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Laybook: Going Through the Basics

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Laybook: Going Through the Basics PIAYINCI FIELY= laybook: Going Through the Basics 1H= MOST TRUSTED NAME IN RADIO SINCE LNG BEFORE THE NFC VET THE AFC ISSUE 2225 SEPTEMBER 25 1998 . Fourteen Top 10 Hits Six Grammy Awards PHIL COLLINS TRUE COLORS PRODUCED BY BABYFACE the new single from the appropriatelyII entitled new album ra: 1/0-91ije ir4 www.atlantic-records.com THE ATLANTIC GROUP ©1998 Atlantic Recording Corp. A Time Warner Company erj-Cr:Mk) FIFiSTF'tFiSON NEWSBRIEFS AS TOLD TO ELIOT TIEGEL Redefining Success Gary LeMel The Tao teaches that without commitment and encour- Film LPs: Hard to Assemble agement of people-not just at the top but throughout But Loaded With Sales Lure can succeed. The power of an organization-no system "For years, soundtrack albums were sort of the any idea is expressed only through people. Quincy bastard child. In the last couple ofyears they've McCoy reviews Real Power: Business Lessons From the become a business." So says Gary LeMel, Tao Te Ching. President of Music for Warner Bros. for the past 12 years. LeMel, responsible for all music in WB films, also heads Warner Sunspot Records, the soundtrack imprint, and maintains a separate career as a singer. His next LP a tribute to Top 40's Z Drill Bobby Darin, is in production for Atlantic. It's late in the game, the point spread is tight, the play is Song -driven soundtracks Sleepless in Seattle did this left in the game. have become more impor- film, so you're going to third and four with just two minutes tant than composer -written offer a lot of money for What's your winning 4th quarter strategy...and what plays scores. Soundtrack albums the soundtrack. are you going to send in to your team? Top 40 program- are popular with the public We released three sin- because kids don't have a gles by contemporary mers answer the tough questions. lot of artist loyalty any- artists from the Elektra more. They're more into songs. They're following Europe, which for a long time has had compilation soundtracks. Titanic is the Get Up, San great exception which will On the eve of a major release of previously unheard Bob happen on occasion. Marley material, Vinnie Esparza examines the legacy of the The major problem in putting together a sound- late, great reggae singer. "I think Bob's universal appeal track featuring different comes from his incredible gift of poetry combined with artists from different labels is that the deals are diffi- soundtrack CD of Why Do one of the great melodic gifts of the century," explains cult and time-consuming. Fools Fall in Love, includ- Roger Steffans, a world-renowned Marley archivist. It's a little better than it ing "I Want You Back" by used to be because every- Missy "Misdemeanor" El- body now is in the busi- liott and Melanie B; "No 01998 GAVIN ness, so everyone is sort Fool No More," by En Miller Freeman of trading artists. Obtain- Vogue, and "Get on the in A News & Media company united Contents ing all the clearances is Bus" by Destiny's Child. one of the reasons we're We've had airplay on News CHART: RAP 46 Chancellor Realigns Mgt. Team 5 jamming at the end much Urban A/C, A/C, and Top FCC to Retool Affirmative Action 5 New Rock Zone harder than we should be. 40 Rhythmic stations. Freq-ing Out on the Internet 48 Dickens Exits WB 7 You can't put the band in A second companion Bob Marley: Rare Material 50 the studio until all the album on Rhino has all CHARTS: ALTERNATIVE 51 RadloOLarge the The Top 40 Playbook 14 A3 52 deals are done. the Frankie Lyman and COLLEGE 58 Fees for soundtrack Teenagers' cuts and other New Mainstream ACTIVE ROCK 59 rights have gone up 100 oldies songs by different Online Music: The Players 18 percent over the past cou- artists. We released two The Wise Leader 22 Nashville Finding and Keeping On -Air Talent 60 ple of years because of all different song albums Spotlight: Top 40 Gearing Up for In the Pines 61 the record companies from the film because the The 2 -Minute Drill 24 CHARTS: COUNTRY 62 competing for the scores. oldies sound would be 64 4th Quarter Releases 32 AMERICANAS We're talking six figures or hard to fit into pop radio. 34 CHARTS: TOP 40 more, depending on the Having contemporary RHYTHM -CROSSOVER 38 Jazz & Smooth a chance HOT A/C 39 There Goes the Neighborhood 66 film. We just finished artists gives us A/C 40 CHARTS: JAZZ 67 director Nora Ephron's for hit singles and videos. 68 URBAN 43 SMOOTH JAZZ film, You've Got Mail, with We've never had two film Hanks and Meg Ryan. albums where one didn't Parting Shots 70 Tom From the Streets people who did involve the score. Rappers Add to New Sweat Album 44 ShowBiz 70 The same September 25, 1998 GAVIN 3 Music from the motion picture City of Angels Five million albums sold worldwide Also available on Sarah's multi -platinum Arista album, Surfacing urcy yr Hrryers on Rome vireo - September 15th Nettwerk Management Recorded, Mixed and Produced by Pierre Marchand Sarah McLachlan appears courtesy of Nettwerk/ Arista Records Inc. www.repriser.com 01998 Reprise Records 'Motion Picture Artwork, TM & Copyright ©1998 Warner Bros. Productions Limited, Monarchy Enterprises BV and Regency Entertainment (LISA) Inc. FIRSTWUHDS GAVINNEWS Try this one on for size: at next month's NAB Radio Show in Seattle, Jacor Chairman Sam Zell delivers Chancellor "Enhances" Management Structure; "Every element the keynote address, with that's scheduled in all (or most) of the indus- New Team Includes Fullam, Toulas, Warfield try's big -wigs and analysts this fourth quarter hanging somewhere near was brainstormed the front row. The bomb- Chancellor Radio Group who is responsible for Los listeners and advertisers shell: Zell announces President Jimmy de Castro Angeles, San Francisco, with innovative program- back in May, fine- CBS/Infinity's purchase of has announced that the Boston, Denver, Riverside, ming across its station Jacor Communications. company has promoted Phoenix, and San Diego; portfolio. Our management tuned throughout John Fullam to the posi- George Toulas, who han- approach has served the the summer, and The flashback: last year tion of Senior Vice dles Dallas, Houston, company well during its CBS President Mel President, Regional Orlando, Minneapolis, rapid) growth, leading to now executed..." Karmazin made the similar- Operations as part of a Pittsburgh, Sacramento, double-digit revenue Rick Cummings ly explosive announcement plan to "enhance" its and Cincinnati; and Charles gains and a sustained that CBS was snatching regional management Warfield, handling nationwide 12+ ratings -see page 26 American Radio Systems structure. Chicago, Philadelphia, improvement." out of Jacor's hands; a sim- Fullam will be responsi- Atlanta, Miami, and ilar performance this year for overseeing station Cleveland. ble would provide high drama operations in New York, Commenting on the Arbitron Buys Stake in and appeal to the showman Long Island, Detroit, and change, de Castro said, "As in Karmazin. History Washington, D.C. He joins the nation's largest radio repeats itself. three Regional Vice broadcaster, Chancellor is Northstar Interactive Presidents: John Madison, committed to providing its Any deal between CBS Arbitron NewMedia is ex- Interactive's capabilities will and Jacor wouldn't have panding its Internet services become a companion to Ar- been possible (at least, not area presence by acquiring a bitron's Pathfinder compre- probable) without CBS spin- Kennard Mulling majority stake in Northstar hensive study of consumer ning its radio properties Interactive, an Internet media behavior and new out as a separate Infinity research firm offering a media preferences." New FCC EEO Polie range of Web site evaluation Northstar Interactive's pro- entity. The CBS TV net- work, combined with lack- FCC Chairman William programming and vie services. ducts and services include luster earnings, were pre- Kennard indicated this points." Northstar Interactive con- Site Test, providing a com- Karmazin from week that he is examining Kennard and other pro ducts qualitative and quanti- prehensive Web site diag- venting ways to resurrect the ponents of the FCC's EEO tative research initiatives for nostic evaluation focusing going after one last golden Commission's policy on program, which the Co new media companies, mar- on branding, features, func- goose; now he has the war affirmative action, despite of Appeals declared ket research firms, and the tionality, and content, Site chest to deal directly with an appellate court ruling like a "soft quota" syste communications industry. Its Score', a survey-based Web the last remaining player clients in site service, last April that struck down include companies evaluation and that can boost him back the fields of radio research, AdEffectsTM', which examines the 30-year old program. into the top slot. telecommunications, pub- the effectiveness of adver- Last week a D.C. Circuit Good for radio? Maybe. to lishing, film, television, ad- tisements on a Web site, and Court elected not grant But with bigger and bigger the FCC another hearing on vertising, marketing, Web AdScore", a survey-based spot loads, the dilution of the constitutionality of its site development, and re- advertising evaluation service. personality, and an overall EEO policy. search fields, including Net- lowering of radio's talent "I intend to present a scape, Sony, NBC, and proposal that will address Motorola. Arbitron Mails bar, is radio in danger of the court's concerns and "Northstar Interactive's losing its loyal following? ensure a level playing field impressive client list, along Name Previews As persons -using -radio lev- so that all Americans have with its qualitative and sur- Arbitron has begun mailing els continue to decline, and the opportunity to partici- say it has led to high vey-based studies will help its Fall 1998 Station Name with hand-held, "palm NewMe- pate in broadcasting," employment levels amo to grow Arbitron Preview to radio stations pilot" -type, push-button dia's presence in the In- week.
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