Creating a ‘Forward Framework’ for Bungay Chris Wade, Director aka @man about towns Creating a ‘Forward Framework’
Forward Framework • key stakeholders • getting organised • action planning • delivery & funds Help & guidance
https://people-places.net/creating-a-forward-framework-for- town-centre-revitalisation/ Looking after the ‘heart’ of our town East Suffolk Council working with the People & Places Partnership and in association with Bungay Town Council and the Bungay Events and Business Association
New national resources
https://people-places.net/revitalising-town-centres-handbook-launched/ Testing time for towns
https://people-places.net/testing-times-for-our-town-centres/ Understanding town trends
Gathering Creating Turning evidence partnerships around towns • survey • engaging • planning • analysis • organising • delivery • influence Gathering & sharing evidence
Baseline survey • Stakeholder engagement • 12 key performance indicators (KPIs) • Town centre metrics • Business confidence • 67 businesses (61%) • Users (84 on-street & 144 on-line) • Digital development • Detailed & summary reports • East Suffolk comparisons
https://eastsuffolkmeansbusiness.co.uk/town-centre-support/ Maintaining town turnover
Projected change in turnover next 12 months 50%
40%
30%
20%
10%
0% Increase Stay the same Decrease National East Suffolk Bungay Businesses’ likes
Appearance Local customers Tourist customers Cafes/pubs/restaurants Location Events/activities Prosperity Marketing
0% 20% 40% 60% 80% 100% Bungay National Businesses’ priorities
35% 30% 25% 20% 15% 10% 5% 0% Understanding customers
Main Purpose of Visit Duration of Visit
Other Other
Leisure All day
Access services 4-6 hours
Comparison shopping 2-4 hours
Convenience 1-2 hours shopping
Work <1 hour
0% 20% 40% 60% 0% 10% 20% 30% 40% 50% 60% Bungay East Suffolk National Bungay East Suffolk National Customer perceptions Customers’ likes
Ease of walking
Customer service
Convenience
Independent shops
Health services
Cafes/ restaurants
Safety
Cleanliness
0% 20% 40% 60% 80% 100% Bungay National Customers’ priorities
30%
25%
20%
15%
10%
5%
0% A place to park
Bungay parking spaces
Total (quiet day)
Total (busy day)
On-street (quiet day)
On-street (busy day)
Car park (quiet day)
Car park (busy day)
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Bungay National Developing digital (businesses)
Customer data
On-line sales
Social media
Business website
Wi-Fi coverage
Mobile Network
Fast broadband
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1 (low importance) 2 3 4 5 (high importance) Customers’ changing experience
60%
50%
40%
30%
20%
10%
0% Improved Worsened Aldeburgh Beccles Bungay Framlingham
Halesworth Leiston Saxmundham Southwold
Wickham Market Woodbridge East Suffolk averages Creating partnerships
Gathering Creating Turning evidence partnerships around towns • survey • engaging • planning • analysis • organising • delivery • influence Creating a ‘Forward Framework’
https://people-places.net/creating-a-forward-framework-for- town-centre-revitalisation/ Building a ‘town team’
From evidence to involvement ➢ Raise awareness of survey ➢ Organise any volunteers ➢ Publish findings ➢ Arrange stakeholder events ➢ Create working groups ➢ Develop projects to meet needs ➢ Produce action plan ➢ Establish team/partnership
https://www.local.gov.uk/topics/economic-growth/revitalising- town-centres-toolkit-councils Getting organised
‘how’ to get organised & deliver: folk, form, finances & forward framework
https://www.local.gov.uk/topics/economic-growth/revitalising- town-centres-toolkit-councils/form-governance-and-influence Businesses’ positive perceptions (partnership & promotion)
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Events/activities Marketing/promotions Local partnerships
Aldeburgh Beccles Bungay Fram. Halesworth Leiston Saxmundham Southwold Wickham Market Woodbridge East Suffolk Averages Creating a local town ‘partnership’ Turning around towns
Gathering Creating Turning evidence partnerships around towns • survey • engaging • planning • analysis • organising • delivery • influence From understanding to action: Southwold’s Forward Framework
https://people-places.net/developing-an- evidence-base-in-southwold/ Getting around town
Parking, travel & access: Is an integrated and customer- focused parking, travel, and access strategy in place? Responding to mixed messages about parking & traffic ✓ Businesses & customers have positive perceptions about (70% & 60% ) and traffic (54% & 42%). ✓ Data indicates Bungay is a difficult place to find a parking space with only 9% of spaces available on a busy day ✓ Improving parking through increased provision & improved management is a top priority for businesses & customers ✓ Traffic also ranked highly amongst customers’ priorities ➢ Next steps >>>>> outcomes >>>>> measures of success Boosting the brand
Place branding & marketing: Is there a clear understanding of the town brand with creative, collective marketing campaign? Buildthe town on track centre? record & progress to boost Bungay ‘brand’ ✓ 43% of on-street & 58% of online customers said their experience of Bungay town centre had worsened recently ✓ A ‘sentiments’ word cloud for Bungay paints a mixed picture ✓ Population data indicates 42% of the population is under 40 ✓ 90% of businesses value local & tourist customers ✓ A high proportion are positive about existing events (87%), marketing (79%) and local partnerships (74%) ➢ Next steps >>>>> outcomes >>>>> measures of success East Suffolk inspiration
https://people-places.net/talk-of-the-towns-in-east-suffolk/ Agreeing an action plan ✓ FOUNDATION; evidence & objectives FUNCTION Reviewing ✓ parking, travel & access ✓ planning & property ✓ streetscape & public realm your ✓ business support ✓ place marketing & branding ✓ digital technology & data town’s ✓ FORM; governance & influence FOLK ✓ community engagement & checklist coordination ✓ roles & capacity ✓ FUNDING; finances & investment ✓ FORWARD PLANNING; strategy & plans
https://www.local.gov.uk/topics/economic-growth/revitalising-town- centres-toolkit-councils/town-centre-checklist-self Creating Bungay’s A partnership ‘Forward Framework’ in progress
Forward Framework • key stakeholders • getting organised • action planning • delivery & funds Help & guidance
https://people-places.net/creating-a-forward-framework-for- town-centre-revitalisation/