THE ESSENTIAL DISTRIBUTED WITHIN IN PARTNERSHIP WITH GUIDE TO LOYALTY & REWARDS

Companies have been instituting customer loyalty and Editorial Focus Areas reward programs for decades now, so why is it that 2013 ■■ is rumored to be “The Year of Loyalty Programs?” Trending Now: Reaping Seasonal Travel Rewards ■■ Financial Rewards: Unlocking a Buried Treasure ■■ Up In The Air: Key POINTS of Airline Programs According to research, customers rank loyalty programs as one of ■■ Perfecting the Art of Gamification and the most important factors when considering a purchasing decision. Consumer Engagement ■■ However, in 2011 alone, an estimated $48 billion worth of rewards were Pharmacy Points: Over the Counter, Not Over Your Head 1 ■■ Go Further with Auto and Fuel Rewards issued, yet only one third — or $16 billion — went unclaimed . From ■■ Savings in Style with Rewards this information we can conclude that while today’s consumers ■■ How Flexible is Your Brand? recognize the notable value rewards programs add, something is ■■ Gaming Rewards: Arrive in the Black hindering the consumer’s decision or ability to redeem their rewards. ■■ Highlights of the 2013 COLLOQUY Loyalty Census ■■ The Loyalty Leap for B2B with Bryan Pearson This June, Mediaplanet, in partnership with COLLOQUY, will release Distribution “The Essential Guide to Loyalty and Rewards” which will provide consumers with a comprehensive look into this industry. By high- Print lighting the “best in show” of the industry, and showcasing the simple ■■ USA Today: 450,000 printed copies within New York, side of rewards redemption, we aim to make the loyalty and rewards Atlanta, Chicago, and Los Angeles, reaching approximately system more accessible to today’s consumers, and bring engagement 1.4 million readers

back to the forefront of the brand-consumer relationship. Online ■■ COLLOQUY.com, COLLOQUY’s market alert (20,000 viewers — All C-Suite Executives and Loyalty

Ay Managers within the field) USA tod ediApLANet to ppLeMeNt froM M NdepeNdeNt SU 30, march 2012 • Usa today AN i ■■ Social Media: COLLOQUY and Mediaplanet’s Twitter, No.3/March 2012 Facebook, and LinkedIn pages Loya Lty & rewards

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1RESEARCH COMPLETED BY COLLOQUY AND SWIFT EXCHANGE SEE WHAT THE INDUSTRY IS SAYING

“CONGRATULATIONS! The report keeps getting better. Awesome to work with you, as always!” VIKKI LOLES Communications and Media Relations Coordinator, Vital Voices “I am a consultant at the Cleveland, Ohio based International Exposition Center and we are “Thanks for your exploring a rewards/ support of my book, for our the response to the regular customers and story was outstanding.” your USA Today BRYAN PEARSON insert has been very President and helpful to me in CEO, LoyaltyOne and explaining to my team author of The Loyalty why we would need such Leap: Turning Customer a program.” Information Into TONY GUMINA Customer Intimacy.

“Mediaplanet’s publication was a huge hit with our COLLOQUY subscribers. As the voice of the loyalty industry for two decades, we appreciate the opportunity to work with you to bring our content to USA Today readers.” “The loyalty KELLY HLAVINKA piece was very well put Managing Partner, COLLOQUY together and the content was extremely relevant and “I’ve had hard copy informative. since it published. This was a It’s a great publication. class A piece.” It’s packed with solid JOE KOHEGYI content. I’ve continued Partner, Manager to share bits and pieces –OLSONdenali “Congratulations on the issue with my colleagues. it looks great! Thank you again for Now I have the digital working with us on the design for copy. Thank you! the American Airlines spot- it Please stay in touch.” sounds like we have received JEREMY HUTCHINGS very positive feedback so far!” Loyalty and Direct Marketing, AMY ALTENBACH Kohl’s Department Stores Media Manager, Cartera Commerce PARTNERS The publication focuses on bringing the leaders of the Loyalty industry directly to the readers. We’ve worked with everyone from thought leaders like Bryan Pearson of COLLOQUY, to corporations like Wyndham Hotel Group. Do you want to be heard? Join the many partners who have helped us to tell this story. Thought Leaders Bryan Pearson – President, LoyaltyOne Previous Sponsors Robin Korman – SVP, Loyalty Marketing and Strategic Systems, Inc. Partnerships, Wyndham Hotel Group American Airlines Volker Hildebrand – VP of CRM Product Management, SAP Amtrak Guest Rewards Vinay Iyer – VP of Marketing, SAP Barnes & Noble, Inc. Shaun Cunningham – CEO, Prologic Fulfillment Best Western International, Inc. Rob Murphy – CMO, Circles Carlson Marketing Maya Leibman - President, AAdvantage American Airlines Choice Hotels International Ryan Green – Senior Director of Customer Loyalty and Citibank Partnerships, Southwest Airlines Club Carlson Bob Gold – CEO, Gold Mobile CVS Kelly Hlavinka- Managing Partner, COLLOQUY Empire CLS Reza Soudagar – Senior Director of CRM Solution Marketing, SAP Epsilon Data Management, LLC Heather Passe - Vice President of Marketing, Loyalty & Express E-Commerce, Carlson Hotels Worldwide General Motors Mike Gorun – Managing Partner and Founder, MediaTrack Corporation David Patron - VP of MR Program Management, American Express InterContinental Hotels Group Joseph Morin – CEO/Co-Founder, Social Rewards, Inc. JetBlue Airways Jeff Zidell - Vice President, Hayatt Gold Passport LoyaltyOne Consulting Jonathan Clarkson – Director of Rapid Rewards, Southwest Airlines meetROI.com Erin Raese Partner, Loyalty 360 MGM Resorts, International Tammy Lucas – Managing Director, Marketing Programs, Points.com Best Western International SAP Dennis Armbruster – Vice President, LoyaltyOne Consulting SaveAround Bill Hornbuckle - Chief Marketing Officer, MGM Resorts Southwest Airlines Co. International US Airways Don Berg – Vice President, Loyalty Programs & Partnerships, IHG U.S. Bank Greg Brown – Vice President, Loyalty, Promotion, & Relationship Wyndham Hotel Group Marketing, Choice Hotels International Gary Loveman – CEO, Caesars Entertainment J.W. Marriott Jr. – Chairman Mark Johnson President/CEO, Loyalty 360 Bob Daly - Senior Vice President, Retail Payment Solutions, U.S. Bank Richard Postrel - Chief Executive Officer and Founder, Swift Exchange Walter Kirn – Author: Up in the Air, Vintage Books John Bartold – Vice President of Loyalty Solutions, Epsilon Fred van der Neut – CEO, uNotifi Jon Wellsman - Director, Customer Service Division, Ford Motor Co. Phaedra Hise – Senior Editor, COLLOQUY James Wright – Senior Vice President Marketing, Express Tim Winship – Editor, FrequentFlier.com Bram Hechtkopf – VP Business Development & Marketing, Kobie Marketing

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