TROY BALLARD

1-208-720-8225 [email protected]

CAREER SUMMARY

Troy is an accomplished sales and marketing leader with extensive experience building brands in multiple trade channels. Troy has successfully launched and scaled multiple apparel/footwear brands into the North American market ( Adventure, Salomon, Icebreaker Merino and PACT apparel) Troy’s deep experience with global brands along with his entrepreneurial spirit offers a valuable set of skills to any brand he works with.

Areas of Expertise

§ Go To Market Strategy § Successful Sales Hunter § Sales and Marketing Leadership § Sales organization leadership and management § Product/category merchandising § Key Account management

PROFESSIONAL EXPERIENCE

Brand Resource Group – Founder Jan 2010- Present

Troy has successfully engaged in several start-ups, emerging brands and well-established brands that needed specific help with immediate results. Troy has led as CEO, brand marketing director, sales director, and director of product merchandising roles depending the needs of his clients and start-up partners.

Focus of Consulting Services: • Brand Strategy Development • Go To Market Creation and Implementation • Product and Brand Marketing Launch strategy • Sales Organization Management and Business Development Leadership • Key Account Intro’s and management – Hunter Role

PACT Apparel – CEO/Chief Business Development Officer Jan 2010 – March 2014

Troy successfully launched and scaled PACT apparel through an innovative omnichannel distribution strategy. Believe it or not Troy was successful in becoming the only underwear and sock brand to successfully sell-in to all locations of Whole Foods Markets, Sprouts, Pharmica, Earthfare, New Seasons. Troy also led the introduction and national distribution of PACT at Nordstroms, JCP and Amazon. After 3 years of “proof of concept,” Troy led PACT through the process of a successful Private Equity acquisition.

Key Milestones • Personally opened Whole Foods Markets, Nordstrom, JCP and Amazon. • Led PACT in the expansion to all store distribution with Whole Foods, Sprouts, Nordstroms, JCP accounts • Recruited and trained the National Healthy Grocery Broker/Sales team • Led in the strategy and implementation of the B2C channel development, and merchandising strategy • Led the PACT operating team through the Private Equity acquisition process

KEEN Footwear -V.P. Global Business Development 2008 Dec – Jan 2010

Responsible for developing and implementing the global and domestic sales and marketing growth strategies for KEEN Inc. Including the restructuring of sales and marketing into a vertical business development matrix organization. Acting as of sales for the US Business, whiles simultaneously leading the creation of the EU TROY BALLARD PAGE 2 sales organization structure along with leading the strategic opening of key Latin American, Pan-Asian and emerging markets in Africa. Also acting as the key market voice into the merchandising team strategy.

Responsible for all aspects of the sales and distribution of the brand into the US Market and all new Intl market partnerships • Establish Strategic business plans both qualitative and quantitative. • Established new product/merchandising process for the global organization. • Created International launch strategy • Managed all key account sales relationships and key specialty relationships • Collaborated and mentored EU subsidiary leadership team and distributors

Icebreaker Nature Clothing – President 2004 - Sept 2008

Introduced Icebreaker to the North American market. Established the new merino performance apparel category through an innovative approach to the North American specialty outdoor retailer channel. Established Icebreaker as the market leader in the premium merino outdoor apparel category in 2 ½ years. Simultaneously led the extension of the EU distributor network and lead in the sales and marketing tactics for growth with the distributors.

Responsible for all aspects of the launch of the Icebreaker brand into the NA Market • Grew US business from $500,000 to $22 million over 4 years, while achieving profitability by the 13th month of business • Wrote and implemented the initial Icebreaker North American Brand and Category launch strategy • Acted as the initial national sales and marketing manager during the initial 2-year launch • Establish the annual budgets and was responsible for achieving all top and bottom line goals. • Established all internal business platforms to successfully launch and scale of the brand • Built the US team, and all vendor relationships • Established new product/merchandising process for the global organization. • Managed all key account relationships • Lead the distributor strategies to grow the EU business from $0-$20 million in the first 36 months of distribution

Rip Curl International - Global Chairman - Technical Apparel and Accessories 2002-July 2004

Created a multi-year global business strategy to re-launch the Rip Curl technical divisions. Established the global merchandising and marketing business format that was adopted by the global merchandising organization in all departments. Responsible for global merchandising and sales performance within the Technical division.

Responsible for the re-launch of the technical division and the establishment of new global merchandising and marketing process. • Establish strategic business plans and budgets for the global technical products division • Built the international technical division product and marketing team • Established new product/merchandising process for the global organization. • Created the international technical division launch strategy and key market point of entry for Rip Curl Int. • Established the Rip Curl mountain-wear global marketing platform. • Managed all factory relationships • Grew global sales by 25% and net margin by 15% in the first year adidas-Salomon America 1995-2002

Salomon North America - Director of Softgoods

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Created a multi-year business plan to establish Salomon footwear product to the North American market. Simultaneously built the initial launch strategy and mid-term business plan for the launch of the Salomon apparel and accessory business segments.

Responsible for the development and execution of the Salomon North American Softgoods Business plans. • Establish Strategic business plans both Qualitative and Quantitative. o Increased gross margin 9% points in 1 year (Ftwr) o Managed unsold inventories from 270,000 pair in 1999 to 25,000 in Jan of 2002(Ftwr) • Created initial Apparel Launch strategy and key market Point of Entry for Salomon • Managed All Key Account Sales relationships and key specialty relationships • Established the Salomon Brand Softgoods marketing platform. • Developed internal Salomon Business package review process.

National Sales Manager – Alpine/Nordic

Responsible for overall sales of Salomon Alpine/Nordic products for the North American Subsidiary. • Managed the 11 US regions and responsible for developing regional selling plans and performance parameters. • Managed all key account and strategic Alpine/Nordic accounts • Took Salomon Winter Hardgoods sales from $68M in 1999 to $76m in 2000 • Reduced unsold inventory to the lowest levels in the Subsidiaries history • Introduced new Sales programs, Forecast process, and Sales rep compensation plans adidas America - Director, of Product and Marketing

Responsible for growth and profitability of the adidas Basketball business. Took overall business from $70m to $106m. Re-defined the Performance and Originals Category positions to ensure strong and relevant commercial growth for the Basketball business • Collaborated with the “originals merchandising team” to enhance brand and product penetration in key basketball market/retailer demographics • Introduced the “Young Guns” product marketing campaign, which introduced the consumer to Kobe Bryan, Antoine Walker and, Tracy McGrady as the new Stars of the NBA representing the premium performance of adidas basketball • Worked closely with the International Business Unit to define the market strategy and product merchandising plan • Lead all Sales presentations to all North American Key Accounts • Lead in the creation of the Seasonal Sell-in tool-kits for the North American Sales team • Lead in the NCAA and AAU sports marketing strategy and implementation

Director of Kids Marketing

Reorganized and redirected the struggling adidas children’s footwear business. Managed the North American “Kids” business with $18m in business to $54mm in business in 18 months. • Established the “adi-Fit” sizing standard for adidas Children’s footwear. • Managed all Key account relationships. • Defined Category “take down” strategy to maximize sales growth

Marketing Manager adidas Adventure/Slides

Managed the North American business unit for the outdoor and after sport product segments. Responsible for re-positioning both the adventure and after sport product segments for North America. Critical tasks were TROY BALLARD PAGE 4

• Positioned adidas Adventure as the authentic athletic outdoor sports brand. • Collaborated with the running Business unit to introduce the leadership position in Trail Running. • After sport “Slides” as a “Sports style” segment. *”Slides” produced the fastest growth and most profitable business from 1996 through 2001 in adidas USA as well as led the industry trend around “after sport” sandals.

EDUCATION • The university of Idaho, Bachelor of Science in Communications