SAN FRANCISCO 2019 Media Kit

BAYLGBTQ News & TIMCalendar for the ESBay Area CELEBRATING FOUR DECADES (1978–2019)

The first LGBT newspaper jointly and equally produced by men and women CHLOE JACKMAN PHOTOGRAPHY

Raising visibility, building community and celebrating diversity for over four decades

SAN FRANCISCO

BAYLGBTQ News & TIMCalendar for the ESBay Area CELEBRATING FOUR DECADES (1978–2019)

Reasons for Pride Thank you for your interest in the . Founded in 1978, the Bay Times is the first LGBT publication to be jointly and equally created by men and women. We value our community’s heritage and the role that the Bay Times has played for over four decades. The Bay Times is proud to be the oldest and largest paper for our community in the San Francisco Bay Area that has been, and always will be, 100% funded and owned by LGBT individuals. You can also take pride in the Bay Times, knowing that it is used as a teaching tool by educators in the San Francisco Unified School District, City College, San Francisco State University and other local colleges and universities. Free of sexually explicit ads and content, the Bay Times is proudly displayed at businesses, community centers, schools, cafés and more, as well as in news- stands in central Bay Area locations. We are additionally proud to be a verified publication that is designated as a certified LGBT-owned business by the National LGBT Chamber of Commerce. We are members of the National Lesbian and Gay Journalist Association and the International Gay & Lesbian Travel Association. CHLOE JACKMAN PHOTOGRAPHY CHLOE JACKMAN PHOTOGRAPHY PHOTO BY SANDY MORRIS SANDY BY PHOTO

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BAYLGBTQ News & TIMCalendar for the ESBay Area CELEBRATING FOUR DECADES (1978–2019)

Multimedia Innovators In 1996, San Francisco Bay Times Co-Publisher Dr. Betty Sullivan founded “Betty’s List,” which preceded popular online services such as Craigslist. Even then, during the early years of modern digital networks and the growth of the global internet, she and Co- Publisher Jennifer Viegas recognized the power of digital media’s potential. The San Francisco Bay Times has since grown to become a multiplatform media company with local, national and interna- San Francisco Bay Times Castro Street Cam tional reach. Website and Digital Archive According to Google Search Console and the Amazon website tracking service Alexa, http://sfbaytimes.com/ has frequently ranked among the top 25,000 websites in the entire U.S. Monthly unique visitor metrics have shown traffic at between 600,000– 800,000. This does not even include traffic related to the paper’s digital archive. Castro Street Cam The live-streaming 24/7 Castro Street Cam—comprised of multiple cameras—offers anyone with an internet connection the ability Homepage of https://sfbaytimes.com/ to view Plaza, Jane Warner Plaza and Castro Street, capturing its rainbow flags, Rainbow Honor Walk, rainbow cross- walks and many historic locations associated with renowned LGBT activists, artists and others of the past and present. It is the first live-streaming media of its kind for the epicenter of the worldwide LGBTQ community. E-Blast System Now comprised of not only “Betty’s List,” but also Harvey’s List for men and the Bay Times List, our E-blast system includes tens Full Text of Current and Past Issues at of thousands of subscribers who opt-in to receive our messages and https://issuu.com/sfbt are therefore inclined to open them, welcoming the information. Social Media The San Francisco Bay Times for years has had the highest engage- ment at Facebook among all comparable LGBT media companies in the U.S. As of this writing, it is at 12.6K, more than double for that of the company with the second highest engagement. Since our Facebook offerings are tied to Twitter and the Bay Times website, all three are boosted by the traffic. Bay Times List and Betty’s List E-blasts

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BAYLGBTQ News & TIMCalendar for the ESBay Area CELEBRATING FOUR DECADES (1978–2019)

A Personal Approach to Advertising

San Francisco Bay Times advertisers include some of the nation’s largest companies as well as local landmark small businesses. Customized plans help to match and connect advertisers to consumers. Valued relationships within networks built over decades are essential. You will rarely hear another media company say that they turn down advertising, but in our case that is true because we do not run sexually explicit ads and content. Distribution hubs are therefore potentially limitless. Here are just some of our advertisers:

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BAYLGBTQ News & TIMCalendar for the ESBay Area CELEBRATING FOUR DECADES (1978–2019)

Beth Greene: From directing photo Community Leaders shoots to designing massive outdoor San Francisco Bay Times columnists and journalists billboards, graphic designer Beth bring more than 50 years of experience working for Greene has an extensive background Pulitzer Prize-winning media outlets. They include in all aspects of art direction, design, some of the Bay Area’s most respected and talented layout and production. Her clients have leaders who cover a wide array of topics including included museums, international clothing companies politics, finance, sports, entertainment, health and fit- and more. She brings her impressive experience and ness, auto, books, philanthropy, food and wine, award-winning skills to the San Francisco Bay Times. pets and much more. Here are just a few members Stuart Gaffney and John Lewis: of our current team: Together for over three decades, Stuart Dr. Marcy Adelman: The Co-founder of the Gaffney and John Lewis were plain- organization Openhouse, Dr. Adelman is a tiffs in the California case for equal Commissioner on the California Com- marriage rights decided by the mission on Aging, a member of the San California Supreme Court in 2008. Francisco Dignity Fund Oversight and Their leadership in the grassroots organization Advisory Committee, and a leading Marriage Equality USA contributed in 2015 to expert on LGBTQ dementia care and policy making same-sex marriage legal nationwide. issues. Peter Gallotta: Former President of the John Chen: Sports columnist John Chen Harvey Milk LGBTQ Democratic has competed in, as well as coached, Club, Peter Gallotta now serves as an tennis, volleyball, softball and football. appointed member of the San Fran- cisco Democratic County Central : Renowned actor, singer, Committee and an elected delegate to community activist, fundraiser and writer the California Democratic Party. Donna Sachet was the first drag performer to sing the National Anthem at a Major Michele Karlsberg: Winner of the League Baseball game. Sachet is a San Lambda Literary Foundation Publish- Francisco legend whom former Califor- ing Professional Award and many nia State Senator has referred other honors, Michele Karlsberg is to as “the First Lady of the Castro.” now celebrating 31 years of successful book campaigns. Lou Fischer: Louise (Lou) Fischer is the Immediate Past Co-Chair of the Board of Directors for Councilmember-at-Large Rebecca the Alice B. Toklas LGBT Democratic Kaplan: Elected in 2008 to serve as Club and has served as an appointed Oakland’s citywide Councilmember, and elected Delegate for the State Rebecca Kaplan was re-elected in Democratic Party. She is a San Francisco 2016. She also serves on the Alameda Commissioner and has served in leadership County Transportation Commission. positions in multiple non-profit and community- Dr. Bill Lipsky: Noted historian Dr. based organizations. Bill Lipsky is the author of Gay and Kin Folkz: San Francisco Pride 2018 Lesbian San Francisco (2006) and is a Community Grand Marshal Kin Folkz member of the Rainbow Honor Walk is the Founder and Executive Director board of directors. of Spectrum Media, a national LGBTQ rights advocacy organization based in Oakland.

SAN FRANCISCO

BAYLGBTQ News & TIMCalendar for the ESBay Area CELEBRATING FOUR DECADES (1978–2019)

Dennis McMillan aka Sister Dana: Assemblymember Phil Ting: Longtime contributor Dennis McMil- Assemblymember Ting represents lan, also known as Sister Dana van the 19th Assembly District, which Iquity, is familiar to most San Fran- includes the Westside of San Fran- ciscans. A member of the Sisters of cisco along with the communities of Perpetual Indulgence since June 1985, Broadmoor, Colma and Daly City. Sister Dana has emceed holiday events, modeled Jennifer Viegas: As a founding member of the Dis- during fashion shows and much more. covery Channel News team, San Fran- Rink: Photographer Rink has been capturing iconic cisco Bay Times Co-Publisher Jennifer images related to San Francisco and Viegas worked on iconic projects the city’s LGBT community for five such as Shark Week, Planet Earth decades. Admired by groundbreak- and Blue Planet. An award-winning ing former San Francisco Supervisor senior journalist for the and human rights leader Harvey Milk National Academy of Sciences, she wrote (1930–1978), Rink has taken historic the world’s first detailed reports linking climate images that are now known and displayed change to environmental and human health effects. nationwide. Abby Zimberg: A former graphic Dr. Tim Seelig: Dr. Seelig is the highly designer for the San Francisco acclaimed Artistic Director of the San Chronicle, Abby Zimberg and the rest Francisco Gay Men’s Chorus. of the design team tailor create each Commissioner Andrea Shorter: page of the full-color San Francisco Commissioner Shorter is the former Bay Times. President of the historic San Francisco Jamie Leno Zimron: Sports columnist Commission on the Status of Women. Jamie Leno Zimron is an internation- She is a longtime advocate for criminal ally known Corporate Speaker, Ex- and juvenile justice reform, voter rights ecutive Trainer, LPGA Golf Pro, and and marriage equality. A Co-founder of 6th Degree Aikido Black Belt. the LGBT Coalition, she was Our team has also included legendary a 2009 David Bohnett LGBT Leadership Fellow at LGBT activists Cleve Jones, Phyllis Lyon, Del Martin the Harvard Kennedy School of Government. and numerous others. Dr. Betty Sullivan: San Francisco Bay Times Co-Publisher Dr. Betty Sul- livan is the founder of “Betty’s List,” the Co-Founder of the Use the News Foundation and a founding member of the World Association of Newspapers’ Youth & Education Committee. She received the Distinguished Alumni Award in 2001 from Columbia University in New York. Dr. Sullivan brings more than 35 years of newspaper industry experience with The New York Times, USA Today, New York Newsday, and others in the U.S. and abroad. KAITLYN MILLER PHOTOGRAPHY KAITLYN

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BAYLGBTQ News & TIMCalendar for the ESBay Area CELEBRATING FOUR DECADES (1978–2019) COURTESY OF SAN FRANCISCO PRIDE COURTESY PHOTO BY SANDY MORRIS SANDY BY PHOTO JANE HIGGINS BY PHOTO Audience : 40% Female 60% Male Relationship Status: 40% Single 30% Married Median Age: 45 Bachelor’s Degree or Higher: 74% Income Greater than $75,000: 48% Homeowners: 49% Children or Grandchildren: 26%

SAN FRANCISCO

BAYLGBTQ News & TIMCalendar for the ESBay Area CELEBRATING FOUR DECADES (1978–2019)

Seasonal Events Marketing

The San Francisco Bay Times has a long tradition of Summer MARGOLIS PAUL BY PHOTO supporting annual Pride festivals and benefit events Black Brothers Esteem Gala of Bay Area LGBT organizations. Specific issues Pink Triangle Ceremony of the paper are planned with related content, often including Front Page treatments. Our advertisers Annual Pride Brunch work with us so that their visibility is maximized on San Francisco Pride Festival & Parade a brand specific basis. San Francisco Jewish Film Festival Below are just some of these events from our 2018 Silicon Valley Pride calendar. Oakland Pride Winter Fall San Francisco Gay Men’s Chorus Holiday Shows Golden State Warriors Night Out Bay Area American Two Spirits Pow-Wow Soirée on the Bay Women’s March Play on the Bay Bayard Rustin Birthday Celebration Castro Street Fair Krewe de Kinque Mardi Gras Ball Horizons Foundation Gala Academy of Friends REAF (Richmond/Ermet Aid Foundation) Help Is on the Way Spring Castro Merchants Association Annual Tree Lighting GGBA Power Lunch and Monthly Make Contacts Ceremony Openhouse Spring Fling SF Lesbian/Gay Freedom Band - Dance Along Maitri Gala Nutcracker National Center for Lesbian Rights Gala Oakland A’s Pride Night SF Giants LGBT Night Frameline PHOTO BY ALI BIGGS BY PHOTO ALI BIGGS BY PHOTO MORRIS SANDY BY PHOTO 2019 Layout

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BAYLGBTQ News & TIMCalendar for the ESBay Area CELEBRATING FOUR DECADES (1978–2019)

Note: Interested in customized ad sizes? Print Ad Layout Please inquire at: [email protected]

Back Cover or Inside 1/2 Page Page Vertical Full Page PHOTO BY RINK BY PHOTO

social Leaderboard icons Web Ad Layout

Sky Scraper 1/2 Page Website Content Horizontal

Rectangle Website Content 4x6 1/4 Page Rectangle

1/4 BC Page 1/8 4x8 Page 4x4 2019 Details SAN FRANCISCO

BAYLGBTQ News & TIMCalendar for the ESBay Area CELEBRATING FOUR DECADES (1978–2019)

Print Technical Requirements: • No bleeds are permitted. • All fonts should be outlined. • Color ads should be saved as CMYK color format. • Please do not create 4-color blacks; it uses more ink. • Black and White ads should be saved in gray scale format.

• We prefer print-ready ads as TIFF files. We also WILSON BILL BY PHOTO accept PDF, EPS, and JPEG files—however, the Agency Discounts Rates are gross and agency resolution for these must be at least 300 dpi. If commissionable. sending a JPEG, please save at the maximum qual- ity setting. Non-Profit Discounts 25% discount for non-profit organizations—IRS 501(C)3 letter required. Email artwork to co-publisher Betty Sullivan at both [email protected] Editorial and non-commercial advertising must and [email protected] include sponsor’s name. Please compress all artwork to press quality. Terms All single-issue advertising must be paid in Direct email to Betty can be sent to advance by the advertiser. To secure credit for the [email protected] first month’s issues of 6x and greater frequency, Contracts and Discounts Frequency discounts are contracts must be paid in advance. Bay Times based on signed contracts. Additional space may be reserves the right to secure all ads with a credit ordered at already contracted rates. Ad copy and art card that will be charged if balance is 30 days past may be changed during the life of the contract. It is due. Bay Times reserves the right to pull any adver- the advertiser’s responsibility to deliver any altered tisement that is not secured. Invoices over 30 days ad copy to the Bay Times by the posted deadline. past due are subject to 1.5% interest per month. If Unless new copy is delivered, the previously in- the advertiser makes fewer placements than stated serted ad will run. in the agreement, the advertiser will be billed and must immediately pay the difference between the rate it was contracted to receive, and the rate appro- priate to the number of advertisements placed. National Advertising Contact Rivendell Media, Mountainside, New Jersey, 908-232-2021. PHOTO BY SANDY MORRIS SANDY BY PHOTO