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E-BoOk DoWnLoAd Benfits of Co-Branding Great American Cookie Franchise ThESwEeTSpOt If you are already considering investing in In 2014, Global Franchise Group (GFG) a Great American Cookies franchise, let discovered a new way to put smiles on us first say congratulations on choosing the faces of both our customers and our such a fun, smart opportunity! At Great franchise owners: co-branding. GFG is our American Cookies, freshly baking delicious parent company and also owns our sister cookies in store every day is an absolute brands—Marble Slab Creamery, Hot Dog pleasure, and we love to share that on a Stick, and Pretzelmaker—putting us pleasure with our franchise owners. in a great position for creating co-branded stores with brands that fit well together. WhAt Is Co-BrAnDiNg? Because we are affiliated with another amazing dessert brand, Marble Slab Creamery, the idea to put these two brands in one location seems natural. Co-branding is the concept that allows customers to enjoy cookies and ice cream in one location and gives franchisees the chance to enjoy a variety of benefits with a minimal extra investment. Benefits of Co-BrAnDiNg Co-branding Great American Cookies and Marble Slab means you will be the owner of two different franchises, enjoying the many benefits that come with working with these two outstanding brands. Even better, co-branding two stores in one fun location does not require double the investment or even double the work! GFG continues to work hard to make co-branding both easy and affordable. TwO BuSiNeSsEs, OnE LoCaTiOn Two businesses in one location eases EmPlOyEeS: Once your employees are trained some of the burdens that you might on both systems, they can bounce from encounter if you opened two brands in cookies to ice cream as often as needed. different locations. For example, finding OvErHeAd ExPeNsEs: Even though you a prime location is much easier when are effectively running two businesses, you you only have to do it once, as opposed only pay rent and utilities on one building. to finding the right location for two CuStOmEr SeAtInG: Some people want different businesses. In addition, your two cookies; other people prefer ice cream. businesses can share virtually everything, Common seating allows customers to including: enjoy their treats together. CoMpLeMeNtArY PrOdUcTs Take a break from thinking about business Cookies and ice cream are two of the most for just a moment and imagine how popular desserts in America1, and each of delicious it would be to sandwich Marble our brands is proud to create fresh goodies Slab’s fresh ice cream between two of made with high quality ingredients. The Great American Cookies’ homemade result? Treats that our customers love! cookies for what might be the most These complementary desserts are both delicious ice cream sandwich of all time. high margin products, boosting your Are you drooling yet? bottom line. AdDiTiOnAl ReVeNuE WiTh MiNiMaL AdDiTiOnAl InVeStMeNt Because a co-branded store is two The best part? If you co-brand your stores businesses in one, you stand to gain from from the beginning, you can enjoy these additional revenue streams. Instead of dual revenue streams with a minimal opening an ice cream franchise and a upfront cost. GFG is so excited about separate cookie franchise, you can enjoy co-branding that we have made this the revenue that comes from both opportunity affordable. Take a look at the tasty desserts. franchise fees: GREAT AMERICAN COOKIES Single Store Franchise Fee $25,000 MARBLE SLAB CREAMERY Single Store Franchise Fee $25,000 GREAT AMERICAN COOKIES Co-Branded Store Franchise Fee $35,000 + MARBLE SLAB CREAMERY As you can see, if you co-brand your store from the beginning, you save A WhOpPiNg $10,000 On ThE FrAnChIsE FeEs! Even the additional equipment does not require an enormous investment, especially compared to starting two franchises independently. In addition to ovens to bake cookies and brownies for your Great American Cookies franchise, you will also need freezers, slab of marble, and other fixtures for Marble Slab. But, as we mentioned earlier, everything else from seating to overhead is shared between both brands, so this equipment investment represents a small additional cost. If you are already investing in a Great American Cookies franchise, adding Marble Slab does not cost much more. Coordinating + Implementing Co-BrAnDiNg Co-branding Great American Cookies and Marble Slab means you will be the owner of two different franchises, enjoying the many benefits that come with working with these two outstanding brands. Even better, co-branding two stores in one fun location does not require double the investment or even double the work! GFG continues to work hard to make co-branding both easy and affordable. 1. CrEaTe A DeFiNiTiVe BrEaK BeTwEeN YoUr StOrEs Cookies go on one side, ice cream on the other. This allows your customers to easily differentiate where they can order and pay for their tasty desserts. 2. LeAvE A CoMmOn ArEa In ThE MiDdLe Giving your customers common seating areas to enjoy their treats creates a sense of unity between the brands. 3. UtIlIzE DiFfErEnT PoS SyStEmS FoR EfFiCiEnCy Ring up cookies at the Great American Cookies counter and ice cream at the Marble Slab counter to easily see where your income is coming from. ThE Co-BrAnDiNg TeAm In an effort to make co-branding go that The co-branding team assists you in much more smoothly for our franchisees, a variety of ways, visiting your store we have created a co-branding team. periodically Dedicated to assisting with the specific to offer extra support when you need it. points These are the experts in co-branding, so that co-branding owners deal with as they they are an invaluable resource when you open and on a day to day basis, the market your business and hold your co-branding team works exclusively with grand opening. Working closely with the our franchisees who own the Great co-branding team—in addition to the other American Cookies and Marble Slab brands members of the GFG franchisee support in the same location. teams—helps you hit the ground running. IT’S CO-BRANDING TIME! Now that you know the benefits of combining forces with Great American Cookies and Marble Slab Creamery, there’s no reason to wait! ViSiT Us at WwW.GreataMeRiCaNcOoKiEsFrAnChIsE.CoM/Contact To GeT In ToUcH WiTh Us AnD GeT started On YoUr Co-BrAnDeD FrAnChIsE! The Great American Cookies and Marble Slab Creamery franchise systems are operated by GAC Franchising, LLC, and Marble Slab Franchising, LLC. Both are located at 5555 Glenridge Connector, Suite 850, Atlanta, Georgia 30342. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. An offer can be made only by the Franchise Disclosure Document (FDD). The terms of your contract will govern your franchise relationship. Don’t rely on the FDD alone to understand your contract. Read your entire contract carefully. Show your contract and the FDD to an advisor, like a lawyer or an accountant. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by the Franchise Disclosure Document only. For New York: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. Great American Cookies and Marble Slab Creamery 5555 Glenridge Connector, Suite 850, Atlanta GA 30342 770.514.4500 | 800.524.6444 [email protected].