BEACHWOOD PLACE

1 CLEVELAND’S PREMIER CENTER

Nestled among some of Cleveland’s most fabled communities such as Hunting Valley, Shaker Heights, and University Heights, Beachwood is the premier retail destination for affluent households seeking distinctive shopping proximate to their residence. Serving the eastern portion of the market, Beachwood Place is home to a unique mix of tenants that appeal to a broad range of shoppers including , Athleta, Lush and Altar’d State.

2 3 COMPARABLE TO ESTABLISHED MARKETS

CLEVELAND, OH CINCINNATI, OH KANSAS CITY, MO

POPULATION 2,202,268 AVERAGE HHI $79,241 POPULATION 2,132,041 AVERAGE HHI $81,769 HOUSEHOLDS 856,745 $100K+ HH 223,986 HOUSEHOLDS 834,029 $100K+ HH 227,835

COLUMBUS, OH NASHVILLE, TN

POPULATION 2,071,101 AVERAGE HHI $73,214 POPULATION 2,071,338 AVERAGE HHI $78,490 POPULATION 1,890,745 AVERAGE HHI $79,265 HOUSEHOLDS 858,462 $100K+ HH 195,277 HOUSEHOLDS 813,341 $100K+ HH 209,206 HOUSEHOLDS 727,254 $100K+ HH 176,306

Sources: ESRI 2017 4 BEACHWOOD PLACE SERVES THE AFFLUENT HOUSEHOLDS WITHIN CLEVELAND’S STORIED EAST COMMUNITIES

Lake Erie CLEVELAND MARKET AND BEACHWOOD PLACE TRADE AREA MENTOR

WILLOWICK

CLEVELAND BEACHWOOD PERCENT OF CLEVELAND/ CHARDON MARKET PLACE AKRON MARKET WITHIN U.S. Census, MSA Trade Area BEACHWOOD PLACE TRADE AREA MAYFIELD GATES MILLS RESIDENT BASE BEACHWOOD PLACE AVON LAKE CLEVELAND’S ONLY NORDSTROM Population 2,071,101 610,439 LAKEWOOD CLEVELAND SHAKER HEIGHTS ETON CHAGRIN Households 858,462 255,387 30%

GREAT NORTHERN MALL

CLE Airport AFFLUENCE + EDUCATION BEREA Affluent Households 195,277 73,927 38% HHI USD $100,000+ SOUTHPARK MALL BRECKSVILLE Average Household TWINSBURG $73,214 $87,610 Income STRONGSVILLE

HUDSON

BEACHWOOD PLACE’S TRADE AREA

MEDINA CUYAHOGA KENT FALLS

1 DOT Beachwood Place’s 10 Households with incomes Other retail Trade Area exceeding $100,000 centers

Source: GGP Business Intelligence 5 ACCESS TO A FASHIONABLE CONSUMER

Beachwood Place provides access to an affluent consumer with a passion for keeping up with the latest trends. These consumers are in households that are 1.5x as likely or higher to shop better-apparel, fashionable retailers on a quarterly/seasonal basis when compared to the average Cleveland-Akron household. The trade area which Beachwood Place serves has a high concentration of these select lifestyles:

YOUNG DIGERATI AMERICAN DREAMS

Young, professional, parents, YOUNG DIGERATI Living within established suburban have chosen to start their families within the communities, residents of AMERICAN city or older suburban neighborhoods. These DREAMS earn high-incomes from the families are highly affluent and educated; professional jobs. With their children in focusing on staying physically fit, traveling for college, these cultured consumers spend on business and pleasure, and dressing in the latest international vacations, cultural events within designer trends. the city and stylish clothes and accessories.

LIKELIHOOD TO SHOP 2.7x LIKELIHOOD TO SHOP 1.5x FASHION RETAILERS FASHION RETAILERS TRADE AREA HHs 2,804 TRADE AREA HHS 8,468 % of Cleveland Area 63% % of Cleveland Area 62%

MONEY & BRAINS COUNTRY SQUIRES

Residents of MONEY & BRAINS have it all; Affluent and often in executive positions, advanced degrees, professional, well-paying COUNTRY SQUIRES are households which have occupations and sophisticated tastes. These chosen the serenity of sprawling estates to the consumers are married couples with no children, city. Often empty-nester, these extended family residing in fashionable urban neighborhoods members love to spoil their grandkids with all spending on nights out on the town and the the latest trends, fashions and desires, taking latest apparel, beauty, and home fashion trends. them to movies as well as shopping

LIKELIHOOD TO SHOP 2.1x LIKELIHOOD TO SHOP 1.6x FASHION RETAILERS FASHION RETAILERS TRADE AREA HHs 4,533 TRADE AREA HHs 19,488 % of Cleveland Area 67% % of Cleveland Area 90%

Nielsen Local, ESRI, Nielsen PRIZM Premier 6 THE BEACHWOOD PLACE RETAIL NODE DELIVERS MORE SHOPPERS THAN ANY OTHER CENTER IN THE MARKET

Lake Erie MENTOR

CHARDON MAYFIELD

GATES MILLS

AVON LAKE CLEVELAND SHAKER BEACHWOOD PLACE + LEGACY VILLAGE HEIGHTS 487,830 SHOPPERS LAKEWOOD CROCKER PARK 477,377 SHOPPERS ETON CHAGRIN 97,475 SHOPPERS

BEREA BRECKSVILLE

AURORA FARM PREMIUM OUTLETS SOUTHPARK MALL TWINSBURG DRAWING CLEVELAND’S 483,758 SHOPPERS 352,810 SHOPPERS

INFLUENTIAL SHOPPER STRONGSVILLE

Between Beachwood Place and Legacy Village, HUDSON the two centers draw more Cleveland area residents shopping than any other retail area in the Cleveland market. The drawing power of these KENT coveted centers ensures that any fashion-focused CUYAHOGA MEDINA FALLS retailer will not only benefit from co-tenancy with Nordstrom and Saks Fifth Avenue but will be able to effectively access their core consumers.

Proportional to Number of Residents shopping the center

Source: Nielsen Local, ESRI 7 SHOPPERS OF SAKS FIFTH AVENUE AND NORDSTROM ARE MORE LIKELY TO SHOP BETTER APPAREL RETAILERS THAN CONSUMERS OF DISCOUNT APPAREL, HEALTH FOODS STORES, BOWLING ALLEYS AND MOVIE THEATERS

SHOPPERS OF SELECT RETAILERS LIKELIHOOD TO SHOP BETTER APPAREL RETAILERS (I.E. BANANA REPUBLIC, J. CREW, ETC.) SHOPPED QUARTERLY/SEASONALLY (PAST 3 MONTHS) EXCL. WHOLE FOODS MARKET SHOPPED WEEKLY, BOWLING ALLEY VISITED ANNUALLY

AN ESTABLISHED CENTER FOR STYLE

SAKS FIFTH AVENUE NORDSTROM NORDSTROM WHOLE T.J. MAXX BOWLING MOVIE AVG. RACK FOODS ALLEY THEATER CLEVELAND In addition to serving Cleveland’s most affluent and sophisticated consumers, MARKET RESIDENT co-tenancy with upscale, fashion anchors Nordstrom and Saks Fifth Avenue ensures better apparel retailers the best platform for success within Cleveland. Shoppers of Saks Fifth Avenue are nearly 10x more likely to shop better-apparel retailers than the 9.8x 6.3x 5.7x 3.9x 2.6x 1.5x 1.1x 1.0x average Cleveland resident, while shoppers of Nordstrom are over 6x more likely.

Other discount-fashion retailers such as Nordstrom Rack or T.J.Maxx, as well as entertainment uses like bowling alleys or movie theaters, do not draw fashion-

focused consumers at as high a rate as Beachwood Place’s full-line upscale, fashion CLEVELAND-AKRON DISTRIBUTION department stores.

EXCLUSIVE TO EXCLUSIVE TO 2 LOCATIONS 3 LOCATIONS 8 ~20 ~30 LEGACY VILLAGE CHAGRIN BLVD LOCATIONS LOCATIONS LOCATIONS BEACHWOOD PLACE BEACHWOOD PLACE CROCKER PARK UNIVERSITY HEIGHTS ROCKY RIVER

Source: Nielsen Local 8 CONCEPTUAL RENDERINGS

9 DEVELOPMENT RENDERING WEST SIDE

10 DEVELOPMENT RENDERING WEST SIDE

11 DEVELOPMENT RENDERING WEST SIDE

12 JILL NOLTE Sr Dir, Leasing

[email protected] | (312) 960-5428 ext. 5428

GGP 350 North Orleans, Suite 300 Chicago, IL 60654

KEITH ISSELHARDT Dir, Leasing ― Eat & Drink

[email protected] | (312) 960-5428 ext. 2731

GGP 350 North Orleans, Suite 300 Chicago, IL 60654

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