2021 Advertising with Edinburgh Trams
Throughout the pandemic, Edinburgh’s Tram has continued to run for key workers and essential journeys. The 14km route connects Edinburgh Airport with the City Centre serving some of the busiest areas in the capital, including Haymarket, West End, Princes Street and St Andrew Square. Edinburgh Trams offers advertising clients access to unrivalled exterior exposure, as well as interior sites viewed by over 8 million customers a year.
8.7 miles of track Edinburgh Trams in numbers: on the current line
27 Trams in the current fleet Over 8 million passenger journeys in 2019
16 stops including 4 railway Trams run from every 7 minutes station interchanges throughout the day 7 days a week
Ingliston Edinburgh Edinburgh BankheadBalgreen HaymarketPrinces Street York Place F Park & Ride Gateway Park Central port are ir Zo A n e
Edinburgh Edinburgh St. Andrew Airport Gogarburn Gyle Centre Park Staǎon SaughtonMurrayfield Stadium West End Square External Advertising
An exterior tram advert is the biggest moving billboard in Edinburgh! The high-level cove panels above the windows and ‘super square’ carriages, really stand out as the tram glides along some of the capitals busiest streets.
Over 140,000 weekly passenger ‘eyes’ Exterior Advertising Facts: as they board the tram
Over 1 million weekly roadside ‘eyes’ 27 Trams, 7 carriages long on busy streets where the tram runs
20 Trams in service every day Current exterior advertisers include CR Smith, Parabola and John Lewis
Rate Card: Further media rate discounts External Tram Advertising Production Media are available for agency Double T Bar - both sides of 1 tram & fitting bookings, multiple trams and 1 month £6,000 £6,500 long-term commitments.
3 months £7,500 £17,500 All rates shown are plus VAT. Payments can be spread over 6 months £7,500 £31,500 the duration of the media period, including the production 10 months £8,000 £55,000 and fitting costs. Internal Advertising
With around 25,000 customers using the tram every day, there are plenty of ‘eyes’ attracted to internal messaging. We have the internal cove panels available to use, between the top of the windows and ceiling, these are situated just above seated passengers and at eyeline for standing passengers.
Over 140,000 weekly passenger ‘eyes’ Interior Advertising Facts: with an average journey time of 20 minutes
24 interior cove sites per tram 27 Trams, 7 carriages long 12 x Large & 12 x Small
20 Trams in service every day Interior advertisers have included LNER, Gant, GAP and Edinburgh Castle
Rate Card:
Internal Tram Advertising Production Media Cove panels & fitting 4 weeks 12 weeks
20 x Small Coves (800 x 180mm) £300 £390 £990
20 x Large Coves (1650 x 180mm) £500 £790 £1,990
40 x Small Coves (800 x 180mm) £450 £750 £1,890
40 x Large Coves (1650 x 180mm) £750 £1,500 £3,990
Tram Takeover (12 small & 12 large coves) £440 £790 £1,990
Further media rate discounts are available for agency bookings, multiple trams and long-term commitments. All rates shown are plus VAT. Gallery
For more information on tram advertising and to check availability please contact Jamie Swift: [email protected] 0131 338 5782