Vividata - Groceries Consumption Report

Benchmark West Vancouver North Vancouver Attribute (CSD,BC) (CSD,BC) Value Percent Value Percent Index Number of Households 26,459 17,553 Food Shopping - Household Shopped For Groceries Past 6 24,648 93.16% 16,294 92.83% 100 Months Food Shopping - # Times Weekly None 224 0.85% 109 0.62% 73 1 (L) 7,275 27.49% 4,302 24.51% 89 2 (M) 10,378 39.23% 7,078 40.32% 103 3-4 (H) 5,177 19.57% 3,883 22.12% 113 5+ (H) 1,595 6.03% 922 5.25% 87 Food Shopping - $ Spent Weekly $1-$49 2,215 8.37% 951 5.42% 65 $50-$99 7,090 26.80% 4,297 24.48% 91 $100-$149 5,828 22.03% 3,634 20.70% 94 $150-$249 3,030 11.45% 2,069 11.79% 103 $250+ 1,895 7.16% 1,767 10.07% 141 Food Shopping - Buys Non-Branded or Private Label/Store Brands Never 703 2.66% 400 2.28% 86 Any 19,495 73.68% 12,113 69.01% 94 Sometimes 8,836 33.40% 5,804 33.07% 99 Regularly 15,109 57.11% 10,089 57.48% 101 Food Shopping - Buys National Brands Never 761 2.88% 641 3.65% 127 Any 19,653 74.28% 12,009 68.41% 92 Sometimes 13,788 52.11% 9,346 53.25% 102 Regularly 10,099 38.17% 6,306 35.93% 94 Food Shopping - Uses Coupons Never 8,169 30.88% 4,843 27.59% 89 Any 13,441 50.80% 8,821 50.25% 99 Sometimes 13,761 52.01% 9,993 56.93% 109 Regularly 2,718 10.27% 1,457 8.30% 81 Food Shopping - Type of Store Bulk Food Store 8,247 31.17% 5,086 28.98% 93 Butcher/Meat Shop 5,682 21.47% 3,480 19.83% 92 Convenience Store 3,932 14.86% 2,049 11.67% 79 Department Store 5,480 20.71% 3,372 19.21% 93 Drug Store 9,403 35.54% 5,590 31.84% 90 Ethnic Food Store 5,420 20.48% 3,097 17.64% 86 Fruit & Vegetable Store 10,213 38.60% 6,214 35.40% 92 Gourmet Food Store 4,117 15.56% 2,289 13.04% 84 Grocery Store 17,603 66.53% 11,253 64.11% 96 Health Food Store 5,463 20.65% 3,285 18.71% 91 Farmers' Market 9,375 35.43% 5,445 31.02% 88 Food Shopping - Type of Store - Most Often Bulk Food Store 1,988 7.51% 1,573 8.96% 119

1/21 Vividata - Groceries Consumption Report

Benchmark West Vancouver North Vancouver Attribute (CSD,BC) (CSD,BC) Value Percent Value Percent Index Butcher/Meat Shop 779 2.94% 381 2.17% 74 Convenience Store 10 0.04% 3 0.02% 50 Department Store 1,183 4.47% 859 4.89% 109 Drug Store 109 0.41% 22 0.13% 32 Ethnic Food Store 54 0.20% 35 0.20% 100 Fruit & Vegetable Store 1,313 4.96% 648 3.69% 74 Grocery Store 18,390 69.50% 12,413 70.72% 102 Health Food Store 466 1.76% 171 0.98% 56 Farmers' Market 358 1.35% 189 1.08% 80 Food Shopping - Type of Store - Sometimes Bulk Food Store 6,598 24.94% 3,848 21.92% 88 Butcher/Meat Shop 5,035 19.03% 3,179 18.11% 95 Convenience Store 3,924 14.83% 2,046 11.66% 79 Department Store 4,518 17.08% 2,728 15.54% 91 Drug Store 9,315 35.21% 5,571 31.74% 90 Ethnic Food Store 5,376 20.32% 3,070 17.49% 86 Fruit & Vegetable Store 9,122 34.48% 5,682 32.37% 94 Gourmet Food Store 4,117 15.56% 2,289 13.04% 84 Grocery Store 2,601 9.83% 1,489 8.48% 86 Health Food Store 5,084 19.21% 3,145 17.92% 93 Farmers' Market 9,084 34.33% 5,296 30.17% 88 Food Shopping - Store Atlantic Super Store 66 0.25% 31 0.17% 68 Buy Low Stores 1,774 6.71% 1,118 6.37% 95 Co-op 884 3.34% 370 2.11% 63 Costco 8,499 32.12% 5,465 31.14% 97 Dutch Boy 52 0.20% 28 0.16% 80 Extra Foods 1,816 6.86% 960 5.47% 80 Food Basics 239 0.90% 194 1.11% 123 Food City 70 0.27% 40 0.23% 85 Food Town 67 0.26% 127 0.73% 281 Fortinos 285 1.08% 210 1.20% 111 FreshCo 219 0.83% 97 0.55% 66 IGA 2,772 10.48% 1,628 9.27% 88 Inter-Marche 294 1.11% 158 0.90% 81 Loblaws 2,532 9.57% 1,695 9.65% 101 Longo's 89 0.34% 108 0.62% 182 M&M Meat Shops 2,290 8.66% 974 5.55% 64 Maxi/Maxi & Cie 83 0.31% 74 0.42% 135 Metro 118 0.45% 84 0.48% 107 Mr. Grocer 391 1.48% 278 1.58% 107 No Frills 3,668 13.86% 1,712 9.75% 70 Overwaitea 1,337 5.05% 914 5.21% 103 Provigo 90 0.34% 109 0.62% 182

2/21 Vividata - Groceries Consumption Report

Benchmark West Vancouver North Vancouver Attribute (CSD,BC) (CSD,BC) Value Percent Value Percent Index Rabba 65 0.24% 60 0.34% 142 Real Canadian Superstore 9,054 34.22% 6,405 36.49% 107 Richelieu 49 0.19% 86 0.49% 258 Safeway 9,847 37.22% 5,766 32.85% 88 Save-On-Foods 10,928 41.30% 6,840 38.97% 94 Sobeys 1,781 6.73% 1,151 6.56% 97 Super C 96 0.36% 74 0.42% 117 Superfresh 58 0.22% 20 0.12% 55 T&T 3,147 11.89% 1,675 9.54% 80 Valu-Mart 250 0.94% 124 0.71% 76 Walmart 7,840 29.63% 5,272 30.04% 101 Whole Foods 2,974 11.24% 1,597 9.10% 81 Zehrs 157 0.59% 66 0.38% 64 Other stores 5,043 19.06% 3,465 19.74% 104 Food Shopping - Store - Most Often Atlantic Super Store 92 0.35% 39 0.22% 63 Co-op 76 0.29% 34 0.19% 66 Costco 3,380 12.77% 2,250 12.82% 100 Extra Foods 97 0.37% 98 0.56% 151 Food Basics 0 0.00% 0 0.00% Fortinos 61 0.23% 9 0.05% 22 FreshCo 107 0.40% 14 0.08% 20 IGA 824 3.11% 435 2.48% 80 Loblaws 637 2.41% 336 1.91% 79 Longo's 18 0.07% 2 0.01% 14 Maxi/Maxi & Cie 0 0.00% 0 0.00% Metro 0 0.00% 0 0.00% No Frills 1,321 4.99% 879 5.01% 100 Provigo 8 0.03% 0 0.00% 0 Real Canadian Superstore 4,542 17.17% 3,189 18.17% 106 Safeway 2,778 10.50% 1,409 8.03% 76 Save-On-Foods 3,044 11.50% 2,684 15.29% 133 Sobeys 502 1.90% 393 2.24% 118 Super C 0 0.00% 0 0.00% Valu-Mart 57 0.22% 19 0.11% 50 Walmart 2,306 8.72% 1,454 8.28% 95 Zehrs 113 0.43% 16 0.09% 21 Other stores 3,178 12.01% 2,091 11.91% 99 Food Shopping - Store - Sometimes Atlantic Super Store 0 0.00% 0 0.00% Buy Low Stores 1,774 6.71% 1,118 6.37% 95 Co-op 830 3.14% 345 1.97% 63 Costco 6,110 23.09% 3,834 21.84% 95 Dutch Boy 52 0.20% 28 0.16% 80

3/21 Vividata - Groceries Consumption Report

Benchmark West Vancouver North Vancouver Attribute (CSD,BC) (CSD,BC) Value Percent Value Percent Index Extra Foods 1,747 6.60% 889 5.07% 77 Food Basics 239 0.90% 194 1.11% 123 Food City 70 0.27% 40 0.23% 85 Food Town 67 0.26% 127 0.73% 281 Fortinos 246 0.93% 203 1.16% 125 FreshCo 150 0.57% 86 0.49% 86 IGA 2,182 8.25% 1,302 7.42% 90 Inter-Marche 294 1.11% 158 0.90% 81 Loblaws 2,069 7.82% 1,447 8.25% 105 Longo's 77 0.29% 107 0.61% 210 M&M Meat Shops 2,290 8.66% 974 5.55% 64 Maxi/Maxi & Cie 83 0.31% 74 0.42% 135 Metro 118 0.45% 84 0.48% 107 Mr. Grocer 391 1.48% 278 1.58% 107 No Frills 2,716 10.27% 1,069 6.09% 59 Overwaitea 1,337 5.05% 914 5.21% 103 Provigo 85 0.32% 109 0.62% 194 Rabba 65 0.24% 60 0.34% 142 Real Canadian Superstore 5,750 21.73% 4,078 23.24% 107 Richelieu 49 0.19% 86 0.49% 258 Safeway 7,783 29.42% 4,720 26.89% 91 Save-On-Foods 8,753 33.08% 4,918 28.02% 85 Sobeys 1,422 5.38% 862 4.91% 91 Super C 96 0.36% 74 0.42% 117 Superfresh 58 0.22% 20 0.12% 55 T&T 3,147 11.89% 1,675 9.54% 80 Valu-Mart 209 0.79% 109 0.62% 78 Walmart 6,163 23.29% 4,188 23.86% 102 Whole Foods 2,974 11.24% 1,597 9.10% 81 Zehrs 85 0.32% 54 0.31% 97 Other stores 2,676 10.11% 1,845 10.51% 104 Bread - Household Used in Past 30 Days 23,044 87.09% 15,042 85.70% 98 Bread - # Loaves Used Past Week Less Than 1 (L) 10,046 37.97% 6,481 36.92% 97 1 (M) 6,836 25.84% 4,123 23.49% 91 2 or More (H) 5,671 21.43% 4,112 23.42% 109 Bread - Kind Artisan 7,173 27.11% 5,600 31.90% 118 In-Store Bakery 10,187 38.50% 6,348 36.16% 94 Packaged (i.e. Wonder Bread) 7,382 27.90% 4,498 25.63% 92 Bread - Type White Bread 6,154 23.26% 3,535 20.14% 87 Wheat Bread 8,803 33.27% 5,396 30.74% 92 Grain Bread 10,332 39.05% 6,909 39.36% 101

4/21 Vividata - Groceries Consumption Report

Benchmark West Vancouver North Vancouver Attribute (CSD,BC) (CSD,BC) Value Percent Value Percent Index Tortilla Wraps 4,027 15.22% 1,976 11.26% 74 Bagels 4,202 15.88% 2,597 14.79% 93 Baguettes 2,426 9.17% 1,603 9.13% 100 Ciabattas 3,150 11.91% 1,839 10.47% 88 Focaccias 1,674 6.33% 1,822 10.38% 164 Specialty Breads 6,012 22.72% 4,493 25.59% 113 Burger Buns 4,003 15.13% 1,999 11.39% 75 Sandwich Rolls 2,046 7.73% 1,030 5.87% 76 Frozen/Bake at Home 402 1.52% 257 1.47% 97 Pasta - Household Used Past 6 Months 19,586 74.03% 13,410 76.40% 103 Pasta - Times Served Past Month 1-2 8,468 32.00% 6,298 35.88% 112 3-6 8,023 30.32% 5,274 30.05% 99 7+ 2,119 8.01% 1,317 7.50% 94 Pasta - Kind Fresh 4,115 15.55% 2,691 15.33% 99 Frozen 1,728 6.53% 1,018 5.80% 89 Dry-Packaged in a Box 13,299 50.26% 8,406 47.89% 95 Dry-Packaged in Cellophane 6,464 24.43% 4,128 23.52% 96 Baking Ingredients - Household Used in Past 6 Months 15,941 60.25% 10,725 61.10% 101 Baking Ingredients - Type Used Past 6 Months Baking Powder 10,872 41.09% 6,924 39.45% 96 Baking Soda 9,279 35.07% 6,325 36.03% 103 Flour 12,124 45.82% 7,623 43.43% 95 Shortening 3,422 12.93% 2,315 13.19% 102 Sugar 11,722 44.30% 7,512 42.80% 97 Lard 2,373 8.97% 1,436 8.18% 91 Yeast 3,943 14.90% 3,030 17.26% 116 Margarine - Household Used in Past 6 Months 11,627 43.94% 7,119 40.56% 92 Margarine - # Tubs/Packages Past Month Less Than 1 (L) 6,403 24.20% 4,055 23.10% 95 1 (M) 2,804 10.60% 1,747 9.95% 94 2-3 (H) 1,754 6.63% 1,115 6.36% 96 4 or More (H) 135 0.51% 121 0.69% 135 Margarine - Purpose Baking 4,618 17.45% 2,564 14.61% 84 Cooking 6,780 25.62% 3,504 19.96% 78 Spread 8,688 32.84% 5,094 29.02% 88 Topping 1,572 5.94% 788 4.49% 76 Margarine - Purpose - Most Often Baking 2,339 8.84% 1,489 8.49% 96 Cooking 1,920 7.26% 897 5.11% 70 Spread 7,274 27.49% 4,659 26.54% 97 Topping 93 0.35% 73 0.42% 120

5/21 Vividata - Groceries Consumption Report

Benchmark West Vancouver North Vancouver Attribute (CSD,BC) (CSD,BC) Value Percent Value Percent Index Margarine - Purpose - Sometimes Baking 2,657 10.04% 1,342 7.65% 76 Cooking 5,161 19.50% 2,760 15.72% 81 Spread 2,577 9.74% 1,200 6.83% 70 Topping 1,495 5.65% 729 4.15% 73 Margarine - Type Regular 5,281 19.96% 2,257 12.86% 64 Heart Healthy 4,986 18.85% 3,799 21.64% 115 Light 3,250 12.29% 1,715 9.77% 79 Unsalted 1,189 4.49% 684 3.89% 87 Margarine - Type - Most Often Regular 4,968 18.78% 1,893 10.79% 57 Heart Healthy 5,245 19.82% 4,125 23.50% 119 Light 1,004 3.80% 793 4.52% 119 Unsalted 411 1.55% 308 1.76% 114 Margarine - Type - Sometimes Regular 1,213 4.59% 686 3.91% 85 Heart Healthy 681 2.57% 220 1.26% 49 Light 2,444 9.24% 1,057 6.02% 65 Unsalted 857 3.24% 433 2.47% 76 Eggs - Household Used in Past 6 Months 23,201 87.69% 15,815 90.10% 103 Eggs - # Cartons/Dozen Used Past Month Less Than 1 (L) 3,698 13.98% 2,163 12.32% 88 1-2 (M) 11,133 42.08% 7,988 45.51% 108 3-4 (H) 5,736 21.68% 3,946 22.48% 104 5 or More (H) 2,410 9.11% 1,635 9.31% 102 Butter - Household Used in Past 6 Months 19,900 75.21% 13,441 76.57% 102 Butter - # Pounds Used Past Month Less Than 1 (L) 8,367 31.62% 5,350 30.48% 96 1 (M) 5,486 20.73% 4,008 22.83% 110 2-3 (H) 4,920 18.60% 3,460 19.71% 106 4 or More (H) 464 1.75% 232 1.32% 75 Butter - Purpose Baking 10,699 40.44% 7,154 40.76% 101 Cooking 11,369 42.97% 7,079 40.33% 94 Spread 11,509 43.50% 7,017 39.98% 92 Topping 4,287 16.20% 2,720 15.50% 96 Butter - Purpose - Most Often Baking 6,596 24.93% 4,388 25.00% 100 Cooking 4,524 17.10% 2,863 16.31% 95 Spread 8,344 31.54% 5,645 32.16% 102 Topping 436 1.65% 544 3.10% 188 Butter - Purpose - Sometimes Baking 5,161 19.51% 3,724 21.21% 109

6/21 Vividata - Groceries Consumption Report

Benchmark West Vancouver North Vancouver Attribute (CSD,BC) (CSD,BC) Value Percent Value Percent Index Cooking 7,559 28.57% 4,840 27.57% 96 Spread 4,486 16.96% 2,666 15.19% 90 Topping 3,927 14.84% 2,306 13.14% 89 Milk - Household Used in Past 6 Months 22,321 84.36% 15,138 86.24% 102 Milk - # Litres Used Past Week Less Than 1 (L) 5,904 22.31% 3,974 22.64% 101 1-3 (L) 10,064 38.04% 6,710 38.23% 100 4-9 (M) 4,563 17.24% 3,391 19.32% 112 10 or More (H) 1,339 5.06% 912 5.20% 103 Milk - Form Used Past Week Filtered 120 0.46% 85 0.49% 107 Fortified 234 0.88% 153 0.87% 99 Goat 30 0.11% 15 0.09% 82 Lactose Free 908 3.43% 507 2.89% 84 Organic 2,932 11.08% 1,718 9.79% 88 Regular 14,415 54.48% 9,179 52.29% 96 Milk - Kind Used Past Week Skimmed 2,440 9.22% 1,860 10.60% 115 1% 4,504 17.02% 2,858 16.28% 96 2% 8,633 32.63% 5,923 33.74% 103 Whole (Homo) 4,051 15.31% 1,939 11.05% 72 Chocolate Milk - Household Used Chocolate Milk in Past 6 5,755 21.75% 3,565 20.31% 93 Months Chocolate Milk - Type Used Past Week Low Fat 806 3.05% 1,239 7.06% 231 Regular - Ready-to-Drink 3,338 12.62% 2,176 12.40% 98 Regular - Powder/Syrup Based 1,134 4.29% 588 3.35% 78 Cream - Household Used in Past 6 Months 11,057 41.79% 8,055 45.89% 110 Cream - # Litres Used Past Week Less Than 1 (L) 6,911 26.12% 5,242 29.86% 114 1 (M) 1,715 6.48% 910 5.19% 80 More Than 1 (H) 833 3.15% 767 4.37% 139 Cream - Kind Used Past Week 5% Light Cream 590 2.23% 539 3.07% 138 10%-Half & Half 4,692 17.74% 2,897 16.50% 93 18%-Table Cream 1,550 5.86% 909 5.18% 88 35%-Whipping Cream 1,760 6.65% 1,297 7.39% 111 Fat Free Cream 56 0.21% 19 0.11% 52 Flavoured Cream 541 2.05% 175 1.00% 49 Cream - Purpose Past Week Cooking/Baking 2,208 8.35% 1,478 8.42% 101 Cereal 1,200 4.54% 492 2.80% 62 With Tea Or Coffee 6,079 22.97% 3,805 21.68% 94 Other 337 1.27% 222 1.26% 99

7/21 Vividata - Groceries Consumption Report

Benchmark West Vancouver North Vancouver Attribute (CSD,BC) (CSD,BC) Value Percent Value Percent Index Ice Cream/Ice Milk/Sherbet & Frozen Yogurt - Household 15,612 59.01% 10,973 62.52% 106 Used/Past 6 Months Ice Cream - # Litres Used Past Month Less Than 1 (L) 7,504 28.36% 5,129 29.22% 103 1-2 (M) 4,906 18.54% 4,052 23.08% 124 3-4 (H) 1,648 6.23% 1,063 6.05% 97 5 or More (H) 75 0.28% 28 0.16% 57 Ice Cream - Type Past Month Ice Cream 10,462 39.54% 6,944 39.56% 100 Ice Milk 270 1.02% 123 0.70% 69 Sherbet/Sorbet 1,323 5.00% 821 4.68% 94 Frozen Yogurt 2,825 10.68% 2,112 12.03% 113 Yogurt - Household Used in Past 6 Months 19,717 74.52% 13,176 75.06% 101 Yogurt - # Containers Used Past Week Less Than 1 (L) 6,560 24.79% 4,358 24.83% 100 1-4 (M) 10,550 39.87% 7,560 43.07% 108 5-9 (H) 1,289 4.87% 737 4.20% 86 10 or More (H) 652 2.47% 240 1.37% 55 Yogurt - Kind Creamy 2,175 8.22% 1,313 7.48% 91 Drinkable 2,159 8.16% 1,146 6.53% 80 Fat-Free/Sugar Free 1,084 4.10% 618 3.52% 86 Fresh Cheese 71 0.27% 39 0.22% 81 Greek 7,832 29.60% 4,759 27.11% 92 Lactose Free 198 0.75% 58 0.33% 44 Low Fat 2,944 11.13% 1,880 10.71% 96 Natural 3,531 13.34% 2,228 12.69% 95 Organic 4,408 16.66% 3,057 17.42% 105 Regular 6,175 23.34% 3,009 17.14% 73 Tubes 1,460 5.52% 631 3.60% 65 With Probiotic Culture 4,758 17.98% 3,053 17.39% 97 Yogurt - Kind - Most Often Creamy 1,142 4.32% 814 4.64% 107 Drinkable 664 2.51% 267 1.52% 61 Fat-Free/Sugar Free 682 2.58% 295 1.68% 65 Greek 4,564 17.25% 3,058 17.42% 101 Lactose Free 202 0.76% 51 0.29% 38 Low Fat 1,077 4.07% 853 4.86% 119 Natural 1,581 5.98% 1,146 6.53% 109 Organic 2,345 8.86% 2,003 11.41% 129 Regular 4,268 16.13% 2,486 14.16% 88 Tubes 261 0.99% 96 0.55% 56 With Probiotic Culture 2,932 11.08% 2,108 12.01% 108 Yogurt - Kind - Sometimes Creamy 1,286 4.86% 697 3.97% 82

8/21 Vividata - Groceries Consumption Report

Benchmark West Vancouver North Vancouver Attribute (CSD,BC) (CSD,BC) Value Percent Value Percent Index Drinkable 1,639 6.20% 942 5.37% 87 Fat-Free/Sugar Free 551 2.08% 393 2.24% 108 Fresh Cheese 71 0.27% 39 0.22% 81 Greek 4,225 15.97% 2,440 13.90% 87 Lactose Free 41 0.15% 21 0.12% 80 Low Fat 2,093 7.91% 1,240 7.06% 89 Natural 2,259 8.54% 1,355 7.72% 90 Organic 2,475 9.36% 1,480 8.43% 90 Regular 2,789 10.54% 1,122 6.39% 61 Tubes 1,241 4.69% 560 3.19% 68 With Probiotic Culture 2,414 9.13% 1,432 8.16% 89 Baking Chips - Household Used in Past 6 Months 5,047 19.08% 3,457 19.69% 103 Baking Chips - # Bags Used Past Month Less Than 1 (L) 3,554 13.43% 2,389 13.61% 101 1-2 (M) 1,186 4.48% 962 5.48% 122 3 or More (H) 0 0.00% 0 0.00% Cookies - Ready-to-Eat - Household Used /Past 6 Months 11,185 42.27% 7,288 41.52% 98 Cookies - # Packages Used Past Month Less Than 1 (L) 3,668 13.86% 2,042 11.64% 84 1-2 (M) 5,219 19.72% 3,673 20.93% 106 3-4 (H) 1,444 5.46% 1,129 6.43% 118 5 or More (H) 305 1.15% 189 1.08% 94 Toaster Products - Household Used in Past 6 Months 6,544 24.73% 4,240 24.16% 98 Toaster Products - # Packages Used Past Month Less Than 1 (L) 2,283 8.63% 1,670 9.51% 110 1-2 (M) 2,058 7.78% 1,180 6.72% 86 3-4 (H) 1,457 5.51% 866 4.93% 89 5 or More (H) 0 0.00% 0 0.00%

Breakfast Sandwiches-Frozen - Household Used Past 6 Months 847 3.20% 397 2.26% 71

Freezer Breakfast Sandwiches - # Servings Used Past 3 Months 1-2 (L) 474 1.79% 270 1.54% 86 3-4 (M) 96 0.36% 47 0.27% 75 5+ (H) 0 0.00% 0 0.00% Instant Breakfast/Breakfast Shakes - Household Used/Past 6 1,556 5.88% 1,044 5.95% 101 Months Instant Breakfast/Breakfast Shakes - # Servings Used Past 3 Months 1-4 (L) 621 2.35% 457 2.61% 111 5-9 (M) 214 0.81% 78 0.44% 54 10+ (H) 721 2.73% 509 2.90% 106 Instant Hot Cereals-Single Serve Packets - Household Used/Past 4,721 17.84% 2,449 13.95% 78 6 Months Instant Hot Cereals - Single Serve Packets - # of Portions Eaten Past Week Less Than 1 (L) 445 1.68% 228 1.30% 77

9/21 Vividata - Groceries Consumption Report

Benchmark West Vancouver North Vancouver Attribute (CSD,BC) (CSD,BC) Value Percent Value Percent Index 1-2 (L) 2,269 8.58% 1,069 6.09% 71 3-4 (M) 896 3.39% 581 3.31% 98 5-9 (H) 264 1.00% 114 0.65% 65 10 or More (H) 188 0.71% 129 0.74% 104 Rolled Oats/Oatmeal/Hot Cereals - Household Used/Past 6 11,838 44.74% 7,868 44.82% 100 Months Rolled Oats/Oatmeal/Hot Cereals - # Portions Eaten Past Week Less Than 1 (L) 1,300 4.91% 945 5.39% 110 1-2 (L) 3,733 14.11% 1,695 9.65% 68 3-4 (M) 2,401 9.07% 2,220 12.65% 139 5-9 (H) 1,240 4.69% 801 4.56% 97 10 or More (H) 506 1.91% 339 1.93% 101 Cold Cereals - Household Used in Past 6 Months 15,528 58.69% 10,272 58.52% 100 Cold Cereals - # Individual Portions Used Past Week 1-4 (L) 9,176 34.68% 5,927 33.77% 97 5-9 (M) 3,725 14.08% 2,499 14.24% 101 10-14 (H) 590 2.23% 358 2.04% 91 15 or More (H) 737 2.79% 773 4.40% 158 Cold Cereals - Type Used Past Week Bran Type 2,686 10.15% 1,873 10.67% 105 Corn Based 2,133 8.06% 1,373 7.82% 97 Granola/Muesli 3,790 14.33% 2,436 13.88% 97 Multi-Grain 2,957 11.18% 1,901 10.83% 97 Natural Ingredients 1,491 5.64% 963 5.49% 97 Oat Based 2,263 8.55% 1,400 7.98% 93 Organic Ingredients 1,296 4.90% 681 3.88% 79 Protein 522 1.97% 860 4.90% 249 Rice Based 1,101 4.16% 567 3.23% 78 Sweetened Within /Frosting 1,315 4.97% 810 4.62% 93 Wheat Based 2,530 9.56% 2,106 12.00% 126 With Dried Fruits/Berries/Raisins 2,792 10.55% 1,842 10.50% 100 Other 1,053 3.98% 809 4.61% 116 Granola/Cereal Bars - Household Used/Past 6 Months 10,741 40.60% 6,844 38.99% 96 Granola/Cereal Bars - # Bars Used Past Week 1-2 (L) 4,538 17.15% 2,690 15.33% 89 3-5 (M) 2,309 8.73% 2,023 11.53% 132 6+ (H) 2,655 10.03% 1,618 9.22% 92 Granola/Cereal Bars - Kind Cereal Bars 2,279 8.61% 657 3.74% 43 Fruit & Nut Bars 2,590 9.79% 1,969 11.22% 115 Granola Bars - Chewy (Non-coated) 2,221 8.40% 1,315 7.49% 89 Granola Bars - Chocolate (Coated) 2,713 10.25% 1,593 9.08% 89 Granola Bars - Crunchy 1,944 7.35% 1,318 7.51% 102 Granola Bars - Sweet And Salty 2,751 10.40% 1,714 9.76% 94

10/21 Vividata - Groceries Consumption Report

Benchmark West Vancouver North Vancouver Attribute (CSD,BC) (CSD,BC) Value Percent Value Percent Index Granola Bars - Yogurt (Coated) 2,371 8.96% 1,152 6.56% 73 Other 2,502 9.46% 861 4.90% 52 Granola/Cereal Bars - Kind - Most Often Cereal Bars 1,257 4.75% 441 2.51% 53 Fruit & Nut Bars 1,536 5.81% 1,660 9.46% 163 Granola Bars - Chewy (Non-coated) 1,242 4.69% 987 5.62% 120 Granola Bars - Chocolate (Coated) 1,258 4.75% 879 5.01% 105 Granola Bars - Crunchy 1,559 5.89% 1,092 6.22% 106 Granola Bars - Sweet And Salty 1,367 5.17% 978 5.57% 108 Granola Bars - Yogurt (Coated) 0 0.00% 0 0.00% Other 2,522 9.53% 807 4.60% 48 Granola/Cereal Bars - Kind - Sometimes Cereal Bars 1,299 4.91% 335 1.91% 39 Fruit & Nut Bars 1,414 5.34% 762 4.34% 81 Granola Bars - Chewy (Non-coated) 1,331 5.03% 645 3.67% 73 Granola Bars - Chocolate (Coated) 1,785 6.75% 996 5.68% 84 Granola Bars - Crunchy 767 2.90% 546 3.11% 107 Granola Bars - Sweet And Salty 1,755 6.63% 1,042 5.94% 90 Granola Bars - Yogurt (Coated) 2,371 8.96% 1,152 6.56% 73 Other 532 2.01% 259 1.47% 73 Salsa - Household Used in Past 6 Months 10,647 40.24% 8,156 46.47% 115 Salsa - # Containers Used Past Month None 669 2.53% 276 1.57% 62 Less Than 1 (L) 5,910 22.34% 4,817 27.44% 123 1-2 (M) 3,749 14.17% 2,785 15.87% 112 3 or More (H) 318 1.20% 278 1.59% 133 Processed Cheese - Household Used in Past 6 Months 6,875 25.98% 4,777 27.22% 105 Processed Cheese - # Kilograms Used Past Month Less Than 1 (L) 4,102 15.50% 3,666 20.89% 135 1-2 (M) 1,802 6.81% 723 4.12% 60 3-4 (H) 276 1.04% 209 1.19% 114 5 or More (H) 45 0.17% 35 0.20% 118 Processed Cheese - Type Light/Lite 1,342 5.07% 903 5.15% 102 Regular 5,319 20.10% 3,367 19.18% 95 Processed Cheese - Type - Most Often Light/Lite 777 2.94% 568 3.24% 110 Regular 6,098 23.05% 4,209 23.98% 104 Processed Cheese - Type - Sometimes Light/Lite 949 3.59% 714 4.07% 113 Regular 599 2.26% 717 4.09% 181 Processed Cheese - Purpose Cooking 1,782 6.74% 1,294 7.37% 109 On Its Own 2,795 10.57% 1,841 10.49% 99

11/21 Vividata - Groceries Consumption Report

Benchmark West Vancouver North Vancouver Attribute (CSD,BC) (CSD,BC) Value Percent Value Percent Index Sandwiches 4,705 17.78% 2,646 15.08% 85 Processed Cheese - Purpose - Most Often Cooking 797 3.01% 713 4.06% 135 On Its Own 1,309 4.95% 1,095 6.24% 126 Sandwiches 4,769 18.02% 2,969 16.91% 94 Processed Cheese - Purpose - Sometimes Cooking 1,133 4.28% 767 4.37% 102 On Its Own 1,716 6.49% 1,049 5.98% 92 Sandwiches 668 2.53% 520 2.96% 117 Natural Cheese - Household Used in Past 6 Months 18,114 68.46% 12,463 71.00% 104 Natural Cheese - # Kilograms Used Past Month Less Than 1 (L) 9,642 36.44% 6,931 39.49% 108 1-2 (M) 5,532 20.91% 3,973 22.64% 108 3-4 (H) 1,908 7.21% 1,050 5.98% 83 5 or More (H) 495 1.87% 322 1.84% 98 Natural Cheese - Form Prepackaged Chunk/Block 11,389 43.05% 7,226 41.17% 96 Chunk/Block From Deli 4,281 16.18% 3,127 17.81% 110 Individual Portion Within Wax 1,339 5.06% 1,021 5.82% 115 Prepackaged Shredded 4,698 17.76% 2,712 15.45% 87 Stick 1,499 5.66% 787 4.48% 79 Individual Portions 813 3.07% 573 3.26% 106 Plastic Tub 1,041 3.93% 742 4.23% 108 String 1,209 4.57% 650 3.70% 81 Grated 2,396 9.06% 1,470 8.38% 92 Slices 3,116 11.78% 1,376 7.84% 67 Spread 1,583 5.98% 1,119 6.37% 107 Natural Cheese - Form - Most Often Prepackaged Chunk/Block 12,863 48.62% 8,902 50.72% 104 Chunk/Block From Deli 2,534 9.58% 2,044 11.65% 122 Individual Portion Within Wax 62 0.24% 49 0.28% 117 Prepackaged Shredded 623 2.35% 303 1.73% 74 Stick 480 1.81% 280 1.60% 88 Individual Portions 158 0.60% 69 0.39% 65 Plastic Tub 308 1.16% 116 0.66% 57 String 26 0.10% 11 0.06% 60 Grated 382 1.44% 187 1.07% 74 Slices 446 1.69% 248 1.41% 83 Spread 232 0.88% 253 1.44% 164 Natural Cheese - Form - Sometimes Prepackaged Chunk/Block 1,497 5.66% 774 4.41% 78 Chunk/Block From Deli 2,310 8.73% 1,583 9.02% 103 Individual Portion Within Wax 1,291 4.88% 985 5.61% 115 Prepackaged Shredded 4,221 15.96% 2,496 14.22% 89

12/21 Vividata - Groceries Consumption Report

Benchmark West Vancouver North Vancouver Attribute (CSD,BC) (CSD,BC) Value Percent Value Percent Index Stick 1,130 4.27% 576 3.28% 77 Individual Portions 691 2.61% 521 2.97% 114 Plastic Tub 805 3.04% 654 3.73% 123 String 1,190 4.50% 642 3.66% 81 Grated 2,102 7.95% 1,332 7.59% 95 Slices 2,774 10.49% 1,198 6.83% 65 Spread 1,407 5.32% 940 5.36% 101 Natural Cheese - Type Fortified 779 2.95% 460 2.62% 89 Low Fat 2,456 9.28% 1,476 8.41% 91 Low Sodium 642 2.43% 519 2.96% 122 Organic 3,380 12.78% 1,801 10.26% 80 Regular 12,198 46.10% 7,944 45.26% 98 Low/No Lactose 313 1.18% 153 0.87% 74 Natural Cheese - Type - Most Often Fortified 455 1.72% 347 1.98% 115 Low Fat 1,427 5.39% 813 4.63% 86 Low Sodium 121 0.46% 52 0.30% 65 Organic 1,186 4.48% 882 5.02% 112 Regular 14,724 55.65% 10,306 58.71% 105 Low/No Lactose 202 0.76% 64 0.36% 47 Natural Cheese - Type - Sometimes Fortified 412 1.56% 164 0.94% 60 Low Fat 1,294 4.89% 851 4.85% 99 Low Sodium 545 2.06% 478 2.72% 132 Organic 2,421 9.15% 1,131 6.44% 70 Regular 213 0.81% 90 0.51% 63 Low/No Lactose 149 0.56% 104 0.60% 107 Natural Cheese - Kind Blue Cheese 4,456 16.84% 2,777 15.82% 94 Brick 3,100 11.72% 1,899 10.82% 92 Brie 5,077 19.19% 3,454 19.68% 103 Camembert 2,595 9.81% 1,565 8.91% 91 Cheddar (Mild) 5,048 19.08% 2,733 15.57% 82 Cheddar (Old) 9,310 35.19% 5,866 33.42% 95 Colby 786 2.97% 469 2.67% 90 Edam 2,291 8.66% 1,644 9.37% 108 Feta 6,177 23.35% 3,812 21.72% 93 Gouda 4,833 18.27% 2,849 16.23% 89 Havarti 5,402 20.42% 3,481 19.83% 97 Monterey Jack 4,041 15.27% 2,165 12.34% 81 Mozzarella 7,185 27.16% 4,422 25.19% 93 Parmesan/Romano 7,191 27.18% 4,977 28.35% 104 Provolone 1,803 6.82% 1,144 6.52% 96

13/21 Vividata - Groceries Consumption Report

Benchmark West Vancouver North Vancouver Attribute (CSD,BC) (CSD,BC) Value Percent Value Percent Index Swiss 4,267 16.13% 2,942 16.76% 104 Cheese Blends 1,923 7.27% 977 5.57% 77 Other 2,385 9.02% 1,916 10.91% 121 Natural Cheese - Kind - Most Often Blue Cheese 126 0.48% 125 0.71% 148 Brick 1,323 5.00% 857 4.88% 98 Brie 263 1.00% 179 1.02% 102 Camembert 61 0.23% 50 0.28% 122 Cheddar (Mild) 4,519 17.08% 2,326 13.25% 78 Cheddar (Old) 7,402 27.98% 4,987 28.41% 102 Feta 821 3.10% 437 2.49% 80 Gouda 527 1.99% 255 1.45% 73 Havarti 520 1.96% 447 2.55% 130 Monterey Jack 53 0.20% 22 0.12% 60 Mozzarella 608 2.30% 341 1.95% 85 Parmesan/Romano 519 1.96% 770 4.39% 224 Provolone 0 0.00% 0 0.00% Swiss 136 0.51% 106 0.60% 118 Cheese Blends 322 1.22% 88 0.50% 41 Other 913 3.45% 1,474 8.40% 243 Natural Cheese - Kind - Sometimes Blue Cheese 4,356 16.46% 2,685 15.30% 93 Brick 2,052 7.76% 1,240 7.07% 91 Brie 4,870 18.41% 3,316 18.89% 103 Camembert 2,545 9.62% 1,526 8.69% 90 Cheddar (Mild) 1,420 5.37% 995 5.67% 106 Cheddar (Old) 3,384 12.79% 2,083 11.87% 93 Colby 786 2.97% 469 2.67% 90 Edam 2,291 8.66% 1,644 9.37% 108 Feta 5,489 20.74% 3,472 19.78% 95 Gouda 4,412 16.67% 2,654 15.12% 91 Havarti 4,974 18.80% 3,139 17.88% 95 Monterey Jack 3,999 15.12% 2,148 12.24% 81 Mozzarella 6,715 25.38% 4,170 23.76% 94 Parmesan/Romano 6,780 25.63% 4,384 24.98% 97 Provolone 1,803 6.82% 1,144 6.52% 96 Swiss 4,159 15.72% 2,861 16.30% 104 Cheese Blends 1,664 6.29% 913 5.20% 83 Other 1,672 6.32% 798 4.55% 72 Natural Cheese - Used for Sandwiches 9,513 35.96% 5,740 32.70% 91 Cooking 8,939 33.78% 5,659 32.24% 95 On Its Own 10,226 38.65% 6,802 38.75% 100 Snacking 9,206 34.79% 5,281 30.09% 86

14/21 Vividata - Groceries Consumption Report

Benchmark West Vancouver North Vancouver Attribute (CSD,BC) (CSD,BC) Value Percent Value Percent Index Natural Cheese - Used for - Most Often Sandwiches 6,438 24.33% 4,418 25.17% 103 Cooking 3,556 13.44% 2,205 12.56% 93 On Its Own 5,424 20.50% 4,550 25.92% 126 Snacking 2,697 10.19% 1,289 7.35% 72 Natural Cheese - Used for - Sometimes Sandwiches 4,735 17.90% 2,640 15.04% 84 Cooking 6,290 23.77% 4,123 23.49% 99 On Its Own 6,160 23.28% 3,518 20.04% 86 Snacking 7,203 27.22% 4,372 24.91% 92 Cream Cheese - Household Used in Past 6 Months 10,746 40.61% 7,528 42.89% 106 Cream Cheese - Used for Past Month As a Spread 7,479 28.27% 4,996 28.46% 101 As a Dip 1,536 5.81% 793 4.52% 78 Cooking 2,196 8.30% 1,610 9.17% 110 Baking 1,135 4.29% 733 4.18% 97 Crackers - Household Used in Past 6 Months 15,771 59.60% 11,329 64.54% 108 Crackers - # Boxes Used Past Month Less Than 1 (L) 6,714 25.37% 5,235 29.82% 118 1-2 (M) 4,854 18.34% 3,792 21.61% 118 3-4 (H) 2,634 9.96% 1,567 8.93% 90 5 or More (H) 974 3.68% 431 2.46% 67 Crackers - Type Used Past Month Cheese 1,754 6.63% 1,032 5.88% 89 Crisp Bread/Dry Bread 1,627 6.15% 957 5.45% 89 Graham 740 2.80% 374 2.13% 76 Oat/Oat Bran 138 0.52% 241 1.38% 265 Saltines 3,767 14.24% 2,618 14.91% 105 Wheat/Whole Grain 6,374 24.09% 4,273 24.35% 101 Other Flavoured Snack 4,293 16.22% 2,830 16.12% 99 Soup - Household Used in Past 6 Months 14,850 56.12% 10,127 57.70% 103 Soup - # Times Used Past Month 1-4 (L) 10,621 40.14% 7,071 40.29% 100 5-9 (M) 2,765 10.45% 1,658 9.44% 90 10+ (H) 780 2.95% 728 4.15% 141 Soup - Types Used Past Month Condensed 5,775 21.83% 3,386 19.29% 88 Dry Soup 3,030 11.45% 1,929 10.99% 96 Ready To Serve 6,458 24.41% 4,288 24.43% 100 Plain Rice - Household Used in Past 6 Months 17,137 64.77% 11,620 66.20% 102 Plain Rice - # Times Served Past Month 1-4 (L) 8,942 33.80% 5,849 33.32% 99 5-9 (M) 3,470 13.12% 2,206 12.57% 96 10+ (H) 4,288 16.21% 3,249 18.51% 114

15/21 Vividata - Groceries Consumption Report

Benchmark West Vancouver North Vancouver Attribute (CSD,BC) (CSD,BC) Value Percent Value Percent Index

Flavoured & Seasoned Rice - Household Used Past 6 Months 3,820 14.44% 2,407 13.71% 95

Flavoured & Seasoned Rice - # Packages Past Month Less Than 1 (L) 1,474 5.57% 1,124 6.40% 115 1-2 (M) 1,722 6.51% 993 5.66% 87 3-4 (H) 343 1.30% 166 0.95% 73 5 or More (H) 115 0.43% 63 0.36% 84 Frozen Vegetables - Household Used in Past 6 Months 16,204 61.24% 10,086 57.46% 94 Frozen Vegetables - # Packages Used Past Month Less Than 1 (L) 6,383 24.13% 4,160 23.70% 98 1-2 (M) 5,652 21.36% 3,190 18.17% 85 3-4 (H) 2,256 8.53% 1,386 7.90% 93 5 or More (H) 1,280 4.84% 1,054 6.00% 124 Frozen Vegetables - Kind Used Past Month Blend Of Vegetables 4,330 16.37% 2,221 12.66% 77 Peas, Corn, Cut Green Beans 7,767 29.36% 4,651 26.50% 90 Added Value Vegetables (quinoa/sauce/seasoning) 179 0.68% 128 0.73% 107 Organic Vegetables 1,416 5.35% 1,254 7.15% 134 Other Vegetables (Broccoli, Asparagus, Brussels Sprouts) 2,047 7.74% 1,359 7.74% 100 Frozen Pizza - Household Used in Past 6 Months 10,072 38.07% 6,280 35.78% 94 Frozen Pizza - # Used Past Month 1-2 (L) 6,804 25.72% 4,755 27.09% 105 3-4 (M) 2,115 7.99% 909 5.18% 65 5+ (H) 464 1.75% 163 0.93% 53 Frozen Pizza Snacks - Used Past 6 Months 1,994 7.54% 1,366 7.78% 103 Frozen Pizza Snacks - # Packages Used Past Month 1-2 869 3.28% 510 2.90% 88 3-4 474 1.79% 217 1.24% 69 5+ 13 0.05% 5 0.03% 60 Ketchup - Household Used in Past 6 Months 17,764 67.14% 12,241 69.74% 104 Ketchup - # Bottles Used Past Month Less Than 1 (L) 14,645 55.35% 10,357 59.01% 107 1-2 (M) 2,443 9.23% 1,479 8.43% 91 3 or More (H) 347 1.31% 140 0.80% 61 Bottled Seasoning Sauce - Household Used Past 6 Months 11,835 44.73% 7,415 42.25% 94 Bottled Seasoning Sauce - # Bottles Used Past 3 Months Less Than 1 (L) 5,977 22.59% 3,975 22.64% 100 1-2 (M) 4,213 15.92% 2,605 14.84% 93 3-4 (H) 1,290 4.87% 675 3.85% 79 5 or More (H) 315 1.19% 137 0.78% 66 Bottled Seasoning Sauce - Type Used Past 3 Months Barbeque Sauce 5,124 19.37% 2,946 16.78% 87 Chili Sauce 2,046 7.73% 1,183 6.74% 87 Horseradish 2,275 8.60% 1,389 7.91% 92

16/21 Vividata - Groceries Consumption Report

Benchmark West Vancouver North Vancouver Attribute (CSD,BC) (CSD,BC) Value Percent Value Percent Index Seafood Cocktail Sauce 747 2.82% 419 2.39% 85 Soy Sauce 6,013 22.73% 3,585 20.42% 90 Steak Sauce 1,596 6.03% 1,166 6.65% 110 Sweet Chili Sauce 2,727 10.31% 1,456 8.30% 81 Tartar Sauce 1,266 4.78% 722 4.11% 86 Teriyaki Sauce 3,138 11.86% 2,275 12.96% 109 Worcestershire Sauce 4,465 16.88% 2,886 16.44% 97 Other 2,911 11.00% 1,709 9.74% 89 Salad/Cooking Oil - Household Used in Past 6 Months 20,912 79.04% 14,355 81.78% 103 Salad/Cooking Oil - # Litres Used Past 3 Months Less Than 1 (L) 10,459 39.53% 7,508 42.78% 108 1-2 (M) 7,299 27.59% 4,385 24.98% 91 3-4 (H) 2,593 9.80% 2,132 12.15% 124 5or More (H) 412 1.56% 234 1.34% 86 Salad/Cooking Oil - Kind Used Past 3 Months Canola 8,570 32.39% 5,214 29.71% 92 Corn 652 2.47% 493 2.81% 114 Olive 12,381 46.79% 8,125 46.29% 99 Peanut 1,000 3.78% 480 2.74% 72 Sunflower 1,463 5.53% 854 4.86% 88 Vegetable 2,801 10.59% 1,775 10.11% 95 Other 3,651 13.80% 2,041 11.63% 84 Mayo/Mayo Type Salad Dressing - Household Used/Past 6 17,790 67.24% 12,004 68.39% 102 Months Mayo/Mayo Type Salad Dressing - # Jars/Bottles Past 3 Months Less Than 1 (L) 12,317 46.55% 8,386 47.78% 103 1-2 (M) 4,376 16.54% 3,059 17.43% 105 3 or More (H) 791 2.99% 440 2.51% 84 Salad Dressing - Household Used in Past 6 Months 14,889 56.27% 10,476 59.68% 106 Salad Dressing - # Bottles/Packages Used Past Month Less Than 1 (L) 8,055 30.44% 5,461 31.11% 102 1-2 (M) 5,620 21.24% 4,253 24.23% 114 3-4 (H) 668 2.53% 474 2.70% 107 5 or More (H) 193 0.73% 130 0.74% 101 Salad Dressing - Type Low Calorie/Light 3,709 14.02% 2,645 15.07% 107 Low Fat 3,141 11.87% 1,623 9.24% 78 No Fat/No Cholesterol 1,576 5.96% 984 5.61% 94 Regular 9,997 37.78% 6,224 35.46% 94 Salad Dressing - Type - Most Often Low Calorie/Light 2,254 8.52% 1,905 10.85% 127 Low Fat 1,428 5.40% 572 3.26% 60 No Fat/No Cholesterol 1,125 4.25% 864 4.92% 116 Regular 10,082 38.11% 7,136 40.65% 107

17/21 Vividata - Groceries Consumption Report

Benchmark West Vancouver North Vancouver Attribute (CSD,BC) (CSD,BC) Value Percent Value Percent Index Salad Dressing - Type - Sometimes Low Calorie/Light 1,681 6.35% 1,115 6.35% 100 Low Fat 1,801 6.81% 1,137 6.48% 95 No Fat/No Cholesterol 518 1.96% 284 1.62% 83 Regular 811 3.06% 590 3.36% 110 Organic Foods - Household Used in Past 6 Months 11,683 44.15% 8,621 49.11% 111 Organic Foods - Type Used Past Month Dairy 3,604 13.62% 2,923 16.65% 122 Fruit 7,941 30.01% 5,475 31.19% 104 Vegetables 8,474 32.03% 6,170 35.15% 110 Grains 2,850 10.77% 1,939 11.05% 103 Meat 3,520 13.30% 2,189 12.47% 94 Other 2,584 9.77% 1,891 10.77% 110 None 101 0.38% 56 0.32% 84 Orange Juice - Household Used in Past 6 Months 11,964 45.22% 8,644 49.25% 109 Orange Juice - # Glasses Used Past Week 1-4 (L) 5,238 19.80% 3,810 21.70% 110 5-9 (M) 2,377 8.98% 1,687 9.61% 107 10-20 (H) 262 0.99% 277 1.58% 160 21+ (H) 152 0.57% 103 0.59% 104 Orange Juice - Form Use Frozen 3,483 13.16% 1,966 11.20% 85 Liquid Ready-to-Serve: Refrigerated From Concentrate 4,341 16.41% 2,167 12.34% 75 Liquid Ready-to-Serve: Refrigerated Not From Concentrate 6,561 24.80% 4,296 24.47% 99 Liquid Ready-to-Serve: Non-Refrigerated 2,370 8.96% 1,256 7.16% 80 Orange Juice - Form Use - Most Often Frozen 1,114 4.21% 867 4.94% 117 Liquid Ready-to-Serve: Refrigerated From Concentrate 2,997 11.33% 1,869 10.65% 94 Liquid Ready-to-Serve: Refrigerated Not From Concentrate 6,735 25.45% 5,321 30.31% 119 Liquid Ready-to-Serve: Non-Refrigerated 1,118 4.23% 587 3.35% 79 Orange Juice - Form Use - Sometimes Frozen 2,593 9.80% 1,330 7.58% 77 Liquid Ready-to-Serve: Refrigerated From Concentrate 1,863 7.04% 797 4.54% 64 Liquid Ready-to-Serve: Refrigerated Not From Concentrate 1,047 3.96% 546 3.11% 79 Liquid Ready-to-Serve: Non-Refrigerated 1,455 5.50% 823 4.69% 85

Tomato And Vegetable Juices - Household Used Past 6 Months 6,515 24.62% 4,083 23.26% 94

Tomato And Vegetable Juices - # Glasses Used Past Week 1-4 (L) 4,297 16.24% 3,029 17.26% 106 5-9 (M) 607 2.30% 191 1.09% 47 10+ (H) 65 0.25% 52 0.30% 120 Tomato And Vegetable Juices - Type Use Tomato 2,709 10.24% 1,542 8.78% 86 Tomato Clam 2,161 8.17% 1,421 8.10% 99

18/21 Vividata - Groceries Consumption Report

Benchmark West Vancouver North Vancouver Attribute (CSD,BC) (CSD,BC) Value Percent Value Percent Index Vegetable 3,568 13.49% 1,771 10.09% 75 Tomato And Vegetable Juices - Type Use - Most Often Tomato 2,077 7.85% 1,279 7.29% 93 Tomato Clam 1,482 5.60% 1,136 6.47% 116 Vegetable 2,956 11.17% 1,668 9.50% 85 Tomato And Vegetable Juices - Type Use - Sometimes Tomato 1,164 4.40% 572 3.26% 74 Tomato Clam 1,027 3.88% 571 3.25% 84 Vegetable 1,311 4.96% 510 2.91% 59 Fruit Juices & Drinks - Household Used Past 6 Months 13,648 51.58% 8,502 48.44% 94 Fruit Juices & Drinks - # Glasses Used Past Week 1-4 (L) 8,799 33.26% 5,180 29.51% 89 5-9 (M) 2,487 9.40% 1,291 7.36% 78 10-15 (M) 218 0.82% 353 2.01% 245 16+ (H) 350 1.32% 352 2.01% 152 Fruit Juices & Drinks - Form Use Liquid Ready-to-Drink: Refrigerated 8,437 31.89% 4,567 26.02% 82 Liquid Ready-to-Drink: Non-Refrigerated 4,541 17.16% 2,025 11.54% 67 Frozen Concentrate 2,520 9.52% 1,138 6.49% 68 Unfrozen Concentrate 2,246 8.49% 768 4.38% 52 Fruit Juices & Drinks - Form Use - Most Often Liquid Ready-to-Drink: Refrigerated 8,480 32.05% 5,737 32.69% 102 Liquid Ready-to-Drink: Non-Refrigerated 2,970 11.23% 1,834 10.45% 93 Frozen Concentrate 1,109 4.19% 530 3.02% 72 Unfrozen Concentrate 1,089 4.11% 401 2.29% 56 Fruit Juices & Drinks - Form Use - Sometimes Liquid Ready-to-Drink: Refrigerated 1,403 5.30% 507 2.89% 55 Liquid Ready-to-Drink: Non-Refrigerated 2,103 7.95% 734 4.18% 53 Frozen Concentrate 1,592 6.02% 765 4.36% 72 Unfrozen Concentrate 1,313 4.96% 453 2.58% 52 Tea - Household Used in Past 6 Months 20,342 76.88% 13,797 78.60% 102 Tea - # Cups/Glasses Used in Daily 1-3 (L) 12,402 46.87% 8,411 47.92% 102 4-6 (M) 3,395 12.83% 2,062 11.75% 92 7 or More (H) 1,698 6.42% 1,005 5.73% 89 Tea - Kind Use Green Tea 8,199 30.99% 4,775 27.21% 88 Regular Tea 12,913 48.80% 8,375 47.71% 98 Herbal Tea 9,196 34.76% 5,612 31.97% 92 Other (Specialty) 2,833 10.71% 1,942 11.06% 103 Tea - Kind Use - Most Often Green Tea 3,919 14.81% 2,373 13.52% 91 Regular Tea 10,794 40.80% 7,751 44.16% 108 Herbal Tea 4,125 15.59% 2,949 16.80% 108

19/21 Vividata - Groceries Consumption Report

Benchmark West Vancouver North Vancouver Attribute (CSD,BC) (CSD,BC) Value Percent Value Percent Index Other (Specialty) 1,504 5.69% 724 4.13% 73 Tea - Kind Use - Sometimes Green Tea 4,922 18.60% 3,062 17.45% 94 Regular Tea 3,961 14.97% 2,911 16.58% 111 Herbal Tea 5,768 21.80% 3,483 19.85% 91 Other (Specialty) 1,611 6.09% 1,431 8.15% 134 Coffee - Household Used in Past 6 Months 19,178 72.48% 13,276 75.63% 104 Coffee - # Kg. Used Past Month 1/2 (500g) (L) 7,393 27.94% 5,843 33.29% 119 1 (M) 6,901 26.08% 4,454 25.38% 97 2 (H) 2,752 10.40% 1,402 7.99% 77 3+ (H) 1,263 4.78% 968 5.51% 115 Coffee - Kind Used Past Month Regular 13,949 52.72% 8,795 50.11% 95 Decaffeinated 1,388 5.25% 1,210 6.89% 131 50% Decaffeinated 31 0.12% 89 0.51% 425 Coffee - Form Used Past Month Ground 9,432 35.65% 5,579 31.78% 89 Instant 1,743 6.59% 1,390 7.92% 120 Pods (eg. K-cups) 2,030 7.67% 1,275 7.26% 95 Whole Bean 4,340 16.40% 2,895 16.49% 101 Coffee - Type Used Past Month Cappuccino 889 3.36% 479 2.73% 81 Espresso 3,447 13.03% 2,341 13.34% 102 Flavoured 1,303 4.93% 871 4.96% 101 Latte/Cafe au Lait 854 3.23% 665 3.79% 117 Organic/Free Trade 1,831 6.92% 1,170 6.66% 96 Unflavoured/Regular 10,554 39.89% 6,909 39.36% 99 Ready to Drink Iced Coffee - Household Used 6 Months 930 3.51% 406 2.31% 66 Ready to Drink Iced Coffee - Flavour Used Past Month Original 371 1.40% 184 1.05% 75 Caramel 86 0.32% 42 0.24% 75 Mocha 186 0.70% 62 0.36% 51 Vanilla 196 0.74% 45 0.26% 35 Other 54 0.20% 34 0.19% 95

20/21 Vividata - Groceries Consumption Report

Index Description >=180 Extremely High >=110 and <180 High >=90 and <110 Similar >=50 and <90 Lower <50 Extremely Low Data Source: Manifold Data Mining Inc. 2018 This report is based on consumer demographic and behavior data products at the 6-digit postal code level. No confidential information about an individual, household, organization or business has been obtained from Statistics Canada or Numeris.

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