BULLSHEET The official newsletter of the Reno Rodeo Association VOL. 3 NO. 11 June 2017 MARKETING THE RENO RODEO The main goal of the marketing committee is to sell tickets, or Cumulus Media, which includes KBUL, KKOH, and Wild 102.9, “put butts in seats." In addition we strive to assure that our event is again the official radio group for the rodeo. Ticket giveaways has a positive, and consistent message in the community. With and promotions started in the middle of May. In addition we the help of all of our media partners, and the hard work of The buy space on most of the other radio stations in town. Foundry, Minor O’Hara Advertising, and Greg Mason Advertising Starting the first weekend in June, you will see ads in the Arts we have been able to meet, and exceed our expectations in RGJ promoting the rodeo. This contract also reaches into the all areas. Sacramento market with a digital magazine produced there. As we close in of this year’s rodeo we thought you would like to Starting with the NFR program in December we have been know what the MAPs committee has been doing to get the word advertising in publications through . out. Here are some of the more visible places you will see, or hear, our marketing and advertising between now and the rodeo: Eleven gritty exciting nights Get your tickets today! • Dustin Lynch concert 6/14 • Xteme Bulls 6/15 • Food court daily • Nightly carnival • The Jack Tent nightly • Reno Rodeo Parade 6/17 Digital ads we are placing in on our social media sites. These images • Vendors galore and more are similar to the ones you will see on the five digital billboards in the area starting on May 29.

By June 1st we will have digital ads on all of the Lamar outdoor digital boards in the area (There are 4 in Reno and 1 between Carson City and Gardnerville). Our ads appear on both sides of June 15 - 24, 2017 tickets 800-325-SEAT the board for 8 seconds every minute. – And we can change RenoRodeo.com them to highlight different things about the rodeo. Sample of the print ads we’ve placed in publications in north- ern Nevada and California since the first of the year. If you have had to travel through the airport in the And last, but certainly not least, we have been knocking it out last month, you will have of the park on social media. As of the middle of May we have seen two large Reno Rodeo 34,195 fans on Facebook, 23,500 followers on Instagram, and banners in the baggage 8,197 followers on Twitter. In addition, we created a Snapchat claim area. From now until account at the beginning of last year’s rodeo and will expand midway through the rodeo on it this year. Between May of 2016 and May of 2017 we had we have ads running on the over 10 million impressions on Facebook and Twitter, we had video boards in the same over 120,000 engagements (likes, comments, and shares) and area of the airport. received over 11,000 messages. We have partnered with What does this all mean? The numbers tell story. Our ticket sales all of the TV stations in the numbers are $100K above last year at this time. That’s even after area, and they have already getting a late start because of contract negotiations between been running ads and the University and Ticketswest. promotional spots. One of two 3’ x 7’.signs in the baggage When you see our ads and hear our promotions, let us know claim area of the Reno-Tahoe Interna- what you think. We strive to improve every year. tional Airport. PRESIDENT’S MESSAGE

By now the word is out. I over the past couple of years that I have served as an officer, I am proud to announce the remember hearing this quote that has stuck in my mind as a 2017 Reno Rodeo Parade descriptor of a common mindset within our association just Marshal is JAY NORVELL, 2 years ago. “…I’m just tired of “everyone” in the Association head football coach for the overreacting and not collaborating…seems like everyone Nevada Wolfpack. Coach is trying to catch everyone else making mistakes, or doing Norvell was hired on Dec. something wrong, or doing a job they’re not assigned to.” I 9, 2016, ushering in a new wrote it down and quickly came to the conclusion that if I was era of Wolf Pack football. going to make volunteering for the Reno Rodeo Association Throughout his three fun again, I was going to have to approach this mindset decades of coaching, he has head-on. 2015 President Larry Stacy and 2016 President Scott had stops at Iowa, Northern Peterson made great strides in turning this mindset around. I Iowa, Wisconsin, Iowa State, am proud to say that it appears as though we have changed Indianapolis Colts, Oakland Raiders, Nebraska, Oklahoma, the mindset of the Association. The evidence of this change Texas, UCLA, and most recently, Arizona State. He has coached is in the room at our Directors and Executive Committee 2 in both the BCS National Championship Game with the meetings; you feel it as you attend general membership Oklahoma Sooners, and Super Bowl XXXVII with the Oakland luncheons and individual committee meetings. The Reno Raiders. Rodeo Association is operating as a finely tuned machine; the Coach Norvell will Marshal the Reno Rodeo Parade, once committees and chairs are interacting and collaborating with again held in mid-town, on June 17th. I hope you will all come each other for the good of the rodeo. This is further evidenced out to the parade this year and take the opportunity to meet by the MAPS and Sponsors committees’ co-alliance with Jay. In earlier conversations, Tickets, RRT, Magazine, 100 year, Kid’s Day, Legacy and others. Coach Norvell expressed The executive Committee Liaisons are actively participating his excitement to witness with their assigned committee chairs. It’s working folks! The firsthand the Wildest, Richest golf tournament is sold out, we have experienced extremely Rodeo in the West. He was successful membership recruitment and 100 year events, we particularly eager to take part are about to break records in sponsorships, and pre-event in Nevada Wolfpack Night, ticket sales are in excess of $100K ahead of last year’s record Wednesday June 21st. With numbers! Jay serving as Parade Marshal, I want to sincerely thank each and every Wrangler, Member, we are fortifying the already Director and Past President for the countless hours of hard strong partnership with the work endeavoring to not only make this rodeo a success, but University of Nevada Athletics. more importantly change the mindset of the entire Association. About the time you receive this edition of Bullsheet, we will be The stage is set, now comes the really fun part !!! less than two weeks from the 98th Reno Rodeo. As I look back Let’s Rodeo! Brad Sidener 2017 President

1ST VICE PRESIDENT 2ND VICE PRESIDENT SECRETARY TREASURER BILL SUMMY MIKE TORVINEN DEBBIE SPRAGUE GREG WILLIAMS

EXECUTIVE COMMITTEE FINANCE COMMITTEE BRAD SIDENER, PRESIDENT CRAIG DOWNIE GREG "LIGHTNING" WILLIAMS BILL SUMMY, 1ST VICE PRESIDENT TROY GARDNER MIKE TORVINEN MIKE TORVINEN, 2ND VICE PRESIDENT PAUL GORDON JIM NEIL DEBBIE JOHNSTON, SECRETARY JOSH IVESON ALEX BYBEE GREG "LIGHTNING" WILLIAMS, TREASURER BILL JOHNSON JUSTIN THOMSEN SCOTT PETERSON, IMMEDIATE PAST PRESIDENT JIM LINDSEY KEN MINER BILL PRICE, PAST PRESIDENT REPRESENTATIVE KEVIN ROSE STAN MARSHALL GENERAL MANAGER’S MESSAGE

Can anyone tell me how The Di Loreto roping invitational has new ownership...it’s many days it is until the now called the Reno Million and is two days, Tuesday and Rodeo? Not enough let me Wednesday, followed by the all-women’s roping on Thursday. tell you! Oh, I’m just Kidding. Those who love roping, will be thrilled. A newly added event But really, even though we this year should please the parents and kids alike...Junior are clicking along, it amazes Girls NFR Qualifier barrel racing. That will be held Sunday me how fast this year’s Rodeo Afternoon, June 18th, in the outdoor arena along with Kids came after last year’s. Lots Day going on in indoor arena. Junior roping will be in the to do and lots of juggling; I Sponsor tent on Monday, June 19th. Lita Scott Women’s barrel love it! Occasionally people racing invitational will be held on Saturday, June 17th. The with no knowledge of our Extreme Mustang Makeover are returning as well on Friday Rodeo or the Rodeo world and Saturday, June 23rd and 24th! Another addition to our in general, ask what do Rodeo line up is the PRCA Bull Fights each night at end of I do after the Rodeo is over? Funny people; it’s a Full-time performance. They will start on Sunday the 18th, continuing job. Between committee meetings, taking care of sponsors, through to Wednesday the 21st. Two days before these and legislative dealings and trying to work with the RSCVA, it’s two days after, we are bringing back Emannual Lataste for his 3 Rodeo business on top of it all. Plus, the 100+ daily emails, spectacular bull jumping acrobatics! Our well photographed phone calls and text messages... you get the idea! and written about Cattle Drive will still be “horses trotting, wagons rolling, and cattle bellering" as they hit town on So, let me just give you a quick rundown of the Reno Rodeo Thursday, June 15th, around noon. Our parade Saturday, June 2017 features. We start again on Wednesday night with 17th, moved to Midtown last year and will be traveling down another concert featuring Dustin Lynch & Low Cash. Next there again this year. It is slated to be bigger and better!!! up on Thursday is the PRCA Extreme bulls followed by our first performance Friday, June 16th, Patriot Night. We have on We all hope you, your family, friends, and neighbors (along tap a very special treat for Patriot night, make sure you are in with newly acquired fans) will join us so we can share with your seats early this night. Of course, we continue with our you all our hard work, loads of fun and our favorite form of Rodeo Idol winners singing the national anthem each night; entertainment!! George Combs you just might know one of them! The BFI is on Monday and General Manager

RENO RODEO KICKOFF CONCERT BROUGHT TO YOU BY CUMULUS RADIO DUSTIN LYNCH with LOCASH JUNE 14, 2017• 7 PM RENO RODEO ARENA

Tickects Available at Lawlor Events Center or ticketswest.com FOUNDATION NEWS

Rhythm & Rawhide A professionalism shared by few. Brad Sidener presented his 2017 Memorable Event Reno Rodeo belt buckles to the artists who were over the top with joy in receiving their gift. On Friday, May 19, over 500 people attended the 2017 Thanks to Michael & Sons’ Jewelry for the exquisite diamond Rhythm & Rawhide event donation and to all of our sponsors for supporting this annual at the Reno Downtown fundraiser that will benefit so many in our community. We are Ballroom. The evening incredibly grateful to Don Weir’s Reno Dodge for being the was truly magical with presenting sponsor for the second year in a row and for all of Grammy Award winning the supporters who helped to raise money for the Reno Rodeo artists accompanied by the Foundation and the Reno Philharmonic Association programs. incredible Laura Jackson Many of the guests have already shared they can’t wait for the conducting the Reno 2018 Rhythm & Rawhide event! Clara Andriola Philharmonic orchestra. Bret James and Chris Destefano have over forty, number one Executive Director Country hits between them and provided the audience with 4 a behind the scenes story of their songs, including "Jesus Take the Wheel," "," "Something in the Water," "Hey 2017 RODEO TICKET INFORMATION Girl," "Don’t Ya," and "Sun Goes Down." The dance floor was full of guests enjoying the fantastic music with everyone wishing Top 3 Reasons To Buy Rodeo Tickets Early the evening didn’t have to come to an end. Avoid the lines Special thanks to 2017 Reno Rodeo Queen, Alex Rayppy, the f f Avoid extra fees by buying in person at Lawlor Events Center or at the Reno Rodeo Main ticket office, starting June 7th, 2017 f Ensure you get a ticket – we sell out! 2017 Reno rodeo tickets are available the following three ways. In person (no fees) at Lawlor Events Center Monday – Friday, through Tuesday, June 6th 10am to 5pm four queen contestants, Kaley Zurek, Jennifer Fisk, Shenia Martin, and Sarah Rogers, along with the Flag Girls, Krystyn or at the Reno Rodeo Grounds Main Ticket Office, Knuth, Jessica Keyes, Dusty Smith, and Kristin Quesnel June 7–9 and June 12–13 who performed to the song "" selected by 10am to 6pm Don Weir. These ladies spent hours and hours learning the June 14–24 beautifully choreographed routine by Amanda Coulson, 10 am until approximately 8:30pm professional dancer and owner of Dancin! Performing Arts Online- (service fees apply) via TicketsWest.com Center. Telephone - (service fees apply) via TicketsWest 1-(800) 325 - SEAT (1-800-325-7328) For discounts on group sales, please contact tickets@ renorodeo.com or [email protected]. IMPORTANT: 2018 Reno Rodeo tickets will be on sale, in person only, at the Reno Rodeo Main Ticket office starting Monday, June 12, 2017, at 10am.

Dr. Larry Frugoli, Reno Rodeo Foundation President and Jack Westermeyer, Reno Phil Board Chair did a great job hosting the evening. Jim Hay conducted the auction with an unmatched LETTER FROM THE QUEEN

As I write my final letters to you all, tears start to come to my my reign. I love being eyes as I tam thinking that my time as Miss Reno Rodeo is involved in this organization, coming to an end. As hard as it is going to be, I know that I so the busier I am, the more am brave enough to say goodbye, because life will reward me my passion grows for rodeo with a new hello. and the western way of These past few weeks have been so much fun since the last life. I have learned so much time I wrote to you all. I attended the Red Bluff Rodeo April this year, it’s unbelievable! 21st–23rd, along with the Chuck Wagon Team, Rodeo Officers, Everything I have learned and Queen Co-Chairman ,Andi Morency. Red Bluff put on a from each and every one of great show and one thing that made it so special was that you has made such a lasting I was given the opportunity to push cows with Miss Rodeo impression. I cannot thank America, Lisa Lageschaar. I took part in numerous events you guys enough for taking during this rodeo such as the grand entry, parade, mutton me under your wings and busting, and autograph party at the end of each performance. guiding me throughout this year. I am so thankful that I was able to attend Red Bluff as one of My next few weeks are going to flyby, but I have some my last few rodeos. incredible events coming up. Rhythm and Rawhide is about 5 After Red Bluff, I attended the Clovis Rodeo April 28th – 30th. to take place, and I cannot wait to show off the dance number My mom was able to join the team for this Rodeo, which that the flag team, queen contestants, and I have been made it pretty special for me. I have become very close with working on for a few weeks. The Reno Rodeo Foundation is the Clovis queen this year, so it was great getting to see her have having us volunteer by selling raffle prizes and drinks representing her very own rodeo. The people of Clovis were to the guests. It should be an amazing turnout, so make sure so caring and friendly. I will always remember them for their to buy your tickets. That morning after Rhythm and Rawhide, awesome hospitality. One thing that was pretty incredible on we will have Association Team Sorting Event. This is one of this trip was they had asked all of the visiting queens to come my personal favorite events and I know it will have a great on stage during the concert the opening turnout filled with lots of joy and laughter. night. It was an amazing turnout and I definitely had the best I hope to see all of you at these next upcoming events. Aside seat in the house. from that, Reno Rodeo is right around the corner. I have had After the two back-to-back rodeos, I had a little time to the time of my life and now it’s my turn to represent my very focus on school as I finish up my junior year of college. It own Reno Rodeo on June 15th through the 24th. I promise to was such a great feeling turning in my last few assignments make all of you proud as I Keep the Legacy Alive! because I now have more free time to enjoy the rest of Alex Rayppy Miss Reno Rodeo 2017

Then and Now Miss Reno Rodeo Pageant Thursday, June 8th 12:00 p.m. Speech luncheon—Renaissance Hotel* Friday, June 9th 8:30 a.m. Horsemanship—Reno Rodeo Arena (free to public) 12:00 p.m. Horsemanship Luncheon—Presidents Room* 6:00 p.m. Coronation Dinner & Membership Dinner Peppermill'sTuscany Ballroom DOORS OPEN AT 5:00 p.m. Justin Lee Concert immediately following Crowning 2018 Miss Reno Rodeo! Members for dinner RSVP to [email protected] *To purchases tickets for lunches please go to Reno Rodeo Website NOM-COM NEWS Reno Rodeo Association Members & Directors Handbook If you are a Member, Director, or Past President, and want a The Nominating Committee Reno Rodeo license plate frame, please come by the Manpower Distributed the Reno Rodeo Office during rodeo and we can get one for you. Association Volunteer Handbook by email on April Cattle Drive – Head ‘em Up, Move ‘em Out 27th, 2017. The completion We still need volunteers to help welcome the cattle drive into of this handbook was part town on Thursday, June 15th prior to the beginning of rodeo. and parcel of Reno Rodeo’s If you have a couple of hours, in the middle of your day, to Strategic Plan. Please review, assist in crowd control at Oddie and Sutro, please contact then sign and date the [email protected] with Cattle Drive in the subject Acknowledgement page at line. This is the grand start to our rodeo! Let’s do our part! We the end of the document. will meet at 11:15 at the street light at Oddie/Wells and Sutro. You will need this signed page in order to pickup your badge. Sign in and grab the rope! NO badges will be distributed without this signed document. No hooping and hollering this year– IT SCARES THE CATTLE! 6 If you have not received your copy, please contact the Nominating Committee at [email protected]. Nominating Committee Badges If you are interested in serving on the Nominating Committee for the 2018 rodeo, please send an email to Manpower@ Any badges that were not picked up at the luncheon on May renorodeo.com indicating your interest and background. To i8th, will be available on Work Day, June 10th, until noon; or qualify, you must have been a Member for at least three rodeos. any evening of rodeo from 3 to 7 pm in the Manpower Office Sharon DeSimoni located in front of the rodeo office. Nom-Com Chairman

WE ARE THE RENO RODEO - SEAN SULLIVAN

Sean Sullivan is a proud product of Reno, Nevada. The son of “interest” in becoming a Director at some point in the future. Mike and Sandi Sullivan, owners of Windy Moon Quilts, Sean At the time of this writing, Sean had just interviewed for his attended Earl Wooster High School graduating in 1992. Sean “dream job’” has a head chef at one knew he wanted to go to college, so he went on to of the restaurants in The Nugget. “It’s the University of Nevada, Reno where he graduated pretty exciting, I went in and they in 1998 with a degree in chemistry. seemed very interested in having After working as a chemist and then trying his hand someone with my experience at sales, Sean knew that his heart was leading him interviewing for the job,” explained to a different challenge, and in 2004 he set his sights Sullivan. “I’m hoping I can go in, on Soverato, Italy, to attend the Italian Institute for cook for them, and they will tell me Advanced Culinary and Pastry Arts located on the I’m hired,” he continued. Ionian Sea. He spent the next four years in Italy Sean’s other interests include acquiring and perfecting his craft before moving hanging out with his German Wire to Washington D.C. in 2008. While Sean was in our Haired Pointer, Hank. He also enjoys nation’s capital, he worked his way from cook to playing golf and fishing and even chef in just a few short years, working with a few of suggested being a fishing guide the best chefs in the city. someday. “Fishing guide, that would Sean returned to Reno in 2015 and immediately be my dream job, but you have to became involved with the Reno Rodeo when Bill know where to find the fish, and I Summy encouraged him to become a Wrangler. always struggle with that part of it.” Initially, he served on Contestant Hospitality, the Sean owns a 10 needle embroidery committee he now co-chairs, and has also supported Special machine and will be working at this year’s rodeo in the South Kids, Mutton Busting, Kids Roping, BSD, Autograph Party, Hall. Look for him there if you need a shirt, jacket, or hat Branding Room, and Sponsors Committees. Sean became a embroidered during the rodeo. Reno Rodeo Member in the fall of 2016 and claims to have an Mark Sutton RENO RODEO PARADE

Join us June 17th, in Midtown, for the 2017 Reno Rodeo parade. Bring your friends and families. The parade starts at 10 am and will feature over twelve horseback drill teams (over 150 horses and riders); Reno Rodeo commitee entries; the Idaho Big Potato Truck; the Cal Crush Clydesadales, sponsored by Barrick Gold; the Legendary Longhorns; and much, much more. New Nevada head football coach Jay Norvell will be this year’s Grand Marshall. We hope to see you there. 7

PARADE TEAM PREPARATIONS Committee Chairmen, are you getting a parade team together? Let's have a little friendly competition between our Reno Rodeo committees to see who can bring the most creative committee entry to this year's Reno Rodeo parade. Don't miss out on the fun. Who knows, your committee might walk away with the bragging rights. Some committees are already making some fun and unique plans to represent that day! Reno Rodeo Don't be left out. THE 2017 EXTREME MUSTANG MAKEOVER IS ON IT'S HOME STRETCH!

For the 3rd year in a row the Reno Rodeo is hosting the Extreme On March 10, forty-one Mustang Makeover (EMM) Event. It’s FREE to the public! trainers picked up their In 2007, the Mustang Heritage Foundation, in partnership untouched Mustangs. with the Bureau of Land Management’s Wild Horse and Burro Thirty-five teams are still Program, created the EMM in order to recognize and highlight training! the value of mustangs through a national training competition. Events in handling and These events, give the public a unique view of wild horse conditioning, trail, and training. a pattern classes lead to All the horses this year were “Battle Born.” The competing selection of the top ten horses were gathered last November from the Owyhee, Little mustang and rider teams. Owyhee, and Rock Creek Herd Management Areas located in These ten advance to the Northeast Nevada. They are all are four to six year-old geldings. freestyle finals where they These horses are descendants of cavalry remounts turned compete for $25,000 in loose in the early 1900’s, “Desert Ranch” horses turned loose in cash and prizes and the the 1930’s, or horses that escaped from nearby cattle ranches title of Champion. 8 throughout the 1900s. They are thick boned, with round hips, The freestyle finals and will make excellent saddle and trail horses! gives the trainers the JP Dyal of Rodeo, NM stands up on “Moose” within weeks of picking him up. opportunity to “WOW” the judges and audience with a choreographed routine of selected music, costumes and props. Immediately following the finals, all competing mustangs will be available for adoption, through a competitive bid process. This is your opportunity to own your very own living legend! To see updates and continue to follow the progress of the This was taken within days of Troy This is the same horse 60 days trainers on Facebook, please go to https://www.facebook. Cano of Williams, CA picking up "Six later. He has become a favorite com/events/1461024580597401/. Guns" in early March. pick on social media. Jenny Lesieutre

THANK YOU FOR HELPING US SELL OUT 7 OF 10 NIGHTS! The Branding Room is proving to be a great addition to all of the amazing experiences that the Reno Rodeo has to offer. Now is your chance to book some of the few remaining seats to pre-party in style with us! Just think, what an awesome way to celebrate that special dad in your life by booking your table on Father’s Day! Please contact [email protected] for any additional Branding Room inquiries. HAVE YOU PICKED YOURS UP YET?

GET READY TO RODEO IT'S ALMOST HERE COUNTDOWN TO 100

In 1947, the Reno Rodeo saw its first great tragedy when The 1948 rodeo was a three-day affair with $15,000 in prize 24-year-old bull rider Bill Brendler of Modesto was killed during money, which organizers said was the most of any of the the finals. The young buckaroo fell directly beneath the bull Fourth of July rodeos being held throughout the west. Stock and was kicked in the head, suffering a crushed skull. Brendler’s contractor Harry Rowell brought his top bucking horses death is the only documented fatality in and bulls, including the famed the history of the Reno Rodeo. bucking bull, Spot, which had Despite the fatality, the Reno Rodeo was a been featured on the cover of Life huge affair for Reno. Rex Stuart, the veteran magazine. The announcer for the cowboy actor, was the grand marshal rodeo was Jim Jordan, who had of the parade, and the top cowboys of worked such events as the world the day were once again participating. championships at Madison Square Ty Cobb, the well-known Nevada State Gardens, and the giant rodeos Journal newsman, covered the event for his at Houston and Fort Worth. newspaper. “Record smashing attendance Providing entertainment was of 10,000 spectators sent the 1947 three- Monte Montana and his troupe, day Reno Rodeo off to a flying start amid and trick riders Bernice Dorsey 9 the color and glamour of this typical all- and Paul and Marie St. Croix. The western show,” Cobb reported. “All the rodeo queen was Jody Smith. An familiar highlights of the rodeo – snorting estimated 21,000 people attend broncs, daring riders, droll clowns – were the three-day event. featured as the ‘Greatest Show in the West’ Gerald Roberts, the world all- opened its first day’s activities at the Reno Reno’s Harry Frost carried the colors for the grand entry at around champion from Strong racetrack grounds.” the 1948 rodeo. City, Kansas, took the all-around Bud Linderman was again the all-around champion, edging calf honors in Reno as well, edging out Homer Pettigrew, who won roper Clay Carr for the title. Buster Ivory won the saddle bronc, the steer wrestling and calf roping. Wag Blessing won the bull Orrie Dooley the bull riding, Wallace Brooks the bareback, riding, Duncan Brown the bareback, and Bill Ward the saddle and Homer, once again, the steer wrestling. Rod Kelly was the bronc. Nevada bronc riding champion. The stories for the Count Down to 100 are excerpts from A History – The First 80 Years, by Guy Clifton.

SPECIAL BUCKLE AUCTION BREAST CANCER PATRIOT NIGHT BUCKLE MAN UP CRUSADE NIGHT BUCKLE AWARENESS NIGHT BUCKLE ALL PROCEEDS TO GO TO NEVADA ALL PROCEEDS TO GO TO CAAW ALL PROCEEDS TO GO TO MILITARY ALLIANCE (Committee to Aid Abused Women) MOMS ON THE RUN Patriot buckle auction ends 6/16 Man Up buckle auction ends 6/20 Breast Cancer buckle auction ends 6/23

If interested in bidding, please contact Alicia at 775.329.3877 EXT. 102 or [email protected] CELEBRATING 100 YEARS

To celebrate 100 Years of Reno Rodeo, we are sharing the Up until 1982, the posters were histories & stories of the Presidential posters. Each Bullsheet an advertisement and gave the will have the story of a different print along with how to begin agenda for the rodeo! your collection or add prints to complete it. This is the 1981 Advertisement Clint Wells, our 1981 Reno Rodeo President, shared the Poster, Clint Well’s Presidential following history of the first poster. Year! “The story starts in 1981. Jim Caselli said we need to get the Collectors have a numbered art community involved in the Reno Rodeo. Jim asked 'what print assigned to them & do you think of a limited edition poster'. We liked the idea so these are only sold to that we started looking for an artist. We started in January and collector. This year there are long about May we finally found an artist, James Bama. So we several numbers available for selected the poster and kept it under wraps, we then sat down you to begin your own special with Vince Sweeney, who was president in 1982. We asked collection. Not only can you Vince, what do you think of this idea? We’ve tried to get it done become a limited edition presidential print collector, but we before the rodeo but we have ran out of time, do we want to have numbered series that contain several years in that line. 10 continue along? Vince said, “Yes I think it’s a great idea”. We can offer you a collection of prints at a very special price. The 1982 Reno Rodeo Presidential poster was the first and each Buy the first one at regular price and get additional posters at year reflects a different aspect of the “Richest Rodeo in the half price. West” in beautiful artwork. If you’re only interested in one or two prints, no problem, Clint was right, the Reno Rodeo Limited Art is growing! The you can purchase what you want as long as it is available and new Reno Rodeo President chooses an artist and guides them not become a collector! Often a print represents a special to design a print that reflects an area of rodeo that captures year, wedding anniversary, birth of a child or your first rodeo. and shares something special to them and everyone! Each Everyone has to start somewhere. year, 250 prints are produced, numbered and signed. They are While attending the Rodeo stop by our booth and see the available to Rodeo members, business owners and community 2017 Limited Art Poster on display in the South Exhibit Hall. members for purchase and when framed, add a taste of the It will be available west in any display. for purchase along with the remaining prints from other We want your thoughts and your face in the newsletter. years. Some of the later year prints have sold out, hurry before more years are gone forever! Come see the prints in the South Exhibit Hall by the north roll up door! Or beat the rush & call the numbers below. This is a Limited Offer while collector's numbers last. So don’t miss out! For more information or to reserve your collector’s number today and to pick up your prints…call Carol Fiechtl-Steiger at 775-560-6567 or Joanne Mathieu at 775-624-6633. photo credit Jim Lindsey We sure want your caption for this picture. Email your caption ideas to [email protected] FOR SALE by June 20th, subject line: caption. RENO RODEO BELT BUCKLES Carrie Sattler, Jen Eastwood, Mark Sutton, and Jim Serial # 51 Years 1990-2016 inclusive Lindsey have graciously agreed to judge. 27 total buckles – to be sold as a set only We'd love to see your pictures in the Bullsheet, too. Will entertain offers – Let’s start at $3.2K Email pictures to [email protected] by June email offers to: 20th, subject line: picture Jim Nicholson at [email protected] LEGACY COMMITTEE REPORT

The Rodeo is upon us! As held in the Rodeo Arena. Rumor has it that the Past Presidents such, with everything else cook crew will be fixing dinner. also going on, the Legacy The Museum Committee, and Grant and Eric Dalen, have Committee will NOT be Grant’s wagon set-up in the National Auto Museum as our meeting in June. Our next first museum display. I believe the committee can still use meeting is scheduled for volunteers for manning our Rodeo display in the Exhibit Hall. Thursday, July 13. If you have a couple of hours to give during the Rodeo, please The first 100 Years, 100 contact Mark Sutton. Stories Event was reported At our July meeting we will start with new ideas, new to be a success. The next strategies, and a new game plan for improving and enhancing event is already scheduled our facilities. All are welcome to join us. for August 26, and will be Clint Thiesse Legacy Committee Chair 11 PRESIDENT’S ROOM BOX SEATS AVAILABLE MONTHLY LUNCHEONS Considering a really exceptional rodeo experience in 2017? The following applies for the members' luncheons and dinners: Purchase and enjoy box seats in the President's Room. If you do not RSVP, but show up, you will be charged $40, as $1200.00 for a ten-seat box, or well as having to wait for available seating. If you do RSVP, do not call to cancel, and do not show up, you $125.00 for individual seats will be invoiced for $40. The President’s Room opens at 5:30 for box seat holders, past presidents, and guests, with all food and If you do need to cancel, please call and let us know. drink provided. Guest price for these events is $40. RSVP at (775-329-3877 x224) or renorodeo.com. The Chamber goes to the Rodeo! itch your agons or mount u ecause ere headin to the Reno Rodeo Presidents Room or the hamer mier PRESIDENTʼS ROOM • Thursday June th • 5:00pm to 7:00pm • Fig Tree Catering PARKING • Beverages rovided y the emers Bar

Free to hamer and Reno Rodeo emers PLEASE PATRONIZE OUR SPONSORS

Have you ever heard the phrase, “the more the A & K Earthmovers Eldorado Hotel & Casino merrier?” Well at Reno Rodeo we feel like the more friends, relationships, partnerships, fans and A1 Body Shop & RV Famous Daves Barbeque volunteers, the more fun there is to be had. Over Access To Healthcare Fennemore Craig 124,000 guests attend the Reno Rodeo and the more than120 ancillary rodeo events each year. In order to American Ag Credit Finance of America Mortgage produce all that rodeo fun, it takes two critical things: American Hat Co First Independent Bank Time and money. A collective team of more than 700 volunteers, donate their time to produce the Reno Anthem Blue Cross Frank Lepori Construction Rodeo and all these wonderful events. Without the Artistic Fence Giraffe countless volunteers who “sponsor” the Reno Rodeo AT & T Golden Express through invaluable time, dedication and labor, we just 12 wouldn’t be able to make the Wildest, Richest Rodeo in ATCG Web Design Grand Sierra Resort the West happen. Barrick Gold Granite Construction Beyond that, Reno Rodeo is bestowed the great honor Boot Barn Great Basin Orthopaedics of serving as an extension to over 130 businesses each year. Every time a business or member of this Boyd Gaming Guild Mortgage community choses to become a sponsor of the Reno Branded Screen Printing Gurrs Roofing Rodeo, they elect the Reno Rodeo to be an extension Camelot Party Rental H & E Equipment of their brand, team, and family. When Sponsor guests set foot on the treasured rodeo grounds, we want Camie Cragg Fitness Have Lights Will Travel them to know they are a part of the team; the team Cart Barn HAWS that makes the magic happen. Their contributions, both through faith and financing, help make our Cashman Equipment Heart Wranglers rodeo strong and well attended. Reno Rodeo is a Cemex Hidden Valley Golf network of partnerships and sponsorships that are nothing short of incredible. So as we embark on the Ceresola Inspection Services High Mountain Transport LLC 2017 Reno Rodeo, be it as volunteers, sponsors or Christensen Automotive Hometown Health attendees, let’s all thank those that support the Reno Clarkson Accounting Horizon Window Fashions Rodeo through sponsorship! Coors Rodeo, New West Intermountain Slurry Seal, Inc. A full listing of Reno Rodeo Sponsors follows and can be found at www.RenoRodeo.com. We’d like say Cornerstone Consulting Partners Jack Daniels a special welcome to our newest Sponsors: Access Cowboys at Heart Jet Plumbing To Healthcare, ATCG Web Design, Cemex, Cornerstone Consulting Partners, D Bar M Cumulus Media Joy Engineering Western Store, Finance of America Mortgage, Custom-Aire Justin Brands Golden Express, Have Lights Will Travel, HAWS, Hidden Valley Golf, Intermountain Slurry Seal, Czyz's Appliance KOLO 8 Inc., Jet Plumbing, Northern Nevada Rebar, D Bar M Western Store Komatsu Equipment and Western Skies RV. If you see them, introduce yourself! Also a special welcome to our new Theme Dairy Council of Nevada KRNV News 4 Night Sponsor for Sunday, June 18th: NV Energy. Dallas Flooring KTVN News 2 As always, thank you to our over 120 returning Dark Horse Wine-Wirtz Las Vegas Events Sponsors! Of these, many have chosen to enlarge their partnerships with us. Our returning sponsors invest Dermody Properties Les Schwab Tire Center in Reno Rodeo time and time again, and without Di Loreto Homes Louis Damonte their continued commitment, we just wouldn’t have the ability to produce such an outstanding event. Dr. Perry Young Milne Towing Thank you to every single sponsor. We can’t wait to Dyna Graphics Model Dairy personally thank you and your teams in the days to EE Technologies Montana Silversmiths come. Let’s Rodeo! Carrie Sattler Eikelberger Awning Mount Rose Heating Sponsors Chairman AND THANK THEM FOR THEIR PART IN THE THERE IS STILL TIME TO PURCHASE A BRICK IN 2017 RENO RODEO. THE PATHWAY IN FRONT OF THE RENO RODEO OFFICE. Nelson Electric Summit Funding Nevada Barricade & Sign Swire Coca Cola Through the Reno Rodeo Association's Buy-a-Brick Program, Nevada Mining/Newmont Tamarack Junction you can be a part of an enduring piece of the Cotton Rosser Tribute on the Reno Rodeo Grounds. Your a message can be Nevada State Bank The Courtney Group laser engraved on one of the bricks paving the pathway in Northern Nevada Rebar at Keller Williams front of the Reno Rodeo office. Buy a 4"x 8" brick for $250 (3 The Flag Store lines of 20 characters each), an 8"x 8" brick for $500 (6 lines of Nugget Casino Resort 20 characters each), or have your name engraved on a brick NV Energy Tickets West with others for $100 (1 line of 20 characters). Pacific States Communications Titan Electric Show your support of the Reno Rodeo, commemorate a special occasion, promote Western Heritage, or honor a Paisan's Deli Truckee-Tahoe Lumber Co special person or date. 13 United Rentals Pape Machinery Laser Engraving is an environmentally natural process. The Peppermill Resort Spa Casino Webers Cabinet laser reacts with the brick tile material to make a life-long mark. No harmful chemicals, epoxies, or paints are used in the Pershing Gold Wells Fargo Advisors process. Wells Fargo Bank Peterbuilt Truck Parts Bricks can still be purchased at the Reno Rodeo office in Pinocchio's Bar & Grill Western Nevada Supply person, or on our ticket website [email protected]. Port of Subs Western Skies RV Q&D Construction Whitmor/Wirenetics Quick Space Woodburn and Wedge R&R Partners Wrangler Ram Rodeo Yesco, LLC Ramada Inn RE/MAX LLC Red Carpet Events Renner Equipment Reno Aces Reno Carson Messenger Service Reno Gazette Journal RSCVA Sani-Hut SaveMart Sherman Loehr-Kehoe Design Sierra Regional Spine Institute Sierra RV Correction: photo credit Kathy Sidener Silver Legacy Sparks Tile & Stone Spruce Building Services Steer Gear Summit Engineering THEME NIGHTS FOR 2017 RENO RODEO $10 Entry Fee WRANGLER RETRO NIGHT – Thursday, June 15 PATRIOT NIGHT: WEAR RED, WHITE & BLUE – Friday, June 16 RAM RODEO NIGHT – Saturday, June 17 FATHER’S DAY – Sunday, June 18 JACK DANIELS NIGHT – Monday, June 19 MAN UP NIGHT – Tuesday, June 20 NIGHT – Wednesday, June 21 Saturday, June 3rd Bonanza Casino • N. Virginia St. COORS NIGHT –Thursday, June 22 AwArdS INClude: TOUGH ENOUGH TO WEAR PINK NIGHT - Friday, June 23 dirtiest | Best Nevadatude Best Cowboy Truck | Best Hick Chick Truck 14 Baddest dodge/ ram | Best GM/ Ford Best Classic Truck | Peoples Choice | Bonanza’s Choice

It’s an outrageous show just for trucks old, new, funky or just plain cool .

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50 East Greg, Suite 113 Sparks, Nevada 89431 775-356-8969 Josh Lee JUNE s 2017 S M T W T F S RR at the Aces 1 2 Golf Tournament 3 game starts at 7:05 pm 8 am Washoe Golf Course Admissions Comm Cowboy Truck Show Pres Room at 5:30 pm Bonanza Casino 12 - 4 pm 4 5 Reno Rodeo Office 6 7 MRR Queen Com 7 am 8 MRR Queen Com 7 am 9 Work Day 10 4:30 pm Finance Com President's Rm & Arena President's Rm & Arena 8 am RR Grounds 5:30 pm Executive Bd MRR Pageant Luncheon MRR Horsemanship CDC Com Mtng at 6 pm Renaissance Hotel at noon RR Arena at 8:30 am Members' Bar Chamber Mixer Horsemanship Luncheon President's Rm 5pm President's Rm 12 pm Queen Coronation Dinner & Dancing Peppermill doors open at 5 pm dinner at 6 pm

Cattle Drive 11 Cattle Drive 12 Cattle Drive 13 Cattle Drive 14 Cattle Drive 15 Reno Rodeo 16 Reno Rodeo 17 BSD Calcutta Kick-off Concert Xtreme Bulls RR Grounds 7pm RR Grounds 7pm Fairgrounds Sponsor Tent RR Grounds 6 pm RR Grounds 7pm Patriot Night Ram Night 15 5 pm Wrangler Retro Night

Reno Rodeo 18 Reno Rodeo 19 Reno Rodeo 20 Reno Rodeo 21 Reno Rodeo 22 Extreme Mustang 23 Extreme Mustang 24 RR Grounds 7pm RR Grounds 7pm RR Grounds 7pm RR Grounds 7pm RR Grounds 7pm Makeover Makeover Father's Day Jack Daniel's Night Man Up Crusade Night Nevada Wolf Pack Night Coors Night Indoor Arena 9am Indoor Arena 10am Reno Rodeo Wrangler Gold Tour RR Grounds 7pm Rodeo Tough Enough to Wear RR Grounds 7pm July Bullsheet stories due Pink Night Teardown Day 25 26 27 28 29 30 8 am RR Grounds

JULY s 2017 S M T W T F S 1

2 Independence Day 3 Independence Day 4 5 6 7 8 Holiday

Reno Rodeo Office Closed Reno Rodeo Office Closed After Rodeo BBQ 9 10 Reno Rodeo Office 11 12 Legacy Project Com 13 14 15 1:00 Pinocchio's Sparks 4:30 pm Finance Com RR Conference Room 5:30 pm Executive Bd 5:30 pm

16 17 18 19 20 21 22

August Bullsheet stories due 23/30 24/31 Reno Rodeo Office 25 26 27 28 29 4:30 pm Finance Com 5:30 pm Executive Bd Next 100 Stories event will be August 26, 2017 In the Rodeo Arena. Don’t forget to download the Reno Rodeo App! D i A Visit your respective app store and search for A l me Reno Rodeo. Download the free app. When you open the app for the first time you will be prompted to receive ‘push notifications’ please accept. These notifications will keep you up to date with rodeo news throughout the year. Thank you! Please send comments to [email protected] We can make updates as necessary. Follow us on soci Follow

RENO RODEO ASSOCIATION RSVP FOR LUNCHEONS DINNERS P.O. BOX 12335 (775) 329 -3877 X102 OFFICE OPEN 8 -5 MON -FRI VIA PHONE AT: RENO, NV 89510 WWW.RENORODEO.COM CLOSED JULY 3 & 4 (775) 329- 3877 X 224 Hunting for the perfect mortgage... Meet Me At The Summit

Your local home loan expert:

Heather Creveling Sr. Loan Consultant/Sales Manager NMLS ID# 367453

Reno: (775) 240-2010 | Elko: (775) 299-3939 [email protected] www.summitfunding.net/hcreveling

Summit Funding, Inc. NMLS ID# 3199 Branch NMLS ID# 1102858