2020 Media Kit

1WN - 2020 NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION

50 YEARS AS AMERICA’S LGBTQ NEWS SOURCE

OCTOBER 1969 The Blade fi rst published as a monthly newsletter. JUNE 1972 Blade publishes fi rst multi-page edition.

JULY 1974 Blade printed in newsprint for fi rst time.

1979 Blade changes publication from monthly to bi-weekly.

JANUARY 1983 OCTOBER 1980 Washington Blade Name changed to publishes weekly. The Washington Blade.

OCTOBER 2008 SEPTEMBER 1995 John McCain becomes fi rst Online edition of Republican presidential Washington Blade launched. nominee to do interview with LGBT publication.

APRIL 2010 OCTOBER 2019 Washington Blade purchased by Washington Blade Brown, Naff, Pitts Omnimedia. 2013 celebrated 50th Anniversary. Washington Blade admitted to White House pool rotation (First LGBT publication ever). 202.747.2077 CREATIVE DESIGN/PRODUCTION AZERCREATIVE.COM

2WN - 2020 NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION

50 YEARS AS AMERICA’S LGBTQ NEWS SOURCE Readership

202.747.2077 CREATIVE DESIGN/PRODUCTION AZERCREATIVE.COM

4WN - 2020 NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION

50 YEARS AS AMERICA’S LGBTQ NEWS SOURCE Community Snapshot

gender

education

status

• 10% of DC residents identify as , gay, bisexual or – highest percentage in the country. • Gay consumers are 3.4 times more likely to have a household income over $250,000. • 89% of gay men & are highly likely to seek out brands that advertise uniquely to them. • 55% of gay consumers prefer to buy from the “top-of-the-line.”

CREATIVE DESIGN/PRODUCTION 202.747.2077 Data from 2019 Community Market Survey AZERCREATIVE.COM

5WN - 2020 NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION

50 YEARS AS AMERICA’S LGBTQ NEWS SOURCE

Purchasing Power

TRAVEL Short Vacation 68%(1-3 Nights) Long Vacation 60%(4+ Nights)

DINING of Blade readers eat 87%dinner out at least once during the week.

of Blade readers spend at 55%least $100 a week on meals and drinks at restaurants and bars.

of Blade readers 65%eat dinner out 2-5 times a week.

CREATIVE DESIGN/PRODUCTION 202.747.2077 Data from 2019 Community Market Survey AZERCREATIVE.COM

6WN - 2020 NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION

50 YEARS AS AMERICA’S LGBTQ NEWS SOURCE

BLADE READERS HAVE MADE THESE PURCHASES In The Past 12 Months

CREATIVE DESIGN/PRODUCTION 202.747.2077 Data from 2019 Community Market Survey AZERCREATIVE.COM

7WN - 2020 NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION

50 YEARS AS AMERICA’S LGBTQ NEWS SOURCE Real Estate

Plan on buying a single family home

Plan on buying a vacation home

Plan on spending between $250,000 - $1,000,000

CREATIVE DESIGN/PRODUCTION 202.747.2077 Data from 2019 Community Market Survey AZERCREATIVE.COM

8WN - 2020 NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION

CELEBRATING 50 YEARS AS AMERICA’S LGBTQ NEWS SOURCE 2020 Editorial Calendar JANUARY FEBRUARY march APRIL

03 Year in Review 07 Valentine’s Day Gift Guide 06 Super Tuesday Wrapup 03 Wedding Guide & Dining Guide 10 New Year, New You 13 Spring Arts Preview 10 Spring Real Estate 14 D.C.’s Most Eligible 17 Singles issue and party/ 20 Gay Families/Summer 17 Cannabis Issue President’s Day Sales Camp planning 24 24 Home & Garden 21 27 40 Under 40 Queer 31 Democratic Primary Women of Washington Preview Issue 28

MAY JUNE JULY august

01 05 Pride Preview Issue 03 Independence Day Sales 07

08 Mother’s Day 12 D.C. Pride Issue 10 Summer in the City Issue 14 Back to School

15 Rehoboth Summer Preview 13 Pride on the Pier Party 17 Democratic National 21 Issue & Kickoff Party & Parade Viewing Party Convention Special Issue 28 Republican National 22 Black Pride Issue 19 Pride Wrap-Up 24 8th Annual Sports Issue Convention Special Issue (Summer Olympics start on this date) 29 26 31 Fall Travel Planning Issue

september october november december

04 Labor Day Sales & 02 Gay Families Issue 06 Presidential Election 04 Holiday Gift Guide II Rehoboth Summer Farewell Wrap and Review/ 09 Nat’l Day/ Veteran’s Day Sales 11 Holiday Gift Guide III 11 Fall Arts Preview Columbia Day Sales 13 18 Holiday Gift Guide IV 16 18 22 Best Of Gay D.C. Party 20 Holiday Entertainment 25 Christmas Worship 25 Fall Real Estate Preview 23 Best Of Gay D.C. Issue 27 Holiday Gift Guide I 30 Election Preview/ Halloween coverage 202.747.2077 CREATIVE DESIGN/PRODUCTION AZERCREATIVE.COM

CALENDAR IS SUBJECT TO CHANGE.

9WN - 2020 NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION

50 YEARS AS AMERICA’S LGBTQ NEWS SOURCE Contact Us PUBLISHER LYNNE J. BROWN, EXT. 8075 [email protected] SENIOR ACCOUNT EXECUTIVES BRIAN PITTS, EXT. 8089 [email protected]

JOE HICKLING, EXT. 8094 [email protected] MARKETING & EVENTS STEPHEN RUTGERS, EXT. 8077 [email protected] CLASSIFIED ADVERTISING/ ADMINISTRATION PHILLIP G. ROCKSTROH, EXT. 8092 [email protected]

202.747.2077 CREATIVE DESIGN/PRODUCTION AZERCREATIVE.COM

20WN - 2020