Brochure Global-Underwear-Market

€ 950 (excl. Vat) € 1,425 (excl. Vat) € 1,900 (excl. Vat) Global Underwear Market Report 2012

Key Findings

Covering 18 countries worldwide • In terms of lingere spending, “EU 27” was the leading region worldwide in 2010, followed by USA, Russia and China. • In the USA, the market for ladies’ underwear grew by one third from 2004 to 2010, while it only increased by approximately 10% for male underwear in the same period. • Among European countries, France was the country with the highest spending on lingerie in 2010, followed by Germany, the UK and Italy. • More than 40% of Chinese underwear customers are aged 25-44, an age group expecting higher income in the ongoing Chinese economic boost. Furthermore, the South Korean lingerie market is still controlled by local brands in 2011, but international brands are gaining market share. • The global underwear market is dominated by manufacturers who also sell their products to consumers. HanesBrands, Calida, Hunkemöller and Triumph are among the successful competitors. Players who showed a weak performance in this dynamic market were Austrian underwear specialist Palmers and La Senza UK.

Company and Product Information

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Table of Contents (1 of 3)

1. MANAGEMENT SUMMARY 2. GLOBAL MARKET TRENDS (cont.)

2. GLOBAL MARKET TRENDS 2.4 Regional: Europe

2.1 Regional: Global • Bodywear Consumption by 14 selected Countries, in EUR billion, 2008 (12 Countries), 2009 • Breakdown of the Global Lingerie Spending by (10 Countries) and 2010 (5 Countries) Regions, in %, 2010 • Annual Per Capita Bodywear Spending by Country • Global Lingerie Spending by Regions and major and EU Average, ranked by most recent Spending, in EUR, 2008 (12 Countries), 2009 (3 Countries) and Markets, in EUR billion, 2010 2010 (7 Countries) • Trends in the Top Countries USA, UK, Germany, • Overview of Bodywear Demand, in EUR million, France & Japan, 2010-2011 2010 and CAGR in Demand, in %, 2006-2010

• Shapewear Market Trends, 2011 • Bodywear Market Segmentation, 2010 • Bodywear Trends, 2010-2012 • Lingerie Market with Spending by Country and 2.2 USA (Top Country) Spending on Lingerie in the five largest European Markets, in EUR billion, 2010 • Underwear Market Figures, in USD billion and • Trends in Men buying Lingerie, 2011/2012 % Change, 2004 & 2010 2.5 UK (Top Country) • Market Volumes for Intimate Apparel, Hosiery and • Retail Trends and Changes in Lingerie Retail Sales, Male Underwear, in USD billion, 2008 & 2009 in %, 2010-2011 • New Product Trends and Growth of Shapewear, • Underwear Market Trends and Age Distribution of UK Women who had Bra Fittings, in %, 2010 Long Leg Briefs and Tights, in %, 2010 • Underwear Sector Market Volume in GBP bil. and • Intimate Apparel Sales Cycle Trends, 2010/2011 and Growth, in %, 2009-2010 Bra and Panty Sales Growth, in %, three Months • Bodywear Trends, 2009/2010 ending February 2011 • Luxury Lingerie Market Trends, 2011

• Lingerie Spending Trends, in EUR billion and 2.6 Germany (Top Country) Breakdown of Categories in Lingerie Spending, in %, • Bodywear Trends and per Capita Spending on 2010 Bodywear, in EUR 2008 & 2009 • Underwear Sales Trends and Breakdown of • Loungewear Trends, 2012/2013 Foundations Sales by Product, in %, 2010 • Bra Consumer Preferences and Importance of 2.3 Colombia Bra Attributes by Women in Germany, in %, 2011 • Shapewear Trends, 2011 • Underwear Market Trends and Breakdown of Clothing • Nightwear Market Trends in 2011 and Nightwear Spending by Segment, in COP bil. and in %, 2010

Table of Contents (2 of 3)

2. GLOBAL MARKET TRENDS (cont.) 2. GLOBAL MARKET TRENDS (cont.) 2.7 France (Top Country) 2.15 Japan (Top Country) • Lingerie Trends, 2011/2012 • Women’s and Men’s Underwear, Nightwear and Swimwear Market Value, in JPY billion and in %, • Bodywear Trends, 2010-2012 2010 • Breakdown of Clothing Categories bought by Women, • Women’s Underwear, Nightwear and Swimwear in %, 2010 Market Value, in JPY billion, 2009 & 2010 • Breakdown of Market Growth in different Bodywear • Shapewear Trends, 2011 Segments, in %, 2010 • Fat-burning Underwear Trends, 2011

2.8 Denmark 2.16 China • Underwear and Lingerie Market with Market Volume, • Bodywear Trends, 2010 in EUR, 2010 & 2011 2.9 Italy • Women’s Underwear Market Trends, 2011 • Underwear Market Values, in RMB billion, 2011 & • Bodywear Trends and Average Amount spent on 2016f Bodywear per Person in Italy, in EUR, 2010 • Women’s Underwear Market Sales, in RMB billion and Annual Growth in %, 2011f-2015f 2.10 Netherlands • Men’s Underwear Market Revenues, in RMB billion, • Bodywear Trends, 2010 2007-2010 • Forecast of Bodywear Trends, 2011/2012 • Hosiery Market Trends, 2011 • Breakdown of Bra Styles as favored by Dutch • Market Revenue, in EUR million, 2004 & 2009 Women, in %, 2010 2.17 India 2.11 Poland • Lingerie Market Trends, 2011-2012 • Bodywear Trends, 2010/2011 • Lingerie Market with Market Volume, in EUR billion, 2010 2.12 Russia • Lingerie Market Value, in INR billion, 2009 & 2014f • Underwear Market Trends, 2010-2012 and Underwear Price Segment Growth, in %, 2012f 2.18 South Korea • Underwear Market Volume, in EUR billion, • Lingerie Market Trends, 2010-2012 2008-2012f • Lingerie Market Volume, in KRW trillion, 2009-2010 • Changes in Lingerie Shopping Behavior, 2011 2.19 Regional: Middle East 2.13 Spain • Lingerie Trends, 2011 • Bodywear Trends, 2009-2011 • Lingerie Market & Lingerie Spending in Middle East & other Regions Worldwide, in EUR bil., 2010 2.14 Regional: Asia • Lingerie Spending in Asia and other Regions 2.20 Saudi Arabia Worldwide, in EUR billion, 2010 • Personnel Trends in Lingerie Shops, 2011/2012

Table of Contents (3 of 3)

2. GLOBAL MARKET TRENDS (cont.) 3. GLOBAL UNDERWEAR PLAYERS (cont.)

2.21 UAE 3.3 Major Underwear Player Profiles

• Lingerie Trends, 2011 • Major Underwear Market Players, by Country, 2012 • Baci Lingerie: Profile 2.22 Australia • Calida: Profile • Chantelle: Profile • Intimate Apparel Trends, 2010/2011 • Etam: Profile • Gunze: Profile • HanesBrands: Profile 3. GLOBAL UNDERWEAR PLAYERS • Hunkemöller: Profile 3.1 List of Players by Business Type in • La Senza: Profile the EU • Lindex: Profile • Maidenform Brands: Profile • Overview of Retail Chains, Department Stores and • Palmers: Profile Home-/Online-Shopping in the Bodywear Segment in • Triumph: Profile the UK, Ireland & Belgium, 2011 • Victoria’s Secret: Profile • Overview of Retail Chains, Department Stores and • Wacoal: Profile Home-/Online-Shopping in the Bodywear Segment in • Warnaco: Profile Germany & Austria, 2011 • Wolford: Profile • Overview of Retail Chains, Department Stores and 3.4 Other Underwear Player Profiles Home-/Online-Shopping in the Bodywear Segment in • Agent Provocateur: Profile the Netherlands, Sweden & Denmark, 2011 • Arcte Fashion Brands: Profile • Overview of Retail Chains, Department Stores and • Ayyildiz: Profile Home-/Online-Shopping in the Bodywear Segment in • Concept Club: Profile France, Italy & Spain, 2011 • Embry: Profile • Esotiq & Henderson: Profile • Overview of Retail Chains, Department Stores and • Falke: Profile Home-/Online-Shopping in the Bodywear Segment in • Fashion Box: Profile Poland, Slovenia & Hungary, 2011 • Frederick’s of Hollywood: Profile • Gossard: Profile • Hope Lingerie: Profile • Intimacy: Profile • Intimissimi: Profile • Kom Tekstil: Profile 3.2 Department Stores and Clothing • La Perla: Profile Retailers • La Vie en Rose: Profile • Lovable Lingerie: Profile • Oysho: Profile • Debenhams: Lingerie Development within • Parijanka: Profile Department Stores and Retailers, 2011 • Pompea: Profile • Marks & Spencer: Lingerie Development within • Schiesser: Profile Department Stores and Retailers, 2011 • Slenderella: Profile • Karstadt: Lingerie Development within Department • Sunset: Profile Stores and Retailers, 2011/2012 • Van de Velde: Profile • Esprit: Lingerie Development within Department • Women’s Secret: Profile Stores and Retailers, 2011/2012 • Yamamay: Profile • OneStopPlus: Lingerie Development within • Zeki Triko: Profile Department Stores and Retailers, 2011/2012

Samples

RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions

67% of Internet lingerie retailers in the UK experienced an increase in sales in 2011 as compared to 2010. UK: Retail Trends and Changes in Lingerie Retail Sales, in %, 2010-2011  Despite lingerie being a fit-oriented product, Internet sales have been on the rise. Changes in Lingerie Retail Sales,  67% of lingerie Internet retailers in the UK stated that their sales had increased in 2011 as compared to 2010, while 33% reported steady in %, 2010-2011 sales and no Internet retailer of lingerie experienced decreasing sales. 75% 67%  In comparison, only 35% of independent retailers stated that their sales were better in 2011 than in 2010. A further 19% reported 60% stagnating figures, while 46% had faced decreasing sales.  26% of large retailers, including multiples and department stores, 50% reported an increase in sales in 2011, while 60% faced stagnation 46% and 14% had decreasing sales. 35%  In 2011, Lingerie retailers were affected by low consumer confidence 33% and spending. Further concerns were the UK VAT increase and price increases from brands. 26% 25%  Still, 40% of Internet lingerie retailers lowered their prices in 2011, 19% followed by 29% of large retailers and only 6% of independent 14% retailers.  Online lingerie retailers are the group of lingerie retailers that is most 0% optimistic about 2012, followed by independent retailers and with 0% large retailers as the most pessimistic. Internet Retailers Independent Large Retailers Retailers  In order to improve their business, lingerie retailers develop websites, change their brand mix or add new product sectors. Increase Stagnation Decrease Note: based on a Lingerie Buyer survey conducted in the lingerie industry in November 2011 Source: Lingerie Buyer, January 2012

RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions

In 2011, HanesBrands continued to grow and was set to reach worldwide net sales of USD 4.9 to 5.0 billion (EUR 3.6 billion). HanesBrands: Profile

Name of Company HanesBrands Inc.

Country of Origin USA

Main Homepage www.hanesbrands.com

Vertical Integration Retailer, Manufacturer, Intermediary

Business Model Multi-Channel, Multi-Brand Retailer

• Positioning: Medium-Pricing Positioning/ Product Range • Main Product Range: Women’s, Men’s and Kid’s Underwear, Socks, Hosiery, Casualwear and Activewear

• USD 4.3 billion (EUR 3.3 billion) in 2010 Revenue/ Financials • The net sales guidance for 2011 was confirmed at USD 4.9 to 5.0 billion (EUR 3.6 billion)

Main Countries USA, Canada

• HanesBrands employs more than 55,500 employees in over 25 countries worldwide as of 2011. • Owned brands selling underwear include Hanes, Playtex, Bali, Just My Size, Barely There, and Wonderbra. • US market share grew by 11% in 2010 compared to 2009. • Worldwide growth (excluding the US) rose by 16% in 2010. News • Price increases were applied internationally in order to counteract rising costs in 2011. • Despite increases in price, the sale of men’s underwear grew by 10% in the third quarter of 2011. Intimate apparel did not perform as well, experiencing a decline. • In the fiscal year ending January 1, 2011, innerwear accounted for 46.5% of net sales, while hosiery accounted for 3.9%. • The US accounted for 88.3% of net sales in the year ending January 1, 2011, followed by Canada with 3.3%.

Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations

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