THE MAGAZINE OF THE HAAS SCHOOL OF BUSINESS AT THE UNIVERSITY OF , BERKELEY

BerkeleyHaasSummer 2016 2 LAUNCHING POKÉMON GO 3 HAAS OLYMPIANS 14 TEAMS THAT WORK John Hanke, MBA 96, is the man behind the Two from Haas represent in Rio—and Startups co-founded by Berkeley business latest mobile-game craze swimmer Ryan Murphy, BS 1 7, nabs gold and engineering alumni

CLOSER THAN EVER Berkeley-Haas and the College of Engineering team up to offer new Management, Entrepreneurship, & Technology undergrad program.

105867_has_BHMagSummer16_Final_Aug15_R1.indd 3 8/16/16 12:32 PM Question the Status Quo Summer 2016 EXECUTIVE EDITORS FEATURES AND DEPARTMENTS The Collaboration Issue Confidence Without Attitude Richard Kurovsky UP FRONT Ute Frey Students Always MANAGING EDITOR Beyond Yourself Amy Marcott DESIGN Cuttriss & Hambleton, Berkeley

Berkeley-Haas alumni enjoy 15% off STAFF WRITERS Laura Counts, Kim Girard, Pamela Tom open-enrollment programs. Ryan Murphy, BS 1 7, swimming his gold-medal backstroke CONTRIBUTING WRITERS 2 Haas List Charles Cooper, Krysten Ryan Murphy, BS 1 7, wins Crawford, James Daly, Kate Upcoming Programs Olympic gold in Rio Madden Yee, Mike Rosen, Autumn Stephens 4 Haas News Haas helps Colombian PHOTOGRAPHY multinational build new culture Noah Berger, Jim Block, 6 Power of Ideas Edward Caldwell, Fiona Hanson How muscles affect leadership ILLUSTRATORS 8 Power of Ideas Mark Austin, Dan Page Peer pressure and product strategies BerkeleyHaas magazine is published by the Haas School IN THE BACK of Business, University of California, Berkeley. For further information, contact: BerkeleyHaas Magazine Editor Haas School of Business A group of top students applying as undergrads to Berkeley this year will be the first to graduate with University of California Berkeley, a one-two punch: degrees in both engineering and business as part of a collaboration between the CA 94720-1900 College of Engineering and Berkeley-Haas. Page12 [email protected]

BerkeleyHaas Summer 2016, Number 92. Sangeeta Desai, BS 98 For change of address, email 16 Haas Network [email protected]. 10 Building a Cross-Sector Career Alumni from FremantleMedia, Want to lead a more satisfying professional life? Widen the types of organiza- Bank of America Merrill Lynch, tions you join, say Berkeley-Haas faculty Paul Jansen and Nora Silver. Bezels & Bytes, BridgeAthletic, Ayasdi, and Sutter Health The Berkeley Executive Negotiation & Influence 20 Investing in Our Future Leadership Program December 5–7, 2016 12 Closer Than Ever New seed fund aids Berkeley- Haas student startups November 28–December 2, 2016 Faculty Director: Holly Schroth Berkeley-Haas and the College of Engineering team up to offer a new Faculty Director: Jennifer Chatman Ideal for: Professionals in product management, sales, Management, Entrepreneurship, & Technology undergrad program. 22 Worldwide Events marketing, business development, procurement Enlightening talks at the Ideal for: Senior leadership who drive growth and Alumni Conference business executives, including VPs and C-suite 14 Teams That Work 24 Accolades and Books Startups co-founded by Berkeley business and engineering alumni illustrate 25 Alumni Notes the value of cross-disciplinary collaborations. 35 In Memoriam 36 Personal View Find the right opportunity for you and your team Lucky Sandhu, BS 96, EMBA 15, shares insights executive.berkeley.edu on fintech CONTACT: +1.510.642.9167 Summer 2016 1

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Entrepreneurship Faculty Athletics Alumni Lean Big Man on LaunchPad’s 5 Campus Gold Medalist TV Debut 4 Longtime Haas Finance The Man This spring, when 24 Professor Ben Hermalin Berkeley-Haas was in the house at the teams of inventors vied became a key leader summer Olympic games in Rio, with Lifelong Learning for $1 million in the new for Berkeley when he Behind The reality show “America’s became vice provost for two members of the community Forefront Greatest Makers,” they the faculty in July. competing. Undergrad Ryan Murphy, of Data relied on business Hermalin now oversees 2 and Lean LaunchPad all faculty appointments BS 17, killed it with his backstroke, Pokémon Go Harnessing big data to fundamentals courtesy and promotions and de- winning three gold medals for the U.S.— make the best managerial of the Lester Center for velops strategies concern- He put the earth in your pocket, and now he’s decisions is still an Entrepreneurship. The ing diversity and equity; in the men’s 100-meter (with an Olympic evolving science. Enter the show, from the creator of faculty welfare, recruit- record time of 51.97 seconds), 200-meter, unleashed pocket monsters on the earth. Data Science & Strategy “Shark Tank” in conjunction ment, and retention; and John Hanke, MBA 96, the CEO of Video Lecture Series, with Intel, tasked teams academic planning and and relay events. Haasies have a history 8Branding which aims to illustrate with developing a budget reform. of success with the backstroke. Bengt Niantic Labs, is the driving force behind how data can solve wearable or smart device Pokémon Go, the hottest craze to hit business problems. Haas using the Intel Curie—a Baron, BS 85, MBA 88, the CEO of Finding Your smartphones—ever. Since its release in lecturer Greg LaBlanc button-sized computer Cloetta, also won Olympic gold in the interviews executives and designed for wearable Signature Story data science practitioners tech. André Marquis, 100-meter race representing Sweden July, the augmented reality game has sent One way for your company’s brand and culture to thrive from companies including MBA 96, the Lester in 1980. New alumnus Ryan Patterson, is with a signature story, says Haas Professor Emeritus millions of phone-toting players to the Accenture, Facebook, Center’s executive David Aaker, widely considered the father of modern Hotwire, Wells Fargo, and director, and Lester Center BS 16, competed in men’s gymnastics in streets on the hunt for animated Japanese branding. A new article co-authored with his daughter, more. Listen to David Senior Fellow Mark Searle, Community the all-around. Patterson, who was born Jennifer L. Aaker, a Stanford marketing professor, characters that pop up with the help of Reiley, principal scientist along with Elizabeth Programs explains how an intriguing, authentic, involving John Hanke, MBA 96 at Pandora, talk about Saunders, a program A Boost in South Africa but location services. Within three days of narrative with a strategic message can transform controlled experiments manager at the UC for YEAH grew up in Pacifica, your business. “What Are Your Signature Stories?” its release, the number of active users surpassed Twitter, measuring the effects of Berkeley Center for Introducing 6 was published in the spring California Management advertising. Or Tatsiana Executive Education, Boost, the new name of Calif., comprised the and media have hailed Review and is available to read in its entirety. Learn Maskalevich, data science mentored the teams the Young Entrepreneurs entire South African how to find, evaluate, and market your signature story the game as a cultural manager at fashion in San Francisco and at Haas (YEAH) program, at haas.org/signature-stories. Hear the Aakers talk subscription service , where the which for 26 years team, marking the phenomenon. branding at the Alumni Celebration at the Gap on Stitch Fix, talk about TBS show was filmed. A has helped Bay Area first time in over Hanke, who led the March 8, 2017. measuring and evaluating gaming toothbrush called students from under- 50 years that country development of human decisions. Grush took home the resourced communities haas.org/data-science- big prize. Season two is be the first in their has sent a squad to Google Earth, Maps, ATHLETICS videos now in the works. families to go to college. the games. Faculty

Bay Area high school CAL and StreetView, is no students will still work Rising stranger to propelling Alumni with Haas MBA students breakthrough for entrepreneurial Star Ahead in the Cloud COURTESY training and mentoring, 9 After teaching just technology into the This year’s list of but the program has one semester at Berkeley-Haas,

Barron’s top 30 Global evolved to include a PHOTO Assoc. Prof. Gustavo Manso was mainstream. As a 3CEOs included ten newcomers, summer internship selected by MBA students to earn Haas MBA student among them Adobe CEO program and an alumni Ryan Murphy, the top teaching accolade, the Shantanu Narayen, MBA 93. BS 17 Earl F. Cheit Award. Fast-forward in the 1990s, he co- program for the nearly Assoc. Prof. Narayen masterminded the 1,000 graduates. four years, and it’s not surprising Gustavo Manso founded a company software giant’s resurgence, The branding was that Manso, who teaches that developed one transitioning Adobe’s desktop developed by a team of corporate finance, was also named to Poets and publishing suite into a behemoth MBA students. YEAH/ Quants’ 2016 Best 40 Under 40 Professors list. The of the first online in the world of cloud-based Boost grads have a 100 ranking seeks nominations from students, alumni, services for content creators percent high-school B-school officials, and faculty. Manso, 38, decided to games to allow Shantanu Narayen, of all stripes. Under Narayen’s completion and college be a professor while an exchange student at Berkeley MBA 93 hundreds of people leadership, the San Jose, placement rate. And this as part of his undergrad program in Brazil. “I got to see Calif.-based company has built a formidable culture of year, a record-setting six firsthand what a PhD program and life as a professor to play together in a innovation, expanded into new markets, and extended students were admitted are about,” he told Poets and Quants. “I knew I wanted virtual environment. its product portfolio and global reach. to Berkeley. to come back to pursue an academic career.”

2 BerkeleyHaas Summer 2016 3

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BY THE NUMBERS DEAN’S LETTER Alumni Transforming Joining the Engagement Goal Scoring Survey Gender Roles Academy Four strategic priorities driving Thanks to the 2,700+ With Haas partnership, Colombian Prof. Ulrike Malmendier Elected to Berkeley-Haas alumni who responded multinational builds inclusive culture to our 2016 Alumni American Academy of Arts and Sciences Here at Berkeley-Haas, we’ve embarked on Engagement Survey. Colombia- Finance Prof. Ulrike Malmendier, a trailblazer in the a five-year business plan aimed at further based industrial field of behavioral economics, has been elected to the enhancing our reputation and increasing conglomerate Google’s Nancy Baily helps Lee Poitier (left) with his résumé. American Academy of Arts and Sciences, an our financial strength. To this end, we are Grupo Argos esteemed, independent policy research center that focusing on four strategic priorities: 96% broke new selects leaders from the academic, business, and Believe Haas has a ground as the government sectors to address critical challenges 1. The strength of the Berkeley campus strongly positive external first company in facing society. The Berkeley brand is a tremendous image (in press coverage, Latin America She joins five other Haas faculty members who are asset for us worldwide. We are leveraging rankings, etc.). Veterans’ our thought leadership and developing to name a also members: Professors Philip Tetlock, Laura Tyson, woman as board and Hal Varian (now chief economist at Google), and interdisciplinary programs that will give chairman. The Day Professors Emeriti Oliver Williamson and . us even greater competitive advantage. 92% $4 billion Malmendier, the Edward J. and Mollie Arnold 2. Our Bay Area location Believe their Haas degree Haas’ Silicon Valley Chapter hosts career fair Dean Rich Lyons, BS 82, and Berkeley-Haas multinational Professor of Finance, is known for her groundbreaking If business schools didn’t exist, many staff members sign the final two beams for program was worth their also extended for veterans time and investment. insights into how the personality traits of business people around the world would want to the new North Academic Building. The space the length of Shifting from a military career leaders influence corporate strategies. She’s co- locate the first school in our geography— will allow for transformative new initiatives. maternity leaves, to a civilian one can be daunting produced papers with colleagues that identify the a huge and enduring advantage. We adopted flexible for many veterans. So the characteristics and pitfalls of hubris at all levels, aim to leverage our location via relationships with local companies and 91% work-life balance policies, and hired more women Silicon Valley Chapter of the including the overconfidence and often subpar results by recalibrating our degree programs to better capitalize on our geography. Of alumni from 2006– into traditionally male-dominated roles—from Berkeley-Haas Alumni Network of “superstar” CEOs and the overzealous eBay bidders 3. A new, enterprise-wide approach to our alumni network 2015 are aware of the managing IT to driving cement mixers. sought to ease that transition by who pay more at auctions than they would in stores. Haas Defining Principles: Staff schoolwide are focused on ways to activate our alumni network— Now the company has embarked on a culture hosting a daylong veterans-only Berkeley scholars have long been pioneers in Question the Status an audience not every department previously considered. Together we overhaul and has partnered with Berkeley-Haas career fair in the spring. More behavioral economics, starting with Nobel laureates Quo, Confidence Without aim to provide you with more lifelong learning opportunities and to better to bring science and practice into their vision. The than 50 veterans, ranging from George Akerlof and Daniel Kahneman and carrying Attitude, Students Always, communicate our network value, as well as help you connect more deeply multi-year partnership includes training, sharing of ex-privates to an ex-lieutenant on with Haas professors including Terrance Odean, Beyond Yourself. with the school to enhance donor participation. leadership expertise, and mentorship through the UC Gwyn Jones, MBA 11 colonel, attended with 25 alumni MS 92, PhD 9 7, and Malmendier. Berkeley Center for Executive Education (CEE) and volunteers assisting them. 4. The power of our four Defining Principles: Question the Status Quo, Berkeley-Haas. Sponsored by Intuit, the event consisted of a career Confidence Without Attitude, Students Always, and Beyond Yourself 73% Grupo Argos’ CEO aims to not only make the coaching session with Mauri Schwartz , MBA 85, Our Defining Principles have given us a distinctive leadership brand that Feel informed about company a leader in inclusivity but influence the as well as résumé and LinkedIn workshops, mock we are preparing to market extensively. They also provide a framework for Prof. Ulrike their alumni benefits region’s broader business culture. talent development of our staff and faculty and will provide us access to interviews, and a job fair with companies including Malmendier and services. Learn more Prof. Laura Kray and Assoc. Prof. Dana Carney have an even broader base of talent. at haas.berkeley.edu/ Google, DuPont, Wells Fargo, Accenture, Visa, and already has taught equitable leadership to scores PG&E. In addition, a panel of veterans from Cisco, alumni/benefits These strategic priorities are already yielding exciting results. For example, of female Grupo Argos managers. The women, says Facebook, and communications technology company we are leveraging the strength of the Berkeley campus with the creation of the Kray, initially had doubts about the work-life tradeoff Calix offered career advice. Management, Entrepreneurship, & Technology Program (M.E.T.) for undergrads, and about themselves as leaders. “But they came out Air Force veteran Shakera Elrington said the event a collaboration with the College of Engineering (see p. 12) that will offer #1 saying they are equal to men as leaders, they bring was executed with “couth and class.” “I am grateful exceptional students the opportunity to gradate with degrees in both business Most important Haas unique skills to the workplace, and it’s worth the that Haas alumni think so highly of U.S. military career offering (all and engineering. After four years, these students will be prepared to start their sacrifice to stay in the game,” she says. members and are willing to go to great lengths to degrees): employer own companies, lead innovation inside established firms, or contribute to a provide us with keys to success,” she said. networking events. social-impact venture. Gwyn Jones, MBA 11, himself a UK army infantry We are also exploring a dual-degree undergrad program with life sciences CorrectionFEEDBACK From Our Readers veteran, organized the event along with other and one with chemistry, to give students a “science in business” edge. Our SURVEY INSIGHTS: members of the Chapter including Victor Adint, MBA Center for Executive Education has created a joint program with the School of • Most desired services: Apologies to the following 98; Kristen Lee, BS 12; Karen Wolff, MBA 84; Aaron Public Health that also fits into this theme. career resources, alumni, whose photos were Kelley, MBA 11; Ilyse Pender, MBA 06; Abha Bhagat, These are just a few of the new initiatives that will continue to transform our networking, industry- misattributed in the spring MBA 10; and Vivienne Hsu, MBA 01. great school. I look forward to sharing more with you in the coming months. specific events, 2016 issue. Please see the “We wanted to create an ecosystem to help lifelong learning. alumni notes (beginning on veterans get the skills they need, to give them Sincerely Yours, • Top motivations for p. 28) for the correct en- confidence in the job market, and to give them the giving to Haas: tries: Jaime Aparicio, BS 08; ability to speak corporate,” says Jones. “I think we attracting the best Raul de Oliveira Cardoso, did that.” faculty and brightest MBA 11; Jacqueline Leão, In recognition of Jones’ efforts, the Silicon Valley students and enhancing BS 02; Badri Raghunathan, Chapter named him the first recipient of the William Rich Lyons, BS 82 the school’s reputation. MBA 11. Ledeen Beyond Self Award. [email protected] | @richlyons

4 BerkeleyHaas Summer 2016 5

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Watch Prof. Camerson Anderson discuss the “Five Interpersonal Styles Critical to Influence,” from his Power Power of Haas Ideas and Politics seminar: haas.org/interpersonal-styles.

LEADERSHIP PROF. CAMERON ANDERSON The Superstar Service/GlobeScan poll, the bigger the teams, the Effect which asks people from more individual members 46 countries how they of a team “over-claim” The economic value of perceive the influence their contributions. They The Might of Muscle “soft power” of 17 other countries. don’t intend to take more The U.S. is typically credit than due. Rather, Muscular men perceived to be better viewed as possessing people inadvertently fail leaders, says Prof. Cameron Anderson the most soft power, to account for everyone’s though perceptions vary. contributions because In 2013, only 17 percent they are naturally In California’s historic 2003 recall election, former Mr. Universe of Russians considered egocentric. It’s harder bodybuilder Arnold Schwarzenegger easily defeated California American influence to consider everyone’s Governor Gray Davis, a man arguably weaker looking than mainly positive, contributions when “The Terminator.” compared to 82 percent groups are larger. Coincidence? Maybe. But now real evidence shows that a of Ghanaians. French Schroeder, along muscular physique might be an important attribute when it comes Prof. Andrew Rose positive perception of with co-authors Eugene to judging someone’s leadership potential. the U.S. increased from Caruso and Nicholas Epley, Study participants in a series of experiments conducted Pop culture assets like 25 percent in 2006 to 52 both of the University of by Haas Prof. Cameron Anderson and Aaron Lukaszewski, Star Wars, Taylor Swift, percent in 2013. Chicago’s Booth School an assistant professor at Oklahoma State University, and the NBA not only Over the same seven of Business, will publish overwhelmingly equated physical strength with higher status contribute to boosting years, positive views their research in the and leadership qualities. Their paper is forthcoming in the American appeal, they of China decreased Journal of Experimental Journal of Personality and Social Psychology. also increase demand for substantially in Spain . The experiments employed a handheld, hydraulic dynamometer Psychology: Applied American goods abroad. and Germany while The researchers to measure the chest and arm strength of various men. Each was Economists call this remaining constant in conducted experiments then photographed in a white tank to reveal his shoulder, chest, and “soft power,” the ability Indonesia and Kenya. with academic authors, arm muscles. to attract and positively Negative views toward museum visitors, MBA In one experiment, equal groups of men and women were influence others. China increased the most students, and a large- shown photographs of the different men and told to rate them as Even though countries in Russia and Brazil. scale national sample— recent hires of a new consulting firm. The participants were tend to wield “hard power” U.S. and Chinese trade producing similar results asked questions such as, Do you think this person would be a good by flexing their economic were but two examples in supporting over-claiming. leader? and How effective is this person dealing with others in a or military strength, a new which exports correlated With the MBA students, group? study by Prof. Andrew with their respective for example, 699 people “The physically strong men in the pictures were given higher Rose found that countries degrees of soft power. enrolled in a negotiations status because they are perceived as leaders,” says Anderson. “Our admired for their soft The most negatively course answered findings are consistent with a lot of real examples of strong men in power tend to sell more viewed countries—Iran, questions to measure positions of power.” exports globally. North Korea, Pakistan, how much work they In another experiment, the researchers used Photoshop to switch “The soft power effect and Israel—saw fewer believe they contributed the bodies of the strong and weak subjects. A weak man’s head was has a very tangible exports. — to a recent study group. depicted on a strong man’s body, and vice versa. The result: PT commercial payoff,” Percentages consistently participants rated the weak men with stronger, superimposed says Rose. “Germany totaled more than 100 bodies higher in status and leadership qualities. I’d Like to is a much-admired percent, indicating over- A final experiment focused on height. Using Photoshop, the Thank…Myself country and an export claiming. Teams with researchers showed the men in equal or varied heights in lineups. powerhouse; North Korea On over-claiming one’s eight or more members Men of taller stature were perceived to have more strength and and Iran are pariah states team contributions claimed credit totaling were rated higher in leadership and status. and both find it difficult over 140 percent. The researchers say their findings also dispel the popular to export goods.” To reduce over- explanation that the strong succeed by aggressively intimidating In his study, Rose found claiming, Schroeder their rivals into submission. “Strong men who were perceived as that between 2006 and suggests breaking large being likely to behave aggressively toward other group members 2013, a 1 percent net groups into smaller teams were actually granted less status than their apparently gentler increase in soft power and defining workflow. “If counterparts,” says Lukaszewski. “The results suggest that the raised exports by about 0.8 assignments are clearly conferral of status upon formidable men, perhaps counter- percent, proving that the divided, it’s easier for intuitively, serves a fundamentally pro-social function—to enhance monetary return to soft people to remember who the effectiveness of cooperation within the group.” power can be immense. is doing what.” This phenomenon apparently applies to men only. There was Rose incorporated Asst. Prof. Juliana Schroeder Schroeder also says little effect on participants’ perception of leadership skills when “fixed effects” like asking people to report they were shown physically strong vs. weak women. population, GDP, and How much work do you others’ contributions So, do smaller, shorter, or less formidable men have to work political elections into his contribute to a team? before their own tends to harder to gain status? Not necessarily. “Perceived strength does give econometric model and Less than you might force people to be more people an advantage, but it’s not make or break,” says Anderson. “If measured soft power with think. A new study accurate about self- you’re behaving in ways that demonstrate you are or are not a leader, the annual BBC World by Asst. Prof. Juliana reporting. —PT strength doesn’t matter.” —Pamela Tom Schroeder finds that ILLUSTRATION BY DAN PAGE 6 BerkeleyHaas Summer 2016 7

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SUSTAINABILITY AND MARKETING GANESH IYER Changing It Up types of “adaptive DNA.” shorter time. These Resilient DNA people, inventories comprise a Adapting in a fluid, like crisis managers, see a significant part of a firm’s competitive world problem and like to fix it. assets—as much as 25 Driving Green Innovation Hedging DNA people percent for the average consider different manufacturer—and can Use peer pressure to shape product strategies scenarios and “what if” be costly and risky to says Prof. Ganesh Iyer contingencies. Agile DNA hold as inventories can people prefer to implement become obsolete. If you purchased a Toyota Prius, you may have been driven the minimum necessary. “The matching between by the desire to conserve the environment or to save yourself Robust DNA people, often suppliers and customers some money at the gas pump. But consumers may also choose entrepreneurs, are is a bit like dating,” says to buy sustainable products to make themselves appear socially visionary and persistent. Patatoukas. “When a responsible to others. Before making purchases, they evaluate Versatile DNA people, like supplier firm in the how their decisions will stack up against their peers’, according Sr. Lecturer Homa Bahrami salespeople, adapt their manufacturing sector to a new study co-authored by Haas Professor Ganesh Iyer style when interacting develops a focused, long- If there’s one skill with different individuals. term relationship with and David Soberman of the University of Toronto’s Rotman executives may want to School of Management. People can learn to adapt a major customer, both hone, it’s the ability to to alternate approaches to parties tend to benefit by The study, “Social Responsibility and Product Innovation,” adapt and transform. forthcoming in Marketing Science, examines how understanding create change depending choosing each other.” Senior Lecturer Homa on the situation. Patatoukas co-authored this phenomenon, known as “conspicuous conservation,” may Bahrami, who studies help leading companies shape their product innovation strategies, Bahrami says her work the study, which was knowledge workers in has shown that the best published in Production especially in ubiquitous product categories such as . the technology sector, “The design of the Prius is easily noticed by other people on the way to initiate change is and Operations coined the term “super- by taking a scientific Management, with B. road, and consumers care about that. The value that I get from flexibility” and has driving a Prius may depend upon how many other people in my approach. “Take mini Korcan Ak, a Berkeley- developed a playbook steps, experiment, Haas PhD candidate. social circle are also driving environmentally friendly cars. The to teach professionals value is higher if I’m the only one,” says Iyer. “Conversely, if an iterate, and have an open To examine the link how to transform the mind,” she says. Like a between customer- individual is the only one in his or her social circle who is driving way they organize, a gas-guzzler, there will be pressure to conform.” marathon, focus on the base concentration and lead, interact, and drive next step, then the next inventory efficiencies, Refraining from buying a product that damages the continuous change. environment can generate social value for consumers. This need block. “Pretty soon, you’ve Patatoukas and Ak “Super-flexibility is reached the goal line.” —PT analyzed more than by consumers to measure up to their peers—a concept called the ability to engage in social comparison preference—can provide marketers with 15,000 annual reports of a constant balancing U.S. manufacturers over valuable insights about how they can enhance the desirability act. What do I need to Winning with of their products. a 30-year period obtained maintain stability, but Fewer Customers from filings with the U.S. “We are trying to capture this issue of social comparison in where do I need to adapt markets, which is important for visible products like cars and Manufacturers succeed by Securities and Exchange my team, structure, concentrating customers Commission. clothing,” says Iyer. “Making a product better on a social or or product,” says environmental dimension is not the same as simply improving Suppliers with fewer Bahrami. “Flexibility is customers also enjoy its quality; it is about leveraging social comparison preferences.” the secret sauce.” The researchers developed a model linking the R&D decisions better collaboration In Bahrami’s new online with their major of firms to the interplay of consumers’ social comparison course, Accelerating preferences (their need to stack up) and how much they are customers, the study Change Readiness and finds. In essence, their co- willing to pay. The analysis shows that social comparison can Agility, offered through provide incentive for a company to develop innovations in dependency fosters more Berkeley-Haas’ Center for information sharing that sustainability when the product category is mature and most Executive Education and consumers are already users of that category. In the case of the facilitates better demand available on ExecOnline, forecasting and more Prius, for example, most consumers already drive. executives work through The paper also cites Levi’s Water

8 BerkeleyHaas Summer 2016 9

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By James Daly

What makes a seasoned leader? Increasingly, it’s a ca- Such a wide range of experience “has been trans- reer that spans the corporate, public, and nonprofit formational for me,” Ferguson said. “It helped create sectors, gleaning important lessons and perspectives a range of skills and a network that differentiated me from all three. Such a varied path not only broadens from other financial leaders and serves me well in my your professional seasoning, but can also lead to great- current role.” er satisfaction. Jansen and Silver took multiple approaches to col- That’s the finding of a new study by Haas Lecturer lecting data. They started with the Leadership Direc- Paul Jansen and Nora Silver, adjunct professor and tories database, examining the careers of Fortune 200 faculty director of the Center for Social Sector Lead- company CEOs and management team members, as ership. Their research—the result of observing the ca- well as a random sample of 300 elected and appointed reer arc of more than 2,000 executives—showed that public sector officials (from federal to state), top non- holding diverse roles in a wide variety of organizations profit sector 100 foundation presidents, and top 100 creates a strong foundation for managing the complex nonprofit executive directors. They supplemented leadership challenges of modern business. The report highlighted the work of many executives who led careers built not on a singular scramble to the top but a path that zigzagged up the mountain, enjoy- “There is no longer a stable career ing the view each step of the way. “A wide variety of experiences and organizations not only created a more marketplace. To have a great meaningful career, but it often creates more satisfied people,” said Silver. career you sometimes need to get Alberto Ibarguën, for example, is the former pub- lisher of the Miami Herald who also serves on the out of your comfort zone.” board of PepsiCo and American Airlines. More —Nora Silver, faculty director, Center for Social Sector Leadership recently, he was appointed CEO of the John and James Knight Foundation, a large nonprofit designed to create engaged communities. Ibarguën said his career that dataset with public data, including online re- was guided by curiosity rather than Machiavellian in- search and bios on company websites. tent. “I never had a master plan,” he confessed. “I built The data revealed that many larger firms—such as on myself, thinking about what kind of activity this Cisco, Goldman Sachs, and Bank of America—actively new role would engender, would it allow continuous encourage cross-sector experience as they groom engagement with the community, and whether it is an future leaders, suggesting that the nature of careers organization I might want to lead someday.” themselves is evolving. Being able to see through the Multisector experiences help build a wide profes- eyes of others leads to more informed and empathic sional network which “helped to create a flow of very leaders, Silver said. interesting opportunities,” Ibarguën said. Exposure to But there may be downsides. The number one con- a wide range of leaders and problems is becoming an straint cited by leaders was time. A cross-sector career essential executive skill, he noted. may also not allow the deep technical and professional Experience in varying sectors also creates more in- understanding of an organization that the singular de- ternal satisfaction. Roger Ferguson was an attorney votion to a field or company provides. Those who’ve and business consultant who later became vice chair- grown accustomed to the sometimes lucrative sala- man of the Board of Governors of the ries in the private sector may be discouraged by the System and headed the insurance company Swiss Re. comparatively skimpy compensation packages from a More recently he became CEO of the Teachers Insur- nonprofit organization. ance and Annuity Association–College Retirement But those may be small sacrifices. “There is no Equities Fund (TIAA), a nonprofit retirement pro- longer a stable career marketplace,” Silver noted. “To vider for people who work in the academic, research, have a great career you sometimes need to get out of medical, and cultural fields. your comfort zone.”

ILLUSTRATION BY DAN PAGE 10 BerkeleyHaas Summer 2016 11

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In the tech world, the most successful companies have Engineering and Berkeley-Haas’ Holly Schroth. a firm grasp of both the science behind their offerings THE BERKELEY Students will choose between two tracks, either and the management necessary to scale them up. But ADVANTAGE business and electrical engineering/computer scienc- it’s not often that one person can straddle both worlds, es, or business and industrial engineering/operations navigating smoothly between engineering and busi- M.E.T. is a collaboration research. Another benefit of the new program: first- ness to drive innovation. between two of the country’s year students are admitted to Haas. Current Berkeley- Now, a group of top students applying as under- top-ranked schools, Haas undergraduates begin classes after they are ad- grads to Berkeley this year will be the first to graduate positioning students to mitted for junior year. with this one-two punch: degrees in both engineering make significant strides in technology innovation. Berkeley Engineering and Berkeley-Haas maintain and business. strong ties to Silicon Valley and other innovation hubs A collaboration between the College of Engineering worldwide, a geographical advantage that will help and Berkeley-Haas, the new Management, Entrepre- BERKELEY-HAAS grow the new M.E.T. program. neurship, & Technology (M.E.T.) Program is designed “We’re launching this new degree smack-dab in the for students who want to start companies or become center of the Bay Area, a major driver of world technol- innovative leaders within existing ones. Students who # ogy,” Lyons says. “No other program can offer that kind enroll can earn a bachelor of science in both engineer- 2 of advantage.” ing and business over four years. BUSINESS SCHOOL M.E.T. will address a problem businesses face when “The long-term purpose of this degree is to develop they hire: candidates are either strong in engineering leaders with an integrated mindset and to give them or business, but rarely both. the tools to address our society’s biggest challenges,” BERKELEY ENGINEERING “Our industry partners tell us they face a significant says Haas Dean Rich Lyons. “The M.E.T. program will gap in their search for talent,” says S. Shankar Sastry, greatly expand students’ capacity to shape a future dean of the College of Engineering. “Those with tech- that we can’t even conceive of today.” nical backgrounds need the expertise to bring a great Take, for example, dual-degree holder Gleb Bud- # idea to market, while those with business backgrounds man, BS 95 (Mech. Eng.), MBA 99, who transformed 3 ENGINEERING SCHOOL must have a stronger grasp of the technologies that the world of cloud storage in 2007 with the online- drive innovation. We developed M.E.T. with Haas to backup service Backblaze. The company’s custom- Based on U.S. News close that gap.” built servers rival cloud storage offered by behemoth and World Report Students will also have access to resources at Haas Amazon and others and these days, the profitable com- and the College of Engineering—such as startup incu- pany is the world’s lowest-cost cloud storage for per- bators like the Berkeley-Haas Entrepreneurship Pro- sonal or business use. BERKELEY-HAAS gram and the Sutardja Center for Entrepreneurship Alumni donations catalyzed the M.E.T. program, and Technology, as well as alumni networks and Sili- which launches in Sept. 2017 and will enroll about # con Valley internships. All these resources will sup- 30 students in its first year, a tight cohort that will 1ROI port the development of professionals who can ap- work closely with faculty and each other. for undergrad proach tough problems with a fresh perspective. The key differentiator for the Berkeley-Haas pro- business degrees The UC Berkeley application process closes on Nov. gram: Both undergraduate programs hold top-tier na- 30, 2016, for fall 2017 freshman admission. Applicants tional rankings by U.S. News & World Report. Based on PayScale’s are able to mark their preference for this program and The M.E.T. curriculum will include a range of liberal annual report the track of their choice on the Berkeley application. arts, engineering, and business classes taught by fac- covering a 20-year —Kate Madden Yee ulty including Claire Tomlin and Ken Goldberg from return on investment

12 BerkeleyHaas Summer 2016 13

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Imprint Energy’s ultrathin, flexible battery, The Lily Camera is the world’s first throw- Mentive brings face-to-face learning to The Eko Core Digital Stethoscope ampli- novel for using a rechargeable zinc polymer and-shoot camera. The waterproof, por- online courses by pairing small groups of fies heartbeat sounds while also allowing instead of lithium, is revolutionizing the table, easy-to-use drone takes HD pictures students with knowledgeable mentors. physicians to record, analyze, and share wearable and Internet of Things markets, and videos (with audio) and flies itself using Classes, offered in various time zones and these sounds via smartphone or tablet, including wireless wearables, sensors, GPS and computer vision to follow whom- languages, focus on programming and will offering greatly refined cardiac diagnoses. smart tags, medical devices, and more. In ever is carrying its small tracking device. later expand to more topics. While most Eko’s FDA-cleared and HIPAA-compliant 2015, MIT Technology Review named it one CO-FOUNDERS Lily has already amassed $34 million in online courses have completion rates under platform is being used at over 400 institu- CO-FOUNDERS of the “50 Smartest Companies.” presales (at $899 per device) and will ship 10 percent, 75 percent of Mentive students tions nationwide and by clinicians around this year. Four of the company’s investors successfully complete their courses. Mentive the world, most recently in remote areas CO-FOUNDERS High school classmates Brooks Kincaid are Berkeley alumni. recently created an online coding boot camp of Haiti thanks to a partnership with IBM and Christine Ho reconnected in Haas’ CO-FOUNDERS for $229, compared to $1,000 to $9,000 for and Partners in Health. The Eko Core was Cleantech to Market course, where Antoine Balaresque fell in love with similar multiweek programs. featured in Time as a Best Invention of Kincaid was assigned to commercial- computer science while at Berkeley and 2015 and awarded the American Heart As- ize Ho’s battery technology. While Ho took as many classes as he could while Jonathan Heyne conceived of Mentive dur- sociation’s Emerging Technology Award. Antoine Balaresque, focused on science and experimentation, pursuing his degree in business. He met ing a Haas independent study and reached Jason Bellet, BS 13 Kincaid, who has a bachelor’s degree Henry Bradlow in a class organized by out to Berkeley Prof. Armando Fox, a thought BS 14 Connor Landgraf devised the idea for a Christine Ho, BS in management science and engineer- the College of Engineering’s Sutardja leader in online education, for feedback. more precise stethoscope while a senior 05, MS 07, PhD 10 ing from Stanford, helped raise money, Center for Entrepreneurship & Technology. Together, they launched a successful pilot studying bioengineering at Berkeley. Jonathan Heyne, (Material Sci. & Eng.) pursue licensing deals, and establish an The two worked on a couple of projects with Fox’s MOOC (massive open online To turn his concept into a company, he intellectual property position and strategy. together and after graduation, when MBA 15 course) on edX. They then welcomed a third knew he needed Jason Bellet’s business “I was able to talk the talk with investors, Balaresque had the idea for Lily, the pair co-founder, Mauricio Barrera. Working out acumen and Tyler Crouch’s mechanical customers, and partners,” says Kincaid. collaborated again to build the drone. One of SkyDeck, UC Berkeley’s startup accelera- engineering skill set. The trio was a part “The large majority of our early conversa- Henry Bradlow, BS of Balaresque’s roles was to launch and tor, the business and engineering sides of of Berkeley’s accelerator SkyDeck, where tions were with highly technical strategic 13 (Elect. Eng. & market Lily. Though Balaresque isn’t as Mentive are closely integrated. “Generally, Tyler Crouch, BS 14 they met investors and received advice investors and R&D engineers who worked Comp. Sci.) advanced a coder as Bradlow, the ability business needs or goals drive product (Mech. Eng.) about regulatory and financing issues. at potential customer/partner companies. to navigate the worlds of both engineer- design, which in turn drives the engineer- The business and engineering sides of Eko Brooks Kincaid, These led to development agreements ing and business proved crucial for Lily’s ing work,” says Heyne. “However, limited work in tandem at all levels—from prod- Armando Fox, PhD MBA 11 that had important strategic and financial growth. “Business people and engineers resources and time constraints lead to uct development to platform implementa- 98 (Comp. Sci.), implications. Christine’s technical depth often don’t understand one another. The Berkeley Professor constant communication between busi- tion to customer service, says Bellet. “As and leadership skills made these collabo- culture of both disciplines is different,” ness and engineering in order to find the co-founders, Connor, Tyler, and I ensure rations successful.” says Balaresque. “I could speak engineer- most cost-effective solutions to any issue that the feedback the sales team and I ing and that was extremely valuable.” we’re trying to tackle.” Several of Mentive’s receive from our customers is funneled lily.camera mentors are Berkeley students or PhDs, and Connor Landgraf, directly into improving our platform,” he Haas alumni have helped with introduc- BS 13, MEng 14 says. “That’s why a founding team consist- tions to potential investors and corporate (Bioeng.) ing of technical and business talent is customers and partners. essential.” mentive.co ekodevices.com

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CONFIDENCE WITHOUT ATTITUDE November of last year, Navy and played a key role Holistic preserving more than in launching the Piperlime Investment 1,400 units around the brand, for which she di- Star Performer Ari Beliak, MBA 10 city. It went smoothly in rected marketing, Koerner Senior VP, Bank of part because the bank says she’s delighted by the A shareholder mindset and operational America Merrill Lynch treated it as one large challenge of finding her San Francisco project, rather than own way. excellence form a class act several small ones, an “Building a brand approach that’s definitely from scratch and creat- Sangeeta Desai, BS 98 not the norm, according ing something is really Group COO & CEO of Emerging Markets, FremantleMedia to Beliak. exciting,” says Koerner, A project of this scale who launched Bezels also took some serious & Bytes in 2015 with Confidence Without Sarah Shapiro. Products When “American Idol” crowned its 15th and final champion in April, Attitude. Indeed, Haas’ include bracelets and Sangeeta Desai was unfazed by the show’s final curtain call. It was, Defining Principles have pendants that slip over perhaps, an unusual reaction given that the company where Desai served as touchstones fitness trackers and smart serves as COO, FremantleMedia, was the show’s producer and owed for Beliak as he’s moved watches, cases for phones much of its early success to the hit singing competition. forward in his career. and tablets, and add-ons In some ways, she had been working toward this moment since early Those who expect “If you’re not thinking like charms and tassels. 2013, when she joined the London-based subsidiary of RTL Group, bankers to be conven- creatively, you’re going to Bezels & Bytes won a Europe’s biggest entertainment company. FremantleMedia leaders tional haven’t met Ari stagnate,” he says. “And 2016 Women’s Health had known that the business needed to expand into new markets, new Beliak. He was the key using my skills to give award and has been platforms, and new types of content—and Desai is leading that charge. driver in Bank of America back to the community? featured in publications “We needed more balance,” says Desai, who also serves as CEO of Merrill Lynch’s funding of That’s what makes the including O, the Oprah FremantleMedia’s emerging markets business. Other popular titles the largest affordable work worth it .” —KMY Magazine. that the company creates, produces, and distributes include “X Factor,” housing project in The wearable tech “America’s Got Talent,” and “Family Feud.” During Desai’s tenure, history, the San Fran- market is projected to FremantleMedia has made key hires in the U.S. and U.K., acquired A Market cisco Rental Assistance for Style reach $14 billion in global developers of scripted dramas in Scandinavia and Italy, invested in Demonstration. revenue in 2016, say ana- two companies in France, and bought a production company in Israel. San Francisco’s Melissa Koerner, lysts at CSS Insight, and FremantleMedia now has a presence in 28 countries. affordable housing stock BCEMBA 10 $34 billion in 2020. With “We’re by no means done,” says Desai, “but we’ve got a strategy that’s has degraded over the Co-Founder, Bezels & Bytes, Koerner starting to work.” years, with many of the Bezels & Bytes aims to create a brand Born in London, Desai spent her childhood in Dubai, Sri Lanka, and buildings rife with mold, San Francisco that speaks to women Oman. “Coming from a small place like Oman, which was very sheltered, rodents, and leaks. So in who are fully engaged to a place like Berkeley was mind-blowing,” she recalls. 2012 Mayor Ed Lee with modern technology At Haas, she discovered investment banking and the world of big-ticket decided to transfer but don’t want to sacrifice M&A. Her first job was with J.P. Morgan in Manhattan. After earning an ownership of the city’s style to utility. MBA from Wharton in 2004, she moved to Goldman Sachs in London public housing units from “Women are more where she was introduced to the media and entertainment business. the S. F. Housing Authority powerful when they feel But Desai craved to be more than an outside adviser; she wanted to local nonprofit confident about how they to be the one making investment decisions. In 2005, she moved into developers: a great idea look,” says Koerner. private equity as a senior associate at , where she was on paper, but daunting She brings a marketer’s later promoted to principal. There, she was asked to spend three months in its logistics. passion for “understand- working on the transformation of one of the firm’s underperforming But Beliak likes a ing the psychological assets, HIT Entertainment, owner of the Thomas the Train toy challenge. “I was reasons people desire to “Starting a company is franchise. That led to a full-time job as COO in 2009. attracted to the project’s have or attain something” a lot like a scavenger At HIT, Desai reversed a plan under prior management to improve sheer scope and impact, to her new role as an margins by shifting all toy production in-house. Instead, she advocated and the opportunity to hunt,” says Melissa entrepreneur as well as for third-party manufacturing. She reorganized businesses by brands, execute it in a holistic Koerner, co-founder of a macro view of how to not function. And she restructured business teams. way,” Beliak says. Bank of the San Francisco-based run a business garnered Three years after Desai joined, bought HIT for $680 million in America Merrill Lynch Bezels & Bytes, an online from her studies at Haas cash. “People thought I was a bit crazy to leave Apax for a business that took on the $770 million company specializing in and Columbia. was declining,” she recalls. “But I was confident in my decision and it Sangeeta Desai, BS 98, is accessories for wearable helping build the worldwide venture—and not just “I have always admired tech devices. “There’s ended up being an incredible turnaround story,” says Desai. presence of FremantleMedia, as the lender, but also people who start some- FremantleMedia gave her another opportunity to play a significant the entertainment company an investor. In the end, no road map to getting thing from nothing and role in rewriting a business script for a global audience. Her ability to whose titles include “American the bank also provided that success.” bring a vision to life,” she think like a shareholder and execute operationally proved a winning Idol,” “Family Feud,” and $2.8 million for tenant But after an 11-year says. And now that she’s combination. “I love what I do and the content that FremantleMedia “America’s Got Talent.” services and $20 million career at Gap Inc., where one of those people? “I creates around the world,” she says. “I would be far less excited if we forgivable debt to the city. she served as marketing love having my hands in were producing golf balls.” —Krysten Crawford The deal closed in strategy manager for Old everything.” —AS PHOTOGRAPH BY FIONA HANSON/AP IMAGES FOR BERKELEYHAAS

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Elite Performer number of Pac-12 athletic the co-founder of QUESTION THE STATUS QUO departments, including the South Asian MBA Michael Sharf, BS 09 UC Berkeley. Bridge also Association (SAMBAA), Co-Founder and CEO, works with thousands she’s helping individuals BridgeAthletic of youth-sports athletes grow in their careers. Reality Check San Francisco around the world. SAMBAA fills a void in Sutter CEO balances company’s Sharf worked as a the professional sphere. financial analyst in Upon graduating from essence with innovation investment management Haas, Chakraborty at Goldman Sachs after discovered there was no Sarah Krevans, MBA 83 receiving his undergradu- group connecting South President and CEO, Sutter Health ate degree at Berkeley- Asian MBAs and busi- Sacramento, Calif. Haas, then focused on ness professionals. With entrepreneurship while an support from Berkeley- During Sarah Krevans’ first three months as Sutter Health’s MBA student at Stanford. Haas Alumni Relations, president and CEO, she spent half her time in the field, talking to “I think it’s incredibly im- SAMBAA was born and patients, families, employees, and physicians. She spent part of a portant to always chal- now seeks to mentor night shift with Sutter’s telephone operators, observed a surgery, lenge yourself to expand future leaders nationwide and interacted with staff at both small critical access hospitals Asked to describe an ac- as a person,” he says. (not just from Haas) who and large medical centers. complishment he’s proud Sharf anticipates understand South Asian Why? Because an organization’s leadership needs to ground of, entrepreneur Michael launching multiple business. its strategy decisions in the everyday, Krevans says. It’s this Sharf doesn’t men- companies throughout Chakraborty also chairs compassion that marks her leadership of the Northern California tion that he holds Cal’s his career and eventually SAMBAA’s Women’s not-for-profit health system and guides her to innovate while single-season scoring transitioning into being Leadership Network. Its staying true to the company’s aim to provide affordable health record in water polo or an investor. But for now, events help women learn care to a diverse population. that he represented the he’s pacing himself for a strategies for making sure It’s not surprising that Krevans is Sutter’s first female CEO. U.S. in over 50 interna- long and fruitful run with they receive the recogni- She grew up in a Bay Area family that has long been involved in tional competitions as a BridgeAthletic. “People tion their work deserves health care, and in her 20s she held a number of relevant jobs, member of the USA Water always ask, are we going and that they are unafraid such as working in care facilities for the elderly and for those with Polo team in 2010–11. to try to go public or sell,” to ask for the position and severe mental illness. By age 29, with an MBA and an MPH from Instead, Sharf, the he says. “We’re focused on package commensurate Berkeley under her belt, Krevans had been both deputy director 30-year-old CEO of building a great com- with their contributions. of the state of Maine’s Bureau of Medical Services and its acting BridgeAthletic, a company pany. If we have a great “South Asian women director of Medicaid. She spent the next 12 years working at that builds performance- company, we have myriad are trained to believe in Kaiser Permanente as a senior vice president and area manager training software, cites appealing options.” —AS karma, but the modern before joining Sutter Health, where she served in a variety of the 2015 rollout of the world doesn’t work that BridgeAthletic platform to positions, including COO, before assuming the helm. way,” says Chakraborty. the UC Berkeley athletics Supporting Krevans sees her role as helping to steward Sutter’s “We need to be able to say charitable trust in service of its patients, but also to encourage department. “We were ba- Success what we’ve done in a con- sically delivering a product transformation so that the organization’s mission remains vital Sangeeta Chakraborty, fident and goal-oriented to the place of its incep- going forward. MBA 06 manner. It’s critical to take tion,” says Sharf, who had “We care for people in moments when they’re vulnerable, Chief Customer Officer, your future into your own the vision for BridgeAth- when they need to have confidence that we’re helping them Ayasdi, Menlo Park, Calif. hands and be a strong letic while he was a Haas make the best decisions about their health,” she says. “And to do voice for yourself.” undergraduate, juggling this well, we have to preserve our roots while also staying open Trained as a computer a robust course load with to innovation.” scientist, Chakraborty over 30 hours a week of It’s an important balance, and one that health care has been learned how to negoti- sports training. He co- slower to embrace, Krevans says. Almost every other business ate for her own profes- founded the company in sphere has seen big shifts in how service is provided. sional success at Haas. 2011 with Nick Folker, an She’d like Sutter to continue to make its services more She found her calling in acclaimed strength and accessible and efficient, from changing how patients make business-development conditioning coach at Cal. appointments to opening “retail clinics” that care for those who and customer-focused Thousands of elite may not be seriously ill but still need an alternative to the hospital. positions, first in startups athletes and coaches “Simple things like being able to make an appointment and now as chief cus- now use BridgeAthletic’s with a doctor online can make a huge difference in a patient’s tomer officer for analytics technology platform to experience,” she says. Sangeeta Chakraborty software company Ayasdi. design, deliver, and In any case, Sutter Health’s very environment bodes well for its loves helping people suc- “I’m proud to influence monitor athletes’ training efforts to balance past and future. ceed. As a Silicon Valley the company’s success by plans. Clients include “Those of us who live and work in Northern California are executive, she helps cus- ensuring the customer’s elite customers like the Sarah Krevans, MBA 83, surrounded by unbelievable creativity,” Krevans says. “I’d like tomers find life-changing journey is successful and U.S. Olympic training is Sutter Health’s first to take advantage of that, both inside our organization and software solutions, such that they get measurable center, pro teams like the female CEO. outside of it. We can stay true to our roots but still have those as providing improved value from the software,” Oakland Raiders, and a breakthroughs.” —Kate Madden Yee care in hospitals. And as she says. —MR PHOTOGRAPH BY NOAH BERGER 18 BerkeleyHaas Summer 2016 19

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Beyond Yourself UPCOMING EVENTS haas.berkeley.edu/ Focusing on alumni/calendar Shahidah Abdul Rashid and Howard O, Berkeley-Haas Sowing Seeds of Innovation MBA 17s, co-created D!, an app provid- Mental Health Newly launched seed fund aids ing a mobile solution for dining out with Homecoming diabetes. D! received a $5,000 grant John E. Martin Fellowship sparks health care innovation October 1 Berkeley-Haas student startups from the Dean’s Startup Seed Fund, Berkeley powered by the Haas Fund. A personal loss prompted Berkeley China Shahidah Abdul Rashid, MBA 17, knows how difficult diabetes Michael Martin, MBA 09, to Summit can be. Her father has struggled with modifying his lifestyle to establish a fellowship intended October 9 manage the disease and has suffered serious health complications. to inspire innovation in the field JIM BLOCK Berkeley So she was especially motivated to co-design a mobile solution for of mental health. His father, diabetics to use when dining out. Abdul Rashid joined forces with Young Alumni John E. Martin, a Vietnam PHOTO: Blue & Gold Bash Howard O, MBA 17, and three fellow Berkeley students. veteran who struggled with October 22 The app, called D!, assists Type 2 diabetes patients by proactively post-traumatic stress disorder San Francisco providing diabetic-friendly meal options at restaurants—based on a (PTSD) and alcohol addiction, diabetes index they are developing. died in a car accident in 2013. 15th Annual The concept is sprouting thanks to a $5,000 grant from the Launched in 2015, the John Haas Gala Dean’s Startup Seed Fund. The $100,000 fund, announced last E. Martin Fellowship awards November 4 October, provides grants to early stage startup teams that include $10,000 each year to a full-time San Francisco Berkeley-Haas students. D! was among the first 10 recipients, student from Berkeley-Haas, awarded in December, which also included a wearable hand the university’s School of Public Evening with sanitizer, a platform for connecting consumers with farmers and Health, or its School of Social Dean Lyons & food producers, and a mobile app that empowers moms in India’s Welfare to start a business or Prof. Kristi Raube slum communities to deliver early literacy experiences to their kids. participate in an internship November 13 Ten more grants were distributed in April. devoted to improving mental Santiago, Chile Abdul Rashid says she and her teammates are using the money health care quality and access. for prototyping and testing. “Our idea, from conception to where “At the time of his death, Conference: The we are now with seed funding, would not exist if Haas did not have my dad had been sober for Intersection of such an innovative mindset in the classroom and beyond,” she almost a decade and had Technology and says. “I have nothing but confidence as we move from innovation earned a degree in addiction Accounting to entrepreneurship that we will be supported by the Berkeley counseling,” Martin says. “He Michael Martin, MBA 09 November 18 network.” used to always tell me, ‘You Berkeley San Francisco Another grant recipient, Saharnaz Safari, MBA/MPH 16, co- guys need to do something about health sphere. And it’s also a passion founded team Clima after witnessing parched farmland on a drive mental health’—and he was right.” for him. In January, he started a 39th Annual Old through California. Safari and Sohrab Haghighat, an aerospace The National Alliance on Mental Illness business called JINGO!, which offers a Blues Reunion & engineer, discussed affordable, practical solutions that could be estimates that one in four U.S. adults monthly subscription box of treats and Luncheon created using drones to help farmers. Clima aims to use fleets of struggles with a mental disorder, but the toys for dogs; the firm donates a portion December 8 drones to create rain and snow in drought-ridden areas. illness’s stigma can prevent people from of its proceeds to organizations that help Berkeley “The fund has been very important in helping us build a minimum seeking treatment. Many of these are animals in need. Based in Singapore, 18th Annual viable product,” said Safari, who plans to continue working on the veterans, Martin says. where Martin lives, the new firm reflects startup after graduation. “It also paves the path to receive additional “All over the Bay Area, there are his interest in holistic health. Berkeley-Haas funding.” vets who don’t have access to mental “My dad loved dogs, and in fact, one Celebration in The grants are part of a larger effort by Berkeley-Haas to health services,” he says. “If someone of the best ways to treat PTSD is with Silicon Valley strengthen entrepreneurship support for all of its students. has cancer or Type 2 diabetes, we don’t pet therapy,” he says. “Having a dog in February 1, 2017 “Our student entrepreneurs are already thriving within the think twice about getting them medical the house enhances people’s emotional Atherton Berkeley-Haas and Bay Area startup ecosystem,” says Dean Rich care, but that’s not the case when it welfare and physical health, and I wanted 15th Annual Lyons, BS 82. “This new effort will continue to build on and expand comes to mental disorders.” to create a company that fosters this that success, creating a new generation of leaders who will be mixing The first Martin Fellow was Danielle relationship.” Berkeley-Haas with alumni and giving back to the entrepreneurial ecosystem.” Spoor, MPH/MSW 16, who helped form With his business and the fellowship, Celebration in Berkeley-Haas will integrate entrepreneurial thinking throughout a mental health action coalition in her Martin aspires to follow through on San Francisco the student experience by pooling a variety of Haas resources hometown of Gualala, California. This his father’s urging to improve mental March 8, 2017 under a new umbrella organization called the Berkeley-Haas year’s recipient is Callie Ryan, MBA 1 7, health care. San Francisco Entrepreneurship Program (BHEP). who’s developing a business that will “I hope the fellowship will motivate Rhonda Shrader, MBA 96, will oversee all student-related Reunion Weekend not only raise awareness by sharing students to get involved in the mental April 28 30, 2017 services within BHEP. “We’re improving and redefining how we the stories of those coping with mental health field—even to make it an area Berkeley engage with the entrepreneurial needs of our students,” Shrader illness while living on the streets but of focus at UC Berkeley,” he says. “There says. “Through BHEP, we will continue to support students who also raise money toward food, shelter, are business solutions to some mental Remain a Student Always are interested in entrepreneurial goals that range from participating clothing, or whatever they need most. health issues, and we want to provide with videos of Berkeley- in their first hackathon to accelerating a startup to seed funding.” Entrepreneurship, Martin believes, seed money to get new ideas off the Haas speakers at insights. —Charles Cooper is an under-utilized tool in the mental ground.” —Kate Madden Yee haasalumni.org. PHOTOGRAPH BY JIM BLOCK 20 BerkeleyHaas Summer 2016 21

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Get involved with an alumni chapter in your area: Haas Worldwide Events haas.berkeley.edu/alumni/community/chapters.html

Annual Alumni Conference HAASx Talks 20th Annual Women in Leadership Conference 1 Speaker Staci Slaughter, EVP of communications and senior advisor to the CEO, SF Giants 2 Cindy Chang, EMBA 15, and Tamao Nakahara 3 Franklin Russell, MBA 16, and Freya Lee, MBA 17 4 Bernadette Geuy, MBA 12, and 1 2 3 4 Angela Taylor, MBA 11 Dean’s Speaker Series 5 Danae Ringelmann, MBA 08, Indiegogo co-founder 6 Dr. Robert Lustig, founder, Institute for Responsible Nutrition, and pediatric endocrinologist, UCSF 7 Ursula von der Leyen, Germany’s minister of defense 8 Scott Galloway MBA 92, founder and chairman, L2, and 5 6 7 8 clinical prof.,NYU Stern 14th Annual Haas Celebration in SF, with Energy Institute (EI) at Haas 9 Featured speakers James Cook, MBA 99, Stephanie Greene, MBA 12, Sheldon Kimber, MBA 0 7, and Brenda LeMay, MBA 01 10 Karen Melzer-West, BS 80, and Portia Meneau, MBA 10 9 10 11 12 11 Prof. Severin Borenstein with Irene Liang and Peter Kralev, MBA 17s 12 EI’s Beverly Alexander and Prof. Catherine Wolfram Alumni Conference & Reunion Weekend 13 Speaker Steve Blank 14 Carla Mays and Melissa Wong, BS 01 15 Dean Suzuki, MBA 69, and 13 14 15 16 David Sherman, MBA 85 16 Katherine Cope, Yuka Itami, Christine Izaret, and Jennifer Freas, all MBA 01s 17 Marco Gottini, Daphne Luong, Patanjali Chary, and Amar Parmar, all BCEMBA 11s 18 Susan Cronenwett and Helen Young, MBA 91s Alumni Insights 19 Jennifer Eccles and Gregory Jackson, MBA 86s Enlightening presentations cap a valuable Alumni Conference 20 Anshu Bahadur, Steve Hart- 17 18 19 20 man, Mani Ramasubramani, and Mark Osterhaus, all BCEMBA 06s HAASx continued its tradition of short yet substantial presenta- ideas, not just passion. The other speakers were: Alex Abelin, BS 05, 21 Pareen Shah, MBA 06, and son tions. Eleven alumni talked about the future of work and personal CEO & co-founder, LiquidTalent; Antoine Balaresque, BS 13, CEO Undergrad Commencement robotics, the trials and joys of entrepreneurship, facing fears, women & co-founder, Lily, Inc.; Kevin Brown, MBA 96, CEO & co-founder, 22 Speaker Kevin Chou, BS 02, in the workforce, fair trade, and how the Internet of Things will in- Innit; Aaron Dallek, BS 06, CEO & co-founder, Opternative; Moses founding CEO of Kabam fluence food. Marcos Kulka, MBA 01 (above), the CEO of Fundación Lo, MBA 15, CEO & co-founder, Xendit; Laurie Peterson, MBA 11, MBA commencement Chile, talked about how his native Chile is questioning the status founder, Build & Imagine Toys; Paul Rice, MBA 96, president & CEO, 23 Student speaker Luis Bellon, quo in the realm of natural resources—despite environmental chal- FairTrade USA; Kakul Srivastava, MBA 01, VP product management, MBA 16, chopped off his ponytail on stage lenges. His presentation invoked another HAASx speaker, Scott Ad- GitHub; and Lisen Stromberg, MBA 91, CEO, PrismWork. Watch all of 24 MBA speaker Carrie Dolan, ams, MBA 86, the creator of Dilbert, who advocated pursuing good the presentations at insights.haasalumni.org/haasx2016. 21 22 23 24 BS 8 7, MBA 9 7, CFO, Lending Club

22 BerkeleyHaas Summer 2016 23

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View a map of Berkeley-Haas in Wine Country: Haas Alumni Notes haas.berkeley.edu/groups/alumni/community/winemap.html

ALUMNI NEWS Accolades and Books UNDERGRADUATE recently received notice passion. I recently started care delivery models. of a matching grant from a company called RTRO Knowledgent has recently 1950 the Arcus Foundation. The Energy that is focused been named one of the Alumna Leads sees over 5,500 employees Medal of Honor Creative People in first $25K in accumulated on helping commercial 20 most promising health MBA Admissions and the treatment of more Business list “for seeing Mimi (Mary Renard) Knox, individual donations will building owners ‘Do care analytics solutions than 5 million patients the people behind the of Walnut Creek, Calif. be matched. Please help the right things in the providers. My focus is to reports, “After a highly annually. She started code.” Srivastava is us fulfill our matching right order.’ We help our help our clients apply successful 65th Class grant by donating to this customers sort through leading-edge big data her health care career at finding ways to extend Reunion at the Claremont Genentech, part of the the code-sharing unique national cause the enormous list of and analytics technolo- Country Club Big Game for youth. Visit www. energy savings options. gies to support strategic Roche Group, eventu- community beyond Friday, the Class Council ally becoming senior VP engineers working clubfunder.org for more We evaluate a build- business transformation. already has plans under details. Thank you.” ing from top to bottom, “Before Knowledgent, and U.S. business unit together on open-source way for the Fall of 2018 looking at every device I’d been working in head for immunology and projects. Says FastCom- reunion.” that uses energy to help health care for more ophthalmology. Her work pany, “She’s helped our customers make than 15 years where the with that team in driving introduce such approach- 1956 Cal Homecoming sure they are getting the combination of my culture change for strate- able features as word 60th REUNION 9/30 – 10/2 most for their invest- Justin Barnett, BS 79, honored with scouting’s highest finance degree from Vreij Kolandjian, MBA76 Morgan Bernstein, MBA 09 gic advantage comprises a processor-style editing ment in energy reduc- volunteer award Haas, my time spent in case study written by Haas Vreij Kolandjian, tools and easier ways for tion. Most buildings can financial services after Morgan Bernstein, upgrade their systems for assisting three Scouts come a PCC (Professional graduation, and the MBA 09, was recently Prof. Jennifer Chatman MBA 76, received the members to help others 1959 and published in Califor- Ellis Island Medal of improve their code.” and lower their monthly to save a man’s life on the Certified Coach) with experience I gained by promoted to executive Richard (Rich) Tompkins, energy costs. My life is top of Mount Whitney, International Coaches building Austin Software director of Full-time MBA nia Management Review Honor earlier this year Watch her 2016 HAASx as part of the Berkeley- talk, “Fear: A Beginner’s of Oakland, Calif., who has filled with opportunities Calif. The Scouts received Federation. I feel blessed Foundry into a thought Admissions, overseeing from the National Ethnic been providing real estate to help my friends and the Medal of Honor for to be able to help leaders leader in software the recruitment and selec- Haas Case Series: cases. Coalition of Organiza- Guide,” from the Alumni expertise in California and family by contributing my saving the man’s life.” realize their passion in engineering methods tion of Haas MBA stu- haas.berkeley.edu. tions (NECO). The award Conference at insights. Hawaii for more than 50 knowledge and energy to pursuit of their goals. My and practices has dents. She has worked for honors individuals for haasalumni.org/ years, writes, “Go Bears!” their success.” 1980 husband and I have fi- allowed me to ‘cross the haasx2016. the admissions team since Creative Invest- their accomplishments Ed Fineman, of Burl- nally landed at the coast aisle’ in health care 2011. Previously, Bern- ment Strategies in their field and inspired 1960 Gary Rinehart, BS 60, with ingame, Calif., reports, full time. I am looking organizations between service to the nation. Charles B. Hall, founder his wife, Sharon “Nancy, BA 81 (political forward to connecting business and IT. The flood stein worked on strategy with other Monterey of data from clinical, and marketing for eBay’s Kolandjian is the retired and president of CLUB- science), JD 86, and I are president of Houston- FUNDER®, forwards the Gary Rinehart, of Pied- so proud of our son, Grant Bay-area Bears.” financial, and social apparel category. She also ® mont, Calif., updates, “Re- led consumer marketing based Uncle Ben’s Inc., following: “CLUBFUNDER Fineman, BS 16, along and he’s currently a is a nonprofit organized tired as a lawyer, still going with the other graduates for InsideTrack. Bernstein as a pianist and author. My partner at Yellowstone to support Gay-Straight of the Haas Undergradu- takes over the helm from Alliance Club projects novel, Nude Sleeping in a ate program for graduat- Assistant Dean Stephanie Capital and part owner of Hammock, has been pub- Chung’s Gourmet Foods. in secondary schools ing this spring semester. Fujii, MBA 04, who left to and colleges. GSA Clubs lished. Title is the name of Upon graduation, Grant work at executive search Other recipients of this the statue sold at the San award include six U.S. submit their proposals will be joining Bain & firm Russell Reynolds. to www.clubfunder.org in Francisco Panama Pacific Company in its San Fran- presidents, Secretary of Exposition in 1915. She Javier Tenorio, BS 09 hopes of being awarded cisco office.” Book by William T. State Hillary Clinton, rested in Piedmont for 85 Woman of the Year grants (up to $250)—sup- Thomas May, BS 74 Ziemba, MBA 65, PhD 69 Nobel Laureate Elie South Bay port that’s vital because years. She’s now in London, Wiesel, Muhammad Ali, Alumnus Shines GSA Clubs Save Lives!®. owned by Andrew Lloyd 1981 Cal Homecoming William T. Ziemba, Webber. The story even 35th REUNION 9/30 – 10/2 and Rosa Parks. Quantitative research 1976 Cal Homecoming MBA 65, PhD 69, a At 32, Javier Tenorio, shows the presence of includes the UC School of professor emeritus of BS 09, was named to Business Administration. 40th REUNION 9/30 – 10/2 Widening the GSA Clubs in schools sig- the University of British the North Bay Business nificantly reduces suicidal Please see my website: 1982 Columbia, is the author of Coding Community Journal’s Forty Under www.garyspiano.com. behavior and binge drink- 1979 Lori Quitiquit-Hoffman, Great Investment Ideas, 40 list. The award honors ing among all students. Please call me if this may of Aptos, Calif., reports, be of interest. (It may be Our Defining Bill Reynolds, BS 82, with the 1969 Camaro he restored shortly a collection of articles young professionals for GSA Clubs also provide Justin Barnett, Principles “After more than 30 years only to other Old Blues.)” after graduating from Berkeley published in the Journal leadership in their com- a safe space for all of San Rafael, Confidence in HR and OD, I have be- ® Calif., forwards without of Portfolio Management panies as well as commu- students. CLUBFUNDER Attitude the following: Bill (Don Our Defining sources requires a from 1993 to 2015. The nity participation. Teno- 1961 Big Game Weekend Principles “Received the William combination of business Jennifer Cook, MBA 98 book draws on 40+ years rio is the controller of La 55th REUNION 11/18 – 20 Question the Silver Beaver Award from Reynolds Jr.) Status Quo and technology perspec- Jennifer Cook, MBA 98, studying the methods, Tortilla Factory in Santa the Marin Council of the Reynolds, of tives to transform raw head of pharma region results, and evaluation Rosa where he oversees 1966 Big Game Weekend Boy Scouts of America. Austin, Texas, data into information, of great investors. Topics all of the company’s announces, “A little more knowledge, and action. Europe for Roche, was 50th REUNION 11/18 – 20 The Silver Beaver is the named the 2016 Woman of include the effect of errors accounting operations highest honor bestowed than a year ago, I joined “Finally, I’d like to give an exciting a shout-out to the UC the Year by the Health- in means, variances and and is the project lead for by a local Boy Scout 1971 Cal Homecoming new company called Berkeley AMPLab for its care Businesswomen’s co-variances in portfo- Kakul Srivastava, MBA01 accounting-related Council to a volunteer. The award celebrates Knowledgent where I’m contributions to big data Association. Noted for her lio selection problems, system implementations 45th REUNION 9/30 – 10/2 stock market crashes Kakul Srivastava, and upgrades. An Iraq and recognizes Justin’s helping guide health care and analytics like Spark leadership, business-savvy organizations through and the Berkeley Data and anomalies, portfolio MBA 01, VP of product combat veteran, Tenorio 15 years of dedicated results, and commitment 1974 service to the youth of the dramatic changes Analytics Stack. I’m to inclusion, Cook runs theory and practice, management at code- is dedicated to the veteran they face as the industry always proud to be able sharing community Thomas (Tom) May, of Marin. Previous awards pharma operations in 28 evaluation theory, and community and sat on the include Marin Council shifts toward a focus to recommend solutions more. Learn more at GitHub in San Francisco, board of Swords to Plow- Foster City, Calif., writes, on patients, outcomes, that came from my alma countries with revenue “Doing the Right Things Award of Merit and the over $9.3 billion. She over www.williamtziemba.com. was named to Fast- shares, a Bay Area veteran’s National Medal of Merit and cost-effective mater!” Company’s 2016 Most rights organization. Charles Hall, BS 60 in the Right Order is my Lori Quitiquit-Hoffman, BS 82

24 BerkeleyHaas Summer 2016 25

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Haas Alumni Notes Save the date: Berkeley-Haas Homecoming, October 1

Undergraduate health care facilities. The 1988 purchase, fill out a lead and franchise tax 1997 called Usina Sao Fran- 2009 cont. results of a validation of form, etc.). disputes at the adminis- cisco, the pioneer of the Andrew Tai, of Irvine, Calif., this project were recently “Lots of life changes in trative level. That makes Green Cane Project. You reports, “Starting third published (March 2016) the past year: I got three Haas undergradu- can check out more about year as an attorney at in PLoS ONE (http://haas. divorced, moved to a ates on the management it at nativealimentos.com. Latham & Watkins LLP in org/29fgKjb) and was modern townhouse in a team of FTB’s legal br or at nativeorganicos. its Costa Mesa office. Vol- featured in the Huffing- great Atlanta neighbor- division. Rosalia and I com.br.” unteered over Christmas ton Post (http://haas. hood, and my youngest celebrated our 25th break at Christian Happy org/29i9Ifb). daughter leaves the nest anniversary last year, 2003 Home, a home for orphans this summer. Looking and we are looking Ilya Klets, of Danville, Ca- in Cambodia.” Christa Pedersen, of forward to starting lots of forward to watching our lif., see MBA 2010 notes. Blackhawk, Calif., writes, new chapters this year!” oldest graduate from 2011 “I imagine for the rest of high school this June.” 2005 this year and next, I’ll be Melissa (‘Em’) Medina, busy helping corpora- 1991 Cal Homecoming Jeff Anker, of Los Angeles, of Washington, D.C., an- tions implement the 25th REUNION 9/30 – 10/2 1996 Cal Homecoming who started working at nounces, “A new project new revenue recognition 20th REUNION 9/30 – 10/2 505 Games in Calabasas I have been working on Melissa Medina, BS 11, and Rep. Bruce Westerman Chris Carvalho, BS 88 standard or a new ERP as a senior brand manager, is the Congressional App system. Both have enter- Chris Carvalho, of San 1995 Jane Li, BS 9 7, with husband, announces, “Recently had Challenge, a congres- submissions, and 1,700 2012 George, and son, Tanner our second child, who is Gregg Solomon, BS 82 prise-wide implications Rafael, Calif., updates, Eleen Hsu Agustin, of sional initiative in which student participants from , of , now 5 months old (Emma), Krystie Mak and I’m looking forward “Since stepping down as Alameda, Calif., writes, members of Congress across the country. An writes, “It’s been an amaz- Jane (Liou) Li, of Boston, to go along with our Gregg Solomon, of New to it! I’m always happy the COO of Kabam, which “It’s hard to believe, but engage students in STEM awesome aspect is that ing first year in New York reports, “I have been at 3-year-old boy (Andrew).” York, announces, “I to hear from fellow al- grew from 25 people above I’ve reached my sixth education and computer this has great bipartisan City! I found my career co-founded Touchstone year of shop keeping at Monarch Partners Asset science by hosting an support (50 percent split) ums! My son is a sopho- a dim sum restaurant to Management since 2010. calling in brand consult- Group, LLC, a private more at UC Berkeley now. more than 700 people and Modern Mouse, a little app competition in their and it aims to engage ing at Interbrand, where indie boutique in We manage money for districts. As the congres- equity fund placement Go Bears!” $360M in revenue during 2006 Cal Homecoming Congress on technology I’m building brands that agent, in 2002. I am Northern California foundations, endow- sional affairs director, I issues while address- my tenure, I have been ments, corporations, and 10th REUNION 9/30 – 10/2 have the power to change happy to report that working with a number of selling handmade goods work with members of ing STEM diversity. To 1986 Cal Homecoming public entities. We special- the world. As someone business is good. startups. I recently joined by local and independent Congress and spearhead celebrate the end of the who has always enjoyed “My wife, Leslie, and 30th REUNION 9/30 – 10/2 artists. It’s been equal ize in small- and mid-cap this competition across 2015 competition, we the board of ROBLOX, the investing. My husband and 2008 giving back to the com- I have three sons and largest kid/tween gaming parts fun, rewarding, and the U.S. hosted the House of Code munity, I recently started are happy to report that mind-bogglingly crazy to I have a 5-year-old son “Wrapping up its sec- Reception on Capitol destination with more and we live in Boston.” volunteering as a mentor at our oldest, Daniel, got than 20 million monthly learn the ins and outs of ond year, the App Chal- Hill. For the evening, we Essay Busters, a nonprofit married on April 16, 2016, retail and being a small lenge had 116 members turned the House of unique visitors.” educational organization to Lucy Hayes. Daniel’s business owner. of Congress participate Representatives into that gives underprivileged wedding party comprises William (Bill) Gardner, BS 95 “My husband, Jimmy 2001 Cal Homecoming from 32 states, 500 app the House of Code! his two younger brothers, Agustin (BS 98 in 15th REUNION 9/30 – 10/2 Matthew (who now lives William (Bill) Gardner, of electrical engineering), in San Francisco) and Davis, Calif., notes, and I were blessed with Brian (who is a college “Earlier this year, I was our second baby girl last 2002 freshman). In my spare appointed as the director year. Maya just turned 1 time, I enjoy refereeing of the Franchise Tax and Zoe is 3.5 years old. soccer matches and will Board (FTB) Settlement Both are sweet, fun- be refereeing this fall in Bureau, which negotiates loving goofballs who help my third college soccer settlements in personal us remember to take the season.” and corporate income time to enjoy life and Kim Carter, BS 86 each other.” 1985 Our Defining Jaime Aparicio, BS 08 Kim (Crossley) Principles Douglas Schuler, Our Defining Carter, of Los Confidence Jaime Aparicio, of Mexico of Houston, Principles without Altos/Palo Alto, Attitude City, announces, “I cel- Texas, now as- Beyond Stacy Williams, BS 88 Yourself Calif., writes, ebrated my third anniver- sociate profes- “Hello, Fellow Stacy Williams Sutton, sary working for Easy Taxi, sor of business Bears: I have started my of Atlanta, announces, “I Latin America’s first and and public policy, second career, combining ran my digital marketing largest car booking app. and his colleagues at my previous experience Rice University developed agency, Big Drum After launching operations and education in finance from the ground up in a shipping container- and construction with (formerly known as Work in Healthcare? Jacqueline Leao, BS 02, Argentina and taking the based unit for sterilizing real estate. I am looking Prominent Placement), medical instruments in for nearly 15 years before and niece Elisa Leão Costa app to the country’s three The Haas Healthcare Association (HHA) facilitates networking to reconnect with class- Gonçalves largest cities, I moved to low-resource settings mates and other alumni recently selling it to a among students and alumni interested in the industry. Led by such as off-grid areas larger agency, Nebo. I am Mexico to manage opera- to help in any way that I Jacqueline (Barros tions for the northern Latin Haas students, the HHA collaborates with the School of Public in developing countries. can. So if you or someone now senior director of Dias) Leao, of Sao Paulo, Health, the Masters in Translational Medicine program, and Their sterile processing conversion there—my American region, including you know is transition- Brazil, reports, “I have Mexico, Panama, Costa others at Berkeley. unit addresses the prob- ing/moving, please give team uses conversion been working for Native lems of surgical site in- rate optimization Rica, and Venezuela. Three Join the UC Berkeley Healthcare Alumni LinkedIn group (haas.org/healthcare-LI) me a call at 650-208- Organic Products as the e- years in, I continue to learn fections that cause pain 5516 or visit AgentKim- strategies to encourage commerce manager since or contact Shanna Hoversten, MBA 17, VP of alumni, at shanna_hoversten@mba. and occasionally death to more website visitors to and am enjoying shaping berkeley.edu. Carter.com. I’d be more 2012. The company be- urban mobility in Latin patients and are promi- than happy to help. Hope take the action we want Eleen Hsu Agustin, BS 96, with husband, Jimmy, and daughters, longs to an organic sugar Shown: Suraj Patel and Grace Lesser, MBA/MPH 16s, and Ramya Babu, MBA 16 them to take (make a America.” nent in low-resource to hear from you soon!” Zoe and Maya mill company in Brazil

26 BerkeleyHaas Summer 2016 27

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Check out the Berkeley-Haas Marketplace for deals from alumni Haas Alumni Notes companies: haas.berkeley.edu/groups/alumni/marketplace/

MBA cont. Always,’ align with my life wife of 34 years, Alison 1971 Helping assemble small California Magazine, and 1976 1979 assessment of a 600-km, 1986 philosophy. Haas chal- Teeman, is the firm’s CFO fleet of liquefied natural other activities. Previ- Grant Wong, of Oakland, 220-kilovolt transmission lenged me to take risks, and manages the gas supertankers in JV ously, Ernie served on the Calif., announces, “I line in the Amazon Basin. gave me the confidence residential division. Our with General Dynamics CAA Board for four years. retired after working 43 It will be built between to achieve my dreams of offices have always been and Cheniere’s mega-LNG Ernie has also been years at the same engi- the cities of Moyobamba finishing college despite in Berkeley and for 46 plant in Sabine Pass, active with the Berkeley- neering company in San and Iquitos and will cut life obstacles, taught me years, right on Telegraph La., to reduce European Haas Alumni Network, Francisco. I graduated through 480 km of virgin how to step outside my Avenue.” dependence on Russian serving as president of from Cal BS 64, MBA 76, forests, opening a way comfort zone, and showed natural gas. the Los Angeles Chapter and worked on many of for illegal loggers, new me how much more there 1969 “Over the years served twice. Ernie served on Berkeley’s building proj- settlers, gold seekers, is to learn. As an alumna, on Dallas mayor’s Task the reunion committee in ects, including the Haas commercial hunters, etc. I’m more than excited to go Force on Capital Forma- 2013 for his MBA class School of Business at the Only the right of way for back for another enriching tion. Dallas City Council and has been a consis- time Raymond Miles was the line and the service experience!” appointee. MLK Commu- tent donor to the Haas dean. roads will destroy more nity Center Board and Annual Fund. President of “Last year, I finished than 1 million tons of Human Services Commis- 24-Hour Medical Staffing trees. The advance of new my book project to trans- Paul DeMuro, MBA 86 MBA sion. Dallas County Services, a health care late the Chinese classic settlers will destroy sev- Krystie Mak, BS 12 Garrett Vogel, MBA 71, at Treasurer’s Transition staffing company based eral million tons more. sister’s house in Bahamas novel Shui Hu Zhuan into Book by Tom Metz, MBA 79 Paul DeMuro, of Fort Lau- high school students the 1963 Team and Citizens in Los Angeles, he and English, 70 chapters, 600 “I am working for derdale, Fla., of counsel in Advisory Board. District his wife, Becky, reside in environmental NGOs that essential writing tools to G. Michael (Mike) Garrett Vogel, of Dallas, pages. My book is called Thomas Metz, of Seattle, the Fort Lauderdale office Commissioner–Boy Rolling Hills Estates. oppose the project and tackle the college admis- Yovino-Young, of Texas, and Lincoln City, Band of Brothers, Saga at announces, “My new book of Broad and Cassel, has Scouts of America. we hope to convince the sions process. It’s been Oakland, Calif., reports, Ore., writes, “After gradu- the Water’s Edge. I am the has just been published. been named a voluntary Advisor, operative, and government to stop it such a rewarding experi- “Celebrating 56th year as ation my wife, Anita DeAr- fourth translator of this The title is Perfect Your associate professor of delegate to/for various because there are other, ence helping my students real estate appraiser, mond, BS/MBA 71, now book, but the first Chi- Exit Strategy—7 Steps to public health sciences at Democratic Party can- less expensive solutions to find their voices.” president of Yovino- deceased, and I left the nese. The first was Pearl Maximum Value. The book the University of Miami, didates and hierarchical give electricity to Iquitos. Young, Inc. with Lewis Okser, MBA 69 Bay Area and went back S. Buck in 1933. Anyone advises entrepreneurs, Miller School of Medicine. organizations. Co-founder But it is a $500 million in- Amy Ticsay, of San Jose, 10 professionals, slowly to Dallas to take care of interested, I can email CEOs, and business own- and board member of vestment that has already announces, “I was offered moving into retirement Lewis Okser, of Our Defining family matters. But our this book to you. Email ers about how to develop a Principles private foundation. been given in concession admission to Berkeley- and grooming next Brooklyn, N.Y. hearts remained.” He me at gylwo@hotmail. sound exit strategy for the Question the “Finally sold my mod- to a Spanish company. So Haas Evening & Weekend generation of Cal grads to announces, Status Quo continues, “Professional com.” eventual sale of their com- est Texas Hill Country it is going to be difficult. MBA, the #1 Best Part- take over the business: “My family has boot camp at two of the pany. The book describes ranch. I’m a rare species: “One of my daughters, Time MBA Program. Berke- Diana Yovino-Young, BA opened, at our then-Big Eight account- 1978 how to improve value, well-educated, financially Claire, got a Harvard MBA ley-Haas is a special place 89 (social sciences), and home, a rental location ing/consulting firms. reduce risks, unsolicited comfortable, widower and is now in Silicon Valley to me. What attracted me Tamara Spokane, BA 99 for films, video, fashion First, Deloitte consultant offers, and the nature of with no kids. Headwaters trying to give shape to a to Haas is that it embodies (human biodynamics). production, etc. The in Dallas. Founded what strategic value. Based on of Ecuadorian Amazon startup. My son, Arnault, is what’s important to me. I My services are mainly converted 7,000 sq. ft. to best of my knowledge the lessons I have learned by paddled canoe, small in the Central African Re- felt at home knowing that valuation of commercial, National Historic Cuyler/ was country’s largest from three decades of sell- motor vessel circumnavi- public working for United the Defining Principles, industrial, and special Mohawk Church is located single-owner CPA/con- Leslie William Perttula, MBA 73, ing companies, the book gating Black Sea ahead Nations, where there is particularly ‘Students purpose properties. My in the Boerum Hill section sulting firm. Burned/ in the Panama Canal is available at Amazon of Brooklyn. The three- bailed out just before of Russian invasion of in both Kindle and print an uneasy truce between floor church has liter- Texas bank/real estate/ Crimea/Ukraine, cap- Leslie William (Pete) versions.” Thomas Metz is Christians and Muslims tained 50-foot blue water Perttula, of Piedmont, after a brutal civil war and ally more than a hundred oil bust of the 1980s. Had president of T.V. Metz & Co., Deb Siegle, MBA 86 pieces of high-end art, interesting part-time sail for week, solo night- Calif., updates, “Since I LLC. He has been a bou- a new president has just deco, and mid-century niche in receiverships, tracked jaguars with one retired from the College tique investment banker been elected. My son is a Deborah Siegle, of Business (marketing) liaison between the U.N. Our Defining modern furniture from long before Allen Sanford. Mayan guide, Lewis and for 30 years, specializing of Belmont, Principles Clark water route from at San Francisco State troops there and New Did you know? some of the 20th century’s Mostly SEC: one major in selling companies with Calif., an- Beyond most notable designers. financial crime case a Idaho to Pacific—all in the University in 2012, I limit strategic value, primarily in York headquarters; he did nounces, “I was Yourself Included are hundreds of year for 40 years. Thirty- last three years.” my teaching to five morn- Cheryl Fragiadakis, MBA 78 the technology, software, not want me to come to recently named decorative items from the seven convictions. Good ings a year at a private and service industries. visit him last year. Just too one of the Top 100 1973 university in Bucharest, Cheryl dangerous, he said.” Haas same period. The building reasons for other three. (Anderson) Our Defining Women of Influence in also houses hundreds of Fell in with investor Ernie Bumatay, of Roll- Romania. I will go there Principles Randy Wedding, of Pied- Silicon Valley by the Sili- for the fifth time in April Fragiadakis, Beyond redefined and pieces of realistic art. All group and co-founded ing Hills, Calif., has been of Barcelona, Yourself mont, Calif., retired from con Valley Business Jour- can be seen at www.mod- medical information elected vice president of 2016. After Bucharest the UC Office of the Chief nal. I was also a panelist transformed my wife and I will visit Spain, writes, erneamerica.com. Visitors management com- the Cal Alumni Associa- “Just started Investment Officer after for the first Town Hall welcome.” pany that became part tion (CAA) Board of Direc- Zagreb and three smaller 17 years of managing fixed held this year by the Na- innovation’s Croatian towns along the some new projects for of Affiliated Computer. tors. Founded in 1872, KIC InnoEnergy: helping income for the UC pension tional Women’s Business central role in 1970 Series of non-disastrous CAA represents nearly Adriatic coast. We visited and endowment funds. He Council (NWBC) to assess the Panama Canal on a new sustainable energy management Robert Klein, of Verdi, venture failures. 500,000 Cal alumni and ventures from Spain, is a lecturer in finance at how regional economies “Working on post- actively works to engage long weekend in Febru- the Haas FTMBA program. support high-growth Nev., writes, “Survived ary 2016 that included an France, Germany, Poland, education. Vietnam in the front seat MBA certificate at Cal. a broad alumni com- Benelux, and Sweden women entrepreneurs, Frequently mistaken for munity that supports the escorted trip to the jungle identify opportunities for of a helicopter (1968); sur- and a boat ride through connect with the U.S. and 1982 35th Reunion vived 29 years in middle retired faculty—GAG! university through more developing intrapreneur- future action, and build Currently, CFO of publicly than 90 alumni chap- the three locks on the April 28 30, 2017 relationships within the management with AT&T Pacific end of the canal. ship projects in European Read the new Haas history (retired); still operating traded marijuana dispen- ters, numerous events, organizations. Hope to regional economy. NWBC sary chain—some say student recruitment, We were quite impressed is a nonpartisan federal a private railroad car for to see the canal and connect with other Haas Jose Serra-Vega, MBA 82, at charter on AMTRAK after they are in the business, scholarships, Cal Discov- Jose Serra-Vega, of Lima, advisory council created haas.org/haas-history-book consider the huge alums in Spain!” one of the palaces of the tsars 30 years; still on the right but we put product in the eries Travel, Lair of the Peru, reports, “I am work- to serve as an indepen- size of the job that was in Moscow available on Amazon.com. side of the grass.” hands of the end-user. Golden Bear campers, ing on an independent dent source of advice and finished 102 years ago.” environmental impact counsel to the president,

28 BerkeleyHaas Summer 2016 29

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Got news? Submit it online at Haas Alumni Notes haas.berkeley.edu/alumninotes.

MBA cont. dates, “I became CEO of I was elected to move up that allows companies to “Our son, Oliver, is a cybersecurity company to serve a six-year term measure their employees’ sophomore at Berkeley RedsocksSecurity (www. on the Rutgers Univer- innovation mindset). High. We’re enjoying the Congress, and the U.S. redsocks.eu). We’ve been sity Board of Governors, “Additionally, I’ve been soccer, soccer, (and more) Small Business Admin- growing fast to about 50 which began July 1. The working with Girls in Tech soccer life, and look for- istration on economic people and won various Board of Governors is on some custom ‘boot ward to seeing you out on issues of importance to awards. We had a great the principal operational camps’ for women all over the pitch!” women business owners.” experience with our governing board of the the world (starting in India) kids (11, 14, 16 years university. Showing equal on topics like confidence, 1996 old) moving them from love for Haas, I returned leadership, and entrepre- 1987 30th Reunion Amsterdam to Seattle to Berkeley for my 25th neurship. If these topics April 28 30, 2017 for two months to attend reunion at the end of April are resonating with you, school there, while I was and connected with give me a shout! hweber@ on an IT security project many long-lost class- opportu.com.” Class of 1994 mini-reunion: Vanessa and Steve Lambright, 1988 Ker Gibbs, MBA 90, and Fed- at Microsoft. Kids loved it mates and friends.” Richard Hart, Milan Krajci, Clark Omholt, Emma Rosen, and and didn’t want to go back Portrait of Erin Fray, MBA 91, 1994 eral Reserve Chair and Prof. Cherie Hammer, MBA 93, and Craig Wood, all MBA 94s to Europe.” by Austrian painter Lisel Salzer Arturo Taboada, of Emeritus Janet Yellen one of NCEFT’s therapy horses Bruce Deaner, of Tokyo, which last year was from Their Own Humanity,” Albany, Calif. updates, “Two Japan, reports, “Haas and investments, but I also years ago I rejoined Turner two-year anniversary at named the world’s most was selected as joint win- Hanami Reunions Held livable city. In this past ner of the Fordham prize. spend a lot of time with Construction to head the NCEFT: The National in Tokyo: Haas alumni the American Chamber of Latin America + Caribbean Center for Equine decade, some of our Haas It appeared in the JAP and spouses gathered for friends paid us a visit and last year, volume 60. The Commerce in Shanghai, region, as VP and regional Facilitated Therapy in ‘hanami’ (cherry blossom which helps American manager. Since then, I’ve Woodside, Calif., working we hope more will visit article details some of the viewing) parties in Tokyo in the coming years. This ways our using technol- Kevin Brown, MBA 96 companies succeed in been living primarily in as the development this spring, with doz- China and promotes a Mexico City and traveling director. This amazing winter, I got the chance to ogy presents problems for ens in attendance. The travel to Silicon Valley on adolescents and young Kevin Brown, of Ather- positive business rela- between the Bay Area, nonprofit uses horses to first event was held at a ton, Calif., is CEO and tionship between our two New York, and all over provide rehabilitative business and I paid them adults. restaurant alongside the back by inviting myself to co-founder of Innit, an countries. I served on the Mexico. Also, recently wel- therapy to children, adults, popular Naka-Meguro innovative food tech com- Board of Governors for the comed our first grandson, and military veterans with their illustrious homes. 1995 River, with many attend- Milan Krajci organized pany based in Redwood past two years, and was Leon Andrada Taboada, physical and cognitive ees from the Classes of City, Calif. Innit recently Ralph Garcia Jr., MBA 88, elected chairman born on March 6, 2016, in disabilities. I’m thrilled to a mini-reunion and was at Cal versus UT tailgate 94, 95, 96, and 99 and or- a most generous host. came out of stealth with this year. Playa del Carmen, Mexico.” be using my Haas ganized by Atsushi Toda. $25 million in funding and “We have a fairly steady marketing background in Hopefully, we’ll be able The second event was a to get together more fre- a mission to empower Ralph Garcia Jr., of San stream of U.S. govern- Wilson Woo, MBA 90, and the Woo family visiting Boston in 2015 new ways in the nonprofit Mateo, Calif., notes, “My 1992 25th Reunion picnic held among the quently at such sporadic people through food. ment officials who visit sector. I’d love to connect impressive cherry trees wife, Jean (MA 89 in art China and want to hear Wilson Woo, of Sunny- Frank Hundley, of April 28 30, 2017 with Haas folks interested mini-reunions.” history), and I visited at Kinuta Park, organized the views of foreign busi- vale, Calif., just became a Flemington, N.J., writes, in getting involved with an by Ikuya Kurikawa and Austin, Texas last fall for ness leaders operating part owner and general “I had the unique privi- amazing cause. Email me Robert Tyminski, of San the Cal/University of attended by 94 alumni Francisco, recently won here. In March, our very manager of Qinghai lege to serve as chair of Scott Bechtler-Levin, of at [email protected]. and spouses Yoko and Texas football game. While own Professor Janet Business Services (QBS) the Rutgers University San Diego, writes, “[I am] “Our eldest son, Zack, the Michael Fordham supporting the Bears we Atsushi Toda, Mikiko and Prize, awarded annually Yellen, now chair of the in China. QBS provides Board of Trustees for the proud to have led the will be attending Boston Hiroshi Ohkubo, and also wanted the Texas Federal Reserve, came to professional business 2015–16 academic year, growth, outcomes study, College in the fall of 2016. for the paper published in fans to know that Bears Kyoko and Bruce Deaner. the Journal of Analytical China for the G-20 finance services to local and marking the 250th an- and acquisition by a larger He was recruited onto These are annual events; can be bullish! The Bears ministers meeting. I’m international clients, niversary of the university. nonprofit to scale up the its Division 1 foil fencing Psychology the previous prevailed.” if alumni are in Tokyo year that demonstrates Jill Fujisaki, MBA 95, with happy to report she is very bridging Qinghai/China, The year was highlighted innovations of the team. Soon cheers of ‘Go in the spring, please son, Oliver Cohen (16), and much the same person- Malaysia, Southeast Asia, by the university com- Community Information Eagles’ will join the cries the most creative and orig- Edward Tse, of Hong contact us and join the inal approach to clinical husband, Robert Cohen able, humorous, and and the world. QBS mencement address by Exchange (CIE) San Diego. of ‘Go Bears’ in our house! celebration!” Kong, reports, “Gao Feng humble professor, despite specializes in cross- President . This nonprofit creates (Sadly, Berkeley doesn’t analytic thinking. The prize Jill Fujisaki, of Berkeley, Advisory Company, the being one of the most cultural and cross-mar- I had the opportunity to bridges across health care have a competitive fencing Calif., writes, “Happy to strategy and manage- influential people on ket challenges. On the be personally introduced and social service team.)” report that I’ve recently ment consulting firm I the planet.” personal front, he writes, to the President and sit in organizations to facilitate become a mentor at In- David Sorensen, MBA 96 founded, just celebrated “Our oldest son is a the front row during his ad- seamless care coordina- Hilary Weber, of San dieBio, a biotech accelera- its second anniversary on David Sorensen, of Floris van den Broek, junior high science dress. In June, as my term tion. By leveraging Francisco, updates as tor with a ‘twist’: applying Clayton, Calif., is based in March 31. The first two of Amsterdam, up- teacher in San Diego. as chair come to a close, technology, fostering follows, “In addition to biology as a technology years saw fast growth the Walnut Creek office Our younger daughter cross-sector provider my day job of CEO for my to nontraditional uses of U.S. Trust and has and clients’ resonance of graduated from an networks, and enforcing business, Opportu, I’ve such as cultured meat- our value proposition. We more than 25 years in the accelerated nursing privacy/security processes, been very busy back on balls (Memphis Meats), industry, working with cli- are a global strategy and program last year and is CIE San Diego shares the Berkeley campus. I sustainable seafood (New management consulting ents to manage large and working as an RN at client-specific dashboards taught my first class on Wave Foods), and vegan complex needs of family firm with roots in China. Johns Hopkins Hospital.” that our community’s entrepreneurship for the gummy bears (Gelzen). The Chinese version of my and inter-generational safety net organizations College of Engineering, I’ve I’m also on the lookout for wealth. David specializes book, China’s Disruptors, 1991 use to create care plans stayed active as a venture mentors for the National came out in December. Its in commercial real estate Erin Fray, of Seattle, is based on a whole person’s advisor and board mem- Science Foundation’s and a full balanced sheet title is literally ‘Entrepre- needs, not just organiza- ber for SkyDeck, UCB’s Innovation-Corps effort. neurial Spirit.’” currently working for a Bruce Deaner, MBA 94, and friends after cherry blossom viewing investment management. venture capital firm as tionally siloed perspectives.” accelerator, and I recently If you have entrepreneur- was named an Industry ship in your blood and love 1990 acting CMO for a natu- Walter Scheiber, of is awarded by the editors Kristen (Lusk) Smith, of ral product company in 1993 Fellow at the Sutardja Vienna, writes, “Ten years in consultation with the biotech, please give me a Reno, Nev., writes, “Still holler. We need more Haas Ker Gibbs, announces, Boulder, Colo., engaged Cherie (Wolfe) Hammer, Center for Entrepreneur- ago, my family and I left Journal Editorial Com- selling real estate in alums to ‘give back’ and “Still in China; it’s been in a company turnaround of San Mateo, Calif., ship and Technology, due the beautiful Bay Area mittee. His paper, “Lost in Reno, Nev. It is an exciting help guide young founders almost fourteen years Floris VandenBroek, MBA 90, project. In her words: Frank B. Hundley, MBA ‘91, reports, “This past to being a contributor to to settle in another great (Cyber)space: Finding Two time in Reno—a city full the Berkeley Innovation in the startup world. now. I work in technology with Shunsa Hayashi, MBA 90 “Most invigorating!” with President Obama February, I celebrated my spot, Vienna, Austria, Adolescent Boys Hiding of change and transfor- Index (a research initiative 30 BerkeleyHaas Summer 2016 31

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Haas Alumni Notes Save the date: Reunion Weekend, April 28–30, 2017

MBA cont. focused on delivering to few months ago. Now, I book—How Carrots world’s most amazing 2003 members of the Haas world’s first hypothesis- Los Altos and the Bay our high net worth and get to enjoy the California Became Orange. It’s a wallets: www.SkintWal- Scott Cheeseman, of Alumni Board in San Diego free NGS-based (next Area after a little over four affluent insureds and sunshine every day while historical fiction about two letsUSA.com. And for Sonoma, Calif., announces, to increase exposure to the generation sequencing) years in Hong Kong. Aside their agents.” still working closely with sisters in the Netherlands those crazy few who need “[I] recently joined the Haas brand in Southern diagnostic test for from a wonderful work uibek colleagues in China who make the world’s first more stimulus than ‘awe- team at Direct Urgent Care California. We are plan- respiratory infections. experience, we had the 1998 every evening.” orange carrot in the 1600s some wallet,’ I’ve created as CEO to help scale the ning an upcoming panel Our team of scientists, opportunity to visit some Mario Álvarez, Madrid, (spoiler: carrots weren’t a discount code for you. business from a single focused on innovation in medical doctors, and of the best vacation spots Spain, writes, “At last I 1999 always orange). We had a Just enter ‘HaasRules’ at pilot clinic in Berkeley to San Diego. Go Bears!” engineers is located in in Southeast Asia and got my PhD in business Scott Kucirek, of Pied- blast writing it and now checkout and get 15 per- a network of clinics de- Silicon Valley and Salt made many new friends administration, after mont, Calif., updates as her sisters are plotting cent off your order—wotta signed to help people feel 2004 Lake City. We are on a from around the world. The defending my doctoral follows, “Just opened their own books.” deal! However, I regret to better faster throughout Dan Mucha, of London, mission to enable anyone challenging adjustment in thesis on how EU corpo- our third candy factory inform that I was not able Northern California. The U.K., updates, “My family to identify any organism the beginning turned out to rations are today using in Oakland, to start the 2001 to make it to this year’s re- change in industries has and I moved to London in from any sample. The day be a life-changing experi- social networking sites. year. The twelve-month Dan (Pine) Firepine, of union, but I do look forward been an exciting challenge summer 2015 where I took of instantaneously ence for me, my wife, and Teaching was always a project ended our days of Berkeley, Calif., reports, to seeing anyone who’s and a great opportunity to a new role with Amazon. detecting Ebola, MERS our two young girls. Oh, I hobby—and it may be- hand-making every OCHO “I’ve begun a project fo- passing through Boston.” fine-tune some real estate After working in Seattle on and Zika is near!” almost forgot to mention— come more serious in the Candy bar. We are in West cused on housing and care skills while developing the Kindle team, I’m now we ended up with a little boy in Hong Kong as well. It mid-term future. In the Oakland, right behind settings for older people 2002 15th Reunion a positive and engaged leading Amazon’s book 2007 10th Reunion meantime, I keep in touch Brown Sugar Kitchen. who require at least some corporate culture in a rap- business and student was certainly an experi- Kristen Smith MBA 96, with son, West (12), daughter, Macy (13), April 28 30, 2017 April 28 30, 2017 ence we will never forget. and husband, Bill Smith with the Berkeley gradu- Our business continues assistance. The plan is to idly growing sector of the program in the U.K. We ates in Madrid, although to grow and we were use network technology health care industry. love living in central “We moved back to am wishing to visit the just picked up by Target to create richer and more “On a personal level, the London and traveling Los Altos in June 2015. I mation. Reno is becoming Shing Wong, of Our Defining Bay Area soon!” nationwide. If you are in- affordable options than Principles Cheeseman family con- around Europe, and our Hu Liang, of Los Altos, transitioned into a new quite the feeder city for the San Francisco, Calif., writes, “A lot has hap- role and created a new Bay Area with no state terested in taking a tour, are available now. If you Students tinues to grow and thrive daughters are super happy writes, “Hi Always pened in the last five years. corporate group with State income taxes, proximity to Ann Hsu, of San getting lunch, and catch- have relevant connections, in Sonoma, with both in their school and Our Defining Berkeley Haas In 2011, my family and I Street Bank & Trust called Francisco, an- Principles ing up, don’t hesitate to skills, or interests, please Cheeseman boys (Con- activities, ballet and the city, no traffic, great alums! Ever nounces, “After contact me.” get in touch at dspine@ nor 9, Austin 7) enjoying soccer. We’ve become temporarily left Los Altos Emerging Technologies weather, and amazing Beyond given presentations on 20 years in Yourself the great outdoors every die-hard Arsenal fans, and for Hong Kong. This op- Center. My main motiva- lifestyle. In the spring it is stage or as attendees at a high tech, living chance we get. If you are we are managing to find portunity to head up State tion for coming back to possible to ski and golf all conference or classroom and working in in the wine country, please the snow in the Alps to get Street’s Electronic Trading the Bay Area was to be in the same day! It is and wished that everyone Platforms business in closer to technology again. awesome!” Silicon Valley and Shang- drop us a line!” in some skiing!” hai, China, I switched in the audience could APAC was supposed to be The main mandate of my follow the presenter’s gears in 2012 and co- Darren Reinke, of En- 2006 two years. My role then ex- group is to accelerate slides in real time on their 1997 20th Reunion founded a social venture cinitas, Calif., writes, “In panded into a broader data the adoption of emerging mobile phones, tablets, or April 28 30, 2017 making dairy products 2015, I started coaching and analytics role as well technologies through the laptops? Better yet, what in Xinjiang, China (a far business teams as well when State Street created identification, explora- if those slides could be Hanifa Indradjaya, MBA 97 region border- as individual executives, a new corporate division tion, and prototyping of immediately emailed or ing the ‘-stan’ countries). entrepreneurs, and other called Global Exchange. technologies that could Hanifa Indradjaya, of shared on social media? Our company, uibek business professionals. It’s “My family and I finally have a long-term impact Indonesia, was recently And what if it was as Dairy Products, supports been an incredibly fulfilling decided to come back to on State Street and the appointed president direc- simple as uploading your local farmers and ethnic experience to help teams tor of PT Petrosea Tbk., a original presentations and, minorities in the region and individuals acceler- multidisciplinary mining, within minutes, being able and has angel investors ate progress toward their infrastructure, and oil & to present and live-share? including more than a goals and overcome bar- gas services company “In April 2016, I launched dozen Berkeley-Haas Nilmini Rubin, MBA 99, with husband, Joel, and daughters, riers along the way. I have serving Indonesia since Ampslide.com to solve alumni. We welcome Renuka (9), Araliya (7), and Bhavana (5) also found coaching to be 1972. Previously, he was these problems and more. more to join us (www. a wonderful complement president director of Ampslide is revolution- uibek.com). Nilmini (Gunaratne) .net. Also, I’m still to my Group Sixty consult- PT Indika Indonesia izing the way speak- “Due to a couple of Rubin, of Chevy Chase, working in emergency ing business. Resources, a holding ers present and how Qing Li, MBA 06, with Guochun family emergencies, I Md., announces, “My medicine.” “I am excited about company under PT Indika audiences engage. We’ve Liao, MBA 15, in their office moved from Shanghai 9-year-old daughter and working with Energy Tbk., which over- already had speakers from Mike Swan- back to San Francisco a I wrote our first children’s , of , and other Kiara Bechta-Metti, MBA 97 sees its mining assets. He Adam Persson TaskRabbit, RingCentral, ston, MBA 95 Qing Li, of Mountain View, Canton, Mass., updates, has also held positions and Nginx use Ampslide at Calif., reports, “I recently “After almost a decade in Kiara Bechta-Metti, of in various companies in two different conferences joined IDbyDNA, founded Singapore, we’ve moved Sydney, Australia, has the financial sector such in the Bay Area. Check us last year by my friend, back to the U.S.A., this been appointed as the as Fitch Ratings, Merril out at Ampslide.com today! colleague, and fellow time to Boston. We arrived inaugural director of Uni- Lynch, and others. Sign up with your Berkeley Haas MBA Guochun with two dogs and no kids versity of Adelaide Enter- email address and get Liao (EMBA15). Our and returned with three prise, the new unit being Hope Jarvis, San Fran- a free month to try the exciting technology— girls and one dog for a net established to accelerate cisco, updates, “In January best presentation tool on Taxonomer—is like gain of two children! My commercialization of 2016, I assumed respon- the market! Google for DNA sequenc- wife, Melinda, continues the university’s research sibility for the operations “Last December, I ran ing. It can discover any to work as a veterinarian through licensing and and customer service my first-ever half mara- organism in any sequenc- and I’m still a flaky sales establishment of spinout organization, Chubb thon in Lisbon, Portugal. ing data in real time. guy. I’ve recently become companies. Kiara adds, “I Personal Risk Services, I was never a runner until Potential applications involved with a startup do- am excited about the move a $5 billion division of this past year. I’m excited are limitless, including ing drone software. Check to South Australia and Chubb, the world’s largest to run my second half clinical diagnostics, it out at www.ant-global. getting commercial trac- publicly traded property marathon at Avenue of public health surveil- com. And, I’ve recently tion for the world-class and casualty insurer. I have the Giants on May 1 and lance, food safety, and launched a website for a technologies coming out of a great team of 800 people Ted Hartnell, MBA 99, Arman Zand, MBA 09, and Ann Hsu, MBA 98, run Bay to Breakers later Darren Reinke, MBA 03, with human microbiome. We new business selling the the university.” in a Kazakh yurt while visiting uibek Dairy Products in Xinjiang in May.” sons Madden and Kai are working hard on the 32 BerkeleyHaas Summer 2016 33

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Submit your news online at Haas Alumni Notes haas.berkeley.edu/alumninotes.

MBA cont. start his own consulting mission to enable a cused ‘Predictive Data experiences. Without a demic conferences as a a life-changing event. The business, Resource- sustainable planet Products.’ Sparkflows doubt, Haas’ Defining Prin- workshop speaker in the people were wonderful.” ful Paths. His focus is through smart and Fire reduces the overall ciples have been ingrained areas of ‘The Relevance financial industry. Armed sustainability in natural connected devices after time to production to just in me, and, very recently, of Mindfulness to Busi- 1997 with my experience in Asia resources, especially 11 years at Intel. As a first a few days from months. along with the mindset, ness Leaders’ and ’The and my time at the Haas climate change, energy step, he has joined We just recently skillset, and toolset that Agile Organization: As- School, I really feel I can efficiency, mine waste and Google as a product launched the product I have garnered from the sessment and Implemen- bring technology closer water management, and manager for its embed- after being in stealth overall Haas experience, tation.’ On both of those to banking. resource recovery. He is ded operating system mode for more than 18 I have been applying topics, I have been con- “While it’s been a tough engaging with the corpo- called Brillo and months and already have principles and learnings tinuing to write articles transition coming back to rate, nonprofit, and gov- connectivity platform a few customers. We from our operations and for professional journal the Bay Area with three ernment sectors through called Weave. Send a bootstrapped our way data analytics classes (Joe outlets, and I teach one little kids, we are all loving proposals to reduce note to Jeff if you’re until now and are now Hall and Amy Gershkoff) course per semester at the weather and enjoying environmental footprint interested in learning looking to raise VC pretty heavily while doing Pepperdine University in the space. My wife is back in resource development, more and want to work money. Please feel free to some work at the Factory. Organizational Behavior at work and we’re juggling Carter Reue, BCEMBA 12, climate change education, together on this mission. contact me at sunil@ Excited to be aligned with and Creating and Leading three kids without any and a submission to the On a personal note, Jeff sparkflows.io if I can be with wife, Kat, and baby Ellana Tesla’s mission of acceler- Effective Work Teams.” help, but we’re loving every B.C. Climate Leadership and his wife, Emily, had of any help.” ating the world’s transition moment of it while fondly Raul de Oliveira Cardoso, MBA 11, with son, Lucas, wife, Paula Silva, or ‘oak tree’ and our hope Plan. Laurie is fundrais- their first child, Lucas, to sustainable energy.” 1986 Marc-David Seidel, MS 93, talking about our experi- and daughter, Amanda is that she has a pas- ing for Climate Council of in February. 2013 PhD 97 ence in Hong Kong.” sionate, joyful spirit and Cathy Goodwin updates, Australia and will travel Raul de Oliveira Cardoso, product management of San Jose, Calif., writes, within the digital Ben Buchanan, of Los yet is also strong and “After many years as a Marc-David Seidel, of 2008 to the Kimberley region Angeles, reports, “In rooted like an oak tree. MFE college professor, am now Vancouver, B.C., Canada, in Western Australia with “Started a new job in organization. I’m excited 2015 at Rovi Corporation about this new opportu- January, I transferred After becoming parents, applying what I used to reports, “I continue as Deepak Goel, Our Defining chief councilor and author 2011 teach to helping small Principles as program director nity and am thankful to BCG’s L.A. office from we both feel overwhelm- an associate professor of Fremont, of The Weather Makers the Sydney office as a business owners create at the Sauder School of Calif., notes, Beyond in business transforma- for the doors Haas has ing gratitude for our own Yourself Professor Tim Flannery, in project leader. I relocated parents. Parenthood has websites and other online Business at the Univer- “KarmaCircles September. He ran a mara- tion. Celebrated my opened to get me to twins’ second birthday where I am today.” from Sydney to LA with opened up our hearts in marketing materials. sity of British Columbia. makes it easy to thon on May 1 to promote my wife, Jacqueline, and Based in Philadelphia, I have just stepped into give and receive profes- in March.” ways we never could have the cause. our 2-year-old daughter, imagined—and we have I work with clients the role of director of the sional help for free. Down- Leonora Grace. On March 7, remotely. I am working W. Maurice Young Centre load our android app, iOS Badri Raghunathan, of only just begun! Thank San Jose, Calif., recently our second daughter, you to both our moms and on other writing projects, for Entrepreneurship and app, or sign up at www. Camilla Eloise, was born especially related to Venture Capital Research. karmacircles.com.” started working at dads for everything!” Symantec in product in Pasadena.” my website midlifecareer- I was also elected to the strategy.com. five-year leadership 2009 management. He is responsible for some “Took an amazing vaca- track of the Academy Ariel Rak, of Bloomfield, of Symantec’s products Jeff Chen, MBA 12, with tion to Egypt, to see the of Management Organi- N.J., announces, “Last in big data analytics for Emily and Lucas pyramids and other his- zation & Management summer, I packed up the security applications. torical monuments. It was Theory Division.” family (yet again) and He also recently took an Sunil Sharma, of San Rubing Shao, MFE 11 moved East, this time amazing vacation in to Bloomfield, N.J. After Jose, Calif., writes, “We IN MEMORIAM Yellowstone National started Sparkflows Rubing (Owen) Shao is settling in, I started up in Park and spent a currently working in KPMG Management Con- (Sparkflows.com) with Joseph Rodriguez, BS 40 Leonard Cohn, BS 57 week unplugged from the idea of democratizing Hong Kong and has been Robert Singer, BS 40 Cyril Daunt, BS 58 sulting in its project and married for more than civilization. Kyle Sandburg, MBA 11, and data science and data portfolio management Laurie Reemeyer, MBA 10 one year now. James Irvine, BS 43 Michael Toomey, BS 58 practice. Also enjoying family: Kai (7 months), Reid analytics and making it Marion Arnot, BS 45 Raymond Yonke, BS 58 available to anyone who life close to N.Y. and had 2011 (2.5), and Nicole John Bowman, BS 47 John Anderson, BS 59, a great opportunity to has data-related MBA 60 Rakesh Agrawal, of Kyle Sandburg, questions they would like PhD Carolyn Grohne, BS 47 spend two weeks in Lon- Our Defining David Babros, BS 59 Milpitas, Calif., notes, of Seattle, Principles Robert Haddow, BS 47 don with my family earlier to get answered. We are “Throughout my Haas writes, “I was 1973 Leonard Rosenthal, BS 47 Anthony Tonti, BS 60 this year. Maybe that will Question the disrupting this whole Ben Buchanan, MBA 13, with wife, Jacqueline, and daughters experience, I learned the promoted in Status Quo Kenton Capen, BS 48 Lawrence Miller, BS 63 be my next move.” process by streamlining Camilla Eloise (newborn) and Leonora Grace (2) skills that are required February to Sr. and accelerating the Richard Finn, BS 48 Alan Mooers, BS 64 for entrepreneurship. I Director to lead Richard Hayes, MBA 64 2010 overall development of EMBA Robert Harrison, BS 48 always wanted to be an strategy and analytics machine-learning-fo- BCEMBA Bertram Witham, BS 48 William Thomas, BS 65 , of Danville, Ilya Klets entrepreneur and now I for Porch.com, a home Warren Jensen, BS 49 Vincent King, MBA 66 Calif., updates, “I joined 2012 am living my dream. Cur- improvement startup. 2015 EMBA 1st Reunion Donald Matthews, BS 50 Vicki Rushakoff, BS 67 Lending Club last year and rently, I am working on a Our second child, Carter Reue, of Alameda, April 28 30, 2017 Ross Shade, BS 50, MBA 51 Marshall Medoff, PHD 73 help manage investments venture in the mobile chat Kai, celebrated his Calif., writes, “Please wel- Richard Young, BS 50, William Holt, BS 75 and capital markets. I messenger space (Serkit first birthday and at come to the world Ellana would love to continue to Messenger: www.serkit. the end of summer. MBA 53 Robert Krebs, MBA 76 Gloria Reue, or Ella for Mukund Chavan writes, “I Harold Hoppe, BS 51 Tom Jung, BS 79 reconnect with class- me). All the established Our oldest, Reid, turns 3. short! This name honors joined Tesla in their auto- Donald Loizeaux, BS 51 Margaret Gee, BS 84 mates from EWMBA and chat messengers are in both grandmothers. pilot hardware team as an Haas undergrad days—so the race to monetize their Richard MacFie, BS 51 Douglas Richter, MBA 88 Badri Raghunathan, MBA11, 2012 5th Reunion Also, the name Ellana IP & interface architect. In please reach out and we platforms. We hope to with family at Yellowstone would look great on a this role, I will be engaged Clarice Hart, BS 52 Yraine Kohler, BS 94 April 28 30, 2017 Chuck Leo, PhD 73 can get together in S. F.” provide our users with National Park CD cover—based on her in emerging fields such Mayon Ichinose, BS 52 Michael Chalekson, BS 02 a platform that focuses midnight ‘performances‘ as deep neural networks, Charles Leo, of Hunting- Richard Lynch, BS 52 William Bakker, Friend Laurie Reemeyer, of on the user experience Matt Salazar, of Portland, this little girl inherited computer vision, sensor ton Beach, Calif., writes, Harold McNally, BS 52 Forrest Borghesani, Vancouver, B.C., Canada, , of Moun- while increasing the Ore., writes, “I’ve accepted Jeffrey Chen Kat’s powerful lungs! fusion, etc. and contribut- “Over the past few years, Douglas Burris, BS 53 Friend left his role at Amec Foster a position at Nike to tain View, Calif., has engagement in their chat “Ellana (pronounced ing back by drawing upon I have been active at Theodore Killeen, BS 54 Marion Soden, Friend Wheeler in January to conversations.” be the head of central embarked on a new Sunil Sharma, MBA12 El-la-nah) means ‘spirited’ my own background and professional and aca- Norman Van Patten, BS 54 Doris Wolfe, Friend

34 BerkeleyHaas Summer 2016 35

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Haas Personal View Lucky Sandhu, BS 96, EMBA 15

Lucky Sandhu, BS 96, Imagine a world where all business leaders EMBA 15 (shown below with Prof. Laura Tyson), think beyond themselves… is the president and co-founder of Reliance Financial, a premier mortgage brokerage based in San Ramon that has funded over half a billion dollars in residential mortgages. He is responsible for driving the company’s vision and developing Are you in? At Treasury: EMBA 15s Praveen Ankala, Scott Stover, Julia Felts, Lucky Sandhu, Helen Cademartori, Grace Reyes, and Sandeep Garg market, product, and operational strategies. Help Berkeley-Haas create leaders who Earlier in his career, Sandhu honed his client rede ne how the world does business. The Rise of Fintech Is Real service expertise as a After meeting with influential figures in D.C., an EMBA student—now alum— CPA at Ernst and Young shares his insights and clarifies his goals in the area of fintech LLP (1996–99) and then as a management During the financial crises of 2008, when mortgage monitoring the activities of the new non-banking consultant with Cap lending received the hardest hit, I was running a small fintech platforms to ensure that no shoddy banking Gemini Ernst and Young mortgage brokerage. My company survived against all practices of the last decade are perpetrated going (1999–2003). In 2015, he odds, but it became clear to me that I had to acquire forward. This regulatory scrutiny is expected to further received Berkeley-Haas’ additional skills to build a stronger and more resilient tighten in the coming months and years. highest volunteer honor, lending platform. I decided to enroll in the Berkeley The rise of fintech is real the Raymond E. Miles MBA for Executives (EMBA) program. One very important validation for me during the week Alumni Service Award. Throughout my studies, I keenly sought a scalable and came in listening to several key regulatory figureheads. sustainable business model. Midway through the The emergence of fintech is being fully embraced by program, I teamed with my classmate, Kanak Rai, to lobbyists, lawmakers, and leaders—all the way up to the understand the emerging phenomena of crowdfunding White House. and marketplace lending. In challenging the status quo, we organized the first-ever and sold-out fintech event at Building bridges Berkeley-Haas in November 2015. A panel of industry Regulators conveyed a clear message: they want leaders provided their take on the challenges and fintech companies to proactively partner with them. opportunities in marketplace lending and discussed the Going forward, it’ll be highly strategic for fintech impact of impending regulation on fintech marketplaces. companies to collaborate closely with lobbyists to Armed with excellent insights from this event, I influence policy and to stay in full compliance. travelled to Washington, D.C., in December 2015 with my A magical moment EMBA cohort for an immersion week led by Professor A personal highlight for me during the D.C. immersion Laura Tyson. Thanks largely to her tremendous D.C. was listening to Haas Prof. Emeritus and Federal network, we got to meet with more than 25 of the most Reserve Chair Janet Yellen and Member of the Board influential people at some of the most prestigious of Governors Daniel Tarullo speak to us at the very locations in the nation’s capital, including the Federal table where they conduct and oversee all important Reserve Board Room, U.S. Department of Treasury, the monetary policy decisions. I found myself absolutely White House’s Eisenhower Office Building, and the fascinated by the realization that our nation’s Senate Finance Committee Hearing Room in the Dirksen economic history and ongoing trajectory were created Senate Office Building. Some important insights in those very chairs where we all sat. emerged during these visits. The end of the Washington, D.C., immersion also Capitol Hill’s post-crisis transformation marked the end of a remarkable EMBA journey Since 2009, better regulatory infrastructure has been alongside my high-caliber and accomplished cohort. constructed to prevent a similar financial crisis in the Kanak and I are working with current MBA students future. The result: the advent of the Dodd–Frank Wall and faculty to start a fintech club at Berkeley-Haas. Street Reform Act and the creation of a beefed-up Also, armed with new knowledge and access to Consumer Financial Protection Bureau to rigorously Berkeley-Haas’ stellar and far-reaching network— enforce regulation within the financial services sector. on clear display throughout my MBA experience Acute focus on fintech and most certainly during the epic finale in D.C.— It was fascinating to witness how extremely well informed I am continuing my entrepreneurial journey now Capitol Hill regulators were about the emerging fintech by working to build a foundationally robust online startup ecosystem in Silicon Valley. They are closely lending company. Donate today: haas.berkeley.edu/onlyyou 36 BerkeleyHaas

105867_has_BHMagSummer16_Final_Aug15_R2.indd 36 8/18/16 4:37 PM 105867_has_BHMagSummer16_Final_Aug15_R2.indd 37 8/18/16 4:38 PM University of California, Berkeley NONPROFIT ORG Haas School of Business US POSTAGE 545 Student Services #1900 PAID Berkeley, CA 94720-1900 S.M.I.

Haas Homecoming Cal Parents & Reunion Weekend There’s something for everyone before Saturday, Oct. 1 Haas School of Business the Cal Bears take on the Utah Utes:

Mexican fiesta tailgate party Fireside chat on advancing human rights in business Open Innovation lecture with Henry Chesbrough, PhD 97 Face painting

haas.berkeley.edu/alumni/homecoming

105867_has_BHMagSummer16_Final_Aug15_R1.indd 2 8/16/16 12:32 PM