TENGA 2020 SELF-PLEASURE REPORT Sexual and Self-Pleasure Behaviors and Attitudes in France
Prepared by PSB Insights June 9, 2020 INTRODUCING THE TENGA 2020 SELF-PLEASURE REPORT TENGA is committed to elevating the global conversation around masturbation, tackling its myths and stigmas, while celebrating self-pleasure in our lives.
The innovative sexual wellness company that creates sex toys for men and women, is pleased to announce the findings of its fifth-annual TENGA Self-Pleasure Report, which highlights the surprising role masturbation, sex and sex toys play in people’s lives around the world.
This study is one of the largest of its kind and includes the insights gathered from over 5,000 respondents surveyed across five countries, including The United States, United Kingdom, Germany, France and Spain.
In celebration of the 25th anniversary of Masturbation May, this year’s study goes beyond simply measuring attitudes and perceptions around masturbation and sexual behaviors; it also explores the connection between pleasure – received from oneself or during sex – and its impact on physical, emotional, and societal well-being.
We hope you learn about the amazing power of self-pleasure. Please visit https://eustore.tenga.co/pages/globalreport to learn more, and reach out to [email protected] with questions and media inquires.
2 Table of Contents
PART 4 KEY FINDINGS & AUDIENCE PROFILING TALKING ABOUT SEX, MASTURBATION, AND SEX TOYS SLIDES 4 – 23 SLIDES 76 – 86
PART 1 PART 5 THE STATE OF MASTURBATION IN FRANCE SEX EDUCATION AND INFO SOURCES SLIDES 24 – 38 SLIDES 87 - 93
PART 2 PART 6 SEX TOYS MASTURBATION AND SEX TOYS IN QUARANTINE SLIDES 39 – 56 SLIDES 94 – 107
PART 3 PART 7 ATTITUDES AROUND MASTURBATION APPENDIX SLIDES 57 – 75 SLIDES 108 – 109
3 Key Findings
§ The French report lower levels of masturbation and sex toy usage compared to other European markets. This lower incidence is almost entirely driven by women. § While a majority of French adults masturbate (about 8 in 10), this level is lower than other European markets (ranging from 87-93% in the UK, Germany and Spain). For women, 71% masturbate compared to 80-90% in the UK, Germany and Spain. § Most French adults masturbate less than once a week, and a notable proportion (over a quarter) only doing a few times a year or less. § Similarly, reported sex toy usage among the French is lower compared to the UK, Germany and Spain (45% vs. 55-57%), mostly due to lower reported usage among French women (45% vs. 63-65% in other European markets). § Overall, men report higher incidence and frequency of masturbation compared to women. § That said, masturbation incidence changes when in a relationship, as men and women report similar levels. § A majority of adults who have not masturbated have never considered it, largely driven by the 8 in 10 non-masturbating women who haven’t considered it. § Many non-masturbating French adults simply feel that it is unnecessary or that they would rather have their partner pleasure them. § Men and women have similar reasons to masturbate: to achieve sexual pleasure and satisfy sexual urges. However, men are also likely to report relaxation and boredom as reasons to masturbate. § Sex toy usage and openness to future purchase have grown in the last two years, although still remaining more muted than in other countries. § Among current sex toy users, frequency is relatively low: over half use toys less than once a month. § Similar to masturbation overall, a majority of those who have never used sex toys have never considered it. Most feel they simply do not need them. § Attitudinally, the French see masturbation as positive—especially its impact on mood and health. However, many consider it a private matter. § Most French adults have talked openly about sex, but masturbation and sex toys are less openly discussed topics. § Gen Z lead their older counterparts in openness to discussion about sex and masturbation, but Millennials are clearly more open to discussing sex toys. § Fewer than half of French adults have received sexual education, but the trend is positive with increasing likelihood among younger generations. § COVID-19 had an impact on French adults’ masturbation routine and sex toy usage. § Nearly half of French adults in a relationship who quarantined without their partner or spouse have reported that they are masturbating more often than before. § While French men have reported a tendency to increase their masturbation, women tend to have masturbated less. § Sex toy usage might see more persistent behavior change: after COVID-19 has passed, most say that they will return to their usual amount of masturbation, but more will continue with their higher frequency of sex toy usage.
4 AUDIENCE PROFILING
5 Audience Profiling All Masturbates Regularly (At Least a Few Times a Year or More) Masturbation Does Not Masturbate Regularly Or At All
GENDER ETHNICITY AGE
50% 59% 30% 85% 85% 85% 18% 18-24 17% 20% 25% 25-34 26% 23% 27% 35-44 29% 50% 41% 70% 15% 15% 15% 24% 29% 45-54 28% Minority Non-minority 33%
EDUCATION INCOME REGION North 66% 65% 64% Less than €35k 55% 52% 62% 37% / 38% / 36%
West 24% 22% 19%
16% €35-64k 33% 35% 26% 20% / 20% / 20% 14% 11% East 25% / 25% / 24% High school or less University Degree Postgraduate €65k or more Degree South 18% / 17% / 20%
6 Audience Profiling All Masturbates Regularly (At Least a Few Times a Year or More) Masturbation Does Not Masturbate Regularly Or At All
RELATIONSHIP STATUS SEXUAL ORIENTATION IDEOLOGY
88% 88% 90% 18% 52% 45% In a committed relationship 19% 42% 17% 30% 32% 51% 24% 25% 25% Married or Legally Partnered 49% 23% 56% 12% 12% 30% 10% Other 32% 26% LGBTQIA+ Non-LGBTQIA+ Liberal Independent Conservative
LENGTH OF RELATIONSHIP LIVING AREA (Among Those In a Committed Relationship)
40% City 48% 48% 47% 36% 33% 27% 25% 24% 22% 21% 20% 19% 18% 17% Suburb 17% 18% 13%
Rural Area 36% 34% 40% 2 Years or Less 3-5 Years 6-10 Years 11 Years or More
7 Audience Profiling All Has Used Sex Toys Sex Toy Experience Has Never Used Sex Toys
GENDER ETHNICITY AGE
88% 18% 50% 50% 50% 85% 82% 18-24 14% 21% 25% 25-34 29% 22% 27% 35-44 32% 18% 50% 50% 50% 15% 12% 24% 29% 45-54 25% Minority Non-minority 33%
EDUCATION INCOME REGION North 65% 65% 64% Less than €35k 55% 54% 55% 37% / 36% / 38%
West 24% 22% 20% €35-64k
15% 33% 35% 31% 20% / 23% / 17% 14% 12% East 25% / 25% / 25% High school or less University Degree Postgraduate €65k or more Degree South 18% / 16% / 20%
8 Audience Profiling All Has Used Sex Toys Sex Toy Experience Has Never Used Sex Toys
RELATIONSHIP STATUS SEXUAL ORIENTATION IDEOLOGY
88% 90% 18% 86% 50% In a committed relationship 22% 45% 15% 40% 32% 30% 28% 51% 25% 27% Married or Legally Partnered 55% 23% 49% 12% 14% 30% 10% Other 24% 36% LGBTQIA+ Non-LGBTQIA+ Liberal Independent Conservative
LENGTH OF RELATIONSHIP LIVING AREA (Among Those In a Committed Relationship)
City
39% 48% 47% 48% 35% 31% 27% 25% 24% 22% 22% 20% 18% 18% 18% Suburb 17% 17% 16%
Rural Area 36% 37% 35% 2 Years or Less 3-5 Years 6-10 Years 11 Years or More
9 Audience Profiling All Currently Uses Sex Toys Sex Toy Usage Does Not Currently Use Sex Toys
GENDER ETHNICITY AGE
50% 46% 51% 18% 85% 87% 18-24 13% 79% 20% 25% 25-34 33% 23% 27% 35-44 32% 50% 54% 49% 21% 26% 15% 13% 29% 45-54 22% 31% Minority Non-minority
EDUCATION INCOME REGION North 66% 65% 61% Less than €35k 55% 51% 56% 37% / 38% / 37%
West 28% 22% 20% €35-64k 33% 38% 31% 20% / 21% / 20% 14% 14% 11% East 25% / 26% / 25% High school or less University Degree Postgraduate €65k or more Degree South 18% / 15% / 19%
10 Audience Profiling All Currently Uses Sex Toys Sex Toy Usage Does Not Currently Use Sex Toys
RELATIONSHIP STATUS SEXUAL ORIENTATION IDEOLOGY
88% 90% 45% 47% 18% 84% 41% In a committed relationship 23% 17% 33% 30% 29% 25% 26% 51% 24% Married or Legally Partnered 57% 50% 12% 16% 30% 10% Other 20% 34% LGBTQIA+ Non-LGBTQIA+ Liberal Independent Conservative
LENGTH OF RELATIONSHIP LIVING AREA (Among Those In a Committed Relationship)
City 48% 47% 48% 38% 35% 27% 27% 26% 25% 24% 22% 21% Suburb 17%19%16% 19% 18% 18%
Rural Area 36% 34% 36% 2 Years or Less 3-5 Years 6-10 Years 11 Years or More
11 Audience Profiling All Open To Purchasing Sex Toys Sex Toy Purchasing Not Open To Purchasing Sex Toys
GENDER ETHNICITY AGE
89% 50% 53% 47% 85% 18% 81% 18-24 19% 18% 25% 25-34 29% 22% 27% 19% 35-44 30% 15% 50% 47% 53% 11% 25% 29% 45-54 22% Minority Non-minority 35%
EDUCATION INCOME REGION North 67% 65%
62% Less than €35k 55% 54% 56% 37% / 36% / 38%
West 26% 22% €35-64k 18% 33% 34% 32% 20% / 22% / 19% 15% 14% 12% East 25% / 27% / 23% High school or less University Degree Postgraduate €65k or more Degree South 18% / 16% / 20%
12 Audience Profiling All Open To Purchasing Sex Toys Sex Toy Purchasing Not Open To Purchasing Sex Toys
RELATIONSHIP STATUS SEXUAL ORIENTATION IDEOLOGY
88% 87% 90% 18% 50% In a committed relationship 22% 45% 15% 40% 34% 30% 51% 26% 25% 26% 24% Married or Legally Partnered 51% 52% 12% 13% 30% 10% Other 28% 33% LGBTQIA+ Non-LGBTQIA+ Liberal Independent Conservative
LENGTH OF RELATIONSHIP LIVING AREA (Among Those In a Committed Relationship)
City
39% 48% 48% 47% 35% 31% 26% 26% 25% 23% 22% 20% 18% 18% 17% Suburb 17% 15% 17%
Rural Area 36% 37% 35% 2 Years or Less 3-5 Years 6-10 Years 11 Years or More
13 Audience Profiling All TENGA Aware TENGA and Iroha Aware Iroha Aware
GENDER ETHNICITY AGE
50% 64% 50% 85% 18% 81% 18-24 16% 32% 25% 52% 48% 25-34 27% 28% 27% 19% 35-44 33% 50% 36% 50% 15% 20% 29% 45-54 24% Minority Non-minority 21%
EDUCATION INCOME REGION North
77% Less than €35k 55% 48% 36% 37% / 41% / 36% 66% 65% West
23% €35-64k 22% 33% 42% 47% 20% / 17% / 12% 16% 14% 11% 8% East 25% / 27% / 40% High school or less University Degree Postgraduate €65k or more 8% 9% 8% Degree South 18% / 15% / 13%
14 Audience Profiling All TENGA Aware TENGA and Iroha Aware Iroha Aware
RELATIONSHIP STATUS SEXUAL ORIENTATION IDEOLOGY
88% 88% 45% 18% 82% In a committed relationship 39% 23% 35% 36% 20% 30% 32% 32% 51% 25% 25% Married or Legally Partnered 54% 48% 18% 12% 12% 30% Other 23% 32% LGBTQIA+ Non-LGBTQIA+ Liberal Independent Conservative
LENGTH OF RELATIONSHIP LIVING AREA (Among Those In A Committed Relationship) 35% 34% City 48% 49% 52% 31% 30% 27% 25% 25% 24% 22% 18% 17% Suburb 17% 15% 16% 12%
Rural Area 36% 36% 32% 2 Years or Less 3-5 Years 6-10 Years 11 Years or More
15 Audience Profiling All Quarantined Alone Quarantine Status: Alone or With Others Quarantined with Others
GENDER ETHNICITY AGE
50% 65% 46% 85% 86% 85% 18% 18-24 19% 19% 25% 25-34 23% 25% 27% 35-44 27% 50% 35% 54% 15% 14% 15% 26% 29% 45-54 31% Minority Non-minority 30%
EDUCATION INCOME REGION North 69% 65% 65% Less than €35k 55% 75% 51% 37% / 39% / 38%
West 23% 22%
19% €35-64k 33% 17% 36% 20% / 16% / 20% 14% 13% 12% East 25% / 27% / 25% High school or less University Degree Postgraduate €65k or more Degree South 18% / 18% / 17%
16 Audience Profiling All Quarantined Alone Quarantine Status: Alone or With Others Quarantined with Others
RELATIONSHIP STATUS SEXUAL ORIENTATION IDEOLOGY
88% 90% 45% 44% 44% 18% 82% In a committed relationship 20% 34% 18% 30% 31% 25% 25% 51% 22% Married or Legally Partnered 7% 62% 18% 12% 30% 10% Other 73% 20% LGBTQIA+ Non-LGBTQIA+ Liberal Independent Conservative
LENGTH OF RELATIONSHIP LIVING AREA (Among Those In A Committed Relationship) 46% City 48% 60% 48% 35% 35% 32% 25% 25% 22% 21% 19% 18% Suburb 17% 19% 16% 14% 9%
Rural Area 36% 21% 36% 2 Years or Less 3-5 Years 6-10 Years 11 Years or More
17 Audience Profiling All Quarantined with Partner Quarantine Status: With or Without Partner Quarantined without Partner (In a Relationship)
GENDER ETHNICITY AGE
50% 47% 57% 85% 87% 18% 81% 18-24 10% 21% 25% 25-34 25% 35% 27% 19% 35-44 31% 50% 53% 43% 15% 13% 24% 29% 45-54 34% Minority Non-minority 20%
EDUCATION INCOME REGION North 66% 65% 62% Less than €35k 55% 43% 57% 37% / 36% / 37%
West 25% 22% 21% €35-64k 33% 43% 33% 20% / 20% / 21% 14% 13% 12% East 25% / 26% / 24% High school or less University Degree Postgraduate €65k or more 8% 11%6% Degree South 18% / 18% / 18%
18 Audience Profiling All Quarantined with Partner Quarantine Status: With or Without Partner Quarantined without Partner (In a Relationship)
RELATIONSHIP STATUS SEXUAL ORIENTATION IDEOLOGY
88% 91% 45% 44% 18% 82% 43% In a committed relationship 18% 68% 32% 30% 29% 25% 25% 27% 51% Married or Legally Partnered 82% 32% 18% 12% 30% 9% Other 0% 0% LGBTQIA+ Non-LGBTQIA+ Liberal Independent Conservative
LENGTH OF RELATIONSHIP LIVING AREA (Among Those In A Committed Relationship) 38% 38% 38% 35% City 48% 48% 50% 25% 24% 22% 20% 18% 18%
14% Suburb 9%
Rural 36% 35% 38% 2 Years or Less 3-5 Years 6-10 Years 11 Years or Area More
19 Audience Profiling Using Sex Toys in Quarantine Not Using Sex Toys in Quarantine Sex Toy Usage in Quarantine Purchased Sex Toy for Quarantine
GENDER ETHNICITY AGE
46% 51% 45% 87% 14% 76% 18-24 19% 29% 31% 53% 47% 25-34 24% 15% 37% 24% 35-44 25% 54% 49% 55% 13% 48% 19% 45-54 32% Minority Non-minority 9%
EDUCATION INCOME REGION North 65% 64% Less than €35k
53% 50% 56% 53% 44% / 36% / 39%
33% West 26% 21% €35-64k 41% 30% 38% 14% / 21% / 5% 14% 14% 10% East 31% / 24% / 38% High school or less University Degree Postgraduate €65k or more Degree South 12% / 19% / 18%
20 Audience Profiling Using Sex Toys in Quarantine Not Using Sex Toys in Quarantine Sex Toy Usage in Quarantine Purchased Sex Toy for Quarantine
RELATIONSHIP STATUS SEXUAL ORIENTATION IDEOLOGY
89% 46% 22% 85% 86% In a committed relationship 17% 38% 38% 10% 33% 33% 30% 28% 29% 56% 24% Married or Legally Partnered 50% 62% 15% 11% 14% 22% Other 33% 28% LGBTQIA+ Non-LGBTQIA+ Liberal Independent Conservative
LENGTH OF RELATIONSHIP LIVING AREA (Among Those In a Committed Relationship)
41% City 49% 49% 38% 36% 31% 27% 26% 26% 24% 21% 21% 20% 18% Suburb 21% 16% 29% 7% Rural 30% 35% 33% 2 Years or Less 3-5 Years 6-10 Years 11 Years or Area More
21 Audience Profiling All Masturbating More Often in Quarantine Masturbating More and Less in Quarantine Masturbating Less Often in Quarantine
GENDER ETHNICITY AGE
50% 67% 48% 85% 86% 18% 78% 18-24 23% 21% 25% 25-34 31% 25% 27% 22% 35-44 24% 50% 33% 52% 15% 14% 25% 29% 45-54 22% Minority Non-minority 29%
EDUCATION INCOME REGION North 69% 65% 63% Less than €35k 55% 50% 59% 37% / 38% / 38%
West 25% 22%
19% €35-64k 33% 40% 30% 20% / 17% / 18% 14% 13% 11% East 25% / 25% / 23% High school or less University Degree Postgraduate €65k or more Degree South 18% / 19% / 21%
22 Audience Profiling All Masturbating More Often in Quarantine Masturbating More and Less in Quarantine Masturbating Less Often in Quarantine
RELATIONSHIP STATUS SEXUAL ORIENTATION IDEOLOGY
88% 89% 45% 18% 84% 40% 39% In a committed relationship 25% 38% 20% 33% 30% 28% 25% 51% 22% Married or Legally Partnered 40% 55% 16% 12% 11% 30% Other 36% 25% LGBTQIA+ Non-LGBTQIA+ Liberal Independent Conservative
LENGTH OF RELATIONSHIP LIVING AREA QUARANTINE (Among Those In a Committed Relationship) 64% 57% 35% 35% City 48% 54% 45% 30% 44% 42% 27% 40% 26% 25% 24% 22% 22% 21% 30% 28% 18% 20% 14%
Suburb 17% 21% 15% 18% 16% 14% 13% 12% 9% 8% 5% 4% 4% 3% 2% 2%
Rural Area 36% 25% 40% By With My With My With My With My With Another With 2 Years or Less 3-5 Years 6-10 Years 11 Years or Myself Spouse or Parents Siblings Children Relative or Unrelated Partner Family Adult(s) or More Member Roommate(s)
23 THE STATE OF MASTURBATION IN FRANCE
24 A Majority of French Adults Masturbate
Showing “Yes” Approximately four in five Among All French adults 18-54 have 92% masturbated. The vast 84% 81% 81% 82% 82% majority of French men 79% masturbate but notably fewer women report 71% having masturbated.
All Men Women LGBTQIA+ Non-LGBTQIA+ Liberal Independent Conservative
QMAS: Have you ever masturbated?
25 Masturbation Rates Have Generally Remained Stable
Compared to men, French women have consistently reported lower rates of masturbation. French LGBTQIA+ individuals saw a sharp decline in reported masturbation in 2020.
Showing “Yes” Among All All Men Women LGBTQIA+ Non-LGBTQIA+
94% 92% 92% 89% 92% 82% 81% 79% 81% 81% 78%
70% 72% 71%
2018 2019 2020
QMAS: Have you ever masturbated?
26 Two-Thirds of the French Masturbate While in a Relationship
Showing “Yes” Unlike total masturbation Among Those Who Have Masturbated And Have Been In A Relationship incidence, men and women who masturbate and have been in 74% 73% 66% 67% 65% 65% 65% relationships report 61% approximately equal levels of solo self-pleasure while in a relationship. LGBTQIA+ and respondents self-identified as liberal are markedly more likely to do so. All Men Women LGBTQIA+ Non-LGBTQIA+ Liberal Independent Conservative
QMASINREL: Do you masturbate by yourself when you are in a relationship?
27 Incidence of Masturbation While In A Relationship Has Remained Stable For Most Groups
However, French LGBTQIA+ report shifting year-over-year masturbation behaviors.
Showing “Yes” Among Those Who Have Masturbated And Have Been In A Relationship All Men Women LGBTQIA+ Non-LGBTQIA+
81%
74%
66% 67% 66%64% 66% 64% 65% 65% 64% 65% 62% 2018 2019 2020
QMASINREL: Do you masturbate by yourself when you are in a relationship?
28 Most French Adults Masturbate Less Than Once a Week
Of those who masturbate, 55% masturbate less than once per week, with over a quarter masturbating only a few times a year or less. A majority of men and LGBTQIA+ respondents, however, masturbate weekly or more.
Among Those Who Have Masturbated
27% 26% 22% 20% 20% 20% 19% 19% 18% 18% 17% 17% 17% 16% 15% 14% 14% 15% 12% 13% 12% 12% 13%12% 12% 11% 10% 11% 8% 9% 8% 9% 6% 5% 2%
Daily Several times a week At least once a week A few times a month At least once a month A few times a year I've tried it before, but I don't regularly masturbate All Men Women LGBTQIA+ Non-LGBTQIA+
QMASFREQ: How frequently do you masturbate on average?
29 Cancers Are More Frequent Masturbators
Conversely, Aries Shown: Combined Data from US, United Kingdom, Germany, France, and Spain respondents are more Aries 11% 36% 29% 25% likely to indicate monthly- Taurus 12% 41% 27% 21% Gemini 12% 37% 29% 23% or-less masturbation Cancer 15% 42% 25% 18% frequency. Leo 11% 40% 31% 19% Virgo 12% 42% 29% 17% Libra 9% 42% 25% 24% Scorpio 11% 45% 23% 21% Sagittarius 10% 46% 25% 20% Capricorn 10% 43% 26% 20% Aquarius 11% 43% 28% 18% Pisces 11% 41% 29% 19%
Daily Weekly Monthly Less than Monthly
QMASFREQ: How frequently do you masturbate on average?
30 The French Masturbate To Achieve Pleasure and Satisfy Urges
Ranked by All In third place, stress relief Among Those Who Have Masturbated is another reason for To achieve sexual pleasure 54% French adults to To satisfy sexual urges 51% To relax or relieve stress 42% masturbate. Because my partner is unavailable 25% To help me sleep 20% To feel more comfortable with my body 18% To improve foreplay or as part of partner play 14% Because I'm bored 14% To explore my sexual preferences/desires 12% To improve my sexual performance 11% Because I can't find a partner 9% Because my partner won't have sex with me 8%
All
QMASWHY: Why do you generally masturbate? Please select all that apply.
31 More Than Men, French Women Masturbate to Achieve Sexual Pleasure
Ranked by All Though their top Among Those Who Have Masturbated To achieve sexual pleasure 51% motivations for 59% To satisfy sexual urges 54% masturbation are similar 47% To relax or relieve stress 44% 40% to women, men overindex Because my partner is unavailable 26% 23% on some lower-ranking 23% To help me sleep 17% To feel more comfortable with my body 16% reasons: boredom and to 20% To improve foreplay or as part of partner play 14% improve sexual 12% Because I'm bored 18% performance. 8% To explore my sexual preferences/desires 12% 13% To improve my sexual performance 15% 5% 10% Because I can't find a partner 8% Because my partner won't have sex with me 11% 4%
Men Women
QMASWHY: Why do you generally masturbate? Please select all that apply
32 Top Reasons To Masturbate Are Similar Between LGBTQIA+ and Non-LGBTQIA+ Respondents
Ranked by All That said, French Among Those Who Have Masturbated To achieve sexual pleasure 53% LGBTQIA+ respondents 55% To satisfy sexual urges 56% are more drawn to 50% 52% To relax or relieve stress 41% motivations like stress 19% Because my partner is unavailable 25% 30% relief or sleep aid. To help me sleep 19% 18% To feel more comfortable with my body 18% 11% To improve foreplay or as part of partner play 14% 26% Because I'm bored 12% 20% To explore my sexual preferences/desires 11% 12% To improve my sexual performance 10% 13% Because I can't find a partner 9% 12% Because my partner won't have sex with me 7%
LGBTQIA+ Non-LGBTQIA+
QMASWHY: Why do you generally masturbate? Please select all that apply.
33 Among Those Who Do Not Masturbate, Nearly Three in Four, Led By Women, Have Never Considered It
French men appear likelier than women to have considered masturbation, although there are notably fewer men who have not masturbated compared to women.
All Men Women Among Those Who Have Never Masturbated Among Those Who Have Never Masturbated* Among Those Who Have Never Masturbated
20% 28% 41%
59% 72% 80%
Yes No Yes No Yes No QMAS2: Have you ever considered masturbating? * Caution: Small base (Men n=39)
34 Most French Adults Who Do Not Masturbate Simply Feel It Is Unnecessary
Ranked by All Over a third indicate they Among Those Who Have Never Considered Masturbating
would prefer their partner I don't feel I need it 65%
pleasure them. Moral I would prefer a partner to pleasure me 38%
objections tend not to Masturbation goes against my morals or religious views 15%
register. I didn't / don't feel comfortable with my body 11%
I don't think people should masturbate 9%
I didn't / don't know how 7%
I would feel guilty for what I would think about 6%
I would feel bad I wasn't with my partner 5%
My family doesn't approve 4%
My partner doesn't approve 3%
All
QMASWHYNOT: Why have you never considered masturbating? Please select all that apply.
35 Men Are More Likely Than Women To Identify Moral or Religious Objections to Masturbation
Ranked by All However, there are very Among Those Who Have Never Considered Masturbating
few men who do not and I don't feel I need it 33% 69% have never considered I would prefer a partner to pleasure me 33% 38% masturbation. Among Masturbation goes against my morals or religious views 32% 12% women, beyond need, I didn't / don't feel comfortable with my body 13% 11% they prefer for a partner to I don't think people should masturbate 20% 7% pleasure them. I didn't / don't know how 20% 5% I would feel guilty for what I would think about 19% 4% I would feel bad I wasn't with my partner 14% 3% My family doesn't approve 6% 3% My partner doesn't approve 6% 2%
Men* Women
QMASWHYNOT: Why have you never considered masturbating? Please select all that apply. * Caution: Small base (Men n=16)
36 The French Strongly Lean Toward Shorter Masturbation Sessions
Almost two-thirds of French adults masturbate an average of less than 10 minutes per session.
63% Among Those Who Have Masturbated 60% 57%
29% 29% 29%
10% 8% 6% 3% 4% 2%
10 minutes or less 11 to 20 minutes 21 to 30 minutes More than 30 minutes All Men Women
QLENGTH: On average, approximately how long do you spend masturbating in one session (in minutes)?
37 Men Are More Likely to View Adult Content While They Masturbate
Ranked by All Nearly two-thirds of Among Those Who Have Masturbated 50% View adult content 63% French men view adult 34% 46% Use my imagination / fantasize 41% content while 53% 25% Think about other previous experiences 26% masturbating, compared 22% 22% Look at pictures 28% 13% to about a third of French 20% Think about a previous experience with my current partner 22% 18% women, who are more 15% Think about a previous experience with a previous partner(s) 18% 11% likely to fantasize or use 10% A toy meant for internal penetration (vibrating or non-vibrating) 4% 18% their imagination. 9% Read an erotic story 8% 10% 8% A toy meant for external stimulation (vibrating) 1% 17% 6% A toy meant for external stimulation (non-vibrating) 4% 7% 6% Listen to music 5% 6%
All Men Women
QROUTINE2: What do you generally do or use when you masturbate? Please select all that apply.
38 SEX TOYS
39 Less Than Half of French Adults Have Used Sex Toys Before
Showing “Yes” Unlike in other countries Among All where women lead in sex 54% 54% toy usage, French men
and women use sex toys 45% 44% 45% 44% are similar levels. 39% The only two groups with 33% a majority having used sex toys before are LGBTQIA+ and Millennial respondents.
All Men Women LGBTQIA+ Non-LGBTQIA+ Gen Z Millennials Gen X
QTOYS: Have you ever used any sex toys?
40 Pisces Are Most Likely to Have Used a Sex Toy
Showing “Yes” Across all Zodiacs, at Shown: Combined Data from US, United Kingdom, Germany, France, and Spain least half of respondents 58% have used sex toys, with 57% Pisces and Taurus leading in sex toy usage; Aries, 55% 54% 54% Libra, and Capricorn 53% 53% 53% 53% express the lowest usage. 51% 51% 50%
Aries Taurus Gemini Cancer Leo Virgo Libra Scorpio Sagittarius Capricorn Aquarius Pisces
QTOYS: Have you ever used any sex toys?
41 Sex Toy Usage In France Has Risen Since 2018
Men have reported the largest increase in sex toy usage—an 18 point rise—during this span.
Showing “Yes” Among All All Men Women LGBTQIA+ Non-LGBTQIA+
64%
54% 51% 48% 45% 43% 45% 40% 44% 33% 44% 39% 30% 28% 26%
2018 2019 2020
QTOYS: Have you ever used any sex toys? In 2018 the question was: "have you ever masturbated using a sex toy?"
42 A Majority of the French See Sex Toys As Unisex
Nearly two-thirds of French adults perceive sex toys as equally useful for both sexes— more than other countries and an increase over previous years.
Among All Males Females Both sexes equally 64% 57% 58%
41% 38% 31%
5% 2% 3%
2018 2019 2020
QTOYS9: When you think of sex toys, do you think they are more useful for pleasuring males, females, or both sexes equally?
43 About Half of Those Who Have Used Sex Toys Currently Use Them
A very slight majority of French women and Millennials who have used sex toys continue to use them.
All Men Women Gen Z* Millennials Gen X Among Those Who Have Among Those Who Have Among Those Who Have Among Those Who Have Among Those Who Have Among Those Who Have Used Sex Toys Used Sex Toys Used Sex Toys Used Sex Toys Used Sex Toys Used Sex Toys
49% 47% 45% 49% 46% 47% 51% 53% 55% 51% 54% 53%
QTOYS2: Do you currently use any sex toys? Yes No Caution: Small base (Gen Z n=53)
44 Non-LGBTQIA+ Active Sex Toy Usage Has Risen Slightly Since 2018
Conversely, French LGBTQIA+ have reported a slight decrease in reported active sex toy usage.
Showing “Yes” Among All All Men Women LGBTQIA+ Non-LGBTQIA+
36% 36%
31%
26% 25% 22% 23% 21% 22% 20% 20% 21% 19% 19% 17%
2018 2019 2020
QTOYS2: Do you currently use any sex toys?
45 More French Women Than Men Use Sex Toys to Reach or Enhance Orgasms
Sort by All Otherwise, motivations Among Those Who Currently Use Sex Toys
for sex toy usage are 49% To achieve or improve my orgasms 40% relatively similar between 56% 42% To try something new or to break the monotony 41% French men and women— 42% though men appear 39% To enhance my physical sensations 42% slightly more likely to use 37% 38% To explore my sexual desires, fantasies, or kinks 36% toys as preparation for 40% 29% partnered sex. To “warm up” before having sex with another person 34% 25% 16% Because I don't have a partner available 14% 19% 6% I don't use (a) sex toy(s) when I am by myself 7% 6%
All Men Women
QTOYS3ALT: You said you currently use (a) sex toy(s). Why do you generally use (a) sex toys(s) when you are by yourself? Please select all that apply.
46 French LGBTQIA+ View Sex Toys As A Way To Explore Fantasies and Kinks
Sort by All Non-LGBTQIA+ align with Among Those Who Currently Use Sex Toys other groups in viewing 49% To achieve or improve my orgasms 33% sex toys primarily as a tool 51% 42% To try something new or to break the monotony 39% to improve or reach 42% 39% orgasm. To enhance my physical sensations 33% 40% 38% To explore my sexual desires, fantasies, or kinks 47% 37% 29% To “warm up” before having sex with another person 36% 28% 16% Because I don't have a partner available 25% 15% 6% I don't use (a) sex toy(s) when I am by myself 5% 6%
All LGBTQIA+* Non-LGBTQIA+
QTOYS3ALT: You said you currently use (a) sex toy(s). Why do you generally use (a) sex toys(s) when you are by yourself? Please select all that apply. Caution: Small base (LGBTQIA+ n=36)
47 Over Half of French Sex Toy Users Use Them Less Than Once a Month
Only 17% of French sex toy users overall use them once a week or more.
Among Those Who Have Used Sex Toys 35% 36% 33%
20% 20% 21% 16% 16% 14% 12% 13% 10% 11% 7% 7% 7% 8% 7% 2% 2% 1%
Daily Several times a week At least once a week A few times a month At least once a month A few times a year I've tried it before, but I don't regularly use sex toys All Men Women
QTOYSFREQ: How frequently do you personally use sex toys on average?
48 Aquarians Use Sex Toys More Often Than Other Zodiac Signs
Among Those Who Have Used Sex Toys Shown: Combined Data from US, United Kingdom, Germany, France, and Spain Pisces 3% 24% 32% 42%
Aquarius 4% 24% 31% 41%
Capricorn 2% 25% 28% 45%
Sagittarius 2% 20% 37% 42%
Scorpio 3% 21% 38% 38%
Libra 4% 23% 27% 47%
Virgo 4% 22% 32% 42%
Leo 3% 21% 32% 44%
Cancer 3% 24% 32% 41%
Gemini 3% 22% 31% 45%
Taurus 4% 23% 31% 43%
Aries 4% 20% 33% 42%
Daily Weekly Monthly Less than Monthly
QTOYSFREQ: How frequently do you personally use sex toys on average?
49 Most Non-Sex Toy Users Have Never Even Considered It
Of the 55% of French respondents who have never used a sex toy, over two-thirds say they have “never considered using sex toys.”
All Men Women Among Those Who Have Never Used Sex Toys Among Those Who Have Never Used Sex Toys Among Those Who Have Never Used Sex Toys
29% 29% 29%
71% 71% 71%
Yes No Yes No Yes No
QTOYS2B: Have you ever considered using sex toys?
50 Most French Adults Wouldn’t Consider Purchasing a Sex Toy in the Future
Open to Buying a Sex Toy Though a slight majority Among All of LGBTQIA+ and 53% 53% Millennial respondents are 49% 46% 45% 45% open to the idea, less than 43% half of the overall 38% population would consider it.
All Men Women LGBTQIA+ Non-LGBTQIA+ Gen Z Millennials Gen X
QTOYS7: Are you open to the idea of buying a sex toy for yourself or for a partner in the future?
51 Only a Third of French Sex Toy Non-Users Are Open to Purchasing One in the Future
Over 8 in 10 current users would consider purchasing a sex toy in the future.
Open To The Idea Of Buying A Sex Toy For Themselves Or For A Open To The Idea Of Buying A Sex Toy For Themselves Or For A Partner In The Future Partner In The Future Among Those Who Currently Use Sex Toys Among Those Who Do Not Currently Use Sex Toys
16% 35%
65% 84%
Yes No Yes No
QTOYS7: Are you open to the idea of buying a sex toy for yourself or for a partner in the future?
52 French Openness to Sex Toy Purchasing Is Rising
Though it remains relatively low, Non-LGBTQIA+ openness to purchasing sex toys has risen over the past two years.
Open To Buying A Sex Toy Showing Datapoints for “All” All Men Women LGBTQIA+ Non-LGBTQIA+
62% 56% 53% 49% 45%46% 44% 43% 37% 34% 32% 30% 31% 26% 26% 2018 2019 2020
QTOYS7: Are you open to the idea of buying a sex toy for yourself or for a partner in the future? In 2016 – 2019 the question was: “Are you open to the idea of buying a sex toy in the future?”
53 TENGA Awareness Has Grown Since 2018
Men report a 6-point increase in TENGA awareness since 2018.
Awareness of TENGA Among All All Men Women LGBTQIA+ Non-LGBTQIA+
24% 23% 17% 14% 18% 12% 14% 9% 11% 13% 9% 9% 10% 7% 8%
2018 2019 2020
QBRANDAWARE: Are you aware of any of the following male sex toy brands?
54 Iroha Awareness Has Remained Consistently Low
Awareness among LGBTQIA+ respondents has dipped slightly.
Awareness of Iroha Among All All Men Women LGBTQIA+ Non-LGBTQIA+
6% 5%
3% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2%
2018 2019 2020
QBRANDAWAREWOMEN: Are you aware of any of the following female sex toy brands?
55 Sex Toy Non-Users Feel That They Do Not Need Them
Ranked by All Among the 77% of Among Those Who Have Never Or Do Not Currently Use Sex Toys
58% respondents who either I don't think I need one 61% 56% 21% have never used a sex toy I'm embarrassed to own one 20% 23% 11% or do not currently use sex I think they are too expensive 9% 13% 11% toys, most see sex toys as It doesn't seem hygienic 11% 11% 9% unnecessary. 1 in 5 French I don't know how to use one 9% 9% 9% adults also indicate that I don't know how to get one discreetly 8% 11% 9% they would feel I'm afraid a friend or family member could find it 9% 9% 7% embarrassed to own one. I'm offended by them 9% 5% 6% I'm afraid my partner could find it 7% 5% 3% Other 2% 4%
All Men Women
QTOYS6: You said that you do not use a sex toy. Specifically, why do you not use one? Please select all that apply.
56 ATTITUDES AROUND MASTURBATION
57 The French Are Generally Masturbation-Positive*
Most French Adults 18-54 agree with statements that can be classified as broadly masturbation-positive, with most agreeing that masturbation is a natural thing to do. That said, the majority thinks that masturbation is a private matter.
Top Performing Statements Sort by Agree Among All
Masturbation is a natural thing to do * 86% 14% Masturbation is a private matter 81% 19% Masturbation is good for your health * 81% 19% Taboos about masturbation need to be lifted * 77% 23% Masturbation improves mindfulness or state of mind * 76% 24% Masturbation is a form of self-care or “therapy” * 75% 25% Masturbation makes people happy and reduces aggression * 74% 26% Society would benefit if people were more open in discussing sexual topics like masturbation * 72% 28%
Agree ("Strongly Agree" + "Somewhat Agree") Disagree ("Somewhat Disagree" + "Strongly Disagree") * “Masturbation-Positive” statements
QATTITUDE: For each of the following statements, please indicate if you agree or disagree.
58 French Gen Xers Express Greater Support in Their Belief That Masturbation is a Natural Thing To Do.
Compared to Millennials and Gen Z, Gen Xers are more likely to attribute positive outcomes to masturbation, but are also most likely to think that masturbation is a private matter.
Top Performing Statements Sort by Agree among Gen Z Among All Gen Z Millennials Gen X
Masturbation is a natural thing to do * 81% 19% 85% 15% 89% 11%
Taboos about masturbation need to be lifted * 79% 21% 75% 25% 77% 23%
Masturbation is good for your health * 78% 22% 78% 22% 84% 16%
Masturbation improves mindfulness or state of mind * 76% 24% 75% 25% 77% 23%
Masturbation is a form of self-care or “therapy” * 75% 25% 73% 27% 78% 22%
Society would benefit if people were more open in discussing sexual topics like masturbation * 73% 27% 73% 27% 71% 29%
Masturbation is a private matter 71% 29% 79% 21% 86% 14%
Masturbation makes people happy and reduces aggression * 69% 31% 73% 27% 76% 24%
Agree ("Strongly Agree" + "Somewhat Agree") Disagree ("Somewhat Disagree" + "Strongly Disagree") * “Masturbation-Positive” statements
QATTITUDE: For each of the following statements, please indicate if you agree or disagree.
59 French LGBTQIA+ Are Less Likely to Believe That Masturbation is a Private Matter
That said, they generally share similar viewpoints to their Non-LGBTQIA+ counterparts.
Top Performing Statements Sort by Agree among LGBTQIA+ LGBTQIA+ Non-LGBTQIA+ Among All
Masturbation is a natural thing to do * 84% 16% 86% 14%
Masturbation is good for your health * 82% 18% 81% 19%
Masturbation improves mindfulness or state of mind * 79% 21% 76% 24%
Taboos about masturbation need to be lifted * 79% 21% 77% 23%
Masturbation makes people happy and reduces aggression * 78% 22% 73% 27%
Masturbation is a form of self-care or “therapy” * 78% 22% 75% 25%
Society would benefit if people were more open in discussing sexual topics like masturbation * 75% 25% 72% 28%
Masturbation is a private matter 73% 27% 82% 18%
Agree ("Strongly Agree" + "Somewhat Agree") Disagree ("Somewhat Disagree" + "Strongly Disagree") * “Masturbation-Positive” statements
QATTITUDE: For each of the following statements, please indicate if you agree or disagree.
60 Moral or Religious Objections to Masturbation Are Relatively Low
However, French adults are more likely to express discomfort in talking about sex toys with friends and disagree that it’s important to talk about masturbation with people they are close with.
Lowest Performing Statements Sort by Agree Among All
When I'm in a relationship, I'm comfortable that my partner(s) masturbates by themselves * 70% 30% I'm comfortable talking about sex toys with my partner(s) 65% 35% Masturbation makes you more productive * 63% 37% When I'm in a relationship, my partner is comfortable with me masturbating by myself * 63% 37% I'm comfortable talking about sex toys with my friends 47% 53% Discussing masturbation goes against my morals or religious values 37% 63% It is important to talk about masturbation with people I am close with * 35% 65% Masturbation makes me feel guilty 31% 69%
* “Masturbation-Positive statements Agree ("Strongly Agree" + "Somewhat Agree") Disagree ("Somewhat Disagree" + "Strongly Disagree")
QATTITUDE: For each of the following statements, please indicate if you agree or disagree.
61 Most Agree that Society Should be More Open About Masturbation
Among All
There is broad agreement 6% 7% 8% 13% that “Taboos about 17% masturbation need to be 20% lifted”, and that “Society 47% would benefit if people 46% were more open in 48% discussing sexual topics like masturbation” even 34% 31% though more agree that 24% “Masturbation is a private Masturbation is a private matter Taboos about masturbation need to be Society would benefit if people were more matter.” lifted open in discussing sexual topics like masturbation Strongly Agree Somewhat Agree Somewhat Disagree Strongly Disagree
QATTITUDE: For each of the following statements, please indicate if you agree or disagree.
62 However, Personal Reluctance to Speak More Openly Persists
Among All While only slightly more
than a third of French 28% adults think that 35% 37% masturbation goes against their morals or religious 37% 29% views, a majority still 32% disagree that it’s important to talk about 25% 27% masturbation with people 23% they are close with. 9% 10% 8%
It is important to talk about masturbation Discussing masturbation goes against my Masturbation makes me feel guilty with people I am close with morals or religious values Strongly Agree Somewhat Agree Somewhat Disagree Strongly Disagree
QATTITUDE: For each of the following statements, please indicate if you agree or disagree.
63 Most Agree that Masturbation Has Positive Effects
Most French Adults 18-54 agree that masturbation has a “Positive impact” on all of the following:
87% Showing “Positive” 86% Among All 81% 81% 80% 76% 76% 74% 73%
Mood Health Self-confidence Brain function Energy Productivity Relationships or Appearance Sex appeal Married life
QPOSORNEG: Do you think masturbation has a positive or negative impact on each of the following?
64 Regular Masturbators Tend to be More Comfortable and Confident when it Comes to Sex and Masturbation
Showing “Strongly agree” Ranked by All Compared to those that Among All 45% I would feel comfortable talking about sex with a significant other 46% don’t masturbate 42% 32% regularly, regular I am confident in my ability to satisfy myself sexually 38% 17% masturbators are far 30% I'm satisfied with the quality of sexual experiences I've had 30% likelier to report that 32% 30% I am confident in my ability to sexually satisfy a partner 30% they’re confident with 29% 29% their ability to satisfy I would feel comfortable talking about masturbation with a significant other 32% 21% themselves sexually. 28% I'm satisfied with the variety of sexual experiences I've had 29% 26% 28% I would feel comfortable talking about sex with my friends 30% 25% 17% I would feel comfortable talking about masturbation with my friends 19% 12%
All Masturbates regularly Does not masturbate regularly (At least a Few Times a Year or More) (Have Tried it Before, But Don't Regularly QSTATEMENT: For each of the following statements, please indicate if you agree or disagree that it applies to you. Masturbate or Never Have)
65 Regular Masturbators Are More Satisfied With Most Aspects of Their Sexual Experiences
Showing “Very satisfied” Ranked by All Regular masturbators in Among All 39% My emotional connection with my partner(s) 38% France show substantially 42% 36% Frequency of orgasm overall 38% 34% more satisfaction with 34% My partner(s) sexual performance 35% 33% masturbation and sex, but 33% Quality of orgasm overall 34% 31% non-regular masturbators 32% My partner(s) attention to my sexual needs 32% 34% 32% are more satisfied with Duration of sexual intercourse session 32% 31% 31% Duration of orgasm 32% their partners’ attention to 28% 29% Quality of masturbation 37% their sexual needs and 13% 26% My own sexual performance 27% emotional connection, as 24% 25% Duration of masturbation session 31% well as the frequency of 12% 25% Frequency of masturbation 31% 12% their sexual intercourse. 25% Frequency of sexual intercourse 24% 27% All Masturbates regularly Does not masturbate regularly (At least a Few Times a Year or More) (Have Tried it Before, But Don't Regularly QSATISFACTION: In the last year, how satisfied have you been with… Masturbate or Never Have)
66 Sex Toy Users Are Substantially More Comfortable, Confident, and Satisfied
Showing “Strongly agree” Ranked by All Sex toy users in France Among All 45% show a double-digit I would feel comfortable talking about sex with a significant other 56% 41% increase over non-users 32% I am confident in my ability to satisfy myself sexually 45% for most metrics and are 28% 30% I'm satisfied with the quality of sexual experiences I've had 36% particularly more likely to 29% 30% strongly agree with “I am I am confident in my ability to sexually satisfy a partner 40% 27% confident in my ability to 29% I would feel comfortable talking about masturbation with a significant other 43% satisfy myself sexually”. 24% 28% I'm satisfied with the variety of sexual experiences I've had 37% 25% 28% I would feel comfortable talking about sex with my friends 34% 27% 17% I would feel comfortable talking about masturbation with my friends 25% 14% All Currently uses sex toys Does not currently use sex toys
QSTATEMENT: For each of the following statements, please indicate if you agree or disagree that it applies to you.
67 Sex Toy Users Are Much More Satisfied With All Aspects of Their Sexual Experiences
Showing “Very satisfied” Ranked by All Satisfaction for “My Among All 39% My emotional connection with my partner(s) 47% partner(s) sexual 37% 36% Frequency of orgasm overall 51% performance” and 32% 34% My partner(s) sexual performance 41% 32% “Frequency of sexual 33% Quality of orgasm overall 44% 30% intercourse” is closest 32% My partner(s) attention to my sexual needs 43% 29% 32% between sex toy users Duration of sexual intercourse session 40% 30% 31% and non-users. Duration of orgasm 39% 28% 29% Quality of masturbation 47% 24% 26% My own sexual performance 35% 23% 25% Duration of masturbation session 40% 20% 25% Frequency of masturbation 41% 21% 25% Frequency of sexual intercourse 31% 23% All Currently uses sex toys Does not currently use sex toys
QSATISFACTION: In the last year, how satisfied have you been with…
68 French Adults Rank Orgasms From Partnered Sex and Masturbation Without Toys Higher than Those With Sex Toys
Possibly due to lower How People Rank The Quality of Their Orgasms from Different Sexual Activities incidence of sex toy Among The Following Audiences: usage, French adults rank Showing Ranking Order from 1st (Highest Those who Do Quality) to 5th (Lowest Quality) Those who Not Those who Those who Do Ranked by All All Masturbate Masturbate Currently Use Not Currently toyless orgasms higher Regularly Regularly Or Sex Toys Use Sex Toys than those aided with At All
toys. Having sex with a partner (without a sex toy) #1 #1 #1 #1 #1
Sex toy users prefer Masturbating on your own (without a sex toy) #2 #2 #3 #4 #2 orgasms that include toys for solo masturbation. Having sex with a partner (with a sex toy) #3 #3 #2 #2 #3 Masturbating with a partner present #4 #4 #4 #5 #5
Masturbating on your own (with a sex toy) #5 #5 #5 #3 #4
QORGASMQUAL: How would you rank the quality of orgasms that you experience when engaging in the following activities? Rank these from highest-quality at the top to lowest-quality at the bottom
69 Most Respondents Prioritize Toyless Orgasms - Whether or Not A Partner is Involved
Millennials rank orgasms How People Rank The Quality of Their Orgasms from Different Sexual Activities? from partnered sex higher Among The Following Audiences: Showing Ranking Order from 1st (Highest than masturbation th Non- Quality) to 5 (Lowest Quality) LGBTQIA Base Male Female Gen Z Millennial Gen X LGBTQIA Ranked by All + sessions, regardless of toy + usage. Having sex with a partner (without a sex toy) #1 #1 #1 #1 #1 #1 #1 #1
Masturbating on your own (without a sex toy) #2 #2 #2 #2 #3 #2 #2 #3
Having sex with a partner (with a sex toy) #3 #3 #3 #3 #2 #3 #3 #2
Masturbating with a partner present #4 #4 #5 #4 #4 #4 #5 #4
Masturbating on your own (with a sex toy) #5 #5 #4 #5 #5 #5 #4 #5
QORGASMQUAL: How would you rank the quality of orgasms that you experience when engaging in the following activities? Rank these from highest-quality at the top to lowest-quality at the bottom
70 Sex Toy Users Tend to be More Satisfied With Their Careers
86% 87% 84% Hours Of Sleep Per Night
68% 61% 63% 61% Sex Toy Users 58% 57% 7.18 hrs. 36% 25% 22% Sex Toy Non-Users 16% 18% 15% 14% 13% 14% 13% 10% 9% 7.09 hrs. Career satisfaction Body image Self-esteem Stress management Exercise Health Happiness All Currently uses sex toys Does not currently use sex toys
QCAREER: How satisfied are you in your career? (% Very satisfied) QBODYIMAGE: Do you think you have a beautiful body? (% Yes) QSELFESTEEM: How much self-confidence do you have? Please rate on a scale of 1 to 5, with 1 being the lowest and 5 being the highest (% “5 – Highest”) QSTRESS: Overall, how good are you at managing stress in your life? (% Very good) QEXERCISE: Do you currently exercise? (% Yes) QGOODHEALTH: Do you consider yourself to be in good health? (% Yes) QHAPPINESS: How much do you agree or disagree with the statement: “At this time, I’m generally happy with my life.” (% Strongly agree) QSLEEP: On average, how many hours of sleep do you get a night?
71 Maximum Difference Scaling (MaxDiff) Background
To determine the relative prevalence and intensity of specific sexual fantasies across various populations, we leveraged the Maximum Difference Scaling (MaxDiff) methodology on a list of fantasy descriptions derived from the Wilson Sexual Fantasy Questionnaire.
§ Respondents were exposed to 55 fantasy descriptions in total Least Interesting Most Interesting
§ Over 19 screens, each containing Masturbating my significant other a semi-randomized set of 6 fantasy descriptions, respondents Having sex with an unknown person were prompted to select the Watching someone undress without them knowing fantasy that was “Most Interesting” to them (out of the 6 Having sex with two men currently displayed) as well as Having sex with a transgender or non-binary partner
the fantasy that was “Least Having sex in a romantic location (e.g. on a deserted beach) Interesting” to them (out of the 6 currently displayed)
72 Maximum Difference Scaling (MaxDiff) Background
Statistical analysis was then conducted at the respondent level (on the basis of each respondent’s 19 “Most Interesting” selections, 19 “Least Interesting” selections, and the 19 specific permutations of items shown) to determine each respondent’s relative interest in each of the 55 fantasy descriptions tested.
This first step of analysis produced a respondent-level Zero-Centered Raw All Audience 1 Audience 2 Utility Score for each item, which was Item 1 212 185 240 then converted into a Relative Item 2 190 186 194 Importance Score (RIS) indexed to the preferences of the entire survey Item 3 177 152 202 audience, such that the average item in the set has a score of 100.0, a twice-as-interesting-as-average item 50 Below Average 100 Above Average 200 has a score of 200.0, a half-as- interesting-as-average item has a Half as likely Average Twice as likely score of 50.0, etc. as average Ranking as average
73 Partnered Masturbation Holds a Prominent Place in the Sexual Imagination
Showing Above Average Fantasies RIS Scores* In a MaxDiff relative- Ranked by All interest-scaling exercise, Among All Having sex in a romantic location (e.g. on a deserted beach) 235 Being masturbated by my significant other 210 two of the top-five sexual Having sex in an unusual place (e.g. in the office; public toilets) 208 Receiving fellatio/cunnilingus 200 fantasies reported by Masturbating my significant other 196 Having sex with a celebrity or other well-known living person 186 French Adults 18-54 Having sex with two women 154 Having sex with someone that I know who is not my significant other 147 Having sex with an unknown person 139 overall (out of a total of Being dominated sexually 135 Dominating someone sexually 135 55 fantasies tested) Having sex with a woman with very large breasts 133 Having sex with someone much younger (legally) than me 133 Watching two women have sex 132 involve partnered Giving cunnilingus 130 Being tied up by someone in order to obtain sexual pleasure 128 masturbation. Having sex with more than three people, all women 124 Being masturbated by an acquaintance 117 * The average item in the set has a Relative Tying someone up in order to obtain sexual pleasure 114 Importance Score (RIS) of 100.0, a twice-as- Having interracial sex 112 Ejaculating on a partner 106 interesting-as-average item has a score of 200.0, Being masturbated by an unknown person 104 a half-as-interesting-as-average item has a score Giving anal sex (anally penetrating a partner) 101 of 50.0, etc. Giving fellatio 101 Having sex openly in a public place 100
MaxDiff: From the list below, please select the sexual fantasy that is MOST INTERESTING to you, as well as the sexual fantasy that is LEAST INTERESTING to you.
74 Partnered Masturbation Holds a Prominent Place in the Sexual Imagination ?
“Being masturbated by” and “Masturbating my 50 Below Average 100 Above Average 200 significant other” performed well across audiences. Half as likely as average Average Ranking Twice as likely as average
Showing Top-10 Fantasies and RIS Scores Non- Ranked by All, Among All All Male Female Gen Z Millennial Gen X LGBTQIA+ Liberal Independent Conservative LGBTQIA+
Having sex in a romantic location (e.g. on a deserted beach) 235 201 269 227 229 245 241 187 218 246 235
Being masturbated by my significant other 210 183 238 205 206 216 216 168 200 217 209
Having sex in an unusual place (e.g. in the office; public toilets) 208 182 234 195 206 215 212 174 205 206 214
Receiving fellatio/cunnilingus 200 189 210 191 197 206 206 155 192 203 203
Masturbating my significant other 196 173 219 190 193 202 201 159 182 205 197
Having sex with a celebrity or other well-known living person 186 190 183 191 178 193 190 161 182 187 190
Having sex with two women 154 227 81 163 141 164 157 133 161 151 151
Having sex with someone that I know who is not my significant other 147 164 130 138 140 157 148 135 155 143 144
Having sex with an unknown person 139 159 119 118 133 153 142 114 147 135 136
Being dominated sexually 135 93 178 151 145 119 135 139 123 143 137
MaxDiff: From the list below, please select the sexual fantasy that is MOST INTERESTING to you, as well as the sexual fantasy that is LEAST INTERESTING to you.
75 TALKING ABOUT SEX, MASTURBATION, AND SEX TOYS
76 Masturbation and Sex Toys are an Uncomfortable Topic Between Partners
French Adults 18-54 who have Showing Average Ranking been in a relationship are most Among Those Who Have Been In A Relationship All Men Women comfortable discussing salary/money and political Salary/Money #1 #1 #1
views, while masturbation, Political views #2 #2 #2 using sex toys and sexual experiences with previous Sexual fantasies #3 #3 #5
partner(s) rank lowest. Religious views #4 #4 #3
Mental health #5 #5 #4
Using sex toys #6 #7 #6
Masturbation #7 #6 #8
Sexual experiences with previous partner(s) #8 #8 #7
QTOPICS: How comfortable are you discussing the following topics with a partner? Please rank them in order of what you feel most comfortable discussing, to least comfortable discussing with a partner.
77 Most French Adults Have Talked Openly About Sex
And they are most likely to discuss sex with a current partner.
55% Among All
39% 39% 19% 35%
19% 18% 16% 15% 13% 11% 7% 81%
Current Male friend Female friend Former I never talk Coworker or Doctor or Sibling Another Parent Therapist or partner partner openly about acquaintance medical family counselor this topic to professional member or others relative Talk Openly Never Talk Openly Talk Openly Never Talk Openly
QWHOTALK: Who have you talked to openly about the following topics? Please select all that apply.
78 Both Men And Women Prefer to Talk to a Current Partner
Women are likelier than men to talk to a female friend while Men prefer to discuss with a male friend.
57% 54% Ranked by Men Among All
44% 42% 36% 38% 33% 32%
23% 18% 19% 15% 16% 14% 16% 15% 12% 10% 12% 11% 10% 4%
Current partner Male friend Female friend Former partner I never talk Coworker or Doctor or Sibling Another family Parent Therapist or openly about acquaintance medical member or counselor this topic to professional relative others
Men Women
QWHOTALK: Who have you talked to openly about the following topics? Please select all that apply.
79 Gen Z Are The Most Open To Talking About Sex
Gen Z prefer to discuss sex with their friends as well as a current partner, while Millennials and Gen X prefer discussing with their partners.
Ranked by Gen Z 57% 57% Among All 51% 47% 47% 43% 41% 40% 37% 32% 31% 32%
23% 19% 20% 17% 17% 16% 17% 16% 16% 14% 14% 14% 12% 12% 13% 13% 12% 7% 8% 7% 5%
Female friend Current partner Male friend Former partner Parent Sibling Doctor or Coworker or I never talk Another family Therapist or medical acquaintance openly about member or counselor professional this topic to relative others Gen Z Millennials Gen X
QWHOTALK: Who have you talked to openly about the following topics? Please select all that apply.
80 Two-Thirds of French Adults Talk Openly About Masturbation
Still, under half of French adults have discussed masturbation openly with their romantic partners.
41% Among All 35%
27% 25% 25% 35%
9% 8% 65% 6% 6% 4% 4%
Current I never talk Male friend Former Female friend Coworker or Sibling Another Doctor or Parent Therapist or partner openly about partner acquaintance family medical counselor this topic to member or professional others relative
Talk Openly Never Talk Openly Talk Openly Never Talk Openly
QWHOTALK: Who have you talked to openly about the following topics? Please select all that apply.
81 French Women Are Less Likely Than Men To Talk Openly About Masturbation
Both men and women prefer to have this conversation with a current partner. That said, men also talk openly to male friends about masturbation.
Ranked by Men Among All 42% 41% 40% 35% 29% 28% 27% 24% 22% 19% 13% 10% 8% 8% 6% 6% 7% 6% 4% 4% 2% 2%
Current partner Male friend I never talk Former partner Female friend Coworker or Sibling Another family Doctor or Therapist or Parent openly about acquaintance member or medical counselor this topic to relative professional others Men Women
QWHOTALK: Who have you talked to openly about the following topics? Please select all that apply.
82 Gen X Is The Least Likely Generation To Talk Openly About Masturbation
Gen Z are most likely to talk openly about masturbation—and they are most likely to do so with male or female friends.
Ranked by Gen Z Among All 45% 45% 41% 41% 37% 38%
31% 30% 28% 29% 29% 26% 19% 18% 17% 12% 10% 9% 9% 8% 8% 8% 6% 7% 6% 7% 4% 5% 4% 4% 5% 2% 3%
Male friend Female friend Current partner Former partner I never talk Sibling Parent Coworker or Doctor or Another family Therapist or openly about acquaintance medical member or counselor this topic to professional relative others Gen Z Millennials Gen X
QWHOTALK: Who have you talked to openly about the following topics? Please select all that apply.
83 Most French Adults Have Talked Openly About Using Sex Toys
While still a majority, compared to sex and masturbation, a smaller proportion of the French have discussed this topic openly. Discussions on sex toys are most likely to occur with current partners.
40% Among All 38%
22% 21% 40% 20%
60% 8% 5% 5% 3% 3% 3%
I never talk Current Female friend Former Male friend Coworker or Sibling Another Parent Doctor or Therapist or openly about partner partner acquaintance family medical counselor this topic to member or professional others relative Talk Openly Never Talk Openly Talk Openly Never Talk Openly
QWHOTALK: Who have you talked to openly about the following topics? Please select all that apply.
84 Women and Men Are Equally Likely to Have Spoken Openly About Using Sex Toys
Though most conversations about sex toy usage are occurring with current romantic partners, over 1 in 4 French women report having discussed sex toy usage with their female friends.
Ranked by Men Among All
40% 40% 37% 38%
27% 23% 22% 19% 19% 18% 11% 7% 6% 5% 5% 4% 4% 3% 3% 2% 3% 2%
I never talk Current partner Former partner Male friend Female friend Coworker or Another family Sibling Doctor or Therapist or Parent openly about acquaintance member or medical counselor this topic to relative professional others Men Women
QWHOTALK: Who have you talked to openly about the following topics? Please select all that apply.
85 Millennials Are The Most Likely to Have Openly Discussed Sex Toy Usage
Though only 40% of French Millennials have used sex toys, 70% of them have discussed them openly, preferring to do so with current partners. Only half of Gen X respondents have openly discussed using sex toys.
Ranked by Gen Z 50% Among All 46% 43%
33% 30% 27% 28% 26% 25% 23% 20% 17% 18% 18% 13% 11% 6% 6% 6% 6% 6% 4% 5% 5% 5% 5% 4% 2% 2% 3% 3% 2% 2%
I never talk Current partner Female friend Male friend Former partner Coworker or Doctor or Sibling Therapist or Another family Parent openly about acquaintance medical counselor member or this topic to professional relative others Gen Z Millennials Gen X
QWHOTALK: Who have you talked to openly about the following topics? Please select all that apply.
86 SEX EDUCATION AND INFO SOURCES
87 Most of the French Didn’t Receive Sex Education
The proportion of the French population receiving sex education trends upward progressively with each generation; Gen Z is the first generation with a majority that affirm receiving a sex education.
Among All Showing “Yes” Among All All 39% 47% 14% 66%
43% Men 42% 47% 11%
25%
Women 37% 46% 17%
Gen Z Millennials Gen X Yes No I can't remember
QSEXEDU: Did you receive sex education in school as a child or teenager?
88 French Adults Have Retained Less Than Half of their Sex Education Material
Showing Average Percent of Retained Sex Education Material Older generations Among Those Who Received Sex Education remember progressively fewer of their sex
education lessons. 55%
46% 46% 46% 45%
38%
All Men Women Gen Z Millennials Gen X
QSEXEDU2: What percent of the material covered in your sex education program would you say you still remember?
89 For Most Sex Ed Topics, French Women Are More Likely to Report Having Learned Them
Overall, the topics of masturbation and sexual pleasure were not covered by most respondents’ sex education curricula, but men are more likely to identify having covered them. Ranked by All Among Those Who Received Sex Education 82% 74% 73% 72% 68% 68% 67% 64% 66% 64% 60% 60% 63% 57% 54% 52% 52% 49%
33% 33% 34% 27% 23% 25% 23% 22% 21% 19% 14% 14% 9% 9% 9%
Contraception Male and female Sexually Puberty Pregnancy Sex (how sexual Sexual consent Sexual assault Masturbation Sexual pleasure Abstinence anatomy transmitted intercourse works, and harassment and orgasms diseases / how to practice infections (STDs / safe sex, etc.) STIs) All Men Women
QSEXEDUTOPICS: Which of the following topics were covered as part of your sex education program?
90 The Internet Often Provides Answers
Rank by All “Searching on a search Among Those Who Received Sex Education engine, such as Google” is Searching on a search engine, such as Google 46% the most frequently cited Speak with a partner, friends or family 42% source to answer questions Browsing an adult content site 27% about sex or sexuality. Reading blogs or articles online 26% A doctor or medical professional 19% Reading books or textbooks 18% Reading articles in a print magazine or newspaper 17% A therapist or counselor 9% Discussion boards or forums (such as Reddit) 8% Browsing Facebook, Instagram or other social media 8% None of the above 10%
All
QSEXEDU3: Where do you go to find answers to questions about sex or sexuality? Please select all that apply.
91 Gen Z And Millennials Are More Likely To Use Google As A Source For Sexual Information
Rank by All Many French, especially Gen Among Those Who Received Sex Education
Z, also go to loved ones for 48% Searching on a search engine, such as Google 47% 42% information on sexual 48% Speak with a partner, friends or family 42% 35% topics. Gen Z are less likely 21% Browsing an adult content site 29% 29% to turn to adult content sites 26% Reading blogs or articles online 28% 24% for sexual queries, and Gen 17% A doctor or medical professional 23% 15% X are more drawn to print 13% Reading books or textbooks 18% 23% sources of information 11% Reading articles in a print magazine or newspaper 17% 25% (books, newspapers, 10% A therapist or counselor 10% 5% 5% magazines) than their Discussion boards or forums (such as Reddit) 9% 9% 14% younger counterparts. Browsing Facebook, Instagram or other social media 6% 4% 5% None of the above 10% 16%
Gen Z Millennials Gen X
QSEXEDU3: Where do you go to find answers to questions about sex or sexuality? Please select all that apply.
92 Search Engines Are a Key Source of Sexual Information For Both Men and Women
Rank by All Speaking with loved ones Among Those Who Received Sex Education
46% is also a frequently Searching on a search engine, such as Google 47% 45% 42% utilized source. About a Speak with a partner, friends or family 39% 45% 27% Browsing an adult content site 32% third of men—11 points 21% 26% Reading blogs or articles online 26% more than women— 26% 19% A doctor or medical professional 17% utilize adult content sites 22% 18% Reading books or textbooks 19% for information about 17% 17% Reading articles in a print magazine or newspaper 20% 14% sexuality. 9% A therapist or counselor 9% 8% 8% Discussion boards or forums (such as Reddit) 10% 6% 8% Browsing Facebook, Instagram or other social media 7% 9% 10% None of the above 9% 12%
All Men Women
QSEXEDU3: Where do you go to find answers to questions about sex or sexuality? Please select all that apply.
93 MASTURBATION AND SEX TOYS IN QUARANTINE
94 The Pandemic Did Not Isolate The French From Their Partners
Among Those Who Have Self-isolated, Quarantined, and/or Social-distanced During The COVID-19 Pandemic and Among the 83% of Who are in a Committed Relationship French people who have self-isolated, quarantined, and/or social-distanced during the COVID-19 18% pandemic, only 1 in 5 (18%) were isolated from their partner. 82%
With My Spouse or Partner Without My Spouse or Partner
QCOVID2 - Who did you self-isolate or quarantine with? Please select all that apply.
95 Whether With or Without a Among Those Who Have Self-isolated/ Quarantined Partner, Sexual Pleasure Has All Women Men Been a Lifeline
26% 36% 46% 54% 64% Nearly two-thirds of those 74% who have self-isolated or
quarantined during the Gen Z Millennials Gen X COVID-19 pandemic agree
that sexual pleasure 33% 33% 39%
helped them feel better or 67% 67% 61% acted as a form of ‘self- care’. An even larger proportion (74%) of men LGBTQIA+ Non-LGBTQIA+ indicated such. 31% 36%
69% 64% Yes No
QCOVID9: Overall, did sexual pleasure help you feel better or act as a form of “self-care” during self-isolation or quarantine?
96 Self-Isolation Has Impacted French Masturbation Habits
Among Those In Self-isolation/Quarantine and Who Have Masturbated
Overall, three in five Base More, 27% Same, 41% Less, 32% respondents reported that self-isolation or All 11% 16% 41% 10% 22% quarantine has affected
how often they engage in Male More, 32% Same, 41% Less, 27% masturbation. French men Men 13% 19% 41% 9% 18% report a slight tendency to increase their masturbation, while Female More, 20% Same, 41% Less, 39%
women tend to have Women 7% 13% 41% 11% 28% masturbated less.
A lot more often Slightly more often The same amount Slightly less often A lot less often
QCOVID6: How has self-isolation or quarantine impacted how often you engage in the following activities, if at all? (Masturbation)
97 Many Isolated From Their Committed Partners Report an Increase in Masturbation Habits
Among Those In Self-isolation/Quarantine and Who Have Masturbated
Almost half of French Base More, 27% Same, 41% Less, 32% adults in a relationship who quarantined without All 11% 16% 41% 10% 22% their partner or spouse
say they are masturbating Quarantined without partner (in a relationship) More, 46% Same, 27% Less, 26% more often than before, Quarantined without partner (in a relationship) 21% 25% 27% 12% 14% compared to only a fifth of those who quarantined with their partner or Quarantined with partner More, 20% Same, 44% Less, 36%
spouse. Quarantined with partner 8% 12% 44% 9% 27%
A lot more often Slightly more often The same amount Slightly less often A lot less often
QCOVID6: How has self-isolation or quarantine impacted how often you engage in the following activities, if at all? (Masturbation)
98 Among Adults Masturbating More Frequently in Isolation, Free Time and Stress Are Major Factors
Just under a third of Among Those Masturbating More in Self-isolation/ Quarantine French adults increasing 52% 51% masturbation during quarantine consider it a part of their self-care routine. 31%
20% 19%
I had more free time I needed to relax or It's part of my wellness I wasn't physically near My partner was mostly relieve stress or self-care routine my partner unavailable QCOVID3B: Why did you masturbate more during self-isolation or quarantine? Please select all that apply. , QCOVID8A: Earlier you mentioned that you're doing more of each of the following activities. What will you most likely do after self-isolation or quarantine is over?
99 French Adults Who Are Masturbating Less in Quarantine Are Waiting for Sex With Their Partners
Among Those Masturbating Less in Self-isolation/ Quarantine Compared to other 36%
European respondents, 32% French adults were more likely to cite waiting for 25% their partner as a reason for not masturbating (36% 18% vs. 17-31% in the UK, Germany and Spain). 12% Lack of privacy is also a 6% commonly cited reason for abstinence from I'm waiting until I Lack of privacy I'm too stressed or Fear of someone Lack of time Other can have physical anxious walking in or masturbation. contact with my hearing me partner
QCOVID3C: Why did you masturbate less during self-isolation or quarantine? Please select all that apply.
100 Most French Adults Neither Used Nor Purchased Sex Toys During Self-Isolation
Among Those in Self-isolation/ Quarantine And Who Have Used Sex Toys Among French adults having 36% prior experience with sex toys 33% 34% 31% 31% and who have self-isolated 29% 30% 30% 29% during the COVID-19 pandemic, approximately two-thirds didn’t use sex toys at all, and only 5% purchased new toys specifically for
quarantine. 5% 5% 6%
Yes, I used sex toy(s) I Yes, I used sex toy(s) that I No, I did not use sex toy(s) No, I did not use a sex toy already had specifically purchased to use even though I have one because I don't have one during self-isolation or quarantine All Men Women
QCOVID5: Did you use sex toy(s) during self-isolation or quarantine?
101 However, Men Are More Likely To Have Been Using Sex Toys More During Self-Isolation
Among quarantined sex Among Those Using Sex Toys In Self-isolation/ Quarantine
toy users, over half did All 17% 21% 51% 5% 5% not change their usage frequency. Fewer French women (30%) indicate having increased their sex Men 23% 26% 48% 3% toy usage.
Women 12% 18% 53% 10% 7%
I use sex toys a lot more I use sex toys slightly more I use sex toys the same amount I use sex toys slightly less I use sex toys a lot less
QCOVID5C: How has self-isolation or quarantine impacted how often you use (a) sex toy(s), if at all?
102 Attitudes Towards Sex And Sex Toys Have Remained Largely The Same During Self-Isolation
That said, attitudes improved the most for topics of sex or sexuality.
Talking About Sex or Sexuality Using Sex Toys Alone Using Sex Toys With Another Person Among Those In Self-isolation/ Quarantine Among Those In Self-isolation/ Quarantine Among Those Who Have Never Used Sex Toys
5% 14% 8% 11% 8% 10%
81% 81% 82%
QCOVID7: How has self-isolation or quarantine impacted, if at all, your views on each of the following? My views are more positive My views have stayed the same My views are more negative
103 Two-In-Five French Adults Have Never Engaged in Virtual Sex or Dating Activities
Of the virtual activities, 42% Among All they are more likely to
have used dating apps 31% 30% and sexted.
21% 20%
None of the above Used dating or meet-up Sexting (sending, Sex or masturbation Phone sex (having a apps receiving, or over video or webcam sexually explicit forwarding sexually (having a sexually conversation with a explicit messages or explicit video call with partner over the phone) photos over any digital a partner over any device) digital device)
QSEXACTIVITIES: Which of the following have you ever done?
104 During COVID, Sex Over Webcam Increased The Most
Ranked by “A lot more often” Among French adults engaging Among Those who Have Done Each Activity in sex or masturbation over webcam, almost a quarter reported an increase in activity, 39% 34% 37% driven by those saying 44% “somewhat more often”. That 8% 11% 10% said, 1 in 8 French adults 8% engaging in phone sex 31% 33% 29% reported engaging “a lot more 33% often” during quarantine. 10% 9% 18% However, in general, virtual 9% 12% 12% dating and sex activities saw 6% 6% Phone sex (having a sexually explicit Sexting (sending, receiving, or Sex or masturbation over video or Using dating or meet-up apps nearly half—or more—of conversation with a partner over the forwarding sexually explicit messages webcam (having a sexually explicit phone) or photos over any digital device) ) video call with a partner over any French adults decrease the digital device) behavior. A lot more often Somewhat more often The same amount Somewhat less often A lot less often
QCOVID6: How has self-isolation or quarantine impacted how often you engage in the following activities, if at all?
105 Many of Those Masturbating More in Quarantine Will Go Back to their Usual Amount Once Quarantine Ends
Among those who are Among Those Who Are Masturbating More in Self-isolation/ Quarantine masturbating more often, just under half intend to carry on masturbating more frequently once self- isolation/ quarantine is 48% over. 52%
I will continue to do more of this activity I will return to my usual amount
QCOVID8A: Earlier you mentioned that you're doing more of each of the following activities. What will you most likely do after self-isolation or quarantine is over? (Masturbation)
106 Most of Those Using Sex Toys More During Self-Isolation Plan To Continue To Do So
Among this group of Among Those Who Are Using Sex Toys More in Self-isolation/ Quarantine quarantined frequent sex toy users, over two thirds say they will continue to use sex toys more frequently after the 41%
pandemic has passed. 59%
I will continue to do more of this activity I will return to my usual amount
QCOVID8A: Earlier you mentioned that you're doing more of each of the following activities. What will you most likely do after self-isolation or quarantine is over? (Using Sex Toys)
107 APPENDIX
108 Study Overview Key Audiences Male n = 500 Gender Female n = 500 Objectives Gen Z n = 160 Generation Millennial n = 432 In partnership with PSB, TENGA fielded a 20-minute, in-depth online survey instrument Gen X n = 408 to 5,000 respondents in five countries (N=1000 each in United States, United In A Relationship n = 695 Kingdom, Germany, France, and Spain) to measure and understand global habits Relationship Status Single, Dating n = 86 related sex, masturbation and sex toy usage. To ensure a demographically Single, Not Dating n = 217 representative sample of the 18-54 population in each country, the survey was Non-LGBTQIA+ n = 884 LGBTQIA+ fielded – and final data has been weighted – in accordance with local population LGBTQIA+ n = 116 Masturbates Regularly (At Least A Few Times A Year Or statistics on the basis of age, gender, and region of residence. n = 689 Masturbation More) Does Not Masturbate Regularly Or At All Or Never Have n = 311 Masturbates Daily n = 64 Sampling Plan Masturbates Weekly n = 297 PSB Insights Conducted a Total Of N=1,000 France Online Quantitative Surveys Masturbation Frequency Masturbates Monthly n = 230 Masturbates Few Times A Year, Or Irregularly n = 224 Masturbates Never n = 185 13 May 2020 – 17 May 2020 Has Used Sex Toys n = 448 Sex Toy Experience Has Never Used Sex Toys n = 552 Weighting Currently Uses Sex Toys n = 229 Sex Toy Usage 50% Male/50% Female; 12% Auvergne-Rhône-Alpes/4% Bourgogne-Franche-Comté/5% Bretagne/4% Centre-Val de Does Not Currently Use Sex Toys n = 771 Loire/1% Corse/9% Grand Est/9% Hauts-de-France/20% Île-de-France/5% Normandie/9% Nouvelle-Aquitaine/9% Uses Sex Toys At Least Once A Month n = 172 Occitanie/6% Pays de la Loire/8% Provence-Alpes-Côte d'Azur; 9% Male 18-24/12% Male 25-34/13% Male 35- Sex Toy Usage Frequency 44/14% Male 45-54/9% Female 18-24/13% Female 25-34/14% Female 35-44/15% Female 45-54 Uses Sex Toys Less Than Once A Month n = 56
109