COVER FOCUS New Make a Splash in 2017

May is National Skin Care Awareness Month. Time to get up to date on innovations.

BY DENISE MANN, EDITOR-AT-LARGE

here haven’t been any new sunscreen ingredients approved in the US since the 1990s ( was approved under an NDA, see Spotlight on page 54), but many an innovative company put a new spin orT spins on their products for 2017. Some are tinted, some are techy, others are whipped, and still others also block pollution. Some are physician dispensed, while others are available at mass market retailers. The latest crop of sunscreens includes new offerings from market leaders as well as entries from companies new to the sunscreen business who are looking to make a splash this year. Here’s a snapshot of the sun care market, followed by a sampling of what’s new for 2017.

THE SUN CARE MARKET: A SNAPSHOT What drives the global sun care market? Rising con- cern about sun damage—including both skin cancer and skin aging, according to a ReportLinker analysis. Multi- functional products, including self-tanning products, are popular in Europe. More drug store distribution and the availability of specialized products are driving demand in the Middle East and triggering market growth in that region. Still, North America has the largest market share for sun care products. Sun care products include sun protection, after-sun products, and self-tanners, but sun protection remains the most commonly used of these. Despite the availability of creams, gels, lotions, powders, liquids, wipes, sprays, and colored creams, cream forms of sun protection products account for a substantial share of the overall market, the analysis shows.

FAN FAVORITES New from Neutrogena for 2017 is Sheer Zinc Face Dry- Touch Sunscreen and Neutrogena Sheer Zinc Dry-Touch Sunscreen in SPF 30 and 50. Both products are formulated

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with Purescreen naturally sourced 100 percent UltraMist absorbs excess moisture and dries with a soft technology. Neutrogena’s new line also includes Pure & matte finish, and their new Kids Sport Sunscreen Lotion and Free Baby Sunscreen Broad Spectrum SPF 50, which earned Lotion Spray with PowerStay Technology, available in tear- the National Eczema Association Seal of Acceptance™ as a free sting-free lotion and lotion spray, promises to stay on suitable sunscreen for babies with eczema or sensitive skin strong during activities. conditions. Coming in June 2017, SkinCeutical’s Ultimate UV Defense Coppertone is rolling out new Whipped formula Lotion SPF 50 promises protection using zinc oxide plus sunscreens. The new formulas are available in the delivery of hydration thanks to hyaluronic acid, all with a CLEARLYSheer and WaterBABIES Pure & Simple lines. translucent finish. Coppertone CLEARLYSheer Whipped Sunscreens are avail- able in SPF 30 and 50. Coppertone WaterBABIES Pure & THE MARKET DISRUPTORS Simple Whipped Sunscreen is available in SPF 50. Hint water is getting into the sunscreen game. The bev- Alongside the new whipped launches, the company is also erage maker rolled out Hint sunscreen sprays made with introducing: Hint fruit essences—grapefruit, pear, or pineapple. The SPF • Coppertone WaterBABIES Pure & Simple Free 30 mist provides water-resistant coverage for 80 minutes, Sunscreen minus and parabens. • Coppertone Sport Stick SPF 50 Barcelona-based ISDIN entered the US market last summer. • Coppertone WaterBABIES Pure & Simple Stick SPF 50 Their Eryfotona Actinica Ultralight Emulsion SPF 50+ with • Coppertone Sport Lip Balm SPF 50 11% Zinc Oxide protects against UVA and UVB-induced sun- Banana Boat’s Dry Balance Sunscreen Lotion and Clear burn and is intended to repair and reverse sun damage.

High-Tech Helper: La Roche-Posay My UV Patch

La Roche-Posay’s My UV Patch tracks and monitors daily sun exposure, and along with a companion app, provides personal advice on UV exposure, sun-safe behavior and product recommendations.

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Kiehl’s New Ultra Facial Cream Sunscreen SPF 30 imparts formulations. The past few years have also seen the expan- 24-hour hydration while helping to protect the skin with sion of new delivery forms, including wipes and sticks. And broad-spectrum UVA/UVB sunscreen filters. don’t forget antioxidant supplements to support the skin’s defense against UV. The popular Heliocare product from ET TU POLLUTION? Ferndale Healthcare was just updated to be green—literally Glytone’s Triple Defense Brightening Complex with and figuratively. The formulation is now vegan and gluten Sunscreen Broad Spectrum SPF 30 goes after pollution along free, and the product, featuring Fernblock® PLE Technology with the sun’s UV rays—and also reduces the appearance of is naturally derived from the extract of Polypodium leucoto- unwanted dark spots. mos, has expanded distribution in Walgreens and Walmart PREVAGE City Smart + DNA Enzyme Complex + Anti- stores. Pollution + Antioxidants Broad Spectrum SPF 50 Hydrating And yet, no matter how appealing or convenient formu- Shield takes on pollution with Anti-Pollution Shield lations become, sunscreen adoption remains lower than it Technology and a patent-pending highly potent Anti- should be in the US. National surveys by the CDC indicate Pollution Complex featuring Idebenone. It blocks the sun’s that young people and adults in the United States are UV radiation with a 100% Mineral Broad Spectrum SPF50 being exposed to unsafe levels of (UV) radiation Sunscreen, and includes a DNA Enzyme Complex that and can do more to protect themselves. Less than one- strengthens skin. third of American adults say they use sunscreen with an SPF 15 or higher. SUNSCREENS WITH A TINT Only 60 percent of young adults aged 18 to 24 used The latest from Avene includes their Complexion one or more sun protective methods, while about three- Correcting Shield SPF 50+, a 100 percent mineral broad- quarters of those 25 years of age and older reported using spectrum sunscreen in three shades. (Their New Hydrating one or more methods. Among adult men, roughly two- Sunscreen Balm SPF 50+ also provides maximum broad- thirds reported usually using one or more methods of sun spectrum sun protection without irritation for delicate, sun- protection, in contrast to almost three-quarters of adult sensitive areas, including nose, lips, eye area, and ears.) women. Alastin’s HydraTint ProMineral Broad Spectrum Sunscreen The stats are worse for teens. Thirteen percent of teen SPF 36 boasts a lightweight matte formula and a complex- girls and seven percent of teen boys reported they routinely ion-enhancing tint. Plus, an air pollution shield defends skin used a sunscreen with an SPF of 15 or higher when they against environmental aggressors and free radicals. were outside for more than an hour on a sunny day. The need to educate patients about sunscreen options INNOVATION IS WELCOME is great. While the barriers to sunscreen use are complex, Despite a lack of new sunscreening agents, manufacturers informing patients of their options is one way to encourage are certainly identifying strategies to innovate in product ongoing UV safety habits. n

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