Danielle Fong, Founder and CEO of Lightsail, Is Developing a New Way of Storing Energy

Advertising supplement February 27, 2015

UC Berkeley’s Graham Fleming (right) visits Berkeley SkyDeck.

Kelsie Kerr and Jonah Hendrickson at Berkeley Kitchens.

Danielle Fong, founder and CEO of LightSail, is developing a new way of storing energy. Berkeley: Brilliant & Booming

Research at Caribou Biosciences in QB3 East Bay Innovation Center. 2 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES

BAYER AND BERKELEY PROUD PARTNERS IN INNOVATION

Since 1974, Bayer HealthCare and the City of Berkeley have worked together to nd innovative ways to strengthen our local economy and provide advanced manufacturing jobs to a diverse workforce.

Bayer’s 1,500 dedicated local employees include facilities engineers, talented members of ILWU Local 6, world-class scientists, and many others—all working together to deliver treatments for people with hemophilia A and other diseases.

We work for families like Blake and Lisa Stephenson’s

Elvia Hernandez is a Bayer employee and graduate of the Biotech Partners program, which prepares local high school students for In 2012, Bayer opened Berkeley’s largest solar panel installation career-track jobs in the biotech industry February 27, 2015 brilliant n BERKELEY n Booming Advertising Supplement 3

Join us in Berkeley where contents Innovation Ecosystem Gives Berkeley the Edge...... 5 business is booming! UC Berkeley Leadership Aids Economic Development...... 6

erkeley is a “City of Firsts,” where innovation, an entrepreneurial SkyDeck Launches Berkeley Startups...... 6 spirit and a vibrant quality of life intersect to inspire new industries, Solutions to Health Care “Berkeley’s trendsetting cuisine and a nationally recognized arts scene. There’s in East Africa...... 7 a synergy between artistry, hard sciences and entrepreneurship that Berkeley Startup Cluster reputation as a is a Hub for innovation...... Benables a broad spectrum of disciplines and businesses flourish. 8 Demographics and ‘disrupter’ takes Berkeley has all the elements of a suc- the bustle of thousands of residents, workers Spending...... 9 on new meaning cessful economic ecosystem that stems from and University students and staff. our founding as a college town, with all the Berkeley’s lodging sector is keeping pace. Coworking Offers More in today’s amenities and spirit of innovation that flows Last year’s hotel revenues set historic records than Shared Space...... 10 from a place of great learning. and benefit the City to the tune of $6.2 mil- WeWork/Berkeley...... 10 innovation Today, Berkeley benefits from a $1 billion lion in tax contribution alone. economy, which pipeline of research and development on In West Berkeley, Wareham Development, NextSpace...... 11 campus and at the Lawrence Berkeley Na- which built the first laboratories for Cetus and Impact Hub Berkeley...... 11 prizes radical tional Laboratory. The University and the Chiron, continues to shape the biosciences/ Lab generate intellectual property and sup- clean tech sector with new development, fully Entrepreneurial Spirit Shines in Berkeley’s New change that port the commercialization of inventions retrofitted older buildings and well-managed Companies...... 12 introduces new created by their faculty and students. These facilities that serve both large, international two institutions are a source of brilliant sci- tenants and startups. Their most recent proj- Solfice...... 12 entists, engineers and innovators in business. ect, 105,000 square feet at 740 Heinz Avenue is technologies, Wise.io...... 12 In addition, roughly 84 percent of work- designed as a state-of-the-art life science R&D products and ing-age Berkeley residents have a bachelor’s facility. Mr. Mopps’...... 13 services.” degree or higher. Key anchor institutions, a skilled work- Workshop1...... 13 Berkeley has a strong system to incubate force, eager entrepreneurs, access to capital Christine Daniel, growth companies. Companies can start and space to grow – all are critical to economic It Starts Here…Downtown City Manager, Berkeley at the University, continue through the vitality. But it’s that special Berkeley vibe that is Booming...... 14-15 Skydeck|Berkeley Accelerator or the QB3 drives our most successful enterprises. Arts District...... 16 incubator and accelerator system, and then Berkeley companies are out to change the move into one of the myriad co-working world – whether its clean energy, advances West Berkeley: Room To Grow and Thrive...... 17 spaces before graduating to independent in pharmaceuticals and biotech or new apps. offices. The Berkeley Startup Cluster helps It’s an exciting place for startup innovation. Shopping Districts...... 18-19 ventures at every step of the way. Companies To all of that, add that Berkeley is a city Revitalizing Telegraph...... 19 have easy access to global leaders in accounting, of neighborhoods alive with an engaged cit- law, management and consulting as well as a izenry and a terriffic quality of life including Brilliant Ideas: Bioscience/ host of other services and suppliers critical to walkable streets, bike routes, access to transit, Clean Tech Cluster...... 20 their growth. excellent schools, thriving commercial dis- Aduro Biotech...... 20 Our Downtown is undergoing a renais- tricts, world-class dining and a wealth of arts sance. The Downtown Area Plan and more and culture. Bayer HealthCare...... 20 than $400 million in construction invest- Simply put, Berkeley is brilliant and Caribou Biosciences...... 21 ment are driving a real estate boom. Startups, booming – and we invite you to join us. retailers, eateries and entertainment venues LightSail Energy...... 21 are taking advantage of renovated commer- Christine Daniel Siemens...... 22 cial space and enjoying cleaner streets and Berkeley City Manager QB3 East Bay Innovation Center...... 22

Kiverdi...... 22

Berkeley is for Foodies...... 24

Comal...... 25

TCHO Chocolate...... 25

The Berkeley Kitchens...... 25

Berkeley Makes Doing Business Easier than Ever...... 26

Writer/Editor: Carol Piasente Designer: Carol Collier Cover photo credits: Paolo Vescia (Danielle Fong) Kirsten Lara Getchell (Jonah Hendrickson) Coworking at UC Berkeley’s Skydeck; UC Berkeley Campanile; workers at Bayer HealthCare’s Berkeley manufacturing plant. 4 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES

West Berkeley mavericks all.

The Zaentz Media Center is the long time home to independent film legends, award-winning documentary filmmakers, the Berkeley FILM Foundation, and the famous Fantasy Studios. Now opening its doors to all creative businesses and welcoming to Berkeley Avid Technologies—the world’s leading provider of audio and video technology for media and independent professionals. The Zaentz Media Center is another Wareham Development at 2600 Tenth Street.

Alturas Films Interfaze Educational Productions R3 Consulting Group Amir Solanti IP Folio Reel Youth Productions Avid Technologies Jason Cohen Productions Regimmune Bay Area Film Company Jed Riffe Films RL & Associates Berkeley FILM Foundation K. Ford & Associates Sandra Horwich & Assoc. Berkeley Humane Society Kovno Communications Snitow Kaufman Berkeley Sound Artists The Law Office of David A. Lerman Social Action Media Berkeley Media, LLC Law Office of John McArthur Small Change Productions Beyond the Arc Montell Associates Smileables Clarity Films New Images Productions Swan Entertainment Columbus IT Northstarr Media Group Texas Saratoga Management Cyperus Media NuReality Tavistock Restaurant Group Dysonics, Inc. One to One Box Thin-Thick Productions Eko Devices Oriel Therapeutics WLC Architects Eyefull Tower Films Paradigm Productions Urban Adamah Fantasy Studios PictureStartEdit Young People’s Symphony Orchestra Farallon Films Pixar Child Development Center/cclc ZD Films Flexuous Pro Publica The Saul Zaentz Company Frame of Mind Films Quest Productions Zamacona Productions International Buddhist Film Festival Question Why Films

The vibrant QB3 East Bay Innovation Center continues to expand and accommodate even more startups with more collaboration, more discovery, and more growth for the Berkeley-Emeryville research cluster.

The QB3 East Bay Innovation Center is another Wareham Development at 2929 Seventh Street and 820 Heinz Avenue.

Accurus Biosciences OneSun Solar AnVen Biosciences Razzberry Caribou Biosciences Regimmune Chemisense Saratoga Energy Research CPI International Silicon Biodevices Exogen Biosciences Solano Pharmaceuticals HJ Science & Technology Stephen Kong Consulting Nanotech Biomachines Zephyrus Biosciences

Distinguished buildings for noble and Nobel innovators since 1977. Emeryville · Berkeley · Richmond · Marin County · Palo Alto · Sun Valley, ID · 415 457 4964 · www.warehamdevelopment.com February 27, 2015 brilliant n BERKELEY n Booming Advertising Supplement 5

Berkeley “Leaders, institutions and people who care passionately about Berkeley are creating an startups: ecosystem to nurture and inspire innovation.” Who’s here Candice Eggerss, Managing director, Firelake Capital Management; Big Data member of the Advisory Group of the Berkeley Startup Cluster Automa Systems Climate Earth Emanio Factle Innovation ecosystem Haymaker Data HookTheory Innovaccer gives Berkeley the edge Knowledge Synthesis ON Diagnostics Quantitative Engineering Design hen it comes to successful startups, nies are concentrated Downtown, adjacent to the Solfice Research Berkeley has a distinct edge: capital, UC Berkeley campus; others are concentrated in West Berkeley’s Bio/Clean Tech Cluster. Synthicity talent and brilliant thinking. As an urban center with a tradition of brilliance, wise.io, Inc. Berkeley is well positioned to foster innovation. Alameda County is among the top 10 counties “Innovation is moving from the late 20th cen- Clean Tech Win the country for attracting venture capital across tury model of isolated corporate campuses to en- All Power Labs a wide range of industries, and it’s among the top trepreneurial and collaborative areas in the down- Ballast Energy in patent production per capita. UC Berkeley and towns and midtowns of cities,” writes Bruce Katz, BrightBox Technologies the Lawrence Berkeley National Laboratory draw vice president at the Brookings Institute. “Big mar- EcoHarvester award-winning scientists from around the globe. ket and demographic forces are revaluing what cit- These institutions employ or train thousands of ies offer – proximity, density and connectivity.” Electronically Monitored Ecosystems PhD recipients, which in turn attracts billions in re- It’s just what Michael Caplan, manager of Berke- Feeding Forward search dollars. The workforce is exceptionally talented. ley’s Office of Economic Development, describes as Heliotrope Technologies Berkeley is a key element of the larger Bay Area “Berkeley’s innovation ecosystem,” the typical ele- LightSail Energy system of innovation generation. The Bay Area “em- ments of which include educational and research PV Evolution Labs braces new ideas and different ways of doing things,” institutions, business schools, skilled labor, experi- Saratoga Energy Research Partners LLC says Ed Penhoet, co-founder of Chiron (purchased enced entrepreneurs, sources of capital, business as- by Novartis in 2006) and a director of Alta Partners, sistance organizations and supportive policy makers. Via Analytics a leading life sciences venture capital firm. “In partnership with the Downtown Berkeley We Care Solar “The cultural openness of the Bay Area is un- Association, UC Berkeley, and the Berkeley Cham- PolyPlus Batteries deniable, integral and persistent,” says Penhoet. ber of Commerce, we’re working to improve in- “If you peel back this cultural onion one level teraction and alignment among the various ele- Bioscience further, innovative businesses are here because ments,” says Caplan. Accurus Biosciences, Inc. the universities are here, and the universities are The Office of Economic Development nurtures Aduro Biotech here and successful because they attract the kind emerging high-growth businesses by building rela- Attocube Systems, Inc. of individuals who value that openness…It’s an tionships early with founders, educating the com- essential part of the Bay Area’s equation for entre- mercial brokerage community about the needs of AutoMate Scientific preneurial success.” startups here and sponsoring meetups and pitch Berkeley BioLabs In Berkeley, all of these attributes translate into events with the angel and venture investors. Caribou Biosciences a dynamic startup economy. Last year startups lo- New incubation spaces have been launched across Cortera Neurotechnologies cated in Berkeley pulled in more than $200 mil- town with active assistance from the City’s economic DiAssess lion in Silicon Valley venture investment. In all, development staff. These ecosystem assets range Dynavax the City is home to some 250 startup companies, from high tech initiatives like SkyDeck|Berkeley, the ranging from bioscience, clean tech and Big Data QB3 East Bay Innovation Center and the food indus- Eko Devices to robotics and drones. At least 80 of these compa- try incubation spaces at Berkeley Kitchens. Exogen Biosciences Exthera Medical Iris AO Kiverdi Collaborative Lypro Biosciences leadership Nanonerve Plexxikon Culture Capital Silicon Biodevices Slingshot Biosciences Research Spiral Devices and Education Existing Startups Valitor Bio Xoma Zephyrus Biosciences Office Space Tech Startups Skilled Workforce (Partial list. For a complete list, visit Berkeleystartupcluster.com) 6 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES

UC Berkeley

UC Berkeley leadership aids economic development

C Berkeley is “In many ways, the strong and constructive relation- significant social benefit for neighboring communities.” expanding its support ship between the City and the University is the founda- According to Bob Lalanne, UC Berkeley’s first vice chan- tion for Berkeley’s vibrant business culture,” says UC cellor for real estate, “The City and the Campus have always for local economic Berkeley Chancellor Nicholas Dirks. “As an anchor insti- stood for the freedom of innovative thinking and creativity in development on tution for not just the City, but the region as a whole, UC the public realm. I am especially excited to develop partner- Useveral fronts, including its Berkeley is proud to be the leading employer in the East ships with local contractors, architects and developers to rec- Bay and to serve as a center of and catalyst for innovation ognize real estate opportunities in Berkeley that support the programs for entrepreneurial that extends well beyond startups and entrepreneurs in campus mission. Our future projects will endeavor more than activity on campus and its new sectors such as high tech and sustainability. Berkeley’s ever to interface at the street level with the fabric of the City.” real estate projects. students, faculty and staff are engaged in a broad array UC Berkeley is now actively developing expanded support of cutting-edge, off-campus projects and programs with systems for student-led entrepreneurship on campus. There

SkyDeck entrepreneurs are changing Berkeley’s

economic Roy Kaltschmidt / L aw r landscape. ence Be ence rk eley N ationaleley L a b

SkyDeck launches Berkeley startups

rom their view atop the tallest building in Downtown Berkeley, SkyDeck entrepreneurs have an eye on the future – and backers are convinced they’ll see that F future in Berkeley. Created as a joint venture among UC Berkeley’s College of Engineering, Haas School of Business and the Vice Chan- cellor for Research Office, SkyDeck|Berkeley is a launch pad for student and recent graduate entrepreneurial ventures. “There’s a radically different environment for startups in Berkeley today,” says Caroline Winnett, SkyDeck|Berkeley’s executive director. “There’s more space available, there’s a new found understanding of the needs of startups and there’s a ro- bust support network. There’s been a huge cultural shift – the world now sees startups as worthwhile endeavors.” “A big part of that change is that UC Berkeley is more intentional about being an ‘entrepreneurship’ university,” As one of the first in-house public research university At work in the she adds. “There is a massive amount of commercially vi- accelerator programs, SkyDeck combines the consulting SkyDeck | Berkeley able ideas, discoveries and technology coming out of UC know-how of traditional accelerators with the vast resources tech accelerator. Berkeley and the University is focused on fostering start- of a major research university. Mike Cohen, director of In- ups that can extract these discoveries and turn them into novation Ecosystem Development in UC Berkeley’s Office real businesses.” of Technology Licensing, was instrumental in conceiving of February 27, 2015 brilliant n BERKELEY n Booming Advertising Supplement 7

“There’s a new flourishing of our town-gown Top 10 universities producing founders of VC-backed companies partnership to support advances in today’s innovation economies.” Rank University No. of company founders 1 Stanford 378 Robert Lalanne, Vice Chancellor Real Estate, UC Berkeley 2 UC Berkeley 336 3 MIT 300 are a growing number of cam- “The technology and companies incubated at UC 4 Indian Institute of Technology 264 pus-managed business incubation have a direct and critical impact on the state’s eco- 5 Harvard 253 programs, as well as student generated pitch com- nomic growth, and our continued support is integral petitions, clubs and hackathons. This increasing to our University’s public mission,” says President 6 University of Pennsylvania 244 attention toward new venture creation is also re- Napolitano. The new Fund allows UC to take equity 7 Cornell 212 flected in a new University of California invest- in companies or services it has supported, including 8 University of Michigan 176 ment fund established by University of California through campus incubators or other facilities. Accept- President Janet Napolitano. This fund will enable ing equity helps the startups by reducing their cash 9 Tel Aviv University 169 direct University investment in companies that outflow in the early stages of growth and allows the 10 University of Texas 150 emerge from UC research. University to participate in financial returns.

and helping to launch the accelerator. Accord- ing to Cohen, “SkyDeck was inspired by the Berkeley Startup Cluster’s mission to establish a thriving concentration of tech companies close to the Cal campus. To pursue that vision, the Berkeley Startup Cluster catalyzed the es- tablishment of incubators, accelerators and co-working spaces in Downtown Berkeley. SkyDeck is unique in the ways that it tightly integrates into the academic and research programs of UC Berkeley and the Lawrence Berkeley National Laboratory.” SkyDeck provides fledgling businesses free office space, coaching and mentoring from an array of researchers, successful entrepreneurs, A Rides for Lives industry leaders and investors. Companies mobile health care must have at least one member of the team unit in service. with connections to UC Berkeley. Weekly social gatherings foster a sense of community and mutual problem solving. Participating companies are expected to Nuts and bolts solutions to revolutionize have a fast trajectory; tenures are for a six- month period. Since opening in 2012, Sky- Deck|Berkeley has hosted some 56 resident health care access in East Africa teams representing some 331 founders, employees, interns and volunteers. SkyDeck t seven years old, Chris Ategeka became the sole caregiver teams have received more than 20 million in for his four younger siblings after both his parents died funding, and one, Ensighta, was acquired by A from AIDS. Home was a thatched-roof house in a small, FireEye, Inc. rural village in Uganda. At age 15, Ategeka received his first formal As a key link to the community’s broader en- schooling at an orphanage where students were encouraged to trepreneurial ecosystem, made up of startups, learn a trade to support their families. serial entrepreneurs, tech veterans and early Later adopted by an American couple, Ategeka moved to stage investors, SkyDeck has a goal of retain- California and enrolled at UC Berkeley where he earned a PhD in ing its graduated teams in Berkeley. Of the 20 mechanical engineering. teams that have completed the SkyDeck pro- But rural East Africa and the lack of access to health care for those gram since 2012, 10 have located in Berkeley; living far from medical help were never far from Ategeka’s thoughts. of the 28 teams currently in residence, 10 have In 2011, Ategeka founded Rides for Lives to build vehicles that said they would definitely locate in Berkeley, “The connections could bring medical aid to those in need. The organization was while 18 are still undecided and three have I was able to incubated at Venture Lab, run by UC’s Center for Entrepreneurship plans to locate elsewhere. and Technology, and then at SkyDeck. One entrepreneur who is a current Sky- make were the Rides for Lives’ first product was the Village Ambulance, a cov- Deck member is Christopher Ategeka, me- ered bed on wheels attached to the back of a motorcycle or bicycle chanical engineer, inventor and UC Berkeley big advantage of that could safely transport patients long distances from villages to grad, whose nonprofit Rides for Lives makes SkyDeck and its the hospital. The second product evolved from a recognition that medical vehicles for use in rural Africa. Ate- “we needed to bring the hospital to the people,” says Ategeka. geka is also the co-founder with Anwaar Al- affiliation with UC Ategeka has now partnered with Berkeley-based 3D Robot- Zireeni of current SkyDeck member Privail, ics to use drones to deliver supplies and send lab samples from which makes point-of-care diagnostic devices Berkeley.” remote locations. for the early detection and monitoring of in- Chris Ategeka, founder of Rides for “The growth potential is unlimited, Every developing country fectious diseases, starting with HIV diagnosis Lives, a nonprofit that builds vehicles to needs the solutions we provide,” says Ategeka. in Africa. Al-Zireeni received her master’s in bring medical aid to rural East Africa “Our challenge is how to scale up to reach the rest of Africa and bioengineering from Berkeley. other countries, including rural and poor populations in the U.S.” 8 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES

UC Berkeley & Berkeley Lab Why startup in Berkeley A range of office spaces, from flexible coworking space to Class A Berkeley Startup Cluster corporate headquarters. A walkable Downtown with direct access to BART, AC Transit, is a hub for innovation car sharing and a great biking infrastructure.

he Berkeley Startup Cluster brings together ley Lab, typically their founders live close by,” says Caplan. Opportunities to meet and University, City and private sector partners to In addition, there are at least 10 business incubators and collaborate with campus and/or lab make Berkeley the best place to launch and grow research and development centers based in Berkeley focusing colleagues. a startup. The goal is to motivate the founders on on sectors from high technology to bioscience. Facilities. Easy access to the unique Tthe campuses of UC Berkeley and the Lawrence Berkeley “Newly minted executives are able to launch their ventures technology development facilities at National Laboratory to anchor their growing businesses in with minimal commutes and maximum access to academic UC Berkeley and the Berkeley Lab. the town closest to their source of inspiration colleagues,” says Caplan. “Our aim,” says Michael Caplan, Berkeley’s Economic De- The Berkeley Startup Cluster also supports more estab- Community. Proximity to the nearly velopment manager, “is to make Berkeley the best possible lished tech companies that are the backbone of Berkeley’s 70 percent of Berkeley residents who place for entrepreneurs to grow their high-tech startup.” innovation system and provide mentorship and expertise to have a bachelor’s degree or higher. It’s long been recognized that “the cluster effect” – locat- their startup neighbors. Great food. A survey of startups ing similar businesses in proximity to one another – has the Recent additions to the Berkeley Startup Cluster include identified “great food” as an aspect benefits of giving these businesses access to a larger pool of Axent Wear, designer of “cat ear” headphones; JoinClarity.io of locating in Berkeley that founders skilled labor, improving supply chains and increasing oppor- (a wearable air quality monitor); Pretty Visible (a solar in- highly valued. tunities for the knowledge sharing that leads to innovation. stallation promotion tool); and Rigetti Quantum Comput- “We are making it easier for Berkeley’s more than 250 ing, which is on a mission to build the world’s first quantum Working while pursuing an startups to find office space and connect with their peers, ad- supercomputers. advanced degree. For some young visors and potential funders,” continues Caplan. The Berkeley Startup Cluster is comprised of the City of entrepreneurs, basing a startup in Most of Berkeley’s startups are engaged in bioscience, Berkeley’s Office of Economic Development, UC Berkeley, Berkeley enables them to conveniently clean tech and software with an emphasis on Big Data and the Downtown Berkeley Association and the Berkeley Cham- juggle completing their UC Berkeley enterprise applications. At least 80 of these companies are ber of Commerce. degree program while launching their concentrated Downtown near to the UC Berkeley campus. ventures. “When companies spin off from UC Berkeley or the Berke- To learn more, visit berkeleystartupcluster.com.

Area’s Biotech Ecosystem Built on Intellect, Invention, Innovation Real Estate

Lawrence Berkeley National Laboratory Joint BioEnergy Institute The Lawrence Berkeley National Laboratory, Inside the Joint BioEnergy Institute’s (JBEI) managed by the University of California, is state-of-the-art labs in EmeryStation East, the oldest of the U.S. Department of Energy’s researchers are using the latest tools in molec- Building public-private National Laboratories. ular biology, chemical engineering, computa- Berkeley Lab is named after Ernest O. tional and robotic technologies to transform Lawrence, inventor of the cyclotron, which biomass into fuels. partnerships to advance new won him the 1939 Nobel Prize in physics JBEI’s CEO, Jay Keasling, is an internation- and ushered in a new era in the study of sub- ally recognized leader in biofuels research economies in Berkeley. atomic particles. who holds joint positions with Berkeley Lab Lawrence recruited a brilliant circle of and UC Berkeley, and is a co-founder of colleagues from physics, chemistry, biology, Amyris, which provides high-performance engineering and medicine who would be criti- renewable hydrocarbons used in a broad cal to the laboratory’s legendary success. range of petroleum-sourced products. Today, Berkeley Lab continues the tradition “JBEI has spun out one startup company so far of multidisciplinary scientific teams working that has set up shop in the Berkeley-Emeryville together to solve global problems in human Bio Cluster and there are more in the pipeline health, technology, energy and the environ- that will likely locate here,” says Keasling. ment. The Lab can count 12 Nobel winners “The resources and synergies that have among scientists who have worked there, developed in these two sister cities provide a including Steve Chu, later Secretary of Energy. rich media in which new bio companies can Berkeley Lab was the birthplace of nuclear thrive. This community of innovators speaks medicine, and its strong record in the biologi- the same language and we’re all focused on cal sciences has continued with such break- moving biology to the next stage.” throughs as the engineering of yeast to produce the world’s foremost anti-malarial drug, the identification of risk factors for breast cancer, and major advances in biomedical imaging, genetic sequencing and proteomics. Berkeley Lab is among the top 15 employers in the area, with 4,000 scientists and support staff, and it plays a seminal role in the creation and growth of the Berkeley- Research • Retail • Housing • Parking • Oﬃce Emeryville Bio Cluster. Jay Keasling, CEO of the Joint BioEnergy Institute.

www.lbl.gov realestate.berkeley.edu February 27, 2015 brilliant n BERKELEY n Booming Advertising Supplement 9

Quick Facts Demographics and spending Health Care & Social Assistance Strongest Private Professional, Hotel & Food Scientific, Retail Trade Services Business Sectors & Technical Manufacturing Skills = 100 jobs Other Educational Services Services Wholesale Construction Information Trade

Rounded to nearest hundred

Berkeley Demographics and spending Walnut Creek Total spending power: $2.07 billion by the * power compared numbers *Within a 3-mile radius of downtown 96,352 61,321 42,698 23,147 in three Bay Area cities Growth in Downtown population by 2020 Population (2013) 80% Residents aged 35 or above

Residents with BA or more Berkeley Annual visitors: Total spending power: $4.04 billion Households earning $75K+ 1.65M

201,152 102,935 89,173 36,493 WalkScore rating (San Francisco, 85; New York, 85):

Palo Alto 100 University of Total spending power: $2.97 billion California, Berkeley Rank in East Bay median home value: 146,138 73,466 59,151 30,047 2nd

Source: Nielsen-Claritas, MJB Consulting

Professional services

Biosciences 14% 15% Berkeley’s top employers 13% Clean tech = 100 jobs Snapshot of Lawrence Sutter East Berkeley Bay / Berkeley’s Consumer National Alta Bates products Labs Summit Software Startup Medical Center Berkeley 34% Economy 8% Unified Electronics School District City of Bayer or devices Berkeley Healthcare 7%

9% Other

Rounded to nearest hundred 10 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES

WeWork offers shared common areas plus dedicated Workspace desks or private offices, and services ranging from printing to micro-roasted coffee. Coworking offers more than shared space

he new startup/social media culture They may be technologists or artists, service professionals, architects or chefs. is revolutionizing more than prod- What they have in common is a desire to build a community with a group of people who value the exchange of ideas that can happen from working alongside others. ucts and technologies – it’s making While coworking environments offer shared access to cool office envi- big changes in how and where people ronments, super-fast Internet connections, classes and coaching, conference rooms, break space and coffee, they’re about more than convenience and Twork. Today’s independent contractors and entre- cost-effectiveness: It’s all about the productivity and inspiration that comes preneurs want space that’s affordable and flexible; from social interaction. space they can adapt to their changing needs. Berkeley coworking spaces serve a wide diversity of workers, from the engineers at WeWork to the lawyers and consultants at Sandbox Suites; the creative Coworking offers a shared environment for people moms – and their offspring – at Mothership Hackermoms to the “over 50” who are employed by different organizations. crowd at The Sage Center who are re-inventing full lives for their next decades.

WeWork/Berkeley

“Berkeley has extremely brilliant minds coming out of the university and wanting to start companies.” Jesse Middleton, WeWork business development director Inviting spaces at WeWork encourage collaboration.

WeWork started in New York City in 2010, and has since expanded to 10 Plus, he adds, “we support the trend of people graduating from col- cities around the country, from LA and Seattle to Boston and Washing- lege and wanting to start their own company or deciding to work for a ton, as well as London, Amsterdam and Israel. startup – and that’s especially true in places like Berkeley. We’re creating In January, WeWork opened in Berkeley with space to accommodate opportunities to keep young entrepreneurs in the community.” some 300 members. “When we go into a market, our goal is to pull together the resources “We opened in Berkeley because the two WeWork sites in San Fran- young companies need all under one roof. We want local government cisco were full with long waiting lists, and people were increasingly talk- involved, we want to work with other businesses, large and small, and ing about going to the East Bay,” says Jesse Middleton, WeWork’s direc- we want to connect to educational institutions, like UC Berkeley, both to tor of business development. draw on their expertise and to give their students a pathway to success.” February 27, 2015 brilliant n BERKELEY n Booming Advertising Supplement 11

NextSpace

“Coworking brings us back to a reliance on community.” Erin Griffin, community curator, Next Space

In Erin Griffin’s view, coworking – sharing space and coming together as a group to be successful – is history repeating it-

self in a modern way. nathan phillips It’s reminiscent of an old-fashioned barn-raising, says Griffin, community curator at NextSpace, “with everyone contributing to the survival of the community.” By design, NextSpace members are largely small businesses, startup entrepreneurs and remote workers. NextSpace features cutting-edge technology in a historic bank building. Working around other people is an obvious advantage of choosing coworking space, says Griffin. “It really helps keep you focused.” Cost is another key benefit. Coworking featuring soaring ceilings, fresh vibrant design, and even an members enjoy dedicated conference space, IT support and old bank vault that serves as a conference room. Coworking professional management, all for a fraction of the price they “Berkeley’s initiative in helping to reinvent Downtown would pay for a single office with no extras. and keep enterprising University grads here, and the fluidity spaces NextSpace, which first opened in Santa Cruz in 2008, now between the City, University and the many coworking spaces has nine locations. The Berkeley site opened in 2013 in the are part of creating a culture of innovation,” notes Griffin. in Berkeley historic Wells Fargo Building on Shattuck. NextSpace Berke- “With so many people being creative on so many levels, ley offers fiber optic Internet connections, a communal space the energy is really awesome.” Downtown Impact Hub 2150 Allston Way, Ste. 400 (in the David Brower Center) Berkeley.impacthub.net

Innovate NextSpace Berkeley 2081 Center St. (in the historic monthly Wells Fargo building) dinner at the Nextspace.us Impact Hub fosters com- Sandbox Suites munication 1900 Addison St. among civic sandboxsuites.com and business leaders. WeWork 2120 University Ave. wework.com/berkelely-workspace

South Berkeley

City, there’s an expanding global network of more than 7,000 Mothership Hackermoms Impact Hub Berkeley members in some 60 shared workspaces. 3288 Adeline St. Impact Hub Berkeley, which opened in the David Brower mothershiphackermoms.org “Berkeley’s history Center in 2009, was the first of its kind in the U.S. Based on its success, Impact Hubs were opened in New York, Philadel- ShareSpace@Ashby in socially minded phia, San Francisco and Oakland. Impact Hub Berkeley cur- 2946 Martin Luther King Way rently has about 100 members. sharespaceatashby.com entrepreneurial “Our home is in the Brower Center, where the goal is to businesses just nurture leaders working on making sustainable practices West Berkeley mainstream. For Impact Hub Berkeley, this location pre- The Sage Centers made sense for our sented a great opportunity to co-create with nonprofits and 1454 Sixth Street environmentally sensitive companies,” says Amanda Spector, thesagecenters.com mission and model.” Impact Hub Berkeley’s community manager. “Berkeley’s history in socially-minded entrepreneurial Amanda Spector, Impact Hub Berkeley’s community manager businesses just made sense for our mission.” Impact Hub Berkeley works closely with the City of Berke- Impact Hub Berkeley is coworking for a membership of en- ley, the university and local businesses to foster innovation. trepreneurs, activists and professionals who are driving social The Impact Hub hosts speakers events to inspire entrepre- and environmental change. neurs building their businesses in Berkeley. The first Impact Hub was founded in London in 2005. To- “We’re part of creating a global ecosystem and it’s been day, from Amsterdam to Johannesburg, Singapore to Mexico fulfilling to launch our efforts in Berkeley,” says Spector. 12 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES

Business Profiles

Entrepreneurial spirit shines in Berkeley’s new companies ana po

arket dynamics and newly business-friendly public policies are driving r tnoy a boom in real estate development, new business startups, a world- renowned arts scene, bustling retail sales and destination dining. The Wise.io team has created machine-learning apps to manage Big Data. From the challenges of managing Big Data to the joy of enriching Ma child’s day, the depth and breadth of new companies opening in Berkeley and older companies undergoing new transformations are creating an excitement that tran- Wise.io scends any one industry or neighborhood. Optimizing decision- making for most impact

What do astrophysicists and high-value sales companies have in common? The challenge of managing an avalanche of Big Data. Solfice helps Wise.io was founded in Berkeley by some of the world’s customers use leading experts in astrophysics, statistics, computer science and Big Data for machine learning to help companies bridge the machine-intel- decision-making. ligence divide. Working together for more than a decade, the Wise.io team created automated machine-learning frameworks that they used to understand some of the rarest phenomena in the uni- verse, from peculiar stars to exploding white dwarfs. In 2012, after watching the business world struggle with similar Big Data challenges, the Wise.io team decided to put their expertise to work helping companies make better use of client data. Solfice “We create machine-learning applications atop our propri- etary platform that enterprise companies use to manage the The power of 3D data incoming flow of information about their products and services and empower agents on the front lines to better service Recent advancements in LiDAR (light detection and ranging) technologies have their customers,” says Joshua Bloom, Wise.io’s CTO, chairman led to streamlined surveying processes, but the dramatic amount of imaging data and founder, a self-described “data-driven scientist.” collected can slow down a company’s decision-making process. “You can think of it as an intelligence layer on top of Berkeley-based Solfice Research, Inc. offers a solution. Solfice analyzes giant the cloud-based data tools companies are using already.” datasets of three-dimensional images and locations to help customers break Sometimes companies hire more people to manage the through the bottlenecks that result from trying to process Big Data. Instead their ever increasing amounts of data. While additional hires customers can focus on running their businesses. may be necessary, much of that information can be under- stood more efficiently without staffing up. “What we’ve done is to figure out how to build appli- “There’s a culture forming cations that can be used by non-technical personnel to help them make better decisions, more quickly, around startups that has a lot based on what’s happened historically,” says Bloom. There was a certain “logistical convenience” to of potential for Berkeley.” starting up Wise.io in Berkeley, Bloom explains. Savran Puttagunta, Co-founder and CEO, Solfice “This is where we live, and Berkeley is the intellectual center for Big Data. The best-regarded software tools for complex data solutions – from data bases to operat- “Essentially, we take 3D survey data and create reports that take ing systems – have all been created here.” customers directly from Big Data to decision making so they don’t have to strug- Bloom appreciates the close-knit network of Berke- gle with figuring out pattern recognition,” explains Sravan Puttagunta, Solfice’s ley-based entrepreneurs. “There’s something special about co-founder and CEO. being here in part because it’s a relatively small commu- The company’s first customers were railroads. Solfice outfitted locomotives nity,” says Bloom. with hardware that collects huge amounts of information in order to reduce fuel And, of course, he adds, “some of the top young talent consumption, improve network flow – and avoid collisions. Solfice has prototypes in the world is coming out of the University. They’re look- in India and has worked on projects in the UK and with the Quebec Ministry of ing to get their start, and, like many of us, they’re attracted Transportation. to the University and Berkeley’s lively creative scene.” February 27, 2015 brilliant n BERKELEY n Booming Advertising Supplement 13

Mr. Mopps’ Kids’ toy haven with deep Berkeley roots

The quintessential Berkeley retailer, Mr. Mopps’ toy and bookstore, has one of those “only in Berkeley” backstories that make retail in the city so distinctive. After 50-plus years in business, the beloved children’s haven was on the block. If a buyer couldn’t be found, the store would close. The news was devastating to the store’s generations of customers, who soon mounted a Facebook campaign to save the retailer. “I had been going there P my whole life. My first toys hoto C

came from Mr. Mopps’. ” ou r tesy M of Devin McDonald, current owner

That’s when Berkeley native Devin Mc- egan E Donald and Jenny Stevenson stepped up to dwa r take over. They were convinced by their own, informal form of market research: “Every time ds/Road we visited the store, we ran into people on the street who were visibly upset over the news Mr. Tr ip A me ip Mopps’ was closing,” says McDonald. “That’s what ultimately closed the deal for us.” r ica In 2010, McDonald and Stevenson purchased the shop near the corner of Martin Luther King Way and Rose St. in North Berke- “We’re getting a new reputation as a place that panded the business into an adjacent space to Jenny Stevenson ley, and continued the tradition of offering a really likes kids,” says McDonald, who credits the open Mr. Mopps’ Books, a welcoming spot with and Devin wide array of toys for children of all ages. Mr. store’s new success to his years of working as a chairs and benches designed for young readers. McDonald saved Mopps’ hodgepodge of games, puzzles, build- nanny and camp counselor. “It all stems from my McDonald has his own deep roots in Berke- Mr. Mopps’. ing blocks, stuffed animals, and just about being familiar with what kids like – and that I ley. His father is the famed anti-war musician everything else a child would find fun makes like being around children. It makes the experi- Country Joe McDonald and his grandmother, searching out just the right “find” a kind of ence more engaging for both parents and kids.” Florence McDonald, served both as City Audi- treasure hunt in itself. Last year, McDonald and Stevenson ex- tor and on the City Council.

Workshop1 Talent and inspiration in West Berkeley

When broker/developer Will Mollard and archi- tect Mike Pitler came together to combine their 25 years of experience and form a new firm, West Workshop1 is Berkeley’s Design District was where they de- designing and cided to land. developing “As a real estate development, architecture residences in and brokerage firm, we felt it to be most appro- San Francisco priate to own our building, and that’s something and the East Bay. we could afford to do in Berkeley,” says Pitler. In addition, says Pitler, “most of our staff all live in the East Bay – there’s a great concentration of talented and experienced architectural and real estate development professionals here.” In a 10-block by 10-block area, West Berkeley is “a microcosm of the Bay Area as a whole,” says Pitler. “Within a fairly compact area you have industrial warehousing, business and commercial uses, retail, restaurants, and both multifamily and single-family res- “We’re committed to creating modern, sustainable projects with an idential.” urban aesthetic – green, sustainable and in walkable, transit-rich The eclectic composition of West Berkeley is a good match for neighborhoods.” Workshop1, which designs, develops and builds both commercial and Workshop1’s current projects include the façade design for a Pano- residential real estate that’s transforming the ways we think about the ramic Interests’ planned apartment building on Berkeley’s Telegraph use of urban spaces. Ave. and a mini-lot residential development with six townhouses in “We’re trying to think about context in a new way,” says Pitler. West Oakland. w

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Downtown

It starts here… Downtown Berkeley is booming

erkeley is affluent, sophisticated, pro-business… and thriving. More than $400 million in construction investment and new business-friendly public policies are driving a boom in Downtown. Its real estate development, startups, arts scene, retail sales and destination dining are all on the rise. B Downtown’s Oxford Plaza added nearly 100 new low- Downtown demographics Commercial space and very-low-income units, Downtown Berkeley is approximately 30 square Many of the buildings that characterize today’s designed for families, to blocks, adjacent to the UC Berkeley campus. An Downtown date to 1903 when the Key System Downtown’s residential stock. eclectic mix of buildings – many historic – along electric trains were established on Shattuck Av- tree-lined streets gives visual interest and suggests enue. With storefronts built out to the street, a rich history. Newer buildings complement their Downtown has retained its “Main Street” char- historic neighbors while demonstrating Berkeley’s acter, while the upper stories of historic buildings forward-thinking culture. have been modernized to accommodate new of- A mecca for cultural tourism, Downtown is fice uses and residential units. brimming with restaurants, theater and enter- Center Street, between BART and the UC cam- tainment. More than 150 restaurants serve cui- pus, has been transformed into an inviting Restau- sine from more than 15 countries. The Berkeley rant Row where residents and visitors gather to Repertory Theatre packs the house nightly with a enjoy an array of authentic international cuisines sophisticated and regional clientele and thousands ranging from Persian to African, and from Viet- 1,959 New Housing Units in the Pipeline of others come for live music, cinema and restau- namese to Mediterranean. rants and bars. A widely used YMCA, unique The beautifully restored Francis K. Shattuck Project Units Retail Sq. Ft. Parking building is now home to the renowned farm-to- Acheson Commons 205 35,000 196,500 50 table restaurant Revival Bar + Kitchen. Another 2107 Dwight Way 99 5,600 100,000 73 $10 million restoration revived the historic Hotel 2201 Dwight Way 84 0 101,000 49 Shattuck Plaza with flair while bringing the 55- room boutique hotel up to 21st century standards. The Durant 79 0 95,000 34 FIVE Restaurant, located in the hotel lobby, is a 1931 Addison 69 7,100 64,000 15 favorite for a quick drink, a casual lunch or dinner Berkeley Plaza 302 12,000 325,000 320 or post-theater dining. Fidelity Apts. 15 2,800 25,900 0 Downtown is also a major employment center. StoneFire 98 8,700 139,300 76 Offices occupy the upper floors of many buildings, while groundfloor space houses a range of com- Argent 78 9,941 133,962 91 mercial uses. The Overture 44 4,586 36,544 19 2129 Shattuck (hotel) 293 12,500 284,000 TBD Green and sustainable 2136 Center (hotel) 68 TBD 59,966 33 Among urban centers, Downtown Berkeley excels 1950 Addison St. 93 2,853 85,666 69 as a leading location for green innovations and eco- 2124 Bancroft Way 50 0 51,036 13 logically beneficial features. Street plantings and new open spaces are integral to the Downtown Area 2035 Blake St. 72 2,220 68,350 62 Thousands of shops and a classically refurbished Central Library Plan. The David Brower Center, Berkeley’s premier Parker Place 155 22,900 169,000 170 visitors come create additional attractions. professional center devoted to environmental and to Downtown Berkeley has the densest urban population in social justice, art and education is located Down- Berkeley for the East Bay. Some 201,152 residents live within a town in a LEED Platinum facility. Berkeley Arts District Venues theater, live three-mile radius of Downtown – and new hous- Venue Annual Patrons ing under construction will add new residents. Pedestrian- and transit-friendly music, cinema, Berkeley Repertory Theatre 250,000 and restaurants The daytime population of Downtown also in- Downtown Berkeley is pedestrian-friendly Freight & Salvage Coffeehouse 90,000 and bars. cludes roughly 23,000 office workers, 30,000 UC and transit-oriented. Plans are underway for Berkeley students, 11,000 UC Berkeley faculty and a $10.5 million redesign and renovation of Aurora Theatre 30,000 3,000 Berkeley High students. BART Plaza, the public space at the Downtown Movie Theaters 683,000 station’s main entrance to the City. More than Central Library 685,000 Housing 11,000 people per day exit the Downtown California Jazz Conservatory 7,000 Downtown is Berkeley’s fastest growing housing BART station, making it the second busiest in Other Venues 8,000 market. Hundreds of new units are now available the East Bay. Downtown is also well served by Berkeley Art Museum / 200,000 (projected) – and more than 1,900 are in the pipeline – in AC Transit, private taxis, UC Shuttle buses and Pacific Film Archive (2016) this prime location next to the Downtown Berke- Berkeley Lab Shuttles. The UC Theatre (coming soon) 120,000 (projected) ley BART station and the UC Berkeley campus. At the same time, the City has earmarked $3.7 Downtown living is back in style and Berkeley of- million for the reconfiguration of the one-way fers all the convenience and attractions of urban couplet on Shattuck Avenue between Univer- life. Some additional 27 acres have been identified sity Avenue and Center Street to improve safety, as potential development opportunity sites. walkability and parking. w

February 27, 2015 brilliant n BERKELEY n Booming Advertising Supplement 15

Downtown Berkeley

The proposed Acheson Commons is a $90 million mixed-use residential and retail project with new construction behind a historic façade.

1,959 New Housing Units in the Pipeline Project Units Retail Sq. Ft. Parking Acheson Commons 205 35,000 196,500 50 The Berkeley Art Museum/ 2107 Dwight Way 99 5,600 100,000 73 Pacific Film Archive is transforming a former printing 2201 Dwight Way 84 0 101,000 49 plant into a new building. The Durant 79 0 95,000 34 1931 Addison 69 7,100 64,000 15 Berkeley Plaza 302 12,000 325,000 320 Fidelity Apts. 15 2,800 25,900 0 StoneFire 98 8,700 139,300 76 Argent 78 9,941 133,962 91 The Overture 44 4,586 36,544 19 2129 Shattuck (hotel) 293 12,500 284,000 TBD 2136 Center (hotel) 68 TBD 59,966 33 1950 Addison St. 93 2,853 85,666 69 2124 Bancroft Way 50 0 51,036 13 2035 Blake St. 72 2,220 68,350 62 Parker Place 155 22,900 169,000 170 Berkeley Plaza, a proposed 18-story building with more Berkeley Arts District Venues than 300 apartments, would be Venue Annual Patrons Berkeley’s tallest building. Berkeley Repertory Theatre 250,000 Freight & Salvage Coffeehouse 90,000 Aurora Theatre 30,000 Movie Theaters 683,000 Central Library 685,000 California Jazz Conservatory 7,000 Other Venues 8,000 Berkeley Art Museum / 200,000 (projected) Pacific Film Archive (2016) Berkeley’s new Downtown transit The UC Theatre (coming soon) 120,000 (projected) center will offer improved access and connectivity, a plaza with cafe space, visitor information, public art and sustainable design. 16 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES

The Berkeley Rep offers Downtown nationally recognized theater. Arts District is a draw for residents and visitors

erkeley’s Arts District attracts more than 1.7 million people to Downtown each year. That number will grow Bto more than two million by 2016 with the opening of the newly remodeled Berkeley Arts Museum and The UC Theatre. Vis- itors who come for the arts often linger to dine, drink andshop.

Theater Music “With more than 100 cultural arts Berkeley Rep is a nationally known The iconic Freight & Salvage is organizations, Berkeley’s creative and critically acclaimed professional a 440-seat performance venue for theater famed for taking creative risks folk and world music. scene engages at every turn.” and attracting top talent, and for its Live jazz performances and Barbara Hillman, President & CEO, Visit Berkeley adventurous audiences. In the last seven workshops with some of the nation’s years, seven shows developed at Berkeley leading jazz musicians are available at Rep have later opened on Broadway, the California Jazz Conservatory. including the Tony Award-winning It is the only accredited, stand-alone Cinema and Visual Arts Poetry & Books “American Idiot.” conservatory devoted to jazz studies in With 20 screens, Downtown Berkeley is Follow the Berkeley Poetry Walk, a Drawing audiences from across the the country. Hot spots like Berkeley home to the second largest concentration first-of-its-kind public art project that Bay Area, Berkeley Rep is the mainstay Underground, Subterranean of movie theaters – and the only art- features tpanels of poetry embedded into of a cluster of performance venues. Other Arthouse, Jupiter and Sliver Pizzeria house multiplex – in the East Bay. the sidewalk of Addison Street. Within spots include the Aurora Theatre and also offer live music throughout the week. In early 2016, the Berkeley Art strolling distance, one can find bookstores the Marsh, a breeding ground for new The 1920s-era UC Theatre will return Museum and Pacific Film Archive and the Berkeley Central Library, a gem of performances. this year as a 1,400-seat live music (BAM/PFA) will relocate to Downtown in historic restoration. venue – Berkeley’s own version of San a new $95 million, 82,000-square-foot In June, Downtown will host the first Francisco’s famed Fillmore. facility. annual Bay Area Book Festival.

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Commercial Centers West Berkeley: Room to grow and thrive

alk to almost anyone in West Berkeley – from global-scale T manufacturers to clean tech engineers, architects and bakers to bioscientists, wine makers and musicians – and you’ll hear about the area’s special “vibe.”

It’s that indefinable quality that’s sparking a true renaissance of discovery and invention and the resurgence of a new generation of manufacturing – from specialty chocolate to sound equipment, air compressors that store energy to promising cures for cancer. West Berkeley’s unique character and dynamic environment are largely the result of its wide variety of land uses – from light and general manufacturing to biotech, retail and restaurants, professional and technical office space, arts and crafts and a mix of residential. Preserving and supporting all of these elements are central to the city’s West Berkeley Plan. West Berkeley lies at the center of the I-80/I-880 Innovation Corridor, the equivalent of two large regional shopping centers. While most shops are Aquatic extending from Hayward through Oakland, Emeryville and Berkeley to small, a large percentage of sales is garnered by such larger firms as Weath- Park Center Richmond and as far as Crockett. The Association of Bay Area Govern- erford BMW, Truitt and White and REI. New players include a Whole Foods houses ments (ABAG) estimates there are close to 100,000 manufacturing and store on Gilman and Stella Carakasi, a local design house, on Tenth Street. Berkeley’s wholesaling jobs along this corridor. West Berkeley has the highest concentration of independent home im- thriving Bio/ In Berkeley, these jobs are found in the burgeoning biosciences and clean provement merchants in the Bay Area. A home can be built from the ground Clean Tech tech cluster, steel foundries, scientific instrument makers, music producers, up – and furnished – with the resources available in the West Berkeley De- Cluster. filmmakers, book distributors, and other manufacturing, wholesale trade and sign Loop. From architects and developers to lumber, plumbing and light- industrial uses. Light manufacturers range from bakers and printers, to metal ing, flooring and furniture, it’s all located in West Berkeley. fabricators and makers of machinery. Other industrial uses include construc- The Design Loop is a group of local merchants who offer advise home- tion, auto repair, transportation and public utilities. owners and builders on their latest projects. Members of the Design Loop work together in the spirit of “co-ope- Aquatic Park Center: Research, clean tech hub tition” to help customers find the best solution for their Wareham Development’s new 105,000-square-foot, state- projects. of-the-art life science R&D building at 740 Heinz Avenue in West Berkeley is the latest expansion of its Aquatic Park Film and music production Center campus and will provide much-needed space to Two important entities are at the heart of Berkeley’s accommodate Berkeley’s growing bioscience and clean thriving local film community – the Berkeley FILM tech cluster. The Bay Area’s life science market has a near- Foundation (BFF) and Wareham Development’s Zaentz zero vacancy rate in high-tech lab facilities. Media Center, located at 2600 Tenth Street. The new structure will be the latest of nearly 1 million The BFF is a nonprofit grant program for indepen- square feet developed, owned and managed by Wareham dent filmmakers founded by the City, Wareham Devel- in its Aquatic Park Center and Zaentz Media Center cam- “West Berkeley opment and the Saul Zaentz Company to support local puses in West Berkeley since the 1980s. filmmakers and attract the next generation of indepen- Wareham’s Aquatic Park Center is currently home to has totally dent filmmakers. BFF-funded films are putting Berke- offices and research facilities for a number of life sciences ley on the map at international film festivals and with and clean tech companies. These include the life sciences embraced a global audiences around the world. division of Lawrence Berkeley National Laboratory, XOMA modern vibe Built by the legendary music and film producer, (US) LLC, the State of California Department of Toxic Sub- Saul Zaentz, 2600 Tenth Street originally housed Fan- stances Control, Dynavax Technologies, the QB3 East Bay that respects tasy Records, Fantasy Studios and the Saul Zaentz Film Innovation Center, CMC Biologics, LightSail Energy and Company, where Academy Award-Winning Best Pic- Siemens Healthcare Diagnostics, a division of Siemens the interesting tures were produced: “One Flew Over the Cuckoo’s Healthcare, a large international corporation with regional juxtaposition Nest,” “Amadeus” and “The English Patient.” headquarters at 725 Potter Street. The thriving community of independent feature and For more on Berkeley’s bioscience and clean tech compa- of the old and documentary filmmakers at the Zaentz Media Center has nies, visit warehamdevelopment.com. garnered dozens of Oscars and Oscar nominations as well the new.” as awards from international film festivals. Retail Mike Pitler, principal, Workshop1 Fantasy Studios continues to be one of the most re- Beginning with the development of the retail district on - development, architecture and quested recording studios on the West Coast. New to the Fourth Street, shopping has expanded dramatically in West brokerage in one practice Zaentz Center is Avid Technologies, one of the world’s lead- Berkeley. Retail space occupies some 1 million square feet – ing audio/visual providers. 18 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES

Commercial Centers Public art on Berkeley’s bustling Fourth Street.

Shopping districts reveal unique flavor

erkeley’s twists and turns of terrain give its neighborhoods room to establish independent per- sonas, moods and mantras. From foodie North Shattuck and stylish Fourth Street, to hip-hop Telegraph and eclectic Solano each of Berkeley’s commercial districts has hyper-local authen- B ticity. Our neighborhoods range from sophisticated and urbane to cozy and intimate.

Epicurious Garden on Shattuck in North Berkeley; Hotel Shattuck Plaza.

Fourth Street College Avenue / The Elmwood North Berkeley / Gourmet Ghetto Shoppers on Fourth Street have a wide selec- Stretching south along College Avenue, just a With the opening of Peet’s Coffee and Tea tion from which to choose, from a shiny new few blocks from the University, The Elmwood in 1966, the Cheese Board a year later and Al- Apple store to clothing, cosmetics, children’s features a historic movie house, bookstores, fine ice Waters’ Chez Panisse in 1971, soon joined toys, travel accessories and home décor. There’s gourmet food, outdoor cafes and shops that by others, the North Shattuck area earned a even a Vivarium (on Fifth) for reptile lovers and feature unique clothing, jewelry, gift items and reputation as Berkeley’s “Gourmet Ghetto.” George for more conventional pet lovers. quality personal services from local merchants. Sidewalk cafes, flower stands, bakeries and A cool scene is developing South on Retailers include Mrs. Dalloway’s Books, Tail fine-food purveyors lend the area a welcoming Fourth, with the Sierra Nevada Torpedo of the Yak and Sweet Dreams candy shop. Din- ambience. Room, THEA (a clothing boutique) and even ers have a variety of choices, from the recently The neighborhood, which became world the Waterhouse Playhouse and Conservatory. renovated Elmwood Café to Shen Hua and the renowned as the cradle of California cuisine, Visitors enjoy browsing the workshops that iconic La Mediterranee, long-since relocated retains a special place in the hearts of food lov- are growing up in the light-industrial build- from its original home on Telegraph Avenue. ers worldwide. ings, some of which have incidental retail Two Chez Panisse alums opened César, a where they make their wares available for sale lively tapas bar; Gregoire offers gourmet take- to the public. out; and Vintage Berkeley Wine shop occupies February 27, 2015 brilliant n BERKELEY n Booming Advertising Supplement 19

a former historic water pumping station. Epicurious Garden offers a collection of gourmet take-out, including Kirala Sushi, Soop, Lush Gel- ato and Alegio Chocolate, which can be enjoyed in a secluded courtyard, along with sit-down restaurants Mint Leaf and the Imperial Tea Shop. The neighborhood, so famed for its eateries and bars, is also home to popular retailers like Earthly Goods, Molly B., Lobelia, Aura Jewelers, M. Lowe & Co. Jewelers, The Walk Shop, Kid Dynamo and Zaver & Mor, which carry distinctive clothing, shoes, lingerie and jewelry.

Solano Avenue Famed for its Solano Stroll, the East Bay’s largest street festival held an- nually the second Sunday in September, Solano Avenue runs from The Alameda down the hill through Albany to San Pablo Avenue. The Solano shopping district puts a premium on home-grown small retailers, many family-run, and others showcasing the best in “on trend” goods. Offerings range from retailers with loyal followers, like Pegasus Bookstore and Persimmon (on the Alameda), to fitness and financial services and trendy children’s clothing stores. Shops cater to those in- terested in specialty gifts, collectibles and antiques, shoes and apparel. In addition, Solano Avenue is a prime destination for dining from around the globe, from the casual Cactus Taqueria to Rivoli, Zachary’s Lorin District Chez Panisse Chicago Pizza to Bowl’d, Ajanta to King Tsin, Berkeley’s first dim sum helped to house, and iScream, which serves up artisanal ice cream. Named for the last stop along the Berkeley branch of the Central Pacific launch the (later, Southern Pacific) railway, the Lorin in South Berkeley is one of the California San Pablo Avenue City’s most diverse, artistic and transit-accessible commercial districts. cuisine Berkeley’s portion of San Pablo Avenue stretches from Ashby to Gilman. Characterized by historic commercial buildings and charming residen- movement. Shoppers here will find everything off-beat and original: vintage cloth- tial neighborhoods, the Lorin District hosts the South Berkeley Farm- ing, antiques, furniture, and building supplies shops, from Omegha Sal- ers market, can claim a thriving art and antiques cluster and is home vage to Bibelot’s, Metro Lighting and the East Bay Nursery. Near the to Shotgun Players and Berkeley Black Repertory Theater. The Lorin is corner of Dwight and San Pablo are gift shops, antiques and fine furni- emerging as an eclectic food scene with an impressive assortment of new ture – many crafted in the nearby studios of local artists. eating (Easy Creole, Giin Thai) and drinking establishments (Hoi Palloi When North Beach’s famed Caffe Trieste opened at the same corner, nanobrewery and Club 44). Plus, it is home to two co-working spaces it led the way for more new eateries from Paisan Osteria/Bar and Clay- (Mothership Hackermoms, ShareSpace@Ashby). pot to the upscale Vanni’s. With a new $750,000 planning grant from the Metropolitan Trans- Other cool spots include Social Studies, a gallery-like collection of portation Agency, the City is creating a plan for the development of more beautiful homewares and apparel, and the beloved Café Bartavelle (in housing, open spaces, transportation improvements and other public the former Café Fanny’s space). and private investments along the Adeline- South Shattuck corridor. Revitalizing Telegraph ith its edgy vitality, the Telegraph Avenue area, the Southern Gateway to the UC Berkeley campus, is a unique Berkeley retail center. Tele- W graph features a distinct mixed-use character, including a diversity of shops, restaurants and cultural venues. The district serves the daytime population of UC Berkeley, including students, employees, tourists and visitors attending cultural and sporting events. Many retailers on Telegraph, particularly the bookstores and music stores, also serve a regional audience. Driven by the Bay Area’s hot real estate market, Telegraph is attracting the interest of investors who see the upside potential to being close to the university community. UC Berkeley, the City of Berkeley and the Telegraph Business Improvement Dis- trict are working together to bring a new energy to the Telegraph District, with a careful eye on supporting small businesses and spurring commercial revitalization. Bringing new life to ‘The Ave.’ Recently completed: Lower Sproul Plaza and Eshleman Maximino Martinez Commons: LEED Hall: A $223 million UC Berkeley Gold student housing facility at 2520 renovation project; completion scheduled Channing Way, a UC Berkeley project. for fall 2015. Mad Monk: New retail and entertainment Under construction: venue in the old Cody’s Books building at Sequoia Apartments: 42 units, mixed- Haste and Telegraph; coming online in 2015. use retail/restaurant space at Haste and Telegraph; expected to house return of In planning: the popular Raleigh’s and Intermezzo El Jardin: 79 units, mixed-use, 30,000 restaurants. square feet retail; proposed for 2501 Haste St. The Nexus: 70 units, mixed-use, 6,000 square feet retail space; planned at 2539 Telegraph Ave. Telegraph Avenue has an eclectic appeal. 20 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES

Biotech and Clean Tech Brilliant Ideas: Bioscience/Clean Tech Cluster is a world leader

uilt on the resources of the University of California and the Lawrence Berkeley National Laboratory, and anchored by major corporate players Bayer HealthCare and Siemens Healthcare B Diagnostics, Berkeley is a hub for bioscience and clean tech. The Berkeley-Emeryville Bio Cluster has one of the largest concentrations of bioscience companies in the world. The breadth of enterprise includes every aspect of the industry, from pharmaceutical manufacturing to medical research and microbial engineering, nano- technology to bio-energy and biomaterials science. Clean tech – from renewable energy generation and storage to wastewater treatment and environmentally sensitive consumer products – has a long history in the City. Support comes from such programs as Clean Tech to Market (C2M), a partnership between Univer- sity of California students, scientists and engineers and professionals to translate clean tech research into market opportunities. In the process, C2M is developing the next generation Technicians working in the Bayer HealthCare of innovative clean tech leaders. manufacturing facility. Berkeley researchers and scientists are tackling some of the most urgent challenges of the day – and creating cutting-edge companies to carry out their missions. Aduro Biotech Bayer HealthCare Leader in immuno-oncology Major biotech employer

Aduro Biotech, which develops immunotherapy drugs to treat a vari- Bayer HealthCare has been a leader in biopharmaceutical treatments ety of cancers, has completed what CEO Stephen Isaacs calls “a water- for Hemophilia since it brought its global biotech manufacturing and shed year.” R&D site to Berkeley in 1992. As Berkeley’s largest private employer, The company recently closed $51.4 million in Series D preferred stock Bayer is important not only for its investment in the City and its con- financing, bringing the total capital raised in 2014 to $106.4 million. tributions to the regional economy, but for its commitment to devel- Isaacs is taking it as a vote of investor confidence in the company’s future. oping the East Bay’s technical workforce. “Our mission is to leverage the power of the body’s immune system to Bayer is the third-largest biotech employer in the Bay Area, employ- make a significant positive difference in the lives of patients,” says Isaacs. ing more than 1,450 people in biotech manufacturing as well as an Basically, Aduro’s platform uses genetically modified bacteria and additional 75 employees in R&D. Beyond that, Bayer is committed to viruses to activate the immune system to fight specific cancers. training new generations for jobs in biotech. Aduro will use the funding to support key clinical develop- “The University is a key factor in having access to top talent here.” ment milestones “and significantly expand the applicability and ther- says Joerg Heidrich, Bayer’s senior vice president, global head of Prod- uct Supply-Biotech and Berkeley site head. “In addition to high-end scientists, we need a range of qualified people, especially those trained “We collaborate with a number of in science manufacturing.” UC Berkeley scientists who are To that end, Bayer helped to establish the Biotech Partners program, which works with underserved youth to attract them to science, tech- widely regarded as leaders in nology, engineering and math (STEM). Heidrich’s proud that more than 50 interns have been hired by Bayer and that many other partic- their respective fields.” ipants in the program went on to college – for many, the first in their Stephen Isaacs, CEO, Aduro family – and have found work in related industries. The program now involves more than 35 corporate, government, education and industry partners and is seeking to expand throughout the Bay Area. More than apeutic indications for our technologies,” says Isaacs. The company 2,000 students have been trained over 20 years. also has agreements with Johnson and Johnson Innovation (Janssen In 2009, Bayer’s R&D pipeline was yielding the promise of new, Biotech, Inc.) for the development and commercialization of novel improved hematology drugs, and Bayer needed to prepare to manu- immunotherapies for prostate and lung cancers. facture the next generation of products. The City of Berkeley worked Being based close to the University, has been instrumental in actively with state and local entities to help convince the Bayer Holding Aduro’s success, according to Isaacs: “We collaborate with a number Board to invest $100 million to convert their Berkeley main manufac- of UC Berkeley scientists who are widely regarded as leaders in their turing into a state-of-the-art facility. respective fields, and it’s an important factor for recruiting. Some of “The whole Bay Area is a hub for innovation,” says Heidrich, “but if the brightest graduates in the country come out of UC Berkeley.” you look at the East Bay, there’s more room for manufacturing. That’s where the future is, in high-end, innovative manufacturing, whether its pharmaceuticals, electric vehicles or robotics.” February 27, 2015 brilliant n BERKELEY n Booming Advertising Supplement 21

“We’re in Berkeley because our birthplace was at the University, but we quickly found that it’s also a great place for recruiting.” Rachel Haurwitz, CEO, Caribou Biosciences

LightSail Energy Energy in compressed hot air

“It’s old news that we have an energy problem. It’s not sustainable to use fossil fuels for power indefinitely, but what people don’t understand is how urgent it is,” says Danielle Fong, co-founder of LightSail Energy. Renewables like wind and solar have been getting increasingly inexpensive, but the missing piece has been how to store the energy produced by these intermittent sources. “That’s our challenge,” says Fong. “We started the company to figure out how to build the most economical energy storage so renewables can be used to power the planet.” LightSail’s innovation is to replace batteries, that are expensive and degrade over time, with air compressors and storage tanks that are cheaper and longer lasting. “Essentially, they’re very similar to automobile engines in many respects,” explains Fong. “Automobile engines are really inexpensive to produce for the amount of power they put out. If you used just 1 percent of the world’s automotive engine production for energy storage on the grid, you could supply all the energy the world would need.” LightSail’s headquarters are in the former Scharffen Berger chocolate factory at aquatic Park Center, which has the space to accommodate product design, testing and manufacturing. Caribou Biosciences Fong, who left a PhD program at Princeton to start LightSail, moved to Berkeley on the advice of entrepreneurial guru Paul Graham, who Revolution in genome research named six university towns as the best places to start a company. Of those cities Fong and co-founders Steve Crane and Ed Berlin con- Caribou Biosciences is an early-stage startup that’s revolutionizing ge- sidered, Berkeley came out on top. netic research and gene therapy. Continued on next page The company was founded in 2011 by Jennifer Doudna, Rachel Haurwitz, Martin Jinek and James Berger, based on research carried out at Doudna’s UC Berkeley lab. Doudna, a professor of molecular and cell biology at UC Berkeley, and Jinek, a post-doctoral fellow in working in her lab, co-invented a precision DNA editing technique that has wide-ranging implications for biology and medicine. Caribou’s genome engineering technology, called CRISPR, has the ability to enter cells and precisely alter DNA sequences. While Caribou does not yet have products of their own on the market, they’re har- nessing the CRISPR technology in partnership with other companies to transform basic biology research into therapeutic products and applications for use in agriculture and industry. Caribou was initially a small tenant at the California Institute for Seeing the Quantitative Bioscience East Bay Innovation Center (QB3 EBIC) at urgency of 2929 Seventh Street. Caribou has since grown to take the entire site. QB3 society’s need EBIC has expanded into Wareham Development’s new facility at 820 for a sustainable Heinz, in Aquatic Park Center source of “We’re in Berkeley because our birthplace was at the University, but energy, Danielle we quickly found that it’s also a great place for recruiting,” says Cari- Fong left a bou CEO Rachel Haurwitz. “Berkeley is centrally located so employees PhD program from across the wider Bay Area can get here in a reasonable amount at Princeton of time.” to co-found Haurwitz also finds it compelling to be part of the bioscience commu- LightSail Energy nity clustered in Berkeley and along the East Bay Innovation Corridor. in Berkeley. Based on the promise of CRISPR as a drug-discovery research tool, Caribou recently announced a research collaboration and Series A investment agreement with Novartis, a leader in the health-care industry. Doudna, who also directs the new Innovative Genomic Initiative at P

UC Berkeley, was recently named a fellow of the National Academy of aolo V escia Inventors and a winner of the 2015 Breakthrough Prize Foundation award in fundamental physics and life sciences. 22 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES

Biotech and Cleantech

Continued from previous page

“It has the university, it has the right vibe, the right values and a high quality of living,” says Fong. And it’s relatively inexpensive: “When you’re just starting out, university towns make it fun to be poor.” But more importantly, says Fong, is “the atmosphere of possibility here. There’s an innovative culture that encourages trying new things, even if it’s a really ambitious idea.” For LightSail, which is in the business of making things, Fong appreciates Berkeley’s community of fabricators, artists, scientists and engineers – “people who are inventing and building things, from the inge- nuity of the art cars at Burning Man to discoveries in the hard sciences.” Empact Showcase, which highlights the impact of America’s top young entrepreneurs on the global economy, recently named LightSail Energy Best Technology Company, and Forbes named Fong a standout in the field of energy in its 30 under 30 ranking. space is designed to support startups in sectors like pharmaceuticals Caribou and chemical bioproduction with top-quality wet labs, major research Biosciences equipment and space for support functions. researcher at Siemens Occupants have access to the QB3 network of shared research facili- the QB3-East ties at UCSF, UC Berkeley, the Berkeley Lab and UC Santa Cruz. Tenants Bay Innovation Advancing human health can also exploit QB3’s comprehensive support network, including men- Center. Caribou toring, business-skills training and introductions to potential funders. is one of the Siemens is a global powerhouse with businesses spanning industries Moreover, QB3 EBIC members benefit from being in the center of companies from energy to transportation, technology to health care. Two of these, the Berkeley- Emeryville Bio Cluster, which is comprised of dynamic developed from Siemens Healthcare Diagnostics and Siemens Corporate Technology, small startups and mature global players like Novartis and Bayer the Institute’s are core to Berkeley’s developing cluster of bioscience and clean tech HealthCare. The location makes it easy for new players to interact with Startup in a Box companies. a wide range of potential partners. program. The headquarters for Siemens’ molecular diagnostics business, now at 725 Potter St., was established in Berkeley in 2006 following its acquisition from Bayer Diagnostics. Kiverdi For us, “it’s all about talent and access to this talent,” says Fernando Beils, Siemens Healthcare Diagnostics’ vice president, general manager and CFO. Making sustainability profitable With the proximity to UC Berkeley, UCSF and Stanford, and the many cutting-edge companies in the region, it’s easy, says Beils, “to find the right Converting industrial waste into the building blocks of consumer prod- talent, with the right focus, passion and science needed.” ucts is a win-win for business and the environment. Kiverdi, founded by And because the industry is growing here, it’s also where the investors Lisa Dyson and John Reed, former post-doctoral students at UC Berke- are, where the industry’s important conferences are taking place, where the ley and Lawrence Berkeley National Lab, are doing just that. talent wants to be. Kiverdi is developing disruptive, drop-in replacements to oleo- Siemens’ molecular testing systems enable early detection of major in- chemicals and petrochemicals by converting low-cost, waste fectious diseases, monitor treatment efficacy and are used to select tar- carbon into high-value chemicals at a fraction of the geted, individualized treatment options, often in cooperation with pharma companies and other research partners. “People in Berkeley and the Bay Area have a mindset that is pretty much aligned with helping to get things done,” says Beils. “Berkeley is a hub of innovation.” “The whole environment is very upbeat for advancing new Lisa Dyson, CEO, Kiverdi ideas. That’s what makes it so unique.” In 2014, Siemens opened a new Corporate Technology Center in Berkeley, which focuses primarily on the Web of Things – in- cost of current approaches. Those replacements can terconnecting physical objects via the Internet and digital technology. then be used to produce personal and household-care In addition, Siemens’ Technology-To-Business (TTB) Center, founded products for customers seeking cost-competitive, sustain- in 1999, supports the conversion of new technologies into profitable busi- able, higher-performing alternatives. nesses. The result has been new or enhanced Siemens products, entirely new As a startup, Kiverdi initially worked with the QB3 Incubator Siemens businesses and new, independent partner companies. Network in San Francisco, but moved to Berkeley to be closer to the Lawrence Berkeley National Laboratory. The partnership has enabled Kiverdi to take advantage of the Lab’s high-quality staff as well as its QB3 East Bay Innovation state-of-the-art facilities. The company is also partnering with the Cal- ifornia Energy Commission on speeding up the commercialization of Center (QB3 EBIC) CO2 waste. In addition to developing their technology, Kiverdi’s challenge – Startup-boosting partnership like that faced by other startups – has been building a sustainable and scalable business model. The QB3 East Bay Innovation Center (QB3 EBIC) is located at Ware- “Berkeley is a hub of innovation. It is a great place to attract both ham Development’s Aquatic Park Center in West Berkeley at the heart technical and non-technical talent,” says CEO Dyson. “With so many of the East Bay Technology Corridor, the second largest life-science biotech startups in the East Bay, we’ve surrounded ourselves with peo- and technology cluster in Northern California. ple who have strong expertise in building great businesses.” QB3 is the acronym for the California Institute for Quantitative Bio- “The beneficiaries are Kiverdi’s customers,” says Dyson. “By using sciences. QB3’s EBIC is the result of a unique public-private partnership our technology, rather than paying to get rid of waste, companies can between UC Berkeley, UCSF, Lawrence Berkeley National Laboratory convert their manufacturing waste into raw materials they can use in (Berkeley Lab) and Wareham Development. The 17,300-square-foot their manufacturing process.” February 27, 2015 brilliant n BERKELEY n Booming Advertising Supplement 23 24 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES

Food Culture

Berkeley’s three weekly Farmers Markets offer a sense of community along with organic produce. Berkeley is for foodies

erkeley is well-known for quality dining and as a source for cutting-edge food ideas. After all, the California food revolution was born here in the 1970s at Alice Wa- Bters’ Chez Panisse restaurant. Berkeley’s food scene continues to impress with quality cuisine, fresh, locally-sourced ingredients and memorable experiences. With more than 350 restaurants citywide it would be impossible to list every great Berke- ley eatery, but a sampling gives a taste of what’s available.

New restaurants & cafes Major investments in new restaurants have expanded the Downtown Berkeley dining scene. Newer arrivals include Revival Bar and Kitchen which boasts a “snout to tail” philosophy that inspires their house- Friends gather at FIVE Restaurant in the Hotel Shattuck Plaza. cured meats; Gather, which focuses on local ingredients; Build Pizzeria, a create-your-own Neapolitan pizzeria and bar; East Bay Spice Co., a culture. Triple Rock now enjoys the title of the oldest original brewpub bar and restaurant with South Asian cocktail flavors and Indian street in the country. food; and Eureka!, the first Bay Area location for a California group of In 1997, Pyramid Brewery & Alehouse opened in an old warehouse gourmet, farm-to-table burger restaurants a broad offering of beers, off Gilman, quickly becoming a popular destination. Jupiter, housed whiskeys and bourbons. Downtown in an old livery stable, serves its own handcrafted beers and Berkeley’s selection of new eateries stretches beyond the Downtown. ales along with wood-fired pizzas. Trumer Brauerei Berkeley, sister to There’s Iyasare on Fourth Street, Easy Creole on Alcatraz, and Farm the 400-year-old Trumer Privatbrauerei in Salzburg, opened in 2004 Burger and Doughnut Dolly on Ninth Street in West Berkeley. Other fa- on Fourth Street. vorites are Smoke on San Pablo near Dwight, a barbeque joint featured Newer pubs include Sierra Nevada’s Torpedo tasting room and in Gourmet magazine, and Emilia’s Pizzeria on South Shattuck. the Westbrae Biergarten on Gilman. Rare Barrel on Parker creates award-winning aged sour beers in the Belgian tradition. In South Artisanal food producers & markets Berkeley Viet Vu, a Munich-trained brew master, opened the Hoi Polloi Berkeley is also a preferred location for artisanal food producers like the Brewpub and Beat Lounge in the Lorin District. And in North West Acme Bread Company, TCHO Chocolates and June Taylor Jams. Berkeley Fieldwork Brewing is opening its doors in March. Throughout the City, specialty markets cater to residents’ preference Berkeley wineries that feature hand-crafted wines, organic or locally for natural foods, locally sourced produce and top quality meats and sourced grapes and natural processes include Urbano Cellars on 4th fish. Possibilities abound. Berkeley is home to stalwarts like Tokyo Fish Street; tiny Broc Cellars, self-described as a “true, urban, low-wattage” and Mi Tierra on San Pablo, Star Meats on Claremont, and Monterey winery; and Donkey & Goat. Market as well as to relative newcomers like Café Rouge’s meat market and the Local Butcher Shop. There are also larger full-service groceries Coffee culture like Whole Foods, Andronico’s and the two Berkeley Bowl locations (re- As a university town, Berkeley has always enjoyed a lively café scene, gional destinations for serious foodies). but the artisanal coffee culture got its start here in 1966 when Alfred Peet opened his small coffee store at the corner of Walnut and Vine Breweries & wineries streets. Many flocked to Peet’s dark roast, richly complex coffees, and Berkeley is gaining a reputation for craft beers and critically acclaimed by 1969, Peet’s Coffee & Tea had become a magnet for other artisan wineries. California leads the nation’s craft brewing industry, and food crafters. The neighborhood around the coffee store soon earned Berkeley has seen more a notable increase in the number of indepen- its “Gourmet Ghetto” moniker. dent, handcrafted breweries opening in the city. New cafes continue the tradition, include Philz and Guerilla Café Brothers John and Reid Martin, who established Triple Rock Brew- in the Gourmet Ghetto, Alchemy on Alcatraz in the Lorin District and ery & Alehouse in Berkeley in 1985, opened the door to the craft beer Local 123 on San Pablo at University. February 27, 2015 brilliant n BERKELEY n Booming Advertising Supplement 25

Comal Lively Downtown destination

“The City’s support is part of the dramatic shift that’s happening here.” John Paluska, Owner, Comal

Comal, located just north of the Downtown Berkeley BART station, has quickly be- uska saw the “untapped potential” in the site: lots of foot traffic, Comal is come an Arts District gathering place for locals and visitors alike. easy public transit access and thousands of ready customers. a favorite Housed in a 1927-era, warehouse-style building, Comal has a secluded rear patio Paluska opened Comal with high goals, and says it’s Arts District with a full bar, covered dining area and al fresco beer garden with fire pit. The am- “proven to be a fantastic location.” gathering place. biance is urban, arty chic, with a ceiling exposed to the rafters, but the atmosphere “We’re really lucky to be in Berkeley. The customer base is warm and inviting. Berkeley’s Meyer Sound Laboratories was brought in to fine- here really appreciates what we do because they’re open to tune the space to make it both vibrant and conducive to sophisticated dining. new experiences and are an adventurous group of eaters.” Executive Chef Matt Gandin, former chef de cuisine at San Francisco’s Delfina, Paluska, who now serves on the board of the Downtown creates earthy, modern interpretations of dishes from throughout Mexico, with em- Berkeley Association (DBA), says people need to reappraise phasis on Oaxaca and neighboring coastal regions. An “all-Mexican” drinks menu their view of starting a business in Berkeley. features craft cocktails, house-made sangrias, a curated collection of agave spirits “There’s an old notion that Berkeley is a tough place to and a diverse selection of local beer and wine on tap. open a business,” he says, “but we really enjoyed a tailwind “Opening a restaurant is something I wanted to do for a long time, and I decided of support from the DBA and the city’s Office of Economic to go for it,” says owner John Paluska, a former manager of the band Phish. The two Development.” occupations have more in common than one might think, he says, “it’s all about Paluska also credits DBA’s PBID for making a dramatic im- working behind the scenes to create a memorable experience for your customers.” pact on the cleanliness and attractiveness of Downtown streets. Though friends and colleagues expressed skepticism about his choice of locales, Pal- “It’s part of the dramatic shift that’s happening here.” K irsten L ara G etchell - klgphotograph y. co m

TCHO found The Berkeley new digs in Kitchens was Berkeley’s a concept Marchant ideally suited to Building. Berkeley.

TCHO Chocolate The Berkeley Kitchens Berkeley was the right move New concept in commercial kitchens

It’s no small feat to move a factory, but that’s just what TCHO Chocolate has “Berkeley Kitchens is a repurposed industrial facility that now houses a collection done, picking up stakes in San Francisco and settling into Berkeley’s Marchant of 15 commercial kitchen / food manufacturing spaces for artesian food producers,” Building at 3100 San Pablo Avenue. says Jonah Hendrickson, a former sculptor turned real estate developer. TCHO is one of Berkeley’s newest additions to its quickly expanding food pro- Hendrickson’s first foray into the development world was carving up a duction scene. The new location is within blocks of a cluster of up-and-coming 40,000-ssquare-foot West Oakland warehouse into small units for artists, designers, gourmet food producers, breweries, coffee roasters and other foodie destinations, contractors, printers and others engaged in creative pursuits. as well as a host of great galleries and retail shops and new residential condos. In search of a building to buy, Hendrickson found a great property in West Berke- “We’d outgrown our facility on Pier 17 in San Francisco, and found what we ley. “Berkeley was ‘pre-qualified’ in a way,” he says. “I grew up here and was very famil- needed in Berkeley,” says Mike Smario, TCHO’s director of operations. iar with the culture in West Berkeley – it’s filled with people who are in the business What Berkeley offered was space to expand TCHO’s chocolate production, of making things, and who need space to create. There’s a huge pent-up demand.” consolidate operations and eventually add a new and bigger retail shop. “It’s surprising nothing like this already existed,” says Hendrickson. “People in the Equally important was West Berkeley’s bohemian vibe and “people who em- Bay Area – particularly in Berkeley – love food. If this idea was going to work any- brace TCHO’s core values,” says Smario. “We’re a brand and we wanted to stay where, it was going to work in Berkeley.” close to where our heart is.” Hendrickson found the City of Berkeley a great collaborator in developing a TCHO was attracted to Berkeley’s rich history of innovation in the arts, politics building that was designated as having historical significance, and had been red- and cuisine. “The people here appreciate what we’re trying to accomplish,” says tagged for seismic issues. Smario, “which is to produce high-end, organic, fair trade, premier chocolate.” “Everyone in the City was very responsive and easy to work with,” says Hendrick- son. “Their enthusiasm for the project was really encouraging.” Kitchens include an array of companies, from Baron Baking and Mission: Heir- loom to Shrub & Co., Stonehouse Olive Oil and Ruby’s Roast Coffee. 26 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES

Business Development

Berkeley makes doing business easier than ever

hether you’re a business startup; an established firm looking for space to expand; a builder, developer or investor looking for a great op- W portunity, we have a well developed community of partners ready to assist you. Our help ranges from easy-to-use mobile websites to find the space or business partner to fit your needs, to high-level, personalized assistance in setting your Berkeley business strategy. Maybe you just want to plan your Berkeley week- end getaway to enjoy our dining, shopping, and culture. Whatever your goal, the organizations below will help you get you what you need. Wareham Development life science facility under construction in West Berkeley.

Abundant help for starting a business in Berkeley

Berkeley’s Office of Economic Berkeley Chamber of Visit Berkeley Resources for Technology Development Commerce visitberkeley.com Businesses cityofberkeley.info/oed berkeleychamber.com n Berkeley Business Incubators The place to start for anyone who wants berkeleystartupcluster.com Assistance to new and growing businesses The “Voice for Business in Berkeley” to visit Berkeley. Information on Berkeley in Berkeley. Expertise in commercial real works in close partnership with the City of as a destination for small conventions, Some of Berkeley’s nationally known estate, financing, economic data, green Berkeley to attract and support businesses meetings, events, leisure travel and more. businesses got their start in one the business, and marketing. and to embrace Berkeley’s new wave of community’s business incubators, which innovators. The UC Berkeley Visitor provide bridges from the academic world to City of Berkeley Center commercial markets. For a complete list go Office of Economic Development The Downtown Berkeley visitors.berkeley.edu to berkeleystartupcluster.com/resources 2180 Milvia Street, 5th Flr. Association and click on Incubators. Berkeley, CA 94704 Complete information for visitors to UC downtownberkeley.com TEL: 510-981-7530, TDD: 510-981- Berkeley campus. n Berkeley Startup Cluster 6903, FAX: 510-981-7099 The Downtown Berkeley Association berkeleystartupcluster.com E-mail: [email protected] (DBA) is an independent nonprofit Green Pathway to organization and the Owner’s Association Development in Downtown High-growth, tech-related companies, events or resources. Their newsletter Locate in Berkeley for the area’s Property-Based Business cityofberkeley.info/dap includes job openings and news about the locateinberkeley.com Improvement District. DBA works to Berkeley’s voluntary “Green Pathway” create a vibrant and prosperous City latest investments in Berkeley ventures. Listings to help business owners find development review process provides a Center by providing clean and welcoming n streamlined permit process for buildings UC Berkeley’s Office of the right space at the right price. A wide services, promoting Downtown and that exceed green standard development Intellectual Property and Industry variety of commercial spaces to start or attracting and retaining new businesses. grow a business – from nascent startups and provide extraordinary public benefit. Research Alliances (IPIRA) to corporate headquarters, retail and Business Improvement ipira.berkeley.edu restaurants to light manufacturing. The Districts Allows industry research partners to site lists the vacancies among the 1.5 cityofberkeley.info/oed interact with the University. IPIRA offers million square feet of office space within sponsored research collaborations, (click on Business District Associations) five blocks of the UC Berkeley campus as intellectual property commercialization well as Citywide. Users can search by use Six Business Improvement Districts (technology transfer), and more. (retail, office, industrial); neighborhood; (BIDs) across the City raise more than n The Berkeley Laboratory’s IPO: square footage or other key criteria. Also $2 million in private funds to supplement includes property photos, descriptions and municipal services in retail districts. The ipo.lbl.gov links to brokers or owners. Downtown Berkeley BIDs ensure that Lawrence Berkeley National Laboratory’s A service of the City of Berkeley’s streets are cleaner, landscaping is fresh Innovation and Partnerships Office (IPO) Office of Economic Development. and maintained, and visitors are welcomed helps move technologies from the Lab to the by friendly “Ambassadors.” marketplace by managing partnerships with the clients in the private and public sectors.

Partners in Berkeley’s economic development: February 27, 2015 brilliant n BERKELEY n Booming Advertising Supplement 27

Innovative Lawyers for Berkeley’s Innovators Innovation is the catalyst for growth. Berkeley companies that want to achieve top-line growth and bottom-line results turn to Wendel Rosen. With more than 100 years of proven experience backed by our full-service capabilities, Wendel Rosen knows the local landscape. And we’ve helped clients in all types of industries achieve their goals. From start-ups looking to launch in Berkeley to established enterprises poised for growth, we provide critical insight and counsel to companies whose operations are complex, time-sensitive and subject to multiple areas of law. Whether navigating local Contact the Chamber Polly Armstrong, CEO business and employment regulations or moving your next project into the development 1834 University Ave. Berkeley, Ca 94703 pipeline, our attorneys are ready to help guide you through the local terrain. Phone: 510-549-7000

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Intelligent Growth 740 Heinz Avenue Wareham’s latest addition to its Aquatic Park Center in Berkeley.

• 105,000 SF of world-class office and laboratory in Wareham’s Aquatic Park Center campus in Berkeley. • Home to Siemens, LBNL, XOMA, Dynavax, LightSail Energy, CMC Biologics, DTSC, and to startups at the QB3 East Bay Innovation Center. • Located in the vibrant East Shore Innovation Corridor with hundreds of other research and tech companies. • Minutes from UCB and UCSF Mission Bay campuses. • Abundant campus amenities and transportation options including shuttles to BART and Amtrak Capitol Corridor. • LEED Pre-Certified Gold. • Ready for tenant improvements in April 2015.

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Distinguished buildings for noble and Nobel innovators since 1977. Emeryville · Berkeley · Richmond · Marin County · Palo Alto · Sun Valley, ID · 415 457 4964 · www.warehamdevelopment.com