Creating a ‘Forward Framework’ for Bungay Chris Wade, Director aka @man about towns Creating a ‘Forward Framework’

Forward Framework • key stakeholders • getting organised • action planning • delivery & funds Help & guidance

https://people-places.net/creating-a-forward-framework-for- town-centre-revitalisation/ Looking after the ‘heart’ of our town East Council working with the People & Places Partnership and in association with Bungay Town Council and the Bungay Events and Business Association

New national resources

https://people-places.net/revitalising-town-centres-handbook-launched/ Testing time for towns

https://people-places.net/testing-times-for-our-town-centres/ Understanding town trends

Gathering Creating Turning evidence partnerships around towns • survey • engaging • planning • analysis • organising • delivery • influence Gathering & sharing evidence

Baseline survey • Stakeholder engagement • 12 key performance indicators (KPIs) • Town centre metrics • Business confidence • 67 businesses (61%) • Users (84 on-street & 144 on-line) • Digital development • Detailed & summary reports • comparisons

https://eastsuffolkmeansbusiness.co.uk/town-centre-support/ Maintaining town turnover

Projected change in turnover next 12 months 50%

40%

30%

20%

10%

0% Increase Stay the same Decrease National East Suffolk Bungay Businesses’ likes

Appearance Local customers Tourist customers Cafes/pubs/restaurants Location Events/activities Prosperity Marketing

0% 20% 40% 60% 80% 100% Bungay National Businesses’ priorities

35% 30% 25% 20% 15% 10% 5% 0% Understanding customers

Main Purpose of Visit Duration of Visit

Other Other

Leisure All day

Access services 4-6 hours

Comparison shopping 2-4 hours

Convenience 1-2 hours shopping

Work <1 hour

0% 20% 40% 60% 0% 10% 20% 30% 40% 50% 60% Bungay East Suffolk National Bungay East Suffolk National Customer perceptions Customers’ likes

Ease of walking

Customer service

Convenience

Independent shops

Health services

Cafes/ restaurants

Safety

Cleanliness

0% 20% 40% 60% 80% 100% Bungay National Customers’ priorities

30%

25%

20%

15%

10%

5%

0% A place to park

Bungay parking spaces

Total (quiet day)

Total (busy day)

On-street (quiet day)

On-street (busy day)

Car park (quiet day)

Car park (busy day)

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Bungay National Developing digital (businesses)

Customer data

On-line sales

Social media

Business website

Wi-Fi coverage

Mobile Network

Fast broadband

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1 (low importance) 2 3 4 5 (high importance) Customers’ changing experience

60%

50%

40%

30%

20%

10%

0% Improved Worsened Bungay

Halesworth

Wickham Market Woodbridge East Suffolk averages Creating partnerships

Gathering Creating Turning evidence partnerships around towns • survey • engaging • planning • analysis • organising • delivery • influence Creating a ‘Forward Framework’

https://people-places.net/creating-a-forward-framework-for- town-centre-revitalisation/ Building a ‘town team’

From evidence to involvement ➢ Raise awareness of survey ➢ Organise any volunteers ➢ Publish findings ➢ Arrange stakeholder events ➢ Create working groups ➢ Develop projects to meet needs ➢ Produce action plan ➢ Establish team/partnership

https://www.local.gov.uk/topics/economic-growth/revitalising- town-centres-toolkit-councils Getting organised

‘how’ to get organised & deliver: folk, form, finances & forward framework

https://www.local.gov.uk/topics/economic-growth/revitalising- town-centres-toolkit-councils/form-governance-and-influence Businesses’ positive perceptions (partnership & promotion)

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Events/activities Marketing/promotions Local partnerships

Aldeburgh Beccles Bungay Fram. Leiston Saxmundham Southwold Woodbridge East Suffolk Averages Creating a local town ‘partnership’ Turning around towns

Gathering Creating Turning evidence partnerships around towns • survey • engaging • planning • analysis • organising • delivery • influence From understanding to action: Southwold’s Forward Framework

https://people-places.net/developing-an- evidence-base-in-southwold/ Getting around town

Parking, travel & access: Is an integrated and customer- focused parking, travel, and access strategy in place? Responding to mixed messages about parking & traffic ✓ Businesses & customers have positive perceptions about (70% & 60% ) and traffic (54% & 42%). ✓ Data indicates Bungay is a difficult place to find a parking space with only 9% of spaces available on a busy day ✓ Improving parking through increased provision & improved management is a top priority for businesses & customers ✓ Traffic also ranked highly amongst customers’ priorities ➢ Next steps >>>>> outcomes >>>>> measures of success Boosting the brand

Place branding & marketing: Is there a clear understanding of the town brand with creative, collective marketing campaign? Buildthe town on track centre? record & progress to boost Bungay ‘brand’ ✓ 43% of on-street & 58% of online customers said their experience of Bungay town centre had worsened recently ✓ A ‘sentiments’ word cloud for Bungay paints a mixed picture ✓ Population data indicates 42% of the population is under 40 ✓ 90% of businesses value local & tourist customers ✓ A high proportion are positive about existing events (87%), marketing (79%) and local partnerships (74%) ➢ Next steps >>>>> outcomes >>>>> measures of success East Suffolk inspiration

https://people-places.net/talk-of-the-towns-in-east-suffolk/ Agreeing an action plan ✓ FOUNDATION; evidence & objectives FUNCTION Reviewing ✓ parking, travel & access ✓ planning & property ✓ streetscape & public realm your ✓ business support ✓ place marketing & branding ✓ digital technology & data town’s ✓ FORM; governance & influence FOLK ✓ community engagement & checklist coordination ✓ roles & capacity ✓ FUNDING; finances & investment ✓ FORWARD PLANNING; strategy & plans

https://www.local.gov.uk/topics/economic-growth/revitalising-town- centres-toolkit-councils/town-centre-checklist-self Creating Bungay’s A partnership ‘Forward Framework’ in progress

Forward Framework • key stakeholders • getting organised • action planning • delivery & funds Help & guidance

https://people-places.net/creating-a-forward-framework-for- town-centre-revitalisation/