ANNUAL REPORT 2019 Infinitum owns and manages the Norwegian deposit return scheme (DRS). Our aim is for all DRS-labelled bottles and cans to be returned. We are working to make the return process itself both efficient and environmentally friendly. Our ambition is for all bottles and cans to be recycled and turned into new high-quality products.

The deposit return scheme has a significant impact on the environment. In 2019 almost 90 percent of all cans and bottles were returned. All returns are recycled, and Norway is a role model for other countries.

Choosing products with the DRS label and returning all drink containers is one of the easiest and most important things we can all do for the environment, as valuable materials are reused time and again. 4 Infinitum Annual Report 2019 1 [email protected] +47 22121520 Controller Roger Hushovd [email protected] +47 22121520 Controller Svein Rune Haugsmoen [email protected] +47 22121520 Accounting Manager Vesna Cakarevic [email protected] +47 91354773 Director Communications and Marketing Haavik VarbergRandi [email protected] +47 97598558 Head and Operations ofLogistics Sten Nerland [email protected] +47 93096486 Finance Director Tor Guttulsrud [email protected] +47 90963999 Managing Director Kjell Olav A. Maldum Skøyen, Oslo Headquarters Contact [email protected] +47 22121520 Co-ordinatorLogistics Oscar Zio [email protected] +47 22121520 Finance Consultant Gina Rojahn [email protected] +47 22121520 Finance Consultant Plamena Nikolaeva [email protected] +47 22121520 Finance Consultant VibekeKjøle Scansani [email protected] +47 22121520 Finance Consultant Janna Friis [email protected] +47 22121520 Finance Consultant Marlene Bergh 4 3 2 +47 92051399 7072 Heimdal Torgårdstrøa 5 Address: Skagen Åge Manager: Department 6 employees Central Norway Heimdal, Trondheim Production plant +47 98630059 8530 Bjerkvik Salomonsvei 25 Address: Ole-Rolf Dahlberg Manager: Department 4 employees Norway Northern Narvik Bjerkvik, Production plant +47 90091896 1900 Fetsund Heiasvingen 59 Address: Ståle Maldum Manager: Department 37 employees Southern Norway Heia, Fetsund Production plant 5 +47 22823100 1900 Fetsund Heiasvingen 59, Address: Yngvar Aarnes Centre Manager: Logistics 4 employees Nationwide Heia, Fetsund Logistics centre 1 4 2/5

3 5 environment The - 1 Part 6 Infinitum Annual Report 2019 packaging In search oftheperfect 36 throughout thesummer events Anniversary 32 packaging onloanAll is 30 24/7 26 2.Part past year The Effective measures are needed 22 plastic packaging andReducing recycling 20 It shouldpay to recycle 16 Standing forplastic up 12 wisely We must use ourresources 10 environment 1.Part The Contact 4 Contents Financial statements 65 The deposit return story 60 The deposit system return 58 figures 3.Part Facts and Crunching thenumbers 54 rates bottle up return Ramping 52 learn The to world looks Heia to 48 for children and young people fund activities Bottle deposits 46 returnwhat? theirbottles – so 30 people queuing to up 45 return experience thebottle Revolutionising 42 7 8 Infinitum Annual Report 2019 environment The Part 1:

9 environment The - 1 Part 10 Infinitum Annual Report 2019 return scheme. It theyear was also in ofthecurrentanniversary deposit In 2019we celebrated the20th environment. resources and easing pressure onthe the bottles, thus exploiting available compressedloaded with up cans and are empty bedriving would otherwise spare capacity. transport that Lorries thewayis we always inwhich use step oftheway. ofthis Oneexample in theworld. We thinksavings every resource-efficient deposit system return Infinitum operates also themost good This is resource management. returned bottles and cans are recycled. highest deposit return rates, and all Infinitumis seeing the world’s need to rediscover it. areloss ofbiodiversity telling usthat we Day,Overshoot climate change and the to spend ourresources wisely. Earth ation has inherent lost this inclination necessary. financially also Our gener cameas possible naturally to her. It was resources and using them asefficiently and repaired things. Conserving resources go to . She kept, reused My grandma never let foodorother Day comes earlier and earlier year. every regenerate Overshoot them, and Earth asfast astheplanet can almost twice Day. We are consuming theresources 29 July, Overshoot asEarth known also had theavailable spent all resources by the planet can regenerate. In 2019we Every year we use more resources than - one catch. cheaper It to still is new buy seriously.responsibilities Thereis just that taking its is an industry is an incredible about This story bottles in drinks Norway. resource-efficient circular model for It new an step important is forthe Norwegian recycled PET from 2020. manufacturersNorwegian drinks to buy in Heia allow inFetsund.will This doorto ourproductionnext plant new recycling plant forPET bottles done. Infinitumis now investing ina plastic they have that shown itcan be bottles containing 100percent recycled to using recycled plastic. By launching have set thebar itcomes high when plastic by 2030.Norwegian breweries must contain 30percent recycled bottles packaging. Drinks on drinks The EU imposedrule has also another a resource that must bereused. be returned. Every bottle is and can bottles and is forall cansThe aim to need toalthough we still domore. better off.worth celebrating, is That EU targets making everyone while and retailers usto allows meet the betweenpartnership breweries return bottles and cans. A unique an economiceveryone incentive to environmental levy, gives which for thehigh return rate Norway’s is legislation comes into force. The reason ten years before thenew EUrecycling ratecollection of95percent –a whole rate of90percent and adocumented we achievedwhich ourtarget return RESOURCES WISELY WE MUST USE OUR

rewarding. –butitneeds tonorm beeconomically to my grandma must become thenew circular economy. came naturally What itspromisedpublishes strategy forthe sensible resource management it when create good framework conditions for We hopethat thegovernment will instead ofimposing punitive flat levies. to boost theuse ofrecycled plastic The politicians need to offer incentives target by thestipulated deadline. it difficult to achieve the30 percent plastic than recycled plastic. That makes Managing Director Kjell Olav A. Maldum 11 environment The - 1 Part 12 Infinitum Annual Report 2019 and plastic isoften the smartest solution – including from pointing the fingeratconsumers,politicians environmental context, not shy andhedoes away “It’s not that Ilove plastic. Ilove solutions, smart Kamfjord, Director of Sustainable Development for the climate andthe environment.” Thor at Norner, ishappy to talk upplastic inan Standing up actually make adifference.” can that solutions the on attention therefore crucial that we focus our we humans have created. It is resources to solve the problems “We have afinite amount of for plastic Director ofSustainable Development, Norner Photo: Katrine Lunke, Apeland and industry.

Thor KamfjordThor 13 environment The - 1 Part 14 Infinitum Annual Report 2019 plastic. We must tell consumers that recycled materials, including recycled packed of new i3is BMW electric full thing about that. For example, abrand for theconsumer. We need to do some- “After use the plastic has negative value over 30percent ofitwas recycled. tonnes ofplastic packaging. Onlyjust businesses used more than 200,000 In 2017, Norwegian households and to buy,” Kamfjord says. contract we agree to we decide when packaging must ofthesales bepart involved inholding onto theplastic responsibility. The additional work ity, and we must accept that consumer somethingBuying responsibil brings consumers derivefrom these products. the role ofplastic and thepleasure we we are unable to see between thelink but phones, about foodand drink, often feel strongly about ourmobile with the spentare packaging. left We we gowhen onashopping spree and the ‘extra work’ we create forourselves problemstion that plastic creates and understandableis - inlight ofthepollu but few people are fondofplastic. That “We keep thethings that we love, value.industrial by consumers rather than having low that undervalued emotionally plastic is Kamfjord stresses that theproblemis responsibility Consumers must take AS. firm Norner cy Development at research and consultan - Kamfjord, DirectorThor of Sustainable waste currently is undervalued,” says that poses achallenge initself. Plastic its low weight. It cheap, also is although and costs transport energy because of and itsignificantly cuts food and drink, es and materials. It safe incontact is with protection minimal use ofresourc with Plastic packaging provides excellent also mental benefits thanks to itsproperties. “Plastic offers a number of environ- - - from society that this type ofbehaviour thatfrom type society this body gets caught. We need aclear signal able, negative consequences, butno each other. Littering has major, quantifi shared resources onclearing after up We cannot continue to spend our use them dropthose ofuswho litter. to clear and parks streets up because “Every morning have localauthorities ofitnotbeingexamples policed. pays,up butKamfjord several brings based that ontheprinciple thepolluter Norwegian environmental is policy Kamfjord says. –from littering,” ‘have everything’ who understand why and stop ourselves – rest oftheworld. But we must also change to solve theproblems inthe infrastructure, and technology attitude have forimplementing aresponsibility erty, we therefore country and asarich countries litteris strongly linked to pov andinfrastructure prosperity. In many resemblingtries Norway interms of of decades, Ihopeto see many coun- acouple “If wetheclockforward turn that Norway has nolitter problem. stresses that absolutely itis notthecase one ofusto make and acontribution is Kamfjord keen for each and every of thesolution to theplastic problem. fied ourdeposit return scheme as part than have 30countries which identi has welcomed delegations from more why inthepast years two Infinitum missing inmanyis countries. Thatis collecting waste. Such infrastructure we havetries good systems inplace for and compared toliving, other coun- Norway enjoys ahigh standard of responsibilities environmentalExtended our waste,” Kamfjord says. might make usmore inclined to sort products from recycled plastic. That that new, canan build industry good andduring after use – and that we have plastic packaging has value –before, - - - - makes plastic very important thanks to thanks makes important plastic very requires aspossible. aslittle energy That protectalso ourresources inaway that because notpackaged. itis Yet we must produced thrown intheworld is away duce. Currently, 25percent food ofall require significant resources to pro used to protect foodproducts that interest oftheclimate that plastic is food waste. Very oftenis inthe it to package foodinorder to prevent resources better as and, an example, to beimportant manageIt will our due to improved standards ofliving. “Muchasserts. be oftheincrease will increase inthefuture,”will Kamfjord plastic, butglobal plastic consumption “In Norway we canuse less certainly uses less than per 40kg year. year. and Africa inAsia Aperson living world stands at per 130kg person per Plastic consumption ofthe inourpart increase plasticGlobal useset to now,” Kamfjord concludes. onlyincreasetoday unless we act will consumption problems we are seeing of ourconsumption.littering The and fortheconsequencestake responsibility shopping instinct incheck and at least than thepackaging. We must keep our of theproduct many is greater times place. Theclimate and carbon footprint no thank you to theproduct inthefirst less plastic and fewer resources to is say we leave Thebest behind. way to use for thethings we consume and what oneofusmust takeevery responsibility conduct and ourattitudes. Each and is about human behaviour,“This our what ultimately happens to theplastic.” waste system, disposal know and we all without anyThese of are form islands they visit. behind ontheislands rubbish waters shipsinexotic cruise leave their For instance, passengers onboard taking greater corporate responsibility. such and industries asfisheries tourism unacceptable.is You could envisage also - astray,” Kamfjord says. into aresource to prevent itfrom going find renewable solutions plasticto turn wouldtion then beto stop littering and throw away plastic.solu- The obvious become we oneif continue to they will the environment at present, butthat significant threat to human health and concluded that microplastics are nota researchexisting onmicroplastics and plastic innature. TheEU has reviewed source ofmicroplastics decomposing is microplastics, forexample. The main can make actually adifference. Take real problems and onsolutions that that we ourattention focus onthe have created. It therefore is crucial es to solve theproblems we humans “We have afinite amount of resourc change challenge, hebelieves. ofthesolution tobe part theclimate ironically, thesensible use ofplastic can the greater challenge and, ofthetwo climate change. Climate change is is Another plastic pollution. One is facing anumber ofmajor challenges. Kamfjord points outthatis the world climate and environmental impacts.” we need negative to avoid, further itis poorer alternatives. If there onething is that thealternatives to plastic are often ronmental analyses cycle show and life its recyclable properties. In-depth envi believes that Infinitum’s proposal for and less suited to recycling. Kamfjord materials are which less eco-friendly attractrials lower than fees orlevies and mate environmentally-friendly - mechanismpricing that sees recyclable fees. eco-modulation In a is short, eco-modulation, oreco-modulated to meet therecycling targets so-called is tiatives now being considered inorder package inrecord time. Oneoftheini pushed through itscircular economy oneofthereasonsis why theEUhas largely about value creation, and that circularThe economy for waste is also Circularcreation value - - - to ensure that to failing be sustain- just amatterit is ofprice. We have low-hanging circle is this Then fruit. their controlled material flow. Closing withbottles are inauniqueposition the problem quality. ofinferior PET closed circle, because that would solve recycled materials. We have to create a currently preventing greater use of are“Price factors and quality thetwo economy,” Kamfjord insists. shoulder in order to create acircular reused.andis a is cost This we need to that theplastic enters acircular loop differencethis inthe market to ensure plastic. We need to compensate for ference and recycled between virgin The challenge todayis the cost dif materials notdesigned forrecycling. bemore to expensive use “It virgin will in Europe. now what is happeningand with inline the differentiatedright is on plastic levy -

Kamfjord concludes. users and more conscious consumers,” in Norway. We have to become better see campaigns similar I hope we will to help uswork outhow to behave. awareness and acquire knowledge “That’s the way to go! We have to raise not going to help usrecycle”. paign “Don’t Coca-Cola buy you’re if yearLast Coca-Cola launched thecam- can bereused must berecycled.” “All plastic must becollected, and what sumers onboard,” Kamfjord maintains. we if donotget fail con - for plastic will transition “The circularto a economy conscious consumers Better users andmore Kamfjord. just asInfinitum has suggested,” says and recycled plasticbetween virgin changing thecompetitive relationship able comes at an economic cost by 15 environment The - 1 Part 16 Infinitum Annual Report 2019 plastic continues to increase. long asthesupply of new andcheap recycling rates for plasticpackaging as Norway sayEarth itisdifficult toincrease Sandvik Gulliksen from Friends of the and (left) Holger Schlaupitz Joakim scheme. Many inEuropean countries people without Sandvik Gulliksen atFriendsSandvik of the Earth Norway. to meetthe EUcriteria,” says consultant Joakim such schemes such schemes howworry about they able will be “We are gladthat return Norway hasadeposit The EUhasintroduced onthe rules collection, off to recycle recycling anduseof recycled materials. It shouldpay made from new plastic.” being produced are almost exclusively plastic in Norway, the plastic bottles “Although we are good very at collecting Photo: Katrine Lunke, Apeland Friends Norway oftheEarth

Holger Schlaupitz 17 environment The - 1 Part 18 Infinitum Annual Report 2019 Norway. Holger Schlaupitz, Head ofNature and Climate at Friends oftheEarth return schemes. countries that to nothave deposit environmental groups inEuropean infrequent is contactGulliksen with both involved process. inthis Sandvik and HolgerGulliksen Schlaupitz are to itafter collection. Joakim Sandvik plastic and aspossible what happens how wecerned can collect with asmuch Friends Norway con- is oftheEarth Norway. and Climate at Friends oftheEarth Holger Schlaupitz, Head ofNature end innature up orintheocean,” says bottles, but too many ofthem still Norwegians are good at returning their but itneeds to beincreased further. “Norway has ahigh rate, collection bottles must be recycled. and 90percent collected by 2029.All bottles must be collected by 2025 stipulates that 77percent plastic ofall The EU’scircular economy planaction others,” adds. Joakim Gulliksen Sandvik increasing and reducing some levies systemfor it.The tweaked can be by already have agood system collection place to effecting start change since we plastic,just butit's happen with agood “Excessive use ofnew resources doesn't content increases. facturers pay less astherecycled plastic ated so that levy plastic bottle manu- packaging to ondrinks adifferentilevy Infinitum wants to change theexisting Schlaupitz. be able to recycle enough,” says Holger not we will materials,cycled otherwise regime.the tax It must pay off to use re- Infinitum’ssupport forachange call to using recycled resources. We therefore there must befinancial rewards for toexpensive use new resources, and global problem. It must become more made from new plastic. It amajor also is being produced are almost exclusively ing plastic inNorway, theplastic bottles “Although we good are at very collect plastic by 2025and 30percent by 2030. made from at least 25percent recycled decided that plastic bottles must be for recycling materials, and ithas been The EU planaction includes also targets Too much new plastic will increase collection rates. collection will increase deposit return inturn, scheme which, can generate even inthe more trust that that asintended alevy works Friends Norway believes oftheEarth with levies ratesHigher collection Sandvik Gulliksen. Gulliksen. Sandvik areturn scheme,”without says Joakim how theycan meet the90percent target The organisations are about worried facing resistance from theindustry. ment adeposit return scheme butare France are working hard to imple- “Environmental organisations in - - Joakim Sandvik Gulliksen, consultantJoakim at Gulliksen, Friends Norway. Sandvik oftheEarth more factories are inorder built to grow, and ithas to bestopped before manufactures new plastic continues to does not stand up. that Theindustry gas inorder to make plastic packaging ment that we need and to oil pumpup being used fortransportation. The argu - is less oil when industry oftheoil iour’ does not come to beseen asthe‘sav We are therefore that plastic anxious production over of20years. aperiod “We want to scale back Norwegian oil Norway.Earth supply side, according to Friends ofthe something needs to also bedoneonthe to using start more recycled materials, In order forpackaging manufacturers Gulliksen. bottles and cans,” says Joakim Sandvik make even more people return their have an educational impact that can happen also inpractice, we thinkitwill to introducewishes can help make that new bottle. thatIf thelevy Infinitum the bottlethey is turned into return a like’ for ‘like –thatthey often think people thinkabout recycling “When - ities mustities introduce aban onsingle-use “As an example, theNorwegian author framework conditions. Norway, and theyneed to change the accordingities, to Friends oftheEarth with the author restsThe responsibility Gulliksen. Sandvik nature ortheclimate,” says Joakim and that could be thebill, up picking becauseinexpensive someone is else of resources century. inthenext Oil is forthecosts involvedtrue out we if run nature notreflected. –is Theis same –in that outsidethecycle up ends The disclosed. cost ofclearingup plastic cheap, ofthecost is butnotall “New promoted plastic is asbeing plastic continues to increase. as long asthesupply ofnew and cheap plastic packaging asmuch asnecessary difficult toboostit is recycling rates for Friends Norway believes oftheEarth Transparency oncosts Schlaupitz insists. supply cheap and new plastic,” Holger - - Holger Schlaupitz suggests. schemes forother packaging,”sibility – can beamodel forproducer respon- beimplemented hopefully will which thatThe levy Infinitum wants – and duce producer schemes. responsibility eco-conscious consumers and intro litter. The must authorities help us tobe have and not to asindividuals doourbit theEUhasplastic done. like We also

- 19 environment The - 1 Part 20 Infinitum Annual Report 2019 packaging so that easy to itis bothsort materials, to important itis design the “In order to increase theuse ofrecycled companies are taking responsibility. target and has noted that themember to possible it is reach theEU’s recycling believes cartons. Røine boxes and drinks scheme cardboard forplastic packaging, The company runs the recycling also cartons and corrugateddrinks cardboard. packaging ascardboard aswell boxes, schemes forplastic, metal and glass Grønt Punkt Norge return funds responsibility Manufacturers are taking packaging solutions,” says Røine. developing and testing new, innovative where we share and in experiences and actively participate inseminars have set themselves targets ambitious successful. Themember companies Plastic “The Promise has proved very to theauthorities. in the industry onwaste reports in turn, prevention toreport Grønt Punkt Norge which, Once ayear themember companies be reused, recycled plastic. and buying designing theirpackaging so that itcan panies commit to reducing plastic use, Promise participating com inwhich - Grønt Punkt Norge launched itsPlastic aging 50percent is by 2025.In 2019 The EU target for plasticrecycling pack REDUCING AND RECYCLING ANDREDUCING “I bet the world will look very different when we take stock of plastic plastic, usingrecycled raw materials for anddesigning recycling. If we succeed inthis,we succeed we will meetthe EUtarget,” says Jaana Røine, packaging infive time. years’ unnecessary cutting Thisisabout PLASTIC PACKAGINGPLASTIC - CEO of Grønt PunktNorge. cling industry,” says Røine. intheEuropeanexpansion plastic recy has resulted inrapid development and overnight.doors At thesame it time “It was notgood that China shut its plant forplastic bottles. years in addition to Infinitum’s new are set to couple of open inthenext and recyclingsorting plants forplastic meanscapacity also that several new The growing need for waste disposal contracts years. inplace two forthenext market, Grønt Punkt Norge has robust Despite continued undercapacity inthe early 1990s. introduced inearnest inEurope inthe since waste and recycling sorting were world. China had been accepting intherest ofthe crisis plastic waste in2019itsparked awaste China decided to stop When importing industry Kicking off the recycling key players indeveloping thecircular Infinitum and Grønt Punkt Norge are needed Political instruments are most ofitcan berecycled,” says. Røine businesses theirwaste to sort so that toimportant remind consumers and producertory responsibility. It also is and recycle. ofthe is statu part This - Photo: Katrine Lunke, Apeland - concludes. and theymust beseen asfair,” Røine differentiated feesis complicated, quality.are ofvarying However, setting hold plastics that have to besorted and are often mono-materials – and house - fees onplastic from commerce –which already have eco modulation ofour plastic get paid more, even today. We that collect thebest-quality those who differentiating fees. thecase is still It panies in Europe for ona methodology “We are oursister com working- with packaging. material ofthe impacts therecyclability in order to how ascertain thechoice of a recycling calculator forits members Norge intheprocess is ofdeveloping forrecycling. Grøntsuitability Punkt ferentiated fees linked to theproduct’s recycling rates fordif includes acall The EU’s plastic strategy forincreasing recycling iskeyQuality to increased Røine. recycling targets by thedeadline,” says need to instruments political meet the shouldbegiven incentives.rials We products made from recycled mate- “We share Infinitum’sview that good from right thestart. very firms have between thetwo logue been economy, and theco-operation and dia -

- 21 environment The - 1 Part 22 Infinitum Annual Report 2019 effective measures,” says Svein Kamfjord, Managing realised, they must step upand offer strategic and in acircular economy. “If their ambitionsare to be The politicians The politicians want to turn waste into aresource MEASURES ARE MEASURES materials to the production cycle.” manufacturer wants to return the andwe sort recycle materials if no “The authorities cannot demand that Director of KS Bedrift DirectorAvfall. of Bedrift KS EFFECTIVE NEEDED Photo: Katrine Lunke, Apeland Managing Director, Bedrift KS Avfall Svein Kamfjord it alone The market cannot solve says Svein Kamfjord. that donotcorrespond,” currently exist instruments. The targets and measures economy theyneed to apply political from alinear economy to acircular consumer trend. In order to switch weof them if are to reverse thecurrent realiseEU authorities needed what is unsure theNorwegian and whether way from reaching those targets. I’m reality “The todayis that we are along ing waste must berecycled. also must berecycled. 65percent ofpackag and volumes similar waste ofindustrial By 2025,55percent ofhousehold waste a linear economy to acircular economy. have agreed targets from forswitching Politicians inboththeEUand Norway they believe theyare too expensive using more recycled materials that is manufacturers’“The excusefor not set forincorporating recycled materials. and minimum ratios mustrecycling, be to to switch products designed for manufacturers are given incentives to so that bedeveloped further scheme needs responsibility initiatives.of political Theproducer need to acombination step with up is clearKamfjord that the authorities differences Levies outcost balance Kamfjord says. see thevalue ofrecycled materials,” fact that is themarket needs help to resolve theproblem,itself will butthe havethe authorities said that themarket to theproduction cycle.” For too long ufacturer wants to return thematerials and recycle materialswe sort noman if - cannot demandauthorities “The that materials. to the sell facing obstacles trying when for recycling and , buttheyare the amount ofwaste that sorted is Norway. They are working to increase nicipal waste enterprisesfrom across is made up of Bedrift mu- KS Avfall - director. the market,” says Bedrift theKS Avfall the manufacturers are allowed to on sell by imposing stricter criteria forwhat toa levy level outthecost difference or one that can besolved by introducing recycledis aproblem plastic. This but lower plastic is thanvirgin thecost of and ofthewrong quality. The cost of effective measures.” strategic with up andtheir following high can ambitions berealised without “It naïve is to thinkthat thepoliticians’ believes. the politicians to step up, Kamfjord tent ratios and “good” require all levies tightening producer responsibility, con - of theplastic. Establishing aregister, could beused also to record thequality plastic currently onthemarket, and it information about the volumes of cling. Such aregister would provide waste reduction and increased recy measure to help meet thetargets for materials register another is important view that a is ofthe Bedrift KS Avfall is needed A materials register Kamfjord. into how itwouldinquiry work,” says donotneedauthorities to conduct an are and tried tested approaches, and the ing forplastic bottle They collection. is already principle This inuse, includ the recycled plastic content increases. ‘carrot’ whereby reduced is thelevy as alevy,should becombined with ora incrementally. Theminimum ratios plastic. Thepercentage can beincreased contain amount acertain ofrecycled rule could require“The plastics to turers to use recycled packaging. financially manufacattractivedrinks for the cost differences and make itmore content increases. would even Alevy out facturers pay less astherecycled plastic tiated so that levy plastic bottle manu- packaging to ondrinks adifferenlevy - Infinitum wants to change theexisting tax A andtested tried model - -

- 23 environment The - 1 Part 24 Infinitum Annual Report 2019 The past year Part 2:

25 year past The - 2 Part 26 Infinitum Annual Report 2019 RECYCLING 24/7 Norway melted downwill be atthe new recycling plant inHeiaFetsund. That means shift shift means work andround-the-clock All empty plastic in collected bottles five days a week.” “We will be doing three shifts, Factory Manager, Veolia PET Norge AS Photo: Katrine Lunke, Apeland activity.

Torben Beck 27 year past The - 2 Part 28 Infinitum Annual Report 2019 sent to inSweden, recycling facilities bottles. The currentlyplastic has tobe the PET material being used innew circular loop, from being returned to Packaging from bottles can travel ina Missing link 1 January 2021. of plasticyear bottlesfrom every expected tois process 18,000tonnes have theirwork outasthefactory cut hyper-modern production line. They make an up automatedthey will and thepremises,where soon fill and will of manufacturers are ontheir way Numerous machines from amultitude floor.of thefactory ing towards ourtour theceilingduring high as14.5metres,” says point Beck, “Here there going is to beamachine as Beck’s new employer. Veolia manager befactory Torben will by Veolia PET Norge means This AS. beoperatedwill Infinitum, thefactory owned by is thebuilding Although workers. ofadvanced and busy machinery full soon be that –ashell shell will empty nomore thanplant still an enormous is daywindy inFebruary. The recycling the new plant inHeia inFetsund one even ahead ofschedule, we visit when to running schedule, is Everything or - working inthe building. be will recruit the20–25people who One ofTorben Beck’sis to first tasks aday Three shifts fees payable by itsmembers. incurred by Infinitum, thelower the proximity. thelower And thecosts in thevalue chain are insuch close Transport costs are the links when cut materials innew plastic products. bottles being foruse as recycled raw dramatically shortened fortheplastic stone’s throw away, be will thejourney just a factory new NOK 200million highly valuableis initself. With the Infinitumbetween thetwo buildings journey acrossThe short theyard Infinitum’s three waste plants. sorting door. next building It houses oneof come from the the recycling plant will be will processed The bottles that at says Maldum. emissions ofaround 80,000tonnes,” reduction indomestic climate gas loop. would This generate an annual average, beused fivetimes intheclosed the material inthebottles onwould, new bottles was recycled material, “If 80percent oftheraw material in and running. soon beup missing inthechain link will pleasedis that what has so far been the CEO Olav ofInfinitumKjell Maldum new bottles. being used once instead ofbecoming that are discarded and incinerated after frequently end assimpler up products that are collected inNorway therefore to make bottles. The plastic bottles manufacturers prefer to use new plastic so inexpensive,Because is thedrinks oil turned into new raw material. the PET material from usedis bottles pass through inthechain thelink where Germany ortheNetherlands inorder to factories are located inSweden, to thenew plant inHeia. The other Veolia already has three factories similar he continues. will be,” about how efficient the factory people per shift you somethingtells onlybefour–fiveThe fact that will there means This working round theclock. be doing three five shifts, days a week.” “Once we are we and will up running and staff. beused inbothmachinery to run will operation toup on1January full-scale 1 October leading 2020.Theperiod scheduledproduction is line for A tentative, unofficial launch ofthe skills,” Beck says. thenecessary providing them with Norway and spend thefirst few months berecruiting them here in “We will Norway. onplastic recycling in level ofexpertise with itanew bring will The new plant Beck says. transfer,” internal this skills without We would nothave been able to dothat over thespace ofjust three months. becommissioned will son, ourfactory in Sweden, was opened. By compari thelatestmonths when to factory date, up its first factory to speed butonlysix The company spent three years getting recycling abig advantage. plastic is “Veolia’s 16years of ofexperience staff. Norwegian personnel from Sweden to train his launch. He planning also is to use and Germany before theNorwegian undergomanager training inSweden will Switzerland and Germany. Thefactory - Torben infront Beck of thenew factory only afew metres from the plant inHeia. almost like a safety buffer,” asafety almost like Beck says. overcapacity ontheproduction side, meansThis is it good to havebit of a affect the pacepackaging of work. will seasonal variations inthe flow of empty that so nothow inreality is itworks, tent production, day in,day out.Sadly, dream“The scenario would be consis the annual estimate. capacity, butheadmits higher itis than numberput an exact ofthefactory’s bottles.empty He doesn't want to 20,000 tonnes ofraw materials, i.e. annual volumes ofaround 18,000– managerThe factory to expects see Overcapacity

- 29 year past The - 2 Part 30 Infinitum Annual Report 2019 ALL PACKAGING ambassador has cometoambassador anend. He will be passing thepassing baton onto Karsten Warholm. Aksel Lund Svindal’s timeasan Infinitum IS ON LOAN materials?” similar schemes for other have“Why we not created Photo:Bendixen Jonatan InfinitumAmbassador Aksel Lund Svindal Aksel ambassador: why hebecame anexplain Infinitum asked Lund Svindal putsitwhen toAs beahigh-profile advocate.scheme, hewill role asthepublicface ofthedeposit return Regardless ofhow the hechooses to fill boundaries. but to fill, Warholm has long been breaking ambassador. that It true hehas big shoes is Karsten Warholm takes over asInfinitum challengehangsThis intheairas still choices. can encourage others to make sustainable make and that acontribution, everyone should thinkmuch bigger, that we can all that theworld’s best nation more. In any case, Lund Svindal believes to aimhigh and always want to strive for Perhaps itcomes naturally foratop athlete things,” heponders. created schemes similar foralotofother seen that have why onearth itworks, we not we havewe should domore. long When thesame,the Norwegian example. All Norwegian deposit return scheme. prominent ofthebenefits ofthe exponent that champion skiing theformer has been a Lund Svindal has ended we can conclude Now that Infinitum’swith partnership being onloan,” hesays. materials that can bereused. instead see thethings we throw away as change ourattitudes towards waste and our throwaway mentality. He wants usto problemsserious and that we have to lose Lund Svindal believes ourplanet facing is of theroad asan Infinitum ambassador. return scheme. He has now reached theend spokesperson fortheNorwegian deposit champion skiing The alpine has been a vocal 2018 annual report. forInifinitum’s hewas interviewed when Those were the Lund Aksel words of Svindal ment ortheplanet.” something bigger than you –theenviron- sense and for bothforyou asan individual meansThis that returning empties makes “Good habits have adouble bottomline.

“Like-minded people find each other.” “Now other countries are following “We couldby seeing start packaging all as 31 year past The - 2 Part 32 Infinitum Annual Report 2019 20 in 2019. 20 turned marked wasoccasion The Vega THROUGHOUT super-recyclers, the onboard atsea SS with amyriad of throughout activities ANNIVERSARY something big.” By returning them you are contributing to something good for the environment. making afew kroner but also about doing “Returning empties isnot just about the summer. Infinitum celebrated the anniversary inthe company of Oslo’s THE The current return deposit scheme , and with children and young people Photo: Katrine Lunke, Apeland EVENTS EVENTS at Norway Cup. SUMMER Director ofCommunications and Infinitum Marketing, Randi Haavik VarbergRandi

33 year past The - 2 Part 34 Infinitum Annual Report 2019 habits early on, and in our anniversary habits early on,and in ouranniversary young people to adopt good recycling summer tour. We want children and holidays. That of the was thepurpose even the during to recycle everything, sometimes we need alittle reminder “Norwegians recycle outofhabit,but forchildren. activities fun events with Infinitum ofcall, putonfamily ports alongwe theway. visited At thevarious creating ofabuzz abit intheharbours also and while vironment sustainability to aconversation about themarineen- businesses and other interested parties eco voyage was to invite organisations, to Bergen last summer. Theaim ofthe Vega from Infinitum,With new sails theSS collectors Activities for young bottle cations and Marketing at Infinitum. Haavik Varberg, Director ofCommuni together us,”versary with says Randi pants wanted to celebrate the20thanni world, and we are glad that thepartici return scheme oneofthebest inthe helping to make theNorwegian deposit toimportant recognise are those who the summer inthearchipelago, too. It is and bottles inthe streets of Oslo and in participants inthescheme collect cans addiction. Every day with struggling by theSalvationrun Army forpeople level workan training entry scheme togetherconcert Jobben with Oslo, in June abarbecue and aRavi with “We celebrated inOslo theanniversary amongst other things. aseries ofsummer events,2019 with was celebratedThe anniversary in cost-effective deposit return scheme. has theworld’s and most eco-friendly year. Fast 20years, forward and Norway the deposit return scheme thefollowing bottles. Plastic bottles were added to tive to reusable glass and hard plastic as an alterna environmentally-friendly with deposits beer cans and soft drink May 1999saw thelaunch ofrecyclable sailed along sailed thecoast from Oslo - - - -

is tois return bottles and cans. messages to highlight how it important and films recycling media outlets with Infinitum is contributing to important Thanks to itsalways-on strategy, tocontributions thecause. for Ocean have made all valuable Nordic Ocean Watch and Passion groups such asProtect ourWinters, Infinitum Movement and environmental recycling. InfinitumAmbassadors, generate enthusiasm around bottle nationally inorder and locally to throughout theyearactivity both Infinitum maintained ahigh level of for theenvironment. they return empties because good itis more than any other age group say that message reaching is young people, who Infinitum’s show that annual surveys the Varberg. to something big,” Haavik says Randi thing asmall empties that is contributes good fortheenvironment. Returning kroner, about butalso doing something notjustempties about is making afew “We want to highlight that returning and recycling police. recycling bins fashion,high-tech rubbish by Infinitum Explore to date include better. conducted video experiments Fun world’s best deposit return scheme even for help onhow and advice to make the aimed at youngprimarily people and asks campaign.advertising The campaignis recyclers inits2019InfinitumExplorer Infinitum also had much success involving schemes newExploring return an electric scooter. one ofthem contained thebig prize: the bottles concealedwhile prizes, small bottles. ofempty Some of huge full bin visitedInfinitum with a Norway Cup meet youngsters,” Haavik Varberg says. year we sought outplaces where we could 35 year past The - 2 Part 36 Infinitum Annual Report 2019 invented. But the breweries are making important progressimportant towards this goal. INOF SEARCH The perfect packaging has The perfect yet to be THE PERFECT PACKAGING we must doitquickly” “We need to aim higher, and Senior Manager Commu External - nications at Coca-Cola European Mette Vinther Talberg, Partners Norway

Photo: The Coca-Cola Company 37 year past The - 2 Part 38 Infinitum Annual Report 2019 be recycled. from bars and restaurants and sendsto bags, Infinitum which then collects The new kegs are placed in plastic Rostad says. recycling used DraughtMaster kegs,” developed asolution forcollecting and kegs. Together Infinitum with we have ofkeg that replacestype theold steel DraughtMaster comes in. It anew is and can bereprocessed.whereis This thepackagingall we recyclable use is “However, we have to make sure that for recycling. bottle and can for every to be returned reaching target, is which theindustry committed to playing in its part for recycling and that has Ringnes Rostad says that bottles are all designed Keg collection that together holds your six-pack. itmeanspackaging, things theplastic like about secondary talks Ringnes When by 2025.”packaging, including secondary packaging, 50 percent recycled plastic inall “We have committed also to using Rostad. of Corporate Affairs Johanna Ellefsen thanfirst,” the difficult says Director that bemore thelast few tonnes will a reduction of250tonnes, butwe know We gotwith off to a in2019 good start consumption by 1,000tonnes by 2025. ourselves agoal ofreducing plastic ourplastic promise we have“With set the goal threefold. is In thecase brewery, oftheRingnes recycling and thecircular economy. incorporated inkey concepts such as plastic packaging.wordis The very breweries’ to findthe perfect efforts asametaphorshape forthe –can serve A circle –that mathematical perfect, the longer term. cled plastic by 2023and 100percent in contain at leasttles 50 percent will recy The company has decided that itsbot theway.showing fortaking theleada responsibility and world’s largest manufacturer, drinks has Talberg says that Coca-Cola, being the both aluminiumand glass.” much lower carbon emissions than perspective. Plastic bottles also generate agood is thing fromwhich atransport different roles.lightweight, is Plastic “Different play types packaging pollution. plastic with and more Norwegians seem to equate recycled and reused –even more if solution, aslong asthematerial is She believes that ofthe part plastic is alternatives,” shesays. looking fornew also while possible packaging we use assustainable as to Ourtask is make the footprint. all Not packaging yet. a All comes with perfect packaging“The does notexist. because thelevel so high. is ofambition aging issue. an important is Not least Partners Norway stresses that pack Vinther Talberg at Coca-Cola European Communications Manager Mette cycle. ofanbe part infinite life plastic and other packaging must drawingis circles to illustrate how Coca-Cola noless ambitious. is It, too, not existdoes packaging The perfect The long-term goals set by Coca-Cola foundbe The solutionhas yet to says director. theRingnes than currentlymore is thecase”, widely packaging can be rolledfor drinks out shows thatsystem the “This collection - - - pace ofdevelopment. and inorder scientists to speed the up Europe. with partners The hub works sustainable packaging working across Packaging Innovation Hub for collected. Coca-Cola has adedicated structures to more allow plastic to be thatShe explains theyare working on Talberg insists. reach them. But we will and we donotnecessarily know how to Ourgoalsdo itquickly are demanding, “We need to aimhigher, and we must planet. concerns over theenvironment and the later. The pace ofchange is down to in 2017were upgraded years onlytwo not waste butaresource. Collecting this In theeyes ofthebreweries plastic is Telemark bottleinsists. bottle reads. me again!” “Return the me!”thecap ontheImsdal“Return A recycling clear message contain exclusively recycled plastic. The Imsdal and Telemark bottles both water brand. plastic for Bonaqua’s Telemark mineral bottle madefrom 100percent recycled 2020, thecompany launched anew ofitsbottles. Then, inall intic February using bothrecycled and bio-based plas the onlycompany inNorway, has been For thepast five years, Coca-Cola, as years.on thesolution fortwo launch thecompany had been working Imsdal mineral water bottle. Before the with itsnew wasRingnes first out containing 100percent recycled plastic. and promotion ofplastic bottles marketing resources inthe production invested considerable development and andBoth Ringnes Coca-Cola have Plastic isnot waste reach them!” - 250 tonnes in 2019” “We reduced plastic useby Director ofCorporateRingnes Affairs, Johanna Rostad, Ellefsen

Photo: Katrine Lunke, Apeland 39 year past The - 2 Part 40 Infinitum Annual Report 2019 from 100 percent recycled plastic. These bottles of These bottles Telemark mineral The plasticintheDraughtMaster a valuable raw material thatcan kegs isof a very highquality and water from Bonaquaare made be puttobe other usesoncethe Illustration: Coca-Cola The Company/Bonaqua kegs are empty. and universities,” Talberg suggests. an alternative at venues such asfestivals solutions could be free solutions. Refill develophow packaging- we can further your glass.to fill We are now looking at fountainsdrinking where you would go “In 1886Coca-Cola was onlysold from packaging-free solutions forthefuture. development ofnew packaging and spent across itsoperations and onthe in Western Europe. Themoney was insustainable€180 million packaging in 2019 theCoca-Cola Group invested about thecompany’s commitment: The level ofinvestment says something produces year. every bottles it oneofthe205million in every introduced 100percent recycled plastic thegroup.within The Swedish arm has sister company has become aspearhead gian-manufactured bottles. Its Swedish percent- recycled itsNorwe plastic inall Since 2013Coca-Cola has included 25 bottle was unveiled. thenew recycled when Rømmerud, la European Partners Norway, Stein machine,” said thethen VPofCoca-Co bottle theyputinto the reverse vending that. Theycan single beproud of every over. We bereminding people of will material than can be reused many times “Plastic notwaste is butavaluable circular economy forplastic bottles. resource key to creating thevery is a the supermarket,” she explains. wrapped around thebottles in you buy wrap.recycled shrink Thatis the plastic “We are to switching 100percent packaging.secondary taking action is intermsRingnes, of She adds that Coca-Cola, just like Valuable bottles - is about moreis than just money, that that returning containers theirdrink “Again and again we have to show them is genuinely valuable.their effort and that theyrealise important itis that feel confident that it makesdifference a She stresses that consumers need to replies. creative that,” thinking like Rostad agoodhomes is idea. We need more containers drink fromempty people’s for example. thinkcollecting Ialso placing recycling locations, inbusy bins inthesupermarketsgood facilities and for consumers by ensuring there are Ireallytion. believe inmaking iteasy “There are many answers to that ques single usedevery bottle?” “How dowe reach thegoal ofreturning director.Ringnes with it,”they are finished continues the they have bought remains valuable once make people understand that thebottle have We going forward. need also to are now right and what we ambitions allocate resources where to we explain “We therefore realised that we have to ofbottles arethe majority recycled. found that most people thinkthat the launch ofthenew Imsdal bottle outinconnection carried with A survey them to make good decisions.” facturers we have to make iteasier for solutions are sustainable. manu- As that many people are unsure which around plastic, butwe are noting also is great“There consumer engagement oftheirpackaging. cycle about thelife forspreadinga responsibility theword thattakes manufacturers theview have Johanna Rostad at Ellefsen Ringnes -

station because you're inahurry.” too, theoneyou throw at inthebin the “Remember to return that tenth bottle, a challenge: bottles, fromTalberg Coca-Cola has currently return nineoutoften Bearing inmindthat Norwegians sustainability.” meansit also something interms of 41 year past The - 2 Part 42 Infinitum Annual Report 2019 the return bottle Revolutionising empty their ofwhole bag and spent bottles The R1istheTOMRA latest innovation from Tomra. The R1allows consumers to simply loop!’ aswe say at Tomra.” and cans remain in the cycle. ‘Get in the "Everyone has to dotheir bitsothat bottles cans into the machine, then pickupthe experience receipt andgoshopping. Managing Director, Tomra AS Butikksystemer Photo: Katrine Lunke, Apeland

Ingrid Solberg 43 year past The - 2 Part 44 Infinitum Annual Report 2019 to plan. The work can be scheduled makes iteasier forthestore manager and from being taken out ofservice wayThis the app prevents the machine totime and clean empty themachine. theuser before alerts an itis app which machines in-store. We have developed maintainingthose tasked with the to important also Ease is ofuse also the biggest hypermarkets. use –from thesmallest newsagents to ofshops and areasfor differenttypes of contains astring ofsolutions suitable the different markets. Its portfolio machines tailored to theneeds of more thanwith 82,000reverse vending Tomra has apresence in 60countries and needs Different markets, shops fascinating,” says Ingrid Solberg. simply findournew R1 machine who to onebottle time or insert at a appreciatepeople who nothaving received agreat deal offeedback from the same place that we shop. We have since wereturn usually ourbottles in the shopsto streamline theexperience, “It goes to show that for important itis other shops. some cases taken amarket share from bottles and cans in2019 and have in the R1received large volumes ofempty tum show that shopsthat have trialled across thecountry. Figures from Infini eventually berolled outto shops will volumes ofreturns, thenew machine of Norwegian shopsthat receive large Following along test inahandful pilot of Tomra AS. Butikksystemer says Managing Ingrid Solberg, Director making iteasier to foreveryone doso,” returned, therefore and itis acase of We want bottles and cans all to be feel that arecycling is revolution. this the machine 1because Revolution we to new level. awhole We have named takesexperience thebottle“This return - represent aformidable step forward. packaginguse of recycled drinks and onthecollection new EUrules have been anichemarket, butthe Up until now reverse vending machines it comes to and collection recycling. can demonstrate better when figures packaging.empty No other solution the most effective way of collecting A deposit return scheme (DRS) is say at Tomra. their empties, or‘get intheloop’, aswe has toeveryone and dotheirbit return to dosomething. Our message that is about plastic and want They worry in theocean have affected people. “All these pictures ofplastic pollution loop” “Plastic must jointhe approved and can bereturned. label shows that theproduct has been can bemade from. Thedeposit return ucts entering therecycling system materialscriteria forwhich theprod plastic and aluminium,Infinitum sets To ensure oftherecycled thequality Ingrid Solberg says. aproductit is approved forrecycling,” that thatand then combines itto verify “Tomra records information this all shape shouldbemade from. the material container ofthat adrinks itconforms to whether and checks at theshapeit looks ofthepackaging materialis thebottleorcanmadefrom, object. It registers theweight and which havingon thelabel to without rotate the machine reads thetechnology thecode abottleorcan enters the R1. When itsmachines,in all including inthenew Tomra flow uses so-called technology vending machines technology andreverse Strict criteria for customers,” Solberg says. of notfull theshopis when for atime - concludes. theEUrules,”comply with Solberg packaging must beputinplace to and asystem forrecycling returned realising that reverse vending machines else, and manyeverywhere are now is notthecase This DRS. functioning awell- with “Norway spoilt is packaging. to market liable for collecting theempty productsmakes take thosedrinks who The extended producer responsibility machine swallowsupto atatime.100 bottles CAPACITY:HUGE Proprietor FlemmingHansedemonstrates how thereverse vending 30 people queuing 30 people bottles – so what? –so bottles up to return their so popular thatso popular itmakes smileasthey people Imagine areverse vending machine which is Photo: Katrine Lunke, Apeland queue for their turn.

many customers there are. always moves nomatter quickly how and cans at lightning speed, thequeue people can return theirbottles When ofa queue abit onthebusiestis days. Then it doesn't matter ifthere so much containers,”drink thefranchisee says. Hadeland mountains ofempty with of them have come from asfar away as an additional source ofincome. Some organisations collect bottles as which clubsandare charitable sports people to theshop. Among them is nodoubtthat“There is drawing it some ofthecredit. reverse vending machine must take and Hansen growing, is believes the 1000’s customer base inGystadparken we doknow thatsweets. is Rema What way through theyare empties like monster machine that munches its Perhaps word has got outabout the are just growing and growing,” hesays. many these as30,000units. And figures On agood weekend we can collect as and cans pass through ourmachines. “On anormalday some 10,000bottles returned to thesupermarket. numbers ofbottles and cans being was notto be. Instead, 2019saw record expected things to flatten in2019. That in bottle return figures in2018he Following increase an explosive takes 100bottles time,”at a says Hansen. returned bottles skyrocketed. one This that thevolume with of in 2018.And “We invested inthenew Tomra R1 with empties. filled in amachine that accepts bags and sacks vending machines hehas invested also In addition to traditional two reverse place to return your bottles formiles. The answeris thatis the shop easiest his Jessheim near Oslo. supermarket inGystadparken in out more than once at 1000 Rema his Hansen has seen scenario this play bottles? empty Franchisee Flemming patiently to inline return their makes to up 30peopleWhat wait 45 year past The - 2 Part 46 Infinitum Annual Report 2019 collected. Some ofthemoney was used cansfrom and theempty bottles it 2019 itraised more than NOK8,000 placed fivebins initsgrounds, and in benefits the students. The school has sourceimportant ofincome that school ithas become anew and For Lambertseter upper secondary had collected. NOK 40,000from theempties they In inOslo 2019 schools raised almost the school’s account afew days later. cans andin bottles. arrives Themoney of empty full by Infinitumis when it placedis inside thebarrel and collected for three to five barrels. A plasticliner barrels.from old oil Most opt schools The school buys bins recycling made The wayis relatively it works simple: prom Recycling for pays school on whatever theywant,” Barre says. them make moneyand spend thefunds toschools collect cans and bottles. It lets idea was “The to make it easier for bottle sincerecycling 2016. working to get involved schools in theidea. Hecame with up has been and managed by Niklas Barre, also who The is operatedscheme by Infinitum ACTIVITIES FORACTIVITIES STUDENTS BOTTLE DEPOSITS FUND DEPOSITS BOTTLE or inthe binare now by collected being students atalmost Empty bottles thatEmpty bottles would previously enduponthe ground 100 Oslo schools.100 Oslo Last secondary upper Lambertseter year school collected more collected school than NOK 8,000for student activities thanksactivities to areturn schemefor schools. schools, the planschools, to is roll itoutin has been launched inanumber of Oslo Now that theschool return scheme nationwideGoing easy it is for everyone to foreveryone easy dotheirbit.” itis bespent onthestudents. how And will thewasteto sort and how the money including onFacebook. We how explain to promote“We try thescheme, and near toilets and seating groups. people are –by thethree entrances The bins recycling are placedwhere Almaas Vold says. that itcontributes to thecommunity,” tomore you recycle know when fun means something to us. It much is bottles empty and cans it actually “Now that we are collecting everyone’s Lambertseter student council. says Maria Almaas Vold, chair ofthe the shopby thestudents themselves,” some were while returnedthe bin, to would just there. lie Some ended in up “In thepast bottles empty andcans campaign. 2,500 ofthemoneyto thePink Ribbon prom. The students also gave NOK to reduce ticket fortheschool prices Photo: Katrine Lunke, Apeland spurs itonandspurs keeps track ofthecollec thatimportant there someone is who “For thereturn itis scheme to work, person to oversee thescheme. eachadvises school to nominate one free.and is thecollection Niklas Barre and labels. Other than that, thescheme fee fortherecycling bags, bins, strips To get started, theschool pays aone-off benefits to be had,” Barre says. easy thing to doand that there are only of those taking see part that such an itis that wants to participate. Ithinkmost expanding thescheme school to every “It has been so popular that we are now counties ofAkershus and Østfold. already intheformer and up running acrossschools thecountry. Infinitumis the benefit ofthe school,” he says. it and watching into themoneytrickle is just with Then acase itof getting on the headteacher to thestudent council. andtions money. It can be anyone from “The school return scheme lets us collect return school uscollect schemelets “The student council. Sheispictured here with the middle), chairof theLambertseter students,” saysMaria Almaas Vold (in the money the onthingsthatbenefit the rest of thecouncil andoneof the empty bottles and cans and spend andcansspend empty bottles COLLECTING FORSTUDENTS: school’s five recycling bins.

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47 year past The - 2 Part 48 Infinitum Annual Report 2019 to Heiato learn The world looks looks The world return intheir schemes homecountries travel over the world. Politicians and environmental Every Infinitumyear receives visitors from all to Norway to visit Infinitum’s plant inHeia. activists who want to introduce deposit home country.” information that Ican take back to my at Infinitum and believe this isuseful “I am inspired what by Ihave seen Photo: Katrine Lunke, Apeland Environmental activist Nuha Anfaresi plant. plant. Anfaresi after her tour ofthe Infinitum back to my homecountry,” said Nuha information that useful is Ican take I have seen at Infinitum and believe this end inthesea. up Iam inspired by what most oftheplastic bottles eventually site. Most oftheplastic resources and and most ofittakenlorries to thesame same The bin. wasteis collected bin by “Back inthe homewe throw everything Infinitum to Indonesia. from transfer recycling expertise project at and wants university to She is working onawaste disposal Norwegian deposit return scheme. from Indonesia to learn about the Anfaresi. She had travelled theway all young environmental Nuha activist In 2019Infinitum played host to the the sea” endsupin “Everything Poland, Ireland and Indonesia. Turkey, Portugal, Slovakia, France, In 2019 Infinitumfrom visitorssaw have Infinitum’s visited plant in Heia. tatives from more than 30countries In thepast couple ofyears represen- Portugal was launched. packaging in fordrinks pilot first DRS and stores. online In autumn 2019the organisation forretailers, wholesalers from APED, time this an umbrellavisit, Infinitum received another Portuguese years. two In within 2019 out aDRS Portugal’s politiciansvoted to roll visit in2018, after Shortly the first gian deposit return scheme inLisbon. about- has given theNorwe atalk also tum’s Finance Director Tor Guttulsrud to Infinitum. themostup visits Infini oneofthecountries thatis have clocked however.iticians and experts, Portugal delegationsMost ofthevisiting are pol Pilot project inPortugal - - Indonesia to Norwayto the about learn The young environmental Nuha activist Anfaresi travelled allthe way from

Norwegian DRS. Norwegian 49 year past The - 2 Part 50 Infinitum Annual Report 2019 CEO ofInfinitum. schemes,” Olav says Kjell Maldum, others set effective up deposit return we want to share what we know to help and plastic intheoceans,pollution we listen to thedebate about plastic Our system When well. really works our efficient deposit scheme.return Infinitum and to learnNorway about “It to inspiring is see that others look to economy package. theEU’sin connection with circular beenalso invited to speak inBrussels Innovation Norway. In thepast hehas the Norwegian Foreign and Ministry wereSome at ofthetalks thebehest of and Poland, amongst other places. conferences intheCzech Republic Olav at Maldum has given talks also Invisitors. thepast year CEO Kjell Infinitumis always happy to receive theSpreading word 4 19 11 22 24 all over the world Infinitum has received visitors from 4 8 9 6 3 5 7 2 1 5 6 India Belarus Hong Kong France England California, USA Bulgaria Belgium Australia 2 17 14 16 27 18 21 23 14 3 8 20 26 14 10 18 16 13 15 17 12 11 Poland The Netherlands Malta Latvia Croatia China Kazakhstan Ireland Indonesia 12 9 13 24 20 26 23 25 27 22 19 21 Hungary Turkey South Korea Spain Slovakia Scotland Serbia Rwanda Portugal 7 10 10 25

1 51 year past The - 2 Part 52 Infinitum Annual Report 2019 and to pickupeven more of the few andcans bottles chairman isto increase the return rates even further took over aschairmanin April 2019. Hisambitionas new recycling plant inHeia,” says Svein Sollie, who interesting projects underway. They includethe “Infinitum is well run, and there are plenty of BOTTLE RETURN RETURN BOTTLE RAMPING UP RAMPING the aim isto geteven better.” returning bottles empty and cans, champions when itcomes to “Although Norwegians are world Photo: Katrine Lunke, Apeland RATES RATES that go astray. Chairman ofInfinitum Svein Sollie

enter thesystem,” Svein says. Sollie more ofthebottles and cans that donot increase thereturn rates and up pick get even better. be working to will We bottles empty and cans,is theaim to champions itcomes when to returning “Although Norwegians are world in Norway. keyis to thegood deposit return system theactorsbetween all inthevalue chain He believes that good co-operation says.Sollie return bottles theirempty and cans,” an incredibly they job important when benefits the who consumers,are doing keen to at arrive asolution that also We dohave when we are adiscussion the retailers, producers and breweries. resolve issues inthebest interests of totime time, butwe are always able to course,Of there are from discussions common goal and good green solutions. whereby work we towards all a retailers, producers and breweries transparent co-operation between “Infinitum of has along history co-operation iskeyGood Infinitum.own sectors, and brewery the grocery which representatives from different of parts board in2015.Theboard comprises the role 2011.He until rejoined the the board in2007and remained in board formany years. He first joined Norge and has sat AS ontheInfinitum Director is Sollie ofTransport at ASKO Sollie says.Sollie in Heia comes new and green jobs,” the new advanced with recycling facility chairman, want Ialso toAs stress that reach theEUtarget forrecycled plastic. and change thefee structure, we can economy. If thepoliticians get onboard want to to doourbit create acircular action. Thenew plant shows that we “Infinitum and the sector have taken make asaboard member in 2019. Infinitum he helped and thedecision is proud bottles in2020. of Sollie first plantrecycling forPET drinks Test at begin Norway’s production will Pride inthe new plant 53 year past The - 2 Part 54 Infinitum Annual Report 2019 Løland concludes. scheme working asintended,” is Anders Thereis nodoubtthat thedeposit return have seen healthy aparticularly increase. in 2018are results. yielding drinks Energy “It good is to see that theincreased returns say thereturn rates are rising. returned in2019.The number crunchers 90 percent bottles and cans ofall were Agency. The figures show that around toreports theNorwegian Environment Centre Infinitum allows to submit solid The work ofthe ComputerNorwegian models,” Løland says. We information use this to our perfect bottles softChristmas drink are returned. unique barcode lets the ussee when which sale to a products return. come All with estimate how long ittakes from point of “Seasonal products have helped us –intheir work. softChristmas drink seasonal products –such asaspecial The researchers have been helped by us to estimate itfairlyaccurately. have created statistical that models allow and inhomes around thecountry, butwe and bottles there are on supermarket shelves “We cannot say how forcertain many cans equation notentirely is straightforward. return rates and can confirmthat the has been doing thenumbers onbottle ResearchAssistant Director Løland Anders 75researchers.is its and thecentre’s resource most important Technology. Today have we all computers, now resides intheMuseum ofScience and computer. The computer is called Nusse and was theowner ofNorway’s first electronic complex maths problems since 1952and to findout.The centre has been solving at theNorwegian Computing Centre Infinitum has asked the number crunchers How many ofthem might there be? in kitchen cupboards, attics and garages? cans andthe empty bottles sitting around onthesupermarketare still shelves and all But wait... what about theproducts that machines, and voila numbers going through thereverse vending breweries and compare the them with of cans and bottlesdispatched from the simple: count thenumber itlooks In theory , you have areturn rate. What proportion of andcansare bottles What proportion us to estimate itfairly accurately.” have created statistical models that allow and in homes around the country, but we and bottles there are on supermarket shelves “We cannot say for certain how many cans Infinitum has therefore up teamed with THE returned? The number isnot cut. clear Norway’s finest crunchers. number CRUNCHING Photo: Katrine Lunke, Apeland NUMBERS Norwegian Computer Centre Assistant ResearchAssistant Director, Anders Løland Anders

55 year past The - 2 Part 56 Infinitum Annual Report 2019 Facts and figures Part 3:

57 figures and Facts - 3 Part 58 Infinitum Annual Report 2019 store. space Empty that onlorries have from The thirdis transport the link transported.when they take aslittle up room aspossible It cans and bottles crushes so thatlink. The reverse vending machineis thenext around just to up. pick large driving with collection, lorries energy-intensive than other of forms go back to thestore.is much less This they them when their empties with linkThe first are who consumers, takes of thechain. link in every eco-thinking and efficiency and bottles. The key success tothis is good at collecting and recycling cans Norway. No quite is as other country The best they solution haveis in found areauthorities looking forsolutions. of theproblem, and and retail, industry packaging arequantities ofdrinks part attention around the world. Huge world’s oceans are attracting increasing Climate, recycling and plastic inthe over the world, itisbrilliant andremarkable. return system system isagiven. For specialists from all For usNorwegians, the return deposit The deposit The deposit friendly. highly resourceDRS efficient and eco- new bottles. makes This Infinitum’s plastic fromis thebottlessuitable for means,This forexample, that the all requirements may enter thesystem. bottlesInfinitum’s that satisfy technical the same high quality. Onlycans and a closed system, thematerials all are of Because thedeposit return scheme is selected recyclers. new lease by oneofInfinitum’s oflife plastic and aluminiumareall: given a of isthe most important link fifth The more. compressed is evenand everything plastic and aluminiumare separated, wholesaler to Infinitum’s facility,where from is transport the link The fourth purpose. this the wholesaler’s warehouse used is for deliveries to make orare returning to delivered goods and either have other for plastic andaluminium 4. and compression Sorting 5. Renewed of lease life 1.consumer The 2.Reverse vending

3. Transport

machines 59 figures and Facts - 3 Part 60 Infinitum Annual Report 2019 1995: Managing Director Jarle Grytli Managing Director were also present.Jarle Grytli Resirk’s new return and cans. schemefor bottles Then chairmanØyvind Winther and In 1999 the now Minister of Finance Jan Tore Sannerreturned the very first can to Norsk associations.through theirindustry asequal shareholdersand industry retailersNorsk founded with is Resirk 1996: Environment Agency. Authority, now theNorwegian by theNorwegian Pollution Control The deposit is return schemeapproved The deposit returnThe deposit story deposit returndeposit scheme. Jan Tore Sanner, the current Minister of wanted recyclable packaging disposable that crushed couldbe was inthe launched early 1900s. When inthe 1980s, retailers current return deposit system. forThe DRS reusable bottles Finance, returned the very firstbottle for inrecycling 1999. before the returned being itbecame start of the present In 2019 we are celebrating the 20th anniversary of the facility at inOslo. Alnabru facility Norskin theDRS. opens itsown Resirk The first bottlesrecyclable areregistered 2000: 3 May 1999. returnedis through the system on The systemis open The firstto all. can cans andis bottlessetup. for drinks Norsk Resirk’s depositreturn system 1999: collected through theDRS. bottlesand 77percentare drinks ofall for thecompany, 92percent cans ofall In just what thefifth is year ofoperation 2003: to-energy recoveryto-energy to count towards labelled bottles and cans used in waste- gives itsapprovalAgency forDRS- The ClimateNorwegian and Pollution 2009: to is down use bottles to theDRS. time in40 the first years. The decision products, bottles for launches drinks ofdairy and exporter distributor Norway’sTINE, largest producer, 2008: as CEO.Jarle Grytli OlavKjell Maldum takes over from 2007: Northto Norway. serve opens inBjerkvik A production facility 2006: on cans and 80percent onPET. in theenvironmental of93percent levy bottles collected, leading to a reduction cans and recyclable plasticboth drinks year an increase with inthenumber of Norsk has another Resirk successful 2004: around 8 percent forbottles. overall rate collection forcans and accounts foraround 4percent ofthe The share ofthesecontainers drink Infinitum’s collection rates as well. return scheme. to learn more about Infinitum’s deposit over from all theworld wantingvisitors generatingNorwegian DRS, of an influx Sky News broadcasts apiece onthe as producers. return systems and theirresponsibility mind and of deposit take a positive view Producers change worldwide their 2017: the DRS. bottles and cans can be in recycled inspired by theinfinite numbertimes of Infinitum. The name and logo are Norsk changes Resirk itsname to 2014: Northern Norway. toBjerkvik serve opens in A new production facility in Fetsund Southern Norway. to serve opens inHeiaA new production facility 2013: Centralto serve Norway. Heimdal, just outsideTrondheim, opens in A new production facility manufacturersdrinks follow suit. bottles to recyclable PET. Theother Cola from refillable Enterprises switch Mack Bryggerier, and Ringnes Coca packaging sold. rate has exceeded 95percent of removed because theverified return The environmental oncansis levy 2012: the DRS. Small are importers invited to join exceeded 95percent ofpackaging sold. removed because rate thecollection has The environmental is onbottles levy 2011: return system, Infinitum saw percent a90 rate collection bottles. both cans and for the previous year were havinganeffect. Intheanniversary year of thecurrent deposit In 2019, the thenClimate Minister Ola Elvestuen couldconcludethattheincreased deposits by 2029. 77 percent by 2025and 90percent for beverage bottles must be at least 30 percent by 2030.The collection rate 25 percent recycled plastic by 2025and PET bottles must be madefrom at least andboth collection material recycling. targets requirements and strict for economy and adopts ambitious is pushingThe EU towardscircular a time. inPETwine deposit bottles forthefirst alcoholic beverage retailer, launches Vinmonopolet, Norway’s state-owned percent ofcans collected. percent ofbottles and 87.3(98.9) with 88.6(95.1) figures,collection Infinitum achieves itshighest ever 2018: respectively. to NOK2.00and NOK3.00, deposit from NOK 1.00and NOK 2.50 Environment decides to increase the of ClimateThe Ministry and

circular economies forpackaging. element intheEU’s to create efforts becomes an increasingly important producer Extended responsibility Heia inFetsund begins. Construction oftherecycling plant in cans of90percent. a collection rate forbothbottles and deposit return scheme and achieves ofthe current20th anniversary Infinitum celebrates the 2019: from NOK 2.00 to NOK3.00. larger than increases 500mlalso The deposit onbottles and cans 2.00, thefirst increase since 1986. doubled from NOK1.00to NOK The deposit onbottles andis cans 61 figures and Facts - 3 Part 62 Infinitum Annual Report 2019 BS (Ringnes AS) Board member Sven Serck-Hansen DMF (Asko NorgeDMF (Asko AS) Director Svein Sollie Board ofBoard Directors Deputy board members members board 2019: Deputy CNH (Coop Norge Handel AS) Board member Tore Nygaardsmoen BS (Coca-Cola European Partners Norge AS) chairmanDeputy Stein Rømmerud Torgeir Løftingsmo BS (Aass Bryggerier AS) BS Bryggerier (Aass Jens Olav Flekke Thomas Weihe Christian Aass Siv Grønning BS (Ringnes AS) CNH (CNH) DMF (DMF) DLF (DLF) DLS (DLF)DLS Board member Helge Hasselgård DMF (Rema 1000 Distribusjon AS) DMF (Rema 1000Distribusjon Board member GraserBenno Infinitum’s owners 35.0% 33.5% 15.0% 7.5% 7.5% 1.5%

Daglivarehandelens Miljøforum

Bryggeri- og DrikkevareforeningensBryggeri- COOP Norge AS NHO Mat &Drikke Daglivarehandelens Servicekontor Virke Kioskog Bensin Servicekontor AS Servicekontor 63 figures and Facts - 3 Part 64 Infinitum Annual Report 2019 598,643,369 cans returned* of allcanssold 89.5% Statisticsfor 2019 *Collection figures*Collection for reverse vending machines tonnes of plastic were returned and tonnes of aluminium were returned recycled byrecycled Veoliaand Wellman and recycled by Norsk Hydro 1,155,213,872 20,219 total returns 9,025 556,570,503 plastic returned bottles of allcanssold 89.4%

Financial statements ** Also represents uncertainties inthe analysis * Materials recycling From plant central sorting reversemachines vending Total returned through Added (sales+ value chain) Unknown allocations incineration ash Incineration waste inbottom Value chain Total recycled Total sales Total recycled from waste Total not returned Waste-to-energy source From at materials sorted From slagsorting Foreign items Total Supply chain PROFIT FINANCIAL ITEMS AFTER Deposit returnDeposit revenues EPR revenues Net operating revenues Other operating revenues Sale of materials collected Deposit returnDeposit expenditure Handling fees Transport costs Other production costs Other production Admin, marketing and depreciation Profit from operating activities Total operating costs Operating profit Net financialitems Operating revenues andcosts InfinitumAS -Income statement (figures inNOK 1,000) 598,643,369 659,063,580 670,013,913 684,093,737 71,370,544 71,370,544 No. of cans 670,013,913 60,420,211 40,832,520 -14,079,824 36,729,975 13,610,840 9,664,485 -4,544,613 4,595,052 5,328,154 5,328,154 1,884,106 Key figures of cans Tonnes 8,324 9,297 9,297 9,478 9,159 835 835 566 973 -180 189 134 -76 26 26 74 74 61 61 98.5 % 10.5 % 89.5% -0.8 % added 9.0 % 0.3 % 0.3 100% 0.7 % 0.7 2.0 % 100% 1.4 % 6.1 % 0.8% % of of % 3,201,594 3,132,842 2,934,976 2,682,941 - - 249,241 180,164 126,091 68,752 64,704 40,759 45,695 74,569 556,570,503 629,893,969 629,893,969 601,260,774 4,048 9,409 629,893,969 619,262,956 73,323,466 44,690,271 44,690,271 5,361 2019 42,228,252 No. of PET 21,097,078 5,854,506 10,631,013 1,329,523 1,132,496 7,536,117 - - 22,728 20,316 Tonnes 22,323 22,728 21,742 21,742 of PET of 1,426 2,412 1,343 405 750 236 44 39 39 - - 2,464,797 2,543,982 2,206,991 2,031,246 243,089 182,503 market 114,929 118,075 18,745 16,759 62,426 79,185 75,533 36,413 95.7 % added added to the 89.4% 10.6% 6.3 % 6.3 1,986 0.0 % 100% 2018 0.2 % 0.2 0.2 % 0.2 5.9 % 5.9 100% 1.0 % 3.3% 0% 0% % -

** * * * 65 figures and Facts - 3 Part 66 Infinitum Annual Report 2019 TOTAL EQUITY AND LIABILITIES Total liabilities Total current liabilities TOTAL ASSETS Total current assets andinhand,Cash atbank etc. Provision for liability deposit Other current liabilities governmentUnpaid charges taxes and special Trade payables Current liabilities Liabilities Total equity Total retained earnings Other capital Retained earnings Total capital paid-in Total receivables Other receivables Trade receivables Receivables Current assets Total non-current assets Financial non-current assets Net planassets Financial non-current assets 7,500) Share capital (200 shares indenominationsof NOK Contributed equity Equity Plant andequipment Plant andmachinery, equipment, fixtures, etc. Land, buildings andother real property Plant andequipment Non-current assets Equity andassets Assets Balance sheet (figuresBalance inNOK 1,000) 606,908 768,326 768,326 714,998 714,998 309,326 278,568 160,882 161,418 297,582 557,742 145,951 53,328 45,740 115,142 51,828 51,828 19,014 8,330 2,975 1,500 1,500 2019 2019 536 536 546,446 603,034 603,034 646,952 646,952 100,506 454,742 283,370 263,076 261,797 43,918 139,178 99,929 44,108 42,418 42,418 55,821 21,573 2,839 6,275 1,500

2018 2018 1500

577 577 67 figures and Facts - 3 Part 68 Infinitum Annual Report 2019