Radiodays Europe 2019 “Sound Matters – The Future of Audio” Lausanne 31 March - 2 April 2019 Preliminary Programme 20190218

Monday 1 April

9.00-10.00 Track 1 (Auditorium A)

Radiodays Europe 2019 – opening session: “Sound Matters – The Future of Audio”

Welcome to Lausanne and the 10th Radiodays Europe! What are the big themes for radio and audio this year? How is our industry changing? What are the new challenges and the latest innovations in radio and audio in 2019? A fast paced first session, with a number of shorter keynotes, interviews and surprises!

Keynotes by: • Paul Keenan (CEO of Bauer Media UK and European Radio, UK)

• Gilles Marchand (Director General, SSR SRG, Switzerland)

• Noel Curran (Director General, European Broadcasting Union, Ireland)

• Jessikka Aro (Investigative journalist, YLE, Finland)

More speakers TBA (to be announced).

Hosts: Paul Robinson (UK) and Florence Fischer (Switzerland)

10.15-10.55 Track 1 (Auditorium A) Visioning an audioplayer for the future: BBC Sounds & ARD Audiothek Alison Winter (Head of Audiences, BBC, UK), Ben Chapman (Head of Digital for BBC Radio & Music), Thomas Laufensweiler (ARD, Germany)

In this session we will hear from Alison Winter (BBC Audience Research) and Ben Chapman (Head of Digital for BBC Radio & Music) about BBC’s new audioplayer Sounds, which was launched in November. Ben and Alison will take us through the research and innovative ideas behind the development of Sounds and show us the latest figures on, how this new innovative player is doing among especially the younger audiences. Also in this session Thomas Laufensweiler from ARD will take us through the development and build up of the German public service audioplayer Audiothek, which already has been quite a success in Germany. 10.15-10.55 Track 2 (Auditorium B) Imaging: The goal of emotional connection Kelly Doherty (Owner, the Imaging House, USA)

The goal of every radio station is connection. Specifically, Emotional Connection. Nail THAT- and you’ve got your ratings. Kelly ‘K3’ Doherty, owner of TheImagingHouse.com, held the most powerful Imaging position in the world: Vice President of Imaging for iHeartMedia and Imaging Director for On Air with Ryan Seacrest syndication. In this one-of-a-kind session, Kelly takes you on a melodic journey through the creative mind- how it works and how it attracts listeners while finding an effective marriage between copy and creative. Hear amazing Imaging that changed stations, creative audio that never hit the air, best practices to get the most out of your producer and why she says the ‘status quo’ is outdated.

10.15-10.55 Track 3 (Salle 2-3 - Garden level) You are not alone: Building community through audio Paula Szuchman and Emily Botein (WNYC Studios, USA)

Join the leaders of WNYC Studios in New York for a dive into their pioneering engagement strategies. WNYC podcasts like Death, Sex & Money and Nancy have built loyal audiences not just with great stories and conversations that speak to their listeners, but from great stories and conversations that allow their listeners to speak to each other. As the on-demand audio market becomes more saturated, WNYC has continued to stand out from the crowd. They also have built into them an unrivaled approach to engaging with listeners. Every new show is developed with this interactivity in mind. Paula and Emily will also reveal the results with one of the newest shows, 10 Things That Scare Me. A tiny podcast about our biggest fears, 10 Things That Scare Me reflects the particular anxieties of the American consciousness . In the presentation Paula and Emily will explain what it takes to launch a successful engagement project (along with the pitfalls), and share reactions from listeners.

10.15-10.55 Track 4 Salle 5 (Garden level) t.b.a.

This session is produced and hosted by Triton Digital.

--Coffee break

11.15-11.55 Track 1 (Auditorium A) The rise of the humans Dave Coplin (Founder & CEO, The Envisioners, UK)

The rapid growth of internet-connected devices has brought huge advantages, however the same technology has also disconnected us. We are drowning in a digital deluge where intelligent agents bring an overwhelming wealth of information to an endless sea of devices which all vie for our attention to the point where they are beginning to remove us from the real world. Business leaders, meanwhile, worry that they might miss the next big technology trend and fail to realise the true potential of the A.. wave.

In this fascinating and entertaining session Dave will explore how a world of Artificial Intelligence and other digital technologies will affect all aspects of our lives as individuals, as consumers and customers, as workers, and in business. He will look at the problems we face, and the mistakes and assumptions we make and how we should be using such technology to reimagine how we live, work and do business. You’ll find out how data will become the fuel of your business, how machine learning and artificial intelligence are redefining what it means to be human and why pitting humans vs machines is a fruitless, pointless battle! Ultimately we’ll discover why it is humans, not technology that holds the key to our future success.

11.15-11.55 Track 2 (Auditorium B) Checking the pulse on America´s largest radio group Darren Davis (President, iHeartMedia Networks Group, USA) iHeartMedia owns the biggest radio group in the world, with 858 radio stations serving 150 markets throughout the United States, and a staggering quarter of a Billion monthly listeners which gives it the largest reach of any media outlet in America. Darren Davis started with the company over 27 years ago and has a unique perspective on how the company has grown. Find out how the biggest still strives to be the best, with their unique digital assets which have a massive reach and create innovative campaigns and programs for key advertising and marketing partners, while providing world-class programming and events for its listeners.

11.15-11.55 Track 3 (Salle 2-3) Sound is your brand Jo McCrostie (Creative Director, Global, UK), Dirk Soetens (Research Manager, VAR, Belgium)

What does your brand sound like? If you cannot answer that question then this session is a must for you. The development of voice technology and smart speakers has focused the attention on the sound of brands rather than the visual. The necessity to develop strong sonic branding is becoming increasingly important but what is sonic branding, how does it work and how can it help brands to better sell themselves to radio audiences. This session explores sonic branding and the audio of brands from both a practical and an analytical viewpoint and teaches the audience the value of using sonic branding in its everyday work. Jo McCrostie will explain the importance of sound and how brands can develop their own sound and having tracked both visual and audio brand assets and explored how strongly connected the brand asset is to the brand, we will hear the compelling results of the latest research from VAR’s Dirk Soetens.

11.15-11.55 Track 4 (Salle 5) t.b.a.

This session is produced and hosted by DAVID Systems.

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12.05-12.45 Track 2 (Auditorium A) Creating a new digital listening habit Simon Gooch (Chief Innovation Officer, Swedish Radio, Sweden)

With 70% of Swedes still tuning in to the public broadcaster every week the analogue listening habit seems to be thriving. Establishing a relationship like that in the crowded context of talking speakers, wireless headphones, cars that drive themselves and kids who dance to Fortnite is what could keep Simon Gooch awake at night. Does it?

12.05-12.45 Track 2 (Auditorium B) Why award-winning work works Ralph van Dijk (Creative Director, Eardrum, Australia) and Paul Wauters (Executive Creative Director of Babel, France)

There are two types of radio advertising; the good stuff and the other 90%. Yes, clients want to be on-air tomorrow, yes, they insist we add too much detail and no, they won’t pay for it. But things would be different if they knew how much more effective their campaigns would be if the creative was better. In this session, award winning creative directors Ralph van Dijk and Paul Wauters of Babel dissect the world’s most awarded radio ads to reveal the eleven herbs and spices that made them so successful. They then re-engineer a selection of typical radio ads and demonstrate how it is possible to apply award-winning thinking even when the odds (and deadlines) are against you.

12.05-12.45 Track 3 (Salle 2-3) The future of personalised “radio” news Mark Little (CEO, Kinzen, Ireland) and Tamar Charney (Managing Director, Personalization and Curation, NPR, USA)

The days when a broadcaster could rely on shallow connections with a mass audience are over. Every media company needs to have a strategy to build deeper connections to individual members of their audience. But they often fall victim to the worst kind of personalisation. Mark Little is a veteran journalist and second time entrepreneur. His new company Kinzen is taking a unique new approach to this challenge, building 'personalisation with a purpose'.

NPR is endeavoring to create the future of “radio” that maintains the journalism standards the American public radio company is known for. NPR One is a localized personalised flow of atomized news stories and podcasts that is the backbone of NPR’s mobile apps, car dashboard play, and Voice Assistant strategy. In the process of building this service NPR has grappled with how to use personalisation responsibly and how to apply the lessons that are learned from seeing moment by moment listening. NPR is also required to think through what listeners see on their screens as they hear content. That’s an exercise that has become even more critical as Smart Speakers evolved into screened devices requiring NPR to create a visual version of its radio newscast.

12.05-12.45 Track 4 (Salle 5) Measuring true audio listening on all platforms Jeroen Verspeek (Head of Audience Measurement, BBC) and Frank Kok, (Director NPO, Holland)

In this session Jeroen Verspeek (Head of Audience Measurement, BBC) will take us through the development of CMM – the new total audience measurement tool from the BBC. CMM, which was jointly developed with Ipsos, can track media user behavior across all media platforms passively. Jeroen will show how the mobile based electronic measuring app CMM provides key insights into audience behavior across all media platforms – focusing on audio for the audience of Radio Days Europe. CMM is combining innovative and proven techniques to deliver new metrics to the BBC and to meet its business and research objectives of finally being able to measure audience behavior across media platforms. Also in this session we will learn about the new Total Audience Measurement currency recently agreed on in December in the Netherlands, which also will be able to track audience behavior across media platforms.

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12.45-13.45 Lunch Break

13.45-14.30 Track 1 (Auditorium A) Radio Summit Cilla Benkö (Director General, SR, Sweden), Bob Shennan (Director, Radio and Music, BBC, UK), Dani Bücher (CEO, Energy Switzerland), Darren Davis (President, iHeartMedia Networks Group, USA)

In the Radio Summit we will again hear from four top-level radio executives from across Europe, both private and public. They will share their views on present challenges and future opportunities for radio. What are the key challenges for broadcasters today? Smart speakers and global digital players – how do we meet new competition? When is it right to be on other platforms, “work with the devil”? What can we agree to collaborate on? And how do we fight fake news and continue to play a key role for informing listeners and communities? These, and many more questions will be addressed in this high level panel session.

13.45-14.30 Track 2 (Auditorium B) In the year 2025… Radio usage and monetisation in an uncertain future Charlotte Hager (Comrecon Brandnavigation, Austria), Mark Barber (Planning Director, Radiocentre, UK)

If there's anything that's certain, then it's the growing uncertainty about what will happen next. The purpose of this session is to deliver some substance to allow radio operators to develop strategies for the unpredictable times ahead. Firstly, a new study, first presented in full at Radiodays Europe 2019: It´s all about the listener/ consumer. How will they see radio and audio in the future? The basis is a new form of study from Radiozentrale and the sales houses RMS and AS+S in Germany, Planet Audio 2025. At Radiodays Europe 2019, you will get a first exclusive insight into what audiences will want from you a few years down the road. Secondly, when the advertising world is obsessed with shiny new technology and its lure of ultimate targeting efficiency, it's never easy selling radio ads - but an economic crisis poses a particular challenge. The economic predictions around Brexit are mostly ominous. In our response to Brexit, we show you how to make a strong case for radio when times are expected to be tough - supported by historical analysis, hard facts, and experience.

13.45-14.30 Track 3 (Salle 2-3) Open your ears – to the diversity of radio Xavier Huberland (GD of Media Department, RTBF, Belgium), Miquel Lope (Ràdio Ciutat de Badalona, Spain), Judith Wernli and Hana Gadze (SRF, Switzerland).

Family matters is a phone-in segment with a regular panel of grandmothers from Badalona, where the main topics of the city and of life in general is being discussed. The key elements of the success is listener participation and the cheeky grandmothers themselves. The grandmothers give their advice with a lot of humour, a fresh tone and no prejudices. On stage to present will be moderator Miquel Lopez with grandmother panelists Maria Antònia Carbó, Carme Sánchez and Rosa Garriga.

Love your national sound – a daily live radio show about Swiss Music. Two women, one hour of Swiss music and live guests with special interpretations of their own or prominent swiss songs – that’s the concept. The two hosts are absolute insiders for new songs and bands. They invite new, unknown, but also prominent Swiss musicians to their show. The session shows how a music show with specific content can be successful.

RTBF lead a wide spectrum of innovative topics: new way to produce radio, first 100% hybrid studio for radio and TV, a brand new media to address the youngsters from the French speaking part of the country. RTBF has also transformed its organization to face all the new challenges we all know. Xavier Huberland will reveal all the secrets of a successful strategy to gear up a media company to enter the never ending digital competition.

13.45-14.30 Track 4 (Salle 5) t.b.a.

This session is produced and hosted by PURE JIngles.

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14.45-15.45 Track 1 (Auditorium A) – double session 1. Google: The future of audio Brenda Salinas (News on the assistant, Google, UK)

Immersive storytelling is an age-old craft: our brains evolved to tell each other stories. Technology has the power to help our stories reach new audiences. The FM signal evolved into internet streaming, and now, thanks to machine learning, we have voice platforms that understand what we say. Brenda Salinas was an American public radio producer before joining Google. In this session, she’ll present three technological breakthroughs that will take our storytellling to the next level, leading to a golden age of audio. 2. How to programme for smart speakers Steve Henn (Content Lead for News on Assistant at Google, USA)

39 million Americans own a smart speaker. How can radio stations leverage their existing audio content to capture this new audience? Steve Henn, a longtime public radio reporter (Marketplace, NPR), is now the Content Lead for News on Assistant at Google. In this session, Henn will talk about what the radio of the future will look like and how radio newsrooms can best position themselves in this new ecosystem. Henn will discuss Google’s commitment to local radio and how technology can help radio stations meet listeners where they are.

14.45-15.45 Track 2 (Auditorium B) – double session 1. New revenue – exploring untapped markets Siobhán Kenny (CEO Radiocentre, UK), Rob Timony (Audio XI, Ireland)

Commercial radio has always worked on the basis that we eat what we kill. Increased competition and the growth in advertising opportunities have meant that radio has to be much more innovative when seeking revenues. In this session Siobhán Kenny, CEO of the Radiocentre in the UK will share her work in attracting new SMEs to radio advertising while Rob Timony from Audio XI in Ireland will discuss digital audio exchange which will provide advertisers with new and innovative ways to access previously fragmented audiences.

2.Expand your brand Menno De Boer (Radio 538, the Netherlands), Michael Dujardin (Tomorrowland, Belgium), Ger Gilroy (Newstalk, Ireland)

When is a radio station not just a radio station? This session explores the success radio stations have had when they’ve pushed the boundaries of what a traditional radio station is. Ger Gilroy from Newstalk’s Off the Ball in Ireland will share the story of how one radio sports programme became a brand in itself incorporating online TV programmes, events and trips. The expansion has had a huge impact not only on advertising revenues, sponsorship opportunities and commercial partnerships but also on audience numbers and listener loyalty. Talpa’s Radio538 in the Netherlands has enjoyed huge success since it pushed the boundaries of its dance music programme. The expansion helped Tomorrowland become the most global festival on earth. It has built a family of loyal listeners, increased brand awareness and continues to build on the success of each year to make the events bigger and bigger. Menno De Boer (Radio538) and Michael Dujardin (Tomorrowland) will share insights, opportunities and challenges from their cooperation and brand expansion, give us a glimpse into what Tomorrowland has to offer, how it underpins listener loyalty and the opportunities it has created for advertisers.

14.45-15.45 Track 3 (Salle 3-4) – double session All we hear is…radio data How artificial intelligence (AI) will influence the world of radio and how close this future is today

It is obvious that data is the new gold. How will this change our industry? In this bundle of sessions, we will take a detailed look at several aspects of what digital disruption will mean and how it can be mastered. Each of these sessions can be attended independently, too. 1. AI in radio & audio: The big picture Mustafa Isik (CEO, Kerngedanke, Germany)

Mustafa is one of the most forward-thinking and digitally-minded radio managers in Europe. Mustafa led the digital team at Bayrischer Rundfunk and recently founded his own enterprise "Kerngedanke". 2. AI in radio & audio: Programming Francesca Shaw (Head Linguist, Lyrebird, Canada) and Nico Aprile (CEO, StreaMonkey, Germany)

Both music and spoken content are highly influenced by the power of data and AI. To illustrate this, we experience with Francesca Shaw from Lyrebird how close computer-generated voices get to reality. Will a computer take the DJ/host's job eventually? As for the music, the listener has never been more powerful. Nico Aprile from StreaMonkey will show how major stations in Germany use personalized music within the known brand experience of a well-loved station.

14.45-15.45 Track 4 (Salle 5) – double session 1. Magic of AI: Save 90 % of the time you spend for media planning and ad scheduling Matthias Mroczkowski (Chief Sales Officer and co-founder of audio CC, Germany)

At most radio stations and sales houses the workflow of media planning as well as the creation of ad breaks involves a lot of manual work and ties up a lot of people. audio CC introduces an innovative technology that gives your radio station or sales house the ability to automate and optimize most of the workflows currently done manually.

Using their software, audio CC will take the “30 minutes” challenge: Based on a real campaign you will see in this session, how audio CC’s software will automatically create the media plan based on the customer briefing and gives the user the opportunity to directly book the campaign paying attention to availabilities. Furthermore you will see on how the software will automatically generate the ad breaks taking spots from all booked campaigns while following the rules you set up concerning how an ad break should look like.

This session is produced and hosted by audio CC. 2. t.b.a.

This session is produced and hosted by All In Media AIM.

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16.00-16.40 Track 1 (Auditorium A) reloaded Francis Currie (Group Content Director Music Radio, Wireless, UK)

Chris Evans is the most famous Breakfast Show host in the UK and his unexpected announcement in September that he was leaving the UK’s biggest Breakfast Show on BBC Radio 2 to re-join Virgin Radio, sent shockwaves through the UK radio industry.

Group Content Director - Music Radio, for Wireless, Francis Currie, will take us through the process behind poaching a 'radio giant', the planning behind launching a new high-profile show, and update us on how this significant signing is part of a bigger strategy to refresh the station. 16.00-16.40 Track 2 (Auditorium B) Talk to your speaker - the smart companion Ezra Eeman (Head of Digital, EBU Media Department, Switzerland), Max Amordelus (Amazon, Italy)

Smart speakers are now spreading into new markets and in more languages, having more skills and with a multitude of devices and brands. It puts audio at the center stage and voice control is replacing screens. Everything you need to know about voice and the latest developments from all the players, industry and broadcasters. Plus a broad overview of the European and US markets. Strategy, key learnings and feedbacks to help you design your future in a voice controlled world.

16.00-16.40 Track 3 (Salle 2-3) AI in radio & audio: Monetization Frank Bachér (General Manager Digital, RMS, Germany), Thomas Kabke-Sommer (General Manager, Crossplan, Germany)

Selling advertisements, promotions and other products through data is the big shift for radio marketeers. Not only because it may be new to most, but also because suddenly you are competing with Google, Facebook & Co., who have very sophisticated data targeting intelligence. Frank Bachér from the German sales house RMS will introduce the first made-for-audio DMP (data management platform), which may help radio and others to level up against the giants. Thomas Kabke-Sommer from the Crossplan agency will demonstrate how stations can still get their share from data-driven advertising revenues.

16.00-16.40 Track 4 (Salle 5) t.b.a.

This session is produced and hosted by TargetSpot.

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16.50-17.30 Track 1 (Auditorium A) BBC Radio 1 – The new morningshow with Greg James (Breakfast host, Radio 1 Breakfast Show, UK), Aled Haydn-Jones (Head of BBC Radio 1, UK) and Nichola Ntim (Assistant Producer Radio 1 Breakfast Show, UK)

In November BBC Radio 1 changed host and set-up for the morning show on BBC´s youth channel Radio 1. The show was up for a great start. With a new structure, a new approach, new events, new feeling – and a rocking start in numbers. A couple of months into the new show, what have been the lessons so far? Greg James, Aled Haydn- Jones and Nichola Ntim will share their experience, the laughs and the tears of changing one of the most legendary UK mornings shows.

16.50-17.30 Track 2 (Auditorium B) State of the Voice Marit Rossnes (NRK, Norway), Pablo Fernandez (Prisa Radio, Spain), Tomas Granryd, Head of Innovation Teams, SR, Sweden)

An unmissable rendez-vous if you want to update your knowledge and “skills” in the voice field. Some will tell you it is the future for our media, some others bet on a “bubble effect”… Best thing to do: decide by yourself with the right inputs and insights to make up your mind. Key learnings, new services and products, feedbacks, best practices from broadcasters.

16.50-17.30 Track 4 (Salle 5) t.b.a.

This session is produced and hosted by Wedel Software.

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Tuesday 2 April

9.05-9.45 Track 1 (Auditorium A) Beyond FM - the new normal Simon Mason (Head of New Technology, Arqiva, UK), speakers from Norway and Switzerland TBA

As multi-platform becomes the day to day reality for many markets, we look at whether the new delivery methods are delivering for radio today, and in the future. We’ll see how 5G networks are shaping up and how listeners in markets who are phasing out FM for DAB are changing their behaviour. The take up of different platforms is changing how our listeners are consuming our radio stations, we'll find out the ways the stations can use those changes to help grow their audience.

9.05-9.45 Track 2 (Auditorium B) Making interactive radio Jeremy Pennycook Product Lead, Voice Lab, UK), Alastair Mackie (FT, UK), Nicky Birch (Executive Producer BBC Research and Development, UK)

In this showcase, representatives from The FT, The Guardian and Rosina Sound/BBC will share their learnings and best practices for creating interactive voice content for smart speakers. Panelists will discuss the potential of this emerging technology for news publishers. In addition, attendees will be given a toolkit to help them produce their own interactive experiences on the Google Assistant.

9.05-9.45 Track 3 (Salle 2-3) Create better ideas for your station: Or how to stop brainstorming Wade Kingsley (Founder, the Ideas Business, Australia)

Brainstorming has been scientifically proven to be one of the least effective ways to create ideas. If you have ever been stuck in a boring brainstorm then you would probably agree. Yet most people conduct brainstorms because they don't know any other way. In this interactive session, Wade will demonstrate proven idea generation techniques that you can take back to your station and implement straight away - for any format. And to prove the techniques work, you will leave with a brand new idea. It is a session that guarantees ROI - Return on Ideas.

9.05-9.45 Track 4 (Salle 5) Imaging: 1. BBC Radio 1's Ibiza Anthem Matt Fisher (Lead Producer Imaging & Programme, Station Sound for BBC Radio 1, 1Xtra, Radio 2, 6 Music & Asian Network, UK)

Truly blurring the lines between programming, promotion, marketing, music, and imaging, hear the unique story of "BBC Radio 1's Ibiza Anthem” - a highly credible dance track created exclusively for the radio station, that went on to smash its way to Number 1 in the Shazam UK Dance chart. How can ‘imaging' find new creative ways to connect a station with its listeners? In this case study, hear how they do it at BBC Radio 1. In partnership with WiseBuddah Jingles. 2. Reimagining Finnish icons - YLE Radio Suomi Petri Alanko (Audio Director, Radio, YLE, Finland)

Renewing the sonic appearance of an iconic radio station in Finland offered a branding and sound design challenge for the in-house team - a challenge of a lifetime, quite literally. Yle’s Head Of Sound opens up the reimagining process, mental imagery and the design choices made during the process.

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10.00-10.45 Track 1 (Auditorium A) The SOUND of radio in the future Carnelius Ringe (Managing Partner, WESOUND, Germany) and Sebastian Fuchs (Voice Director, WESOUND, Germany)

The radio landscape is in turmoil - the digital disruption poses dangers, just as much as it creates opportunities. Coincidentally, an increasing number of people are asking themselves (or their voice assistant) whether artificial stupidity also exists. Where is the creative potential in disruption? How do we intend to design our new audio world? What remains of the radio sound of the past? And how will our radio of the future sound like? Cornelius Ringe and Sebastian Fuchs from WESOUND, a leading sound agency in Germany, will provide answers to these questions. With their refreshing infotainment show “SENSEation”, they will take a proactive stance and give new impulses in an entertaining way. Join our sound journey through cultures and time.

10.00-10.45 Track 2 (Auditorium B) Top 10 radio promotions Niall Power (Head of station sound, Beat 102-103, Ireland)

Never want to say “be caller number 9 to win this prize” again? Then this is the session for you! Niall Power from Beat102-103, Ireland’s award-winning regional radio station returns with a look at the Top 10 best promotions from the past 12 months. Having combed the world for innovative, creative and imaginative promotions Niall will share the best in class, which not only engage listeners but also create attractive opportunities for advertisers as well.

10.00-10.45 Track 3 (Salle 2-3) Fake News – a threat to the democratic conversation

Flora Carmichael (Senior Journalist, Beyond Fake News, BBC World Service, UK), Ulrik Haagerup (Founder and CEO of Constructive Institute, Denmark), Jessikka Aro, (Investigative reporter, YLE Finland), Thomas Buch Andersen (Editor in chief, DR P1 and radio news, Denmark)

Thomas Buch Andersen has a long experience behind and in front the microphone covering the news and will start the discussion with three perspectives on fake news. Flora Carmichael will share how the BBC is trying to combat fake news in their new news unit “Beyond fake news”. Jessika Aro will share her experiences as an investigative reporter into fake news, who as a consequence was made the target of Russian trolls in a massive social media smear campaign. Ulrik Haagerup will share his thoughts on constructive news as an antidote to fake news. During the discussion the audience will be encouraged to participate with questions for the panel and to raise new discussions and questions to be answered in the panel or by other members of the audience. 10.00-10.45 Track 4 (Salle 5) Innovation 1: Radio Hack Europe – the winners Speakers: Radio Hack winning team

The best ideas and innovations from Radio Hack Europe will be presented by the teams behind them. Radio Hack Europe is an innovation workshop, taking place over the weekend before Radiodays Europe. In this session you will hear the best radio innovation ideas selected by the Radio Hack Jury.

Innovation 2: Getting ideas for the next generation Adeline Beving (Project manager in Open Innovation, Radio France Digital, France)

In a new approach Radio France and Radio Canada joined forces for a project to get new ideas for new programmes for a younger generation. It involved engaging staff of both companies that were invited to pitch ideas. The project manager of Radio France will share her experience from this way of generating ideas as well as showcase the result of “l´Accélérateur d´idées”.

--- Coffee Break

11.05-11.50 Track 1 (Auditorium A) BBC Radio 2 - How to refresh a market leader Helen Thomas (Head of Content Commissioning, BBC Radio 2, UK), Jeff Smith (Head of Music, BBC Radio 2 & BBC 6 Music, UK)

How do you refresh a market leading radio station and ensure your listeners remain loyal? What do you do when your biggest star decides to leave and work elsewhere? These are some of the challenges recently faced by the UK’s biggest radio station, BBC Radio 2. At the start of the year they unveiled a brand new schedule, with new presenters, new shows including a brand new Breakfast Show, and an evolving music strategy. In this session, you’ll hear from two of the key architects of the changes, Helen Thomas and Jeff Smith, in conversation with Nik Goodman. They’ll explain their thinking behind the changes, give advice to stations facing similar challenges and share their programming strategy on one of the most important areas… listener loyalty.

11.05-11.50 Track 2 (Auditorium B) Podcasting health check Tom Webster (Senior Vice President, Edison Research, USA), James Cridland (Editor of Podnews.net, Australia)

The latest research and global overview on podcasting from two perspectives, from Edison Research and Podnews, our speakers will share data and insight from across the planet. If you want to know who is listening to podcasts, what they are consuming, how they are listening and how it’s being paid for. With the Editor of the Podnews newsletter and updates from the company doing podcast research across different markets all over the world, this is a must attend.

11.05-11.50 Track 3 (Salle 2-3) Dancing with the devil? Tony Archibong (VP, TuneIn, USA), Laurent Frisch (Head of Digital & Production/CDO, Radio France)

Within the radio/audio industry, opinions are divided on how to work with (or not work with) third party distributors and aggregation platforms. While some find independent platforms to be another distribution channel they can‘t and won‘t do without, others claim that these third parties are making money on the backs of the radio stations. One case is TuneIn, the default radio player on Amazon‘s Alexa. What is TuneIn´s view and what is the right way to handle third party relationships for braodcasters? In this interactive session, TuneIn‘s VP Tony Archibong and Laurent Frisch from Radio France will openly discuss distribution strategies and pros & cons of working with straming aggregators.

11.05-11.50 Track 4 (Salle 5) t.b.a.

This session is produced and hosted by Ybrid, Nacamar and Sohard.

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12.00-12.45 Track 1 (Auditorium A) Where radio was king… or: radio in the car of the future Morgan Jouber (UX evangelist, PSA, France), Martin Koch (Head of entertainment & multimedia development, Audi, Germany), Joe D´Angelo (Senior VP, Broadcast Radio, Xperi, USA), Laurence Harrison (Market Development Director at Digital Radio UK) Today, the car is one of the most prominent places to listen to the radio. Many say, the power of radio is rooted in the importance of in-car listening. But once your car is truly connected, we know there won’t be a “radio” button any more. Is radio threatened by its former best friend, the car? With an all-digital future ahead: Do car manufacturers actually care about radio stations? How can radio stations get constructively ready for the in-car of the future? And how do car manufacturers respond to the needs of the radio industry, and their consumers?

12.00-12.45 Track 2 (Auditorium B) Reality TV’s podcast takeover Sarah Dillistone (Executive Producer, The Brights, Somethin’ Else, UK), Matt Deegan (Executive Producer, Love Island: The Morning After, Folder&Co, UK)

Reality TV has transformed the television landscape over the last 15 years is it its turn to take over audio? Structured reality shows like The Only Way is Essex have scored well in the UK, but how has the format fared moving to the podcast format? Meanwhile the UK’s biggest youth TV hit Love Island launched a podcast that became 2018’s most downloaded new podcast. How did a team of radio executives and producers help build a hit and are there opportunities for radio professionals to help the junior medium - television - get its audio strategy sorted out!

12.00-12.45 Track 3 (Salle 2-3) The art of the aircheck Valerie Geller (Geller Media, USA), Lasse Roldkjaer (Consultant, Denmark), Nik Goodman (Consultant, UK)

‘Airchecks’ still lie at the of coaching many radio presenters, but how do you get the best from these sessions with your on-air talent? What are some of the techniques you can use, and how do you coach your hosts to deliver noticeable improvements?

We’ve gathered some of the best talent coaches around to chat together in this interactive session. They’ll share their methods, and give away some practical tips you can use in your own airchecks. Plus we’ll hear from a range of PDs and Producers who’ll also join in the conversation.

12.00-12.45 Track 4 (Salle 5) 3 ways how radio makes money in 2030 Nico Aprile (CEO aprile consulting GmbH, Germany)

This session is produced and hosted by aprile consulting GmbH. 12.45-13.45 Lunch Break ---

13.45-14.30 Track 1 (Auditorium A) Stewart Copeland – On stage, in conversation Stewart Copeland (Musician, USA), Ben Jones (Presenter, Virgin Radio, UK)

Stewart Copeland is a music industry legend, having been part of one of the most successful rock bands of all time – The Police. He has performed on some of the most memorable songs in music history, and is cited as one of the greatest rock drummers of all time. In this session, Stewart will be in conversation with Ben Jones from Virgin Radio (UK), talking about his amazing career in music, the role radio has played, and how the music industry has changed over the years. In this unmissable session, he will share some of his experiences of being in the one of the world’s biggest bands and the stories behind the recording of some iconic records.

13.45-14.30 Track 2 (Auditorium B) Tba

13.45-14.30 Track 3 (Salle 2-3) The latest research on youth and their changing behaviour Rasmus Kidde (Audience Researcher, DR, Denmark) and Siril Heyerdahl (Producer & Editor, NRK, Norway)

Our younger audience are adopting new media habits – moving away from traditional broadcast and towards social. This session will give you an updated view of this development and show you how you can optimize the lessons learned in research into your organization. From Public Service broadcaster in Denmark DR, Rasmus Kidde will share the results of a big segmentation study of youth done by DR in Denmark recently. What is a youth media day? What are the most important drivers behind the media use of youth through the day. What are the patterns to the way the young use different media platforms. From Public Service broadcaster NRK in Norway, Siril Heyerdahl will share how NRK is implementing research and knowledge about youth into the organization. How they are trying to make all producers for their youth platforms in to “target group agents” in order to get better at creating media content for this hard to reach audience.

13.45-14.30 Track 4 (Salle 6) Being one step ahead of tech giants. Quantum shift for radio: programmatic advertising & smart speakers Michal Marcinik (CEO & Founder AdTonos, Poland)

Technology has taken away the celebration we have known so far. On a daily basis, when we inhaled the smell of printing ink during our morning press routine or when we felt excitement about going to the movie premiere. Not to mention the mutual celebration when we gathered to listen to the radio. Fortunately, technology also gave us something in return: unique, interactive experiences. Michal Marcinik, AdTonos CEO & Founder, during this presentation will show you how by the use of technology, radio can be one step ahead of tech giants.

Hosted and produced by AdTonos

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14.45-15.30 Track 1 (Auditorium A) 30 ideas in 45 minutes Speakers TBA

The legendary session that’s jam-packed full of ideas – 30 of them in 45 minutes to be precise! A collection of great speakers from across the conference will provide plenty of quick-fire and practical ideas, meaning you’ll go away from Lausanne brimming with thoughts and inspiration to bring back to your radio station! Host: Martin Liss, Germany.

14.45-15.25 Track 2 (Auditorium B) Fostering an independent audio sector Siobhán Kenny, (CEO Radiocentre, UK), John Purcell, (CEO KCLR 96FM & Chairman of the IBI, Ireland), Jakob Munck (Founder & CEO of Munck Studios, Sweden)

How many good programming ideas have been shot down by the phrase “We cant afford it”? New sources of funding are beginning to change this rhetoric. From Broadcasting Funding Schemes where a portion of Television Licence Fees is allocated to allow public service programming to be made by independent broadcasters to new and alternative funding sources being uncovered by independent production companies, this session will explore the positive and negative impact of alternative funding sources on independent production companies, on radio stations and on the audience.

14.45-15.25 Track 3 (Salle 2-3) 3 succesful youth formats Christian Bonde & Maria Fantino ( R P3, Denmark), Nadine Nikles ( SRF, Switzerland), Robert Rack (WDR 1 Live, Germany)

From DR P3 in Denmark: Curling club, DR, which recently won the annual audio of the year award. The hosts Christian Bonde and Maria Fantino are true “Generation Curling”, as they are known in Denmark. The Chinese call them ken lao zu, or “the generation that eats the old”, and the Japanese have a term scolding them for not giving undivided attention to anything: nagara-zoku, “the people who are always doing two things at once”. The Curling Club lives up to all these titles. Its loud, its funny, its insightful and succesfull on radio, podcast and SoMe. From SRF in Switzerland content manager Nadine Nikles present Virus´ 8x15. The idea is to promote young aspiring bands and new music. Every band has exactly 15 minutes to convince their audience – that they are the next big thing and maybe it is exactly this one factor that makes the concept innovative, special and successful. From Germany Digital Strategist Robert Rack will show, how the popular show WDR1Live scouts and evaluates media trends to engage their young target group. How the digital strategy around the show enables it to better integrate social media trends and topics into the show.

14.45-15.25 Track 4 (Salle 5) tba

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15.30-16.00 Track 1 (Auditorium A) Finale

Wrap up of 2019, surprises and a chance to find out the location for RDE 2020!