OPEN SOURCE SUMMIT NORTH AMERICA North America

THE LINUX FOUNDATION OPEN SOURCE SUMMIT NORTH AMERICA North America

Event Sponsorship Prospectus

June 22 – 24, 2020 JW Marriott Austin, Austin, Texas THE LINUX FOUNDATION OPEN SOURCE SUMMIT NORTH AMERICA North America

TABLE OF CONTENTS

“The influence of developers About Open Source Summit + Embedded Linux Conference...... 3 on technology purchasing Attendee Demographics...... 5 decisions is abundantly clear. Over 87% of developers with a Previous Attendees...... 8 leadership function no matter how small, as well as two Sponsorship Opportunities...... 10 thirds of the front-line coders, Promotional Marketing Opportunities...... 11 are somehow involved in purchase decisions.” About Linux Foundation Events...... 13 SlashData, Developer Economics: Sponsorship Bundles & Custom Packages...... 16 State of the Developer Nation Q3 2017

@lisancao #OSSummit has by far been the most passionately inclusive conference I have been to thus far. From washroom signs, to the abundance of diversity talks, and the people themselves- the commitment to changing the face of #tech has been unreal. I hope other conferences take note!

Rikki Endsley • @rikkiends Open source: Come for the tech. Stay for the people. #OSSummit

Open Source Summit + Embedded Linux Conference North America 2020 THE LINUX FOUNDATION OPEN SOURCE SUMMIT NORTH AMERICA North America

June 22-24, 2020 | Austin, TX Open Source Summit is the premier event for open source developers, technologists and leadership to collaborate, share information, and gain knowledge, furthering open source innovation in software development and helping to create more sustainable open source ecosystems.

Open Source Summit covers both pivotal cornerstone technologies, as well as new and emerging open source projects and technologies. Open source software and technologies are a leading indicator of where companies are investing resources for technology development. By bringing the latest open source projects and leading technologists together in one place, Open Source Summit has become a forum for defining and advancing technology development in the years ahead.

Embedded Linux Conference (ELC), co-located annually with Open Source Summit, has been the premier, vendor-neutral technical conference for companies and developers using Linux in embedded products for 15 years, gathering the technical experts working on embedded systems and applications for education and collaboration, paving the way for transformation in these important and far reaching areas.

Attendees join the event to: Sponsorships offer a multitude of benefits:

Learn about the latest trends in open source Valuable mindshare from developers, Explore career opportunities with the world’s technologists and business leaders leading technology companies Increase brand awareness & recognition Access leading experts to learn how to navigate Thought Leadership the complex open source environment Talent Recruitment Find out how others have used open source to Media Coverage gain efficiencies and increase innovation internally Showcase Products & Technologies Gain a competitive advantage learning about new Create New Partnerships innovative open solutions & technologies Generate Sales Leads Find out what industry-leading companies and Community participation in your projects projects are doing in the future, and where and alliances & customers technologies are headed Support the important work of the open source community

2000+ Attendees gather at Open Source Summit + Embedded Linux Conference North America annually. 70% of attendees are developers.

A huge shoutout to the @linuxfoundation and everyone involved in putting together a great event #OSSummit. Great location, amazing networking, catching up with older friends and mentors in #OpenSource and lots of learning.” -Sudheesh Singanamalla

“Very late to the party but wanted to give a shout out to @linuxfoundation for hosting an amazing #OSSummit. Met a lot of fabulous people and got to learn about cool new technologies! Execution was excellent on all levels.” - Angela Chin

Open Source Summit + Embedded Linux Conference North America 2020 3 THE LINUX FOUNDATION OPEN SOURCE SUMMIT Met so many amazing people at #OSSummit this week! Thanks for NORTH AMERICA North America all the good times and great memories! - Brian Liston

Who Attends:

Developers Of OSSNA 2019 Attendees Surveyed: Software Developers, Programmers, Maintainers Over 34% attend only one conference annually, while 52% Operations attend 4 or fewer conferences a year, making OSS + ELC NA IT Architects, System Administrators a valuable place to connect with this audience. and DevOps professionals 52% said they make purchasing decisions or influence Business & Community purchasing decision makers Business and Community Leaders, Academics, 39% identified as developers and 65% in technical positions Students, Media and Analysts 96% said that the event was a valuable use of their time

Why They Attend:

To learn about the newest To get access to leading To gain a competitive To explore career opportunities and most interesting open experts in both formal and advantage learning the latest with the world’s leading technologies informal settings on innovative open solutions technology companies

Open Source Summit + Embedded Linux Conference North America 2020 4 THE LINUX FOUNDATION OPEN SOURCE SUMMIT NORTH AMERICA North America

Open Source Summit & Embedded Linux Conference Demographics

Industry Job Function Interests • Software / Internet 46% • Developer 39% • Linux 72% • Computer Hardware or • Architecture 11% • Cloud & Containers 56% Consumer Electronics 12% • Sales/Marketing/Business • Security & Compliance 45% • Internet & Web Services 6% Development 9% • Networking 44% • Education / Research 5% • Executive Management (VP/CxO) 8% • Automotive, Embedded & IoT 43% • Telecommunications 5% • Other 7% • Blockchain & Data 28% • Other 5% • Student 5% • Community & Program Office • Aerospace / Defense 4% • IT Operations - DevOps 5% Managemnet 23% • Media / Publishing 3% • Product Management 4% • Javascript & Web Platforms 23% • Industrial Manufacturing & Machinery 2% • Program Office Leader4% • Edge 22% • Government 2% • IT Operations - Sys Admin 3% • Deep Learning 21% • Healthcare / Medical Devices / Rx 2% • Media/Analyst 2% • AL, ML, & DL 18% • Automotive / Transport 2% • Professor/Academic 2% • Energy 10% • Carriers / Telecommunications 2% • Legal / Compliance 2% • Motion Picture 8% • Retail / E-Commerce 1% • Other 4% • Energy 1% • Transportation / Logistics / Warehousing 1%

• 1808 Attendees • Attendees from 48 countries • 79% of attendees from the United States, Canada, Job Level Country and Mexico • Individual Contributer 46% • United States 77% • Women and non-binary • Manager 17% • Canada 4% • Director 12% • India 3% individuals comprised nearly • Other 9% • Japan 2% a quarter of attendees • Academic 7% • United Kingdom 2% • 65% of attendees in • VP / SVP / GM 4% • Germany 1% • CXO/ED 6% • Isreal 1% technical roles • France 1% • South Korea 1% • China 1% • Mexico 1%

• 1700+ Attendees from 46 Countries • 2018 Sponsors generated between • 89% of Attendees from the US or Canada 94 and 442 leads per booth • Nearly 800 Organizations in Attendance • 9 out of 10 of attendees visited sponsor booths onsite

Open Source Summit + Embedded Linux Conference North America 2020 5 THE LINUX FOUNDATION OPEN SOURCE SUMMIT NORTH AMERICA North America What Attendees Said

Don’t take our word for it. See what attendees had to say about OSS + ELC NA 2019.

Open Source Summit + Embedded Linux Conference North America 2020 6 THE LINUX FOUNDATION OPEN SOURCE SUMMIT NORTH AMERICA North America What Attendees Said

Don’t take our word for it. See what attendees had to say about OSS + ELC NA 2019.

“It was my first time at OSS and it couldn’t have been better. I was able to network with other people interested in my work. “ - MARIA IGNACIO

The OSS was a blast! I was able to meet so many awesome people, learn about projects going on in the community, and attend several very informative talks. 10/10 would recommend! - SAMANTHA COYLE

As a newbie in the industry, I was definitely a bit intimidated before I attended OSS, but everyone from industry experts to students who attended the conference were so enthusiastic to share their knowledge that it turned my intimidation into a motivational factor! This is a must attend for people who want to learn and grow! - VICTOR BASu

During the “hallway track”, I go out of my way to talk to people I’ve never met because most of us are introverts. I’m always impressed by what people are doing and it fills me with optimism and new ideas. -- KATHY GIORI, MOZILLA IOT

OSS NA 2019 is amazing and mind blowing. I enjoyed every minute of it from the keynotes session, k8s session, cloud sessions, expo, USS Midway and of course, Kairan Quazi keynotes - RAMESH KUMAR

I really like the diversity in projects that are featured at the conference. It really shows how open source is changing so many industries around the world. - ROBERT TREAT // XZILLA

Open Source Summit + Embedded Linux Conference North America 2020 7 THE LINUX FOUNDATION OPEN SOURCE SUMMIT NORTH AMERICA North America

PAST ATTENDEES INCLUDE:

Application Development Executive Director Solutions Architect Director, Open Source Senior Analyst Blockchain Ecosystem Compassion International Governance Accenture Fidelity Investments Software Engineer FOSS Compliance Officer Senior Data Engineer Bloomberg LP Continental Automotive Systems, Global Cloud Infrastructure Activision Inc Architect DevOps Engineer Finning Senior Site Reliability Engineer Braintree Software Developer Adobe Copperleaf Technologies Director Lands & Government Senior Training Engineer Affairs - First Nations Telecommunications Engineer Brunson Education Software Engineer II First Nations Lands & Government Adrift Cvent Developer Managing Partner Chief Systems Architect BuySellAds Research Engineer Forefront Advantage Systems Management D. E. Shaw Resaerch Senior Developer Corp. Director of TM - Cyber Security Candian Broadcasting Corp Manager, Infrastructure Services Fortinet Software Engineer D7: Arizona Data Science Initiative Lead Software Engineer Akamai Technologies Managing Director Canonical Digital Service Expert FutureChalk Software Inc. Solutions Architect Defense Digital Service Software Engineer Albertsons Companies Analyst Capital One Senior Manager Gartner DevOps Engineer Deloitte Software Engineer Alea Software Sr Software Engineer CareCru Inc. Development & Security General Dynamics Project Manager Operations Manager, Business Technology Allianz Germany Deluxe Corp Central 1 Credit Union Founder GirlScript Foundation Software Developer Systems Engineer Chief Security Officer Alpha Technologies Ltd. Demonware ChainSafe Systems Systems Engineer GitHub Software Engineer Software Engineer Staff, UNIX Systems Altamira DENSO Senior Automation Consultant Administrator Gladiator Automation Corp. Principal Engineer Charles Schwab & Co. Engineering Manager Amadeus Digital Ocean Head of Open Source Site Reliability Engineer Strategy, GCP Software Development Engineer Chewy.com Researcher Google Amazon Digital Security Group Engineer Software Developer Head of Open Network China Unicom Platform Architect Government of Canada Technology Discover Financial Services Senior Software Engineer Amdocs Principal Engineer Ciena Unix System Administrator Groupon Regional CEO Divertissements Gameloft Inc Enterprise Monitoring Engineer American Red Cross Engineering Manager Cincinnati Financial Corp Software Engineer HashiCorp Engineering Manager DoD Software Engineer Apex Clearing Staff Engineer Cisco Systems Data Scientist Heptio Systems Architect Driscolls’ Strawberry Assoc CTO Apple Senior Researcher Citus Health, Inc. Software Engineer Hitachi Junior Architect Drive.ai Solutions Architect Arc’teryx Equipment Research Scientist Classmethod Canada Chief Scientist Honeywell International Principal Software Engineer DriveScale, Inc. Infrastructure Engineer ARM Senior Principal Engineer ClearEdge Software Developer Hughes Network Systems Director Earls Restaurants Software Engineer AT&T CTO Cloudreach Software Engineer Hyper Manager, IT Web Development Excella CTO Bank Of Canada CTO Global Technology Codescoop Software Development Engineer Developer Advocacy Systems Administrator Expedia Senior Software Engineer IBM BC Housing Collabora Software Engineer Analyst Open Networking Evangelist Facebook VP Deputy General Counsel IDC Big Switch Comcast Tech Lead Production Engineer Executive Director FairVentures Solutions Architect ILM / Disney Black Boys Code Commerce Bank

Open Source Summit + Embedded Linux Conference North America 2020 8 THE LINUX FOUNDATION OPEN SOURCE SUMMIT NORTH AMERICA North America

PAST ATTENDEES INCLUDE:

VP, Engineering Capabilities Developer Advocate Software Engineer VP of Operations Indeed Mesosphere Puppet Storj Chief Information Architect Director, Open Source Software Architect DevOps Engineer ING Programs Office QAware StrongMind Microsoft Chief Architect Director, Engineering CTO Architect Inspur DevOps Qualcomm Sungard Availability Services Monsanto Firmware Engineer IT Director Director, Engineering Intel QA Community Mentor R&O Construction SUSE Mozilla VP Operations SRE Senior Vice President, Intelligent Systems Services Inc. IT Manager RealSelf Information Technology Mr. Lube Canada T-Mobile Director, Systems Engineering Ansible Community Architect IntercontinentalExchange Principal Software Engineer Red Hat Senior Developer National Instruments Talemetry Robotics Software Engineer Principal System Architect Intuitive Surgical Inc. Security Researcher RingCentral Inc Software Engineer National Security Research Institute Talend Principal Design Engineer Software Engineer Jabil, Inc. Systems Administrator Rocket Software Sr. Manager – WebBroker Navarik Corp. Development Managing Director, Head of Senior Manager of Analytics TD Bank Group Engineering System Analyst Rocky Mountaineer JP Morgan Chase NCCI Holdings, Inc. Web Programmer Lead Architect and Sr. Director TekCitadel Software Developer Linux Systems Engineer Rogue Wave Software JSonar, Inc. Nestle Purina Solutions Architect Principal Developer, FME Server Telos Vancouver Kernel Developer Community Developer Team Lead Jump Trading LLC NoKidBehind Safe Software Inc. Senior Technology Architect TELUS DevOps Engineer Senior Software Engineer Senior Software Developer Jungle Scout Nonzero Software Salesforce Director, Business Systems Senior Engineer Senior Software Engineer Kal Tire Northwestern Mutual SaltStack Data Recovery Specialist Software Engineer Software Developer and GIS Analyst NVIDIA Samsung Kano Geographical Information HPC System Administrator Director, Developer Relations System Oak Ridge National Laboratory SAP Senior Manager Team Lead, Product Network Architect KPMG Ontario Digital Service Sauce Labs VP Segments and Strategic Senior Solutions Architect R&D Director Initiatives Optum Schneider Electric Linaro Kernel Hacker Software Engineering AI Developer Oracle Schweitzer Engineering Laboratories Lucent Technology Inc. Network Analyst Community Manager Senior Software Engineer Pacific Blue Cross Serverless Lyft TiKV Engineer Principal Network Architect UI Engineer PingCAP Shaw Cablesystems Macys.com Data Engineer Chief Technology Officer Storage Engineer Pinterest Shutterstock MailChimp Software Engineer SoftwareDeveloper Principal Engineer Pivotal Siemens Technology and Services Mastercard Pvt Ltd Senior Software Developer. Software Developer Tools & Automation Systems Engineer MediaValet Polycom Sophos Data Scientist Linux Kernel Developer Senior Engineer, VP Medium Positive Technologies State Street Canada

Open Source Summit + Embedded Linux Conference North America 2020 9 THE LINUX FOUNDATION OPEN SOURCE SUMMIT NORTH AMERICA North America

Sponsorship Opportunities

diamond platinum gold silver bronze 4 available 8 available 10 available unlimited unlimited 4 available 7 available Editorial Interview and Article on Linux.com: Over 1M unique visitors per month. The Linux Foundation to determine final • interview content and delivery date.

Assistance with Press Bookings at Event: Helping you • get the most out of an on-site announcement.

Pre or Post-Conference Email Blast: One time use of • opt-in list to be sent by The Linux Foundation. Onsite Recognition during Opening • • Keynote Session: By event emcee. All sponsor content must be Conference Speaking Opportunity: 15-minute 5-minute approved by Program Committee and The Linux Foundation. Session Keynote Keynote Speaking slots based on availability. or BoF

Social Media Promotion of Sponsorship: 3x 2x 1x From The Linux Foundation Events channel.

Sponsor Designation in Press Releases: Recognition • • • as sponsor in body of release. Private Use - Private Use - Private Use - For private meeting use only. Conference Room: 3 days 1 Day 4 Hours

Collateral Distribution: Laid out in a prominent location • • • near registration.

Recognition in Pre-Conference Email Marketing: • • • • Includes link to your URL.

Keynote Stage Branding: Logo prominently displayed on • • • • stage screens.

Access to Event Press/Analyst List: Contact List shared two • • • • weeks prior to event for your own outreach.

Recognition on Event Website: Prominent logo display on • • • • • event homepage. Recognition on Event Signage: Logo on conference signage. • • • • • Includes counter with graphic and stools. Exhibit Booth: 20'x20' 15'x15' 10'X10' 10'x10' 6'x6' Table and chairs only for Bronze sponsors. (Upgrade options available)

Live scans, real time reporting Lead Retrieval Scanners: 3 2 1 1 1 and ability to take notes on captured leads.

Full access passes to the entire Conference Attendee Passes: 20 15 10 6 3 conference for your staff or customers.

20% Discount on Additional Conference Passes: • • • • • For use by your customers, partners or colleagues. Sponsorship Cost $65,000 $45,000 $30,000 $15,000 $8,000

*Start-ups may secure a Bronze Sponsorship for US$4,000 provided they: (1) Have been in business less than 3 years; (2) Have less than $5M in annual revenue; and (3) Have less than 30 employees at signing of contract.

The Linux Foundation reserves the right to increase/decrease the number of available sponsorships and update deliverables based on venue restrictions.

Open Source Summit + Embedded Linux Conference North America 2020 10 THE LINUX FOUNDATION OPEN SOURCE SUMMIT PROMOTIONAL MARKETING OPPORTUNITIES NORTH AMERICA North America Contact us at [email protected] to secure your sponsorship, request additional details or discuss custom options.

Open Source Summit Speed Networking & Keynote Live Stream & Recording Mentoring Session General Sponsor $10,000 • 1 AVAILABLE $5,000 • 2 AVAILABLE Includes logo on live stream home page and event website. Sponsor will be allowed to use recordings on their website or in promotional materials via Sponsors will received recognition in the session, the opportunity to provide embedded code.. collateral to distribute at session, and logo on website and signage.

Attendee Lounge** $5,000 • 3 AVAILABLE Women in Open Source Lunch** Sponsor a themed lounge such as DevOps, Containers, Cloud Native or Linux $15,000 • 1 AVAILABLE SOLD OUT Lounge. Provides the space and snacks to get attendees collaborating. Includes sponsored signage in lounge areas. Pricing includes single color logo imprint on Show your support of the women in our community that are helping to branded items. Full color logo imprint available at an additional cost. create the future of open source. Includes sponsor signage and verbal recognition at lunch. Level sponsorship required.

Onsite Happy Hour & Onsite Reception Lanyards $10,000 • 1 AVAILABLE $12,500 • 1 AVAILABLE Spark conversation about your brand during our Technology Showcase Happy Every attendee at the event will wear a name badge and lanyard and your logo Hour. Your company can host this evening with exclusive branding on all food will appear across the lanyard. Pricing includes single color logo imprint. Full and drink stations and prominently placed signage. Level sponsorship required. color logo imprint available at an additional cost. Level sponsorship required.

Attendee T-Shirt $15,000 - LEVELED SPONSOR ‘Celebrate Diversity’ Evening Mixer $15,000 $20,000 - NON-LEVELED SPONSOR Show your support of the underrepresented minorities in our community by hosting an evening mixer to allow them to meet and support each other. Our designers always create fun shirts that are worn for years to come. Includes sponsor signage and verbal recognition at mixer. Sponsorship will Includes your logo on sleeve of shirt. Pricing includes single color logo cover light appetizers, unlimited non-alcoholic beverages and one drink ticket imprint. Full color logo imprint available at an additional cost. per attendee.

**Promotional name of this event may change Open Source Summit + Embedded Linux Conference North America 2020 11 THE LINUX FOUNDATION OPEN SOURCE SUMMIT PROMOTIONAL MARKETING OPPORTUNITIES (CON’T) NORTH AMERICA North America Contact us at [email protected] to secure your sponsorship, request additional details or discuss custom options.

Breakfast & Breaks $12,000 • 1 AVAILABLE First-time Attendee Breakfast** Sponsorship includes prominent branding at all breakfast & break stations. $7,500 • 1 AVAILABLE 200 expected attendance Level sponsorship required. Sponsorship includes prominent recognition at the first-time attendee breakfast, opportunity to make an announcement, as well as recognition on the event website and conference signage.

Attendee Evening Event $20,000 AND UP Please contact us for customized offers. 850-1,000 expected attendance Conference Session Recording A great opportunity to support the community, make an announcement $40,000 • 1 AVAILABLE and more. Includes verbal recognition at the event and sponsor signage Sponsor video recordings of all conference sessions from the event, throughout the venue. that will be published on YouTube and event home page and available publicly for anyone to view. Sponsorship includes Company logo on the opening slide transition for every conference session video, resulting in tens of thousands of views of your logo over the course of a year, and recognition in post-event email to attendees announcing the videos are live. Gather a group of companies to jointly sponsor together!

Host an Evening Event $5,000 We’re offering sponsors the opportunity to host their own evening event which we’ll promote to attendees. Plan a party for 50 or 500; be as Diversity Empowerment Summit Host creative as you’d like. Sponsor is responsible for all coordination and $10,000 • 1 AVAILABLE fees related to the event. We’ll get the attendees there by promoting through emails and onsite announcements to attendees. Sponsorship includes prominent recognition in the DES session space(s), as well as recognition on the event website, and general conference and Note: A level sponsorship is required for this option. DES-specific signage.

**Promotional name of this event may change Open Source Summit + Embedded Linux Conference North America 2020 12 THE LINUX FOUNDATION OPEN SOURCE SUMMIT NORTH AMERICA North America Linux Foundation Events are where 42,000+ developers and Technologies Covered By Event: technologists from across the globe meet to share ideas, learn

Linux Systems and collaborate to drive innovation. Open Source Summit, Embedded Linux Conference, Automotive Linux Summit, Linux Plumbers Conference, Linux Kernel Maintainer Summit, LSF-MM Summit, Open source communities are nearly always virtual and Linux Security Summit distributed, so when they get together face to face, they can make quick progress on issues big and small. In this way, Applications events help maintain the vibrancy of global open source OpenJS World, API Specifications Conference communities and ensure their long-term sustainability. Open source is ubiquitous in computing—nearly all leading Networking & Edge Computing organizations use it to power their work. To deliver the most Open Networking & Edge Summit, Open Source Summit, innovative products and services to their users and customers, DPDK Summit companies must learn directly from the technologists who steer the most widely used and influential projects. IoT, Embedded & Automotive Embedded Linux Conference, Automotive Linux Summit, Linux Foundation Events are the meeting place of choice Open Source Summit for open source maintainers, developers, architects, infrastructure managers and sysadmins, as well as Artificial Intelligence & Machine Learning technologists leading open source program offices, DevRel Open Source Summit, Open Networking & Edge Summit, teams and other critical leadership functions.They are: The Linux Foundation Member Summit The best place to quickly gain visibility within the Open Source Governance, open source community and to advance open source Community & Management development work by forming connections with the people The Linux Foundation Member Summit, Open Source evaluating and creating the next generation of technology. Summit, Open Compliance Summit, The Linux Foundation A forum to identify software trends early to inform future Member Legal Summit, Open Source Strategy Forum technology investments. Cloud & Cloud Native The ripest recruiting ground in today’s technology landscape. KubeCon + CloudNativeCon, Open Source Summit, The ideal venue to showcase technologies and services to Open Source Strategy Forum, Open Networking & Edge influential open source professionals, media, and analysts Summit, Kubernetes Contributor Summit, Helm Summit, around the globe. FoundationDB Summit, ServiceMeshCon, PromCon, KVM Forum, Xen Summit, Cloud Foundry Summit The Linux Foundation brings together companies and individual contributors to build the greatest shared technology in history. Blockchain We provide the events, training, certification, open source Hyperledger Global Forum, Hyperledger Member Summit, best practices and marketing, and necessary to build, scale, Open Source Strategy Forum and sustain critical open source projects and communities. As the home of over 200 open source projects driving critical Hardware technologies, there is no organization better positioned to OpenPOWER Summit, RISC-V Global Forum gather the open source community for important face to face interaction to drive innovation across open source. And, unlike Invitation-Only Events for-profit event management firms,any money generated LSF-MM Summit, The Linux Foundation Member by our events is channeled back into supporting open Legal Summit, Open Compliance Summit, Linux Kernel source communities to support their growth. Maintainer Summit & The Linux Foundation Member Summit Contact us today for more information on sponsoring at [email protected].

13 THE LINUX FOUNDATION OPEN SOURCE SUMMIT NORTH 2019AMERICA LF EVENTNorth America AUDIENCE SNAPSHOT

ATTENDANCE AUDIENCE BY COMPANY SIZE 42,000+ attendees COMPANY SIZE SUM OF % 1 - 49 16% 31.25% YoY Growth

50 - 499 21%

REPRESENTING 500 - 999 6% 12,000+ organizations 1,000–2,999 10% Including corporations, associations and

academic institutions worldwide 3,000+ 47%

FROM 141 countries

6.5% of attendees 2.7% from Germany of attendees from Canada 2.6% of attendees from the Netherlands

4.4% of attendees from the UK 3.6% of attendees 2.9% from Japan of attendees 39.5% from France of attendees are 2.2% from the US of attendees from South Korea

10.5% of attendees from India 2% of attendees from Australia

OpenOpen SourceSource SummitSummit ++ EmbeddedEmbedded LinuxLinux ConferenceConference NorthNorth AmericaAmerica 20202020 14 THE LINUX FOUNDATION OPEN SOURCE SUMMIT NORTH AMERICA North America 2019 LF EVENT AUDIENCE SNAPSHOT (CON’T)

AUDIENCE BY JOB FUNCTION

Developer 37% Architect 17% DevOps / System Administration 13%

Executive Management 9% Student / Professor / Academic 6%

Product Management 6% Other 4% Program Office Leader 4%

Legal / Compliance 2%

Media / Analyst 2%

AUDIENCE BY INDUSTRY

54% Software / Internet 7% Finance / Banking / Insurance 7% Hardware / Electronics 6% Carriers / Telecom 5% Solutions Provider / IT Consultancy 4% Associations / Trade Groups / Foundations 3% Education / Research 3% Media / Advertising / Publishing 2% Automotive 2% Retail / Wholesale Trade 1% Healthcare 1% Aerospace / Defense 5% Other

PRESS & SOCIAL MEDIA Linux Foundation Events are highly engaging and interactive. Our 2019 events generated:

30,000+ 90,000+ 730,000,000+ Nearly 500 media clips social media event keyword media professionals engagements on impressions on attended, 2,000,000,000+ Facebook & social media representing global potential impressions Twitter media outlets

Open Source Summit + Embedded Linux Conference North America 2020 15 THE LINUX FOUNDATION OPEN SOURCE SUMMIT NORTH AMERICA North America

Sponsorship Bundles & Custom Packages

Interested in sponsoring multiple events and/or creating a custom sponsor package? We offer bundled sponsorship package discounts and are happy to work with you to create a customized package to meet your organization’s individual needs.

Linux Foundation Corporate Members receive sponsorship discounts on Linux Foundation events; 5% discount or 7% when signing up for multiple events at once.

Contact [email protected] to secure your sponsorship today. www.events.linuxfoundation.org