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In collaboration with Sydney Business Chamber and University of Technology Sydney Welcome to the first edition of the ImagineSydney series

Australia’s cities have a bright future. Sydney Our first edition of the series, Create, is our country’s largest city and one of the developed in collaboration with the University most innovative places in the world. We also of Technology Sydney (UTS) and Sydney know that New South Wales, Australia’s Business Chamber – unpacks the connection premier state, will continue to flourish as the between innovation and empowerment, and ideas hub, and the international gateway, the ways that innovation can be stimulated, of Australia. prosperity created, and value captured in a systematic way. ImagineSydney will explore the opportunities we have to ensure Sydney’s prosperity Nurturing prosperity requires a concerted continues well beyond the next decade. By collaborative effort from businesses, Create co-creating a broader narrative around the government and individuals. Together, themes of Create, Work, Live and Play, we can we can bring to life what’s needed to craft take an expansive and forward-looking view and shape a meaningful, vibrant and smart of what matters most to the diverse future Sydney. population within our state. I am truly excited about the ImagineSydney Throughout the series, we will identify and series and proud to begin the journey with explore growth opportunities by geographic Create. I hope it will inspire you to unlock area out to 2027, articulate strategies and your potential to contribute to the growth measures for attracting and developing skills of this wonderful city. and talent, and examine ways of strengthening Sydney’s global connectivity within an increasingly integrated world.

Dennis Krallis Managing Partner – Sydney Deloitte ImagineSydney Create | 2017

Foreword

With continuing changes in the global economy, Positively, while Create reinforces the strength In the wake of the biggest mining boom in our Other precincts feature medical technologies, investing in innovation will be essential to of some of Sydney’s key innovation centres history, Australia’s future depends more than advanced manufacturing, logistics, healthcare growing Australia’s future prosperity. such as Pyrmont and Macquarie Park, green ever on our knowledge and ingenuity. This is and financial services. shoots of collaborative activity are occurring in a challenge for all of us because while we rate Sydney, as Australia’s international gateway, less recognised areas such as Rydalmere and well globally on our knowledge assets, we can All contribute to our future growth and wellbeing, needs to play a central role in both encouraging Turrella. As identified in Create, these newly improve on how we make use of them. and Australia’s repositioning as a competitive innovation as it develops across our city, identified areas benefit greatly from their and dynamic knowledge-based economy. and in supporting new products, services proximity to university campuses, logistics UTS is delighted to be involved in this report and business improvements as they are centres and major infrastructure – reflecting on Sydney’s emerging innovation hotspots, as I would like to congratulate Deloitte on its taken globally. the influence location has on the emergence experience around the world shows that the thought leadership in this report, and thank of new innovation. key to turning these knowledge assets into Associate Professor Renu Agarwal and No investment in innovation can occur without economic and social value is collaboration. researchers at UTS for their contribution. first understanding where in our city innovation Deloitte has done a fantastic job in building is already happening and the factors that are a framework to map Sydney’s centres of Much of this occurs in geographically Professor Roy Green contributing to it. innovation. We look forward to supporting and concentrated clusters of research and Dean, UTS Business School driving forward the growth of these centres. education institutions, businesses and University of Technology Sydney Sydney Business Chamber has been pleased investors, governments and local to collaborate with Deloitte in the delivery of The Hon. Patricia Forsythe communities. Even with the rise of virtual UTS is a dynamic and innovative ImagineSydney: Create as it identifies Sydney’s Executive Director networks, proximity still matters. university in central Sydney. As a innovation hotspots and how we can better Sydney Business Chamber leading university of technology, UTS activate them. We can see from this report that has a distinct model of learning, world collaboration is taking off in Sydney, more class research performance and a The Sydney Business Chamber is a division of strong reputation for engagement Our collaboration builds on our 2014 Thinking the NSW Business Chamber and represents in some places than others, and in different with industry and the professions. Business: Industry-Research Collaboration Project, Sydney’s leading corporations as well as ways. For example, UTS is positioned in a UTS has a culturally diverse campus in which identified practical solutions to improve organisations from the government and unique ‘creative-digital’ precinct with a focus Sydney’s creative digital precinct with not-for-profit sectors. On behalf of members, research and teaching programs that the conversion of Australia’s considerable on digital media, film and television, fashion the Chamber advocates for Sydney to be a prepare graduates for workplaces of research expertise into commercial success – competitive and sustainable global city. The and design, and software services. the future. a theme that is picked up strongly in this Chamber strives to identify, develop and current report. promote the major issues that contribute to economic activity and growth in Australia’s global city, Sydney. This is achieved on behalf of members by representation and collaboration with governments at the local, state and federal level.

1 Contents

ImagineSydney Create | 2017

Contents

Deloitte Australia acknowledges and respects the traditional custodians of this land, and their elders past and present. We take seriously the commitment to promoting reconciliation with Australia’s First Peoples.

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Executive summary

We know that innovation is vital to Sydney’s Our focus on innovation may not be new, but When we think of innovation continued success, but unlocking our it needs to be renewed regularly. Analysing population’s potential to continue innovating – data from the Australian Bureau of Statistics, success stories globally, we and accelerating that momentum – may be we estimate that there are currently around point not only to individual simpler than we perceive it to be. 138,000 businesses in Sydney which could be described as non-innovators. Small, organisations, but increasingly This report examines innovation beyond incremental changes to this group can have to places. As a place, Sydney invention, explores the city’s ‘hot pockets’ of a huge overall economic impact – because value using heat maps – including some big a more innovative city could be worth close is Australia’s global city and surprises – and outlines a range of actions to $25 billion. one of the most innovative towards co-creating and implementing smart ideas. The more businesses, institutions and cities in the world. It is also individuals on board, the easier it will be to our start-up capital, a hotbed It looks at how ‘gazelles’ – high growth attain the sustained momentum necessary potential entrepreneurial businesses – can to craft and shape a vibrant, flourishing and for international investment, achieve big things through innovation and prosperous city. and a magnet for talent. entrepreneurship, and how ‘tent pole tenants’ – large, well established organisations – hold Changing the way we think about innovation up the tent as the stable foundation for will determine how we use it to further unlock successful regions. Sydney’s growth opportunities and maintain our global reputation as the ideas hub This report also includes the first Sydney-specific of Australia. innovation index, the ‘Create Heat Index’. Sydney, imagine what we can Productivity growth through innovation also create together. requires the momentum of a concerted and collaborative effort between businesses, research institutions and individuals. As more exciting precincts emerge across the city, we will need to harness their potential for collective benefit.

3 Intention beyond invention

ImagineSydney Create | 2017

Intention beyond invention

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Innovation has a first time, can create and capture value. Innovation is the key driver of business perception problem. productivity growth, which translates directly into national economic growth.1 While lots of us are talking about it, many think of it as a buzzword, or conflate innovation with An entrepreneur who repackages an existing invention – new ideas like the cure for an illness, product to broaden its appeal beyond its or the next Google Maps. We are caught in a traditional audience can create a new market. loop of innovation hype. A manager who reforms an internal process to make it more efficient can improve their In truth, innovation is much simpler – organisation’s productivity. and broader. These activities are less readily identified Every single person and every organisation as innovation by most. But academics and can innovate. A smart idea can come from governments, from Joseph Schumpeter in the anyone, anywhere; a local employee or a foreign 1930s to the OECD today, acknowledge their competitor; an old supplier or a new customer; role. More recently, work by the Brookings another industry or a research paper. Institute and the Centre for London shows that localised precincts inside cities can offer And implementing these ideas, whether in a diverse benefits.2 new context or bringing them to life for the

5 ImagineSydney Create | 2017 Intention beyond invention

Changes at a process, marketing and ·· Introducing an innovative customer-focused With Australia facing declining commodity organisational level can be just as important marketing campaign increased returns prices, falling terms of trade, and an ageing as product innovation in creating and capturing on investment, while businesses that population, improving national productivity value. For example, research shows that: implemented the campaign saw a resultant is key. According to Phillip Lowe, when he was increase in profits by $1 million on average.7 speaking as Deputy Governor of the RBA: ·· Australian businesses that introduced “over the next decade or so, if we are to new organisational or managerial processes These benefits can add up – locally achieve anything like the type of growth in were 3% more likely to achieve above and nationally. real per capita income that we have become average revenue growth3 used to, then a substantial increase in ·· Implementing improved managerial Organisations that reported completing any productivity growth will be required.”9 processes increased productivity by type of innovation, whether organisational, 11% and profitability by $230,000 managerial, process or product, were more So, why aren’t we innovating the way we should annually in a controlled trial4 likely to report a productivity improvement in be? And what needs to change in order for us the following year.8 to use this growth lever more effectively? ·· After controlling for country, sector, employees, skill, and hours worked, a Beyond the direct effect, the cumulative “single point improvement in management impact of company-level innovation on national practice score is associated with the same productivity is far more than the sum of its increase in output as a 25% increase in parts. Competition and positive spillovers act the labour force or a 65% increase in to amplify the firm-level benefits, as new ideas invested capital”5 are diffused through the economy, and less ·· Process innovation in an organisation productive businesses exit through a process increased productivity growth by 1.5% of creative destruction. in the year it was introduced, and had a positive impact on productivity growth for three years after its introduction6

6 ImagineSydney Create | 2017 Intention beyond invention

Innovation and science are critical for Australia to deliver new sources of growth, maintain high-wage jobs and seize the next wave of economic prosperity. Innovation is about new and existing businesses creating new products, processes and business models. It is about tech entrepreneurs working on the latest product but, equally, about farmers using sensor technology to improve yields, or a business bringing new products to market.10

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The state of Create

8 ImagineSydney Create | 2017 The state of Create

Our focus on innovation is not new. In fact, Several reports have been published on innovation policy has a long and strong history the importance of innovation to the economy, in Australia. But it needs to be renewed regularly seeking to measure its levels and suggesting to continually evolve, or we risk falling behind steps to take this forward. More than and missing powerful opportunities. 60 reports on innovation have been issued by the federal government in the last Australian federal and state governments 15 years alone.11 have acknowledged that broader ways of creating and capturing value – whether through marketing, process, or organisational change – are a vital component of improving national productivity. Innovation is a process of trying things in new and different ways, often through… improved connections and collaboration, to derive value by meeting community, industry and consumer needs... We believe that this will help us to tackle complex economic, environmental and social challenges, stimulate economic activity and drive shared prosperity for the people of NSW.12

9 ImagineSydney Create | 2017 The state of Create

Indeed, within the NSW Government alone, More must be done. ongoing activities to support the development Innovation in the digital era of innovation precincts include the NSW Although we have a high proportion of Innovation and Productivity Council, Jobs for innovation-active businesses, a relatively low NSW, and the Greater Sydney Commission. proportion are undertaking research and When we think about innovation, people often jump development.13 Further, our innovation system Governments are doing the right thing by is poorly networked; businesses are less straight to technology. Whether it be digital start-ups investing in initiatives to foster innovation – likely to collaborate with each other, and or emerging technologies, like virtual reality, we think from encouraging greater collaboration with research, than in other countries.14 between industry and research to developing that all innovation must be digital. a more skilled workforce and driving public Our challenge is to change the lens. By sector innovation. confining ourselves to a narrow definition There’s no doubt that technology is For example, consider smartphones. It can of innovation as invention – and considering a vital tool in the innovator’s toolbox. be cheap and easy to create an app. But But government working in isolation is not it someone else’s business – we risk being It’s an enabler of our modern society the true value comes when we understand the answer. Improving our performance will left behind. To fully embrace our potential and economy, and gives businesses the needs it might meet, the time it could require a concerted effort from businesses, and support ongoing prosperity, we need to and individuals the chance to explore save people, and the challenges it can research and individuals. recognise and embrace our ability to create. and implement new ideas. help overcome. Is it a way of engaging with customers by providing location-based Many are already on board. The Business And its role will only continue to grow. services? Could it be used to boost the Council of Australia recently assessed Deloitte Access Economics estimated productivity of remote employees? Perhaps Australia’s innovation system nationally, that the internet contributed $79 billion it provides a platform for communicating and issued calls to action to improve our to the Australian economy in 2015, and instantly and anywhere with key suppliers? innovation performance. In NSW, the NSW will grow to be worth $139 billion by 2020.15 Business Chamber published The Thinking Technology can help achieve all these Business: Industry-Research Collaboration Report, However, technology is just one piece of goals – but it is only one part of a while The Committee for Sydney released the puzzle and, on its own, is not enough to broader story. Collaborating to Compete in the Digital Era. create and capture value. Instead, we need to think about how and where it is best deployed, what types of value it may create, and for whom.

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ImagineSydney Create | 2017 The state of Create

Begin small, benefit big

Innovation, in and of itself, does not have There’s a wealth of evidence to show how even Small changes in this group could have a huge intrinsic value. But its outcomes – increasing selected types of innovation can contribute to overall economic impact. Using the work by organisation’s ability to adapt and change, the overall economy: the Office of the Chief Economist as a basis, greater productivity, new value adding we explored some hypotheticals. ·· A 1% increase in business research and products, and others – can contribute to development in Australia leads to a long run the success of individuals and businesses. We found that if even 10% of Sydney’s non- increase in productivity of 0.11%, and a 1% innovator businesses were to begin to create increase in public research leads to a long A recent analysis by the Office of the Chief or capture greater value by doing something run increase in productivity of 0.28%16 Economist sought to objectively quantify the new every year, it could make Sydney’s gross benefits to businesses of innovating more ·· A 1% increase in patents lift GDP per capita by regional product increase by $24.8 billion. It’s frequently. Using a sample of around 6,000 around 0.05% (in a study including Australia)17 not clear to what extent this is additive – for Australian businesses over a three year example, the prosperity of these firms may ·· New high growth potential businesses period between FY2012 and FY2014, they come, at least in part, at the expense of others. (or gazelles) are a significant determinant measured the impact of innovation frequency But clearly, there is a significant benefit to of economic growth, and Australia has a on a range of business metrics. The study be had. relatively strong level of high growth potential examined a range of other factors that might entrepreneurship, outperforming Israel, the affect business performance, including size, In perspective, $24.8 billion represents a United Kingdom, the United States of America industry, collaboration, and ICT intensity. The substantial contribution to Sydney’s economy – and Singapore.18 research found that businesses that self-report it is more than the $20 billion20 annual innovation more frequently experience higher spend of the NSW Government on health, So what benefits would more innovative annual growth rates – in sales, value added, or the estimated $19 billion lifetime value of businesses and regions bring to Sydney? profit, and employment. Sydney’s beaches.21

Today, using data from the Australian Bureau These benefits flow through to suburbs, Everyone does not have to be making the of Statistics, we estimate that there are about cities and even countries. More productive next big thing to secure our economic future – 138,000 businesses in Sydney who are organisations and individuals stimulate smaller, more frequent changes also add non-innovators – businesses that have not economic growth, wealth and improved up. But the better able we are to create and reported the introduction of a significant living standards. capture value overall as a city – whether it be change to their offerings, their processes, through small or incremental change across their organisation or their marketing methods the board, or big bang changes in particular in the past three years.19 For context, that’s areas – the more we will all prosper. about one in every three businesses based in Sydney – a significant proportion.

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Hot pockets: capturing the value in Create

12 ImagineSydney Create | 2017 Hot pockets: capturing the value in Create

How do Sydney’s regions perform in creating We know that innovation and capturing value? What are the strengths and weaknesses of each region? Beyond invention, is essential to Sydney’s how good are we at finding and implementing continued success. But new ideas?

unlocking its potential may To support and inform the debate, we have be simpler than we perceive developed the Create Heat Map. By bringing together a range of quantitative data sources, it to be. Innovation is all and the best of Deloitte and industry, economic around us, and everyone and strategy capabilities, we hope to provide concrete evidence on innovation activity in can play a part in its story. Sydney’s regions. Our approach is designed to evolve and improve over time to help Sydney’s individuals, businesses and government think about innovation at a more granular level.

13 ImagineSydney Create | 2017 Hot pockets: capturing the value in Create

The Create Heat Map

The Create Heat Map uses a range of indicators to We do this because activity in absolute terms It uses data from a range of publicly measure the innovative performance of regions is driven mostly by employment. It stands to available and bespoke datasets, including in Greater Sydney. Specifically, it draws on our reason that more people working in an area from the Australian Bureau of Statistics, Create Heat Index, which seeks to illustrate the generates more activity. As such, absolute the Federal Department of Industry, innovation outputs (product, process, marketing measures of activity could disguise high- Census, and IP Australia. and organisational innovations) generated by performing regions, which may not show up each region, and the innovation inputs (like just by virtue of having a relatively smaller Further detail on how we constructed human capital, local institutions, collaboration number of workers. the Create Heat Index is available here. and investments) that support it. Our work is founded on the National Innovation It’s important to note that we’ve standardised Map, compiled by the Office of the Chief our Create Heat Index by regional employment. Economist, as well as the OECD’s Guidelines This means the Index is not a measure of for Collecting and Interpreting Innovation Data. the absolute amount of activity in an area. It builds on both of these sources by: Rather, it should be interpreted as how much ·· Adding a layer of geographic granularity innovative activity there is per employee. ·· Including more indicators

·· Indexing and compiling the indicators into a single measure.

14 ImagineSydney Create | 2017 Hot pockets: capturing the value in Create

Bilpin – Colo – St Albans

Galston – Lauderdale

Richmond – Clarendon

Dural – Kenthurst – Wisemans Ferry Blue Mountains – North Windsor – Bligh Park

Newport – Bilgola Terrey Hills – Duffys Forest

Glenhaven Wahroonga – Warrawee Narrabeen – Collaroy Frenchs Forest – Belrose Blackheath – Megalong Valley Emu Plains – Leonay Doonside – Woodcroft

North Rocks Macquarie Park – Marsfield

St Clair Chatswood (West) – Lane Cove North Willoughby – Castlecove – Northbridge Ermington – Rydalmere Manly – Fairlight Parramatta – Rosehill North Sydney – Lavender Bay Horsley Park – Kemps Creek Homebush Bay – Silverwater Balmain Sydney – Haymarket – The Rocks Burwood – Croydon Double Bay – Bellevue Hill Cabramatta – Liverpool Chullora Erskineville – Alexandria Warragamba – Silverdale Coogee – Clovelly Arncliffe – Bardwell Valley Botany Padstow Blue Mountains – South Cobbitty – Leppington Kogarah Malabar – La Perouse – Chifley Ingleburn – Denham Court

Cronulla – Kurnell – Bundeena

Miranda – Yowie Bay Legend: innovation performance rank The Oaks – Oakdale Campbelltown – Woodbine 1 – 20

21 – 60 Heathcote – Waterfall 61 – 100

101 – 200

Picton – Tahmoor – Buxton Douglas Park – Appin 201 – 250

> 250

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The Create Heat Map: in focus North-west

Asquith – Mount Colah

Glenhaven

Wahroonga – Warrawee

Baulkham Hills (West) – Bella Vista

West Pennant Hills Pymble

North Rocks

Macquarie Park – Marsfield Lindfield – Roseville

Oatlands – Dundas Valley North Ryde – East Ryde

Ermington – Rydalmere Chatswood (West) – Lane Cove North Legend: innovation Girraween – Westmead Lane Cove – Greenwich performance rank Parramatta – Rosehill 1 – 20

Homebush Bay – Silverwater 21 – 60

61 – 100 Guildford – South Granville Concord – Mortlake – Cabarita 101 – 200 201 – 250

> 250

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The Create Heat Map: in focus North-east

Frenchs Forest – Belrose

Beacon Hill – Narraweena

St Leonards – Naremburn

Forestville – Killarney Heights

Freshwater – Brookvale

Willoughby – Castle Cove – Northbridge Macquarie Park – Marsfield

Balgowlah – Clontarf – Seaforth Chatswood (West) – Lane Cove North

Legend: innovation

St Leonards – Naremburn performance rank Mosman 1 – 20

21 – 60

North Sydney – Lavender Bay Neutral Bay – Kirribilli 61 – 100

101 – 200

201 – 250

> 250

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The Create Heat Map: in focus South-west

Homebush Bay – Silverwater

Homebush

Haberfield – Summer Hill Chester Hill – Sefton

Chullora Croydon Park – Enfield

Bass Hill – Georges Hall Greenacre – Mount Lewis Marrickville

Canterbury (South) – Campsie

Condell Park

Roselands Arncliffe – Bardwell Valley

Panania – Milperra – Picnic Point Narwee – Beverly Hills Legend: innovation Bexley Padstow performance rank

Monterey – Brighton-Le-Sands – Kyeemagh 1 – 20 21 – 60 Mortdale – Penshurst 61 – 100

South Hurstville – Blakehurst 101 – 200

201 – 250

> 250

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The Create Heat Map: in focus South-east

Sydney – Haymarket – The Rocks

Darlinghurst Glebe – Forest Lodge

Double Bay – Bellevue Hill

Redfern – Chippendale Petersham – Stanmore Bondi – Tamarama – Bronte

Waterloo – Beaconsfield Erskineville – Alexandria

Coogee – Clovelly Kensington – Kingsford

Kingsgrove (North) – Earlwood Mascot – Eastlakes

Arncliffe – Bardwell Valley Legend: innovation performance rank Maroubra Botany 1 – 20 21 – 60

61 – 100

Malabar – La Perouse – Chifley 101 – 200

201 – 250

> 250

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Hot pockets: some of Sydney’s most innovative regions

As shown in the previous maps, innovation happens Potential for growth everywhere. From Sydney’s western suburbs to eastern beaches, and from the Shire to the Hills – we find Outside of the hot pockets, systematic evidence that businesses and individuals some regions of Sydney have are doing new things to create and capture value. many ingredients that may set

Clearly, Sydney’s innovative activity, when ·· North Sydney them up for future success. measured on a per employee basis, is not – Includes health institutions, technology just confined to one or two areas; every companies and professional services For example: region is contributing to our city overall. organisations. ·· Westmead – already home to one of the largest ·· Pyrmont (including Ultimo) health precincts in Australia, significant further But some areas are excelling. By analysing the – Adjacent to the Sydney CBD, investment is going in to Westmead as a key part Create Heat Index, we can identify hot pockets; Pyrmont/Ultimo has been recognised of the Greater Sydney Commission’s Draft District some of the regions that, per employee, create by the NSW Government as a knowledge Plan for West Central Sydney. The precinct has and capture the most value: and digital-creative start-up hub. a vision to transform into “an innovative, ·· Sydney CBD (including Haymarket and The area is also host to the University contemporary and integrated centre…”. The Rocks) of Technology Sydney, and a well known For more details on the Westmead redevelopment, – Home to many large institutions, including start-up co-working space. click here the NSW Government, major offices of ·· Surry Hills ·· Parramatta – the second CBD, Parramatta ranks third the Big 4 banks, the Big 4 accountancy/ – Home to a key publishing company and in Sydney in terms of the number of people working in consulting firms, as well as major property major food retailers, along with some the area. An increasing number of large organisations and infrastructure players, and global of Australia’s fastest growing start-ups. are located in Parramatta, which is also home to the supply-chain logistics companies. University of Western Sydney. With Western Sydney’s ·· Macquarie Park (including Marsfield and continued growth, Parramatta has many of the North Ryde) ingredients for success. – Includes institutions such as the Macquarie University Hospital, Macquarie University and various technology firms.

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·· Neutral Bay (including Kirribilli) ·· Rydalmere and Homebush Bay – Home to engineering companies, (including Ermington) as well as a range of professional – Near the Parramatta CBD, Rydalmere is (Not) the usual suspects services and technology businesses, home to the Western Sydney University’s including innovative digital southern campus, leading international consulting and internet-of-things electronics and systems groups and fire Some of the best-performing regions are as companies, as well as cloud- safety equipment manufacturers, while we’d expect – Sydney CBD, Macquarie Park and based construction tender and Homebush includes logistics leaders, contract management organisations. the Olympic Park precinct and the North Sydney, for example, are all well acknowledged Charles Sturt University Sydney office. ·· St Leonards hubs and knowledge centres. – Home to Royal North Shore Hospital, ·· Turrella (including Wolli Creek, Arncliffe a range of supporting medical services, and Bardwell Valley) However, others – like Rydalmere and Turrella ·· Pyrmont (including Ultimo) as well as a number of advertising and – Neighbouring the Sydney International – are less obvious. Why do they feature? ·· Newtown (including Camperdown media companies. and Domestic Airports, Turrella is home and Darlington) to many logistics businesses, as well as These areas are all relatively residential ·· Surry Hills ·· Alexandria and Redfern (including other industrial activity. compared to the usual suspects. Because ·· North Sydney Erskineville and Chippendale) fewer people work in this area, the ·· Alexandria and Redfern (including – Home to major fashion retailers and It’s difficult to pinpoint one factor which innovative activity that we measure is Erskineville and Chippendale) kitchen appliance leaders makes these regions so successful. For less spread out on a per employee basis. ·· Waterloo (including Beaconsfield) – Also includes Australian Technology Park, example, Neutral Bay has the highest number So the same amount of innovation activity ·· Darlinghurst the NSW Government’s transport and of trademark applications per employee, (in absolute terms) will generate more ·· Potts Point and Woolloomooloo. logistics knowledge hub. This area hosts making it one of the best performing regions innovation per employee, and this would key media players, as well as construction on marketing innovation, but has low be reflected in the Create Heat Index. There is clear overlap between this list companies that include design houses performance on product innovation. and that presented previously. However, operating as testing grounds for new As a point of comparison, if we measure under this methodology, the level of concepts and self-initiated experimentation. Clearly, each area is unique and its innovation absolute levels of activity, we find the employment is the most significant One of the Big 4 banks is also expected performance can be the result of serendipity following regions as the most innovative: determinant of innovation activity. to move 10,000 staff to the area.22 as much as design. For example, the CBD is found to be more ·· Sydney CBD (including Haymarket and than four times more innovative than The Rocks) Macquarie Park, and more than six times ·· Macquarie Park (including Marsfield more innovative than Waterloo. and North Ryde)

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Driving innovation from the inside out

Adactin is a fast growing, award winning software testing services company based in Western Sydney. Founded with only two employees in 2011, it now employs more than 60 people, with offices in Canberra, Melbourne and now in Auckland, New Zealand.

The key to Adactin’s growth has been the Continuous improvement of its internal Sources of innovation and improvement have Adactin has also partnered with universities development of innovative software testing processes is also central to the Adactin way not only come from Adactin’s own employees in Sydney, offering training programs that technology. CEO Navneesh Garg explains: of working, as it seeks to add efficiencies to but also from clients: assist in the development and learning day-to-day activities and be innovative about opportunities for new migrants and “The way we innovate is in the way we test, the way it operates. Navneesh explains that “A client came to us and asked how we could university graduates. so much of the focus is on test automation “the other aspect of the innovation we pursue create a solution to their problem. So what and how we can speed up the way in which is more around the process side; we improve we did was create a utility for that customer, Navneesh hopes to maintain growth by we do testing. We can do smarter testing and become more efficient in the way we which then became a product line for us. driving talent to create ideas that solve instead of just doing the mundane work of work internally and deliver.” The way you solve those problems leads problems. “That’s something which helped manual testing.” to innovation.” us maintain growth and hopefully that The strength of Adactin’s growth comes can keep going for the next 3 to 5 years.” This approach allows Adactin to differentiate just as much from the people in the When the company does not have the itself from its competitors and grow: company. Human resources play a huge capability or capacity to develop a role in fostering innovation and ensuring specific product itself, Adactin partners “We were different from a lot of other that individuals, regardless of their discipline, and collaborates with others who have competitors we had, so we started innovating are constantly thinking. the expertise: early on, we started improving, improvising on the way we test and we used a lot of “We want to improve the way we do things, “When we know what we want but don’t technical tools that were available, that’s and that has led to creativity because we have that capability, we partner, we look probably bumped up our growth.” encourage people to work smarter, to create for able people who can help us, work new things if they can, to come up with new with us to develop something or give us ideas. So that’s the kind of environment we the required knowledge.” try to have within the organisation.”

22 Adactin

23 ImagineSydney Create | 2017 Hot pockets: capturing the value in Create

Creativity rising – what heats So, where is the biggest concentration of the mix workers in Sydney today? Exactly where you’d expect it – the Sydney CBD. With more than Shaping Future Cities: There are a few powerful contributors that 250,000 people working in the area in 2012, Designing Western Sydney heat up the innovation gauge, namely density, it has more than five times as many workers high-growth potential entrepreneurship, and as the next densest areas (North Sydney and collaboration. They are not intended to be an Parramatta). Other relatively dense areas One in ten Australians already live exhaustive explanation or list. Instead, they’re include Macquarie Park and Pyrmont/Ultimo, an insight into just some of the factors that as shown in Chart 1.1. in Western Sydney, and one million make innovative regions tick. more will live there by 2031. As our population centres continue to move Density west, so too will commercial opportunities. Shaping Future Cities: Designing Western Sydney, Regions with higher density (i.e. a greater Employment density will continue to increase in published by Deloitte in December 2015, is a blueprint number of people working in the area) are more the Greater Sydney Commission’s West Central for the economic transformation of Western Sydney 23 productive and specialised. This is because district, particularly as Parramatta emerges as that unites multiple stakeholder perspectives on how where there are a greater number of workers in a second CBD. But the CBD will continue to play to transform and restructure the region. It outlines the same area, there is an increased likelihood a pivotal role as the employment centre of our how best to enable people to work, live and play in the that they will overlap; the serendipitous coffee city for the foreseeable future. Western Sydney area and provides a blueprint for the shop meeting is more likely to occur where economic transformation of Western Sydney to create there are more people. This facilitates the 200,000 new jobs by 2020. exchange of information between individuals and across firms.24

24 ImagineSydney Create | 2017 Hot pockets: capturing the value in Create

Chart 1.1 Hot pockets of density

Hornsby – Waitara

Castle Hill Frenchs Forest – Belrose

Lalor Park – Kings Langley Freshwater – Brookvale Carlingford Macquarie Park – Marsfield

Chatswood (East) – Artarmon

Parramatta – Rosehill

Homebush Bay – Silverwater North Sydney – Lavender Bay Rose Bay – Vaucluse – Watsons Bay Sydney – Haymarket – The Rocks Pyrmont – Ultimo

Croydon Park Legend: indicator Bondi Junction – Waverley performance rank Liverpool Bankstown 1 – 10 Mascot – Eastlakes 11 – 20

21 – 40 Panania – Milperra – Picnic Point Malabar 41 – 50

Sans Souci – Ramsgate 51 – 60 > 60

25 ImagineSydney Create | 2017 Hot pockets: capturing the value in Create

Density can also encourage specialisation; a ·· Macquarie Park – medical technology An organisational ecosystem So where are Sydney’s tent pole tenants? concentrated number of businesses in a given – Another top performer is Macquarie Park. We use data from IBISWorld27 to identify some industry. Specialised areas indicate that the The co-location of Macquarie University Regions are supported by the businesses, of the top organisations headquartered in NSW, related economic effects are strong enough and the Macquarie University Hospital has institutions and people who work in them. as pictured in Chart 1.2. Most are located in the to attract economic activity from other areas, drawn a wide range of large international CBD – testament to the power of co-location. causing greater spillovers and linkages.25 medical technology businesses, which Large incumbents can underpin the culture A specialised region is likely to attract more collaborate and co-locate with the of a region, serving as a magnet and attracting However, when standardising for employment, workers from various locations. university and benefit from a pool of others to co-locate. Universities and TAFEs can we can see a new picture emerging. Macquarie skilled professionals and academics. be a centre of knowledge and collaboration, Park and North Ryde are home to the most tent Many of Sydney’s regions have some degree attracting high-class talent and new ideas. pole tenants per employed person; a sign of ·· Ultimo – creative digital of specialisation. For example, the NSW Gazelles – new ventures with high growth more growth to come in this area. – One of Australia’s largest hubs of digital Government has already recognised four potential – can create an exciting dynamic and creative talent is located in the area knowledge hubs in the greater Sydney area. and spur future growth. Similarly, St Leonards, North Sydney and around Ultimo, Pyrmont, Haymarket and And this specialisation can pay off in terms of Arncliffe are home to major organisations Surry Hills. The region includes a mix innovation – all four knowledge hubs (Sydney Clearly, the organisations which are already which could help to explain why these of digital media, software and design CBD, Macquarie Park, Australian Technology based in a region are a vital determinant of regions perform strongly in our index. companies, and also includes the Park and Ultimo) are recognised in our its potential to create and capture value. University of Technology Sydney. hot pockets. For example: Tent pole tenants ·· Sydney CBD – financial services Specialised precincts can be very effective At the foundation of successful regions are – There are well over 9,000 financial services at drawing specific resources. It’s important tent pole tenants – the large, well-established businesses in the CBD, making it the to remember, though, that diversity and businesses who are major employers in the most concentrated industry in the region. collaboration across industries is important area, holding up the tent. With the Big 4 banks, major insurers and to supporting overall innovative performance. Big 4 accounting firms all having a strong Beyond their own activity, tent pole tenants presence (if not a national headquarters) can create spillovers, which attract and in the CBD, this density continues to be support other businesses in the area. This renewed and reinforced. Specialisation idea is derived from the classic ‘anchor tenant’ in this area has led to more talent being hypothesis, where a large department store in attracted to the CBD for employment in a shopping centre creates demand externalities the financial services area. for other less well-known stores.26

26 ImagineSydney Create | 2017 Hot pockets: capturing the value in Create

Chart 1.2 Hot pockets of tent pole tenants

Hornsby – Waitara

Castle Hill Frenchs Forest – Belrose

Freshwater – Brookvale North Rocks Macquarie Park – Marsfield North Ryde – East Ryde

Chatswood (West) – Lane Cove North Chatswood (East) – Artarmon Greystanes – Pemulwuy Parramatta – Rosehill

North Sydney – Lavender Bay Homebush Bay – Silverwater

Sydney – Haymarket – The Rocks Fairfield East Haberfield – Summer Hill

Chullora Bondi Junction – Waverley

Liverpool Bankstown Legend: indicator Arncliffe – Bardwell Valley performance rank Panania – Milperra – Picnic Point 1 – 10 Malabar – La Perouse – Chifley 11 – 20

Sans Souci – Ramsgate 21 – 40 > 40

27 ImagineSydney Create | 2017 Hot pockets: capturing the value in Create

Chart 1.3 Hot pockets of high-growth potential businesses

Hornsby

St Ives

Castle Hill Frenchs Forest – Belrose

Pymble Freshwater – Brookvale North Rocks

North Ryde – East Ryde Manly – Fairlight

Chatswood (West) – Lane Cove North Greystanes – Pemulwuy Parramatta – Rosehill Cremorne – Cammeray North Sydney – Lavender Bay

Smithfield – Wetherill Park Rose Bay – Vaucluse – Watsons Bay Sydney – Haymarket – The Rocks Fairfield East Haberfield – Summer Hill

Chullora Bondi Junction – Waverley Liverpool – Warwick Farm

Bankstown Legend: indicator Arncliffe – Bardwell Valley performance rank Narwee – Beverly Hills 1 – 10 Panania – Milperra – Picnic Point Malabar 11 – 20

Sans Souci – Ramsgate 21 – 40 > 40

28 ImagineSydney Create | 2017 Hot pockets: capturing the value in Create

Gazelles Once we’ve standardised for employment, Universities and TAFEs Small business is well acknowledged as the we find the greatest concentration of gazelles Research institutions are a traditional pillar powerhouse of the Australian economy. And is in Surry Hills, home to some of Australia’s of the Australian innovation system. Sydney gazelles – high growth potential entrepreneurial fastest growing start-ups, along with some is home to some of the best universities in businesses – will achieve their potential through of our most successful venture capital and the world, a hotbed of new ideas for creating innovation and entrepreneurship. other facilitators. and capturing value, whether through new products, manufacturing efficiencies, Gazelles often have profitability and growth Gazelles will continue to bolster innovation optimising organisational designs or creative as their main goals, and create value through activity in their regions, as well as fuel ways of reaching new markets. their innovative strategic practices.28 And broader employment growth. Previous they can grow quicker, and larger, than most studies have shown that while high-growth Universities generate knowledge spillovers. small businesses.29 firms are rare, they have a tendency to Beyond pioneering new products, they can generate a majority of jobs.30 The challenge help to attract new knowledge resources from We identify gazelles as selected entrepreneurial for government is to ensure they have room outside the region.31 Further, they provide a businesses with an annual growth rate of to grow, and incentives to stay in Australia pool of local talent for businesses and generate over 20%, which have maintained consistent while they expand globally. ideas that can be put to use by firms.32 expansion in both employment and turnover. Chart 1.3 highlights the regions with the Sydney’s universities are spread out across the greatest concentration of high-growth region, as shown in Chart 1.4. entrepreneurship firms. Universities can perform a vital role in Successful start-ups are ultimately the product facilitating conversations between local of capital, ideas and talent. Regions which spur industry practitioners about the potential or amplify these factors will be most effective of new and exciting technologies and in nurturing local gazelles. markets. These forums often produce ideas that inform future problem-solving in workplaces and universities.29

29 ImagineSydney Create | 2017

Connection and collaboration start here

Ready to innovate and collaborate? With over 1,200 people and 850 start-ups using their space in the last five and a half years, Fishburners is Australia’s largest not-for-profit start-up hub.

“The main ingredients for innovation are what they’re working on, then suggest some mindset where they’re happy to talk. You put subsidises office costs to roughly half the things that allow people to try”, says people they should talk to, to increase their 360 people in a building that are all working on what they would normally be, which again Fishburners CEO, Murray Hurps. surface area.” scalable start-ups, and suddenly they start to contributes to generating demand that can collaborate between themselves organically, be filtered to build a high-quality population. “We have one goal which is the creation The creation of a space that maximises rather than because we’ve forced it. of new and highly scalable tech start-ups. interaction between the right people is key The connectivity of people is central to the To achieve that goal we do three things: to establishing these connections and the “Encouraging people to take that risk Fishburners process, which acts to surround The first of which is inspiring more people to chances for networking. Murray describes themselves is a massive problem, but also visitors with scalable start-ups. “The biggest develop a start-up. We hosted 592 events last the design of their physical space, as getting companies to realise that they can restriction to progress in our ecosystem is year, we do a bit of media, and expose as many attempting to “increase the touch points isolate the risk certainly, is as well. Anything the number of people who could be watching potential founders to inspiring content and between people.” For example, “there’s one that allows someone to financially take on the scalable companies and are not.” Murray people as possible. The second thing we do pathway through the building that everyone risk of starting up is a massive plus, that also mentions the changing market where, is attract and filter a high-quality population has to take – so that does help people collide allows people to begin, and anything that “niche companies that you might not find of scalable start-ups. with each other and have little impromptu pushes them harder to succeed upwards that interesting on day one traditionally, in a catch ups. There’s a kind of ‘ideas space’ would be my key focus areas.” year or two can become 10–20 million dollar “The last thing we do is connect those start- in the basement, which has whiteboards, revenue companies.” He sees the best kind ups to support. We don’t want to give advice bean bags, an event space, recording Fishburners supports start-ups by providing of output for Fishburners as the number of directly. We’d rather bring in people to give studio, coffee machine and restaurant style them with the physical infrastructure of start-ups that grow and get to a stage where advice, and also just connect people to others seating. The idea there is you want people a carefully-designed workspace and also the hub is no longer appropriate for them. who might have suggestions. So each month walking through, particularly visitors, in an connections to the opportunities needed we check in with every single start-up and ask environment where entrepreneurs are in a to further develop their company. It also

30 Fishburners

31 ImagineSydney Create | 2017 Hot pockets: capturing the value in Create

Chart 1.4 Innovative regions by count of universities and TAFEs

Pymble

Macquarie Park – Marsfield Lindfield – Roseville

Eastwood – Denistone

Chatswood (West) – Lane Cove North

Ermington – Rydalmere St Leonards

Parramatta – Rosehill Hunters Hill – Woolwich

North Sydney – Lavender Bay

Lidcombe – Regents Park Rose Bay – Vaucluse – Watsons Bay Sydney – Haymarket – The Rocks Lilyfield – Rozelle Pyrmont – Ultimo Strathfield Surry Hills Newtown – Camperdown – Darlington Legend: indicator performance rank Canterbury (South) – Campsie 1 – 10 Kensington – Kingsford 11 – 20

Sydney Airport 21 – 40 > 40

32 ImagineSydney Create | 2017 Hot pockets: capturing the value in Create

Collaboration In practice, it’s very difficult to measure that can support innovation and the collaboration. In the Create Heat Index, we use development of ideas for both attendees We’re all familiar with the idea of the garage self-reported collaboration by businesses in and the wider economy (for more detail, innovator – one or two people working in different industries; like previous reports on click here). isolation to create a new idea or business. Australia’s collaborative ecosystem, we note that, overall, Australia performs relatively To understand the frequency of conversations The reality is that most innovation does not poorly on collaboration. in Sydney, we worked with the Sydney happen in a vacuum; nor do organisations Business Chamber to conduct a survey of its commonly innovate by themselves.33 Many of But collaboration might not be so explicit. membership. We asked survey respondents the most successful examples of creating and Sometimes, just opening a conversation how many external meetings they had on capturing value come from people working can create the spark of an idea – even if it average, how far away these meetings took together, across firms, industries and sectors. doesn’t result in a continuing relationship. place, who organised the meetings and with A business funding and then commercialising A strong network can be the backbone of whom they were meeting. a product designed by a university. A small firm a collaborative one. adopting a customer relationship management This gave us, for the first time, a picture of system used by its big business client. A joint To what extent are we having these how often business leaders and staff have venture between an agricultural business and conversations? Place is, again, a key part conversations with external organisations, a food manufacturing business to sell fresh of the story. Sydney is highly dispersed, with and how this is shaped by geography. produce to an overseas market. a population of five million spread across over Of course, this is not comprehensive; for 12,300 square kilometres. Despite the role example, there were no survey respondents A firm’s capacity to innovate is strengthened that digital has played in collapsing barriers, in many regions. However, it provided us by a larger knowledge base, and the sharing it can be hard for a business in the south-east with a useful starting point. of cost and risk that results from external to be familiar with the names of regions in the collaboration.26 Bringing together diverse north-west, let alone knowing what businesses So, which regions in Sydney are the most ideas and capabilities can create value for are located there, and which of them might likely to have a conversation? everyone involved. be relevant. Businesses in areas around the CBD – like Central meeting points and business events Mosman, Pyrmont and Newtown – are most can be instrumental in starting conversations likely to have meetings inside their local region. across regions. The new International However, businesses which are further from Convention Centre Sydney, for example, is the CBD are more likely to collaborate outside seen by its CEO, Geoff Donaghy, as a space their local region.

33 ImagineSydney Create | 2017

Nourishing all the right spaces

SumoSalad’s Green Label store concept is a recent example of the company’s innovative and holistic approach, one that has earned it the coveted Australian Innovation Award as part of the Ebeltoft Retail Innovation Awards 2016.

SumoSalad’s mission is to make Australia “SumoSalad is delighted to be one of two SumoSalad is constantly researching local Given that it operates within the food healthier. Launched in 2003, it is now winners of the Australian Innovation Award and global food trends as well as customer industry, customer research is especially Australia’s largest healthy fast food for our healthy, eco-friendly and sustainable behaviour to ensure it is evolving and at the important to ensure the organisation restaurant, with 120 outlets across the ethos. It’s such a huge achievement and really forefront of consumer demand. The company continues to meet and exceed customer nation and the world. Though the business cements what Sumo stands for,” says Luke works closely with research organisations needs and wants. For a quick service has evolved significantly over the years, Baylis, CEO and co-founder. and the government on a quarterly basis. restaurant, it is not always about being the fundamental philosophy to provide Lawrence Mitchel, SumoSalad Chief Customer good – it is about being better, healthier, great tasting, good quality, and real food Another recent innovation is the store-within- Officer, describes this collaborative approach fresher, and more adventurous. to their customers remains the same. a-store retail concept, which can be seen as a fundamental ingredient to innovation: Most importantly it is about always at The Foodary by Caltex. Luke is excited to innovating, because SumoSalad sees its Innovation is a key driver of SumoSalad’s be part of The Foodary and to help change “Innovation must be shareable, by taking customer-orientated approach as its success. While remaining true to the the way people think of food bought at a bits and pieces and forming something even main driver, in that innovation ultimately company’s beliefs and core ethos, it looks service station. better – that’s what makes it contagious.” needs to provide excellent value and be to create a physical in-store experience useful to its customers. that conveys freshness and redefines the “SumoSalad and Caltex Australia complement traditional idea of fast food. With its new each other well. Now, when customers stop concept store, SumoSalad has partnered to fuel their car, they can also fuel their with leaders in the food industry to provide bodies with tasty, wholesome food.” The customers with unique offerings such as partnership enables Australians to make breakfast jars, charcoal meats, a yoghurt healthier food choices while commuting. bar and an in-store lettuce wall. It also serves local community members who don’t otherwise have access to great value, nutritious and energising foods.

34 SumoSalad

35 ImagineSydney Create | 2017

Embracing an innovation mindset

36 ImagineSydney Create | 2017 Embracing an innovation mindset

All individuals and every single organisation Developing an innovative mindset to create and It’s time to adapt our can innovate, whether in a new context or for capture new value will vary from organisation to the first time. Factors such as density, high- organisation, individual to individual. In practice, innovation mindset, growth potential entrepreneurship, and levels there are no right answers. But the pockets of because a more innovative of collaboration play a role and help some brilliance are there and the goal is to use our areas in Sydney to excel. But there are more dynamic forces to create virtuous circles of city will benefit us all. growth opportunities waiting to be realised prosperity that pay off. So how do we get there? for everyone, no matter where or who you are – and making the most of them will determine Everyone has a role to play in making Sydney the future of our city and state. flourish – individuals, business, research and government. We’re all familiar with the success Improving our overall performance requires stories of garage innovators, who achieved a concerted effort. By using our diverse great things alone. But this is only part of the capabilities and experiences we can generate story. We are most successful when we work new ideas, and help them come to life – together and treat everyone’s thinking with painting a powerful picture of what is possible. equal weight.

The first step is to change how we think about To achieve this, we need to start pulling the innovation, as individuals, businesses, and as a right levers, right now. city. To shift our perception of what innovation is, and to be better placed to embrace its benefits.

37 ImagineSydney Create | 2017 Embracing an innovation mindset

Innovation levers for business

Innovate not just invent Start a conversation

Be a fast follower to build market share Go off-site to idea friendly spaces for customer and supplier conversations to find out what they really think

Start with incremental changes to process and marketing methods Look inside for internal capability and bridge silos by starting a dialogue

Go broad and consider Adapt your changes to business models innovation Talk to people external to your industry to bring ideas from the outside mindset

Look ahead Speak with research institutions to diffuse knowledge and deepen your understanding Pursue blue-sky opportunities

Don’t wait, seek to understand future trends

38 ImagineSydney Create | 2017 Embracing an innovation mindset

Start a conversation – that’s what with diverse capabilities, experiences, and we’re talking about ideas. Networks displace hierarchies and The truth is, we can easily access the benefits are far better at facilitating flows of ideas between individuals and teams – so bridge of collaboration – if we’re more open to Many reports have identified that Australian the silos and look beyond business functions businesses and research institutions do not conversations. The knowledge economy is and levels. perform well on collaboration. For example, strong, and its resources are closer and more our small-to-medium businesses and large ·· Look up and down – there’s other weight businesses rank 24th and 29th respectively in the chain accessible than you think. on collaborating in innovation out of Your suppliers know your needs and can 31 OECD countries.13 offer an external and objective perspective There’s a larger internal knowledge capability on your industry. And your customers know within your own organisation than most people Most businesses and individuals know the value your products, and what provides value to realise, so try crossing the floor and asking for of networks. They can be a source of new ideas, them. Both can provide critical insight and the skill set you need, or sitting with another facilitate connections to new markets, and new ideas. team for a week and talking to them about their even provide key resources. Collaborating and capabilities and experience. Get off-site with ·· Look around – there’s power in facilitating connections across an ecosystem your customers and suppliers, have less formal the periphery can also be important for universities, conversations, and find out what they really Trends outside your industry can be as highlighted by Roy Green, Dean of the believe. Open a dialogue of ideas. And finally, instructive. Be imaginative and open Business School at the University of realise that research isn’t just for scientists. about how research institutions and other Technology Sydney (for more information, Go and find out what’s being explored at the organisations in your sector, or in adjacent click here). cutting edge – in your industry and outside of it. industries, could provide value. What does best practice look like in another sector? But establishing these networks – knowing who to reach out to, how to reach them, and ·· Connect the dots – there’s more than how to create a productive and collaborative one picture relationship – can seem like a challenge. Your insights and networks can add value to others. Seemingly disparate ideas can The goal is to start a conversation and come together to produce a service, solution start small: or innovation that is new and exciting. How can you diffuse the knowledge you have in ·· Look inside – there’s magic in the mix a broader context? Within any organisation, there are people

39 ImagineSydney Create | 2017 Embracing an innovation mindset

Innovate, not just invent – These incremental innovations can add ·· Iterate to innovate – no need to risk it all evolution, not just revolution up. For example, RØDE (a designer and Large changes made quickly can be disruptive manufacturer of quality microphones and and have uncertain returns. Instead, start audio equipment based in Silverwater) started with incremental change. By testing, trialling We’ve all heard of Sydney’s great inventions – with making small improvements to an and refining new ideas iteratively, you can from the first digital sampler, the Fairlight CMI, imported microphone; today, it exports over build a capacity to innovate without the to Google Maps. a million microphones annually (for more need to take big risks details, click here). But as we’ve seen, innovation is not just about ·· More than just product – broad is the invention. The Australian Bureau of Statistics new black Knowing where to innovate is just as important reported that in 2014-15, Australian businesses Some of the most disruptive and successful as knowing how to innovate. Good design were almost as likely to report introducing new innovations in our economy in recent years comes from great insight; the most successful or significantly improved operational processes have not been new products, but new innovations will solve a client and/or market need. (16%), managerial processes (17%) or marketing business models – like collaborative economy methods (17%) as they were to introduce new platforms. Think more broadly about how So how can a non-innovator start to create and goods or services (19%). you can implement new ways of capturing capture new value? And how can innovators value, whether that be through organisational keep their momentum? And not all innovation is revolutionary. Most change, improved processes or new ways innovation in Australian businesses is more ·· Keep your eyes and ears open – and your of reaching customers. incremental than dramatic. In fact, about feet fast three-quarters of introduced innovations are Things that have worked in other circumstances only new to the business itself; in contrast, only may work well for you. What’s happening in 2% of businesses think that their operational, your industry overseas? What are businesses organisational or marketing innovations are implementing in other industries? By being new to the world.34 informed and adaptable, with a strong network both locally and globally, you can be a fast follower and build market share

40 ImagineSydney Create | 2017 Embracing an innovation mindset

We are generally innovation followers, rather Look ahead – the future is trending ·· What’s possible? – get value out of the blue than innovation leaders. By adapting and Beyond what’s likely to happen, it’s also adopting ideas from elsewhere we can still Looking to the past can provide great important to expect the unexpected. Who are deliver great results. According to the Australian perspective and lessons. But the future is the key disruptors – and what would happen Innovation System report, the average gross evolving rapidly – and by looking over our if they became dominant in the industry? operating profit for new-to-business innovators shoulder, we risk being left behind. We need How could emerging technologies shape your is $297,000 – more than double the average to lift our gaze to the horizon and think competitive advantage? Thinking about the profit of non-innovators. longer-term. For example, the Commonwealth blue-sky possibilities and counterintuitive Bank of Australia has an emerging technology outcomes can uncover opportunities for Make it a habit to regularly scan and pick division, which aims to keep the bank at the you and your own business. the best bits from other industries, taking forefront of technology in the financial sector advantage where others, overseas or by identifying and experimenting with emerging elsewhere, have already done the hard technologies (for more details on innovation yards – and integrate those elements and fore-sighting at the Commonwealth Bank, Understand the megatrends shaping straight into your business. click here). our future, and you will be better placed ·· What’s likely? – don’t wait for it Think about the emerging trends in your to take the necessary steps now to be industry, and how they might affect your prepared for the next decade and beyond. business. Are customer preferences shifting? Are employees seeking more flexibility? Understanding the needs and pressure points for key stakeholders will help you be responsive

41 ImagineSydney Create | 2017 Embracing an innovation mindset

Innovation levers for government

Attract and retain to make the mix a match Identify and enable to emerge ahead

Build a location brand by establishing clear Understand where government assistance provides messaging around the best place to be for industry the best outcomes and returns – then prioritise

Evidence suggests that diversity of like-minded Get your infrastructure and planning businesses facilitates greater connectivity regulation right for nurturing innovation Adapt your Knowing your specialisations and what industries innovation Look to the factors that create today’s hot pockets are dense in employment hotspots is essential to forecast where tomorrow’s will be to providing the right connections mindset

Identify key areas where innovative activity is happening and measure with a consistent, Step aside – and take your red tape quantifiable and numerical approach

Regularly re-assess the cumulative body of regulation to help identify those that are outdated or no longer meet goals

A graduated regulatory framework balances the need for regulation with the flexibility to innovate

42 ImagineSydney Create | 2017 Embracing an innovation mindset

Identify and enable to How can government enable existing ·· Facilitate – change your settings emerge ahead innovation – and help new areas emerge? The right infrastructure and planning regulations can help innovative regions grow ·· Quantify – know your numbers more strongly and spread their knowledge – The best innovation precincts worldwide are Identify key areas where innovation activity from roads, public transport, and broadband overwhelmingly organic. Most often they are is happening – not through case studies or to public amenity, density and permits. the result of serendipity, rather than design. ad-hoc methodologies, but with a consistent Policy settings can help innovation precincts and numerical approach. What makes these to thrive by making them more attractive Government already uses a range of areas special? What is working, and is there places to live, work, play and create. important tools – from urban planning and room for further growth? design to tender processes – to set new ·· Prioritise – bang for your buck commercial areas up for success. Innovation happens everywhere – and there For example, the Federal Government’s is the potential to improve in every area. Australian Nuclear Science and Technology Understand where government assistance Organisation has recently announced its would provide the best outcomes and returns intention to develop an innovation precinct based in Lucas Heights (for more details, ·· Forecast – warm tomorrow click here). We know where today’s hot pockets are – but how about tomorrow’s? The factors that have But we need to look beyond greenfield facilitated the success of today’s hot pockets developments to what’s already happening – are a useful starting point and where more activity may emerge in the future. The NSW Government’s knowledge hub program has already identified four key innovation areas in Sydney. But our analysis shows that there are more emerging – and sometimes in unexpected places.

43 ImagineSydney Create | 2017 Embracing an innovation mindset

Attract and retain to make the ·· Complementarity is key – Co-locating mix a match businesses of the same industry is not always Turrella benefits from its proximity the solution. In some cases competitors to Sydney’s current international An agglomeration of the right people, may be less likely to work together. Instead, and domestic airports. businesses and institutions in the same evidence suggests that a diversity of like- location can support a vibrant local innovation minded businesses can facilitate greater system. Large organisations and collaborative connectivity. Could an incumbent financial The development of a new Western Sydney airport at researchers can be a magnet for others, services provider attract and support an Badgerys Creek offers significant potential for Sydney creating a virtuous circle. ecosystem of small professional services Science Park, located only three kilometres to the north. firms? How about co-locating small-scale It could become a significant epicentre for science, But it can be hard for businesses and research agribusinesses with food manufacturers and research and development. institutions to understand where they should cafés? Understanding supply chains, and locate to – and why. complementarities, will support richer and Similarly, the Bays Precinct benefits from proximity more vibrant precincts to knowledge hubs in the CBD. Further, it is slated So, how can government help precincts grow to attract key institutions and a knowledge intense ·· Build a location brand – Businesses may find by attracting and retaining the right mix of workforce. This could see areas such as Balmain and it difficult to identify and assess what happens businesses and institutions? Rozelle develop into future hot pockets. where. Establishing clear messaging around ·· Know your specialisations – Understanding the best place to be for various industries can what types of activity occur in which regions support business decision-making and attract is critical to providing the right connections. investment, particularly from interstate Start by knowing which industries and or overseas. sub-industries are relatively dense in employment hotspots

44 ImagineSydney Create | 2017 Embracing an innovation mindset

Step aside – and take your red tape The challenge is to facilitate innovation, Maintaining momentum while maintaining minimum standards and consumer protection: Regulation is important to the overall Productivity growth through innovation – functioning of our economy. Amongst ·· Graduate regulation – Critical areas of the implementation of smart ideas – is a huge other things, it helps to ensure consumers the economy that influence our economic opportunity for the future state and prosperity are protected, products are safe, and our stability (like financial services), our of Sydney, and the nation. But it requires a businesses are competitive. environment (like mining and agriculture) collaborative effort. It’s time to take a closer and our safety (like retail and manufacturing) look at what innovation means to our city, But it’s important to recognise that regulation are rightly regulated. A graduated regulatory and to rethink the way we embed it in how and compliance can also create costs, and framework balances the need for regulation we Create. that red tape can soak up valuable time and with the flexibility to enable innovation, resources.35 Rules and regulations imposed by applying stronger regulations to critical by all levels of government cost an estimated incumbents, but allowing more flexibility for $27 billion a year to administer, and a further new disruptors, which becomes stricter as $67 billion a year to comply with.36 they grow.

·· Regularly reassess – Regulations can And in some instances, regulation can penalise accumulate quickly but dissipate slowly. or even prohibit innovative activity – from new Regularly re-assessing the cumulative body business models like Uber, to new products like of regulation as it applies to a given industry digitally-delivered financial advice. can help to identify regulations that are outdated or no longer meet their desired goals.

45 ImagineSydney Create | 2017

Appendix: the Create Heat Index

The innovation detail in Composition of the Create Heat Index this edition of Deloitte’s ImagineSydney series has drawn on Deloitte’s Create Innovation outputs Innovation inputs Heat Index, our experts, and the breadth of reports Research & Human Networking & Product Process Marketing Organisational Institutions development that have been created by capital collaboration (R&D) government, industry and Patents Process Trademarks Stock of Education Universities Spending on Collaboration innovation experts over the innovation active entrepreneurs and TAFEs R&D active businesses businesses past decade. Product/service Marketing New business Please refer to www.shapingfuturecities.com.au innovation active innovation active entries Income Significant Business events businesses businesses businesses for detailed appendices. Organisational/ managerial innovation active Working businesses population

Count of gazelles

Businesses that received venture capital

46 ImagineSydney Create | 2017 Appendix: the Create Heat Index

Making use of innovation expertise The Create Heat Map Aggregation methodology

It is important to consider not just how Deloitte’s Create Heat Map is a graphical In bringing together multiple indicators to innovation occurs within a given category, representation of the Create Heat Index (CHI). develop the Create Heat Index, assigning but how ideas are created and spread across CHI was created by Deloitte Access Economics weightings to indicators is a crucial task that a broader innovation system. with expert input from the University of must be undertaken with caution. This study Technology Sydney. It considers two dimensions has looked to the OECD’s 2008 Handbook on Starting with Marshall’s economies of of innovation: outputs and inputs. Constructing Composite Indicators for potential agglomeration in the late 19th century, there methodologies to be utilised. The OECD lists is a large body of literature that discusses the Full details on the construction of seven weighting methods. This study tested importance of place in determining business the Create Heat Index are available here. two of these aggregation methodologies, success. In 1990, Michael Porter’s Competitive namely the Average Weighted Method (AWM) Advantage of Nations defined clusters as Indicators used in the analysis and the Analytical Hierarchy Method (AHP) “groups of interconnected firms, suppliers, involving a multi-criteria decision approach. related industries and specialised institutions The map is based on 18 indicators that could For the purposes of this report, the AHP in particular fields that are present in affect a region’s demonstrated performance on method was chosen. particular locations.” deriving and implementing new or substantially improved ideas, or alternatively its capacity Clusters create competitive advantage. Thus, to do the same. It also collates subjective we focus our analysis on the performance of judgement from industry and content experts regions – their ability to generate new ideas at Deloitte, based on our in-depth experience, and to implement them. judgement and market knowledge.

This approach is designed to be improved upon over time to help Sydney’s individuals, businesses and government think about innovation at a more granular level.

47 ImagineSydney Create | 2017 Appendix: the Create Heat Index

Create Heat Index A detailed breakdown

Product Process Marketing Organisational Outputs Human Capital Institutions Investment Networking Inputs Overall Product Process Marketing Organisational Human Research & Networking & Area Score innovation innovation innovation innovation Outputs capital Institutions development collaboration Inputs

North Ryde – East RydeNorth Ryde - East Ryde 100 Sydney – HaymarketSydney – The - RocksHaymarket - The Rocks100 Macquarie Park – MarsfieldMacquarie Park - Marsfield 85 North Sydney – LavenderNorth Sydney Bay - Lavender Bay 81 Pyrmont – Ultimo Pyrmont - Ultimo 76 Neutral Bay – KirribilliNeutral Bay - Kirribilli 76 Erskineville – AlexandriaErskineville - Alexandria 75 Surry Hills Surry Hills 75 Redfern – ChippendaleRedfern - Chippendale 75 St Leonards – NaremburnSt Leonards - Naremburn 72 Arncliffe – BardwellArncliffe Valley - Bardwell Valley 71 Chatswood (West) Chatswood– Lane Cove (West) North - Lane Cove70 North Darlinghurst Darlinghurst 70 Ermington – RydalmereErmington - Rydalmere 70 Chullora Chullora 69 Oatlands – DundasOatlands Valley - Dundas Valley 68 Coogee – Clovelly Coogee - Clovelly 67 Willoughby – CastleWilloughby Cove – Northbridge - Castle Cove - Northbridge67 Glebe – Forest LodgeGlebe - Forest Lodge 67 Homebush Bay – SilverwaterHomebush Bay - Silverwater 67 Waterloo – BeaconsfieldWaterloo - Beaconsfield 67 Potts Point – WoolloomoolooPotts Point - Woolloomooloo 67 Lane Cove – GreenwichLane Cove - Greenwich 66 Horsley Park – KempsHorsley Creek Park - Kemps Creek 65 Bondi – TamaramaBondi – Bronte - Tamarama - Bronte 65 Wahroonga – WarraweeWahroonga - Warrawee 64 Cremorne – CammerayCremorne - Cammeray 64 Chatswood (East) –Chatswood Artarmon (East) - Artarmon 63 Monterey – Brighton-Le-SandsMonterey - Brighton-le-Sands – Kyeemagh 63- Kyeemagh Hunters Hill – WoolwichHunters Hill - Woolwich 63 North Rocks North Rocks 63 Mosman Mosman 63 Roselands Roselands 63 Eastwood – DenistoneEastwood - Denistone 63 St Ives St Ives 62 Smithfield IndustrialSmithfield Industrial 62 Crows Nest – WavertonCrows Nest - Waverton 62 Kingsgrove (North)Kingsgrove – Earlwood (North) - Earlwood61 Botany Botany 61 Glenhaven Glenhaven 61 Double Bay – BellevueDouble Hill Bay - Bellevue Hill 61 Newport – Bilgola Newport - Bilgola 61 Concord West – NorthConcord Strathfield West - North Strathfield61 Lidcombe – RegentsLidcombe Park - Regents Park 61 Concord – MortlakeConcord – Cabarita - Mortlake - Cabarita 60 Condell Park Condell Park 60 West Ryde – MeadowbankWest Ryde - Meadowbank 60 Mascot – EastlakesMascot - Eastlakes 60 Paddington – MoorePaddington Park - Moore Park 60 Newtown – CamperdownNewtown – Darlington- Camperdown - Darlington60 Lilyfield – Rozelle Lilyfield - Rozelle 60 Box Head – MacMastersBox Head Beach - MacMasters Beach60 Haberfield – SummerHaberfield Hill - Summer Hill 59 Greenacre – MountGreenacre Lewis - Mount Lewis 59 Gordon – Killara Gordon - Killara 59 Guildford – South GranvilleGuildford - South Granville 59 Fairfield East Fairfield - East 58 Padstow Padstow 58 Pymble Pymble 58 Greystanes – PemulwuyGreystanes - Pemulwuy 58 Balmain Balmain 58 Drummoyne – RoddDrummoyne Point - Rodd Point 58 Leichhardt – AnnandaleLeichhardt - Annandale 57 Frenchs Forest – BelroseFrenchs Forest - Belrose 57 Chipping Norton - Moorebank Baulkham Hills (West) - Bella Vista Maroubra 48 Gladesville - Huntleys Point Windsor - Bligh Park Freshwater - Brookvale Manly - Fairlight West Pennant Hills Rose Bay - Vaucluse - Watsons Bay Ingleburn - Denham Court Chester Hill - Sefton Punchbowl Balgowlah - Clontarf - Seaforth Homebush Calga - Kulnura Banksmeadow Lalor Park - Kings Langley Avalon - Palm Beach Toongabbie - Constitution Hill Baulkham Hills (East) Minto - St Andrews Rooty Hill - Minchinbury Kogarah Bay - Carlton - Allawah Bondi Beach - North Bondi Narrabeen - Collaroy Sydenham - Tempe - St Peters Epping - North Epping Prospect Reservoir Northmead Marrickville Dover Heights Peakhurst - Lugarno Woollahra Auburn Kogarah Warriewood - Mona Vale Girraween - Westmead Turramurra Five Dock - Abbotsford Cromer Lindfield - Roseville Glendenning Dean Park Normanhurst - Thornleigh - Westleigh Blue Mountains - North Wamberal - Forresters Beach Winston Hills Hornsby - Waitara Wetherill Park Industrial Smithfield - Wetherill Park Asquith - Mount Colah Lakemba - Wiley Park Petersham - Stanmore Casula Cronulla - Kurnell - Bundeena Kingsgrove (South) - Bardwell Park Bayview - Elanora Heights Ryde - Putney Beacon Hill - Narraweena Jilliby - Yarramalong Riverwood Caringbah - Lilli Pilli Blackheath - Megalong Valley Pagewood - Hillsdale - Daceyville Gymea - Grays Point Saratoga - Davistown Chittaway Bay - Tumbi Umbi Sylvania - Taren Point Sans Souci - Ramsgate North Parramatta Narwee - Beverly Hills Bexley Tuggerah - Kangy Angy Prestons - Lurnea Terrigal - North Avoca Blacktown (East) - Kings Park Yennora Industrial Miranda - Yowie Bay Kensington - Kingsford Niagara Park - Lisarow Cabramatta West - Mount Pritchard Doonside - Woodcroft Cherrybrook Avoca Beach - Copacabana Warragamba - Silverdale Canterbury (South) - Campsie Kellyville Croydon Park - Enfield Carlingford Toukley - Norah Head Centennial Park Point Clare - Koolewong Yagoona - Birrong Oatley - Hurstville Grove Erskine Park Manly Vale - Allambie Heights Edensor Park Macquarie Fields - Glenfield Rouse Hill - Beaumont Hills Illawong - Alfords Point Oyster Bay - Como - Jannali St Marys - Colyton Terrey Hills - Duffys Forest Seven Hills - Toongabbie Bankstown Forestville - Killarney Heights Belmore - Belfield Guildford West - Merrylands West Bossley Park - Abbotsbury Strathfield Douglas Park - Appin Budgewoi - Buff Point - Halekulani Hoxton Park - Horningsea Park Elderslie - Harrington Park Liverpool - Warwick Farm Emu Plains - Leonay Berowra - Brooklyn - Cowan Bateau Bay - Killarney Vale Randwick Parramatta - Rosehill Dural - Kenthurst - Wisemans Ferry Pennant Hills - Cheltenham Campbelltown - Woodbine Hurstville Mortdale - Penshurst Dee Why - North Curl Curl Glenwood Katoomba - Leura Lawson - Hazelbrook - Linden Sutherland - Kirrawee Merrylands - Holroyd Kurrajong Heights - Ebenezer Rockdale - Banksia Picton - Tahmoor - Buxton Ashfield Galston - Laughtondale Wyoming Jamisontown - South Penrith Blacktown (South) Dulwich Hill - Lewisham Badgerys Creek - Greendale Bargo Cabramatta - Lansvale Malabar - La Perouse - Chifley Erina - Green Point Castle Hill Greenfield Park - Prairiewood Pitt Town - McGraths Hill Bilpin - Colo - St Albans The Oaks - Oakdale Panania - Milperra - Picnic Point Woy Woy - Blackwall Leumeah - Minto Heights Heathcote - Waterfall Blacktown (North) - Marayong Penrith Warnervale - Wadalba Gosford - Springfield Lake Munmorah - Mannering Park Parklea - Kellyville Ridge Umina - Booker Bay - Patonga Engadine - Loftus Camden - Ellis Lane Burwood - Croydon Menai - Lucas Heights - Woronora Bondi Junction - Waverly Gorokan - Kanwal - Charmhaven Mount Annan - Currans Hill Riverstone - Marsden Park Bass Hill - Georges Hall Fairfield Canterbury (North) - Ashbury Kingswood - Werrington Summerland Point - Gwandalan Quakers Hill - Acacia Gardens Granville - Clyde Mount Druitt - Whalan Green Valley - Cecil Hills St Clair Ourimbah - Fountaindale Wentworth Falls Castlereagh - Cranebrook Revesby Fairfield - West The Entrance Kincumber - Picketts Valley Cobbitty - Leppington South Hurstville - Blakehurst Canley Vale - Canley Heights Cambridge Park Springwood - Winmalee Blue Haven - San Remo Port Botany Industrial Rosemeadow - Glen Alpine Blue Mountains - South Glenmore Park - Regentville Blaxland - Warrimoo - Lapstone Richmond - Clarendon Hassall Grove - Plumpton Wyong Bonnyrigg Heights - Bonnyrigg Mulgoa - Luddenham - Orchard Hills Ashcroft - Busby - Miller Kariong Lethbridge Park - Tregear Yarramundi - Londonderry Narara Claymore - Eagle Vale - Raby St Johns Park - Wakeley Holsworthy - Wattle Grove Bradbury - Wedderburn Sydney Airport Bidwill - Hebersham - Emerton Royal National Park Rookwood Cemetery Holsworthy Military Area Product Process Marketing Organisational Outputs Human Capital Institutions Investment Networking Inputs

North Ryde - East Ryde Sydney - Haymarket - The Rocks Macquarie Park - Marsfield North Sydney - Lavender Bay Pyrmont - Ultimo Neutral Bay - Kirribilli Erskineville - Alexandria Surry Hills Redfern - Chippendale St Leonards - Naremburn Arncliffe - Bardwell Valley Chatswood (West) - Lane Cove North Darlinghurst Ermington - Rydalmere Chullora Oatlands - Dundas Valley Coogee - Clovelly Willoughby - Castle Cove - Northbridge Glebe - Forest Lodge Homebush Bay - Silverwater Waterloo - Beaconsfield Potts Point - Woolloomooloo Lane Cove - Greenwich Horsley Park - Kemps Creek Bondi - Tamarama - Bronte Wahroonga - Warrawee Cremorne - Cammeray Chatswood (East) - Artarmon Monterey - Brighton-le-Sands - Kyeemagh Hunters Hill - Woolwich North Rocks Mosman Roselands Eastwood - Denistone St Ives Smithfield Industrial Crows Nest - Waverton Kingsgrove (North) - Earlwood Botany Glenhaven Double Bay - Bellevue Hill Newport - Bilgola Concord West - North Strathfield Lidcombe - Regents Park Concord - Mortlake - Cabarita Condell Park West Ryde - Meadowbank Mascot - Eastlakes Paddington - Moore Park Newtown - Camperdown - Darlington Lilyfield - Rozelle Box Head - MacMasters Beach Haberfield - Summer Hill Greenacre - Mount Lewis Gordon - Killara Guildford - South Granville Fairfield - East ImagineSydney PadstowCreate | 2017 Appendix: the Create Heat Index Pymble Greystanes - Pemulwuy Balmain Drummoyne - Rodd Point Overall Product Process Marketing Organisational Human Research & Networking & Area Leichhardt - Annandale Score innovation innovation innovation innovation Outputs capital Institutions development collaboration Inputs Frenchs Forest - Belrose Chipping Norton – ChippingMoorebank Norton - Moorebank57 Baulkham Hills (West)Baulkham – Bella Hills Vista (West) - Bella Vista57 Maroubra Maroubra 57 Gladesville – HuntleysGladesville Point - Huntleys Point 57 Windsor – Bligh ParkWindsor - Bligh Park 57 Freshwater – BrookvaleFreshwater - Brookvale 57 Manly – Fairlight Manly - Fairlight 56 West Pennant HillsWest Pennant Hills 56 Rose Bay – VaucluseRose – Watsons Bay - Vaucluse Bay - Watsons56 Bay Ingleburn – DenhamIngleburn Court - Denham Court 55 Chester Hill – SeftonChester Hill - Sefton 55 Punchbowl Punchbowl 55 Balgowlah – ClontarfBalgowlah – Seaforth - Clontarf - Seaforth55 Homebush Homebush 54 Calga – Kulnura Calga - Kulnura 54 Banksmeadow Banksmeadow 54 Lalor Park – Kings LangleyLalor Park - Kings Langley 54 Avalon – Palm BeachAvalon - Palm Beach 54 Toongabbie – ConstitutionToongabbie Hill - Constitution Hill54 Baulkham Hills (East)Baulkham Hills (East) 54 Minto – St AndrewsMinto - St Andrews 54 Rooty Hill – MinchinburyRooty Hill - Minchinbury 54 Kogarah Bay – CarltonKogarah – Allawah Bay - Carlton - Allawah53 Bondi Beach – NorthBondi Bondi Beach - North Bondi 53 Narrabeen – CollaroyNarrabeen - Collaroy 53 Sydenham – TempeSydenham – St Peters - Tempe - St Peters53 Epping – North EppingEpping - North Epping 53 Prospect ReservoirProspect Reservoir 52 Northmead Northmead 52 Marrickville Marrickville 52 Dover Heights Dover Heights 52 Peakhurst – LugarnoPeakhurst - Lugarno 52 Woollahra Woollahra 52 Auburn Auburn 52 Kogarah Kogarah 52 Warriewood – MonaWarriewood Vale - Mona Vale 52 Girraween – WestmeadGirraween - Westmead 51 Turramurra Turramurra 51 Five Dock – AbbotsfordFive Dock - Abbotsford 51 Cromer Cromer 51 Lindfield – RosevilleLindfield - Roseville 51 Glendenning DeanGlendenning Park Dean Park 51 Normanhurst – ThornleighNormanhurst – Westleigh - Thornleigh - Westleigh51 Blue Mountains – NorthBlue Mountains - North 51 Wamberal – ForrestersWamberal Beach - Forresters Beach 50 Winston Hills Winston Hills 50 Hornsby – WaitaraHornsby - Waitara 50 Wetherill Park IndustrialWetherill Park Industrial 50 Smithfield – WetherillSmithfield Park - Wetherill Park 50 Asquith – Mount ColahAsquith - Mount Colah 50 Lakemba – Wiley ParkLakemba - Wiley Park 50 Petersham – StanmorePetersham - Stanmore 50 Casula Casula 50 Cronulla – Kurnell –Cronulla Bundeena - Kurnell - Bundeena 50 Kingsgrove (South)Kingsgrove – Bardwell (South) Park - Bardwell Park50 Bayview – Elanora HeightsBayview - Elanora Heights 49 Ryde – Putney Ryde - Putney 49 Beacon Hill – NarraweenaBeacon Hill - Narraweena 49 Jilliby – YarramalongJilliby - Yarramalong 49 Riverwood Riverwood 49 Caringbah – Lilli PilliCaringbah - Lilli Pilli 49 Blackheath – MegalongBlackheath Valley - Megalong Valley 49 Pagewood – HillsdalePagewood – Daceyville - Hillsdale - Daceyville48 Gymea – Grays PointGymea - Grays Point 48 Saratoga – DavistownSaratoga - Davistown 48 Chittaway Bay – TumbiChittaway Umbi Bay - Tumbi Umbi 48 Sylvania – Taren PointSylvania - Taren Point 48 Sans Souci – RamsgateSans Souci - Ramsgate 48 North Parramatta North Parramatta 48 Narwee – Beverly HillsNarwee - Beverly Hills 48 Bexley Bexley 48 Tuggerah - Kangy Angy Prestons - Lurnea Terrigal - North Avoca Blacktown (East) - Kings Park 49 Yennora Industrial Miranda - Yowie Bay Kensington - Kingsford Niagara Park - Lisarow Cabramatta West - Mount Pritchard Doonside - Woodcroft Cherrybrook Avoca Beach - Copacabana Warragamba - Silverdale Canterbury (South) - Campsie Kellyville Croydon Park - Enfield Carlingford Toukley - Norah Head Centennial Park Point Clare - Koolewong Yagoona - Birrong Oatley - Hurstville Grove Erskine Park Manly Vale - Allambie Heights Edensor Park Macquarie Fields - Glenfield Rouse Hill - Beaumont Hills Illawong - Alfords Point Oyster Bay - Como - Jannali St Marys - Colyton Terrey Hills - Duffys Forest Seven Hills - Toongabbie Bankstown Forestville - Killarney Heights Belmore - Belfield Guildford West - Merrylands West Bossley Park - Abbotsbury Strathfield Douglas Park - Appin Budgewoi - Buff Point - Halekulani Hoxton Park - Horningsea Park Elderslie - Harrington Park Liverpool - Warwick Farm Emu Plains - Leonay Berowra - Brooklyn - Cowan Bateau Bay - Killarney Vale Randwick Parramatta - Rosehill Dural - Kenthurst - Wisemans Ferry Pennant Hills - Cheltenham Campbelltown - Woodbine Hurstville Mortdale - Penshurst Dee Why - North Curl Curl Glenwood Katoomba - Leura Lawson - Hazelbrook - Linden Sutherland - Kirrawee Merrylands - Holroyd Kurrajong Heights - Ebenezer Rockdale - Banksia Picton - Tahmoor - Buxton Ashfield Galston - Laughtondale Wyoming Jamisontown - South Penrith Blacktown (South) Dulwich Hill - Lewisham Badgerys Creek - Greendale Bargo Cabramatta - Lansvale Malabar - La Perouse - Chifley Erina - Green Point Castle Hill Greenfield Park - Prairiewood Pitt Town - McGraths Hill Bilpin - Colo - St Albans The Oaks - Oakdale Panania - Milperra - Picnic Point Woy Woy - Blackwall Leumeah - Minto Heights Heathcote - Waterfall Blacktown (North) - Marayong Penrith Warnervale - Wadalba Gosford - Springfield Lake Munmorah - Mannering Park Parklea - Kellyville Ridge Umina - Booker Bay - Patonga Engadine - Loftus Camden - Ellis Lane Burwood - Croydon Menai - Lucas Heights - Woronora Bondi Junction - Waverly Gorokan - Kanwal - Charmhaven Mount Annan - Currans Hill Riverstone - Marsden Park Bass Hill - Georges Hall Fairfield Canterbury (North) - Ashbury Kingswood - Werrington Summerland Point - Gwandalan Quakers Hill - Acacia Gardens Granville - Clyde Mount Druitt - Whalan Green Valley - Cecil Hills St Clair Ourimbah - Fountaindale Wentworth Falls Castlereagh - Cranebrook Revesby Fairfield - West The Entrance Kincumber - Picketts Valley Cobbitty - Leppington South Hurstville - Blakehurst Canley Vale - Canley Heights Cambridge Park Springwood - Winmalee Blue Haven - San Remo Port Botany Industrial Rosemeadow - Glen Alpine Blue Mountains - South Glenmore Park - Regentville Blaxland - Warrimoo - Lapstone Richmond - Clarendon Hassall Grove - Plumpton Wyong Bonnyrigg Heights - Bonnyrigg Mulgoa - Luddenham - Orchard Hills Ashcroft - Busby - Miller Kariong Lethbridge Park - Tregear Yarramundi - Londonderry Narara Claymore - Eagle Vale - Raby St Johns Park - Wakeley Holsworthy - Wattle Grove Bradbury - Wedderburn Sydney Airport Bidwill - Hebersham - Emerton Royal National Park Rookwood Cemetery Holsworthy Military Area Product Process Marketing Organisational Outputs Human Capital Institutions Investment Networking Inputs

North Ryde - East Ryde Sydney - Haymarket - The Rocks Macquarie Park - Marsfield North Sydney - Lavender Bay Pyrmont - Ultimo Neutral Bay - Kirribilli Erskineville - Alexandria Surry Hills Redfern - Chippendale St Leonards - Naremburn Arncliffe - Bardwell Valley Chatswood (West) - Lane Cove North Darlinghurst Ermington - Rydalmere Chullora Oatlands - Dundas Valley Coogee - Clovelly Willoughby - Castle Cove - Northbridge Glebe - Forest Lodge Homebush Bay - Silverwater Waterloo - Beaconsfield Potts Point - Woolloomooloo Lane Cove - Greenwich Horsley Park - Kemps Creek Bondi - Tamarama - Bronte Wahroonga - Warrawee Cremorne - Cammeray Chatswood (East) - Artarmon Monterey - Brighton-le-Sands - Kyeemagh Hunters Hill - Woolwich North Rocks Mosman Roselands Eastwood - Denistone St Ives Smithfield Industrial Crows Nest - Waverton Kingsgrove (North) - Earlwood Botany Glenhaven Double Bay - Bellevue Hill Newport - Bilgola Concord West - North Strathfield Lidcombe - Regents Park Concord - Mortlake - Cabarita Condell Park West Ryde - Meadowbank Mascot - Eastlakes Paddington - Moore Park Newtown - Camperdown - Darlington Lilyfield - Rozelle Box Head - MacMasters Beach Haberfield - Summer Hill Greenacre - Mount Lewis Gordon - Killara Guildford - South Granville Fairfield - East Padstow Pymble Greystanes - Pemulwuy Balmain Drummoyne - Rodd Point Leichhardt - Annandale Frenchs Forest - Belrose Chipping Norton - Moorebank Baulkham Hills (West) - Bella Vista Maroubra Gladesville - Huntleys Point Windsor - Bligh Park Freshwater - Brookvale Manly - Fairlight West Pennant Hills Rose Bay - Vaucluse - Watsons Bay Ingleburn - Denham Court Chester Hill - Sefton Punchbowl Balgowlah - Clontarf - Seaforth Homebush Calga - Kulnura Banksmeadow Lalor Park - Kings Langley Avalon - Palm Beach Toongabbie - Constitution Hill Baulkham Hills (East) Minto - St Andrews Rooty Hill - Minchinbury Kogarah Bay - Carlton - Allawah Bondi Beach - North Bondi Narrabeen - Collaroy Sydenham - Tempe - St Peters Epping - North Epping Prospect Reservoir Northmead Marrickville Dover Heights Peakhurst - Lugarno Woollahra Auburn Kogarah Warriewood - Mona Vale Girraween - Westmead Turramurra Five Dock - Abbotsford Cromer Lindfield - Roseville Glendenning Dean Park Normanhurst - Thornleigh - Westleigh Blue Mountains - North Wamberal - Forresters Beach Winston Hills Hornsby - Waitara Wetherill Park Industrial Smithfield - Wetherill Park Asquith - Mount Colah Lakemba - Wiley Park Petersham - Stanmore Casula Cronulla - Kurnell - Bundeena Kingsgrove (South) - Bardwell Park Bayview - Elanora Heights Ryde - Putney Beacon Hill - Narraweena Jilliby - Yarramalong Riverwood Caringbah - Lilli Pilli Blackheath - Megalong Valley Pagewood - Hillsdale - Daceyville Gymea - Grays Point ImagineSydney SaratogaCreate - Davistown | 2017 Appendix: the Create Heat Index Chittaway Bay - Tumbi Umbi Sylvania - Taren Point Sans Souci - Ramsgate North Parramatta Overall Product Process Marketing Organisational Human Research & Networking & Area Narwee - Beverly Hills Score innovation innovation innovation innovation Outputs capital Institutions development collaboration Inputs Bexley Tuggerah – Kangy AngyTuggerah - Kangy Angy 47 Prestons – Lurnea Prestons - Lurnea 47 Terrigal – North AvocaTerrigal - North Avoca 47 Blacktown (East) – KingsBlacktown Park (East) - Kings Park 47 Yennora IndustrialYennora Industrial 47 Miranda – Yowie BayMiranda - Yowie Bay 47 Kensington – KingsfordKensington - Kingsford 47 Niagara Park – LisarowNiagara Park - Lisarow 47 Cabramatta West –Cabramatta Mount Pritchard West - Mount Pritchard47 Doonside – WoodcroftDoonside - Woodcroft 47 Cherrybrook Cherrybrook 47 Avoca Beach – CopacabanaAvoca Beach - Copacabana 47 Warragamba – SilverdaleWarragamba - Silverdale 47 Canterbury (South)Canterbury – Campsie (South) - Campsie 47 Kellyville Kellyville 47 Croydon Park – EnfieldCroydon Park - Enfield 47 Carlingford Carlingford 47 Toukley – Norah HeadToukley - Norah Head 46 Centennial Park Centennial Park 46 Point Clare – KoolewongPoint Clare - Koolewong 46 Yagoona – BirrongYagoona - Birrong 46 Oatley – Hurstville GroveOatley - Hurstville Grove 46 Erskine Park Erskine Park 46 Manly Vale – AllambieManly Heights Vale - Allambie Heights 46 Edensor Park Edensor Park 46 Macquarie Fields – MacquarieGlenfield Fields - Glenfield 46 Rouse Hill – BeaumontRouse Hills Hill - Beaumont Hills 46 Illawong – Alfords PointIllawong - Alfords Point 46 Oyster Bay – ComoOyster – Jannali Bay - Como - Jannali 46 St Marys – ColytonSt Marys - Colyton 45 Terrey Hills – DuffysTerrey Forest Hills - Duffys Forest 45 Seven Hills – ToongabbieSeven Hills - Toongabbie 45 Bankstown Bankstown 45 Forestville – KillarneyForestville Heights - Killarney Heights 45 Belmore – Belfield Belmore - Belfield 45 Guildford West – MerrylandsGuildford West West - Merrylands West45 Bossley Park – AbbotsburyBossley Park - Abbotsbury 45 Strathfield Strathfield 45 Douglas Park – AppinDouglas Park - Appin 45 Budgewoi – Buff PointBudgewoi – Halekulani - Buff Point - Halekulani45 Hoxton Park – HorningseaHoxton Park Park - Horningsea Park45 Elderslie – HarringtonElderslie Park - Harrington Park 45 Liverpool – WarwickLiverpool Farm - Warwick Farm 45 Emu Plains – LeonayEmu Plains - Leonay 45 Berowra – BrooklynBerowra – Cowan - Brooklyn - Cowan 45 Bateau Bay – KillarneyBateau Vale Bay - Killarney Vale 44 Randwick Randwick 44 Parramatta – RosehillParramatta - Rosehill 44 Dural – Kenthurst –Dural Wisemans - Kenthurst Ferry - Wisemans 44Ferry Pennant Hills – CheltenhamPennant Hills - Cheltenham 44 Campbelltown – WoodbineCampbelltown - Woodbine 44 Hurstville Hurstville 44 Mortdale – PenshurstMortdale - Penshurst 44 Dee Why – North CurlDee Curl Why - North Curl Curl 44 Glenwood Glenwood 44 Katoomba – LeuraKatoomba - Leura 44 Lawson – HazelbrookLawson – Linden - Hazelbrook - Linden 44 Sutherland – KirraweeSutherland - Kirrawee 43 Merrylands – HolroydMerrylands - Holroyd 43 Kurrajong Heights –Kurrajong Ebenezer Heights - Ebenezer 43 Rockdale – BanksiaRockdale - Banksia 43 Picton – Tahmoor –Picton Buxton - Tahmoor - Buxton 43 Ashfield Ashfield 43 Galston – LaughtondaleGalston - Laughtondale 43 Wyoming Wyoming 43 Jamisontown – SouthJamisontown Penrith - South Penrith 43 Blacktown (South) Blacktown (South) 43 Dulwich Hill – LewishamDulwich Hill - Lewisham 43 Badgerys Creek – GreendaleBadgerys Creek - Greendale 43 Bargo Bargo 43 Cabramatta – LansvaleCabramatta - Lansvale 43 Malabar – La PerouseMalabar – Chifley - La Perouse - Chifley43 Erina - Green Point Castle Hill Greenfield Park - Prairiewood 50 Pitt Town - McGraths Hill Bilpin - Colo - St Albans The Oaks - Oakdale Panania - Milperra - Picnic Point Woy Woy - Blackwall Leumeah - Minto Heights Heathcote - Waterfall Blacktown (North) - Marayong Penrith Warnervale - Wadalba Gosford - Springfield Lake Munmorah - Mannering Park Parklea - Kellyville Ridge Umina - Booker Bay - Patonga Engadine - Loftus Camden - Ellis Lane Burwood - Croydon Menai - Lucas Heights - Woronora Bondi Junction - Waverly Gorokan - Kanwal - Charmhaven Mount Annan - Currans Hill Riverstone - Marsden Park Bass Hill - Georges Hall Fairfield Canterbury (North) - Ashbury Kingswood - Werrington Summerland Point - Gwandalan Quakers Hill - Acacia Gardens Granville - Clyde Mount Druitt - Whalan Green Valley - Cecil Hills St Clair Ourimbah - Fountaindale Wentworth Falls Castlereagh - Cranebrook Revesby Fairfield - West The Entrance Kincumber - Picketts Valley Cobbitty - Leppington South Hurstville - Blakehurst Canley Vale - Canley Heights Cambridge Park Springwood - Winmalee Blue Haven - San Remo Port Botany Industrial Rosemeadow - Glen Alpine Blue Mountains - South Glenmore Park - Regentville Blaxland - Warrimoo - Lapstone Richmond - Clarendon Hassall Grove - Plumpton Wyong Bonnyrigg Heights - Bonnyrigg Mulgoa - Luddenham - Orchard Hills Ashcroft - Busby - Miller Kariong Lethbridge Park - Tregear Yarramundi - Londonderry Narara Claymore - Eagle Vale - Raby St Johns Park - Wakeley Holsworthy - Wattle Grove Bradbury - Wedderburn Sydney Airport Bidwill - Hebersham - Emerton Royal National Park Rookwood Cemetery Holsworthy Military Area Product Process Marketing Organisational Outputs Human Capital Institutions Investment Networking Inputs

North Ryde - East Ryde Sydney - Haymarket - The Rocks Macquarie Park - Marsfield North Sydney - Lavender Bay Pyrmont - Ultimo Neutral Bay - Kirribilli Erskineville - Alexandria Surry Hills Redfern - Chippendale St Leonards - Naremburn Arncliffe - Bardwell Valley Chatswood (West) - Lane Cove North Darlinghurst Ermington - Rydalmere Chullora Oatlands - Dundas Valley Coogee - Clovelly Willoughby - Castle Cove - Northbridge Glebe - Forest Lodge Homebush Bay - Silverwater Waterloo - Beaconsfield Potts Point - Woolloomooloo Lane Cove - Greenwich Horsley Park - Kemps Creek Bondi - Tamarama - Bronte Wahroonga - Warrawee Cremorne - Cammeray Chatswood (East) - Artarmon Monterey - Brighton-le-Sands - Kyeemagh Hunters Hill - Woolwich North Rocks Mosman Roselands Eastwood - Denistone St Ives Smithfield Industrial Crows Nest - Waverton Kingsgrove (North) - Earlwood Botany Glenhaven Double Bay - Bellevue Hill Newport - Bilgola Concord West - North Strathfield Lidcombe - Regents Park Concord - Mortlake - Cabarita Condell Park West Ryde - Meadowbank Mascot - Eastlakes Paddington - Moore Park Newtown - Camperdown - Darlington Lilyfield - Rozelle Box Head - MacMasters Beach Haberfield - Summer Hill Greenacre - Mount Lewis Gordon - Killara Guildford - South Granville Fairfield - East Padstow Pymble Greystanes - Pemulwuy Balmain Drummoyne - Rodd Point Leichhardt - Annandale Frenchs Forest - Belrose Chipping Norton - Moorebank Baulkham Hills (West) - Bella Vista Maroubra Gladesville - Huntleys Point Windsor - Bligh Park Freshwater - Brookvale Manly - Fairlight West Pennant Hills Rose Bay - Vaucluse - Watsons Bay Ingleburn - Denham Court Chester Hill - Sefton Punchbowl Balgowlah - Clontarf - Seaforth Homebush Calga - Kulnura Banksmeadow Lalor Park - Kings Langley Avalon - Palm Beach Toongabbie - Constitution Hill Baulkham Hills (East) Minto - St Andrews Rooty Hill - Minchinbury Kogarah Bay - Carlton - Allawah Bondi Beach - North Bondi Narrabeen - Collaroy Sydenham - Tempe - St Peters Epping - North Epping Prospect Reservoir Northmead Marrickville Dover Heights Peakhurst - Lugarno Woollahra Auburn Kogarah Warriewood - Mona Vale Girraween - Westmead Turramurra Five Dock - Abbotsford Cromer Lindfield - Roseville Glendenning Dean Park Normanhurst - Thornleigh - Westleigh Blue Mountains - North Wamberal - Forresters Beach Winston Hills Hornsby - Waitara Wetherill Park Industrial Smithfield - Wetherill Park Asquith - Mount Colah Lakemba - Wiley Park Petersham - Stanmore Casula Cronulla - Kurnell - Bundeena Kingsgrove (South) - Bardwell Park Bayview - Elanora Heights Ryde - Putney Beacon Hill - Narraweena Jilliby - Yarramalong Riverwood Caringbah - Lilli Pilli Blackheath - Megalong Valley Pagewood - Hillsdale - Daceyville Gymea - Grays Point Saratoga - Davistown Chittaway Bay - Tumbi Umbi Sylvania - Taren Point Sans Souci - Ramsgate North Parramatta Narwee - Beverly Hills Bexley Tuggerah - Kangy Angy Prestons - Lurnea Terrigal - North Avoca Blacktown (East) - Kings Park Yennora Industrial Miranda - Yowie Bay Kensington - Kingsford Niagara Park - Lisarow Cabramatta West - Mount Pritchard Doonside - Woodcroft Cherrybrook Avoca Beach - Copacabana Warragamba - Silverdale Canterbury (South) - Campsie Kellyville Croydon Park - Enfield Carlingford Toukley - Norah Head Centennial Park Point Clare - Koolewong Yagoona - Birrong Oatley - Hurstville Grove Erskine Park Manly Vale - Allambie Heights Edensor Park Macquarie Fields - Glenfield Rouse Hill - Beaumont Hills Illawong - Alfords Point Oyster Bay - Como - Jannali St Marys - Colyton Terrey Hills - Duffys Forest Seven Hills - Toongabbie Bankstown Forestville - Killarney Heights Belmore - Belfield Guildford West - Merrylands West Bossley Park - Abbotsbury Strathfield Douglas Park - Appin Budgewoi - Buff Point - Halekulani Hoxton Park - Horningsea Park Elderslie - Harrington Park Liverpool - Warwick Farm Emu Plains - Leonay Berowra - Brooklyn - Cowan Bateau Bay - Killarney Vale Randwick Parramatta - Rosehill Dural - Kenthurst - Wisemans Ferry Pennant Hills - Cheltenham Campbelltown - Woodbine Hurstville Mortdale - Penshurst Dee Why - North Curl Curl Glenwood Katoomba - Leura Lawson - Hazelbrook - Linden Sutherland - Kirrawee Merrylands - Holroyd Kurrajong Heights - Ebenezer Rockdale - Banksia Picton - Tahmoor - Buxton Ashfield Galston - Laughtondale Wyoming ImagineSydney JamisontownCreate - South | 2017Penrith Appendix: the Create Heat Index Blacktown (South) Dulwich Hill - Lewisham Badgerys Creek - Greendale Bargo Overall Product Process Marketing Organisational Human Research & Networking & Area Cabramatta - Lansvale Score innovation innovation innovation innovation Outputs capital Institutions development collaboration Inputs Malabar - La Perouse - Chifley Erina – Green PointErina - Green Point 43 Castle Hill Castle Hill 43 Greenfield Park – GreenfieldPrairiewood Park - Prairiewood42 Pitt Town – McGrathsPitt HillTown - McGraths Hill 42 Bilpin – Colo – St AlbansBilpin - Colo - St Albans 42 The Oaks – OakdaleThe Oaks - Oakdale 42 Panania – Milperra Panania– Picnic -Point Milperra - Picnic Point42 Woy Woy – BlackwallWoy Woy - Blackwall 42 Leumeah – Minto HeightsLeumeah - Minto Heights 42 Heathcote – WaterfallHeathcote - Waterfall 42 Blacktown (North) –Blacktown Marayong (North) - Marayong42 Penrith Penrith 42 Warnervale – WadalbaWarnervale - Wadalba 42 Gosford – SpringfieldGosford - Springfield 42 Lake Munmorah – LakeMannering Munmorah Park - Mannering 42Park Parklea – Kellyville RidgeParklea - Kellyville Ridge 42 Umina – Booker BayUmina – Patonga - Booker Bay - Patonga41 Engadine – Loftus Engadine - Loftus 41 Camden – Ellis LaneCamden - Ellis Lane 41 Burwood – CroydonBurwood - Croydon 41 Menai – Lucas HeightsMenai – Woronora- Lucas Heights - Woronora41 Bondi Junction – WaverleyBondi Junction - Waverly 41 Gorokan – Kanwal –Gorokan Charmhaven - Kanwal - Charmhaven41 Mount Annan – CurransMount Hill Annan - Currans Hill 41 Riverstone – MarsdenRiverstone Park - Marsden Park 41 Bass Hill – GeorgesBass Hall Hill - Georges Hall 41 Fairfield Fairfield 40 Canterbury (North)Canterbury – Ashbury (North) - Ashbury 40 Kingswood – WerringtonKingswood - Werrington 40 Summerland Point Summerland– Gwandalan Point - Gwandalan40 Quakers Hill – AcaciaQuakers Gardens Hill - Acacia Gardens 40 Granville – Clyde Granville - Clyde 40 Mount Druitt – WhalanMount Druitt - Whalan 40 Green Valley – CecilGreen Hills Valley - Cecil Hills 40 St Clair St Clair 40 Ourimbah – FountaindaleOurimbah - Fountaindale 39 Wentworth Falls Wentworth Falls 39 Castlereagh – CranebrookCastlereagh - Cranebrook 39 Revesby Revesby 39 Fairfield West Fairfield - West 39 The Entrance The Entrance 39 Kincumber – PickettsKincumber Valley - Picketts Valley 39 Cobbitty – LeppingtonCobbitty - Leppington 39 South Hurstville – BlakehurstSouth Hurstville - Blakehurst 38 Canley Vale – CanleyCanley Heights Vale - Canley Heights 38 Cambridge Park Cambridge Park 38 Springwood – WinmaleeSpringwood - Winmalee 38 Blue Haven – San RemoBlue Haven - San Remo 38 Port Botany IndustrialPort Botany Industrial 38 Rosemeadow – GlenRosemeadow Alpine - Glen Alpine 38 Blue Mountains – SouthBlue Mountains - South 38 Glenmore Park – RegentvilleGlenmore Park - Regentville 37 Blaxland – WarrimooBlaxland – Lapstone - Warrimoo - Lapstone37 Richmond – ClarendonRichmond - Clarendon 37 Hassall Grove – PlumptonHassall Grove - Plumpton 37 Wyong Wyong 36 Bonnyrigg Heights Bonnyrigg– Bonnyrigg Heights - Bonnyrigg35 Mulgoa – LuddenhamMulgoa – Orchard - Luddenham Hills - Orchard35 Hills Ashcroft – Busby – AshcroftMiller - Busby - Miller 35 Kariong Kariong 34 Lethbridge Park – TregearLethbridge Park - Tregear 34 Yarramundi – LondonderryYarramundi - Londonderry 34 Narara Narara 33 Claymore – Eagle ValeClaymore – Raby - Eagle Vale - Raby 32 St Johns Park – WakeleySt Johns Park - Wakeley 31 Holsworthy – WattleHolsworthy Grove - Wattle Grove 31 Bradbury – WedderburnBradbury - Wedderburn 31 Sydney Airport Sydney Airport 31 Bidwill – HebershamBidwill – Emerton - Hebersham - Emerton30 Royal National ParkRoyal National Park 24 Rookwood CemeteryRookwood Cemetery 14 Holsworthy MilitaryHolsworthy Area Military Area 0

51 ImagineSydney Create | 2017

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A special thanks to About our contributors the series

Deloitte Access Economics The role of place is paramount to the future of Australian prosperity. And as the purpose of Kathryn Matthews place continues to evolve, shaping the future of our cities will be central to the creation of smart, Jessica Mizrahi flourishing and productive communities. TheImagine Sydney series sets out to address this through Rumesh Stoner strategies that drive economic and social development in Sydney. It is a long term commitment and Will Walker plan to co-create a broader narrative around the themes of Create, Work, Live, and Play to propel this state’s prosperity beyond the next decade.

Sydney Business Chamber The Hon. Patricia Forsythe Paul Orton Luke Aitken ImagineSydney Create ImagineSydney Live ImagineSydney Work ImagineSydney Play Available late 2017 Available 2018 Available 2018

Other series you may be interested in:

University of Technology Sydney Professor Roy Green Associate Professor Renu Agarwal Associate Professor Christopher Bajada Dr Maruf Chowdhry Shaping Future Cities – Shaping Future Cities – Shaping Future Cities – Dr Sanjoy Paul Western Sydney Queensland Coming soon Adelaide Coming soon Mr Stephen Mikhael Soco

Where is your Digital disruption: Positioning for prosperity? Get out of your own way: The purpose of place: What’s over the horizon? next worker? Short fuse, big bang? Catching the next wave Unleashing productivity Reconsidered Recognising opportunity in uncertainty 53 For more information visit www.shapingfuturecities.com.au

Join the #ImagineSydney conversation:

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