Report Number 12-26 Economic Development Strategy 3-Year Status Report

DATE: August 15, 2012 TO: Board of Commissioners FROM: Patrick Quinton, Executive Director SUBJECT: Report Number 12-26 Economic Development Strategy 3-Year Status Report

BOARD ACTION REQUESTED No action is requested, information only.

SUMMARY Three years after the PDC Board of Commissioners endorsed the Portland Economic Development Strategy: A Five-Year Plan for Promoting Job Creation and Economic Growth – with the goal of creating 10,000 net new jobs by 2014 – deliberate investments have helped to create and retain an estimated 4,247 jobs in Portland. Multnomah County in the same period has seen a net increase of 16,500 jobs. From the strategy’s inception, PDC has worked proactively and collaboratively to nurture local business success. Numerous partners, including the Office of Mayor Sam Adams, City of Portland bureaus, the private sector, higher education and nonprofit organizations have joined together to implement the strategy. The impact of this collaboration is evident in the strong results achieved during the ongoing economic downturn. Since the strategy was introduced, efforts have remained focused on maximizing the competitive environment for local businesses, urban innovation and neighborhood vitality. Within these overlapping themes, new initiatives have been introduced to strengthen the strategy, including an entrepreneurship action plan, an export strategy and the new Neighborhood Economic Development strategy. The creation of the new Education URA is another major accomplishment of the strategy. At the meeting, staff will present a summary of all the accomplishments to date (see Attachment A), and invite discussion from the Board.

BACKGROUND AND CONTEXT In June of 2009 the PDC Board of Commissioners endorsed, and in July of 2009 the Portland City Council adopted, the Portland Economic Development Strategy: A Five-Year Plan for Promoting Job Creation and Economic Growth. The Strategy is a guide to support Portland’s economic growth through deliberate investments that focus on job growth, equity, sustainability and prosperity. To achieve its goals the Strategy laid out the following framework for action: • Generate robust job growth by maximizing the competitive environment for existing, emerging and relocating businesses;

Board Report ─ EcDev Strategy 3-Year Update August 15, 2012 Page 2 of 2

• Maintain a leadership position in sustainability by constantly striving to produce an innovative urban setting that fosters creativity and invention; and • Achieve broad-based prosperity by stimulating economic activity in neighborhoods throughout the city. Since strategy adoption, direct financial assistance and recruitment activity are responsible for helping to create or retain more than 4,200 jobs. Most of this activity supports local and small businesses; 87 percent of business assistance was directed to local or startup firms, and 68 percent of business assistance went to businesses with fewer than 50 employees. The economic impact of strategy implementation extends beyond direct job creation and business growth: the $74.8 million of direct financial assistance to support business and job growth in Portland has leveraged $745 million in private and federal government investments and produced an estimated 4,748 construction jobs. PDC staff has directly assisted more than 600 businesses by increasing access to critical resources including technical assistance, loans and growth capital, workforce development training, mentoring programs and/or regulatory advising. Most, if not all, of the strategy’s major goals and objectives have been met or are in the process of being implemented. In addition, new major elements have been added to the strategy. Below is a brief update on major accomplishments and new activities. Recent Economic Development Strategy Accomplishments • Launched the Techlandia website supporting Portland’s software cluster • Retained PECO Manufacturing saving 512 jobs and resulting in $34 million in new investment • Won a $2.1 million federal grant through the Jobs and Innovation Challenge to foster clean technology innovation • Started hosting peer-to-peer mentoring sessions for Portland’s most promising athletic & outdoor firms • Created a new partnership between PSU and OHSU to assist university-based startups • Introduced the Greater Portland Export Plan in partnership with Greater Portland, Inc. • Established the new Education URA to help PSU accelerate its growth • Expanded focus on neighborhood vitality with the Neighborhood Economic Development Strategy to 1) build local capacity, 2) drive neighborhood business growth and 3) align and coordinate resources

ATTACHMENTS: A. Economic Development Strategy: 3-Year Status Report

PORTLAND DEVELOPMENT COMMISSION Portland, Oregon

REPORT 12-26

ATTACHMENT A

ECONOMIC DEVELOPMENT STRATEGY 3-YEAR STATUS REPORT

Attachment A includes this cover page and contains 21 pages: • Economic Development Strategy: 3-Year Status Report

THREE YEAR STATUS REPORT

JULY 2012

DRAFT PORTLAND ECONOMIC DEVELOPMENT STRATEGY

Dear Portlanders,

When City Council adopted Portland’s Five-Year Economic Development Strategy in June of 2009 the nation was in the midst of the worst economic recession in a generation. Three years later, Multnomah County has added more than 15,000 jobs—surpassing the goal of creating 10,000 new jobs by 2014—and the unemployment rate has dropped to 7.5 percent, below state and national averages. This report shows the significant achievements that have been made to retain and create living-wage jobs and competitively position Portland in the new global economy.

From the strategy’s inception, we have worked proactively and collaboratively to nurture local business success, build on our competitive advantages and focus attention on those areas that need it most. Through deliberate investments we have:

• Retained approximately 1,500 jobs and create more than 2,750 jobs through financial assistance to 176 local companies and the recruitment of 19 new companies. • Leveraged more than $740 million of investment, spur an estimated 4,700 construction jobs and help 526 businesses with $75 million in incentives.

New initiatives and partnerships introduced this past year build on the framework of the adopted strategy and increase the impact of our collective economic development activities. These include:

• The Neighborhood Economic Development Strategy which implements neighborhood-specific plans in East and North/ Northeast Portland to enhance business success and promote local prosperity; • Our Entrepreneurship Action Plan which increases investments in high-growth firms and entrepreneurs, while building synergies with local research universities and increasing access to risk capital and mentor opportunities; • The creation of the Education Urban Renewal Area which sets forth long-term partnerships between Portland State University, Portland Public Schools, Multnomah County and the City to deliver educational excellence, attract private investment, develop the region’s workforce and enhance research and commercialization capabilities; and • Our Metro Export Plan developed in partnership with Greater Portland, Inc. and the Brookings Institution to connect local companies to international opportunities and drive export activity.

The success of the Economic Development Strategy is due in large part to our partners who have contributed to its implementation, including those mentioned above as well as the Portland Business Alliance, Venture Portland, Worksystems, Inc., the Mayor’s Economic Development Cabinet and Small Business Advisory Committee, the Port of Portland, and the Oregon Business Development Department. Most importantly we would like to acknowledge the resourcefulness and competitivenessDRAFT of our businesses, the backbone of the local economy and the region’s true job creators.

While the success of our strategy has helped reposition the local economy, much work remains. We look forward to continuing to work together to create of the world’s most desirable and equitable cities by investing in job creation, innovation and economic opportunity throughout Portland.

Sam Adams, Mayor Patrick Quinton, Executive Director City of Portland Portland Development Commission

1 THREE YEAR STATUS REPORT

Introduction: Portland Economic Development Strategy

In July 2009, the Portland City Council adopted the Portland Economic Development Strategy: A Five-Year Plan for Promot- ing Job Creation and Economic Growth. Since the strategy’s adoption, Multnomah County has added 16,300 new jobs, surpassing the goal of 10,000 new jobs by 2014. Deliberate investments by PDC have helped to create more than 2,750 jobs and to retain nearly 1,500 jobs. Despite this progress, the unemployment rate remains a stubbornly high 7.5 percent with more than 30,000 Portland residents out of work1. While the economy exhibits signs of growth, job creation and business expansion remain critically important for Portland businesses and families.

The accomplishments highlighted in this report show upward • Urban Innovation: maintaining a leadership position momentum in the Portland economy. Portland remains a in sustainability by investing in the next generation center of the global clean energy economy with an increasing built environment and creating an innovative urban concentration of clean technology firms, experienced manu- setting that fosters creativity and invention. facturers engaged in supply chains across a variety of sectors, • Neighborhood Business Vitality: achieving equality and international recognition for innovation in urban devel- of opportunity by stimulating economic activity in opment. A robust entrepreneurial environment is fostering neighborhoods throughout the city. the growth of startups in target industries such as software and athletic and outdoor. And new community partnerships The work to create a thriving regional economy and widespread are driving local job creation, improving neighborhood com- economic prosperity is not complete. This goal requires contin- mercial districts and supporting economic opportunity for all ued investments in the fundamentals of economic development: residents. business expansion and retention, research and development, workforce training, international trade, targeted recruitment, To promote economic growth and the development catalytic projects, and a spectrum of entrepreneurial of a sustainable economy, the strategy has and business support services. focused proactively on: As the next iteration of the global • Competitiveness: generating economy emerges from the great robust job growth by maxi- recession, the City of Portland and mizing the opportunities for its partners are working together existing, emerging and from a common playbook with relocating businesses to mutual goals of local private sec- produce and sell products tor job creation, widely-shared and services around prosperity and regional economic the globe. resiliency.

1Worksource Oregon reported 30,634 unemployed in Multnomah County in May 2012 http://www.qualityinfo.org/pubs/rolf/12/rolf-0612.pdf

2 PORTLAND ECONOMIC DEVELOPMENT STRATEGY

Economic Development Strategy Impact: July 2009 - June 2012 With the adoption of the strategy, Portland cultivated new partnerships and proactive approaches to promote business and employment growth. The Office of Mayor Sam Adams, the Portland Development Commission, the private sector, higher education partners and non-profit organizations joined together to create jobs, attract private investment and produce tangible economic benefits for the residents of Portland.

Financial assistance and recruitment activity are responsible for helping to create or retain more than 4,200 jobs since July 2009. Most of this activity supports local and small businesses; 87% of business assistance was directed to local or startup firms, and 61% of business assistance went to businesses with fewer than 50 employees.

JOBS CREATED AND RETAINED FROM BUSINESS PORTLAND BUSINESSES ASSISTED, DEVELOPMENT ASSISTANCE ACTIVITIES, JULY 2009 TO JULY 2012 JULY 2009 - JULY 2012

TOTAL JOBS: 4,247 Existing/ Startup

Retained 19 Recruitment 1,471 New Jobs 11 157 1,878 14 96 44 898 Total # Cluster Small Business Existing/Startup Recruitment Businesses Source: Portland Development Commission Source: Portland Development Commission Assisted

Through industry-focused initiatives, entrepreneurial development activities and community partnerships, PDC and City staff support business success by increasing access to critical resources including technical assistance, loans and growth capital, workforce development training, mentoring programs and/or regulatory advisors. Since the adoption of the strategy, more than 600 businesses have received assistance from the City’s economic development staff.

The economic impact of this work extends beyond direct job creation and business growth. Strategic activities attract new private investment, broker supply-chain and business-to-business opportunities and create construction jobs. Approximately $74.8 million of direct financial assistance to support business and job growth in Portland – largely in the form of multi-year loans and tax abatements – has leveraged $745 million in private and federal government investments and produced an estimated 4,748 construction jobs.2

ESTIMATED JOBS, FINANCIAL ASSISTANCE AND PRIVATE INVESTMENT FROM ECONOMIC DEVELOPMENT-RELATED PROGRAMS FROM JULY 2009 - JULY 2012 3 PROGRAM # BUSINESSES ASSISTED FINANCIAL PRIVATE OR TOTAL INVESTMENT ESTIMATED LEVERAGE RATIO PER PROGRAM ASSISTANCE OUTSIDE INVESTMENT CONSTRUCTION JOBS Business Loans 56 $6,945,500 $38,317,771 $45,263,271 164 1:6 Enterprise Zone 11 $27,297,487 $479,967,245 $479,967,245 2,434 1:18 Storefront 369 $6,030,147 $7,631,300 $13,661,447 111 1:1 Green Features Grant 21 $582,520 $597,440 $1,179,960 10 1:1 Redevelopment Loan Fund 18 $28,421,817 $179,088,706 $207,510,523 1,164 1:6 Portland Seed Fund 17 $700,000 $14,000,000 $14,700,000 0 1:20 Clean Energy Works 34 $4,900,000 $28,000,000 $32,900,000 415 1:6 TOTAL 526 $74,877,471 $747,602,462 $795,182,445 4,748 1:10 Source: Portland Development Commission

2 Construction jobs are estimated using economic modeling based on direct investments. 3 Job numbers are for direct employment as a result of PDC financial assistance. PDC collects job numbers for individual programs at the time of application, or through follow-up conversations with the client. Job numbers are good faith estimates based on current employment and anticipated hiring. With the exception of the Enterprise Zone, job numbers are not audited. Numbers have been checked and revised since 2011. Some businesses may have received more than one type of assistance. Financial assistance includes loans, grants and Enterprise Zone tax abatements. For more information on PDC programs see: http://pdc.us/for-businesses/business-programs.aspx 3 THREE YEAR STATUS REPORT

The Portland Economy

Portland is on the road to economic recovery. Job growth is positive. The regional unemployment rate has fallen to its low- est point since late 2008 and has remained below the national average for more than a year. However, even with growth, employment has yet to return to pre-recession levels.

Multnomah County has seen a 3.8 percent increase in jobs within In the past three years, people have ventured out on their own to start the three-year period since the Economic Development Strategy was new businesses. Based on business license activity, more than 22,000 adopted. From July 2009 to June 2012, non-farm employment in new businesses have been opened, with a net gain of almost 8,000 Multnomah County increased by 16,300 jobs. new businesses in three years.

PORTLAND BUSINESS LICENSE ACTIVITY: JULY 2009 - MAY 2012 4 MULTNOMAH COUNTY EMPLOYMENT, JULY 2009 - JUNE 2012

Source: Oregon Employment Department Source: City of Portland Revenue Bureau

Reflecting positive job growth, Multnomah County’s unemploy- As of June 2012, Brookings ranks Portland 17th out of the 100 largest ment rate has remained below the state and national averages metros for economic recovery from the recession. This composite index for the last six quarters. As of May 2012, Multnomah County’s includes Portland’s rank in employment growth since the recession at unemployment rate was 7.5 percent, compared to 8.2 percent for 26th and unemployment at 13th. Home prices in Portland are ranked Oregon and 7.9 percent for the U.S. at 28th for economic recovery. Portland’s Gross Metropolitan Output is 14th putting it on the top 20 of recovering metro areas.

UNEMPLOYMENT RATE, JULY 2009 - MAY 2012 PORTLAND METRO GROSS DOMESTIC PRODUCT: 2004 - 2012

Source: Oregon Employment Department Source: MetroMonitor, Brookings

4 An estimated 24,000 new business tax licenses were given from July 2009 to June 2012 and an estimated 16,000 accounts were closed during the same period. The chart has been smoothed to represent average monthly activity. 4 PORTLAND ECONOMIC DEVELOPMENT STRATEGY

Maximize Competitiveness SOFTWARE Robust job growth in Portland depends on maximizing the competitive environment for local businesses. The Economic Metro Portland’s burgeoning software and technology industry Development Strategy acknowledges Portland’s traded sec- represents more than 2,000 firms with an average salary of tor industries as fundamental drivers of $89,000 and projected growth of 25 percent in the next decade. regional economic health, high-wage Long known as an open source hub, Portland is fast becoming jobs, and market opportunities for known for mobile, cloud-based and software-as-a-service appli- supply-chain and service-related firms. cations. With the presence of firms like Elemental Technologies, ISITE Design and the trade group SEMPDX, Portland is also gain- The strategy focuses resources on ing recognition as a digital media hub. Most of Portland’s soft- enhancing the business environ- ware and technology firms are homegrown, reflecting Portland’s well-recognized startup and entrepreneurial culture. The Atlantic ment for four target clusters in which Cities recently ranked Portland 4th on its Technology Index for Portland has a competitive advantage: Software, Advanced America’s Leading High-Tech Metros. Manufacturing, Clean Technology and Athletic & Outdoor. Employment trends within the target clusters over the past three years reflect the positive impact of customized industry initiatives combined with efforts to promote entrepreneur- MULTNOMAH COUNTY JOB CHANGE: ship, align workforce development training with industry SOFTWARE, 2008-2012 needs, and identify and pursue new international markets.

Major Accomplishments:

Completed a major industry survey with more than Source: Economic Modeling Specialists, Inc. 860 respondents which informed investments and established three strategic areas of focus: mentor- ship, technical user groups, and access to capital. Collectively this effort became known as PDX11.

Partnered with the Technology Associa- tion of Oregon and several private sector Recruited the Drupal Association from New York City to Portland; firms to launch Techlandia (www.tech- helped finance the relocation of ISITE Design into new space landia.org), a brand and website designed to accommodate its growth; financially assisted with signage to catalogue and connect local firms, align improvements for Elemental Technologies’ new downtown head- economic development resources and quarters, required to accommodate its growth. messaging, and improve access to startup and entrepreneurship-focused programs. Provided support to software- and entre- Launched Portland 100 to preneurship-focused organizations, includ- address Portland’s scalability ing the O’Reilly Open Source Convention issues. The program provides (OSCON), Innotech, Open Source Bridge select companies with resourc- and Technology Association of Oregon. Served as an early-adopter es designed to improve access of promising local technology to capital, executive talent with a contract to use local and mentoring opportunities Worksystems Inc. secured more than $9.4 million in competitive compliance software provider with the goal of establishing a federal grant resources to help regional companies retrain more Zapproved; the firm has since robust pool of local companies than 3500 local workers while providing new training and employ- landed $1.45 million in private with successful liquidity events ment services to almost 700 new workers in software, advanced investment. or significant revenues. manufacturing, and IT occupations.

5 THREE YEAR STATUS REPORT

ADVANCED MANUFACTURING MULTNOMAH COUNTY JOB CHANGE: Advanced manufacturing is the largest of the targeted clusters and ADVANCED MANUFACTURING, 2008-2012 has a significant multiplier effect: each $1 worth of manufactured goods creates another $1.43 in other sectors. Manufacturing accounts for 26.2 percent of the Portland Gross Metropolitan Prod- uct, making it the third highest in the country.

Portland manufacturers export products ranging from scrap metal to silicon wafers throughout the world and are strong partners for Portland’s sustainability ethos, recycling more than any other industry. While general manufacturing employment trends indicate net job losses, several local industries have experienced growth since 2009 including semiconductor, computer electronics and transportation equipment manufacturing. In addition, looming retirements industry-wide create significant opportunities for local residents to join local companies. Source: Economic Modeling Specialists, Inc.

Major Accomplishments:

Supported the creation of United Streetcar, a subsidiary of Oregon Iron Works, by Connected regional employers to Worksystems Inc. ordering six new streetcars for Portland’s program that trained more than 500 employees at local new Eastside Loop. The manufacturers in 2011 to enhance workers’ skills sets, purchase generated ap- improve company performance and decrease likelihood proximately 90 local jobs. of future layoffs.

Assisted eight advanced manufacturing businesses to expand in Portland’s Enterprise Zone, including Archer Daniels Midland and Rentrak, resulting in $437 million in new investment and 564 new Helped 25 manufacturing businesses save between jobs; retained PECO Manufacturing, sav- $35,000 to $1 million through lean processes improve- ing 280 jobs and resulting in more than ment and waste reduction and leveraged $650,000 $4 million in new investment. in private investment with the Oregon Manufacturing Extension Partnership matching grant fund. Launched the Portland Harbor Initiative, an effort to increase investment in industrial properties Coordinated a Manufac- that abut the river. Initial outreach turing Career Summit generated 22 responses from with Worksystems and businesses and property owners Pacific NW Defense located in the Willamette River Coalition to connect Harbor area and interested in employers and job seek- undertaking environmental reme- ers; 80 individuals were diation, purchasing new equip- hired as a direct result ment, renovating current facilities of the summit. and constructing new buildings in the area.

6 PORTLAND ECONOMIC DEVELOPMENT STRATEGY

CLEAN TECHNOLOGY MULTNOMAH COUNTY JOB CHANGE: Portland continues to be a beacon for clean technology companies. Major CLEAN TECH, 2008-2012 headquarters for wind and solar manufacturers, in addition to market leaders in green building and development and startups in energy storage, demon- strate Portland’s competitive advantages of a deep talent pool, receptive local market for new technologies and services, and a legacy manufacturing base that can make the next generation of green products. Portland’s efforts with clean technology are concentrated in three areas:

• Energy Management: Energy storage through new technologies is advancing new consumer adoption of electric vehicles, smart meters and other alternative energy control systems. Portland’s utilities and consumers are driving demand for the next generation of energy saving systems. • Clean Energy: Portland’s strength in wind and solar energy is centered on a professional workforce with extensive energy sector experience, a strong manufacturing base, and resident adoption and engagement of utility providers. Source: Economic Modeling Specialists, Inc. • Green Development & Infrastructure: Portland’s leadership in green building comes from early adoption of high performance and sustainable building practices, strong industry leadership, and technical expertise.

Major Accomplishments:

Won $2.1 million federal grant through the Jobs and Innovation Ac- celerator Challenge to foster clean technology innovation and production in the Portland region by align- Secured the North American headquarters of wind power company ing the region’s manufacturing and Vestas; recruited SoloPower, a manufacturer of innovative flexible so- clean technology industries through lar panels, and ReVolt Technology, a leader in energy storage; retained research, commercialization, and the North American headquarters of Iberdrola Renewables, a major supply chain development. European wind power company, saving 375 jobs.

Launched We Build Green Cities brand to promote Portland’s global leadership in clean Generated $2 million in increased sales for local technology, green development and manufacturers in the wind energy supply chain by clean energy, and to generate new providing technical and marketing assistance to more business opportunities domestically than 50 firms through Marketlink and the Oregon and internationally. Manufacturing Extension Partnership.

Supported the publication Launched Drive Oregon to sup- of Oregon’s Clean Energy port the electric vehicle industry Economy, a new report confirm- and position Oregon as an early ing Portland’s and Oregon’s adopter of electric vehicle tech- investments in clean technol- nology; adopted the Charge ogy. The report ranks Oregon Portland electric vehicle strategy. second behind California in clean energy leadership.

7 THREE YEAR STATUS REPORT

MULTNOMAH COUNTY JOB CHANGE: A&O, 2008-2012 ATHLETIC AND OUTDOOR

Portland is the recognized global hub for the athletic and outdoor industry. Anchored by Nike, Columbia Sportswear and Adidas, Portland is also home to numerous small and innovative firms including Keen Footwear, Icebreaker and Nutcase Helmets. With the greatest number of footwear patents in the country, the athletic and outdoor industry in Portland continues to innovate, attract global talent, and spin off new companies.

Source: Economic Modeling Specialists, Inc.

Major Accomplishments:

Assisted athletic and outdoor firms to expand and locate in Portland including Showers Pass, Sugar Wheel Works, Danner-LaCrosse, Portland Design Works, Snow Peak

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1980 SolofleX canstar sports inc. 1995 // Bauer Hockey 1995/sold in 2008 // actionWear 1978 1978 teaM SaleS StacKhouSe Hurley international LLc 2002 // converse cycling athletic the first online directory of statewide athletic and 2009 1978 eQuiPMent 2009 2007 1977 141 2009 BridgetoWn My Burley oregon Shoe caPital 2005 eyeWear 2008 PartnerS 2009 World 2009 PeoPle end BiKe 2008 inSPired 2 luMe friday Signal cycle deSign 2007 footWear the daVid 2007 1974 cycleS dog ATHLETIC & OUTDOOR INDUSTRy: ATHLETIC - 2010 1875 OREGON // 2005 MaddocKS development through a materi- 1973 BiKe 2007 co. 2007 2006 id8 1973 gallery BuSineSS 2002 2005 Karen haddy & andre lani oregon lWa Pr nau raygun digital aSSociateS Bicycle fitting artiStry cuStoM clotheS SerViceS 2005 BlacK ShriMP 2005 2005 outdoor firms listing more than 500 businesses; and 1971 tory 2005 1971 1971 2004 oluKai StraWBerry croSS nutcaSe 2004 guidance JoneS 1971 terra noVa Wynn huB counSel PreMiuM Bicycle cycleS footWear SPortS co. terra noVa anderSon collectiVe 2004 cycleS 2009 deSign 2003 1970 1968 2002 SParQ noto SMoKehouSe WicKed QuicK 1964 induStrieS tour golf grouP ProductS grouP 2000 1964 als resource library. 1999 generator BecKel canVaS SaPa 1996 1996 Sling grouP ProductS 1960 2008 coMBS co. caMPBell induStrial PluM fuSe conSulting deSign 1999 MOVED TO grouP 2 OREGON IN 2008 developed a comprehensive action plan with athletic heMiSPhereS

1960 1958 1993 Portland 1995 deVelo PMent future coMMiSSion SolutionS terraZign 2001 1987 eSatto SPortS inc. acquIRED by aDIDas IN 1993 1950 forreSter’S 1949 golf norM

1950 1946 thoMPSon Boden Store outfitterS and outdoor leaders focused on industry leadership, 1979 fiXtureS COLUMBIA SPORTSWEAR//1938 al Mar 1940 Acquisitions: Pacific trail 2006 // Montrail 2006 // 1939 KniVeS 1932 sorel 2000 // Mountain Hardwear 2003 gerBer 1995 legendary coluMBia riVer danner Shoe 2010 BladeS coMPany 2009 outdry 1974 Knife & tool MOVED TO OREGON 1932 IN 1936 one SteP ahead technologieS KerShaW 1978 2005 enterPriSeS 2000 KniVeS luhr-JenSen crary Sy deSign 1932 ShoeS Sorel lJS Manufacture 1999 1920 1995 talent, entrepreneurship and innovation. Studio Find Find each company listed chronologically included and in alphabetically the index in to the help index findyear the of below. the company’s Coordinates organization’s position inception are in along the also local market. the timeline. If organization a on The company the is timeline a map, indicates the subsequent it start-up of will another be inception. Refer to grouped the key below to with identify each company’s specific industry and and connections. Don’t information. see placed your organization’s your submit and survey on a out fill to the pdxathleticoutdoor.com to Go listed? company timeline under it’s parent’s year of The data displayed on this information graphic was Oregon. The obtained degree of exactness through and precision of independent the visualization research has many practical as limitations, therefore well the graphic is a particularis unintentional. organization as intended to provide data an overall gathered visualization of the through data. Any surveys bias shown toward of organizations within the Athletic & Outdoor Industry of denniS uniforM 1995 BacKuS aKiMBo 1994 Manufacturing 1920 go fiSh deSign 1993 Betty 1918 corP. Mountain rideS 1910 dehen WeStcoaSt hardWear JantZen HOW TO READ Shoe co. 1993 1996 1907 1907 the SherPa 1889 aPParel 1910 leuPold Stoel directionS grouP Pendleton THIS INFOGRAPHIC and SteVenS riVeS Woolen 1918 1982 2003 MillS oregon 1875 Montrail fun in the WorSted lane Saddle coMPany PoWell

CORE INDUSTRY 1870 1900 1920 1930

1800 1970 KERRIT’S ACTIVEWEAR // 87 J WATERSHED // 84 I INCA EMPIRE // 95 J STUDIO AKIMBO // 20 E BIKE FRIDAY // 77 B DESTROY CLOTHING // 03 H INSAGE BRIDAL DESIGN // 07 L NOTO GROUP // 72 I RAYGUN DIGITAL ARTISTRY // 74 H THE DAVID MADDOCKS CO. // 76 H LANE POWELL // 75 B AL MAR KNIVES // 40 G LEATHERMAN TOOL GROUP // 83 L ZIBA DESIGN // 84 B INTI IMPORTS // 93 J SUNDAY AFTERNOONS // 90 F BIKEPORTLAND.ORG // 04 J DEUX AMIES // 06 I INSPIRED 2 DESIGN // 78 G NUTCASE // 72 F RENOVO HARDWARE CYCLES // 08 G THE FINISHING TOUCH // 07 C SERVICE INDUSTRY PENDLETON WOOLEN MILLS // 89 F ANDRE LANI CUSTOM CLOTHES // 73 C LEISURE ACQUISITION CORP // 89 H JOHNSON SHEEN ADVERTISING // 91 K TACTICS BOARDSHOP // 99 G BIKETIRESDIRECT.COM // 06 G DUNDERDON // 09 I IN STEP DANCE SUPPLY // 01 K OF THE EARTH // 07 L REPUBLIK APPAREL // 06 I THE MERIWETHER GROUP // 95 B BIKE GALLERY // 74 D LES POCHES // 84 L 1990 KAREN GREENLEAF ALTERATIONS TEAM ESTROGEN // 98 F BLACK CRATER CLOTHING // 07 G EARTHBOUND CREATIONS // 07 A INSTRUMENT MARKETING // 07 K OH! SHOES // 95 E RETRO IMAGE APPAREL CO. // 09 L THE S GROUP // 91 C 1900 BURLEY // 78 A LESLIE JORDAN // 86 G 2 HEMISPHERES // 60 G SPECIALIST // 91 J TERRACYCLE // 96 I BLACKSHRIMP // 74 G END // 78 I IRA RYAN CYCLES // 98 H OLIVER TRACY // 07 J ROGUE SHOES // 08 L THOMAS RAYMOND & CO. // 09 L LEUPOLD AND STEVENS // 07 A BUSINESS OREGON // 73 C MARIA’S // 89 H ADAM ARNOLD // 98 D KIALOA PADDLES // 96 J TERRAZIGN // 58 H BLACK STAR BAGS // 06 G EPIC WHEEL WORKS // 09 H IVORY TRADING COMPANY // 03 K OLUKAI PREMIUM FOOTWEAR // 77 I ROLF PRIMA // 02 I T J LANE ASSOCIATES // 02 H STOEL RIVES // 07 C CRARY SHOES // 30 B MCINTOSH & SEYMOUR LTD. // 89 G ADIDAS AMERICA // 96 B LEOPOLD KETEL & PARTNERS // 97 G THE SEWING BASKET // 96 L BOGS FOOTWEAR // 02 A ERGO DESIGN // 00 I KARA-LINE DESIGNS // 02 B ON3P SKIS // 09 K RUCKUS COMPONENTS // 08 G TONIC FABRICATION // 04 L SUPPORT INDUSTRY JONES SPORTS CO. // 71 J METOLIUS MOUNTAIN ALTREC.COM // 97 E MICHAEL CURRY DESIGN // 94 I THE SHERPA GROUP // 10 E BRIDGE & BURN // 09 C ESATTO // 55 F KAREN HADDY & ASSOCIATES // 72 I ONE GHOST INDUSTRIES // 08 K RYZ/AUSCULTO // 95 D TORY CROSS // 74 E KERSHAW KNIVES // 35 F PRODUCTS // 85 C BACKUS DESIGN // 20 D MIZUNO USA // 95 F TICYCLES // 90 J BRIDGETOWN CAPITAL PARTNERS // 78 H EXIT 21 APPAREL SOLUTIONS // 09 F KEEN // 05 G ONE STEP AHEAD ENTERPRISES // 39 E SANDBOX STUDIOS // 08 F TOUR GOLF GROUP // 70 G 1910 MY WORLD // 77 J MONTRAIL // 00 D BENCHMADE KNIFE // 90 E MOUNTAIN HARDWEAR // 10 D TWENTY FOUR. SEVEN // 96 E BUMP STYLE // 06 D FARPOINT ANIME // 02 H KINDRED SEARCH // 07 K ONESTOPSHIRTSHOP // 03 L SDA INC // 04 D TREK TECHNOLOGIES // 04 I JANTZEN APPAREL // 10 G NIKE // 78 G NAUTILUS // 86 K BETTY RIDES // 20 G NEMO DESIGN // 99 K VANILLA BICYCLES // 99 G CASSONI GOLF // 05 J FISHSKINS SWIMWEAR // 00 I KING CYCLE GROUP // 05 K OPOLIS DESIGN // 02 L SHAUN DELLER DESIGNS // 04 A TSUNEHIRO CYCLES // 08 J OREGON WORSTED COMPANY // 18 G SAPA // 64 D NO DINX // 89 A BIOMECHANICA // 92 G NERDUDS // 99 K VIZWERKS // 99 F CASTELLI SPORTFUL AMERICA // 06 H FRANK CREATIVE WORKGROUP // 08 J KORKERS FOOTWEAR // 07 L OREGON BICYCLE CONSTRUCTORS SHELLY’S SHIRTS & MORE //03 B TUMBLEWEED // 02 C MERGER/ACQUISITION WEST COAST SHOE CO. // 18 B SMOKEHOUSE PRODUCT // 68 C NORTH SHORE // 88 K BONFIRE SNOWBOARDING // 92 D NORTH SAILS OREGON // 98 D CENTER OF EXCELLENCE // 07 B FUN IN THE SADDLE // 00 F LACROSSE FOOTWEAR // 06 B ASSOCIATION // 06 I SHIRTS NOW // 10 B U4E // 90 G STACKHOUSE ATHLETIC NORTHWAVE SAILS // 82 K BREITENBUSH DESIGN // 95 F OPPORTUNITY KNOCKS // 96 K 2000 CHAI // 03 G GENERATOR GROUP // 68 H LAVA GEAR // 01 F OREGON SHOE PEOPLE // 78 F SHOWERS PASS // 05 C VELOCE BICYCLES // 03 K 1920 EQUIPMENT // 78 C OS SYSTEMS // 88 J BYCYCLE INC. // 98 F OREGON ENTREPRENEURS NETWORK 141 EYEWEAR // 77 E CHANGEWEAR // 02 K GET DRESSED // 02 E LAVENDER’S GREEN HISTORIC OUTDRY TECHNOLOGIES // 35 E SIGNAL CYCLES // 74 D VELOCLOTHES.COM // 04 E DEHEN // 20 H STRAWBERRY BICYCLE // 71 B OSWEGO GROUP // 87 K CAGOULE FLEECE // 93 F (OEN) // 91 I A FORTES DESIGN // 05 B CHRIS KING PRECISION GRASSHOPPER // 04 C CLOTHING // 02 J OUTSIDE BABY // 93 C SIGN & SHIRT WORKS // 03 D VELOCY // 06 B DENNIS UNIFORM TEAM SALES CYCLING // 78 B OUTDOOR INDUSTRY CAMPBELL CONSULTNIG GROUP // 60 F PACIFIC CORNETTA // 92 K ACCESSORIES JEREZ // 02 C COMPONENTS // 03 I GRENADE // 01 G LAWNGRIPS // 04 H PALMERES CYCLES // 08 I SMITHBATES PRINTING AND VELOSHOP // 03 J MANUFACTURING // 20 C TEFRON // 03 A ASSOCIATION // 89 I CAREY KERNS PUBLIC RELATIONS // 97 H PACIFIC HEADWEAR & AGAVE DENIM // 06 F CHRISTOPHER SPRY // 08 H GUIDANCE COUNSEL // 74 H LEWIS CUSTOM SHIRTS // 04 D PARISI CONSULTING // 05 H DESIGN // 01 B VELOTECH // 02 I SUBSEQUENT STARTUP TERRA NOVA CYCLES // 71 C PERKINS COIE // 89 D CARLSON GROUP // 99 H PROMOTIONS // 98 K AHEAD OF THE CURVE // 01 G CHURCH & STATE // 04 I HAHNS ACROSS YOUR BODY LI NING SPORTS USA // 07 L PEREIRA CYCLES // 05 B SOREL // 30 E VERTIGO CYCLES // 06 J 1930 PROMOTION WETSUITS // 84 C CHAMELEON SPORTSWEAR PATAGONIA // 95 G AHEARNE CYCLES // 06 C CILOGEAR // 08 I CORSETS // 08 G LOOPTWORKS // 90 C PISTIL // 03 A SOUL CHAIN BOUTIQUE // 01 E WACKY WABBIT WANCH // 03 J COLUMBIA SPORTSWEAR // 38 D 1980 RED’S THREADS // 89 G MANUFACTURING // 96 G PAULA BLACKMER // 96 F AIRBLASTER // 02 F CINQUE CREATIVE RESOURCE // 07 I HANDFUL // 06 E LOVE MACHINE CYCLES // 09 K PLUM // 70 I SPARQ // 72 H WARRINGTON CYCLES // 08 E DANNER SHOE COMPANY // 36 B ACKERMAN’S UNIFORMS // 86 D RINGOR // 83 J CHINOOK BOOK // 99 I POINT 3 DESIGN // 99 D AIRTIME GEAR // 08 E CIVILIAN BICYCLES COMPANY // 09 I HECKLEWOOD // 04 C LUCKY 13 BIKES // 09 J PORTLAND APPAREL DEVELOPMENT SPECIALIZED BICYCLE WEND // 06 K FOR MORE INFORMATION: GERBER LEGENDARY BLADES // 39 F ALSCO // 87 D SAILWORKS R&D LOFT // 89 F CLIMB MAX // 97 H POSITIVE PATCHWORK // 99 A ALL CODE 4 // 07 D CLEVER CYCLES // 06 F HENRY V // 04 B LUME FOOTWEAR // 77 I CO-OP // 90 H COMPONENTS // 09 G WICKED QUICK INDUSTRIES // 68 F PDXATHLETICOUTDOOR.COM LJS MANUFACTURE // 32 B AMERICAN SPORTSMEN’S SCRUB MED // 89 L CLIPPER INTERNATIONAL // 93 K QUEEN BEE CREATIONS // 96 D ALL-PURPOSE DESIGN // 07 C CLOGGENS // 06 C HIGH GEAR // 03 H LWA PR // 74 F PORTLAND CENTER FOR DESIGN & SPLASH NORTHWEST // 10 G WYNN ANDERSON DESIGN // 70 F LUHR-JENSEN // 32 H PRODUCTS // 86 E SEWING B’S // 87 C COLUMBIA RIVER KNIFE & TOOL // 39 G REAL CARBON // 91 E AMAI UNMEI // 04 E COLUMBIA CYCLE WORKS // 10 H HILLARY DAY // 96 B LYDIA CAMBRON // 09 K INNOVATION // 10 B SPROUT CYCLES // 08 H YAKIMA PRODUCTS // 07 D AVENUES // 86 E SHRED ALERT INC // 89 L D.A. DAVIDSON & CO. // 99 J RIVER CITY BICYCLES // 98 K ANCIENT CLOTHING // 03 A CONSOLIDATE SHOE COMPANY // 07 E HOLDEN OUTERWEAR // 01 G MAP BICYCLES // 06 D PORTLAND CYCLEWEAR // 04 A STARVE-UPS // 00 A ZING TOYS // 06 F 1940 EXCEL SPORTS SCIENCE // 84 H SLINGSHOT SPORTS // 81 D DAWN EIMHORN // 95 H ROBICHAUD BATTEN SYSTEMS // 93 K AND1 // 02 C COOL COTTONS // 07 F HOMESCHOOL SNOWBOARDING // 07 I MATERIAL CONCEPTS GROUP // 05 B PORTLAND DESIGN WORKS // 08 B STITES DESIGN // 02 D BODEN STORE FIXTURES // 46 C BCI MANUFACTURING // 89 E SOFT STAR SHOES // 84 C DIRECTIONS // 10 D ROSE CITY TEXTILES // 91 H ANGEL FACE // 82 D CORAGGIO GROUP // 07 F HUB COLLECTIVE // 74 G MATERNAL WEAR // 04 G PORTLAND FASHION SYNERGY // 09 D STOP CYCLES // 09 C ------NORM THOMPSON OUTFITTERS // 49 F CHINOOK TRADING CO. // 88 H SOLOFLEX // 80 D DREAMSACKS/BAMBOO DREAMS // 98 I ROY INTERNATIONAL // 97 L AQX SPORTS // 05 B CORAZZO // 03 G HUFNAGEL CYCLES // 07 H MEGAN CHOUINARD // 05 F PORTLAND FASHION WEEK // 03 A STRAIGHT LINE SPORTS // 01 H DAKINE // 86 H SPARTACUS ENTERPRISES // 87 F DR. MARTENS AIRWEAR USA // 96 E RUFF WEAR // 95 H ARGONAUT CYCLES // 07 E CORE RECRUITING // 07 H HUGS & KISSES // 03 1 MERRELL // 07 A PORTLAND SEWING COMPANY // 02 B SUNNYPATCH BOUTIQUE // 07 F ROBOBIKE // 91 F 1950 DEMARINI SPORTS // 89 I SPORTHILL // 85 B EF DESIGN GROUP // 91 J SOMA // 92 K ARTIC IBEX // 03 E COURAGE BICYCLE HYDRO FLASK // 09 I METROFIETS // 07 A PORTLAND TEN // 09 D SWEETGRASS NATURAL FIBERS // 02 H SYKES WOOD FENDERS // 97 L FORRESTER’S GOLF // 50 I EISER // 88 I SPORTS INC. // 50 G EZZY SAILS USA // 99 C SHIRTS & SKINS // 9O B AUGELLO DESIGNS & APPAREL // 05 E MANUFACTURING // 80 E ICEBREAKER USA // 07 L MILHOLLAND BICYCLE COMPANY // 07 G PRIORITY FOOTWEAR // 03 A SWEETPEA BICYCLES // 05 D PORTLAND DEVELOPMENT ELLINGTON // 86 I THE CONSERVATION ALLIANCE // 02 F FLETCHER ARTWORKS // 92 H SUMMIT PROJECTS // 95 F BABY OLIVER BOUTIQUE // 05 F CTF ENTERPRISES // 06 L ID8 // 76 H MOONWOODS // 08 L PROMOTIONAL EMBROIDERY APPAREL SWELLPATH // 08 F COMMISSION // 58 D ENSEMBLE BUSINESS SOFTWARE // 87 J THE LAST US BAG COMPANY // 86 C FOOTWEAR SPECIALTIES SNOW PEAK USA // 96 A BATTLE ATHLETIC GEAR // 05 F CYCLE DOG // 78 F IDEAL FASTENER // 02 J MOTOSPORT // 05 J SPECIALIST // 06 A SY DESIGN // 33 D Sponsored the Outdoor Industry Association’s Eco Index, ENTRE PRISES USA // 88 J THINC ACTIONWEAR // 80 K INTERNATIONAL // 96 I SOUCHI // 97 E BELLADONNA CYCLES // 06 D CYCLE-PAK // 06 H IDOM // 06 K MRKPMNTL // 09 B PROOF OF CONCEPT // 96 C SYREN STUDIOS // 02 L 1960 HANNA ANDERSSON // 83 E UNITED BICYCLE INSTITUTE // 81 C FUSE // 60 E S. CARNEY INTERNATIONAL // 98 I BELOVED CYCLES // 07 E CYCLONE BICYCLE SUPPLY // 03 L I.D. WORKSHOP // 92 D NAU // 74 F PULSE UNDERWEAR // 03 A TAZLAB // 07 C BECKEL CANVAS PRODUCTS // 64 C JEWEL CREATIONS // 82 J USIA UNDERWATER EQUIPMENT FUTURE SOLUTIONS // 58 F SAMEUNDERNEATH // 99 E BICYCLE FITTING SERVICES // 70 D DADDIES BOARD SHOP // 08 I I-GENERATOR // 92 B NEDSPACE // 09 J Q-BRANCH // 04 A TEN80 DESIGN // 00 D COMBS CO // 60 D KAKO INTERNATIONAL APPAREL // 83 F GO FISH CORP. // 20 C SEARCH SYNERGY // 99 E BICYCLINGHUB.COM // 02 G DAEDALUS CYCLES // 05 H I HEART SHOES // 08 J NESKOWIN OUTDOOR // 08 K QUICK FEAT INTERNATIONAL // 03 C TERRACE WEDDING WORKS // 03 D Data Analysis by Heike Mayer, University of SAPA // 64 D (ICETREKKERS) // 86 J WIEDEN + KENNEDY // 82 B HOG WILD TOYS // 96 G SETTLEMIERS AWARD JACKETS // 90 E BIGHA MANUFACTURE // 04 F DAHLGREN FOOTWEAR // 06 K INCITE PRODUCT DEVELOPMENT NONBOX // 00 J QUIXOTE CYCLES // 05 K THE APPAREL NETWORK GROUP Bern, Switzerland. © Heike Mayer, 2010 SMOKEHOUSE PRODUCTS // 68 C KEITH ANDERSON CYCLES // 84 K WEISER DESIGNS // 83 I HYSTYK // 94 I SLING INDUSTRIAL DESIGN // 60 G BIKE COZY // 07 F DELLER DESIGNS // 04 L GROUP // 01 L NORTH // 06 E RAPHA // 08 A (T.A.N.G) // 09 L an industry-led effort to track the environmental impact of the production and distribution of athletic and outdoor goods, and funded a matching grant training program for five Portland firms. Hosted six peer-to-peer mentoring sessions Hosted the annual Outdoor Industry Association for small to medium-sized firms to assist in the Rendezvous in Portland attracting more than 400 development of growth strategies. Participants industry leaders and showcasing Portland as the learned from experts in social media, account- premier location for athletic and outdoor firms ing, finance, and human resources, and shared by unveiling the film Inspired by Portland. their experiences and challenges in growing a small business.

8 PORTLAND ECONOMIC DEVELOPMENT STRATEGY

ENTREPRENEURSHIP & INNOVATION INVESTMENT CAPITAL TREND IN PORTLAND, 2005 TO 2011

Sustained job growth and prosperity depend on developing small, scalable, entrepreneurial firms. Portland’s Economic Development Strategy calls for building the capacity of local entrepreneurs to innovate and compete in the global economy. In the last three years Portland has ramped up its support for entrepreneurs through a comprehensive action plan and a renewed emphasis on research and commercialization of promising technologies.

Source: VentureDeal

Major Accomplishments:

Created the Portland Seed Fund to stimulate Hosted the Oregon Startup entrepreneurial growth and fill the gap of Summit, bringing together early startup capital. Hired an independent partners from around the fund manager, contributed $700,000 in capital state to support Or- and leveraged more than $2.3 million in ad- egon’s promising startup ditional capital. To date, the Portland Seed businesses, followed by Fund has assisted 17 businesses which have Startup:PDX networking Established “Produce Row” attracted an additional $14 million in private event attracting more than Unveiled a partnership in the Central Eastside investment and created 75 jobs. 150 people from Portland’s between Oregon Health Industrial District. The Pro- entrepreneurial community. and Sciences University duce Row brand is intended (OHSU), Portland State to serve as a promotional University (PSU) and PDC toolkit for businesses and to launch a commercial- property owners seeking ization grant program to to market the district as a assist university-based home for early stage firms, startups through access particularly in design and to enhanced business creative sectors. development resources.

Introduced the State of Entrepreneurship in Portland, a Provided targeted support to the comprehensive study which found that 1) the majority of job ecosystem of organizations and growth in Portland comes from growing small firms; 2) im- events focused on assisting en- migrants and minorities help drive entrepreneurial activity; trepreneurs, including Portland 3) Portland lags other cities in access to venture capital; Ten, the Portland Incubator Ex- and 4) Portland struggles to scale promising startups. periment, Oregon Entrepreneurs Network, Angel Oregon and Venture NW. Firms such as Shop- Unveiled the first annual Entre- Igniter, Orchestra, the Clymb, preneurship Scorecard to track and Open Sesame have used Portland’s progress in improving its support from these organizations environment for startups and mea- to attract additional funding and sure Portland against other major achieve impressive growth. metros for entrepreneurial health.

9 THREE YEAR STATUS REPORT

PORTLAND MSA EXPORT STATISTICS INTERNATIONAL TRADE National Rank Value

With its location on the West Coast and Pacific Rim, an Exports in 2010 active port, and historical connections to Asian and Eu- #12 $21.3 B ropean markets, Portland has long been a trade-focused economy. Traded sector firms, those that export goods Export Growth, and services nationally and internationally, account for #8 2003 to 2010 $11.1 B a third of all employment in the Portland region. More than 142,270 jobs in the Portland region are attributed to export activity and nearly one-fifth of Portland’s economic #14 Estimated jobs as result 142,384 activity is generated by exports. of export activity

Change in Jobs as result of #8 export activity, 2003 to 2010 45,868

Source: Brookings Metro Export Initiative Major Accomplishments:

Selected by the Brookings Institution as one of four pilot cities in Participated in International its Metro Export Initiative (MEI). The MEI brought together regional Trade Week, facilitating the civic and business leaders, in addition to local, state and federal International Road Show, an partners, to craft a regional plan to foster economic growth through opportunity for Portland’s export activities. small and medium-sized enterprises exporting goods and services to learn about Developed the Greater Portland assistance from state, local Export Plan, in partnership Hosted three annual and federal government with Greater Portland Inc and Mayor’s International agencies to help them tap regional economic development Business Awards and into foreign markets. partners, to double exports Scholarship Dinners in five years, with a focus on with the Oregon 1) supporting and leveraging Consular Corps, to primary exporters in computers recognize excellence and electronics; 2) catalyzing in exporting and for- under-exporters in manufactur- eign direct investment, ing; 3) building a healthy export with more than 400 pipeline of small and medium- people in attendance Launched We Build Green size businesses; and 4) branding each year. Cities, in partnership with and marketing Greater Port- the Portland Sustainability land’s most promising industries Institute, Business Oregon, through initiatives such as We Partnered with regional and state organizations on stra- and the City of Portland. The Build Green Cities. tegic trade missions to Japan, Brazil, Canada, the United goal of We Build Green Cities Kingdom, Germany, Sweden and Spain; at Eco Expo Asia is to create a unified brand 2011, helped seven Oregon businesses exhibit under to promote and market the the We Build Green Cities brand; signed memoranda of capabilities of Portland’s understanding with numerous international partners, internationally recognized including: clean energy and green • Sustainable Hub, a Brazilian consulting firm, to development firms. promote export opportunities for Portland-area companies in the Brazilian/Latin American market • Fagerdala Hem, a Swedish company pioneering a new foam-based homebuilding system Established program for EB-5 foreign invest- Hong Kong Environmental Protection Department to ment with two regional centers approved for • promote sustainable communities Portland; successfully expanded targeted Japan-based SANYO Homes Corp. to develop a employment areas to attract EB-5 investment to • Green Innovation Park showcasing net-zero homes a larger geographic area of the city.

10 PORTLAND ECONOMIC DEVELOPMENT STRATEGY

Urban Innovation NEXT GENERATION Portland’s status as an urban innovator is the result of far-sighted BUILT ENVIRONMENT investments in the building blocks of a vibrant, 21st century city: transit, land use policy, high-density Portland is stretching to maintain its leadership in green develop- development, open spaces, green ment and sustainability. With 145 LEED-certified buildings – most buildings and infrastructure. The unique of which hold the higher gold or platinum ratings - Portland’s new character of Portland’s urban core is development is pushing the envelope in environmental perfor- critical to attracting the workforce, mance. Building retrofits have contributed to improved energy ef- entrepreneurs and employers who ficiency; new construction has achieved more aggressive certifica- will drive the growth of the regional tion through cutting-edge design and technology; and planning is under way at the district scale. Portland’s commitment to the next economy in the next decades. Invest- generation built environment offers itself as a living laboratory, ments in transformative projects to creating new opportunities for firms developing the next wave of elevate downtown’s relevance and appeal as a regional asset will sustainable products and services. remain a priority for the City. # OF LEED CERTIFIED BUILDINGS BY TYPE IN PORTLAND The Economic Development Strategy calls for maintaining Port- land’s distinctiveness and capitalizing on our reputation for sustainability to help grow the local economy. To accomplish this objective Portland continues to invest in and build public-private partnerships that promote new technologies, practices and development models.

Major Accomplishments:

Launched Clean Energy Completed schematic design of Works Oregon by leveraging the Oregon Sustainability Center $20 million in federal funds (OSC), planned to be the na- to encourage residential tion’s largest building to pursue energy retrofits through the Living Building Challenge private/public partnership. and net zero energy, water, and The innovative on-utility-bill wastewater performance. financing program provides low-cost improvements to homeowners to become Opened the June Key more energy efficient. The Delta Community Center, a program has completed more neighborhood-led renovation Signed a memorandum of under- of a 1960s-style building into than 1,100 retrofits, created standing with Lucid Energy to almost 30 permanent jobs a demonstration of green develop a pilot in-pipe hydropower development. The construc- and supported more than system in Portland. 500 construction jobs. tion was performed by a local minority-owned general con- Supported PSU’s launch tractor; local trade unions of Electric Avenue, a and nonprofits that provide collaborative effort pre-apprenticeship training between the university, also made significant con- City of Portland and struction labor contributions. industry partners showcasing electric vehicle Established and advanced district charging station use and scale approaches to sustainability performance. through five pilot EcoDistrict areas: Lloyd District, University District, South Water- Joined with U.K.-based Building Research Establishment Ltd. to identify front, Gateway and Lents, which have respectively created an local and national U.S. market demand for a Portland-based green innova- independent management association, identified key projects tion park to showcase cutting edge residential green building products, to pursue, issued an RFP towards green infrastruture, and similar to those being pursued in the U.K., China, Canada and Brazil. completed district-wide assessments. 11 THREE YEAR STATUS REPORT

CENTRAL CITY VITALITY CHANGE IN # OF BUSINESSES IN CENTRAL CITY, 2005-2011

The central city is the heart of the metropolitan area, a regional asset that fosters creativity and invention, in turn driving cultural and economic growth. Preserving the appeal of the central city is essential to attracting talented workers who drive innovation and maintain the central city as the region’s major employment center. The execution of a downtown retail strategy, investment in tenant-driven physical development and infrastructure, and the cultivation of Portland’s national and international profile further bolster downtown’s 21st century role as an economic development driver. Source: Portland Development Commission from Covered Employment and Wages

Major Accomplishments:

Led a private/public partnership Secured $8.5 million in federal that included the Portland Winter- funding for the rehabilitation hawks and the Portland Trailblazers of Union Station. for a $31 million upgrade of the Veterans Memorial Coliseum. Photo by The West End

Began the first phase of Continued implementation of the Burnside Bridgehead the Downtown Retail Strategy, project, with the renovation resulting in the arrival of major of the 80,000-square-foot retailers H&M and Sephora former Convention Plaza and the expansion of Nike in Building into a digital hub, high-visibility spaces downtown; anchored by Cascade recruitment of Target, which will Energy and the Technology open one of its first urban stores Association of Oregon. in Portland; as well as the reprise of the successful PDX Pop-Up Completed the redevelop- Shops during the holiday season. ment of the Globe Hotel in Coordinated a development agreement between Old Town/Chinatown for the American Asset Trust, Langley Investments and City Oregon College of Oriental bureaus for a $250 million investment in a super- Medicine, retaining 60 jobs block in Lloyd District that will result in 760 highly in Portland and topping off sustainable new housing units and redevelopment of 1000 new jobs and $100 mil- an office building, which is the largest single private lion in investment in the Old development in the central city in the last five years. Town/Chinatown neighborhood stimulated by PDC over the last five years.

Invested in the Central City 2035, the city’s once-a-generation land Debuted Director Park, a major new urban use plan that aligns public space to enhance downtown retail and office investment to improve job development; began construction on Fields creation, sustainability, Park in the Pearl District to support multi-family and social equity, and Constructed the Eastside Streetcar Loop, sched- residential buildings, offices, and a broad range advance urban innovation. uled to open in fall 2012, creating 103 construction of retail shops and services. jobs and attracting $148 million in new investment.

12 PORTLAND ECONOMIC DEVELOPMENT STRATEGY

SUSTAINABILITY LEADERSHIP AND THE PORTLAND BRAND

Portland is committed to its leadership in sustainability. Portland is one of the few major cities in the world that has grown its economy while lowering carbon levels. Portland has linked land use, transportation, green spaces and people to create neighborhoods instead of sprawl. Over the past 40 years, Portland has shown that a city can indeed grow its economy, clean the environment and support vibrant places to work and live.

No. 1 America’s Top 50 Bike-Friendly Cities (Bicycling magazine)

No. 1 Greenest Cities (Corporate Knights magazine) No. 1 ranking for Portland General Electric’s Green Power Program (U.S. Department of Energy) No. 1 PSU ranks number one in the world for among small business schools for preparing MBAs for social and environmental stewardship (Beyond Grey Pinstripes)

No. 2 Best Car Free City (24/7 Wall Street) No. 2 Greenest Metro (Site Selection magazine) No. 4 on the Future Metropolis Index (Zipcar) No. 8 for cities with green development opportunities (Cushman & Wakefield) Portland featured as one of five places for Energy Quest, a PBS series that debuted on Earth Day looking at inspiring stories of groups taking matters of energy security and climate change concern and translating it into action

FILM & VIDEO

Film and video productions have become a significant contribu- tor to Portland’s economy. Film and video productions spent more than $130 million in Oregon in 2011, most of it concentrated in Portland. In 2011, Portland issued 667 permits for film, TV and commercial filming projects, including three major television productions: Leverage, Portlandia and Grimm.

The jump in locally-filmed productions has nurtured Portland’s emerging status as an animation and post-production services hub. As technology plays an increasingly larger role in the creation of film and television production, the city is seeing significant growth in the related supply chain. Portland’s growing intersection of film and software - animation, interactive media, web and mobile applications – points toward further development of homegrown supply chain services and continued attraction for production companies.

13 THREE YEAR STATUS REPORT

HIGHER EDUCATION SPONSORED RESEARCH FUNDING AT PORTLAND’S RESEARCH UNIVERSITIES FROM 2005 TO 2011 Portland’s culture of innovation and creativity depends on the frequent introduction of new technologies and a continued infusion of entrepreneurial, management and engineering talent into the workforce. The city is working in tandem with PSU and OHSU to foster economic activity, technology transfer and new company formation. In the past five years, PSU has almost doubled sponsored research funding to $65 million and has positioned itself to be a national leader in urban sustainability. OHSU is Oregon’s premier research institution and has been expanding in the South Waterfront district, supporting sustainability efforts and job creation. Source: Portland State University and Oregon Health & Science University

Major Accomplishments:

Established the new Education Urban Renewal Area to help PSU accelerate its growth by partner- Invested $1.5 million for the construction of a wet ing with the city and business community to attract lab at the PSU Business Accelerator to support Or- new investment and educate the region’s work- egon’s startup biotech firms and companies involved force. The new district will invest up to $134 million in developing new drugs, medical devices, and other in technology commercialization, entrepreneurship biological and chemical innovations. The wet lab is and research facilities with the long-term goal of currently fully occupied with demand for more space. accelerating innovation and job creation.

Supported OHSU’s breaking ground on the Collaborative Life Sciences Building in South Waterfront, a joint project of PSU, the Oregon University System and OHSU that will increase partnerships between the universities, expand their teaching facilities, class sizes, and research activities and create new Photo: Tyler Brain Tyler Photo: employment opportunities. The building includes highly specialized laboratory space and facilities that will allow OHSU to grow its research programs. Partnered with PSU to develop Won federal TIGER grant an economic development strat- funding to complete construc- egy that aligns with the city’s tion of SW Moody Avenue economic development strategy, from RiverPlace to SW Gibbs, calling for increased work- which increases district traffic force development to support capacity and accessibility Portland’s cluster industries, necessary for future PSU and strengthening research com- OHSU connectivity and growth. mercialization partnerships and building on Portland’s global reputation for sustainability. Worked with Oregon BEST (Oregon Built Environment & Sustainable Technologies Center) to create a university and industry partnership through the Sustainable Built Environment Research Consortium to commercialize cutting-edge innovations in the built environment.

14 PORTLAND ECONOMIC DEVELOPMENT STRATEGY

Neighborhood Economic NEIGHBORHOOD BUSINESS GROWTH

Development Strategy Nearly 64 percent of Portland’s 25,000 businesses are located in neighborhoods. Of these businesses half primarily serve neighborhood and culturally-specific markets. Supporting the growth of Portland’s neighborhoods are existing businesses in Portland’s neighborhoods and attracting distinct and represent a wide range new businesses that meet neighborhood needs is a top priority of of character, development and the NED Strategy. amenities. Prosperous commercial districts are often a sign of neigh- Prior to the adoption of the Economic Development and NED strategies, many of the city’s tools, programs, and organizations that borhood health because they help support neighborhood businesses were in place. However, the city businesses and residents connect – lacked a coordinated, strategic approach to make these resources both with each other, and with the easily accessible. The city and partners have since taken significant larger regional economy. Many of steps to align, coordinate and expand the resources that drive Portland’s close-in neighborhoods neighborhood business growth. have experienced reinvestment and enjoy thriving commercial corridors, ample transportation options and good job opportunities. Still, other Portland neighborhoods, especially in East FIVE-YEAR GOAL: BUSINESS REVENUE GROWTH Portland, lag in investment and job growth.

In May 2011, Portland City Council adopted the Neighborhood Economic Development (NED) Strategy. The Strategy issues an urgent call for renewed investment in low-income communities and those of color, which have suffered disproportionately during the recession. With work that is more inclusive, more structured, and more dependent on side-by-side partnership with community organizations, the city has added significant depth to its efforts to achieve business growth, social equity and job creation. Note: Business Income Tax paid by Portland-based businesses outside Central City Source: City of Portland Business License Tax data

Major Accomplishments:

$600 K Provided $600,000 for citywide small business technical as- Launched Business Portland (port- sistance for fiscal year 2011-2012. Five community-serving 136 BUSINESSES land4biz.com), a one-stop website organizations delivered assistance to 136 businesses with 50 or geared toward small business and 3,265 HRS fewer employees located in North/Northeast or East Portland TECH ASSISTANCE entrepreneurs seeking to start or and/or within targeted socioeconomic categories. grow their business. Since launch- ing in July 2010, the site has had Streamlined the city’s permitting process by co-locating the close to 54,000 visitors and gener- Collaborated with permitting functions of eight previously disparate bureaus and Craft3, a nonprofit ated 200,000 page views averaging established a business hotline (503.865.4BIZ) to help small more than 3,000 visitors a month. community bank, to businesses navigate city services. create a $1.5 million loan fund that makes 503-865-4BIZ resources available Helped approximately 376 microen- Started the Green Features for Business for small businesses terprises (five or fewer employees) grant program to assist small neighbor- in the NPI districts, with technical assistance, including credit hood business to become more sustain- East Portland and repair, legal services and market research, able and reduce operating costs, helping outer Northeast through the Economic Opportunity Initia- 21 small businesses and leveraging Portland. tive (EOI) Microenterprise Program. close to $600,000 in private investment.

15 THREE YEAR STATUS REPORT

NEIGHBORHOOD COMMERCIAL DISTRICTS FIVE-YEAR GOAL: JOB GROWTH

Neighborhood commercial areas serve as regional employment centers and contain about 45 percent of the city’s jobs. Strategic initiatives and public-private partnerships can leverage larger market forces, help stimulate neighborhood business growth, and create jobs by supporting employers that can hire local workers. JOBS Portland has acted on this principle by initiating commercial corridor business development programs, facilitating commercial site readiness and pursuing catalytic infrastructure investments.

Source: PDC analysis of Oregon Employment Department QCEW

Major Accomplishments:

Established the Portland Main Street Program Celebrated the in 2010 with three participating commercial completion of districts: NE Alberta Street, Hillsdale and St. Killingsworth Station, a Johns. Over the last two years, the City has lev- mixed-use project with eraged approximately $288,000 in private funds 57 mixed-income con- to match the City’s administration, marketing dominiums and three and promotion grants and awarded $150,000 in ground floor business- district improvement grants. es. PDC assisted with construction financing Leveraged private and Established the Neighborhood and commercial tenant public investments in Prosperity Initiative (NPI) and ad- improvement loans. the Lents Town Center opted six new NPI Urban Renewal Urban Renewal Area, Areas in East Portland: Our 42nd including assisting Ave, Cully Blvd, SE Division-Midway, 51 businesses with Jade District, Parkrose & Rose- storefront improvement wood. The URAs will make $1.25 grants and business million available to strengthen finance loans, and com- each of these business districts’ pleting an art instal- economic competitiveness through lation at the Ramona Partnered with Hacienda CDC to es- capacity building, district promotion Street light rail station. tablish a mercado, or Latino market, and physical improvements. in Lents Town Center, as part of the City’s Grocery Store Initiative. In addition to expanding access to culturally specific food, themercado will Completed targeted provide opportunities for business revitalization efforts in incubation, expansion and wealth North Portland’s Kenton creation for local entrepreneurs. neighborhood. The Den- ver Avenue Streetscape project installed new sidewalks, trees, light- Amended the Interstate Corridor Urban ing, street furniture and Renewal Area to bring business develop- public art, attracting ment assistance to additional commercial new businesses and corridors including St. Johns, the Dekum customers to the historic Triangle and NE Martin Luther King Jr. Blvd. commercial district.

16 PORTLAND ECONOMIC DEVELOPMENT STRATEGY

STRONG COMMUNITY CAPACITY

With the adoption of the NED Strategy PDC and the City of Portland began intentional investments in building local capacity to support community-driven economic growth. With the right tools and know-how, community intermedi- aries – from community-based organizations to culturally- specific organizations to business district associations – can most effectively drive neighborhood economic development. Portland has moved forward with several programs and initiatives that put communities in the driver seat for economic growth. The rollout of the NPI in October 2011 was announced by Mayor Adams and Mult- nomah County Chair Cogen with more than 150 neighborhood residents, businesses and business districts participating. To learn more: www.pdc.us/NPI Major Accomplishments:

Convened a Neighborhood Economic 619 technical assistance hours Development Leadership Group with diverse membership and citywide representation. 1,486 training hours The broad charge of the group is to guide 2,306 volunteer hours the implementation of the NED Strategy and to develop resources for the Strategy’s 45 grants leveraged $406 K actions. The group includes individuals with expertise in business management, commercial district organizing, finance, Offered technical assistance trainings to all Portland business culturally-competent service provision, districts through a contract with Venture Portland. redevelopment, and other related fields.

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NE 30TH AVE E R NE SIMPSON ST A CI INS H 42nd Avenue NPI W O RT

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NE 92ND DR NE KILLINGSWORTH ST

NE 59TH AVE

NE EMERSON ST NE WHITAKER WAY NE SUMNER ST Parkrose NPI NE MARINE DR

NE 33RD AVE NE 72ND AVE NE MARX ST NE ALBERTA ST

NE 42ND AVE NE ALBERTA CT NE SANDY BLVD

NE 37TH AVE NE 78TH PL Airport Way Cully Blvd NPI NE 152ND PL

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NE 89TH AVE NE GOING ST NE GOING ST

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NE 95TH AVE NE CAMPAIGN ST NE 166TH AVE Supported 32 established NE 32ND PL NE PRESCOTT DR

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P NE SKIDMORE ST H T NE 115TH AVE 5 NE CULLY BLVD E 2

V 1 NE 41ST AVE NE MASON ST MAYWOOD A E NE MASON ST NE SHAVER ST N

NE BRYCE ST H

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7 community-based organiza- NE MAYWOOD PL

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NE 36TH AVE 73RD AVE NE BEECH ST

NE 64TH AVE NE MILTON ST

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NE 61ST AVE NE 133RD AVE tions - such as Portland NE FREMONT ST

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NE 119TH AVE

NE 114TH AVE NE HALSEY ST NE 153RD PL

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NE WASCO ST NE 148TH AVE NE WASCO ST NE CLACKAMAS ST

NE 102ND AVE nity Livability Grants (CLG) for NE HASSALO ST

NE 52ND AVE I84 FWY EB L NE 47TH AVE P NE HASSALO ST NE 75TH AVE L NE HOLLADAY ST NE PACIFIC ST A NE 81ST AVE R E

NE 71ST AVE O CT V NE 107TH PL L E ROYAL A F N

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I205 FWY SB

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NE 140TH AVE SE ASH ST SE OAK ST SE 53RD AVE SE PINE ST SE PINE ST

SE 44THAVE

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SE 49THAVE

NPI Urban Renewal Areas SE 78THAVE SE 30TH PLSE 30TH SE STARK ST

SE 136TH AVE SE 106TH AVE

SE 119TH AVE SE STARK ST SE WASHINGTON ST SE ALDER ST

SE 61ST AVE

SE ALDER ST SE BELMONT ST

SE 142NDAVE

SE 111TH AVE NPI Target Investment Areas I205 FWY NB SE YAMHILL ST

SE 128TH AVE SE 55TH AVE SE 55TH SE CHERRY BLOSSOM DR

SE 148TH AVE Provided the Main Street and

42nd Avenue SE TAYLOR ST

SE 165TH AVE

SE 80THAVE

SE 31ST AVE

E SE 92ND AVE SE MAIN ST SE 34THAVE S SE MAIN ST E SE 76THAVE

Cully Blvd E S

SE 50THAVE Neighborhood Prosperity Initiative SE 38THAVE R

V R SE 130TH AVE SE 135TH AVE SE MARKET ST

SE 41ST AVE

SE 88THAVE SE 139TH AV SE CLAY ST SE 115TH AVE O D RKET ST

A SE 51ST AVE IR M SE 96THAVE

SE 60TH AVESE 60TH SE 30THAVE LO R E OP S Parkrose D O R SE MILL CT B

SE 45THAVE A

SE 158TH AVE T SE STEPHENS ST SE MILL ST SE 162NDAVE T S A E SE 150TH AVE districts a mix of financial and Rosewood E S 82nd Avenue & Division NPI SE LINCOLN ST SE HARRISON CT

SE 117TH AVE V

A SE GRANT CT

82nd Avenue & DivisionN SE GRANT ST

SE 32ND PL SE 113TH AVE

4 SE 64TH AVESE 64TH

SE 126TH PL

E Division - Midway NPI SE 72ND AVE

SE CARUTHERS ST SE 77THAVE

SEAVE 58TH technical assistance to create

SE 89THAVE

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Division - Midway SE IVON ST H

SE 170TH AVE

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SE 101ST AVE

SE 122NDAVE SE 93RD AVE 93RD SE

SE 157TH AVE

D AVE

SE 35THPL

SE 43RD AVE

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City of Portland SE 82N SE TAGGART ST D DR 3R SE 62ND AVE 0 SE WOODWARD ST E 1

SE 131ST AVE S SE 164TH AVE

SE 66THAVE

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S March 2012

SE 87THAVE

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3 00.1 0.2 0.4 0.6 0.8 1 across Portland’s neighborhoods

SE 57THAVE H Miles

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SE CESAR E CHAVEZ BLVD SE POWELL BLVD

SE DIVISION ST-POWELL BLVD RAMP SE UNNAMED RD SE POWELL BLVD SE RHONE ST SE LAFAYETTE ST Lents Town Center from the ground up.

17 THREE YEAR STATUS REPORT

ECONOMIC OPPORTUNITY FIVE-YEAR GOAL: REAL INCOME GROWTH FOR COMMUNITIES OF COLOR The equity gaps identified in theState of Black Oregon report, Communities of Color in Multnomah County: An Unsettling Profile, and other data show that people of color consistently earn less, have higher unemployment, live further from employment opportunities, and face greater barriers in education, training, and access to health care than other populations. At the same time, east Portland and the region’s eastern suburbs have seen substantial popula- tion growth – especially of lower-income residents.

Economic development is not just about companies and buildings – it is about real people having access to employ- 2010 TO ADJUSTED INCOME, FAMILY MEDIAN ment opportunities and creating wealth for themselves and their families. The City and PDC have responded to this need through people-based programs that help individuals Asian Black / African American throughout Portland secure living-wage jobs and through policy initiatives that ensure PDC is equitable in its con- Hispanic / Latino American Indian / tracting activities. Alaskan Native Source: American Community Survey

Major Accomplishments:

Provided an intensive regimen of career planning, job and life skills training, post-secondary education supports, internships, job placement and career advancement to 2,026 adults and young people enrolled in the Economic Opportu- nity Initiative (EOI) program over the last three fiscal years. In May 2012, PDC established an Worksystems Inc. supported agreement with WorkSystems, Inc to co-invest the creation and execution of youth workforce development resources to more workforce training and develop- efficiently and effectively serve low-income and ment plans for seven Enterprise disadvantaged youth aged 16-21. Zone companies as they provided skill development and certificate training to more than 170 new and incumbent workers. Attracted record participation of Minority-owned, Women-owned or Emerging Small Businesses (MWESB) Negotiated Community Benefit in PDC contracting in Fiscal Year 2011- Agreements (CBAs) for the Veterans 12: of all PDC-supported projects, Memorial Coliseum, SoloPower and MWESB contracting was 39%, includ- the Oregon Sustainability Center ing 17% minority-owned, 7% women- that went beyond workforce diver- owned, and 14% emerging small sity, contracting and apprenticeship businesses. The three year average on the construction sites. These is 33% MWESB firms, which employ benefits included local sourcing many workers living in Portland’s and hiring for the permanent jobs neighborhoods. created, job retention, opportunities for local businesses, and innovative ways to increase women and minority participation in architecture and engineering.

18 www.PDXECONOMICDEVELOPMENT.com