SUPERBRANDS ANNUAL 2014 THOMAS COOK

September and October 2013 saw the Promotion Brand History launch of the four new Thomas Cook high In June 2013, Thomas Cook’s brand tech Concept Stores located in Bristol, new TV advertising campaign launched. thomascook.com 1841 Thomas Cook’s first excursion, a rail Teesside, Lakeside and Edinburgh. Featuring a family on holiday, headed journey from Leicester to a temperance meeting in Loughborough, takes place. up by James Nesbitt, the three different The new generation store showcases versions to promote Foreign Exchange, 1855 In his first continental tour, Cook leads the many ways to book through Thomas two parties from Harwich to Antwerp, Aquamania holidays and holidays for then on to Brussels, Cologne, Frankfurt, Cook, enabling visitors to research and couples, were rooted in familiar and Heidelberg, Strasbourg and Paris. book their holiday in whichever way they humourous family holiday scenarios 1865 Thomas Cook opens an office on Fleet choose – whether that’s viewing video that customers can identify with. The ad Street, London, which is widely regarded content streamed throughout the store, introduced the new endline ‘Let’s go to as the UK’s first high street travel agency. completing a booking online using one of Thomascook.com’ signaling the increased 1874 Cook’s Circular Note, the first travellers’ the in-store tablets or receiving assistance importance of its online sales channel. Market A brand new concept for 2013, smartline cheque, is launched in New York. from one of the store’s travel experts. Thomas Cook was an early Thomas Cook operates in an increasingly offers its customers a great value holiday in 1939 Holidays by air on chartered aircraft are Three new TV edits will be launched in competitive industry yet, through its the sun, with fresh, clean and colourful hotels included in the summer brochure for the As part of Thomas Cook’s recent 2014, featuring the same family and pioneer of change – an first time. profitable growth strategy announced in located in popular holiday destinations. Achievements transformation, it launched the Sunny Heart promoting SENTIDO Hotels & Resorts, innovator. He introduced early 2013, can ensure that it continues 2003 Thomas Cook rebrands its airline to Thomas Cook UK won several awards logo, which conveys a message of warmth, smartline and Sunwing hotel concepts, Sunwing hotels are perfect for family Thomas Cook and launches a tour- the fi rst hotel coupon in to be well positioned and differentiated operating brand under the same name. throughout 2013, including Favourite commitment and the sunny emotions and as well as the key benefits of booking on as one of the world’s leading leisure holidays in the sun and bring Thomas Short Haul Operator of the Year at the happy memories that holidays bring. From Thomascook.com. Cook’s guests large rooms with 2007 Thomas Cook UK & Ireland becomes a 1868 and, in 1845, the fi rst travel groups. FTSE 100 company on the London Stock Globe Travel Awards and Best Holiday 1st October 2013, all of its brands united kitchenettes and flexible meal Exchange, and Thomas Cook Group plc under a Sunny Heart, a common symbol ever package holiday. Today, DID forms after a merger with MyTravel Booking Website for Thomascook.com Product options in a contemporary and at the Travolution Awards. It was also that connects each part of the business. Thomas Cook is transforming YOU KNOW? Group. Building on the strong market reaction to informal environment. awarded Best National Travel Retail and This new visual identity represents how its growth strategy, Thomas Cook has an Harriet Green, Thomas 2009 Thomas Cook becomes official provider and continues to innovate, of short breaks to the London 2012 Best Online Travel Agency at the British Thomas Cook is creating a new Thomas expanding portfolio of new products. At The Sunprime concept is aimed Cook’s Group CEO, was Olympic and Paralympic Games. Travel Awards. Cook Group, building on its values and responding to evolving the core, its high tech, high touch vision is at adults and offers hotels in awarded Leader of the smaller, more intimate locations, Year 2013 at the National 2011 Thomas Cook, The Co-operative Travel pioneering history. market trends and changing a commitment to be there for its customers Business Awards in and Midlands Co-operative complete Recent Developments however, whenever and wherever they with peaceful poolside areas. November. their retail joint venture, and in doing Thomas Cook’s new ‘Let’s Go’ strapline consumer buying habits. so become the UK’s largest retail travel Thomascook.com has also seen several are in the world, with a wider range of Sunconnect is a new introduction chain. new developments within the past 12 complements the Sunny Heart by taking As the ‘voyager android’ of differentiated products than ever before. its brand essence and saying it all in just for summer 2014, offering everything 2013 Thomas Cook unveils the new group months. As part of its high tech, high logo and identity – the Sunny Heart, touch strategy, its website has a new two memorable words. It represents the travel, Thomas Cook aims to An integral part of Thomas Cook’s latest the modern family needs for a great harmonising the brand identity across holiday search capability, making it even excitement and the energy of Thomas use its 172 years of travel product offering is its five unique concept holiday. This includes Connect Bars – all markets, including the UK, Northern outdoor bar areas with soft and alcoholic Europe and Continental Europe. easier for customers to search for and Cook. The new Thomas Cook offers a truly expertise to inspire personal hotels. These hotels all offer a range of personal – and personalised – service in customer benefits. drinks where customers can recharge book the right holiday for them. The journeys and to shape, guide their mobile devices – as well as free Wi-Fi Thomas Cook Destination Discovery tool, every channel and at every touch point. The SENTIDO Hotels & Resorts brand powered by Triporati, provides customers and inform holiday decisions. throughout the hotel. There is also a focus THE THOMAS COOK GROUP continues to grow, offering Thomas Cook on high tech entertainment for children, with new holiday inspiration and ideas, Brand Values customers hotels with individual style, including Connect Teen Lounges – with whilst Ask & Answer and Live Chat Thomas Cook’s high tech, high touch vision is underpinned by a promise to its which are guaranteed to leave customers gaming and Google Glass – as well as TAKES OVER 20 MILLION HAS 27,000 A FLEET OF 85 features let customers find the answer customers to be personal, trusted and innovative in all it does, giving customers the CUSTOMERS ON HOLIDAY EMPLOYEES AIRCRAFT. feeling relaxed and revitalized in stylish and Connect Scouts, where holiday hosts EACH YEAR AND to any holiday queries and speak to assurance they need from a name they trust. contemporary surroundings. organise events such as geo-caching. dedicated customer advisors.

superbrands.uk.com

47848_SB_2014_Brand_p128-129_ThomasCook.indd 128 24/01/2014 10:56 47848_SB_2014_Brand_p128-129_ThomasCook.indd 129 20/01/2014 17:00 SUPERBRANDS ANNUAL 2014 THOMAS COOK

September and October 2013 saw the Promotion Brand History launch of the four new Thomas Cook high In June 2013, Thomas Cook’s brand tech Concept Stores located in Bristol, new TV advertising campaign launched. thomascook.com 1841 Thomas Cook’s first excursion, a rail Teesside, Lakeside and Edinburgh. Featuring a family on holiday, headed journey from Leicester to a temperance meeting in Loughborough, takes place. up by James Nesbitt, the three different The new generation store showcases versions to promote Foreign Exchange, 1855 In his first continental tour, Cook leads the many ways to book through Thomas two parties from Harwich to Antwerp, Aquamania holidays and holidays for then on to Brussels, Cologne, Frankfurt, Cook, enabling visitors to research and couples, were rooted in familiar and Heidelberg, Strasbourg and Paris. book their holiday in whichever way they humourous family holiday scenarios 1865 Thomas Cook opens an office on Fleet choose – whether that’s viewing video that customers can identify with. The ad Street, London, which is widely regarded content streamed throughout the store, introduced the new endline ‘Let’s go to as the UK’s first high street travel agency. completing a booking online using one of Thomascook.com’ signaling the increased 1874 Cook’s Circular Note, the first travellers’ the in-store tablets or receiving assistance importance of its online sales channel. Market A brand new concept for 2013, smartline cheque, is launched in New York. from one of the store’s travel experts. Thomas Cook was an early Thomas Cook operates in an increasingly offers its customers a great value holiday in 1939 Holidays by air on chartered aircraft are Three new TV edits will be launched in competitive industry yet, through its the sun, with fresh, clean and colourful hotels included in the summer brochure for the As part of Thomas Cook’s recent 2014, featuring the same family and pioneer of change – an first time. profitable growth strategy announced in located in popular holiday destinations. Achievements transformation, it launched the Sunny Heart promoting SENTIDO Hotels & Resorts, innovator. He introduced early 2013, can ensure that it continues 2003 Thomas Cook rebrands its airline to Thomas Cook UK won several awards logo, which conveys a message of warmth, smartline and Sunwing hotel concepts, Sunwing hotels are perfect for family Thomas Cook and launches a tour- the fi rst hotel coupon in to be well positioned and differentiated operating brand under the same name. throughout 2013, including Favourite commitment and the sunny emotions and as well as the key benefits of booking on as one of the world’s leading leisure holidays in the sun and bring Thomas Short Haul Operator of the Year at the happy memories that holidays bring. From Thomascook.com. Cook’s guests large rooms with 2007 Thomas Cook UK & Ireland becomes a 1868 and, in 1845, the fi rst travel groups. FTSE 100 company on the London Stock Globe Travel Awards and Best Holiday 1st October 2013, all of its brands united kitchenettes and flexible meal Exchange, and Thomas Cook Group plc under a Sunny Heart, a common symbol ever package holiday. Today, DID forms after a merger with MyTravel Booking Website for Thomascook.com Product options in a contemporary and at the Travolution Awards. It was also that connects each part of the business. Thomas Cook is transforming YOU KNOW? Group. Building on the strong market reaction to informal environment. awarded Best National Travel Retail and This new visual identity represents how its growth strategy, Thomas Cook has an Harriet Green, Thomas 2009 Thomas Cook becomes official provider and continues to innovate, of short breaks to the London 2012 Best Online Travel Agency at the British Thomas Cook is creating a new Thomas expanding portfolio of new products. At The Sunprime concept is aimed Cook’s Group CEO, was Olympic and Paralympic Games. Travel Awards. Cook Group, building on its values and responding to evolving the core, its high tech, high touch vision is at adults and offers hotels in awarded Leader of the smaller, more intimate locations, Year 2013 at the National 2011 Thomas Cook, The Co-operative Travel pioneering history. market trends and changing a commitment to be there for its customers Business Awards in and Midlands Co-operative complete Recent Developments however, whenever and wherever they with peaceful poolside areas. November. their retail joint venture, and in doing Thomas Cook’s new ‘Let’s Go’ strapline consumer buying habits. so become the UK’s largest retail travel Thomascook.com has also seen several are in the world, with a wider range of Sunconnect is a new introduction chain. new developments within the past 12 complements the Sunny Heart by taking As the ‘voyager android’ of differentiated products than ever before. its brand essence and saying it all in just for summer 2014, offering everything 2013 Thomas Cook unveils the new group months. As part of its high tech, high logo and identity – the Sunny Heart, touch strategy, its website has a new two memorable words. It represents the travel, Thomas Cook aims to An integral part of Thomas Cook’s latest the modern family needs for a great harmonising the brand identity across holiday search capability, making it even excitement and the energy of Thomas use its 172 years of travel product offering is its five unique concept holiday. This includes Connect Bars – all markets, including the UK, Northern outdoor bar areas with soft and alcoholic Europe and Continental Europe. easier for customers to search for and Cook. The new Thomas Cook offers a truly expertise to inspire personal hotels. These hotels all offer a range of personal – and personalised – service in customer benefits. drinks where customers can recharge book the right holiday for them. The journeys and to shape, guide their mobile devices – as well as free Wi-Fi Thomas Cook Destination Discovery tool, every channel and at every touch point. The SENTIDO Hotels & Resorts brand powered by Triporati, provides customers and inform holiday decisions. throughout the hotel. There is also a focus THE THOMAS COOK GROUP continues to grow, offering Thomas Cook on high tech entertainment for children, with new holiday inspiration and ideas, Brand Values customers hotels with individual style, including Connect Teen Lounges – with whilst Ask & Answer and Live Chat Thomas Cook’s high tech, high touch vision is underpinned by a promise to its which are guaranteed to leave customers gaming and Google Glass – as well as TAKES OVER 20 MILLION HAS 27,000 A FLEET OF 85 features let customers find the answer customers to be personal, trusted and innovative in all it does, giving customers the CUSTOMERS ON HOLIDAY EMPLOYEES AIRCRAFT. feeling relaxed and revitalized in stylish and Connect Scouts, where holiday hosts EACH YEAR AND to any holiday queries and speak to assurance they need from a name they trust. contemporary surroundings. organise events such as geo-caching. dedicated customer advisors.

superbrands.uk.com

47848_SB_2014_Brand_p128-129_ThomasCook.indd 128 24/01/2014 10:56 47848_SB_2014_Brand_p128-129_ThomasCook.indd 129 20/01/2014 17:00