UNITED STATES / WINNERS & FINALISTS
AWARDS UNITED STATES
® Effie is a registered trademark / service mark of Effie Worldwide, Inc. WINNERS
Effie Awards United States honors the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States. After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked. Award levels – gold, silver and bronze – will be announced and presented at the 50th Annual Effie Awards Gala on Thursday, May 30, in New York City. Congratulations to this year’s winners. * Indicates lead agency
AGRICULTURAL, INDUSTRIAL & BUILDING AUTOMOTIVE - VEHICLES
IBM Land Rover Subaru
“Model Factory” Turns IBM from Range Rover Sport Dragon Challenge Subaru Crosstrek - Amazon Infiltration Outsider to Influencer
IBM Jaguar Land Rover Subaru of America
Ogilvy* Spark44* Carmichael Lynch* GroupM (EightBar) Carnage Amazon Big Buoy
BEAUTY BEVERAGES - ALCOHOL
COVERGIRL European Wax Center Bud Light Modelo
I Am What I Make Up It’s Time to #AxThePinkTax Dilly Dilly A Renewed Fighting Spirit
Coty European Wax Center AB InBev Constellation Brands
Droga5* Pereira O’Dell* Wieden+Kennedy New York* Ogilvy* MMC SwellShark* 3PM Agency Horizon Media Zenith DKC Laundry Service
BRAND EXPERIENCE: LIVE
National Down Syndrome Society National Safety Council
National Down Syndrome Society, C21 Dinner Prescribed to Death
National Down Syndrome Society National Safety Council
Saatchi & Saatchi New York* Energy BBDO* Tool PHD Cosmo Street Ketchum Beacon Street Studios
2 2019 EFFIE AWARDS / UNITED STATES / WINNERS BRANDED CONTENT BUSINESS-TO-BUSINESS
Pearle Vision Tourism Australia Verizon Mitsubishi Electric
Putting The Care Back Dundee: A Tourism Answering the Call Tallest Building on In Eye Care Campaign In Disguise the Internet
Luxottica Tourism Australia Verizon Mitsubishi Electric
Energy BBDO* Droga5* McCann New York* MRM//McCann West* OMD* Universal McCann R/GA Loica Kovert Creative Weber Shandwick We Like Small VM1
CARPE DIEM - PRODUCTS
Chicago Sun-Times FM Global Johnnie Walker Tide
The Blank Page FM Global Earthquake Jane Walker: Walking Towards It’s A Tide Ad Simulator Gender Equality in America
Chicago Sun-Times FM Global Diageo North America Procter & Gamble
Ogilvy* Ogilvy* Anomaly* Saatchi & Saatchi New York* SYZYGY XR/Ars Thanea Hunter Public Relations Hearts & Science Hogarth Carat Taylor Strategy Starpower LLC MKTG Force Majeure MMC
CARPE DIEM - SERVICES
Christie’s IHOP National Safety Council
$450 Million: Selling Da Vinci’s IHOb Prescribed to Death Salvator Mundi
Christie’s New York IHOP National Safety Council
Droga5* Droga5* Energy BBDO* Initiative PHD DeVries Global Ketchum
CORPORATE REPUTATION CULTURE & THE ARTS
McDonald’s McDonald’s Christie’s
The Flip Hacer $450 Million: Selling Da Vinci’s Salvator Mundi
McDonald’s McDonald’s Christie’s New York
We Are Unlimited* Alma DDB* Droga5* Eventus Boden PR OMD
3 2019 EFFIE AWARDS / UNITED STATES / WINNERS DAVID VS. GOLIATH
Freshpet Tobacco Free Florida
Letters in Motion Tobacco Is No Joke
Freshpet Tobacco Free Florida
Terri & Sandy* Alma DDB* Prospero Consulting Golin Generator Media + Analytics OMD Digital Surgeons Explosure Media
ENGAGED COMMUNITY
Samsung Supercell Clash of Clans Xbox
Samsung Note9 x Fortnite Celebrating An Unlikely Hero How to Survive the Zombie Apocalypse
Samsung Electronics America, Inc. Supercell Microsoft
R/GA New York* Barton F. Graf* 215 McCann* Starcom Psyop Carat Publicis Media, Sports & Entertainment Wasserman
ENTERTAINMENT & SPORTS
Intel Madden NFL 19 Minecraft WNBA
2018 Winter Olympics: Madden NFL 19 Launch - Coral Crafters Take A Seat, Take A Stand Experience the Moment Make Your Play Campaign
Intel EA Sports Microsoft WNBA
Agency Inside* Johannes Leonardo* 215 McCann* Edelman* mcgarrybowen
FASHION FINANCE
adidas Originals Bank of America Bank of the West E*TRADE
Original Is Never Finished Friends Again Unfund/Fund “DON’T GET MAD, GET E*TRADE” Campaign
adidas Bank of America Bank of the West E*Trade Financial Corporation
Johannes Leonardo* GroupeConnect* the community san francisco* MullenLowe U.S.* Starcom* Wavemaker ASSEMBLY Burson Cohn & Wolfe
4 2019 EFFIE AWARDS / UNITED STATES / WINNERS FITNESS & WELLNESS HOME FURNISHINGS & APPLIANCES
Peloton JennAir The Home Depot
Bringing It Home at the Winter Olympics Bound By Nothing Built-In Pins
Peloton JennAir The Home Depot
Mekanism* Digitas* 22squared* Darkhorse* 22Pictures MSL Group
HOUSEHOLD SUPPLIES & SERVICES INTERNET & TELECOM
Lysol Tide Sprint
What It Takes To Protect It’s A Tide Ad Fútbol Mode
Reckitt Benckiser Procter & Gamble Sprint
McCann New York* Saatchi & Saatchi New York* Alma DDB* Hearts & Science M8, an iProspect Company* Taylor Strategy Horizon Media MKTG Prize Logic MMC FRUKT APC Collective Inc.
MEDIA & ENTERTAINMENT COMPANIES MULTICULTURAL & LIFESTYLE SEGMENTS - PRODUCTS
OkCupid Pantene Procter & Gamble Sol
OkCupid: DTF Pantene Gold Series Tour Talking the Talk: P&G Shine Your Way Black-ish Integration
OkCupid Procter & Gamble Procter & Gamble MillerCoors
Wieden+Kennedy New York* Leo Burnett/Arc* BBDO New York* Alma DDB* SwellShark* Hearts & Science Complex Media Small Girls PR Egami Leo Burnett/Arc Giant Noise PR Soulsight Allison + Partners PR ICF Next KWT Global MULTICULTURAL & LIFESTYLE SEGMENTS - SERVICES PACKAGED FOOD
McDonald’s Gerber Vital Farms
Hacer Anything for Baby BullSh*t Free Eggs
McDonald’s Gerber Vital Farms
Alma DDB* Terri & Sandy* Preacher* Eventus Ogilvy* Haberman Boden PR Edible krupa OMD Hornall Anderson The Door Hogarth Women’s Marketing
5 2019 EFFIE AWARDS / UNITED STATES / WINNERS PET CARE RENAISSANCE
Fresh Step Freshpet Chevrolet COVERGIRL
Fresh Step Clean Paws Letters in Motion Shattering Perceptions I Am What I Make Up
The Clorox Company Freshpet Chevrolet Coty
mcgarrybowen* Terri & Sandy* Commonwealth // McCann* Droga5* AKQA Prospero Consulting MMC OMD Generator Media + Analytics Zenith TPN Retail Digital Surgeons Purple Door Communications Explosure Media
RESTAURANTS RETAIL
IHOP Taco Bell The Honey Baked Ham Company
IHOb Web of Fries Attracting Modern Hosts To A Classic Holiday Brand
IHOP Taco Bell The Honey Baked Ham Company
Droga5* Deutsch LA* BBDO Atlanta* Initiative Spark DeVries Global Edelman
SEASONAL MARKETING - PRODUCTS SEASONAL MARKETING - SERVICES
Lysol Mucinex Jackson Hole Travel and Tourism
What It Takes To Protect #SuperSickMonday Stay Wild
Reckitt Benckiser Reckitt Benckiser Jackson Hole Travel & Tourism Board
McCann New York* McCann New York* Colle McVoy* McCann Health New York DeVries Global DNA Communications Aegis Innov8
SMALL BUDGETS - PRODUCTS
Burger King Chicago Sun-Times Minecraft
Prom King The Blank Page Coral Crafters
Burger King Chicago Sun-Times Microsoft
MullenLowe U.S.* Ogilvy* 215 McCann*
6 2019 EFFIE AWARDS / UNITED STATES / WINNERS SMALL BUDGETS - SERVICES - BRANDS
BurgerFi Christie’s
Burgers For Every 1 $450 Million: Selling Da Vinci’s Salvator Mundi
BurgerFi Christie’s New York
Partners + Napier* Droga5* Dean Alexander Photography
SMALL BUDGETS - SERVICES - NON-PROFIT
Cook County Health National Safety Council Team Gleason
The Tiniest Listing Prescribed to Death Robocalls from Humans
Cook County Health & Hospitals System National Safety Council Team Gleason
Ogilvy* Energy BBDO* Ogilvy* Cutters Studios PHD Eyepatch Production Company Ketchum
SNACKS & DESSERTS
Doritos Kellogg’s Rice Krispies Treats Tostitos
Doritos Blaze vs. MTN DEW ICE Write-on Wrappers Lucky Bags
Frito-Lay North America, Inc. The Kellogg Company Frito-Lay North America, Inc.
Goodby Silverstein & Partners* Leo Burnett/Arc* Goodby Silverstein & Partners* OMD Starcom* OMD Ketchum Google Ketchum Reset Content Krispr Genesco Sports Enterprises The Mill
SOFTWARE & APPS
Google Cloud Google Cloud IBM MailChimp
Ask the Cloud Know What Your Data Knows Owning “Smart” Applied The Brain for Business
Google Cloud Google Cloud IBM MailChimp
MullenLowe U.S.* Eleven, Inc.* Ogilvy* Droga5* MullenLowe Open PHD GroupM (EightBar) Essence Gentleman Scholar Cloneless
7 2019 EFFIE AWARDS / UNITED STATES / WINNERS SUSTAINED SUCCESS - PRODUCTS SUSTAINED SUCCESS - SERVICES
Diet Dr Pepper KFC truth U.S. Centers for Disease Control and Prevention
One Lil’ Man, Four Big Years The Return of Colonel Be the Generation that Ends Tips From Former Smokers Sanders Smoking and #FinishIt
Keurig Dr Pepper KFC Truth Initiative U.S. Centers for Disease Control and Prevention
Deutsch LA* Wieden+Kennedy* 72andSunny* Arnold Worldwide* Initiative Edelman Ketchum Plowshare Emanate ASSEMBLY Golin MEC New York Spark Foundry
TRANSPORTATION TRAVEL & TOURISM
JetBlue Tennessee Department of Tourism Australia Tourist Development
Pie In The Sky The Colorblind Viewer Dundee: A Tourism Campaign in Disguise
JetBlue Airways Tennessee Department of Tourism Australia Tourist Development
MullenLowe U.S.* VMLY&R* Droga5* MullenLowe Mediahub U.S. Plan A Films Universal McCann Kovert Creative
YOUTH MARKETING
Ad Council FDA’s The Real Cost
Seize the Awkward Don’t Search It
Ad Council FDA Center for Tobacco Products
Droga5* FCB New York* Initiative
8 2019 EFFIE AWARDS / UNITED STATES / WINNERS HEALTH EFFIES
DISEASE AWARENESS & EDUCATION: NON-PROFIT HEALTHCARE - OTC
Make-A-Wish Illinois National Safety Council Excedrin
Make-A-Wish “Hope is Medicine” Prescribed to Death Excedrin Works
Make-A-Wish National Safety Council GSK Consumer Healthcare
gyro* Energy BBDO* Weber Shandwick* PHD PHD Ketchum Epsilon Hogarth
HEALTHCARE - RX - CONSUMER/DTC HEALTHCARE SERVICES
SpeakENDO Cook County Health MedExpress
SpeakENDO Campaign The Tiniest Listing Fail Fearlessly
AbbVie Cook County Health & Hospitals System MedExpress
FCB Health New York* Ogilvy* Fitzco* Spark Foundry Cutters Studios Jukin Media Intouch Solutions Chicago Eyepatch Production Company Publicis Health Media
9 2019 EFFIE AWARDS / UNITED STATES / WINNERS MEDIA EFFIES
DATA-DRIVEN MEDIA CONTENT PARTNERSHIPS
IHOP Cheerios
Liberating A Legacy Pancake Brand Beyond Breakfast One Million Acts of Good
IHOP General Mills
Initiative* Mindshare* Droga5 The Ellen DeGeneres Show DeVries Global 72andSunny
MEDIA IDEA
Burger King Mucinex Tourism Australia Wingstop
Turning Their Tweets #SuperSickMonday Dundee: The Son of a 4/20 High-Atus Against Them Legend Returns Home
Burger King Reckitt Benckiser Tourism Australia Wingstop
MullenLowe U.S.* McCann New York* UM Australia* Starcom* McCann Health New York Droga5 Barkley* DeVries Global Universal McCann DNA Communications Aegis Innov8
MEDIA INNOVATION - MEDIA INNOVATION - EXISTING CHANNEL NEW CHANNEL CREATION
Chicago Sun-Times Living Wine Labels Wendy’s
The Blank Page Living Wine Labels webeefin?
Chicago Sun-Times Treasury Wine Estates The Wendy’s Company
Ogilvy* J. Walter Thompson San Francisco* VMLY&R* J. Walter Thompson Melbourne* Six Course, Incorporated* Tactic Spark Foundry Ketchum
10 2019 EFFIE AWARDS / UNITED STATES / WINNERS The Media Effies are Proudly Sponsored by POSITIVE CHANGE EFFIES In collaboration with the World Economic Forum
POSITIVE CHANGE: ENVIRONMENTAL - BRANDS POSITIVE CHANGE: SOCIAL GOOD - BRANDS
National Geographic AT&T It Can Wait Johnnie Walker
Planet or Plastic? It Can Wait: The Faces of Jane Walker: Walking Towards Gender Distracted Driving Equality in America
National Geographic AT&T Diageo North America
McCann New York* BBDO New York* Anomaly* Hearts & Science Hunter Public Relations Carat Starpower LLC Force Majeure
POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT
Ad Council Grads of Life National Down Syndrome Society
Seize the Awkward 7-Second Resumes National Down Syndrome Society, C21 Dinner
Ad Council Grads of Life National Down Syndrome Society Ad Council
Droga5* 22squared* Saatchi & Saatchi New York* Tool Cosmo Street Beacon Street Studios
POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT
Street Grace WeCounterHate
Suburban Horror Story WeCounterHate
Street Grace Life After Hate
BBDO Atlanta* POSSIBLE - Seattle* Spitfire Studios Spredfast Ketchum Hearby Sound
11 2019 EFFIE AWARDS / UNITED STATES / WINNERS FINALISTS
Effie Awards finalists are determined based on jury scores following a rigorous first round of judging. Becoming an Effie finalist is a significant achievement, indicating that a case is among the most effective examples of marketing communications. Additionally, all finalists will receive points toward the Effie Effectiveness Index – the annual worldwide ranking of marketing communications effectiveness for agencies, advertisers, and brands. The 2019 finalists will be included in the 2020 Effie Index, announced in early 2020. This year’s United States rankings will be announced in May.
Congratulations to the 2019 finalists. * Indicates lead agency
AGRICULTURAL, INDUSTRIAL & BUILDING
American Egg Board Land O’Lakes Mitsubishi Electric
Breaking Out of the Shell: Redefining The Food Effect: A Brand Activation Tallest Building on the Internet the Incredible
American Egg Board Land O’Lakes Mitsubishi Electric
Energy BBDO* Colle McVoy* MRM//McCann West* Starcom Civic Entertainment Group Loica Ketchum We Like Small
AUTOMOTIVE - VEHICLES
Chevrolet Lincoln Toyota
Shattering Perceptions Wish List Start Your Impossible
Chevrolet Ford Motor Company Toyota Motors North America
Commonwealth // McCann* Hudson Rouge* Saatchi & Saatchi LA* Dentsu Aegis Network*
BEVERAGES - ALCOHOL BEVERAGES - NON-ALCOHOL BRAND EXPERIENCE: COMBINATION (LIVE, VIRTUAL, 360)
Dos Equis Country Time FM Global JetBlue
Keeping It Interesante Country Time Legal-Ade FM Global Earthquake Pie In The Sky Simulator
Heineken USA The Kraft Heinz Company FM Global JetBlue Airways
Droga5* Leo Burnett/Arc* Ogilvy* MullenLowe U.S.* Alison Broad PR SYZYGY XR/Ars Thanea MullenLowe Mediahub U.S. HelloWorld Hogarth
12 2019 EFFIE AWARDS / UNITED STATES / FINALISTS BRAND EXPERIENCE: LIVE
Chick-fil-A Pantene ZIPLOC
Rivalry Restaurant Pantene Gold Series Tour ZIPLOC - Real Superheroes
Chick-fil-A Procter & Gamble SC Johnson
McCann New York* Leo Burnett/Arc* Energy BBDO* United Entertainment Group PHD
BRAND EXPERIENCE: VIRTUAL/360
IBM Living Wine Labels National Geographic
How An ‘Outage’ Turned IBM from Living Wine Labels One Strange Rock - Humdrum to Hero Astronaut Reality Helmet
IBM Treasury Wine Estates National Geographic
Ogilvy* J. Walter Thompson San Francisco* McCann New York* GroupM (EightBar) J. Walter Thompson Melbourne* Tactic
BRANDED CONTENT
Bank of America CarMax
Echoes of Vietnam Getting Greenie
Bank of America CarMax
GroupeConnect* McKinney* Starcom* Horizon Media Spotify Hill Holliday Burson Cohn & Wolfe Octagon
BRANDED UTILITY
American Express Google Cloud JetBlue
American Express Coachella 2018 Ask the Cloud Pie In The Sky
American Express Google Cloud JetBlue Airways
Momentum Worldwide* MullenLowe U.S.* MullenLowe U.S.* PMK MullenLowe Open MullenLowe Mediahub U.S. DigitasLBi Vowel Wasserman
13 2019 EFFIE AWARDS / UNITED STATES / FINALISTS BUSINESS-TO-BUSINESS
General Motors Fleet Google Cloud Google Cloud
The Anti-Branding Campaign Ask the Cloud Know What Your Data Knows
General Motors Google Cloud Google Cloud
McCann Detroit* MullenLowe U.S.* Eleven, Inc.* MRM//McCann Detroit* MullenLowe Open PHD Essence Gentleman Scholar Cloneless
BUSINESS-TO-BUSINESS CARPE DIEM - PRODUCTS
IBM Napoleon Fireplaces SAP L.L.Bean
Not the Cloud You Know Hot Spots The Best Run SAP Be An Outsider At Work
IBM Napoleon Fireplaces SAP L.L.Bean
Ogilvy* Hoffman York* BBDO New York* Jack Morton Worldwide* GroupM PHD Weber Shandwick Critical Mass MullenLowe Mediahub U.S. RAPP Hats + Rabbits eg+ Worldwide
CARPE DIEM - SERVICES
CarMax McDonald’s Tourism Australia Verizon
Getting Greenie The Flip Dundee: A Tourism Answering the Call Campaign In Disguise
CarMax McDonald’s Tourism Australia Verizon
McKinney* We Are Unlimited* Droga5* McCann New York* Horizon Media Universal McCann R/GA Kovert Creative Weber Shandwick VM1
CULTURE & THE ARTS DAVID VS. GOLIATH
Milwaukee Public Library Highmark Blue Cross LG Electronics Blue Shield Delaware
How One Library Wrestled for Choose Blue Hen What’s It Gonna Take? Relevance and Won
Milwaukee Public Library Highmark Health LG Electronics
Cramer-Krasselt* Partners + Napier* 72andSunny* dPost PushMP ASSEMBLY
14 2019 EFFIE AWARDS / UNITED STATES / FINALISTS ELECTRONICS ENGAGED COMMUNITY
LG Electronics Sony PlayStation McDonald’s
What’s It Gonna Take? PlayStation VR: Pioneering a New Reality Hacer
LG Electronics Sony Interactive Entertainment America McDonald’s
72andSunny* BBH New York* Alma DDB* MediaCom Eventus Boden PR OMD
HOME FURNISHINGS & FINANCE APPLIANCES
American Express Citi Schwab Keurig Brewer
American Express The Citi Mobile App Provoking Questions to Kill Keurig ‘Brew The Love’ Coachella 2018 Campaign Complacency
American Express Citi Charles Schwab Keurig
Momentum Worldwide* Publicis North America* Mekanism* Havas Worldwide* PMK Spark Foundry Universal McCann Spark Foundry DigitasLBi The Richards Group Vowel Wasserman
INFLUENCERS
CarMax JetBlue Vans Xbox
Getting Greenie Pie In The Sky Not Just One Creator How to Survive the Zombie Apocalypse
CarMax JetBlue Airways VF Corporation Microsoft
McKinney* MullenLowe U.S.* Starcom* 215 McCann* Horizon Media MullenLowe Mediahub U.S. MRY* Carat
INTERNET & TELECOM MEDIA & ENTERTAINMENT COMPANIES
IBM Verizon PBS The Wall Street Journal
How an ‘Outage’ Turned Answering the Call The Vietnam War Campaign Selling WSJ to a Generation IBM from Humdrum to Hero Raised on Free
IBM Verizon PBS The Wall Street Journal
Ogilvy* McCann New York* PBS* The&Partnership New York* GroupM (EightBar) R/GA MullenLowe Mediahub U.S. Weber Shandwick VM1
15 2019 EFFIE AWARDS / UNITED STATES / FINALISTS MULTICULTURAL & LIFESTYLE SEGMENTS - PRODUCTS MULTICULTURAL & LIFESTYLE SEGMENTS - SERVICES
Toyota Tundra Ad Council McDonald’s Xfinity
Tundra Power No One Gets a Diploma Alone World Cup Unexpected Experts
Toyota Motors North America Ad Council McDonald’s Comcast Xfinity Dollar General Literacy Foundation
Conill* McKinney* Alma DDB* Gallegos United* Eventus Spark Foundry Boden PR OMD
NEW PRODUCT OR SERVICE INTRODUCTION OFFICE & DELIVERY
Heinz High & Mighty United States Postal Service
Launch Heinz Mayonnaise by Igniting High & Mighty Launch The Biggest Gift Mayochup Mayhem
The Kraft Heinz Company The Hillman Group United States Postal Service
VMLY&R* Young & Laramore* McCann New York* ICF Next* Universal McCann Starcom MRM//McCann Weber Shandwick
PACKAGED FOOD PET CARE
Arla Foods Purina
Taste is Blind: How Arla Got Consumers to Care About an Success Starts Before Upstart Cream Cheese.
Arla Purina Mills
Carmichael Lynch* The Martin Agency*
RENAISSANCE
Corian Design Dr. Scholl’s Gerber Verizon Fios
Make Your Space Moving Forward With Anything for Baby Awakening A Dormant Dr. Scholl’s Market
Corian Design Bayer Healthcare Gerber Verizon Fios
McKinney* Energy BBDO* Terri & Sandy* McCann New York* Live Oak Brand Partners MediaCom Ogilvy* GBR Design iCrossing Edible Style Mixer Match MG Hornall Anderson Hogarth
16 2019 EFFIE AWARDS / UNITED STATES / FINALISTS RESTAURANTS
Burger King McDonald’s McDonald’s McDonald’s
Turning Their Tweets Grandma Has A Life Speechless World Cup Against Them
Burger King McDonald’s McDonald’s McDonald’s
MullenLowe U.S.* We Are Unlimited* We Are Unlimited* Alma DDB* Eventus Boden PR OMD
RETAIL SEASONAL MARKETING - PRODUCTS
Phillips 66 Whole Foods Market Hallmark Kellogg’s Rice Krispies Treats
From Commodity to Whatever Makes You 2017 Retail Holiday Rice Krispies Treats Positive Brand Choice Whole Campaign Keepsakes Campaign ‘Love Notes’
Phillips 66 Whole Foods Market Hallmark Cards, Inc The Kellogg Company
Carmichael Lynch* MullenLowe U.S.* mcgarrybowen* Edelman Chicago* Epoch Criterion Global Leo Burnett/Arc Cabin Editing Company Starcom
SEASONAL MARKETING - SERVICES
JetBlue Peloton
Get Packing! Bringing it Home at the Winter Olympics
JetBlue Airways Peloton
MullenLowe U.S.* Mekanism* MullenLowe Mediahub U.S.
SMALL BUDGETS - PRODUCTS
Cascadian Farm Chilly Cow Corian Design Vans
Cascadian Farm: Good Save Yourself From Yourself Make Your Space Not Just One Creator from the Ground Up
General Mills Chilly Cow Corian Design VF Corporation
Shopperworks* FCB/RED* McKinney* Starcom* Geometry Lord + Thomas Live Oak Brand Partners MRY* Barrows FCBX GBR Design Style Mixer
17 2019 EFFIE AWARDS / UNITED STATES / FINALISTS SMALL BUDGETS - SERVICES - BRANDS
Highmark Blue Cross JetBlue TaskRabbit Blue Shield Delaware
Choose Blue Hen Get Packing! Do Away With To-Do
Highmark Health JetBlue Airways TaskRabbit
Partners + Napier* MullenLowe U.S.* Ogilvy* dPost MullenLowe Mediahub U.S. Neo@Ogilvy PushMP Kinetic Worldwide ASSEMBLY Hogarth
SMALL BUDGETS - SERVICES - NON-PROFIT SNACKS & DESSERTS
Seattle’s Union Gospel Mission Seneca Park Zoo Trolli
Lost Angels Visit The Zoo, It’s Good For You Tiny Hands By Trolli
Seattle’s Union Gospel Mission Seneca Park Zoo Ferrara Candy Company
Seattle’s Union Gospel Mission* Partners + Napier* Periscope* The Thomas Collective Kepler Group Red Ball Brands Legend PR Dan Mackaman
SOFTWARE & APPS SUSTAINED SUCCESS - PRODUCTS
IBM Corona Extra Sony PlayStation Whirlpool
Meet Watson, the Eight Years of Record Five Years of Greatness Care Counts Collaborative Talent Scout Breaking Corona Sales on PlayStation 4
IBM Constellation Brands Sony Interactive Entertainment Whirlpool America
Ogilvy* Cramer-Krasselt* BBH New York* Digitas* GroupM (EightBar) Horizon Media MediaCom Ketchum
SUSTAINED SUCCESS - SERVICES
Donate Life Pennsylvania Mastercard Pure Michigan
“Which Side Are You On?” Payments Service A State Claims Its Identity
Donate Life Pennsylvania Mastecard Michigan Economic Development Corporation
Pavone* McCann New York* McCann Detroit* Gift of Life Donor Program Carat Weber Shandwick Detroit CORE Octagon Universal McCann Detroit Ceisler Media Cwenar Photography
18 2019 EFFIE AWARDS / UNITED STATES / FINALISTS TRANSPORTATION TRAVEL & TOURISM
Alaska Airlines KAYAK MGM National Harbor
Tiny Alaska Airlines Takes On Two Giants Hacking the World Cup Every Day Is Monumental
Alaska Airlines Kayak MGM Resorts International
Mekanism* Carmichael Lynch* McCann New York*
YOUTH MARKETING
5 Gum Burger King
5 Gum: Regrets to Fight Regrets Prom King
Mars, Inc. Burger King
Energy BBDO* MullenLowe U.S.* MediaCom Starcom ICF Next Fanscape
19 2019 EFFIE AWARDS / UNITED STATES / FINALISTS HEALTH EFFIES
DISEASE AWARENESS & EDUCATION: CHARITABLE/RESEARCH FUNDING DISEASE AWARENESS & EDUCATION: NON-PROFIT
Cook County Health & California Department of Public Pediatric Brain Tumor Foundation Hospitals System Health – Tobacco Control Program
The Tiniest Listing Flavors Hook Kids Imaginary Friend Society
CCH California Department of Public Health - Pediatric Brain Tumor Foundation Tobacco Control Program
Ogilvy* Duncan Channon* RPA* Cutters Studios Acento Advertising Eyepatch Production Company APartnership
DISEASE AWARENESS & EDUCATION: NON-PROFIT
Team Gleason Tobacco Free Florida truth
Robocalls from Humans Tobacco Is No Joke Know the Truth About Prescription Opioids
Team Gleason Tobacco Free Florida Truth Initiative
Ogilvy* Alma DDB* HAYMAKER* Golin ASSEMBLY OMD Ketchum The Ad Council The Office of National Drug Control Policy
HEALTHCARE - OTC HEALTHCARE - RX - CONSUMER/DTC
Mucinex Slow-Mag Contrave Vraylar
#SuperSickMonday Feats of Middle Age Hate Your Cravings Precarious-Providing Balance to Bipolar I Patients
Reckitt Benckiser Avrio Health Nalpropion Pharmaceuticals Allergan
McCann New York* Walrus* VMLY&R* Healthwork McCann Health New York Mass Appeal (powered by BBDO & CDMi)* DeVries Global DNA Communications Aegis Innov8
HEALTHCARE SERVICES
Allegheny Health Network Highmark Blue Cross Blue Shield Pearle Vision
All of her. All of her life. Dr. Match Putting The Care Back In Eye Care
Highmark Health Highmark Health Luxottica
Doner* Doner* Energy BBDO* ASSEMBLY ASSEMBLY OMD* Results Digital Results Digital Butler/Till Luft LionHeart Event Group
20 2019 EFFIE AWARDS / UNITED STATES / FINALISTS MEDIA EFFIES
DATA-DRIVEN MEDIA CONTENT PARTNERSHIPS
AT&T It Can Wait Kings Island BMW
It Can Wait: The Faces of Using Data to Make the Park Personal The Zero Filter Awards Distracted Driving
AT&T Cedar Fair BMW of North America
BBDO New York* Cramer Krasselt* Universal McCann* Hearts & Science Grindr Octagon
MEDIA IDEA
Gerber Heinz Toyota
Every Baby Is A Gerber Baby: Sparking Launch Heinz Mayonnaise By Igniting Start Your Impossible a Global Dialogue on Inclusion Mayochup Mayhem
Gerber The Kraft Heinz Company Toyota Motors North America
Edible* Starcom* Saatchi & Saatchi LA* VMLY&R* Dentsu Aegis Network* ICF Next
MEDIA INNOVATION - EXISTING CHANNEL
Spotify Team Gleason The Home Depot
David Bowie Is Here Robocalls from Humans Built-In Pins
Spotify Team Gleason The Home Depot
Universal McCann* Ogilvy* 22squared* Rapport 22Pictures
The Media Effies are Proudly Sponsored by 21 2019 EFFIE AWARDS / UNITED STATES / FINALISTS POSITIVE CHANGE EFFIES In collaboration with the World Economic Forum
POSITIVE CHANGE: ENVIRONMENTAL - BRANDS POSITIVE CHANGE: SOCIAL GOOD - BRANDS
Colgate United States Postal Service WNBA
Colgate Save Water at Walmart Operation Santa Take A Seat, Take A Stand
Colgate-Palmolive United States Postal Service WNBA
Geometry* MRM//McCann New York* Edelman* Red Fuse Westrock Cohn & Wolfe
POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT
Get America Covered Milwaukee Public Library Seattle’s Union Gospel truth Mission
Coverage Coalition: How One Library Wrestled for Lost Angels Not Happy or Healthy A Call to Action Relevance and Won
Get America Covered Milwaukee Public Library Seattle’s Union Gospel Mission Truth Initiative
Barton F. Graf* Cramer-Krasselt* Seattle’s Union Gospel Mission* Truth Initiative* Park Pictures The Thomas Collective Fortland Productions Heard City Red Ball Brands The Mill Dan Mackaman Butter Music + Sound Design
22 2019 EFFIE AWARDS / UNITED STATES / FINALISTS