FROM THU. 10th TO SUN. 13th MAY,2018 4th WEEKENDER SPORTS EVENTS, LEARNING & CULTURE [email protected] / [email protected] www.eventsgb.com/4th‐madrid‐weekender +34 91 556 38 06

WELCOME TO THE 4th MADRID WEEKENDER

“The 4th Madrid Weekender is a great opportunity for University students to broaden their knowledge in Sports Event Management as well as to increase their international networking while exploring and enjoying sports events in one of the vibrant cities of Europe. I`m enthusiastic to present the 4th edition of Madrid Weekender and to provide one more time an unforgettable experience to the participants during their career.“

SCHEDULE THURSDAY, 10th

TIME EVENTS

Depending on the time Arrival at Madrid Adolfo Suárez your flight lands Barajas International Airport (T1, T2, T3, T4)

‐ Check in at 3* Hotel Senator Castellana

From arrival ‐ 20.00 Leisure time

20.00 Official Opening 4th Madrid Weekender 2018 at Museo del Jamon Address: General Varela, 37 28020, Madrid

PUBLIC TRANSPORT •How to acquire it

The Tourist ticket can be purchased in the To use public transport in following points of sale: Madrid it is necessary to buy a 1.At the Adolfo Suárez Madrid‐Barajas Airport multipurpose card that includes metro, train and bus routes. • T1‐ T2‐T3 Terminal o Sales Office and Tourist Information (T2) Hours: Monday to Sunday from 8:00 a.m. to 8:00 p.m. Tourist information service: Monday to Sunday from 10:00 a.m. to 6:00 p.m.

• T4 Terminal • Fares o Sales Office and Tourist Information (T2) Hours: Monday to Sunday from 8:00 a.m. to 8:00 p.m. Tourist information service: Monday to Sunday from Zones 1 2 3 4 5 7 10:00 a.m. to 8:00 p.m. day days days days days days

A 8,40 € 14,20 € 18,40 € 22,60€ 26,80€ 35,40 € 1.At all the Metro de Madrid network stations.

HOW TO GET TO HOTEL SENATOR CASTELLANA FROM THE AIRPORT

• OPTION 1 Metro:(Best option) • OPTION 3 1. From T1, T2, T3 & T4 to Cuzco station (nearest Metro station to hotel) Bus:can be taken directly at the exit of 2. Metro exit at the Airport T1, T2, T3. Take the airport. At T1, T2 & T4, bus line 203 to Nuevos Ministerios (last stop). will take you to Atocha train station. 3. Transfer at Nuevos Ministerios to 1. Once arrived in Metro Atocha, take Line (to Tres Olivos). 1, to Pinar de Chamartín. 4. Go out at Cuzco station. 2. Transfer at with Line 10, to Tres Olivos • OPTION 2 3. Metro arrival, Cuzco station

Taxi:can be taken directly at the exit of the terminal and it’s a fixed costs of 30€

HOW TO GET FROM CUZCO TO HOTEL SENATOR

1. Get off at Cuzco and take the exit: Pº de la Castellana, impares.

Official Opening 4th Madrid Weekender 2018 at Museo del Jamón

HOW TO ARRIVE

Address: Calle del poeta Joan Maragall, 15

FRIDAY, 11th SPORT TECHNOLOGY AND REAL MADRID

TIME EVENTS The GSIC is part of Microsoft’s innovation centers’ 07.00 – 08.00 Breakfast global network. It is based in Madrid and was

09.00 ‐ 09.45 Guided Visit at Microsoft Global created as a meeting point for all the economic (First group) Sports Innovation Center.

The students will be divided into sectors linked to sports (performance, health, 09.45 ‐ 10.30 two groups. fitness, fan engagement, IT, sporting goods, (Second group)

11.00 –end of Shuttle to Discover La Caja Mágica wearables, tourism, education). the matches (“The Magic Box”) and enjoy some of the Mutua Madrid Open Tennis Quarter‐Final Matches (ATP1000) 13.00 – 14.00 Lunch (self‐service)

From 18.00 Leisure Time

HOW TO GET FROM HOTEL TO MICROSOFT GLOBAL INNOVATION CENTER

1. Take Cuzco Metro station, go to Line 10, direction to Puerta del Sur. 2. Get off at Alonso Martínez and transfer to , direction to Pinar de Chamartín. 3. Get off at and take the exit : Conde de Peñalver, pares.

How to get from Metro Goya to Microsoft Global Sports Innovation Center

1.Head north to Narváez street to Goya street (20 meters) 2.Turn to the right towards Goya Street (350 meters)

FRIDAY, 11th

SPORTS EVENTS

Visit La Caja Mágica (“The Magic Box”): the most modern tennis venue in the world. Its name refers to

the dynamic design of the angular, shifting shell that covers the two pavilions.

* Tickets will be in Category 3 (Session Day) seating area allowing for the best views

HOW TO GET TO THE CITY CENTRE FROM LA CAJA MAGICA

1. You have to walk 900 metres until San Fermín‐ Orcasur Metro station 2. Take , towards Moncloa

3. Metro arrival:

SATURDAY, 12th

TIME EVENTS 07.00 ‐ 08.00 Breakfast 8.15 Shuttle to Escuela Universitaria Real Madrid 09.00 –14.00 Lectures at Escuela Universitaria Real Madrid‐ Universidad Europea

09.00 –9.10 Welcome Opening: Gerardo Bielons (Director of Events GB) 09.00 ‐ 10‐00 Diego Martinez: “Economic control and financial fair play regulation”

10.00 ‐ 11.00 Dr. Robert Wilson: “The impact of managerial change in professional team sport” 11.00 ‐ 11.30 Networking Coffee Break

11.30 ‐ 12.30 Celia Morales García: “Creating the ultimate premium sports experience”

12.30 ‐ 13.30 Alfonso Roberes: CEO AROWANA, “Successful model of football”

13.30 –14.00 Shuhong Xiao: “The development of Football Industry in China” 14.00 –15.00 Lunch (included)

15.00 Shuttle to Hotel Senator Castellana 18.30 –20.30 Football Match (La Liga) Real Madrid vs Celta de Vigo

From 20.30 Leisure time to enjoy Madrid night SATURDAY, 12th

Diego Martinez Celia Morales Dr. Robert Shuhong Xiao Alfonso Roberes de García Wilson Cominges Economic control Principal Lecturer in Professor at school department at La Liga Head of Operations, of management, VIP Area and Sport Business at CEO of Arowana Premium Corporate Hospitality Sheffield Hallam Beijing Sport Sports Agency, Former La Liga economic University. University Head of International Sales of Real Madrid C.F. control and financial at Real Madrid

fair play regulation. Creating the ultimate The development of The Impact of premium sports football industry in The New Management of managerial change experience China a top Football Club in a in professional team sport. global environment

HOW TO GO FROM THE HOTEL TO SANTIAGO BERNABEU

1. It’s a shot walk of 15 minutes . C/ Concha Espina, 1

KICK‐ OFF 18:30

REAL MADRID VS CELTA DE VIGO SUNDAY, 13th

TIME EVENTS

07.00 ‐ 08.00 Breakfast

09.00 ‐ 12.00 Optional Visit of Atlético Madrid WANDA Metropolitano Stadium

12.00 ‐ 14.00 Free Time: We recommend you visiting El Rasto. 14.00 ‐ 15.00 Lunch (self‐service)

15.00 ‐ 17.00 Free Time

18.00 ‐ 20.00 Visit of Real Madrid Stadium and The Bernabéu Tour

20.30 Dinner at Realcafé Bernabéu

SUNDAY, 13th

VISIT REAL MADRID STADIUM

The legendary Santiago Bernabéu Stadium, has more than 60 years of history and in these days, it has become one of the main tourist attractions in Madrid and a “must see” for any football lover. You will have the chance to look through the Stadium, and even have access to those places that you only had pictured in your mind, like the tunnel to the locker rooms, the bench, the pitch and even the presidential box. To round it off, you will visit the new Museum, the chief exponent of Real Madrid legend, the Best Club in the 20th Century.

How to arrive to Wanda Metropolitano

1. Take Metro station: Ópera, direction to Cuatro Caminos.

2. Get off at and transfer to , direction to Estadio Metropolitano.

3. Get off at Estadio Metropolitano and take the exit. The metro is 1 min away of the Stadium and you will see it immediately.

WELCOME

“Madrid is one of Europe's great cultural capitals. It's also a fun, friendly, caring, diverse, vibrant city, packed full of things to do for all audiences. It's one of those places where it's easy to feel part of the scene, to fit in with everyday life and adopt the customs and habits of the local residents. There's room for everyone here, so everyone's “No city on earth is more alive than Madrid, a beguiling place whose sheer energy carries welcome.” a simple message: this city really knows how to live.”

- Lonely Planet LEISURE TIME OPPORTUNITIES

• Gran Via: commonly known as the “Spanish Broadway” is a place where you can find many theatres, cinemas and shops. The most important street in Madrid has an exciting atmosphere 24/7.

METRO: Stop at Gran via or (Lines 1 –5 –3) • Plaza Mayor: hosts some of greatest bars and restaurants in Madrid. The Plazas vibrant atmosphere and its traditional architecture is a must see!

METRO: Stop at Sol ( –2 –3) • El Rastro: is a market held every Sunday in Madrid between 9am and 3pm. A great chance to explore a market from hundreds of different sellers with many Spanish specialties.

METRO: Stop at () • La Latina:the lively and colorful area of La Latina is a maze of narrow lanes filled with tapas bars and cantinas.

METRO: Stop at La Latina (Line5) LEISURE TIME OPPORTUNITIES

• Museo Nacional Del Prado: Its walls are lined with masterpieces from the Spanish, Italian and Flemish schools, including Velázquez, El Greco or Goya. Its collection comprises 8,600 paintings and over

700 sculptures.

METRO: Stop at Atocha (Line 1) • Museo Nacional Centro de Arte Reina Sofía: The National Musem of 20th Century art is named after Queen Sofía and includes excellent collections of most famous Spanish artists including

pieces from Pablo Picasso and Salvador Dali.

METRO: Stop at Atocha (Line 1) • Parque de El : Is one of the largest parks in Madrid and features many different activities. From free concerts on Sundays to multiple exercise groups or rowing a boat on the park lake.

METRO: Stop at Atocha (Line 1) LEISURE TIME OPPORTUNITIES • Templo de Debod: Is an Egyptian temple dating back to the 2nd century BC. The temple was donated to Spain by the Egyptian government to save it from floods following the construction of the great Aswan Dam.

METRO: Stop at Plaza España (Line 10 –3) • Sol: Is one of Madrid's best known squares. Several busy historical streets, such as Calle Mayor, Calle Arenal, Calle Alcalá and Calle Preciados, converge here and it contains several of the city's best known

landmarks such as the famous clock at Casa de Correos, the plaque

marking Kilometro Cero and the statue of the bear an the

Strawberry Tree.

METRO: Stop at Sol (Line 1‐ 2 –3) • Palacio Real Y Catedral de La Almudena:Home to the Kings of Spain from Charles III to Alfonso XIII, Madrid's Royal Palace takes us on ajourney through the history of Spain. Though it is no longer the royal family's

home, it continues to be their official residence.

METRO: Stop at Opera (Line 5 –2) MORE FUN IN MADRID

• Enjoy a wonderfur bike ride at La Casa de Campo or Madrid Río. Some suggestions of where you car rent de bikes: 1.Trixi bike rental & guided tours: From 4€ (C/ Jardines, 12) 2.Mi bike rio: From 5€ (C/ Aniceto Marinas, 26)

• Fair of San Isidro

Madrid celebrates a series of festivities in honour of its patron saint, with music, shows, and a lot of activities for the whole family. A comprehensive cultural and recreational programme that combines tradition and modernity.

CULTURE ART SHOWS •Sorolla y la moda: Museo Thyssen •Emociones: Teatro Alfil (From 16€) •Picasso y el Museo: Circulo de Bellas Artes •El Rey León: Teatro Lope de Vega ( From 50€) •Auschwitz: Arte canal ( From 10€) •Los otros: Matadero, Nave 11 RESTAURANTSS

• TABERNA EL SUR C/ De la Torrecilla del Leal, 12, 28012

• LATERAL Paseo de la Castellana, 89, 28046 C/Fuencarral, 43, 28004

• OJALÁ C/San Andres, 1, 28004 RESTAURANTS

• PEZ TORTILLA C/ Pez, 36, 28004

• PUBLIC C/ Del Desengaño, 11, 28004

• MERCADO DE SAN ILDEFONSO C/ De Fuencarral, 57, 28004 GO PARTYING

BEST NIGHT CLUBS IN MADRID

1.Joy Eslava: C/ Arenal, 11 2.Ocho y Medio: C/ Barceló, 11 3.Teatro Kapital: C/ Atocha, 125 4.Koh Tao : Av/ Alberto Alcocer, 32

BEST INDIE BARS IN MALASAÑA

LATIN NIGHT CLUBS 1.El Penta: C/ Palma, 4 1.Tropical House Madrid: Plaza Mostenses, 11 2.Via Lactea: C/ Velarde, 18 2.The Host: C/ Ferraz, 38 3.TupperWare : Corredera Alta de San Pablo, 16

MORE INFORMATION ABOUT MADRID

PUBLIC TRANSPORT MADRID CITY BUSES:EMT Urban buses operate daily from 6:00 a.m. METRO to 11:45 p.m. Service frequency along a particular route depends on the time of Is open daily from 6:00 a.m. to the day and the bus route and may 1:30 a.m., although some stations fluctuate between 5 and 8 minutes. From have limited opening times. 11:45 p.m. through the whole night, a Service frequency depends on the network of 25 night bus lines comes into line, time of the day, and day of operation ‐ these buses are commonly the week, varying between 2 to 5 known as “owls”. In addition to this, and minutes in peak hour and 15 during weekends and days before minutes on evenings. holydays, some night bus routes, called "MetroBuhos", operate while the

DOWNLOAD PDF METRO MAP AT: underground system is closed.

(www.metromadrid.es) (www.emtmadrid.es)

PUBLIC TRANSPORT

SUBURBAN RAIL NETWORK: RENFE –CERCANÍAS

The trains operate from 6:00 a.m. to 11:30 p.m. and service frequency depends on the time of the day, day of the week and line. (www.renfe.com)

HOW TO GET TO THE NEAREST HOSPITAL

HOSPITAL UNIVERSITARIO LA PAZ

METRO: 1.From Cuzco to Begoña station going towards Tres Olivos/Hospital Infanta Sofía. 2.Follow the signs for Cdad. Sanitaria La Paz and you have to walk 80 meters

WEATHER IN MADRID

In spring, Madrid’s parks, gardens and green spaces are bursting with flowers.From the month of May, the weather becomes almost summery, with average temperatures reaching 21ºC (70ºF).

EVENTS GB CONTACTS

• Gerardo Bielons: +34692206213 Director of Events GB

• Ivanir Caddeo: +393342824756 Project Manager of Events GB

Address: C/Pintor Juan Gris 3, 1º B Dcha • Carolina Bielons: +34681106432 28020 Madrid, Spain PR & Communications of Events GB Phone: +34 91 556 38 06

HAVE A SAFE FLIGHT BACK HOME!