bTV – the leader on the media market in

bTV is 100% owned bTV is the first private national in Bulgaria licensed on 20 1 by the American February 2000. It is part of the family – the media media corporation company of Rupert Murdoch. On 5 August 1999 SCLDC1 (now CRC1) News Corporation announced a bid for the first private national . Along with other candidates News Corporation offered an investment project - bTV. On 17 February 2000 the Commission officially declared bTV the winner of the bid and granted it a license. The first airing of bTV was on 1 The market share of 2 June 2000. In the beginning the television was transmitting a short bTV is 36,7% of all the program with several hours of duration. The first emission of bTV News viewer auditorium in was aired on 18 November 2000, while in December the same year the

Bulgaria productions This Morning, Slavi’s Show and others were commissioned. On 12 September 2000 bTV emitted its first life production - Champions League. On 18 February 2001 bTV began to transmit 24 hours a day.

bTV is the television, which transformed the media and advertising market in Bulgaria

With its appearance on the targeted to the family auditorium, Bulgarian market bTV destroyed which to attract critical attention the monopoly of the public national and the wild approval of the television and fully transformed the audience. The strategy of the media environment in Bulgaria. television is to continuously offer bTV is the first investment of News good, original ideas and Corporation in Central and Eastern productions so that the media will . The success of bTV play the role of a vent offering served as a driving force for News respite from the routine and bTV was the first Corporation to invest in aired monotony. This point of view investment of News in other countries in the presupposed the priority Corporation in Ventral region. In the beginning of 2007 realization of projects like Survivor, and Eastern Europe the new formation within на News Fort Boyard, Music Idol, Corp – News Corp Europe Clairvoyants, Dancing Stars and Television, consisted of aired other, part of the strategic future of national televisions in Bulgaria, bTV. Productions like Slavi’s Poland, Serbia, Turkey, Latvia, Show, Clash, Comics, Such if Life, Georgia and Israel. The central Аламинут, The Other Bulgaria, headquarters of the group are in Mom’s Hour and many others and involve bTV employees distinguish bTV in quality from the whose professionalism now competition. A key to the success develops the international of bTV is the excellent company News Corp Europe programming of the contents, Television. Leader of the newly which cultivated the loyalty of the created group became Albert viewers to the medium over the Parsons, the General Director of years. Also key to the successful bTV till then, while his office at business development of bTV is bTV was taken by Vikki Politova. the breakthrough of the medium in the field of sales - 100% warranty What lies in the core of the of the auditorium it sells through business of bTV is the creation of the rating warranty an exciting, overwhelming and supreme in excellence program,

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Social Projects

bTV has been often denoted as the most responsible and publicly Our main objective is engaged medium in Bulgaria. It became a loyal friend and supporter of to be useful to society, the spectator during several disasters and problems that have affected to make people be society. bTV not only voices the problems, but it also engages in their solution. The campaigns for the benefit of society that bTV has initiated implicated and and supported are numerous. The most extensive ones and with the responsible citizens vastest public response are the following:

The Bulgarian Christmas. The fist campaign of its kind for the benefit of children with disabilities and severe illnesses took place under the initiative of bTV and production Slavi’s Show, supported by the President of Bulgaria. Aired at the threshold of 2005 it evidences the trust the viewers have in bTV. Just for 2 months and for the first time in Bulgaria BGN 1.3 million were gathered, and equipment for several hospitals was purchased providing for the treatment of children with severe illnesses. The campaign is active before each Christmas with the participation of other media and it is widely supported by society.

bTV – your support. The campaign for the victims of floods during summer 2005 was initiated by the team of bTV on 09.08.2005 and it was realized jointly with the Generous Heart foundation. Once again for less than a month almost BGN 1.2 million were collected with the help of which within a year - 13 houses were constructed for 48 people, 22 houses and apartments were purchased, accommodating 88 people,

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major renovations were carried out of the children abandoned in in 16 households as well as a Mogilino, both by their own major renovation of the school in parents and by the state. bTV, Ichtiman and the kindergarten in through its numerous auditorium, Butovo village. called for help and at the end of the fundraising campaign it You are not alone. This campaign collected more than BGN 1.8 began in 2006 in support of the million which, through Unicef will Bulgarian physicians sentenced to be directed for the children in death by the Libyan court and it Mogilino. was a joint initiative of bTV, the national and Standart bTV is the first national television, newspaper, which triggered which began to invest very enormous response among the seriously in Internet. In the Bulgarian citizens and was beginning of 2008 bTV began an supported by several international interactive media portal with life organizations and famous video, a rich archive and a fully personalities abroad. reshaped design. At the address www..bg the Internet users may If you have been drinking, get off, watch bTV online completely for I want to arrive alive. Along with free from out of every spot in 24-hours newspaper since the Bulgaria. The site, apart from the beginning of 2007 bTV promotes real time TV program of bTV, the the formation of the public mindset users may find an extensive video of intolerance towards to drivers archive of the news, the publicist violating the law and operating an style productions and automobile while intoxicated. entertainment productions, as well The Magnificent Six. Together as photos and exclusive with Unicef, in January 2008 bTV information about their favorite undertook the initiative of closing productions, films and series shown on bTV. The registration in To us it is important to be the home for abandoned children close to people, to with disabilities in Mogilino and the portal enables the users to understand their interests collecting funds to build small publish viewer materials– video and problems and help houses, which will place the and photos – in the rubric I, the them children in an environment Reporter, as well as share their resembling a real home. The opinions on issues topical and collected funds provided also important to society. Through its specialized care and conditions in internet portal bTV improved even their new homes. bTV invested in more its interraction with its a grandiose TV show to promote audience. Currently www.btv.bg is the need of a public mindset and visited on average by 100 000 intolerance to the conditions of life users daily. 4

The main investment of bTV is in advertising market, to the the employees of the medium, in Според данни на expansion of the television the high quality of program пипълметричния панел TV producer market and the contents, in the most Plan/TNS bTV е лидер на improvement in the quality of their телевизионния пазар у нас за contemporary television work, as well as for the creation 2008 г. с 36,7% дял от всички equipment, in socially responsible and development of many зрители. and environmental preservation business sectors variously linked initiatives and in the improvement Делът на bTV е два пъти по-голям to the activities of television. than the one of the direct of the medium on Internet.

competitor of the medium – Nova Working at bTV are close to 390 television, which recorded 17,1% highly qualified employees. The average share of the entire TV television began working with 169 auditorium for the period 1 employees and as early as the January – 31 December 2008. second year of its establishment Third for 2008 is the state their number increased by 60 television BNT1 with average people. Since then till now each share of 13,6% of all viewers. 30 Година Инвестиции % ръст year at bTV between 20 and 40 в млн. лв. спрямо of the productions of bTV are experts on average are appointed. предходната годинa among the first 32 most often bTV invests significantly in its

watched TV productions for 2008, employees by providing them 2002 5.85 while the most watched production various social and healthcare 2003 5.99

for 2008 of the main competitor services gratuitously and supports 2004 6.97 Nova Television rates 33rd in the their professional development by 2005 9.31 annual Top 50 rating of television providing a lot of training at home 2006 12.42 33.45 programs. and abroad.

2007 16.66 34.11 With respect to the most preferred Since its creation bTV has target group by the advertisers– invested almost BGN 87 000 2008 29.54 77.28 18-49 – in 2008 bTV has million in programs. During recent increased its market share as years since the television seriously compared to 2007. This data penetrated the reality formats, the belongs to TV Plan/TNS. annual investments have increased by more than 33%, while just in 2008 bTV made program investments of 77% more funds in its program as compared to 2007.

The investments made by bTV during the year contributed to the major development of the

5 bTV has a 24-hour program reality leader with the Bulgarian schedule, which includes a great productions of sensational world variety of programs targeted to the formats. The most successful family auditorium. On weekdays projects of the television in this field the program begins with This are Survivor, Music Idol, Fort Boyard, Morning – a modern informative Clairvoyants and Dancing Stars. cast, which the viewers are The top entertainment of watching every working day from bTV - Slavi’s Show is shown every 6.50 to 9.30. The morning block evening from 22.30, while hit was confirmed as an official and projects of the show, like Running main tribune for reports and away to success, are aired at interviews presenting local and prime time. Friday evening on bTV human aspects on topics and is dedicated to laughter, a problems debated nationally. A milestone in the program is the hit trademark of this production is the show Comics. Highlights during “birth” of news which are often the week are the women’s talk cited in the bTV Novinite (News show Mom’s Hour, the gourmet cast), and then in the rest of the emission Bon Apetit, the comedy media. show Short Order and others.

bTV Novinite are the most often During the weekend bTV offers watched news on Bulgarian air, several successful show programs while the news anchors are the among which the hit reality series most loved by the Bulgarian Such is Life, the tourist cast The viewers. On a daily basis the Top Globe, the talk show programs bTV reporters inform the viewers Clash and On Demand, the about the current news and events transmissions A Sea of Love, The of the day within the scope of six Other Bulgaria, etc. emissions on weekend days. The bTV transmits two of the most publicist style productions of bTV popular sports programs in the Seismograph and Prints are world– Champions League and preferred by the ТV auditorium. Formula 1. The sports news of bTV produces good quality bTV are among the most observed investigative journalism in the in the Bulgarian broadcast, while rubric bTV Reporters every the observer cast Sport Zone is Saturday and Sunday after the during the Sunday program of the peak news cast, as well as unique TV. bTV offers its spectators the documentary and scientific best film hits and the most popular education films in the rubric bTV series, preferred by the auditorium Documents. in its time slot.

bTV was confirmed as an absolute

6 News Corporation is an investor geared towards a particular strategic for Bulgaria. Not only audience – family, children and because bTV is the most young people. The year 2005 saw successful media project in also the beginning of GTV – Bulgaria, which transformed the television, relying mainly on humor media market and destroyed the and entertainment. monopoly of the state television, The regional policy of News but in its entirety its was designed Corporation for Bulgaria and for on a large scale from the very the Balkans as a whole is oriented beginning. At the same time when toward creating media having for bTV strengthened its positions on their objective to meet the public the media market, News interests and attitudes, and to Corporation started also a group of invest in the knowledge and niche television programs in order values of society. For News to enclose the television Corporation, Bulgaria is a auditorium into one media group. successful example of media In response to the audience Krassimir Guergov investment. interest the programs of FOX were Advisor to News Corporation for initiated – , and Bulgaria and Serbia . Each one of them is