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2015 Gluten-Free Halloween Treats List

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*Candies listed below are considered to be gluten-free by their United States manufacturers as of the date of this posting. Celiac Disease Foundation recommends ingredient review to confirm gluten-free status as manufacturing practices may change. Consumers are advised to verify ingredients directly with the manufacturer when in doubt. 2015 Gluten-Free Halloween Treats List Snyder’s of Hanover 800.233.7125 Hershey’s 800.468.1714 Gluten-Free Mini Pretzels Almond Joy and Mounds Bars – All except Joy Pieces Candy Gluten-Free Pretzel Sticks Heath Bars – All Gluten-Free Pretzel Sticks – Hot Buffalo Wing Hershey’s Kisses Milk Chocolate Gluten-Free Pretzel Sticks – Honey Mustard & Onion Hershey’s Kisses Filled Chocolates – All Hershey’s Nuggets Candies – All Tootsie Roll Industries 773.838.3400 Hershey’s Milk Chocolate Bar (1.55oz only) According to their website: Hershey’s Milk Chocolate with Almonds Bar (1.45oz only) “At this time, all of our confections are gluten free. We do not use Hershey’s Air Delight Aerated Milk Chocolate Bar wheat, barley, rye, oats, triticale, spelt or any of their components Hershey’s Milk Duds – All and that includes our dusting on our conveyor belts. We do use corn Reese’s Peanut Butter Cups – All (Except Seasonal Shaped Items) and soy products in the manufacturing of our products.” York Peppermint Pattie – All except YORK PIECES Candy, York Minis, and YORK Shapes (5oz) Smarties PayDay Candy – All REESE’s Pieces Candy – All except REESE’s Pieces Eggs, REESE’S Peanut Butter Cup According to their website: Unwrapped Minis & Seasonal Shaped Items “All Smarties® products are gluten-free and safe to eat for people ROLO Caramels in Milk Chocolate Candies – All Except ROLO Minis with Celiac Disease. Furthermore, Smarties® products are Scharffen Berger – All except Scharffen Berger Cocoa Powder manufactured in facilities that produce exclusively gluten-free SKOR Toffee Bars – All candies. Smarties Gummies ingredients are gluten-free, but because they are made in a facility that processes other ingredients, they may Just Born 888.645.3453 contain traces of peanut, milk, wheat and soy and are not Mike and Ike Berry Blast PEEPS recommended for those with Celiac Disease.” Mike and Ike Italian Ice Chocolate Crème PEEPS Minis Jelly Belly 800.522.3267 Mike and Ike Jolly Joes Strawberry Crème PEEPS Minis Mike and Ike Assorted Fruits Sour Watermelon PEEPS minis According to their website: Mike and Ike Lemonade Blends PEEPS Sweet Lemonade “Jelly Belly beans are gluten free, peanut free, dairy free, fat free, Mike and Ike Original Fruits Flavored Marshmallow Chicks – except and vegetarian friendly. All Jelly Belly beans and most of our Mike and Ike Redrageous snack-size Confections are certified OU Kosher by the Orthodox Union.” For Goldenberg’s Vintage Peanut Chews – PEEPS Chocolate Mousse Flavored Cats more information about Jelly Belly jelly beans and Confections by except Peanut Chews Bites Just Born Jelly Beans Jelly Beans, visit www.jellybelly.com Mike and Ike Tangy Twister PEEPS Sugar Free Marshmallow Pumpkins Mike and Ike Tropical Typhoon PEEPS Marshmallow Ghosts Necco 781.485.4800 Mike and Ike Zours Vanilla Crème PEEPS Minis NECCO® Wafers Mary Jane® Peanut Butter Kisses Mike and Ike Jelly Beans PEEPS Chocolate Covered Pumpkins NECCO® Chocolate Wafers (Halloween only) Mike and Ike Hot Tamales PEEPS Chocolate Dipped Orange Chicks Candy House Candy Buttons® Stars Mike and Ike Mummy Mix and Vampire Banana Splits® Chews Skybar® Variety Treats Sweethearts® (Valentine’s Only) Mary Jane® Mike and Ike Mummy Mix Tube Mint Julep Chews CANADA Mints and CANADA Mike and Ike Tropical Heat Haviland® Thin Mints, Wintergreen Wintergreen Mike and Ike Vampire Variety Patty, Nonpareils and Chocolate Mike and Ike Strawberry Reunion NECCO® Conversation Hearts Nestlé 800.225.2270 (Valentine’s only) Baby Ruth Surf Sweets 224.676.1070 Bit-O-Honey Gummies, Sour Candies, Fruit Rings, and Jelly Beans – (All Varieties) Butterfinger Bar (original flavor only, NOT giant bar, Crisp, Stixx, Snakerz, According to their website: Medallions, Jingles, Hearts or Pumpkins) “Our products are both manufactured without wheat and made in a Milk Chocolate facility that is free of wheat, making them suitable for people with Goobers celiac disease or following a gluten-free diet.” Nips (including both regular and sugar-free) Oh Henry! Mars 800.627.7852 Raisinets (including Cherry, Cranberry, and Dark Chocolate flavors) According to their website: Sno-Caps “We will always declare the presence of any of the top allergens Wonka Pixy Sticks (peanuts, tree nuts, milk, egg, soy, wheat, fish and crustacean Laffy Taffy (including Laffy Taffy Rope and Fruitarts Chews) shellfish) whenever they are part of the recipe regardless of the source Wonka Lik-M-Aid Fun Dip (e.g., flavors, spices, colors, other minor ingredients, etc.). The label is Wrigley 800.WRIGLEY the best source in determining what is in the product. The ingredient “While some Wrigley products may contain gluten, the majority of our listing and allergen statement provide information on ingredients that products are gluten-free. In general, we avoid using ingredients that may be of concern to you.” contain gluten where they serve no functional purpose or can be Enjoy Life Foods 888.50.ENJOY replaced by gluten-free alternatives; however, ingredients and formulas may vary between regions. When the use of ingredients containing Soft-baked cookies, crunchy cookies, cereals, chewy bars, decadent gluten is critical to the product taste experience, we follow all labeling bars, seed & fruit mixes, baking chocolate, chocolate bars. requirements to allow our consumers to make an informed choice. We According to their website: always advise consumers who are concerned about food sensitivities to “Our tasty products are free-from the ‘top-eight’ allergens: read the label and check with their doctor if they have questions.” wheat/gluten, dairy, peanuts, tree nuts, egg, soy, fish and shellfish. Products are also made without casein, potato, sesame and sulfites.” Gimbal’s Fine Candies 888.841.9373 According to their website: Annie’s Homegrown 800.288.1089 “Gimbal’s candies are peanut-free, tree nut-free, gluten-free, dairy- Fruit Snacks and Organic Fruit Bites – All varieties free, soy-free and egg-free. These ingredients are responsible for Gluten Free Bunny Crackers – Gingersnap, SnickerDoodle and Vanilla & countless allergic reactions across the nation. Many Gimbal’s Cocoa Flavors consumers have personally thanked us for making our candies available Gluten Free Chocolate Chip Granola Bars to them. We are happy to create delicious treats that can be enjoyed by Gluten Free Oatmeal Granola Bars so many people, including those living with food allergies.” Welch’s 800.340.6870 Haribo 800.638.2327 Fruit Snacks – All varieties Gummy candy – Alphabet Letters Gummy candy – Peaches PB&J Snacks – All varieties Gummy candy – Gold-Bears (Not Juicy Gummy candy – Raspberries variety) Gummy candy – Frogs Gummy candy – Happy Cola Gummy candy – Rattle Snakes Gummy candy – Twin Cherries 2015 Gluten-Free Halloween Treats List Snyder’s of Hanover 800.233.7125 Hershey’s 800.468.1714 Gluten-Free Mini Pretzels Almond Joy and Mounds Bars – All except Joy Pieces Candy Gluten-Free Pretzel Sticks Heath Bars – All Gluten-Free Pretzel Sticks – Hot Buffalo Wing Hershey’s Kisses Milk Chocolate Gluten-Free Pretzel Sticks – Honey Mustard & Onion Hershey’s Kisses Filled Chocolates – All Hershey’s Nuggets Candies – All Tootsie Roll Industries 773.838.3400 Hershey’s Milk Chocolate Bar (1.55oz only) According to their website: Hershey’s Milk Chocolate with Almonds Bar (1.45oz only) “At this time, all of our confections are gluten free. We do not use Hershey’s Air Delight Aerated Milk Chocolate Bar wheat, barley, rye, oats, triticale, spelt or any of their components Hershey’s Milk Duds – All and that includes our dusting on our conveyor belts. We do use corn Reese’s Peanut Butter Cups – All (Except Seasonal Shaped Items) and soy products in the manufacturing of our products.” York Peppermint Pattie – All except YORK PIECES Candy, York Minis, and YORK Shapes (5oz) Smarties PayDay Candy – All REESE’s Pieces Candy – All except REESE’s Pieces Eggs, REESE’S Peanut Butter Cup According to their website: Unwrapped Minis & Seasonal Shaped Items “All Smarties® products are gluten-free and safe to eat for people ROLO Caramels in Milk Chocolate Candies – All Except ROLO Minis with Celiac Disease. Furthermore, Smarties® products are Scharffen Berger – All except Scharffen Berger Cocoa Powder manufactured in facilities that produce exclusively gluten-free SKOR Toffee Bars – All candies. Smarties Gummies ingredients are gluten-free, but because they are made in a facility that processes other ingredients, they may Just Born 888.645.3453 contain traces of peanut, milk, wheat and soy and are not Mike and Ike Berry Blast PEEPS recommended for those with Celiac Disease.” Mike and Ike Italian Ice Chocolate Crème PEEPS Minis Jelly Belly 800.522.3267 Mike and Ike Jolly Joes Strawberry Crème PEEPS Minis Mike and Ike Assorted Fruits Sour Watermelon PEEPS minis According to their website: Mike and Ike Lemonade Blends PEEPS Sweet Lemonade “Jelly Belly beans are gluten free, peanut free, dairy free, fat free, Mike and Ike Original Fruits Flavored Marshmallow Chicks – except and vegetarian friendly. All Jelly Belly beans and most of our Mike and Ike Redrageous snack-size Confections are certified OU Kosher by the Orthodox Union.” For Goldenberg’s Vintage Peanut Chews – PEEPS
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  • The Hershey Company

    The Hershey Company

    BAMA 514 002 –Brand Audit The Hershey Company The Hershey Company BAMA 514 002 Brand Audit Project (25673039) (75548123) (75800128) (76044122) 2/8/2013 0 BAMA 514 002 –Brand Audit The Hershey Company Contents EXECUTIVE SUMMARY .................................................................................................................................. 3 I. Brand History ............................................................................................................................................ 4 Table 1: Hershey’s Branded Products ................................................................................................... 5 II. Intended Brand Meaning .......................................................................................................................... 7 Target Market ........................................................................................................................................... 7 Table 2: Target Market Segmentation .................................................................................................. 7 Brand Meaning .......................................................................................................................................... 8 Table 3: Assessment of Brand Meaning (as reported by Hershey’s) ................................................... 8 III. Actual Brand Meaning ............................................................................................................................. 9 Primary Associations ................................................................................................................................