LasLas PalmasPalmas,, MayMay 4th4th -- 20062006

Antonio Minguzzi Andrea Quintiliani Angelo Presenza TheThe teamteam fromfrom ItalyItaly

Antonio Minguzzi Associate Professor of Management of tourism firms President of Tourism Science program Director of Tourism Research Centre

Angelo Presenza PhD Organization & development on human resources Junior researcher on Tourism destination management Tourism Research Centre

Andrea Quintiliani PhD Accounting & Business Management Junior researcher on Financial founds for tourism Tourism Research Centre SomeSome informationsinformations aboutabout UU ofof MM

1982 The University of , a public Institution, was founded 1982 At present, the enrolled students are nearly 10,000, 10,000 with a still relatively small, but significant presence of foreign students.

3 The U of M is in the Region of Molise (South ). It has three campus’ in three different cities: • •Isernia •Termoli

with different faculties (Economic, Human and Social Sciences, Law, Natural science, Agriculture) UniversityUniversity ofof MoliseMolise -- MainframeMainframe ofof TourismTourism ActivitiesActivities

Faculty of Economics First level Degree Education

Economics and Management of Main approaches on Management in Hospitality Tourism Industry Graduate Industry Program

Tourism Science Main approaches on Destination Management

Tourism Research Centre Research ¾ Main field of research on on destination management (destination competitiveness and sustainability, destination brand, financial support, tourist satisfaction analysis …) ¾ International project with Univ. Las Palmas, Univ. of Calgary, Univ. A. Nebrija, Madrid ¾ National project with Univ. Of Siena, Roma, Torino, UniversityUniversity InternationalInternational ActivitiesActivities

Programs of international exchange for the students 1 with different european universities (Erasmus, Socrates, Leonardo Da Vinci, …) with Spain (Las Palmas, Vigo), Austria, Finland, France, Ireland, , Portugall

Participation in International Organizations 2 WTO (Educational Council of World Tourism Organization) ATLAS – International Tourism Research Network IAU – International Association of Universities EUA – European Universities Association CUM – Community of Mediterranean Universities AboutAbout thethe conceptconcept ofof DestinationDestination CompetitivenessCompetitiveness

FIRM INDUSTRY LOCAL AREA COUNTRY FACTORS FACTORS FACTORS FACTORS • learning capacity • position in vertical • natural resources • Italian way of life • quality and brand chain •area brand and co- • educational quality • product innovation • industry concentration ordination with product • national government policy • financial result • supply power brand • services for firms growth • internationalization propensity • local government policy • industrial distric

NATIONAL AND INTERNATIONAL COMPETITIVE ADVANTAGE

“only”“only” firmfirm competitive competitive “common”“common” countrycountry advantageadvantage comparativecomparative advantageadvantage

Area competition depend from (FF, IF, LAF, CF) TheThe tourismtourism satisfactionsatisfaction analysisanalysis How does the tourist consider the quality of the destination? Threemainways

Quality of Quality of Quality of Environment public services services of incoming (13 factors) (infrastructure) • Competences of operators (10 factors) (16 factors) • Beauty and cleaning of turist structures • climate (10 factors) • beauty of landscape • cleanliness • Convenience of services (quality/price) • food • safety (10 factors) • peacefulness • parking • professionalism of the operators • etc • etc • cleanliness & beauty of the structures • value Questions on vacation (11) •etc • why • age • where Questions on turist (11)• gender • how many days • education • how many person • etc • etc InIn Molise…….Molise…….

Environment ambiente7,0

6,5

6,0 Incoming Services: Publicservizi Services pubblici Beauty and t 5,5 servizi privati: strut cleaning

5,0

rviziIncoming privati: convenienza Services: serviziIncoming privati: Services: professionalit à Convenience Competences MOLISEMOLISE The youngest Italian region ™ 4.437 Kmq _ surface ™ 328.500 residents _ population ™74,0 residents / kmq _ population density

™ 700 km from Milan ™ 200 km Rome ™ 160 km from Termoli

Isernia Campobasso

MOLISEMOLISE About tourism TrendTrend ofof tourismtourism forfor thethe MoliseMolise

800.000

700.000

600.000 Presenze

500.000

400.000

300.000 Arrivi 200.000

100.000

0 1998 1999 2000 2001 2002 2003 2004 Arrivi 163.895 173.539 179.203 188.788 187.241 195.531 199.105 Presenze 545.241 554.878 637.316 696.508 717.039 769.415 752.204 Permanenza Media 3,33 3,20 3,56 3,69 3,83 3,94 3,78

termoli

isernia campobasso

20 01

TheThe trendtrend ofof tourismtourism duringduring thethe yearyear

250.000

200.000

150.000

100.000

50.000

0 gen feb mar apr mag giu lug ago set ott

arrivalsArrivi overnightsPresenze Aree a vocazione turistica turismo di massa

costa Adriatica Termoli -

Parco Nazionale Abruzzo Molise Lazio

Saepinum Campitello Matese (CB) (CB) Aree a vocazione turistica turismo rurale

Medio corso Alto Molise del Biferno

Sannio Aree a vocazione turistica turismo culturale

Larino Museo Archeologico Pietrabbondante Castel Area Archeologica S. Vincenzo Area Archeologica

Isernia Museo del Campobasso Paleolitico Museo Sannitico

Venafro Museo Archeologico Saepinum Area archeologica 1 example of ours research projects ThankThank youyou && SeeSee youyou soonsoon inin MoliseMolise