LAVAZZA: A UNIQUE SOLUTION 5 GOOD REASONS TO CHOOSE

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WE ARE THE THE LEADING THE PERFECT THE TRAINING A GLOBAL EXPERT! SINGLE-PRODUCT BEAN CENTER BRAND COMPANY COFFEE COMPANY Established in 1895, the Tu- IN THE WORLD The careful selection of The certified training and The growth and guided rin-based company has be- beans has perfected the knowledge are the brand’s programs define the suc- en owned by the Lavazza The global authentic ita- unmistakable taste of a added value. cess of a icon in the world. family for four generations. lian brand complemented unique and quality coffee. by Carte Noire, leader in France and Merrild, leader in Denmark.

02 03 1. A GREAT FAMILY BUSINESS, 2. LAVAZZA FACTS A HISTORY OF PASSION FOR COFFEE #1 NUMBER 1 Leading coffee brand in Italy, a byword for fine throughout the world: from its origins COFFEE as a small grocery store opened by Luigi Lavazza over 120 years ago to a large company, Lavazza is IN ITALY now synonymous with excellent Italian espresso in over 90 countries. 1,9 BILLION EUROS #5 NUMBER 5 TURNOVER AMONG THE WORLD’S (2016) COFFEE A FIGURE OF SUCCESS ROASTERS

A PASSION WITHOUT BORDERS PRESENT IN OVER

160.000 FRUIT OF Innovators by profession: the company’s long series of innovations started in 1895 - from the first TONS OF ITALIAN PLANTS, 90 branded packaging to the latest capsule coffeemaker. And Lavazza still continues to innovate: from ROASTED COFFEE 3 COUNTRIES new roasting machines to ensure aromatic excellence, to new machines that make coffee from beans PER YEAR AND ABROAD, and capsules. An endless pursuit of innovation. 2 IN BRAZIL AND INDIA RESPECTIVELY

04 05 3. THE PERFECT BEAN 4. THE TRAINING CENTER

MORE THAN 70 VARIETIES A CONTINUOUS RESEARCH, SELECTED A WIDE RANGE OF EXPERTLY PROCESSED PRODUCTS. _

MORE THAN 120 YEAR-LONG EXPERTISE AND PASSION THE LARGEST COFFEE STUDY CENTER IN ITALY AND INTERNATIONALLY _ Based in Turin, the Lavazza passion impart its values through training courses and services available throughout in Italy.

One of the biggest coffee HIGH QUALITY schools in the world. STANDARDS FOR A PERFECT Known as the largest training center BLEND. stablished in 1979. 7 areas of expertise: coffee brewing, espresso WIDE ROASTING equipment, innovation and creativity, sensory analysis, AND RANGE processing cycle anc production process. TO SATISFY VARIETY 30.000 people each year attend the courses: IN TASTE. CONTINUOUS RESEARCH OF CONSUMERS’ MAIN NEEDS professionals, clients, journalists and opinion leaders. AND MARKET DEMANDS 06 07 5. A GLOBAL BRAND WITH A GLOBAL STRATEGY

ARTS & CULTURE _ The arts & culture is an important territory for us to participate in from a corporate communication and premium brand awareness standpoint. CORPORATE _ We are a truly italian, Global Family Company and a source of pride for made in Italy worldwide.

360°EVENTS AND PR PLAN

PRODUCT INNOVATION & TOP GASTRONOMY TENNIS AND SPORT SPONSORSHIP _ _ Ever been a progressive and pioneering coffee maker, Lavazza is a guarantee for chefs The only company in the world to sponsor all four Grand Slams tournaments: Australian who choose it. An important ingredient in Italian culture becomes the protagonist of Open, Roland Garros, US Open and Wimbledon. innovative and experimental gastronomic results.

08 09 LAVAZZA BLUE SYSTEM: THE LAVAZZA BLUE STRENGHTS THE NEW LOGO

Modern and appealing appearance aligned with Lavazza brand identity

Increase BLUE system recognition and consistency especially within Lavazza's Brand Essence

EXCELLENT PRE-INFUSION PROTECTED OPTIMAL QUALITY BREWING CAPSULE QUANTITY

The most refined coffee Intensify aromas Packaged in a protected For the ever perfect blends skilfully ground and flavour atmosphere to preserve coffee or hot drink the aroma and freshness of Greater emphasis the coffee on the Lavazza brand and BLUE as a sub-brand

10 11 THE NEW CLASSY RANGE

CLASSY CLASSY CLASSY MINI COMPACT CLASSY MILK

Compact Touch interface Touch interface Fresh milk dimensions

Bluetooth Bluetooth Bluetooth connectivity connectivity connectivity

• 2 Selections: Espresso, Free Dose • Touch Screen User Interface • Touch screen, LCD display • Touch screen, LCD display • 2 adjustable heights to fit all cup sizes • 3 Selections: Espresso, Long Espresso , Free Dose • 4 Selections: Espresso, Long Espresso, • 6 SELECTIONS: Espresso, Long Coffee, • Water Tank Capacity 0,7 l • 2 adjustable heights to fit all cup sizes Long Coffee, Free Dose Free Dose, Coffee macchiato, , macchiato • Capsule Drawer: Up to 5 Capsules • Water Tank Capacity 0,9 l • 2 adjustable heights to fit all cup sizes • 2 adjustable heights to fit all cup sizes • 13,5 x 34 x 26 cm (LxHxW) • Capsule Drawer: Up to 9 Capsules • Water Tank Capacity 1,8 l • Water Tank Capacity 1,8 l • 16,5 x 37 x 29,5 cm (LxWxH) • Capsule Drawer: Up to 15 Capsules • Capsule Drawer: Up to 15 Capsules • 20 x 41 x 35 cm (LxWxH) • 20 x 41 x 35 cm (LxWxH)

12 13 LAVAZZA BLUE OCS MACHINES BLUE AS ONE SINGLE SYSTEM TO COVER ALL THE PROFESSIONAL SEGMENTS

LB 2600 LB LB MINIVENDING MAGYSTRA 2317 SYNERGIES NEW PRODUCT Distributors takes advantages from DEVELOPMENT one single system having the possibility to manage capsules stock Blue system benefits both of OCS with flexibility between and Food Service NPD generating ONE 360° SYSTEM segments higher rotation of products Blue capsules system covers all between segments Powder milk Fresh milk the professional segments: from and choco Home offices to Public Vending and Ho.Re.Ca businesses

Touch interface Touch interface

• Display multilanguage and 8 backlight buttons • Display multilanguage and 8 backlight buttons • 2 different versions: only coffee & milk powder • 8 Selections per 3 sizes: Espresso, Cappuccino • 8 possible recipes • Touch screen 7” Milk,, Cold Milk • 2 adjustable heights to fit all cup sizes • Capsule canister capacity: 220/240 caps • 2 adjustable heights to fit all cup sizes • Water tank capacity 4L • Instant canister capacity: 0,7kg • Double canister for milk powder and chocolate • 25 capsules drawer, 2 heaters,Hot water sprout • Water tank capacity: 3L • Separate Milk module available Self cleaning BU • Exhausted capsules drawer capacity: 25 - 30 capsules • 30 x 54,5 x 41,5 cm (LxWxH) • Separate Milk module available (Vitifrigo) • Water & capsule drawer easily removable and • 35 x 49 x 57 cm (LxWxH) accessible by the customer • Payment system compability: Cashless compact - Coin validator - Coin changer (on cabinet) • Ready to Bluetooth BTLE refit. kit • 37 x 44 x 92 cm (LxWxH) - Weight: 20 ÷ 25kg

14 15 BLUE CAPSULES

AROMATIC BALANCED INTENSE HOT BEVERAGES Flowery and fruity notes, balanced roasting Medium roasting and balanced blends of Brazilian Redolent of spices, from cocoa to cardamom and black pepper, this and a rich aromatic intensity Arabica, Indian Kapi Royal Robusta coffees, milk dark-roasted coffee has intense flavour and dense texture thanks to a chocolate and hazelnut for an harmonious, balanced flavour. high contest of Brazilian Robusta – a typical Southern Italy flavour. 50 - 120 cc

Espresso - 30 cc Espresso - 30 cc Espresso - 30 cc

DOLCE TIERRA DECAFFEINATO ROTONDO INTENSO RICCO VIGOROSO LEMON TEA BARLEY WHITE BEVERAGE

Lungo - 90 cc - 90 cc

DECAFFEINATO SOAVE DELICATO LUNGO CAFFÈ CREMA AMABILE DARK GINSENG CAMOMILLE CHOCOLATE COFFEE

Let it wind up around the senses. Thanks to its centenary experience in the coffee industry, Lavazza has designed Discover the new Lavazza taste. three specific taste areas to meet all italian consumers needs. From now on your clients can be guided by their own sense to discover their favourite flavours. _ 16 17 THE VALUE PROPOSITION LAVAZZA BLUE: PROFESSIONALISM IN YOUR OFFICE, EVEN DURING THE COFFEE BREAK

3. 1. SALE A NEW MACHINE COMMERCIAL RANGE MODEL to cover all the offices segments from home offices to public vending. A 100% made in Italy design oriented to stress the authentic “Italianità” with a professional feeling to fit in every small and medium offices.

Main system values Quality 2. Technology A WIDE CAPSULES Variety RANGE Versatility High quality, fresh product, Design ensured by the self-protected capsule. A variety of flavours to meet consumer’ requirements, An Intuitive and easy to use machine thanks to continuous research range, characterize by modern design and testing. and premium materials, that allows to prepare easily and quickly all types of coffee and milk (fresh) recipes tou- ching just 1 button. 18 19