How the Art Fund can support your museum or gallery

1 Contents What we do

What we do 1 The Art Fund is the national fundraising charity for art. Since 1903 we have raised money to help UK museums and galleries acquire great works of art for everyone to enjoy. We don’t receive any government funding but are Grants for acquisitions 2 supported by 110,000 members as well as trusts, foundations and other donors.

Strategic collecting programmes 6 Last year we were able to give £4 million in grants to public collections, helping 74 museums to acquire 368 works of art ranging from ancient sculpture and Old Master paintings to Surrealist prints and contemporary film. Crowd-funding platform Art Happens 8 We assist public collections in many ways, not only through giving grants for acquisitions (pages 2–7) but also by offering a free crowd-funding platform Supporting curators 10 (pages 8–9), funding tours and exhibitions (pages 12–15) and by supporting the curators who look after these collections (pages 6–7). Celebrating the many achievements of UK museums and campaigning on behalf of the sector Sharing collections 12 is another important role of the Art Fund (pages 18–19). We also support museums and galleries by promoting them to both our members and the wider UK public. Alongside our membership card, the National Art Pass, we have Promoting collections and exhibitions 16 developed a range of communication platforms which reach several hundred thousand museum visitors across the country each month (pages 16–17). Championing museums 18 This Guide introduces our different funding programmes, including our newest initiative, the New Collecting Awards, and the many other ways we can support National Art Pass for museum staff 20 you and your museum. If anything you read here sparks new ideas or if there are specific issues that matter to you and your organisation that you would like to discuss with us, then please don’t hesitate to phone or email us. You can find Contact us 21 our contact details on the inside back cover.

Keep in touch To find out about new funding opportunities and other initiatives subscribe to our Museum Bulletin at artfund.org/bulletin Front cover: John Baldessari, You can download this Guide at artfund.org/museumbrochure Aligning: Balls, 1972, , ArtFunded 2012, For detailed information about all our funding schemes and other ways we © the artist can support your museum see artfund.org/what-we-do

1 Grants for acquisitions

At the heart of our charitable activities lies our programme to fund the acquisition of works of art. We provide grants ranging from a few hundred pounds to hundreds of thousands of pounds.

What we can support How to apply We might be best-known for giving The application process for grants grants towards the acquisition focuses on the importance of the of great works of national and work of art and the impact of the international importance such as acquisition on the museum, its the late self-portrait by Sir Anthony collections and audiences. While van Dyck or Constable’s Salisbury we accept applications at any time Cathedral from the Meadows, but for grants up to £7,500, we have we have a wide definition of ‘art’ and five application deadlines per year encourage applications in relation for requests over this amount. We to all kinds of visual culture – fine, can often consider applications at decorative and applied art, and short notice for works of art coming contemporary work in all media. up at auction.

Who we can support We are always happy to advise you on We have broad eligibility criteria which a potential application, so please get focus on the importance of collections in touch as soon as possible so we can care and public engagement. We will give you the right support. For more support any museum, gallery, historic information, including case studies house, library or archive that: from previous grant recipients, see 99 Is fully or provisionally accredited, artfund.org/acquisitions or can demonstrate collections care of accreditation standard. 99 Holds permanent collections of art in trust for the public. 99 Has an exhibition space that is open to the public for at least half the week for six months a year.

Thanks to the Art Fund, we were able to acquire two sculptures and Right: Image from scrapbook albums two paintings by one of the leading Scottish artists of the twentieth compiled by century, William Turnbull. The Art Fund’s electronic application Eric Ravilious (detail), c. 1916–39, process is straightforward, and the guidance available outstanding. Fry Art Gallery, Patrick Elliott, Senior Curator, Scottish of Modern Art ArtFunded 2013

2 3 14 days before a major auction we decided to bid on an important Charles Napier Hemy oil. We were up against it time wise, but the Art Fund were tremendously calm and helpful, and played the deciding role in restoring the painting to the very harbour at which it was originally painted. Henrietta Boex, Director, Falmouth Art Gallery

Facilitating donations of art Fundraising campaigns We also support UK museums by Since our earliest days we have acting as a conduit for donations worked with museums on urgent of works of art from individuals, public fundraising campaigns to companies and estates. We help keep works of national importance the donor to identify the most in the UK. Recently we joined forces appropriate public collection(s) to with the National Portrait Gallery receive the work(s) and facilitate the on the successful campaign for Sir discussions and formal agreements. Anthony van Dyck’s Self-portrait, We also provide information about and with the Fitzwilliam Museum in tax efficient ways to transfer art to a Cambridge to save Nicolas Poussin’s public collection. Extreme Unction. In the last few years we have also worked with the National To help us direct gifts of works of art, Maritime Museum to secure Yinka we are always interested to hear from Shonibare MBE’s Nelson’s Ship in a you if you have a new or renewed Bottle and with Birmingham Museum area of collecting priority. Equally, and Art Gallery and the Potteries if you are directly approached by a Museum and Art Gallery, Stoke-on- supporter with the offer of a work Trent, to secure the which is unsuitable for your collection Hoard. In total all our campaigns but which is of museum-quality, we have raised more than £20 million. may be able to help find another home. Please see the inside back cover for contact details.

Left: Sir Anthony van Guide to Giving Art Dyck, Self-portrait, The Art Fund’s Guide to Giving Art provides more information for you and 1640–1, National Portrait Gallery, your supporters about the different ways individuals can give to museums. ArtFunded 2014 It is available to download from artfund.org/guide

4 5 Strategic collecting programmes

In recent years we have invested millions of pounds in special collecting initiatives such as Renew, supported by the Esmée Fairbairn Foundation, which helped build six new ‘capsule’ collections of fine and applied art. Testing Media, run in partnership with the Contemporary Art Society, supported the acquisition of contemporary works of performance art; and Art Fund International gave five UK museum partnerships the funding to buy outstanding contemporary international art for their collections.

New Collecting Awards The New Collecting Awards is our newest funding programme. It gives ring-fenced acquisition grants to promising curators, enabling them to pursue new avenues of collecting for their museums, and at the same time to build crucial critical and professional skills.

The scheme will help museums and galleries develop their art collections by offering 100% funding for programmes of focussed collecting that extend holdings into new areas, or deepen existing holdings in imaginative ways. Recipients will also receive a funding allocation dedicated to their own professional development for them to spend on research, travel, training and mentoring costs to support their proposed collecting plans.

For more information on how to apply please visit artfund.org/acquisitions

Left: Visitor looking at Ola Kolehmainen, Shadow of Church, 2006, New Art Gallery Walsall and Birmingham Future strategic programmes Museum and Art Gallery, ArtFunded 2010, photo: Sign up to our Museum Bulletin at artfund.org/bulletin to find out about Philip Sinden new funding opportunities.

6 7 Crowd-funding platform Art Happens

In June 2014 we launched the new free fundraising service Art Happens. This crowd-funding platform is housed within the Art Fund’s website and helps UK museums and galleries to raise between £10,000 and £25,000 for new, small-scale, achievable and highly creative arts projects. Art Happens is a new approach to fundraising, involving and engaging everyday museum visitors in the creation and realisation of new areas of activity. Each project will forge an ongoing dialogue between museum and donor, ‘thanking’ all donors with limited edition rewards.

Art Happens is generously supported by contributions from individuals, charitable trusts and Arts Council England’s Renaissance Strategic Fund, ensuring that 100% of donations go directly to the projects, with no fees or percentages deducted by anyone.

You can see current and previous Art Happens projects at arfund.org/arthappens

Being invited to take part in the first round of projects on Art Happens was a great opportunity to raise funds for our conservation project and to reach new audiences and supporters. The Art Fund has been a brilliant source of help and support and its new platform will be a huge benefit to those museums and galleries who use it to fundraise in the future. Alison Nicholson, Digital Communications and Fundraising Officer, The Bowes Museum

Local Fundraising Committees The Art Fund has 64 Fundraising Committees that operate on a local basis Right: Jake and Dinos across the UK. These members of the Art Fund meet on a voluntary basis Chapman, One Day to develop events and fundraising activities designed to generate further You Will No Longer How to get involved Be Loved, 2010. income for the Art Fund’s charitable programmes. Many museums have If you are interested in taking part in Art Happens and have two to three From the Chapman worked closely with our Volunteer Fundraising Committees in the past. If you projects with a strong art focus and public appeal in mind, please get in touch Brothers exhibition at would like to know more about the work of our Committees or to find out if the Jerwood Gallery, with Kerstin Glasow at 020 7225 4854 or [email protected] to discuss your Hastings, funded there is one operating locally to your museum, please contact Katy Richards, ideas further. through Art Happens National Fundraising Manager, on 020 7225 4863 or [email protected]

8 9 Supporting curators

Museum collections depend on ambitious and imaginative curators and rigorous research in order to thrive. Our curatorial programmes and partnerships are designed to give curators new development opportunities to ensure that exciting collections can continue to grow and prosper.

Jonathan Ruffer Curatorial Grants This programme awards a total of £50,000 a year to help individuals working with UK art collections and on exhibition research projects.

This programme supports research 99 Training courses and programmes projects from UK curators, scholars of study and researchers who wish to undertake 99 Books and journal subscriptions travel or other activities to develop to add to your museum’s research their curatorial expertise, collections- resources based knowledge and art historical 99 Temporary administrative cover interests. We understand that research to enable time away from work can be exploratory and will not always (including the costs of training expect material outcomes (such as another member of staff) acquisitions, exhibitions or publications) to be an immediate consequence of How to apply our support. Grants range from £200 Curators should make applications in to several thousand pounds for a long- their own right and we will accept two term research project, and we applications per year from any one will consider 100% funding. person; applications are designed to be quick and easy. You can apply We will fund the practical costs of at any time for grants up to £1,500, research, so you might consider but requests above this amount must applying for: meet one of three annual deadlines. 99 National or international travel and Find out more at artfund.org/curators accommodation or talk directly to us.

Curatorial Courses and Traineeships As well as working with the National Gallery and the V&A on subject specialist traineeships, we also run training courses and networking days with sector partners. These are either free or heavily subsidised and open Right: Eloise Donnelly, 2013–15 National Gallery to all museum and gallery curators. Find out more at artfund.org/curators Curatorial Trainee, photo: or sign up to our Museum Bulletin at artfund.org/bulletin National Gallery,

10 11 Sharing collections

It is important to us that museums are able to make the most of their collections and that museum visitors have as many opportunities as possible to see them. Therefore we support selected exhibition, touring and interpretation projects, often directly related to acquisitions that we have funded.

Treasure Plus This programme, supported by The Headley Trust, focuses on treasure and archaeological collections. It aims to deepen public engagement with these collections by providing grants of up to £10,000 for display and interpretation projects. So far we have supported 26 projects with over £150,000 of funding.

What we can support Who we can support We believe that treasure collections We will support any UK museum, have huge untapped potential and in gallery, historic house, library or the third and final round of funding we archive that: will support ambitious and creative 99 Is fully or provisionally accredited, projects in the following areas: or can demonstrate collections 99 Education and outreach care of accreditation standard 99 New interpretive materials and/or 99 Holds relevant permanent new or refreshed displays collections 99 Online interpretation and 99 Has an exhibition space that is engagement open to the public for at least half the week for six months a year.

How to apply To find out about the final round of funding and other ways through which we support museums with archaeological collections, subscribe to our Museum Bulletin or see artfund.org/treasure

Above: Gold signet ring, 580–650, Saffron Walden Museum, ArtFunded 2014. Treasure Plus in 2015 Left: Roman, Figurine In 2015 we will run a symposium which will share ideas about what to do with of Minerva from the treasure collections and provide an opportunity to discuss common challenges Great Walsingham Assemblage, 1st–3rd and where to find the support and funding to deal with them. The learning will century AD, Norwich feed into a digital toolkit which will be made available to all curators working Castle Museum and Art Gallery, with archaeological collections. Sign up to our Museum Bulletin to find out ArtFunded 2012 more about the symposium and toolkit: artfund.org/bulletin

12 13 Collections on tour with the Art Fund exhibition of works collected through As part of our commitment to increase our Art Fund International programme. the public’s access to and enjoyment ARTIST ROOMS on Tour, which we of art, we selectively support touring are supporting for the sixth year, has exhibitions across the UK. In 2015 we so far been seen in the form of over are helping to fund tours of a number 130 exhibitions by 29 million people of works acquired with Art Fund at 61 UK venues. Find out more at grants, including ’s artfund.org/ontour Salisbury Cathedral from the Meadows and Sir Anthony van Dyck’s Self- If you have a great idea for a project to portrait. Also on view around the share your collections, please get in country will be a Hayward Touring touch with us.

We are delighted that the Art Fund has helped make it possible to acquire and tour one of the great masterpieces of British art: Constable’s Salisbury Cathedral from the Meadows (1831), as part of the Aspire partnership. Through this programme the work will be on almost constant view in partner venues over the next five years ensuring that many more people around the country will enjoy this painting in different local and national settings. Caroline Collier, Director, Tate National

Left: John Constable, Salisbury Cathedral from the Meadows, 1831, Tate, ArtFunded 2013. Right: Edward Ruscha, HONK, 1962, National Galleries of Scotland and Tate, ArtFunded 2008, © the artist

14 15 Promoting collections and exhibitions

In addition to our grants programmes we aim to provide our partner museums and galleries with marketing support. We currently collaborate with more than 680 venues across the UK that we have either funded or who are marketing partners offering benefits to visitors with the National Art Pass. Through our communication channels we actively promote your collections and exhibitions, not only to our 110,000 members but also to hundreds of thousands of museum-goers who engage with us digitally and through our multi-platform Art Guide. Our aim is to help you attract new audiences and generate income through ticket sales and from your shop, café or restaurant.

Our communication channels The majority of our communication channels target both Art Fund members and museum visitors generally, aiming to generate additional income for our partner museums and galleries from Art Fund members and non-members alike.

Art Quarterly magazine and annual E-news – artfund.org/enews Art Guide Latest news and special offers from Exclusive to over 110,000 Art Fund the Art Fund and our partners sent members. fortnightly. More than 160,000 subscribers across the country; Art Guide app – artfund.org/app 8 million broadcasts annually. More than 110,000 downloads; 90% returning visitors Website – artfund.org Average 150,000 unique visitors per Exhibitions Guide leaflets month; 63% returning users. Published every four months; displayed at more than 680 museums and Twitter galleries across the UK and at other @artfund cultural organisations. Print run: Facebook more than 1 million annually. facebook.com/theartfund

Our members • There are 110,000 members with a National Art Pass in the UK. • 53% of our members say that they visit museums and galleries more often since buying their National Art Pass. Keep us up to date • More than 90% of our members also belong to other art organisations. We can only promote the exhibitions we know about. Please make sure to • More than 60% always or regularly visit museum shops and cafés when keep us informed about your key exhibitions, refurbishment projects, changes going to a museum or gallery; a further 38% say they sometimes buy in the in opening times and your admission policy and send press releases and other Right: Visitor at Tate gift shop or eat in the restaurant/cafe. Britain, London, exhibition-related information to Kerstin Glasow at [email protected] and • On average they spend £25 when visiting a museum or gallery. photo: Marc Atkins Ruth Hazard at [email protected] as early as possible.

16 17 Championing museums

We not only support museums through our grants programmes, fundraising campaigns and marketing initiatives; we also champion museums and galleries across the UK. Our campaigning work behind the scenes focuses on three core areas: • Working with other sector bodies to lobby for better local and national funding for museums • Increasing philanthropic gifts through campaigning for tax and other incentives to encourage lifetime donations, such as the Cultural Gifts Scheme (see the Art Fund’s Guide to Giving Art at artfund.org/guide) • Seeking ways to stop works of art in the public domain from being sold and lost from public view, most recently the Collection in Staffordshire and Henry Moore’s Draped Seated Woman in London

For more information on our campaigning work, please see artfund.org/policy If there is a sale, closure or other issue you think we need to be aware of or more vocal about, please let us know.

Art Fund Prize for Sharing knowledge with the sector The Art Fund Prize for Museum of From time to time we commission the Year celebrates the very best UK research which aims to inform our museums and galleries. The £100,000 funding programmes and provide prize, the largest arts prize in the information for the sector. We also country, promotes the shortlisted host an annual debate at which museums and winner across national museum professionals, artists and art and international media and is a mass dealers discuss current topics. The celebration of our cultural heritage. 2014 Museums Summit addressed the question of the value of museums, Find out how to apply for the Art and you can find further information Fund Prize for Museum of the Year and resources at artfund.org/summit and discover the previous winners at artfund.org/prize

Don’t miss out Left: Yorkshire Subscribe to our Museum Bulletin at artfund.org/bulletin for information about Sculpture Park, Museum of the the next application deadline for the Art Fund Prize for Museum of the Year and Year 2014 to be kept up to date with our research findings and sector events.

18 19 National Art Pass for museum staff Contact us

We now offer the National Art Pass at a special rate to museum staff working Funding for museums The Art Fund at our partner organisations. Whether you are a curator, fundraiser, work in Sarah Philp 2 Granary Square marketing or are part of the visitor services or learning teams, you can get Head of Programmes King’s Cross 40% off the standard rate when signing up at artfund.org/partneroffer 020 7225 4803 London N1C 4BH [email protected] Support our work and your sector and contribute to a national community artfund.org of art lovers while enjoying half-price entry to major exhibitions and free Rachael Browning admission to more than 225 charging museums, galleries, castles and historic Programmes Manager (Projects) houses across the country. 020 7225 4816 [email protected] Special prices for museum staff Single* £36 (standard price: £60) *2015 rates. Double and Family includes Penny Bull cards for two adults living at the same Double* £54 (standard price: £90) address. The Family Passes also include Programmes Manager (Acquisitions) Family* £60 (standard price: £100) children under 16 in the family. 020 7225 4815 [email protected] Get your National Art Pass at artfund.org/partneroffer. You will be asked for your job title and organisation. Please use your museum’s address when applying. Donations of works of art Sophie Harrison Senior Manager – Major Gifts and Legacies 020 7225 4866 [email protected]

Partnerships and promoting collections and exhibitions Kerstin Glasow Senior Marketing Manager 020 7225 4854 [email protected]

Policy and campaigns Katherine Hudson ‘The Art Fund’ is the operating name of the Head of Policy and Strategy National Art Collections 020 7225 4837 Fund, a charity registered in England and Wales (209174) [email protected] and Scotland (SC038331).

Museum Bulletin To keep up-to-date with news about funding schemes, application deadlines, marketing opportunities and sector news subscribe to our regular e-bulletin at artfund.org/bulletin

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