Media Pack THE MISSION

The family is made up of Absolute Radio, Absolute Classic Rock, , , Absolute 80s, and .

We like to keep it funny at Absolute Radio and are home to , , , Christian O’Connell and .

Championing the very best in rock music, from breaking new acts such as George Ezra and James Bay to favourites such as Coldplay and Foo Fighters, along with the best of legends like , Bon Jovi and Queen; we don’t do plastic pop pap – we do real guitars, real drums and real singers.

Absolute Radio. Where real music matters. ABSOLUTE RADIO LISTENERS Growing up is an attitude. It’s about being serious, boring and restrained. That’s not us, nor is it our audience. Our listeners might have grown-up responsibilities like a mortgage, family and career, but they’d still jump at the chance of letting their hair down. We call them ‘reluctant adults.’

Ambitious, fun-loving and always keeping up with trends, you’d never hear them say: “I’m too old for this”. They’re the ‘go-to’ people for advice – the type of people who manage to never read instructions but always get the job done. It’s this cheeky, natural know-how that’s got them where they are today.

MALE PROFILE: 58% ABC1 PROFILE: 61% NO REPEAT GUARANTEE

We like to keep things fresh with our No Repeat Guarantee, which means you’ll never hear the same song twice weekdays between 9am and 6pm. ONE BREAKFAST SHOW, Every weekday, our audience enjoy SEVEN PLAYLISTS listening to UK radio’s first ever tailored music service. Ground-breaking technology allows listeners to choose the music they want to hear on the Christian O’Connell Breakfast show. PROPER FUNNY You still get the live, engaging and Absolute Radio boats a wealth of award-winning comedy compelling content, but now you can talent. We are the home of Frank Skinner, Jason Manford, choose the music that accompanies it. Rob Beckett, breakfast show host Christian O’Connell, Geoff From Absolute Radio 60s to 00s and Lloyd and star of The IT Crowd, Matt Berry, who is the voice Classic Rock, you’ve got seven options. of Absolute Radio.

Put simply, Christian fires one button and We have pioneered ad-funded programming too, producing seven different songs play across the ‘Masters of Man Time’ in association with Just For Men and stations. Each is matched for duration, hosted by Danny Wallace. We also produced the ‘David mood, artists and tempo, meaning that Bowie Is’ documentary with the V&A Museum, which was when he re-opens his microphone, there’s fronted by Tim Minchin. If that wasn’t enough, we have no jarring and all of the services unite for thousands of hours of on-demand comedy programming in the link. our podcast channels with four million downloads each year. PLATFORM OFFERING

INSTREAM

Absolute Radio account holders hear 50% fewer adverts, compared to listening through a normal radio. This InStream technology ensures users get more songs and allows advertisers to target ads based on age, gender and location.

ABSOLUTE RADIO LIVE

From the Isle of Wight to Abbey Road, from Hyde Park to the Houses of Parliament, ONLINE from St Paul’s Cathedral to an exclusive Soho club, Absolute Radio Live is responsible We put digital innovation at the heart of what we do. for some of the most spine-tingling live music moments in modern memory. Having overhauled absoluteradio.co.uk with a fresh and sleek design, the site is fully responsive for every Elbow played in front of Admiral Nelson’s tomb at St Paul’s and Elton John, Florence + screen size and is focused on driving listening. The The Machine, , Biffy Clyro, Lenny Kravitz and Kasabian have all performed home page is a continuous scroll of information, at gigs in out-of-this-world places for us. It’s not just these landmark events where we putting all decade stations at the forefront along excel though. We’re also the official radio partner for the Isle of Wight festival, Let’s with a Listen live button. Rock and On Blackheath where we’re on-site with exclusive interviews, live tracks and uninterrupted stage sets from star-studded line-ups.

Sometimes, there’s no place like home. We open our doors for intimate sessions from stars such as Ben Howard and The Vaccines to Paul Weller and Blondie. Absolute Radio is proud to support both established legends and the future superstars of music. CONTACTS

Group MD, National Radio Steve Parkinson

Group Content Director Tony Moorey

Content Director Paul Sylvester

Marketing Director, National Radio Brands Clare Baker

Advertising enquiries [email protected] [email protected]