2021 Advertising with

Throughout the pandemic, Edinburgh’s has continued to run for key workers and essential journeys. The 14km route connects with the City Centre serving some of the busiest areas in the capital, including Haymarket, West End, and St Andrew Square. offers advertising clients access to unrivalled exterior exposure, as well as interior sites viewed by over 8 million customers a year.

8.7 miles of track Edinburgh Trams in numbers: on the current line

27 Trams in the current fleet Over 8 million passenger journeys in 2019

16 stops including 4 railway Trams run from every 7 minutes station interchanges throughout the day 7 days a week

Ingliston Edinburgh Edinburgh BankheadBalgreen HaymarketPrinces Street York Place F Park & Ride Gateway Park Central port are ir Zo A n e

Edinburgh Edinburgh St. Andrew Airport Gogarburn Gyle Centre Park Staǎon SaughtonMurrayfield Stadium West End Square External Advertising

An exterior tram advert is the biggest moving billboard in Edinburgh! The high-level cove panels above the windows and ‘super square’ carriages, really stand out as the tram glides along some of the capitals busiest streets.

Over 140,000 weekly passenger ‘eyes’ Exterior Advertising Facts: as they board the tram

Over 1 million weekly roadside ‘eyes’ 27 Trams, 7 carriages long on busy streets where the tram runs

20 Trams in service every day Current exterior advertisers include CR Smith, Parabola and John Lewis

Rate Card: Further media rate discounts External Tram Advertising Production Media are available for agency Double T Bar - both sides of 1 tram & fitting bookings, multiple trams and 1 month £6,000 £6,500 long-term commitments.

3 months £7,500 £17,500 All rates shown are plus VAT. Payments can be spread over 6 months £7,500 £31,500 the duration of the media period, including the production 10 months £8,000 £55,000 and fitting costs. Internal Advertising

With around 25,000 customers using the tram every day, there are plenty of ‘eyes’ attracted to internal messaging. We have the internal cove panels available to use, between the top of the windows and ceiling, these are situated just above seated passengers and at eyeline for standing passengers.

Over 140,000 weekly passenger ‘eyes’ Interior Advertising Facts: with an average journey time of 20 minutes

24 interior cove sites per tram 27 Trams, 7 carriages long 12 x Large & 12 x Small

20 Trams in service every day Interior advertisers have included LNER, Gant, GAP and Edinburgh Castle

Rate Card:

Internal Tram Advertising Production Media Cove panels & fitting 4 weeks 12 weeks

20 x Small Coves (800 x 180mm) £300 £390 £990

20 x Large Coves (1650 x 180mm) £500 £790 £1,990

40 x Small Coves (800 x 180mm) £450 £750 £1,890

40 x Large Coves (1650 x 180mm) £750 £1,500 £3,990

Tram Takeover (12 small & 12 large coves) £440 £790 £1,990

Further media rate discounts are available for agency bookings, multiple trams and long-term commitments. All rates shown are plus VAT. Gallery

For more information on tram advertising and to check availability please contact Jamie Swift: [email protected] 0131 338 5782