MARTELL® REDEFINES THE STANDARDS WITH THE UNVEILING OF MARTELL BLUE SWIFT™

Evoking the Spirit of Curiosity, Martell Blue Swift, Offers an Unsuspected Tasting Experience with the First Martell VSOP Finished in Kentucky Bourbon Casks

ew York, NY (September 16, a product born out of the power of curio- BE CURIOUS RESPONSIBLY. MARTELL®BLUE SWIFT™ 2016) –Martell, the oldest sity, and we look to celebrate those who Eau de Vie de Vin, of the great cognac houses, embody and share our curious spirit with V.S.O.P. Finished In Kentucky reveals Martell Blue Swift, an the release of our latest innovation.” Bourbon Casks. 40% Alc./Vol. (80 Proof). ©2016 Imported by NEau de Vie de Vin made of 100% Cognac Finishing Martell Cognac VSOP in Ken- Martell & Co., Purchase, NY VSOP finished in Kentucky Bourbon tucky Bourbon casks, Martell Blue Swift is casks. This newest product innovation unlike any other spirit on the market. Mar- was inspired by Martell’s rich and storied tell’s signature cognac distillation process history with America. By 1783, Martell allows for the absorption of rich aromatic was the first to ship its cognac barrels from tones from the bourbon casks, adding to France to the United States. More than the richness of the finished product. The 230 years later, Martell is following suit, as delicate notes of candied fruit and plum, this unique Eau de Vie de Vin celebrates found in Martell VSOP, are comple- the House’s historical ties to the U.S., with mented by the subtle sweetness of vanilla a product inspired by what might happen and toasted oak from the bourbon casks when cognac meets bourbon. from Kentucky. The result is a supremely unique spirit that is exceptionally smooth Martell has set the standard for quality and with a rounded taste and distinct character excellence for over 300 years and perfected that can be enjoyed neat, on the rocks or its approach to produce superior quality in classic cocktails. . The creation and production of The Martell Blue Swift bottle pays ho- Martell Blue Swift Eau de Vie de Vin is at- mage to Martell’s iconic swift emblem, a tributed to Martell’s ongoing belief in the bird with the unique and rare ability to fly power of curiosity. More than a cognac, for exceptionally long distances, crossing Martell Blue Swift follows the curious spi- over the Atlantic Ocean twice a year. The rit of founder Jean Martell, as he has pro- bottle takes on the shape of both cognac duced one of the most well respected and and bourbon casks and the elaborate “cut- established cognac brands in the world. glass” detail on its base evoking classic “The House of Martell has always proudly crystal decanters. launched disruptive products, reinventing Martell Blue Swift will be exclusively the standards through new blends, new de- available in select U.S. markets including signs and even new territories,” said Brian Atlanta, Baltimore, Chicago, Detroit, Smith, Brand Director, Marketing, Martell, Houston and Washington D.C. this Octo- Pernod USA. “Martell Blue Swift is ber with a suggested retail price of $49.99.

About USA® Pernod Ricard USA is the premium spirits and company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs a workforce of nearly 19,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI). The company’s leading spirits and include such prestigious brands as Absolut® , ® Scotch , The Glenlivet® Single Malt , Jameson® , ®, Kahlúa® Liqueur, Beefeater® , Plymouth™ Gin, ’s Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ ; such superior wines as Jacob’s Creek®, Kenwood® Vineyards and ®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.

For additional information please visit: http://www.martell.com/en-us/