Towards New Digital Ecosystems – Impacts on Digital Transformation and IT Strategies

Nicole Dufft Independent Vice President Digital Enterprise, PAC Germany The Three Stages of Digital Transformation

Digital Frontend Transformation • Projects focused on customer-facing areas • Driven by individual LOBs, e.g. sales, marketing, or customer service • Omni-channel strategies, customer analytics • Implementation of specific innovation teams

Digitally Integrated Enterprises • Integrated, end-to-end customer centricity • Digitization and integration of backend and frontend processes • Cross-functional data intelligence, integrated analytics • Company-wide innovation culture

Digital Ecosystems • Collaborative business models and service networks • Cross-industry value creation • Innovation and co-creation networks

Towards New Digital Ecosystems © PAC 2017 2 Agenda

• Driving forces and impacts of digital ecosystems

• Examples of cross- industry ecosystems

• Impacts on digital transformation and IT strategies

Towards New Digital Ecosystems © PAC 2017 4 Impacts on the Future Economy

Towards New Digital Ecosystems © PAC 2017 5 Current Developments of Digital Ecosystems

Towards New Digital Ecosystems © PAC 2017 6 Examples: Smart City Ecosystems

Research

Local Utilities Admin

Gov. Universities Agencies

Local Tourism Business Telcos

Towards New Digital Ecosystems © PAC 2017 7 Example: Amsterdam City

Towards New Digital Ecosystems © PAC 2017 8 Examples: Smart Homes & Buildings Ecosystems

Home Enter- Utilities Appliances tainment

Heating Facility Systems Mgmt

Home Connec- Security tivity

Towards New Digital Ecosystems © PAC 2017 9 Examples: Digital Health Ecosystems

Thearapists

Patients Pharmacy

Diagnostics Hospitals

Medical Doctors Devices Health Insurance

Towards New Digital Ecosystems © PAC 2017 10 Example: Qualcomm Life

http://www.qualcommlife.com

Towards New Digital Ecosystems © PAC 2017 11 Example: Siemens Healthineers Digital Ecosystem

https://www.healthcare.siemens.de/healthineers-digital- ecosystem/digital-ecosystem

Towards New Digital Ecosystems © PAC 2017 12 Impacts on Digital Transformation and IT Strategies

Individual Digital Ecosystem Transformation Thinking

Omni-Channel Strategy Omni-Service Strategy Vendor-Centric View Context-Centric View

Towards New Digital Ecosystems © PAC 2017 14 From Customer Journey Mapping to Ecosystem Mapping

Towards New Digital Ecosystems © PAC 2017 15 Impacts on Digital Transformation and IT Strategies

Individual Ecosystem Transformation Thinking

Omni-Channel Strategy Omni-Service Strategy

Customer Journey Mapping Ecosystem Mapping

Digital Business Strategy Ecosystem Strategy

Business Application Suites Open APIs

Cross-Industry Ecosystem Industry Focus Focus

• Think in human needs rather than in vendor categories or industries • Scrutinize how you think about competition, R&D and innovation • Rethink your strategic technology decisions • Start to analyse potential ecosystem options now and begin to build partnerships as soon as possible

Towards New Digital Ecosystems © PAC 2017 17 Recommendations for IT Solution Vendors

• Enhance your digital ecosystem expertise • Become an active plyer in digital ecosystems rather than being ‚just‘ a technology provider • Quality and openness of the data platform will determine future competitive advantage

Towards New Digital Ecosystems © PAC 2017 18 Many thanks for your attention!

Nicole Dufft Christina Schuhmann Independent Vice President Marketing Manager Digital Enterprise

Happy to answer your questions!

Towards New Digital Ecosystems © PAC 2017 19 PAC – a CXP Group Company

Our Vision The dynamics of technology involve a rapid and irreversible evolution of the information With its unique expertise in the technology industry towards a world of services. software and IT services markets, This ubiquitous trend is pushing all the players to PAC is the partner of reference rethink their business models and to revolutionize for an evolving ICT industry. their client relationships.

Our Mission From strategy to execution, PAC delivers focused and objective responses to the growth challenges of information and communication technology (ICT) players.

PAC helps ICT vendors to optimize their strategies by providing quantitative and qualitative market analysis as well as operational and strategic consulting.

We advise CIOs and financial investors in evaluating ICT vendors and solutions and support their investment decisions. Public institutions and organizations also rely on our key analyses to develop and shape their ICT policies.

Towards New Digital Ecosystems © PAC 2017 21 Our fundamentals

PAC analysts and consultants look beyond the hype to identify and enhance your strategic vision through our:

Foresight Industry Expertise

Thinking one step beyond the current A deep understanding of the key market situation, current technologies business success factors and market and your actual needs; preparing you dynamics within your industries, which for the future, enabling you to meet we leverage to develop a strategic the real challenges proactively. roadmap.

Orientation on Results Empathy

Our activities yield concrete results. Being open, sensitive and straight with There is no information, no project you; understanding and respecting your detached from the daily operational needs, wishes and specific situation. business.

Towards New Digital Ecosystems © PAC 2017 22 PAC’s portfolio framework

Towards New Digital Ecosystems © PAC 2017 23 Solutions for your development

Towards New Digital Ecosystems © PAC 2017 24 SITSI® market research

STRATEGY DEFINITION STRATEGY IMPLEMENTATION OPERATIONAL EXECUTION

SUBSCRIP ® ON DEMAND SITSI RESEARCH PLATFORM TIONS For the The centralized knowledge pool of all PAC standard analyses For the Management ICT Industry

Market Market Views & Research Notes Market Figures & For MARKET ANALYSIS For InBriefs Market Insights Contract Market Public Database Intelligence Institutions

For For Marketing Financial & Sales VENDOR ANALYSIS Vendor Vendor PAC RADAR Rankings Institutions Profiles Positioning & Investors

For BY GEOGRAPHY BY INDUSTRY SECTOR BY SOFTWARE & IT BY HORIZONTAL TOPIC For IT Sourcing SERVICES ICT Users

Covering all key countries and regions, SITSI® market research provides comprehensive information both on the software and ICT services markets and on the relevant ICT vendors and service providers.

Towards New Digital Ecosystems © PAC 2017 25 PAC’s media impact

Our experience and up-to-date analysis and forecasts give us a unique and leading voice in the media and among ICT players. Watch out for our studies, releases and expert talks through our various communication channels!

PAC in the IT media PAC in the PAC in specific Economic media vertical media

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Towards New Digital Ecosystems © PAC 2017 26 Long-term collaboration with European ICT user organizations & public bodies

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