The Kansas Publisher Official monthly publication of the Kansas Press Association July 17, 2019

Inside Today Page 2 Can social media solve all your problems? No. But Kevin Slimp says it can be an effective tool in your arsenal. Page 3 Want to improve your “recep- tion”? Be a better listener, writes John Foust. Page 4 KPA president Travis Mounts dis- cusses how his newspaper is using video to promote local advertisers and community events. The Rev. Sarah Oglesby-Dunegan protests the complaint about actions taken by Senate Presi- Page 6-7 ’s refusal to take up Medicaid dent Susan Wagle to quell the protest. (Photo Visit KPA’s marketplace. expansion in May. Media companies joined in a courtesy Topeka Capital-Journal) Page 8 Emily Bradbury says collabora- AG rules on complaints about closure tion for the common good is the Schmidt still considers part of media’s concerns about emptying chamber best way forward for newspapers in Kansas he Kansas Attorney Gen- sought intervention by Attorney Wagle, R-Wichita, responded eral’s Office dismissed General after the by allowing the gallery to be Tpart of a formal complaint May 29 session of the Senate temporarily closed. KPA Calendar and planned to continue inves- was interrupted by people pro- News reporters were removed tigation of whether the public testing in support of Medicaid from the Senate chamber during July 18 was denied the right under the expansion. the protest, but Democratic and Kansas Open Meetings Act to The KOMA complaint was Republicans senators, legislative Adobe Suite webinar by Kevin observe business of the Sen- filed on behalf of the Kansas staff, employees of the gover- Slimp. It is underwritten free to ate after the visitor gallery was Press Association, Kansas As- nor and others were allowed to KPA members. closed to staunch a protest, a sociation of Broadcasters, the remain. July 18 government transparency group Kansas Institute for Governmen- On social media, Wagle said said recently. tal Transparency, all represented people were told to leave the KTWU’s “I’ve Got Issues” pro- The Kansas Sunshine Coali- on the Sunshine Coalition board. gram, featuring Doug Anstaett tion for Open Government Senate President Susan and Ron Keefover, 7:30 p.m. See MEDIA on Page 7 Dec. 15 KPA listens, makes convention changes Bill of Rights Day, recognizing significant change in the format of the The President’s Banquet will become a the 228th anniversary of the annual convention of the Kansas Press separate event, rebranded as the President’s Gala ratification by the states. AAssociation is coming in 2020. and scheduled early in the summer of 2020 in Next year’s convention of the Kansas Press Topeka. March 19-20, 2020 Association, including news and advertising Emily Bradbury, KPA executive director, Kansas Press Association programming and the ever-popular Awards of said two surveys following this year’s conven- annual convention, Meridian Excellence luncheon, will be March 19 and 20 at Center, Newton. the Meridian Center in Newton. See CONVENTION on Page 4 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 2 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 Social media is no panacea, 2019-20 KPA Board Travis Mounts President but it can be an effective tool Times-Sentinel Newspapers hen my publisher friend Joel use of social media. [email protected] Washburn asked me to visit his Wanting to give Joel some helpful newspaper in McKenzie, Tenn., information, I went – where else – to Joey Young W First Vice President in June for a couple of days to work with social media to get some assistance. On his staff, he had the usual lists of items to Facebook, I asked friends who worked at The Clarion, Newton Now cover while I was there: newspapers to share how they successfully [email protected] r InDesign training ... check. use social media at their papers. Within a r Photo editing training ... check. few hours, I had more than 40 responses. Robin Clasen Wunderlich r PDF issues training ... Here are a few of them: Second Vice President check. Jessica, from Florida, wrote: Eureka Herald r Increasing sales training ... “We post questions on hot [email protected] check. topics in our area and then use the r Tomari Quinn InCopy workflow training comments on our opinion page Treasurer ... check. (in the printed newspaper) in our Topeka Capital-Journal It was the sixth item on the list ‘social media’ section.” [email protected] that made me pause: Cindy in Texas wrote: r How other newspapers are “We get a lot of leads for sto- Andy Taylor benefiting from use of social ries on our newspaper Facebook Past President media ... hmm. page, both for news and features.” Montgomery County Chronicle One of the inside jokes among Darryl, from Manitoba, Kevin Slimp [email protected] my friends who speak at news- responded: “On the morning our paper conventions over the past paper comes out, we post a col- Marcus Ashlock 10 years or so has been the number of lage of photos and a teaser such as, ‘For Southwest District Director workshops at conventions related to social the stories behind these photos, pick up a Syracuse Journal media. For a while, five or six years ago, it copy of today’s paper.’” [email protected] seemed like every other breakout session Kari, from Texas, wrote: had to do with social media. “Going live at high school sporting Nickole Byers While preparing to meet with Joel’s events draws in a lot of people to see our Northwest District Director staff, I went to my recent survey of North brand, but we haven’t monetized it.” Ellis Review, Western World American publishers completed back in Bruce in Kansas wrote: [email protected] April. It was the fifth annual survey and, “I’ve learned to monetize a boost. ‘I’m fortunately, we had questions about digital glad you enjoyed the story we did on your Jeff Cott Legislative Director and social media on the survey each year. new business. For $20 (or whatever) we Derby Informer When I looked at the 2019 survey re- can boost that for you. Look at our number [email protected] sults, I learned that 28 percent of respon- of followers.’ It’s not a big money maker dents indicated social media is greatly but it makes the new potential customer Mary Hoisington beneficial to their newspaper’s success. happy.” At-Large Director As I looked closer at the respondents, Travis, from Kentucky, answered: Great Bend Tribune it seemed the dailies were four times as “We ask people to submit photos of [email protected] likely to respond this way than weeklies. themselves reading your paper in amusing I suppose that makes sense since dailies ways, and then pick the best submission to Jason Jump are more likely to depend on online/digital receive a prize.” Nondaily Membership Director sales for revenue. Another 57 percent of As I looked though the early responses Kingman Leader-Courier respondents indicated they felt like their [email protected] newspapers benefit in some way through See SLIMP on Page 7 Chad Lawhorn Daily Director June KDAN, KCAN winners Lawrence Journal-World he following newspapers sold either direct placement, Kansas Display Ad, [email protected] Kansas Classified Ad or out-of-state network ads in June. T If you sell a KDAN or KCAN, which run in almost 150 Kansas newspa- David Allen Seaton pers, you keep half the money. Southeast District Director Sell outside of Kansas (SDAN or SCAN) or do direct placement in other papers Cowley CourierTraveler and keep half the commission allowed to KPA. [email protected] If you have questions, contact Amber Jackson at [email protected] or call (785) 271-5304. Ned Seaton KDAN — Columbus News Report, one ad for a profit of $450; Rural Messenger, Northeast District Director four ads for a profit of $1,765; Anderson County Review, two ads for $1,650 profit. Manhattan Mercury DIRECT PLACEMENTS — Hays Daily News and Eureka Herald. [email protected] Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 3 Be a better listener; you might get better reception hen I was growing up, my father and the challenges of tuning in to a station tions at once. Not everyone formulates their had an old shortwave radio. – when I had a conversation with Karl, who thoughts at the same speed. While it doesn’t WAlthough he didn’t use it often, I manages an ad sales team. “A lot has been make sense to let the other person drone on enjoyed playing around with it. There were written and said about listening as a sales and on, at least look for a stopping point buttons to listen to different frequencies to skill,” he said, “so we should all know the before jumping in.” find radio stations in North America and basic rules: listen actively, eliminate distrac- Or move on to Karl’s next pointer and overseas. tions, make eye contact, and so on. That’s rephrase what they’re saying. It was a magical why we go beyond 3. Rephrase. “This machine. those general rules in is a good way to stay I could hear people staff meetings and talk Karl said they’ve been focused. By restating speaking in foreign about the little things focusing on three small what the other person languages. And when we can do to tune in says, you show respect conditions were right, to other people. adjustments that can im- and force yourself to I could listen to the Karl said they’ve prove in-the-moment lis- pay attention and stay New York Yankees, my been focusing on three tening: ask one question at in step. Plus, when favorite baseball team. small adjustments that they hear their own The strongest signal can improve in-the- a time, don’t interrupt and ideas stated by another was usually WOWO moment listening: ask rephrase what the other person, they’re likely – “1190 on your dial”– John Foust one question at a time, person says. think of something in Fort Wayne, Ind., don’t interrupt and re- else that is important. which broadcast a phrase what the other That’s a big help.” hockey team called the Fort Wayne Komets. person says. Let’s take Yes, sales conver- Imagine the excitement of an 11-year-old a closer look: sations have a lot in common with that old kid sitting in North Carolina, listening to 1. Ask one question at a time. “Because radio. Improve your listening skills, and your a hockey game being played in a faraway sales people get revved up for appointments ideas will get better reception. place like Indiana. – and because they are conditioned to ask The radio had two round knobs, one for questions – there is a tendency to ask a string John Foust has conducted training pro- volume and one for tuning. The tuning knob of questions without giving the other person grams for thousands of newspaper advertis- moved a red needle back and forth across enough time to answer thoroughly,” Karl ing professionals. Many are using his train- the dial. As the needle approached a station, said. “It’s important to ask a question, listen ing videos to save time and get quick results there was a lot of static and buzzing, but I carefully, then move on to the next ques- from in-house training. E-mail for informa- learned how to hit the sweet spot by turning tion.” tion at [email protected].(c) Copyright the knob ever so slightly. 2. Don’t interrupt. “This one is a matter of 2019 by John Foust. All rights reserved. I thought about that old radio recently – manners. It’s a lot like asking too many ques- A few laughs about mixed metaphors hey teach you in journalism school Concentrate! Keep your door closed Create, to avoid redundancies, malapro- and your enemies closer. prisms, the overuse of clichés and, Finally, don’t take the moral high Tsometimes, to make sure you don’t mix horse: Sell& your metaphors. If the metaphor fits, walk a mile in it. Brian Bilston has compiled a list titled “How to Avoid Mixing Your Metaphors.” ere area few more we found on the Profit Here are Brian’s observations: Internet: Ready-to-Use Spec Ads, Clearly, we’ve opened a Pan- Digital Ad Development Tools, H Native Advertising Content It’s not rocket surgery. dora’s box of worms here. First, get all your ducks on the same Don’t look a gift horse in the eye. and More to Capture New Revenue Opportunities page. Well, that’s water under the dam. Go to metrocreativeconnection.com now to After all, you can’t make an omelette It’s time to step up to the plate and lay preview the latest SearchBook®, and see how without breaking stride. your cards on the table. Metro’s spec ads, images, special sections, tools and ideas can help your publication navigate Be sure to watch what you write with a He’s not the sharpest cookie in the jar. new roads to revenue – in print and online! fine-tuned comb. A Pentagon staffer, complaining that ef- Check and re-check until the cows turn forts to reform the military have been too blue. timid: “It’s just ham-fisted salami-slicing It’s as easy as falling off a piece of by the bean counters.” cake. Don’t bite the horse that feeds you. Don’t worry about opening up a whole A rolling stone is worth two in the bush. Call today for your free trial! hill of beans. Can’t you read the handwriting in the 800-223-1600 You can burn that bridge when you wind? metrocreativeconnection.com come to it, if you follow where’s I’m com- Dirty laundry is coming home to roost. [email protected] ing from. He knew how to butter his nest. 4 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 Video is no savior, but it can provide some revenue saw the news last week that there research from the Pew Research Center cover. We shoot it, and then it gets posted won’t be newspapers at Starbucks that weekday digital circulation was up on our Facebook account with three to I anymore. 6 percent last year, while weekday print four text sentences promoting the busi- The ubiquitous coffee chain and life- circulation was down 12 percent. ness. saver of the under-caffeinated is making a For small papers like ours, the move to The time investment is about 10 number of changes to its stores, including digital is a scarier proposition. Covering minutes, and the clients get access to our no longer carrying newspapers. our small portion of the world will likely Facebook audience for under $50. The decision is part of an ongoing never generate the online traffic to gener- One of our new clients, an insurance effort to declutter stores. Grab-and-go- ate significant revenue. But we have begun agent, already wants to do more on a regu- snacks and bags of to mess around in lar basis. I’m think- whole-bean coffee also that area a bit and ing we now need a will disappear from have found some The past two years, we YouTube channel, stores beginning in minor successes. have sold Facebook videos too. September. The past two These videos have I first saw the story years, we have sold to a handful of vendors been shared on our on CNN.com, and of Facebook videos to at our county fair. They clients’ Facebook course it came across a handful of vendors are about as simple as can pages, and I’ve seen like another continu- at our county fair. the many comments. ing-death-of-the-news- They are about as be. It’s myself, my iPhone The reach for paper-industry article. simple as can be. It’s and the client, and two to each video was a bit I’m sure people in Travis Mounts myself, my iPhone three minutes of banter. different, running coffee shops are still and the client, and from about 700 at the reading the news as often as they have, but two to three minutes The videos have no edit- low end to well over they are doing it on their phones and lap- of banter. The videos ing and no graphics. It’s 2,000. The best vid- tops. In a way, the news media and Star- have no editing and basically Facebook Live, eos were in front of bucks are doing the same thing – adapting no graphics. It’s basi- hundreds of people to changing times. cally Facebook Live, just not live. within hours. In many ways, these stories are “fake just not live. Some stranger news” (sorry, could not help myself). But In most of the vid- shouted me down in national media tend to get stuck on these eos, I start with the camera on myself, do one of the commercial buildings on the narratives and can’t let go. a five-second intro, and awkwardly swing fairgrounds, saying “I love the videos!” A For example, does anybody feel like the phone around to the client to finish out colleague texted me to ask how we were the Dominican Republic is safe anymore? the video. selling them. One of our staff members Actually, it’s about as safe as always, but We’ve been able to do these in one helping sell the videos doesn’t even know breaking news alerts would lead you to take, except for the one time my brother how to log in to her own Facebook ac- believe otherwise. called me in the middle of recording. We count; the sale was that simple. CNBC’s story on the same topic noted visit briefly before the video about what to Video won’t be our savior. The time investment can quickly get out of hand The hotel will be the Holiday Inn relatively to what our small, locally-owned Convention Express in Newton. It has a community mom-and-pop businesses can afford. But convention facility just across the parking these little videos are one more tool in our Continued from Page 1 lot. toolbox. tion indicated attendees believed too The President’s Gala will continue to Like Starbucks, we need to continually much was being packed into the Thursday be a more formal affair and include the look around our business and evaluate. night through Saturday afternoon annual Kansas Newspaper Hall of Fame induc- We need to get rid of what does not work, conference, making it difficult for smaller tions and well as presentation of the other and we need to be brave enough to try new newspapers to take advantage of the special awards including the Clyde M. things. Our operations will look different programming because of the cost of being Reed Jr. Master Editor Award, the Gaston 10 years from now, and I’m sure yours gone that long from the office. Outstanding Mentor Award, the Boyd will, too. “Respondents to the surveys indicated Community Service Award and the Victor Starbucks will still be selling coffee, the convention was too long and that hav- Murdock Award. and we’ll still be covering our communi- ing it run into Saturday was a concern,” Bradbury said plans are to invite all liv- ties. I’m willing bet my future that we’ll Bradbury said. “They also were telling us ing Hall of Fame members and immediate still be here, providing a service to our they needed more basic programming for families of deceased HOF members to the readers (and now viewers) – like we have their staff members.” event. been, just maybe a bit differently. To make it more attractive to newspa- “We want to take the opportunity to per staff members and especially those again recognize those who have blazed the Travis Mounts is president of the at non-daily newspapers, the convention trails of Kansas journalism and their family Kansas Press Association for 2019-20 and will begin with a networking event on members,” she said.“We’re continuing to managing editor and co-owner of Times- Thursday night, followed by a full day of plan both events, so your suggestions for Sentinel Newspapers, based in Sedgwick programming on Friday. speakers and programs are still welcome.” and Sumner counties. Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 5

of these allegations,” Mendoza said. Media Anstaett, Keefover to appear Keefover said he was encouraged the Thursday on ‘I’ve Got Issues’ attorney general was examining conduct of Continued from Page 1 oug Anstaett, Kansas Press As- the Senate but disappointed that key ele- Senate “to ensure the safety of everyone.” sociation, and Ron Keefover, ments of the complaint were dismissed. Ron Keefover, president of the Sunshine DKansas Sunshine Coalition for “We still think the Senate actions in clos- Coalition, said the attorney general’s office Open Government, will be on public ing its doors to the public and news media notified the organization by letter that con- TV KTWU’s “I’ve Got Issues” pro- are outrageous and cannot be tolerated,” he cerns the Senate denied the public an oppor- gram at 7:30 p.m. Thursday to discuss said. tunity to observe proceedings in violation of open government issues. Potential expansion of eligibility for KOMA would require further investigation. Medicaid to about 130,000 working adults In addition, the letter said the attorney enforcement officer. and children was a point of contention general’s office would consider, “in an abun- Lisa Mendoza, an assistant attorney during the 2019 session. A bill broadening dance of caution,” whether any business of general for Kansas, informed the Sunshine access was passed by the House, but Wagle the Senate occurred while the chamber was Coalition the Senate was arbiter of its own and Senate Majority Leader in recess. rules. Alleged constitutional violations collaborated to block Senate consideration The office of the GOP attorney general cannot be resolved through the complaint of the bill. said allegations the Senate violated its own process established by the state open meet- Denning said the issue would be consid- rules and operated contrary to the First ings act, she said. ered by the 2020 Legislature. Expansion of Amendment of the U.S. Constitution went “We decline to take any further action or Medicaid remains a central policy objective beyond authority granted the state’s top law express any opinion concerning the merits of Democratic Gov. .

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Want to sharpen up the look of your house ads? We’ve got the solution. got them in all kinds of sizes, with the KPA logo and without so you We’ve got professionally produced ads that will help you sell the qual- can add your own if you wish. To download these PDFs to use in your ity of your newspaper and how important it is to your readers. We’ve newspaper, go to: http://kspress.com/267/keep-reading-campaign 6 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 Marketplace NEWS The ideal candidate will have previous REPORTER -The Wichita Business Are your ads still timely? web press experience, including print of Journal is searching for a reporter who can he Marketplace Page is how we process color and press make-ready. Good build a list of strong sources, break news, tell each other about job open- work ethics along with mechanical skills write sophisticated and impactful cover ings, newspapers for sale and and ability to react quickly to print related T problems. We are willing to train the right stories and own their beats. Candidates miscellaneous items for sale. should be able to mine data for stories, Ads on this page that have run person. Job requirements include: • Current use social media as a reporting tool and for more than six months (except for valid driver’s license with clean driving make connections with the Wichita busi- newspapers for sale) are removed. record, ability to pass a written fork lift test ness community. This person will relish Please resubmit if jobs are still open. and train on lift; • Color vision and depth the opportunity to scoop the competition Please review the remaining ads on perception; • Ability to lift a minimum of daily, online and in print. The Wichita this page and indicate to ebradbury@ 75 pounds; • Ability to read and compre- Business Journal is an award-winning, kspress.com if they are still timely. hend written and/or oral English instruc- highly respected source of business news tion along with ability to communicate effectively with team members. To submit in Wichita and south-central Kansas. The county, schools and more, features and a resume with references or request an ap- WBJ and its 40+ sister publications are creative coverage. Help with page design, plication contact [email protected]. part of American City Business Journals, learn the craft of newspapering. Pay com- the No. 1 source for local business news petitive, based on experience, plus benefits. in the nation. Contact Editor-in-Chief Bill Contact Dana Paxton, general manager, NEWSPAPERS FOR SALE For Sale: 141-year-old weekly newspaper Roy: [email protected]. (5-25) at [email protected], and Steve in Hanover, Kansas. Owner died unexpect- Haynes at [email protected] edly after 50 years of editing/publishing REPORTER - The Iola Register is look- EOE/M/F/D/V (1-4) ing for a reporter with strong writing skills the paper. Official City Newspaper. Steady and intrigued by what makes small town subscription. Call (785) 337-2242 for more DESIGN information. (4-11) America click. Your beat would be wide- GRAPHIC DESIGNER - The Register is ranging, from play reviews to county com- seeking a full-time graphic designer. Must Rawlins County Square Deal weekly mission. And if you like sports, we could have experience with the Adobe Creative newspaper in northwest Kansas. Official always use help during basketball and Suite, including InDesign, Photoshop city, county and school publication. Only football. A journalism degree or newsroom and Illustrator. Responsibilities include newspaper in county. Strong subscription experience is preferred. Along with cover updating daily classified ad pages. Ben- and advertising base and supportive com- letter please include a resume, digital port- efits included. Interested? Email susan@ munity. Sale includes building, up-to-date folio, and references and send to susan@ iolaregister.com. iolaregister.com. Starting pay with no ex- equipment and software, archives and active e-paper. Call 817-805-3600 or email perience is $35,000. Those with experience GRAPHIC ARTIST/PAGINATOR/ [email protected] for more will be compensated accordingly. Health DESIGNER - Creative individual as a information. (7-5) and dental insurance and 401k retirement full-time paginator/graphic designer. Job plan included. (3-22) involves laying out pages, working with 136 year old weekly newspaper in south- graphics and photos, and updating the web- east Kansas. Owner wishing to sell REPORTER - If you are an eager, hungry site and social media. There may be some publication, which he has owned for 39 journalist with feet planted firmly in both reporting duties as well. Involves evening years. Steady subscription base, located the old-school print as well as the digital and weekend work. Must be reliable, quick in historic Kansas town. Inquire through and social media worlds, the Great Bend but accurate, and have a keen eye for KPA by emailing [email protected]. Tribune, a sweepstakes award-winning design and sense for details. If this fits you, (6-14) daily, is looking for you. We need someone please send letter, portfolio, resume and in our newsroom with a nose for news and references to Dale Hogg, managing editor, Respected 133-year-old weekly newspaper the stories behind the stories. They must be Great Bend Tribune, 2012 Forest Ave., in Southwest Kansas; only newspaper in reliable, accurate while being great com- Great Bend, Kan., 67530, or to dhogg@ the county. Owner moving out of state. municators comfortable with the diverse gbtribune.com. platforms used by newspapers today. Job Motivated seller. Will include building and entails beat reporting, updating social property in sale or sell business only. Ask- PRODUCTION ing $105,000. (785) 341-7573 after 5 p.m. media sites, and creating news content the PRESS OPERATOR — Accepting re- MST. (5-29) Tribune and its special sections. If this fits sumes for Press Operator at progressive, you and you want to be a part of our news family-run newspaper in Weatherford, MISCELLANEOUS FOR SALE team, please send letter, writing samples, Okla. Experience with Goss Community FOR SALE — Atlas offset press. 2 quad resume and references to Dale Hogg, man- press helpful. Attractive compensation and units and four mono units with folder, roll aging editor, Great Bend Tribune, 2012 re-location packages. Contact Phillip Reid stands and all electrical equipment needed Forest Ave., Great Bend, Kan., 67530, or to at 580-772-3301 or email resume to Phil- for operation. Also includes bay window [email protected]. (3-20) [email protected]. (3-27) to print full color on both sides of one web, plate bender and punch. Comes with REPORTER NEEDED — now for western PART-TIME PRESS OPERATOR — The conveyor belt and count-o-veyor. Price Kansas twice-weekly, near lake with state Great Bend Tribune is seeking a part-time reduced to $25,000. Call 620-626-0840 or park and federal reservoir, great hunting, press operator to join our printing team. fishing hiking, biking. Cover city and email [email protected] Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 7

sponsor webinar registrations for their Social media members. KPA Staff Continued from Page 1 In the end, close to 100 newspapers Emily Bradbury eventually registered for the webinar, most Executive Director, (early enough to meet my column dead- within four days prior to it taking place. Member Services Director line), I didn’t see anyone writing about And when I looked at the registrations making money through social media posts, afterwards, it was apparent about half [email protected] but I did notice a lot of respondents were of those were a result of those couple of (785) 213-8524 using social media Facebook posts from to prompt readers to Used effectively, social the week before. Judy Beach pick up or subscribe What lessons am I Bookkeeper to their newspapers learning about social media can be a tool to drive [email protected] which, obviously, readers to your print and media? could benefit the bot- It’s apparent it’s tom line. online editions of your not the end-all, and Amber Jackson I had an inter- newspaper, promote sub- probably isn’t going Advertising Director esting experience to make a major dent [email protected] with social media scriptions and even be used in most newspapers’ recently. as a service to advertisers. bottom line anytime I hosted a webinar soon. However, used Lori Jackson titled, “Kevin’s effectively, it can be Administrative Assistant/Advertising 100-Minute Extravaganza” — by the a tool to drive readers to your print and [email protected] way, there’s another one on Thursday. I online editions of your newspaper, pro- expected a low turnout because people mote subscriptions, and even be used as a Emma Platt generally don’t attend webinars in the service to advertisers. summer, due to vacations, back-to-school If your newspaper is investing in social Office Intern deadlines, holidays and whatever. media, I would suggest you regularly [email protected] Most registrations come in response examine what’s being done and gauge its to email blasts and promotion by various effectiveness in driving new subscribers press associations. However, I noticed a and increasing ad revenue. KPA Consultants serious bump from a couple of Facebook Doug Anstaett posts I created a week before the webinar. Kevin Slimp is a speaker and trainer Later, I noticed several folks had shared in the newspaper industry. He can be Consultant, Lobbyist the posts on their Facebook pages. Then a reached at [email protected]. [email protected] couple of associations asked if they could (785) 249-1108

Ad Guide geared to members Max Kautsch ax Kautsch, the Kansas Press Association’s Legal Hotline, Media Law Legal Hotline attorney, updated and adapted (785) 393-5520 the KPA Advertising Law Guide into a more M [email protected] compact, FAQ format last year. The streamlined guide can be accessed at the KPA website under Member Services, Media Law Library, Mike Kautsch or by clicking here. Media Law, KU School of Law “We found that there were a handful of questions [email protected] that continue to come up in the advertising law arena, so we tried to make the answers more quickly acces- sible,” said Emily Bradbury, KPA executive director. The guide is digital and can be updated at any time Friends of KPA another issue becomes important to members. Ron Keefover Retired, Kansas Court System This month’s question President Kansas Sunshine Coalition Q. I really liked the “Where are they now?” feature in the May Kansas Publisher. Are you going to do that again? for Open Government [email protected] A. Yes. If you or someone you know who was a part of the Kansas (for questions on cameras in the Press Association family is now doing something different — courtroom and KORA-KOMA as it either outside the newspaper industry or within — we’d like to hear relates to the court system) about it. Send your suggestions and short bios about what you’re doing now to [email protected]. 8 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 Collaboration for the common good is way forward ne of the best pieces of professional brought together various stakeholders in Kansans. advice I ever received was this: Colorado to study innovation in the local We are excited to show you all of the O If you are the smartest person news industry. ways that our collaborations have borne in the room, you need to find a different And the Free Press project in New fruit but, until then, ask yourself how room. Jersey is bringing readers into newsrooms you can collaborate with your readers, Like you, I pride myself on being to talk about the future of local news. advertisers and even your competitors. educated about the They are two very different projects What issues are affecting your happenings in our field with the same goal: communities? (and others). I believe collaboration for the The opioid crisis? in always striving to common good. We are excited to show Suicide? be better and more Well, we don’t you all of the ways that How can you evolved, but I also have millions of our collaborations have work together know my limits and I dollars to commit with fellow have many. to our own project borne fruit but, until then, newspapers to take I want to surround but we do have ask yourself how you can an overwhelming myself — and our connections. topic, spread the association — with We have collaborate with your work around and Emily Bradbury people who know relationships. readers, advertisers and end up with a piece better and want to be Relationships with even your competitors. that educates and, better. Those who are striving to lift our key stakeholders in perhaps, influences industry up while pushing us down the path the industry here in legislation to help of innovation while not losing our core Kansas and across the nation. confront the crisis? values and mission. We have relationships with the As journalists, you are skilled at finding You may have seen articles over the professors at Kansas’ higher education the smartest person in the room. Just make past several weeks, detailing projects that institutions who are training their students sure that it is never you and, if it is, go are launching in Colorado and New Jersey toward careers in community journalism. explore some other rooms. that are bringing people together to help We are talking with key stakeholders That’s usually where the magic happens. move the news industry forward in their inside and outside our industry on how to respective states. better help you, how to help you better help Emily Bradbury is executive director The Colorado Media Project has your readers and how we can better help all of the Kansas Press Association. KORA-KOMA training sessions kick off in Wichita ree training sessions on Kansas open government laws are being offered Fthis week and next across Kansas, Attorney General Derek Schmidt and the Kansas Sunshine Coalition for Open Government announced. The first was today at the Marcus Welcome Center at Wichita State University. Panelists for the events include Kansas Sunshine Coalition members, local government officials and media representatives. The remaining schedule is as follows: r Friday, July 19 — 1 p.m. to 4 p.m. Colby Community College, Robert Burnett Memorial Student Union, Rooms 108 and 109, 1255 S. Range Ave., Colby. Philip Michael, assistant Kansas attorney fessor, Wichita State University; Anne Swegle, r Wednesday, July 24 — 1:30 p.m. to 5 general (left) leads a panel this morning deputy district attorney, Sedgwick County; p.m. on open meetings and open records issues Kim Wilhelm, news director, KWCH12, and Kansas City Kansas Public Library, including (from left) Dan Close, assistant pro- Dan Moses, WSU general counsel. Main Branch, 2nd Floor Auditorium, 625 Minnesota Ave., Kansas City, Kan. r Friday, July 26 — 9 a.m. – Noon and registration is on a first-come, first- Memorial Hall, 2nd Floor Auditorium, served basis. Participants can register on r Thursday, July 25 — 10 a.m. – 2 p.m. 120 S.W. 10th Ave., Topeka. the ’s website, Independence Public Library, 220 E. These seminars are free, and open to the www.ag.ks.gov/open-gov, or by calling Maple St., Independence, Kan. public. Space at each location is limited, (785) 296-2215 or (888) 428-8436.