The networks fine tune their prime time Early warning signals of a new TV censorship

BroadcastingThe newsweekly of broadcasting and allied arts ii Our 44th Year 1974

MORNINCitSr, COL L.P.GE Dec. 2, 197)4

HOUSTON SAW IT FIRST ON KPRC TV.

In I9.1Ú, Kilt( l'Vbrought .and the first In 19fí9, I louslon its first newscast. producti,n KPRC TV wa< studin. the only station to feel the moon walk to the world. , ;Ú

In 1954, the /first color program: l'he Firestone 11 ur. S 1J In 1:.72. we built the largest TV facility Td in the south and the southwest.

I)®C r - /,ilí I _I ¡ {,I l 2; á - That s:un,' - year we g,t ^ Houston .s first (-- 9 In HIT I. news camera. \ the I first ti-_[ In1911í,KPR(' l .))u state .. to I n 1930, T \'was the use a totally we had the first stationto /7 portable first sound program com- \1\: color video- ..ales. pletely in color. tape system to report the news faster. In 1901i, we Intl in the fir. Fact is, KPRC TV has been c olorlah. first in bringing Houston the news for the past 25 years. If you'd like to see the facts on Houston's first news I n 1953, the first station contact our national film lab. reps: Petry Television, Inc. ta KPRC TV HOUSTON 9 Being the biggest can be just a headache.

We all know what had youthful speed David did to Goliath. Poor and endurance. Goliath. And the army Plus a different which put its entire faith in kind of 'technology', Goliath's size. Poor army. remember, which There are Goliaths in the surprised old Goliath broadcast equipment industry considerably. Goliath today whose armies are laughed, but David delivered boasting that faith in their what he said he would. On sheer size solves all time and right where it counted. problems for every Without an station. BIG is upstart David now and then BEST, they say, throughout history the giants would all over and over. So far ... have taken over long since. Frankly, We're not so darned sure that the huge old we don't think that's healthy ... in Goliaths DO have all the answers, all the our business or for people in general. time, for all broadcasters. Or even most We're smaller, faster and of the time. younger than the Goliaths. And since our army is smaller, you get to know us David had a different kind of faith. And he personally. We keep the faith, because ...

We're in the business of You.

ELECTRONIC CORPORATION 5851 Florin- Perkins Road. Sacramento. Ca. 95828 (916) 383 -5353 Telex 377 -488 Cable SPARTA a Subsidiary d s Celec Co.: , Broadcasting cî Dec2 Vol. 87 No. 23

port to Congress on what it has done and plans to do on Closed Circuit' question of television sex and violence fast approaching, (here is speculation that Chairman Wiley may request post- All but lost. Time may have run out on passage of license ponement. Commission would probably be in position to renewal relief by this Congress. Key figure is House Com- submit no more than interim report by Dec. 31; network merce Committee Chairman Harley O. Staggers (D -W. Va.), officials express doubt talks can be concluded before then. and he shows no interest in legislation's movement. And public report could complicate negotiations that by Reached at his home during Thanksgiving holiday, Mr, their nature are delicate. But in any event, commission Staggers Aid: "At this late date it is almost an impossibili- staffers are at work on draft of report, and commission's ty to iron out the differences" between bills passed by schedule calls for its consideration on Dec. 18. House and Senate. He added that he was managing five other bills on House floor this week, an indication of fur- Appeal of local news. Fresh evidence of audience delivery ther inaction on his appointment of House members to by TV news is contained in Arbitron Television report on go to conference with Senate delegation named two top -25 programs in 33 leading markets it measured in Oct- months ago. ober. Analysis shows total of 97 newscasts ranked among Meanwhile, National Association of Broadcasters staffers top 25's, representing about 10.5% of all 927 programs tried to put up brave front. One, without knowing of Mr. that made it into that bracket. Eleven markets failed to Staggers's remarks, said: "We're not willing to throw in the put news in their top 25's, but almost as many (10) put towel yet." Several officials in NAB's government relations five or more newscasts in, while 11 markets ranked news department who made reservations two months ago for ski among their top -10 programs. Pittsburgh, Nashville and holiday at Vail, Colo., to begin Dec. 9 were on verge of New Haven metro area of Hartford -New Haven, ('onn., canceling. When reservations were made, they thought re- each had 10 newscasts in their top 25. Local newscasts led newal would be in bag by this time. network in top -25 scoring by almost three to one (71 ver- sus 26). In addition, President Ford speech made it into Billings gains. Comfortable increase in over -all broadcast top 25 in five markets; three on NB(', two on ('BS. billings in 1974 over 1973 emerges in preliminary figures Despite strength, these numbers are not best that TV in Broadcasting's annual compilation of top -50 advertising news has ever had. But whether this suggests some slippage agencies. J. Walter Thompson Co. is still kingpin, trailed in in news audiences, or may be traced to other factors, re- order by Leo Burnett Co. and Young & Rubicam, which mains to be seen. Directly comparable 1973 data was not displaces BBDO for third spot. Y &R's S35 million -plus in- immediately available, but Arbitron Television's report for crease in TV-radio in 1974 was largest gain and attributed November last year showed 16% of top -25 positions in largely to its acquisition of five regional agencies plus Wun- top -50 markets were newscasts. That, however, was one derman, Ricotta & Kline, direct marketing agency. Full month later and 17 markets bigger than current study, listing will appear in Dec. 9 issue of Broadcasting. which in addition centers on new -season introductory weeks (Sept. 18 -Oct. 15). Over roughly same period, com- Where it would hurt. Campaign to get National Association bined national Nielsen ratings of three networks' early - of Broadcasters television hoard to reverse its decision to evening newscasts were holding steady at year -ago levels - make TV code subscription mandatory for NAB TV mem- which meant, since TV homes base had increased, that bers is being pushed hard, especially by smaller stations. At total audiences were bigger. six regional conferences, just concluded, NAB's Secondary - Market Television Committee members sponsored breakfast No states' rights? lY'("s Cable Bureau staff is not as sure meetings of constituents to discuss tactics of campaign, as majority of commission's industry advisory committee is which is being felt. Special committee NAB television hoard that commission has jurisdiction to exclude states entirely appointed last month to re- evaluate mandatory code sub- from role in regulating cable television. Accordingly. staff scription (Broadcasting, Nov. I I I will hold first meeting has drafted for commission's consideration this week no- Dec. 10. tice of rulemaking asking for comment on that question and, if commission does have such authority, on how it Foothill meeting. F('C staffers will confer in New York should divide it between itself and local governments. Staff next week, tentatively on Dec. 10, with programs- and -stan- says legislation may he necessary to pre -empt field. Draft dards staffs of TV networks in second round of talks on notice also asks what commission should do, in event it Chairman Richard E. Wiley's campaign for voluntary re- lacks jurisdiction, about easing burdens of delay and of straints on sex and violence (see page 16). Staffers - Dr. duplication of regulation -- that often occur when cable Werner Ilartenberger, of Plans and Policy; Larry Secrest, systems are subject to both state and federal authority. chairman's legal assistant; Paul Putney, Broadcast Bureau's In another state -federal conflict in cable television, FCC assistant chief for law, and Dr. Barry Cole, consultant staff has prepared document saying that use taxes some working with Plans and Policy - met with chairman on states are imposing on cable systems do not violate letter Wednesday and will confer with him again this week to of FCC rule limiting franchise fees to 5%. however, docu- develop specific proposals to put before network staffers. ment says taxes violate spirit of rule, and raise question of If staff talks go well, chairman would probably be making violation of interstate commerce clause of Constitution. New York run himself in following week to confer with Document also expresses hope use tax will he tested in network company chiefs. court, and says commission might intervene if test case is Meanwhile, with Dec. 31 deadline for commission's re- brought.

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Broadcasting Dec 2 1974 3 New FCC rulemaking suggests Top of the Week allowing expanded power for existing AM's Calling up the reserves. Thirteen new shows will replace fall FCC has proposed amending its rules to permit day and casualties on network television between now and Febru- nighttime power increases for existing AM's, if changes can ary. ABC lias the most replenishing to do, with six addi- be accomplished on station's present frequency without tions to its lineup. But CBS will likely continue in its cur- weakening rules prohibiting interference. While rulemaking rent top -rated position. Page 14. excludes specific proposals for allocation of new daytime - only stations, new unlimited time stations, or changes in Tiptoeing around censorship. FCC Chairman Richard E. 10- frequency or nighttime operation by existing daytimers, ley is under considerable pressure from Congress to do FCC said parties could submit comments in regard to those something about TV sex and violence, and now he gets issues. counterpush from networks which fear First Amendment If rulemaking results in less stringent acceptability stan- infringements. Compromise may well be network adoption dards for daytime power increases, commission noted, con- of voluntary guidelines. Page 16. tinuation of its suburban policy - which requires suburban station whose 5mV /m daytime contour (signal strength Not enough. Two Rand Corp. officials argued before the FCC considers necessary to provide good primary signal FCC last week that commission's guidelines on children's over city) penetrates much larger community to prove they television programing are too general to be useful and are not intending to serve larger city - may need to be should be made more definitive. They also called for the modified. elimination of commercials aimed at pre -schoolers. Page 19. Impetus for new look into AM power increases was prompted by outward growth of cities that stretch beyond Thumbs up. Witnesses at Senate committee hearings on reg- present signal contours. ulatory reform continued to support the commission pro- Comments, due at FCC Jan. 31, should address AM as- posed by President Ford, and the number of bills to estab- signment standards and whether suburban policy should be lish such an agency has now grown to four. Page 22. maintained in present form as it applies to major changes at existing stations. Reply comments are due March 4. Still too much. FCC's proposed new fee schedule is meet- ing with almost unanimous opposition from broadcasters, New analysis of FCC data shows who claim commission still hasn't corrected deficiencies employment of minorities; women on way up noted by Supreme Court in striking down original schedule. Employment of minorities, particularly of Cable spokespeople go further, claiming that they are being blacks, and women is on upswing at both commercial and noncommer- charged without receiving any benefits. Page 22. cial television stations. What's more, minorities and women are increasingly being found in upper level jobs. Nice work if you can get it. A study of industry hiring of Office of Communications of United Church of Christ college students shows that a lot of graduates aren't pre- reported these findings after completing its third annual pared for the jobs they seek, and that even for those who study of employment reports that stations file with com- are qualified, opportunities are few and generally low -pay- mission. But report contained caveat regarding upper -level ing. Page 28. employment; it suggested commission look into possibility commercial stations are misclassifying jobs. Spot remover. Washington Post Co. president Larry H. Isra- Study said minority employes have gone from 11% to el has called for the replacement short -form political ad- of 12% of full -time workers in commercial television; women, vertising with new methods of presenting candidates and is- from 23% to 24 %. Television now employes 41,087 full - is up sues and setting a conference to study the problem. time workers and 4,028 part -time, for total of 45,115, up Page 32. from 44,692 in last year. Study also notes that commercial television employment Renewing the chorus. Cable operators gathering in Ana- has risen 7% in four years stations have been required to heim, this week are to continue fight Calif., expected their file employment reports, and that of new employes added against FCC regulation. FCC's James Quello and White since 1971, 72% have been minority group members; FCC chairman, Dean Burch, head House adviser and former women employes, 58 %. (Some new employes are both the list of slated speakers. Page 34. minority -group members and female.) Most encouraging fact about employment trends in com- Where energy's no crisis. Top -40 WHY! (FM) Fort Lauder- mercial television, report said, is that "between 1973 and dale /olianii has soared in ratings with a personality and mu- 1974, the number of minority employes added was greater sic formula that many others have abandoned. Page 37. than the total of new employes, and the number of women added was also greater than the total." Study said commer- What Henry said. Reports differ on exactly what transpired cial television appears to be replacing whites and men who in Nov. 15 meeting between Secretary of State Kissinger leave with women and minority group members. and network executives, but some say there was undiplo- At nation's noncommercial stations, study shows, 12% matic arm -twisting on news. Page 40. of employes are minorities; last year, they accounted for 11% of total. Tighter and tighter. Competition is intense among the three Study noted that at both commercial and noncommer- networks for the evening news viewer with CBS leading cial stations, most increases in employment of minorities NBC by a narrow margin and ABC in a healthy third. and women were in upper -level jobs. But commercial sta- Page 40. tions reported sharp increase in such positions - 1,228 of them - and drop off in low- level, blue -collar jobs - 841 Riding the waves. Bud Austin of Paramount Television has of them. an while accumulated impressive total of successful series "The startling increase in upper -level jobs for minorities politics. A surviving the ups and downs of Paramount and women and the decline in clerical and service positions Broadcasting "Profile." Page 57. in an expanding business should draw the attention of the Index to departments on back cover FCC," study said. Question to be asked, it said, is whether

Broadcast ng Dec 2 1974 4 Giving it away. Mutual Broadcasting System is Democrats threaten to raise fairness issue offering free commercial time to car manufactur- over broadcasters' use of WIN campaign ers to boost sales in sector of economy hit hard- est by recessionary slump. Spots - in numbers o Thirty Democratic members of Congress, opposed to Presi- depending on amount of unsold time on network dent's WIN (Whip Inflation Now) program, appealed to - will be both general (Mutual's own copy urg- networks last week to refrain from carrying WIN spots as ing listeners to "buy a new car now ") and specif- free public service announcements and protested Advertis- ic (standard commercial spots for individual ing Council's role as media campaign coordinator for WIN. brands). Initial reaction from Ford, General Mo- Representative Benjamin Rosenthal (D- N.Y.), leader of tors, Chrysler, other Detroit sources was de- group, said that WIN is "partisan veiwpoint on a highly scribed by Mutual as "enthusiastic acceptance." controversial . .. public issue." He said he is prepared to file suit in next few weeks against networks and Ad Coun- cil based on FCC's fairness doctrine, which requires broad- casters to afford reasonable opportunity for presenting con- trasting views on controversial issues, and on basis of Ad -level some broadcasters are reclassifying low workers into Council's tax -exempt status which excludes it from parti- categories keeping them on the same old upper job "while san political activity. Noting that NBC granted Democrats jobs at the same low salaries." equal time to respond to President's Oct. 15 Kansas City Despite over -all improvement in minority and female speech, Representative Rosenthal said, "If the networks do employment statistics, report said, substantial number of elect to carry the WIN spots we expect them to honor stations are still failing to comply with standards of fair their fairness doctrine obligations by providing free time employment adopted by commission. Study noted that of for the presentation of contrasting viewpoints." 647 commercial stations filing reports, 131 reported no Representative Rosenthal also noted that President Ford minority group members as full -time workers, and 175 with had enlisted four prominent media executives for his Citi- none in upper four job categories. Six stations had no zens Action Committee to Fight Inflation, including Vin- women employes, 70 had no women in top jobs. cent Wasilewski, president of National Association of Record was proportionally poorer at 133 noncommer- Broadcasters. cial stations. Thirty -six stations reported no minority group members as full -time workers, while 49 had none in upper job categories. Eight noncommercial stations reported no women as full -time workers, and 21 said they had none in NBC's turn at 'pot party' allegation upper three categories. Another flap over allegedly staged "pot party" in univer- Study was done by Dr. Ralph M. Jennings, associate di- sity setting may be developing over report on NBC's rector of Office of Communication. Employment reports Nightly News on Nov. 11. Report, one of series on mari- are required by commission's fair employment rules which juana smoking carried in program, contained scenes of were adopted following Office of Communication's peti- marijuana smoking at gathering near University of Califor- tion, filed in 1967, proposing such rules. nia at Berkeley. John Chancellor, in lead -in to piece, said pot smoking at Berkeley was so rampant that smokers "even invite TV cameramen to their parties." But last Tropical Florida withdraws its challenge week, student quoted in story in Daily Californian, inde- to Post -Newsweek's Miami ch. 10 pendent student newspaper, and seven Berkeley journalism students, in letter of complaint to NBC, charged Group of Miami area business and professional people who that "party" had been arranged by Professor Hardin Jones, who had been seeking to supplant Post- Newsweek stations as teaches course in drug "use and abuse" at Berkeley, at re- licensee of channel 10 there (WPLG -TV) has withdrawn quest of NBC's news crew. Lee Hanna, vice president, tele- from contest. Counsel for Tropical Florida Broadcasting vision news programing, denied charge. And Professor Co., which filed competing application in January 1973, Jones, vigorous opponent of marijuana smoking who was notified Administrative Law Judge Thomas Fitzpatrick of interviewed on program, both wired and wrote NBC last group's decision last week. and he canceled hearings sched- week to answer charges. He acknowledged he was NBC's uled for Miami on Monday and Tuesday. contact with gathering of students, but said he would "not Cromwell Anderson, one of principals in Tropical Flor- ask anyone" to smoke marijuana. He said he was assured ida, said its decision resulted from series of rulings by ad- "by those who permitted their acts to be documented" ministrative law judge and review board that had gone that event would have occurred anyway. NBC's presenta- against Tropical Florida. "The rulings made it for difficult tion, he added, was "honest, authentic documentation of us to prevail," he said. Among others, he cited review marijuana use by regular users who were members of the board's decision rejecting request for addition of issue to university community." In May 1969, FCC concluded that character look into qualifications of Katharine Graham, CBS's WBBM -TV Chicago had engaged in news rigging in chairman Post -Newsweek's of parent Washington Post Co., connection with program it did on marijuana smoking at as her result of remark in television interview that Tropi- Northwestern University (Broadcasting, May 19, 1969). cal Florida's application was part of Nixon White House effort to harass Washington Post because of its Watergate coverage. Subsequent modification of that request was dis- Judicial prodding on crossownership missed as late filed. Tropical Florida's application for channel 10 Miami was FCC has been put on notice that if it does not conclude its filed at same time three applications were filed by groups television -newspaper crossownership rulemaking proceeding seeking to take over channel 4 in Jacksonville, Fla., on by year's end, U.S. Court of Appeals in Washington will which Post -Newsweek operates WJXT -TV. At time, there rule on de facto policy commission is following in concen- was considerable speculation that at least some of four tration-of- control -of -media cases. Notice was contained in applications were inspired by administration particularly statement issued by Chief Judge David Bazelon, in which since there appeared to be ties between some applicants four other members of nine judge circuit joined, in brief and White (louse. Applicants involved and White House de- order in which court denied citizen group's request for re- nied any collusion. hearing of case in which court upheld renewal of Wolfe

Broadcas ing Dec 2 1974 5 family's WBNS- AM -FM -TV Columbus, Ohio. Wolfe family meeting on Nov. 15. In addition to asking NBC not to owns daily and Sunday newspaper as well as broadcast repeat "Flowers" episode - which NBC sources said was properties. In rejecting concentration argument - one of re- edited by Columbia Pictures Television at NBC's initia- Nov. 8 broadcast, original lesbian refer- several citizen group made - commission said it was con- tive prior to with sidering crossownership in rulemaking proceeding. Judge ences deleted - gay representatives on Nov. 15 asked for Bazelon noted that court has affirmed that position in pre- air time to respond to "Flowers" and also asked, among vious cases. But, he added, "I expect the commission to is- other things, that NBC hire full -time consultant on gay sue its crossownership policy within the year." If it does matters. not, he added, court must rule on commission's "de facto Debut. FCC Commissioner Glen O. Robinson will make policy." first appearance before Federal Communications Bar As- sociation at luncheon next Monday (Dec. 9) at Army and Navy Club in Washington. In Brief Audience reaction. Ms. Pat Stevens, news director of KGUN -TV Tucson, Ariz., received two telephone threats Step forward for lottery with per- bill. Bill provision to last week after newscast commentary that questioned abili- mit broadcasting of advertising, lists of winners and other ty of local sheriff's department to investigate one of its information about state -run lotteries passed House Judi- own deputies, station spokesman reported. He said she ciary Committee last week. Specifically, bill (HR 6668) was told by one anonymous caller she would be "stopped would allow such broadcasts by any station "licensed to a on the road for the smallest thing" if she didn't stop location" within state running lottery. "sticking your nose where it didn't belong," and by anoth- New shape for radio measurements. Arbitron Radio an- er that she had "made a number of enemies in the sheriffs nounced it will include radio listening data for TV areas department." Commentary dealt with past investigations of dominant influence (ADI) in its syndicated radio reports of deputy who since January 1973 has killed two persons for top -50 markets beginning with 1975 spring sweep. Of- in line of duty and was exonerated by coroner's inquest ficials said this "will allow [radio] to be compared and in each case. evaluated in the same geographic areas as other media for Late Fates. Moses Shapiro, chairman of board of General the first time on a multimarket basis" and "will make Instrument Corp., has relinquished role of chief executive easier easier radio to plan and to buy." ADI data will officer in favor of Frank G. Hickey, company's president. probably be offered only in spring sweep at first but in in line with company plan for "orderly succession." Mr. any case will supplement, not replace, metro and total ser- Shapiro was 64 on Nov. 30. Mr. Hickey is 47... Richard vice area measurements. G. Rakovan named general manager of Capital Cities Com- Dawn deals. ABC -TV reports that 88% of advertising (over munications' WPRO -AM -FM Providence, R.I., succeeding Warren Potash, VP and general manager S I million in revenues) has been sold in first -quarter 1975 now of group's for A.M. America, which premieres on network Jan. 5 newly acquired WBAP-AM -FM Fort Worth (Broadcasting. (Monday- Friday, 7 -9 a.m.). General Foods Corp., White Nov. 18). Mr. Rakovan has been with Capcities stations Plains, N.Y., through Young & Rubicam International, since 1962, for past four and half years as general sales New York, and Colgate -Palmolive Co., New York, through manager of WJR -AM -FM Detroit... Verner Paulsen, VP Ted Bates & Co., New York, have made 52 -week commit- and general manager, WNEW -FM New York, elected VP- ments. general manager of WNEW (AM). He succeeds to role held since April 1971 by George H. Duncan, president of Metro- Crutchfield's criticism. Charles H. Crutchfield, president of media Radio, which owns WNEW stations. Melvin A. Kar- Jefferson -Pilot Broadcasting Co., last week publicly accused mazin, general sales manager of WNEW, succeeds Mr. Paul- FCC Chairman Richard E. Wiley of "bullying" television sen at WNEW -FM... Ken Thompson, general manager of industry. Mr. Crutchfield, in interview broadcast by Mutual KEZS (FM) Sacramento, Calif., named general manager of Radio, said Chairman Wiley had "single -handedly bullied RKO General Radio's KFRC -FM San Francisco... Mike the TV industry, in my opinion, under an overt threat of Hankins, VP- general manager of WNDE (AM) -WFBQ (FM) government intervention into reducing the industry's com- Indianapolis, named general manager of ABC's KAUM (FM) mercial time standards for children's programing." Mr. Houston... Bernard B. Kvale, assistant general manager of Crutchfield was appearing on What's the Issue ?, produced Avco Broadcasting's WLW (AM) Cincinnati, named general as public service by U.S. Chamber of Commerce. Mr. sales manager of Avco Broadcasting Radio Division. He will Crutchfield is member of national chamber's board of di- continue in WLW post... Peter Jennings, ABC News bur- rectors. eau chief in Beirut, Lebanon, named Washington co -host for network's upcoming A.M. America two -hour morning Coming closer. Both houses of Congress last week passed show... Jack Valenti, president of Motion Picture Assoc- S57 million fiscal 1975 appropriation for Corporation for iation of America, named by President Ford to second Public Broadcasting. Part of massive Labor and Health, Edu- term as director of Corporation for Public Broadcasting. He cation and Welfare appropriations package that emerged would succeed to term of New York University professor from House-Senate conference earlier last week, CPB figure Irving Kristol... William J. Slocum, 62, director of special is compromise between House -passed $55 million and Sen- events for CBS in period before World War II and war cor- ate- passed $60 million appropriation. respondent in France for that network in 1944, died at his Once is enough. NBC official said he had been "advised by home in Somerville, Mass., Nov. 26. Before and after his NB( "s program department" that "Flowers of Evil" epi- tenure with CBS Mr. Slocum was reporter on New York sode of Police Woman, which coalition of gay groups had newspapers. He retired in 1972... Haydn Evans, 72, who attacked, "will not be included in the rerun schedule of retired as general manager of WBAY -AM -FM Green Bay, the series." That word was given by Robert D. Kasmire, Wis., in 1967, died there on Nov. 23. Survivors include his NBC vice president, corporate affairs, in letter to Ginny wife, Cecelia, and three daughters... H.L. Hunt, 85, multi- Vida, spokeswoman for Lesbian Feminist Liberation Inc. millionaire oil man and long -time underwriter of conserva- Letter also confirmed agreement of NBC officials to meet tive radio and television programs, died in Baylor medical with representatives of gay movement "sometime in Janu- center, Dallas, Nov. 29. For earlier reports see "Fates & ary" after further exploration of issues raised at similar Fortunes, " page 44.

Broadcasting Dec 2 1974 8 KSDO Radio- the news /information voice of San Diego, one of the country's great growth markets- announces its new national sales representative.

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Indicates new or revised listing Jan. 25- Mississippi Broadcasters Association an- nual sales conference. Hilton hotel, Jackson. Jan. 28 -29- National Religious Broadcasters 32nd annual convention. Invited speakers: NAB President This week Vincent Wasilewski, National Cable Television Asso- ciation President David Foster, FCC Commissioner 1-3 Program Dec. -Radio Conference. Crown Cen- Charlotte Reid and Dr. Billy Graham. Washington ter hotel, Kansas City, Mo. Hilton hotel. Washington. Dec. 2-4-National Telecommunications Conference. for Mortgage Bankers Sheraton Harbor Island hotel, San Diego. Jan. 31- Deadline entries, Association of America Janus awards for excellence Dec. 2- 5- National Association of Regulatory Utility in financial news reporting. Four categories: com- Commissioners 86th annual convention. Town and mercial radio and TV stations, commercial radio and Country hotel, San Diego. TV networks. Contact: Mark Serepca. Mortgage Bankers Association of America, 1125 15th Street. Dec. 2-6 -North American Broadcast Section, World N.W., Washington 20005. Association for Christian Communication annual conference. Galt Ocean Mile hotel. Fort Lauderdale. Fla. Dec. 341-10th Hollywood Festival of World Tele- February 1975 vision, Los Angeles World Trade Center. Entries In- vited. P.O. Box 2430, Hollywood 90028. Feb. 1- Deadline for entries. Robert F. Kennedy Journalism Awards for outstanding coverage of the 4 Bar Association Georgia mid- Dec. -State of problems of the disadvantaged in America. Awards winter meeting. Speaker: FCC Chairman Richard E. Wiley. Committee, 1035 30th Street, N:W., Washington Stouffer's Atlanta Inn. 20007. Dec. 4.6-- Association of Maximum Service Tele- casters board of directors fall meeting. For Informa- Feb. 3- Deadline for entries, American Medical tion: Lester W. Lindow. 1735 DeSales Street. N.W., Association 1974 Medical Journalism Awards Com- Washington 20036. Mauna Kea Beach hotel, Kamuela, petition. 51.000 award in each of five categories: reel to reel Hawaii. magazines. newspapers, radio, TV and editorial. Rule information: 535 North Dearborn Street. Chicago Dee. 4- 7- California Community TV Association 60610. annual fall convention and Western Cable TV Show with the rugged Disneyland hotel, Anaheim, Calif. Feb. 4-6-- -South Carolina Broadcasters Association 1975 Winter convention_ Wade Hampton hotel. Colum- Dec. 5- 8- Practicing Law Institute seminar on bia. Cable television and related legal issues, Sheraton reliability of hotel, New York. Feb. 8 -7-Audio Workshop at The American Col- lege. Bryn Mawr, Pa. Tel. 215- 525-9500. Ext. 249. Dec- 5.6-- ArizOna Broadcasters Association winter convention. Scottsdale Hilton, Scottsdale (Phoenix Feb. 8-12- National Association of Television Pro - area). gram Executives annual conference. Hyatt Regency hotel, Atlanta. Dec. 7- Society of Broadcast Engineers mini - vention, Phoenix chapter, to follow Arizona State Feb. 12 -14- Colorado Broadcasters Association winter Broadcasters convention (Dec. 5 -6). convention. Antlers Plaza. Colorado Springs. Feb. 13- Southern Baptist Radio and Television itC Also in December Commission sixth annual Abe Lincoln Awards cere- The makers of premium quality mony. Speaker: FCC Chairman Richard E. Wiley. Tar- Dec. 12 -13 -Slate and regional cable TV associa- rant County Convention Center, Fort Worth. tape cartridge equipment in the tion presidents meeting. Stotler Hilton hotel, Wash- reel -to It ington. Feb. 15-17-Texas Association of Broadcasters -reel market? had to hap- convention. Driskill hotel, Austin. pen The resLlt is what you, Mr. Dec. 17- Auerbach, Pollak & Richardson Inc. media conference. McGraw -Hill Auditorium. New York. Feb. 24- Armstrong Awards deadline for entries. Ex- Broadcaster, nave been looking ecutive Director. Armstrong Awards, 510 Mudd Build- for. All the features you demand ing, Columbia University, New York 10027. plus a few innovative January 1975 Feb. 25.26-Association of National Advertisers optionals of television workshop. Hotel Plaza, New York. our own. And all with the rugged Show. Conrad Jan. 54- Winter Consumer Electronics Feb. 2648-Texas Cable TV Association annual re lability inherent in the Interna- Hilton hotel. Chicago. convention. Dallas Fairmont hotel. tional Tapetranics' name. Check Jan. 12- 14- California Broadcasters Association mid- winter meeting. Vacation Village, San Diego. oLt these plusses in your own Jan. 12- 14-Association of Independent Television stucios. We offer a 30 day guar - Stations Inc. (INN) second annual convention March 1975 Atlanta Marriott hotel. artee of satisfaction plus a one March 9-12 -Data Communications Corp., BIAS Jan 15- Deadline for entries, 32nd annual televi- seminar. Hilton hotel, Memphis. year warranty. Just call collect sion newsfilm competition, sponsored by National and say you want to try the "850" Press Photographers Association and Arizona State March 11-Hollywood Radio d Television Society University, department of mass communications. 15th annual International Broadcasting Awards dinner. series. We'll do the rest. Tempe, Ariz. 85281. Century Plaza hotel, Los Angeles. March 13 Arkansas Broadcasters Jan. 16 -17- Michigan State Cable Television Con- -16- Association Phone 309 -828 -1381 ference. first annual conference. Civic Center. Lansing. Jan. 18 -17- Institute of Broadcasting Financial Major meeting dates In 1974 -75 Management/Broadcast Credit Association quarterly board of directors meetings. Sheraton 4 Ambassadors, Dec. 47- California Community TV Associa- Miami. tion annual fall convention and Western Cable TV Show. Disneyland hotel, Anaheim, Calif. Jan. 16-18-Alabama Broadcasters Association win- Feb. 8-12, 1975- National Association of Tele- ter conference. Guest speaker: FCC Commissioner vision Program Executives T. Reid. Parliament House, Birmingham. annual conference. Charlotte Hyatt Regency hotel, Atlanta. Jan. 18 -Radio Television News Directors Associa- April 6.9, 1975 -National Association of tion mid -winter board meeting. Washington. Broadcasters annual convention. Las Vegas Jan. 18- 19- Florida Association of Broadcasters mid- convention center, Las Vegas. winter conference. Carl Glicken, WLOF(AM) Orlando, April 13 -17, 1975 -National Cable TèÍevi- chairman. sion Association 24th annual convention. Rivergate convention center, New Orleans. Jan. 19 -21 -Idaho State Broadcasters Association If1TERf1ATIOf1AL mid- winter convention. Downtowner hotel, Boise. April 23 -27, 1976 -American Women in Radio and Television 24th annual convention. Con- Jan. 20 -24- National Association of Broadcasters tinental Plaza hotel, Chicago. TAPETROf1KS CORPORATIOfI winter joint board meeting. Cerromar hotel, Dorado 2425 South Main Stre?t Bloomington, Illinois 61701 Beach, Puerto Rico. Sept. 17 -20, 1975 -National Association of FM Broadcasters 1975 National Radio Broad- Marketed exclusively in Canada by Jan. 22 -New Jersey Broadcasters Association mid- casters Conference & Exposition. Marriott McCurdy Radia Industries Ltd., Toronto winter managers' conference. James Rodio, WRDI- hotel, Atlanta. (AM) Hammonton, chairman. Princeton University.

Broadcasting Dec 2 1974 8 Mexico convention trip. Camino Real hotel, Mexico City. March 14 -16- American Advertising Federation sev- enth district meeting. Knoxville, Tenn. Open Mike® April 1975

April 3.5-Alpha Epsilon Rho, national honorary broadcasting society annual convention, Las Vegas. April 6- 9- National Association of Broadcasters an- nual convention. Las Vegas convention center. April 13-17-National Cable Television Association Better, not costlier a vastly improved and vastly more effi- 24th annual convention. New Orleans. cient media. Mr. Kershaw's suggestion of April 17 -16 -- American Advertising Federation sixth EDITOR: Andrew Kershaw, president of shortening commercials to increase their district meeting. Chicago. Ogilvy & Mather, in a speech at the annual April 17- 19-New Mexico Broadcasters Association meeting of the Association of National efficiency will only result in a cluttered, convention. Roswell Inn, Roswell. less medium. H. Rafe!, Advertisers expressed concern over a efficient -Stephen April 17- 20- American Advertising Federation fourth vice president, director of research, Har- district meeting. Fort Lauderdale, Fla. "consistent and dramatic" decline in the rington, Righter & Parsons, New York. April 23 -24- Institute of Broadcasting Financial "number of impressions per person" that Management /Broadcast Credit Association quarterly board of directors meetings. Century Plaza, Los advertisers are able to achieve because of Angeles. rising Costs [BROADCASTING, Nov. 4]. The television and the profane April 23- 26- International Communication Associa- What Mr. Kershaw failed to recognize EDITOR: I am in direct disagreement with tion annual meeting. LaSalle hotel. Chicago. or failed to point out is that television your Nov. 18 editorial, "Nothing Sacred." April 23 -27- American Women in Radio and Tele- vision 24th annual convention. Continental Plaza costs are for a product that has changed It is regrettable that you have taken an hotel, Chicago. dramatically over the years. Television extreme case of overreaction by a group April 24 -25 - American Advertising Federation dollars in 1965 bought a black- and -white of parishioners in an attempt to further eleventh district meeting. Boise. Idaho. commercial in a one -set home with no confuse the issue. There is a real and im- April 30 -May 2- Washington State Association Of Broadcasters 1975 spring meeting. Hotel to be an- CATV capability and a viewership that mediate need for a solution to the TV nounced. Yakima. was significantly less than today. Tele- vulgarity problem. Distasteful words such vision dollars in 1974 have the ability to as "damn" and "hell," are not only get- May 1975 deliver 97% of the U.S. households. ting more prevalent, but some programs Sixty -five these homes have a are near in nature. May 5-7- National Association of Broadcasters state percent of pornographic presidents conference. Mayflower hotel, Washington. color receiver, and 41% own more than Your editorial is in error in giving May 12- Awards Luncheon, Robert F. Kennedy one set. Color and multiset homes are credit to "evangelists," as you say, in con- Journalism Awards for outstanding coverage of the growing significantly each year. - demning such foul talk on the tube. Many problems of the disadvantaged in America. Washing- Color ton. broadcast commercials are not subject to more of us have had to give up the local May 15-18- Western States Advertising Agencies a surcharge as they are in print. Today's movie house only to have the same kind Association annual conference. Canyon hotel, Palm is Springs, Calif. average home now spending 43 hours of fare brought into our homes. and 47 minutes week viewing TV. aspect of the foul - May 21-23-Ohio Association of Broadcasters spring per Another alarming convention. Imperial House South, Dayton. What we would suggest to Mr. Ker- mouth trend, is the fact that an increasing May 29-31-Associated Press Broadcasters Asso- shaw is that his 1974 dollars are buying number of recording stars are sprinkling ciation 1975 national convention. Hotel Palacio Del Rio, San Antonio. Tex. Texas APBA annual meeting will be held at same time. May 31-June 4- American Advertising Federation annual convention and public affairs conference. Stot- ler Hilton hotel, Washington. May (date to be set) -National Association of Broadcasters two -day workshop on children's tele- Doubleday Media Offers vision. Washington.

June 1975 June 1-3-1975 Video Systems Exposition and Con- TEXAS ference (VIDSEC 75). McCormick Place. Chicago. June 1-4- Summer Electronics Show, sponsored by consumer electronics group, Electronic Inaustries Association. McCormick Place. Chicago. CLASS C FM June 3.5- Conference on "University Applications of Satellite and Cable Technology" sponsored by Universities of Wisconsin and Minnesota and Midwest Universities Consortium for International Activities, University of Wisconsin. Madison. In prosperous Texas, June 8-11-Broadcasters Promotion Association 20th annual seminar. Don Whitely. KBTV(TV) Den- adjacent to a booming major market, ver, general chairperson. Denver Hilton hotel. 1976 seminar to be held June 15 -20 in Washington; 1977 an excellent facility seminar to be held June 12 -16 in Los Angeles. priced below market value June 12 -15- Mississippi Broadcasters Association 34th annual convention. Ken Bailey, WBKH(AM) Hat- at $225,000. Terms. tiesburg, chairman. Sheraton hotel. Biloxi. June 22- 25- Florida Association of Broadcasters 40th Call Bob Dalchau collect at 214- 233 -4334. annual convention. Don Clark, WDAE(AM) Tampa, chairman. Dutch Inn, Disneyworld.

July 1975 July 9- 12- Colorado Broadcasters Association sum- elm mer convention. Tamarron, Durango. Doubleday Medio July 17 -16- Institute of Broadcasting Financial Management /Broadcast Credit Association quarterly board of meetings. directors Toronto, Canada. Brokers of Radio. TV. CATV. and Newspaper Properties.

August 1975 Regional Managers Aug. 14 -15- Arkansas Broadcasters Association sum- Bob Dalchau. 13601 Preston Rd.. Dallas 75240, 214 -233 mer convention. Arlington hotel, Hot Springs. -4334. Neil Sargent, 1202 E. Maryland Av., Phoenix 85014, 602 -264 -7459. Peter V. O'Reilly, 1730 M. St. N.W., Washington 20036. 202 -872 -1100. September 1975 Conway C. Craig, P.O. Box 28182. San Antonio 75228. 512- 434 -4900. Sept. 17.20 -- National Association of FM Broad- casters 1975 National Radio Broadcasters Conference 8 Exposition. Marriott hotel, Atlanta.

Broadcasting Dec 2 1974 9 their lyrics with their own "damns" and markets had the record.) "hells," as well as who is sleeping with Sure, it wouldn't be exposed to as whom or who is having someone's baby. many people in one market, but when This may all sound very prudish, but you take a number of small markets. I don't think so. 1 am aware of many their reach is as good or better than one I where the record probably WHAT IS A CONSULTANT? parents that feel the same that do. Your major market, editorial exemplifies the kind of thinking won't get played anyway. that has driven people to the halls of Con- Record companies, don't ignore us. There are as many answers to that key ques- gress for relief. It is too bad that we are We have listeners too. Howard Damer- tion as there are consultants. It is the very not moralistic enough to clean our own on, program director, wssc(AM) Suinter, nature of competent consultants to be highly house. Bill Merrell, KVMA(AM) Mag- .S. C. individualistic and to call upon not only their nolia, Ark. The wasteland own professional life input, but that of their 18 staff, in order to arrive at their recommenda- EDITOR: A hearty "amen" to the Nov. EDITOR: I would be most curious to know from William Hoisington. He re- feel about the tions. These recommendations come about only letter how other broadcasters ferred to the frequent use of such words which I have sent to the after there has been assembled all the possible attached letter as "hell" and "damn" on television. Forest Service, the Department of Agri- facts that research can uncover in a given It appears that hardly any program can culture and the Public Service Council. market. be made without the unnecessary use of Mr. Stephen C. Harper these words. The young children who Forest Service, USDA As with other diagnostic professions, medicine have been taught that these words are Washington, D.C. 20250 or law, the client can only tell the consultants wrong to use indiscriminately are some- Dear Mr. Harper: I ever so much. The audience can only tell the con- what puzzled. This is the first letter of this type have written. I think it's about time. sultants so much. Then, based on the con- A step farther -the almost inevitable Today in the mail, WFON received a very beauti- sultants' experience, capacity and judgment, use of alcoholic beverages. It is difficult ful (and no doubt expensive) color brochure which many others to understand contained very complete information promoting they must recommend a direction that will for me and "Woodsy Owl's cooperative outdoor environmental improve the client's position in the market or why almost everybody has to have that campaign." are many persons in this As mentioned on the inside of this kit, "Every- maintain it, if he is already in first place. drink. There country who do not drink, who do not where you look, our environment is being threaten- That statement is so true be- who turning off the ed by pollution." As the oldest company in our particular field, believe in it and are cause, other than the record (which we do plan on TV sets constantly. broadcasting) the rest of that very expensive and as the most qualified, from the standpoint I believe it's far past time for the pub- material will be thrown in the wastebasket and of the broadcast background of all members become a part of that very problem. lic to speak out against these things in- broadcasters could of our staff, we would give you a different Wouldn't it be nice if all filtrating the living room. - Merrill produce such an attractive promotion piece for answer to the question than many other com- Daniels, sales, WITN -AM -FM Washington, their stations. But then, we are in private business. panies. Some are larger in terms of total man- N.C. God have mercy on the poor taxpayer. power and more diversified. Consulting for Very sincerely, Ron Harvey example, is only one of the things most of Just plain 'movies' General Manager, WFON them do -some own research companies, do EDITOR: To Dan O'Brien of WDCA -TV They are not the only ones to be product testing, are involved in political re- Washington and his articulate statement blamed, it's just that my temper has search, etc. on "old movies" [BROADCASTING, Nov. peaked on this date. -Ron Harvey, gen- 181- bravo!- Elizabeth Bain, associate eral manager, WFON(FM) Fond du Lac. Our company consults only. We secure the director of audience development, Katz Wis. finest research we can find, from the country's Agency, New York. leading social scientists, to gather our back- Unqualified denial ground facts. But research is not our primary EDITOR: WDCA-TV's Dan O'Brien's witty EDITOR: An item appeared in your as a put - business. Objective analysis and specific rec- letter decrying "old movies" "Closed Circuit" column of the Nov. 11, term for television's "most valuable ommendations based on monitoring, research down 1974, issue, which stated that I was player," the motion picture, is totally and professional broadcast background, along sponsoring or going to sponsor legislation accurate. a code of ethics for the news media. with continuing consultation for at least a for I'd like to nominate a few additional This is totally incorrect. year, at all levels desired inside a client sta- terms to be added to the verbal boneyard: I have made no such move..1 have not tion, constitute our final product. "kidult," "indie," "syndie," "rerun," "sit- introduced any such legislation. I have coms," "pre- recorded." - Melvin B. planned none. I am preparing none. I Our list of clients is not the largest in the Smith, promotion manager, WFLD -TV Chi- have made no statement to the effect that field, but it is the most impressive, and no cago. I intended to do so. I have authorized other company can claim to have consulted no one to make such a statement for me. with so many clients successfully and con- Cries in the record wilderness -Carl T. Curtis, member, U.S. Senate, tinually for as long as twelve years. EDITOR: There has been a lot of news Washington. lately about record companies complain- If you want to know who we work for, how ing about the declining number of major Separate tables we work with them, what they think of us, market radio stations that are willing to EDITOR: Somebody forgot the beautiful and exactly what we think consultants should take a chance and break a new record. state of Hawaii [in the listing of television be, call us. At the same time, medium and small markets] on page 26 of the Nov. 18 market music directors and program di- BROADCASTING. Nielsen will show this rectors fight to get and keep any kind of market with roughly 233,000 television decent record service. homes this fall, and I believe ARB is giv- There may be a mutual solution: ing it around 225,000. This would make Record companies should devote more us the 79th market in order of ADI TV effort to supplying smaller stations with households. -George B. Hagar, president McHUGH AND HOFFMAN, INC. their product. At wssc -as at other sta- and general manager, KHON -TV Honolulu. tions our size, T am sure -we don't rely (Nobody forgot Hawaii. Arbitron, source of the Communications Consultants only on charts and sales to determine if ADI listings to which Mr. Hagar refers, omits 7900 Westpark Drive a certain record gets airplay. If a record Hawaii and Alaska from the base figures for total sounds good, fits the format but is by an U.S. homes, TV households, women. men, teen- McLean, Virginia 22101 agers and children against which individual market the charts, it has Area Code 703 unknown and or isn't on percentages are calculated. Arbitron officials ex- a better chance of getting airplay in the plain that Hawaii and Alaska are atypical because 790 -5050 smaller markets. (That is if the smaller of their distance from the contiguous states.)

Broadcasting Dec 2 1974 to BROADCASTING PUBLICATIONS INC. Sol Taishoff, chairman. Lawrence B. Taishoff, president. FIDELIPAC® Maury Long, vice president. Edwin H. James, vice president. ACCESSORIES Joanne T. Cowan, secretary. Irving C. Miller, treasurer. The Lee Taishoff, assistant treasurer. & CARTRIDGES

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CIRCULATION BIAS. Bill Criger, circulation manager. Kwentin Keenan, subscription manager. Barbara Chase, Odell Jackson, Patricia Johnson, (We've got the numbers!) Jean Powers. STUDIO ON AIR LIGHT PRODUCTION No other broadcast computer Harry Stevens, production manager. brilliant red lettering on jet black background Susan Cole. can be seen even in the brightest ambient system can compare with light conditions. $29.95 Bias. Maybe why ADMINISTRATION that's over Irving C. Miller, business manager. 100 stations are now Lynda Dorman, secretary to the publisher. Philippe E. Boucher. CART -E -RASE committed to Bias -the BUREAUS DEMAGNETIZER world's leading broadcast NEW Your: 7 West 51st Street. 10019. can be used for erasing Phone: 212-757 -3260. cartridges, reel -to -reel Rufus Crater, chief correspondent. film computer firm. Rocco Famighetti, senior editor. tape. sound John M. Dempsey, assistant editor. stripping, etc. 534.50 For more reasons why Bias is Leslie Fuller, staff writer. the 901 -332 Winfield R. Levi, general sales manager. leader, call -3544 David Berlyn, Eastern sales manager. Ruth Lindstrom, account supervisor. c-Ilect. Ask for Jim McKee, Jackie Morrone, Harriette Weinberg, advertising vice president. assistants. HOLLYWOOD: 1680 North Vine Street, 90028. Phone: 213.463 -3148. Earl B. Abrams, senior correspondent. Bill Merritt, Western sales manager. ALIGNMENT Sandra Klausner, assistant. PROBLEM? Keep your cart equipment BROADCASTING magazine was founded in 1931 by Broadcasting Publications Inc., using the title in perfect working order with: BROADCASTING -The News Magazine of the Fifth 350 STA Alignment Cartridge $38.50 ii IA! Estate. Broadcast Advertising was acquired in 350 STF Wow and Flutter Cartridge $24.50 1932, Broadcast Reporter in 1933, Telecast* in 350 STO Cue Test Cartridge 635.00 BROADCAST 1953 and Television in 1961. Broadcasting - Head Insertion Telecasting was introduced in 1946. Gage $3.35 INDUSTRY Height Gage $12.95

AUTOMATION Contact your Fidelipac Distributor or SYSTEM Reg. U.S. Patent Office. FIDELIPAC® 1974 by Broadcasting Publications Inc. © A Division of TelePro Industries Incorporated II a division of Data ii. Communications 109 Gaither Drive, Mt. Laurel, NJ 08057 I Corp. Microfilms of BROADCASTING are available from (609) 235-3511 University Microfilms, 300 North Zeeb Road, 31)U0 Dire t r. Row, Memphis, Tennessee TelePro Incorporated 38131 Ann Arbor, Mich. 48103. A Trademark of Industries

Broadcasting Dec 2 1974 11 Monday Memo.

A broadcast advertising commentary from Ron Gianettino, senior vice president, Keyes, Martin & Co., Springfield, N.J.

Shop -Rite has the answer We created a summer radio cam - for consumers and broadcast paign -one that we felt competed head- on with Coke and Pepsi -for Shop- Rite's has the answer for Shop -Rite private soft -drink brands. Sales picked Image or price-which do you sell? up 20% over normal seasonal increases For Shop -Rite Inc., a chain of 175 -a substantial gain in the tough, highly supermarkets in New York, New Jersey, competitive soft -drink business. Massachusetts, Pennsylvania and Dela- When prices were frozen in 1972, we ware, we feel we have come up with a used radio, with its ability to communi- highly profitable compromise. We have cate immediacy and urgency. We created a managed to provide Shop -Rite with the commercial called "The Ninety -Day Won- best of both worlds-a multimedia cam- der." The commercial itself was a won- paign that creates for the supermarkets der we created in one day. With today's an image of a low- priced merchant who rapid shifts in the economy- sudden ship- is always concerned with the cost of ments, goods that must be moved, ideas groceries. that have to be communicated, we know Our main means was broadcast. Our we can go to radio to get our message print program alone hadn't provided the out fast. Here's how we did it in 1972: reach and excitement that retailers, in "ANNCR: Shop -Rite is no 90 -day today's competitive climate, must gen- wonder. Shop -Rite was putting the chill erate. Over the last four years, we have on high prices long before the President used a concentrated blend of radio and clamped down his 90 -day freeze. And TV that has not only increased sales for Shop -Rite will still be holding the line Shop-Rite, but has given unity and direc- long after prices have thawed. Our prices tion to its newspaper advertising. are always under control because Shop - Ron Gianettino joined the Springfield, N.J., At Keyes, Martin, we believe strongly Rite started the whole idea of lower food advertising firm of Keyes, Martin & Co. 11 in price as a basic and viable image is for years ago. Prior to that, he had worked at prices. Our quality always tops be- most retailers. This is a concept that many a variety of advertising jobs- copywriter, cause we know you're feeding the people supermarkets (which may now be regret- researcher, public relations writer, adver- you love, our promise is simply this: ting all the time and space they spent tising manager and space salesman. He Through good times and bad, with con- rhapsodizing over wider aisles, cheerful presently is a senior vice president and trols or without, your dollar will buy clerks and beaming butchers) are just account supervisor at K /M. more and buy better at Shop -Rite. To- now coming around to. day, more than ever, why buy more? We look at it this way. Prices can be FOLK SINGER: You'll get change at the controlled. People can't always be con- Our creative department put together checkout stand /The friendly face with trolled. If you advertise chicken at 29 a rousing commercial that combined the helping hand /Shop -Rite makes the cents a pound, that's what the shopper music from "Can -Can" with lyrics stress- prices fall /'Cause the values go from wall will look for. Consumers couldn't care ing the savings possible during Shop- Rite's to wall /So let me ask you why buy more/ less about a butcher's personality as long "Can -Can" sale. Shop at Shop- Rite /Why buy more as they can buy meat at the price that's It was tribute enough that the commer- (FADE)." advertised. cial had to be yanked from the air -Shop- Presently, our advertising is selling With this price- oriented campaign, Rite sold some 50% more canned goods what Shop-Rite is selling-good food at Shop -Rite -even discounting inflation - than anticipated; its warehouses had al- good prices. When we talk about Shop - has made dramatic gains in the last four most sold out. Rite bread, for example, we stress the years. And this a period not notable for Since then, the Can -Can campaign has quality of its ingredients. And we always the supermarket industry generally. Over been repeated every year. Same month, close with the price reminder -"and you that time, Shop -Rite sales have risen con- same commercial and with progressively get three loaves for a dollar." sistently. Last year the chain reported the better results. Our campaign is aimed at the collective biggest per -store increase in its history. But it was the first success that sold consciousness of housewives -a target ef- Unit as well as dollar volumes were up Shop- Rite's management on broadcast. fectively reached by broadcast-with a substantially. Since then, Shop -Rite has advertised year - musical theme that echoes the words they When we first took on the Shop -Rite round on radio in most of its markets, are likely to hear every day from mem- account, the chain was like so many with a good frequency on television. bers of their families-"Hey, Mom, others in the supermarket business. It was And we keep getting reassurances for what's for dinner.... Shop -Rite has the heavily and traditionally into newspapers, our faith in broadcast. Some examples: answer." bestirring only occasionally to radio and Shop -Rite's Albany, N.Y., stores It's this breadbasket approach, which TV for last -minute promotions. were selling at lower levels than similar comes directly from Shop- Rite's market- We began our association with Shop - stores in the rest of the chain. We took ing and merchandising expertise, that has Rite in January, a month consumers look low -price leaders, advertised them on TV made this campaign so successful. to for low -price sales. It is also the time vigorously. The items sold 10 times faster "Shop -Rite has the answer." That's when Shop -Rite runs an annual promo- in Albany than in Shop -Rite markets what our jingle says. And for Shop -Rite tion for its private -label canned goods. where we didn't mount the TV campaign. the answer has been broadcast.

Broadcasting Dec 2 1974 12 At WCCO -TV, your spots run as ordered.

We know. You spend a day and 1. WCCO -TV runs your spots a half working out your media plan to as ordered. meet a specific gross rating point 2.WCCO -TV does not play goal. You make your buy. And pray. games with its rate card. It's the Because if your spots don't run same for everybody, local or as ordered - when and where you national. planned - the whole strategy is shot. 3. WCCO -TV guarantees You have to go back to set up make - 90 -day rate protection. goods. Re- negotiate. It can mean 4. WCCO -TV guarantees hours, or even days, re -doing a job 10- minute product protection. you thought was already done. (Note: we do not say we "intend, But you can avoid all this hassle desire or endeavor" 10- minute in Minneapolis -St. Paul. Simply buy separation. We guarantee it.) WCCO -TV. Test us. Good news: WCCO -TV has a The WCCO -TV sales staff "Media Buyer's Protection Plan" (and Peters Griffin Woodward) stand You'll like it. It's simple. ready to make life easier for you. And it works. Our only problem is, our story sounds too good to be true. WCCO 4TV Minneapolis /St. Paul onogn

schedules. CBS and NBC, both operating in the changed atmosphere of 1975. From Programing from positions of strength, have canceled 9 to 10, CBS figures to hold sway with its only seven shows between them (four by popular comedies, Maude and Rhoda, al- CBS, three by NBC), whereas ABC end- though ABC will try to hold its pre- TV networks ed up canceling six shows and changing dominantly male audience in that time time slots on four of its holdovers. period (the NFL wraps up its Monday - Of the 13 new shows that will be in- night games next month) with S.W.A.T., change horses troduced by the networks between now a Rookies spinoff that will stress the same and February, five fall into the broad kind of situations involving big-city cops in category of action -adventure, four are in action. ABC's other new cop show, midseason situation comedies and four come under Quinn Martin's Caribe, from 10 to ll, Second half line -up is set; the heading of musical- variety hours. which is sort of a Miami- Caribbean ver- touts see CBS still first, And in an unusual move, NBC has sion of Hawaii Five -O, should prove NBC placing close behind already announced that in March it will tougher competition for CBS's Medical and ABC third but trying send in half- hours, The Bob Crane Show Center, which is now in its sixth season and Sunshine, as subs for hour -long The and is going soft in the demographics. As CBS -TV, with the second -season addition Mac Davis Show, which itself premieres usual, NBC will be relying from 9 to 11 of a new Norman Lear comedy, a new later this month as second -season re- on the strength of its theatrical movies. variety hour starring Cher without a Son- placement for the short-lived Sierra. One Tuesday is the only night of the week ny and the return of last summer's musi- NBC programing vice president smilingly that has been left untouched by the cal- variety hit, Tony Orlando and Dawn, conjured up visions of a third season. second -season counterprogramers. If the has shored up its schedule enough to possibly even a fourth season, if these fall pattern continues, CBS, with its bloc assure its coming out on top in the final two comedies draw respectable audiences. of Good Times, M *A *S *H, Hawaii Five - Nielsens for the 1974 -75 season, accord- Before the second season is even off O and Barnaby Jones, will win the night ing to a census of experts last week. the ground, industry handicappers were fairly easily, although the last -named NBC -TV, leaning heavily on second - already offering a line on the new night - show may not make it beyond the sum- season boosts from The Mac Davis by -night clashes: mer because of the competition from Show (which didn't do all that well last Monday at 8 should remain the proper- NBC's Police Story at 10. summer) and The Smothers Brothers ty of ABC's long- running The Rookies, CBS's scissoring of Sons and Daughters Show, figures to drop off a bit but to still with CBS's Gunsmoke continuing to get in favor of Tony Orlando and Dawn at end up a strong second, some experts say. large numbers but poor demographics 8 is the only Wednesday change among NBC officials, however, are confident of (old, rural and low income). NBC is the networks. But that one substitution at least a strong second -place showing. counterprograming at 8 with The Smoth- could end up giving the night to CBS ABC -TV, which is making more sec- ers Brothers Show as its replacement for because the solid Cannon at 9 (now in ond- season changes than the other two Born Free (probably remembering how its fourth season) would be improved by networks combined, should up its weekly well another comedy- variety show, Laugh - a better lead -in, which in turn should averages if only because after a near - In, did in the same time slot for many help the network's Manhunter at 10. disastrous first three months of the season, years until it ran out of gas). But, ac- NBC is taking a risk in electing to con- it has nowhere to go but up. cording to a number of industry sources, tinue with two marginal Wednesday shows The consensus became apparent among the Smothers Brothers were a political - -Lucas Tanner at 9 and Petrocelli at 10 industry insiders as the networks last week cultural phenomenon of the 1960's and -both of which are dissipating the very finally put a lock on their second -season have to be considered a question -mark strong lead -in they're getting from Little

Sunday Monday Tuesday

ABC CBS NBC ABC CBS NBC ABC CBS NBC 7:30 7:30 7.30 Local Local Local Local Local Local The Six Wonderful World Million Cher 8:00 8:00 8:00 Dollar Man (Schlatter) of Disney (Universal) (Walt Disney) Happy Days Good Times Adam -12 The Smothes (Paramount) (Tandem) (Universal) The Rookies Brothers (Spelling- Gunsmoke 830 8:30 8:30 (CBS) Show Goldberg) (NBC) MASH (20th Tuesday Century-Fox) Kojak 9:00 NBC 9:00 9:00 Movie NBC (Universal) World Sunday Maude of ABC Mystery the Premiere (Tandem) Hawaii Movie Sunday Movie: SWAT. Week Five -O 9:30 Night Columbo 9:30 (Spelling 9:30 (Various) (CBS: Leonarc (Various) NBC Movie McCloud Goldberg) Rhoda Freeman) (Various) McMillen Monday (MTM) Night Mannix and Wife 10:00 Amy Prentiss 10:00 at 10:00 (Paramount) the Movies Bonearn aby Caribe Medical (Various) Marcus Welby, Police Story 10:30 J s 10:30 10:30 (Quinn- Center MD. (CBS: Quinn (Screen Martin) (MGM -TV) (Universal) Martin) Gems) Local Loca, Local

11:00 11:00 11:00

Broadcasting Dec 2 1974 14 House on the Prairie at 8, one of the hit show, which has so far this season in- shows of the season. herited most of the Chico and the Man Cavett jumps to CBS. CBS -TV an- The Walton, on CBS, the only regu- lead -in. Baltimore is a tongue -in -cheek nounced last week that it has signed larly scheduled noncomcdy series on the look at a bunch of life's losers gathered Dick Cavett to an exclusive contract air that consistently pulls down 40 -plus together in a run -down rooming house. to cover the period Jan. 1, 1975, to shares, is not likely to be threatened in and it will be followed on ABC at 9:30 by May 1, 1976. its 8 o'clock berth by the new competi- Karen, another contemporary new corn - Mr. Cavett may start his CBS tion. ABC is counterprograming Barney edy starring Karen Valentine. At 10, duties as a guest on some of the net- Miller, a new 30- minute comedy about a ABC's Baretta, which is a newly refur- work's regularly scheduled comedy New York detective, and The Odd Couple, bished version of Tana (with Robert series, such as The Mary Tyler Moore which has had a solid five -year run on Blake as the new leading man, replacing Show, according to a spokesman for the network but may be wearing out. Tony Musante), may survive at 10, par- Daphne Productions, Mr. Cavett's NBC is bringing back The Mac Davis ticularly as the CBS Friday Movies, from own company. Daphne will also work Show on Dec. 19 for a limited three - 9 to 11, begins running out of big audi- on a 60- minute entertainment special, month run, but since it didn't make much ence- attracting theatrical pictures. Baretta which, according to the spokesman, headway against reruns of The Walton premieres Jan. 17. "won't be the standard type of variety last summer it's not likely to have an CBS is relying on Norman Lear to plug show with Cavett in a black tie intro- impact on Waltons original episodes. But up its one Saturday -night leak: On Jan. ducing various acts." This special NBC's new show at 9, a private -eye series 18, The Jeffersons (which is being spun will go into production next summer called Archer, starring Brian Keith in the off from All in the Family) replaces Paul for airing early in 1976 and will serve title role, may benefit from the thinning Sand's Friends and Lovers at 8:30, a as a pilot for a potential CBS series, out of theatrical -movie titles on The CBS move that's expected to keep the net- the spokesman added. Thursday Movies from 9 to I I. The win- work's huge audience flowing from All Mr. Cavett had announced the ter- ner at 9, though, will probably continue in the Family at 8 to The Mary Tyler mination of his contract with ABC to be ABC's The Streets of San Francisco, Moore Show at 9, The Bob Newltart during the Nov. 22 taping of one of which, week -in and week -out, gathers in Show at 9:30 and The Carol Burnett his late -night shows for that network. bigger Nielsens than any other show on S /tow at 10. ABC is sacrificing Kung Fu. the network. a fad show that had petered out in its Friday figures to continue as NBC's third season, to CBS's All in the Family strongest night, particularly with San ford at 8, but ABC may be more competitive and Son, the network's highest -rated at 9 with a new series of theatrical movies Saturday show, at 8 and Chico and the Man, the to go up against NBC Saturday Night at highest -rated of all the new shows that the Movies. ABC CBS NBC premiered last September, at 8:30. ABC Sunday is unique in that a few weeks 7 30 is moving The Night Stalker to 8 o'clock after Sonny Bono bows out of his reg- (it's currently running on Fridays at 10), ular 8 to 9 variety -show berth on ABC, Local Local Local which may be a slight improvement over a series that fell victim to feeble ratings, 800 is All in Kung Fu. CBS at 8 asking the ques- his ex -wife Cher will be bowing in with the Family Is nation a a to tion: the ready for 1970's new variety series on CBS, from 7:30 Kung Fu (Tandem) Emergency! 8:30 version of Charlie Chan? Called Khan!, 8:30. CBS is hoping Cher will be able to (Warner Bros.) The (Universal) the show features a private detective who make more of a dent in The Wonderful Jellersons of (Norman Lear) operates out San Francisco's China- World of Disney (NBC) than did Apple's 9:00 town and is assisted not only by a num- Way (the show she replaces on Feb. 9). Mary Tyler Moore Show ber -one son but also by a number -one ABC is weighing in with The Six Million (MTM) daughter. That show replaces Planet of Dollar Man on Sunday at 7:30, hoping 9:30 7. Bob Newharl NBC the Apes. on Feb to snare the "male- oriented action audi- ABC Show Saturday ABC sources say the network hopes ence" that may be turned off by Disney Saturday (MTM) Night 10:00 Night at that NBC's 8 -to -9 o'clock situation - and Cher. Movie the comedy audience will turn to The Hot I Industry observers, however, are still (Various) The Movies with Carol (Various) Baltimore, the new Norman Lear giving the night to NBC, the proved 10 30 Burnett comedy on ABC at 9, instead of sticking Disney lead -off show followed by the still Show to James Garner as a private investigator strong Sunday Mystery Movie, with its (CBS) in The Rockford Files, NBC's 9 o'clock four rotating miniseries. 11 00

Wednesday Thursday Friday

ABC CBS NBC ABC CBS NBC ABC CBS NBC 7:30 7:30 7:30 Local Local Local Local Local Local Local Local Local 8:00 8.00 8.00 That's My Barney Miller Sanford and Son Mama Tony Orlando (ABC: Four D Kolchak: The (Scr'n Gems) House Productions) The The Mac and Dawn Little ltons Night Khan! (Tandem) 8:30 on the Prairie 8:30 Davis Show 8:30 Stalker (CBS) (CBS: Ilson- (Lorimar Chico and the Chambers) (NBC) The Odd Productions) (NBC) (Universal) Couple Man Wednesday (Paramount) (Wolper) 9:00 Movie 9:00 9.00 Hot I of Streets Baltimore the Cannon (Norman Lear) The Rockford Week Lucas Tanner of Archer 9:30 (CBS: Ouinn ,ersal) 930 San (Paramount) 9:30 Files (Various) Martin) (Uni Francisco Karen (Universal) (Warner Bros.) CBS (20th Century- CBS Thursday Fox) Friday 10:00 10:00 Night 10:00 Night Movies Movies (Various) Get (Various) Police Manhunter Movie' On Christie Love Harry O Baretta Woman 10:30 (CBS: QinnOu inn (Paramount) 10:30 Movie oni- 10:30 (Wolper (Warner Bros .1 Weitz) (Universal) (Screen Productions) Martin) Gems)

11:00 11:00 ' 1:00

Broadcasting Dec 2 1974 15 vision. In the House Appropriations in view of the industry's willingness to Committee hearing on the commission's cooperate in the area of children's pro- Wiley, networks budget request for 1975 last March, Rep- graming, Chairman Wiley's cajoling and tread fine line resentative Joseph McDade (R -Pa.) coaxing on the matter of sex and violence noted that the subcommittee had spent "are getting close" to becoming a First on sex, violence considerable time in previous hearings Amendment problem. over the years expressing concern about But in the view of network officials FCC chairman, under Hill mandate, television violence and children's pro- willing to discuss the matter, that does looks for voluntary concessions; graming, and added, in quizzing Mr. not yet seem to be the key issue. As one more meetings slated to consider Wiley, then a new chairman: "1 want network source said, "You can't say it's the various solutions proposed; you to know how strongly we feel. We're a First Amendment problem yet because Senator Brock serves notice going to have a plain shoot -out on this nothing was resolved; he just opened up he will push for clean -up of TV ¡if the committee is not satisfied by corn - a lot of issues." mission action]" (BROADCASTING, March The reference was to Chairman Wiley's For FCC Chairman Richard E. Wiley 18). discussion with the key officials of the and the three networks, the pressure is The committee put the same sentiment three networks-Elton Rule, president, beginning to build. The chairman would in more proper, and more meaningful, and Everett Erlick, senior vice president like ABC, CBS and NBC to issue a pub- language in its report last June. Failure and general counsel, of ABC; Arthur lic statement committing themselves to a on the commission's part to heed the com- Taylor, president of CBS and John joint policy containing procedures de- mittee's mandate will result in "punitive Schneider, president of CBS/ Broadcast signed to protect children from program- action." And last week, a House com- Group; and Herbert Schlosser, president, ing of "gratuitous violence" or other ma- mittee aide confirmed what most observ- and David Adams, vice chairman, of terial considered unfit for them (BROAD- ers took that statement to mean: If dis- NBC -in his office late in the afternoon CASTING, Nov. 25). And the networks do satisfied with the commission's report, the of Nov. 22. not seem averse at least to the idea of committee would consider cutting the The meeting does not seem to have assuring that children will have such pro- commission's budget. been regarded by either side as a High tection. Nor are the appropriations committees Noon confrontation. The network offi- But it is the problems involved in the only source of Hill pressure on the cials came down to Washington from working out mutually acceptable pro- question of sex and violence on television, New York willing to listen, and went cedures that are giving the networks particularly where children are con- home impressed, in at least some cases, pause. And among them is the key ques- cerned. Senator John O. Pastore, (D- with the depth of Chairman Wiley's con- tion of whether the commission, in the R.I.), chairman of the Senate Communi- cern about the issue and prepared to con- person of Chairman Wiley, is not tread- cations Committee which has jurisdiction sider some of the proposals he advanced. ing dangerously close to the line that over the FCC, regularly beats on the com- The only suggestion to which the net- separates permissible government action mission like a gong, when it appears work officials are said to have registered from violation of the First Amendment. before him, on the issue of questionable strong objection was for a program- rating Chairman Wiley says he is sensitive to programing. And an aide said the sen- system, similar to that employed by the the danger of the commission taking on ator's office has received "boxes of letters" motion picture industry for movies. (The the role of censor, and is determined to from members of the public complaining suggestion was also the only one re- avoid it. He says he is not opposed to about allegedly indecent programing. portedly advanced in the meeting by a the networks carrying mature and sensi- Chairman Wiley's strategy for dealing member of Chairman Wiley's staff rather tive programing. But he is also under a with the dilemma in which he finds him- than the chairman himself.) The officials mandate from the Senate and House Ap- self is familiar: Persuade the industry expressed the view that a rating board propriations Committees to report to Con- to do voluntarily what the FCC considers existing independently of the networks gress by Dec. 31 on the actions the com- to be in the public interest. It worked would draw from the networks too much mission has taken or has planned to take in the area of children's television pro- of their discretion; that, as licensees, "to protect children from excessive pro- graming, at least so far as commercial they are totally responsible for their prod- graming of violence and obscenity." standards are concerned. But the obstacles uct. And the commission has reason to take to successful implementation are more A suggestion that the networks sub- that mandate seriously. Some members difficult to overcome. mit their material to an outside source of Congress have been receiving a heavy There is, as some network officials have for prescreening has been made before. volume of mail from constituents com- indicated, the very fact that the strategy Senator Pastore in 1969 suggested that plaining about sex and violence on tele- has already been successful. they say that the networks permit the National Associa-

The squeeze, pass it on. FCC Chairman Richard E. Wiley (I) met the heat on sex and violence in television programing under (l -r) with network officials two weeks ago and diplomatically turned up ABC's Elton Rule, CBS's Arthur Taylor and NBC's Herbert Schlosser.

Broadcasting Dec 2 1974 16 Here's a new Chroma Insert Keyer that's.dearand simple.

Simple, because it has "zero -H" delay which means no nstallation and retiming hassle, since through delay is less than 25 nanoseconds! And clear, hanks to a unique comb filter which minimizes noise and color -edge crawl from the key signal. With This new Chroma Insert Keyer, there's no need for a separate insert keyer, or separate RGB switcher. The unit is also equipped with a remote control unit and 50 feet of cable for easy operator control. The Model 7010, N -SC Chroma Insert Keyer, from CBS Laboratories. It's that clear and simple.

a

CBS LABORATORIES A Division of (tIS Inc. 227 High Ridge Road, Stamfcrd, Connecticut 06905 tion of Broadcasters Code Authority, summit meeting. Commission staffers will when it deemed it necessary, to prescreen review the material; and in the mean- ACT picks the best their product. ABC and NBC were will- time, the network officials who met with ing to permit prescreening in borderline Chairman Wiley will review the discus- Boston group confers honors or special cases, but CBS turned the idea sion with their respective programs and on eight for contributions down cold (BROADCASTING, March 31, standard division people and TV network towards better children's programing 1969), and it eventually died. chiefs in an effort to determine whether ABC and NBC are to have about Eight awards to stations and organiza- said they regard the proposals discussed at by for the same position prescreening tions have been announced Action regarding the meeting as feasible. Then, the com- Children's Television for "Achievement today as they did in 1969: occasionally, mission staff and the network's staffs will in Children's Television." This is the third perhaps; on a regular or systematized confer to determine each side's position, the Boston -based ACT has given basis, never. There is reason year no to be- and prepare for the next meeting of "a step lieve CBS in the last five years has bent awards for making significant Chairman Wiley and the heads of the towards upgrading children's television any in its opposition to the idea. network companies. Although two other suggestions of- and for eliminating commercialism on Commission officials last week had no The winners: fered as a means of protecting children children's programs." definite schedule in mind. But they said ABC owned- and -operated stations for from programing meant for adults did they expected to meet with their opposite Over 7, a magazine- format program de- not draw the same kind of quick rejec- number on the network side this week. signed for family viewing. tion, they did pose problems for the net- And is meeting be- still to be arranged a Alphaventure, for Big Blue Marble, an work officials. One was for an elaborate tween Chairman Wiley and NAB and system of warnings; the other, for sched- ITT-backed series designed to run with- NAB code officials. Commission officials commercials. uling certain programs later in the eve- indicated that nonnetwork programing out ning. CBS -TV News for In the News, a series also presents problems. of current events reports run between The warnings might include notations Whether the planned meetings can be Saturday morning programs. in TV Guide and newspaper listings, held and a resolution reached in time The Chinese Committee for Affirma- statements in promotional pieces an- for the commission to prepare its report tive Action in San Francisco for Yut, nouncing a program and in spots im- to Congress seems doubtful. The commis- Yee, Sahm (Here We Come), a multi- mediately preceding it, as well as a white sion is scheduled to consider a first draft cultural program for children. dot carried in a corner of the picture to of the report at a meeting on Dec. 11 Exxon Foundation for finan- warn The USA those who tune in which a program and to adopt a final report on Dec. 18. cial support of Public Broadcasting Serv- is under way. As for scheduling, Chair- However, Chairman Wiley has indi- ice's Villa Alegre!, another multicultural man Wiley suggested that adult programs cated he does not feel bound to conclude multilingual run and series. at 9 p.m. or later. his talks with the networks before the Prime Time School Television in Chi- One network source indicated he would commission submits its report to Con- cago for developing and distributing to have no trouble accepting these sugges- gress. He said following the meeting with teachers educational materials on tele- tions in principle so long as all networks the network officials that "we have to vised prime time specials and documen- did and none was able to obtain a com- continue to probe this situation regard- taries. petitive advantage over the other two. less of the time constraint." WBZ -TV Boston for Something Else, a (For instance, two networks running The report to Congress is not the only Saturday morning program for 8-to -12- low -key, kids -type shows at, say, 8 p.m., commission project that cannot be put year -olds featuring local children. would not like to see the third network in final form until the talks with the WNET(Tv) New York for offering a running a rip- roaring, shoot-'em-up networks are concluded. Now being two -week festival of quality daytime "Dirty Dozen" in opposition.) drafted is a notice of inquiry and pro- children's programing during the mid- And in that connection, there is the posed rulemaking dealing with the sub- year holiday vacations, with the support problem of defining "violence" and "un- ject of sex and violence on television. of the Heckscher Foundation. due violence," and of distinguishing pro- Nor is the notice all that the chairman graming that is unduly violent from that is considering. He talked of the issuance which is simply "action- filled." of a policy statement, similar to the one 'Gilligan's' lessons There are other problems, too. Warn- the commission issued in the children's ings could serve to generate interest Its part of an FM -TV experiment on programing proceeding, and of the addi- for Philadelphia children the part of children in seeing programs tion of a question in renewal forms call- is for designed for adults. And programs aired ing on stations to state their policies re- that slated national use at 9 p.m. in New York appear in the garding the airing of shows containing A meld of noncommercial radio and com- Central time zone at 8 p.m. sex and violence. mercial television has been used success- Furthermore, whatever commitments Meanwhile, an indication of the kind fully in Philadelphia to instruct children, the networks might be willing to make of trouble the networks may face on and now its guiding forces plan to go individually, the chairman's hope of a Capitol Hill in the next session of Con- national with the experimental "dual joint statement might not be realized. One gress is indicated by work now under way audio-television project." source said the network officials told the in the office of Republican Senator Bill Dr. Terry Borton of the Philadelphia chairman at the meeting that policy dif- Brock of Tenneesee on legislation aimed school board and his associates arranged ferences among the networks would make at improving the "quality" of programs. the link between Kaiser Broadcasting's it difficult for them to comply with his Dr. Harrison Fox, chief legislative as- WKBS (TV ) and noncommercial WUHY- proposal. sistant to Senator Brock, said the senator (FM) both Philadelphia, to "make the 24 Each of the networks has its own pro- has received considerable mail from con- hours per week kids spend in front of cedures for warning the audience about stituents complaining about local and net- television educationally useful." material possibly unsuitable for children. work programing, including news pro- The method is to use established popu- And at the Nov. 22 meeting in Chair- grams. As a result, he said, the senator lar TV programing (in the test case it was man Wileÿ s office, the network officials began considering legislation that might Gilligan's Island) and fitting five to seven estimated that notices had been issued in provide for the creation of an independ- minutes of radio narration by Steve Bas - connection with about 20 programs. Some ent commission to prescreen programs kerville on radio, into spaces in the tele- commission officials indicated later this and provide the viewers with information vised program to "raise questions, define seemed an inadequate performance. to determine whether they want to watch words, and highlight important material." In any event, Chairman Wiley asked them. Announcements in the TV program ad- the networks to submit copies of the pro- Dr. Fox said the senator is opposed vise viewers to tune the FM station also. cedures followed by program standards to censorship. But, he added, the senator A two -week survey by the American staffs in reviewing programs. is "not open" to the networks' argument Research Bureau during experimen- Receipt of the material was to mark that the government must not interfere in tal broadcasts last spring showed a the first step in the march to a second programing. daily audience of 20,000 (25% of the

Broadcasting Dec 2 1974 18 6-1 1 age group and 25% larger audience Up the coast, down the cost. No than for The Electric Company which doubt about it, moves to cut costs Exchange continued ran opposite). The associate director and of TV programing are under way. producer, Leonard Belasco, noted that a Latest is the move of Harry O series, at Tokyo festival separate test of 260 Philadelphia public starring David Janssen, from its San American broadcasters and programs Los Angeles. Sav- school children in Title 1 (poverty) dis- Diego location to highlight sequel to '73 event in N.Y. tricts, "demonstrated a correlation be- ings cannot be itemized, a Warner tween amount learned and number of Bros. TV official said, but they should The second U.S. -Japan TV program festi- hours watched /heard." Those who lis- be substantial just in not having to val, featuring 35 programs by 27 U.S. tened "not at all" scored 23% correct: send crews to San Diego area every broadcasters, was completed Nov. 18 in those who listened four -six days scored week. Harry O, meanwhile, has been Tokyo and pronounced a success by par- 50 %, and who listened seven -10 days, continued on ABC (10 p.m., NYT, ticipants. got 72% correct. Thursdays), with an order for an ad- It was a follow -up to the first festival, A six -month test is now under way, ditional nine episodes (to a total of held in New York and Washington in this time using The Flintstones at 4:30 -5 22) by the network to Warner Bros. conjunction with the 1973 National Asso- p.m. Agency for Instructional Television, Television. ciation of Broadcasters convention and which aims for "quality programing by featuring Japanese -made films (BROAD- pooling the resources of states and Ca- CASTING, April 2, 1973). The festivals are nadian provinces" is arranging a pro- licensee has the opportunity to meet or part of a continuing U.S. -Japanese project spectus for January to try a national ver- to improve relations between the two sion of the project. An estimated $250.- the public to know." They feel that the is in or countries. Other features include the de- 000 "minimum budget" will be needed, answer obvious-that "bedrock allocations areas" (and children's pro- velopment of "sister station" relationships according to Dr. Borton. He said that between U.S. and Japanese broadcasters, amount could be raised if 20 participants graming is one of the areas they con- sider bedrock) "definitive guidelines serve and an exchange of "magazine" type pro- elsewhere in the U.S. and Canada join grams. in the project by sign -on. the public interest." The suggestion that the commission Three of these magazine or documen- tary programs have been sent to Japan foster a cooperative effort by the net- for broadcasting there: History in Holi- works in providing educational or instruc- days, by KTVU(TV) Oakland -San Fran- tional programing is based on the as- America, Tighter rules sumption that providing such program- cisco; Women's Role in by urged WWJ -TV Detroit, and Leisure Time in ing will result in a competitive "soft for children's TV America by KSL -TV Salt Lake City. Japa- spot" in the schedules of the networks - broadcasters have produced three for Geller and competition might spur the net- nese and Rand associate call that showing in the U.S. in Japan, by stress- -Leisure FCC's statement `vague,' works to "maximize audience Winter Life 1974 and Americans in Japan ing at the marked propose definitive guidelines entertainment elements are producing a fourth, Glimpses of the aspects." The -and expense educational of Japan. that the commission The FCC may have thought it had gone petitioners suggest The 35 programs shown in Tokyo dur- as far as it should or constitutionally issue a tough reminder to the networks ing the second festival, which ran Nov. could go in its policy statement on chil- that such programing is no longer an 1 l-18, were produced primarily by U.S. dren's television programing when it area for "business as usual." stations and station groups, though the called on broadcasters to make a "mean- The petitioners' call for the elimination CBS -TV network provided four entries ingful effort" in that area and to devote of television commercials aimed at pre- and the Children's Television Workshop a "reasonable part" of such programing schoolers is based on the ground that one. to "educational" material. But the com- such children do not have the experience John Reynolds of KTLA(TV) Los An- mission's former general counsel, Henry to distinguish advertising from informa- geles headed the U.S. delegation to the Geller, who is now with the Rand Corp., tional programing or to "evaluate the dis- festival after Roger D. Rice gave up the and Karen Possner, a communications tortion or 'puffery' in the television com- chairmanship upon leaving Cox Broad- specialist at Rand, argue that First mercial." Directing commercials at them, casting and joining the Television Bureau Amendment considerations actually re- they say, "is per se inconsistent with the of Advertising as president. Members of quire the commission to go further and public interest." the delegation in addition to Chairman adopt more definitive guidelines. Reynolds were James Babb Jr., wnTv(Tv) They made that argument in a peti- Charlotte, N.C.; Fred M. Cohen, Pub- tion for reconsideration, filed last week No more violence lic Broadcasting Service; Thomas Cook - with the FCC. And they made two other -please? erly, WMAL -TV Washington; Sherman points: The commission should foster a A Chicago group, Polite Society Inc., Headley, WCCO -TV Minneapolis; Wynn cooperative effort by the networks in has asked the FCC to stop ABC -owned Nathan, Time -Life Films; John B. Poor, children's educational and informational WLS -TV there from broadcasting "exces- RKO General; Donald Quayle, Corpora- programing, and it should outlaw prod- sive mayhem and violence." tion for Public Broadcasting; Owen L. uct commercials aimed at pre- school- The group particularly objected to the Saddler, KMTV(TV) Omaha; Reid L. children. "baneful material" broadcast in children's Shaw, General Electric Broadcasting Co., The petitioners, speaking for them- prime viewing hours. PSI argued that and Douglas Smith, wFBC -TV Greenville, selves rather than Rand, say they appre- violent programs serve as a behavior S.C. ciate that the commission's effort, in lay- model, causing "unnecessary injury" to ing down "vague" guidelines, was to avoid viewers who mimic the roles of TV ac- "excessive" government interference in tors. PSI did not single out any particu- More WQIV quivering programing. But, they ask, what happens lar program, but submitted a sample week after the policy statement becomes fully of WLS -TV fare, spotlighting different Two governors -elect and 24 congressmen effective, on Jan. 1, 1976. and petitions shows under such headings as "stabbing," within the listening area of what used to to deny renewal are filed that contend "strangling," "beatings" and "car acci- be WNCN(FM) New York have banded the applicant has not devoted a "reason- dents." to urge that the FCC hold full public able" amount of time to children's pro- The group also maintained that WLS -TV hearings on that station's format change graming, or that a "reasonable" amount programing violated "implicit prohibi- from classical to rock music (BROAD- of that programing was not educational tions" against profane and obscene lan- CASTING, Nov. I1 ). The petitioners, which in nature? guage. include Governors -elect Ella T. Grasso So the question, they say, "is whether PSI said it was filing a complaint after (D- Conn.) and Hugh Carey (D -N.Y.) the First Amendment is served by exami- an informal complaint to the station and were rounded up by Representative nation of an incumbent's programing a request for a meeting with WLS -ry offi- Bella Abzug (D- N.Y.). In a joint letter without any objective standards which the cials was rejected. to the FCC, the group pointed out that

Broadcasting Dec 2 1974 19 Opportunity and recognition.

For nearly a decade, the American Women in Radio and Television (Cornhusker Chapter) has recognized the outstanding senior woman student in broadcast- ing at the University of Nebraska. The recipient this year is now on the news staff of the Fetzer television station in Lincoln. But that's nothing new for Fetzer. Of the nine outstanding women cited so far, seven have been associated with the station. Several of the winners had been recipients of Fetzer scholarships. Others had benefited from the station's summer intern program, where students actually work with broadcasting professionals. And today, as in the past, women are holding responsible positions with Fetzer.

Insuring that opportunity exists on an equal basis is part of Fetzer's total community involvement.

Rie Nettifyna

WKZO WKZO -TV KOLN -TV KGIN -TV Kalamazoo Kalamazoo Lincoln Grand Island WWTV WWUP -TV WJFM WKJF(FM) WWAM KMEG -TV Cadillac Sault Ste. Marie Grand Rapids Cadillac Cadillac Sioux City WNCN's (now WQty) 17- year-old classical group that multiple showings stifle the de- Up from dark. Richard Webb, creator format had developed a "loyal audience" velopment of diversified programing, one of Capt. Midnight character in television, of more than 400,000 listeners, and de- of the stated intents of the original prime - has acquired rights to character from scribed the station as "a cultural re- time access rule. An informal canvass of Ovaltine Co. and has formed Richard source ... crucial" to the area. Actions some distributors present indicated they Webb Productions to produce new series are currently pending before the FCC on had come to listen, but that their attend- on that personality. Capt. Midnight ran whether the station should have its license ance did not necessarily indicate support as syndicated radio series from 1938 to revoked due to the changed format. for the Frank proposal. Some distribute 1939, and then was a TV series on CBS programs that are stripped in many from 1954 to 1958 followed by syndi- markets. cation under name of Jet Jackson, Flying Noncommercial SCA Marvin Shapiro, president of Group Commando. W, who attended the meeting, said, "Since Another Ford's travels. NBC -TV will programs for blind Group W includes both TV stations and present 60 minutes' worth of highlights a production company, I think we would Newspaper readings, including of Tennessee Ernie Ford and his troupe's want to have the option to have multiple performances in Russia. Telecast, on editorials and advertisements, showings. That doesn't mean we would get necessary waivers by FCC from Wednesday, Jan. 8 (10 -11 p.m., NYT), necessarily exercise that option." will be titled Tennessee Ernie's Nashville - fairness and 315 requirements Mr. Cox also said Frank would be and from no- commercials rule Moscow Express. Tour was jointly spon- petitioning for a rulemaking on its mul- sored by State Department, State of Ten- tiple- showings proposal after the com- The FCC has ruled that the fairness doc- nessee and Opryland, U.S.A. American mission formally promulgates the latest Express Co. (Ogilvy & Mather) will be trine and the equal -time laws do not prime -time rule. apply to the subsidiary communications sole sponsor of special. authorization (SCA) license. Hartley himself. Ed Hartley, former The ruling came as the commission Briefs talk host and air personality at Washing- responded affirmatively to the request of Program ton -area stations, has formed Profound noncommercial WETA -FM Washington for Productions to syndicate weekly half -hour a declaratory ruling on the applicability What makes Sammy talk. Syndicast radio interview program from Washing- of fairness and section 315 requirements Services Inc., New York, is handling syn- ton. Titled The Ed Hartley Show, it is to the station's proposed SCA service, dication of Sammy and Company, 90- to be introduced in January. Rates will which will provide programing for the minute weekly talk -variety show starring be based on market size. Profound Pro- blind, including reading from newspapers Sammy Davis Jr., which already has been ductions, P.O. Box 2281, Rockville, Md. selected articles, editorials and advertise- sold in 40 markets including NBC -owned 20852; (301) 770 -4524. ments. stations in New York, Los Angeles and Washington. Production begins Jan. 15. 20 years later. Ron Greenberg Produc- Because of the latter, the commission tions, New York, in association with Uni- also granted WETA -FM's SCA a one -year Henson's horizons expand. ABC -TV has versal Television, will produce pilot for waiver its rules of prohibiting the broad- signed Jim Henson, creator of Sesame ABC -TV for daytime half -hour series, cast of commercial spots on a noncom- Street's Muppets, to develop half -hour The All New 20 Questions, modernized mercial station. (In the proposed news- pilot for prime -time comedy series aimed version of quiz program that ended on paper- reading context, the advertisements at adults. As part of contract, Mr. Henson former DuMont Television Network in would not be paid -for spots.) will also do at least one Movie of the 1954 and earlier on radio. Cash prizes According to the commission, the SCA Week and one ABC Afterschool Special, up to $10,000 will be awarded to con- program services are not received by the and will "serve as a consultant for prime - testants who appear on series with celeb- general public and therefore do not fall time children's programs." rity panelists. within the originally intended scope of either the fairness doctrine or political No smoking. CBS -TV will telecast six Hot special. Western International Syn- equal time rules. Women's Tennis Association events be- dication, Los Angeles, has acquired rights Commissioner Benjamin L. Hooks, in tween Feb. 15 and April 5, 1975. Profes- to syndicate one -hour TV special about a concurring statement, applauded WF.TA- sionals, such as Billie Jean King, Chris world theatre premiere of 20th Century FM'S proposal for a program service for Evert and Evonne Goolagong, are among Fox -Warner Bros. "Towering Inferno" the blind and suggested that other mi- 16 players who will participate. All tele- feature fiim, scheduled to be held Dec. nority groups might profit by similar SCA casts will be aired on Saturdays, from 16 in Westwood Village, Calif. uses. But Commissioner Hooks also ex- 3:30 to 5 p.m., NYT. CBS sources say, Here's Burt. Western International Syn- pressed apprehension about any across - however, that there'll be no on -air refer- dication, Los Angeles, announces that the -board exemption from fairness and ence to its being The Virginia Slims hour TV special starring Burt Reynolds equal political time rules regarding SCA's. Tournament because of federal law pro- has been sold out in prime time in more hibiting any form of cigarette advertising. than 60 markets. Program, Take Me Composite week. Dates in 1974 that Home Again, began in some markets 18. Frank keeps pushing will be used by FCC in compiling next Nov. Show was produced by Mery on multiple showings year's annual programing report are: Griffin Productions. Sunday, May 5; Monday, March 11; Law split three ways. Three 60- minute In a last -ditch effort to recruit support Tuesday, Feb. 19; Wednesday, April 17; series, for his proposed addition to the FCC's segments of Universal's proposed Thursday, Oct. 3; Friday, Sept. 20; Satur- The Law harvested acclaim prime -time access rule, Sandy Frank, (which critical day, June 1. TV licensees must file data when as -hour made - head of his own program distribution it ran two- and -half on those dates by Feb. 1, 1975. be telecast firm, attracted some 30 representatives for-TV movie last month), will weeks next of program syndicators and producers, Old shows never die. Richard Pack again for three consecutive in Petrocelli's time (Wednes- talent agents, advertising agencies and Productions, New York, has announced April period day, 10 -11 p.m., NYT). one major station group to a special meet- plans to produce half -hour TV version ing in New York last Tuesday. of popular network radio quiz series of Aloha special. Golden West Television Mr. Frank has been vigorously arguing late 1930's and early 1940's, Information Productions is taping Polynesia: For the for an FCC prohibition against multiple Please, and offer it to TV stations for Fun of It, one -hour, musical -variety spe- showings, or stripping, of the same pro- scheduling in prime- access time, starting cial for regional network showing in the gram through the week in prime -time in early 1975. Mr. Pack has acquired spring of 1975. Sponsor is Shurfine Cen- access periods. The FCC is in the final rights to Information Please from Mrs. tral Corp., North Lake, Ill., food chain stages of revising its access rule (BROAD- Ann Golenpaul, widow of Dan Golen- cooperative in more than 100 markets. CASTING. Nov. 18). paul, who created and produced series, Gary Blair is executive producer; fea- Former FCC Commissioner Kenneth which posed questions in arts, literature tured are Vic Damone, Nancy Wilson, Cox, attorney for Mr. Frank, told the and current events. Ferrante and Teicher twin piano team.

Broadcasting Dec 2 1974 21 Expansion. Addition of 13 weekly radio much of the testimony on the proposal news, documentary and public affairs Media was that, where the public interest per- series from BBC to 25 already available mits, many regulatory constraints should to U.S. radio stations through Broadcast- be lifted in hopes that the resulting corn - ing Foundation of America, New York. More support for petition will promote greater efficiency in was announced last week by Howard L. the industries currently regulated. Kany, BFA vice president and executive move to improve Although testimony focused on the director. He said BFA, nonprofit educa- bill for a national commission, it was also tional distribution organization, also had regulatory agencies aimed at three other measures before the received grant from Hoso Bunka Foun- Seevers, Kauper recite failings Senate Government Operations Commit- dation, Tokyo, that would permit wider S. is to. of present system at Senate hearing tee. One of those, 704, designed U.S. dissemination of weekly Japanese "restore the independence of certain Press Review, and has compleed agree- Witnesses continued to endorse President regulatory agencies," including the FCC, ments for additional programing from Ford's proposal for a national commis- and would among other things make the Belgian Radio, Radio Iran. Southeast Asia sion on regulatory reform (BROADCAST- President's appointment of the FCC Treaty Organization (for programs of ING, Nov. 25) in continued hearings be- chairman subject to Senate confirmation. Thai and Filipino origin) and Tokyo fore the Senate Government Operations Another, S. 770, would establish an in- Broadcasting System. Committee last week. dependent agency called the Intergovern- Financial topics. Frank Fitzgerald & As- Among the final witnesses was Gary mental Office of Consumer's Counsel to sociates has begun taping of new batch of Seevers, member of the President's Coun- represent consumers before regulatory 130 two -and- one -half minute interview cil of Economic Advisers. In his pre- agencies such as the FCC. The last, S. segments (26 weeks' worth) of The Finan- pared statement, Mr. Seevers said: "I 3604, would abolish regulatory agencies cial Page, with The Today Show's news- think the point is clear that regulation is such as the Interstate Commerce Com- caster Frank Blair as host. First 130 seg- costly, and, as a general rule, its costs to mission but would not affect the FCC. ments, according to Mr. Fitzgerald, are society far exceed the benefits it may be- Meanwhile, another bill (S. 4167), the being financed by American Iron and stow on the industry it regulates." He said fourth to establish a national commis- Steel Institute and bartered to 236 radio regulation serves principally the producer sion on regulatory reform was intro- stations in U.S. Interviewees are mostly rather than the consumer. Indeed, in- duced recently in the Senate by Senators establishment businessmen and econo- stead of constraining the economic power Charles Percy (R -III.) and Sam Ervin mists, who discuss various financial -page of the producer for the benefit of the (D- N.C.). This commission would have topics. consumer, he said, "regulation is essen- 12 members, as would two of the other Format switches. tial to the industry's prosperity." proposed commissions. But unlike the TM Programming would only nine Inc., Dallas, Tex., has announced seven Mr. Seevers said he thinks regulation others, this one have months its and Beautiful music was to should be reformed, even eliminated to report findings sug- sales. service sold gestions for WZOK(FM) Rockford, Ill.; WSGM(FM) where possible. "However, in all candor, reform federal regulatory agencies. Then three months later, it Va.; wiYD(FM) Palatka, Fla., I am not all that optimistic," he added. Staunton, would have to report again, this time on and WRKT -FM Beach, Fla. The reason, he said, is that regulation is Cocoa Stereo state and local agencies. rock service was sold to KNCR(AM) Eu- strongly supported by a "highly organized reka, Calif., and KGOR(FM) Omaha, Neb. constituency that has been most effec- TM country was sold to KZZK(FM) Bir- tive in blocking reform initiatives." mingham, Ala. Whereas the consuming public is "much FCC fees still in Mysterious Orient. Feature film on less organized and . less efficient expressing [its] views." add up wrong Hong Kong for TV showing in mid -1975 the hand- Pacific, Although details may vary, has been announced by Cathay to date (S. 4145 that is laying ful of bills introduced to cable and Hong Kong- British airline one main ingredient in the $200,000 underwriting. Show, to and others) have out creation of a commission be called "Hong Kong, Borrowed Place common -the broadcasters to study and make recommendations to is based on Richard on Borrowed Time," and the President for improv- New schedule is not as and will Hope Lange, Congress Hughes' book star ing the federal regulatory agencies (of Supreme Court says it should be, Production will be by American actress. which the FCC and the Federal Trade comments at agency agree newly formed New Horizon Productions are two) and in some cases Ltd. Commission the state and local regulatory agencies as Comments filed by last week with the Sweet charity. Third annual national well. FCC on its proposed new fee schedule leukemia radiothon is scheduled for week- President Ford's purpose in suggesting all said one thing in common -the fees end of Feb. 8 -9, 1975, with goal of $750,- the commission was to determine whether would not live up to the "value to the 000 for drive. Informal hookup o:` 80 the regulatory agencies created to regu- recipient" standard enunciated in the Su- radio stations last February raised $216,- late industry in the public interest are preme Court decision striking down the 059; in 1973, 37 radio stations intercon- actually adopting regulations which con- fee schedule established in 1970. nected in campaign and raised $122,311. tribute to monopoly and inflation. The National Association of Broad- CU keeps going. Consumers Union an- Another witness, Thomas Kauper, as- casters argued that the commission in- nounced that station acceptance of first sistant attorney general in the Justice terpreted "value to the recipient" as an 26 weeks of filmed Consumer Reports Department's Antitrust Division, told the authority to determine fees on the value has prompted CU to go into production Senate committee that the principal de- of the services received without regard with another 52 weeks worth. Each Con- ficiencies in the regulatory agencies stem to the actual costs incurred by the com- sumer Report film clip runs about 90 sec- from existing regulations favoring estab- mission to perform those services. Ac- onds, and stations buy them at rate of lished industries rather than from weak cordingly, NAB contended that the pro- two per week. First 52 reports started on agency structures. On that point, he posed assignment and transfer grant air last June 19 and are now in 57 mar- added, "Alteration in agency structure fees, which are based upon a percentage kets, among them WJBK -TV Detroit, KPIX- might ameliorate this situation but only of the station's gross revenues for a three - TV San Francisco and WMAR -TV Balti- to a limited degree. It is more important year period, do not reflect the costs to more, according to CU spokesman, who to simplify or reinterpret the statutory the FCC. What in fact is being charged, described reports as based on "Consumers tests, or eliminate regulation altogether." said NAB, is a "tax" rather than a fee, Union laboratory tests and journalistic This was the second time in two weeks which is in clear conflict with the Su- findings on all aspects of consumerism that Mr. Kauper commented on legisla- preme Court ruling. That ruling declared and the American marketplace." They're tion for a reform commission. His first illegal a fee schedule designed to recover used in each station's local newscast and testimony was before the Senate Com- 100% of the agency's costs. "may not be separately sponsored," merce Committee the week before. NAB also argued that the proposed spokesman said. A common theme running through annual fees, which are based on the sta-

Broadcasting Dec 2 1974 22 Enter Stage Two of the U -Matie Revolution... Teleproduction! The Sony U -Matic Precise Electronic Editing. is ready for duplication and can be Videocassette System revolutionized Achieved through the use of played back on any U -Matic unit. And, people's thinking about many a vertical blanking switcher plus in addition, you've saved a generation uses of television. Distribution capstan servo system with by working within one format. and playback of videotape became V -lock coupled to rotary erase heads. Evidence of how significant easy, economical, reliable. Tape to Tape Editing. this new development is can be And now, another Sony Accomplished by combining found in the broadcast industry, breakthrough. The Sony VO -2850 two VO -2850 units and the RM -400 which has already begun U -Matic mastering recorder and automatic editing control unit. to change its traditional methods editor that will change traditional This combination provides search of mastering and editing thinking about teleproduction. (slow soeed playback), pause (precise (for electronic news -gathering) A mastering and editing machine that frame location) and automatic to include the VO -2850. is superior in performance tape back spacing for glitch -free edits. Hard to believe? We'll prove it. to any existing 1" high -quality Lower Cost. Write today on your letterhead reel -to -reel unit. The VO -2850 costs substantially and we'll arrange a demonstration. Technically Superior. less than comparable 1"' equipment Once the VO-2850 is in your Signal to noise ratio of 45db and affords the continued studio, you'll never let it out. for video and audio. Separate editing economy of using 3" tape. The address is: capability for video and two audio The VO -2850 can also edit Sony Corporation of America channels, independently or together. your Feld- recorded cassettes Video Products Dept.BRM -124201 AGC or manual control. Stop- frame. made on the VO -3800 portable 9 West 57th Street Slow- motion. Feather touch push- U -Matic recorder. Your finished master New York, New York 10019 button controls. Proven reliability. And much more. Sony. The proven one! tion's advertising rate card (for radio, service similar to the fees for construc- commission inaugurate a separate phase 16.8 times the station's highest single one - tion permit applications, said NAB. of the current proceeding to take up the minute spot and no less than $36; for TV, Echoing the same view, the Washington question of fee refunds. 8.4 times the highest 30- second spot and law firm of Haley, Bader & Potts, which Going slightly further, 15 broadcasters not less than $100), are also not predi- represents various broadcast clients, said who filed jointly (including Forward cated on any direct costs incurred by the a fee associated with license renewal Communications Corp., General Electric commission. would be more appropriate than annual Broadcasting Co. and Group One Broad- The NAB argued further that assum- fees. The law firm urged that such a fee casting Co.) suggested that refunds ing annual fees are permissible at all un- be computed without a station's profit- should equal all those fees paid under the der the court's decision (a point not ability in mind but be dependent only on disputed 1970 schedule, less the fees pro- readily accepted by broadcasters and market location, power authorization and vided for under the 1963 fee schedule. cable operators), then the proposed fee other service -type factors. They argued that the 1963 schedule, schedule is "excessive." The proposed Such a fee, the law firm said, would which sought to recoup 25% of the fee schedule would result in about a 30% distinguish FCC expenses associated with FCC's costs, was appropriate since it reduction of most fees broadcasters pay broadcast applications from other ex- only assessed broadcasters for "direct, (BROADCASTING, Aug. 5). FCC estimates penses stemming from administrative application -processing costs." suggest that of $9,003,540 in costs for support functions and public benefit. The Other individual licensees restated the broadcast activity for the 1975 fiscal year, present proposal, the law firm contended, basic arguments set down by the NAB the proposed fee would recoup $7,098,- represents only a "carrot" reduction with and ABC. Nationwide Communications 969). In view of these amounts, NAB no basic change in philosophy of how to Inc., Sonderling Broadcasting Corp., and suggested, the proposed annual fees con- recoup the FCC's budget. Otherwise, the KIRK Inc. claimed that the FCC pro- template the recovery of costs associated firm concluded, the new proposal is "not posal to assess grant fees in cases where with numerous protective services ren- unlike putting a new coat of paint on a ownership changes are made as gifts or dered by the commission on behalf of the condemned house." dictates of a deceased person's will, public. NAB argued, for example, that ABC followed up the NAB's position should not be allowed. Such fees, they enforcement of the fairness doctrine, and agreed with the concept that the sum argued, might unduly interfere with es- political broadcasting rules, restrictions on now proposed to be recouped by the FCC tate planning and gifts designed for multiple ownerships, prime -time access should be diminished by subtracting hear- charitable and educational purposes. rule restrictions and the like are clearly ing costs and those costs associated with But while broadcasters argued that the aimed at public benefit and their expense the administrative functions of the execu- proposed fees bore no resemblance to the should not be defrayed by broadcasters. tive director's office. ABC's figuring FCC's costs for providing those services, Accordingly, NAB recommended that would reduce the application costs set to the National Cable Television Association the commission drop the proposed annual be recouped by the commission from $7,- submitted that virtually no commission fees and adopt license renewal fees, which 098,969 to $2,656.311. ABC's estimate is service is designed to benefit the cable NAB said, would reflect no more than based on the 1975 fiscal figures estab- operator. According to NCTA, most FCC the costs attributable to application proc- lished by the FCC for hearing costs and application -processing costs concern areas essing. License renewal fees could be support activities related to the executive where the benefit is aimed at either the based on a "flat" fee or graduated fee director's office. public or the broadcast industry. The ex- based on the various classes of broadcast The network also proposed that the ception to that rule, NCTA said, was the "handful" of processing services, such as CARS (cable antenna relay service) ap- FEATURED BY plications and certificates of compliance, which are paid on a direct basis through standard filing fees. AMERICA'S OUTSTANDING The annual fee, NCTA argued, repre- sents the retention of the old fee sched- MEDIA BROKER ule at merely a lower level, and will not solve the constitutional defects pointed out by the court. The proposed CATV annual fee, which is based on 13¢ a subscriber (previously 30¢), according to NCTA, makes no at- tempt to distinguish whether individual operators availed themselves of any "spe- SOUTHWEST cific service" from the commission dur- ing the year tabulated in the charge. And that, NCTA added, is in clear defiance of the court decision as well as the criteria $200,000 of the 1952 Independent Office Appro- priations Act, which states that fees may be collected only when a recipient is Full power Class C stereo FM- covering 7 counties -75 clearly identified, a measurable unit of mile radius trading area of steady growth. Completely new service is involved, special benefit can be shown and direct and indirect cost to studios and offices plus transmitter real estate. Station ready the government are involved. for development by owner -operator. Present owner is anx- NCTA's position was supported by ious, so will offer attractive terms to qualified buyer. Lamb Communications Inc., Liberty Communications Inc., Summit Communi- cations Inc. and 77 other cable operators filing jointly.

BLACKBURNCOMPANV,INC. No crossownership problem

RADIO TV CAN NEWSPAPER BROKERS NEGOTIATIONS FINANCING APPRAISALS The FCC has approved transfer of control of Warren Broadcasting Corp. (wrci.[AM] WASHINGTON. D.C. CHICAGO 90901 ATLANTA 30341 BEVERLY HILLS 90212 Warren, Ohio) from John A. Baglier to 20009 333 N. Michigan Ave 400 Colony Square 9465 Wilshire Blvd Niles Suburban Newspapers Inc. (BROAD- (213) 2742151 1725 K Street. N W 1312) 346-6460 Suite 510 CASTING, July 8), despite the question of (404) 892 -4655 7459 1202) 331.9270 crossownership. Niles publishes several

Broadcasting Dec 2 1974 24 papers distributed in the Warren area, but on the New York Stock Exchange, and is News. Henry J. Schmitt, president, holds the FCC found it represented only a involved in film production and distribu- remaining 20% interest. Sale is part of fraction of the total nèwspaper circula- tion, as well as real estate, music pub- Ridder's divestiture of all broadcast inter- tion in Warren. The commission added lishing and recording. Through a subsid- ests to clear way for merger with Knight that the various broadcast stations serving iary it owns KMSP -TV Minneapolis. Newspapers Inc. (BROADCASTING, Oct 28). the Warren- Youngstown area allowed for WoAI -Tv is an NBC affiliate on chan- Ridder has sold WDSM -TV Superior, Wis., substantial diversity of media. The FCC nel 4 with 100 kw visual, 11.2 kw aural to RJR Communications Inc. for $1.5 said the transfer grant was subject to the and antenna 1,476 feet above average million (BROADCASTING, Sept. 23) and outcome of the rulemaking proceeding terrain. Broker was Edwin Tornberg WDSM(AM) to WDSM Inc. for $350,000 on newspaper -broadcast crossownership & Co. (BROADCASTING, Nov. 25) -the latter (BROADCASTING, Oct. 28). pending FCC approval. Other broadcast interests, which include Ksss(AM) Colo- 1- Changing Hands rado Springs, and 26% of WCCO- AM -FM- TV have been transferred to Announced Minneapolis, Now Avco sells its corporations controlled by Robert B. Rid- The following broadcast station sales der family in voting trust until the prop- San Antonio V were reported last week, subject to FCC erties are sold. Principal in buyer of 20th Century -Fox to pay close approval: KSDN is Ben A. Laird (100 %), who owns to $10 million for WOAI -TV; WOAI -TV San Antonio, Tex.: Sold by WDUZ -AM -FM Green Bay, Wis. KSDN is this follows sale of WOAI(AM) Avco Broadcasting Corp. to 20th Cen- on 930 khz full time with 1 kw. and WWDC -AM -FM Washington tury -Fox Film Corp. for price reportedly Wixo(FM) New Orleans: Sold by Ad- near $10 million (see story this page). vance Communications Inc. to Peterson Avco Broadcasting has announced the WLSH(AM) Lansford and WPAM(AM) Broadcasting Corp. for $335,000. Prin- its WOAI -TV sale of San Antonio, Tex., Pottsville, both Pennsylvania: Control of cipals in seller are Lawrence J. Gutter 20th Film to Century-Fox Corp. for Miners Broadcasting Services Inc. sold by (44 %) and Alvin Golin (40 %) who $10 nearly million. Earlier this year, executors of Kenneth F. Maguire estate have advertising and public relations in- Avco sold WOAI(AM) to Clear Channel (63.2% before, none after) to John W. terests in Chicago. Messrs. Gutter and Communications Inc. of San Antonio Angst (36.8% before, 100% after) for Golin acquired the station in 1972, and for $1.5 (BROADCASTING, million May 6). $629,047. Mr. Angst is vice president and have requested FCC waiver of the three - Avco originally acquired both the radio general manager of stations. WLSH is day - year rule forbidding transfer of owner- and 1965 from TV station in Southland timer on 1410 khz with 5 kw; WPAM ship within three years of acquisition. Industries for $12 million. is on 1450 khz with 1 kw day and 250 w They say they can no longer sustain sta- Avco's WWDC -AM -FM Washington have night. tion's operating losses. Principal in buyer also been sold to Capitol Broadcasting KSDN(AM) Aberdeen, S.D.: Sold by is Jon C. Peterson whose recent purchase Co. for $3.6 million (BROADCASTING, Aberdeen News Co. owned by of WYLD(AM) New Orleans from Rounsa- Oct. 14). Avco acquired those stations (80% Bidder Publications Inc.) to Green Bay ville of New Orleans Inc. for $970,000 from the Ben Strouse family, also in Broadcasting Co. for $375,000. Aberdeen (BROADCASTING, Oct. 21) is pending FCC 1965, through a stock transaction in- News publishes Aberdeen American approval. Mr. Peterson also has interests volving preferred stock valued in excess of $3.5 million plus $112,275 in Avco common. Both the Washington station sales and the two in San Antonio are pending FCC approval. The word(Am) sale has been #2 MARKET IN ILLINOIS bogged down by a citizen group chal- lenge filed by the Bilingual Bicultural Coalition on the Mass Media alleging 1000 WATT DAYTIME R that the buyer failed to negotiate in good faith with the coalition and raising ques- tions over ascertainment, programing Studios and towers are together on 6 acres in a and employment proposals (BROADCAST- ING, Oct. 28). brand new building. John T. Murphy, president of Avco Broadcasting, said no further sale nego- tiations are presently taking place. But All new equipment. he would not rule out that possibility, depending on future economic condi- tions. The announced sales, he said, were For details contact: Howard J. Stasen undertaken to alleviate economic prob- lems of the parent company, Avco Corp., which manufactures electronic equip- Chicago Office ment and heavy machinery, is engaged in electronic and chemical research, and L insurance and financial services. Avco Corp. also owns Avco Embassy Pictures and Carte Blanche and through Avco .c.>>91,49z CazfélAi . S4or44 Film Productions is involved in film dis- INC. tribution and production. Avco Radio Television Sales Inc., a broadcast rep America's most dynamic and experienced media brokers. firm, was sold to Peter Lasker and other employes several months ago (BROAD- WASHINGTON, D.C.: 1730 K Street, N.W., 20006 (202) 393 -3456 CASTING, May 20). Avco's remaining broadcast proper- CHICAGO: 1429 Tribune Tower 60611 (312) 3372754 ties: wt.w(AM)- wLWT(Tv) Cincinnati, DALLAS: 1511 Bryan Street, 75201 (214) 748 -0345 WLwc(TV) Columbus and WLWD(TV) Dayton, all Ohio; WLwt(TV) Indianapo- SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392-5671 lis; KYA -AM -FM San Francisco, and WRTH(AM) Wood River, Ill. Brokers of Newspaper, Radio, CATV & TV Properties 20th Century -Fox is publicly traded

Broadcasting Dec 2 1974 25 in outdoor advertising, electric sign manu- Corp. to newly formed Charleston Com- Senate Rules Committee to vote against facturing and a camp ground in Orlando. munications Corp., of which Jack M. sending HR 2866 to the floor of the Fla., area. Wlxo is on 98.5 mhz with 54 Rice and Charles E. Smith are principals, House. If they succeed, the all- channel kw and antenna 290 feet above average in stock transaction valued at $502,790. bill will die." He asked stations to send terrain. Turner, which is publicly traded over the telegrams to Rules members urging them, WQQr(AM) Savannah, Ga.: Sold by counter, redeemed 148,975 of its shares as he did, to "not become part of the Norrell Broadcasting Group Inc. (100% held by Messrs. Rice and Smith and their consumer rip -off which the automobile before, none after) to Robert A. Powers families in exchange for Charleston sta- monopoly is trying to perpetuate." (51 %), Leonard A. Morton (39 %) and tions. Principal in seller is R.E. Turner John W. Collins (10 %) for $300,000. III, who has majority interest in WRET -TV Seller is licensee of wcRl(AM) Griffin, Charlotte, N.C.; wrcG(Tv) Atlanta, and Media Briefs Ga., and subsidiary of Norrell Southeast- wcow(AM) - WYNQ(FM) Chattanooga. ern Corp., Atlanta personnel placement Messrs. Rice, Smith have interest in ad- On board. CBS -TV announces new affili ate: WBKB -TV Alpena, Mich., licensed to service. Guy W. Millner (77% ) and Rob- vertising company. Mr. Rice also has in- Thunder Bay Broadcasting on chan- ert J. Gibson (15 %) are principals in terest in coal company, antique store and Corp. Norrell Southeastern. Mr. Powers, prin- real estate. WTMA is on 1230 khz with 5 nel I I. Interconnection with CBS will in early summer cipal in buyer, is general manager and kw day, 1 kw night. WPxI is on 95.1 mhz take place 1975. vice president of Norrell Broadcasting with 10 kw and antenna 385 feet above Early bird. FCC has amended its rules to Group. Messrs. Morton and Collins have average terrain. incorporate provisions of Sept. 4 agree- businesses in Chattanooga and Atlanta, Other station sales approved last week ment between Bahamas and U.S., allow- respectively. WQQT is on 1450 khz with included: KGAL(AM) Lebanon, Ore.: ing presunrise operation by some U.S. I kw day and 250 w night. WTCL (AM ) Warren, Ohio, and KTRI(AM ) class II stations with restricted operation Bahamian I khz. WRNB(AM) New Bern, N.C.: Sold by Sioux City, Iowa. See page 49 for details. on -A clear channel 1540 William and Audrey Jefferay and George Forty -one U.S. daytime stations are as- signed to 1540 khz, but agreement wiil B. Nelson to Ted J. Gray Jr. for $273.- 000 plus adjustments. Mr. Jefferay owns Hope is dimming only apply to 26, since others are too WCBT(AM) Roanoke Rapids, N.C. Mr. close to KXEL(AM) Waterloo, Iowa. which for all- channel bill operates on class I -B clear channel as- Nelson is general manager of WRNB. Mr. signment on 1540 khz and which must Gray owns WKDE -AM -FM Altavista and NAFMB sends out SOS as HR 2866 WTTX(AM) Appomattox, both Virginia, sinks under Rules' workload, be afforded nighttime skywave protection. and wcRE(AM) Cheraw, S.C. WRNB op- lack of heavy committee support Due process. Wadeco Inc. has gone to erates on 1490 khz with 1 kw day and Washington appeals court over FCC's 250 w night. The National Association of FM Broad- Sept. 16 decision reaffirming grants of casters is sending out distress signals on renewal Wadeco WTIF(AM) Tifton, Ga.: Sold by Carl to several Texas stations. the AM -FM bill (HR 2866). is challenging A. H. Belo Corp. for N. Todd (55 %) and B.F.J. Timm And with reason. The House recessed (45 %) to Radio Tifton Inc. for $200,- WFAA -TV Dallas partially on character last Tuesday for Thanksgiving and the qualification grounds, but commission, in 000. Mr. Timm owns WANM(AM) -WOLF- bill was still in the Rules Committee. It (FM) Tallahassee and wozN(AM) Jack- granting other contested renewals, had is not likely to emerge after the recess, disposed of issues related to Belo's char- sonville, both Florida; and has interest according to several Hill sources, because, in acter qualifications. womo(AM) Douglas and WRMN -AM- as one said, Rules is "slamming the door FM Warner Robins, both Georgia. Prin- on everything that is nonessential" in the cipals in buyer are William Brown, Clif- remaining few weeks of the 93d Con- New job for Johnson ton G. Moor and Albert M. Cohen gress. Even if the bill had come up for a (33.3% each). Messrs. Brown and Moor vote, it was given only a 50 -50 chance Former FCC Commissioner Nicholas are partners in engineering consultant of passage. Johnson, who failed last spring in a bid firm. Mr Brown also has interest in NAFMB Executive Director Abe to win a Democratic congressional nomi- W MOG (AM) Brunswick, Ga. Mr. Cohen Voron last week sent letters to the mem- nation in Iowa, will return to Washington is general manager of wAcx(AM) Austell. bership saying the fate of the bill was in January to assume new duties as pub- Ga. WTIF is on 1340 khz with I kw day "very much in doubt." Mr. Voron wrote, lisher of a biweekly magazine on the and 250 w night. "The automobile companies have been media that will be aimed at "media re- formers." The new publication will be Approved able to convince many members of the titled Access, and it will be under the The following transfers of station owner- wing of the National Citizens Committee ship were approved by the FCC: Hill hopping hopefuls. Senator How- for Broadcasting, of which Mr. Johnson ard Baker (R- Tenn.), the ranking mi- KWTO -AM -FM Springfield, Mo.: Sold is chairman and chief executive offi- nority member of the Senate Commu- cer. Chuck Shepard, who served as by Ozarks Broadcasting Co. to Salina nications Subcommittee, is seriously Broadcasting Inc. for $1.25 million. NCCB's executive secretary during 1974, considering abandoning the Com- is editor of Access. He describes it as "a Principals in seller are Mildred L. Cox merce Committee for a seat on the and Lester L. Cox, co- executors of estate professional journalistic project specializ- more prestigious Foreign Relations ing in news of importance to media re- of Lester E. Cox (49.9% ). Mrs. Cox Committee. The move, if taken, would owns 12.5% and Mr. Cox owns 37.5% formers," one that will cover not only create a third Republican vacancy on commercial broadcasting but cable tele- of KOAM -AM -TV Pittsburg, Kan. Mr. Cox the full committee, the second on has 25% interest in KYTv(Tv) Spring- vision, the alternative video movement, the subcommittee (BROADCASTING, listener -supported stations, media educa- field. Principal in buyer is James Stuart Nov. 11). Observers say that Senator (83.5 %). Mr. Stuart is chairman of tion, program -production reform and Robert Griffin (R- Mich.) would be the journalism. Access will appear 24 times board and majority stockholder in logical heir to Mr. Baker's seat on the Stuart Stations, KFOR(AM )-KHKS(FM) each year, with issues in August and subcommittee, and that if Mr. Griffin December being omitted. It will contain Lincoln and KRGI(AM) Grand Island, both declines, Senator Ted Stevens (R- Nebraska; KSAL(AM) Salina, Kan.; KMNS- no advertising and will sell for $20 a Alaska) would be next, then Senator year. (AM)-KSEZ(FM) SIOUX City and KOEL- J. Glenn Beall (R -Md.). Those who AM-FM Oelwein, both Iowa. and WMAY- have expressed an Interest in filling (AM) Springfield, Ill. KwTO is on 560 the Republican vacancies on the full Where the women are khz full time with 5 kw. FM is on 98.7 committee include Senator Lowell mhz with 100 kw and antenna 290 feet Weicker (R- Conn.), who was bumped A national professional registry of Ameri- above average terrain. off the committee in 1973 after serv- can Women in Radio and Television WTMA(AM)- WPXI(FM) Charleston, ing a year. Another is Senator William membership has been established as a S.C.: Sold by Turner Communications Brock (R- Tenn.). recruiting source for use by station man-

Broadcasting Dec 2 1974 28 Finally, the owner of the water All we did was company turned on the Henderson's help him get a drink water. But not before Paul, his wife and of water in two kids had to move in with relatives. his own Herndon, And not before almost every blade of grass, almost every bush, almost every California home. tree on Paul's property died from lack of water. In the scheme of community Paul Henderson' worked hard. He involvement, trying to help the Hender- saved his money and he and his wife son family get their water running again bought their dream house. may have been no big deal - except to Then they watched that dream the Henderson family. house turn into a nightmare. But the "thank you" letter we got The water company that services from Paul Henderson when it was all Paul's house is privately owned. And over proved that sometimes community the owner of that company decided that involvement works very well, even Paul was an "undesirable person." So when the community is a community he simply refused to turn on the of one. Henderson's water. Paul took the water company to KFSN -TV Fresno. court. And we took Paul's case to the people on KFSN-TV Action News. We One of the stations of aired four film stories during our early Capital Cities Communications and late segments, and four on our We talk to people. noontime "Answers and Action" program.

' While this is a true account, names and places have been changed to avoid intruencing pending litigation.

1111111 .1 441 i4

,_íü- - . ! agers, network executives and corpora- 33.1% professed to be neutral. Only tions nationally. The tough world 16.5% responded positively. Mary Jean Parson, national chair- More significant, however, is the fact woman of AWRT's registry, notes "ex- out there that 63.2% of the subjects agreed that ecutives are urged to send the job infor- communications students don't really mation to more than one contact" in the in radio careers understand commeroial broadcasting; seven regional areas listed below "as there 23.6% were neutral on the question and are many women across the country who Survey of station managers concludes only 12.6% disagreed. And while less are eager to move onward and upward to that colleges do not prepare students than half of the managers (45.5% ) felt better jobs." for the real world of broadcasting that colleges were not adequately prepar- Contacts are: Northeast -Jean Anwyll, ing students for a radio career, another Polaroid Corp., 549 Technology Square, "We in the radio industry are guilty of 36.4% were ambivalent and only 17.3% Cambridge, Mass. 02139; South -Martha being bad teachers . education has disagreed. Henegar, director of public relations, a long way to go to develop an individ- The Jacobs study attempts to dash the Nashville State Technical Institute, 120 ual who is ready to step out and succeed belief that a radio career is lucrative White Bridge Road, Nashville 37209; in broadcasting, especially in sales . . . from its inception. On the contrary, Mr. west central -Brenda Kay McConahay, the ethics of the industry stink. We cut Jacobs concludes that 87.3% of the sta- KMA(AM), Elm & Lowell, Shenandoah, rates, give deals, trade and slit our own tions polled pay starting newsmen less Iowa 51601; West -Treesa Drury, 9520 throats." than $150 per week, about 37% pay Amoret Drive, Tujunga, Calif. 91042; The above statement, offered by a Wis- $110 or less. For announcers, about 84% mideast-Shellie Burne Karabell, WHYY- consin radio station manager, is one of of stations pay $150 or less per week; Tv, 4548 Market Street, Philadelphia 869 solicited in a study of the industry's 40% pay $110 or less. 19139; hiring of college women east central - Adele Munger, students, and Most respondents (74.2% ) agreed that WTMJ- AM- FM -TV, 720 East Capital Drive, minorities. It describes a wide gap found there is really no substitute for experi- Milwaukee 53201; Southwest - Linda between the business and the academic ence. Most, however, added that college Finley, Frates Properties, 5800 East worlds. training is a help. Some 60.7% felt that, Skelly Drive, Tulsa 74135. Young people, the study finds, are for newsmen, a college degree in journal- often ill prepared for a career in radio ism is a vital asset; only 10.7% dis- upon their graduation from college. They agreed. In contrast, the managers were are inappropriately idealistic when a sense divided over the importance of a degree Heard no evil. Mark Evans, vice of realism should prevail. They expect in broadcasting, per se, for emerging president of Metromedia Inc., was freedom to exercise creativity (and to be newsmen: 41.2% felt a general broad- called on last week as character wit- amply compensated in the process) when cast degree important and 37% dis- ness for former Attorney General mundane assignments at low salaries agreed. often are the only ones available. John Mitchell in Watergate coverup For announcers, a good voice is a trial. Mr. Evans testified, "I have yet This naiveté, the study concludes, is largely schools necessary consideration but most man- to hear anything negative" about the fault of that, in the agers the proposition that it ne- opinion of the station executives polled, rejected Mr. Mitchell. gates the necessity of a good education. have placed insufficient emphasis on ton- without ing down their students' expectations. In- Only 23.7% felt an announcer deed, the study indicates, colleges and advanced schooling of some type could universities may have been guilty of in- get by at their stations. QUALITY TALKS flating them. Other forms of prior experience for FOR For women, the study finds, the pros- announcers given high marks by the man- pects for a successful radio career are agers included a stint at a campus radio often dim. More station managers look station or at a public radio outlet. Some unfavorably than favorably on women as 69.4% of the managers felt a campus CFRS broadcasters in general. And few feel that radio background important. Cimcoe, Ontario a female voice enhances a station's air Most managers expressed an entirely sound. Minorities, on the other hand, are different view regarding their criteria viewed -at least on the surface-as "as- for a position in sales. Most (62.5% ) sets" to the business, the study found. felt no prior broadcast experience of any The study was administered and writ- kind was necessary for a salesman. ten by Frederick N. Jacobs, an instructor Nearly half (46% ) did not feel a broad- in radio and television at Michigan State cast degree an important prerequisite; University. Research for the 102 -page re- only 21.5% felt otherwise. Most man- port was conducted earlier this year based agers, however, felt that a formal training on questionnaires from 869 radio station in general salesmanship and business is managers. a substantial consideration. The premise behind the study, Mr. Women, the Jacobs study reveals, face Jacobs writes, is a dilemma that has pre- a peculiar plight in seeking a radio career. vailed in the radio industry for some Most managers (57.1% ) expressed a time. "In many respects," Mr. Jacobs sub- neutral attitude toward women in the in- mits, "broadcasting could be considered dustry. However, 28.2% of the total analogous to a very powerful magnet that were unfavorable, only 14.6% expressed Continental's new 5/10 kW AM attracts more and more university stu- clear support and a mere 3.2% indicated transmitter is setting records for dents with each passing year. Yet the their support was strong. acceptance. It has performance simple fact remains that the job market Some 58.6% of the managers dis- and efficiency, with the cleanest is extremely difficult to penetrate." agreed with a statement that most peo- sound around. Listen to Continen- the a on the tal: quality But while colleges continue to expand ple like "sound" of woman talks. their broadcast curricula, Mr. Jacobs air; only 8.5% agreed. But ironically, a notes, "few, (if any) of the academicians good majority of the managers (65.5 %) involved can be sure that any of these took exception to a statement that "wom- programs are meeting the needs of the en are not suited for news." commercial radio industry." Racial minorities are claiming a place. The managers' poll suggests Mr. Jacobs Only 13.1% of the managers disagreed is right on. More than half (50.3 %) of with the statement that minorities are be- CONTINENTAL ELECTRONICS MFG. CO. BOX 17040 DALLAS. TEXAS 75217 the respondents expressed an unfavorable coming a "valuable asset" to the broad- attitude toward college students. Another cast industry.

Broadcasting Dec 2 1974 28 spent only $4,000 to sponsor a half -hour arrived at by individual automobile man- Broadcast Advertising. of a movie," he remarked. "But we ufacturers. weren't interested in reaching a lot of peo- Representatives of the manufacturers Tooting its horn on TV ple, We wanted to reach only the adver- had not been heard from when the hear- tising community. The ad in the Times ings adjourned last Wednesday, but a Agency buys WOR -TV time to display told readers what we were going to do. written statement from Ford Motor Co.'s work for its clients and winds up I'd like to do this every six months. We vice president for marketing, M. S. Mc- with new list of prospective accounts can't always get into the offices of pos- Laughlin, advocated use of the EPA sible clients. Through TV we can reach tests in all fuel economy advertising, Case & McGrath Inc., New York, takes them in their homes." though cautioning against requiring man- to heart the old saying, "It pays to ad- ufacturers to advertise fuel economy sta- vertise but advertise where it pays." It tistics or any other feature of a car. plunked down $4,000 to showcase TV Push is on Four additional days of hearings be- commercials for some of its clients on to regulate gin today (Dec. 2), with Dr. Raymond WOR -TV Ncw York on Nov. 19, gas -mileage claims E. Goodson, U.S. Department of Trans- One week later Patrick J. McGrath, portation, Robert Knoll of the Consum- Advocates want verification president and partner of the agency, said ers Union Auto Test Division, and in auto labels and advertising he was "very pleased with the results." Charles J. Brady, General Motors engi- One small company has engaged the neering staff, scheduled to testify. agency on a fee basis, he reported, and Calls from consumer groups for govern- five other advertisers have expressed in- ment regulation of fuel -economy claims terest in holding further discussions on in automobile advertising highlighted possible assignments. Mr. McGrath said the opening of Federal Trade Commis- IBFM steps up effort that in the first few days after the tele- sion hearings on such a proposed rule - on sole liability cast, numerous advertising professionals making in Washington last week. phoned to compliment the agency on its Representative Stewart B. McKinney Stations asked to approve plan commercials and its enterprise. (R- Conn.), opening witness at the Nov. whereby agencies, except those For its $4,000 of time the agency re- 25 -26 hearings, urged the commission to in money trouble, are responsible ceived eight commercial positions within require the labeling of mileage statistics WOR-TV'S showing of the movie, "Murder, on all new cars, based on Environmental A new move to obtain industry con- My Sweet" and exposure for its work on Protection Agency test results. His views sensus on the question of liability for TV spots for such clients as Kentile, Men- were underscored by Elizabeth Langer, payment of media has been made by the nen, Nestle, Gravymaster Co. and Krown Consumer Federation of America, and institute of Broadcasting Financial Man- Foods. To alert advertisers to its presenta- Roger F. Telschow, Northern California agement. IBFM, in a mailing to stations, tion, the agency took out a full -page ad- Public Interest Research Group, who ex- asked broadcasters to adopt a plan mak- vertisement in the New York Tunes on tended the proposals to include a call for ing the agency "solely liable" for pay- the day of the telecast at a cost of use of EPA data in "any printed or elec- ment unless the agency becomes insolvent. $10,000. tronic media advertising for automobiles" If the agency goes under, the adver- "A lot of people are surprised that we to the exclusion of any mileage figures tiser would become liable for billings

TVB's team. After the conclusion of the Television Bureau of president, ABC Television Stations, New York; Norman Walt, presi- Advertising's annual meeting in Los Angeles last month, its officers dent, McGraw -Hill Broadcasting, New York; C. P. Persons, Jr., and board held their own meeting. In attendance: (l -r, seated): executive vice president and general manager, WKRG -TV Mobile, David E. Henderson, president, The Outlet Co., Providence; Nor- Ala.; D. Thomas Miller, president, CBS Television Stations Division, man E. (Pete) Cash, vice chairman, TVB, New York; Kenneth M. New York; James C. Richdale Jr., president and general manager, Johnson, vice president and general manager, KTRK -TV Houston, KHOU -TV Houston; Henry A. Gillespie, senior vice president - and TVB board chairman; Roger D. Rice, president, TVB, New marketing, Viacom Enterprises, New York; William G. Walters, York; Walter E. Bartlett, senior vice president -television, Avco president, Peters Griffin Woodward, New York; Marvin L. Shapiro, Broadcasting Corp., Cincinnati, and TVB secretary; Jack McGrew, president, station group, and executive vice president, Westing- executive vice president and manager, KPRC -TV Houston, and house Broadcasting Co., New York; Robert L. Dudley, president, TVB chairman ex- officio. L -r, standing: Thomas Percer, executive The Meeker Co., New York; Arthur Watson, executive vice presi- vice president and general manager, WHNT -TV Huntsville, Ala.; dent and general manager, WNBC -TV New York, and TVB treas- Bruce McGorrill, station manager, WCSH -TV Portland, Me.; William urer; Robert C. Wiegand, vice president and general manager, B. Faber, president, WFLA -TV Tampa, Fla.; Richard A. O'Leary, WKRC -TV Cincinnati.

Broadcasting Dec 2 1974 29 The 10:10 knockout on the 11 o'clock news: Channel 7.

. we expect to have a filmed report fòr you later oh."

Today, more people are seeing moved as slowly as possible and air at 6:17. It was only a matter of more news because of a portable held the Akai VTS -150 to our chest driving back to the station with the color video tape system from Akai. to reduce vibration. The system Akai VTS -150." The VTS -150. It can make the dif- worked to perfection and we had Steve Currie, Director of ference between news you can only the story on at 6 o'clock." Broadcasting WCBD -TV talk about and news you can show. Tony de Haro, News Director Here's some news it's been making: "When Gen. Alexander Haig KRIS -TV visited "The Citadel- in South Ray Karpowicz, General "At 4:30 P.M., a news con- Carolina, his press conference Manager KSD -TV ference was called by a local evan- began at 4:30 P.M. We took an "One afternoon the Fairmont gelist we were doing a series of Akai VTS -I 50 with us and returned Racetrack in Illinois burned to the investigative reports on. He stalled in plenty of time for the story to be ground and KSD sent a crew out in until 5:30 and didn't finish until televised during our 6:00 P.M. a helicopter. Over the site, we 6:00, but we had the story on the News." The 10:10 knockout on the 11 o'clock news: Channel 4.

Ray Miller, News Director directly on air. It has automatic KPRC -TV editing control. And a sound dub- "The prison break attempt in bing capability. It can go anywhere. Huntsville occurred in late after- Shoot anything. Edit anything. noon nearly 100 miles from Hous- In a matter of minutes. We think its ton. We (lewww the Akai to Huntsville, revolutionizing broadcast journal- got some pictures, talked to a prison ism. Just watch. official, and got back to Houston in time for our 6:00 P.M. News." The VTS -150. It weighs only 22 pounds. It costs only $6995. Its AKAI. %" tape can be dubbed up to quad. Or with a time base corrector go People watch the news to see the news. 2139 EAST DEL AMO BLVD.. COMPTON. CALIF 90220 funds in cash. What was being offered in BAR reports television- network sales as of Nov. 17 fact were normal loans with finance charges, the found. ABC $583,073,400 (30.3 %), CBS $693,343,300 (36.1 %), NBC judge 646,774,600 (33.6 %) The two companies, Beneficial Corp. Total Total minutes dollars of Wilmington, Del., and its wholly week week owned subsidiary, Beneficial Manage- ended ended 1974 total 1974 total 1973 total Day parts Nov. 10 Nov. 10 minutes dollars dollars ment Corp. of Morristown, N.J., must discontinue the misrepresentation in Monday- Friday 'future' advertising, must discard the Sign -on -10 a.m. 117 $ 639,600 3,274 $ 21,689,100 $ 22,282,700 "instant tax refund" slogan and must ob- tain their customers' consent before using Monday- Friday tax information for other purposes. 10 a.m.-6 p.m. 850 9,193,700 45,510 403,236,400 347,822,500 Saturday- Sunday Sign -on -6 p.m. 302 6,650,000 13,025 198,583,300 192,650,500 RAB's cure for car dealers Monday- Saturday The Radio Advertising Bureau has cre- 2,697,100 4,511 98,478,300 87,810,100 6 p.m.-7:30 p.m. 97 ated a two -part campaign to encourage Sunday automobile dealers to advertise on radio. 6 p.m. -7:30 p.m. 12 448,900 617 14,923,700 15,250,800 RAB members will be receiving soon a Monday- Sunday package containing copy for a commer- 7:30 p.m.-11 p.m. 402 31,847,200 18,083 1,049,565,500 968,557,100 cial that points up the value of buy- ing a car at this time (copy runs 30 sec- Monday- Sunday onds and remaining 30 seconds will be 11 p.m..- Sign -off 179 3,400,100 7,986 136,715,000 116,848,500 used by dealers for specific tie -in mes- Total 1,959 $54,876,600 93,006 $1,923,191,300 $1,751,222,200 sages) and a set of promotional ideas to Source: Broadcast Advertisers Reports generate showroom traffic. These will range from using the voices of car sales- it had not paid to the agency, or for services as agencies so far as liability is men in radio commercials to radio- adver- money it had paid the agency after concerned. tised events designed to lure prospective learning that the agency's credit was It also recognizes that "the acceptance car buyers to showrooms. "impaired" or after being told by media of credit under any circumstances is that the agency was "seriously delin- subject to the discretion of individual quent." stations." The plan, IBFM noted, was originated The question of liability has been Post -Newsweek seeks by Metromedia (BROADCASTING, May 13, widely debated since U.S. Media Inter- to et seq.) and is also "the product of dis- national, a buying service, entered bank- solution problem cussions with the members and legal ruptcy proceedings in October 1971 and of political spots counsel of advertiser and agency asso- the Lennen & Newell agency followed Israel announces ciations, as well as other broadcasters." suit in April 1972. Many broadcasters workshop It would apply only to local and national pushed to make advertisers jointly lia- that will explore alternatives spot leaving networks with their ble with agencies, if not primarily lia- sales, Larry the own policies. These generally tend to- ble, but agencies have just as forcefully H. Israel, president of Wash- ward making the advertiser responsible insisted that they should be solely lia- ington Post Co., last week decried the for payment although CBS makes agen- ble and not share that responsibility with growth of "spotsmanship" in political cies solely liable under certain condi- their clients. advertising and announced the forma- a conference and tions (BROADCASTING, May 27). tion of of broadcasters IBFM said its board of directors and legislators to "devise better methods and that of Broadcast Credit Association, Tax refund ads squelched to offer improved strategies for the cov- in IBFM's subsidiary, "overwhelmingly" Two income -tax preparation services erage of elections 1976." approved a resolution incorporating the have been found to have made false Mr. Israel, the Pulse "Man of the Year," in plan at a meeting at Memphis. This claims in broadcast commercials and made his remarks accepting followed a panel session devoted to the other advertising. An administrative law the award at an Advertising Club of subject at IBFM's annual conference in judge of the Federal Trade Commission Washington luncheon Nov. 26. He called early October, at which the membership ruled against an "instant tax refund" the spot announcement "an acceptable approved the principle and asked that a offer that led customers of the tax serv- device for merchandising commercial resolution of support be prepared, IBFM ices to believe that if their returns showed products and services," but one which is officials said. they were eligible, the services would ad- "proving to be poisonous to the politi- The plan would treat media buying vance them the amounts of their tax re- cal process when used to market candi- dates." The time limitation of a political spot, he said, "at best leads to over- simplification, and at worst to distortion and demagoguery." Beyond these dan- Found The gers, Mr. Israel pointed to the high costs of spot radio and television, which "un- necessarily contribute to the high cost "Right" Format Yet? of campaigning and thus to the need in Ka the first instance for large war- chests of Inspiration Radio may be the answer in your market. money." Dirigo Media provides a complete program- format The conference on these issues is to consulting service including sales and promotion. be initiated by the Post -Newsweek Sta- tions, and is tentatively scheduled for Call or Write Fred Miller for Details the first quarter of 1975, in Washington. It is presently envisioned as being rela- tively small in size, and of a shirt- sleeve rather than of a formal nature. Based 207 - 773-9022 on his remarks last week, Mr. Israel's Dirigo a2edia initial item for discussion will likely be 638 CONGRESS ST., PORTLAND, MAINE 04101 "longer broadcast periods for candidates to be seen and heard, and improved for-

Broadcasting Dec 2 1974 32 THIS MIGHT WELL BE THE MOST IMPORTANT CONTRACT YOU COULD SIGN IN THE NEXT 100 YEARS.

Israel mats to help the public assess candi- dates." Remarking on the division of his loyal- ties between print and electronic media, Mr. Israel addressed much of his speech to broadcasters. He took aim at the up- holding of the fairness doctrine by the FCC and the Supreme Court, calling it an example of "a double standard which impairs true liberty in this country." He warned that failure to contest the doc- trine in broadcasting may lead to its extension to the printed page as well. He also took issue with "overuse" of computer tabulations in election report- ing, and with overuse of network tele- vision by various Presidents. Y:u probably sign a lot of contracts...:ime crders, Mr. Israel called for a general asser- supplier tion of the rights of broadcasters, claim- contracts, sustaining grogram contracts, ing that the time for such an assertion labor contracts. But, when yoL sign your lease con- is at hand: "The Watergate affair has radio sensitized Americans to the need to set tract for The American Legacy program you politics right," he said, "and we must start in motion several important happenings- capitalize on that mood before it slips away." t) You p-ov de for your sla- 31st, '76. 1Y2 minute vignettes t cn a sustaining, saleable tha- are fully researched, au- The real vs. the fake Kmgram that's hard for a thenticated and produced in Supreme Court won't hear case sponsor to ignore ... after all, the ti "est trad tion of radio. of fur industry against tae. evert it's built aro..nd TV ads for Timme imitations 5) You rece ve promotional won't come up for anothe- materials such as the news- IC0 Two television commercials that pro- years. paper slick kit and The Mus- moted the manufacture of fake furs so disturbed the American real -fur industry 2) You provide an important ket-a monthly newsletter that a number of its members went to public service, image build- with promotional ideas and court in 1973 in an effort to block them. ing veh!c e fo- your station... complete news of the Bi- The effort failed, but the industry mem- bers did not give up until they had gone that still allows you to make centennial. all the way to the Supreme Court, where arofit. 6) Exclusive access pro- they ultimately lost. o The commercials for E. F. Timme and 2) Yau receive a bright, cus- ducts, give -a -ways and mate- Son Inc. played on the ecology theme, tom jingle with your station's rials that allow you and your making the point that women wearing cal, letters. sponsor(s) to create promo- garments manufactured from the com- tions that pull and make pany's fake fur need not worry about 4) You receive a series of lions or tigers being killed for their sake. pecple participate. One of the spots, which ran 30 seconds, prûgrams that make 2 of ou- won a number of awards, including Es- ra'ion's most important All of this at a once you can' quire Magazine's award for social re- years come alive -731 vig- affcnc and Tne American sponsibility in advertising. nettes, for day Legacy is a market A 60- second spot and the 30- second one every - exclusive. commercial ran on stations in New York ..anuary 1st, '75- Decerbe and Los Angeles in September and Oc- tober 1972. In addition, the 30- second JOIN THE GROWING LIST OF F NE RADIO BROADCASTERS WHO HAVE spot ran on stations in those markets in June and September 1973. JOINED THE AMERICAN LEGACY NETWORK... The real -fur industry representatives- trade associations, unions and garment aitartranthe I/ manufacturers -filed suit in U.S. District N Court in New York, seeking an injunc- Exclusive sa es representative SUITE 20', 345 SOUTH STATE ST. Concerned Marketing Company SALT LAKE CITY, UTAH 84111 PHONE: (*1) 532 -1776 Dallas, Texas tion. They charged that the commercials clusivity requirements with regard to falsely implied that they were responsible Cablecasting WVIR -TV on the ground that the station for the illegal killing of endangered spe- did not project a grade -B contour over cies for commercial purposes. Staunton. The commission later reverse I They noted that federal law protects Cable's crusade for itself, according to Staunton, and said tigers and leopards and that new coats less regulation that WVIR -TV was entitled to protection made from the skins of such animals on the condition that within 90 days it cannot legally be purchased in the U.S. to resume in Anaheim would file for a translator to serve the And in their appeal to the Supreme Court, area. Staunton Video contested de- Lovett will that they said the public is left uninformed as moderates panel that cision, and its motion for reconsideration to the fur industry's "stringent" trade include FCC, OTP spokesmen; still pends before the commission. regulations against the killing of any en- Burch, Quello among speakers Therefore, Staunton Video submitted dangered species. that the FCC should not act on the con- will The fur -industry representatives brought The regulatory scheme of the FCC struction permit application until it re- their suit under the Trademark Act, again be the target of cable operators solves the exclusivity issue. which forbids false representations in during the Dec. 4 -7 convention of the connection with goods and services. The California Community Television Asso- district court held that the commercials ciation at the Disneyland hotel, Anaheim, Books were false, but it dismissed the complaint Calif. on the ground that the law applies to This was further stressed last week Legal Problems in Broadcasting. Daniel representations made regarding the "in- when it was announced that Bruce Lovett, W. Toohey, Richard D. Marks and Ar- herent characteristic or quality" of the American Television and Communica- nold P. Lutzker, Great Plains National goods or services being advertised. tions, who is chairman of the National Instructional Television Library, Univer- The U.S. Court of Appeals in New Cable Television Association, will per- sity of Nebraska, Lincoln, Neb., 203 pp., York affirmed the lower court's interpre- sonally moderate a Thursday afternoon $5.95 (soft cover), $8.75 (hard cover). tation of the law. It even went further re- regulation panel, consisting of James The three authors -young attorneys who to reject the finding that the commercial; Hudgins and Werner K. Hartenberger, are members of the District of Columbia were false. both of the FCC, and Henry Goldberg bar-originally did a manual for public So the fur -industry representative; of the Office of Telecommunications broadcasters in Nebraska; the aim was urged the Supreme Court to take the Policy. to provide program managers and pro- case. They continued to insist that the Cable operators are seeking major ducers with the basic information they commercials were false, and they argued changes in such regulations as channel needed to make their way through the that the Trademark Act applies to any capacity requirements, FCC jurisdiction thicket of legal problems associated with false statement in connection with one's over utilities, access channels avail- broadcasting, or at least to enable them goods and services "which damages an- ability, two -way capacity, carriage re- to know when they had better seek legal other or which is believed to damage strictions, certificates of compliance, counsel. The present book, an outgrowth But the on im- another." Supreme Court last limitations duplication, and the of the manual, is designed for managers week denied the petition for review. position of technical standards. of commercial stations as well as non- Other major subjects to be discussed commercial, for college -level students as by the anticipated 2,000 registrants are well as interested laymen. And for all of expected to deal with copyright and pay them, it should prove useful. For not only "a complete package" cable. The latter is scheduled to begin does it deal with a wide variety of the at an "early bird" hour of 8:30 on Fri- problems broadcasters may confront in day, Dec. 6, with such panelists as Gor- dealing with members of their communi- don Stulberg, president of 20th Century - ties or the FCC-its chapters deal with Fox; Geoffrey Nathanson. Optical Sys- defamation, the right of privacy, the tems; Gerald Levine, Home Box Office; fairness doctrine, obscenity, violence, John Atwood, Theta Cable (Los An- copyright, unfair competition, among geles); and Aaron Stern, ad- TBM -3700 Dr. former others. Main channel frequency ministrator of the Motion Picture Asso- and ciation's code and rating administration. modulation The Electronic Box Office: Humanities Notables who will address the CCTA edited Rich- meeting include Dean Burch, former and Arts on the Cable, by ard Adler & Walter S. Baer, Praeger FCC chairman and now White House Publishers, New York. $12.50. counselor; FCC Commissioner James This collection of essays assesses the Quello; and Representatives Lionel Van 04'! Danielson John potential of cable as an alternative me- TBM -2200A Deerlin, George and dium for the presentation of quality pro- Stereo modulation and Moss, all California Democrats. graming and as a source of revenue for pilot frequency the performing arts. It examines what's going on in innovative TV, including pay cable, and contains a summary of the As- Cable firm questions pen Program Conference on the Humani- ties and the Arts on Cable, which called TV's translator bid for the establishment of a nonprofit TBM -2000B Staunton Video Corp., cable operator in agency to promote the performing arts SCA frequency and Staunton, Va., has petitioned the FCC to on cable. modulation deny the application of WVIR -TV Char- lottesville, Va., for a station to to For remote monitoring translator Getting Sesame Street: Origins of the serve the Staunton area. Children's Television Workshop, by Staunton Video argued that the pro- Richard M. Polsky, Praeger Publishers, posed translator would provide no better New York, $12.50. 0 0 quality signal than the present off -the- Mr. Polsky's book is a history and air WVIR -TV signal. According to Staun- analysis of the work of the Children's TBM -2500C ton video, the station's translator appli- Television Workshop which led to the RF amplifier cation is an attempt to have the FCC development of Sesame Street, It focuses from the ''FULL- CHOICE- line require non -duplication protection of on the formative years of the project, WVIR -Tv programs by Staunton Video. 1966 -1968, and discusses reasons behind McMartin The commission in July had granted Sesame Street's success. It also affords a McMARTIN INDUSTRIES INC. 4500 SOUTH 76th STREET OMAHA. NEBRASKA 68127 _ TELEPHONE (402) 331 -2000 Staunton Video a waiver from its ex- brief look at future prospects in the field.

Broadcasting Dec 2 1974 34 from Moreton Binn, President of Atwood Richards

Atwood Richards inc. 99 PARK AVENUE. NEW YORK, N.Y. 10016 (212) 490-9200

OFFICERS To Whom It May Concern:

MIMI TON RI.. President Yes, Atwood Richards is alive and well and continuing to do lots of business. ('hielr.'xeni,, nni,I.r In fact, we're doing more, and we're doing it better.

Mow .\XI> D. Simon

EAeemiee 1 ïn' President That should answer a question people have been asking since my associates and Chief Operating Officer I acquired 100% of the stock of Atwood Richards, Inc., on October 31st.

$111]1:1' R. Ilursu, Senior lice President We bought Atwood Richards because it's a "kingpin" in the media barter field Acquisitions Director (Media Decisions, October, 1974). I)V.,: N:ti,N\\'I, :Issi,tam to the Pre,ident Atwood Richards is also one of the largest and finest of the media buying .kans CARInNI' services. The firm's been in business for 16 years and has a top -notch staff I7n Presiden, with the maximum in experience and know how. We intend to maintain the

JACK E ItNs,1 I. structure as is. l'in President. .SIation Relations For advertisers and their agencies, Atwood Richards offers two prime services: AI.I'Inl\SI: 1)11'11 IRO (1) cash purchase of time and space for a fee, and (2) negotiating for and Fid Pre.,;den, rim,/ ee buying of time and space on a barter basis. I'NAA'K \LW II\ Media Director Atwood Richards, the leader in the barter and media service industry, has some RIs1t SII >s $8- million -plus in inventory -- consisting of already -paid -for television unte Jleer,a nire, n,r and radio time and magazine space (Ad Age, November 4th).

.LACK CAPI,A9 Media Consultan, For media, Atwood Richards offers a superior, interest -free financing service to reduce cash outlay. SENIOR RI'YF.R5 Especially in this inflationary economy, what Atwood Richards provides is a much needed service which can and does make a significant difference in increasing a company's bottom -line profits.

For the first time in many years, Atwood Richards is owned by marketing and DIRE(' FORS communications people with a very solid background in this business. Slulo iu. 11L. Wvm.umI Mo For the past ten years, we have been running Merchandising and Promotion \IAtI.ISmu Associates, Inc. (MPA), one of the largest planning and promotion service agencies. The knowledge and contacts we have from MPA are already proving themselves invaluable in the continued expansion of Atwood Richards.

If you've done or have been doing business with Atwood Richards, I want to assure you, you will continue to get the understanding and the efficient service you expect... possibly a little more of both.

If you have never done business with us before, let's get acquainted -- before you make your next media buy.

The number is (212) 490 -9200.

Cordially,

!loreton Binn

Atwood Richards means media profits without compromise Equipment & Engineering Technical Briefs

Lack of funds may Goldmark and cassettes. Goldmark Studio Communications Corp., Stamford, Conn., down ATS -6 satellite announced it has developed for use with Lighting Administration tells senators that aid European TV standards its Transcan sys- must come from private sector tem of electronically transferring feature roblems? movies to video -tape cassettes for use in Ever since May, parts of some 20 states, hotels, motels, airlines and pay cable sys- CONTACT THE including communities in Appalachia and tems. Joseph L .Stern, vice president for Alaska, have been receiving educational engineering, also said almost 4,000 cas- PROBLEM SOLVERS' and health care services by a direct - settes of movies had been produced by broadcast communications satellite original Transcan system, meeting U.S. 1. Design Staff launched by the National Aeronautics TV standards. Goldmark reportedly has and Space Administration. The satellite 2. System Layout also set deal to develop cassette program is scheduled to be re- positioned next sum- origination system for North American 3. Itemized Equipment Listing mer over India to provide educational Philips to introduce abroad for pay TV, television service there. And if the Ameri- hotel and motel uses. 4. System Review cans now being served by ATS -6 bird are to to that Low-light tube. Amperex Electronic 5. Equipment Procurement - continue receive service, private enterprise will probably step in. Corp., subsidiary of North American Installation - Checkout Roy L, Ash, director of the Office of Philips Corp., has introduced intensified silicon -vidicon TV camera tube for use in 6. "Hands On" Workshop Management and Budget, stated that po- sition for the Ford administration in a low -light level TV systems. Series, S7000- has sensitivity REFERENCES AVAILABLE letter to Senator Lee Metcalf (D- Mont.) S7004, of 300 micro- and 13 other Democratic and Republi- amperes per footcandle and resolution of can senators, who had written to Presi- 30% modulation depth at 400 TV lines per picture height. Four tubes differ in Walter S. Brewer dent Ford urging a continuation of the service now being provided by ATS -6. picture quality, expressed in terms of The senators had noted that NASA had "blemish levels " -S7000 is priced at 10 & Associates planned to replace ATS-6 with a second $8,000; S7004 is $2,000 ($1,500 for more). Tubes are compatible with LIGHTING CONSULTANTS satellite, ATS -F Prime, but that those or and SALES deflection plans had been scrubbed because of a standard one -inch vidicon 6809 East 40th Street lack of funds. The senators said they yokes, allowing adaptation of conven- tional vidicon camera for low -light level Tulsa, Oklahoma 74145 were calling the matter to the President's attention because they felt the "promising application with minor modification. Elec- [9181 663 -9262 start" made on providing health and edu- tro- Optical Devices division ( Amperex), R.I. 762 -3800. PRODUCT CATALOGUE ON REQUEST cational benefits to the area should not Slatersville, 02876. (401) be interrupted. Quad cassettes. 3M Co.'s magnetic Mr. Ash, who said he was writing at audio /video division has introduced quad - the President's request, asserted that if ruplex video cassettes for use with Ampex ttJ_ - satellites and the services they provide ACR -25 broadcast recorder -player and prove to be beneficial, "they should be compatible quad spools for both Ampex 1l«ii11izt provided on an operational basis by the cassettes and respoolable RCA quad cart- private sector rather than by government - ridges. Cassettes and spools are available 615566 . //.a/ r J//. owned satellites which are experimental in one- and three -minute versions. All in design." spools are wound with Scotch 400 record- PROFESSIONAL However, he said that the government ing tape. 3M Co., Box 33600, St. Paul could "play a stimulative and develop- 55133. mental role," and noted that the admin- PROGRAMM I'J3 istration has submitted legislation (H.R. 17406) which would authorize the De- partment Dick Tracy come true? SERV ICES of Health, Education and Wel- fare to conduct demonstrations in the Crystals manufactured in space use of nonbroadcast communications (in- may lead to even smaller cluding satellites) for providing social broadcast -electronic equipment MUSIC FOR LOVERS services in remote areas. The authority would enable the government to provide A speck of crystal grown in space is seen financial assistance to health and educa- as probably holding potential for further COUNTRY COLLECTIONS tional organizations, such as those now miniaturization of electrical power-con- using the ATS -6 services, in obtaining suming equipment, including broadcast similar satellite communications capa- equipment. A spokesman for the National COUNTRY BEAUTIFUL bility from commercial sources. Aeronautics and Space Administration Mr. Ash's role as the President's said that if the indium -antimonide crystal spokesman was unusual since that is the can be produced in space in sufficient GOSPEL job the director of the Office of Tele- quantities, and "if it works as expected," communications Policy normally per- it should have some application in areas EQU I P'iENT FOR forms on telecommunications matters. throughout the electronics field, but that OTP has been without a director since it is too early to say that it definitely September, when Clay T. Whitehead, will have. SEMI-AUTOMATION the first person to hold the post, resigned. One of the tiny crystals, grown aboard John Eger is now acting director. the Skylab space station last January in An OTP official said Mr. Ash re- an experiment designed by the Massachu- FURNISHED sponded for the President because the setts Institute of Technology, was pre- decision to terminate the ATS program sented to President Ford earlier this WITH ANY FORMAT was basically OMB's. In any event his month. Scientists said Then that it would stated position had been foreshadowed in permit today's hand computers to be re- statements by Messrs. Whitehead and Eger. duced to about one -tenth their present PH 309 264 7444 Broadcasting Dec 2 1974 36 size, or to about the size of a large postage stamp. Music The NASA spokesman, queried about potential applications in broadcasting, said space flights undertaking to produce Personality pays the crystal in quantity probably would be started in the "early to mid- 1980's." He for top -40 WHYI also said the crystal might have "some South Florida FM scores dramatic trade -offs" that are not necessarily de- gains in ratings by giving sirable: For instance, he suggested, people money and time to air talent High energy. WHYI(FM) executive might not have much use for computers vice -president and general manager as small as a postage stamp. WHYI(FM), a Fort Lauderdale/Miami Bill Cunningham (above) with his The crystals, used to carry power cur- top -40 station, is bucking the trend to full -time air staff (below). From top rent, are to be produced in space because de- emphasis of personality in top 40 with to bottom: program director Bill Tan- there they do not develop the striations or great success. ner (I) (6-10 a.m.) with news director WHYI, bands that occur when they are produced known to its listeners as "Y Jim Reihle; Jay Marks (I) (10 a.m.-2 in the presence of gravity. Officials pre- 100," is ranked first with an 11 share p.m.) with production director and senting the sample to President Ford said in the June -August Pulse just released, a weekend talent Cramer Haas; as- it was by far the purest and of the longest jump of 33 positions in the station's first sistant program director Robert W. life yet produced by man, and that it year of operation. Acquired by Heftel Walker (2 -6 p.m.); Dave Dunaway could be the start of a new $1 billion to Broadcasting for $1 million in 1973, the (6-10 p.m.); and Lee Masters (10 $2 billion industry. station changed its call, improved its p.m. -2 a.m.). Rick Elliott (2 -6 a.m.) is tower and transmitter and abandoned its not pictured. good music format for top 40 in August of last year. Since then, the only deterrent KAEC wins third round to WHYI's upward mobility has been a May 1974 fire, allegedly the work of an a in dis- For the second time, jury U.S. arsonist, which destroyed a large part of trict court in Tyler, Tex., has awarded the station's new studios in Hollywood, damages to the former licensee of KAEC- Fla., just before they were to be occupied, (iv) Nacogdoches- Lufkin, Tex., in a and delayed the move by three months. suit charging that RCA delivered defec- Executive vice -president and general made it impossible tive equipment that manager Bill Cunningham joined the sta- ch. 19 to stay on the air. for the station tion in 1974, with program In the first trial, the judgment came February director Bill Tanner signing on in March. to $1 million -$850,000 in actual dam- By April ARB, WHYI ages, $150,000 in punitive damages the -May had risen to second over -all in the and with (BROADCASTING, June 7, Oct. 11, 1971). market, In the second trial, held after RCA won rejoicing over the new Pulse results still an appeal from the first, the award was in evidence, station officials are optimistic for $1.75 million million in actual, about the fall ARB sampling just con- -$1 cluded. $750,000 in punitive damages -but RCA WHYI - won a $503,000 counterclaim on which it may in fact be the first FM top lost the first time around, according to 40 outlet to achieve such ratings, and RCA officials. remarkably, the station has done so while The suit was brought by Fredonia rejecting the low- profile personality trend Broadcasting Corp., owner of )(AEC, which that is dominating contemporary formats. suspended operations March 18, 1970. "We're a high- energy radio station," says The suit originally sought $2.4 million in Mr. Cunningham. "When our guys leave damages. RCA spokesmen said last week the studio after four hours, they're drain- they planned to seek yet another trial of ed." And well they might be. He and Mr. the case. The verdict in the second trial Tanner are emphasizing personality with was issued Nov. 14. their announcers, and the importance of their ait staff is indicated by a salary scale ranging up to $30,000. Additionally, the station has spent over $250,000 on EIA adds its suggestions station promotions in its one year, most of that in the first six months of operation. The Electronic Industries Association has This personality emphasis takes place submitted a report to the FCC, supporting within a rigid musical format. WHYI uses the move for revision of rules governing a 30- record list, and in a market with unattended operation of TV broadcast intense oldies competition, limits its oldies transmitting systems. The report, related to number -one hits of the past decade. to the National Association of Broad- Within those strictures, however, the staff casters' study on automatic TV transmis- has an unusual amount of room to work, sion systems (released Aug. 19), deals with talk and even an element of "crazi- primarily with the unattended transmit- ness" sanctioned. ter portion of the proposed automatic The station's rapid climb has quickly system. EIA's recommendations include: changed the competitive situation for the a self -test feature to check automatic pop audience in Miami and Fort Lauder- shutdown circuits; automatic control of dale. In the past year, three of WHYI'S aural and visual modulation levels; a re- top-40 competitors, WAXY(FM), WFUN- quirement to shut down a transmitter if (AM), and WSRF(AM), have switched to the carrier frequency error or maximum oldies formats, leaving Storz's WQAM (AM ) power output exceeds tolerance; and and Bartell's WMYQ(FM) as WHYI'S top -40 monitoring of seven TV transmitter - competition in the area. A progressive system performance parameters. The re- rocker, wsHE(FM), is also exerting con- port is available at EIA Communications siderable influence in the market. Division, 2001 Eye St. N.W., Washington The mood which WHYI's staff projects 20006. is similar to that of a football team in

Broadcasting Dec 2 1974 37

the midst of a winning streak, and their BEST OF MY LOVE, Eagles (Asylum). jubilation seems justified. Six request lines BLACK LASSIE, Cheech & Chong (Ode). are kept busy at all hours by listeners. HEARTBREAK KID, Bo Donaldson & the Concurrent with the station's ratings Heywoods (ABC /Dunhill). climb has been an impressive increase I CAN FEEL THE FIRE, ROD Wood in billing, which has quadrupled to its (Warner Bros.). present six -figure monthly level in the past MORNING SIDE OF THE MOUNTAIN, 11 months. And inherent in the station's Donny & Marie Osmond (MGM). enthusiasm is the knowledge that its "per - MY EYES ADORED YOU, Frankie Valli sonality" philosophy of top -40. program- (P.S.). ing has proved as successful as the low - SALLY G, Paul McCartney & Wings profile view revered in many other (Apple). markets. Whether that philosophy proves SUNSHINE ROSES, Gene Cotton (Myrrh). to be a local phenomenon or a signal of THE ENTERTAINER, Billy Joel (Co- a countertrend in top 40, WHYI's success lumbia) . at present is real. WHATEVER YOU GOT, I WANT, Jackson Five (Motown). Breaking In Music Briefs The best rock sound You're No Good -Linda Ronstadt (Capi- Midday for Morrow. Cousin Brucie in Boise is put tol) Apparently re- established on Capi- Morrow has moved from his current tol (from Asylum), Linda Ronstadt may FM evening slot to 10 a.m. -2 p.m. on WNBC- out by an AEL -25KD well have her first substantial hit since (AM) New York. Station said Mr. Mor- Stereo Transmitter Different Drum (with the Stone Poneys) row's main appeal is to women in audi- six years ago. You're No Good, which ence, and that he'll be better able to reach Just ask KBBK has received some FM airplay in a rendi- them in mid -morning slot. He will con- tion by a Southern band called Potliquor, tinue his playlist Countdown program 4 -8 AEL stereo transmitters always has long been a highlight of Ms. Ron - p.m. Saturday afternoons. Move was ef- send the very best. stadt's stage show, and is making progress fective today (Dec. 2) and marks Mr. FM: 2,500, 12,000, 25,000, as a single in C &W and pop. It enters the 50,000 watts. Morrow's first absence from evening AM: 5,000, 10,000, 50,000 watts. "Playlist" at 69 this week, and has been New York radio in more than decade. added by WHHY(AM) Montgomery, Ala.. WNBC also announced plans to modify KING(AM) Seattle, and KYA(AM) San top -40 format, to 50 -50 balance of cur- Call or Write: Francisco. rent hits and oldies, in effort to appeal to Ready -Cat Stevens (A &M) Mr. Stev- older (20 -35 year old) audience. ELECTRONIC LABORATORIES, INC. AMERICAN ens is by now a proved hitmaker, though P.O. Box 552, Lansdale, PA 19446 Traveling. Broadcast Music Inc. said Tel: 215/822 -2929 TWX: 510/661 -4978 his albums have done better than his that as part of its observance of nation's singles. And with Another Saturday Night bicentennial it will make available ex- (a Sam Cooke composition) dropping hibits of Carl Haverlin Collection of BMI from the chart, this original effort is Archives for tours of colleges and uni- RECOMMENDED rapidly adding stations. Taken from his versities, music schools, libraries and civic best -selling Buddah and the Chocolate organizations in 1976. Collection has PUBLIC NOTICE Box LP, Ready has been added by WFI.B- more than 6,000 items including rare (AM) Fayetteville, N.C., and KLUC(AM) books, music, papers, letters and auto- Las Vegas, among others. The Town of East Green - graphs dating from late 18th century and covering not only musical field but also bush, in Rensselaer County, Extras. The following new releases, listed historical and literary interests. They in the State of New York in- alphabetically by title, are making a were collected under direction of Carl vites applications for a cable mark in BROADCASTING'S "Playlist" re- Haverlin, BMI president 1947 -63. Appli- porting below the first 75: cations for free displays should be di- television franchise. Applica- A WOMAN'S STORY, Cher (MCA). rected to Oliver Daniel, vice president, tions shall be prepared and BABY HANG UP THE PHONE, Carl Graves BMI, 40 West 57 Street, New York submitted in accordance with (A &M). 10019. a "Request for Proposals" Tracking the 'Playlist.' After a number of weeks of relatively steady gains and available from the undersign- declines, the "Playlist" for Dec. 2 is in upheaval. Bobby Vinton's jump of three ed. Applications will be ac- places to the top spot is overshadowed by the rapid rises of the Three Degrees' When Will I See You Again (two) and Carl Douglas's Kung Fu Fighting (three). cepted until Jan, 3, 1975 and You Ain't Seen Nothin' Yet by Bachman- Turner Overdrive slips to four after two all applications received will weeks at the top, but still appears likely to become the group's best -selling single be available for public inspec- to date. Billy Swan's I Can Help makes another strong gain to six, as does Helen Reddy's Angie Baby, bolted at 10. You're the First, the Last, My Everything from tion during normal business Barry White and Paul McCartney's Junior's Farm continue among the hottest hours at the Town Hall, Co- records on the chart, moving to 15 and 16 respectively, but "hottest single" honors lumbia Turnpike, East Green - for the week must go to Elton John's re -make of Lucy in the Sky with Diamonds, 12061. which jumps from 67 to 19, one of the largest one -week advances of the fall. New bush, NY releases from Rufus, the Rolling Stones, and the Carpenters appear ready to break into the top 20, with Stevie Wonder's Boogie on Reggae Woman also rising quickly, Michael Van Voris bolted at 32. Six singles dominate the new additions to the middle range of the Supervisor chart. The Righteous Brothers, Barry Manilow, Gloria Gaynor, Elvis Presley, Andy Town Hall Kim, and the J. Geils Band all make impressive gains, while a bit further down the list new releases from the Guess Who and the Stylistics are making strong Columbia Turnpike showings. Few singles debut on this week's "Playlist," as most holiday releases East Greenbush, NY 12061 have been out for several weeks by now, with a follow -up effort -Touch Me by 518 -477 -4775 Fancy -the notable exception, bolted at 58. Also making first appearances this week are Doctor's Orders from Carol Douglas, Linda Ronstadt's You're No Good, Lynyrd Skynyrd's Free Bird, and Charmer from Tim Moore.

Broadcasting Dec 2 1974 38 The Broadcasting PlaylistoDec2

the top songs in air -play popularity on U.S. radio, as reponed to over -ell rent Rent by day pens These are Last this Title (length) 6. Broadcasting by a nationwide sample of stations that program contemporary, week week Artist-label a p 70 720 "top -40" formats. Each song has been "weighted" in terms of The Pulse Inc. audience ratings for the reporting station on which it is played and for the part 61 42 Never Can Say Goodbye (2:55) 45 38 42 51 movement of 10 or 1 of the day in which it appears. (11) indicates an upward Gloria Gaynor -MGM more chart positions over the previous Playlisl week. 52 43 Promised Land (2:50) 47 44 40 42 Oyer -all rank Robb by dal pads Elvis Presley -RCA I eel This Title (length) 6- Me- 3- Y- 58 44 Fire Baby I'm on Fire (3:25) 48 43 44 46 ews* week Artist -label 10a 3p 70 129 If Andy Kim -Capitol 57 1 45 Must of Got Lost (2:53) 53 53 37 37 4 1 My Melody of Love (3:08) 1 1 1 1 J. Geils Band -Atlantic Bobby Vinton -ABC /Dunhill 41 46 Ride'em Cowboy (3:52) 50 45 52 43 8 2 When Will I See You Again (2:58) 4 4 2 2 Paul Davis -Bang Three Degrees -Philadelphia Int'I. 39 47 Beach Baby (3:02) 56 40 57 38 14 Li 3 Kung Fu Fighting (3:18) 7 2 5 3 First Class -U.K. Records Carl Douglas -20th Century 48 48 So You are a Star (3:45) 46 51 50 45 1 4 You Ain't Seen Nothin' Yet (3:29) 2 5 3 4 Hudson Brothers -Casablanca Bachman -Turner Overdrive- Mercury 33 49 Carefree Highway (3:45) 33 47 62 61 7 5 Longfellow Serenade (3:30) 3 3 10 7 Gordon Lightfoot- Reprise Neil Diamond -Columbia 65 L7 50 Dancin' Fool (3:15) 52 48 48 50 11 6 I Can Help (2:57) 8 7 6 6 Guess Who -RCA Billy Swan- Monument 44 51 Rockin' Soul (2:59) 41 50 53 47 5 7 Tin Man (3:25) 5 6 11 10 Hues Corp. -RCA America -Warner Brothers 53 52 Dark Horse (3:52) 55 49 46 49 3 8 Everlasting Love (2:20) 6 8 7 11 George Harrison -Apple Carl Carlton -Back Beat 63 Li 53 Heavy Fallin' Out (3:28) 54 46 55 48 12 9 Do It Till You're Satisfied (3:09) 15 11 4 5 Stylistics-Avco B. T. Express -Scepter 49 54 Sweet Home Alabama (3:20) 44 64 45 66 20:1 10 Angie Baby (3:29) 9 9 12 9 Lynyrd Skynryd -MCA Helen Reddy -Capitol 56 55 La La Peace Song (3:24) 49 54 60 67 9 11 Cats in the Cradle (3:29) 11 10 9 8 Al Wilson -Rocky Road Harry Chapin- Elektra 40 56 Then Came You (3:53) 42 59 66 65 6 12 Whatever Gets You Thru the Night (3:20) 10 12 8 13 Dionne Warwicke & the Spinners -Atlantic John Lennon -Apple 43 57 (You're) Having My Baby (2:32) 57 55 61 59 17 13 Wishing You Were Here (2:54) 14 13 14 12 Paul Anka- United Artists Chicago -Columbia -Gi 58 Touch Me (2:45) 59 62 54 56 2 14 Jazzman (3:43) 12 14 16 15 Fancy -Big Tree Carole King -Ode 46 59 Another Saturday Night (2:28) 51 ' 51 18 15 You're the First, the Last, Cat Stevens -A &M My Everything (3:25) 13 15 13 16 42 60 Skin Tight (2:05) 49 39 Barry White -20th Century Ohio Players- Mercury 22 16 Junior's Farm (4:20) 17 17 15 14 69 61 Willie & the Hand Jive (3:10) 63 61 56 57 Paul McCartney & Wings -Apple Eric Clapton -RSO 10 17 Back Home Again (4:42) 16 16 18 19 67 62 Let's Straighten It Out (3:14) 66 58 59 55 John Denver -RCA Latimore- Glades 16 18 Life Is a Rock (But the 45 63 People Gotta Move (3:18) 62 56 63 60 Radio Rolled Me (2:54) 18 18 19 18 Gino Vanelli -A &M Reunion -RCA - L7 64 Doctor's Orders (2:56) 61 60 65 64 67 Li 19 Lucy in the Sky with Diamonds (5:58) 21 20 17 17 Carol Douglas -RCA Elton John -MCA 59 65 Play Something Sweet (3:32) 60 57 67 23 20 I've Got the Music in Me (3:40) 23 23 20 20 Three Dog Nigh:- ABC /Dunhill Kiki Dee -MCA 66 Evil Boll -Weevil (2:20) 71 69 58 58 27 21 Laughter in the Rain (2:50) 19 19 21 23 Grand Canyon -Bang Neil Sedaka -MCA 70 67 Woman to Woman (3:54) 68 68 68 62 21 22 Sha -La -La (Make Me Happy) (2:56) 20 21 22 21 Shirley Brown-Truth Al Green -Hi 51 68 You Haven't Done Nothin' (3:20) 64 66 69 70 35 Li 23 You Got the Love (2:54) 24 22 23 22 Stevie Wonder -Tamla Rufus -ABC /Dunhill - 69 You're No Good (3:35) 67 63 71 68 25 24 Only You (3:16) 22 24 24 25 Linda Ronstadt- Capitol Ringo Starr -Apple 71 70 Early Morning Love (2:44) 65 65 70 72 31 25 Ain't Too Proud to Beg (3:29) 27 26 25 24 Sammy Johns -GRC Rolling Stones- Rolling Stories 74 71 I Shot the Sheriff (3:19) 69 67 72 69 32 26 Please Mr. Postman (2:48) 25 27 26 29 Eric Clapton -RSO Carpenters -A &M 72 Free Bird (4:41) 64 63 24 27 Love Me for a Reason (3:45) 26 28 28 27 Lynyrd Skynyrd -MCA Osmonds -MGM 47 73 Can't Get Enough of Your Love Babe (3:15) 70 75 72 73 13 28 I Honestly Love You (3:35) 28 25 29 26 Barry White -20th Century Olivia Newton -John -MCA 72 74 Nobody (3:27) 70 75 75 15 29 The Bitch Is Back (3:50) 31 29 27 28 Doobie Brothers -Warner Brothers Elton John -MCA - 75 Charmer (2:51) 74 73 74 34 30 Bungle in the Jungle (3:20) 32 33 30 30 Tim Moore- Asylum Jethro Tull -Chrysalis 26 31 After the Goldrush (2:04) 30 32 31 36 Prelude -Island Alphabetical list (with this week's over -all rank): Alter the Goldrush (31), Ain't Too Proud 55 p 32 Boogie on Reggae Woman (4:05) 34 30 33 32 to Beg (25), Angie Baby (10), Another Saturday Night (59), Back Home Again (17), Stevie Wonder -Tamia Beach Baby (47). Boogie on Reggae Woman (32), Bungle in the Jungle (30), Can't Get 36 33 Fairy Tale (3:11) 29 36 32 35 Enough (36), Can't Gel Enough of Your Love Babe (73). Carefree Highway (49), Cats in Pointer Sisters -Blue Thumb the Cradle (11), Charmer (75). Dancin' Fool (50), Dark Horse (52), Do It Till You're 30 34 Do It Baby (2:55) 38 31 34 33 Satisfied (9), Do It Baby (34), Doctor's Orders (64), Dream On (37), Early Morning Love Miracles -Tamla (70). Everlasting Love (8), Evil Boll- Weevil (66). Fairy Tale (33). Fire Baby I'm on Fire

(44), Free Bird Heavy 1 38 35 I Feel a Song (in My Heart) (2:48) 40 35 36 34 (72). Fallin' Out (53), (You're) Having My Baby (57), Can Help I Feel a (in I Gladys Knight & The Pips -Buddah (6), Song My Heart) (35), Honestly Love You (28), I Shot the Sheriff (71), I've Got the Music in Me (20). Jazzman (14), Juniors Farm (16). Kung Fu Fighting (3). 19 36 Can't Get Enough (3:20) 58 34 47 31 La La Peace Song (55). Laughter in the Rain (21), 11 Bad Company -Atlantic Let's Straighten Out (62), Life Is a Rock (But The Radio Rolled Me) (181, Longfellow Serenade (5). Love Me for a Reason 37 64 Dream On (2:58) 39 39 39 40 (27), Lucy in the Sky with Diamonds (19), Mandy (39), Must of Got Lost (45), My Melody Righteous Brothers -Haven of Love (1), Never Can Say Goodbye (42), Nobody (74), Nothing from Nothing (41), One 37 38 One Man Woman, One Woman Man (2:57) 37 37 43 44 Man Woman, One Woman Man (38), Only You (24), People Gotta Move (63), Play Some- Paul Anka- United Artists thing Sweet (65), Please Mr. Postman (26). Promised Land (43). Ride'em Cowboy (46), 60 Li 39 Mandy (3:15) 43 41 38 41 Rockin' Soul (51), Sha -La -La (Make Me Happy) (22), Skin Tight (60). So You Are a Star Barry Manilow -Bell (48), Sweet Home Alabama (54), The Bitch Is Back (29), The Need To Be (40), Then Came You (56), Tin Man (7), Touch Me (58). Whatever You Thru 28 40 The Need To Be (3:53) 36 42 41 52 Gets the Night (12), When Will I You Jim Weatherly -Buddah See Again (2), Willie & the Hand Jive (61), Wishing You Were Here (13), Woman to Woman (67), You Ain't Seen Nothin' Yet (4), You Got the Love (23), You 29 41 Nothing from Nothing (2:40) 35 52 35 53 Haven't Done Nothin' (68). You're the First, the Last, My Everything (151, You're No Billy Preston -A &M Good (69).

Broadcasting Dec 2 1974 39 meeting with the network officials. But Broadcast Journalism one government official familiar with Secretary Kissinger's style, said, "I can't `CBS Evening News' Just what did imagine that he got into how the net- feels hot breath works cover the news. He just doesn't on Cronkite's neck Super K say? do that sort of thing." Some observers express the view that NBC on the network officials might have been pushes leader ratings, Could the ultimate diplomat and itself gets ABC pressure have been so undiplomatic somewhat more sensitive to remarks about in meeting with network brass? the public's understanding of world events than the secretary realized. The meeting Interpreting the three- network evening Secretary of State Henry Kissinger invited preceded by a week one the presidents of newscast ratings competition is a little top network executives to lunch at the the commercial network companies were like psychoanalyzing Mona Lisa's smile. State Department on Nov. 15 for a quiet, to have with FCC Chairman Richard E. If happiness and serenity are sought, they off -the -record talk. On that, all accounts Wiley on the subject of sex and violence belong to CBS, whose Evening News agree. But after that, sharp differences on television (BROADCASTING, Nov. 25). won 21 of the past 28 weeks (May 1- appear in the recounting. Nov. 22) according to National Nielsens. Some versions make it appear that the If it's subtlety and intrigue, look to NBC, whose Nightly News has secretary was at least mildly critical of Newark criticizes news rarely been more network reporting of international affairs than one share point from CBS, and efforts of its stations which five and and that the network people, as one in conquered tied two (with CBS) the weeks attendance put it, "gave as good as they The five commercial radio stations li- of remaining seven over got." Others suggest such characteriza- censed to Newark, N.J., devote precious the period cited. If courage and perse- tions are overblown, that the luncheon little time to news and far less to local verance are the diagnosis, check ABC, was almost purely "social." and state news, according to a report by whose Evening News had an unusually the Office of Newark Studies, a research successful ratings run earlier this fall, The guests were William Paley, chair- nearly tying NBC more than once, though man CBS with arm of Rutgers University working for of Inc., who attended later leveling off to an average five -point Bill Leonard, of CBS News; NBC's Newark Mayor Kenneth A. Gibson. The report, based on monitoring done share deficit compared to the other two chairman, Julian Goodman, vice chair- networks. man, David Adams, and president, Her- last March, said less than 10% of air- bert Schlosser; ABC's chairman, Leonard time was news and most of that came All this is subject to the arcane pattern Goldenson, and president, Elton Rule; from national networks or wire services. of upsets characteristic of network news Hartford Gunn, president of the Public Only two stations-WNJR ( AM) and ratings, for, if it's mystery that's seen in Broadcasting Service, and James Karayn, WFME(FM) -had reporters in the field that smile, it has to do with the capri- of the National Public Affairs Center for or did on- the -spot interviews, the report cious nature of the subject. Taken as a Television. (The last two attended in said. whole, network news ratings figures don't place of Henry Loomis, president of the The report also praised WNJR'S sub- align themselves with the intensity of the Corporation for Public Broadcasting, who sequent municipal election -night cover- news events. And they are subject to was unable to accept an invitation.) age, based on additional monitoring, call- irregular takeovers by NBC. For exam- Some reports of the luncheon indicated ing it "almost model coverage with fre- ple, by this time last year, the networks that Secretary Kissinger expressed con- quent and lengthy reports." It also noted had spent the month covering the progress cern about what he saw as a lack of that WVNJ -AM -FM had expanded their of such scintillating events as the famed awareness on the part of the public as to news operations since the monitoring was "Saturday Night Massacre" (firing of problems confronting America and the conducted, but said this "should have no former special Watergate prosecutor world- inflation and the crises in energy bearing on this report." The fifth station Archibald Cox) and the subsequent im- and food, among them -and asked why covered was WHBI(FM). peachment clamor, plus the unfolding the networks do not do more to increase Officials of the Office of Newark drama of the presidential tapes. ABC the public's understanding. Studies, noting that New Jersey station Evening News's Nielsen average for Oct. 29 23, 1973, was 12.0, Then, according to one version, the licenses come up for renewal next year, -Nov. compared network people said they said copies of the report were being to 12.3 for the Oct. 28 -Nov.. 22, 1974 had covered period. CBS scored those issues in their news reports and had given to the managements of the five 15.0 for the period succeeded in elevating public understand- stations, in hopes of stimulating addi- last year and 15.7 this year; NBC had the ing of the problems to the point where tional news and public affairs program- only decline, with an average of 15.2 for the public now looks to the government ing, and that copies would also be sent the four weeks last year and 14.6 this in News won for a solution, and sees none forthcom- to community groups to assist their year. NBC Nightly two of the reviews in four weeks 1973 period ing. "So there is nothing further to re- of station performance con- for the cited, and nection with license -renewal port," the secretary is said to have been applications. captured one of the highest ratings of the season with a 16.1/28 for the Oct. 29- told. To which Secretary Kissinger is said Nov. 2 ('73) week, which immediately to have remarked, "I thought I was pre- followed the Oct. 27 "massacre." CBS senting a problem to you, and you're FCC rejects Driver appeal Evening drew presenting a problem to me." News the same share (28) The FCC has denied Rodney D. Driver 28 1, 1974 period with in for the Oct. -Nov. Not all of those attendance were a review of an Aug. 7 Broadcast Bureau a 15.5 rating. aware of any heavy give and take. One ruling that denied his fairness complaint described it as "very casual," and said, in which he alleged network news sup- Television news ratings traditionally "There was no feeling of the administra- pression of events in Indochina. build during the fall period, reaching a tion wanting a point of view expressed." Mr. Driver claimed that ABC, CBS peak by the end of November. The high- Nor, he said, "was there anything about and NBC, individually, presented only est ratings for the second half of this what we should do." one side of a controversial issue, i.e., the year have been a 15.9/26, attained by The meeting with the network officials networks' treatment of the continuing CBS during the Nov. 4 -8 and Nov. 18 -22 was one in a series Secretary Kissinger wars in Vietnam and Cambodia which, weeks. The three networks have each has been having with opinion molders. He according to Mr. Driver, advanced the taken approximately the same audience has met previously with members of Con- view that the U.S. was no longer involved. share over the fall, 1974, period as they gress and a group of academicians. And The bureau ruled that Mr. Driver not did for the same period last year, with he is understood to stress in these sessions only had failed to furnish evidence that CBS now averaging about a 27, NBC a his theme of the interdependence of the the networks presented only one view but 26 and ABC a 22. world's nations. that he had not adequately identified or "Political events don't affect TV news The secretary is reported to have defined the particular issues he believed viewerships," a Nielsen spokesman said. touched on that subject again in his were of controversial importance. "There are no patterns or correlation" be-

Broadcasting Dec 2 1974 40 tween events and audience size, he said, are allotted one -third the time off taken ABC Evening News ratings average for a fact which "has blown many a gradu- by Mr. Cronkite, were too short to pro- the four weeks ending Oct. 4 was an ate thesis out of the water." The biggest duce ratings effects. 11.1/24, compared to CBS's I2.6/27 factor, the spokesman added, "is still The last time CBS was defeated in the and NBC's 12.5/26. The first week of the weather." newscast ratings this year was the second September, ABC came within seven - Lengthy vacations by the newscast an- and third weeks of September, when tenths of a rating point of overhauling chorman also exert an unpredictable influ- NBC Nightly News took over with an second place NBC (a 10.2 compared to ence over the ratings competition. Many approximate .5 rating lead (NBC's 12.5 a 10.9), but both were doused by CBS, a broadcaster has deemed the presence of and 12.2 over CBS's 12.1 and 11.7 for the whose 12.9 for that week (Sept. 2 -6) Walter Cronkite as essential to the good Sept. 10 -14 and Sept. 17 -21 weeks, when was the highest rating of the summer. Nielsen showing of the CBS Evening ABC drew a 11.0 and 10.4). However, ABC Evening News average for that News. However, summer TV audience CBS and NBC tied for first place during month was 2.9 rating points and four unsteadiness aside, the Evening News the Oct. 22 -26 week, with a 13.3/27 share points higher than the September steadily maintained its ratings lead last ABC had 11.2/23 for that week. NBC 1973 average, while CBS Evening News summer during the entire time Mr. Cron - News's sporadic takeovers are seemingly was down three share points, and NBC kite was on his nearly three -month sum- unpredictable, and, according to one net- down one share point, for the same period mer vacation. "The Cronkite vacation work newscaster, quoting, "full of sound compared. didn't affect anything," the Nielsen source and fury, signifying nothing." The latest Nielsen. available, by the declared. "If anything, the CBS ratings ABC News made some remarkable way, gave CBS Evening News a 15.9/27, were higher while he was away." Vaca- gains over the past half -year, reaching a NBC a 15. 2/26 and ABC an 11.7/20 (a tions by NBC and ABC anchorman, who high point over the month of September. low'share for ABC this season).

Week's worth of earnings reports from stocks on Broadcasting's index

CURRE1T AND CHANGE YEAR EARLIER

Net Per Net Per Company Period /Ended Revenues Change Income Change Share Revenues Income Share Burnup 8 Sims 6 mo. 10/31 56,995.900 - 4.2% 2.282.000 - 35.9% .28 59.481 .300 3.563.200 .42 Gulf 8 Western year 7/31 2.295,519,000 + 19.3% 224, 712.000 + 26.8% 5.35 1 .927.165.000 177,212,000 4.06 International Video Corp. 3 mo. 10/26 7.263,000 + 13.8% 83.000' +295.2% .03 6.377,000 21,000"

. includes extraordinary credit of 340000 from operating loss carryforward. includes $9.000 extraordinary credit from loss carryforward.

Broadcasting's index of 138 stocks allied with electronic media Approx. Total market Closing Closing shares capitali- Stock Tues. Wed. Net change % change 1974 Pr out zation symbol Exch. Nov. 26 Nov. 20 In week in week High Low ratic (000) (000)

Broadcasting

ARC ARC N 13 3/4 14 1/2 3/4 - 5.17 2R 3/8 13 3/4 5 16.582 228,002 CAPITAL CITIES CCR N 27 1/2 21 7/8 5/R 2.85 39 1/4 19 1/2 B 7,164 161.190 CBS CBS N 30 1/4 29 1/4 + 1 + 3.41 40 25 9 28,092 849,783 CONCERT NETWORK" 0 1/4 1/4 .00 7/M 1/4 2.200 550 COX COx N 9 3/4 9 3/8 + 3/8 + 4.00 19 3/A 9 3/8 5 5.831 56,852 GROSS TELECASTING GGG A 6 3/4 7 1/R 3/8 - 5.26 13 5/8 6 1/2 5 800 5,400 LI N LINR o 2 5/B 2 5/8 .00 5 3/4 2 3 2.297 6.029 MOONEY MOON 0 I 1/7 1 1/2 .00 3 5/8 1 1/2 4 385 577 PACIFIC C SOUTHERN ++ PSOU D 4 3/4 4 3/4 .00 4 1/4 3 1/A 1 1.750 8,312. RAHALL RAHL 0 2 1 3/4 + 1/4 + 14.28 6 1 3/4 4 1,297 2.594 SCRIPPS -HOWARD SCRP 0 14 14 .00 17 1/2 13 1/2 6 2,589 36,246 STARR SBG M 3 3/4 3 5/8 + 1/8 + 3.44 9 3 1/4 3 1.069 4.008 STORER SAX N 12 1/A 12 1/2 3/8 - 3.00 17 3/R 11 1/4 5 4,751 57.605 TAFT TFK N 12 12 .00 23 3/8 12 4 4,011 48,132 WOODS COMM." D 3/4 3/4 .00 1 1/4 6 292 219 TOTAL 79,110 1.465,499

Broadcasting with other major Interests

AO AMS LI -R S SFLL AAR A 7/R 7/A .00 2 1/2 3/4 4 1.259 1.101 AVCO AV N 2 3/4 2 3/4 .00 8 7/8 2 3/4 8 11.481 31,572 BARTELL MEDIA RMC A 7/R 7/8 .00 2 3/8 5/8 2,257 1,974 JOHN BLAIR RJ N 4 3 3/4 + 1/4 + 6.66 7 1/2 3 1/2 3 2.403 9,612 CAMPTOWN INDUSTRIES* O I/R 1/8 .00 7/8 1/8 2 1.138 142 CHRIS -CRAFT CCN N 1 3/4 1 3/4 .00 4 1/4 1 5/8 7 4,162 7.283 COMBINED COMM. CCA A 5 1/8 5 1/R .00 13 5 1/8 3 3,280 16,810 COWLES CAL N 4 5/R 4 3/8 + 1/4 + 5.71 7 1/8 4 8 3,969 18,356 DUN E RRAOSTREET DNB N 16 1/R 18 - 1 7/8 - 10.41 36 16 1/8 11 26,555 428.199 FAIRCHILD IND. FEN N 4 1/2 4 3/B + 1/8 + 2.85 6 3/4 4 1/B 6 4,550 20.475 F11011Á FOA N 4 1/8 4 1/4 1/A - 2.94 10 3/4 4 1/8 2 7.273 30,001 GANNETT CO. PC I N 22 1/4 20 5/8 + 1 5/8 + 7.87 38 1/4 20 5/B 15 21,080 469,030 GENERAL Y TIRE G N 11 5/R 11 7/8 1/4 - 2.10 18 1/4 11 5/A 3 21,515 250.111 PI ORFTRnTTER GLBTA 0 1 5/R 1 5/8 .00 4 3/4 1 5/A 2 2,731 4,437 GRAY COMMUN." 0 6 5 7/8 + 1/8 + 2.12 8 1/2 5 4 475 2,850 HARTE -HANKS HHN N 7 3/4 7 3/4 .00 14 1/4 7 1/8 6 4,340 33.635 JEFFERSON -PILOT JP N 29 27 3/8 + 1 5/8 + 5.93 38 1/4 20 1/2 13 24.195 701,655 KAISER INDUSTRIES" KI A 4 7/8 5 1/A 1/4 - 4.87 8 1/2 4 3/4 3 27,487 133,999 KANSAS STATE NET." KSN 0 3 1/8 3 1/8 .00 3 7/8 3 1/8 5 1,741 5,440 K ING ST IP KTP A 2 1/2 1 1/2 + 1 + 66.66 6 3/4 1 1/2 4 1.154 7.885 LAMB COMMUN.... P 1 1/4 1 1/4 .00 1 1/4 1 1/8 25 475 593

Broadcasting Dec 2 1974 41 Total Closing Closing sArox.hares capitalirket Stock Tues Wed. Net change % change 1974 P/E out zation symbol Exch. Nov. 26 Nov. 20 in week in week High Low ratio (000) (000)

LEE ENTERPRISES LNT A 12 1/4 12 1/4 + 2.08 16 1/4 10 3/4 8 3,352 41,062 LIBERTY LC N 8 1/4 8 3/8 - 1/8 - 1.49 15 5/8 8 1/4 3 6,632 54,714 MCGRAW -HILL MHP N 5 3/4 5 3/4 .00 9 5 3/4 5 23.426 134,699 MEDIA GENERAL MEG A 16 16 1/4 - 1/4 - 1.53 26 1/2 16 7 3,552 56.832 MEREDITH MOP N 9 9 1/2 - 1/2 - 5.26 11 3/8 8 1/4 4 2,966 26,694 METROMEDIA MET N 5 3/8 5 1/8 * 1/4 + 4.87 10 5/8 4 1/2 5 6,447 34,652 MULTIMEDIA MMED 0 9 1/4 9 1/2 - 1/4 - 2.63 14 1/4 8 3/4 6 4,388 40.589 NEW YORK TIMES CO. NYKA A R 1/4 8 1/4 .00 13 3/4 8 5 10,231 84,405 OUTLET CO. OTU N 7 3/4 7 1/2 + 1/4 + 3.33 9 3/4 7 3 1,379 10.687 POST CORP. POST 0 5 3/4 5 3/4 .00 16 1/2 4 3/4 4 882 5,071 PSA PSA N 4 3/4 4 1/2 + 1/4 + 5.55 10 4 1/2 6 3,181 15,109

REEVES TELECOM RBT A 1 1 1/8 - 1/8 - 11.11 1 3/4 1 11 2,376 2.376 RIDDER PUBLICATIONS RPI N 10 7/R 10 3/8 + 1/2 4.81 16 5/8 9 1/4 7 8,305 90,316 ROLLINS ROL N 12 3/8 11 1/2 + 7/8 + 7.60 19 3/4 6 1/2 10 13.341 165,094 RUST CRAFT RUS A 5 5/8 5 3/4 - 1/8 - 2.17 10 1/4 5 5/8 4 2,366 13,308 SAN JUAN RACING SJR N 7 5/8 8 5/8 - 1 - 11.59 13 3/8 7 5/8 5 2,191 16,706 SCHERING- PLOUGH SGP N 55 53 5/8 * 1 3/8 + 2.56 74 3/8 44 3/4 26 53,823 2.960,265 SONDERLING SOB A 4 1/8 4 3/4 - 5/8 - 13.15 10 4 1/8 3 788 3,250 TECHNICAL OPERATIONS TO A 3 1/8 3 1/8 + 4.16 6 3/4 3 3 1,344 4,200 TIMES MIRROR CO. TMC N 11 10 1/2 + 1/2 + 4.76 17 5/8 9 1/4 7 31,385 345,235 TURNER COMM.... 0 3 3/8 3 3/8 .00 4 3 6 1,373 4,633 WASHINGTON POST CO. WPO A 18 18 1/4 1/4 - 1.36 24 3/8 14 3/4 6 4,749 85,482 WOMETCO WOM N 6 5/8 6 5/8 .00 10 1/4 6 1/4 5 6,034 39,975 TOTAL 368,031 6,405,514

Cablecasting

AMECO *. ACO 0 5/8 1/2 * 1/8 + 25.00 1 7/8 1/8 1,200 750

AMER. ELECT. LABS AELBA 0 1 1 .00 2 1/8 3/4 3 1,672 1,672 AMERICAN TV E COMM. AMTV 0 7 7 .00 19 1/4 5 3/4 15 3,192 22,344 ATHENA COMM..... 0 1 1/4 1/4 + 1 + 400.00 1 1/4 1/4 2,374 2,967 BURNUP C SIMS BSIM 0 2 7/8 2 3/4 + 1/8 4.54 24 1/8 2 3/4 3 7,933 22,807 CARLECOM- GENERAL CCG A 1 3/4 1 5/8 + 1/8 + 7.69 4 1/2 1 5/8 10 2,560 4,480 CABLE FUNDING* CFUN 0 4 3/4 4 3/4 .00 7 3/8 3 7/A 22 1,121 5,324 + CABLE INFO... 0 1.1/4 1/4 + 1 400.00 1 1/4 1/4 4 663 828 CITIZENS FIN..* CPN A 1 1/8 1 1/8 .00 4 1/4 1 1/8 2 2,697 3.034 COMCAST* 0 1 1/2 1 1/2 .00 2 1/2 1 1/2 6 1,705 2.557 4,761 7,141 COMMUNICATIONS PROP. COMU 0 1 1/2 1 1/2 .00 3 3/8 1 30 COX CABLE CXC A 4 3/8 4 5/8 - 1/4 - 5.40 15 1/4 3 3/4 8 3,560 15,575 ENTRON. ENT 0 1/2 1/2 .00 7/8 3/8 4 1,358 679 GENERAL INSTRUMENT GRL N 6 1/8 5 7/8 + 1/4 + 4.25 17 1/8 5 7/8 3 7,060 43,242 GENERAL TV. 0 3/8 3/4 - 3/8 - 50.00 1 1/2 3/8 19 1,000 375 SCIENTIFIC -ATLANTA SFA A 4 3/4 5 - 1/4 - 5.00 9 1/2 4 5/8 5 917 4,355 6,476 TELE- COMMUNICATION TCOM 0 1 1/4 1 1/4 .00 5 3/4 1 1 5,181 TELEPROMPTER TP N 1 7/8 1 7/8 .00 8 1/4 1 7/8 1 16.013 30,024 TIME INC. TL N 26 28 - 2 - 7.14 40 1/4 26 5 9,986 259,636 TOCOM. TOCM 0 2 3/4 2 3/4 .00 4 7/8 2 1/2 7 634 1,743 UA- COLUMBIA CABLE 11ACC 0 5 4 7/8 + 1/8 * 2.56 6 3 3/4 10 1,795 8,975 UNITED CABLE TV CORP UCTV 0 1 5/8 1 3/4 - 1/8 - 7.14 4 5/8 1/4 9 1,879 3,053 VIACOM VIA N 3 3/8 2 5/8 + 3/4 + 28.57 7 1/2 2 5/8 5 3,850 12,993

VIKOA.. VIK A 1 1 1/4 - 1/4 - 20.00 4 7/8 1 2,534 2,534 TOTAL 85,645 463,564

Programing

6 COLUMBIA PICTURES CPS N 1 7/8 1 7/8 .00 4 3/4 1 5/8 6,748 12,652 DISNEY DIS N 23 1/8 22 + 1 1/8 + 5.11 54 1/2 21 5/8 15 29,155 674,209 FILMWAYS FWY A 2 5/8 2 3/8 + 1/4 + 10.52 6 2 1/8 4 1,791 4,701 FOUR STAR 1/8 1/4 - 1/8 - 50.00 1 3/8 1/8 666 83 GULF + WESTERN GW N 22 7/8 21 3/4 + 1 1/8 + 5.17 29 1/8 18 3/8 4 14,088 322,263 MCA MCA N 26 25 5/8 3/8 1.46 26 1/2 19 1/4 6 8,401 218,426 MGM MGM N 17 1/2 16 7/8 + 5/8 * 3.70 17 1/2 9 1/4 6 5.918 103,565 TELE- TAPE.... 0 1/4 1/4 .00 3/4 1/8 2,190 547 3 943 TELETRONICS INTL.. 0 1 1/4 1 3/8 - 1/8 - 9.09 4 1/8 1 1/4 1,178 TRANSAMERICA TA N 6 1/8 6 1/8 .00 10 3/8 5 1/2 6 65,115 398.829 20TH CENTURY -FOX TF N 4 5/8 4 3/4 - 1/8 - 2.63 9 1/8 4 5/8 7 8,240 38,110 WALTER READE.. WALT 0 1/4 1/4 .00 1/2 1/8 4,467 1,116 WARNER WCI N 8 7 5/8 + 3/8 + 4.91 18 1/2 6 7/8 3 16,317 130,536 + 3,622 WRATHER WCO A 1 5/8 1 1/2 + 1/8 8.33 8 1/8 1 1/2 163 2,229 TOTAL 166.268 1,909,837

Service

8800 INC. 0 12 11 5/8 + 3/8 + 3.22 14 1/4 10 6 2,513 30.156 COMSAT CO N 30 1/4 27 1/4 + 3 + 11.00 40 3/8 23 3/4 7 10,000 302,500 CREATIVE MANAGEMENT CMA A 5 3/8 5 1/2 - 1/8 - 2.27 7 1/4 3 7 1,016 5,461 DOYLE DANE BERNBACH DOYL 0 6 1/2 6 1/4 + 1/4 + 4.00 11 1/2 5 3/4 4 1,796 11.674 ELK INS INSTITUTE.* ELKN 0 1/8 1/8 .00 5/8 1/8 1,897 237 4 FOOTE CONE E BELDING FCR N 6 3/4 6 5/8 + 1/8 + 1.88 11 1/4 6 2,065 13,938 GREY ADVERTISING GREY 0 5 3/4 5 3/4 .00 A 3/8 5 3/4 3 1.255 7.216 INTERPl1RLIC GROUP IPG N 9 9 1/4 - 1/4 - 2.70 13 8 1/2 4 2.319 20,871 MARVIN JOSEPHSON MRVN 0 4 1/2 4 1/2 .00 8 1/2 3 1/4 3 802 3,609 MCI COMMUNICATIONS MCIC 0 2 1/2 2 1/2 .00 6 1/2 1 12,912 32,280 MOVIELAR MOV A 1/2 1/2 .00 1 5/8 1/2 4 1.407 703 808 MPO VIDEOIRUNICS MPO A 1 1/2 1 3/8 + 1/8 + 9.09 2 5/8 1 1/8 539 NEEDHAM. HARPER NOHMA 0 4 4 .00 7 1/2 4 2 918 3.672 7 7 A. C. NIE.LSEN NIELS 0 7 7/8 8 7/8 - 1 - 11.26 28 7/8 10.598 83.459 OGILVY E MATHER OGIL 0 10 10 1/4 - 1/4 - 2.43 17 1/4 10 4 1.807 18,070 818 PKL CD. * ** PKL 0 1 1 .00 1 3/4 1/4 6 818

Broadcasting Dec 2 1974 42 The radio news business...

... and the business in radio news, will be the subject of a special report in Broadcasting on January 6- 1975's year- beginning double issue.

Our design: to tell the story of those radio operations that rely on journalism for a major part of their broadcast way of life -good news, bad news, all news.

At the same time, we'll tell the bottom line story of radio news. What it costs to mount a major news operation. What it can mean in terms of audience and advertiser impact.

That special report will headline the January 6 issue, but that won't be all between those covers.

There'll also be a looking- backward news perspective on the prin- cipal stories of 1974.

And a looking- forward business perspective on what's in store for 1975.

Along with a double measure of the good news and bad news that makes Broadcasting all news all year long.

You belong in BroadcastingoJan6 Approx. Total market Closing Closing shares capitali- Stock Tues Wed. Net change % change 1974 P/E out zation symbol Exch. Nov. 26 Nov. 20 In week In week High Low ratio (000) (000)

J. WALTER THOMPSON JwT N 6 1/8 6 1/2 - 3/8 - 5.76 12 6 14 2,624 16,072 UNIVERSAL COMM..** 0 5/8 5/8 .00 3/4 1/2 1 715 446 WELLS, RICH, GREENE WRG N 8 5/8 8 3/8 + 1/4 + 2.98 9 5/8 5 1/2 4 1,632 14,076 TOTAL 57,633 566,066 Electronics

AMPEX APX N 3 1/8 3 1/8 .00 4 7/8 2 7/8 3 10,883 34,009

CCA ELECTRONICS.** CCAE 0 1/A 1/8 .00 1 1/8 1/8 881 110 CETEC CEC A 1 3/8 1 3/8 .00 2 1/8 1 1/8 7 2,333 3,207 COHU, INC. CON A 1 7/8 1 7/8 .00 3 7/8 1 3/4 5 1,542 2,891 CONRAC CAX N 11 7/8 11 3/4 + 1/8 + 1.06 21 10 5 1,261 14,974 GENERAL ELECTRIC GE N 35 1/R 33 3/4 + 1 3/8 4.07 65 30 11 182,048 6,394.436 HARRIS CORP. HRS N 14 5/8 14 + 5/8 + 4.46 33 1/2 13 1/8 5 6,224 91.026

INTERNATIONAL VIDEO I VCP 0 1 3/4 1 3/4 .00 7 1/2 1 3/4 6 2,728 4,774 MAGNAVOX MAG N 5 1/2 5 5/8 - 1/8 - 2.72 9 7/8 4 31 17,799 97,894 3M MMM N 53 50 1/2 + 2 1/2 + 4.95 RO 1/2 48 5/8 19 113,729 6,027,637 MOTOROLA MOT N 42 1/2 42 1/2 .00 61 7/8 35 1/2 14 27,968 1,188,640 OAK INDUSTRIES OEN N 6 1/8 6 1/8 .00 12 7/8 6 1/8 2 1.639 10,038 RCA RCA N 11 10 1/2 + 1/2 4.76 21 1/2 10 1/2 5 74,661 821,271 ROCKWELL INTL. ROK N 18 1/2 18 3/8 + 1/8 + .68 29 3/8 18 3/8 4 30,356 561,586 RSC INDUSTRIES RSC A 7/8 1/2 + 3/8 75.00 2 1/8 1/2 4 3,458 3,025 SONY CORP. SNE N 5 1/e 4 7/R 1/4 + 5.12 29 7/8 4 3/4 10 165,625 848,828

TEKTRONIX TEK N 21 19 5/A + 1 3/8 + 7.00 47 3/4 19 5/A 8 8,651 181.671

TELEMAT ION TINT 0 1 1/4 1 1/4 .00 2 3/4 1 1/ 4 7 1.050 1,312 TELEPRO IND.... 0 5 5 .00 A 2 1/2 31 475 2,375 VARIAN ASSOCIATES VAR N 6 7/8 6 7/8 .00 13 1/4 6 3/8 6 6,617 45,491 WESTINGHOUSE WX N 9 8 7/8 + 1/8 + 1.40 26 8 7/8 6 87,876 790,884 ZENITH ZE N 11 1/2 11 1/8 + 3/8 + 3.37 31 5/fl 11 1/8 5 18,797 216,165 TOTAL 766,601 17,342,244

GRAND TOTAL 1.523,288 28.152,724

Standard & Poor's Industrial Average 77.6 75.7 +1.9

A- American Stock Exchange Over-the -counter bid prices supplied by P/E ratios are based on earnings -per -share P/E tatld computed with M- Midwest Stock Exchange Hornblower & Weeks, Hemphill -Noyes Inc., figures for the last 12 months as published earnings figures for last 12 N -New York Stock Exchange Washington. by Standard & Poor's Corp. or as obtained months published by company. 0 -Over the counter (bid price shown) Yearly highs and lows are drawn from through Broadcasting's own research. Earn- t No annual earnings figures ..Pacific Coast Stock Exchange t'ading days reported by Broadcasting. ing figures are exclusive of extradrdinary are available. ttStock did not trade on Wednesday; Actual figures may vary slightly. gains or losses. No PIE ratio is computed; closing price shown is last traded price. tttStock split. company registered net losses.

Fates & Fortunes®

Media (AM) Roanoke, Va., and John Willett, Jersey Public Broadcasting Authority, general manager, wsLQ(FM) Roanoke, Trenton, named director of information, Don B. Curran, presi- elected VP's of parent Bass Brothers Tele- research and development, Jerseyvision, dent, Kaiser Broad- casters for AM and FM broadcasting, which operates noncommercial WNJT- casting Co., Oak- respectively. (TV) Trenton, WNJM(TV) Montclair, land, Calif., elected Tom Maloy, account executive, Ohio Na- WNJM(TV) New Brunswick and WNJS- VP of Kaiser Indus- tional Life Insurance Co., named promo- (Tv) Camden. tries Corp., majority WXIA -TV Atlanta. owner of broadcast- tion manager, ing company. John F. Harvey, VP- finance and treas- Plough Corp., Bloomfield, Charles K. Murdock, urer, Schering- OTP realignment. William Fishman, N.J., elected VP- finance, The Times - acting chief FCC tariffs and services Avco Broadcasting's Co., Los Angeles. senior VP -radio and Mirror division, named assistant .di rector for general manager, New officers of Greater Miami Radio international communications of Of- Curran wLw(AM) Cincin- Broadcasters Association: Phil Costin, fice of Telecommunications Policy, nati, elected to board of directors, Avco wlon(AM), president; Norm Feuer, WLYF- Washington. Bromley Smith, OTP as- Broadcasting Corp. Clifford M. Hunter, (FM), VP, and Jack Nobles, WQsA(AM), sistant director for international com- VP- general manager, KYA -AM -FM San secretary- treasurer. munications and management, named new position of assistant director Francisco, elected to board, Avco Radio Carl Stephens, on staff of WSFA -TV Mont- to Corp., wholly owned subsidiary of Avco gomery, Ala., named director of broad- for administration and executive Broadcasting. cast operations. direction. Bryan M. Eagle, executive assistant to John M. Eger, acting Ken J. Swetz, division sales manager, Peggy Scott, special events coordinator OTP director, promoted to special Katz Radio, New York, named VP and and staff writer, Henry Thorpe and Asso- assistant. Dale Hatfield, deputy chief general manager, filling post that had ciates Inc., Rocky Mount, N.C., named of Department of Commerce's OTP been vacant since last year when Sal promotion assistant, wfac -Tv Greenville, support division, Boulder, Colo., Agovino was appointed president. S.C. named acting chief of newly estab- Herm Reavis, general manager, wsLC- Henry J. Smith, publications editor, New lished office of studies and analysis.

Broadcasting Dec 21974 44 radio television caty public relations /contacts

Public Relations /Contacts is a regular feature of BROADCASTING, the newsweekly of broadcasting and allied arts, appearing the first issue of each month. If you mail releases or broadcast material to Stations, your advertisement belongs on this page.

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radio drama O Twelve Irvint Spume Framingham, Mow., 01701 0111711175-24.10 -r GREEN HORNET Radio Mystery Series legal IS BACK ON THE AIR! '1461`' °' local purchase. CHARLES MICHELSON, INC. BROADCASTING AND THE LAW 45 West 45th St.. New York 36 Plaza 7 -0695 A publication for the entire station staff. Keeps you advised of FCC rule changes, court de- cisions, and Congressional actions affecting you . in a unique way. For further informa- tion and a sample copy write: BROADCASTING AND THE LAW LUM and ABNER Box 8357A 5 - 15 MINUTE Knoxville, Tennessee 37916 PROGRAMS WEEKLY turn &t Abner Distributors production 1001 SPRING LITTLE ROCK, ARK. 72202 Phone (501) 376-9292 Write CUSTOM RADIO PRODUCTION Contemporary ID's - Logo's -Intros. for All Formats - Lowest Prices. FREE ALSO - ax raps Viola 'Nock.. aClef,e Book.. FCC 7 260 One- Minute Ideas 1735 DeSales St., N.W. Catalog Fa.tura Proprrns. DJ Promos and MOPE' to save money and time...solve To BROADCASTING Wash., D.C. 20036 home, school, work problems.. (202) 638 -1022 Please insert the following copy for us beginning COMMAND PRODUCTIONS BOX 26348 add fun year round! next month on the Public Relations /Contacts 1415) 332.3161 YYY SAN FRANCISCO, CALIF. 94126 Signal Productions, Inc. page and invoice at the lx, 6x, 12x rate. 6223 Selma Ave.. Hollywood. Ca. programing 90028(213)463 -4173

CUSTOM TAPES EON AUTOMATION -1Vun Music a o i o is automated rock Name THE STUDIOS C'M CURRENT HITS ALBUM CUTS OLDIES Company lut 111111.510.0 Avrnur $ mCD. Address 010,0nl, CAUPOareA .4002 P.O. Box 2049,2S Scottsdale, A7 85252 (602) 946 2093 4 1 S / 582 .014 Dolores Richards, public information offi- San Francisco -Oakland. Both are Metro- WMYQ(FM) Miami Beach, Fla. Both are cer, Model Cities Department, Charlotte, media -owned stations. Bartell Broadcasting Corp. stations. N.C., joins noncommercial wrvt(TV) Kennett C. Johnson, VP- general manager. John J. Polster Jr., operations manager, Charlotte, as manager. promotion creative services, Gardner Advertising, St. WMBA(AM) Ambridge, Pa., named to Louis, elected senior VP. same post, wlxz(AM) McKeesport, Pa. Broadcast Advertising Elwood Gair, senior VP and director, Al Stewart, production manager, KOMO- Don Dalton, VP and director of sports, Foote, Cone & Belding, New York, Tv Seattle, named to newly created post of Major Market Radio, Chicago and New elected executive VP and director, station services manager, succeeded by York, named national sales manager, SSC &B, New York. Patrick Michael Scott, formerly producer - KFI(AM) Los Angeles. Charles R. Tweedle, account executive, director, KOMO -TV.' Matt Mills, account executive, WRCP(AM) Avco Radio Sales, Detroit, named as- Phil Snow, on staff, WSFA -TV Montgom- Philadelphia, named sales manager, sistant sales manager of office there. ery, Ala., named sports director. WRCP- AM -FM. Elizabeth Harrington, account supervisor, Sylvia J. Clark, national music director, Lewis C. Greist, account executive, and Dan Bryant, personnel director, J. Pacific & Southern Radio, named music wwsH(AM) Philadelphia, named general Walter Thompson Co., Chicago, elected director, Burns Media Consultants Inc., sales manager. VP's. Los Angeles. Gina Burks, national sales assistant, Roy E. Clark, creative group head, Roger Simm, sports director, KPHO-TV KTvv(TV) Austin, Tex., named national D'Arcy, MacManus & Masius, St. Louis, Phoenix, joins WFSB -TV Hartford, Conn., sales manager. named creative director, DM &M Los An- as assistant sports director. geles. Richard P. Ryan and Richard Eric Marenghi, community services direc- Joseph G. Antelo, account executive. Papke, account executives, D'Arcy -Mac- WON Continental Sales Co., New York, tor, wLLH(AM) Lowell, Mass., named Manus & Masius, St. Louis, named ac- operations manager. named Eastern division sales manager - count supervisors. television. He succeeds Robert A. Innes, Harry Handley, director of public rela- Peter Stassi, senior named station manager, KwcN(Tv) Den- broadcast buyer, tions, WXIA-TV Atlanta (BROADCASTING, ver (BROADCASTING, Nov. 18). Needham, Harper & Steers, New York, Nov. 4), named executive producer. joins Kenyon & Eckhardt Advertising, Jay C. Adair, account executive, Meeker New York, as spot broadcast supervisor. Jim O'Brien, afternoon drive DJ, view- Co., Los Angeles, station representative, Jim Gross, director of corporate com- (Am) Nashville, named music director. named manager. Meeker's San Francisco munications, Fairfield Noble Inc., New office. York, joins Warren, Muller, Dolobowsky, William R. Spendlove, formerly station New York, as head of agency's broadcast Broadcast Journalism manager, KLOK(AM) San Jose, Calif., production department. Len O'Connor, news analyst and com- named area sales manager in Santa Clara Judith Stockton, associate research direc- mentator who left WMAQ -TV Chicago after county for KNEw(AM) and KSAN(FM) tor, Grey Advertising, New York. named fairness -doctrine dispute (BROADCASTING, VP-marketing and research director, Oct. 14), appointed commentator for Ketchum, MacLeod & Grove, New York. WON -AM -TV Chicago. Joanie O'Laughlin, local traffic manager, Donald L. Keough, assistant director of xerv(Tv) Tijuana, Mexico -San Diego, communications, Citizens Conference on named national sales coordinator. State Legislatures, named news director, YOUR Michael J. Plumstead, account executive, WROC -TV Rochester, N.Y. wIFI(FM) Philadelphia, named senior ac- Larry Lyle, reporter, wcKT(TV) Miami, EXECUTIVE count executive, WRCP -AM -FM Philadel- joins WJKS -TV Jacksonville, Fla., as news phia. director. Mike Sullivan, assistant news di- SEARCH rector, Vero Fla., joins Harvey Kurek Ovshinsky, television writ- wrr»(AM) Beach, STARTS HERE er- consultant, Video Group Inc., Detroit, WJKS -TV news department. resigns to direct own company, Creative James T. Connor, national assignment edi- Media Inc., 1408 Nicolet, Detroit 48207, tor, Television News Inc., New York, and Station operators looking (313) 961 -5640. Steven R. Shusman, news producer, KYw- for a top -flight executive to fill a TV Philadelphia, both join WKYC -TV and Lee S. Simonson, account executive, vital station position: start your NBC News bureau in Cleveland as pro- WGMS -AM -FM Washington, retail executive search with us. named James W. Scott, independent mo- sales ducers. Tell us the kind of person director. tion picture producer, New York, joins you're looking for and we'll send WKYC -TV and NBC News bureau as asso- you some of the best available Programing ciate producer. Peter Menkes, assistant professionals in broadcasting. assignment editor, Television News Inc.. We represent radio and Jim Mahanay, assistant program director, New York, joins WKYC -Tv and NBC television station general man- WKY -TV Oklahoma City, named program News bureau, as assignment editor. agers, sales managers, program director, WTRX(AM) Flint, Mich. directors, production managers, John Wallace, news director, KYNO(AM) promotion directors, chief David Evans, with KTRN(AM) Wichita Fresno, Calif., joins KFSN -TV Fresno as engineers, producers and Falls, Tex., named program director, anchorman. directors, in addition to all news KHOG(AM) Fayetteville, Ark. Both are Marc Howard, co- anchor and reporter, personnel, from news directors Broadcast Associates Inc. stations. WPIX-TV New York, joins WFSR -TV Hart- to anchorman, reporters and Steven Wilson, anchorman - producer, ford, Conn., as anchorman. producers. KQTV(Tv) St. Joseph, Mo., joins WKBW- Jim Bradley, news technical director, Call us. We may have the TV Buffalo, N.Y., as producer. WALA -TV Mobile, Ala., named assistant man or woman you're looking for. Thomas N. Todd, promotions and re- news director and assignment editor. search manager, WFBC -TV Greenville, David Hartman, variously radio -TV co- Sherlee Barish S.C., named program director. ordinator for Senator John Tunney (D- (212)355 -2672 Flora Harmon, staff member, promotion Calif.), press secretary to Senator Birch department, WUAB -TV Philadelphia, ap- Bayh (D -Ind.) and media consultant to Broadcast Personnel Agency, Inc. pointed program /promotion coordinator, former New York Mayor John Lindsay, 527 Madison Avenue, N.Y.C.10022 WPHL -TV Philadelphia. joins news department, wroD(AM) Miami. Jerry Clifton, program director, wxLO- Karl von Schaltern, VP of Syndicated (FM) New York, named to same post at Programs International, named Midwest

Broadcasting Dec 2 1974 46 field representative, Television News Inc., Dale L. Morrell, engineer, KAKE -AM -TV Deaths New York. Wichita, Kan., named assistant chief engineer. Stanley J. Keyes, 61, retired president of Cable Adams & Keyes Inc. advertising agency. Fletcher R. Smith, director of engineer- which later merged into Clyne Dusen- Robert E. Montesano, studio director, ing, Summit Communications Inc., Win- berry Inc., New York, died Nov. 17 of General Television, St. Cloud, Minn., ston- Salem, N.C., elected VP, engineer- heart attack in Ryc, N.Y. Survivors in- named program production manager for ing of Summit, broadcast and cable oper- clude his wife, Louise, one son and two local origination programing. ator. daughters. Matthew W. Plonsky, Northeast district Herb R. Hammer, account executive, Lazarus (Lou) Frankel, 63, public rela- operations manager, Anixter -Pruzan, Meltzer, Aron & Lemen Advertising, San tions executive of Doremus & Co.. New CATV distribution division of Anixter Francisco, named corporate news man- York, one -time director of press in- Bros. Inc., Skokie, III., named product ager, Ampex Corp.. Redwood City, Calif. formation, wcas(AM) New York, died manager. Deborah Hargrove, in production and Nov. 19 of cancer in Memorial Sloan - Joel A. Linsider, assistant counsel to engineering, WGHP -TV High Point, N.C.. Kettering Cancer Center in that city. He former Governor Nelson Rockefeller, joins wFBR(AM) Baltimore as engineer. is survived by his wife, Blanche. and two New York, named deputy counsel to New daughters, Mrs. Susan Moger and Mrs. York State Commission on Cable Tele- Daniel E. Denham, VP of 3M Company's Evelyn Marder. vision. recording materials group, St. Paul, elect- ed chairman of board, International Tape Victor M. Ratner, 70, promotion and Association. advertising executive and consultant, died Equipment & Engineering Nov. 23 of heart ailment at St. Clare's Jerry D. Stabler, director of engineering Allied Fields hospital, New York. He was with CBS services, CBS Television Stations, New from 1930 until early 1940's, serving as York, named director of technical opera- Robert M. Newton, account executive, director of promotion, and from 1947 to tions, KNxT(TV) Los Angeles. Robert Taplinger Associates, New York. 1949 as VP, promotion. During World manager, War IT he was civilian information spe- Gordon H. Schutte, marketing supervisor, named media relations. Ameri- can Management Associations, Ncw cialist and afterward operated his own 3M Company's professional and broad- company before rejoining CBS. From markets, York. cast magnetic audio /video prod- there he joined Macy's as VP in charge Hugh B. Calkin, manager, and ucts division, St. Paul, named marketing advertising of sales promotion, public relations and sales promotion, General Electric's in- manager. advertising, subsequently was VP at Mc- Louis P. Chenevert, chief engineer, formation services division. Rockville. Md., marketing Cann- Erickson, Benton & Bowles and wRLP(TV) Greenfield, Mass., named named manager, com- Grey Advertising and also was consultant chief engineer, wwLP(Tv) Springfield, munications, MCI Telecommunications, New York. on communications to New York Uni- Mass. He is succeeded by Ralph L. Joy, versity. in recent years he had been con- in transmitter design and manufacturing Vernon J. Burns, manager, engineering sultant in New York. Survivors include and CATV engineering, formerly with services, Control Data Corp., Minneap- wife, former Letitia Ide; son, Timothy: WWLP. Both are Springfield Television olis. joins subsidiary, Arbitron Meter daughter. Stephanie LaFarge. and brother. Broadcasting Co. stations. Services, Beltsville, Md., as VP. Herbert.

For the Record.

As compiled by BROADCASTING, Nov. 18 WLTV(TV) Miami and WXTV(TV) Paterson. N.J. 12. Mr. Villanueva has 10% interest in Telecorpus Inc. through Nov. 22 and based on filings, Mr. Alexander has interest in Hollywood television AM starts authorizations and other FCC actions. rroduction company. Action Nov. 13. KVOK Kodiak. Alaska- Authorized program op- Abbreviations: AU-Administrative Law Judge. eration on 560 khz. I kw. Action Nov. 4. alternate. AM action alt.- ann.- announced. ant.- antenna. WLCB Buffalo, Authorized program opera- aur.- aural. aux.- auxiliary. critical hours. CP WRRA Frederiksted, St. Croix, V.I. FCC Ky.- CH- - tion on 1430 khz, 500 w -D. Action Nov. 12. -construction permit. D -day. DA- directional an- granted Carlos A. Lopez -Lay mod. of CP to change tenna. ERP- effective radiated power. IIAAT- frequency from 1090 khz to 1290 khz. Action Nov. KLFJ Springfield, Mo.- Authorized program op- height of antenna above average terrain. khz-kilo- hertz. kw- kilowatts. MEOV -maximum expected operation value. mhz- megahertz. mod.- modifica- tion. N- night. PSA- presunrise service authority. SH- specified hours. trans. -transmitter. TPO- transmitter power output. U- unlimited hours. vis. -visual. w- watts. v- noncommercial. NOTE EDWIN TORNBERG New stations NEW & COMPANY, INC. TV action ADDRES I San Francisco -Bahia de San Francisco Televi- sion Co. FCC granted UHF ch. 60 (746 -752 mhz): ERP 833.4 kw vis, 176.7 kw aur. HAAT 1250 ft.: ant. height above ground 226 ft. P.O. address c/o Negotiators For The Purchase And Sale Of Reynold V. Anselmo, 250 Park Avenue. N.Y. 10017. Estimated construction cost 8382.500: first - Radio And TV Stations CATV year operating cost $341,640; revenue $360.000. Legal counsel McKenna. Wilkinson & Kittner. Appraisers Financial Advisors Washington; consulting engineer Jules Cohen & Associates, Washington. Principals: Reynold V. An- selmo (21%), Frank Fouce Jr. (10%), James Washington -5530 Wisconsin Ave., Washington, D.C. 20015 Jacobson (15%), Daniel Villanueva (10%), Law- 301. 652.3766 rence B. Alexander (30%), et al. Messrs. Anselmo. Fouce Jacobson and Villanueva have interest in West Coast -P.O. Box 218, Carmel Valley, Calif. 93924 Spanish International Communications Corp., li- 408 -375.3164 censee of KMEX-TV Los Angeles. KFTV(TV) Hanford, Calif., KWEX -TV San Antonio, Tex.,

Broadcasting Dec 2 1974 47 Professional Cards

EDWARD F. LORENTZ -Established 1926 - P.C. JANSKY & BAILEY & ASSOCIATES COHEN and DIPPELL, Atlantic Research Corporation PAUL GODLEY CO. Consulting Engineers CONSULTING ENGINEERS 5390 Cherokee Ave. CONSULTING ENGINEERS (formerly Commercial Radio) 527 Munsey Bldg. Va. 22314 (202) 783 Alexandria, Boa 798, Upper Montclair, N.I. 07043 1334 G St., N.W., Suite 500 -0111 (703) 354.2400 347 -1319 Washington, D.C. 20004 Phone: (201) 746 -3000 Washington, D. C. 20005 Member AFCCE Member AFOCE 3fember AFCCE Member AF'CCf.

EARL JR. A. D. Ring & Associates GAUTNEY & JONES LOHNES & CULVER A. CULLUM, CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers POST OFFICE 1156 15th St., N.W., Suite 606 INWOOD 1771 N St., N.W. 296-2315 2922 Telester Ct. 1703) 560 -6800 BOX 7004 Washington, D.C. 20005 TEXAS WASHINGTON, D. C. 20036 Falls Church, Va. 22042 (202) 296 -2722 DALLAS, 75209 Member (214) 631.8360 AFOOE Member APCCE Member AFCCE Member AFCCE

SILLIMAN, MOFFET STEEL, ANDRUS & ADAIR HAMMETT & EDISON, INC. JOHN B. HEFFELFINGER & KOWALSKI 2029 K Street, N.W. CONSULTING ENGINEERS Washington, D.C. 20006 711 14th St., N.W. Radio Cr Television (301) 827 -8725 9208 Wyoming PI. Hiland 4 -7010 Republic 7-6646 Boa 68, International Airport (301) 770 -7470 San Francisco, California 94128 Washington, D. C. 20005 (202) 223 -4664 1415) 342 -5208 KANSAS CITY, MISSOURI 64114 Member AFCCE Mere ber AFCCE Member AFCCE

VIR JAMES JULES COHEN CARL E. SMITH CONSULTING RADIO ENGINEERS E. Harold Munn, Jr., & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering & Associates, Inc. Frequency Surveys Associations 8200 Snowville Road Computerized Suite 716, Bldg. 345 Colorado Blvd. -80206 Broadcast Engineering Consultants 1145 19th St., N.W., 659 -3707 Cleveland, Ohio 44141 (303) 333-5562 Boy 220 Washington, D. C. 20036 Phone: 216 -526-4386 DENVER, COLORADO Coldwater, Michigan 49036 Member AFCCE Member AFCCE Member AFCCE Phone: 517- 278 -7339

ROSNER TELEVISION JOHN H. MULLANEY MERL SAXON DAWKINS ESPY CONSULTING RADIO ENGINEERS Consulting Radio Engineers SYSTEMS CONSULTING RADIO ENGINEER CONSULTING & ENGINEERING 9616 Pinkney Court Applications /Field Engineering 622 Hoskins Street P.O. Box 3127 -Olympic Station 90212 250 West 57th Street Potomac, Maryland 20854 Lufkin, Texas 75901 BEVERLY HILLS, CALIF. New York, New York 10019 301 - 299 -3900 (213) 272 -3344 .2121 246 -3967 Member AFCCE 634 -9558 632 -2821

RALPH E. EVANS ASSOCS. Oscar Leon Cuellar Consulting TeleCommunications Consulting Engineer Engineers 1563 South Hudson AM FM -TV- CATV -ITFS 3500 North Sherman Blvd. (303) 756 -8456 MILWAUKEE, WISCONSIN 53216 Service Directory DENVER, Colorado 80222 Phone: (414) 442 -4210 Member AFCCE Member AFCCE

COMMERCIAL RADIO CAMBRIDGE CRYSTALS SPOT TOUR FIRM'S NAME HERE HATFIELD & DAWSON MONITORING CO. PRECISION FREQUENCY Id Be Seen by 120.000' Readers- the decision making sta- Consulting Engineers PRECISION FREQUENCY MEASURING SERVICE among them, managers, chief engi- MEASUREMENTS, AM -FM -TV tion owners and Broadcast and Communications SPECIALISTS FOR AM -FM -TV neers and technicians-applicants for Monitors Repaired & Certified 906 - 36th Ave. 445 Concord Ave. am fm tv and facsimile facilities. 103 S. Market St. Seattle, Washington 98122 Cambridge, Mast 02138 '1970 Readership Survey showing 3.2 Lee's Summit, Mo. 64063 (206) 324 -7860 Phone (816) 524 -3777 Phone (617) 876 -2810 readers per copy. eration on 1550 khz, 500 w -D. Action Nov. 1. WGTX(AM)- WQUH(FM) DeFuniak Springs, KWTO-AM-FM Springfield, Mo. (AM: 560 khz, Fla. -(AM: 1280 khz, 5 kw -D; FM: 103.1 mhz, 3 5 kw -DA-N; FM: 98.7 mhz, 100 kw)- Broadcast FM applications kw) -Seeks transfer of control of Euchee Valley Bureau granted asigntnent of license from Ozarks Broadcasting Co. from R. Dean Hubbard (51% Broadcasting Co. to Salina Broadcasting for $1,250,- Ignacio, Colo.-Southern Ute Tribe seeks 91.3 before; 20% after) to Kentucky -Tennessee Coals 000. Sellers: Mildred L. Cox and Lester L. Cox mhz. 10 w., HAAT 55 ft. P.O. address: Southern (49% before; 80% after) for $72,000. Principal: (49.9 %), co -executors of estate of Lester E. Cox. Ute Tribal Affairs Bldg., Ignacio 81137. Estimated Stamper Collins is president and 90% stockholder et al. Mrs. Cox has interest in KOAM -AM -TV construction cost $16,885; first -year operating cost of Kentucky -Tennessee, coal mining company. Ann. Pittsburg, Kan. Mr. Cox has interest in KYTV -TV $10,000. Principal: Leonard C. Burch, tribal coun- Nov. 20. Springfield. Buyers: James Stuart (83.47 %), et al. cil chairman. Ann. Nov. 20. Mr. Stuart has interest in several stations, includ- WTIF(AM) Tifton. Ga. (1340 khz, 1 kw -D, ing KFOR(AM)- KHKS(FM) Lincoln, Neb. and w Calais. Me. -WQDY Inc. seeks 92.7 mhz, 3 kw., 250 -N) -Seeks assignment of license front Radio KMNS(AM) -KSEZ(FM) Sioux City, Iowa (BAL- HAAT 300 ft. P.O. address: 281 Main St., Calais. Station WTIF Inc. to Radio Tifton Inc. for $200,- 8220). Action Nov. 18. Estimated construction cost $46,523; first -year op- 000. Sellers: Carl N. Todd (55 %) and B. F. J. erating cost $3.180; revenue not given. Format: con- Timm (45 %). Mr. Timm owns WANM(AM)- WTCL(AM) Warren. Ohio (1570 khz, 500 w, temp. /MOR. Principals: Robert E. and Mildred WGLF(FM) Tallahassee, WOZN(AM) Jackson- DA- D)- Broadcast Bureau granted transfer of con- Smith (99.9 %), et al. own WQDY(AM) Calais and ville, both Florida; and has interest in WDMG trol of Warren Broadcasting Corp. from John A. WHOU(AM) Houlton. both Maine. Mr. and Mrs. (AM) Douglas and WRMN -AM -FM Warner Baglier (50.1% before, none after) to Niles Subur- Smith also have 99.9% interest in WMKR(AM) Robins, both Georgia. Buyers: William Brown, ban Newspapers Inc. (38.4% before, 88.5% after) Millinockctt, Me. Ann. Nov. 20. Clifton G. Moor and Albert M. Cohen (33.3% for $70.700. Buyer: Niles, a publisher of suburban each). Messrs. Brown and Moor are partners in newspapers, is 100% owned by L. W. Stauffer, who Houlton, Me. -WHOU Inc. seeks 100.1 mhz, 3 engineering consultant firm. Mr. Brown also has owns individually 6.4% of Warren. Action Nov. 20. kw.. HAAT 300 ft. P.O. address: Box 71, Houlton interest in WMOG(AM) Brunswick. Ga. Mr. Co- 04730. Estimated construction hen is general manager of WACX(AM) Austell, KGAL(AM) Lebanon, Ore. (AM: 920 khz, 1 kw- cost $54,599; first -year Broadcast Bureau granted assignment operating cost $3,500; revenue not given. Format: Ga. Ann. Nov. 20. DA-1)- of li- pops Principals: cense from Labanon Broadcasting Co. to Juniper /C&W. Robert E. and Mildred Broadcasting for Seller: Western Smith (99.9 %), et al. (see above). Ann. Nov. 20. WIXO(FM) New Orleans (98.5 mhz, 54 kw)- $340,000. Com- Seeks assignment of license from Advance Commu- munications (100 %), newspaper publishing concern, Sparks, Nev.-Beck Enterprises seeks 98.3 mhz. nications to Peterson Broadcasting Corp. for $335; also owns KATA(AM) Arcata, Calif. Buyers: Gary 3 kw., HAAT minus 385 ft. P.O. address: 2300 000. Sellers: Lawrence J. Gutter (44 %) and Alvin L. and Sharon L. Capps (25% each), Inland Radio Budrow, Reno 89502. Estimated construction cost Golin (40 %) have advertising and public relations (50 %). Gordon L. Capps controls inland Radio. $21,525; first -year operating cost $36.000; revenue interests in Chicago. Buyer: Jon C. Peterson Capps family has interest in KSRV(AM) Ontario, $48.000. Format: C&W /pop /folk /jazz. Principals: (100%) is also seeking assignment of license of Ore. and new FM in Twin Falls, Iowa (BAL- 8159). Donald S. Beck (92.5 %), et al. Mr. Beck is ac- WYLD(AM) New Orleans. Mr. Peterson also has Action Nov. 18. count executive at KWRL(AM) Reno and has ma- interests in outdoor advertising, electric sign manu- interest and campground in Orlando, Fla. area. WTMA(AM)- WPXI(FM) Charleston, S.C. (AM: jor in outdoor advertising company. Ann. facturing 1250 5 -D, I 95.1 10 20. khz, kw kw -N; FM: mhz, kw) Nov. 20. Ann. Nov. -Broadcast Bureau granted assignment of license from Turner Communications Corp. to Charleston Ship Bottom, N.J.- Jersey Shore KIKN(AM) Simon, Tex. (1590 khz, 1 kw -D, Broadcasting Communications Corp. through exchange Corp. seeks 100.1 mhz, 3 kw., 500 w -N -Seeks assignment of license from Dy- of stock HAAT 300 ft. P.O. to address: 20 I St., Seaside Park, N.J. 08752. namic Broadcasting Corp to Allen E. Schepper for amounting $502,790. Sellers: R. E. Turner III, Esti- Saunders, Jim Thrash, et al. mated construction cost $77,950; first -year operating $500,000. Sellers: R. Miller Hicks, Sam Winters, William own WTCG cost $63,770; revenue $70.000. Format: contcmp/ Neal Spelce, and C. Ronald Rogers (25% each). (TV) Atlanta and WGOW(AM) -WYNQ(FM) Chat- tanooga. Buyers: Jack Rice (36.9 %), Charles E. MOR /top 40 /rock. Principals: Joseph .1. Sales of Dynamic's other station, KJOE(AM) Knox Sr. et al. Messrs. and wife Elizabeth M. and son Joseph Jr. and his Shreveport. La., is pending before FCC. Buyer: Smith (29.7 %), Rice and Smith, for- wife Joan B. (75% jointly). Brent G. McNally Mr. Schepper is former executive of Capital Cities mer stockholders of Turner Communicattons, have (25 %). Mr. Knox Sr. and wife own Communications. Ann. Nov. 20. interest in advertising company. Mr. Rice also has candy manu- interest in coal company. facturing and retail store. Knox is antique store and real Mr. Jr. branch estate manager of savings and loan association; his wife. KUTA(AM) Blanding, Utah (790 khz, I kw-D) firm (BAL- 8240). Action Nov. 18. -Seeks assignment of license from San Juan Broad- law student. Mr. McNally is security manager of WTAP -TV (ch. 15) Parkersburg, W. Va.- department store. Ann. Nov. 22. casting Co. to Blue Mountain Broadcasting for Broadcast Bureau granted assignment Sellers: Robert D. and -Don Holmes. of license $90,000. Willa from Broadcasting Services to PMA Communica- Aberdeen. S.D.- Dakota -North Plains Corp. seeks Calvin and Carolyn Black. Messrs. Holmes and tions Black have interest in for $300.000. Seller: R. L. Drake (100%). 94.9 mhz, 40.4 kw.. HAAT 202 ft. P.O. address: KPGE(AM) Page, Arizona. Buyers: George R. Abets, Sherman A. Buyers: George (51 S. Grimm and Box 910, Aberdeen 57401. Estimated construction C. Walton %), Edward eight Parkersburg and central businessmen cost Boyle and Earl E. Stevens (24.5% each). Ohio $54,319; first -year operating cost $10.000; reve- Mr. Wal- (10% each). Mr. Abets has interest in food nue $15.000. Format: ton is announcer, salesman and copywriter, Mr. process- duplicating AM 100%. Prin- ing firm and Mr. Grimm is general manager cipals: L. T. Lausten, president (82 %), Stevens is announcer and salesman both at KUTA. of et al. own WTAP -TV (BALCF -552). Action Nov. 15. KKAA(AM) Aberdeen. Dakota -North Plains is di- Mr. Boyle owns insurance and investment com- versified printing company. Ann. Nov. 22. panies. Ann. Nov. 20. Huntingdon, Tenn. -Magic Valley Broadcasting Co. seeks 100.9 mhz, 3 kw HAAT 300 ft. P.O. address: 439 Mebanewood Dr., Huntingdon 38344. Actions Facilities changes Estimated construction cost $33,647; first -year op- erating cost $36.274; revenue $72,753. Format: KTRI(AM) Sioux City, Iowa (1470 khz, 5 kw)- C &W. Principal: Mr. Vickcrs (100%) owns auto Broadcast Bureau granted assignment of license TV application dealership, farm and rental company. Ann. Nov. 22. from Sioux City Broadcasting Co. to Radio Com- munications Inc. Consideration: $400,000. Sellers: WSAV -TV Savannah, Ga. -Seeks CP to change Philippi, W.Va. Alderson -Broddus John C., Lennon, Eugene F. and Fred T. Kelly, aur. ERP to 20 kw and HAAT to 1476 ft.; change - College trans. location to Sawdust Pike and Little Neck seeks 91.3 mhz, 10 w., HAAT 46 ft. P.O. address: four brothers. Kellys have no other broadcast in- Rds., Pooler- Burroughs 12 Box 456, Philippi 26416. Estimated terest. Buyers: Carl K. Kjeldseth, president (30 %), Division, miles west of construction Savannah. Ann. Nov. 20. cost $5.178; first -year operating cost $1.000. Prin- Chesterman Co. (51 %) and Merle D. Oakes, vice cipal: Nicholas Loudin, advisor. Ann. Nov. 20. president (19%) own KRIB(AM) Mason City, Iowa. Cy B. Chesterman and son Cy W. own AM applications Chesterman Co., soft drink bottling concern in FM actions Sioux City. Mr. Kjeldseth is general manager and WQYK Tampa, Fla. -Seeks mod. of CP to make Brattleboro. Southern Vermont Broadcasters. Mr. Oakes is sales manager at KRIB (BAL-8266), changes in MEOV's Ann. Nov. 21. Vt.- Action Nov. 18. Broadcast Bureau granted 96.7 mhz. 3 kw. HAAT KOLM Rochester, Minn. -Seeks CP to make 169 ft. P.O. address: Box 819, Brattleboro 05301. KCMT -FM -TV Alexandria and KNMT Walker, changes in ant. system, increase tower height and Estimated construction cost 532.409; first -year oper. both Minnesota -Broadcast Bureau granted trans- increase radiation efficiency during non-critical ating cost $2,976; revenue $10.000. Principal: John fer of control of Central Minnesota Television Co. hours. Ann. Nov. 21. K. Healy, president and general manager of WTSA- from Thomas Barnstuble Jr., Bruce Barnstuble, Har- (AM) Brattleboro. (BPH- 9038). KVYL Holdenville, Okla. -Seeks CP to make Action Nov. 15. ris Widmer, Philip Vogel and Rozel Barnstuble as changes in ant. system. Ann. Nov. 19. *Madison, Wis. - Back Porch Broadcasting executors to same parties as trustees. (BT -7538). Broadcast Bureau granted 89.7 mhz, 2.85 kw. HAAT Action Nov. 18. WEKO Cabo Rojo. Puerto Rico -Seeks mod. of 149 ft. P.O. address: R.R. 2, Midtown Road, Madi- son 53711. Estimated construction cost $3,200; first - year operating cost $6.800. Principal: Michael O'Connor, president (SPED -1816). Action Nov. 14. SOUTH EAST -- SINGLE STATION MARKET FM start KHEX Yuba City. Calif. -Authorized program FULL AM / FM -- 2 X GROSS operation on 103.9 mhz, ERP 3 kw, HAAT 110 ft. Action Nov. 12. An exclusive offering of the only facility in a county of 28,000 popu- lation; also dominant coverage of a 2nd market. Good cash flow. Ownership changes Can be purchased on terms for stock; or cash for assets. Asset price $500,000 including studio /Tx real estate. Applications

WWFL(AM) Clermont, Fla. (1340 khz, 1 kw- L. D, 250 w -N) -Seeks transfer of control of Lake CECIL RICHARDS, INC. County Broadcasting Corp. from J. Olin Tice Sr. and Jr. (100% before; none after) to Leisure Time Media Brokers Communications Inc. (none before; 100% after) for $165,000. Sellers: Messrs. Tice Sr. and Jr. own Radio - TV - Newspapers WCAY(AM) Cayce, S.C. Buyers: Joseph F. Mc- P.O. Box 19306 Washington, Inerney, Henry A. Berliner Jr and Richard M. D.C. 20036 Messina (t/3 each) also own WDMV(AM) Poco- Call "Lud" Richards: (202) 296 -2310 moke City, Md., and WIVI -FM St. Croix, Virgin Islands. Ann, Nov. 20.

E oadçastlrc, Dec 2 15, 1 49 CP to make changes in nighttime DA pattern. Ann. Kraushaar to serve as presiding judge; scheduled Nov. 19. hearing for Jan. 27, 1975. Action Nov. 19. Call letters AM actions Procedural rulings WBRI Indianapolis -Broadcast Bureau granted Sacramento, Calif., FM proceeding: Royce Inter- Applications Broadcasting, seeking new FM (Doc. CP to install new aux. trans. with 1 kw DA -D national Call Sought by (BP- 19832). Action Nov. 15. 19611) -AU Lenore G. Ehrig rescheduled hearing for Dec. I1, in lieu of Dec. 20. Action Nov. 13. WGUF Gulfport. Miss. - Broadcast Bureau New TV granted mod. of CP to change ant.-trans. site to Glenwood Springs, Colo., FM proceeding: Colo- KOSD -TV State Board of Directors for 1500 22nd St., Gulfport, and change main studio rado West Broadcasting and Glenwood Broadcasting Educational Television, location and remote control point, to be determined; (KGLN[AMI), competing for 92.7 mhz (Dots. 19588- Lowry, S.D. conditions (BMP- 13879). Action Nov. 15. 9)- Review board denied petition by Colorado West to add character qualifications issue against Glen- New AM wood Broadcasting. Action Nov. 18. AM starts WEQO Country Roads Broadcasting WDAX(AM) McRae, Ga., renewal proceeding: Corp., Whitley City, Ky. Following stations were authorized program op- Entertainment Communications (Doc. 20013) -AU erating authority for changed facilities on date Earnest Nash scheduled hearing to commence on New FM's shown: KKYX San Antonio, Tex. (BP- 19,482), Jan. 6, 1975, in Atlanta, and ordered that no more KPAS El Paso Broadcasting Corp., Nov. 12; KTNC Falls City, Neb. (BP- 19,159), Nov. postponements would be permitted. Action Nov. 19. El Paso, Tex. Deerfield, Va. (BP- 19,678), Nov. 11; 7; WABH WCFL(AM) Chicago, renewal proceeding: Chi- WKET Kettering City School District, WEGA Vega Baja. Puerto Rico (BP- 19,486), Nov. Kettering, Ohio Nov. cago Federation of Labor and Industrial Union 4; WNVY Pensacola, Fla. (BP- 19,707), 12; 20064) granted request three Addison Jasper, Ala. (BP- 19,607), Nov. 8. Council (Doc. -FCC of WCVM Broadcasting, WWWB Chicago public interest groups for waiver of FCC's Middlebury, Vt. procedural rules to permit them to present facts WVMH-FM Mars Hill College, FM action and issues on whether license renewal of WCFL Mars Hills, N.C. is in public interest. Stating that they did not have WLOX Biloxi- Miss. -Broadcast bureau granted to groups WAHS Avondale School District, financial resources proceed. requested Mich. mod. of license to operate trans. by remote control that commission waive three of its rules dealing Auburn Heights, from DeBuys Rd.. Biloxi (BRC- 3742). Action Nov. with hearing process. Action Nov. 15. WJJR-FM Buffalo Valley Broadcasting 14. Co., Mifflinburg, Pa. Lake Charles, La., FM proceeding: United Broad- cast Industries, Dixie Broadcasters Amalgamated Existing AM FM starts Research and Development and D. J. of Lake WUSS WLDB Atlantic City, N.J. authorized program Charles. competing for new FM (Docs. 20114-7) Following stations were - Existing FM's operating authority for changed facilities on date ALJ Byron E. Harrison scheduled hearing for Jan. shown: KSML Truckee, Calif. (BPH- 9169), Nov. 7, 1975. Action Nov. 15. WGTC WTTV -FM Bloomington, Ind. II; KXXY Oklahoma City (BPH -9050), Nov. 8; Carlisle, Pa., FM proceeding: WIOO Inc., seeking WSCQ WAEK West Columbia, S.C. 8; -FM WJKL Elgin, Ill. (BPH -9100), Nov. WTTN new FM (Doc. 19468) -Review board denied as ir- WNTQ WDDS -FM Syracuse, N.Y. Watertown. Wis. (Doc. #19,161), Nov. 11; WVUD- relevant request by WIOO Inc. that official notice FM Kettering, Ohio (BPH -8547), Nov. 8; WWWB- be taken of criminal indictment for fraud of Alex- FM Jasper, Ala. (BPH- 8769), Nov. 8. ander Contract, former applicant for FM in Car- Grants lisle. Action Nov. 15. Call Assigned to Rico, proceeding: Cavallaro Broad- Puerto AM FM's casting Corp., competing for 1030 khz, at San New In contest Juan; Figueroa and Associates, at Rio Grande; KACV-FM Amarillo Junior College Boricua Broadcasting Corp., at San Juan; Vieques District, Amarillo, Tex. hearing Radio Corp., at Isabel Segunda (Docs. 19897 -8, KCSD Chinle Elementary School Designated for 19900 -1) -AU Chester F. Naumowicz Jr. deferred District, Chinle, Ariz. to Tallahassee Fla., FM proceeding: Capital City action on petition by Vieques Radio amend its KVLR Knutson -Leighton, Detroit FM. Phillips Radio and Amrad Corp., competing for application to specify new frequency, until Vieques Lakes, Minn. 103.1 mhz (Docs. 20237 -9)- Broadcast Bureau des- files affidavit as to what consideration has been promised or received in connection with its amend- WSLY Grantell Broadcasting Co., ignated for hearing mutually exclusive applications. York, Ala. Issues include financial and ascertainment qualifi- ment. Action Nov. 20. FCC denied application by cations. Action Nov. 19. Boricua for review of review board order that en- larged issues against Figueroa. Action Nov. 12. Existing FM's Richlands, Va., FM proceeding: Clinch Valley WIRX WSJM -FM St. Joseph, Mich. and Knob Broadcasters, KUPY(AM) Puyallup, Wash., renewal proceed- Broadcasting Corp. High WJAI WCTM -FM Eaton. Ohio competing for 105.5 mhz (Does. 20240-1)- Broad- ing: KAYE Broadcasters (Doc. 18929) -FCC ruled cast Bureau designated for hearing applications of on requests by KAYE Broadcasters for clarification, KIMN-FM KFML -FM Denver Clinch Valley and High Knob. Motion by Poca- and Benedict P. Cottone for reconsideration, of WDMT WELW -FM Cleveland hontas Broadcasting Co. to stay processing of High FCC's exclusion of Cottone from any further par- Knob's application was dismissed. Action Nov. 15. ticipation as counsel. FCC concluded that exclu- sion of Cottone from this hearing was not disci- plinary or punitive matter and that Cottone's re- Case assignments quest for reconsideration of that order should be denied. Action Nov. 20. WEAU Inc., (Doc. 19927) -ALJ Herbert Sharfman Chief Administrative Law Judge Arthur A. Glad- in initial decision granted WEAU -TV one -year li- following assignments on date shown: stone made Dismissed cense and fined it 51,000 because of its "network KSWR(AM) Rifle, Colo., renewal proceeding: Oil clipping" practices. Ann. Nov. 19. Shale Broadcasting -Co. (Doc. 20231)- Designated Buena Vista, Va., AM proceeding: Harry R. Pey- AU Walter C. Miller to serve as presiding judge, ton and WANV Inc., competing for 1270 khz at and scheduled hearing for Jan. 27, 1975. Action Buena Vista (Dots. 20036-7) -AU Thomas B. Fitz- Nov. 13. patrick terminated proceeding by granting applica- tion of WANV Inc. Peyton application dismissed Fines Philadelphia, Miss., FM proceeding: Philadelphia for Oct. 24. WANV Inc. granted 1270 khz, I kw. P.O. Broadcasting Co. and H & G C Inc., competing address Box 97, Waynesboro. Va. 22980. Estimated 20219 Designated AU Jay KDON(AM) Salinas, Calif.- Broadcast Bureau 102.3 mhz (Dots. -20)- construction cost $50,000; first -year operating cost notified Forrest Cal- Central Corp. that it incurred A. Kyle as presiding judge, and scheduled hearing $50,000; revenue none. Principals: Mr. Robert Rog- 13. apparent liability for forfeiture of $1,000 for fail- for Feb. 3, 1975. Action Nov. ers, president, et al. (100 %). WANV Inc. is licensee ing to operate with authorized power and failing St. Charles and Florissant, Mo.. FM proceeding: of WANV(AM) Waynesboro, Va. Action Nov. 20. to have operator signed on duty in operating logs. Contemporary Media, St. Charles Broadcasting Co., Action Nov. 14. Changing Waves, all for St. Charles; and Florissant Initial decision Broadcasting Co.. Florissant, competing for 97.1 WSMB(AM) New Orleans- Commission denied (Dots. Designated AU David I. WEAU -TV Eau Claire, Wis., renewal proceeding: application of Peter H. Beer for review of Sept. mhz 20226-9)- 13 Broadcast Bureau ruling denying his fairness doctrine complaint against WSMB. FCC said that criticism of official's wisdom, judgment or actions SUBSCRIBER is not necessarily personal attack. Action Nov. 13. Please send WNEW -FM New York- Broadcast Bureau noti- SERVICE fied Metromedia Inc. that it incurred apparent lia- 3 years $60 bility for forfeiture of $500 for permitting opera- tor not holding proper form of license to be in Broadcastingo 2 years $45 charge of trans. Action Nov. 14. The newsweekly of broadcasting and allied arts 1 year $25 WIFM -AM -FM Elkin, N.C.- Broadcast Bureau Canada Add $4 Per Year notified Tri- County Broadcasting that it incurred Foreign Add Per Year apparent liability for forfeiture of $750 for operating $6 stations with power in excess of that authorized. Name Position 1975 Cable Action Nov. 14. Sourcebook $10.00 WRMT(AM) Rocky Mount, N.C. -Broadcast Bu- (If payment with reau ordered Atlantic Radio Corp. to forfeit $2,000 Company order: $8.50) for operating at unauthorized times. Action Nov. 14. Business Address 1975 Yearbook $17.50 WSJS(AM) Winston -Salem, N.C. -Broadcast Bu- reau notified Triangle Broadcasting Corp. that it Home Address (If payment with incurred apparent liability for forfeiture of $1.000 order: $15.00) for operating with ant. Input power in excess of that authorized or by making incorrect Zip Payment enclosed entries in City State log. Action Nov. 13. Bill me WSTA(AM) Charlotte Amalie, V.I. -FCC re- D.C. 20036 duced from S2.000 to S1,000 forfeiture assessed BROADCASTING. 1735 DeSales Street, N.W., Washington, against V.I. Industries. licensee of WSTA, for J broadcasting lottery announcements. Fine was re- ADDRESS CHANCE: Print new address above and attach label from a recent issue, or print old address duced because of financial hardship. Action Nov. including zip code. Please allow two weeks for processing. 19.

Broadcasting Dec 2 1974 50 Other action Summary of broadcasting

WMRE(AM) Monroe, Ga.- License forfeited and FCC tabulations as of Oct. 31, 1974 call letters deleted; application for renewal denied CP's CPs by commission. Ann. Nov. 19. On air on Total not Total - Licensed STA' air on air on air authorized** Commercial AM 4,403 2 17 4,422 54 4,476 Allocations Commercial FM 2,548 0 57 2,605 166 2,771 I Educational FM 685 0 26 711 92 803 Petitions Total radio 7,636 2 100 7.738 312 8,050 FCC received following petition to amend TV table Commercial TV 698 1 11 710 34 757 of assignments (ann. Nov. 22): VHF 507 1 6 514 5 521 5 196 29 236 Helix Corp. to assign ch. 18 to UHF 191 0 Double -Seeks TV 221 0 18 239 9 252 St. and substitute ch. 56 for ch. 18 at Educational Louis, 0 7 95 2 98 Edwardsville, Ill. (RM- 2477). Ann. Nov. 22. VHF 88 UHF 133 0 11 144 7 154 FCC received following petition to amend FM Total TV 919 1 29 949 43 1,009 table of assignments (ann. Nov. 19): J. Boyd Ingram, Jackson. Miss. -Seeks to assign Special temporary authorization Includes oft-air licenses ch. 269A to Raymond, Miss. and delete ch. 269A from Canton. Miss. (RM- 2237). W55AB Riverhead, N.Y. -Broadcast Bureau Alabama; United States Cablevision Corp., Cham- Actions granted CP for translator on ch. 55, rebroadcasting blee (CAC-4017) and Doraville (CAC -4018), both FCC took following actions on FM allocations: WSNL -TV Patchogue, N.Y. (BPTT- 2633). Action Georgia; Belle Glade Community Television Co., Fla. Bridgeport Cable TV, California -Broadcast Bureau proposed amend- Nov. 13. South Bay, (CAC -4049); City, Bridgeport, Neb. (CAC-4052); Central Plains Cable ment exchanging ch. 253 for 276A at Cathedral Paw Paw Lake 253 at El Centro, and ch. 276A for 252A TV, Gregory, S.D. (CAC-4106); ch. 298 for Area Cable TV Co., Coloma township (CAC -4112) at Indio. Action was in response to petition by licensee Cathe- Cable and Watervliet (CAC-4114), oth Michigan; Noble Glen Barnett, of KWXY -AM -FM - proposing to substitute Class B for Class Cable TV, Kendallville Ind.(CAC4131); Madison dral City, 165), - 20242). Action Nov. 12. ville Cablevision, Madisonville (CAC Earl A channel (Doc. Applications ington (CAC-4166); Morions Gap (CAC-4167) and Pearsall, Tex.- Broadcast Bureau proposed Following operators of cable TV systems requested portions of unincorporated areas of Hopkins coun- assignment of ch. 237A as first assignment to ty (CAC -4168), all Kentucky; Nationwide Cablevi- that channel at Uvalde, Tex. and certificates of compliance, FCC announced Nov. 20 Pearsall, deleting (stations listed are TV signals proposed for car- sion, Millbrae, Calif. (CAC-4186); Teleprompter of it at Uvalde with ch. 285A. Action was replacing riage): Va., Slate Creek Va. (CAC -2947); Michigan Cable in response to petition by Walter H. Herbort Jr. TV, Ypsilanti (LAC -3496) dna Ypsilanti township and Ramon Montemayor, licensees of KVWG Ceres Cable Co., 212 N. Irwin St., Hanford, (CAC -3497), both Michigan; Cable TV Service Co., Pearsall. Action Nov. 11. Calif. 93230 for Ceres (CAC-4485) and Stanislaus 'feutopolis, Ill. (CAC -3609); Satellite Systems Corp., county (CAC-4486), both California: Add KMUV- Redstone Arsenal- Huntsville, Ala. (CAC-3726); Lake TV Sacramento, California. Cable TV, Painesville township, Ohio (CAC -3792); of Hayward, and LVO Cable of San Cable Antenna Systems, Seymour Johnson AFB, LVO Cable 3796); Palm Springs, Rulemaking Leandro Box 3423, Tulsa, Okla. 74101, for Hay- N.C. (CAC- Warner -CCC, Calif. ward (CAC-4502) and San Leandro (CAC-4503), (CAC- 3798); Loganville Cable TV, Loganville bor- Actions both California: Add KMUV -TV Sacramento, ough, Pa. (CAC- 3818); Teleprompter of Manatee California. County, Holmes Beach (CAC -3940), Anna Maria FCC adopted rule changes permitting TV stations (CAC -3942) and Bradenton Beach (CAC- 3941), all to broadcast vertical interval reference signal to West Hawaii Cable Vision, Box 362, Hilo, Hawaii Florida; Ultra Corn of Rockmart, Rockmart (CAC - monitor color quality of their transmissions (Doc. 96720, for Captain Cook (CAC-4475), Kailua -Kona 4194) and unincorporated areas of Polk county 19907). Action Nov. 12. (CAC-4476), Keauhou (CAC-4477), .Kalaoa (CAC - (CAC-4195), both Georgia; Ultra Corn of Okmul&ee, 4478), Waikoloa (CAC-4479), Kawaihae -Puako Ukmulgee, Okla. (CAC-4199); Warner Cable of Fox Commission amended its rules to reduce required (CAC-4480), Honaunau (CAC-4481), Kealakelua River Valley, Oshkosh, Wis. (CAC-4204); Tele -Cable inspection, calibration and testing of TV remote (CAC-4482). Holualoa (CAC-4483) and Kamuela of Thom- A -Lex, unincorporated areas of Davidson control equipment and trans. from five days per (CAC-4484) all Hawaii: Add KHON -TV, KITV, county, N.C. (CAC-4206); Fort Smith TV Cable Co., week to once each week. It also deleted require- KHET Honolulu. Ft. Smith, Ark. (CAC-4210); Wonderland Ventures, ment for trans. backup facilities. Action Nov. 19, Mt. Morris, Mich. (CAC-4215); Enterprise -Joseph Emmitsburg Cable TV, 2661 Garfield Ave., Silver Enterprise (CAC-4256) and Joseph Spring, Md. 10910, for Emmitsburg, Md. (CAC- Cablevision, 4487): WMAR -TV, WMPB, WBAL -TV, WJZ-TV, (CAC-4257), both Oregon. Translators Baltimore,; WRC -TV WTTG, WETA-TV, WMAL- Gibson City, 111. -FCC denied application of Ca- TV, WTOP -TV Washington; WWPB, WHAG -TV, ble Television Co. of Illinois for certificate of com- Hagerstown, Md.; WITF -TV Hershey, Pa. pliance to add WSNS -TV Chicago to its cable sys- Applications tem at Gibson City. Gibson City is located in Wolverine Cablevision 357 W. Columbia Ave., Springfield- Decatur -Champaign major TV market. Northern Television, Delta Junction Pipeline Battle Creek, Mich. 49015, for Albion, Mich. (CAC- 4474): Application was opposed by Midwest Television, Camp, Alaska -Seeks ch. 55, rebroadcasting Add WGN -TV Chicago; CKLW Windsor, licensee of WCIA Champaign. FCC said Cable Tele- KFAR-TV and KTVF Fairbanks, Alaska (BPTT - Ontario. vision Co. of Ill. already carries three grandfathered 2737). Ann. Nov. 19. Canandaigua Video Corp., Box 311, Liberty, N.Y. distant independent signals. Action Nov. 12. WLUC Inc., Manistiquc, Mich. -Seeks ch- 55, 12754, for Canandaigua N.Y. (CAC-4490): WROC- Bellaire and Neffs, Ohio-Commission granted rebroadcasting WLUC -TV Marquette, Mich. TV, WHEC -TV, WOKR, WXXI Rochester, N.Y.; certificates of compliance to Bellaire Tele Cable Co. (BPTT- 2739). Ann. Nov. 22. WSYR -TV, WHEN -TV, WNYS Syracuse, N.Y.; WOR -TV, WPIX -TV N.Y. to add WOUC -TV Cambridge, Ohio, and WPGH- KIOJD. KI2JN Schurz, Nev.- Broadcast Bureau TV Pittsburgh on its cable system at Bellaire and granted CP's for translators on ch. 10, rebroadcast- K & K Cable TV 4th St. and Second Ave., Devils Neffs (CAC -3000, 3018). Action Nov. 21. ing KCRL -TV, ch. 12, rebroadcasting KTVN, both Lake, N.D. 58301, for Devils Lake (CAC- 3531): De- Perkasie and Sellersville, Pa.- Commission grant- Reno (BPTTV-50834). Action Nov. 7. lete CKY Brandon, Manitoba, and add CBWT Win - ed applications Suburban Cable for nepeg, Manitoba. of TV Co. cer- KIOJC Silver Springs, Nev.- Broadcast Bureau tificates of compliance to reinstitute service and to granted CP for translator on ch. 10, rebroadcasting Chester County Broadcasting Co., Box 231, add three signals to its 12- channel cable systems in KCRL -TV Reno (BPTTV -5063). Action Nov. 7. Coatesville, Pa. 19320, for East Fallowfield town- boroughs of Perkasie and Sellersville, located in ship, Pa. (CAC-4488): Add WOR -TV, WPIX -TV Philadelphia -Burlington, N.J. major TV market. Ac- South Lane Television, Cottage Grove, Ore.- New York. tion Nov. 13. Seeks ch. 69, rebroadcasting KPTV Portland, Ore. (BPTT- 2731). Ann. Nov. 18. Shows Inc., 360 S. Monroe St., Denver 80209, Seattle- Commission granted applications of Unit- for North Versailles townshop (CAC -4493), Wilkins ed Community Antenna Systems and Community township (CAC-4494), Trafford borough (CAC-4495), Telecable of Seattle for certificates of compliance Actions East McKeesport borough (CAC-4496), East Pitts- to add CHAN -TV Vancouver, British Columbia, to KOVMB Marshall and Pilot village, and Kl 1MG burgh borough (CAC-4497), Churchill borough their cable systems in Seattle. Action Nov. 19. St. Mary and Pitkas, all Alaska- Broadcast Bu- (CAC-4498), Turtle Creek borough (CAC-4499), reau granted CP for translators on chs. 9 and 11 Rankin borough (CAC-4500) and Braddock borough Other action respectively, rebroadcasting -TV Bethel, (CAC-4501). all Pennsylvania: Add WKBF-TV KYUK Lyons and McPherson, Kan. Alaska (BPTTV -5079 -8t)). Action Nov. 14. Cleveland; WUAB, Lorain, Ohio. -Commission author- ized Lyons CATV and McPherson CATV, operators K6OAR Alturas and Likely, Calif.- Broadcast Bu- Coastal Cable Co., Drawer B, Jackson, Tenn. of cable systems in Lyons and McPherson respec- reau granted CP for translator on ch. 60, rebroad- 38301, for Atlantic Beach, S.C. (CAC-4489): tively, to continue to carry WDAF -TV Kansas City, casting KMED -TV Medford, Ore. (BPTT- 2691). WWAY-TV, WECT, WUNJ -TV Wilmington, N.C.; Mo., in place of distant signal of KWGN -TV Den- Action Nov. 14. WCIV, WCSC -TV, WITV, WCBD -TV Charleston, ver. Action Nov. 19. S.C.; WBTW, WJPM-TV Florence, S.C.; WIS -TV KO8IF Clifton, Kan. -Broadcast Bureau granted Columbia, S.C.; WRET -TV Charlotte, N.C. CP for translator on ch. 8, rebroadcasting KHAS- In contest TV Hastings, Neb. (BPTTV -5020). Action Nov. 14. Community Tele- Communications Box 10727, Uni- versity Park Station, Denver 80210, for Vernal Manchester, N.H.-AIJ Herbert Sharfman termi- KlIMF, K13MY Quarts creek, Pipe creek. Bobtail (CAC-449I) and Uintah county (CAC-4492), both nated proceeding since Continental Cablevision of creek and Libby dam site trailer park, Mont.- Utah: Add KTXL Sacramento, Calif.; KTVU Oak- New Hampshire and United Cable Co. of New Broadcast Bureau granted CP for translators on land. Calif. Hampshire have agreed to settlement (Doc. 20029). ch. I1, rebroadcasting KSPS -TV, and on ch. 13, Action Nov. 12. rebroadcasting KREM -TV, both Spokane, Wash. Certification actions (BPTTV -5098 -9). Action Nov. 5. Rulemaking K6OAQ Eureka, Nev.- Broadcast Bureau granted CATV Bureau granted following operators of translator cable TV systems certificates of compliance: Tele- Commission deleted its mandatory origination rule CP for on ch. 60, rebroadcasting KTVN prompter of Manatee County, portions Reno (BPTT- 2556). Action Nov, 11. of Manatee and adopted new rules requiring any cable system county (CAC -3943) and Bradenton (CAC-3944), with 3,500 or more subscribers to have equipment K55A0 Panaca. Nev. and K67AL Ely, Nev.- both Florida; Platte County Communications Co., available for local production and presentation of Broadcast Bureau granted CP for translator on chs. Weston, Mo. (CAC -3985); Auburn Telecable Corp., cablecast programs, and to permit local nonopera- 55 and 67, rebroadcasting KLVX Las Vegas (BPTT - unincorporated areas of Lee county (CAC -3997 tor production and presentation of such programs 2645-6). Action Nov. 11. Auburn (CAC -3998) and Opelika (CAC -3999), all (Doc. 19988). Action Nov. 22.

Broadcasting Dec 2 1974 51 See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details.

RADIO Help Wanted Announcers Help Wanted Technical Continued Continued Engineer /A Combo, for top rated West Texas C 8 W. New equipment, maintenance & airwork Help Wanted Management Small market Maryland station. Immediate opening required. Send resume 8 salary requirements to Box for first phone announcer with programing ability. N -16, BROADCASTING. Sales -oriented Manager for Pacific Northwest country Must have a car. Box N -13, BROADCASTING. western daytimer. Excellent opportunity. Salary and Radio engineer /technician with first phone needed by commission. Send resume to Box M -174, BROAD- Numbers needed! Got 'em and making $10,000? Get KYAK, Anchorage, Alaska, for 50,000 -watt DA II, two CASTING. 'em here and make $12,000! Making $12,000? What tower AM adding 25,000 watt ERP FM in 1975. You do you need? We're Modern Country in 170,000 will work and orient under experienced, long time Aggressive salesperson for small- market, recreational metro -area. Need morning or afternoon drive. Send chief. Air ability could be helpful. $1,100 per month, area daytimer. Account list established. Potential for resume. An equal opportunity employer. Box N -20, medical /vacation benefits and assistance in relocating advancement to Sales Manager and /or Station Man- BROADCASTING. minimum offer for experienced man. 2800 E. Dowling ager. Management level includes profit sharing. Have Road, Anchorage, 99507. 907- 344 -2522. Mr. Fleming. the potential? All details and history first letter. Box Announcer for top rated medium market Texas con N -8, BROADCASTING. temporary station. Top salary, retirement, hospitaliza- Chief engineer. WHK 5 KW DA -N WMMS 32 KW -FM tion, and other benefits. Send resume, picture in Cleveland, Ohio. Experience in directional, FM and Immediate opening for motivator sales manager. Need complete confidence. Start the new year with a good audio required. An equal opportunity employer. Salary a hard -working pro. Enjoy the benefits of the Big Sky opportunity. Box N -24, BROADCASTING. open, commensurate with experience. Address resume Country and be pleasantly surprised at the salary. to Tom L. Bracanovich, WHK /WMMS, 5000 Euclid, KOYN, Box 956, Billings, MT. Radio as a ? Willing to learn all facets of Cleveland, OH 44103. radio? Married persons preferred. First ticket re- Sales Manager- Southeast. CCA, media -merchandising quired. If interested contact program director, Art Immediate opening for 1st class engineer for eastern firm, 21st year, successful operation, has new opening Brooks, KPOW, Box 968, Powell, WY 82435. An AM station. Send resume to WSER, Inc., P.O. Box for mature, Southern broadcaster. Clients: radio, tele- Equal Opportunity Employer. 38, Elkton, MD 21921. vision, newspapers, CA7V. Residence required. Ter ritory: Alabama, Georgia, Louisiana or Mississippi. A for aggressive MOR music station in beau- WSTU, Stuart, Florida looking for chief engineer. Management experience, asset, not requirement. Sales tiful vacationland where there are no big city prob- Work with professionals on Florida's Gold Coast. Be- experience, mandatory. Well- groomed, ability to ad- lems. Require conversational DJ format and more tween Fort Pierce and West Palm Beach. Five figure dress, motivate groups of clubwomen. On -the- street than three years experience. No beginners. Contact salary. Many extra benefits. Send resume to Harvey sales experience required. Full -time travel ecessitates Charlie Persons, KVBR, Brainerd, MN. Glascock, President, P.O. Drawer 417, Stuart, FL late -model car. Self- starter, ambition ands need for 33494. $25,000 minimum income. Salary during training, sub- Mature, experienced person for news and DJ com- stantial draw thereafter. No ceiling, earning potential. bination. MOR format. Apply to George Taylor, WALE, Chief engineer. Southeast, AM /FM. Experienced in Reply, pie, full detail, background. Applicants subject Fall River, MA 02722. EOE. proof, FCC, maintenance, transmitting, remote con- to careful scrutiny. Apply John Gilmore, president, trol, audio equipment. No air or board work. Send resume Community Club Awards, Box 151, Westport, CT Southeast Medium Market. Top notch country station including references, salary requirements to Jim Ragan, 1202 Stahlman Building, Nashville, TN 06880. 203. 226.3377. needs morning drive personality, a mature entertainer and real communicator. The right person would double 37201. Expanding radio and television group needs two ex. as PD. If you are interested in a real people radio Midwest 5k seeks qualified chief engineer. If you ceptional account executives. If you have earned a station and can handle replacing a real professional, /lk degree in the past three years, have superior intelli- send tape and resume to Buster Pollard, P.O. know the Rules, can handle full responsibility and WBHP, have call the Manager, gence and the desire to get ahead, you may be one Box 547, Huntsville, AL 35804 /Equal opportunity em- some directional experience, of the two. Contact Rick Davenport, Ron Curtis and ployer. 812 -425 -2221. E.O.E. Company, 5725 East River Road, Chicago, IL 60631. Wanted chief engineer. Must be tops in character and Experienced Announcer for #1 station will earn ability. Big gospel AM station in southwest. Send No. 1 rated station in fine Southeastern market needs $10,000. 15,000 first year. Sales opportunity also, will resume to Box 5283, Longview, TX 75601. sales manager. Station is black -formatted and requires train if necessary. Excellent growth opportunity. Send a person with heavy sales background with some ex- resume, air tape to GM, WDXI, Jackson, TN 38301. perience in selling black radio. We'll pay what it takes Help Wanted News to get the right person. Contact Rick Davenport, 312- The Best is looking for the Best. WIOD, South Florida's 693.6171. dominant full- service MOR station, is looking for the Morning shift plus news. Serious attitude news and best afternoon -drive person in the United States. work. Some college radio preferred. Small market. Help Wanted Sales Our location and facilities are the finest in the Northeast. Box M.219, BROADCASTING. country (we do our thing on our own island in the News director. Midwest Very Northeast Group needs aggressive, take- charge Sales middle of Biscayne Bay). You'll work with a close - background only. strong local news. up. Resume, salary requirement for AM -FM combination. Local sales de- knit group of dedicated professionals who are ac- $8,000.00 Manager first letter. Box N -10, BROADCASTING. velopment and management potential a must. Live customed to being nothing less than #1. We're part of Cox Broadcasting, and and work where air is still air and money isn't we'll be 50 years old next A - like small station opera- gets done. Equal year. Top pay and fringes for the right person. /New who'd bad either. 15 -20K. More if job tion. with experience. Third endorsed. Send Action Employer. Box M -121, Don Reed, Program Manager, WIOD, POB 1177, $150 Opportunity-Affirmative Miami, FL 33138. tape, resume, writing sample to WHTG AM /FM Eaton- Nfimative town, NJ 07724. Top contemporary in medium market is seeking Opportunity of a lifetime. Number one station for knostrledgeable, aggressive salesperson. Opening in 28 years. Contemporary music. Experienced announ- Help Wanted Programing, months, created by promotion within com- cer with creative production ability. Send tape and 3 to 6 resume Productibn, Others pany. Take over existing list. Resume, sales record to: Robert McKay, III., WKRM, P.O. Box 113, Columbia, TN 38401. and references in first letter. Box M-130, BROAD- Major market black rocker seeks PD, air talent, copy CASTING. writer. Immediate and future needs. Resume, refer- First phone, combo, MOR, stable operation, op- equal ences, picture. No poets please. Box K -202, BROAD- Experienced account executive for #1 station will portunity employer. Send tape, resume, salary re- CASTING. earn $10,000-15,000 first year. Air experience desir- quirement. Jack Sullivan, WOKW, Box 1410, Brock- able but not necessary. Excellent growth opportunity. ton, MA 02403. Beautiful music operations manager. Mature, respon- Send resume to GM, WDXI, Jackson, TN 38301. sible, professional to lead staff. Production. Creative Five Figure Salary, for creative, entertaining morn- copy. Good pay. Midwest metro. Box M -65, BROAD. Salesperson wanted. Salary plus commission. Send ing personality. 24 hour mod -country offers great CASTING. resume to Manager, WNCT Radio, P.O. Box 898, position for right person. Strong production neces- Greenville, NC 27834. sary. No beginners please. Free hospital,dental, life Q -rock programmer with ideas, voice, maturity. Total insurance and yearly bonus at Christmas. Non. responsibility at #1 midwest metro. Air shift Pros Immediate opening for one account executive. Must returnable tape and resume to Mike Malone, WUNI only. Box M -67, BROADCASTING. have substantial broadcast sales background, strong Radio, P.O. Box 4614 Mobile, AL 36604. An Equal Printer. Experienced printer /supervisor. Should have capable of generating and manag- Opportunity Employer. on client service, 5 yrs. exper. with 2 -4 color offset printing. Sal. comm. new and have a strong aversion to bore ing billing, w /exper. Organize, supervise and operate active 2 resume to: Tice and Associates Advertising, dom. Send Immediate opening first ticket with other talents. press "in- house" print shop. Send resume w/sal. re- F, 1509 N. Santa Ana, CA 92701. Suite Main, 5 KW AM in Tidewater, Virginia. E.O.E. 804 -488.8364. quirements to Box M -221, BROADCASTING. E.O.E. Ask for General Manager. Help Wanted Announcers Florida's Gold Coast!! WFTL is looking for creative, Help Wanted Technical talented, adult production person. Send samples and Announcer, Maryland country station. Will train resume to: Mike O'Shea, P.D., WFTL Ft. Lauderdale, talented beginner. Also, opening for salesperson FL. or combo position: Announcer -Salesperson. Box M- Chief Engineer, experienced in proof, FCC, mainte- 153, BROADCASTING. nance, managing men and construction, for Indiana, Producer /Announcer at public AM -FM. Ability to pro- Ohio, Kentucky area station. AM-FM- automation etc. duce and voice classical music and magazine format Immediate opening for experienced announcer with Box M -170, BROADCASTING. materials. Good voice, degree, 3rd phone, experi- 1st phone. Up- tempo /MOR North Carolina station. ence required. $7,800 -$11,200, excellent benefits. Above average pay. Equal opportunity employer. Re- Immediate opening in Missouri for experienced broad- Quality, aggressive operation. Affirmative action/ sume to Box M -215, BROADCASTING. cast engineer as chief of AM /FM stereo. Need knowl- E.O.E. Person calls, mornings, qualified people only: edge of automation, solid state electronics and belief Mike Mottler, WILL- AM -FM, Urbana, IL. 217 -333 -0850. Night cooker who can follow instructions. Experience in running a good shop. E.O.E. Reply to Box M -193 and voice necessary. Northeast. Send resume to Box BROADCASTING. No. 1 rated adult contemporary needs program direc- M -222, BROADCASTING. tor /morning drive announcer who is talented in all Midwest AM -FM planning to build new studios. Need areas. Background must withstand rigorous check; Announcer -Program Director, must be experienced Top experienced phone first. Permanent position. Write air sound must be of major market quality. Contact 40 format. Northeast. Box M.223, BROADCASTING. Box N -3, BROADCASTING. Rick Davenport, 312 -693 -6171.

Broadcasting Dec 2 1974 52 Help Wanted Programing, Production, Situations Wanted Technical TELEVISION Others Continued Chief, AM, FM, stereo, directional, top power, auto- Box M -210, BROADCASTING. Group owned radio rep firm seeks qualified research mation, proofs. director for New York office. Great working condi- Help Wanted Management Scott, 408 E. Alta - tions, full company benefits, salary negotiable. Call Operator- engineer, w /1st. Larry Ms. Fredette 212. 489.9650. dena Dr., Altadena, CA 91001. Business manager /controller. Expanding broadcasting and communications public company seeks profes- Situations Wanted Management Situations Wanted News sional, experienced television business manager /con- troller. Home office, New York area. Excellent oppor- P y employed and secure. Excellent references. Sports director, pbp all sports. Looking for the tunity for right individual. Knowledge: budgeting, 15 years experience as general manager. Expert FCC station that respects sports. Experience on the high cost control, financial and operating controls, govern- knowledge. fop sales record. $30,000 plus incentives. school and college level. Experienced jock and news ment reports, taxes, labor negotiations, credit and Box M -180, BROADCASTING. too. Box M -141, BROADCASTING. collection. Excellent salary, stock options, benefits and growth opportunity. Report directly to president Station Manager /Sales Manager. Age 39 with proven Top-ten market radio news director desires to re- of company. Broadcast experience essential. All re- track record in management from small to large mar. locate in any size market in Southeastern United plies held in strictest confidence. An equal opportu- kets. Top references. Box M.209, BROADCASTING. States. Strong resume. Excellent references. Box M- nity employer. Send replies to Box M-200, BROAD- 220, BROADCASTING. CASTING. Enthusiastic manager and radio pro desires manage- ment opportunity in market of 150,000- 200,000. Ex- News director, 17 years management of news chain. Help Wanted Sales perienced programing, sales, 6 management. Results Awards, editorials, heavy news background. Ist in oriented. Let's make money together. Box N -9, BROAD- phone, married, minimum salary, $15,600. Box N -5, Major Market UHF independent television station CASTING. BROADCASTING. the East seeks aggressive, hardworking salesperson who can show immediate and dynamic sales growth and man- Born again broad , experienced SM, ND, Pbp; Young, major market booth announcer, weekend from an established list. Excellent income seeks medium, large market growth opportunity. Box sports sub., with newsroom, field experience, wants agement potential. Write Box M -59, BROADCASTING. and news. 3 years radio N.30, BROADCASTING. smaller market play -by -play TV salesperson to fill play -by major Degree. Box Experienced retail executive -play, college schedule. in large Northeast Market. An N.6, BROADCASTING. immediate opening General manager who gets totally involved in station equal opportunity employer. Box M -77, BROADCAST- and community is seeking a step up in the industry. I NG. Very successful at present but want to go to work Member award -winning small market news team with better company. P.O. Box 826, Hagerstown, MD seeking challenging position in larger market. News- Excellent opportunity for an aggressive individual 21740. casts, live coverage, interviews, you name it. Col. with unusually dynamic sales drive and imagination. lege grad., references. Box N -15, BROADCASTING. Will consider persons without prior broadcast sales Situations Wanted Announcers background. Attractive income and management po- News director -operations manager. Solid radio- televi- tential. Write: General Sales Manager, WSNL -TV, DJ, 3rd phone, tight board, good news and commer- sion background. Want stable, major- medium market Channel 67, Central Islip, New York 11722. cials, ready now, anywhere. Box H -5, BROADCAST- operation. RINDA, SDX, MENSA, 1st phone. Consider ING. telephone talkshow. Box N -34, BROADCASTING. Help Wanted Technical Fast talking DJ, solid news, good commercials, tight Alert, bright, anchorman, reporter. Two years, 50,000 Independent UHF seeks maintenance supervisor with board, endorsed third. Immediately, anywhere. Box wafter. 24, married, bachelor science. Want medium - active maintenance experience on studio cameras, M190, BROADCASTING. metro. 604658 -5637. film chains and 2" VTR's. M.O.R. salary offered. Equal opportunity employer. Box M -217, BROAD- Bright MOR air personality. First phone, experienced. ilig voice, hard working newsman, pbp sports, 1st CASTING. Also production, news. All considerations appreciated. phone, degree, married. Phone 415- 776 -3231. Box M -199, BROADCASTING. Opening for transmitter and studio engineer with Sportscaster. Personable, loyal and dedicated with radio and television station. Maintenance ability and Broadcasting veteran seeks change! Desire 3 hour entertaining ability. 3 years PBP experience: football, first class license required. Excellent working condi- MOR or Country air shift, plus sales or program di- basketball, baseball. I enjoy people and talk shows. tions, paid vacation, pension plan, health insurance rector position. Also do good adult production work. College grad., 3rd endorsed, will relocate, available and many other benefits. Station has new equipment, Experienced as idea and promotion man, program di- now. Peter Cooney, 36 Tanager Rd., Attleboro, MA including a new Gates Television transmitter. Technical rector, salesman, production and announcing. Box 02703, or call 617.222.4796. school graduate will be considered. Send resume to M -205, BROADCASTING. director of Engr., KLOE AM -TV, Box 569, Goodland, Situations Wanted Programing, KS 67735. Top 40 jock with 4 months experience seeks new employment. Have done production and some news. Production, Others Experienced engineer for 7V studio maintenance, Box N -11, BROADCASTING. microwave, cameras, tape recorders. Call Chief Engi Former, prominent Alabama broadcaster desires re- neer, KRDO -TV, 303 -632 -1515. First -phone Nine years experience, in- location in Dixie radio. Thoroughly experienced in Accepting applications for control room operator. cludes production, music -directing, automation, FM, all phases. Have first. Mature, reliable, stable. Take technicians with first class license. Experienced or studio engineering, six years I.B.E.W., and more. charge or work with reputable operator. Box M -138, will consider recent broadcast or technical school Mature approach to broadcasting. Rock, MOR, solid BROADCASTING. graduates as trainees. Contact chief engineer, WCOV. gold, CJ,W. Will relocate. Box N.12, BROADCASTING. TV, P.O. Box 2505, Montgomery, AL 36105. Phone Fourteen years experience radio -TV. Ten years with 205.288 -7020. Equal opp. employer. Number one station top ten market. Part -time an- one company. All phases on and off air including nouncer seeks full time in top 50 market. MOR /con- station management. Strong programing, operations TV Engineer. Excellent opportunity for first class temporary. Warm personality, great production. Some background. Excellent interviewer, commercial deliv- licensee with fundamental knowledge and ability to management experience. Tape, resume, references ery. Box M -179, BROADCASTING. learn and advance quickly under tutelage of chief available on request. Box N -27, BROADCASTING. engineer. Profit sharing, retirement and other long. Black R&B Jock has first phone. Worked in New York range benefits. WSAV -TV, Savannah, GA. Modern country personality. PD, sales experience. City. Would like M.D. or Program Dir. Box M-186 Good numbers in female 18.49. Want small to me- BROADCASTING. Assistant chief engineer, VHF, TV, and AM. NBC dium east coast. Box N -31, BROADCASTING. affiliate, require first phone, 5 years experience. Responsible, experienced. Will take charge of pro- Some AM helpful, VTR and color camera experience Experienced music director /DJ. Vast knowledge all graming to improve sound, build audience. B.S. Box a must. Write chief engineer, Box 1501, Yuma, AZ music. Last 2 years L.I., N.Y. market, wants to re- N -7, BROADCASTING. or call 602 -782 -3881. locate. Adaptable to your needs. 24, married. Box N -32, BROADCASTING. I'll move your tale for you! Major market adver- Help Wanted News tising /promotion director seeks new story to tell. First phone jock, great voice for soul or top 40. Try Creative, young E. successful. Experienced radio /TV/ Florida VHF needs sports photographer capable of per- me, smooth delivery, very tight board, no bad habits. agency. BS marketing. BS radio /TV. Box N -22, forming interviews /developing reports. Growth op- Sim Garrett, 312 -239 -7140, 1201 W. 97th Place, Chi - BROADCASTING. portunity. This is an equal opportunity station. Send cago, IL 60643. resume. Box K -194, BROADCASTING. Seeking position as program /operations manager of First phone CIE Grad, soul, top 40 prod. 4 yrs. adult contemporary MOR or top 40 station in medium V ile TV personality. Strong in weathercasting, exp. Black and versatile. "Mosquito," Rm. 127, 2110 or major market. 8 years experience, with adminis- but capable in sports, newsfilm, anchor work. Excel. Walton Way, Augusta, GA 404 -733 -3655. trative ability and complete understanding of all lent opportunity for experienced personality in small areas of programing. Dedicated professional currently or medium market to move up. Send resume to Box Professional air personality with PD experience. Heavy at 50 KW major market station. Looking for good M -216, BROADCASTING. emphasis on wit and humor. Looking for rock or broadcasters who want to build a top rated facility solid gold in medium or major market. 3rd. Jim All replies confidential. Box N -33, BROADCASTING. Need hard- driving news director -anchorperson for 303 -798.6185. progressive Pacific Northwest -TV station. Must ad- I want to move to Chicago. Will consider any pos- minister and ramrod news operation. Salary open. All around pro announcer. 7 yrs. full time experience. sibilities. First phone, broadcasting degree, FM ex- Opportunity unlimited. Reply Box M -218, BROAD- Warm, friendly, humorous personality, award winning perience, female, 25. Call 317 -251 -8353 after 5 or CASTING. production, excellent newscast. Currently employed write Box N -38, BROADCASTING. at medium market station. Also telephone talk ex- Newsperson. Opening for reporter with on -air abili- perience. Fred, 413 -592 -9240. Carl Truman Wiglesworth. Former P.D. of KIMN and ties available with young aggressive news department. WKLO. Available now to program station of any Female applicants will be equally treated. Send S years experience. Tight board. Excellent copy, pro- format. Call 504- 241 -9374. resume and -air VTR to news director, Box 198, La duction. College grad. on Kurt Gebauer, 201 -835 -4361. Crosse, WI 54601. P.D., M.D., production, news experience. Former Energetic personable announcer. Tight, creative pro- GM wants back in creative side. College grad. 5 duction, previous music director, dependable. 23, 3rd, years air experience. Kurt Gebauer, 201.835-4361. Help Wanted Programing, married, prefer warm climate. Jeff Prentice, 330 Production, Others James Street, Clayton, NY 13624. 315- 782 -6540. Top-40 programer can build your air sound and rating into a saleable product. Excellent references and An over 100 station in the southeast has an opening Young deejay, news, excellent voice, third. Paul credit. Willing to relocate. Box 1334, Bakersfield, CA for a creative services director. This is a demand- Smith, 307C Coronado, Imperial Beach, CA 92032. 93302. ing job that requires a person with above average 714 -423 -2194. leadership abilities and experience in television writ- First phone professional looking for program director ing, 16 mm. and 35 mm. filming, and videotape Announcer, looking for first break. Good news, com- position at Contemporary station. Nearly five years production. Must be a good organizer to obtain the mercials, production, tight board, will relocate. Tom experience in all areas including Music Director and maximum output from the people and equipment in Giambrone, 2570 Poplar St., Bronx, NY 10461. 212- sales. Contract Henry Kastell, 1204 Hawk Avenue, the department. Salary open. An equal employment 892 -7363. Virginia Beach, VA 23456. 804- 427 -6475. opportunity employer. Box M -152, BROADCASTING.

Broadcasting Dec 2 1974 53 Help Wanted Programing, Production, Situations Wanted News Continued For Sale Equipment Continued Others Continued Network TV -Radio news correspondent, 10 years ex- For Sale RCA TT25BL Channel 6 Transmitter complete assorted spare tubes and com- Traffic mgr. for VHF network affiliated, top -15 mar- perience including overseas 8 documentaries plus with accessories, with network -local P.O. Box 840, ket, group- owner. Must be experienced all phases of N.Y. anchor. Want major market TV ponents. Write KRIS -TV, Corpus Christi, anchor with opportunity TX T. Frank operations. Work for sales and programing. Computer produce investigative dots., 78403 or call 512- 883 -6511, Smith. east -west coasts. Box BROADCASTING. experience helpful. Equal opportunity employer. Box N.35, For 51.5 ohm 31 M -189, BROADCASTING. Sale: Approximately 2,000' /é" flanged Producer, Reporter, Director. Black, experienced. TV- Steatite used transmission line. Line in excellent con- radio. Production Manager /Director, progressive, innovative Box N -36, BROADCASTING. dition- removed due to complete transmitter plant Contact Jack Jopling, Chief Engineer, Midwest affiliated V. Must be creative leader in all replacement. Young professional anchorman- reporter looking to WJBF -TV, Augusta, GA. Telephone 404 -722 -6664. production areas, Code, FCC. Salary dependent upon jump to larger market. 504- 834 -2635. qualifications. Box M -192, BROADCASTING. Marti. Immediate delivery from our inventory, recoil. and studio transmiter links. Traffic Manager for major midwestern NBC affiliate Situations Wanted ditioned remote pickups Terms available. BESCO, Freeway, in top -25 market. Must be experienced and able to 8585 Stemmons Programing, Production, Others 924, TX 75247. -630 take charge. All replies confidential. Box M -204 Suite Dallas, 214 -3600. BROADCASTING. Fourteen years experience radio -TV. Ten years with New Fidelipac Cartridges, wound to any length. 1.50 one company. Strong experience talk show host, sta- to 1.75 up 101/2 -2 Producer /Director. Public and TV and 21 min., to min. Audiopak A instructional tion and agency commercials, plus news film. BA required, min. 2 yrs. professional experience. programing, cartridges at big savings too. Largest Stock in Rockies, anchor. Box M -179, BROADCASTING. Approx. $10,000. Equal Opportunity Employers. Larry Lowest Prices Anywhere, Fast Service. Idaho Mag- Reid, WBGU, 419 -372 -0121. netics, 104 Anderson, Caldwell, ID 83605. Call us Experienced Producer- Director looking. Married. Uni- collect for orders and information, 208 -459 -8591. versity broadcasting 4 years Producer /director. WSIU -TV has opening for creative degree. present station in competitive medium market. VTR available. PD with experience in both studio and film produc- Box FM exciter and stereo generator: New solid state FM tion. University owned station, full color. Salary com- M -208, BROADCASTING. exciter, complete with stereo generator -$1,975.00, petitive. Prefer someone with commercial television terms. Communication Systems, Inc., Drawer C, Cape Production Manager, employed major market wants Girardeau, MO 63701. 314. 334.6097. experience. Master's degree necessary. Equal oppor- to tunity employer. Send resume, including references, relocate. Heavy sports, commercial background. Ex- to David Rochelle, Director of Broadcasting Service, cellent credentials and track record. Box N -19, BROAD- We have a few competitively priced used Revox A77 1056 Communications Building, Southern Illinois CASTING. decks available. These have been completely recon- University, Carbondale, IL 62901. ditioned by Revox, are virtually indistinguishable Film, experienced video 16 mm, stills. Documentary, from new and have the standard Revox 90-day war- commercial, industrial. Responsible, young, TV Art Director: Midwest PBS VHF. Experience in creative. ranty for rebuilt machines. Satisfaction guaranteed. Degree. Resume. Box N -25, illustration, set design, publication and promotion BROADCASTING. One example is an A77 Dolby for $675 plus shipping. layout, supervise art Creative environ- Please write stating your requirements to ESSI, Box department. Professional Graphic Artist, Christian man over ment, pleasant working family 854, Hicksville, NY 11802. 212-895.9257. conditions, excellent benefits. 15 years TV experience. Creative design, promotion, Send resume immediately to Don Swift, Personnel production techniques, VTR /16mm animation, air brush, Video Tape Recorder -Ampex model VR-1000B, cat. Services, 52 Gregory, Urbana, IL 61801. We are an set design Prefer action construction and lighting. southwest. # 57020 -02. Call J. Gibson, 609- 693 -1289. affirmative /equal opportunity employer. Don Schendel, 915. 751.7212. 200 -ft. Tower. Heavy gauge steel, four legs, self - Situations Wanted Management Producer /Director /Writer -M.A. radio-TV -film. Director supporting. Dismantled, ready for shipment. Best experience including news, tape, live, at top -40 VHF. offer. Phone: 616 -463.6783 or write: Tower, P.O. Box Write Dale Laackman, 10229 Riley, Zeeland, MI 49464. 501, Watervliet, MI 49098. G I Manager with strong production; program background. Sales exp. includes station and Rep. EC -175 Frequency Counter. Accurate frequency Have put 3 V's on air in last 5 years. One Indie direct and two ABC net operations. If you need help in measurements of your AM broadcast, FM broadcast, CABLE through 175 Mhz. Works any department, contact me. My references can and remote broadcast units on AC and 12V DC. Complete with accessories. stand the test. Box M -173, BROADCASTING. $499.95. F.O.B. Terms. Communication Systems, Inc. Drawer C, Cape Girardeau, MO 63701. 314 -334 -6097. General Manager -Sales Manager, etc. Thoroughly ex- Help Wanted Technical perienced and successful all phases, including station - reliable TV Engineer to maintain full color CATV studios with Educational FM Transmitter. Low cost olid ownership. Special expertise in management, sales :fate educational FM transmitter. Stereo and sSCA management -sales (national, regional, local), program- Helical VTR's. Chance to get in on ground floor of rapidly growing independent operation. Full com- available. Communication Systems, Inc., Drawer C, ing, film- buying and booking, production, network Cape Girardeau, MO 63701. 314 -334.6097. newscasting-announcing, promotion, community in- pany benefits. Send resume including salary require- ments to Amherst Cablevision, 602 Grover Cleveland, volvement; challenges. Outstanding credentials! Since FM Antennas. polarized A FM Amherst, NY 14226 or call 716 -1120. New circularly Class 1944 have practiced radio 12 years; television 18 -837 antenna, tuned to your frequency, with mounting years. Age -45. Degreed. Sales and programing spe- hardware. $400.00 per bay. Terms. Communication cialist! Accustomed to formidable challenges and Systems, Inc., Drawer C, Cape Girardeau, MO 63701. much responsibility. Aggressive, quality competitor WANTED TO BUY EQUIPMENT 314- 334 -6097. ready for new challenge, offering opportunity to earn commensurate income. Can increase, substantially, Wanted: Old Collins 21 -A 5r kw. A.M. Transmitter. FM Translator. Low cost reliable solid state FM your profits and prestige. Box. N -4, BROADCASTING. Box 52, Greenville, S.C. translator can mean extra revenue for FM broad- casters. Send for Translator Facts. Terms. Communi. Executive position wanted by single woman. Back- Microwave, RCA type TVM -6 with audio sub-carrier cation Systems, Inc., Drawer C, Cape Girardeau, MO ground in Radio /TV /Market Research, Advertising, PR. for 7 GHz band; interested only in first class equip- 63701. 314-334-6097. For resume, write Box N -30, BROADCASTING. ment capable of meeting FCC Proof Requirements. Advise with best asking price and availability. Chief Heliax- styroflex. Large stock- bargain prices -tested for price stock lists. Sierra Situations Wanted Announcers Engineer, WCCO -TV, 50 South 9th St., Minneapolis, and certified. Write and MN 55402. Western Electric, Box 23872, Oakland, CA 94628. Versatile, Experienced TV announcer. Great voice. Ex- Field Strength meter for AM and FM wanted. Must Mag d Parts: Largest stock in the country. Fac- cellent on- camera appearance. Married. Let me "fresh- be in good WFTW, 10, Ft. Walton tory prices. Try us for hard to find items. Dunn In- en your air." Box N -28, BROADCASTING. condition. Box Beach, FL 32548. dustries, 12157 Valliant Dr., San Antonio, TX 78216 512 -349-2953. Situations Wanted Technical We need used 250, 50, 1 KW, 10KW AM and FM transmitter. No junk. Guarantee Radio Supply Corp., Gates BC5P2 5 /1kw AM Transmitter, new in '65, 1314 Iturbide St., Laredo, TX 78040. 35,000 actual hours, available 60 days, $7,000.00. First phone, radar endorsement, color operations 1. 205.591.4800. and maintenance experience. Resumes. All offers considered. Box M -143, BROADCASTING. 6181 Tubes, new or used. Color Camera, any make model. Box 609, Altoona, PA 16603. 814 -943 -2607. Studio Technician-First phone, seven years operations COMEDY -camera, VTR, switching. Presently unemployed. Box M -202, BROADCASTING. FOR SALE EQUIPMENT Deejays: New, sure-fire comedy! 11,000 classified $10. Catalog free! Edmund 2786 -B 1 -154 foot guyed Windcharger tower with lighting, one -liners, Orrin, Situations Wanted News available for immediate delivery. Make us an offer. West Roberts, Fresno, CA 93705. No reasonable one will be refused. All prices F.O.B. Move over Howard! News, sports, writing, film, Butte. Call or write Shag Miller, KBOW, Butte, MT editing experience, immediate deliveryl 1. 314 -838- 59701. MISCELLANEOUS 3640 or Box M -148, BROADCASTING. 2 RCA TTU -12A UHF Transmitters, each 12.5KW, one Washington group correspondent seeks major or me- Complete with all RCA suggested modifications and CP For Sale, Ch. 22, KNCO -TV in Fort Collins, dium market TV anchor -reporter slot. Box M-183, fully colorized; the other nearly complete with low Greeley, Loveland Colorado market. Require recovery BROADCASTING. time, $10,000.00; Miratel Color Monitor $200.00; of $12,500 expenses. Mr. Levine, Box 2368, Ft. Col- 31 /e" Rigid Coaxial Transmission Line, flanged, 500 lins, CO 80521. 303-493 -6458. Anchoring -Reporting Top -40. If you want a solid, ft. in 20 ft. lengths, many elbows and connectors of creative, employed newsman, try Box M -195, BROAD- all kinds $800.00; Beacon Light and Obstruction Lights Prizes Prizes! Prizes! National brands for promotions, CASTING. $100.00; Aluminum Passive Microwave Reflector, with contests, programing. No barter or trade . . better) mounting hardware $300.00; RCA TG -1 Sync Gener- For fantastic deal, write or phone: Television 8 Radio Major Market general assignment announcer, 20 -year ator, TX -I Color -plexer, WA -1D Color Bar Generator, Features, Inc., 166 E. Superior St., Chicago, IL 60611, pro, seeks active news or host position, anywhere. Burst Flag Generator, Color Standard, TM -6 Master call collect 312- 944 -3700. Money secondary. Box N -14, BROADCASTING. Monitor, Projector Control Panels (2), Console Hous ings (2), Projectall Multiplexer slide /print projector, "Free" Catalog . everything for the deejayl Cus- Meteorologist. Young, college degree. Strong back- Program Audio-Video Switcher /Mixer Control, Audio tom I.D.'s, Promos, Airchecks, Wild Tracks, Books, ground in radio, some CATV. Personable, clear deliv- Console, less VU meter, with available preamps and FCC tests, Comedy and more. Write: Command, Box ery. Box N -18, BROADCASTING. monitor amps, GE 16mm Film Projector, the above 26348, San Francisco, CA 94126. 12 items $500.00; and, large quantity of miscel Outstanding news director /anchorman, highly profes- laneous equipment, spare tubes, new and used spare Biographies on hundreds of rock groups. Free sam- sional on -air presentation, excellent organizational parts, cable and wire $600.00. Mr. Levine GM, KNCO- ples. Write Rock Bio's Unitd., Box 978, Beloit, WI ability, desires relocation. Box N -23, BROADCASTING. TV, Box 2368, Ft. Collins, CO 80521, 303- 493 -6458. 53511.

Broadcasting Dec 2 1974 54 Miscellaneous Continued Help Wanted Announcers Continued TELEVISION

The name of the game is profit. We deliver profit Help Wanted Management and ratings with a personal touch. Automation ex- Young Production Whiz- Chicago perts. Write us your needs. All size markets. Proven track record. Concepts 92, P.O. Box 4507, Nashville, If you have a creative mind and a polished CREATIVE JOURNALIST TN 37216. commercial style, there's a job for you with one of the top oriented agencies! Intelligent, energetic, ambitious person with broadcast- fit management Job requires ability to adlib some commer- Master's Degree can into cials for "spec" presentation. You will have position with growing company, if you can INSTRUCTION heavy combine your education with the practical production duties, including directing news. resume of other talent and operation of board. Audio aspects of television Send M -147. BROAD- Broadcast Technicians: Learn advanced and maintenance required. and photograph to Box electronics engineering skills CASTING. earn your degree by correspondence. Free brochure. Send resume. audition tape (no returns) and Grantham, 2002 Stoner Avenue, Los Angeles, CA salary requirements. i 90025. Chicagoland Broadcasters, Inc. Help Wanted Announcers Job opportunities and announcer -d.1. lst class F.C.C. 2622 W. Peterson Ave. license training at Announcer Training Studios, 25W Chicago, IL 60659 PLAY -BY -PLAY ANNOUNCER -TV 43rd St., N.Y.C., Licensed and V.A. benefits. Major market TV station has an opening for (312) 761 -1600 a major league baseball play -by -play an- First Class FCC License in 6 weeks. Veterans ap- nouncer who has had two to three years' proved. Day and Evening Classes. Ervin Institute major league experience, preferably as a (formerly Elkins Institute) 8010 Blue Ash Road, television announcer. Company offers excel- Cincinnati, OH 45236. Telephone 513-791 -1770. Help Wanted News lent salary commensurate with experience and past earnings. Send resume, including No: tuition, rentl Memorize, study- Command's "Tests - salary history in confidence to: Answers" for FCC first class license.- plus- "Self- MORNING NEWSCASTER BOX M -207, BROADCASTING Study Ability Test." Proven! $9.95. Moneyback guar- An Equal Opportunity Employer antee. Command Productions, Box 26348, San Fran- cisco 94126. (Since 1967). Midwest independent with five man news staff (no jocks) seeks top qual- Help Wanted News First Class FCC-6 weeks -$370. Money back guaran- tee. Vet approved. National Institute of Communica- ity Morning Newscaster. Send details i tions, 11516 Oxnard St., N. Hollywood, CA 91606. M -188, 213.980 -5212. to Bóx BROADCASTING. L Chicago or Milwaukee. FCC license. Results guaran- Four TV News teed. Veterans approved. Lowest prices available. Help Wanted Institute of Broadcast Arts, 75 East Wacker Drive. Programing, Production, Others 312-236-8105 or 414 -445.3090. Weathercasters FCC license the right way, through understanding. MUSIC DIRECTOR Home study. Free catalog. Genn Tech., 5540 Holly- wood By., Hollywood, CA. 90028. Well respected Midwest major market beau- tiful music station has an immediate open- Needed REI teaches electronics. Over 98% of our graduates ing for a music director who has the ability pass FCC exams in 5 weeks. Classes: Jan. 6, Feb. to build our on air sound. Production voice 10, Mar. 24. REI, 61 N. Pineapple, Sarasota, FL 33577. capability also helpful. Excellent working Phone 813- 955.6922. REI, 2402 Tidewater Trail, Fred- conditions. Reply in confidence to: Box M- 1) Major Market -top ten ericksburg, VA 22401. Phone 703 -373.1441. 201, BROADCASTING. RADIO Situations Wanted Management 2) Medium market

Help Wanted Sales Quality Manager -Not For Hire. I'll manage

your property like I owned it-with option ACCOUNT EXECUTIVE to buy. Twenty years in broadcasting. Radio Send Resume and VTR to: Our radio, television and cable TV clients -National Program Director. TV -Major mar- have a continuing need for entry level ket producer, sales and talent. Remunera- account executives. Sales experience not tion to enable executive life -style in your helpful. want Box 586 necessary, but We candidates community. Box N -2, BROADCASTING. who have graduated from college within the last three years, including June '74 grads. Send complete resume to Mike Walker, Ron Marion, Iowa 52302 Curtis 8 Company. O'Hare Plaza, 5725 East GET YOUR PROTECTION FOR 1975 l River Road, Chicago IL 60631. 36 year old GM with 36% sales increase Help first 10 months of 74. 20 years experience Wanted Programing, Help Wanted Announcers sales. sales management, programing, pro- Production, Others motion, motivation, medium and major mar- I kets. Married with family, best references. f New station in small to medium mid - Can make investment for right opportunity. TELEVISION TALK If you have the facility I have the know how. west market will need announcers Call Bob Allen, 817 -244 -2520. SHOW PERSONALITY (MOR or C /W) and on -air news per- wanted by aggressive top 20 market tele- sonnel. Resumes and tapes to George Situations Wanted Programing, vision affiliate. All replies confidential. Production, Others Roberts, P.O. Box 62, Bloomington, Box N -21, BROADCASTING Ind. 47401. An Equal Opportunity Employer PROGRAM DIRECTOR Half of the programing team credited with YOU the greatest Top 40 success story of the On -Air Promotion Administrator past 2 years. If you're ready to do a num- Network 080 has key opening for producer Are a professional broadcaster, presently in the ber Spring ARB, reply to: of on -air promotion. Must have 3 years ex- employed; you're a successful air person- perience. Position includes writ- Box N -1, BROADCASTING scheduling, ality in a medium or major market, with a ing, producing all on air promotion. Send minimum three years experience; you're ver- I resume only and salary requirements. Equal opportunity employer. satile, with excellent writing and production abilities. Send complete resume and tape to: Seeking position as program /opera- Box N-37, BROADCASTING i Curt Hahn, 2100 Fisher Building, Detroit tions manager of adult contemporary 48202. No phone calls. Employment Service MOR or Top 40 station in medium or i major market. 8 years experience, MAKE YOUR TALENTS PAY OFF! with administrative ability and com- WJRb076 plete understanding of all areas of ArnericàsGau Radio Stanch programing. Dedicated professional currently at 50 kw major market sta- Box 61, Lincolndale, N.Y. 10540 tion. Looking for good broadcasters Number "One" in Weekly, Nationwide You belong in who want to build a top rated facility. Employment Listings for Radio, TV, All replies confidential. PD's, Newt, Sales and Engineers $5.00 per month (4 issues); $12.00 3 months (12 Broadcasting BOX N -33, BROADCASTING issues); $30.00 12 months (50 issues) / Remit Cash With Order, Please!

Broadcasting Dec 2 1974 55 Legal Notice Wanted To Buy Stations For Sale Stations Continued

The Town of East Longmeadow, Massa- AT YOUR SERVICE WITH chusetts, population 13,500, seeks proposals Seeking successful radio station 20 YEARS EXPERIENCE. to construct and operate a cable commu- with good cash flow and ability to nication system in the Town. Copies of the RICHARD A. Board of Selectmen's Report and Specifica- service debt. Interested in small to tions are available on request. Sealed ap- medium market in Texas or Okla. INC. plications are due no later than 7:30 P.M., All replies strictly confidential. SHAHEEN, Jan. 21. 1975. Direct all inquiries in writing Media Brokers 935 N. Michigan Ave C .cago. Ili 60611 to: Board of Selectmen, Town Hall, East Box N -26, Broadcasting i Longmeadow. Mass. 01028. 312/467 -0040 / NOTICE OF AVAILABILITY FOR Financially qualified group seeking BROADBAND TELECOMMUNICATIONS to purchase Medium or Large Market AM Full Time, good earnings New England FRANCHISE IN THE CITY OF MADISON, WISCONSIN Radio Property. Break even or better. $700,000. Exclusive with: Notice is hereby given that proposal infor- FM preferred. NO BROKERS. De- E. F. Hutton & Company Inc. mation concerning the availability of a tails to: One Boston Place Broadband Telecommunications Franchise in Joel A. Katz, Attorney At Law Boston. Massachusetts 02108 the City of Madison, Wisconsin may be ob- Suite B -116 tained by contacting: 1401 West Paces Ferry Road 617-742-9200, Ext. 36 Merry Sue Smoller Atlanta, GA 30304 CAN Officer i Room 505, City- County Building Madison, Wisconsin 53709 (608) 266-4964 For Sale Stations Each written request for application infor- SOVRAN mation shall be accompanied by the pay- ASSOCIATES, INC. ment of a nonrefundable filing fee to the W Small Daytime $ 75M 29 %, City of $250. Calif. Small Fulltime 150M 25M B ROKERS S. CONSULTANTS All applications for the Franchise shall be In MW Metro Daytime 265M Terms accordance with the provisions of Section SUITE 217 36.10 of the Broadband Telecommunications NE Metro TV 603M Cash 11300 NORTH CENTRAL EXPRESSWAY Franchise Enabling Ordinance (Chap. 36 of DALLAS, TEX AS 75231 (214) 369.9545 the Madison General Ordinances) as author- CHAPMAN ASSOCIATES' J ized by the Common Council and shall be submitted in writing to the City Clerk, Rm. nationwide service 103. City-County Building, Madison, Wiscon- Brokers d Consultants February 1, 1975. Allan Boston- Chicago- Detroit sin 53709 on or before a- to Any such applications received will be avail- Dallas -San Francisco the able for public inspection during normal Communications Industry Please Write: 5 Dunwoody Park business hours at the Office of the City Clerk. Atlanta, Georgia 30341 City of Madison THE KEITH W. HORTON COMPANY, INC Broadband Telecommunications Regulatory Board 200 William Street Elmira, New York 14902 Colorado (P.O. Box 948) % (607) 733-7138 New Albans, Vermont 05478 An excellent opportunity- deytimer, good England ofliceSt. For Sale Equipment dial position, two station market. Retail sales (P.O. Box 270) (802) 524.5963 in excess of $225 million. New equipment. Transmitter, real estate included. Price $265,000. $150.000 down. Balance eight LARSON /WALKER & COMPANY AMPEX AVR -1 years. Contact Jim or George Moore. Brokers, Consultants & Appraisers Los Angeles Washington

Contact: William L. Walker SAVE $25,000 Suite 508, 1725 DeSales St., N.W. GeorgeM Washington, D.C. 20036 Less than 300 operating hours, & ASSOCIATES CORE l 202 -223 -1553 1 2 -Mark 20 heads, color monitor, 6116 No. Central Expressway Suite 712 and selling for $125,000. Dallas, TX 75206 (214) 361 -6970

Applied Video Electronics, Inc. You belong in Post Office Box 25 / Brunswick, Ohio 44212 VHF television in excellent growth roadca gll The and Lied market with valuable real estate. $4 million, sellers will finance. 1735 DeSales St., N.W. VR- Washington, D.C. 20036 AMPEX 7800 -C -16 John Grandy I" Video Tape Recorder with Electronic Western Business Brokers Editor. Processing Amplifier, Full Color Modules, latest updated unit with only 200 773 Foothill Boulevard operating hours. San Luis Obispo, California Applied Video Electronics, Inc. Post Office Box 25 805 -544 -1310 BROADCASTING'S CLASSIFIED Brunswick, Ohio 44212 RATES Rates, classified listings ads: / -Help Wanted, 50e per word -$10.00 weekly mini- mum. (Billing charge to stations end firms: $1.00). B1Ó Vi E1V daBLEMEIton ESENTS 1H1:`WOIiLb ÖF-cAlluTtYc -Situations Wanted, 400 per word -$6.00 weekly minimum. -All other classifications, 600 per word -$10.00 weekly minimum. -Add $2.00 for Box Number per Issue. HELP LEONARD Rates, classified display ads: -Situations Wanted (Personal ads) $25.00 per Inch. -All other $45.00 per Inch. NOW AVAILABLE -TELEVISION DISPLAY UNIT -More than 4^ billed at run -of -book rate. -Stations for Sale, Wanted to Buy Stations, Employ- 30' x 10' Mayfair Trailer completely refurbished with 23 RCA 13" and 1 RCA 19" ment Agencies and Business Opportunity advertising color televisions plus FM receiver. Carpeted, air conditioned unit with restroom. requires display space. Is wired for dual cable. Burglar alarm system, entrance steps and flags included. Since January 1, 1974, BROADCASTING no longer Effectively used in numerous locations for marketing, public relations and cus- forwards audio tapes, transcriptions, films or VTR's. BROADCASTING cannot accept copy requesting au- tomer education functions. Inquire at Big Valley Cablevision, 4955 West Lane, dio tapes, transcriptions, films or tapes to be sent Stockton, CA 95207. to a box number.

Broadcasting Dec 2 1974 56 Profile

Paramount's Bud Austin: War II, Mr. Austin took drama courses at New York University. His first job in turned on to television television, he remembers, was as an ad- ministrative assistant at Official Films. Bud Austin, executive vice president of This meant, he says, "that I opened the Paramount Television Inc., has had quite mail and ran errands." He tells that he a time in recent months. Things have saw opportunities in sales and got trans- been happening at Paramount. Barry ferred to that department. His first sale: Diller, formerly an ABC television pro- Terry and the Pirates to Canada Dry. graming executive, moved over in Octo- Aside from his fling as an actor and ber as chairman of the parent Paramount as a TV program executive, he's also had Last Frank Yab- Pictures Inc. month, a stab at theatrical films. He's a friend of lans, president of Paramount Pictures Elaine May, who wrote "Mickey and since 1971, resigned as everyone knew Nicky" at his home in New York several he would after Mr. Diller went aboard. years ago and persuaded Mr. Austin to But it's not only personnel changes that be the executive producer. It was Mr. have kept Mr. Austin murmuring those Austin who sold the film to Paramount, famous lines by Rudyard Kipling ( "If which is releasing it soon. That was be- you can keep your head, when all about fore Mr. Austin joined Paramount in you men are losing theirs... "). There is New York back in 1973. the trauma of the new TV season and the Mr. Austin's long experience as a sales- shock of the midseason changes. This man of television shows has made him year particularly, network TV programs something of a salesman of television in Harold M. (Bud) Austin -executive VP, fell right and left. Only one of Para - its totality. He objects to those who have Paramount Television; Dec. 31, 1923, New mount's five network shows was canceled b. a low regard for TV programers as a -the half -hour Paper Moon on ABC. York; BA, University of North Carolina, whole. But, Paramount had a new, hour -long 1941; graduate work, drama, New York "Who says you've got to watch five or show ordered for midseason by NBC - University, 1946 -48; first lieutenant, Ord- six hours a night ?" he asks rhetorically. Archer with Brian Keith. So in the ag- nance Department, U.S. Army, 1942 -45; "But, if you want to watch half an hour gregate, Paramount is 30 minutes ahead actor, little theater groups, North Carolina or an hour an evening and if you select in the 1974 -75 network programing and Virginia, 1941 -42; National sales man- your material, you can find on any one 1950 National sweepstakes. Not many TV producers ager, Official Films, -53; VP, of the channels a show that will fascinate. can make that statement right now. Telefilm Associates, 1955 -56; executive VP, or interest, or amuse or even educate Still, by Mr. Austin's current figuring, Goodson -Todman Productions, 1956 -65; you." Paramount may be selling itself into the executive VP, Filmways Inc., 1965 -71; ex- His feelings about television are gen- film, "Mickey red. Like other Hollywood production ecutive producer, feature and uine; there is no question of that. "Tele- executives (BROADCASTING, Sept. 23), he Nicky" by Elaine May; creator and executive vision today," he says, "is vastly improved is getting more and more concerned about producer, "Take Five," prospective game over the early days. In the 1950's, every- the spread between production costs and show for CBS, 1971 -73; VP, creative services body was learning. We didn't know what network payments. and marketing, Paramount Pictures Corp., to do with the medium and we tried March 1973; named executive VP, Para- He will go on at length: "For too long, everything. We were testing . . . some TV production companies have been mount Television, March 1974. m. Connie things were preposterous, some things carrying the development costs for the Agate Dann, March 24, 1973; children: were unworkable, many things were vast- Robert, 27, Diane, 25 first wife); Anita, three networks. Paramount, for example. (by ly interesting. But generally, the programs 18, Caroline, 14 (Mrs. Austin's children by has long-term commitments to writers. done in the early days were extremely first husband). producers and actors, and maintains a primitive. solid and very diversified program devel- "Today, television has matured. The opment staff. That's a huge investment. sales abroad. Both factors limit the things we can do, the topics we can deal When we sell our shows, the least we can chances of recovering costs, Mr. Austin with, the kind of production values we expect is that we will get paid the actual emphasized. "How then arc we supposed can include ... the whole scope of tele- dollar costs of producing these shows. to make a living ?" he asks. "After all, vision has just magnified impressively. This is absolutely not the case now. We this is a business that must show a profit. And not only in dramatic shows. TV have an enormous number of programs If it doesn't show a profit, there is no news certainly has done an impressive in development right now for all three reason for its existence." job. networks and so far we have been unable Mr. Austin's career in TV programing "Look through any of the newspapers to arrive at satisfactory prices. And if we originated in what today is called by others or TV Guide," he observes, "and see the cannot [arrive at satisfactory prices] we the "golden age" and he has come up absolutely incredible diet that's available are no longer going to deficit -finance the sales side to his present post. His -everything from game shows to Am- shows for $30.000 to $40,000 an episode early associations are recognizable to any haric poetry." in the hour form, or from $15,000 to TV pioneer -Official Films, National Flashiness is not evident with Mr. $20,000 in the half -hour form. There is Telefilms, Goodson -Todman, Filmways Austin. He dresses conservatively (dark serious consideration being given by this and now Paramount. Yet this ace sales- suits, modestly patterned ties), and he company to curtailing its television ac- man -his colleagues will refer to him as speaks quietly and thoughtfully. On the tivities until such time as we can come to "a creative salesman," "an innovative other hand, he has been around to learn an accommodation with the networks on sales packager" and "imaginative sales- the inner workings of the business. After pricing." man"- schooled for this work as a per- all, when he was executive vice president The reasons, Mr. Austin explains, are former with the Carolina Playmakers at of Filmways, Frank Yablans was his self- evident: The domestic syndication Chapel Hill, N.C., and in little theater junior there; when Mr. Austin joined market is glutted, and foreign countries groups in the Carolinas and Virginia. Paramount in New York in 1973, he was for the most part have imposed import After serving in the Army in both the junior to Mr. Yablans. And that is, as quotas that decrease U.S. TV program European and Pacific theaters in World the saying goes, Hollywood.

Broadcasting Dec 2 1974 57 Editorials

The execution chamber aroused the FCC's interest in the subject, has filed notice of its intention to appeal the FCC's policy statement. The Cable operators and broadcasters are inexorably headed courts could agree with ACT and remand the case for the toward a critical test of political strength. It is to be pre- harsher actions that ACT originally petitioned the FCC to cipitated by the new militancy of cable interests. take. That would effectively negate the broadcasters' exer- As reported in detail a week ago, the directors of the cise in accommodatión. Or the courts could affirm the National Cable Television Association have embarked on a FCC, in effect affirming the adoption of the broadcasters' massive campaign to get the absolute minimum of liability standards as government standards. Either way, for their use of copyrighted broadcasts and total relief "self-regula- tion" becomes only a from FCC restrictions on their importation of distant euphemism for government regula- broadcast signals. tion, whether accepted or rejected by the courts. are signs is At the same time, of course, the cable powers are doing There that Mr. Wiley reading from his own cue their utmost to obtain repeal or significant relaxation of cards on children's television in his new excursion into sex violence. the FCC's antisiphoning rules. They argue that pay cable and The talk is of self- restraint, of action by should be free to bid in the open market for the sports, the NAB Code Authority, of industry standards that Mr. movies and other big attractions now on commercial televi- Wiley may put on display at his appearance before critical committees on the Hill. Though there seems to be a unani- sion. That argument would be more persuasive if the cables mity of network resistance to a central censorship or rating were not simultaneously fighting for unlimited access to system, something short of that is not discounted. Once broadcasts of their choice at only token payment to a again accommodation is in the air. copyright pool. The purpose is to build the apparatus for This publication does not suggest that networks and sta- a pay cable system on the all- but -free use of the broadcast tions should ignore criticism of the new permissiveness in product that is eventually to be captured for the cable box television programing. Never have conditions called for office. keener judgments of acceptability and taste. If broadcasters have at times been unreasonable in the But the healthy answer lies in the exercise of individual protection they have sought against cable development, responsibility, each network and station deciding for itself they have a point in saying now that cable wants it both what is suitable to air and at what time. The answer is not ways. Fred Ford was right when he told the NCTA direc- in a herd movement that will lead only to the suppression tors that the 1971 consensus agreement among cable opera- of creativity that is already in short enough supply. tors, broadcasters and copyright owners was dead. He didn't need to say who killed it. A flicker of reason The FCC acted manfully, or womanfully in case Not again the of Charlotte Reid, when it admitted that it had erred five It is not given to outsiders to know exactly what went on years before in adopting a rule requiring larger cable tele- at that summit meeting of FCC Chairman Richard E. Wiley visions to originate programing (Broadcasting, Nov. 25). As and the presidents of television network companies. This things turned out, the commission confessed, there was lit- publication remains skeptical. More bad than good is apt to tle or no public demand for the cables' own works. come of a secret proceeding that is described as "fruitful" It would have been even more manful if the FCC had by the regulator at whose summons the regulated obedient- added that it lacked authority to issue its order in the first ly journeyed to Washington. place. There is just as much abuse of power in an FCC's This is not to say that Mr. Wiley is without high pur- telling cable to originate programing, whether wanted by pose - or hard problems. There is no doubt that he hears cable or the public or not, as in an FCC's telling broadcast- a genuine call from the public and, at closer range, the ers they must present a standard minimum of news or chil- Congress for a rollback in sex and violence on the tube and dren's programing or whatever strikes the current bureau- that he would rather it be answered by the broadcasters cratic fancy. When the FCC withdrew its origination rule, than by his agency. Neither is there doubt that broadcast- it struck a blow, or at least a tap, for constitutional princi- ers would like to accommodate an FCC chairman who, so ples. far in his brief tenure, has appeared less ogreish than some predecessors. There is every prospect, however, that once again volun- tary accommodation will be manipulated as a convenient substitute for government regulation, with effects at least as binding. The mechanism of government nudge and indus- try response has been on recent display in the regulation of children's television. At the encouragement of the same Mr. Wiley, the Na- LEGAL tional Association of Broadcasters and Association of Inde- COUNÇEL pendent Television Stations voted to curtail commercial loads in children's programing in the belief they were head- ing off government regulation. The FCC then issued a poli- cy statement that, in effect, embraced the broadcasters' standards as its own. Those are now the standards by See FJack which stations will be judged at license renewal time. Drawn for Broadcasting by Schmidt The implications do not end there. Action for Children's "If I send a Christmas card to one broadcaster, do I have to Television, the little band of Boston mothers who first send one to all the others ?"

Broadcasting Dec 2 1974 58 WGN Television? It's my family's station. There are so many different kinds of programs... but they always seem to have something that someone in the family wants to watch.

FiftyYEIRS ff s[micr A WGN Continental Groff Station Milwaukee the Magnificent.

We believe its important that you know where we stand in and what we think about our community. WTMJ TELEVISION FOUR NBC in Milwaukee. Represented by Harrington, Righter & Parsons, Inc.

Broadcasting 4 Dec2

Broadcast Advertising. 29 Editorials 58 Monday Memo 12

Broadcast Journalism . 40 Equip. & Engineering . 36 Music 37 Cablecasting 34 Fates & Fortunes .... 44 Open Mike ...... 9 Changing Hands 25 Finance 41 Playlist 39 Closed Circuit 3 For the Record 47 Profile 57 Datebook 8 Media 22 Programing 14