Arthur Adrian dela Cruz Lopez

120 Kauai Bldg. Ohana Place E-mail: [email protected] Alabang-Zapote Road Website: http://linkd.in/1r2qkd5 Almanza Uno, Las Pinas, Metro Phone: +639178490734 Manila +6325777869

INTRODUCTION I'm a big believer and advocate of Startup Ecosystem in the and I do my part to help build the community. I mentor startups regularly, and have speaking engagements all over the country to help educate and inspire people in and outside of Metro Manila about becoming a Startup PH Founder and to solve real problems. I help teach people about Innovation, Startups 101, Customer Development/Validation, Investments and Valuation, and Pitching among other topics.

I have strong experience in Mobile VAS, Web, Smartphone App, and Social Media. My business strengths are in Management, Marketing and Business Development. Outgoing and confident.

I am a geek at heart with a passion for technology and believe in not just working hard, but working smart. I am always looking for opportunities in cutting-edge and high-tech environments, where I can change the way people do everyday things for the better.

WORK Brainsparks Jan 2015 — Present EXPERIENCE Startup Coach and Co-Founder #StartupCoachArtie

Founder Institute - Mentor and Pitch Coach - Over 10 years in the tech-startup space in the region - Chikka.com (PH), mTouche (MY & SG), Interchan (TW), Ayannah (PH), Bubbly (SG), Brainsparks (PH) - Over 25 Talks and Seminars given on Pitching and Customer Development in and out of Metro Manila, and outside the Philippines

Organizations I work with:

Seedstars World - Manila - Official Pitch Coach 1000 Angels - Angel Club - Official Pitch Coach The Hult Prize: Clinton Foundation - Manila 2015 - Official Pitch Coach and Judge The Hult Prize: Clinton Foundation - Malaysia 2015 - Official Pitch Coach Startup Malaysia: Launchpad - Official Pitch Coach Startup Weekend Manila 2015 - Official Pitch Coach Ideaspace - Pitch Coach and Speaker for their Bootcamps all over the Philippines UP Enterprise - Philippine State University Incubator - Official Pitch Coach UPstart - Philippine State University Student-based Incubator - Official Pitch Coach Go-Negosyo Mobile Challenge Asia Pacific (MCAP) - Mentor and Pitch Coach HacktheClimate X Watson Institute - Mentor and Judge Impact Hub Manila - KICK Accelerator Program 2015 - Resident Mentor and Pitch Coach

Arthur Adrian dela Cruz Lopez 1 Government Projects

SlingshotPH - Largest Startup Conference in the Philippines, run by the Philippine Government - Event Consultant and Official Pitch Coach for Pitching Competition, Department of Trade and Industry - Philippine Government - Gold Anvil Award

DOST-ICTO (Department of Science and Technology - Information and Communications Office) - Consultant and Speaker for Department of Science and Technology - Multiple talks around the country

DTI (Department of Trade and Industry) - Resident Mentor, Consultant and Pitch Coach

Some of the many teams I've Coached:

1 Export - Winner of Go-Negosyo Mobile Challenge Asia Pacific (MCAP) - Philippines - Winner of MCAP Regional - Hawaii - Top 10 Finalist Global Mobile Challenge - GSMA Mobile World Congress - Barcelona

GoodMealHunting - Winner of TechInAsia: Road to - Won spot in MaGiC Accelerator Program in Malaysia - Winner Seedstars Manila 2015 - Sent to compete in Switzerland - Was able to raise funding

Tralulu - Won spot in Startup Malaysia Accelerator Program - Sent to Malaysia - Was able to raise funding

Cropital - Finalist in TechInAsia: Road to Indonesia - Won spot in MaGiC Accelerator Program in Malaysia - Was able to raise funding

Gemshelf - Pitch Coached - Won and Entered Accelerator based in Manhattan, New York

Slingshot POS - Finalist in the APEC Accelerator Network Forum II - Sponsored by the Taiwanese Government

WAVE - Winner of Impact Hub Manila's - LBC Mobility Challenge 2016

JustGo - Winner of Ideaspace Top 10 Incubated Startups

Acudeen - Winner Seedstars Manila 2016

Arthur Adrian dela Cruz Lopez 2 - Sent to compete in Switzerland - Was able to raise funding

Bubbly Nov 2011 — Aug 2014 Country Manager Managed and Grew the Business with Local Telco Providers

Processed Business and Technical Launch with Globe Telecom and Smart Communications Grew Premium (Paying) User Base from 90k (2011) to 4.37M (2014) and P2P (Free) User Base from 300 (2011) to 700k (2014) Increased annual revenue 3134% on the first year and another 633% on the second year.

Managed and Grew the Content Side of the Business Closed deals with large celebrity agencies: ABSCBN, GMA, VIVA, etc. Signed a diverse set of content partners: TV and Movie Celebrities, Musicians, DJ's, Bloggers, Religious Leaders, Companies, Organizations, etc. Increased number of app users by 464% from 2011 to 2014 Increased Daily Blog posts by 857% from 2011 to 2014 Increased Daily Active Bloggers by 16,071% from 2011 to 2014

Managed and Grew the Smartphone App Side of the Business Launched iOS and Android Local Telco Operator Billing in-app purchase Launched iOS and Android seamless messaging via voice and SMS between Smartphone App and feature phone. Highest rank of 5 in the Google Play Market and rank 8 in the PH Apple App Store

Ayannah Information Solutions Apr 2011 — Nov 2011 inc. Head of Mobile Products and Services Managed Mobile and Web Products of the Company Conceptualized new digital products or services that leverage on the strength of the company’s web and mobile solutions. Handled all Mobile Services of the company and assured growth of the products and their revenue. (Increased revenue of existing mobile payment services by as much as 65% month on month with no additional spend) Launched Digital marketing campaigns to improve sales of web products that yielded ROI’s of at most 2100%) Handled all marketing, sales, and business development of projects via 3 channels of the company: OTC (over-the-counter), OTP (over-the-phone), and OTW (over-the- web) Represented the company to potential business partners, partner telcos, merchants, payment gateways (Closed deals with Online Gaming Companies in the PH, Auction websites, government agencies, and others.) Reported directly to the CEO, and was part of corporate strategy and business planning as Top Management.

Interchan Mobile Channels Inc. Jan 2010 — Jan 2011 Country Manager Managed all aspects of operations of Interchan Philippines. Kept abreast of the industry trends and Customer behavior to continuously update Management of new developments, and potential business opportunities

Arthur Adrian dela Cruz Lopez 3 Reported directly to Top Management regarding day-to-day operations Handled company startup processes such as Incorporation, Business, Government and Industry Permits, Accounting Firm, Law Firm, Office location, IT solutions, etc. Handled all business with local clients, suppliers and partners and coordinated with corresponding departments in Interchan Head Office in Taiwan Handled Business and Technical Integration with Mobile Operators in the PH (Globe Telecom, Smart Communications, ) Represented the company to business partners in several industries. (Bulk SMS, Mobile Advertising, Web Advertising, Ad Inventory Business, Content Publishing and Licensing, VOIP, IT Software/Hardware solutions Provided experienced information in Mobile Industry to Business Development Group for building potential business models for Philippines, , and Indonesia offices.

mTouche Technology Nov 2008 — Jul 2009 Philippines Inc. Business Manager Managed all business operations of mTouche Philippine office.

Worked together with foreign management on business planning for Philippine office, based on current industry trends and previous experience. Handled coordination with foreign headquarters and partner offices in Malaysia, , , Thailand, Vietnam, Indonesia. Handled Account Management for Philippine Mobile Carriers

Processed the approval and implementation of connectivity with Globe Telecom, Smart Communications, and Sun Cellular for shortcode connectivity.

Managed Local and International Third-party Accounts Managed ESPN account for projects in Thailand, Indonesia, Philippines and Vietnam

Chikka Asia Inc. Aug 2004 — Jun 2008 Product Development Manager End-to-end handing of Chikka products and services, from Conceptualization, Implementation, Marketing, Maintenance and Customer Support. Conceptualized and implemented internal systems to increase efficiency in billing and acquisition of subscribers by more than 275%

Managed all commercial and technical issues of Chikka’s Products under Globe Telecom. Managed Globe Telecom Account, responsible for at least 40% of company revenue Delivered ’06 Year end targets at midyear ’06, and delivered 118% of updated midyear projections against an industry decline.

Handled Commercial and Technical Issues for Chikka’s "Unified" Promotions and Services Unified(definition): involves all carriers (Globe Telecom, Smart Communications, Sun Cellular) Managed Chikka's corporate business with companies such as: Nestle, P&G, Marlboro, etc. and their respective brands. Managed business with a new partner to provide Globe Telecom the largest mobile promo at that time (2007) which gave out a total of Php35,000.000 in 3 months.

Managed all Products and Services of Chikka in

Arthur Adrian dela Cruz Lopez 4 Implemented new messaging services which allow for Japan-to-Philippines messaging over mobile allowing 90% of all official SMS-Email messaging between Japan and Philippine Mobiles at the time. The most used solution for Filipinos in Japan to communicate to their loved ones in the Philippines

Worked on Chikka’s Key Projects both local and abroad

1. Share-a-load – world’s first ever mobile airtime transfer (“Most Innovative Service of the Year” Asian MobileNews Awards 2004) 2. TextCollect –sender sponsored SMS messaging 3. Chikka 2.0 –Portal for web/mobile messaging, Communities, Unified IM messaging, SMS around the world, Mobile Commerce.

EDUCATION BS-CS Information Technology 1997 — 2002 De La Salle University Manila

Preparatory - Elementary - 1986 — 1997 Secondary De La Salle Santiago Zobel

Arthur Adrian dela Cruz Lopez 5