Men’s Brands Pocket Guides AW19
TED BAKER IS ONE OF THE MOST WELL KNOWN CONTEMPORARY LIFESTYLE BRANDS IN THE UK.
IMPORTANCE TO OUR BUSINESS: THIS WELL ESTABLISHED GLOBAL BRAND IS A KEY PROVIDER OF YOUR DESK TO DINNER WARDROBE. OFFERING THE CUSTOMER TIMELESS PIECES AND INTEREST PRINTS, TED AIMS TO MAKE A STATEMENT WITH ITS QUIRKY SENSE OF HUMOUR.
SOR BRAND
PRICE ARCHITECTURE : £35 - £399
KEY CATEGORIES: OUTERWEAR & KNITWEAR
AW19 INCLUDES 19 EXCLUSIVE LINES ACROSS JERSEY, KNITWEAR AND OUTERWEAR
HUGO BOSS IS A LEADER IN THE PREMIUM GLOBAL APPAREL MARKET WITH A MIX OF EVERYDAY ESSENTIALS AND HIGH FASHION PIECES
IMPORTANCE TO OUR BUSINESS: MIX OF ATHLEISURE AND MORE CASUAL STYLES. SUSTAINABILITY STORIES CAN BE FOUND WITHIN ITS PRODUCT ALONG WITH THEIR MAIN FOCUS ON HAVING GOOD QUALITY AND WELL MADE CLOTHING. NEW SLIM FIT SILHOUETTES ARE ALSO POPULAR IN STYLES SUCH AS POLOS
PRICE ARCHITECTURE : £45 - £449
KEY CATEGORIES: OUTERWEAR, JERSEY/POLO, KNITWEAR & DENIM
AW19 MAIN PRODUCT LAUNCHING JULY/AUGUST BARBOUR ALWAYS REMAINS TRUE TO ITS CORE VALUES AS A FAMILY BUSINESS WHICH ESPOUSES THE UNIQUE VALUES OF THE BRITISH COUNTRYSIDE AND BRINGS THE QUALITIES OF WIT, GRIT AND GLAMOUR TO ITS BEAUTIFULLY FUNCTIONAL CLOTHING.
IMPORTANCE TO OUR BUSINESS: EVERY SEASON BARBOUR BRINGS US AFFORDABLE MODERN CLASSICS ALONGSIDE NEWNESS AND EXCLUSIVES
BARBOUR: HERITAGE ORIGINAL BRAND FROM BARBOUR FOCUSSES ON GREAT QUALITY OUTERWEAR AND MID LAYERS TO EMBRACE THE COUNTRYSIDE.
BARBOUR INTERNATIONAL: MOTORCYCLE INSPIRED BRAND WHICH OFFERS A SPORTY LOOK FOR THE URBAN BARBOUR CUSTOMER.
PRICE ARCHITECTURE : £30 - £259
KEY CATEGORIES: OUTERWEAR
NATIONAL TRUST EXCLUSIVES CAMPAIGN LAUNCHING FOR AW19 POLO RALPH LAUREN IS A GLOBAL LEADER IN THE DESIGN OF PREMIUM LIFESTYLE PRODUCTS ALONG WITH APPAREL
IMPORTANCE TO OUR BUSINESS: A DISTINCTIVE BRAND IMAGE DRIVES THEIR SUCCESS & IS INSTANTLY RECOGNISABLE TO THE CUSTOMER WITH CLEAR MESSAGING AND SHOP FITS.
THEY ARE CONSTANTLY EVOLVING TIMELESS CLASSICS TO MAKE THEM APPEAL TO THE MODERN DAY CONSUMER,
PRICE ARCHITECTURE : £45 - £599
KEY CATEGORIES: JERSEY/POLO, SHIRTING, KNITWEAR
AW19 PRE PHASE 2 DELIVERY BEGINNING - MID JULY FOUNDED IN 1949 GANT IS A COMPANY WHICH WAS CREATED AND DRIVEN BY A SIMPLE IDEA: NEVER STOP LEARNING.
IMPORTANCE TO OUR BUSINESS: UNTIL THE LATE 1960’S GANT WAS SOLELY A SHIRTMAKER SHIRTS ARE THEREFORE KEY TO THE BRAND DNA AND THEY NEVER STOP REINVENTING THEM TO PROVIDE CUSTOMERS WITH BOTH THEIR CLASSIC & MORE CONTEMPORARY SHIRTS.
THEIR CLASSIC YET CONTEMPORARY DESIGNS ARE AIMED AT THE MODERN MAN WHO COULD BE EITHER THE COLLEGE STUDENT OR BUSINESSMAN
PRICE ARCHITECTURE : £35 - £295
KEY CATEGORIES: SHIRTS & KNITWEAR
AW19 EXCLUSIVE PIECES FOR OUTERWEAR CAMPAIGN
IMPORTANCE TO OUR BUSINESS: WITH A LOVE OF CLASSIC ENGLISH TAILORING AND AN EYE FOR FIT AND PROPORTION, COMBINED WITH A GENUINE SENSE OF HUMOUR, PAUL SMITH HAS BEEN DESIGNING FASHION COLLECTIONS FOR OVER THIRTY YEARS.
FINDING ‘INSPIRATION IN ANYTHING’, HE HAS AN ABILITY TO ANTICIPATE, AND EVEN SPARK OFF TRENDS - NOT ONLY IN FASHION, BUT IN THE WIDER CONTEXT OF POPULAR CULTURE.
PAUL SMITH HAS CONSISTENTLY MAINTAINED HIS VERVE AND EXCITEMENT FOR DESIGN, ESTABLISHING HIM AS AN INIMITABLE BRITISH DESIGNER.
PRICE ARCHITECTURE : £45 - £250
KEY CATEGORIES: SHIRTS
AW19 PRE LAUNCHED MID-END OF JULY
TOMMY HILFIGER IS SOPHISTICATED AND ELEVATED, BLENDING THE BRAND’S AMERICAN HERITAGE WITH CONTEMPORARY INFLUENCES AND A PLAYFUL FASHION EDGE.
IMPORTANCE TO OUR BUSINESS: TIMELESS AND HONORED CLASSICS ARE REIMAGINED FOR TODAY, AND THE CURATED SELECTION OF ICONIC PIECES ARE UNIQUELY MIXED AND MATCHED FOR AN EFFORTLESS STYLE THAT IS MODERN, CONFIDENT AND RELAXED.
TOMMY HILFIGER IS ALSO REPOSITIONING ITSELF AS A SUSTAINABLE COMPANY USING RECYCLED COTTON IN JERSEY AND DENIM PIECES
PRICE ARCHITECTURE : £30 - £290
KEY CATEGORIES: SHIRTS & KNITWEAR
SLOGAN PRODUCT STILL KEY TO THE BRAND CALVIN KLEIN IS AN AMERICAN LUXURY FASHION HOUSE ESTABLISHED IN 1968.
IT SPECIALISES IN LIFESTYLE READY-TO-WEAR CLOTHING AND ACCESSORIES. THE COMPANY HAS SUBSTANTIAL MARKET SHARE IN RETAIL AND COMMERCIAL LINES.
THE COLLECTION IS DESIGNED TO EVOLVE THE TRADITIONAL LUXURY FASHION MODEL, OFFERING A MIX OF NEW AND FAST PACED INFLUENCES
AW19 WILL BE THE FIRST SEASON FOR CALVIN KLEIN
PRICE ARCHITECTURE : £30 - £290
KEY CATEGORIES: SHIRTS & KNITWEAR
NEW FOR AW19 MAIN - AUGUST LAUNCH LACOSTE OFFER A WIDE RANGE OF PRODUCTS WHICH ARE ELABORATED IN A QUALITATIVE, RESPONSIBLE AND ETHICAL WAY.
INSPIRED BY FASHION ON THE COURT, LACOSTE ARE THE FATHERS OF ATHLEISURE AND WERE THE ORIGINAL BRAND TO TAKE SPORTING DESIGNS INTO FASHION WHEN THEY CREATED THE VERY FIRST POLO IN 1933.
IMPORTANCE TO OUR BUSINESS: THEIR PRODUCT DELIVERS SPORTS INSPIRATION AND CONTINUES TODAY TO BE THE BEST IN CLASS DESIGN
PRICE ARCHITECTURE : £50 - £250
KEY CATEGORIES: POLOS, JERSEY
KEY FOCUS ON ACCELERATING LACOSTE AS A POLO BRAND FOR AW19
IMPORTANCE TO OUR BUSINESS: AS A GOLF CLOTHING BRAND, LYLE & SCOTT HAVE CROSSED INTO THE FASHION WORLD AND DESIGNED EFFORTLESS SMART - CASUAL CLOTHING. WITH A RICH HERITAGE DATING BACK TO 1874 & KNOWN FOR THEIR ICONIC EAGLE LOGO.
THERE IS A FOCUS ON ACCELERATING LYLE & SCOTT AS A POLO BRAND FOR AW19
PRICE ARCHITECTURE : £35 - £100
KEY CATEGORIES: POLOS IMPORTANCE TO OUR BUSINESS: FRED PERRY PRIDES ITSELF ON BEING THE FIRST BRITISH HERITAGE BRAND TO SUCCESSFULLY BLEND SPORTSWEAR WITH STREETWEAR TO CREATE SOME OF THE MOST ICONIC STYLES OF THE LAST CENTURY
FRED PERRY HAS ALWAYS STAYED TRUE TO ITS ETHOS OF AUTHENTICITY, INTEGRITY AND ATTITUDE. INSTANTLY RECOGNISABLE BY ITS LAUREL WREATH LOGO, THE BRAND IS BRITISH COOL.
PRICE ARCHITECTURE : £40 - £180
KEY CATEGORIES: POLOS, JERSEY
KEY FOCUS ON ACCELERATING FRED PERRY AS A POLO BRAND FOR AW19 Modern Trend Brands
IMPORTANCE TO OUR BUSINESS: SELECTED HOMME STYLE IS RAW AND SIMPLE, ALLOWING MEN TO EXPRESS THEMSELVES IN AN INDIVIDUAL, CONTEMPORARY WAY
IT SEEKS TO REINTERPRET FASHION TRENDS TO CREATE COLLECTIONS THAT ARE CURRENT, YET DIFFERENT FROM THE REST.
SELECTED SHOWS HIGH AMBITIONS WITH EACH COLLECTION THEY PRODUCE CONTAINING MORE SUSTAINABLE MATERIALS – MARKING THE PATH FOR SELECTED AS A BRAND AIMING FOR MORE SUSTAINABLE MATERIALS IN ALL GARMENTS POSSIBLE
PRICE ARCHITECTURE : £18 - £220
KEY CATEGORIES: MIDLAYERS, JERSEY
AW19 JULY/AUGUST LAUNCH
LES DEUX IS THE STORY OF A CROSS - CULTURAL RELATIONSHIP BETWEEN A POLITICAL REFUGEE AND PREP BOY. A RELATIONSHIP BASED ON MUTUAL INSPIRATION WHILE EMBRACING THE DIVERSITY OF THEIR RESPECTIVE BACKGROUNDS AND MENTALITIES.
IMPORTANCE TO OUR BUSINESS: THIS IS A NICHE BRAND BASED ON A DUALISTIC APPROACH THAT COMBINED TWO DIFFERENT STYLES: PREP BOY IVY LEAGUE MEETING THE UNPRETENTIOUS STREET FASHIONS.
PRICE ARCHITECTURE : £45 - £299
PRICE POSITIONING: MID
KEY CATEGORIES: MIDLAYERS
IMPORTANCE TO OUR BUSINESS:
THE SCANDINAVIAN FASHION HOUSE WAS FOUNDED IN 1996 WITH THE VISION TO BUILD AN INTERNATIONAL BRAND FOR MODERN AND AWARE CONSUMERS. THE COMPANY BRIDGES FASHION AND FUNCTION, OFFERING OUTSTANDING PRODUCTS FOR A MODERN ACTIVE LIFESTYLE.
PRICE ARCHITECTURE : £45 - £480
KEY CATEGORIES: MIDLAYERS Online Only Brands
IMPORTANCE TO OUR BUSINESS: ALLSAINTS IS A GLOBAL, DIGITAL, CONTEMPORARY BRAND WITH AN INDEPENDENT SPIRIT. WITH COLLECTIONS DESIGNED AND DEVELOPED IN HOUSE FROM THEIR EAST LONDON ATELIER.
ALLSAINTS OFFERS A CONFIDENT AND ARTICULATE WARDROBE EDIT. FROM THE BRAND’S ICONIC BIKER JACKETS AND CRAFTED KNITWEAR, TO THEIR PREMIUM ESSENTIALS, ALLSAINTS SEASONAL READY- TO- WEAR COLLECTIONS SHOWCASE A COMMITMENT TO QUALITY, YOUTH AND ATTITUDE.
PRICE ARCHITECTURE : £28 - £400
KEY CATEGORIES: OUTERWEAR & JERSEY
ONLINE ONLY BRAND
FOUNDED IN 1924, IN ENGLAND THE ORIGINAL BELSTAFF RANGE CONSISTED OF WATERPROOF CLOTHING FOR MEN AND WOMEN. STARTING WITH THEIR FAMOUS ‘WAX AND COTTON’. BELSTAFF BECAME SPECIALISTS IN THE CREATION OF HIGH - TECHNOLOGY WEAR FOR THE PROTECTION OF MOTORCYCLISTS.
IMPORTANCE TO OUR BUSINESS: THIS REPUTATION REMAINS AND TODAY BELSTAFF IS A GO - TO SHOP FOR PROTECTIVE, TECHNICAL CLOTHING - IDEAL FOR OUTDOOR LIVING.
PRICE ARCHITECTURE : PREMIUM
KEY CATEGORIES: OUTERWEAR
ONLINE ONLY BRAND JIGSAW BELIEVE THAT FASHION IS TEMPORARY BUT STYLE IS PERMANENT.
IMPORTANCE TO OUR BUSINESS: JIGSAW DESIGNS ARE TIMELESS,
INDEPENDENT - MINDED AND FUN. THEY PREFER NOT TO SLAVISHLY FOLLOW FASHION TRENDS; INSTEAD THEY CHERISH THE OPPORTUNITY TO MAKE SOMETHING BEAUTIFUL, MEANINGFUL AND LASTING THAT YOU CAN WEAR FOR YEARS.
PRICE ARCHITECTURE : £29 - £275
KEY CATEGORIES: KNITWEAR, JERSEY & SHIRTS
ONLINE ONLY BRAND BORN IN THE BRITISH COUNTRYSIDE AND CRAFTED WITH TRUE BRITISH STYLE AND ECCENTRICITY - JOULES DESIGNS UPBEAT, COLOURFUL CLOTHING FOR WOMEN, MEN & CHILDREN WHO LOVE THE OUTDOORS AND LIVE LIFE TO THE FULL.
IMPORTANCE TO OUR BUSINESS: THEY DESIGN WITH PASSION , TO DELIGHT EACH MEMBER OF THE FAMILY WITH DETAILS THEY’LL LOVE. THEY HAD QUIRKY TWISTS TO BRITISH CLASSICS.
PRICE ARCHITECTURE : £22 - £150
KEY CATEGORIES: OUTERWEAR, SHIRTS
ONLINE ONLY BRAND