BRESAOLA in Order to Be Sold Abroad, Certificated Goods Must Face a INSIGHT Variety of Rules and Regulations That Differ Greatly from State to State

edizioni

In partnership with YEAR 9 - N° 2 • FEBRUARY 2021 • MANAGING DIRECTOR: ANGELO FRIGERIO italianthe

foodmagazine buyer’s • guide Editore: Edizioni Turbo Srl - Corso della Resistenza, 23 - 20821 Meda (MB) - Tel. +39 0362 600463/4 Fax. +39.0362.600616 - Stampa: Ingraph - Seregno (MB) - Poste Italiane Spa Sped. in Abbonamento Postale DL 353/2003 (conv. in L. 27.02.2004, n.46) art. 1, comma 1, LO/MI - In caso di mancato recapito inviare al CMP di Milano Roserio per la restituzione al mittente previo pagamento resi.

INTERVIEW FOCUS ON ORGANIC Dear 2021, this DOSSIER year I wish… The world is changing. And PRODUCTS SHOWCASE consumer behaviours as well. A new challenge for A selection of the most interesting businesses, forced to come organic food & beverage product to terms with new trends. launches by Italian companies. WeWe areare The top 10 in a report by From bakery to confectionery, from Euromonitor International. page 25 cheese to deli meats, including pasta, vegetal drinks, sauces and "La"La FamigliaFamiglia much more. Products often designed ZOOM to improve health and well-being of both adults and children, thanks to Organic"Organic" the inclusion of ingredients providing strong nutritional benefits. 30 years ago, a brilliant intuition turned into a successful Trade agreements: business venture. This is the story of The Bridge, first Italian manufacturer of 100% organic and vegan drinks. An interview MARKETS&DATA with the marketing and sales director, Eva Pfeffer. the impact on EU pages 26 and 27 Organic FOCUS ON agriculture exports: a The trade agenda is set to have an overall favourable effect on the European ‘certification economy and on the agri-food industry. This is what emerges from a study carried out by mess’ the Commission's Joint Research Centre (Jrc). page 35 BRESAOLA In order to be sold abroad, certificated goods must face a INSIGHT variety of rules and regulations that differ greatly from state to state. Here, the focus is set on some strategic target countries: the USA, China, Japan, and Taiwan. Covid-19 INSIGHT does not halt The top charcuterie from Valtellina, according to 5 leading Italian the Halal market Italian producers. The pandemic doesn’t affect Muslim spend organic: on food, with a 0.2% drop forecasted in 2020. Yet it is causing profound changes in consumer behaviors. from page 31 to page 34 The major highlights from the ‘State from Far East of the Global Islamic Economy Report’. page 30 to Far West A Nomisma report focuses TRENDS INTERVIEW on two strategic markets for size, growth potential and level of appreciation of made-in-Italy. Namely An Italian the Unites States and China. GlobalGlobal in London from page 9 to page 24 ‘Foodtech’‘Foodtech’ Chef Giorgio Locatelli shares the memories of his career. TRADE SHOWS 2021 - SPECIAL INSERT knowsknows And speaks about Brexit and the pandemic. Which has taught nono crisiscrisis him something Investments in technological development are estimated to unexpected. have reached 17 billion euro in 2020, driven by alternative Not only in the kitchen. proteins and food delivery. The latter, attracted more than 48% of total financings since 2010. The main findings of a report issued by Talent Garden and Forward Fooding. page 8 centerfold pages 28 and 29

www.tespi.net The Italian Food Magazine - Buyer's Guide EDITORIAL by Federica Bartesaghi Italian organic hits global markets The pandemic is boosting the demand for organic 2020, they have grown at an even faster rate than tho- food and beverage, as shown by global consumption se of agri-food exports as a whole. With sales on glo- data. In 2020, consumers’ need for reassurance about bal markets reaching a record value of 2.6 billion euros the healthiness and safety of food has indeed mana- (+8% on 2019). To achieve this goal, the quality of the ged to convince even the most skeptics about the Italian product was crucial: Italian f&b products have quality of organic produce. And across all purchasing always been recognized and appreciated from East to channels - both online and offline - there has been a West, and this turned out to be true also for their or- significant increase in the sales of organic and natural ganic counterpart, as shown by a recent Nomisma sur- foods, especially those containing ingredients that are vey. The research institute has indeed carried out an good for the health, and able to promote the immune in-depth study focused on two leading countries for the defenses. import and sale of organic products: the United States A positive trend that, according to forecasts by Mor- and China. Two very different markets, that neverthe- dor Intelligence, will also continue in the years ahe- less share some interesting elements in common. ad: it is estimated that, on a global scale, the organic First global market for agri-food imports and for con- food & beverage market will grow at a Cagr of 16.4% sumption of organic products, the Unites States boast between 2020 and 2025. In Europe alone, this projec- a customer base that is particularly loyal to organic tion stands at +8.3%. Again in the Old Country, betwe- products, especially when they are of Italian origin. en 2010 and 2019 the organic agricultural surface has Hence, according to US consumers, Italy occupies the grown by 79%, passing from 10 to 17.9 million hec- first place in the top 5 rank for the ‘quality origin’ of tares (source Sinab). In Italy, 2 million hectares were food products. Other part of the world, same result: reached in 2019: almost twice as much as 10 years according to a survey carried out among Chinese con- ago. On a European scale, Italy is the third country by sumers, Italy ranks first for the quality of the product organic surface, after by Spain (2.35 million hectares, offered, both in relation to conventional (17%) and or- +4.8% over 2018) and France (2.241 million hectares, ganic food (18%). With a value of 8 billion euros (+70% +10.1% over 2018 ). on 2015), China is the fourth global market for con- In addition to that, the trend recorded by exports of sumption of organic products, accounting for 8% of organic products is particularly interesting for Italy. In world sales.

Il bio italiano conquista i mercati mondiali La pandemia spinge il consumo di a 17,9 milioni di ettari (fonte Sinab). uno studio approfondito rivolto a due alimenti e bevande biologiche su sca- Solo in Italia, sono stati raggiunti i 2 Paesi chiave per l’import e la vendita la mondiale, come evidenziano i dati milioni di ettari nel 2019: un dato pra- di prodotti biologici: Stati Uniti e Cina. relativi ai principali mercati di consu- ticamente raddoppiato rispetto a 10 Due mercati estremamente diversi, mo. Nel 2020, il bisogno di rassicura- anni fa. In Europa, l’Italia rappresenta ma che presentano anche interessan- zioni, da parte dei consumatori, circa il terzo Paese per superficie bio, pre- ti similitudini. la salubrità e sicurezza degli alimenti ceduta da Spagna (2,35 milioni di et- Primo mercato al mondo per l’im- ha infatti saputo convincere anche i tari, +4,8% rispetto al 2018) e Francia port agroalimentare e il consumo di più scettici circa la qualità del pro- (2,241 milioni di ettari, +10,1% rispet- prodotti bio, gli Stati Uniti vantano dotto biologico. E in tutti i canali di to al 2018). una customer base particolarmen- acquisto, sia online che offline, si è Particolarmente interessante, per te fedele al prodotto biologico, so- registrato un significativo incremento l’Italia, l’andamento registrato dal- prattutto se di provenienza italiana. delle vendite di alimenti bio e naturali, le esportazioni di prodotti biologici. L’Italia occupa infatti il primo posto soprattutto se contenenti ingredienti Che nel 2020 sono cresciute a un rit- nella top 5 per l’origine di qualità dei buoni per la salute e capaci di poten- mo persino superiore rispetto a quel- prodotti alimentari secondo i consu- ziare le difese immunitarie. le dell’export agroalimentare nel suo matori a stelle e strisce. Altra parte Un trend positivo che, secondo complesso. Con le vendite sui mer- del mondo, stesso risultato: in base le previsioni di Mordor Intelligence, cati internazionali che hanno toccato a un’indagine svolta tra i consumatori proseguirà anche negli anni a veni- il valore record di 2,6 miliardi di euro cinesi, l’Italia risulta prima per qualità re: si stima che, su scala mondiale, (+8% sul 2019). Determinante, per del prodotto offerto, sia in relazione il mercato food & beverage biologico il raggiungimento di questo traguar- all’alimentare in genere (17%), sia per crescerà a un Cagr del 16,4% tra i do, la qualità dei prodotto italiano: quello biologico (18%). Con un valore 2020 e il 2025. Per la sola Europa, da sempre riconosciuta e apprezzata di 8 miliardi di euro (+70% rispetto al il dato si attesta all’8,3%. Restando a ogni latitudine, anche nel caso del 2015), la Cina rappresenta il quarto nel Vecchio continente, tra il 2010 e biologico, come evidenzia una recen- mercato al mondo per consumo di il 2019 la superficie agricola biologica te indagine realizzata da Nomisma. prodotti biologici, con un’incidenza è cresciuta del 79%, passando da 10 L’istituto di ricerca ha infatti realizzato dell’8% sulle vendite mondiali.

2 The Italian Food Magazine - Buyer's Guide N. 2 - February 2021 NEWS

COCOA: FROM THE EU 25 MILLION EUROS FOR SUSTAINABLE CTH INVEST: FERRERO INVESTS IN THE COMPANY TO PRODUCTION IN CÔTE D'IVOIRE, GHANA AND CAMEROON BRAZZALE BROTHERS’ LA FORMAGGERIA GRAN MORAVIA CREATE A NEW SWEETS CENTRE IN BELGIUM The European Union will contribute 25 million euros to enhance the OPENS TWO NEW SHOPS IN THE CZECH REPUBLIC Creating a new sweets centre in Belgium to challenge the economic, social and environmental sustainability of cocoa produc- The Italian dairy company Brazzale has inaugurated two new shops of La Formaggeria Gran Moravia, the served retail chain created and giants Mars and Mondelez. This is the goal of the Italian manu- tion in Côte d'Ivoire, Ghana and Cameroon, which are some of the run by the Venetian business in the Czech Republic. The two new openings, Prague-Wenceslas Square and Pilsen, bring to 23 the number of facturer of confectionery products Ferrero, which has decided biggest global cocoa producers (70%). According to what reported stores distributed all over the Country. Where Brazzale brothers promote Italian food and culture with information and tasting activities at the to invest in Cth Invest, the company born in 2016 by the will of by a press note, the funds will be used especially to finance dialogue shops and through the paper magazine distributed for free. The stores are a showcase for imported Italian food with hundreds of products. In Giovanni Ferrero, at the head of the Italian multinational. In the events between producers and public institutions to ensure decent 2020, despite restrictions, the customers of the chain were more than 1.5 million, and sales exceeded 9 million euros, substantially in line with last five years, as explains the Italian newspaper Il Sole 24 Ore, revenue to local farmers, involving governments, private sector com- 2019. Moreover, La Formaggeria Gran Moravia received prestigious recognitions, winning the MasterCard award as the ‘Best retail chain of Ferrero has given to the new company 1.6 billion euros through panies and civil society. With a quota of 60%, the European Union is the year” in 2017. In 2018 it got the first place in the retailers ranking elaborated by Kpmg between the sector brands in the Czech Republic capital increases for new acquisitions. Indeed, Cth Invest ac- the world's largest importer of cocoa. while, in 2019, Brazzale brothers were awarded by Ernst & Young as the best entrepreneurs in Moravia. quired Delacre, Kelsen, Fox’s, Ferrara Candy and other Nestlè’s activities in the Usa. The last operation, concluded in December, La Formaggeria Gran Moravia dei fratelli Brazzale was the merger with Cdm International Holding (controlled by apre due nuovi punti vendita in Repubblica Ceca Ferrero). As a result, today Cth Invest can count on activities Brazzale ha inaugurato due nuovi punti vendita della Formaggeria Gran Moravia, l’insegna di retail servito realizzata e gestita direttamente for almost 5 billion euros. Hence, a parallel structure to Ferrero dall’azienda veneta in Repubblica Ceca. Con le due aperture, Praga-Piazza Venceslao e Pilsen, sale a 23 il numero di negozi distribuiti in tutto which, with the parent company, aimes to become a global giant il Paese. Dove i Brazzale promuovono il cibo e la cultura italiana con attività di informazione e degustazione nei punti vendita e attraverso la ri- of the confectionery industry. Now Ferrero is in third place after vista cartacea distribuita gratuitamente. I negozi costituiscono una vetrina per i prodotti italiani di importazione con centinaia di referenze. Nel Mars and Mondelez. 2020, nonostante le restrizioni, i clienti della catena sono stati oltre 1,5 milioni e le vendite hanno superato i 9 milioni di euro, sostanzialmente in linea con il 2019. La Formaggeria Gran Moravia, inoltre, ha ottenuto prestigiosi riconoscimenti, aggiudicandosi nel 2017 il premio di Miglior Cth Invest: Ferrero investe nella società per insegna dell’anno al concorso MasterCard. Nel 2018 ha ottenuto il primo posto nella classifica dei retailer elaborata da Kpmg fra i marchi di creare un nuovo polo dei dolciumi in Belgio settore in Repubblica Ceca mentre, nel 2019, i fratelli Brazzale sono stati premiati da Ernst & Young come i migliori imprenditori della Moravia. Creare un nuovo polo dei dolciumi in Belgio per sfidare i giganti Mars e Mondelez. Questo l’obiettivo di Ferrero, che ha deciso di investire in Cth Invest, la società nata nel 2016 proprio per volere di Giovanni Ferrero, alla guida della multinazionale italiana. Negli ultimi cinque anni, come spiega il Sole 24 Ore, Ferrero ha messo CIBUS POSTPONED: IT WILL BE HELD nelle casse della nuova società circa 1,6 miliardi di euro attra- FROM AUGUST 31ST TO SEPTEMBER 3RD verso aumenti di capitali per nuove acquisizioni. Gli investimenti Cacao: dall’Ue 25 milioni di euro per la produzione sostenibile in Costa d’Avorio, Ghana e Camerun The 2021 edition of Cibus, the international food&beverage della Cth Invest, infatti, non sono mancati con l’acquisizione dei Sono pari a 25 milioni di euro i fondi annunciati dall’Unione euro- biscotti Delacre, i frollini Kelsen, i dolci per il thè Fox’s, le cara- trade fair, has been officially put off. The board of directors pea per migliorare la sostenibilità economica, sociale e ambientale of Fiere di Parma has chosen to postpone the exhibition, melle Ferrara Candy e altre attività Nestlé negli Stati Uniti. L’ultima della produzione di cacao in Costa d’Avorio, Ghana e Camerun, tra operazione, conclusa lo scorso dicembre, è stata la fusione con initially scheduled from 4th to 7th May. So, it will be held from i principali produttori mondiali di cacao (70%). Secondo quanto ri- Tuesday August 31st to Friday September 3rd. The decision Cdm International Holding (controllata Ferrero) e ha fatto sì che portato da una nota stampa, i fondi saranno utilizzati in particolare oggi la Cth Invest possa contare su attività per quasi 5 miliardi has been taken on the basis of two surveys launched by the per finanziare appuntamenti di dialogo tra produttori e istituzioni organizers at the end of 2020. The first one on a represen- di euro. Insomma, una struttura parallela alla Ferrero che, con la pubbliche per garantire entrate dignitose agli agricoltori locali, coin- casa madre, ha l’obiettivo diventare un colosso mondiale dell’in- tative sample of exhibitors from all agri-food sectors, the se- volgendo i governi, le aziende del settore privato e la società civile. cond one on a panel of 1,500 domestic and foreign buyers. dustria dolciaria, oggi al terzo posto dopo Mars e Mondelez. Con quota 60%, l’Unione Europea è il più grande importatore mondiale di cacao. Rimandata Cibus: si terrà dal 31 agosto al 3 settembre L’edizione 2021 di Cibus, fiera internazionale del the food&beverage, è stata ufficialmente rimandata. Il Cda italian BARILLA ACQUIRES THE CANADIAN BRAND di Fiere di Parma ha scelto di posticipare la rassegna, CATELLI DRY PASTA FOR 107 MILLION EUROS inizialmente prevista dal 4 al 7 maggio. Si terrà così da martedì 31 agosto a venerdì 3 settembre. La decisione magazine food After acquiring the English brand Pasta Evangelists, the Italian multinational food è stata presa sulla base di due sondaggi avviati dagli or- buyer’s • guide company Barilla also expands in Canada with the acquisition of the brand Catelli Dry ganizzatori a fine 2020. Il primo tra un campione rappre- Pasta, sold by the Spanish giant Ebro Foods. The transaction, finalized on Janua- sentativo di espositori di tutti i settori dell’agroalimenta- ry 29th, includes the Catelli, Lancia and Splendor brands and the plant in Montreal re, il secondo tra un panel di 1.500 buyer nazionali ed THE ITALIAN FOOD MAGAZINE (Québec). The value of the operation is about 165 million Canadian dollars (approxi- esteri. Managing director: ANGELO FRIGERIO mately 107 million euros) and is part of the growth and development plan drawn up Edited by: Edizioni Turbo Srl - Palazzo di Vetro by the company for a period of five years (2020-2024). More than one billion euros Corso della Resistenza, 23 - 20821 - Meda (MB) will be destined to strengthen production facilities and to new acquisitions. “In Barilla, Tel. +39 0362 600463/4/5/9 we’re leading the charge in transforming the pasta category, and as a category leader CASA DEL DOLCE EXCLUSIVE DISTRIBUTOR Fax. +39 0362 600616 - e-mail: [email protected] worldwide, it’s our mission to be an architect of growth,” explains Claudio Colzani, FOR ORONERO, SFIZIA, ORZOCREM AND KOPIKO Anno 9 - numero 2 - febbraio 2021 chief executive officer of the Barilla Group. “Given the synergies between our business From February 2021, the Italian confectionery com- strategies, commitments and values, Catelli Dry Pasta is a natural fit for the expansion pany Casa del Dolce becomes exclusive distributor Periodico bimestrale - Registrazione al Tribunale di Milano of our business.” n. 38 del 25 febbraio 2015 for four new brands. Indeed, it will market the famous Stampa: Ingraph - Seregno (MB) Oronero hard liquorice and Sfizia liquorice root boxes. Barilla acquisisce il brand canadese In the world of coffee, the company from Bergamo Poste Italiane Spa - Sped. in Abbonamento Postale Catelli dry Pasta per 107 milioni di euro will distribute Orzocrem pods, available for moka pot, DL 353/2003 (conv. in L. 27.02.2004, n.46) Dopo aver acquisito il marchio inglese Pasta Evangelists, Barilla si espande anche in Ca- espresso or in soluble version. Kopiko candies are in- art. 1, comma 1, LO/MI nada con l’acquisizione del marchio Catelli Dry Pasta, ceduto dal colosso spagnolo Ebro cluded in the operation, too. Foods. L’operazione, ultimata il 29 gennaio scorso, include i brand Catelli, Lancia e Splen- Una copia 1,00 euro - Abbonamento annuo 20,00 euro dor, oltre allo stabilimento produttivo di Montreal, nel Quebec. Il valore dell’operazione si Casa del Dolce distributore esclusivo L’editore garantisce la massima riservatezza attesta intorno ai 165 milioni di dollari canadesi (107 milioni di euro circa) e si inserisce di Oronero, Sfizia, Orzocrem e Kopiko dei dati personali in suo possesso. Tali dati all’interno del piano di crescita e sviluppo redatto dall’azienda per il quinquennio 2020- A partire da febbraio 2021, Casa del Dolce diventa saranno utilizzati per la gestione degli abbonamenti 2024. Più di un miliardo di euro sarà destinato al potenziamento delle strutture produttive distributore esclusivo di quattro nuovi brand. Avvia- e per l’invio di informazioni commerciali. e alle nuove acquisizioni. “In Barilla stiamo guidando la trasformazione del comparto della In base all’Art. 13 della Legge n° 196/2003, ta la collaborazione per la commercializzazione della pasta. Come leader mondiali del settore, la nostra missione è essere artefici di questa i dati potranno essere rettificati o cancellati celebre liquirizia dura Oronero e della radice di liqui- in qualsiasi momento scrivendo a: Edizioni Turbo S.r.l. crescita”, spiega Claudio Colzani, chief executive officer di Barilla. “Catelli Dry Pasta è una rizia in astuccio Sfizia. Nel mondo del caffè, l’azienda scelta naturale per la nostra espansione, considerate le sinergie tra le nostre strategie di bergamasca distribuirà le cialde Orzocrem, disponibili Responsabile dati: Angelo Frigerio business, l’impegno e i valori che ci accomunano”. per moka, espresso o in versione solubile. Rientrano Corso della Resistenza, 23 - 20821 Meda (MB) nell’operazione anche le caramelle Kopiko.

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The Italian Food Magazine - Buyer's Guide The Italian Food Magazine - Buyer's Guide N. 2 - February 2021 N. 2 - February 2021 INTERVIEW

An Italian ORGANIC in London Chef Giorgio Locatelli shares the memories of his career. DOSSIER And speaks about Brexit and the pandemic. Which has taught him something unexpected. Not only in the kitchen. A selection of the most interesting His accent is typical from Northern Italy, when he How is Brexit changing things? organic food & beverage product launches speaks Italian. Yet, I can spot a bit of British inflection. We haven’t bought yet products from Italy since His enthusiastic way of speaking is unmistakable. He’s Brexit came into effect. But we still keep in touch with by Italian companies. From bakery to confectionery, Giorgio Locatelli. In Italy he’s nowadays known becau- our importers and distributors. There are for sure pro- se he’s one of the judges in the well-known tv show blems at the customs controls, which I hope will be from cheese to deli meats, including pasta, vegetal drinks, Masterchef. But he’s been a protagonist of the Italian solved shortly. Costs will increase. cuisine in London for over twenty years, being chef first How are arranging the supply of Italian pro- sauces and much more. Products often designed to improve health at the Zafferano, then at its Locanda. Locatelli speaks ducts in your restaurant? about Brexit and the pandemic, which has taught him We keep in touch weekly with all our suppliers, im- and well-being of both adults and children, something unexpected, not only in the kitchen, de- porters and distributors in London. As far as wine is thanks to the inclusion of ingredients providing monstrating that people never stop learning. concerned, we filled our stocks in October and No- vember. While, as regards fresh products, many sup- strong nutritional benefits. Let’s go back over your personal history. Your pliers are experiencing delays and blockings at the family owns a restaurant in Italy, what is your frontier. But what I am the most worried of is the pos- first memory in a kitchen? sibility of welcoming young graduates in our kitchen. It dates back to when I was 8 or 9 years old right in It will be more difficult for Italians to come here in Lon- by Federica Bartesaghi my family’s restaurant, together with my brother and don to work, which will be more expensive. It is nice GIORGIO LOCATELLI: THE IDENTIKIT cousins. We all were looking for a way to help out. to welcome young boys and girls with dreams and As I was the youngest I couldn’t serve at tables. So I aspirations, to know them and offer them a job. We The ingredient he likes the most: olive oil started working in the kitchens. And there is where I care a lot about education. In fact, we have studied a The ingredient he hates the most: none have grown up. training programme with some Italian schools, which The collegue he esteems the most: Antonino ADI APICOLTURA AGROMONTE ALCASS – BRAND AMICA NATURA So becoming a cook came as a natural choice has turned out to be very successful: after one year Cannavacciuolo. “We do the same thing, but www.adiapicoltura.it www.agromonte.it www.amicanatura.it to you… and half in our Locanda, a young cook has worked in It seems to me that I have never actually chosen! I all the posts of the kitchen. Clearly, young cooks now we are so incredibly different”. have always done this job. And I have always been will prefer going to France or Germany. The dish he’s proud of the most: roast rab- Miomiela - Rosemary Honey Pargolosi Beef meatballs Organic fascinated by it. Despite all ebbs and flows, I have ne- Are you afraid that the restaurant sector might bit leg with polenta. “My grabdparents have ver stopped loving it. Even when I was a child. Cooks be impoverished for this reason? always cooked this dish. Over the years I re- and waiters always used to talk about their past expe- English restaurants welcome people from all over fined it. I got to an exceptional dish and each riences travelling all around the world. So, I could do the words with open arms. For sure, many Italians time I prepare it I feel like my grandparents are nothing but become a cook and a traveller. who used to come to the Uk to study and work now next to me. They were unique”. Why did you decide to remain in London? will find it easier to go somewhere else. But we will see After three years in Paris. London was the city where once we can open, because, due to the Coronavirus, The best dish he has ever tasted: “I have I felt at home the most. I had the impression that you there is no question of it until March. tasted a lot of good dishes! But the best was a really had the chance to do what you wanted there, What have you learnt from this months of pan- soup made with pasta and lobster which I ate if you had the skills. So I got back to London, whe- demic? in Sicily. My wife and I were arrived in Menfi re I had already spent four years at the Savoy before I have learnt many things. Staying at home, I had the and it was pouring. There was nothing, also Thanks to the plant from which it is extracted, rose- Pargolosi is the first ready organic cherry tomatoes pasta The Amica Natura Bio beef meatballs are made with a going to France. In the 80’s and 90’s the Italian cuisine chance to spend the whole day with my wife and my mary honey has a very particular taste. The strong sauce invented for kids. Made with freshly processed, or- light dough and based on a few and selected natural became very popular in the United Kingdom. Which, daughter. She has even taught me to cook some new electricity was down. And then we found our sweetness is followed by a clear reference to bitter ganic Sicilian cherry tomatoes, the sauce is enriched by and genuine ingredients. Frozen without addition of for sure, helped my career. things! But, above all, I realized that I can live without hotel where they served us this magnificent almonds in tasting. In a second moment, there are di- the natural flavours of selected vegetables such as organic chemical preservatives or additives. How have the English’ palate and their percep- working, even though my job is very important to me. soup!”. stinct saline notes of algae and a vague citrus afterta- carrot, organic onion, organic basil and organic virgin oil. It Ingredients tion of the Italian cuisine evolved over the years? I had been travelling on a fast moving train for thirty The dish his family appreciates the most: ste. Color is clear, yellow to white, with a slow and very is dyes and preservatives free and it contains no concen- Organic beef Many things changed thanks to the European years, but then I realized that sometimes it is nice to vegetable soup with kale. “If there is no kale, fine-grained crystallization. The taste il pleasant and trate. Easy to use, the Pargolosi pasta sauce is ready in 1 Packaging details Union. In the 80’s, in supermarkets, there were few sit on the sofa and read the newspaper. I love enjoying they all complain!”. Italian products. Then, with the Eu, our products grew the free nights at home: to cook something, sit down delicate, the smell intense and floral, finely aromatic minute and its packaging is composed of two 160 g prac- Box Amica Natura 300 g in quantity and quality in supermarkets. Moreover the and eat together. I wasn’t used to it! at 5-6 in the eve- and brackish. It is produced in the Apulia region. It pai- tical jars. Moreover, kids have fun discovering Pargo Jack Shelf life Ec rules and certifications helped many little quality ning, I am usually working in the kitchen and, when I Un Italiano a Londra rs well with aged cheeses or stretched curd cheeses. and his friends: a cheerful friend group of anthropomorphic 18 months producers, who were able to correctly put their pro- haven’t a lot to do, I go home at 9. Ingredients tomatoes. International certifications ducts into the market. This phenomenon favoured re- One last question, what did your daughter Chef Giorgio Locatelli si racconta. In Italia è 100% rosemary honey Ingredients BioAgricert staurants: those who could choose good products, teach to you? oggi noto tra il pubblico generalista perché giu- dice del noto show televisivo Masterchef. Ma, Packaging details Organic cherry tomato (93%), organic carrot (6,21%), or- succeeded in creating high quality menus, which has She made me discover the ‘student food’. She Glass jar, 500 g ganic extra virgin olive oil, organic onion(0,16%), organic changed the English’ palate. In the 90’s eating Italian taught me to cook more freely. As I always cook in my prima con lo Zafferano, poi con la sua Locanda, Shelf life basil (0,16%), salt, organic brown sugar. was super trendy! Tony Blair used to eat in our restau- restaurant, I am limited to my Italianity. On the contra- lo chef è volto della cucina italiana a Londra da oltre vent’anni. Locatelli ripercorre la sua carrie- 3 years from the harvest time Packaging details rant. Also the fact that middle classes started travelling ry, my daughter has travelled a lot and is much more ra e racconta come è cambiata la ristorazione more helped our cuisine gaining popularity. Once they open-minded. I have learnt to make myself influen- International certifications Glass jar size 2x160 g (one pack contains two jars) inglese. Ci parla di Brexit e della pandemia, che Organic, Kosher International certifications have tasted a genuine sarda a beccafico in Sicily, they ced more. Anyway, yesterday night I prepared pasta gli ha insegnato qualcosa di inedito. Non solo expect to find the very same taste in an Italian restau- with béchamel sauce and truffle. And all the family got in cucina. Bio (organic certification by Q certificazioni) rant in England. crazy for it! follow

8 9 The Italian Food Magazine - Buyer's Guide N. 2 - February 2021 ORGANIC DOSSIER PRODUCTS SHOWCASE

ARRIGONI BATTISTA BAULE VOLANTE CERRETO AMANTI DEL BIOLOGICO EUROFOOD FARMO PASTIFICIO FELICETTI www.arrigoniformaggi.it www.baulevolante.it – CERRETO ORGANIC www.nattura.it www.farmo.com www.felicetti.it www.cerretobio.com/en Organic Gorgonzola PDO spoon take Preparation for burger with lentils and Organic extra dark cannolo crunch Legume crunch Spaghetti organic durum wheat semolina away mixed seeds Pearl Barley - Pre-cooked line

This is the organic take of one of the signature pro- A 100% vegetable product that allows you to prepare Barley grains, steamed and dried. Steaming preser- Organic extra dark cannolo crunch Náttúra is a crun- Organic and legume-based crackers, naturally gluten- From the finest organic wheat comes this full-flavou- ducts by Arrigoni. A raw blue cheese which blends a delicious lentil and mixed seed burgers in just a few ves most of the nutritional properties of the grain. It chy rice and cocoa wafer filled with a soft cocoa cre- free, available in two varieties: chickpea and red lentil. red product. Sustainability, care for the environment unique sweetness with a peculiarly smooth taste. It is minutes. takes only 5 minutes of boiling in a pot without a lid to am and hazelnuts. It’s gluten free, dairy free, yeast Spicy and aromatic, these crackers are a real treat for and protection of the territory have always been the made with whole organic cow milk, and comes with Ingredients complete the preparation. Very easy and quick to use free and palm oil free. Perfect to be enjoyed at all ti- those who follow a healthy and correct diet. High in company’s core values. For this reason Felicetti pasta well distributed blueish-greenish molds. The organic Oat flakes, corn starch, precooked corn flour, preco- in first and main courses. Organic, 100% vegetable, mes of the day, also thanks to the convenient single fibre and a source of protein. Vegetarian and produced has new packs 100% made from paper. Gorgonzola PDO by Arrigoni has won the prestigious oked lentils 11%, sunflower seeds 4.4%, linseed 3%, source of fibre, no soaking, no preservatives, made doses pack. in Italy. Ingredients BioCaseus international award in 2017. Arrigoni take sesame seeds 3%, salt, yeast extract (from saccha- in Italy. Ingredients Ingredients 100% organic durum wheat semolina away line carries a comprehensive selection of tradi- romyces cerevisiae), carrot dehydrated, dehydrated Ingredients Biscuit* (40%): rice flour* 70%, cane sugar*, low-fat Legume crunch chickpea: chickpea flour, sesame International certifications tional and fresh cheeses all coming in a user-friendly parsley, nutmeg. Organic precooked orzo wheat (barley) cocoa powder* 6,50%, quinoa flour*, millet flour*, sea seeds, extra virgin olive oil, cumin, coriander, Ccpb (organic), Usda Nop and Jas standards, Brc and tray pack. Packaging details Packaging details salt. Filling* (60%): cane sugar*, low fat cacao powder* sweet paprika – organic. Ifs Ingredients 180 g Transparent matt polypropylene bags with self-adhe- 25%, sunflower oil*, hazelnut paste* 11%, cocoa but- Packaging details Pasteurized organic cow milk, salt and rennet. International certifications sive label of 240 g ter* (*organic). May contain soy and other nuts. Paper bag, 150 g Packaging details Organic Shelf life Packaging details Shelf life 250 g take away pack tray 15 months Box 5x25 g (125 g) 9 months Shelf life International certifications Shelf life International certifications 18 days since packaging date Organic 4 months Brc, Ifs high level, bio, kosher, gluten free, Non GMO International certifications International certifications project verified. Certified organic production site, Brc, Ifs Organic, Veganok

LATTERIA SOCIALE DI CHIURO MIELIZIA EURO COMPANY LA FINESTRA SUL CIELO FIOR DI LOTO FIORE DI PUGLIA www.latteriachiuro.it www.mielizia.com www.eurocompany.it www.lafinestrasulcielo.it www.fiordiloto.it www.fioredipuglia.com

Yogurt AlpiYò Bio (Apricot) Sesame and Honey Bars Mielizia Bio Fermè – Spreadable cashew fermentino Pizza-flavored savory biscuits Biocroc peas snack Certified Organic Taralli 100% ‘Puglia with chives Quality’

The organic yogurt AlpiYo Bio is the perfect combination Sesame and Honey Bars Mielizia Bio are the new he- The perfect combination of the sweetness of cashews Delicious savory pizza-flavored spelled biscuits, with Salty snack made from organic peas, low in fat and a Organic taralli are made with raw ingredients from of the lightness of Valtellina milk and the taste of fruit, althy and delicious snacks, sweetened only with 100% and the fresh and aromatic notes of chives in a creamy a crumbly consistency. They are perfect to accompany source of protein and fiber. km 0 organic agriculture and are produced only with with added selected live lactic cultures. The organic mark organic and Italian honey, produced by the largest na- and spreadable consistency. Fermentation process aperitifs or as a tasty snack at any time of the day. Ingredients PDO organic extra-virgin oil and mother yeast. Apulian ensures both that the ingredients used are natural, and tional beekeepers cooperative in Italy. With only two makes fermentino a fresh, alive and unpasteurized Ingredients 44% pea flour, corn flour, sunflower oil, corn starch, handmade taralli Fiore di Puglia are organic certified, that the entire production chain is strictly controlled, from ingredients, these bars are an excellent source of fi- product. Moreover, thanks to fermentation, spreadable Spelled flour, sunflower oil, rice syrup (rice, water), to- salt. vegan and packaged in a recyclable packaging. milk to fruit, from cattle forage to production process, ber, free from artificial flavors, syrups or other swee- fermentino is rich in lactic ferments and is suitable mato powder, concentrated grape juice, salt, oregano, Packaging details Ingredients packaging and distribution. The result is a natural, cre- teners. In the practical single-serving size, they are a for those people who follow a plant-based and dairy- raising agents (ammonium bicarbonates, sodium bi- 50 g Wheat flour, white wine, sourdough, wheat flour, yeast, amy and delicate yogurt. Paired with the extra fruit jams perfect snack for a sweet break at any time. free nutrition. Fermentino does not contain additives carbonates). Organic International certifications water 10%, extra-virgin oil8%, salt, natural extract of made by the local Social Cooperative ‘il Sentiero’, who Ingredients or preservatives and is naturally cholesterol-free. Packaging details Organic olives. Organic product. integrates disadvantaged people in its workforce. Organic sesame and honey Ingredients 270 g, transparent film Packaging details Ingredients Packaging details Cashews 56%, water 41%, salt 1,3%, chives powder Shelf life 300 g co-extruded polypropylene packaging Pasteurized organic whole milk from Valtellina, live lactic 25 g 0,5%, onion powder, lactic ferments. 10 months Shelf life cultures, organic extra apricot jam produced in Valtellina. Shelf life Packaging International certifications 365 days Packaging details 16 months Weight: 100 g. Plastic open and close tray + cardbo- Organic International certifications 125 g resealable PET jar International certifications ard, 100% recyclable. Brc, Ifs, Bio Shelf life Organic Shelf life 40 days 40 days International certifications Certifications Ifs Organic

10 11 The Italian Food Magazine - Buyer's Guide N. 2 - February 2021 ORGANIC DOSSIER PRODUCTS SHOWCASE

FUMAGALLI INDUSTRIA ALIMENTARI GRUPPO GERMINAL PASTIFICIO ATTILIO ILTA ALIMENTARE INALPI LA DORIA www.fumagallisalumi.it www.germinalbio.it/en MASTROMAURO GRANORO www.amiopulses.com www.inalpi.it www.gruppoladoria.it www.granoro.it Prosciutto di Parma Organic Bio BioJunior pasta Amìo My Gourmet Le Biobonta’ di Varese Ligure – Organic black beans Fusilli ‘Bio Granoro’ Senatore Cappelli Organic Yogurt Variety

Authentic Italian cured ham made by organic pork legs, The organic pasta of the BioJunior Line is made with Cappelli is an ancient variety of durum wheat revalued Amìo My Gourmet is a range of 100% vegetarian legu- Novelty items of autumn 2020: a range of organic yo- Organic black beans, carefully selected, rehydrated coming from Italian heavy pigs. Firstly the legs are salted Italian wheat and fortified with Vitamin B1. The line as an excellent cereal thanks to its characteristics, me-based organic ready meals in three tasty original gurt in 125 g packs, available both in the low fat and and naturally boiled. Ready to serve, no added salt. and then they rest and slowly mature for a minimum of 12 includes: Mini shells (10 months+), Mini strings (8 including a lower gluten content. The Cappelli BioGra- recipes: ‘Pulses and Oat with Tomato Sauce’; Gluten full-fat versions, and in the following tastes: white, ha- Ingredients months, in temperature controlled rooms (Parma factory). months+), Mini Letters (8 months+). BioJunior is a noro pasta, as well as the grain from which it derives, Free ‘Aromatic Lentils Mediterranean Style’; Gluten zelnut, coffee, pear, apricot, blackberry, wild berries, Organic black beans, water At the end of curing, an inspector from the Parma Ham complete line of organic products formulated to meet has excellent nutritional qualities, contains high quan- Free ‘Curry Chickpeas with Cranberries’. Amìo My banana, citrus fruit, vanilla, strawberry, and raspberry. Packaging details Consortium assesses the quality of each leg and brands it the nutritional needs of the early childhood. Beside pa- tities of amino acids, vitamins and minerals and has Gourmet is rich in taste and made with organic ingre- The yoghurt is produced by concentrating the product 400 g, combisafe with the Parma Ducal Crown. Finally the hams are boned, sta, the line also includes Organic biscuits and bars. an excellent consistency and toughness after cooking. dients, without preservatives, artificial colors or added through evaporation, i.e. through the natural evapora- Shelf life sliced and packed under protective atmosphere. All the Packaging details No use of pesticides or synthetic chemicals. glutamate. tion of water, without using added proteins to reach 24 months supply chain, from farms to final branding, complies with Weight: 200 g. Primary packaging printed polypropyle- Ingredients Ingredients the creaminess desired. International certifications the Protected Designation of Origin (PDO) specification. It ne film. Organic durum wheat semolina Pulses in tasty recipes Ingredients Organic is gluten and milk proteins free. Shelf life Packaging details Packaging Organic milk Ingredients 24 months 500 g, 100% recyclable paper bag Single portion bowl (270 g) which can be stored at Packaging details Pork*, salt. (*organic) International certifications Shelf life room temperature, suitable for the microwave 125 g plastic jars (2) with aluminium capsule and Packaging details Organic, vegan, eggs free, dairy free (depends on the 36 months from packaging Shelf life cardboard cluster. 100% recyclable packaging Weight: 70 g. Packed with more than 75% sustainable product) International certifications 12 months Shelf life paper Icea, organic Certificazioni 40 days Shelf life Organic, Fsc (cardboard cluster) International certifications 60 days Bio Valori Italia International certifications Ifs, Brc, Kiwa Pai, Bio/Organic, Emas

GRISSIN BON ICAM CIOCCOLATO CASEIFICIO IL FIORINO MASTER MEW MOLINO NALDONI www.grissinbon.it www.icamcioccolato.com www.caseificioilfiorino.it www.mammaemma.it www.ococo.eu www.molinonaldoni.it/en/ www.vaninicioccolato.com Organic wholewheat rusks Cacio di Venere Organic potato gnocchi Coconut water 100% Stoneground organic soft wheat flour Vanini Bio single-origin Uganda bars type 1

Toast rusks with wholewheat flour from organic far- Six chocolate bars, all strictly organic, made with Cacio di Venere is made with selected and high quality Made with only fresh potatoes selected by hand and 100% natural, Ococo has just one ingredient. Vegan, Molino Naldoni stoneground soft wheat flour type 1 is ming for a healthy eating. Exclusive pack with 7 por- Ugandan cocoa from the cooperatives of Bundibugyo organic milk, all coming from the Maremma pastures steamed in their skin, these gnocchi are made with gluten free and GMOs free. now organic as it is obtained from the pure grinding tions of 4 toasts. where Icam has built a cocoa collection centre. The around Roccalbegna, in the province of Grosseto, and only 3 ingredients: 100% fresh hand-selected potato- Ingredients of a careful selection of 100% Italian organic wheat, Ingredients Bio bars range includes: Dark Chocolate bar 70% with selected organic Tuscan white truffle. It matures es, flour and salt. A healthy and genuine product that 100% coconut water without adding enzymes and chemical agents. The Whole wheat flour* 100.2g**, extra virgin olive oil* Uganda Cocoa, Milk Chocolate bar 34% cocoa Ugan- for about eight months, it has a wide and not very high does not give up the taste. Ideal for a vegan diet, wi- Packaging details products obtained using Molino Naldoni stoneground 4g**, yeast, cane sugar*, barley malt extract*, Iodized da, Gianduja bar with whole hazelnuts, Milk Chocolate shape to allow a more compact and homogeneous thout preservatives. Tetra pack, 330 m flour get more intense and rustic flavours and aro- salt (salt, potassium iodate 0.007%), natural flavou- bar 34% with whole toasted almonds, Dark Chocola- maturation. Ingredients Shelf life mas, are highly digestible and naturally healthy. 100% rings. (*organic, **for 100 g of finished product) te bar 56% with whole hazelnuts and caramel, Dark Ingredients 70% steamed potatoes, type ‘0’ soft wheat flour, salt, 15 months TMC made in Italy, vegetarian and vegan. Packaging details Chocolate bar 56% with whole salted pistachios. Pasteurised organic sheep’s milk cheese, organic Tu- sunflower seed oil International certifications Ingredients 250 g box, 7 portions x 4 slices Ingredients scan white truffle. Packaging details Bio, Fair trade Organic soft wheat flour type 1 Shelf life Organic single-origin Uganda dark and milk chocolate. Packaging details 400 g, neutral bag in a cardboard box Packaging details 270 days Inclusions all strictly organic: whole hazelnuts, whole Weight: approx 8 kg. The product can be portioned in Shelf life Available in 1 kg and 25 kg paper bags International certifications almonds, whole hazelnuts and caramel, whole salted pieces from 0.250 g upwords and packaged in shrink- 60 days Shelf life Ifs, Brc, Organic pistachios. wrapped vacuum packs. International certifications 300 days Packaging details Shelf life Fssc 22000, Ifs, Brcgs, Smeta 4 Pillars, Icea International certifications 100 g bar case 6 months - whole cheese without packaging; 3 months Organic, Kosher, Uni En Iso 9001, Brc Food 8 certifi- Shelf life – vacuum packed portioned cheese. cation 15, 18 or 24 months depending on the bar Certifications International certifications Organic Bio Ecocert follow

12 13 The Italian Food Magazine - Buyer's Guide N. 2 - February 2021 ORGANIC DOSSIER PRODUCTS SHOWCASE

MOLINO RACHELLO PASTIFICIO AVESANI ITALIAN FOOD BIOVIDA, A SALUMI VIDA BRAND SALUMIFICIO SOSIO SARCHIO www.molinorachello.it/en/ www.pastificioavesani.it www.ilpomodoropetti.com www.biovida.it www.labresaoladebaita.it www.sarchio.com

Tritordeum Bio flour Ravioli with spinach and tofu Organic datterini tomatoes’ passata & ‘Brace’ high-quality char-grilled coo- Organic Bresaola Bread Mix Sarchio Organic crushed datterini tomatoes ked ham

Organic Tritordeum comes from the natural cross Fresh egg pasta filled with spinach and tofu. Petti's organic datterini tomatoes’ delicacies are Produced exclusively with organic, fresh, and carefully The organic bresaola is produced with selected beef Organic, gluten-free, naturally lactose-free and high between durum wheat (triticum durum) and wild Ingredients masterpieces of the organic Petti range: made from selected legs, gently softened and flavoured in order meat, coming from the best farming and certified in fiber, the Bread Mix Sarchio is a versatile and easy- barley (hordeum chilense). It is a new and versatile Durum wheat flour, eggs 30%; filling (40%): ricot- 100% Tuscan certified organic datterini tomatoes. Ge- to enhance the sensory qualities of the meat. The legs through all the chain. The product undergoes strict and to-use product. It allows to prepare and bake at home: cereal, grown in Italy in Molino Rachello’s Oasi with ta (milk whey, salt, acidity regulator: E270), spinach nuine products with no added preservatives nor fats. are infused with a very low percentage of brine throu- constant processing controls, which guarantee the focaccia, soft or flat pizzas, bread and rolls gluten-free, sustainable organic agriculture and with a low envi- 25%, tofu 13% (soy 54%, water), dehydrated potato- Petti's organic datterini tomatoes’ passata is sieved gh the finest organic spices and herbs, then cooked quality for the consumer’s protection. It is also avai- but as good as the traditional ones. Made from corn ronmental impact. Its flour is a source of fiber and its es flakes, hard cheese (milk, salt, coagulant enzyme), into a very fine mesh sifter to remove skins and seeds, for over 22 hours in steam ovens and finally roasted lable in bars, suitable for slicing. High in proteins and starch, rice flour and buckwheat, this mix guarantees gluten has a better digestibility. sunflower oil, powder milk, salt, nutmeg, garlic, pep- thus having a unique creamy and delicate consistency. on embers. low in fats, it’s free from gluten, latcose and GMOs. perfect dough for every bakery. On the package are Ingredients per, yeast extract. Petti's organic crushed datterini tomatoes is a delicate Ingredients Packaging details suggested some recipes that can be integrated in an 100% Tritordeum flour from organic agriculture Packaging details fine pulp, with a special sweet taste and a pleasant Organic pork leg, marine salt, organic cane sugar, or- Average weight: whole piece 2,1/4,0 kg; half piece original and creative way. Packaging details 250 g tray consistency. ganic spices and herbs, antioxidant and preservative. 1,6/2,2 kg. Packing: vacuum-packed with polymer- Shelf life 500 g and 25 kg, packaged in a protective atmosphe- Shelf life Ingredients Packaging details based casings and external package. 2/4 pieces per 18 months re; 25 kg in paper bags 65 days Organic datterini tomatoes (99,75%), salt (0,25%) About 4-4,5 Kg. Vacuum-sealed carton – 7/14 pieces per carton. Packaging details Shelf life International certifications Packaging details Shelf life Shelf life 500 g pack ‘I Love my Planet’ totally recyclable in pa- 12 months Ifs/Brc, Kat, Bio 350 g glass bottle 120 days 90 days from packing date per International certifications Shelf life International certifications International certifications International certifications Organic, Ifs, Iso 22005, Iso 9001 3 years Bioagricert (organic), FSSC22000 Icea - IT 1436/L CE Organic, gluten free International certifications Product: Icea, Kosher, Veganok. Company: Brc, Fda, Fsc, Haccp, Ifs Food, Iso 9001:2008

POGGIO DEL FARRO PROBIOS PUGLIA SAPORI SCALDASOLE SGAMBARO SIPA INTERNATIONAL www.poggiodelfarro.com www.probios.it www.pugliasapori.com www.fattoriascaldasole.it www.sgambaro.it www.martinotaste.com

EquiliBIO line Organic gluten-free Oat drink Organic line Fruit Organic Whole Milk Yoghurt Organic emmer, lentils and quinoa Organic, gluten-free brown rice pasta couscous with cauliflower

By blending the qualities of ancient cereal farro (spelt) Probios Oat Drink is delicious drunk both cold and hot. Puglia Sapori’s organic line comes from a careful se- Scaldasole goes back to authetic, simple and natu- Emmer Lentils and Quinoa Pasta is a nutritionally Special and exclusive product, designed by Martino with legumes, the organic EquiliBIO line of products Full-bodied and with a delicate flavor, it’s guaranteed lection of the best organic raw materials available on ral flavours with its Fruit Organic Whole Milk Yoghurt complete dish. It combines the authentic taste of em- thanks to a special production process that allows has been created as a basic mix to allow anyone to gluten-free: the oats were prepared using the neces- the market: it is made up of tarallini in four references, product line. Produced with Italian milk made by or- mer with the proteins of legumes and quinoa. With a cauliflower to be combined with fine and selected create unique dishes while still ensuring that all the sary precautions to avoid any contamination from from the classic Evo oil up to the Multigrain, enclosed ganic farms, these yoghurts are made according to high protein value comparable to meat, this pasta is a brown rice flour in order not to lose on the contrary necessary nutrients are provided. The double process gluten-containing grains. Perfect for those looking for in a paper-touch packaging evocative of the Apulian a simple recipe which celebrates the genuine taste. perfect solution for children that are not so used to eat to enhance the properties’ organoleptic. A source of of husking and cracking the kernels, allows our th- a completely vegetable drink with low fat content and tradition. The Scaldasole Fruit Organic Whole Milk Yoghurt line legumes. Moreover, it presents a low glycemic index, fibre, low in fat and sodium, organic gluten-free brown ree mixes to cook very rapidly, without the need for no added sugar. Also available in cocoa flavor. Ingredients is available in a variety of delicious flavours such as: so it can also meet other special nutritional needs. rice couscous with Martino’s cauliflower is an excel- soaking and pre-cooking, leaving the natural taste of Ingredients Extra virgin olive oil, flour, white wine, salt. blackcurrant, coconut, lemon and mango. Ingredients lence in quality and properties. the products unchanged. Controlled supply chain and Water,* oats 16% * organic Packaging details Ingredients Organic emmer, lentils and quinoa pasta: 70% emmer Ingredients organic certification are at the base of the company’s Packaging details 200 g paper-touch bag Whole milk yogurt 82%, cane sugar flour, 20% lentil flour, 5% quinoa flour, 5% pea protein Brown rice flours and cauliflower powder products. 1 lt. Cap: plastic; brik: Tetrapack Shelf life Packaging details isolate. Packaging details Ingredients Shelf life 12 months 375 g plastic container with recyclable paper and alu- Shelf life 300 g cellophane box Farro and lentils with other legumes 12 months International certifications minum 3 years Shelf life Packaging details International certifications Brc, Ifs, Bioagricert (organic) International certifications Packaging details 24 months 250 days Organic, Gluten free Bioagricert, Gluten free product certified by the Italian Self-standing plastic bag 500 g International certifications Shelf life Celiac Association (AIC) International certifications Brc, Ifs, Biologico, Veganok, Kosher, Naturland 12 months Icea, Brc, Ifs, Kosher International certifications Organic, Brc, Ifs

14 15 The Italian Food Magazine - Buyer's Guide N. 2 - February 2021 ORGANIC DOSSIER PRODUCTS SHOWCASE MARKETS&DATA

TENTAZIONI PUGLIESI ZINI PRODOTTI ALIMENTARI THE BRIDGE www.tentazionipugliesi.it www.pastazini.it www.thebridgebio.com Organic Multicereal Taralli Fusilloni di Farro Integrali Bio Bio Coconut Original Organic exports: a ‘certification mess’ In order to be sold abroad, Export bio: l’incubo certificazioni certificated goods must face a L’Italia è il secondo paese esportatore al mondo di prodotti biologici, dopo gli Stati The organic multicereal taralli of Tentazioni Pugliesi Ready in just 1 minute, light and easy to digest. It is 20% of coconut water and 9,4% of coconut milk, no variety of rules and regulations that Uniti. Ma per poter essere esportati, i prodotti biologici italiani devono rispettare una se- celebrate the snack that made Apulia famous in the perfect for simple, healthy and very appetizing reci- added sugars and with a perfect density and stability rie di standard nazionali e internazionali. E ottenere un’apposita certificazione rilasciata world by enriching it with fiber, thanks to whole grains pes. Zini extremely fast freezing technology maintains between all the ingredients: this is The Bridge’s new Co- differ greatly from state to state. da un organismo di controllo accreditato. Su scala mondiale, tuttavia, non esiste uno and seeds. all nutritional values and properties of wholegrain conut Original Drink with a real intense, smooth and fresh standard univoco e condiviso. A questo proposito B/Open, la rassegna del biologico e Here, the focus is set on some del natural self-care, dedica un webinar alle autenticazioni necessarie per esportare in Ingredients cereals. Brown-drawn, big size, vegan, whole flour, coconut taste. An authentic organic coconut drink: gluten alcuni dei mercati più dinamici per i consumi: Stati Uniti, Cina, Giappone e Taiwan. Multicereal flour (whaeat flour type ‘0’*, sunflower 100% made In Italy. free, dairy free and 100% vegan. Ideal for your smo- strategic target countries: the USA, seeds*, flax seeds*, oat flakes*, rye flour*, ‘Senatore Ingredients othies, breakfast bowls or as refreshment during the day. China, Japan, and Taiwan. follow Cappelli’ durum wheat semolina*, wholemeal Khora- Only 3 ingredients: whole meal spelt flour, water, salt. Ingredients san Kamut flour*, wheat gluten*, wheat sourdough in Packaging details Spring water, coconut water* (20%), coconut milk* Made in Italy organic products continue to grow even in inter- powder, flour treatment agent: E330, enzymes) 63%, 1 Kg bag in compostable packaging (9,4%) (water, coconut* 2,5%), natural coconut fla- national markets. According to the latest data published by No- extra virgin olive oil* 14%, salt. May contain traces of Shelf life vour*. (*organic) misma’s research carried out for Ita.Bio – the first online platform soy, sesame seeds and milk derivates. *organic 18 months Packaging details which provides data and information for the internationalization of Packaging details International certifications 1 liter. New and eco-friendly bio-based Tetra Pak Italian organic products – this category shows strong increases in exports with a trend rising by 8% as compared to 2019. This Pack of 200 grams in paper-bread bag Brc, Ifs, Bio Edge, made from plant-based carton and plastic. Less sector is precisely driven by the export, which generated a turno- Shelf life environmental impact and less CO2 emissions. ver of 2.6 billion Euros in 2020. This result has let Italy become the 6 months Shelf life second exporter of organic products in the world, after the United International certifications 12 months. States. While, on the one hand, the increasing demand is due to a Brc, Ifs, Organic Icea International certifications greater awareness of the benefits of a balanced and healthy diet, Organic Icea, Kosher, AB Agriculture Biologique, Bio on the other hand it can be explained considering the accentuated Siegel worldwide awakening to environmental themes and sustainability. This has made consumers conscious of how their buying decisions VALLE FIORITA WELL ALIMENTARE ITALIANA TERRE DI PUGLIA impact not only on their own wellbeing, but also on the surrounding environment. So, the boom of the sector seems to have answered www.vallefiorita.it www.wellalimentare.it www.terredipuglia.it a change in lifestyle, mainly caused by the Covid-19 crisis which has fostered domestic consumptions of organic and natural food. Focaccia alla Pala AmicoBio Organic Vegetable Bouillon Organic Tarallini The organic sector proves to be dynamic and leading in an international perspective too, offering important commercial opportunities to Italian export companies. However, in order to export it is not enough that the products are made with cultivation and bree- ding methods which employ natural substances (excluding the use of fertilizers, herbicides, insecticides, and other synthetic chemicals) and in suitable conditions to the respect of biodiversity and to the reduction of the impact on the environment. But it is necessary that an accredited institution can certify it. Indeed, in order to be considered organic, products must respect a series of standards defined by different norms at national, European, and international Focaccia alla Pala is a typical product of the Apulian A new generation stock and seasoning, 100% natural, or- The traditional Apulian snack crumbly and tasty is now level. In this way they obtain a special certification issued by an tradition. The focaccia is handmade, it presents the ganic, gluten-free, lactose-free and without glutamate. An also organic. Terre di Puglia Organic Tarallini in single- accredited control body. However, on a global scale, a standard characteristic finger marks on the surface. The dough authentic concentrated liquid stock, prepared with 65% dose packaging is easy to eat and perfect for out-of- which applies to all the countries is not available. That is why B/Open, the Italian exhibition of the organic food and is prepared with sourdough, '0' type soft wheat flour, vegetable juices and natural extracts, which, thanks to a home consumption. the natural self-care, turns the spotlight on the main markets where durum wheat flour ‘Senatore Cappelli’ and micro-fil- patented production process, restores all the fragrance and Ingredients to export made in Italy organic products with a webinar dedicated tered sea water, that makes the product light, tasty delicious flavour of its precious ingredients. Soft and creamy Organic wheat flour, organic white wine, organic extra to the necessary authentications to sell in the USA, China, Japan, and highly digestible. Before baking this Focaccia is consistency, instantly soluble, intense and refined flavour in virgin olive oil, salt. and Taiwan, which are some of the most dynamic markets for their covered with extra virgin olive oil. The baking on stone convenient 25 g premeasured pots. Packaging details consumptions. then gives it a unique scent and flavor. Ingredients Bags 40 g In Italy, Assocertbio, a national association which certifies 95% Ingredients Vegetable juice* (onion*, carrot*, celery*)(65%), sea salt, Shelf life of the Italian organic companies, is equipped to organize the au- Durum wheat flour ‘Senatore Cappelli’, '0' type soft sunflower oil*, lemon juice*, yeast extract*, corn malto- 12 months thorization procedure aimed at exporting. In some cases, the wheat flour, sourdough, micro-filtered sea water, extra dextrin*, natural plant flavouring, thickener: xanthan gum. International certifications norms provide for the partial equivalence between the European virgin olive oil. Leek*, parsley*, ginger**, antioxidant: rosemary extract*. Organic Icea standards and those of other geographical areas, while in other Packaging details Packaging details situations the process of recognition is more complex, because it Transparent flow pack film with label - 1 piece of 250 g. Cardboard box with 4 pots x 25 g (100 g) concerns not only the final product, but also the whole chain such as in the case of China, Brazil or Taiwan. “Unfortunately, a ‘global Shelf life Shelf life system’ to certify organic products does not exist, but every count- 60 days 14 months ry imposes its own rules. Some countries have signed the mutual International certifications International certifications recognition of the certification but, in any case, production, label- Organic - Bio Agricert, Brc, Ifs, Fda. Bio Icea, ISO 9001 ling, and commercialization must be always subject to national regulations”, remembers Riccardo Cozzo, president of Assocertbio. end

16 17 TRADE SHOWS 2021 THE GLOBAL AND ITALIAN TRADE EXHIBITION’S CALENDAR 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

BIO BEURS – BIOKENNISWEEK www.bio-beurs.nl IPPE – IPPE MARKETPLACE www.ippexpo.org SPECIALTY FOOD LIVE (SAN FRANCISCO) MILLESIME BIO (MONTPELLIER) www.specialtyfood.com www.millesime-bio.com EXPRESS FOOD HOSPITALITY (MUMBAI) https://mumbaiexpo.foodhospitality.in DAIRY TECH (MOSCOW) https://dairytech-expo.ru

BIOFACH E VIVANESS E SPECIAL GULFOOD (DUBAI) www.gulfood.com www.biofach.de/en

WINE PROFESSIONAL WEEK (AMSTERDAM) www.wine-professional.nl FOODEX JAPAN (CHIBA) SIGEP (RIMINI) www.jma.or.jp/foodex/en www.sigep.it HOTELEX E FINEFOOD (SHANGHAI) SIAF (GUANGZHOU) WOFEX SPRING EDITION (MANILA) https://wofex.com https://spsinchina.cn.messefrankfurt.com/guangzhou/en AFP ANFAS FOOD PRODUCT (ANTALYA) www.anfasfoodproduct.com https://en.hotelex.cn MODERN BAKERY MOSCOW B2CHEESE (BERGAMO) https://modern-bakery-moscow.ru.messefrankfurt.com/moscow/en.html FOODEXPO (HERNING) www.foodexpo.dk www.b2cheese.it

EXPOVINA PRIMAVERA (ZURIGO) www.expovina.ch/primavera WORLDFOOD POLAND (WARSAW) www.worldfood.pl/home VINORUS (KRANSNODAR) www.vinorus.ru TASTE (FLORENCE) FOOD & WINE EXPO (BRISBANE) www.pittimmagine.com WINE & GOURMET JAPAN (TOKYO) http://foodandwineexpo.com.au www.wineandgourmetjapan.com PRODEXPO (MOSCOW) www.prod-expo.ru ANUFOOD CHINA (SHENZHEN) FOODTECH (KRANSNODAR) BEER & FOOD ATTRACTION (RIMINI) https://en.beerandfoodattraction.it/ www.anufoodchina.com www.foodtech-krasnodar.ru

BIOFACH CHINA (SHANGHAI) SIAL CHINA (SHANGHAI) www.sialchina.com NATURAL PRODUCTS EXPO WEST (ANAHEIM) www.expowest.com SIRHA (LYON) www.biofachchina.com FRUIT LOGISTICA (BERLIN) www.fruitlogistica.it ALIMENTARIA (BARCELONA) www.alimentaria.com GOOD FOOD & WINE SHOW (MELBOURNE) https://goodfoodshow.com.au FOOD EXPO GRECIA (ATHENS) SUPERWINE (SHANGHAI) www.superwinechina.com THAIFEX-WORLD OF FOOD ASIA (BANGKOK) https://thaifex-anuga.com

IDDBA (INDIANAPOLIS) www.iddba.org ORGANIC FOOD IBERIA (MADRID) WINE PARIS www.vinexposium.com AFRICA’S BIG SEVEN EXPO SWEET & SNACKS EXPO (INDIANAPOLIS) GOOD FOOD & WINE SHOW (SYDNEY) www.organicfoodiberia.com (JOHANNESBURG) www.africabig7.com https://sweetsandsnacks.com https://goodfoodshow.com.au www.sirha.com/en www.cfiaexpo.com MAFBEX CFIA (RENNES) (MANILA) VINITALY (VERONA) www.vinitaly.com WORLD ECOLOGICAL (GUANGZHOU) EXPO PACK MEXICO (MEXICO CITY) www.expopack.com.mx https://mafbex.com www.gzspz.com https://foodexpo.gr/en ENOLITECH (VERONA) www.vinitaly.com MARCA (BOLOGNA) MARCA CHINA (SHENZHEN) PROPAK ASIA (BANGKOK) www.propakasia.com www.marca.bolognafiere.it/marca/marca-china/10545.html www.marca.bolognafiere.it

SPS IPC DRIVES (PARMA) www.spsitalia.it FOOD & WINE EXPO (CANBERRA) IBWSS (SAN FRANCISCO) FHI (JAKARTA) www.foodhotelindonesia.com GOOD FOOD & WINE SHOW (PERTH) WBWE ASIA (YANTAI) http://foodandwineexpo.com.au https://ibwsshow.com www.wbweasia.com PROPAK VIETNAM www.propakvietnam.com MIFB/MYFOODTECH (KUALA LUMPUR) https://mifb.com.my

WOFEX AUTUMN EDITION (MANILA) https://wofex.com CIBUS (PARMA) CIBUS (PARMA) https://goodfoodshow.com.au

SPECIALTY FINE FOOD FAIR MACFRUT (RIMINI) SANA (BOLOGNA) www.sana.it SIAL CANADA (MONTREAL) https://sialcanada.com SPECIALTY FINE FOOD ASIA (SINGAPORE) CIBUS (PARMA) (LONDON) www.cibus.it www.specialityandfinefoodfairs.co.uk www.macfrut.com WORLDFOOD MOSCOW https://world-food.ru GOURMET SELECTION (PARIS) www.speciality-asia.com www.salon-gourmet-selection.com FOOD & WINE EXPO (GOLD COAST) FINE FOOD AUSTRALIA (SYDNEY) https://finefoodaustralia.com.au BIOFACH AMERICA (PHILADELPHIA) www.biofach-america.com http://foodandwineexpo.com.au SIAL MIDDLE EAST (ABU DHABI) www.sialme.com FANCY FOOD SHOW (NEW YORK) ANNAPOORNA ANUFOOD (MUMBAI) www.anufoodindia.com WORLD FOOD ISTANBUL https://worldfood-istanbul.com www.specialtyfood.com

AGROPRODMASH (MOSCOW) www.agroprodmash-expo.ru GOOD FOOD & WINE SHOW (BRISBANE) BELLAVITA EXPO (LONDON) https://goodfoodshow.com.au www.bellavita.com FLAVOR (FLORENCE) ANUGA (COLOGNE) http://flavorfirenze.com https://www.koelnmesse.it/anuga NATEXPO (LYON) https://natexpo.com TUTTOFOOD + MEAT-TECH + HOST (MILAN) www.fieramilano.it/calendario.html DRINKTEC (MUNICH) www.drinktec.com IBA (MUNICH) www.iba.de

COSMOFOOD (VICENZA) www.cosmofood.it NORDIC ORGANIC FOOD FAIR DJAZAGRO (ALGERI) B/OPEN VERONA (VERONA) (MALMÖMÄSSAN) https://en.djazagro.com YUMMEX (DUBAI) www.yummex-me.com www.b-opentrade.com www.nordicorganicexpo.com GULFOOD MANUFACTURING (DUBAI) FHC CHINA (SHANGAI) hwww.fhcchina.com www.gulfoodmanufacturing.com ANDINA PACK (BOGOTÀ) https://andinapack.com SIAL INTERFOOD (JAKARTA) www.sialinterfood.com

SIAL INDIA (NEW DELHI) www.sialindia.com

l by The Italian Food Magazine - Buyer's Guide N. 2 - February 2021 ORGANIC DOSSIER MARKETS&DATA INSIGHT

Organic trade: a comparison between countries

The United States Japan China Taiwan The United Sta- Asia is a rapidly China is the fourth Amalia Rueda tes represent a changing conti- market in the focused on the market of great nent, with fast- world with a value market of Taiwan, explaining that in Italian organic: interest for our growing markets of the retail sales country and for the EU. From 2012 interested in organic products such of 8.1 billion Euros, a figure which pla- 2018 the Tos law (Taiwanese Orga- there is an equivalence agreement as olive oil, pasta, tomato products, ces the country behind the USA (40.6 nic Standard) was adopted with a thanks to which, as explained Ro- and juices obtained from citrus. billion Euros), Germany (10.9 billion transitory period of implementation berto Maresca, international certifi- Amalia Rueda, technical manager Euros), and France (9.1 billion Euros). of two years. Specifically, Taiwan cation schemes manager at Ccpb, for international activities at Bioagri- As explains Qi Xu, manager of the in- had recognized 16 European mem- from Far East “products which are certified as cert, explains: “In Japan the proce- ternational organic certification Ofdc ber states until 31st May 2020. organic in the EU can be sold as dure for obtaining the fitness for ex- (Organic Food Development Center From this date the procedure to organic in the USA, provided that port lasts even less than one month, in China), China foresees a mutual export organic products to Taiwan they have undergone the last pro- but the indication of two key figures recognition of organic products with has changed owing to the entry into cessing step or the final packaging is specifically requested on the la- the countries who have signed an force of the Taiwanese norm which in the EU. With a few exceptions in bel: a production process manager agreement concerning the protocol no longer recognizes the organic to Far West the matter of wine or animal pro- and a manager of the compliance of Cnca (Certification and Accreditation norms of the European countries. ducts treated with antibiotics, to the whole production process with Administration of the People’s Repu- On the other hand, joint ventures Exports surged 8% last year, as highlighted by a Nomisma report. export from the EU further certi- the Japanese standard Jas.” So, to blic of China). However, at the mo- between certification bodies of the fications are not needed, with the export products to Japan there are ment it seems that only New Zealand EU and Taiwan have been accep- Which focuses on two strategic markets for size, growth potential advantage of lower costs for the two possible ways: obtaining the has joined. Between the prerequisites ted: the authority and the EU certi- and level of appreciation of made-in-Italy. Namely the Unites States and China. companies who exports.” However, Jas certification (which recognizes there are the analysis of the air, wa- fication body will carry out control some Italian organic producers who an equivalence with the European ter, and ground as well. Certification activities, while the Taiwanese cer- Italian organic food&beverage These data by Nomisma were United States and China. Two dia- China, on its part, with a value export to the USA do not settle for certification) or adopting an autho- procedure involves a series of steps, tification body will decide on certifi- exports are achieving impressive presented on occasion of the metrically opposed markets, that of 8 billion euro represents the 4th the mutual recognition, but ask for rized importer. In the first case, the which end with the application of an- cations. At the moment two Taiwa- results. Even more impressive than launch of ITA.BIO, the first digital nevertheless share some peculiar largest organic market, and ac- the local certification Nop (National product directly goes to the shelf, ticounterfeiting stickers on the mar- nese Odc are recognized: Tse-Xin those achieved by overall exports platform providing data and in- similitudes. counts for 8% of global organic sa- organic program), in addition to the while in the second one it must be keted product. In this case, the Chi- Organic Certification Corporation of Italian f&b goods. In 2020, sa- formation in order to support the 1st global market for f&b imports les. Despite organic still represents one of the EU, to strengthen the relabelled with the importer’s indica- nese bodies themselves release the and EcoGarden. Moreover, it must les of organic Italian f&b reached internationalization of Italian orga- and 2nd largest destination market a niche market – accounting for recognition of the products from tions on its arrival or just before the certification for the export through a be said that, after importing a pro- the record value of 2.6 billion euro, nic companies. Promoted by the for Italian food&beverage exports, around 1.2% of the Chinese shop- American consumers. export. chain certificate and the inspection of duct in Taiwan, putting the term rising 8% with respect to 2019. Italian Trade Agency in collabora- the US is also the 1st destination ping basket in 2019 – the trend is the fruits in the field for the agricultural ‘organic’ (or other similar words) Over the last decade, this value in- tion with FederBio. In detail, the country for Italian organic food: a growing fast. Once again, for Chi- area. As for products, the dairy ones, is prohibited. Otherwise, sanctions creased by 149 percentage points. Nomisma research institute carri- real ‘El Dorado’ for organic produ- nese consumers Italy is the country brown sugar, red wine, olive oil are for fraudulent labelling are forese- And in 2019 alone, it accounted for ed out an in-depth analysis of two cers. Here, lives a strong consumer which provides the highest quality those which arouse more interest. en. 70% of total dairy exports, 67% for strategic destination markets for base that loves buying organic food, products, both organic (18%) and PDOs and PGIs, and 38% for wine. the sale of Italian organic goods: especially when it’s made in Italy. conventional (17%). PRODUCTION, LABELLING AND COMMERCIALIZATION SUBJECT TO NATIONAL REGULATIONS AND LAWS COUNTRIES POSITIONING WITHIN THE ORGANIC SECTOR TOP 5 ORGANIC EXPORTERS Organic items sales – distribution % of the organic market per country in 2018 Organic export – in million euro PRODUCTION STANDARDS EU RECOGNITION BETWEEN NORMS LABELLING NORMS EQUIVALENCE CERTIFICATION CONTROL CONFORMITY Italy is the second NORMS TOP 5 COUNTRIES IN 2018 (RETAIL SALES IN MILLION EURO) 2,981 largest exporter Others 17% Usa 40,559 2,619 Uk 3% Usa Intra EU free circulation Switzerland 3% 42% Germany 10,910 Canada 3% France 9,139 Italy 4% 891 NOP 806 707 China organic GBT19630 China China 8,087 8% France Taiwan Germany Italy 3,483 9% 11% Usa Italy Spain China France JAS (2018) (2020) (2016) (2018) (2017)

South Korea Source: Nomisma based on FiBI data Source: Nomisma based on FiBI data and Nomisma survey for the ICE Agency – Platform ITA.BIO

ORGANICO BRASIL ITALIAN ORGANIC EXPORT: TRENDS Il bio made in Italy conquista Values, in million euro i mercati internazionali, da Est a Ovest 2,619 L’export biologico italiano registra illustrata nell’ambito della presenta- 2,425 performance molto positive e addirittu- zione di ITA.BIO, la prima piattaforma +149% 2,266 OVERALL Var. % EXPORTS ra superiori a quelle dell’export agroali- online di dati e informazioni a supporto 2020-2010 2,006 1,915 +3.5% mentare nel suo complesso. Nel 2020, dell’internazionalizzazione del biolo- 1,650 Var. % I sem. le vendite di prodotti agroalimentari ita- gico Made in Italy promossa da Ice e 2020-2019 1,420 liani biologici sui mercati internazionali FederBio e curata da Nomisma. In par- 1,260 1,135 1,200 hanno raggiunto i 2,6 miliardi di euro, ticolare, l’istituto di ricerca ha realizzato 1,000 1,050 +8% in crescita dell’8% rispetto al 2019. uno studio approfondito di due Paesi Var. % Negli ultimi 10 anni, l’export di settore chiave per l’import e la vendita di pro- 2020-2019 ha registrato un significativo +149% e dotti biologici: Stati Uniti e Cina. Due Effect of the organic export on the nel solo 2019 ha rappresentato il 70% mercati che non potrebbero essere più 4.1% overall agricultural exports 5.7% dell’export nel comparto dairy, il 67% diversi, ma che ciononostante presen- per le Dop/Igp e il 38% per il mondo tano interessanti similitudini in fatto di 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 vino. È quanto emerge dai risulta- trend di consumo, canali d’acquisto e Source: Nomisma for the ICE Agency – Platform ITA.BIO ti dell’analisi condotta da Nomisma e consumatori ‘modello’.

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20 21 The Italian Food Magazine - Buyer's Guide N. 2 - February 2021 ORGANIC DOSSIER INSIGHT USA CHINA

With food & beverage Italian exports totaling Interest in organic food is growing in China, as ORGANIC MARKET SIZE 4.6 billion euro in 2019 (+11% over 2018), the ORGANIC MARKET SIZE confirmed by a couple of positive figures. First, 3 Organic goods sales – billion euro 2010 – 2019 United States represent our 2nd destination Organic goods sales – billion euro 2010 – 2018 million hectares cultivated according to the orga- market globally. In addition to that, according to nic principles (+188% in 8 years) - although they Organic sector sales (million euro) +158% 5.7% 5.8% +923% 2019/ ROLE OF ORGANIC GOODS 2018/ 5.5% Italian organic exporting companies surveyed IN THE SHOPPING CART still represent only 0.6% of the total farming land. ORGANIC % Organic goods in the F&B shopping cart 2010 5.2% ORGANIC 2010 And second, sales of organic products on the 4.8% by Nomisma, the US occupies third place in 1.2% CONSUMER BASE 4.5% the global rank for growth potential (chosen by CONSUMER BASE domestic market exceed 8 billion euros (+70% 4.1% Effect of the organic shopping on the total 3.8% 29% of respondents), after Germany (58%) and amount of the packaged food cart (2019) compared to 2015) which represent 8% of world 3.5% It accounted for 0.7% in 2014 ORGANIC GOODS 3.4% Scandinavia (47%). The interest for organic is ORGANIC GOODS sales and make China the 4th largest market in 89% USERS AT HOME 64% USERS AT HOME Source: McKinsey China consumer report 2021 confirmed also by some key positive figures: the world for consumption of organic products. HIGH ORGANIC GOODS USERS AVERAGE PER CAPITA EXPENDITURE 40% USER 2 million hectares farmed according to orga- 56% AWAY FROM HOME The rise of organic meets the growing demand 5.5 +855% of Chinese households for healthy and safe food: ORGANIC GOODS USERS nic principles in 2018 (+14% in 10 years) and 2018/2010

Source: FiBI Euro/person 76% OUT FROM HOME 18,166 active players (+38% between 2010 46% of consumers pay more and more attention HIGH and 2018). With a value of around 45 billion *Percentage based on the inhabitants of Beijing, Shanghai to the quality of the products they eat, so much 17.3 18.1 21.8 23.6 26.4 35.2 38.4 40.0 40.6 44.7 and Guanzhou between 18 – 55 years old and with yearly 0.8 0.8 0.8 2.4 3.7 4.7 5.9 7.6 8.1 17% USER euro in 2019 (+4.6% over 2018 and +158% incomes > 6,000 RMB so that 61% plan to increase their spending on 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 over 2010), the United States represent the 1st Source: Project ITA.BIO Nomisma for the ICE Agency – 2010 2011 2012 2013 2014 2015 2016 2017 2018 organic products by 2025. CHINA Consumer survery Source: Nomisma based on FiBI data and the Organic Trade Agency global market for the consumption of organic Source: Nomisma based on FiBI data products, accounting for more than 40% of to- Consumption and consumers analysis tal sales in 2018. The data of the Nomisma consumer survey - carried out on a panel of 1000 Chinese con- THE ROLE OF THE ITALIAN ORGANIC SECTOR IN THE US Consumption and consumers analysis ORGANIC GOODS IN CATEGORIES sumers responsible for purchases on behalf of Organic food is widely spread among US Product categories for which organic is the first choice the family, aged between 18 and 55 and with TOP 10 IMPORTERS OF ORGANIC GOODS TOP 5 ORGANIC GOODS IMPORTED BY ITALY consumers, as shown by a Nomisma survery – evaluated on consumers who regularly purchase organic items an income higher than 6,000 RMB (about 770 (% organic import per Country, values, in 2019) (% Italian organic goods imported, values, in 2019) carried out among a panel of 1,000 consumers euros) - reveal a strong propensity to the con- Fresh fruit and vegetables Others aged between 18 and 65 and living in New York 47% sumption of organic products in first-tier cities Italy 1% *Percentages based on *Baby formula 44% 6% (500), LA and San Francisco (500). In 2020, al- consumers with children (like Beijing, Shanghai, Guangzhou) and in the Coffee *Baby food 40% Spain 7% Nuts 8% aged less than 3 years upper class. The share of organic products on 1% most 9 out of 10 households (89%) consumed Milk and dairy products 39% Brazil 6% Colombia 6% at least one organic food or beverage item (it Meat and derivatives the total shopping cart was 1.2% in 2019 (it was Argentina Ecuador 5% Extra Bottled wine Sparkling wine 35% 7% Canada 5% virgin 3% was 82% in 2016). The report talks about a high Pasta, flour, flakes, baked goods 0.7% in 2014) and the per capita expenditure for Chile 5% 8% 32% olive oil number of ‘heavy users’, that is to say people Wine organic products does not exceed 5.5 euros per Peru 79% 25% 11% that eat organic at least once a week: 40% of Extra virgin olive oil 24% person (in the US is 125 euros, in Italy 58 euros). TH Others ITALY IS THE 5 IMPORTER Sauces, spices and dressings 22% 26% total. Among the Chinese with incomes higher than Mexico Organic has definitely become a key driver Chocolate and confectionery 21% 16,000 RMB (about 2,000 euros) the share of 17% 117.5 million euro in US purchasing habits: 20% of respondents Fruit and vegetables sauces (tomato sauce, legumes…) 21% organic lovers rises to 76%: 74% among those This figure refers claim that the presence of the ‘organic’ trade- Soft drinks 18% with a high degree and 68% among the self-em- to the items’ categories which own Coffee 15% a customs tracking code mark can influence their decisions, and 74% of ployed, entrepreneurs or freelancers. The iden- Source: Nomisma based on USDA data – Foreign Agricultural Service them is convinced that organic products have Source: Project ITA.BIO Nomisma for the ICE Agency – CHINA Consumer survery tikit of the Chinese organic consumer is a Mil- a higher quality level than their conventional lennial with kids, used to make online purchases counterpart. (in these three targets, the percentage of organic ORGANIC GOODS PURCHASING CHANNELS But why do Americans choose organic food? ORGANIC GOODS PURCHASING CHANNELS consumers is higher than the average, standing Where do customers usually go when they want to purchase organic items? According to Nomisma, 25% is convinced that Where do customers usually go when they want to purchase organic items? respectively at 66%, 67% and 70%). organic food is safer for their health; 25% that it Food safety (28%), superior quality (24%) and TOP CHANNELS OF CONSUMERS PURCHASE ORGANIC is a higher quality choice, and 22% that it helps TOP CHANNELS OF CONSUMERS PURCHASE ORGANIC care for the environment (23%) are the key dri- GOODS ONLINE (MULTIPLE ANSWERS) GOODS ONLINE (MULTIPLE ANSWERS) LARGE SCALE RETAILERS 41% safeguarding the environment. While shopping, SUPERMARKET CHAINS 36% vers behind organic consumption in the country. 26% (ONLINE AND OFFLINE) there are some key aspects that US consumers 41% (ONLINE AND OFFLINE) take into consideration with regard to organic SPECIALIZED STORES What kind of service do you usually choose SPECIALIZED STORES What kind of service do you usually choose Buying channels 25% (ONLINE AND OFFLINE) when you purchase organic goods? products: its origin (26%, of which 18% looks 25% (ONLINE AND OFFLINE) when you purchase organic goods? 41% of Chinese consumers choose large sca- DIRECTLY FROM PRODUCERS (FARMER for US origin), the brand (17%) – both PL or in- le retailers (online and offline) for buying organic 14% MARKET IN COMPANIES, ONLINE…) dustry brand – and the sustainability of both the DIRECTLY FROM PRODUCERS (FARMER goods. 25% of consumers buy them in specia- HOME 17% MARKET IN COMPANIES, ONLINE…) HOME MASS 65% DELIVERY product and its pack (15%). 47% DELIVERY lized stores, while 17% directly from producers. 8% RETAILER MARKET PLACE Overall, according to the report, 36% of Chinese MARKET CLICK&COLLECT (TENCENT, TMALL, JD) CLICK&COLLECT 25% Buying channels 11% 38% consumers buy organic food online, with a predi- 8% PLACES FOOD DELIVERY LOCKER 26% of US consumers choose large scale LOCKER lection for home delivery (47%) and click&collect FOOD DELIVERY 10% 6% WEB PAGES 15% (15%). 8% WEB PAGES retailers (online and offline) for buying organic FIRST ANSWER goods. 25% of consumers buy organic food FIRST ANSWER Source: Project ITA.BIO Nomisma for the ICE Agency – USA consumer survey in specialized stores, while 14% directly from Source: Project ITA.BIO Nomisma for the ICE Agency – USA consumer survey Italy’s market positioning producers. Overall, according to the report, Italy occupies 1st place in the rank of countries 41% of consumers buy organic food online, for the quality of the products offered, according with a predilection for home delivery (65%) and to the Chinese consumer. This is true for conven- ITALY IS CONSIDERED THE TOP-QUALITY COUNTRY IN THE ORGANIC SECTOR click&collect (25%). ITALY IS CONSIDERED THE TOP-QUALITY COUNTRY IN THE ORGANIC SECTOR tional food (17% chose ‘Italy’ when asked to think of a country producing excellent food&beverage) What foreign country has the highest-quality What additional features do Italian organic goods What foreign country has the highest-quality What additional features do Italian organic goods and organic food as well (18%). 19% of Chinese organic food items? have compared to other organic food items? Italy’s market positioning organic food items? have compared to other organic food items? If Americans love organic food, they love it consumers claim to have purchased Made in Italy Superior Equal Inferior even more when it comes from Italy, the Nomi- Superior Equal Inferior organic food or beverages at least once over the Percentages evaluated on a population between 18 – 65 years old Percentages evaluated on a population between 18 – 65 years old sma report highlights. In particular, Italy ranks 1st last year. And among those who visited Italy at ITALY 26% Quality 71% 28% 1% among the top 5 countries of origin for quality ITALY 18% least once in their life, the share rises to 28%. 45% of food products and 1st for organic products 33% Quality 71% 28% 1% Interest in organic Made in Italy is stronger among CANADA comes from JAPAN comes from people who do more online shopping (26%), 22% multiple answers Price 55% 40% 5% alone: for 26% of consumers, we are the foreign 18% multiple answers country with the highest quality organic foods, among the youngest (24% of Millennials) and in FRANCE 36% AUSTRALIA 28% Price 59% 37% 4% 15% comes from Organoleptic and 8 people out of 10 are ready to pay a higher 16% comes from the upper class (22% among households with in- multiple answers 53% 45% 2% multiple answers MEXICO features price for the Made-in-Italy guarantee. Specifical- GERMANY Care for the comes higher than 2,000 euros). Dairy products, 14% 11% 50% 46% 4% baby food and above all baby formula, but also Care for the ly, wine, extra-virgin olive oil and pasta represent environment CHINA 10% environment 46% 50% 4% the organic foods for which Italian origin is most FRANCE 9% meat and derivatives, pasta and baked goods are important. The survey shows that, over the last the categories for which Chinese consumers seek Source: Project ITA.BIO Nomisma for the ICE Agency – USA consumer survey 12 months, 24% of Americans have occasionally Source: Project ITA.BIO Nomisma for the ICE Agency – USA consumer survey the guarantees of organic and those on which the purchased organic food of Italian origin. Italian origin represents a strong value added. follow

22 23 The Italian Food Magazine - Buyer's Guide The Italian Food Magazine - Buyer's Guide N. 2 - February 2021 N. 2 - February 2021 ORGANIC DOSSIER FOCUS ON POST- INSIGHT COVID SCENARIO

ORGANIC SHOPPING IN THE POST-COVID ERA Some figures related to the food shopping changes due to the health crisis caused by Coronavirus and quarantine. Compared to 2019, how did the shopping value destined to organic goods change in 2020? (% evaluated on consumers who regularly purchase organic items)

USA CHINA 6% I bought an organic item 3% Dear 2021, for the first time It decreased 18% (more than -5%) 11% It was more or less stable this year I wish… 41% (from -5% to +5%) 40% The world is changing. And consumer behaviours as well. A new challenge for businesses, It increased 36% (more than +5%) 47% forced to come to terms with new trends. The top 10 in a report by Euromonitor International. Source: Project ITA.BIO Nomisma for the ICE Agency – USA consumer service Source: Project ITA.BIO Nomisma for the ICE Agency – CHINA consumer service

The Coronavirus pandemic is affecting us all. After one year, our lifestyles are Caro 2021, completely different. And maybe they will never get back to normal. Also the way quest’anno vorrei… we spend and consume has changed. And companies can’t ignore it, reinventing La pandemia ha cambiato The effects of the pandemic services and products. So as to satisfy the emerging trends. Which are identified by on the organic business in the US… le abitudini di consumo. E le Euromonitor International in a report titled ‘Top 10 Global Consumer Trends 2021’. aziende ne devono prendere Since the pandemic broke out, 10% of “The pandemic created, influenced or accelerated each of these 10 trends, forever American consumers have searched more atto. Reiventando i servizi e i altering consumer behavior,” the research institute explains. “Despite the hardships prodotti che offrono. Per soddi- frequently for organic products, according faced in 2020, consumers have not given up. They continue to find their voice and sfare i trend del momento. Che to Nomisma. In detail, last year 36% of push forward to advocate for a better tomorrow.” Resilience and adaptability are the Euromonitor International rac- consumers increased their organic spen- key words of this (r)evolution. coglie nel report ‘Top 10 Global ding compared to 2019 and 6% bought Consumer Trends 2021’. organic for the first time. For 21% of the sample, this choice is connected with the greater safety degree perceived in the organic product compared to the conventional one.

…and China Covid-19 had a strong accelerating effect 1 2 3 4 5 Build back Craving Outdoor Phygital Playing on the consumption of products associa- better convenience oasis reality with time ted with well-being and health, including organic products: during 2020, 3% (almost Consumers look for “a second Covid-19 reduced impulse Consumers are tired of indo- Businesses are expected to The pandemic has changed 50,000 Chinese people) boight organic for chance to create a better fu- in-store purchases, and now or meeting, mobility restric- combine physical and virtual everyone’s routine. And, so- the first time while 47% of habitual users further increased their spending. ture,” informs Euromonitor. everything is pre-planned. tions and smart working. They worlds to give consumers, metimes, finding the best use They demand that companies Inevitably, consumers miss long for an outdoor oasis for thanks to technology, the of time can be difficult. That is no longer perceive businesses the ease of the pre-pandemic leisure and recreation. Which chance to “re-enter the out- why companies should provi- as profit-driven entities. On the world and rely on the digital companies are asked to crea- side world safely” while staying de solutions that address the contrary, they should protect channel for a similar level of te, offering solutions. Such as at home. consumer’s desire to maximise the health and interest of so- flexibility. So as to recapture activities (open-air concerts, time. Offering increased flexi- ciety and the planet, fighting an experience that feels nor- outdoor cafes, drive-in cine- bility. Especially with products against social inequity and en- mal. Therefore, businesses mas) and products (gardening and services that can be ac- vironmental damage. are expected to rapidly adapt items). cessed from or near the home. themselves to try to preserve a swift and seamless shopping journey across all channels. 6 7 8 9 10 Restless Safety Shaken Thoughtful Workplaces and rebellious obsessed and stirred thrifters in new spaces

Nowadays, bias and misin- The fear of infection and increa- The pandemic brought new Owing to the uncertain econo- Working from home is chan- formation are causing a cri- sed health awareness drive de- stress factors, a threat to con- mic environment, consumers are ging consumers’ life, from sis of confidence in the Go- mand for hygiene products and sumers’ mental wellbeing. more and more frugal and tend to clothing choices to eating vernment. So, companies push consumers towards con- Upending their routines. So, prioritise value-added and health- habits and beyond. Busines- have to ensure accurate and tactless solutions to avoid expo- people’s new priority is recon- conscious products and services. ses must adapt themselves relevant information is shared, sure. For this reason, companies figuring a life balance. And bu- Therefore, companies should to people’s new needs, and giving a voice to consumers should implement enhanced sa- sinesses must provide products pivot towards value-for-money also offer workers the neces- through marketing on social fety measures and innovations and services to help them in propositions, offering affordable sary equipment to recreate the media and gaming. that prioritise sanitation. their purpose. options without sacrificing quality. home office space. end

24 25 The Italian Food Magazine - Buyer's Guide N. 2 - February 2021 INTERVIEW www.thebridgebio.com

We are "La Famiglia Organic" 30 years ago, a brilliant intuition turned into a successful business venture. This is the story of The Bridge, first Italian manufacturer of 100% organic and vegan drinks. An interview with the marketing and sales director, Eva Pfeffer.

In the early 90’s, Ernesto Negro meant the change of direction in Paolo and Marco, Ernesto’s sons, cially rice with oat, rice with cal- these cases, we supply from abro- ve our level of sustainability in the Marcigaglia and his wife Marghe- his life: from leather gloves produ- together with their mom, Marghe- cium, and rice with coconut. The ad. But in most of the cases, we near future. Of course without Vi presento la Famiglia Organic rita were leather gloves manufac- cer to manufacturer of organic and rita. The very same persons that Asian and Middle East markets, use Italian raw materials. compromising the shelf life of our turers in the small village of San vegan drinks. Maybe the name contributed to the company foun- and most of all Japan and Hong Which other ingredients do products and their organoleptic Erano i primi anni ’90 ed Ernesto Negro Marcigaglia, insieme alla moglie Marghe- Pietro Mussolino, in the beauti- doesn’t immediately communicate ding and to products’ creation. Kong, show special appreciation you use? qualities. This is the real, big chal- rita, produceva guanti in pelle nel piccolo villaggio di San Pietro Mussolino, nella ful surroundings of the Lessini our Italian origin, but it totally re- And this year, we are getting ready for almond and coconut drinks. We enrich our products with lenge. From our part, our produc- splendida cornice dei Monti Lessini, in provincia di Vicenza. Un giorno, l’incontro che avrebbe cambiato la vita sua e quella della sua famiglia: quello con una bevan- Mountains, in the province of Vi- presents our history. to take another big step forward. Do exports heavily impact on safflower oil, which has great be- tion plant has a low environmental cenza. One day, something that nefits for health: it contains a high impact and the energy we buy co- da di riso che proveniva dagli Stati Uniti. Un prodotto innovativo, in cui il capofami- How was the product welco- That is to say? total revenue? glia vide grandi potenzialità. A 30 anni di distanza da quell’incontro, tanto fortuito would change his life forever hap- med, in the beginning? We will soon launch a new ran- They account for 80% of reve- amount of unsaturated lipids and mes from renewable sources. quanto fortunato, The Bridge è oggi uno dei maggiori produttori italiani di bevande pened: he came across a vegetal His friends called him mad, and ge of vegan yogurts that will debut nue. As regards our own brand, vitamin K, and has no choleste- Let’s talk about your target of vegetali, 100% vegane e biologiche. Ma conserva gelosamente la propria natura di drink coming from the United Sta- buyers too. Yet they showed imme- before this summer. Last year, we the top destination market is Fran- rol at all. It doesn’t have a very consumers. azienda famigliare, che gli consente di restare fedeli agli scopi e ai principi del suo tes. An innovative product that, in diate appreciation for how the pro- set up a new processing line and ce, followed by Hungary, Israel, pleasant taste, but we manage to It has changed a lot over time. fondatore. Ne parliamo con il direttore marketing e vendite, Eva Pfeffer. his opinion, had a huge business duct tasted. Until 2010 production we are now busy in developing the Baltic countries, Romania, Spain, cover it well and it is a very im- In the beginning, it was made of potential. 30 years after that lucky continued in the home basement, recipes. The line will include a soya Belgium and Ukraine. As regards portant ingredient to us, right be- people that, for choice or need, and unexpected event, The Brid- while in that year the first produc- yogurt as well as some original ta- retail brands, instead, we are very cause of its incredible nutritional followed a diet free from ingre- ge has become one of the largest tion facility was built, followed by stes, like almond and coconut. strong in the Uk, France, Switzer- values. dients of animal origin. More re- Italian producers of vegetal drin- the second one in 2015. From that A very different product with land and Italy. So your ingredient list is qui- cently, in the developed markets ks, 100% organic and vegan. Yet, moment on, we have been expe- respect to your core business. Let’s go back to products: te short… a new class of consumers was the company jealousy shields its riencing constant growth. In 2015 Very different: for the very first what makes them unique in Very short, and we like it just like born, the so-called ‘flexitarians’: familiar character, which allows it total revenue was 20 million euro. time we enter the fresh segment. your opinion? this. The rice drink, for instance, people that are glad when they to stay true to the founder’s princi- In 2019 it reached 38 million euro, An unexplored territory to us. This Definitely water. only contains water, rice, salt and find a good tasting vegan product ples and vision. Interview with the and in 2020 it achieved 40 million new line also allows a revision of Water? oil. We want our products to be as with wich they can alternate their marketing and sales director, Eva euro. the recipe of our desserts. Hence, Yes. The quality of water is fun- natural as possible. diet. The Covid-19 pandemic has Pfeffer. So the company was not im- beside vegetable drinks we also damental to make a good vegetal Do you pay the same atten- further boosted the growth of the pacted by the effects of the produce a wide range of desserts drink, that is approximately made tion to packaging details? organic market, and the vegan We can say that it all started pandemic. and cooking creams. These pro- of 80% water. We are lucky be- Four years ago we carried out a trend is also expected to conti- with love at first sight... Not in a negative way. We have ducts are highly appreciated abro- cause we have the chance to use total rebranding of our logo and nue, mainly due to its positive ef- Definitely. This type of product been growing. Just like many ad, especially in those countries spring water coming directly from pack, which has a great impact fects on the environment. didn’t exist in Italy and Ernesto other food companies. And we did where cooking creams are a fun- Lessini mountains. The remai- on the shelves and is far more One last question: once the himself had no idea of how to pro- it staying true to our values and damental ingredient in local cuisi- ning 20% of selected organic raw modern than the average. For health emergency is over, will duce it. Nevertheless, his parents principles, because we are still a ne, like in France and Hungary. materials is also fundamental, of our products we use Tetra Pak you go back to trade shows? were farmers and he had a strong family-run company, and this is Which other products are course. packaging, which has undergone As soon as we can, we will! In interest in food. He bought the a great added value. This is also sought-after in global markets? Where do you get them? a significant upgrade over the last the second part of the year we will machines, the raw materials, and quite unusual in our sector, where The Barista range, of course, In Italy, with the exception of in- years: today, 80% of our packs exhibit at Cibus Parma, Plma Am- started producing in his home ba- most of the small companies have which perfectly matches to coffee gredients like oat, quinoa and co- come from renewable materials. sterdam and Natexpo, the French sement, together with his son Pa- been acquired by big multinatio- and can be whipped too. As well conut, for which there is not enou- This is a very important topic to organic trade show. Let's keep fin- olo, that at those times was just nals. Today, The Bridge is led by as the rice-based drinks, espe- gh raw material available in Italy. In us and we want to further impro- gers crossed! 16. After two years of trials and research, the first Italian, 100% organic and vegan vegetal drink was born. Where was it distributed? In the beginning, in local and herbal shops. On a national scale, the first distributor was Baule Volante. In the meanwhile, the foreign business had begun. An important step, for such a young company. Actually, the company itself was set up with an international ambi- tion. And this is evident also from the name: ‘The Bridge’. An English name, because Ernesto’s idea, from the very beginning, was to build an export-oriented company. The image of the ‘bridge’, instead,

26 27 The Italian Food Magazine - Buyer's Guide N. 2 - February 2021 TRENDS

Agtech Consumer Apps Food processing Food delivery Services and & Services Products or services Direct-to-consumers Il Foodtech non conosce crisi technologies that aim Apps and services that leverage food delivery services Con 65 miliardi di investimenti in 10 anni, più di 5.348 imprese at increasing farming that facilitate access innovative techniques ondemand. attive e un tasso di crescita annuo del 42%, il vasto e variegato efficiency and to food and the to process food universo delle tecnologie applicate all’alimentare non conosce sustainability. information behind it. or to improve la parola crisi. Nemmeno nel 2020, anno in cui gli investimenti food ingredients’ nel settore, a livello globale, hanno toccato la cifra record di 17 functionality. miliardi di euro. Secondo quanto rileva il rapporto ‘The State of Global Foodtech’ pubblicato da Talent Garden e Forward Fo- oding. A trainare la crescita il food delivery, che ha attirato in Food safety Kitchens 10 anni oltre il 48% degli investimenti. Mentre è in rapidissima Global ‘Foodtech’ & traceability & restaurant tech ascesa, con un Cagr del +81% dal 2018, il mondo ‘Next-gen Tech-powered Smart kitchen Food & Drink’, che include alimenti alternativi come la carne ve- solutions to sanitise appliances for getale, i prodotti a base di insetti o funghi. machineries and consumers as well as other food processing smart equipment or knows no crisis equipments, assess technologies that help Investments in technological development are estimated to have reached 17 billion euro in 2020, products’ freshness restaurants managing GLOBAL FOODTECH STARTUP AND SCALEUP COMPANIES and prolong their their business more FUNDING BREAK-DOWN BY CATEGORY (2010-2020) driven by alternative proteins and food delivery. The latter, attracted more than 48% of total shelf-life. efficiently. financings since 2010. The main findings of a report issued by Talent Garden and Forward Fooding. Next-gen food and Surplus & waste A sector growing 42% year on year since 2016 Investment catchers F&B: a quite ‘happy island’ drinks management and which, despite the global pandemic, collects Funding-wise though, the food delivery sec- According to Euromonitor International recent Solutions and Products and 17 billion euros of investments in 2020. We are tor has been attracting more than 48% of total data, due to the economic crisis engendered by processes that solutions that help talking about the wide and varied world of ‘fo- investments (31.5 billion euros between 2010 Covid-19 global consumer expenditure growth is leverage science reducing food waste. odtech’, at least according to the photograph ta- and 2020), mostly driven by a numbers of uni- forecast to have fallen by 4.3% in real terms year- and technology to ken by ‘The State of Global Foodtech Report’, cre- corns such as Delivery Hero (over 4.2 billion on-year in 2020, while total disposable decline by create new types of ated by Talent Garden, a platform for digital training euros raised), Deliveroo (1.3 billion euros) and around 3.7% in real terms. But if consumers cut foods and beverages and innovation born in Italy in 2011, and Forward Doordash (2.51 billion euros). With more than back their spending, food & beverage is expected or alternative Fooding, a global collaborative platform dedicated 2.4 billion euros raised, investments in the al- to be the only category to have recorded positive ingredients. Source: The State of Global Food Tech Report to the agri-food industry. ternative protein sector is certainly catching spending growth in 2020. This is also reflected on The report, which takes an in-depth analysis of up, growing at an exponential +81% Cagr sin- investment trends: according to CB Insights, Q3’20 an incredibly dynamic and innovative industry on ce 2018. As a matter of fact, more than 40% of funding for CPG brands has hit an all-time high, a global scale, takes stock of collaboration betwe- alternative protein funding was raised in 2020 with a strong focused on plant-based and healthier en corporate and startups and investigates the in- alone. alternatives. vestment scenario that is revolutionizing the world food system. According to the report, the foodtech ecosystem counts 5,300 companies operating globally, which has attracted over 65 billion euros of investments FOOD & BEVERAGE INVESTMENT ACTIVITY SURGED IN Q3’20 over the past 10 years, that is to say since 2010. In the last 5 years, the sector has grown from an Q3’20 FUNDING HIT AN ALL-TIME HIGH Quarterly global food & beverage deals and financing (Dollar M), Q4’17 - Q3’20 emerging trend to one of the hottest topics in the TOTAL world of innovation, confirmed by the exponentially FUNDING growing number of startups, dedicated investors 147 # of deals and ecosystem players. Dollars 122 From a geographical point of view, while the Uni- 1,500 150 120 126 113 ted States is leader both in terms of the number 113 121 118 1,000 100 of startups (more than 1,300) and the level of in- 123 105 108 vestment, Europe and Asia are rapidly catching up. 50 Silicon Valley, London and Israel - with over 1,000 500 433 550 648 780 477 727 665 446 584 1,381 1,024 1,452 startups focused on AgriFoodTech - are attracting 0 0 more than 30% of global investments. While more Q4’17 Q1’18 Q2’18 Q3’18 Q4’18 Q1’19 Q2’19 Q3’19 Q4’19 Q1’20 Q2’20 Q3’20 recently developed and established hubs such as Singapore, Paris or Berlin are starting to emerge.

Who is driving growth ALTERNATIVE PROTEINS DROVE THE FUNDING JUMP When looking at how companies are distributed, Quarterly alternative protein deals and financing (Dollar M), Q4’17 - Q3’20 the AgriTech sector, which includes services and TOTAL technologies that aim to increase the efficiency and FUNDING sustainability of agriculture and livestock, is by far Dollars # of deals the most populated in terms of number of com- 42 60 panies: more than 1,500. The ‘Next-gen Food & 1,000 Drinks’ category, which includes alternative ingredients such as plant-based meat, insects-based 15 22 40 500 10 15 15 11 14 14 13 14 products, mushroom-based products, functional 9 20 food and drinks as well as meal replacements, follow suits at 1.210 companies, due the exponential 0 72 109 193 94 143 305 389 85 243 1,048 140 752 0 growth rate of the alternative protein sector at glo- Q4’17 Q1’18 Q2’18 Q3’18 Q4’18 Q1’19 Q2’19 Q3’19 Q4’19 Q1’20 Q2’20 Q3’20 bal level. Source: The State of Global Food Tech Report +5,300 +65 +17 +317% +260 BILLION EUROS BLN EUROS OF INVESTMENTS INCREASE CORPORATES AGRIFOODTECH COMPANIES OF INVESTMENTS COLLECTED IN 2020 IN AMOUNT INVESTED AND CVCS INVESTING SINCE 2010 (15.3 BLN IN 2019) (2016-2020) IN FOODTECH

28 The Italian Food Magazine - Buyer's Guide The Italian Food Magazine - Buyer's Guide N. 2 - February 2021 N. 2 - February 2021

Bresaola is an air-dried, salt-cured beef typical of INSIGHT the mountainous Valtellina Valley, in Northern Italy, FOCUS ON whose origins date back in time. It is made from lean cuts from the beef round of selected breeds of cattle, and the most widely used is topside without cup. Un- der EU Regulation 2081/92, the bresaola produced in Valtellina is a Protected Geographical Indication (PGI). Once passed the quality check, the meat is covered with salt and natural aromas. Wine, spices and sugars can be also added. The salting process lasts not less than 10 days. It is alternated with massa- BRESAOLA ging operations called churning, allowing the homogeneous migration of salt and aromas into the meat pulp. After salting, the meat is packed in natural or artificial casing and sent to the following drying phase in special cells for about one week. Drying is followed Covid-19 does not halt by ageing, conducted at an average temperature of 12-18°C, for another 4-8 weeks. Unlike other charcuteries, Bresaola has the unique quality of being extremely lean, with little or no visible fat. It is indeed an ideal food for people who follow a the Halal market healthy diet and for sportsperson too: it has a high protein content, low fat content and is low in calorie. The pandemic doesn’t affect Muslim spend on food, with a 0.2% drop forecasted in 2020. It is also naturally rich in vitamin B1, B6 and B12, as Yet it is causing profound changes in consumer behaviors. The major highlights from well as iron, zinc, phosphorus, and potassium. For serving, Bresaola is usually sliced paper-thin and the the ‘State of the Global Islamic Economy Report’. meat has a deep reddish purple color, with a soft and delicate texture and a distinctive aroma. In 2019 Muslims spent around 2.02 Focus on food&beverage trillion dollars across the food, phar- Muslim spend on food increased by Bresaola, il salume principe della Valtellina maceutical, cosmetics, fashion, travel 3.1% in 2019, to 1.17 trillion dollars and media/recreation sectors, all of (from 1.13 trillion in 2018), while a slight Storia, produzione e pregi di uno dei salumi più noti della which are impacted by Islamic faith- 0.2% decrease is forecasted for 2020. tradizione italiana. Simbolo indiscusso della sua terra natia, inspired ethical consumption needs. A Cagr of 3.5% is expected between la Valtellina. Un alimento estremamente duttile e capace di rispondere alle moderne richieste dei consumatori, perché This spending reflects a 3.2% year-on- 2019 and 2024, with Muslim spend The top charcuterie from Valtellina, naturalmente magro e povero di calorie, ma dall’elevato year growth from 2018. In 2020, the expected to reach 1.38 trillion dollars according to 5 leading Italian producers. contenuto di vitamine, sali minerali, ferro, zinco, fosforo e pandemic is forecasted to result in an by 2024. In spite of these encoura- potassio. In queste pagine, l’offerta di cinque grandi produt- overall 8% decrease in global Muslim ging results, the pandemic has proved tori del territorio. spending, as explained in the 2021 to be challenging for global food pro- follow edition of the ‘State of the Global Isla- duction and distribution, and the halal mic Economy Report’ produced by food sector is no exception, the State DinarStandard with the support of the of the Global Islamic Economy Report Dubai Islamic Economy Development explains. Three out of the five largest Center. Which highlights that, despite food exporters to the OIC countries – the havoc wreaked by Covid-19, the nameny Brazil, India and Turkey – were past year saw many notable deve- indeed severely impacted. “Changes lopments in the Islamic economy. First in consumer behavior affected off-the- GULFOOD IS BACK in the list, an acceleration in digital tran- shelf sales in both positive and nega- The year’s first live, in-person food & beverage sourcing event - Gulfood sformation, accompanied by disruption tive ways,” the report explains. “With 2021, at Dubai World Trade Centre (Dwtc) from 21 to 25 February - fe- in global supply chains and increased more demand for particular foods over atures 20 halls packed with diverse products from 85 country pavilions. government focus on food security- others. Covid-19 driven meat shorta- Alongside opportunities to network with global heads & Michelin-starred related investments. ges, for example, led to a greater de- chefs. The very first face-to-face event of the year, in the safest envi- “Covid-19 related disruptions have mand for alternative proteins.” ronment to do business: according to organizers, “Dubai was voted the forced the heavily import-dependent Stay-at-home restrictions caused a safest city in the world to attend an exhibition”, and the DWTC venue 57 member Organization of Islamic Co- drop in retail sales and a stop to dining has been certified with the prestigious Bureau Veritas SafeGuard Label. operation (OIC) countries to prioritize out. As a direct consequence, home food security, with both the UAE and deliveries spiked. “Unsurprisingly, the- Saudi Arabia launching extensive pro- re was a flurry of investment in food re- Il Covid-19 non ferma grams to strengthen self-sufficiency”, lated apps during the pandemic, from TOP 5 the report says. According to estimates the 36 million dollars raised for Saudi HALAL FOOD CONSUMER il mercato Halal by The Global Report on Food Crises, Arabian delivery startup Jahez, to a MARKETS (2019) È cresciuta del 3,1%, a 1,17 trilio- the pandemic will result in a doubling commission-free food ordering websi- ni di dollari, la spesa alimentare dei of the current level of food insecurity, te, DeliverDXB, launched in Dubai”. 1 consumatori di fede musulmana nel with 265 million people on the brink of Investment into producers also con- Indonesia - 144 billion $ 2019. A causa della pandemia, per starvation globally, many of whom are tinued despite Covid-19, and there il 2020 le stime prevedono una live from OIC countries. The Islamic Deve- have also been solid moves in impro- 2 contrazione di 0,2 punti percentuali, lopment Bank responded with a 2.3 ving halal standards, namely the OIC’s Egypt – 95 billion $ ma il trend si riporterà in positivo già billion dollars financial aid package to Standards and Metrology Institute for dalla fine del 2021 per raggiungere support 27 member countries in con- Islamic Countries (SMIIC) producing entro il 2024 il valore record di 1,38 3 trilioni di dollari (Cagr +3,5%). Uno taining Covid-19. five new Halal standards, including one Nigeria – 83 billion $ scenario incoraggiante, ma tuttavia All of the sectors above mentioned for food additives and four related to segnato da profondi cambiamenti - with the exception of travel - are ex- conformity assessment. 4 nelle abitudini di acquisto e consumo pected to return to pre-pandemic spend “Halal trade has expanded, with Pakistan – 82 billion $ della popolazione negli stati membri levels by the end of 2021. And by 2024, multiple agreements inked with key della Oic, l’Organizzazione della coo- Muslim spend is forecasted to reach 2.4 food producers, and non-OIC countri- 5 perazione islamica. I dati dell’edizio- trillion dollars, at a 5-year Cagr of 3.1%. es partnering with Muslim majority Russia – 11.9 billion $ ne 2020/2021 dello State of the Glo- For the eighth consecutive year Ma- countries, such as Brazil and the UAE, bal Islamic Economy Report. laysia leads the overall Global Islamic to tap the burgeoning halal market”, Economy Indicator (GIEI) rankings, whi- the report explains. “With the demand le Saudi Arabia moved up to second for traceability – from farm to fork – on THE HALAL F&B MARKET AT A GLANCE place, followed by the UAE and Indone- the rise, and more customers seeking • 1.17 trillion $ of spending on food & beverage sia. New entrants to the top 15 include out halal certified products, the halal by 1.9 billion Muslims (2019 est.) Nigeria (#13), Sri Lanka (#14), and Sin- food sector is set to continue being the • 200 billion $ of food & beverage exports to OIC countries (2019) gapore (#15). Brunei, Sudan, and Ban- driver of the Islamic economy.” • 6.11 billion $ of investments in halal-related food industry (2019/20) gladesh have fallen out of the top 15. Federica Bartesaghi

30 The Italian Food Magazine - Buyer's Guide N. 2 - February 2021 FOCUS ON - BRESAOLA

GIO’PORRO GROUP - SALUMIFICIO RIGAMONTI SEP VALTELLINA PANZERI SALUMIFICIO www.gioporro.com www.salumificiopanzeri.com www.rigamontisalumificio.it

Gio’Porro is a 100% natural premium Since 1943 the company has been With 122 million euros of net turnover in bresaola manufacturer based in Valtellina, carrying on the charcuterie tradition of 2020 and a production of 7,700 tons, Ri- with a patented production method, called Valtellina and Valchiavenna, by speciali- gamonti is one of the largest Italian ma- ‘MetodoZero’. “We select top side fresh zing in the production of PGI Bresaola of nufacturers of bresaola. A company that cuts only (not frozen), that are minimally Valtellina. For 70 years Panzeri has been has been able to bring the typical Valtelli- processed through a secret family recipe providing high quality standards, by com- na product to markets all over the world: of pure rock salt, aromatic herbs and spi- bining and passing down through family from the United Arab Emirates, to Switzer- ces, without using any preservatives (zero generations a deep knowledge of the an- land, to the United Kingdom. Today the added nitrites and zero added nitrates) cient and handmade tradition, with a pro- company, owned by JBS and based in and other allergens (gluten, lactose, etc.)”, per use of the modern food technology. Montagna di Valtellina, has a distribution the company explains. “Every single piece “We have always been focused on pro- that covers 23 countries. is hand rubbed and then dry-cured with viding the highest quality in accordance maturation and aging that takes more with the environment”, Nicolò Panzeri ex- than four months”. plains. “We have always been working to maintain a symbiotic link with Valtellina, our territory, together with its traditions. In the next years, we will be running innovative projects for renewing our company on different sides and expressing our evolution according to the tradition.”

BRESAOLA ZEROZERO Produced only from fresh meat of cattle of fine Eu- ropean lean meat breeders, Bresaola ZeroZero, with BRESAOLA zero nitrites and zero nitrates (patented production DELLA VALTELLINA PGI method) is a long seasoning, premium Italian product. Bresaola of Valtellina PGI is produced from the punta d’anca (i.e. topside without adductor muscle), a prime Ingredients cut of bovine hindquarter, and with the finest spices Beef, salt, natural flavourings. Zero nitrites, zero ni- and flavourings from all over the world. Ancient dic- trates. tates are used in the production process, fruit of a Packaging details century old tradition which preserves the authenticity 70 g fixed weight. Cardboard envelope + Darfresh tray and freshness of the product, its unmistakable taste Shelf life and the organoleptic qualities. 150 days International certifications Ingredients Brc, Ifs, Halal, EJ (Elegible for Japan) Beef, salt, dextrose, natural flavourings. Preservati- ves: E250, E252 Packaging details BRESAOLA PANZERI SMOKED Average weight: 3 kg. Pack type: aluminium envelope. Shelf life Dry cured and smoked beef meat product. 180 days International certifications Ingredients Halal Italia, PGI Beef meat, salt, natural flavourings, smoke aroma, preservatives: sodium nitrite, potassium nitrate. Packaging details Net weight 80 g. Plastic tray thermoformed in modi- fied atmosphere. Shelf life Best before 75 days International certifications Ifs Food H.L., Brc-Gsfs grade AA, ISO 9001:2015 follow

32 The Italian Food Magazine - Buyer's Guide The Italian Food Magazine - Buyer's Guide N. 2 - February 2021 N. 2 - February 2021 FOCUS ON - BRESAOLA ZOOM

At the Agricultural Council meeting of 25 January PAGANONI SALUMIFICIO SOSIO 2021, Commissioner Wojciechowski presented the www.paganoni.com www.labresaoladebaita.it results of a study on the expected economic impact on the EU’s agricultural sector of a series of concluded Trade agreements: and negotiated free trade agreements (FTAs) between the EU and 12 trading partners by 2030. This report, The history of Paganoni dates back three generations and is deeply ro- Salumificio Sosio is an Italian family company that, since its incep- which builds on a previous study published by the Eu- oted in Valtellina’s charcuterie tradition. Thanks to the energy and passion tion, has made the principles of innovation and traditions its lifeblo- ropean Commission’s Joint Research Centre (Jrc) in of Paride Paganoni, at the end of the 1980s a small cured meat factory was od: “The company’s goal, since the beginning, has been to create a 2016, reveals that the effect of the FTAs will be positi- established in Caiolo, in the province of Sondrio. “In the early 1990’s the unique bresaola”, Alessandra Sosio explains. “Our products contain the impact on EU ve. Indeed, they will result in “substantial increases in appreciation for Italian bresaola grew worldwide and we became more and all the care, passion, beauty and taste of Made in Italy”. In its histo- EU agri-food exports, with more limited increases in imports, creating a positive trade balance overall”, as more determined to become one of the most renowned manufacturers of ry, Salumificio Sosio has faced and overcome many challenges and explains the Centre in a note. The study also confirms this typical cured meat of Valtellina”, Nicola Paganoni explains. In 2004, obtained all the necessary certifications to export throughout Eu- that “the EU's approach to grant a limited amount of the company moved to the current factory of Chiuro, still in the province of rope, Saudi Arabia, United Arab Emirates, North America and Hong agriculture lower duty imports (through tariff rate quotas) is the Sondrio. “Today, like yesterday - Nicola Paganoni said - the passion for our Kong. “The combination of tradition and innovation guarantees an best approach in terms of protecting specific vulnera- work is what guides us toward continual improvement. We offer our clients original production oriented to the constant search for quality”, she The trade agenda is set to have ble agri-food sectors in the EU. top quality bresaola and cured meats with a delicate slight aromatic flavor, adds. Today, Salumificio Sosio has grown into a global family com- an overall favourable effect on the European and with a pleasant and refined taste”. pany capable of exporting all over the world, while maintaining a high Methodology economy and on the agri-food industry. This The report is based on a theoretical modelling exer- level of quality without compromise. cise. And it involves FTAs which have been recently is what emerges from a study carried out by concluded or implemented by the EU (Canada, Ja- pan, Vietnam, Mexico, Mercosur) as well as trade the Commission's Joint Research Centre (Jrc). agreements on the EU agenda (Chile, Australia, New by Giorgia Nicolini Zealand, Indonesia, Malaysia, Philippines and Thai- land). It includes two scenarios: an ambitious one and a more conservative one. The first outline considers a tariff liberalisation of 98.5% of all products, anda partial tariff cut of 50% for the remaining products. The Accordi second one, on the other hand, contemplates a full commerciali: l'impatto liberalisation of 97%, and 25% tariff cut for the others. sull'agroalimentare UE In the two scenarios, the results – both compared to a reference business-as-usual situation in 2030 (ba- Il programma commerciale seline) – “show a positive impact on the EU agri-food dell'UE è destinato ad avere trade balance by the target year”, says the report. un impatto positivo sull'eco- “Thanks to the capacity of the EU to strongly incre- nomia e sul settore agroali- ase its exports to the 12 FTA partners.” Specifically, mentare europei. È quanto EU agri-food exports are destined to increase by 25% rivela uno studio condotto (conservative scenario) and by 29% (ambitious sce- dal Centro comune di ricer- nario). While imports are set to rise by 10% (conser- ca della Commissione (Jrc). vative) and by 13% (ambitious). This results in the EU BRESAOLA MAESTOSA, Che esamina gli effetti cu- total agri-food exports increasing by 4.7 billion euros SELEZIONE PRIVILEGE mulativi di 12 accordi commerciali sul comparto entro (conservative) and by 5.5 billion euros (ambitious), and ‘Maestosa - Selezione Privilege’ (Majestic – Priviledge Selection), with its imposing size, il 2030. total agri-food imports by 3.7 billion euros (conservati- owes its sumptuous delicacy to the respect of traditions, to the knowledge developed ve) and 4.7 billion euros (ambitious). by the company and to the attention paid in selecting and processing each individual piece of the topside. A true ‘family reserve’, made by a special selection of Italian and Imports and exports Moreover, the report shows important trade oppor- French meat, which brings to the table Paganoni’s history and passion for quality”. tunities for some agricultural sectors, such as dairy, pork meat, wheat, and wine and beverages. Even if Ingredients they confirm the sensitivities highlighted in the 2016 Beef, salt, dextrose, natural flavours. E251 E250 study (i.e., beef, sheep meat, poultry, sugar, and rice). Exports of processed agricultural products increase Packaging details by 3.1% in the ambitious scenario (1.7 billion euros). Vacuum packaged, whole or in a half. Packed in lithographed cloth bag. Under the same scenario, wine, beverages and tobac- Shelf life co see their exports rising by 2% (834 million euros). 120 days Furthermore, EU dairy products and pork significantly International certifications BRESAOLA DE ‘BAITA’ increase in exports, production, and producer prices. Dairy exports (cheese, butter, skimmed milk powder, Isf Bresaola ‘De Baita’ by Sosio is made with carefully selected meats and accoding whey) grow by 7.3% in the ambitious scenario (1.3 to secret traditional recipes. The drying and curing stages are followed with utmost billion euros). With Japan as the main destination. This care and every single phase is check in first person. This led to the creation of a higher trade on the dairy complex makes domestic very special bresaola, the result of the passion and know-how handed down for milk production increase by about 0.2% and milk pri- generations. ces by 1.3%. Altogether adding 890 million euros to the market receipts of milk producers in 2030. Pork exports rise by 8.9% (914 million euros) in the ambi- Ingredients tious scenario, corresponding to about 400 thousand Beef, salt, dextrose, saccharose, natural flavours. Preservatives: sodium nitrite, Po- tonnes in carcass weight equivalent. On the contrary, tassium nitrate. Gluten free, lactose free, GMOs free. domestic pork consumption decreases by 0.8% (141 Packaging details thousand tonnes) in the same scenario. First packaging: vacuum-packaging. Second packaging: cardboard box. As for imports, both scenarios show a growth in EU Shelf life imports from the 12 FTA partners in almost all agri- 90 days from packing. food products. Specifically, EU total agri-food imports increase by 3.3% (3.7 billion euros) in the conservative International certifications scenario and by 4.2% (4.7 billion euros) in the ambi- Halal, Bio end tious one. Source: The EU Commission

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