US Retail Report: On Course January 2021

1 Contents

1. Introduction

2. Top Sellers – Year to Date

3. Top 10 Monthly Models

4. Contact Details

2 Introduction

Dear Golf Datatech Participant,

Your participation in our US on-course retail research is greatly appreciated. Your involvement in the program and the supply of retail data is very important. The information that is collected is of great benefit to the golf industry. The following pages contain the sales results gathered from hundreds of golf shops, like yours from across the country for the month of January 2021.

This report has been developed for you to help you understand what is selling and keep you up-to-date with trends in the industry. We hope it provides you with a valuable view of the US golf market & helps you improve your business and enhance your commercial success.

If you have any questions or comments, please contact us.

Golf Datatech, L.L.C.

3 Top Equipment Sellers Year to Date 2021 ($)

No Golf Balls Fairway Woods Irons Putters 1 Titleist: Pro V1 TITLEIST : TSi Driver CALLAWAY : Mavrik TITLEIST : Cameron Select 2 Titleist: Pro V1x CALLAWAY : Mavrik Driver TITLEIST : T300 TITLEIST : Cameron Phantom X 3 Callaway: Chrome Soft TAYLORMADE : SIM Driver TITLEIST : T200 TAYLORMADE : Spider X 4 Titleist: AVX TITLEIST : TSi Fairway TAYLORMADE : SIM Max/MaxL.L.C. OS ODYSSEY : Triple Track 5 TaylorMade: TP5 CALLAWAY : Mavrik Fairway TAYLORMADE : P790 (2019) ODYSSEY : Stroke Lab No Wedges Golf Shoes Golf Gloves Golf Bags 1 TITLEIST : Spin Milled SM8 FOOTJOY : Pro/SL (SL) FOOTJOY : Sta-Sof TITLEIST : Stand/Carry 2 CALLAWAY : Jaws MD5 FOOTJOY : Flex XP (SL) FOOTJOY : ContourFLX SUN MOUNTAIN : Cart 3 TAYLORMADE : Milled Grind 2 FOOTJOY : Flex (SL) Datatech,TITLEIST : Perma Soft SUN MOUNTAIN : Stand/Carry 4 CALLAWAY : Mack Daddy CB FOOTJOY : Superlites XP (SL) FOOTJOY : WeatherSof TITLEIST : Cart 5 CLEVELAND : RTX Zipcore ADIDAS : Tour360Golf XT 2 (SL) TITLEIST : Players PING : Stand/Carry No Distance Devices By 1 BUSHNELL : Tour V5 Laser 2 BUSHNELL : Tour V5 Shift Laser 3 BUSHNELL : Pro XE Laser BUSHNELL : Wingman GPS Speaker 4 Handheld LEUPOLD & STEVENS : GX-3i2 5 ProducedLaser

4 Top Apparel Sellers Year to Date 2021 ($)

No Men’s Shirts Women’s Shirts Men’s Tops Women’s Tops

1 PETER MILLAR : $75.00 - $99.99 IBKUL : $75.00 - $99.99 PETER MILLAR : $125.00 and up STRAIGHT DOWN : $75.00 - $99.99 2 PETER MILLAR : $50.00 - $74.99 IBKUL : $50.00 - $74.99 PETER MILLAR : $100.00 - $124.99 L.L.C.ADIDAS : $50.00 - $74.99 3 FOOTJOY : $50.00 - $74.99 PETER MILLAR : $50.00 - $74.99 PETER MILLAR : $75.00 - $99.99 ZERO RESTRICTION : $125.00 and up 4 ADIDAS : $50.00 - $74.99 ADIDAS : $50.00 - $74.99 FOOTJOY : $75.00 - $99.99 FOOTJOY : $75.00 - $99.99 5 PETER MILLAR : $100.00 and up EP PRO : $50.00 - $74.99 FAIRWAY & GREENE : $125.00 and up PETER MILLAR : $125.00 and up No Men’s Bottoms Women’s Bottoms Outerwear

1 PETER MILLAR : $75.00 - $99.99 PETER MILLAR : $75.00 - $99.99 Datatech,FOOTJOY : RAIN JACKET PETER MILLAR : $100.00 - 2 JOFIT : $50.00 - $74.99 PETER MILLAR : WINDSHIRT/WINDVEST $124.99 3 FOOTJOY : $50.00 - $74.99 GOLFTINI : $75.00 - $99.99Golf FOOTJOY : JACKET 4 ADIDAS : $50.00 - $74.99 TAIL : $50.00By - $74.99 FOOTJOY : WINDSHIRT/WINDVEST 5 DUNNING : $75.00 - $99.99 ADIDAS : $50.00 - $74.99 PETER MILLAR : JACKET

Produced

5 MONTHLY PERFORMANCEL.L.C.

Top 10 Models Datatech, Golf By

Produced

6 Golf Balls (dozens) – January 2021

No Brand/Model Dollar % Unit % Average Price

1 Titleist: Pro V1 20.1% 15.0% $50.98 2 Titleist: Pro V1x 15.4% 11.6% L.L.C.$50.57 3 Callaway: Chrome Soft 9.6% 7.5% $48.62

4 Titleist: AVX 7.2% 5.2% $52.17

5 TaylorMade: TP5 4.8% 3.7% $49.42 6 Callaway: Supersoft 4.5% Datatech,6.4% $26.64 7 Titleist: Velocity 4.3% 4.7% $34.78

8 TaylorMade: TP5X Golf3.6% 2.7% $49.84 9 Titleist: TruFeel / DT TruSoftBy 3.4% 4.9% $26.93 10 Titleist: Tour Soft 2.7% 2.7% $37.46

Category Other 24.4% 35.5% $27.36 ProducedCategory Total 100.0% 100.0% $38.06 Growth Over Previous Year 21.2% 17.5% 3.2%

7 Woods - January 2021

No Brand/Model Dollar % Unit % Average Price 1 TITLEIST : TSi Driver 16.0% 8.9% $543.47 2 CALLAWAY : Mavrik Driver 8.2% 6.4% $390.63 3 TAYLORMADE : SIM Driver 7.1% 4.8% L.L.C.$446.95 4 TITLEIST : TSi Fairway 5.6% 5.7% $295.88 5 CALLAWAY : Mavrik Fairway 5.2% 6.3% $250.43 6 TAYLORMADE : SIM Fairway 4.1% 4.6% $270.17 CALLAWAY : Big Bertha B21 3.8% 4.1% $284.82 7 Datatech, Fairway CALLAWAY : Big Bertha B21 3.6% 2.3% $471.06 8 Driver Golf 9 TAYLORMADE : SIM RescueBy 3.4% 4.4% $233.68 10 CALLAWAY : Mavrik Hybrid 3.3% 4.5% $224.94

Category Other 39.7% 48.0% $250.93 ProducedCategory Total 100.0% 100.0% $303.34 Growth Over Previous Year 52.8% 50.7% 1.4%

8 Irons - January 2021

No Brand/Model Dollar % Unit % Average Price 1 CALLAWAY : Mavrik 11.0% 13.3% $124.75 2 TITLEIST : T300 8.0% 9.4% $128.63 3 TITLEIST : T200 7.1% 5.8% L.L.C.$185.31 4 TAYLORMADE : SIM Max/Max OS 6.3% 8.0% $118.85 5 TAYLORMADE : P790 (2019) 6.0% 5.3% $171.02 6 CALLAWAY : Big Bertha B21 4.8% 5.4% $133.82 7 TAYLORMADE : P770 4.5% Datatech,4.3% $158.79 8 TITLEIST : T100 3.8% 3.1% $183.28 9 MIZUNO : JPX921 Hot Metal/Pro Golf3.7% 4.4% $125.80 10 PING : G710 By 3.3% 3.0% $165.40

Category Other 41.7% 38.2% $149.57 Category Total 100.0% 100.0% $150.97 ProducedGrowth Over Previous Year 75.1% 74.5% 0.3%

9 Putters - January 2021

No Brand/Model Dollar % Unit % Average Price 1 TITLEIST : Cameron Select 31.9% 25.1% $349.39 2 TITLEIST : Cameron Phantom X 11.5% 7.9% $399.99 3 TAYLORMADE : Spider X 9.1% 7.7% L.L.C.$324.39 4 ODYSSEY : Triple Track 6.7% 7.4% $248.80 5 ODYSSEY : Stroke Lab 5.3% 6.6% $222.45 6 PING : Heppler 4.9% 5.7% $232.29 7 TAYLORMADE : Spider 3.3%Datatech,3.4% $261.08 8 TAYLORMADE : TP Collection 3.2% 4.6% $192.83 9 PING : Sigma 2 Golf2.3% 3.4% $184.59 10 ODYSSEY : Stroke Lab BlackBy 2.1% 2.1% $274.30

Category Other 19.8% 26.1% $208.44 Category Total 100.0% 100.0% $274.74 ProducedGrowth Over Previous Year 6.7% 4.6% 1.9%

10 Wedges - January 2021

No Brand/Model Dollar % Unit % Average Price 1 TITLEIST : Spin Milled SM8 54.7% 50.6% $157.71 2 CALLAWAY : Jaws MD5 11.1% 10.8% $150.44 3 TAYLORMADE : Milled Grind 2 6.8% 6.2% L.L.C.$157.92 4 CALLAWAY : Mack Daddy CB 4.1% 4.8% $125.34 5 CLEVELAND : RTX Zipcore 3.9% 4.2% $135.87 6 TITLEIST : Spin Milled SM7 3.7% 4.9% $110.28 7 CLEVELAND : CBX 2 3.7%Datatech,4.1% $129.86 8 PING : Glide 3.0 2.7% 2.6% $147.74 9 CLEVELAND : RTX-4 Golf0.8% 1.2% $105.37 10 PING : Glide 2.0 By 0.8% 1.0% $114.17

Category Other 7.8% 9.5% $117.26 ProducedCategory Total 100.0% 100.0% $146.04 Growth Over Previous Year 58.8% 41.0% 12.6%

11 Golf Shoes – January 2021

No Brand/Model Dollar % Unit % Average Price 1 FOOTJOY : Pro/SL (SL) 7.0% 5.6% $144.46 2 FOOTJOY : Flex XP (SL) 6.1% 7.2% $97.37 3 FOOTJOY : Flex (SL) 4.7% 6.8% L.L.C.$79.16 4 FOOTJOY : Superlites XP (SL) 3.0% 3.9% $91.19 5 ADIDAS : Tour360 XT 2 (SL) 2.9% 2.0% $167.14 6 FOOTJOY : Tour-X 2.6% Datatech,1.6% $190.63 7 ADIDAS : CodeChaos/BOA (SL) 2.0% 1.6% $137.60 8 FOOTJOY : Contour Series (2019) Golf1.7% 1.7% $115.57 9 PUMA : Ignite NXT (SL) By 1.6% 1.9% $100.05 10 ECCO : Biom Hybrid 3 (SL) 1.6% 1.1% $159.81

Category Other 66.8% 66.5% $108.11 ProducedCategory Total 100.0% 100.0% $115.48 Growth Over Previous Year -9.7% -15.1% 6.4%

12 Golf Gloves - January 2021

No Brand/Model Dollar % Unit % Average Price 1 FOOTJOY : Sta-Sof 16.7% 12.7% $21.34 2 FOOTJOY : ContourFLX 14.1% 12.6% L.L.C.$18.05 3 TITLEIST : Perma Soft 13.5% 12.6% $17.35 4 FOOTJOY : WeatherSof 12.6% 18.3% $11.16 5 TITLEIST : Players 9.1% 6.2% $23.95 6 TAYLORMADE : Tour Preferred/Flex/Vivid 4.4%Datatech,3.2% $22.11 7 CALLAWAY : Weather Spann 2.6% 3.7% $11.22 8 CALLAWAY : Tour Authentic Golf2.5% 1.9% $20.84 9 FOOTJOY : Stacooler By 1.6% 1.9% $13.27 10 TAYLORMADE : Stratus/Stratus Tech 1.5% 1.8% $13.42

Category Other 21.5% 25.1% $12.79 ProducedCategory Total 100.0% 100.0% $16.18 Growth Over Previous Year 24.6% 21.1% 2.9%

13 Golf Bags - January 2021

No Brand/Model Dollar % Unit % Average Price 1 TITLEIST : Stand/Carry 27.2% 25.3% $232.98 2 SUN MOUNTAIN : Cart 11.2% 11.9% L.L.C.$203.62 3 SUN MOUNTAIN : Stand/Carry 9.0% 9.0% $215.60 4 TITLEIST : Cart 6.9% 6.6% $226.16 5 PING : Stand/Carry 6.9% 7.6% $196.53 6 CALLAWAY : Cart 5.1%Datatech,5.2% $215.03 7 CALLAWAY : Stand/Carry 4.9% 4.9% $214.48 8 TAYLORMADE : Stand/Carry Golf4.1% 4.6% $195.99 9 PING : Cart By 3.0% 3.2% $203.02 10 TAYLORMADE : Cart 2.3% 2.5% $203.09

Category Other 19.4% 19.2% $218.16 ProducedCategory Total 100.0% 100.0% $216.62 Growth Over Previous Year 33.0% 20.7% 10.1%

14 Distance Devices - January 2021

No Brand/Model Dollar % Unit % Average Price 1 BUSHNELL : Tour V5 Laser 35.3% 32.9% $291.09 2 BUSHNELL : Tour V5 Shift Laser 22.9% 17.4% L.L.C.$357.26 3 BUSHNELL : Pro XE Laser 10.5% 5.9% $482.23 BUSHNELL : Wingman GPS Speaker 6.0% 11.2% $143.70 4 Handheld 5 LEUPOLD & STEVENS : GX-3i2 Laser 4.3% 3.2% $362.08 6 BUSHNELL : Neo Ion Watch 3.5% Datatech,5.6% $168.94 7 BUSHNELL : Hybrid Laser 2.6% 1.9% $376.91 8 BUSHNELL : Tour V4 Laser Golf2.4% 2.7% $241.62 9 BUSHNELL : Phantom HandheldBy 1.7% 4.0% $112.33 10 PRECISION PRO : NX9 Laser 1.3% 1.6% $218.47

Category Other 9.6% 13.6% $190.19 ProducedCategory Total 100.0% 100.0% $270.89 Growth Over Previous Year 107.7% 113.7% -2.8%

15 Men’s Shirts - January 2021

No Brand/Model Dollar % Unit % Average Price 1 PETER MILLAR : $75.00 - $99.99 12.2% 9.0% $87.12 2 PETER MILLAR : $50.00 - $74.99 7.0% 6.9% L.L.C.$66.02 3 FOOTJOY : $50.00 - $74.99 6.8% 7.0% $62.87 4 ADIDAS : $50.00 - $74.99 4.0% 4.1% $61.49 5 PETER MILLAR : $100.00 and up 3.3% 2.0% $106.96 6 TRAVIS MATHEW : $50.00 - $74.99 2.7% Datatech,2.7% $63.87 7 FOOTJOY : $75.00 - $99.99 2.6% 2.0% $83.72 8 FOOTJOY : $25.00 - $49.99 Golf2.5% 4.0% $40.40 9 UNDER ARMOUR : $50.00 - $74.99By 2.5% 2.5% $63.18 10 TRAVIS MATHEW : $75.00 - $99.99 2.4% 1.8% $83.68

Category Other 54.1% 58.0% $60.12 ProducedCategory Total 100.0% 100.0% $64.43 Growth Over Previous Year -24.7% -22.8% -2.5%

16 Women’s Shirts - January 2021

No Brand/Model Dollar % Unit % Average Price 1 IBKUL : $75.00 - $99.99 5.4% 3.7% $84.18 2 IBKUL : $50.00 - $74.99 5.1% 4.4% L.L.C.$65.85 3 PETER MILLAR : $50.00 - $74.99 3.7% 3.1% $68.95 4 ADIDAS : $50.00 - $74.99 3.6% 3.3% $63.34 5 EP PRO : $50.00 - $74.99 3.4% 3.4% $58.02 6 ADIDAS : $25.00 - $49.99 3.3% Datatech,4.8% $39.45 7 PETER MILLAR : $75.00 - $99.99 3.1% 2.1% $83.49 8 NIKE : $25.00 - $49.99 Golf2.2% 3.4% $37.40 9 TAIL : $50.00 - $74.99 By 2.2% 2.1% $60.40 10 FOOTJOY : $50.00 - $74.99 1.9% 1.7% $62.42

Category Other 66.1% 68.0% $55.78 ProducedCategory Total 100.0% 100.0% $57.39 Growth Over Previous Year -21.6% -23.3% 2.3%

17 Men’s Tops - January 2021

No Brand/Model Dollar % Unit % Average Price 1 PETER MILLAR : $125.00 and up 9.6% 6.1% $140.45 2 PETER MILLAR : $100.00 - $124.99 8.8% 6.9% L.L.C.$112.76 3 PETER MILLAR : $75.00 - $99.99 5.0% 5.0% $88.33 4 FOOTJOY : $75.00 - $99.99 4.3% 4.4% $87.21 5 FAIRWAY & GREENE : $125.00 and up 3.5% 1.9% $160.80 6 ADIDAS : $50.00 - $74.99 3.3% Datatech,4.8% $62.00 7 FOOTJOY : $125.00 and up 3.2% 1.9% $144.46 8 FOOTJOY : $100.00 - $124.99 Golf3.1% 2.5% $111.21 9 UNDER ARMOUR : $75.00 - $99.99By 2.6% 2.8% $83.06 10 NIKE : $50.00 - $74.99 2.1% 2.8% $66.38

Category Other 54.4% 61.0% $78.85 ProducedCategory Total 100.0% 100.0% $88.39 Growth Over Previous Year -12.0% -6.5% -5.9%

18 Women’s Tops - January 2021

No Brand/Model Dollar % Unit % Average Price 1 STRAIGHT DOWN : $75.00 - $99.99 4.9% 4.4% $88.59 2 ADIDAS : $50.00 - $74.99 4.1% 5.2% L.L.C.$63.40 3 ZERO RESTRICTION : $125.00 and up 4.0% 2.0% $157.34 4 FOOTJOY : $75.00 - $99.99 4.0% 3.6% $89.40 5 PETER MILLAR : $125.00 and up 3.9% 2.1% $146.85 6 PETER MILLAR : $100.00 - $124.99 3.3% Datatech,2.3% $110.93 7 UNDER ARMOUR : $50.00 - $74.99 3.1% 3.9% $63.12 8 FAIRWAY & GREENE : $125.00 and up Golf2.8% 1.4% $164.48 9 NIKE : $75.00 - $99.99 By 2.6% 2.4% $84.43 10 LEVELWEAR : $50.00 - $74.99 2.5% 3.3% $60.37

Category Other 64.7% 69.4% $73.83 ProducedCategory Total 100.0% 100.0% $79.24 Growth Over Previous Year -6.0% 1.4% -7.4%

19 Men’s Bottoms - January 2021

No Brand/Model Dollar % Unit % Average Price 1 PETER MILLAR : $75.00 - $99.99 11.6% 9.6% $82.07 2 PETER MILLAR : $100.00 - $124.99 7.9% 4.7% $113.67 3 FOOTJOY : $50.00 - $74.99 7.8% 8.4% L.L.C.$63.02 4 ADIDAS : $50.00 - $74.99 6.2% 6.9% $61.39 5 DUNNING : $75.00 - $99.99 5.0% 3.9% $87.21 6 PETER MILLAR : $50.00 - $74.99 3.8% 3.9% $66.00 7 ADIDAS : $0.00 - $49.99 3.7%Datatech,6.7% $37.60 8 FOOTJOY : $75.00 - $99.99 3.6% 2.9% $84.69 9 PETER MILLAR : $125.00 and up Golf3.0% 1.5% $134.63 10 FOOTJOY : $0.00 - $49.99 By 2.7% 4.2% $43.35

Category Other 44.9% 47.4% $64.29 ProducedCategory Total 100.0% 100.0% $67.95 Growth Over Previous Year -15.2% -18.3% 3.8%

20 Women’s Bottoms - January 2021

No Brand/Model Dollar % Unit % Average Price 1 PETER MILLAR : $75.00 - $99.99 4.1% 3.6% $83.59 2 JOFIT : $50.00 - $74.99 3.0% 3.3% $66.52 3 GOLFTINI : $75.00 - $99.99 2.7% 2.1% L.L.C.$95.32 4 TAIL : $50.00 - $74.99 2.7% 3.2% $61.17 5 ADIDAS : $50.00 - $74.99 2.4% 2.9% $62.61 6 EP PRO : $50.00 - $74.99 2.4% 2.7% $66.40 7 DAILY SPORTS : $100.00 - $124.99 2.2% Datatech,1.5% $111.48 8 LUCKY IN LOVE : $75.00 - $99.99 Golf1.8% 1.6% $82.72 9 FAIRWAY & GREENE : $75.00 - $99.99 1.8% 1.5% $87.47 10 FOOTJOY : $50.00 - $74.99 By 1.8% 2.0% $67.42

Category Other 75.0% 75.6% $73.25 ProducedCategory Total 100.0% 100.0% $73.82 Growth Over Previous Year 7.7% -0.2% 7.9%

21 Outerwear - January 2021

No Brand/Model Dollar % Unit % Average Price 1 FOOTJOY : RAIN JACKET 9.7% 6.2% $162.28 2 PETER MILLAR : WINDSHIRT/WINDVEST 5.9% 4.7% L.L.C.$128.31 3 FOOTJOY : JACKET 5.9% 5.7% $105.75 4 FOOTJOY : WINDSHIRT/WINDVEST 5.8% 7.4% $81.59 5 PETER MILLAR : JACKET 5.3% 3.8% $145.66 6 CUTTER & BUCK : JACKET 4.1%Datatech,4.9% $86.22 7 ADIDAS : JACKET 3.7% 5.4% $71.46 8 ZERO RESTRICTION : WINDSHIRT/WINDVESTGolf3.4% 2.8% $126.88 9 POLO/RALPH LAUREN : JACKET By 2.8% 1.5% $187.55 10 ZERO RESTRICTION : RAIN JACKET 2.7% 1.5% $193.86

Category Other 50.6% 56.3% $92.66 ProducedCategory Total 100.0% 100.0% $102.98 Growth Over Previous Year -16.6% -12.8% -4.4%

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CONTACT DETAILS

Golf Datatech, LLC 2600 Michigan Ave PO Box 452200 Kissimmee, FL 34744

Phone: 407-944-4116

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