CHRONICLE OF EVOLUTION

The first generation G-SHOCK was born out of a desire to create “a durable watch that would not break even when dropped”. Engineer Kikuo Ibe and his development team embarked on “PROJECT TEAM TOUGH” resulting in the debut of the DW-5000. The prototypes were tested by repeatedly dropping them from the 3rd floor window of the Research and Development Center. After trial and error, the solution to the problem was to come up with a five-stage shock absorbent system. However, the clues to protecting the heart of the module from the shock transmitted from the drop remain unsolved. As the development deadline was nearing it was the sight of a girl in the park innocently bouncing a small rubber ball that gave Ibe the breakthrough hint he needed. He visualized the heart of watch floating within the center of the ball. Floating the module by encasing it in a “hollow structure” was to become the fundamental core of G-SHOCK. Prototypes incorporating this idea were a huge success. Finally in 1983, after 2 years since the start of development and over 200 prototypes later the first model shock- resistant structure was born. This was just a prelude to the numerous historical milestones that G-SHOCK would achieve. 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992

ORIGIN LOW TEMPERATURE MUD RESISTANT ORIGIN BOYS SIZE G FIRST ANALOG 1/1000 SECOND THERMO SENSOR DW-5000C RESISTANT DW-5500C DW-5600C DW-500C AW-500 CHRONOGRAPH DW-6100GJ The first model that WW-5300C The revolutionary idea to Inheriting the iconic A compact version of G-SHOCK's first analog- DW-6000GJ G-SHOCK's first sensor would become the core Shock resistant structure eliminate the gap between rectangular case design the DW-5600C and was to-digital combination A revolutionary model that equipped wristwatch for all G-SHOCK models. enhanced by the the button and case. A featured on the original called the "Junior G". model. Analog structure was said to be impossible. incorporating a The complete surface technology that it could single piece bezel that model. A popular model The model was admired with many small moving It housed a 1/1000 thermometer displaying is housed in urethane cope in extreme cold covers the buttons for that sold from 1987 until by women as a ladies parts alongside its shock second measurement temperatures from -20°C supporting the hollow withstanding temperature maximum sand and mud 1996. G-SHOCK and became a resistant construction. stopwatch function in the to 60°C structure. specifications of -30°C. resistance. precursor to BABY-G. size of a wristwatch.

FIRST THREE ORIGIN INDICATORS DIAL DW-5600C DW-5900 5600 series color model Innovative liquid crystal created the G-SHOCK graphics were installed. trend and perception in the The model that incited market. the G-SHOCK boom especially popular with skateboarders on the US West Coast.

1983 - STAR WARS Return of JEDI released in theaters. 1989 - Do the right thing by Spike Lee, 1984 - RUN-D.M.C. launched their debut which went on to win a gold record. premiered and featured the Theme song Fight the Power by Public Enemy. 1984 - Michael Jordan joined Chicago Bulls by NBA draft. 1991 - Nirvana released Smells Like Teen Spirit from album NEVERMIND. 1991 - 2PAC solo debuts - 2pacalips now. 1993 1994 1995 1996 1997 1998 1999

FROGMAN FIRST EL MUDMAN MR-G RISEMAN RAYSMAN MT-G DW-6300 BACKLIGHT DW-8400 MRG-100 DW-9100BJ DW-9300J GC-2000 This ISO certified 200m DW-6600 Protected by a urethane 13 years since its birth Built-in twin sensors The first installed with Impact resistant structure water resistant watch takes The first ultra-bright electro- material covering all of the G-SHOCK achieves its that measure altitude, the TOUGH SOLAR within the functional into consideration the wrist luminescent backlight (with button parts to keep out first full-metal body. It barometric pressure and recharging system. A beauty of mixed metal movement of the wearer afterglow). When the front mud and dust. Bezels are was also the first model to temperature. It is the mechanism that senses and resin while adopting employing a bilaterally button is pressed the iconic especially built for easy adopt an impact resistant most noteworthy of the light and stores power the new idea of the triple asymmetric case inspired 'G' logo emerges a vivid handling when wearing structure for a metal body. RISEMAN series. when applied to the dial of floating guard. by a submarine hatch red. gloves. the solar panel. cover.

GIEZ GS-500 The GIEZ series pursuing sophisticated quality and design accomplishing a slimmer body and reduction in size.

NEXAX COLLABORATION GAUSSMAN G-COOL DW-001J DW-6900K AW-571 GE-2000 Equipped with 1st ICERC (International An analog display Something different, temperature sensor. Cetacean Education successor model with something cool, Featuring a urethane Research Center) a structure designed to adding special spice to resin material covering collaboration limited withstand exposure to G-SHOCK design by the entire case wrapped edition, transparent resin magnetic force. Pninfarina. in a capsule design model. construction.

1993 - “Doggystyle” debut album by Snoop Dogg is released 1997 - Mo Money Mo Problems released and is Billboard’s Album of the Year. with The Notorious B.I.G. featuring Puff Daddy & Mase. 1995 - Extreme Games started (later changing to X-Games). 1999 - Being John Malcovich directed by Spike Jones premiers. 1995 - Microsoft launched Windows 95. 1999 - The Red Hot Chili Peppers launched the album Scar Tissue. 2000 2001 2002 2003 2004 2005 2006 2007

ANTMAN GW-100 DUPLEX LC DISPLAY ORIGIN THE G MR-G ORIGIN MUDMAN MT-G The first radio controlled G-3100D G-5600 GW-1000DJ MRG-3000DJ GW-5600J GW-9000 MTG-1000 watch receiving calibration Equipped with two-color Adopting solar powered G-SHOCK's first attempt Considered the leader Radio reception function Multi-band 5 Atomic Pursuing further signals equipped with LCD panels. By stacking timekeeping and a newly at analog movement of the pack in the MR-G and TOUGH SOLAR Timekeeping that possibilities through a WAVE-CEPTOR for highly two different LCD screens designed impact-resistant coupled with TOUGH Premier Series. A installed within the receives radio waves metal and resin hybrid and accurate timekeeping. An on top of each other, structure while retaining SOLAR and an antenna 3-hands model equipped symbolic square design from 5 installed stations. a radio-controlled solar- internal antenna located enjoying various display nearly the same thickness for receiving radio waves. with radio wave receiving of the 5600 series. (Japan (2 stations), powered chronograph of under its urethane resin patterns are possible. as the DW-5600E. function and TOUGH North America, UK and the MT-G (Metal-Twisted cover. SOLAR. Germany) G-SHOCK) Series.

THE G GIEZ ORIGIN GULFMAN GW-300J GS-1000J DW-6900FS GW-9100 Encased with CASIO's The first sporty G-SHOCK Color 6900 with symbolic 5 Station worldwide proprietary high capacity chronograph module cool gray of radio receiver multi- solar charging system with world time, 3-hands, 6900 series hit the US band 5 adopting a TOUGH SOLAR in 3-window display and market. TOUGH SOLAR powered addition to standard time date display. fluorescent light. radio wave reception function.

2001 - Daft Punk released ‘One More Time’. 2004 - Mark Elliot Zuckerberg launched Facebook to Ivy League Colleges. 2002 - EMINEM movie, 8 Mile is released. 2004 - The Boston Red Sox win the World Series for the first time since 1918. 2003 - Pirates of the Caribbean premiers in theaters. 2005 - PayPal employees founded YouTube. 2008 2009 2010 2011 2012 2013

MR-G FROGMAN BIG CASE MUDMAN GRAVITYMASTER GRAVITYMASTER RISEMAN GW-9200J MRG-8100B GWF-1000 GA-110B GW-9300 GW-A1000 GW-A1100 Premier MR-G equipped Practical and functional Featuring a big case In order to further enhance TRIPLE G RESIST Carbon-fiber second hand First model with Multi- with Tough Movement. The anti-shock divers watch design for a visually airtightness a proprietary and SMART ACCESS of the bearing display and Band 6 technology using bezel, case, back cover resistant to ISO 200M. powerful look that house structure was developed allows for seamless the latest magnetic sensor standard radio waves and protectors on both Equipped with multi-band gear-shaped hands and with a single urethane multi-function operation. enable high-performance from 6 transmitters sides of the body are made 6 Atomic Timekeeping. other parts, creating a cover that encloses the Installed with a full analog compass functions quickly worldwide. (*as of May up of 5 separate parts that multi-dimensional look. button area in which the temperature sensor and easily. 2008) create a fine finish and three keys are arranged. display. precise shaping.

ORIGIN GW-M5610 A direct descendant of the first classic square shape with modern features such as the long awaited Multi- band 6 technology.

ORIGIN ORIGIN GRAVITYMASTER GRAVITYMASTER Bluetooth® BIG CASE DW-6900CS GW-M5600 GW-3000 GW-4000 EQUIPPED G-SHOCK GD-X6900MNM 6900 series color model Multi-band 5 Atomic In addition to the impact A model developed by GB-6900 G-SHOCK 30th which is well accepted in Timekeeping – boasting resistant structure it is G-SHOCK integrated with The first in the generation anniversary collaboration the US market. the thinnest 5600 series specialized to withstand TRIPLE G RESIST which of wristwatches capable model with legend case thickness of 12.7 centrifugal force (up to can withstand the three of communicating with EMINEM. mm. 12G). A pilot watch that gravitational accelerations smartphones in compliance holds up under acrobatic of shock, centrifugal with Bluetooth® Low flight. gravity, and vibration. Energy.

2008 - Lehman shock, G-SHOCK 30th anniversary. 2011 - Kanye West & Jay-Z released ‘Watch the Throne’. 2009 - JAY-Z launched Empire State of Mind, 2011 - The Space Shuttle Discovery makes its last docking at the International staying on Billboard Hot 100 for 5 weeks. Space Station on February 26th, before its impending retirement. 2009 - New York Yankees win the World Series for the 27th time. 2013 - introduces Vine, a new video feature, dominates the media world. 2013 2014 2015 2016 2017

GRAVITYMASTER MT-G GULFMASTER G-STEEL GPW-1000 MTG-G1000 GWN-Q1000 GST-B100 The world’s first An innovative model The first model to feature First Analog Chronograph double capability GPS combining a CASIO- the Quad Sensor that with iconic dial indicator Hybrid radio-controlled original hybrid time measures atmospheric equipped with Bluetooth® technology function correction system with the pressure, temperature, with mobile link functions equipped with two time best of metal and resin compass bearing and for auto-time adjustment. acquisitions. (*as of June hybrid design. water depth with high 25, 2014) accuracy to assist in ocean missions.

MT-G GULFMASTER G-STEEL BIG CASE MTG-S1000 GWN-1000 GST-S110 FRONT BUTTON A shock resistant Triple Sensors that Different materials of GA-700 structure with its unique measure direction, metal and resin are Bold front-facing buttons Core Guard Construction atmospheric pressure/ used for the bezel to lends itself a feeling and unmatched toughness altitude, and temperature. create a two-layer guard of toughness. A new of the TRIPLE G RESIST. A marine concept product structure that adds a standard that projects an outfitted to predict new dimension of shock advancement in design. weather changes. resistance.

G'MIX MUDMASTER FROGMAN GRAVITYMASTER GBA-400 GWG-1000 GWF-D1000 GPW-2000 A Bluetooth® Smart watch Keeping time impervious The first depth meter Pursuing time precision in cooperation with the to the harshest conditions sensor equipped model indispensable for dedicated G'MIX App – sand, mud and dust from the FROGMAN aeronautical missions, provides a new level of resistant. This model Series to gauge diving combining GPS Hybrid music personalization. was created for use in the depth. ISO standard radio-controlled, solar- harshest environments. 200 m water resistant, powered timekeeping with measuring up to 80 m. Bluetooth® linking.

2015 - Star Wars “The Force Awakens” brought in $1 billion in 12 days. 2016 - Leonardo DiCaprio wins his first Oscar for Best Actor 2015 - Tom Brady set the record for most Super Bowl wins by a quarterback. in the movie The Revenant. 2015 - “Straight Outta Compton” launched, 2016 - The Chicago Cubs, for the first time in 108 years wins the World Series. documentary movie of legendary hip hop group N.W.A. 2016 - Bob Dylan won The Nobel Prize in Literature. ONE HUNDRED MILLION Commemorating a Milestone

As illustrated in the timeline, since the birth of the A Special model to commemorate the first DW-5000C in 1983, G-SHOCK continues to one hundred million mark G-SHOCK aim for unparalleled craftsmanship that does not allow for any compromise. 2018 will mark the momentous 35th Anniversary of the original “tough watch”. This memorable year also realized the SPECIAL shipment of over 100 million units worldwide. (*the end of August). As we surpass this impressive achievement, we remain committed to the On August 31, a ceremony commemorating the cumulative shipment of 100 million units was held at Yamagata Casio. At the ceremony the shock-resistant full challenge to improve upon the structure, function, metal MRG-G1000B-1A4, the premier MR-G series of the G-SHOCK brand was material and design around the heritage that is announced (as shown on the above). A red design theme was adopted conveying the strength of G-SHOCK. The back case is marked with the number 100,000,000 PRODUCTS "shock resistance". commemorating this special model.

The Road to the 100-Millionth G-SHOCK Shipped

*FY2018 figure represents units shipped as of end of August 2017 G-STEEL The layer guard structure combines metal and resin, breaking new ground for toughness design. This tough chronograph utilizes Bluetooth low energy technology to pair with smart phones, keeping accurate time anywhere in the world. [Left to Right] GST-B100-1A, GST-B100D-1A GST-B100X-1A BIG CASE G-SHOCK evolution prevails with a striking front button design, 3D hour and minute hands, bold markers and a large case. The military color palette add to its toughness. [Top: Left to Right] GA-700UC-5A, GA-700UC-3A GA-700UC-8A 35th Anniversary Model MATTE BLACK The matte finish of the new base color was achieved using technology that incorporates particles into the paint, creating a flat black finish that seems to absorb all light. Bright gold on the case back contrasts the black matte, and features the 35th anniversary logo. For our 35th anniversary we are going back to our roots with a black design synonymous with G-SHOCK. [Left to Right] GA-135A-1A, GG-1035A-1A GA-735A-1A, GA-835A-1A 35th Anniversary Model GOLD TORNADO The black base embodies the G-SHOCK Spirit of Toughness. The strap loop, buckle and back cover are accented in gold IP. This special 35th anniversary GOLD TORNADO is larger than life. Highly efficient Tough Solar converts minimal light into power. [Left to Right] GPW-2000TFB-1A, GST-B100TFB-1A GWF-D1035B-1 MASTERMUDMASTER OF G

Another notable model of the MASTER OF G series is the handsome anti-mud, dust-proof MUDMASTER. Mud Resist construction helps to ensure that nothing gets into the watch even under the harshest of conditions. The military colorway embodies a cool masculinity. GG-1000-1A5

MASTERRANGEMAN GPS NAVIGATION OF G

MASTER OF G built for those who brave the harshest environments. Battling torrential jungle rain and intense desert heat, RANGEMAN GPS system can record track logs with smartphone connectivity. It is the toughest Solar GPS watch in G-SHOCK history. GPR-B1000-1 MR-G MR-G This season�s premier model is KURO ZONAE, inspired Traditional tsuiki metal hammering has been used in Japan by the elite Black Guard of the Sengoku period. Equipped for centuries in the production of armor, copperware, with Bluetooth® smartphone link, radio-wave and GPS and other metal implements using a mallet and special signals and a blackened-out bezel made of Cobarion, chisel that leave marks that create a distinctive pattern which is stronger than stainless steel. The finest of on the metal. This traditional Japanese aesthetic sense is materials fused with the latest technology creating the applied to a shock-resistant, full-metal body that houses pinnacle of G-SHOCK. a 3-Way Connected Engine for accurate timekeeping MRG-G2000CB-1A virtually anywhere in the world. MRG-G2000HB-1A G-LIDE This season�s lineup of sports watches supports the world's top athletes. Its compact size with a low THROWBACK 1983 This case is based on the iconic 5600 series. Bringing temperature resistance to -20°C can combat harsh snow back the spirit of 80�s Japanese fashion with vibrant eye conditions. The cloth band and military inspired feel is popping colors that prevailed around the time G-SHOCK practical as well as fashion forward. was born. [Left to Right] GLS-5600CL-7, GLS-5600CL-1 [Clockwise from top center] GLS-5600CL-5, GLS-5600CL-3 DW-5600TB-4B, DW-5600TB-6 DW-5600TB-1, DW-5600TB-4A G-SHOCK KEY CAST INTERVIEW

S-Series The collection features simple solid matte colors and are designed to complement women's streetwear style. The pedometer function “Step Tracker” features automatic step counting and is also ideal for workouts.

[Clockwise from top center] GMA-S130-1A, GMA-S130-4A GMA-S130-3A, GMA-S130-7A KIKUO IBE 35 years since the creation of G-SHOCK. Though Tough Watches are becoming widely accepted within the industry, G-SHOCK progresses to further the evolution by delivering such concepts as connectivity between Bluetooth® and smartphones to the marketplace. Mr. Ibe explains how he sees G-SHOCK’s past through the future.

Mr. Kikuo Ibe, the creator of G-SHOCK. Despite thickness and shape of the watch are part of the to take form. “I ran (the prototypes) over with a have the impact of a tough watch. The definition time tending to his garden. There is never a day the arrival of smartphones the reality is that people being considered mainstream, in the beginning design structure to protect it when dropped from truck and I dropped it from tall buildings. However of tough will forever be my insurmountable wall to where his never-ending inquisitiveness propels him are less prone to wear watches. And smartphones it was Mr. Ibe’s unconventional point of view that any angle. "Aesthetically speaking the designer (the prototype) never falls the same way, causing climb. to create new things. Two years ago, a one-off full aren’t going away anytime soon. Our job will be gave birth to what G-SHOCK is today.“My very first is working within very narrow parameters. When different results. Even if you succeed 10,000 times gold concept model was designed and released at to produce watches that make smartphones even watch was given to me by my father to celebrate there was a disagreement with the design team we there is always a fear that it will break the 10,001 Today G-SHOCK is known as the TOUGH WATCH the world renown watch fair Baselworld. There was more convenient for consumers. For example you my acceptance to high school. I was cautious in pursued every avenue until a mutual agreement was time. Under those circumstances “tough” had and will celebrate its 35th Anniversary next year. a huge demand for that watch. In order to respond cannot swim and hold your phone at the same time.” handling my watch, but eventually one day I dropped reached. I believe that the production process for such a crucially important meaning. I eventually When asked why he thought that it (G-SHOCK) was to this demand Mr. Ibe is in the planning stages for Watches need to be more compatible to connect it and it smashed into several pieces. I was in G-SHOCK was special." The design process was came to the conclusion that the meaning of tough so adored I was taken aback by the answer. “The a impressive new product. “G-SHOCK began with us to our smartphones. “As far as G-SHOCK is disbelief, however I also felt quite bewildered during quite restrictive. However Mr. Ibe accepts this as a is ambiguous. I realized that it had to be tough in most important thing you have to appreciate the absurd challenge of defying conventional concerned I look to the harsh confines of outer my inadvertent experiment. If you drop it really positive force. "You are required to change its form all areas and I had to take on the responsibility for is the power of the sell and the power of the thought. Something fragile can be created space. In my fantasy world an extra-terrestrial being does break,” speaking with sincerity. This unique working within these constraints. It naturally takes making it so. I was responsible for quantifying those media. The strength of the stores that into something that will not break. Having will come to my world and realize the greatness viewpoint led to the development of G-SHOCK, the on certain characteristics. Without this restriction numbers and giving them meaning. ” Mr. Ibe stated physically sell your goods. Of course said that, at this very moment we are that is G-SHOCK.” Knowingly, “it is only a dream, unbreakable watch. "In the development stages it most likely would have become an antiquated that if the outcome of G-SHOCK was not favorable, even when G-SHOCK was not selling crafting a G-SHOCK that will impress 100 but I truly believe this is the reality of our not so there was a clear image of what G-SHOCK should design of its time." he would resign from the company. well for those 7 or 8 years I continued to out of 100 people. I can say no more, but distant future. The destiny of G-SHOCK is far more be, " Mr. Ibe continued. "As I drove by construction make new products. It was those very please wait in anticipation” replying with spectacular than we can ever imagine.” sites I would notice that no one wore a watch... “It took time for G-SHOCK to be accepted by the When questioned about the most trying part of his stores that continued to carry us and the a grin. “Commodities, prices…right now obviously because it would break. But in this line mainstream because when initially released it was career, it would be after the completion of the first media outlets that continued to feature us everything is unstable. Although I do not KIKUO IBE of work, being outdoors there is no clock to rely on. so unconventional. Additionally, the company G-SHOCK. “I thought about creating an entirely without which we wouldn’t be where we are comprehend entire picture, it is an exciting Joined CASIO in 1976. Succeeded in developing G-SHOCK by overturning the accepted notion that if you dropped a For example, I’m sure there were times they were said that it would be a hard sell. What is “tough”? new concept however I could not exceed the today.” chapter that has inflated our expectations. watch it would break. The birth of the first DW-5000C in burdened by not knowing when it was time to go How can you quantify that?” From there, many characteristics of “tough” and “durable”. I could The 35th Anniversary is just a momentary stop. 1983 will turn 35 next year. Even as G-SHOCK reaches to lunch. I wanted to make a watch for them.” The experiments were conducted and a concept began make a beautiful watch but it wouldn’t compare or On his days off, Mr. Ibe has been devoting his The future of G-SHOCK watches you ask? With this milestone the aim is to continually seek out new ideas. ERIC HAZE “I truly believe G-SHOCK has set a world standard for it’s own kind of performance watch”

Can you please tell us an interesting or funny Could you tell us how the collaboration come story involving a watch in your lifetime? about?

It’s not funny, but last year I broke my left wrist badly The next G-SHOCK Haze model will be the 7th when I slipped backwards. watch I have designed. So it was not even possible to wear a watch on that The relationship started in Japan in 1998, with our side until recently, and it is still a little uncomfortable first Japan only collaboration model coming out in if the watch is a bigger or heavy model. 1999 at the beginning of what I call “the collaboration As a result I have to adjust many of my watchbands era”. for a now thicker wrist. The next watches I collect From there the relationship grew to include the will probably be on the lighter side too. whole world and so many markets, by the time I moved back to New York in 2005 I was also What does a watch mean to you? Has the meaning beginning to develop logos, packaging and brand changed at all? If so, how? identity designs for the 25th, 30th, and now 35th anniversaries too. The relationship is pretty amazing Really, through my long term association and after all these years. G-SHOCK has also supported partnerships with G-SHOCK, my whole approach to me in many of my own ideas over the years, and it’s watches has grown and changed dramatically over great that we continue to work on keeping our ideas time. fresh together to this day. As I learned to work with different models and templates, I always try to see a watch from three What would you like to see G-SHOCK become in main perspectives: the future? Please tell us about your perspective.

How is the brand identity reflected in the watch and The future is here, always. Next window into packaging? G-SHOCK�s future will be this fall at Madison What are the design aesthetics driving that particular Square Garden in , which is a very model? special place for me. How does the customer connect to the style and I am excited to see the next generation of models idea behind that model? and installations there.

What is your impression of G-SHOCK?

ERIC HAZE I truly believe G-SHOCK has set a world standard Born in 1961, native New York icon Eric Haze has been for it’s own kind of performance watch, while also making his impact felt in the worlds of art and design for keeping pace with style developments over the over three decades now.Eric Haze is widely recognized as years too. one of the original pioneers of hip-hop graphic design, street wear, and artist driven limited edition products.His fine art The last 10 -15 years have also seen an amazing has also been exhibited around the world, with exhibitions growth. in New York, Los Angeles, London, Hong Kong and Paris.

35th Anniversary Collaboration series G-SHOCK × ERIC HAZE

Commissioned to design the series of anniversary logo along with a collaboration model. Eric opted for the GA-700EH model, which features dripped paint, his signature star on the band, and Eric’s strong symbols across G-SHOCK’s toughness. PIGALLE “Love it, very solid and unique. Amazing look.”

When was the first time you wanted a watch and process? what made you want one? I came late to a meeting.. hahaha At a very young age, I saw one time a G-SHOCK somehow, from there I pushed my parents to have Do you have a vision for the next G-SHOCK if you one. A year after I had a yellow one for Christmas, I have the opportunity to collaborate again? If so, was around 12 years old. I was very happy, I spent what is it? two years wearing it every day. More technical, more sport oriented than lifestyle.

Is it customary for you to wear a watch? Not Do you wear the G-SHOCK you collaborated on? really, only sometimes. Would you say this is OF COURSE different to your parents generation? My dad was the same, he had a watch sometimes Could you tell us the positive and negative sides but my grandfather had one everyday of his life. of G-SHOCK? Sometimes it can look a bit young, but I like it Can you please tell us an interesting or funny actually. story involving a watch in your lifetime? I bought a watch for my best friend because he�s What are the most suitable situations, styles and always late. Unfortunately he lost it a week after and trends when wearing a G-SHOCK that works best he�s still always late. I should give him a fix watch.. for you? hahaha Elegant sportswear with a G-SHOCK is the perfect fit for me. What does a watch mean to you? Has the meaning changed at all? If so, how? Do you compare G-SHOCK to anything? What is "Watch" for me means to know the time, be on time it and why? so I�ll use it more during my days in a big city. On To a race car maybe but I don�t know why really. holidays I try not to look at my watch, except if there is a basketball game I want to catch. What would you like to see G-SHOCK become in the future? Please tell us about your perspective. What is the main reason to wear a watch when we Keep doing what you guys do, create new looks and are never far from a laptop or smart phone? materials and keep collaborating with creative. I'll be It�s a nice object, it gives you an allure and more. your number one supporter.

When was the first time you heard about or discovered G-SHOCK? From my school friends. PIGALLE / Stephane Ashpool Based in Paris, France, ‘PIGALLE’ was founded by What is your impression of G-SHOCK? Stephane Ashpool in 2008. Named after an area in Paris Love it, very solid and unique. Amazing look. between 9th and 18th, PIGALLE started as a boutique opposite a basketball court where Stephane spent his

childhood playing basketball. Inspired by the sport, the Could you tell us about any funny or embarrassing brand has become global hit and recently worked with Nike episode that occurred during the collaboration on a collaboration collection.

Tie-up model G-SHOCK × PIGALLE

Aimed at women and men, PIGALLE designed a simple and compact DW-5600. Subtle enough not to be in your way even when playing basketball on the street that also inspires the mirror dial. off-white and black are the color options. SANKUANZ “I’ll compare G-SHOCK to a monument. It symbolizes humans’ best wishes about eternity.”

When was the first time you wanted a watch and immediately became my biggest treasure. My best what made you want one? moment every day was hiding in bed, wearing Probably when I was in primary school – it was it, pressing the backlight button repeatedly, and around the early 1990s, when having a watch was watching the screen light, went off, light again… not very easy in China. Could you tell us about any funny or embarrassing Do you own more than one watch? Do you have a episode that occurred during the collaboration collection? If so, what kind? process? I have many pieces of G-SHOCK. During university, Pantone Color Chips for plastic material and I gathered a small collection of vintage CASIO with Pantone Color Cards for textiles, which I usually the function of mini games. use, are two different systems. This caused some confusion and chaos during color correction. What is the main reason to wear awatch when we are never far from a laptop or smart phone? Do you wear the G-SHOCK you collaborated on? My phone has to be recharged at least once a day. I wear it everyday and feel very proud of it. But my G-SHOCK doesn’t need that, not in ten years. Could you provide the positive and negative sides of G-SHOCK? What is your daily routine? What kind of situation G-SHOCK possesses high quality, reliable functions you are in and at what time is it when you check and an edgy look. I think it will be more charming or use a watch? if it can make some pioneering breakthrough in Normally I will check my watch when I need to appearance design and functions. keep up with time, like for a conference or when my schedule is fully packed – I need to begin the next Do you compare G-SHOCK to anything? What is job at a precise time. it and why? I’ll compare G-SHOCK to a monument. It symbolizes When was the first time you heard about or humans’ best wishes about eternity. discovered G-SHOCK? When I was in the 5th grade in primary school, one of my classmates had got a G-SHOCK. It was the first time that I heard of G-SHOCK. I was amazed by its backlight. SANKUANZ / Shanguan Zhe ‘SANKUANZ’ was founded in Xiamen, China in 2008 by Could you tell us about the first time you wore/ Shanguan Zhe. The brand is known for featuring a unique used G-SHOCK? mix of Asian inspirations and cultures such as traditional uniform such as judo, spacesuite to anime. In 2015, with After I saw my classmate’s G-SHOCK, I dreamt the support of GQ China, Shanguan presented his creations of owning one everyday. Finally I got one and it at London Collections Men and Paris Men’s Fashion Week.

35th Anniversary Collaboration series G-SHOCK × SANKUANZ

Based on GA-700SKZ and featuring a design inspired by an arctic moss, the color combination of pink, deep green and off-white camouflage express being on a mission and in tough environments. The brand’s logo, an S and a Z, is etched into the back of the casing. TOM SACHS G-SHOCK 4 ARTISTS' ARTWORKS ERIC ELMS DW-5600E-1V

CG WATKINS DW-5600E-1V

KYNE DW-5600E-1V

Hirotton DW-5600E-1 ERIC ELMS Art director and visual artist representing NY. Known for his iconic Kilroy imagery. Handling his own brand POWERS in addition to creating graphics for many iconic streetwear brands. CG WATKINS A photographer based in Paris. Having been greatly influenced by skate and music subcultures, CG has garnered attention for his unique style. He has shot for many major publications and companies. KYNE Fukuoka based graffiti artist known for his simple monochrome images of beautiful girls. His illustrations have been featured on numerous products and collaborations. Hirotton Born in Japan in 1986. Influenced by punk and skate culture in his teens, capturing that confidence in his art. He collaborated with Heroin Skateboards in 2016. Kelvin Hoefler Pedro Barros Louie Vito SKATE SKATE SNOWBOARD

Nigel Sylvester Kazu Kokubo BMX SNOWBOARD

TEAM G QUESTION&ANSWERS G-SHOCK survives plunges into the ocean, getting soaked SNOWBOARD, BMX, DANCE, and FREESTYLE FOOTBALL by rain, pounding the city concrete, and the sub zero temps scenes. Not only a fashion item but a real watch that endures in the snow-covered mountains, all while keeping accurate the intense maneuvers of these world-class professionals, time. Regardless of race, nationality and age, TEAM proving its toughness to the world. We asked these skilled and G-SHOCK extreme-sport athletes represent SURF, SKATE, stylish brand ambassadors to explain the allure of G-SHOCK. G-SHOCK Pedro Barros 35th Anniversary Name TEAM RIDER QUESTIONS Job Professional Skateboarder Birth 16 of march of 1995

Q1. For now days I think you don't need a watch because we Q8. Could you tell me what do you not like about G-SHOCK? have I-Phone or other stuff but why you wearing G-SHOCK? Its party of my life . Even I do have a phone with so many functions, I still want to use my G Shock because I can surf with it, I can skate with it, I I like it all. can be anywhere any time with it, so, why not to wearing?

Q2. Do you have some good experience when you wearing a Q9. Are you happy to be a rider of G-SHOCK? and What is the G-SHOCK exclusive of looking for the what time is it? best thing of that? A lot of time. How many time in my life I was surfing For sure. I don’t sign a sponsor contract if is not and I looked for the time and just reminded that I for something that I like. I may do campaign for have some very important thing to do and that thing stuffs that I don’t care, but representing a brand, was something really good. I need to be proud of it. The best thing it’s the entire company. G Shock is a top watch, its durable, supports Skateboard, do good parties, etc, etc

Q3. Do you remember when you knew the first time of Q10. What is the favorite model of G-SHOCK? G-SHOCK? My colab is my favorite. I like simple and old school My dad use to have one when he was a kid. He told me style. once that G Shock back in the day was that kind of thing that every one wants to have. So I knew about G-Shock for long time.

Q4. What is your favorite color of G-SHOCK? Q11. Please tell me what was your best experiment about G-SHOCK. I had this gnarly slam doing some skate session and my G Shock hit the ground so bad that I though that I Like Black for sure! was it, but nothing happen. Everybody was surprise about it.

Q5. How long(your age) do you want to wear G-SHOCK? Q12. How do you express G-SHOCK without the word TOUGH? I don’t know, I never thought about it . Why not to wear? Sorry, I didn’t get this question!

Q6. How often do you wear G-SHOCK? Q13. Do you want to get a analog watch? Why are you still wearing G-SHOCK? Most of the time. Doesn’t matter for me, I wear G Shock for many reason and one of that could be because I feel good with it.

Q7. Please tell me the situation when you wear G-SHOCK? Q14. This year is the 35th anniversary of G-SHOCK so what do When I travel, when I surf, when I am in a contest. you think about this? I think this is a reason to get the team riders and make the biggest party of all time. G-SHOCK Nigel Sylvester G-SHOCK Kazu Kokubo 35th Anniversary Name 35th Anniversary Name TEAM RIDER TEAM RIDER QUESTIONS Job Professional BMX Athlete Birth 8-23-87 QUESTIONS Job Snowboarder Birth 08/16/1988

Q1. For now days I think you don't need a watch because we Q8. Could you tell me what do you not like about G-SHOCK? Q1. For now days I think you don't need a watch because we Q8. Could you tell me what do you not like about G-SHOCK? have I-Phone or other stuff but why you wearing G-SHOCK? have I-Phone or other stuff but why you wearing G-SHOCK?

G-Shock watches are timepieces I grew up on. They’re G-SHOCK is cooler than an iPhone. I want it to be more JAPANESE tools for my everyday life but also a statement. I believe in the brand and what it stands represents.

Q2. Do you have some good experience when you wearing a Q9. Are you happy to be a rider of G-SHOCK? and What is the Q2. Do you have some good experience when you wearing a Q9. Are you happy to be a rider of G-SHOCK? and What is the G-SHOCK exclusive of looking for the what time is it? best thing of that? G-SHOCK exclusive of looking for the what time is it? best thing of that? Yes, my most recent and exciting memory of wearing a I’m very fortunate to be apart of the G-Shock family. Of course, I get to wear & have all the G-SHOCKS I G-Shock watch was during the production of my latest I’m always working to push myself and career forward, It makes me look TOUGH. like. GO video. I skydived for the first in Dubai while and I feel the G-Shock is doing the same. Like-minded rocking a GA 700. in the sense of progression and that’s why we work so well together.

Q3. Do you remember when you knew the first time of Q10. What is the favorite model of G-SHOCK? Q3. Do you remember when you knew the first time of Q10. What is the favorite model of G-SHOCK? G-SHOCK? The 6900 model is my favorite G-Shock. It’s such an G-SHOCK? The first time I heard of G-Shock was when my cousin iconic piece and has transcended throughout all walks I won Terje’s signature model G-SHOCK at a contest gave me a hand me down G-Shock watch as a child. I’ve of culture. and was super stoked on it. been a fan of the brand ever since. GW-6900

Q4. What is your favorite color of G-SHOCK? Q11. Please tell me what was your best experiment about Q4. What is your favorite color of G-SHOCK? Q11. Please tell me what was your best experiment about My prefer color G-SHOCK is either black or white. It G-SHOCK. G-SHOCK. just flows with everything that I wear. Winning the Terje’s signature model at a contest. Matte colorways.

Q5. How long(your age) do you want to wear G-SHOCK? Q12. How do you express G-SHOCK without the word TOUGH? Q5. How long(your age) do you want to wear G-SHOCK? Q12. How do you express G-SHOCK without the word TOUGH? Beyond tough, G-Shock is smart, unique and durable. Till I don’t get in trouble for being late.

GANJOU

Q6. How often do you wear G-SHOCK? Q13. Do you want to get a analog watch? Why are you still Q6. How often do you wear G-SHOCK? Q13. Do you want to get a analog watch? Why are you still I wear G-Shock pretty often, it’s the type of brand wearing G-SHOCK? wearing G-SHOCK? that makes a watch for every situation that I might EVERYDAY No, because it fits my lifestyle encounter.

Q7. Please tell me the situation when you wear G-SHOCK? Q14. This year is the 35th anniversary of G-SHOCK so what do Q7. Please tell me the situation when you wear G-SHOCK? Q14. This year is the 35th anniversary of G-SHOCK so what do Life is constantly evolving so whether I need it as you think about this? you think about this? a tool for when I’m out producing video content or It’s fantastic to see G-Shock come so far. I admire Looking forward to many more anniversaries. simply as a fashion statement. It’s versatile and the perseverance and longevity. flexible piece that complements my lifestyle. When I need to be on time. G-SHOCK is a registered trademark or trademark of Casio Computer Co., Ltd. Any other company or product names are trademarks or registered trademarks of the respective companies. RETAILERS ARO UND THE WORLD

RETAILERS 1 Kith's new 3-story SoHo flagship boasts 10,000 sq ft of curated top tier product, RETAILERS 2 Established in 1976, BEAMS continues to disseminate and drive the Japanese ranging from Kith's in-house line to men's and women's designer wear. Kith SoHo street scene. In partnership with G-SHOCK, BEAMS stylish displays have will also carry G-SHOCK models housed in a special display. helped to successfully launch several collaboration models. Celebrating its 40th KITH NYC BEAMS HARAJUKU Anniversary last year BEAMS is an indispensable must see shop in Tokyo. (NEW YORK) 337 Lafayette St. NY, NY 10012 (TOKYO) TEL: 646-648-6285 OPEN: Mon-Sat: 10:00 am - 09:00pm Sun: 11:00 am - 08:00 pm 3-24-7 1F, 2F Jingumae, Shibuya, TOKYO, JAPAN 150-0001 TEL: 81-3-3470-3947 OPEN: Mon-Sun 11:00 am - 08:00 pm RETAILERS 3 Parisian boutique COLETTE combines street culture and high fashion with RETAILERS 4 Growing up in Japan, owners Tak Kato and Mike Toe opened BLENDS in 2002 colorful and edgy selections. G-SHOCK was chosen to be in this line up of select with the simple idea of offering a fresh selection of sneakers while blending a brands, and in 2013 successfully took over Colette's front window to celebrate its number of diverse brands to its lineup. The five brick-and-mortar stores will add COLETTE 30th anniversary. Sadly, Colette will close its doors in December. BLENDS BEVERLY HILLS G-SHOCK to its shelves this fall increasing its presence on the West Coast. (PARIS) (LOS ANGELES) 213 rue Saint-Honoré 75001 Paris France 217 S. Beverly DR. Bevery HIlls, CA 90212 TEL: 33-1-55-35-33-90 OPEN: Mon-Sat 11:00 am - 07:00 pm TEL: 310-550-0601 OPEN: Mon-Sat: 11:00 am - 7:00 pm Sun: 12:00 am - 6:00 pm ANTI-STATIC ELECTRICITY TEST HAMMER IMPACT TEST

HAMURA RESEARCH AND DEVELOPMENT CENTER Hamura Research and Development Center was established in 1979. CENTRIFUGAL FORCE TEST BUTTON STRESS TEST This is where tests are conducted to ensure G-SHOCK’s toughness. CASIO has its own facility with the ultimate goal of supreme toughness.

DROP IMPACT RESISTANCE TEST VIBRATION RESISTANT TEST

WATER PRESSURE RESISTANCE TEST

G-SHOCK proof of absolute toughness

G-SHOCK established a new TOUGH WATCH force tests, and vibration resistance tests. The genre to the wristwatch industry in 1983. New investment and dedication to test and develop all production models are developed under strict points is crucial. Not only mechanical but manual quality criteria. At the Hamura Research and testing by our engineers is indispensable. It is this Development Center, unique tests are conducted vast amount of data that leads to the evolutionary day and night to ensure there are no compromises in chain in proving G-SHOCK�s toughness. The quality. Button stress tests, drop impact resistance quality and pride of Made in Japan resonates here. tests, water pressure resistance tests, anti-static This facility is vital to delivering quality G-SHOCK electricity tests, hammer impact tests, centrifugal watches to the world. G-SHOCK focuses strict attention on these four factors in pursuit of the ultimate goal: supreme toughness. in pursuit of further enhanced toughness. Its primary Up to the present and into the future, with pride in its objectives are robustness ensuring confident wear in any toughness, G-SHOCK will continue to challenge even G-SHOCK’S EVOLUTION environment, and practicality assuring reliable operation greater heights. This is genuine toughness, passed under any circumstances. These objectives are realized down from one era to the next.

TOUGHNESS TECHNOLOGY

STRUCTURE DESIGN MATERIALS FUNCTIONS Toughness surpassing the extreme limits of durability Trajectory of the tough design Ongoing pursuit of new materials Advanced functions enabled by digital technologies 1983 1983 1983 1992 Shock-resistant structure Square Design Urethane resin Sensor Technologies

A innovative hollow case structure that Adoption of a square design that Adoption of lightweight, easy-to-process Practical application of various miniaturized mitigates dropping shocks and vibrations, prevents the buttons from contacting flat urethane resin as a case material, sensors, beginning with a temperature combined with an all-directional guard surfaces. Ongoing functional evolution significantly expanding the range of sensor, to take measurements of such structure and cushioning material to has remained a constant standard ever possibilities for form, design and color. environmental phenomena as directions, protect key parts from external shocks. since. atmospheric pressure, altitude and water depth. 1995 1989 1996 1994 Mud-resistant structure Analog Design Metal Twisted Design EL Backlight

A structure designed to keep out dust and Realization of a shock-resistant structure Completion of a tough design of Development of the EL backlight, a highly mud by covering all the button parts with with hands mounted on the dial that remarkable “functional beauty” that practical dial lighting function. urethane material. expanded the range of design possibilities combines strength and beauty in a case to include analog/digital combinations. constructed of both metal and resin. G-SHOCK

2012 1993 1999 2002 TRIPLE G RESIST Asymmetrical Design Shock-resistant structure Radio-controlled, Solar-powered Timekeeping A reinforced structure capable of Adoption of a bilaterally asymmetrical A innovative hollow case structure that withstanding the three main types of design with the case and band offset to mitigates dropping shocks and vibrations, Simultaneous installation of the Tough gravitational acceleration: external shocks, prevent interference from the back of the combined with an all-directional guard Solar recharging system that converts centrifugal forces and vibrations. αGel® wrist. structure and cushioning material to light into power and a standard time radio (Alpha Gel)*1 is inserted into the case to protect key parts from external shocks. wave reception function that corrects the absorb and protect against vibrations. time automatically. 2012 *1 A soft silicone-based gel-like material with superior impact-absorption capabilities. 2013 1996 2010 Smartphone Link Core Guard Structure Bumper Protector Carbon-fiber Insert Band A function enabling linkage with a smartphone via Bluetooth® communication A structure using the bezel, case back A design of watches with a protector Realization of a remarkably tough band that expands the possibilities for watch and stainless-steel pipes to form a frame installed to protect the glass from external by inserting a carbon-fiber material with functions to include simplified setting and that protects the inner case. G-SHOCK’s shocks that gained popularity primarily superior tensile strength into resin. automatic time correction. hollow case structure is realized with a on the street scene. metal external casing.

2014 2010 2015 2014 Clad Guard Structure 3D Face Design Titanium 64 Bezel GPS Hybrid Radio-controlled, Solar-powered Timekeeping*2 A structure in which the crown, buttons and Development of a dial comprising a Adoption as the bezel material of titanium guard parts are integrated for enhanced complex assembly of 3D parts in a large, 64, which boasts greater strength than A system that receives both GPS satellite shock resistance. αGel® (Alpha Gel)*1 is high-impact case. pure titanium while retaining titanium’s time-calibration signals and standard time inserted into the crown’s head cover. characteristic lightweight and corrosion radio waves and uses them to display the correct time at the current location *1 A soft silicone-based gel-like material with superior resistance. impact-absorption capabilities. anywhere in the world. *2 A system driven by CASIO's original solar power 2017 system that employs GPS (Global Positioning 2017 2017 2017 System) satellite signals to determine the current Built-in Bluetooth® + GPS location and correct the time. Hybrid Radio-controlled, New Layer Guard Structure Disc Dial Chronograph Carbon Bezel Solar-powered Timekeeping A newly developed structure with resin Adoption of a disc dial capable of analog A bezel constructed of a lightweight, A function integrating GPS Hybrid radio- cushioning parts inserted into the case, display of multiple functions on a complex high-rigidity carbon material produced controlled, solar-powered timekeeping*2 pioneering a tough new design domain. combination of 3D dials. by applying microstructure control with Bluetooth® communications to keep technology to combine state-of-the-art the correct time automatically based on carbon fiber with resin. accurate time information. *2 A system driven by CASIO's original solar power system that employs GPS (Global Positioning System) satellite signals to determine the current location and correct the time.

a day in life.

a day in life.