Section 1

understandin� 1 the st vincent’s story

SVHA Style Guidelines 5 This guide is to be used This guide sets out the Any use of a logo 1.1 About this guide by members of staff of all approved logos and design style must conform with the St Vincent’s Health Australia for the facilities and services requirements set out in this facilities and services in the that comprise St Vincent’s guide. Any request to vary development of materials Health Australia group of non- the appearance or use of requiring use of hospital, listed companies operating a logo must be approved. facility or service logos under the stewardship of Mary The information and content in the general case. This Aikenhead Ministries. in these Style Guidelines is guide may be shared with 1 A range of sample applications current as of September 2016. external consultants (printers, (letterheads, signage, business designers, manufacturers, web Applications for exceptions, cards etc) are provided here site designers) as a resource and questions about for the information of users to inform the development of use of logos and design style, and designers. This is not an products or services. should be lodged with your exhaustive list, but is intended local facility Communications to illustrate the style with and/or Marketing Manager. which users must comply in applying logos and design style to communication collateral etc.

6 SVHA Style Guidelines Understanding the St Vincent’s Story Over 177 years ago five St Vincent’s Health Australia We work with many of Catholic health and aged care 1.2 Our history nuns from the Sisters of has been serving Australians Australia’s premier research provider to serve, see and Charity endured a hazardous with compassionate health institutes and universities, strive for something greater. four-month journey across care since the first hospital was and in partnership with other thousands of miles of ocean established in Sydney in 1857. Congregations and health care to venture to an unknown land From modest beginnings, providers. Over 18,500 staff called Australia. They were St Vincent’s Health Australia care for over one million patients compelled by the original (SVHA) today offers services in and residents each year. vision of their founder, Mary Queensland, New South Wales 1 This heritage and deep sense Aikenhead – to care for the and Victoria including public of mission is what continues to poor and vulnerable. hospitals, private hospitals and drive us as Australia’s largest aged care facilities. Sisters of Charity

The Sisters of Charity brought with them the signs, symbols and traditions given to them by Mary Aikenhead. The crest they came to adopt for their Australian community reflected the heritage of their Irish founders and the symbols that defined their charism. The Sisters of Charity express a particular devotion to Mary the Mother of Jesus as the first model of Christian discipleship.

Understanding the St Vincent’s Story SVHA Style Guidelines 7 1.3 Historical timeline

1815 to 1889 1930 to 1959 1990 to 1997 2001 to 2008 1815 Founding of the Sisters of Charity in 1937 St Vincent’s Maternity Hospital, 1990 St Vincent’s Clinic, Darlinghurst established 2001 Opening of Holy Spirit Private Hospital 1 Dublin, by Mother Mary Aikenhead East Melbourne established 1990s Incorporation of individual hospital facilities Northside – a partnership with the Holy Spirit Missionary Sisters 1835 Founding of St Vincent’s Hospital, Dublin, 1937 St ’s Hospice, Lismore 1990 Sisters of Charity Outreach, Sydney established Ireland – first Catholic hospital in Ireland established – Sisters withdrew 1980 2001 St Vincents & Mater Health Sydney 1991 St Joseph’s Village, Auburn established 1838 Five Sisters sent by Mother Mary 1938 Caritas Christi Hospice, Kew established formed through an amalgamation of the – now St Vincent’s Care Services Auburn health services conducted by the Sisters Aikenhead to establish a mission in 1944 St Vincent’s Private Hospital, Launceston Australia – first religious women in 1993 Sisters of Charity Outreach, Melbourne of Charity and the Sisters of Mercy established – transferred to Little established – became Sisters of Charity Australia, first mission of the Company of Mary Healthcare in 2005 2001 Mater Hospital North Sydneyacquired Congregation beyond Ireland Community Care in 1997 from the Sisters of Mercy, North Sydney 1952 St Vincent’s Maternity Hospital, 1993 St Joseph’s Village, Auburn expanded 1857 St Vincent’s Hospital established Toowoomba established 2001 St George’s Health Service, Kew at Tarmons, Woolloomooloo, Sydney 1994 The Victor Chang Cardiac Research transferred by Victorian State 1957 Mount Olivet Hospital, Brisbane established Institute, Darlinghurst established Government to be auspiced by 1870 St Vincent’s Hospital relocated – now St Vincent’s Private Hospital Brisbane to Darlinghurst 1996 Sisters of Charity Outreach, St Vincent’s Health Melbourne 1958 St Vincent’s School of Medical Research, Toowoomba established 2008 Sisters of Charity Health Service changes 1886 St Joseph’s Consumptive Hospital, Melbourne established – now St Vincent’s 1996 The Sisters of Charity establish the its name to St Vincent’s Health Australia Parramatta established Institute of Medical Research Sisters of Charity Health Service

1800 1900 1990 2000 2016

1890 to 1929 1960 to 1989 1998 to 2000 2009 to 2016 1890 Sacred Heart Hospice, Darlinghurst 1963 Garvan Institute of Medical Research, 1998 St Vincents & Mercy Private Hospital, 2009 Mary Aikenhead Ministries established established Darlinghurst established Melbourne established as a joint venture by the Sisters of Charity of Australia 1892 St Joseph’s relocated to Auburn 1970 Microsurgery Research Centre, Fitzroy between the Sisters of Charity and the 2009 Opening of the Mater Clinic and upgraded to a general hospital established – now the O’Brien Institute Sisters of Mercy and The Poche Centre, housing the Melanoma Institute of Australia 1893 St Vincent’s Hospital, Fitzroy established 1971 St Vincent’s Private Hospital, Fitzroy 2000 St Vincent’s Hospital, Robina established 2009 Mt Olivet, Brisbane renamed St Vincent’s established – amalgamating the services – transferred to Queensland Health in 2002 1906 Mt St Evin’s Private Hospital, Hospital Brisbane Fitzroy established of Mt St Evin’s Private Hospital and 2000 The Sisters of Charity and Holy Spirit St Vincent’s Maternity Hospital Health Service formed – a collaboration 2010 Regional health service boards dissolved, 1909 St Vincent’s Private Hospital, between the Sisters of Charity and Holy single group board established to oversee 1976 Prague House, Kew established the health and aged care services Darlinghurst established Spirit Missionary Sisters St Vincent’s Hospital, Lismore 1977 Marycrest Retirement Centre and Lilian 2011 Acquisition of 50% share of St Vincents & 1921 2000 Acquisition of aged care services established – Sisters withdrew 1980 Cooper Nursing Home, Kangaroo Point Mercy Private Hospital from Mercy Health established – now St Vincent’s Care in Queensland by Mt Olivet 1922 St Vincent’s Hospital, Bathurst Community Services (now St Vincent’s 2011 Acquisition of Villa La Salle Retirement Services Kangaroo Point Village, Southport – now St Vincent’s Care established – Sisters withdrew 1979 Care Services) including: Services Southport 1922 St Vincent’s Hospital, • Paul’s Villa and Magdalene Court, 2012 Opening of Kinghorn Cancer Centre, Sydney Toowoomba established Rainworth – now St Vincent’s Care – a joint venture with the Garvan Institute of 1925 Sacred Heart Hospital, Services Bardon Medical Research Cootamundra established • St Patrick’s Villa, Gympie – now 2012 Launch of the new St Vincent’s Health – administered by the Sisters St Vincent’s Care Services Gympie Australia identity including our new mission, of Charity until 1928 • Retirement Community, vision and values Enoggera – now St Vincent’s Care 2013 Move to a service-line structure with Services Enoggera three divisions: Public Hospitals, Private Hospitals, Aged Care & Shared Services • St Joseph’sVilla Hostel, Madonna Villa Nursing Home and Oxford Park 2013 175 years since the arrival of the first five Retirement Village, Mitchelton – now Sisters of Charity in Australia St Vincent’s Care Services Mitchelton 2015 Launched enVision2025 strategy 2015 Acquired two new residential aged care facilities: • Eltham Retirement Centre, Eltham – now St Vincent’s Care Services Eltham • Albert Court Aged Care, Edgecliff – now St Vincent’s Care Services Edgecliff. 2016 Opening of St Vincent’s Private Community Hospital Griffith 8 SVHA Style Guidelines Understanding the St Vincent’s Story St Vincent’s Health Australia service ministries that previously conducted by the The role of the Trustees, and 1.4 Relationship is the health and aged care had been established and Sisters of Charity building upon consequently the role of TMAM ministry of Mary Aikenhead developed by the Sisters of the gift and the tradition of the as the civil law personality of between Mary Ministries (MAM). Mary Charity in Australia, since their Sisters in service of the poor the Trustees, is to: Aikenhead Ministries also arrival from Ireland in 1838, and vulnerable. provide stewardship for a are governed by the Trustees • Ensure that the charism Aikenhead Ministries Mary Aikenhead Ministries number of education and of Mary Aikenhead Ministries and sound traditions of exists to ensure through its social service ministries. (TMAM). the Sisters of Charity remain and St Vincent’s governance policies and 1 Mary Aikenhead Ministries The Trustees are directly practices that the health and deeply embedded in the Health Australia is the sole member of accountable to the Holy See, aged care, education and daily operations of the St Vincent’s Health Australia to which they report annually social service ministries for health ministry. Limited. Mary Aikenhead and presented themselves which it is responsible operate Ministries are the canonical personally in 2011. The role in conformity with the teaching • Ensure that the strategic stewards of St Vincent’s Health of a Trustee is to ensure the and law of the Roman direction of the health Australia Limited. works of Mary Aikenhead . ministry maintains and/or Ministries are conducted in Under Mary Aikenhead Mary Aikenhead Ministries is strengthens the mission of accordance with the teaching, Ministries, the many health a public juridic person created discipline and law of the Mary Aikenhead Ministries. (including aged care by a decree of the Holy See Catholic Church, to continue and research institutes), and operates according to • Establish and maintain a high the mission of Jesus Christ on education and some social its Canonical Statutes. earth and to further the works performing Board to govern the health ministry.

• Protect the stable patrimony of Mary Aikenhead Ministries.

Understanding the St Vincent’s Story SVHA Style Guidelines 9 11.5 Our symbols

Just as the Sisters of Charity passed on to the Trustees St Vincent’s Health Australia now embraces the Mary of Mary Aikenhead Ministries the symbols that form their Aikenhead Ministries crest as our own crest, reflecting our crest, the Trustees have in turn entrusted this crest to mission of health and aged care in the Catholic tradition. St Vincent’s Health Australia, identifying us as their health The elements of the crest symbolise the care we provide and aged care ministry. through our health and aged care ministry. The initials MA The Mary Aikenhead Ministries Crest comprises at the heart of the crest reflect the initials of our Foundress four elements: Mary Aikenhead and echo the AM (Ave Maria) of the Sisters of Charity crest. The cross represents hope and the healing • the M.A. initials ministry of Jesus that has long been the hallmark of our care. • the heart The heart at the centre of the crest reflects the compassion • the flame we extend to those we serve. The flames offer warmth and • the cross light. And in breaking free of the crest, the flames speak of The M.A. initials represent a direct personal link to new horizons encouraging us to reach out to those most in the founder of the Sisters of Charity, Mary Aikenhead need in the community. and establishes the Ministries’ essential characteristic of The colours also reflect our heritage:blue is the colour staying connected with the charism of Mary Aikenhead adopted by the Sisters of Charity echoing their devotion to the Sisters of Charity. Mary, the Mother of Jesus; and purple is traditionally the The copperplate styling of the initials indicate that the colour of divinity, spirituality and knowledge, elements that ministries are personal and relational. The same use of continue to inform and inspire our efforts today. M.A also connects to the Congregational Crest. The heart, flame and cross are symbols which represent the Gospel values embraced by Mary Aikenhead Ministries – love, hope, compassion and justice. These symbols are also integral to our Catholic tradition.

10 SVHA Style Guidelines Understanding the St Vincent’s Story St Vincent’s Health Australia The elements of the crest 1.5 Our symbols embraces the Mary Aikenhead Illustrated below symbolise the Ministries crest as our own care we provide through our 1.5.1 OUR CREST crest, reflecting our mission health and aged care ministry. of health and aged care in the 1 Catholic tradition.

The flames offer warmth and light. And in breaking free of the crest, the flames speak of new horizons encouraging us to reach out to those most in need in the community.

The initials MA at the heart of the crest reflect the initials of our Foundress Mary The colours reflect our heritage: Aikenhead and echo the AM (Ave Maria) of blue is the colour adopted by the the Sisters of Charity crest. Sisters of Charity echoing their devotion to Mary, the Mother of The copperplate styling of the initials Jesus; and purple is traditionally indicate that the ministries are personal the colour of divinity, spirituality and relational. The same use of M.A also and knowledge, elements that connects to the Congregational Crest. continue to inform and inspire our efforts today.

The cross represents hope and the healing ministry of Jesus that has long been the hallmark of our care.

The heart at the centre of the crest reflects the compassion we extend to those we serve.

Understanding the St Vincent’s Story SVHA Style Guidelines 11 11.6 Governance structure

Trustees of Mary Aikenhead Ministries (TMAM)

St Vincent’s Health Australia Board

St Vincent’s Health Australia Group CEO

CEO St Vincent’s Public Hospitals Group General Manager People & Culture

CEO St Vincent’s Private Hospitals Group Leader Mission

CEO St Vincent’s Aged Care Group Chief Financial Officer

Group General Manager Corporate Governance Group General Manager Clinical Governance / CMO

Group General Manager Public Affairs

12 SVHA Style Guidelines Understanding the St Vincent’s Story 1.7 Our Mission, Creed, Vision and Values

1 Our Mission Our Creed As a Catholic health and aged care We believe in the dignity of all people because each service we bring God’s love to those one is created in God’s image. We are committed to in need through the healing ministry justice and compassionate care for all. of Jesus. We are especially committed to people who are poor or vulnerable. We draw on the talents of our people and collaborate with others who share Our Vision our vision and values to continue the We lead through research driven, excellent pioneering spirit of Mary Aikenhead and and compassionate health and aged care. the Sisters of Charity. We are committed to providing compassionate and innovative care, enabling hope for those we serve. Our Values

Compassion

Justice

Integrity

Excellence

Understanding the St Vincent’s Story SVHA Style Guidelines 13 St Vincent’s Health Australia is a • to continue to strengthen and grow 1.7 Our Mission, Creed, united health and aged care service our mission; provider with a governance model Vision and Values that fosters collaboration across our • to develop a national advocacy voice; services enabling us: • to be recognised as a national provider of excellent compassionate health and aged care; and

1 • to earn the reputation in the health industry as an employer of choice.

informing our Identity

Our Mission to bring God’s love to those in need through the healing ministry of Jesus underpins who we are and our unwavering care for those who are poor and vulnerable. Our Creed is a statement of our belief as a Catholic not-for-profit health and aged care service provider. Our Vision to lead through research driven, excellent and compassionate health and aged care articulates our desired future. Our Values guide our behaviour and unite us as one. Our logo brings us together visually, enabling us to be recognised as Australia’s largest Catholic health and aged care provider and as the health and aged care ministry of Mary Aikenhead Ministries. Together, our mission, vision, values, creed and logo form the identity of St Vincent’s Health Australia. These elements not only unite our staff and volunteers, but distinguish us to the community, government, the Church and to our patients, residents and clients as a trusted Catholic health and aged care service provider.

14 SVHA Style Guidelines Understanding the St Vincent’s Story The road ahead for Together, we are serving, 1.8 Our future Mission, St Vincent’s Health Australia seeing and striving is exciting. Our mission and for something greater. Growth, Excellence Focus heritage remains integral to the heart of our organisation. This is the endorsed logotype for SVHA Strategy (2025). We have a deep commitment For its application in use please refer to page 42. to grow so that we can impact more lives, particularly those 1 who are poor and vulnerable. Our passion for excellence drives what we do.

Mission Focus: Growth Focus: Excellence Focus: Serving something greater Seeing something greater Striving for something greater For over 177 years, St Vincent’s The very heart of St Vincent’s We have a reputation for constantly Health Australia has been called Health Australia’s mission inspires striving for something greater as we to serve something greater than us to see something greater. pursue excellence in everything we ourselves: to bring God’s love to those From humble beginnings we have do, never satisfied with the current who need it most. Compelled by become the largest Catholic reality. Our mission deserves nothing Jesus’ example and that of the Sisters not-for-profit health and aged care less than our best – all the time. To see of Charity, we continue to serve with provider in the country. Growth is a better future for all Australians, we deep compassion and unwavering in our DNA. We continue to think will continue to draw on cutting-edge dedication those who are poor and big and grow so we can see a much research and experienced staff to vulnerable. It is both our heritage and more profound impact on the lives deliver outstanding health outcomes our legacy. We recognise that each of millions of Australians. in the highest quality facilities. staff member carries the success of that mission and strategy in their hearts, their heads and their hands.

Understanding the St Vincent’s Story SVHA Style Guidelines 15 11.9 Overview of our divisions

Our public hospitals Our private hospitals Our care services Our co-located research institutes

• Victor Chang Cardiac Research Institute NEW SOUTH WALES NEW SOUTH WALES QUEENSLAND

• Garvan Institute of Medical Research • Sacred Heart Health Service • Mater Hospital, North Sydney • St Vincent’s Care Services Bardon

• St Vincent’s Institute of Medical Research • St Joseph’s Hospital • St Vincent’s Private Hospital, Sydney • St Vincent’s Care Services Enoggera including the O’Brien Institute • St Vincent’s Care Services Gympie • St Vincent’s Hospital Sydney • St Vincent’s Private Community Hospital, Griffith • St Vincent’s Care Services Kangaroo Point VICTORIA • St Vincent’s Care Services Mitchelton • St Vincent’s Clinic • Caritas Christi Hospice (co-located partner facility) • St Vincent’s Care Services Southport Our joint ventures • • St George’s Health Service St Vincent’s Care Services Toowoomba • The Kinghorn Cancer Centre QUEENSLAND • St Vincent’s Care Services Maroochydore • St Vincent’s Hospital Melbourne • Holy Spirit Northside Private Hospital (joint venture with the Holy Spirit NEW SOUTH WALES Missionary Sisters) Our public care services • St Vincent’s Care Services Auburn

• St Vincent’s Private Hospital, Brisbane • St Vincent’s Care Services Bronte VICTORIA • St Vincent’s Private Hospital, Toowoomba • St Vincent’s Care Services Edgecliff • St George’s Health Service comprising: • Stella Maris Aged Care (managed • Auburn House VICTORIA by the Sisters of Mercy Parramatta) • Cambridge House • St Vincent’s Private Hospital, • Riverside House VICTORIA East Melbourne • Prague House (a publicly funded service • St Vincent’s Care Services Eltham • St Vincent’s Private Hospital, Fitzroy run by St Vincent’s Hospital Melbourne) • St Vincent’s Care Services Werribee • St Vincent’s Private Hospital, Kew

List current as of September 2016

16 SVHA Style Guidelines Understanding the St Vincent’s Story St Vincent’s Health Australia hospitals and aged care 1.10 Capabilities is a clinical, research and services in New South Wales, education leader working Victoria and Queensland. of St Vincent’s in private hospitals, public 1Health Australia 6 Public hospitals 9 Private hospitals 16 Aged care facilities Co-located research institutes 3 18,419remarkable people 1 Co-located partner facility

2,676 Hospital beds 1,093 Residential aged care beds 2,500 1,300 Generous volunteers medical practitioners

280,235 Inpatients List current as of June 2016 111,195 Theatre procedures/scopes

Understanding the St Vincent’s Story SVHA Style Guidelines 17