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.•O-Wifk yiSSKMlS al.ivvlic.ilii- cAdinmislrAtkiii Ctioosing Business for Pleasure Tips from Executive Lecturer JLeaniiJin yUlll \<\.iijiniihiin' :I«IIII,II(X-UM: slici-^oloii-c.ii Krannert Portfolio, Spring 2001 published by Krannert School of Management, Purdue University Purdue University, West Lafayette, Indiana This digital edition was produced by the Digital Initiatives group of the Purdue Libraries Archives and Special Collections Department The original text was scanned at 400 ppi, 24 bit color and stored as uncompressed TIFF images Digital Initiatives Purdue University Libraries Archives and Special Collections http://e-archives.lib.purdue.edu August 2007 Dean@ krannert u,ndergraduat e students and alumni fre and leave time, they can earn the prestigious quently ask me about the "tradeoff" between EMS degree from Krannert while continuing getting a master's degree in business "now" their careers. In many cases, employers or working for a few years and then returning sponsor their managers, allowing them to to school. At Krannert and many other top earn their degrees on company time and business schools, no tradeoff is needed be money. tween working and earning an advanced Krannert will continue to offer executive business degree. Executive education pro master's programs and make them a major At Krannert and grams, an integral part of today's business priority for several reasons. First, they allow school climate, offer tremendous opportuni us to meet the educational needs of an im many other top ties for obtaining a master's degree while portant group of students who otherwise continuing (or starting) one's career. might not be able to pursue a master's de business schools, In response to critics who argue that a gree at the Krannert School. Second, they no tradeoff Is quality MBA education requires enrollment in represent an opportunity for Krannert to a full-time, resident campus program, 1 point engage with corporations and small busi needed between out that an executive master's program can nesses in helping to educate business lead be an unusually rich environment for learn ers. Third, the executive master's programs working and earning ing. However, schools need to offer an alter can reach out to students around the world, an advanced native to the traditional Monday through or to students in the local community. Geog Friday class schedule over one to two years. raphy is of little importance in Krannert's business degree. At the Krannert School, the venerable Execu executive education programs. tive Master of Science in Management Pro What about the quality of the executive gram (EMS) offers a unique opportunity to master's degrees? At Krannert, we are proud students who wish to continue full-time em to be listed in the Business Week rankings of ployment. top 20 executive MBA programs. The out The 22-month EMS program begins with standing Krannert faculty teaches executive a five-day orientation session on campus. education courses. Students also have the Then, students periodically return to campus opportunity to learn from each other during over the next two years to attend a series of residential sessions and over the Internet. six two-week concentrated sessions. Be They can apply much of what they are learn tween sessions, students and instructors ing "on the job." Feedback from executive interact over the Internet and via e-mail. Em master's students reflects a high degree of ployees have found that by using vacation satisfaction with their education. KrannerVolume 2 Issue 1 • Spring 2001 t magazine The Magazine of the Purdue University School of Management and Krannert Graduate School of Management The future should bring more interest in executive master's programs. Improving technologies make program location even KEEP Learning more irrelevant. Online video is fast becom Krannert Executive ing as effective as the traditional classroom to Education Programs promote interactive learning. All alumni, from Suit Every Taste newly minted graduates with bachelor's Cover Story degrees to retired executives who "always wanted" the MBA, will have more opportuni ties in the future to earn their advanced busi ness degrees. The Krannert School will Going tiie Distance continue to be a central player in providing a International Masters in world-class executive education program that Management Students Meet engages people and organizations in advanc Challenges in Education ing the practice and theory of management. ^6?-^ 10 Innovation 101 Engineering and Richard A. Cosier Business Team Up Dean and Leeds Professor of Management 14 Choosing Business for Pleasure Tips from Executive Lecturer Jerry Rawls departments 18 I Krannert Data 28 I Student News 36 I Faculty/Staff Facts People Watch | 38 40 I Alumni Agenda 42 I Benefactor Report 44 I Glass Notes Commuter he current Weekend EMS class is Krannert's largest so far, and includes mi ststudentu s from familiar Lafayette-area companies, including Bank One, Caterpillar, and Eli Lilly. However, there's a new company represented in this class — and it's anything but local. Jeev Trika works for F.S. Systems, an e-consult- ing business headquartered in California. Trika is helping the company open a branch in Irving, Texas, and he frequently travels around the country from Monday through Friday. On Friday nights. Trika boards a plane in Dallas and heads north to Purdue in time to attend Saturday morning classes at Krannert Center. Trika earned a bachelor of science degree in computer science from Purdue. He says several factors prompted his decision to fly 78 times over a three-year period to attend a program designed for local students. "As a Purdue alum, I know about Krannert's reputation, and there is certainly nothing compa rable in the Dallas area," Trika says. "I'm too busy during the week to take classes, so this fits into my schedule. And I don't know how my employer would feel about me missing two weeks of work at a time." A native of India, Trika adds that his visa status would make it difficult to attend classes held outside the United States. With several friends in the airline industry helping him get discounted flights between Dallas and Indianapolis (Trika pays for the program and all associated costs himself), the Weekend Program is a perfect fit. "I'd like to start my own firm in four or five years," he says. "Apart from the first-class educa tion the professors in the program provide, I believe I will be able to learn about the various industries my peers are currently associated with. This oppor tunity will allow me to find the cream-of-the-crop techniques my classmates use in their businesses {Top) The Krannert Center for Executive Education and Research houses to apply to what I'm doing now and what I want to classroom space, meeting rooms, and a lounge for KEEPS in-residence do in the future. sessions. "So far, it hasn't been too bad. I'm able to do a lot of reading on flights, and I keep up with school- {Directly above) Students entering the IMM program receive advice during orientation sessions at Krannert Center. work during the week. I fly home Saturday night after classes, and I try to just relax on Sundays." Cover story ay van Wyk was looking for an MBA-style education with a strong international com ponent. Laurie Sullivan needed an executive program that would allow her to physi cally separate from her office. Alexander Volyk preferred an option that would let him Jatten d classes on weekends. All three found what they needed under the same roof. Van Wyk is a student in the International Master's in Management (IMM) Program; Sullivan is enrolled in the Executive Master of Science (EMS) Program; and Volyk is a member of the third class in the brief history of the Weekend Executive Master of Science (Weekend EMS) Program. The programs are three of fiveoffere d by Krannert Executive Education Programs (KEEP). KEEP delivers innovative degree and non-degree programs tailored to meet the needs of mid-career professionals. Currently, 330 students are enrolled in the KEEP degree programs, and between 400 and 500 students receive instruction annually through non-degree programs. Bill Lewellen, the Herman C. Krannert Distinguished Professor of Management and director of KEEP, says those numbers are likely to increase. "We have by nature been an entrepreneurial unit, and we v^Il continue to be that E P way," Lewellen says. earnmgy Through a combination omiistance learning and on-campus residencies, Krannert Executive Educfflion Programs (KEEP) offer a variety of options for participants GE Genesis The first conversations about executive education "So we decided to design a program that at Krannert took place in the mid-'60s under found would allow students to spend a couple of weeks ing dean Em Weiler. The idea remained dormant in-residence on our campus, while connecting until the late 1970s, when Keith Smith assumed them in their time away from campus through the deanship. Smith was familiar with executive modern technology. Of course, at that time, mod education structures through his previous position ern technology meant WATS lines and modems, as associate dean at UCLA, and in 1981 he not the Internet." approached Prof. Dan Schendel to put together At about the same time. General Electric (GE) a formal program. was looking for a program to help train its manag At the time, most of the successful executive ers while allowing them to keep working at their education programs in the country were held in current jobs. GE selected Purdue to administer large urban areas with a majority of students com the program over a number of schools, including muting to classes. That model didn't fit the Purdue MIT and Carnegie Mellon, and the first class of Bill Lewellen profile, but Schendel says Krannert was able to 25 GE students began in the summer of 1983. turn a potential weakness into a strength. Later that year, the school started its first open- "We knew the population base surrounding enrollment EMS class. In October 1983, Purdue Lafayette wasn't enough to sustain a commuter- dedicated the new Krannert Center for Executive type program, but we also knew that face-to-face Education and Research, a 30,000-square-foot interaction was a key to making a program work," facility adjacent to the Krannert Building. KEEP was on its way. BY TIM NEWTON Schendel says. "We also knew that technology and computers were a strength of Purdue. Krannert Magazine Spring 2001 ymtr All exce/L selec ^^^<^ti^ enttn•'"n,nj::T"'^'ou.^ UJeli.^ ^S in the "f^olihe^ ^Luing. '''''^onci^'r''^y'e-bu^'^^^^^-^C"'^^* ' ''''''^IH. ^2^f^ -«„4,^^„^^ '""'"^W •^'ion7y.'""''des w, ^^ndwi T^ ^^ea, ons. ffl ^^s^^^C""" *%^^^< your Sink yoZlT^'^y^'^sses'ee/ft '"'°'-°co.-::-'^..^-;7-'"«.o.you. 7i Per ^^^esf, se;77 Gr ^ith ester, K E '^^^'--^ ^. er "Months Perfect ^td^ Off. ^^y to fill. ^^?H iiversit -'•'a/)* /oy/ 3/Jc/ ^^.t!-^"^-^- ^ seas,o/)ec / ••-.t^'.-^ 1 '§»».,."" tJ-*-* ^/f/} <^o(Jnt^/e s ^S WQJI . "^--i:; ^0/77e5 o^/7e/ "•^--rc:!°--p.s sess/i K ^eek Sat ons af "^^i^^- « ^m.t/e . •-^^^ -isx*t^of . '^'^^^^^^W r/i< "^'^•Wea„,."""'a«on 0/7 se/v, eof///-7 More Programs and fall. More than 50 students enrolled renewed vitality," says Richard Cosier, in the first class in 1995, about 45 entered in dean of the Krannert School and Leeds Lewellen, a Krannert faculty member since the 1998 class, and a record 61 are partici Professor of Management. "The benefits to 1964, succeeded Schendel as KEEP director pating in the 2001 class. Students come their careers are obvious, but it's important in 1985. He grew the program through primarily from the Lafayette area, but some to also consider the benefits to their employ contacts with companies that recruited at have traveled greater distances from cities ers and colleagues." Purdue and via advertisements in select such as Columbus and Fort Wayne. More than 90 percent of the executive publications. He also began to look for more KEEP also offers an Executive Master of education students at Krannert are spon programs to offer to potential students. Science in Management (EMSM) Program at sored by their companies, and one of the Krannert had been participating in a the German International Graduate School of more active participants has been United student exchange program with ESC Rouen Management and Administration (GISMA) in Technologies Corp. Kari Krapek, MSL\ '72 in France, and the partnership led to the Hannover, Germany. Krannert partners with and HDR '98, president and chief operating eventual formation in 1995 of the IMM Pro Purdue's School of Agriculture to offer an officer of United Technologies, says KEEP gram. The program is similar in nature to the Executive Master of Business Administration has been a great fit for his managers. EMS Program: both are two years long, and (EMBA) in Food and Agriculture, geared "Our pcirticipation in the executive both involve two-week on-campus residen toward mid-career professionals from the master's programs began as a way to de cies between homework assignments. food industry. All fiveprogram s are accred velop high-potential employees who were The difference is the location. While ited by AACSB, the International Association unable for many reasons — financial, family, the EMS Program brings students to West for Management Education. frequent relocation — to obtain an MBA Lafayette for all of the in-residence sessions Several non-degree executive offerings degree in any other way," Krapek says. (except the final one, which is an interna are available, including the Engineering/ "The programs offer a flexibleschedul e . * s tional trip), the IMM Program began alternat Management Program, a one-week session that allows participants to maintain their ing campus stays between Purdue and designed for experienced engineers, scien job responsibilities while acquiring a broad Rouen. The Budapest University of Economic tists, technical specialists, and engineering range of managerial skills." Sciences and Public Administration was managers who need to update and enhance As an example of the program's flexibility, added to the rotation in 1998, and the follow their technical skills and managerial abilities. Lewellen points to an EMS student who ing year the Tias Business School of Tilburg The program is now in its sixteenth year and moved from Salt Lake City to Bangkok in University in the Netherlands replaced ESC has served more than 1,000 participants the middle of the program. Because of the Rouen. Graduates in the program receive from more than 300 organizations. program's format, the student was able to two master's degrees: a master of science in complete the program on time, without management from Krannert, and an MBA interruption. from either Tilburg or Budapest. Top-notch Quality "This was truly the first collaborative joint KEEP is recognized internationally for its master's program of its kind," says Lewellen, Different Needs quality and flexibility. Krannert has ranked as adding that about half of each class is made one of the top 20 Executive Master's Degree Jay van Wyk has been on both sides of the up of American students and half is from a Programs in the United States in each of the teaching/learning dynamic. Van Wyk earned variety of foreign countries. last three polls published by Business Week. bachelor's, master's, and The same year the IMM Program became Lewellen is quick to deflect the praise doctoral degrees from the a reality, Krannert offered its first Weekend about the program to the KEEP staff. University of Pretoria in EMS Program. The Lafayette-area business "We have a group of people from top South Africa and spent community and local Chamber of Com to bottom who are customer-focused and more than two decades as merce approached the Krannert School extremely hard-working," he says. "We a professor in international about offering a part-time program that run the operation at a business pace." relations at several South would allow managers to commute to the The result benefits businesses that send African universities. He Purdue campus while maintaining their employees to earn KEEP degrees. "Students moved to the United States •'"K "*" ^Y^^ current workload. The result was a three- who take executive education courses at in 1994 and developed an interest in an year program with classes held each Satur Krannert leave the program with greater tiques. Now living in Placitas, N.M., he owns day that school is in session in the spring expertise, improved productivity, and Van W^k & Custy Antiques, selling primarily Krannert Magazine Spring 2001 •% is a truly international twentieth-century arts and crafts via the "I learn a lot from the students, because Internet. experience with you can talk about the experiences they've Van Wyk is a member of the latest IMM had or are currently having in areas like entering class, and it offers him solutions to a unique flavor." performance and leadership," says many of his needs. Schoorman, who teaches organizational "I'm semi-retired, but 1 would like to get behavior and human resource manage involved in consulting," van Wyk says. "I was many different disciplines, and you have the ment. "You have to stay current in order looking for a program that I could work on chance to see how other people think." to be credible with these students. They part-time, but I didn't want something that Sullivan, who will graduate in May, favors are a demanding group, and I find that was done completely via the Internet. With weekend days to complete her homework stimulating." my international background, the IMM pro assignments. Typical of many KEEP students, Schoorman especially enjoys teaching gram was a perfect fit." she is in her 30s and has more than 10 years in the IMM program. "To me, the IMM pro Van Wyk read about Krannert's programs of work experience. gram is the most interesting thing we do at in The Economist, and he was impressed by Alexander Volyk also brings several years Krannert. It is a truly international experience their flexibility and high rankings. A morning of experience to the Krannert classroom. A with a unique flavor," he says. person, he typically works on homework native of Ukraine, he "When we're in Tilburg, for instance, as assignments shortly after sunrise. "Having earned a degree in soon as class ends at 4 o'clock, the students been a teacher for so long, it's interesting agronomy from Ukrainian have a big soccer match. You're in Holland, being back in a student role once again," he State Agricultural University which is a big soccer country, and it just says. "It underscores that in today's world, before coming to the seems like a natural thing to do." we must all remain vested in continuing United States as an Schoorman and other professors are education." exchange student in 1993. available to students between in-residence Laurie Sullivan, a senior finance man Volyk received a master's periods via e-mail and the Internet. Students ager with Walt Disney World in Orlando, Alexander Volyk ^gg^gg -^^agricultura l appreciate the accessibility, as well as the leaves the Florida warmth behind in the economics from Purdue before entering the value of the program. The costs (about middle of winter to take part in her EMS workforce, where he currently serves as a $42,000 for the EMS and IMM Programs, classes at Purdue. A graduate of Bryant marketing associate in international sales for and $24,000 for the Weekend EMS Program) College in Rhode Island, she became inter Lafayette Instrument Co. are low compared to those of other highly ested in Krannert's programs after talking Volyk says some self-assessment led ranked institutions. with a couple of colleagues. him back to the classroom and Krannert's "It has always been a strategy of ours to "Jim Lewis and Tom Murphy graduated Weekend EMS Program. be on the low-cost end of the pool of high- from KEEP, and both were very positive "I realized what my weaknesses are, and quality schools," Lewellen says. "We're about their experiences," I knew that 1 needed an MBA to expand my more of a bargain in executive education Sullivan says. "Disney knowledge," says Volyk, who utilizes "every than most other schools, and that fits with supported me in choosing free second" to complete his assignments. Krannert's general reputation as being high this program, so things fell "My ultimate goal is to be a top in value." into place." executive in a large business firm. I believe Lewellen is busy looking toward the Sullivan investigated a Krannert degree will enhance my career future. He has been in contact with several other programs, but potential greatly," he says. schools about further partnerships in the Krannert's structure won IMM Program. "We're always looking for Laurie Sullivan her over. "I like being away Teacliing Experience new and different programs to explore," for the two-week residencies. They allow me he says. "You can't be complacent in this to separate from work physically and focus Professors, as well as students, sing KEEP's business." on school," she says. praises. David Schoorman, professor of For more information about "I think I was surprised at how much 1 management, spends the majority of his Krannert Executive Education Programs, didn't know," she adds. "You get the oppor teaching in the Executive Education Pro visit www2. msmt. ourdue. edu. tunity in this program to meet people from grams. He finds those classrooms to be stimulating environments. Krannert Magazine Spring 2001 International Master's in Management Students Meet Tough Challenges lot can happen in students' lives as tiiey go through a Krannert Executive Education Program. For Branko A Malagurski and Lukasz Zybaczynski, December 2000 gradu ates of the International Master's in Management (IMM) program, the two years brought changes and events on a scale beyond the norm. As natives of former Eastern Bloc countries, Malagurski and Zybaczynski have lived through war, governmental collapse, and the tran sition into a new economic system. In comparison, the typical American conception of a dynamic business environment seems like child's play. But the two men both see their Krannert education as a definite boon — to themselves personally, to their work, and to the people they serve. ' "'"'- BY LAURA BARLAMENT Krannert Magazine Spring 2001 BRANKO MALAGURSKI ranko Malagurski has meshed time, I was actually a refugee without refu Although he has high hopes for the different professions during his gee status." democratic reforms made possible by the B career. He studied law at the Univer After the in-residence session at Purdue, election of the opposiUon party in September sity of Zagreb, Croatia, where he received a Malagurski received the welcome news that 2000, the country has a long road ahead. master's degree in international law in 1983 Krannert and its partner universities would "The situation might be compared with and a PhD in trade law in 1994. During his subsidize his educational costs. Germany after the Second World War," he graduate education, he worked as a lawyer When the NATO raids in Yugoslavia says. "People do not have sufficient income for the SEVER Corporation, based in ended in June 1999, Malagurski returned to cover daily costs. The need for help from Subotica, Yugoslavia. In 1989, however, he to his home country to find it in shambles, the international community is urgent, in moved into the corporation's market re physically and economically. He continued order to stabilize the situation and show search division. He served as a legal advisor his work with SEVER Corporation in people how a real democracy and normal cind participated in a range of tasks relating Subotica, although his company scaled back political relaUons with neighboring countries to the international part of the business, his job due to political reconstruction effects. can help them live a normal life." including strategic planning, market re With the knowledge he gained through search, sales, and partnership negotiations. his Krannert education, Malagurski is well- The changes that were affecting the positioned to help rebuild his ravaged coun economic structures of his region and the try. Currently, he is leading two initiatives world prompted him to seek out a master's aimed at reconstructing small- and medium- in business. He chose Krannert's IMM pro sized enterprises in Subotica and throughout gram because of the high-quality education the country. These projects are part of his offered at a reasonable cost, the good reputa work with the Open University, an insUtution tion of the schools involved, and the flexibil developed through local and foreign educa ity that allowed him to continue working as tional instituUons and supported by a few he earned his degree. non-governmental organizations. "Through The Balkans in particular have had one of this work," he says, "1 will be able to connect the most difficult transitions from Commu theory with practice and creatively apply the nism to a free-market system. Malagurski knowledge I gained in the IMM program." was at the firsttwo-wee k IMM residency, He also anticipates starfing a business to held at Purdue in March 1999, when NATO mediate between domestic companies and began bombing Yugoslavia in order to stop foreign corporations interested in investing atrocities against ethnic Albanians in Kosovo. in Yugoslavia. "I can hardly remember a more difficult Malagurski says that thanks to his moment in my life," Malagurski says. "Not Krannert education, his understanding of because of myself, because I was safe and business has entered a totally new dimen surrounded with people 1 knew, who were ^'I will he able to sion. "I am able to calculate the risk of a friendly toward me. My thoughts were wdth certain venture, and do not just have to rely my family in Yugoslavia." connect theory with on a 'feeling' about whether I should enter During this time, Malagurski says, his the arrangement or not," he says. classmates and the Krannert faculty were practice and creatively He sees many positive possibilities for a great support to him. Nevertheless, these his own future, including helping domestic circumstances endangered his livelihood and apply the knowledge companies to function within an open- his ability to continue in the program. "Pro market economy, working on the country's fessor Lewellen asked me whether I would I gained in the economic infrastructure, and helping to like to continue my studies," he recalls. "I manage foreign companies that enter Yugo had the will, but my material situation was IMM program.^^ slavia. "I have possibilities for helping the desperate. At that moment, as I had decided development of this economy and for getting not to return to my country for a certain a well-paid job with either a domestic or a foreign company." he says. Krannert Magazine Spring 2001 LUKASZ ZYBACZYNSKI ucasz Zybaczynski's career practically that 1 was coming to Indianapolis," he says. talk a lot about change and change manage started with a career change. He "But, one of the reasons that I selected the ment, but 1 have difficulties understanding Lwas studying medicine at the Univer IMM program was the flexibility that it offers. what they are talking about. Where I came sity of Krakow, Poland, while a 50-year I am the best example that you can move from, we were virtually creating the reality. governmental and ideological system was between continents without interrupting Everything was changing daily. Here in the crumbling around him. By the time he had your education." U.S., you're dealing with established pro finished his surgical specialization in 1992, Zybaczynski approached the move v^th cesses, the way people have done things for many Western businesses were starting to his usual sense of opportunity and curiosity. 50 years. Even if you see a better way of enter the newly opened Eastern European From his perspective, the stereotypes about doing things, it's difficult to implement it. It is markets. Recruiters from Eli Lilly & Company the "New World" and "Old World" don't fascinating." approached Zybaczynski, and he decided to hold anymore. Compared to the Balkans and Currently, Zybaczynski is responsible for give the business world a try. Central and Eastern Europe, he says, every the global marketing of antibiotics at Lilly. He Zybaczynski had come in on the ground thing in the U.S. is very established. "People believes the IMM program has prepared him floor of a rapidly expanding operation, and to meet this challenge with confidence. "One he quickly moved from sales into marketing. of the nice things about this program is that Only three years later, he got yet another you can apply the theory while it's still fresh promotion and moved to Sofia, Bulgaria, "to in your mind," he says. "You learn in the create the organization virtually from zero" in evening and implement in the morning." that country. "In three years, I was already Student diversity brought a wealth of teaching people about Lilly. I was Lilly for experience to the coursework. Often, Bulgaria," Zybaczynski explains. At the same students in the class had lived through the time, he witnessed more political unrest. "In real-life case studies. "The professor might 1995, there was still a Communist govern be trying to make a point, and one of the ment in Bulgaria, just on the verge of students would say, 'Wait a minute, I was changes. So, while I lived there, 1 saw an there. I know how the decision was made. other Communist regime falling apart." 1 know this person; I know that person,'" After serving as country manager for he says. Bulgaria for about two years, he became Despite all of the changes in his career managing director for the "BYMA" area — and life, Zybaczynski says that his focus has Bulgaria, Yugoslavia, Macedonia, and Alba remained consistent. "In my life, the impor nia. This promotion required him, along with tant thing is to have a higher purpose," he his vAfe and his three children, to relocate to explains. "When I worked as a physician, the Budapest, Hungary. reason was to help people. When I came to Soon after this move, Zybaczynski felt work at Lilly, I had the same reason." Suc that he needed some formal business train "One of the nice things cess in his job means that people will benefit ing. "1 was basically working with my gut from Lilly's high-quality pharmaceuticals. In feelings, my common sense, my instincts. about this program is fact, he believes he is helping more people When I went to higher responsibilities, I now than he could as a physician. started to feel like an amateur between the that you can apply Zybaczynski also feels that the knowledge professionals." he gained through the IMM program will He applied and was accepted into the theory while ultimately aid him in helping more people. Krannert's IMM program, which had an "I can do things that 1 might have done orientation session in January 1999. Only a it's still fresh before, but now I know why they should be month later, the imminent war in Serbia shut done that way," he explains. "There are also down business possibilities in the BYMA in your mind/' situations where your common sense is not region. Zybaczynski and his family moved enough. This is when you really need theo near the Lilly headquarters in Indianapolis. retical knowledge and can benefit from the "I started the program before I actually knew experience of others." Krannert Magazine Spring 2001 ^^a : >»K!JHK -V Innovation 101 heXrannert Graduate School of of Management professor whose areas of bining basic research with implementation /Management and the National research include the economics of innova of their cutting-edge research in the TScienge Foundation (NSF) are tion and university patent licensing. marketplace." puttjfig engineering and management "Most science and engineering doctorates Thursby and her colleagues are out to stiddents together to produce graduates with go into industry today," Thursby says. Their narrow this gap between academic research le skills to /ransform academic research only realistic option to learn the high-level and the marketplace. "With the innovation into markelfeible products. business side of technology is the after-the- lab, the doctoral students gain an awareness The effc rt is called the Innovation Realiza fact MBA. "The biggest problems in research of business issues while they're doing their tion Laboratory: Integrating Science and and development are not technical but rather thesis research," Thursby says. "The idea is Engineering with Economics and Manage in integrating business and technical issues." not for the marketplace to direct the research ment. Purdue and the NSF are combining In addition to Thursby, the Purdue but to illuminate the commercial implica their efforts tcyythe tune of more than co-principal investigators for the NSF grant tions and allow the possibility that value to $4 million in what aims to be the most are Louis A. Sherman, professor and former society can influence the research while it rigorous and long\erm science/engineering- head of the biological sciences department; is progressing." )usiness collaborativfev^ducation program Warren H. Stevenson, associate dean of All the doctoral students take a three- iristhe nation. engineering and professor of mechanical week applied management class. Then, they le project, which started^Mlsemester, engineering; and William R. Woodson, and the management students together take puts dobtoral candidates in engineenf associate dean of agriculture and professor a fall semester class that Thursby describes and the sciebces who are in the thesis stage horticulture. In total, 23 Purdue faculty as "building a tool kit." That "kit" includes, of their academic^sieers into teams with members75presentiug.six_Purdue depart market and comp^litDWHwrivsiSTpatent master's degree managern&nt^tudents for ments are involved in the grant. searches, teamwork, diversity, ethic two years. "The innovation lab is one of the most the basicsjTecessary-to-tTOIlHabusiness plan. The innovation lab is the brainchild of interestlfigTntliiJLliuna ut Puiduc," Slicnudn IrTtHesecond year, the students put business Marie C. Thursby, the NSF grant principal says. "1 try to stimulate our life scientists plans into writing. investigator and a Krannert Graduate School to consider entrepreneurial activities and to "We'll also bring in consultants, the NSF, recruit students who are interested in com and industry representatives," Thursby says. 10 1 Krannert Magazine Spring 2001 (Far left) Marie Thursby in the Innovation Real ization Laboratory's "tool kit-building" class. (Purdue News Service Photo by David Umberger) (Below) Jennifer Talavage, a doctoral candidate ctrical engineering at Purdue University, explains heFTeseaichin video streaming for the Internet to Noel n^arsdeiiVeftland Brian Krum, two MBA students. The three studdnt^re work- mg~a&^Jeam to transform academic reshuch into marketable-products as part of the Innova tion Realization Laboratory. (Purdue News Service Photo by David Umbe/;ger) Krannert Magazine Spring 2001 11 "in decide to go off on my own, Innovation Realization I know what Laboratory Projects and Teams Fault Detection and Isolation makes venture Using diagnostic sensors in smart cars to detect, isolate, identify, and forecast breaicdowns. capitalists tick, Theodore M. Kosteic, doctoral candidate In mechanical engineering Brian T. Krum, MBA student what they're Noel G. Marsden, MBA student looking for, and • 'ersonal Translation Assistant Developing a handheld electronic language translation device that uses the, the returns best features of existing electronic dictionaries and machine translate^ Chapman Flack, doctoral candidate in computer science they want." Linda J. Miller, MBA student Lesley A. Miller, MBA student Rapid Tooling and Knowledge-Assi^d 0esign System Using computers, tools, and polymer opdcessidg methods to reduce the time from initial concept to marketror nev/products Alexander Lee, doctoral cajraidatejn mechanical engineering ••'-^'"^"olFuelPrd Dan A. Carney Jr., MBA^tuden Mark Sepeta, MBA auident Digital Video Ccmipressioh and Video Quality Jdeasuremrent Compressing, nieasuring, anadellvering highest-quality streaming vidgo to be sent o\|er the Internet ^^ Jennifer "felavage, doctoral candidate In electrical and ^K computer engineering i'" Noel G. ^ larsden, MBA stuJlent I Brian I Krum, MBA student Micro CO^: Software for Designing Carbon Dioxicie-Based Air-ConaKK>nlng Systems Nathan S. Mosier, a doctoral candidate in agricultural and biological engineer Advancing the statkof the art In CO^, ratherth^n conventional refrigerants ing, gives a venture-capitalist-style in air-conditioner sysrem modeling. presentation of his thesis research on Thomas M. Ortiz, docmf^l candidate in mechanical engr improving the economics of producing ethanol from corn while minimizing Dan A. Carney Jr, MBA studi pollution. Looking on are his teaming .Mark Sepeta, MBA student MBA swdents LesleyWlleFandLinda Miller. For more information about the /ellulolytic Enzyme Mimetics Making Innovationjealization-kabiffaiofy^sit i Renewable Fuels Production Economical I www.mqmtpurdue. edu/centersAti I Improving the economics of producing ethanol from corn while minimizing pollution. (Purdue News Service Photo by David I Umberger) Nathan S. Mosler, doctoral candidate In agricultural and biological engineering Lesley A. Miller, MBA student Linda J. Miller, MBA student 12 Krannert Magazine Spring 2001 "Another component of the class is the That's no accident, according to Thursby, In fact, tPieifmovation Realization Labc teams' comparing and contrasting their who says the innovation lab emulates the tory grew out of the Technology Transfer research. The intellectual property and small high-techs. Initiative that began with adialogue between regulatory issues are very different in, for Two years ago, when he was a Krannert Thursby and Alan Peterson. PetfeKon, a CPA, example, bioengineering versus electrical School MBA student, Gabriel Odeh partici chairman of litigation support consultancy and computer engineering." pated in the pilot program that preceded the Tucker Alan Inc., and member of the Jean's The students have dedicated space innovation lab. He is now a manager for Advisory Council, received an honora and equipment on the seventh floor of the Ciena Corp., the optical networking com doctorate from Purdue in 1991. He and tlis Krannert Building, where they work on pany based in Linthicum, Md. wife, Milly, made the substantial gift that nut the marketplace implications of the thesis Odeh and another management student the Technology Transfer Initiative into bus^ research. worked on a team with two doctoral candi ness in 1993. Jennifer L. Talavage, a doctoral candidate dates in electrical engineering on applica "The ultimate goal over fiveyear s is to/ in electrical and computer engineering, is tions and commercialization of products create an educational program that will writing her thesis on improving video images based on the light-emitting diode. He credits attract rigorous PhD research scientists a^nd transmitted over the Internet and measuring his experience with getting him started in management students interested in trans their quality. She is thinking of looking for the optical networking field, even if his team forming basic science and technolo^ into applications of her research in the entertain never finally brought a product to market. viable marketplace products," Thufsby sc ment or the medical field, but she is open "That class was a wonderful experience. If commercial products come out of tf to other ideas. Not only did it give me the technical knowl innovation lab, so much the b^tterymit the "It's a great opportunity to learn how to edge to jump into the optical networking National Science Foundation is nrfore inter introduce my research topic to the market," field, but because we had to do everything, ested in an interdisciplhrarv/nodel that she says, adding that she hopes her innova it made us ask the basic questions about other universities carl u^she says. tion lab experience will point her research technology commercialization: What prod Six teams slan&iihe program last fall. In to a topic that is marketable. "I want to ucts can we make? How do you design addition to T^i^^ge, the electrical engineer learn the secrets." products? What is the pricing model? Who ing stu(Mi Krannert Magazine Spring 2001 13 Choosing Heasure Whatever you do — a job, Krannert, whatever it Is do it well and have fun. if you're not having fun, you're doing something wrong. Figure out what's wrong, and change It." BYJ. S.MARTIN 14 I Krannert Magazine Spring 2001 2000 Distinguished Executive Lecture ness hat's the advice Jerry Rawls, MSIA didn't have a formal business plan, he added, $700 million on anything is pretty unbeliev '68, president and CEO of Finisar but they had confidence in themselves, a lot able." (At time of this publication, four addi TCorp., gave to the 197 members of of idealism, and enough job dissatisfaction tional acquisitions have been announced.) this year's entering master's class. It's advice to motivate them to start a company that grew out of Rawls' own experience Rawls still uses the word adventure to Lessons Learned when he and his partner, Frank Levinson, describe the story of Finisar. The company now Finisar's chairman and chief technical has grown at a compound rate of just over Along the Way officer (CTO), started Finisar in 1988. 90 percent a year for the last six years, "Baseball great Yogi Berra (that great math Finisar, based in Sunnyvale, Calif., is a recording $67 million in fiscal 2000 (ended ematician) is reported to have said that leading provider of fiber optic subsystems April 30), with approximately $200 million baseball is 90 percent pitching; the other and network performance test systems that expected in fiscal2001 . The company has half is hitting and fielding," Rawls says. enable high-speed communications over been profitable every year, excluding "Well, in our business it's 90 percent Gigabit Ethernet local area networks (LANs), merger-related costs. customers, and the other half is employees Fibre Channel storage area networks (SANs), Rawls predicts more than $1 billion in and products." and metropolitan data networks (MANs). revenue in fiveyears , with as many as 5,000 {For a detailed story on Finisar, see pages to 10,000 employees in multiple operations 6-9 of the fall 2000 issue of Krannert in the U.S. and possibly overseas. Referring It's the Customers Magazine.) to the announcement of the acquisition of Rawls says his company's success depends "Our goal was to create a company that Sensors Unlimited, a fiber optics company on letting customers know how important we would want to work in. That was our in Princeton, New Jersey, Rawls calls it "an they are to its business. "At Finisar, we strive guiding rule and we thought it would serve exciting acquisition — new technology, to have multiple touches — by company us well," says Rawls. The two entrepreneurs new people, a center of excellence." executives, by people in manufacturing, "It's a pretty heady deal," says Rawls, marketing, engineering, purchasing, plan about the Sensors acquisition. "1 often ning — to make them understand that we Jerry S. Rawls, MSIA '68, president and CEO of think back to the days when I was sitting care, we'll support them, we'll address their Finisar Corp., gave the Krannert Distinguished in this room at age 23. That I could spend concerns. If there's a problem, we'll work Executive Lecture in August 2000 to the entering master's class. Krannert Magazine Spring 2001 15 through it with them. You never really know your customers until you've worked through a problem with them." (Above) Master's student Rob Novak seeks advice It's tlie Employees from Jerry Rawls at the When it comes to employees, Rawls says, past post-speech reception. hire smart, share the vision, treat people (Left) Students and faculty well, and pay them well. "Work hard on the socialize at a reception front end to hire bright, competent people," held in the Krannert he advises. "Hire smart people who are Drawing Room following willing to hire people even smarter than they Jerry Rawls' speech. are. Good interpersonal skills are important, especially at a company like ours where people work in small teams." Also, he says, share your goals. "If your employees know your goals, they can help reinforce them. Our employees want to MORE QUICK TIPS FOR GREAT LEADERSHIP From Jerry Rawls COMMUNICATE WELL Acquire the discipline clock. Paranoia in business is not necessarily a get my boss involved," or "Here's what my needed to write well. Write clear, concise bad thing, especially when you're competing. product price might be. Let's go to work on the sentences. Simple words and simple sentences Ask: "How are we vulnerable?" problem." When someone you're recruiting communicate powerfully. FOCUS ON THE IMPORTANT ISSUES. Don t get says no, revisit the offer You CAN turn around BE ENERGETIC AND ENTHUSIASTIC. It s conta bogged down in small matters — it wastes time. a customer or a recruit. Don't take no for an gious. Turn the metronome up; the organization Some at Finisar thought devising cute product answer until it's "Hell, no!" will move a little faster If you as leader don't names was important. I didn't. After all, MAINTAIN GOOD HEALTH. Don't smoke. I've just have a sense of urgency about your business, Boeing's 747 has done quite well without a had three of my best employees suffer health you can't expect anyone else to have it. name. Our company does not have a logo other problems because of it. Exercise and stay fit. APPLY TWO TESTS. At Krannert, for business than our name in a particular blue and a particu As leaders you've got to run fast. You have to decisions, we quantify everything — numbers, lar font. We haven't spent a million to design maintain a pace that is invigorating for your facts, analyses — and that's good. But at the a logo. We're doing fine without it. Focus on company. You have to set the pace that you end of the day, all decisions must pass two tests: performance, cost, reliability — things that want others to follow. the common-sense test (Does it make sense?) make a difference. MAKE A DIFFERENCE. Measure yourself by the and the gut test (Does it feel right?). Your judg STAY AHEAD OF THE INFORMATION footprints you leave. There are no sacred cows ment is invaluable. As a leader, you are betting REVOLUTION. Our world is going to be so differ in our company. I don't want "yes" men. I want on yourself. ent in 10 years. Imagine how we're going to use people who will devise new ways of doing ASK QUESTIONS. In spite of the fact that I'm all the bandwidth and information that's avail things — new systems, programs, products. making a speech, making speeches is not able to us, and what software services can be You should have a list of strategic things you important. Asking questions is important — delivered to us when we have a gigabit connec are trying to accomplish over and above dealing and it's the quality of the questions that's most tion to our homes. Using information in creative, with the daily crises. Take measure of yourself important. clever ways will make you successful. to answer the question: Is this place different NEVER UNDERESTIMATE YOUR COMPETITION. "NO" DOESNT ALWAYS MEAN "NO." When a because I was here? Someone is always going to try to clean your customer says no, go back again. Say, "Let me 16 Krannert Magazine Spring 2001 know management's vision for the company. They want to know where they're headed, and why they're going to be successful. My job is not to tell people how to do their jobs. My job is to turn them loose, to unleash their creativity, to give feedback, praise, construc tive criticism. That's satisfying for them and productive for our company." Respect is also key. "Treat employees with respect," Rawls advises. "Finisar has almost no turnover, and it's more than just stock options, although they certainly do help. People leave companies because they feel unappreciated, unfairly treated." Finally, he recommends, pay well. Over pay. "When in doubt, pay more — bonuses should be higher, stock options bigger," he says. "A key employee can make millions for the company." A bulldozer tears down the buildings located It's the Products awls Hall, the new $37 million building between Pierce and Grant streets to clear the "When it comes to products, Finisar takes a Rthat is the centerpiece of the Krannert at way for Rawls HalL fairly simple approach: We make very good the Frontier campaign, came a step closer to reality in late October with the clearing of Jerry Rawls, major campaign contributor: products. We're going to try to sell the best several buildings. Rick Cosier, dean of the Krannert School of in our industry, the most reliable, the hottest Management and Leeds Professor of Manage With Purdue President Martin Jischke, performers with the best product features," ment; Martin Jischke, president of Purdue Krannert Dean Rick Cosier, and several cam says Rawls. "We're always going to be the University; and Dick Dauch, major contributor paign contributors and campus dignitaries on and campaign chair, attended the demolition best, always going to command a higher hand, a backhoe ripped through the former along with many other supporters. price than our competitors do. For us, it's Classnotes building (once a gas station) in a important to differentiate our product." matter of minutes. Groundbreaking for Rawls Hall will The commons area will have walk-up Web take place in late summer, and the building kiosks and wireless access to university librar Learn Management, should be ready for occupancy for the fall ies and the Internet. but Practice Leadership 2003 semester "All classrooms will have the latest audio Jerry Rawls, MSIA '68, president and CEO visual presentation equipment, and the facility "Management allocates resources, makes of Finisar Corp. in California's Silicon Valley, will have a media production center There is decisions about physical facilities and organi was present for the ground-clearing ceremony. also a classroom suite for distance learning, zational structure," Rawls says, "but busi Rawls, who donated $10 million for the build both two-way and multi-site." nesses succeed because of leadership, not ing, says Krannert was a key inqredient in Krannert School alumni are being solicited just management. Management without his success. to fund the information and communication leadership leaves a huge void, a vacuum, "It was important to my maturation and technology in the future Rawls Hall. and you won't succeed. understanding of what the business world is "To those of you who are entering about," Rawls says. "This couldn't be a more LI\1E Krannert to be trained as leaders in manage exciting cause for me." Construction Updates! ment, I say you've made a good choice. "The building will be technologically state- Want to check on how the construction's Make everything out of it you can. Think of-the-art," says G. Logan Jordan, assistant dean for administration. "All classrooms and coming along? Just log on to about the big picture. It's a joy; it's fun; it's study areas will be wired for the Internet. www.mgmt.purdue.edij/info/camera1. stimulating. Work hard at it." g^a^^amg^. .^^iMs^^aaiMM^Msm^^ %.-t~- ^. Krannert d a t a MSM Changes to MBA IN FEBRUARY, the Purdue Univer "Our program is already very All students currently enrolled sity Board of Trustees approved similar to other top MBA pro in the MSM program have the a proposal to retitle Krannert's grams, so we contemplate no option of earning the MBA, and current master of science in changes in curriculum," says all students entering the program management (MSM) degree as Richard A. Cosier, Krannert beginning next fall and later will a master of business administra dean and Leeds Professor of be awarded the MBA degree tion (MBA). Management. upon completion of their studies. Lynch Named Associate Dean for Programs and Student Services GERALD J. LYNCH, associate Purdue from spring 1995 to fall 2000. In addition to his teaching and groups to ensure the school's professor of economics and 1996. He received his BA in accomplishments, he was named continued excellence in teaching associate dean of the German business administration from Distinguished Economist by the and academic offerings. He plans International Graduate School of Bellarmine College and both his Kentucky Economics Association to focus his immediate efforts on Management and Administration MA and PhD in economics from in 1996 and was named a Distin improving undergraduate and (GISMA) in Hannover, has been the University of Kentucky. He guished Graduate of Bellarmine master's programs and making named associate dean for pro has published several books and College in 1994. them more responsive to student grams and student services for articles and has taught in the In his new position. Lynch will needs. "Of course we want to the Krannert School of Manage Krannert Executive Education act as a stimulus for innovation make Krannert's rankings even ment. He began his new respon Programs since 1988. and creativity for the undergradu better, but the focus has to be on sibilities in January and will step Lynch is well recognized for ate and professional master's the programs," Lynch says. "Make down as GISMA associate dean his teaching of monetary theory programs. He will work with a the programs better, and the as soon as the school finds a and international economics. He variety of different departments rankings will naturally follow." replacement. has received the Krannert School As associate dean for GISMA, of Management's Salgo Noren Lynch assists in recruiting firms to Outstanding Teacher Award six establish project courses and also times, most recently in 1999. In assists in developing promotional 1994, Business Week named materials, among other duties. Lynch one of 12 outstanding Lynch was associate director of instructors in business schools the Center for International Busi nationwide, based on the praise ness Education and Research at MBA students gave him in a survey. In 1999, he was listed in Purdue's Book of Great Teachers, and he became a Fellow of Purdue's Teaching Academy in Gerald J. Lynch 18 Krannert Magazine Spring 2001 Krannert data Krannert Ranks among World's Top 10 Finance Programs PURDUE UNIVERSITY'S This is the third annual The Krannert School ranked KRANNERT GRADUATE SCHOOL Financial Times survey, sent to 28th nationally and 42nd worid- OF MANAGEMENT'S FINANCE 137 schools on fivecontinents . wide. Tied with the Krannert PROGRAM ranked seventh among It was compiled from question School was Indiana University's MBA programs in the world in a naires sent to business schools, Kelley School of Business. The recent Financial Times (London) 1997 MBA graduates, as well as Kelley School ranked eighth in survey. alumni. The final rankings in finance. "We are pleased to be recog cluded 100 schools. nized by a publication as presti gious as the Financial Times" says David J. Denis, professor Student Investors Ride and area coordinator of finance at the Krannert School. "The high January Effect to Whopping Returns ranking indicates that our alumni By J. Michael Lillich believe they receive an education in finance that prepares them KRANNERT'S STUDENT-MANAGED number is "statistically signifi Some rational observers well for careers in the INVESTMENT FUND (SMIF) made cant," according to Cooper. might object that the students' finance area. real profits of $70,000 — more "What the students did was portfolio was just a lucky sector "Our finance faculty strive than 50 percent the exact opposite of a Warren pick on the old high-risk, high- to be leading scholars in the on its investment Buffett value investment strategy," return model. But Cooper says field. This keeps classroom portfolio — in the Cooper said. "We don't care the database research could have discussions on the cutting first month of 2001. about fundamentals — industry, allowed the students to identify edge of finance practice." The students profits, or any of the standard stocks in a beaten-down sector The Krannert School also tried an idea from measures. In some cases, we ready to bounce back up. placed high in job placement Mike Cooper, an didn't even know what the com Timothy Dona, a finance for its MBA graduates. The assistant professor panies' stock symbols stood for." major at Krannert and chairman of finance: Using a The students picked 25 stocks of SMIF, and his fellow club Financial Times ranked the Mike Cooper Krannert School tied for huge database, they that historically had declined members are convinced. They are second nationally with Duke looked at the January returns of significantly in the second half definitely planning to cash in on and Michigan behind top-ranked all exchange-listed U.S. stocks of the year and declined even next year's January effect. Now Dartmouth College. Krannert since 1970 to identify the criteria more in December on high trad their biggest decision on the ranked fourth worldwide. for picking a basket of stocks ing volume. horizon stems from the club's most affected by year-end tax-loss Cooper acknowledges that charter, which says the members selling. the students' quantitative stock- can choose to spend 25 percent "We wanted to identify an picking method, called "back of their investment profits on investment strategy based on tax- testing," isn't new, and that hedge something for the students. loss selling," Cooper said. The funds and mutual funds employ "We can spend it on new data students found that buying stocks it in varying degrees. But institu sources," Dona says. "But there based on their tax-loss strategy tional investors typically don't go is considerable sentiment for historically brought a 22.5 percent back and look at 30 years of buying a fancy new espresso average gain in January. That history of all U.S. stocks. machine for the student lounge." Krannert Magazine Spring 2001 19 Krannert data Former Basketball Co-Captain Takes on Fund-raising Challenges FORMER PURDUE BASKETBALL his time and talent back to 1975-76 and was a graduate PLAYER Gerald W Thomas, Krannert. "The things 1 learned at assistant coach from 1977-78. BSIM '78, has returned to Purdue the school so benefited me in my Thomas says being a Purdue Gerald W. Thomas as a member of a different team work at TRW," he said. "Coming athlete reinforced his belief in the — the Krannert development to work at Purdue was an oppor importance of teamwork. "Much office. As Krannert's new director tunity 1 couldn't refuse." more can be accomplished by a of development, Thomas will be Even prior to his being hired group working together versus responsible for organizing fund- as director of development, each person working as an indi U.S. News Gives raising activities with alumni, Thomas actively supported vidual," he says. friends of the school, corpora Krannert and Purdue. He served Thomas will firstfocu s his Krannert tions, and foundations. Kae F. on the Krannert School Alumni attention on finishing out the High Marks Moore, former assistant dean Association board of directors $55 million Krannert at the Fron for development, left Krannert from 1998-2000 and on a sub tier campaign — completing the Krannert's undergraduate pro to take a position at Florida State committee for the National fund raising for Rawls Hall and gram rose from 14th to 13th in University. Collegiate Athletic Association bringing in the resources to fund the nation according to rankings athletic certification for the faculty endowments and scholar released by U.S. News & World Before joining the Krannert Report, released September 1. staff, Thomas was the customer Purdue athletic department in ships. Thomas says his sales When compared to only public response manager for TRW 1996-97. He was a member of the experience will especially benefit universities, the ranking is even Commercial Steering Systems Purdue Athletic Advisory Council him in accomplishing these goals. higher, at ninth. Division in Lafayette, where from 1995-97. "Development, like sales, focuses Several programs in the he was responsible for maintain Thomas's athletic involvement on building relationships," he Krannert School were singled out ing and improving customer goes back to 1973-77, when he says. "I want to get to know the as among the best departments satisfaction initiatives for played as both a forward and Krannert alumni and understand in the nation. Purdue ranks third DaimlerChrysler. Thomas began sometimes the center for the what they do. 1 want to show in production/operations; 10th in his career with TRW fresh out of Purdue basketball team. He them how they will benefit from human resources; 13th in man college in 1978, starting as a sales served as co-captain from investing in Krannert." agement information systems; engineer and moving up through and 14th in general management. the ranks to become senior sales "We are extremely pleased to be ranked in the top 15 under engineer, regional sales manager, Dean Appointed to Commirtpp and sales manager. In 1996 he graduate business programs in RICHARD A. COSIER, dean of the Krannert School of Management assumed the responsibility of the country," says Krannert dean and Leeds Professor of Management, has accepted appointment to program manager for market Richard Cosier "Our rankings the Business Accreditation Committee of The InternaUonal Asso were very good last year, and research and business planning. ciation for Management EducaUon (AACSB). they've improved this year We As "the new kid on the block" The organization provides accreditation believe that to be a reflection of at Purdue, Thomas wants to give for undergraduate and graduate business our attention to teaching quality and student services." administration and accounting programs. More than 300 colleges and universities are AACSB members. Cosier's term began July 1 and runs through June 30, 2003. 20 Krannert Magazine Spring 2001 Krannert data Green Honored As Named Professor STEPHEN G. GREEN, professor zational behavior, leadership, and Family Research Institute (MFRI). "It's even more of management, was named the the management of technological The MFRI is devoted to conduct meaningful to me Basil Sidney Turner Professor of innovation. He received the Salgo ing basic research on the impact Management in November 2000. Noren Outstanding Teacher of various quality-of-life factors on because the "I feel very honored to have Award for the 1991-92 school the retention, performance, and been selected," Green says. "It's year, and the R.B. and Mary job satisfaction of military mem process includes even more meaningful to me Stewart Distinguished bers and their families. As a because the process includes the Teaching Award for the the recommendation recommendaUon of the other 1993-94 school year. In named professors at Krannert. I 1998, he was named a of the other named have a lot of respect for my col Purdue University Fellow leagues, and their recommenda of the Teaching Academy professors at tion means a lot to me. I'll do my and was also the first best to live up to it." recipient of the Stephen Krannert." A member of Purdue faculty G. Green Award for since 1987, Green teaches organi- Volunteerism from the Krannert Graduate Master's Interview Suite Open for Business Student Association Management Volunteer On January 18, Krannert officially cut the ribbon for its newly renovated Stephen G. Green Master's Interview Suite. The new suite provides six interview rooms Program, which, as a for master's students as the school awaits the completion of Rawls Hall. faculty advisor, he helped form in senior research scientist for the (Groundbreaking is scheduled for early spring.) Shown here are (left) Rick the early '90s. institute. Green is helping to Cosier, dean of the Krannert School and Leeds Professor of Management; Green is currently on the guide research on the unique Kurt Gamauf, president of the Krannert Graduate Student Association editorial boards of the Journal of work/family problems that mili (KGSA); Alan Ferrell, director, management placement; Mary Jane Miller, Organizational Behavior and the tary personnel face, such as the associate director, management placement; Logan Jordan, assistant dean Journal of Engineering and career issues military spouses for administration; Cheryl Hinton, assistant director, placement opera Tecfinology Management. He has must deal with due to frequent tions; Missy Sabel, vice president of communications for the KGSA; and also served on the editorial board relocation. Bob Plante, senior associate dean. of the Academy of Management Green received his BS in Review. He was the director of management from Oklahoma the professional master's pro State University in 1967, his MBA grams at Krannert Graduate in management from the Univer School of Management from sity of Texas (Austin) in 1968, and 1995-98 and was area coordinator his PhD in psychology from the and policy committee chairman University of Washington in for the Organizational Behavior 1976. and Human Resources Manage Basil Sidney Turner, who ment faculty. died in 1997, graduated from In addition to three grants Purdue in 1930 in electrical engi from the National Science Foun neering and went on to become dation that he has received while the chairman of CTS Corp. in at Purdue, Green also is a princi Elkhart, Ind. He received an pal investigator on a $7.4 million honorary doctorate in industrial grant recently received from the administration from Purdue U.S. Department of Defense to in 1965. establish the Purdue Military Krannert Magazine Spring 2001 21 Krannert data And the Award Goes to ,.. CorrecNon Krannert Magazine offers Dean Cosier congratulates award apologies to honorary doctor recipients. Shown are (from left) ate recipients Robert Johnson Steven Beering, Kenneth Stuff, and Sherwin Rosen, whose Krannert Dean Rick Cosier, James photo captions were inadvert Lewis, Melissa Emery, and Dennis Weidenaar. ently interchanged in "Krannert Honors Special Three," located on p. 26 of the fall 2000 issue. The photos depicted here display the correctly placed captions. (Sadly, Rosen passed away DURING HOMECOMING WEEK and chief executive officer of March 17 following a END, Krannert honored several Syndicate Systems Inc., and to brief illness.) individuals with awards. The James Lewis, vice president of Krannert School Distinguished financial management for Walt Service Award, presented to Disney Co. individuals who have given distin The John S. Day Distinguished guished service to enhance the Alumni Academic Service Award visibility of the Krannert School recognizes an outstanding and the quality of its programs, Krannert graduate whose service went to Melissa Emery, founding within the academic community partner of the marketing research reflects the spirit and service of and consulting firm Viewfinder, former Krannert Dean John Day and to former Purdue President to Purdue University and the Steven Beering. Krannert School of Management. The Distinguished Alumni The 2000 award recipient was New! Krannert Cam Online Award, given to Krannert alumni Dennis Weidenaar, professor of Now you can visit Krannert with Robert Johnson who have demonstrated success economics and former dean of out having to brave the weather, in their professions, community the Krannert School. construction, or traffic. You can service achievements, and service check out the latest construction to Purdue University and the of Rawls Hall or see what's hap pening in the Krannert Drawing Krannert School of Management, Room — just log on to one of went to Kenneth Stuff, president two live cameras available at www.mamt.purdue.edu/nRws Sherwin Rosen 22 Krannert Magazine Spring 2001 Krannert data o% CMME 5> DCMME News <5^ IT ISN'T EASY to make an elephant dance on the which will have sites in 45 countries when fin Corporations head of a pin. ished), has developed a fairly flexible "launch and So says Mark Shanley, associate professor of learn" system. "Each time we launch in a different Pass on strategic management, describing the current country, we learn something," he says. "Then we e-business dilemma that existing bricks-and-mortar apply what we've learned, and launch again. It's E-Business companies are facing. Getting large, established an ongoing process." companies to change their business structures and Advice internal systems to incorporate e-business initia Response to Several Needs tives can be a challenge akin to training the above- Herb Moskowitz, DCMME director and Lewis B. mentioned elephant. But many corporations Cullman Distinguished Professor of Manufacturing are successfully doing so — and they are Management, is the faculty member leading the willing to share their experiences with class. He says the course originated in response undergraduate and graduate management to feedback from undergraduate DCMME scholars students at Purdue and at Krannert's during their monthly meeUng with DCMME staff. German International Graduate School Moskowitz, who initially believed that around of Management (GISMA) in Hannover. 20-30 students would sign up for the class, was Such interaction is possible through stunned when a total of 118 Purdue students, Management 590E, E-Business for both graduates and undergraduates, signed up. Manufacturing Enterprises, a one-credit In addition, the class incorporates some techno course coordinated by DCMME and its logical innovations of its own: 38 GISMA students Herb Moskowitz corporate partners. are taking the course via live videoconference. The class includes information from faculty The course also reaches distance learners via and corporate speakers followed by a discussion streaming video. session. Shanley kicked off the first class with a The class not only meets students' needs; it description of the ways in which manufacturing addresses corporations' need for graduates who companies use e-business technology to add value understand and can successfully implement to their existing offerings by reducing search costs e-business strategies. Therefore, DCMME's corpo and providing useful online communities where rate partners were excited to offer their help as consumers can get needed information easily. speakers — an involvement that Moskowitz Next came corporate speaker Tyrone Jordan, deems crucial to the realism of the class. North and Latin American director for e-business "Who's leading change?" he asks. "Universi development with e-GM, General Motors' online ties? Companies? It depends. If you marry aca initiative. Jordan outlined e-GM's proactive ap demics with the industrial perspective, that's proach to electronic communication on all fronts where you get the exchange. That's our responsi — in interactions with customers, dealers and bility. We need to incorporate the academic view suppliers, and employees. "Our strategy is to point with what's really going on in the trenches." integrate the 'clicks' of the Internet worid with the traditional 'bricks and mortar' assets," Jordan explains. "And GM has more bricks than anyone." Jordan says GM, which has tailored its online strategies to suit nine different countries so far (and Krannert Magazine Spring 2001 23 Krannert i d a t a DCMME Hosts Fall Partners' Steering Committee Meeting DCMME's corporate sponsors provide funding, collaboration on projects, internships, classroom speakers, and many other valuable assets to Krannert's manufacturing management students. THE FALL DCMME PARTNERS' discussed the many activities and attendees divided into four dis STEERING COMMITTEE MEETING opportunities occurring at the cussion groups. They examined convened September 21, 2000, center. questions relating to added value at Krannert, where attendees The meeting's theme was brought about by the acquisition, mergers and acquisitions. At impact on day-to-day operations, the time of the meeting, several ways to increase the success of DCMME partners had either the acquisition, and the types recently acquired or merged of curricula that would help with other companies. students prepare for the challenge Professors Chariene Sullivan, of acquisitions in industry. finance; Tom Brush, strategic Attendees came away agree management; and Cindy Emrich, ing that Krannert's coursework organizaUonal behavior and should focus on not only the human resources, provided an financial aspects of M&As but academic perspective on the also the integration process, topic. John Dyer, manager of corporate culture, and the leader manufacturing & technology for ship skills required to successfully Since DCMME's inception, Roger Willis (second from right), who recently Ingersoll-Rand, summarized his integrate two companies to gain retired as president of Cap Gemini Ernst & Young, has been a member of the industry experience with recent synergies. center's Partners' Steering Committee. As a show of appreciation for his acquisitions. guidance and support. Herb Moskowitz (second from left), DCMME director Immediately following the and Lewis B. Cullman Distinguished Professor of Management, presented presentations, the meeting Willis with a plaque. With Willis and Moskowitz are Bob Plante (left), senior associate dean, and Rick Cosier, dean of Krannert and Leeds Professor of Management. 24 Krannert Magazine Spring 2001 Krannert data 'Participating in The 2000-01 Michael and Jo Ann Allen Graduate Award went to Maria Llamas (center), shown here with the Aliens. Each DCMME year, the award recognizes an outstanding manufacturing/technology management is definitely a (MTM) student who has shown a high level of enthusiasm and involvement in manufac win-win turing management. The Aliens endowed the award in 1998. situation." DCMME Welcomes Kimberly-Clark KIMBERLY-CLARK JOINED THE course content with industry ROSTER of DCMME partners last experience and expertise, and November with a financial contri offering relevant work experi bution that will help fund part of ence via three- and six-month the center's aggressive scholar internships. ship program. Kimberly-Clark "Participating in DCMME is also has provided classroom definitely a win-win situaUon," speakers and graduate student Gehrke says. "Kimberly-Clark will projects related to e-business. gain exposure to top talent on "We are very excited to be campus. We intend to establish able to partner with Krannert or strengthen relationships with Debra Weber (far right) of Philip Morris offers congratulations to Neal through DCMME," says Karen faculty, staff, and student organi Shah, Dennis Maier. and Juan Mondul, who each received one of three $3,000 Philip Morris scholarships in fall 2000. The scholarships go to Gehrke, BSIM '82 and purchasing zations. This also gives us the first-year MSM students who have selected operations or manufacturing consultant for Kimberly-Clark. opportunity to network with as a concentration. "We have recently elevated other companies and stay con Purdue to Core School status nected with emerging state-of- within Kimberly-Clark. This the-art technologies." means that donations and re sources are available to develop and strengthen our partnership DCMMK Poster Session with Purdue." At the DCMME Summer Internships The company plans to help Poster Session last fall, Jennifer DCMME accomplish its mission Ryan, BSIM/MM 01 and an intern by offering input into the manu with Ford Motor Co., explains her facturing curricula, presenting internship to Mike Allen, director relevant industry examples in of operations, manufacturing, and supply services staff for Eli Lilly. The the classroom, interacting with session allowed 16 DCMME under students to help them link their graduate and master's students to explain to the partners and guests how different companies employ Krannert students as interns. Krannert Magazine Spring 2001 25 Krannert data Campaign Update Accenture Endows Professorship unding from a group of Purdue University Joe W. Forehand, MSIA '72, is the firm's managing F alumni who work for Accenture (formerly partner and CEO. known as Andersen Consulting), together with a "The number of Krannert School graduates matching grant from the company's foundation, is becoming Accenture partners continues to grow, creating an endowed professorship in information and Krannert has always been a strong recruiting technology at the Krannert School of Management. school for us," Butler said. "My colleagues and "One of the measures of 1 felt now was the right time to make this endow a world-class university is its ment and formalize the important link between number of endowed professor Accenture and Krannert. ships," said Purdue President "Our view is that technology is critical to Martin C. Jischke. "The Accenture where business is going and where Krannert is Professorship of Information going," Butler said. "Krannert needs more en Technology is an excellent dowed chairs, and the technology focus ties in example of the quality of the with Accenture's emphasis on technology-driven relationships Purdue enjoys with management solutions in its consulting practice." its corporate partners. Accenture Susan B. Butler and the Purdue alumni who work with the firm have made an important and generous gift to Purdue and to the students who "My colleagues and I will profit from this generous faculty position." Earnings from the endowed gift, which totals felt now was the $1 million, will help fund the salary of the profes sor who holds the new chair. The gift's principal right time to make will remain intact in perpetuity. Susan B. Butler, BSIM '65 and HDR '99, who is this endowment a managing partner for Accenture's Office of the CEO, explains that she and her colleagues funded and formalize the the endowment because of the long-standing important link connections between her company and Krannert. Krannert between Accenture atthe\ Frontier and Krannert." Goal: $55 million Progress Report: $41.2 million 26 Krannert Magazine Spring 2001 Krannert data Major Sup porters In addition to Jerry Rawls, whose gift totaled $10 million, major contributors to the Krannert at the Fronfier campaign include the following: < < Richard E. Dauch and family, $5 million. Dauch, BSIM '64, is chairman of the Krannert at the Frontier Campaign Cabinet and president and CEO of American Axle and Manufacturing in Detroit. Richard E. Dauch > > Karl and Tma Krapek, $2 million. Kari Krapek, MSIM '72, is president and chief executive officer of United Technologies Corp. in Hartford, Conn. < < Steven A. Webster and family, $2 million. Webster, BSIM '73, is vice chairman of the board, Karl Krapek R&B Falcon Corp., in Houston. Steven A. Webster >> William E. Bindley, $1.5 million. Bindley, BSIE '62, is chairman and chief exec utive officer of Bindley Western Industries in Indianapolis. < < James E. and Diane Perrella, $1 million. William E. Bindley James Perella, MSIA '61 and HDR '94, is retired chairman, president, and chief executive officer James £ Perrella of Ingersoll-Rand Co. in Woodcliff Lake, N.J. Corporate donors to the campaign include Wabash Nafional Corp., $2.5 million; Ford Motor Co. $2 million; United Technologies Corp., $1 million; and Accenture, $1 million. Krannert at the Frontier seeks not only funding for the new building, but also support for endowed scholarships and professorships. iavinii llic Croiindwork Rawls Hall, the new $37 million building that is the centerpiece of the Krannert at the Frontier campaign, came a step closer to reality in late October with the clearing of several buildings (see story, page 17). Krannert Magazine Spring 2001 27 Student news Barbara G. Doster Leadership Forum 2001 Second biennial undergraduate leadership forum receives high praise from both students and sponsors. Forum activities included a with open minds and were very series of speakers, workshops, active in the sessions. and team activities on topics "1 have the opportunity to ranging from corporate leader work with numerous universities, ship to business etiquette. and I can honestly say that the Norman P Blake Jr., HDR '95, Krannert students put on the best chairman, president, and chief and most comprehensive pro executive officer of Comdisco, gram. They do an awesome job Inc., shared his ov^m business of planning and implementation. experience and his views on The speakers are dynamite and effective leadership in his Satur provide the students with differ Members of the School of Management Council's executive committee day afternoon keynote address. ent views on leadership." pose with Barbara G. Doster, former director of management undergraduate Other presenters included programs. Doster retired two years ago after more than 20 years of service. Michael D. Sanders, director First row (from left): Mary Coleman, Terri Graser, Beth Wodicka, Milah motivational speaker Leslie of undergraduate management Welker, Sue Guzowski; second row: Jeremy Raver, Alex Wang, Doster, McDermott, who opened the programs, credits the student Keri Mamuzic, Dave Falda; back row: Tare Emery, Jon Stanner conference on Friday evening, organizers. "The whole confer and leadership trainer Nancy ence is student planned, student "PIECING TOGETHER A LEADER" Hunter-Denny, who conducted a organized, and student run — was the theme of the second workshop on Saturday morning. from recruiting speakers to Barbara G. Doster Leadership Sunday's closing luncheon was a arranging for corporate sponsor Forum (BGDLF) at the University dining and etiquette seminar led ships, travel, and venues," Place Conference Center in by Dariene Fleming and Susan Fix he says. Indianapolis, January 19-21. One from The Pembroke Setting. Students who attended hundred top School of Corporate representatives also give the conference a high Management students from the forum's 18 sponsoring rating. Mariaina Marx, a sopho attended the off-campus companies served throughout more in management, says she retreat to learn more the weekend as facilitators for the attended in part because she about themselves and 10 student teams, getting to know heard nothing but rave reviews their leadership styles. students on a first-name basis from students who had previ "Our students are well- and, in turn, enabling students ously attended. "Growing up, I've known for their strong to learn more about the sponsor been accustomed to leadership analytical skills," says Dave companies. roles, so having the opportunity Norman P. Blake Jr., HDR '95, Falda, who with Sue Guzowski Denny Faurote, president of to enhance the role ... well, there former CEO and secretary co-chaired the event. "The con the Faurote Group, which special was no doubt that this was some general of the U.S. Olympic ference is designed to provide izes in leadership development, thing 1 wanted to be a part of," Committee, offers some tips them with opportunities to im returned to serve a second time she says. on management leadership to Nicholas Shirk, a junior in prove their skills in interpersonal as lead facilitator. Amy Brewer, a junior study industrial management communication, teamwork, and Faurote calls the student ing management, enjoyed the conflict resolution — the pieces participants "top-notch," saying, small group activities. "They were needed for effective leadership." "they embraced the weekend extremely creative and helped you discover the personalities of 28 Krannert Magazine Spring 2001 Student news Lead facilitator Denny Faurote stops to listen as team members work on a project. School of Management Council Update by Milah Welker, SMC President 2001 School of uilding on the successes of Undergraduate Management Council On February 19, the (SMC) Officers Bthe fall semester, the School Case Challenge annual Spring Job Fair of Management Council (SMC) is was hosted by PRESIDENT: enabled students to find enjoying another productive year. the Kelley School Milah Welker both internships and Our community service orga of Business in VICE PRESIDENT permanent positions. Tara Emery your team members and the nization. Students Taking Active Bloomington. Led by Cory Canady, SECRETARY: facilitators," she says. "The speak Roles in Service (S.T.A.R.S.), had Students from the organizing commit Mariaina Marx ers were awesome; they shared a good response to its Halloween both schools put tee brought 65 compa TREASURER: a great deal of information about Trick-A-Can project. S.T.A.R.S. together excellent MattTheophilus nies to the fair. life and career paths. 1 came collected more than 1,500 cans presentations, and PUBLICITY: In addition to hold away with a new energy. 1 be of food and donated them to the though Indiana is Kate Stanek ing open workshops to came very focused and deter Salvation Army. Under the direc now in possession foster cultural aware mined. This energy is still alive tion of Kate Stanek, the commit of the traveling trophy, the Purdue ness, the SMC is working with in my day-to-day life and in the tee is currently developing a new teams are looking forward to a administrators to add a diversity classroom." event to benefit breast cancer rematch. Jon Stanner and his initiative to the curriculum. For more information, contact research. committee already have begun to We appreciate the support Michael D. Sanders, director of In November, the second plan the event, which Purdue will and feedback of alumni. A good undergraduate programs, annual Purdue-Indiana University host in November 2001. source of current information (765) 494-4342, e-mail The Barbara G. Doster Leader on the SMC is our Web page at [email protected] ship Forum 2001, held in India www.mgmt.purdue.edu/ BGDLF Corporate Sponsors napolis January 19-21, was a student_clubs/smc/. If you big success. Eighteen corporate have comments or suggestions, COMPANY REPRESENTATIVE sponsors and 100 students came please feel free to e-mail us at Abbott Labs Andrew Goodman, BS (ACCT) '94 together to network and learn [email protected], or con Accenture David Omholt, BS (ECON) '92 ^HB essential leadership skills. tact me at [email protected]. Aprimo Greg Jung, BSM '94 Norman Blake, a Krannert ARAMARK Michael Grabowski alumnus known for his skills Bristol-Myers Squibb Steve Betulius, BSIM '78* in doing business turnarounds, Crowe Chizek Jeff Martin, BSIM '95 was a keynote speaker (see DaimlerChrysler Jay Johnson, BSIM'87, MSIA'95 facing page). Planning for the Deloitte & louche Kristi McNally 2003 Forum will begin in the fall. Ernst & Young Tony Firmani, BS (ACCT) '88 Ford Motor Company Scott Livingston, MSM '87 General Mills Gary Naab, BSIM '67* General Motors Gayle Ciupak, BSM '83 International Paper Kristin Cavote, MSHRM '97 Kimberly-Clark Jane Eastham, BS (TECH) '87 Marriott International Brian Schoettes Saint-Gobain Containers Thomas McDuffee, BSIM '73, MSIR '75* Sanford Rich Trojan. BSIM '93. MSM '97 SBC Communications Paul La Schiazza, BSIM '79* Mi||BH| *KSAA board members Krannert Magazine Spring 2001 29 Student news Student host Erica Wallace, Still Growing — BSM 00, (far left) welcomes General Electric (GE) School of representatives (left to right) Heidi Wesenberg, GE Supply; Management Anneliesa Hahn, BSM '00. GE Supply; and Frank Hulsman, Employers Forum BS '77, GE Appliances. (SMEF) full-time job opportunities, and learn about company business and culture. Employers have a large pool of high-quality students NINETY-FOUR COMPANIES and The forum provides a valuable from which to draw for inter an estimated 1,300 students service to both the students views, leading many times to attended the School of Manage and the companies that attend, hirings that fillcompan y needs. ment Employers Forum (SMEF) says forum chair Becky Lange, Almost a year in the planning, held September 14 in the Purdue BSM '00. Students are able to the forum is organized and run Memorial Union Ballrooms. network, discuss internship and by students. "It's a lot of work, but very rewarding," Lange says. "The most exciting part is stand Case Competitions Continue to Ciiallenge Students ing in the ballrooms and seeing the faces of satisfied students a $1 billion company in three to SCHOOL OF MANAGEMENT University's Kelley School of who just got that big interview five years. STUDENTS continue to hone their Business in Bloomington. or found their dream career. It More than 20 teams were analytical and presentation skills ARAMARK, a provider of multifac- motivates us to keep striving to invited to the competition. in case competitions that provide eted services such as vending, add new and diverse companies Eighteen teams from Scotland, real-worid business scenarios. child care, and health care, each year." Mexico, Argentina, Canada, sponsored the event. International Hong Kong, and the United States Purdue placed second in the For more information about Business Challenge recruiting Krannert undergradu competed, with Queens Univer competiUon, in which four teams Teams from six countries con ate students, contact Kay Henry, sity of Kingston, Ontario, emerg from Purdue, Indiana University, verged at the University of Texas career services coordinator, ing as the first-placewinner . and Indiana University-Indianapo at (765) 494-1688, at Austin for the International Indiana University and the Univer lis matched wits to find the best [email protected]. edu. Business Challenge, held sity of Edinburgh, Scotland, tied way for Crunch Fitness, a health October 11-14. Purdue and two with Purdue for second place. club, to expand its business. other teams tied for second Representing Purdue were Second-place winners were place in the competition, which Cory Canady, MIS/marketing; Allison Gruner, accounting; asked teams to formulate a plan Dave Falda, finance; Jenny Helms, Lindsay Maasberg, manage to turn the Gallup Organization, accounting; and Amanda Teder, ment; Sarah Endress, industrial the sponsor of the program, marketing and international management; and Chariie Gora, from a $200 million company into business. management. Purdue/IU Case Challenge The second Purdue-Indiana Case Challenge took place on November 10-11 at Indiana 30 Krannert Magazine Spring 2001 Student news M^Mll ate Student Association (KGSA) Update by Kurt Gamauf hanks to the efforts of an worid's most impressive compa You, the alumni, as part of our Toutstanding KGSA Board nies, not only because Krannert's Krannert family, are extremely and the strong interaction of outstanding reputation carries a important in the development our student clubs, our pro long way but also because of the and sustainability of our KGSA grams continue to serve our efforts of our alumni. Our Alumni program, and 1 would like to students well. Mentor Program has allowed our thank you for your continued A variety of social events, such students to build relationships support. Come talk to us, share as the golf scramble, evenings at with many of you, and your your experience with us, and play Jake's, football guidance and advice have been an active role in writing the future games, and tail invaluable as our students move history of Krannert! E-mail us at gate parties, into their new careers. [email protected]. helped to launch TRICK OR TREAT the school year. Another success Second-year master's student Management Development Nathan Weaver shares rare quiet ful event was the time with students from Lafayette annual Winter Series Program Focuses on Head Start during the Halloween Formal. The Charity Ball on Human Resources party. The costumed trick-or- March 30, and the second annual treaters filled their baskets with Krannert Satire, scheduled for IN OCTOBER, a team of master's Services by GE Aircraft Engines. goodies from faculty, staff, and students throughout the Krannert production in April under the students in human resources, led Liz Forman, MSHRM '90 and HR complex. Weaver and several direction of the Krannert Enter by Mandy Schlegel, MSHRM '01, manager for GE Medical Systems, other master's students took part tainment and Sports Industries worked with Krannert alumni created the case, says Schlegel. in the party as a result of their Club, will conclude the from General Electric (GE) to Judges included Krannert alumni work with the Management semester's activities. create a program called "The Jennifer Grant, MSHRM '97 and Volunteer Program. A strong student initiative Urge to Merge: Preserving Strate HR manager at GE Industrial supported by faculty and alumni gic Advantage through Human Systems, and Cheryl Brantmeier, has resulted in the Purdue trust Resources in Mergers and MSHRM '96 and HR manager for ees granting Krannert permission Acquisitions." GE Aircraft Engines. to retitle the current master of Tom Hook, business develop science degree (MSM) as a ment manager for GE Medical master of business administra- Systems, and Meridith Barone, Uon (MBA). MSHRM '96 and HR manager for We have developed a Corpo GE Capital, spoke about the Second-year rate Sponsorship Program that methodology that GE uses to students winning invites companies to sponsor successfully integrate new acqui the on-campus GE KGSA events. In so doing, we sitions or mergers into the GE competition are (from left): hope to create synergies between culture. Erica Buckner, companies' recruiting efforts and Then, three teams of second- Arthur Stowe, and our students' job-search activities. year students applied their hu Ravi Haldipur. Many of our students have man resources knowledge in a already secured internships and case competition that addressed full-time jobs with some of the integration issues involved in the 1997 acquisition of Greenwich Air Krannert Magazine Spring 2001 31 Student news A TEAM OF KRANNERT MASTER'S Members of the Krannert team STUDENTS brought home top present their trophy to Prof Cornell honors and a $12,000 prize in Bell, management education, a case competition at the 30'^ Krannert School director of minority programs. Shown (from left) are Erica Annual National Black MBA Buckner; Tiara Chivers; Richard Association Convention, held Cosier, Krannert School dean and October 6-7 in Chicago. Leeds Professor of Management; "Our task was to develop a Maurice Johnson; Prof Bell; and strategy for DaimlerChrysler to Yashekia Felder. add satellite navigation and a communication system to its cars Krannert Students Bring Home Honors and to present a two-year imple mentation plan," said team mem round of the double-elimination The Krannert team members "We wanted to do well in ber Yashekia L. Felder. event by outshining teams from are participants in Purdue's honor of Professor Bell's thirtieth Thirty-three teams participated Yale University, MIT, University of Business Opportunity Program, anniversary with the Krannert in the case competition. Felder California-Berkeley, and The Ohio directed by Prof. Cornell A. Bell. School," Buckner said. "Once we and her Krannert teammates State University. Buckner made The program was established in got there, we realized that we had Erica M. Buckner, Tiara Chivers, the team's 20-minute presenta 1968 to recruit, enroll, educate, a newfound pride in representing and Maurice Johnson, all second- tion in each of the two rounds, and provide financial support the Krannert School and the year MBA students, showed their and the team fielded questions for high-potential undergraduate Boilermakers." academic prowess in the first from the judges for 10 minutes. minority students interested in The National Black MBA management careers. It has Association has held case compe grown to include funding for titions since 1992. A team repre GE Case Competition Winners graduate awards for master's senting the Krannert School also Tiara Chivers, human resources; Ram Shastri, operations, students. won the first competition. e-business; and Eric Hayes, operations, made up the winning team for the General Electric Case Competition. The competition took place October 19-21 at GE's world- recognized corporate training facility in Crotonville, Operations Club Team New York. GE, the Krannert Operations Club, the Krannert eBusiness Club, and the Dauch Center for the Manage Competes at Carnegie Mellon ment of Manufacturing Enterprises (DCMME) worked A TEAM OF KRANNERT MASTER'S together to plan the overnight competition. A total of schools in the nation competed three teams, all from Krannert, participated in the event. STUDENTS, sponsored by the this year, says All Jalal, president Operations Club and Dauch of Krannert's Operations Club. Center for the Management of Representing Krannert were Manufacturing (DCMME), placed Gabriel Bellido, Delia Noblecilla, third in the Carnegie Mellon Jorge Salazar, and Ravi Haldipur, Operations Case Competition who filled in for original team held in Pittsburgh in October. member Ashok Rao. The University of Pennsylvania's Wharton School and MIT tied for first place. About a dozen teams drawn from the top 20 business 32 Krannert Magazine Spring 2001 Student news Been There, Done That WEST POINT GRADUATE STEVE "Where do you get your car A total of 43 mentors were HAVEL relocated six times during repaired? Where are the good cissigned to teams of five or six his eight-year stint in the Army. places to live? If you have chil students each. He quickly became familiar with dren, how do you get them "The mentors are the process of adapting to new enrolled in schools?" not responsible for their surroundings. With help from several students' grades," Dietz "There was an Army checklist people, including Joy Dietz, says. "They are there for us to follow," Havel says. "It manager of advising and student to provide guidance helped us find locations, set up services, and Chuck Johnson, and support to the necessary appointments, and director of professional master's new students." allay some of our fears and programs, a formal class was The mentors meet concerns." established for second-year with their teams during Havel turned to his Army students to pass along advice orientation week in Krannert Dean Richard Cosier (right) background when he came to on topics such as corporate August and then regularly congratulates Nathan Weaver for the Krannert School as a master's culture, socializaUon, mediation, through the first eight-week his work in the master's mentor student in 1999. A mentor pro and diversity to first-yearstudents . module. program. Weaver was one of 43 gram was in place, but Havel Johnson and Dietz served as "Mentors are able to work second-year MSM students who counseled teams of first-year stu thought it could be improved. instructors for Mentorship and on skills they'll need to become dents last faU. "As an incoming student, you Socialization (OBHR 690M), directors and leaders in their have a lot of questions," he says. which made its debut in fall 2000. organizations," says Havel, who will become a production team leader for Eli Lilly & Company in "A lot of people have been Master's Indianapolis following his gradua involved in this program, and tion in May. "Mentors make a it has received a very positive Job Fair serious time commitment in the response," Havel says. "As men program, but the time is well tors, our goal was to make some spent because they can help one else's experience better than make their teams so much more FIFTY-NINE COMPA our own. We'd like to see the productive. It's a win-win situa NIES attended the program continue and grow." tion for all." September 29 job The Krannert School is fair for Krannert Students may become seeking a corporate sponsor master's students. mentors only after selection by for the master's student mentor program. Contact Joy Dietz Companies ranged from high-tech manufacturing enterprises to a group of faculty, staff, and students. Interest has grown; at (765) 496-3384 or banking, consulting, and service industries. [email protected]. edu 60 people were nominated for "The job fair launches the recruiting season," says Cheryl for more information. Hinton, assistant director, placement operations. "It gives students the program last year, while a chance to network with company representatives and to find out more than 120 people were what career opportunities are available." recommended for consideration For more information about the annual Master's Job Fair and this year. the Career Assessment Conference, held the preceding evening, contact the Management Placement Office (see inside back cover) or visit its Web site at www.mgmt.purdue.edu/mpo. Krannert Magazine Spring 2001 33 Student news Orlin What's In A Name? Dimitrov WHAT HAPPENS to the stock price related dot-com names. This dot Dimitrov also been accepted for publica of both Internet-related and non- com effect produces cumulative says that the tion in the Journal of Finance. Internet-related firms when they abnormal returns on the order of paper has Dimitrov received a bachelor add a dot-com suffix or change 74 percent for the 10 days sur been presented at several confer of arts in business administration to a dot-com name? That's the rounding the announcement day. ences by Professors Cooper and from The American University in question examined in a paper It does not appear to be transi Rau. In August, it won the Best Bulgaria in 1996. His current entitled "A Rose.com by Any tory, say the investigators, and Paper Award at the European Fin doctoral research area is interna Other Name," co-authored by there is no evidence of a post- ance Association meeting when tional corporate governance. Michael J. Cooper and announcement negative drift. presented by Professor Rau. It has Raghavendra Rau, assistant professors of management, and third-year doctoral student Luiz Ferraz de Mesquita Inducted into Teacliing Academy Oriin Dimitrov. LUIZ FERRAZ DE MESQUITA, a graduate degree from the ment. He is writing his thesis and "What we found in our fourth-year doctoral student and Universidade de Sao Paulo in hopes to defend in 2001. Once he study," says Dimitrov, "is a large graduate teaching assistant, has 1990. Upon graduation receives his PhD, Mesquita plans run-up in the stock price. From been selected as a new associate he joined VALMET Corp. in a to teach and do research. the robustness tests we ran, fellow of the Purdue sales management posi we also conclude that there is Teaching Academy. tion. He left in 1994 to substantial evidence of investor Selection is based on a study at Purdue on a CONGRATULATIONS TO irrationality in pricing such candidate's record of Fulbright Scholarship, Subhajyoti Bandyopadhyay, who stocks." distinguished teaching and received his master's received a Fall 2000 Graduate In September 2000, Dimitrov and commitment to the degree in agricultural Student Association (GSA) Travel Award. The grants are made presented the paper at an interna continual improvement economics in 1997. available to Purdue University tional seminar on legal and valua of teaching and learning. While completing his graduate students to encourage tion issues of e-business and new Mesquita has been recognized master's, Mesquita worked as a professional development by tech commerce at Tilburg Univer numerous times for his teaching. contractor-consultant for Booz- assisting with expenses associ sity, The Netheriands. The semi In spring 1999, he was awarded a Allen & Hamilton. Prior to starting ated with travel to technical nar was sponsored by Tilburg's Certificate of Distinguished Teach his doctoral program, he was conferences. Tias Business School, the Institute ing for his work in Management employed as a project manager Bandyopadhyay traveled to of Applied Financial Reseach, and 451. In spring 2000, he was hon at Deere & Company. Australia to attend the Interna Arthur Andersen. ored as an outstanding teaching "1 chose to study at Purdue tional Conference of Information The paper documents a strik assistant by the Committee on the because it's an outstanding uni Systems (ICIS) in ing positive stock price reaction Education of Teaching Assistants versity," Mesquita says, "one December He is to the announcement of corpo (CETA) and the Office of the that's recognized for its superior co-author with Prof. rate name changes to Internet- Executive Vice President for programs in both agribusiness Alok Chaturvedi, management infor Academic Affairs (EVPAA). and strategic management. mation systems, A native of Sao Paulo, Brazil, My strategic management of "Establishing a Mesquita received his under coursework with Professors Kent Framework For Analyzing Market Miller and Jay Akridge interested Power in Electronic Commerce: me in that field, and I decided to An Empirical Study," which was apply for entrance to Krannert's presented at the conference. doctoral program in 1997." Mesquita's research area is supplier relationship manage 34 Krannert Magazine Spring 2001 Student news .A' Recipien student teaching awards are (seated): Kathryn Sherony Doctoral and Vivekanand Jayakumar; (standing, from left): Student Chun-Sheng James Su, Glen Waddell, and Chaohui Teaching Charles You. Not pictured: Awards Choon-Shan Lai and Mark Walker. 2000 SUMMER SESSION ' Teaching assistants Vivekanand Jayakumar (ECON 252), Kathryn Sherony (OBHR 330), and Mark Walker (MGMT 310) received the Certificate for Distinguished Teaching for their superior performance in the classroom during the 2000 summer session. Other highly rated teaching assistants honored with a Certificate of Recognition for Teaching Excellence during the summer session were Choon-Shan Lai (MGMT 305), Chun-Sheng James Su (MGMT 201), Glen Waddell (ECON 415K), and Chaohui Charles You (MGMT 201K). Gathered in the Krannert library are (front): Feng-Yi Melody Lo, Frank Deane. Economics Students Chun-Sheng James Su, and Vivekanand Jayakumar; Receive Teaching (back, from left): Nilanjan Honors Basu, Sasha Skiba, Troy Mumford, and ChadAllred. 2000 FALL SEMESTER In recognition of outstanding efforts in the classroom, a Certificate for Distinguished Teaching was awarded to Chad Allred (MGMT 323), Frank Deane (ECON 252), and Troy Mumford (OBHR 428). Five other highly rated teaching assistants were honored with a Certificate of Recognition for Pictured from left: Frank Deane, Teaching Excellence. Recipients were Nilanjan Basu (MGMT 310), Vivekanand Jayakumar (ECON 252), Sasha Skiba, and Nancy Susan Feng-Yi Melody Lo (ECON 21 OX), Sasha Skiba (ECON 251), and Chun-Sheng James Su (MGMT 201). Marmon Award recipients are selected based on student responses to the University Instructor and Course The following instructors received Appraisal forms. the Economics Policy Committee Excellence in Teaching Awards: SUMMER 2000 Paul Healy (ECON 251) Vivekanand Jayakumar (ECON 252) FALL 2000 Frank Deane (ECON 252) Nancy Susan Marmon (ECON 210) Sasha Skiba (ECON 251) Krannert Magazine Spring 2001 35 Faculty/Staff facts Indiana CPA Society Names Hatcher Outstanding Accounting Educator THE INDIANA CPA SOCIETY tance outside of class," he says. recently named John W. "Jack" "1 judge success on how well Hatcher, assistant professor students exhibit problem-solving of management. Outstanding and critical-thinking skills." Accounting Educator for 2000. A Krannert faculty member Hatcher's teaching philosophy since 1982, Hatcher teaches is simple. "My goal is to help federal income taxes, introduc students learn using a combina tion to financialaccounUng , and John W. "Jack" Hatcher tion of the best text I can find, the introduction to business, and has best lectures 1 can give, interac taught auditing and intermediate ing Purdue's Charles B. Murphy tive team projects in class, and accounting. He has received Outstanding Undergraduate opportunities for individual assis several teaching awards, includ- Teacher Award in 1992, Best Teacher Award for the School of Management in 1990, and the Smith Named Distinguished Alumnus Honeywell Master Teacher Award in 1989. PROF KEITH V SMITH, manage student in 1963 on the advice became professor of finance and He served as the director ment, has been awarded the title of one of his former Ohio State associate dean of the Graduate of undergraduate management "Distinguished Alumnus" by the professors, renowned marketing School of Management. He came education from 1992-2000, pro faculty of the College of Engineer expert Frank Bass, who had gone to Purdue to serve as dean of moting an increase in internships ing at The Ohio State University. on to become a professor at Krannert from 1979-83, after and minors in management. In The award is Krannert. which he decided to focus again addition. Hatcher is an active presented annu As a doctoral student. Smith on teaching and research. He member of several accounting ally to alumni helped to pay for his tuition currently teaches investment organizations. He served as in recognition by teaching. "1 fully expected management and financial man president of the Indiana CPA of their distin to go back to aerospace after agement, and was a founder Society in 1994-95. He has been a guished achieve earning my doctorate," Smith and the first faculty advisor of board member, chairman of the ment and says. However, that idea faded Krannert's Student Managed promotion of accounting educa Keith V. Smith eminent contri as he became more interested Investment Fund (SMIF). tion and the continuing profes butions to the advancement of in academics. Though a grad Smith's current research sional education committees, and their profession. student in finance, "1 taught interests include investments and trustee for the Indiana CPA Edu Smith earned a BS in engi accounting, of all things, and I portfolio management, financial cation Foundation. He is also a neering physics and an MBA from really enjoyed it," Smith says. planning, and working capital member of the American Institute The Ohio State University, after His enjoyment of teaching, management. From 1986-97, of CPAs and the American which he worked as an aero coupled with a burgeoning Smith served on the board of Accounting Association. space engineer for five years. He interest in research, cemented directors of Bank One-Lafayette. came to Purdue as a doctoral his career in academics. In addition, he currently serves on Smith began his new career the editorial board of Ihe Journal at UCLA, where he eventually of Financial Planning. 36 Krannert Magazine Spring 2001 Faculty/Staff | f a c t s Krannert Two Professors Professors Appointed as University Faculty Scholars Inducted into Purdue Teaching TIM CASON, professor of econom Institute and State University from environmental economics, and ics, and David Denis, professor 1989-95. He currently serves as industrial organization. He came Academy of management, have been an associate editor for the Journal to Krannert in 1998 after serving GERALD J. LYNCH, associate appointed University Faculty of Finance, the Journal of Finan as associate professor (1997-98) professor of economics and Scholars. The program honors cial Research, and the Financial and assistant professor (1991-97) associate dean for programs deserving faculty /?eweu;. In 1990 and 1992, at the University of Southern and student services, and John J. who have held Denis won Best Paper Awards California. He serves as an associ McConnell, the rank of asso at the Financial Management ate editor for the Journal of Emanuel T. ciate or full Association's annual meetings. Economic Behavior in Organiza Weiler Distin professor for no He is a member of the Ameri tion and on the editorial boards guished longer than five can Finance Association, the of the Journal of Environmental Professor of years and who Western Finance Association, Economics and Management and Management, show exceptional and the Financial Management Experimental Economics. He has 77m Cason i f fll^u were inducted promise as out Association. also received several research John J McConnell in^ the Purdue standing scholars. Cason was promoted to grants, including grants from the Teaching Acad Denis, who professor of economics in 2000 National Science Foundation and emy in October 2000. Selection was promoted and is a leading scholar in the the Department of Energy. as a fellow of the academy is to professor of fields of experimental economics. based on a candidate's record management in of distinguished teaching and 1999, primarily commitment to the continual teaches corporate improvement of teaching and David Denis finance and is a learning. leading scholar on the financial The mission of the academy is aspects of corporate diversifica to provide leadership and to serve tion strategies, equity ownership as a catalyst to enhance and structure, and leveraged transac strengthen the quality of under tions. Last year, he chaired a graduate, graduate, and outreach committee of faculty, staff, and teaching and learning. Through alumni that helped formulate the out the year, the academy spon Krannert School's strategic plans sors programs and activities that for its future. encourage educational creativity, Denis came to Krannert innovation, and in 1995 after serving as an assis effectiveness both tant and associate professor of !V!f»rry Memories in and outside the finance at Virginia Polytechnic Donna Dolniak, an account assistant in the Krannert School's business classroom. For office, shares holiday fun with Brooke at the Lafayette Head Start Christ more on the mas Party. About 40 preschoolers ages 3-5 joined faculty and staff in the Krannert Drawing Room for the festivities. The party marked the eighth Purdue Teaching ^*"''' •'• ^'""^'' year the Krannert School has partnered with the Department of Agricul Academy, visit its Web site at tural Economics to host Head Start students. www.purdue.edu/evpaa. Krannert Magazine Spring 2001 37 People watch 1' or Beth A. Brooke, BSIM '81, so far, Ernst & Young joined with Brooke began her career with work and play have always been the online brokerage E*Trade to Ernst & Young in Indianapolis inseparable. As a Purdue student, launch a new Internet-based in 1981, immediately after her she juggled ideas in the class venture, eAdvisor. By combining graduation from Krannert. She room and developed discipline Ernst & Young's strength in per became the leading insurance tax on the basketball court. Now, as sonal financialcounselin g with partner for the Indiana practice, vice chair of strategy and corpo E*Trade's expertise in the Internet and in 1991 she was promoted to rate development at Ernst & business-to-consumer space, director of the national insurance Making a Young, her job is her passion eAdvisor will bring the high-touch tax practice in Washington, D.C. and her platform for changing model of financial counseling into Through her work, she earned a the world. "It's a fascinating time the high-tech online financial national reputation as an insur World of to be in the role I'm in," she says. services domain. ance, tax, and managed care "Doing business in the new As Brooke sees it, such alli policy expert. economy is like a big chess ances show Ernst & Young's In 1993, the Clinton adminis Difference game; if you don't pounce on flexibility and adaptability to tration asked her to serve in the opportunities, competing today's customer-centric and U.S. Department of the Treasury By Laura Barlament organizations will quickly networked economy. "Customer- to work on health care reform. outmaneuveryou." centric means that everything "When they called me about the As a vice chair and a member drives from the customer back," Treasury job, it took me about of the firm's management com Brooke says. Because each cus 30 seconds to decide," Brooke mittee, Brooke focuses on tomer has multiple needs, Ernst says. "At that time, health care developing global strategy and & Young has built a network, a reform looked like the Social pursuing ventures, alliances, web of alliances, to help its cli Security reform of our time. So and investments that extend ents manage a variety of products the thought of playing a role in Ernst & Young's client-serving and services through a single that effort was pretty exciting." capabilities. point of contact. "As a result," Unfortunately, the fate of "We don't do business today says Brooke, "customers have health care reform soon became just as Ernst & Young," she ex access not only to our capabili clear. But the President had plains. "We need capabilities that ties, but also to those we bring another assignment for Brooke: we don't possess, so we make to them through the network." Superfund reform. She spent the strategic investments in other Sometimes these alliances can next year and a half studying the companies that complement make for surprising bedfellows, problem, helping to design legis our business. We're focused on as the Ernst & Young deal with lation to solve it, and getting it building a global web of alli E*Trade demonstrates; but that's through the Congressional com ances, making us quite a different the nature of the current business mittees, only to see it die as the force in the market than just an wortd, Brooke comments. "It's legislative session expired. Never audit and tax business." the new economy," she says. theless, she calls the work "great Brooke helps make these "At times you're competing with experience — heartbreaking, but partnerships happen. In one of its organizations, and at times you're just unbelievable experience." In highest-profile strategic alliances collaborating with them. It's all general, she says, she loved her about speed — speed and government job. "Everybody was nimbleness. And the only way passionate about doing the right you can do that is to stay as thing," she says. "And we had a flexible as you can." 38 Krannert Magazine Spring 2001 People watch lot of opportunity to do it the way academic demands with an we wanted to." intercollegiate basketball sched After two years wnth the ule reinforced that lesson; Brooke Treasury Department, Brooke was a scholarship recruit of the returned to Ernst & Young's tax Boilermakers. She also appreci consulting practice and was ates how Krannert trained her in named national director of tax analytical thinking and problem consulting services in 1998. She solving. "Krannert actually also was an inaugural member teaches you a discipline of think of the Aspen Institute's Henry ing that, 1 think, sustains you Crown Fellowship Program, a through a career," she says. Since seminar series on values-based graduation, Brooke has served on leadership designed for young the Krannert Alumni Executive business executives and profes Board and the Dean's Advisory sionals. "It was a life-changing Council and has been a guest experience to be a fellow in this speaker for the Krannert Execu program," Brooke says. "You tive Forum. become very aware of the impor For Brooke, life is all about tance of good leadership and its trying to make a difference, to role in making a difference in the make things better for everyone. world." She considers her role at Ernst & Since then, she has teamed up Young an exciting and effective with another Crown Fellow who way to achieve her goals. She heads Technoserve, a nonprofit embraces the firm's approach agency that assists the rural poor of putting people first and has in developing countries. Together, worked hard to create satisfying they are helping entrepreneurs career paths for others. "Being to run mini-Aspen seminars in a position to help improve in African countries. "While people's lives is the thing I've Technoserve works on economic come to value most over the development, we're also working years," Brooke says. "1, Beth Beth A. Brooke on values-based leadership with Brooke, as vice chair of Ernst & the political and private-sector Young, am a thousand times leadership," Brooke explains. "1 more effective than Beth Brooke. am passionate about our effort, 1 can make a small difference on "Krannert actually teaches you a and about globalization and its my own. 1 can make a big differ effect on the human condition ence if I'm connected to an discipline of thinking that, I think, overseas." organization that is also con In addition, Brooke is a big nected and trying to do the sustains you through a career." believer in Purdue and Krannert. right thing." "What Krannert and Purdue gave me was tremendous discipline," she says. Having to balance Krannert Magazine Spring 2001 39 Alumni agenda THE KRANNERT SCHOOL OF MANAGEMENT was Krannert celebrated in style, first with the Football well-represented on the college football field in Boiler Bash at Homecoming. For the fourth 2000, with Maxwell Trophy winner and Academic straight year, Krannert held a pre-game event in Ail-American Drew Brees leading the Boilermakers Tent City adjacent to Ross-Ade Stadium. Dean Fun to their first Big Ten championship and Rose Bowl Richard Cosier emceed the event, which featured berth in more than 30 years. appearances by "celebrity heads" Albert Einstein and David Letterman. The Ford Motor Co. « Management major and quarter back Drew Brees took Purdue to a Homecoming win over Minnestoa and led the Boilermakers to their first Rose Bowl appearance in 34 years. Homecoming He won the Maxwell Trophy as college football's top player and finished third in the balloting for the » Master's students Heisman Trophy. Chris Johnson and Andrew Statton filled a pair of M ,mmte^a^I^^^HKS^^^SH^H I « Master's students enjoyed famous heads at the networking and free goodies Homecoming tent. at the Ford-sponsored event. They're joined by ry ^^Lg^'^'-. 1 About 700 alumni, students, cheerleader Brittany and friends packed the Poi, daughter of Joe \t' \^ JfM^ ^- m Krannert tent prior to the Poi. Joe is manager ^^^^•R ft^^KM Minnesota game. of residual risk with the Ford Motor Credit Co. ^^B ^W^^KK^^^SfT^^^t •^^W-^^^tf » Mike Sanders (left), direc tor of undergraduate manage ment, shares a laugh with KSAA board member Doug Peterson and Doug's wife, Karen. A Management student Greg Abel applies a tattoo to a young fan at the Krannert tent. The event featured fun and activities for fans of all ages. 40 Krannert Magazine Spring 2001 Alumni i a g e n d a sponsored the event, held on a warm and muggy based band, Jumpstart, dressed 1960s garb and September morning. played music from that time period. Arthur The memorable season finished in Pasadena, Andersen sponsored the event. Calif., with Purdue's second-ever trip to the Rose Plans are already under way for this fall's Bowl. Two days before the game, Krannert held a Homecoming festivities October 27, when the reception at the Century Plaza in Century City for Boilermakers take on the Iowa Hawkeyes. more than 500 alumni and friends. A Los Angeles- » Purdue President Martin Jischke (left) was in atten dance at the Krannert School Rose Bowl reception. He met with several Krannert alumni and friends, including Landon Coleman, a IMSalum who works at Philip Morris. « Edith and Harold Greenberg share time with Dean Richard Cosier (center). The Greenbergs made a $100,000 gift to the Krannert at the Frontier campaign to encourage entrepreneurial activi ties at the School A Purdue student Kristina Ludwig, a member of Purdue Musical Organizations, belts out a rendition of "Hail Purdue" with the band Jumpstart to start the reception in style. are both Purdue graduates. Dirk works for Arthur Andersen, the sponsor of Krannert's event. « Twenty-three members of the Dick Dauch family gathered at the Rose Bowl stadium to cheer on the Boilers. Dauch is the chair of the Krannert at the Frontier Campaign. Krannert Magazine Spring 2001 41 Benefactor e p 0 t Hemmerly Receives Ensign-Bic]<:ford Scholarship BRIAN HEMMERLY, BSIM '01, during his college career. "It goes received the first annual Ensign- toward housing and gives me Bickford Scholarship last July. The more financial freedom," he says. scholarship is offered through an Hemmerly has minors in endowment, awarding $1,000 both manufacturing management each year to a single recipient. and finance and plans to work for The award is made possible GE Aircraft Engines after gradua by Ralph H. Harnett, BSIM '69, tion. He will participate in its president and chief executive two-year financial management officer of Ensign-Bickford Indus program, which will lead to many tries, Inc., a world-class, high-tech possible career paths, he says. engineering and manufacturing But though he'll be leaving cam organization for mining, quarry pus, he won't be leaving Purdue ing, construction, aerospace, out of his thoughts. textile, seismic, and gas- and oil- Brian Hemmerly (left) works on a project with Marco Vargas and "1 plan to give back to Purdue Steve Yoo of Wabtec, one of DCMME's corporate partners. well industries. The scholarship in whatever way 1 can," he says. is awarded based on academic "I'll be becoming a John Purdue merit and is for undergraduate Hemmerly has participated time — but enough to keep member right away. When I'm and/or graduate students in the in a number of student organiza yourself busy." able, I'll be giving more later." He Dauch Center for the Manage tions during his time at Purdue, One of his best experiences, plans to give his time and energy ment of Manufacturing Enter including the School of Manage he says, was his time as chairper to the school as well. He wants prises (DCMME) program. ment Council (SMC), the son of S.T.A.R.S., which is part to remain involved with DCMME, Criteria (for undergraduates) Barbara G. Doster Leadership of the SMC. As chair, he learned perhaps as a partner company include enrollment in the upper Forum (see page 28), Purdue how to manage people as well representative. Student Government, the Interfra- as understand how advertising division curriculum in the "DCMME has been great," ternity Council Board of Directors, and word-of-mouth get people DCMME program, a minimum Hemmerly says. "They're very and Students Taking Active Roles involved. One event, he says, GPA of 3.2/4.0 in the student's well organized. They try to create in Service (S.T.A.R.S.), a commu started with 20 volunteers the first major area of study, and demon opportunity on a weekly basis, nity service program — to name year and by the second year had strated leadership qualities not only for DCMME Scholars, just a few. He is actively involved increased to 50. It was a snowball through involvement in extracur but also for employers. with DCMME and sometimes effect based on the program's ricular activities within the "I really appreciate the time serves as a student representative merit and its participants' interest. school and/or University and, they put in," he says. "It's a win- during meetings with potential "More people bring in more when possible, the community. win situation for them and me." Graduate students must be en corporate partners. people," Hemmerly says. rolled in the DCMME program "I like to be continually chal Hemmerly is also a DCMME and must be recommended by lenged," Hemmerly says. "It's Scholar, having received a total of the director of the professional exciting to be involved with four of the center's $1,000 schol master's program (or his/her different groups. Not all at once, arship awards given each semes representative). because you can't manage your ter to deserving students. He says the money has been a great help 42 Krannert Magazine Spring 2001 ASSOCIATION Enroll in the Purdue Alumni Association Todav! Check membership desired: U.S., CANADA, AND MEXICO Annual Life Five-Year Payment (Life) Individual n$3o n$450 D $110 X 5 = $550 Joint n$35 n$5oo D $120 X 5 = $600 INTERNATIONAL Individual n$4o D$700 D $160 X 5 = $800 Joint n$45 n$750 D $170 X 5 = $850 IMethod of payment: • Check or money order (U.S. dollars) made payable to Purdue Alumni Association • MasterCard or QVisa Exp. Date Credit C ard No. Signature Return to: Purdue Alumni Association, 101 N. grant St. Purdue Memorial Union #160, West Lafayette, IN 47906 Name E-mai l Address Citv State Zip Phone ( ) Grad.Year/Campus You aiso can enroii on iine at www.Durdue.edu/Daa Click on Membership. Class notes PhD Alumni Ga. He is past president of the (a Dover Industries company) in 1969 Atlanta chapter of the International Apex, N.C. 1988 Joseph D. White, MSIA, is vice Customer Service Association. He president of ADP and lives in and Mindy Miller were married Peter P. Meenan, after a three-year 1992 Allendale, N.J. He wntes: "This year November 7, 1999. assignment with Deloitte & louche marks the 35th anniversary of my John D'Angelo, MSHRM, has been LLP in London, has relocated with first kidney transplant. 1 was an promoted to vice president of human his wife, Lynn, to Dusseldorf, Ger EE student at Purdue at the time, 1984 resources with AAA of Tidewater in many, as a partner and leader of with slide rule and vacuum tube Stephen H. Can, MSM, writes: "I Virginia Beach, Va. Deloitte's European Economics charts. How times have changed! joined DU, now CSFB, in New York Group. He consults with multina 1 am currently president of the Ameri City this summer as a managing di Dan J. Sweiger, MSM, writes: "1 tional companies on transfer pricing can Association of Kidney Patients; rector in their merchant banking left my position as brand manager at and valuation matters and is respon I serve on the boards of a number of group. It is a great group, challenge, Pillsbury to become director of brand sible for hiring and managing econo other health-related organizations." and opportunity. I'll be chief operat marketing for America's favorite ho mists in Deloitte's Pan-European ing officer of our new private equity tel brand — Holiday Inn — for Bass Economics Practice. fund, Strategic Partners, which will Hotels and Resorts, a division of Bass 1970 provide liquidity for venture and LBO PLC. My wife, Susan, daughter Grace Alvaro R. Mora, MSM, has a new partnership interests." (2 years), and I relocated to sunny Master's Alumni position as a justice department staff Atlanta in February 2000. In this new member in Bogota, Colombia, with Lance D. Chambers, MSM, is a position, 1 am responsible for deliver 1959 responsibilities for 1) handling senior consultant with the Depart ing nearly $4 billion in rooms rev Robert Listou, MSIM, has received restructuring agreements between ment of Transport in Perth, Western enue for the 1,200 Holiday Inn hotels a patent (and expects another) for a companies and their creditors; Australia. He writes: "Gained my PhD in the U.S. Since 1952, Holiday Inn software process enabling an analytic 2) representing foreign companies; a couple of years ago. Great fun, but has been the leader and has defined methodology he has named contex 3) serving as an intermediary for in not much value in the pay stakes — the midscale hotel category. Today, tual data modeling (CDM). The first stitutions in land and property deals; but then who cares? Kids are very Holiday Inn includes a family of ho embodiment of CDM is distributed and 4) serving in companies' valua grown up now (17 and 15 years old). tels that includes Holiday Inn Select, at cdmsoftware.net, the Web site of tion. He is a past president, general Jenny and 1 are looking toward retire (business-class hotels) and Holiday ExecWare, Inc., of which he is presi manager, and shareholder of ment in a few years and thinking of Inn SunSpree Resorts (family fun dent. Derived from a White House Comercial International Y Cia, a living in Goa, India." vacation centers). Our advertising consulting engagement for design corporation representing Interna of an issue tracking system, l-TRAC tional Trucks. 1985 Management Software is used John Holmberg, MSM, writes: around the world by managers and 1979 "After the recent purchase of Nabisco Help Us professionals in all fields. A more George Shahnasarian, MSIA, by Kraft, I have been named the gen Know You Better sophisticated application, Averta, is is manager of global strategic eral manager of Kraft Taiwan. Previ on the drawing board. Planning to e-business with Motorola, Inc., in ously, I was the marketing director of If you have changed your license the products and patents, he Schaumburg, 111. Responsibilities Nabisco Taiwan. I'll continue to be name, company, title, or then will retire from his third career include managing the strategic based in Taipei, and can be reached : address, or have important (he also is a colonel in the USAF and e-business relations of Motorola's at 886-2-8712-0660." I news to report, use the enclosed COO/CFO of a management consult global, non-production procurement f postage-paid card or e-mail ing firm). He writes, "My year at business. He also coordinates the 1986 aluminfo@mgmt. Purdue as an Air Force major un sharing of best practices with other purdue.edu to correct our IBTHANNIVERSARVYEAR doubtedly led to my achievements companies automating this function. files. Accurate records help Amy L. Brown, MSM, has been in all three careers." us provide you with timely promoted to marketing director for I information and allow us to 1980 Clarus Corporation, a business-to- 1968 better manage our resources. B. Scott Laurie, MSIR, is a manag business e-commerce company Terry L Campbell, MSIA, is presi Married/divorced alumnae: ing principal with Yankee Capital based in Atlanta. dent of the Nevada Policy Research Partners, LLC, in Boulder, Colo. He I We would like to include maiden Institute in Reno. He also is director writes: "We just raised our second I and married surnames in our of both the Executive Association fund focused toward investing in 1990 class notes and annual report for of Reno and Reno Wheelmen and asset-based financing in venture capi Janie D. (Young) Davis, MSM, identification purposes. When chairman of the Financial Advisory tal backed to high-growth small cap writes: "My husband, Derrick, and I you send us updates, please Board for the City of Reno. companies, as well as M&A, LBO, started the millennium with an addi vvrite your name exactly as it and recapitalization opportunities." tion to our family. Jordan Christopher should appear, remembering to Jon D. Saunders, MSM, retired in was born January 12, 2000. Mommy list your maiden name (or most fall 1999 and lives in Omaha, Nebr. has been staying at home with Mas recent last name) in parentheses. He currently splits his time between 1983 ter Jordan and will begin looking for Be sure to indicate if you would his two hobbies, yardwork and James H. Weinberg, MSIA, is a new position in 2001!" i prefer we not include your genealogy research. manager of customer service with ' maiden or most recent last Columbian Chemicals in Marietta, W. David Pierce, MSIA, has a new name in any publications. position as president of Tipper Tie 44 Krannert Magazine Spring 2001 Glass notes campaign, featuring the tagline Columbus Zoo is one of the top zoo Investments (Covington, Ky.) from 'What does this look like, a Holiday logical organizations in the world director of quality in manufacturing 1998 Inn?' won a 2000 Gold EFFIE from and the home of Jack Hanna." to a senior business analyst (project Patriclt Edmond, MSM, is a senior the American Marketing Association. management) in the service sector. 1 consultant specializing in the aviation This year, we became the official 1997 was recently included in Strathmore's industry, with Roland Berger & Part hotel of U.S. Youth Soccer, and I just ners Ltd., an international strategy Marcus B. Cassady, MSM, writes: Who's Who." completed an agreement for Holiday consulting firm. He is currently based "1 have switched careers at Fidelity Inn to become the official hotel of in London. the NCAA." 1993 Fashion Sense Marc S, Hochman, MSM, writes: "I've joined eBreviate, Inc., Walnut When Sheri Wilson-Gray talks, people listen. As executive vice president of Saks Fifth Avenue, Wilson-Gray, Creek, Calif., as an e-sourcing man MSM 74, has joined the ranks of that rare group of women who have shattered the corporate glass ceiling. In ager. The company is an Internet acknowledgment of her leadership, she was one of 45 nationally recognized, high-achieving women profiled in startup that develops and imple Susan L. Abrams' The New Success Rules for Women (Prima Publishing, 2000). ments technologies which allow our clients to dramatically reduce the Wilson-Gray's own career path exemplifies the advice she gives to other women seeking success in the time they spend on sourcing materi corporate world: Prioritize, get focused, and follow your passions; be tough-minded and learn from every als and services by using e-negotia- experience; observe successful people and find out how they achieved their goals; and, to tions and eRFPs." be a good manager, develop a personal life and interests outside of work. 1994 As a Purdue undergraduate, Wilson-Gray majored in fashion retailing in the School of Andrew Cigolle, MSIA, has been Consumer and Family Sciences. "At age 21 or 22,1 would not have thought of myself as a promoted to finance manager-engi businessperson," she says. "I would have thought of business as being dry and boring." Yet neering group with Network Appli when she tried her hand at retailing after graduation, she discovered that she didn't love it ance, Inc., Sunnyvale, Calif. after all. Her view of business began to change, and she returned to Purdue to earn a Derelt B. Roesener, MSM, has master's degree from Krannert. joined Delco Remy International, Her undergraduate studies had equipped her with important skills such as juggling com Inc., Anderson, Ind., as manager of international tax. He was formerly peting priorities, time management, and organizing herself to succeed. Krannert coursework, with Arthur Andersen for six years. however, presented new challenges. "If I were more faint of heart, I could have easily quit," she says. Instead, she learned to cope with classes outside of her core competencies and gained a lot of 1995 useful knowledge. "Krannert prepared me for business and gave me a very classic, state-of-the art knowledge Lori C. Eclunan, MSHRM, has a of finance," she says. "Many businesspeople are not so intimate with financial documents and reporting. I was new position as manager, business better prepared from that angle." systems, with Sprint in Kansas City, Mo. She writes: "I have just joined She took her first job as a brand assistant at Procter & Gamble and quickly moved to the level of brand Sprint to lead the strategy team on manager. But, she says, "I always thought it would be great to market something that I loved." Following her their e-procurement efforts within personal number-one success rule, "prioritize and get focused," she started to pursue her passion for the their Supply Chain Management division." fashion world. This quest eventually led her to her current job as head of marketing for Saks Fifth Avenue. "I would have no facility in a technical field, for example," she says. "In my current position, I can align what I Tsutomu Kumaliura, MSM, has left like and what I'm good at with what the company needs. You will be more successful if you're working on ExxonMobil and is now the finance vice president of Sony Pictures Televi what you're good at and what you like." sion Japan, Inc. Between Procter & Gamble and Saks Fifth Avenue, Wilson-Gray worked at a variety of other companies: Joan E. Patterson, MSM, has a new International Playtex, Chesebrough-Pond's, Monet Jewelers and Monet Ventures Group, and Victoria Cre position as executive vice president ations. But from first to last, the common thread was marketing. She has worked the gamut of marketing jobs, with Imagined Corners Inc. in North starting with classic packaged-goods marketing and progressing eventually to her goal: intuitive, style- and Canton, Ohio. The company provides image-driven marketing. This area of business fascinates her because she sees it as the heart of the technology solutions for business. Services include consulting, Web and company's operations. "Marketing is the crux of all business," she says. "Marketing keeps a company focused application development, and sys on what's most important: Who are we trying to serve? What do they want? And who else is serving them?" tems design. Despite her professional focus and love for her job, she knows that life is more than work. Her final piece Eric A. Snyder, MSIA, is a manager, of advice, therefore, is "have a personal life." She notes that effective managers must be sensitive to people's e-Business Strategy, with Deloitte & priorities outside of work. "I work hard and I play hard," she says. "I couldn't choose one over the other if I had Touche in Columbus, Ohio. He to." Wilson-Gray enjoys spending time with her husband, her 15-year-old daughter, and her 13-year-old son. writes: "1 was just named to the Apparently, the children are following in their mother's footsteps. Between school, community activities, and board of trustees for the Columbus Zoological Park Association. The sports, they are so busy that, she says, "I almost have to make an appointment with them." Krannert Magazine Spring 2001 45 Class notes Phil Raimondo, MSM, writes: "1 activities, including the board of was promoted to president-Interna Krannert Grads Hit the Heights directors of the Chamber of Com tional Ag, Industrial Products, and merce, Daybreak Rotary, and United BEPwith Behlen Mfg. Co. in Colum Andrew Greta (left), MSM '99, and Kris Kraman, MSM '98, Way. My wife, Brenda, and I have bus, Nebr. It includes responsibility celebrate their climb to the top of Mt. Shasta (14,162') in northern 9-year-oId boy/girl twins, Matt and for three business units: International Mandy." California over the July Fourth weekend last year "Don't let the Ag, Industrial Products, and Behlen Engineered Plastics. On August 20, smiles fool you," Greta writes. "Kraman's so hypoxic he can barely 1972 my wife, Mary (CFS '83), and 1 stand, and I was being tormented by tiny snow elves the whole time Hmothy J. Monger, BSM, is welcomed our fifth child, Natalie above 12k." Greta is currently the market development manager for chairman of TEC Worldwide in Jeanne." GE Capital e-business, and Kraman is a strategic buyer for Philips Indianapolis. He writes: "TEC is an Display Components in Eindhoven, the Netherlands. international organization of CEOs. 1999 I facilitate a peer group for emerging Andrew Greta, MSM, is a market entrepreneurs from the central Indi development manager with GE Capi ana area. Membership is by invitation tal e-Business in Stamford, Conn. only. CEOs must be willing to talk openly about their own business David E. Jenkins, MSIA, has decisions, give honest feedback to accepted a position as senior techni fellow members, and contribute cal marketing engineer with the Intel to the success of peers in the group. Architecture Marketing Group in The business owners meet monthly DuPont, Wash. to discuss opportunities and chal William J. Moriarty, MSM, writes: lenges. Every quarter, the group "I'm stationed in Hong Kong but hears from a nationally known busi work mainly in China as events man ness expert like Peter Schutz, former ager for the Chinese Professional CEO of Porsche. The chairman must Basketball Association. I've been in be a professional facilitator who Beijing for most of the past four makes sure it all comes together and months now and serve as an assis provides accountability in one-to- tant director of the Chinese Basket ones with each member. The 7,000- ball Association (CBA) Organizing international member network can Committee and as a board member be a source of answers beyond the on the CBA Managing Committee. group. TEC provides a password- Our company also is the official protected place in cyberspace where global marketing consultant to the CEO members gather worldwide for Beijing Olympic Bid Committee, and no-holds-barred forum discussions we are working hard to bring the on timely topics and critical informa Olympics to Beijing in 2008." Gustavo Noboa. My position is presi tion exchange. TEC is dedicated to dent of the National Finance Corpo 1967 increasing the effectiveness and en ration, where 1 have a permanent John Thompson, BSIM, retired hancing the lives of CEOs." Monger Undergraduate contact with international financial October 30, 2000, from Manage.Com, and his wife, Kim, have two children, Alumni institutions such as the World Bank, where he served as vice president, Angela (9) and Addy (3). His son, the IMF, and the IDB in Washington chief financial officer. Justin (31), works in the gaming 1958 and the CAF in Caracas. Ecuador is a industry in Las Vegas. William L. Kidney, BS (IND ECON), beautiful country for tourism, espe 1970 is retired and lives in The Villages, cially the Galapagos Islands (unbe David W. Clarke, BSIM, writes: "I 1977 lievable scuba diving), where my recently joined Hexcel Corporation in Fla. He was awarded a plaque May Rhonda Christle-Rautio, BSIM, is daughter works as a diving guide and Dublin, Calif., as business solutions 15 for outstanding service to Sumter an e-commerce store co-owner in instructor on board two boats from manager. As such, I head up the glo County Schools. Portland, Ore. She writes: "We the Aggressor Fleet. I live with my bal unit responsible for leveraging launched an e-commerce store in wife in Quito and have five children technologies such as data warehous 1962 fall 1999. I'm learning the e-biz after (living in Ecuador, Miami, Washing ing and online services to improve 12 years as circulation manager with Pedro Kohn, BSIM, writes: "I have ton, D.C, and Michigan) and three decision support and business worked since graduating from grandchildren." processes." Norm Thompson, a mail-order cata Purdue in a family-owned steel in log in Portland. I feel like I'm getting dustry with Japanese and Belgian 1963 Thomas C. Combs, BS (ECON), my hair blown back every day with shareholders, with industrial plants in is president of Combs Communica new changes. Check out Wayne's several Latin American countries and, Nolan L. Bottorff, BSIM, is a senior tions in Lafayette, Ind. He writes: World of Savings — brand-name engineer with Seymour Mfg. Co., after having presided over the Ecua "I recently started my own advertis products at discount prices at Inc., in Seymour, Ind. He and Mary K. dorian industrial sector for several ing agency. The focus will be on con waynesworldofsavings.com." Branham were married February 26, years, was appointed seven months sulting with local businesspeople 2000. She is an RN with Hospice of ago to the cabinet of Ecuador's gov regarding all of their advertising and 1978 ernment, under the presidency of South Central of Indiana. marketing needs. 1 am currently George Shahnasarian, BSIM. See involved in numerous community Master's Alumni 1979. Krannert Magazine Spring 2001 Class notes 1980 Brian R. Strickler, BSM, is a Rebecca A. Kosten, BSM, writes: Boston, Mass., writes: "I recently left controller, America's Information "In May, I received an MS in com PricewaterhouseCoopers to work for David S. Yoo, BSIM, is an SAP Appli Technology, Solectron Corporation. puter science from Old Dominion. Fidelity. By leaving public accounting, cation Development Manager with He writes: "Solectron Even bigger news is the birth of I hope to be able to spend more time Ferro Corporation. He writes: "I took (vvww.solectron.com) is the world's Matthew in September. We also with my family." an early retirement after 20 years largest electronics manufacturing have a 2-year-old son, Joey." with the Dow Chemical Company. services company, and the first com 1990 We are happy to have returned to pany to win the Baldridge Award for 1986 John D. Pottebaum, BS (ACCT), Greater Cleveland, Ohio." Manufacturing twice in the 12-year Janie D. (Young) Davis, BSM. See writes: "After working in account history of the national program. Master's Alumni 1990. ing and project management for 1982 The company has more than 65,000 10 years, most recently as a financial associates in 70 locations worldwide. David W. Saunders, BSM, has a systems manager at Worthington Revenues for fiscal 2000 were 1987 new position as director, business Industries in Columbus, Ohio, I have $14.1 billion." Barbara Campi Lynch, BSM, processes, with Manco, Inc., in Avon, made a career change. I recently re writes: "I am vice president for Ohio. He also is president of the located to the West Coast and am domestic affairs for the United States North Olmsted Soccer Organization. 1985 working in the health fitness field — Fencing Association (national govern my true passion. I have my own Drew E. Biehler, BSM, has been ing body for the sport of fencing). I 1984 business, Total Intensity Sports, promoted to assistant vice president- could not do this without the support which offers coaching and fitness Glenn Gramling, BSIM, is vice financial planning services at First of my husband, Shawn, my daughter, training. We are on the Web at president-business development and Union Securities, Inc., in Richmond, Fiona (10), and my son, Patrick vwvw.totalintensitysports.com. I also sales with HiFive.Net, Inc., in San Va. He and his wife, Robin (BS Ag (3'/2)." They live in Stanhope, N.J. Jose, Calif. He writes: "After 15 years '87), announce the arrival of their am pursuing a master's in kinesiol with Hewlett-Packard, I made the third child, Robert Deane, on ogy and sport performance at Califor move to a venture capitalist-backed September 19. 1988 nia State University-Sacramento." Internet startup. The experience has Tracy L, Jones, BS (ACCT), a tax been outstanding!" manager with Fidelity Investments in Krannert Alum's Company Specializes in Adding Value to Trucks Looking for a truck outfitted to meet the specific needs of your busi At that time, the company had 15 employees and one facility, which is now ness? Eugene James (Jim) Dondlinger, BSME 70, MSIA 71, and corporate headquarters in Bensenville, III. Today, Auto Truck employs about president and CEO of Auto Truck, can help you. 250 people at four installations across the United States and one in "We build trucks that do everything from towing cars to hauling Mexico. horses," says Dondlinger "If you're a plumber, we can outfit your truck Dondlinger says the competitive atmosphere he found while studying at to help you store and carry materials efficiently. If you're AT&T, we can Krannert was one of the many benefits of his education. "The Krannert build and equip an aerial truck to your specifications." program holds you to high expectations," he says. "You learn a lifestyle; "Ours is a relatively small, niche-driven industry," Dondlinger ex you learn problem solving." plains. "It's been around since the advent of the automotive industry Dondlinger met his wife, Jan, BA '71, while they were students at and really is driven by the end user. For example, suppose you're in the Purdue. Their son, Pete, earned a bachelor of science in engineering in market for an ambulance. You'd have the cab built by 1998. Daughters Audra (22) and Julie (21) are currently studying business a major truck manufacturer, but you'd come to Auto at Iowa State. Truck to have the body built and equipped to your Dondlinger has maintained his Krannert connection in several ways. specifications." He became a KSAA board member in 1994. In February 1994, he was a Over the years. Auto Truck has built many interest Krannert Executive Forum speaker. ing trucks, especially for the railroad industry, His family's connection to Krannert throughout the years, Jim says, Dondlinger says. "In the rail industry, because of "is largely the result of the wonderful job the development staff does of dense traffic, there's little time to do repair work. We keeping you linked into Krannert, of making you feel part of the family." build a truck equipped with a set of rubber wheels that The Dondlingers have made a $100,000 gift to the Krannert at the Frontier can move along the tracks, seamlessly welding rail, and then quickly campaign. move out of the way when trains are due. Another really unique truck "I would encourage others to give to the campaign, if possible, because measures tunnels to see if they have moved. It measures height, width, it is a worthwhile venture," Jim Dondlinger says. "Krannert does a good job and the distance from the top of the train to the top of the tunnel to see of educating its students, and I believe that our generation needs to give if anything has shifted. It's really an oddball truck," he says. back. We need to support the educational process. It's the future for our Three generations of the Dondlinger family have managed Auto children." Truck since Jim's grandfather purchased the company in 1922. Jim For more information about Auto Truck, visit the company's Web site joined the company following his graduation from Krannert in 1971. www.autotruck.com. Krannert Magazine Spring 2001 47 Glass notes Colleen (Copeland) Waldron, Kansas City to Indianapolis as a BSM, writes: "After seven years with result of my promotion with 1994 1997 the Associates, I quit work to stay ConAgra Frozen Foods to district David W. Abbott, BSM, writes: "I Jason A. Bradley, BSM, is a home with my children. My husband sales manager of the Indiana/Ohio/ graduated from the Darden School of support analyst with IPhysicianNet (IE '91) and I had a daughter in May Michigan region. I had a baby June Business at the University of Virginia in Scottsdale, Calif. He is engaged with an MBA in May 2000. Married (Adrianna Grace). We already have 6, a daughter named Greta Ann." to be married May 5, 2001. Juliana Pertuz in June 2000. Joined a 3-year-old son, Alex." Goldman, Sachs & Co., New York Adam P. Bujeker, BSM, is a market 1993 City, as an associate in investment ing research coordinator with Time 1991 Charles E. Welborne, BSM, is a banking." Warner Cable in Myrtle Beach. S.C. Arthur Jepson, BSM, has a new programmer/analyst with Purdue He also is a candidate for an MBA position as project director: University in West Lafayette. He 1996 from Winthrop University, and will Internetworks, with ThruPoint in writes: "Charles and Anni Welborne graduate in August 2001. New York City. He became a Cisco are pleased to announce the birth Rachel E. Buckland, BS (ACCT), is a business analyst with Eli Lilly and Certified Network Associate (CCNA) of our daughter. Christiana Ruth 1998 Welborne was born on September Company in Indianapolis. She and in August 2000. Brooke LeRoy, BS (ACCT), has 29, 2000. Pictures can be seen at Jeff Cramer, MS '96, were married been promoted to senior auditor at www.welborne.com/family/ October 14. 1992 Ernst & Young in Indianapolis. Christiana.html." Katie D. (Eltzroth) Horton, BSM, writes: "I recently relocated from 48 Krannert Magazine Spring 2001 Krannert School of Management PURDUE UNIVERSITY Administration Richard A. Cosier, Dean and Leeds Professor of Management Robert Plante, Senior Associate Dean Gerald J. Lynch, Associate Dean for Programs and Student Services G. Logan Jordan, Assistant Dean for Administration Programs Centers Services Doctoral Programs Center for E-business Careers and Internships External Relations and and Research Education and Research Career Services Center Communications Jack Barron, Director (CEER) (undergraduate programs) Tim Newton, Director Phone: (765) 494-4375 Patrick Duparcq, Director Kay I. Henry, Coordinator Phone: (765) 496-7271 Fax:(765)494-1526 Phone:(765)494-1688 Fax: (765) 494-4360 Center for International barron(a)mgnnt.purdue.edu Fax: (765) 496-1479 [email protected] Business Education and [email protected] Executive Education Research (CIBER) Library Wilbur G. Lewellen, Director Greg Hundley, Director Management Placement Office Judith M. Nixon, Director Degree Programs (master's programs) Phone: (765) 494-2920 Center for Erika Steuterman Alan D. Ferrell, Director [email protected] Tax Policy Studies (CTPS) Phone: (765) 494-4377 Phone: (765) 494-4501 James A. Papke, Director Fax: (765) 494-6385 Fax: (765) 494-0862 [email protected] [email protected] Dauch Center for the Non-Degree Programs Management of Manufacturing Development Michael E. Sheahan Enterprises (DCMME) Gerald Thomas, Director Phone: (765) 494-7700 Herbert Moskowitz, Director Heather Connell, Assistant Director Fax: (765) 496-3483 Phone: (765) 496-6240 [email protected] Indiana Council for Fax: (765) 494-4360 Economic Education (ICEE) [email protected] German International Graduate Harlan R. Day, Director School of Management and Administration (GISMA) Krannert Dan Schendel, Dean Entrepreneurship Initiative Phone: (765) 494-0898 Shailendra R. Mehta, Director Fax:(765)496-6919 [email protected] Purdue Center for Krannert Magazine Staff Economic Education (PCEE) Krannert Magazine is produced twice a year by Minority Programs Michael W. Watts, Director Purdue Marketing Communications. Cornell A. Bell, Director Laura Barlament, Editorial Rex Marrs, Editorial Assistant Phone: (765) 494-4520 Technology Transfer Initiative Marie C. Thursby, Director Assistant J.S. Martin, Writer Fax:(765)496-1778 Dave Brannan, Director Anita Noble, Designer [email protected] Cathy Heinz, Production Manager Melanie Hahn, Editor Professional Master's Programs Nick Judy, Photographer Charles R. Johnson Jr., Director Comments about the magazine? Contact Tim Newton, Mark Moriarty, Academic Chair (765) 496-7271, [email protected]. Ward D. Snearly, Director of Address change? Contact Zoe Honor, Admissions (765) 494-9057, [email protected]. Phone:(765)494-4411 Fax: (765) 494-4360 [email protected] Undergraduate Programs Krannert School of Management Michael Sanders, Director Phone: (765) 494-4342 Purdue University Phone: (765) 494-9700 Fax: (765) 496-1479 m 1310 Krannert Building Fax: (765) 494-4360 [email protected] West Lafayette, IN 47907-1310 [email protected] vvnAav.mgmt.purdue.edu © 2001 by the Purdue University Krannert School of Management, an equal access/equal opportunity university. All rights reserved. No part of this >' publication may be reproduced or duplicated without the prior written permission of the publisher. While every effort has been made to ensure the accuracy of the information included in this publication at the time of printing, the publisher shall not be liable for damages arising from errors or omissions. Produced by Purdue Marketing Communications Krannert School Calendar June 12-27 Day on Campus August 13-17 Doctoral Student Orientation Professional Master's Student Orientation August 15 Reception and Dinner for Doctoral Students August 17 Distinguished Executive Lecture: Joe Forehand, Accenture August 20 Fall Semester Classes Begin September 12-14 School of Management Employers Forum (undergraduate students) September 13 DCMME Partners' Steering Committee Meeting September 19 Society of Minority Managers Career Conference September 22 Parents' Weekend September 27 Krannert Career Assessment Conference September 28 Krannert Master's Job Fair October 6-9 October Break October 25-26 Krannert School Alumni Association (KSAA) Board ti-^- ^'"^'"Mme^at the BoWet October 27 Boiler Bash V, Krannert Homecoming Tailgater B«l.!Da.nB-''''''«^.„,„,h. Krannert November 15 Campaign Cabinet Meeting November 15-16 Dean's Advisory Council Meeting (esliVitiw'»'""•' November 21-25 Thanksgiving Holiday December 8 Classes End December 10 Exam Schedule Begins December 15 Fall Semester Ends December 16 Purdue University Winter Commencement Call (765) 494-9057 or e-mail [email protected] for more information about calendar activities. Non-profit Organization U.S. Postage Krannert PAID magazine Purdue University Krannert School of Management Purdue University 1310 Krannert Building West Lafayette, IN 47907-1310