, or treasure in English, is what is to , and to the world. From the Nizam’s prized jewels to our world-famous to the majestic , there is a treasure everywhere you turn. In fact, Hyderabad was once known as Bhagyanagar, or the city of fortune!

Just like Hyderabad International Convention Centre (HICC), India’s first purpose-built convention centre.

Through the next few pages, allow us to take you on a trip down memory lane, while giving you a glimpse in to Hyderabad’s future. And more importantly, let us show you how Hyderabad International Convention Centre and Hyderabad can give you an experience you’ll treasure for life!

India and Hyderabad. A treasure trove to the world

India has always been discerned as an exotic and mystical destination for holiday makers. But more recently, the world has seen a new vision of India as an economic and technological powerhouse. India’s economy is already ranked amongst the top 5 in the world, and is deemed one of the fastest growing countries in terms of GDP.

Destination Hyderabad Hyderabad, the fifth largest metro in the country, is the state capital of Andhra Pradesh, located in South India. This 400-year old city sees the traditional and the modern co- exist in perfect harmony, and offers its patrons experiences worth treasuring. With its burgeoning economy, mainly in the fields of IT, finance, pharmaceuticals and biotechnology, PATA Travel Mart 2008 ably supported by well-connected air routes and future- On behalf of the Pacific Asia Travel centric city infrastructure, Hyderabad is today known as the Association, I thank you most sincerely for the valuable personal contribution Convention Capital of India. you made to our very successful PATA Travel Mart 2008. The mart attracted From its topography dotted with rocks and boulders over 1500 delegates from 57 countries, to landscaped gardens, from the quaint Charminar to the highest in PATA’s recent history. towering global giants who have made the city their home, The success of PATA Travel Mart 2008 was largely due to the brilliant from the colourful bangles of the old city to a multitude of efforts and support of HICC – who whole-heartedly gave us their time, international designers, and from the delectable haleem to expertise and commitment. The great cuisines from all over the world, in Hyderabad, you will find contribution by your entire team enhanced the quality of the event. the historical and the contemporary, side by side.

– SHEILA LEONG Director – Events PATA

Convenience, wherever you come from

Hyderabad is easily accessible from anywhere in the world. Its geographic positioning is 8-10 hours from the heart of Europe and 4-5 hours away from the heart of Asia/Middle East. This means, one can travel and arrive on the same day from most destinations across the world.

Within India, it has the advantage of being centrally located and is extensively connected to all the major cities via air, road and rail.

HICC is just 32 kms away from the Hyderabad international airport and is in the centre of the business district.

Sun Tech Days 2007-08 I believe in people. I work with people; I don’t believe in working with processes in organizations. I trust people because they believe it’s their event, and they’ll do better than anyone else. I trusted you, and that’s how the journey started. The good thing about your hotel is that, right from the individual people who have been around, some very, very interesting people have stood out in their own way. I think it’s been my honour to be here. And I thought I should thank you. – Naveen Asrani Senior Corporate Manager Global Developer Outreach and Programs Sun Microsystems India Pvt. Ltd. International Airlines flying out of Hyderabad

AIRLINE DESTINATION Lufthansa Frankfurt British Airways London Emirates Dubai Qatar Airways Doha Oman Air Muscat Air Arabia Sharjah Saudi Arabian Airways Riyadh Silk Air Singapore Malaysian Airlines Kuala Lumpur Thai Airways Bangkok Ethihad Airways Abu Dhabi The Rajiv Gandhi International Airport (RGIA)

The world-class Rajiv Gandhi International Airport, was opened in 2008, with direct flights to important international destinations, Hyderabad, and India, have never been so accessible.

The RGIA, though new, already has a number of feathers in its cap. From being rated the No. 1 airport in the world (in the 5-15 million passenger category), to being ranked 5th worldwide (in the Airport Service Quality (ASQ) annual survey by the Airports Council International (ACI)), to being the first airport with the prestigious Leadership in Energy and Environmental Design New Construction (LEED NC) Schneider Electric India Pvt. Ltd. – Initiative India 2007 silver-rated certification by the US Green Building Council, We needed to host a huge event for an A380-compatible runway, to name a few. The RGIA is about 3,000 people for 3 days. We the first in Asia and one of the only two airports in the world did a very extensive survey of all the convention centres that existed in India, to have achieved green status so far. and we found out that there was only one convention centre in India that deserved to be called a convention centre – and it was HICC. We are very clear about all that because all the others had very huge drawbacks, both in terms of infrastructure and in terms of the human resource and professionalism that we had the right to expect here. We made the right choice! The infrastructure, we knew would have no problem, and the HICC staff showed great professionalism and support, always willing to listen to our remarks, and willing to adjust if there were things we wanted to change. We had a very, very good experience, and if we were to do this event again, we would do it here! – Bernard Golstein Director, Business Development Schneider Electric Pvt. Ltd.

A vision called HICC Hyderabad International Convention Centre (HICC) is India’s first purpose-built Green Globe certified convention centre and state-of-the-art convention facility.

HICC is proud to be the winner of the ‘Best Convention Centre’ National Tourism Award by Incredible India for three years in a row, from 2007-2009, by the Government of India. Developed and owned by Cyberabad Convention Centre Private Limited, a joint venture between Emaar Properties PJSC, Dubai and Andhra Pradesh Industrial Infrastructure Corporation Limited, HICC is managed by Accor, the world’s leading hospitality and tourism management group. World-class HICC in every aspect, be it size, facilities, services, convention facilities technology or management, compares to the best you can find anywhere in the world. It has been conceived and designed to assist you in executing world-class International Astronautical Congress events whether they are conventions for 5,000 delegates, – 2007 seminars for 500 or meetings for just 50. We are an organization consisting of 175 space-faring organizations around the whole world. We’ve had 2000 of us gathered here in Hyderabad in the past week. We’ve been truly delighted with the opportunity to hold our premier space conference every year around the world; the most prestigious, and most important. So with 130 technical sessions to be held over 4 days, given other scheduled things and other even, it is a very difficult task for any facility to accommodate us, and to do a good job. Your colleagues here in HICC have done a superb job in working with our local team here in India and our international team. – James Zimerman President – International Astronautical Federation

Conventions, Conferences, Exhibitions… and anything else you may think of!

• State-of-the-art IT infrastructure, design, technology, telecommunications and AV equipment

• Pillar-free internal hall of net 6,480 sq. metres that can hold a 5,000-delegate plenary and can be portioned into 6 smaller halls

• A spacious pre-function foyer area of total 890 square meters

• 32 breakout rooms, including specialized meeting rooms, speaker preparatory rooms, boardrooms, VIP lounge Lions Clubs International • 12.5 metre high ceiling, roof catwalks and truss to I have been utilizing Novotel Hyderabad withhold heavy suspension Convention Centre and HICC for the last 3 years for my various meetings, • Service pits every 6 metres, with power, water, and I want to convey to you my total internet, etc. satisfaction with the Management and the services that have been offered to me on my various visits. • In-house 5-star banqueting service The services overall have been very • Connected to Novotel Hyderabad Convention Centre, professional, efficient, and most importantly, warm and accommodating a 288-room international business hotel to all the guests’ requirements. I have on my many visits, found your Management staff very helpful, and very efficient time and again, so I thought of requesting you to please convey my gratitude and compliments to them for the excellent service and warmth provided to my guests and myself during our events. – NEVILLE A. MEHTA International Secretary India, South Asia and East Africa Lions Clubs International

Accredited to international associations

HICC is proud to be associated with professional convention associations that set the standard in the industry. Hyderabad International Convention Centre is a member of:

ICCA ICCA, the International Congress & Convention Association, is the global meetings industry network. ICCA’s network of suppliers to the international meetings industry spans the globe, with members in 80 countries. All companies and organizations which have a strategic commitment to provide top quality products and services for international meetings should consider ICCA membership as part of their long term plans.

PCMA

The Professional Convention Management Association Kuoni Destination Management (PCMA) was established to deliver superior and innovative I would like to thank each one of you for education and promote the value of professional giving full support to Kuoni Destination Management and your best services convention management. Headquartered in Chicago, for our two most prestigious events PCMA represents more than 6,100 meeting industry – Association of Commonwealth Universities, Conference of Executive leaders from 16 chapters in the United States and Heads – 2009 (ACU) and 3rd Meeting of the Internet Governance Forum Canada. Our members include planner professionals, 2008 (IGF). suppliers, faculty and students. It was a wonderful experience for me and my team to interact with Novotel AIPC Hyderabad Convention Centre and AIPC - the International Association of Congress Centers - HICC, who extended their help in all ways. is the industry association for professional convention and I hope KDM and HICC will share many exhibition centre managers worldwide. AIPC is committed more events together in near future. to encouraging and recognizing excellence in convention Thanks guys! centre management, while at the same time provides the – Radhieka Mitra tools to achieve such high standards through its research, Manager, Meetings, Conferences & Events educational and networking programs. Kuoni Destination Management

Novotel Hyderabad Convention Centre

HICC is connected to Novotel Hyderabad Convention Centre, an international business hotel. It has 288 rooms, and is equipped with meeting rooms, restaurants, business centre, spa and a health club.

Away from the noise and pollution of the central business district, Novotel Hyderabad Convention Centre offers outstanding facilities for comfortable business and leisure activities.

Novotel Hyderabad Convention Centre is the 1st Green Globe certified hotel in Hyderabad.

• Wireless and broadband connectivity • 288 Rooms • 24 hours pool and In Balance Fitness centre with Asia Pacific Seed Association 2008 special massages at the Shahnaz Signature Salon The delegates came from various parts and Spa of the world – from 47 countries. And there were more than 830 delegates, • In-house retail outlets even from America, Europe and Japan. They all liked this property. It was an Accommodation excellent facility for them. Basically Novotel Hyderabad Convention Centre offers rooms they never thought that India can have such a large and well-equipped classified into Superior Rooms, Premier Rooms and facility available for a convention and Suites. conference. Their feedback to me was that with the new airport in place, and with this facility, they feel that this is inferior to none. It’s one of the best in the world. I will certainly recommend to all the future conference holders that they can certainly look to this property. Not only the property, but also the hospitality and the interaction with the staff was very excellent. They were just next door, and whatever we wanted was immediately attended to. – Buta Singh Chairman, National Organizing Committee APSA - 2008 Dining & Unwinding Options

The Square La Cantina Bougainvillea Room An all-day dining multi-cuisine restaurant Novotel Hyderabad Convention Centre’s Located in Boulder Hills Golf and Country set against a European décor and serving specialty restaurant serving soul-searing Club, it is a multi-cuisine restaurant Mexican delicacies. serving Indian and international cuisine.

The Bar Sunset Lounge Plus 4 Pub y, casual background Located in Boulder Hills, the bar enjoys to unwind in a light musical trance ambience to relax and unwind. the view of the golf course’s grandeur environment. overlooking the natural boulder formations.

The Club Le Café In Balance Fitness Centre & Spa The most happening night club in town. Styled on the lines of a typical European The hotel provides a 24-hour fully- Chic, young, vibrant and the best DJ sidewalk café, Le Café is located along the equipped gym attached to a signature music. Its a house full on Saturday's. corridor connecting the hotel to HICC. spa. Local Attractions: Historical

the oldest historical monuments in Hyderabad. The uniqueness of the tombs lies in the fact that they are the only tombs in the world where the entire dynasty has been buried at one place.

Mecca Masjid Mecca Masjid is located at a stone’s throw from the Charminar. The Masjid is so named because the building blocks were brought from Mecca to build the central arch. The Qutub Shahi started building the mosque, which was completed later Charminar by Aurangzeb in 1694. Hyderabad is almost synonymous with the Charminar. Built by Mohammed Quli Qutub Shah, the founder of Hyderabad, in 1591 at the This museum is one of the largest collections centre of the original city layout. Charminar lies of antiques by one man - Mir Yousuf Ali Khan, in its entire splendor in the middle of Lad-Bazaar Salar Jung III. The display includes Persian – Hyderabad’s famous bangle destination carpets, Mughal miniatures, Chinese porcelain, HUGO – HGM 2008 Japanese lacquer ware, famous statues I have seen many venues in the USA; like the Veiled Rebecca and Marguerite and they are huge, but this is just homely, Golconda is one of the most famous forts compact, and it is absolutely fantastic. Mephistopheles, daggers belonging to Queen of India. The name comes from the Telugu HUGO itself coming to India is a big Noor Jahan and the Emperors Jahangir and achievement for the country. When words ‘Golla Konda’ meaning ‘Shepherd’s Hill’. Shah Jahan, Aurangzeb’s sword and many we were thinking of India, there was a Golconda was originally a mud fort, which was big debate, whether we should host it other fabulous items. rebuilt by the first three Qutub Shahi kings over in Delhi or Hyderabad. All of us were pitching for Delhi, obviously because a period of 62 years. The fort is well known for it was much easier for us. But when its acoustics among other attractions like the I came here and saw your team, we thought it doesn’t matter if I don’t palaces. The exclusive Sound & Light Show work or don’t do anything, because takes you right back in time. you have enough infrastructure to just make it happen. And this was one of Qutub Shahi Tombs the loveliest places, we could show the The tombs of the legendary Qutub Shahi kings are foreigners that our country has. And an added advantage we had and didn’t at a distance of a kilometer from Banjara Darwaza expect at that time was the airport. of the Golconda Fort. These tombs are said to be And many young students of India, about 700-800 of them, got the flavor of an international meeting, without going abroad. – Prof. Shantanu Scientist, Council for Scientific and Industrial Research Local Attractions: Corporate and water sports location. The biggest must-visit attraction, RFC provides tourists attraction here lies in the middle of the lake and the film fraternity 3-star and 5-star Boulder Hills Golf and Country Club - the world’s tallest monolithic statues of accommodation, along with guided tours. There’s nothing more elegant to watch Lord Buddha on the ‘Rock of Gibraltar’. in the world of sport than a great game Shopping Delight for of golf. For many aficionados, this is not Delegates a leisurely pursuit but a higher calling; a Shopping in Hyderabad is a lifetime lifelong obsession chasing perfection. experience. The bazaars, especially Golf courses around the world reflect around the quaint Charminar as a mix of this passion for the game. The best ancient, medieval and modern character, among them combine natural beauty with with endless items to offer. The city offers everything from antiques to handicrafts a crafty layout, creating a magnificent Dhola-ri-Dhani to jewelry, from dresses to leather goods atmosphere. Boulder Hills in Hyderabad A taste of the desert of Rajasthan in to pearls and semi-precious stones. is one such world-class golf course. Hyderabad. A typical Rajasthani village Various art forms and traditional crafts Designed by Peter Harradine, this 18-hole setting recreated in its entire rustic from Ikkat weaving to puppetry are special championship course is a joint project ambience and charm. Located at to Andhra’s Tradition. Collection of such by Emaar Properties, MGF and Andhra Kompally on Medchal Road, the theme traditional arts and crafts is available in Pradesh Infrastructure Corporation. park offers camel rides, puppet shows, many emporia, Government and private. Boulders Hills is a lot more than a great folk dances and authentic Rajasthani For those who want to satiate their fashion golf course. It boasts of some of the finest cuisine. needs, the city has a wide range of event venues as well – whether you are high-end fashion malls sporting the top celebrating a grand wedding or a private international brands. get-together, there’s no better place to play host. Lepakshi Indian handicrafts have made a name for themselves the world over. Ancient skills have been honed to perfection by craftsmen who have learnt the trade from

Ramoji Film City (RFC) is the world’s largest integrated film studio complex Local Attractions: Fun & at over 2,000 acres. It housing some Leisure of the world’s most sophisticated film Hussainsagar Lake equipment and breathtaking sets, along This is Hyderabad’s most popular boating with natural and artificial attractions. A their fathers, as did their fathers before them. considered to be the most ingenious technique This tradition continues over the centuries, at the time. safeguarding the wide and varied artistic wealth of India. Each region of India abounds in handicrafts reflecting the genius of its local craftsmen. Andhra Pradesh in the south has the distinction of having all important categories of handicrafts practiced in their traditional locations spread over different parts of the state.

Shilparamam Shilparamam is an arts and crafts village Chowmohalla Complex showcasing various art forms and handicrafts One of the heritage buildings in Hyderabad. of various artists from all over the State. The Chowmohalla Complex was built by the Shilparamam plays host to myriad traditions Nizam’s between 1857 and 1869. The complex of arts and crafts of the country and brings to comprises four single-storied palaces in Mughal limelight the cultural and artistic traditions from and European styles, with the exception of the every nook and corner of the country and is a main palace, which is double storied. unique opportunity to take home a piece of India.

Falaknuma Palace is one of the finest palaces in Hyderabad. It is located in Falaknuma, 5 km. from Cultural Centres Charminar, and was built by Nawab Vikar-ul-Umra, Reliance Industries, Chairman’s visit Taramati Baradari the then Prime Minister of Hyderabad. Falaknuma Congratulate the team that built this Taramati Baradari is a palace located near literally means “Star of Heaven” in Urdu. convention centre in 14 months. It’s truly amazing. I think for India, it’s a Gandipet lake that was built under the seventh landmark. And as India becomes an Sultan of Golconda, Abdullah Qutb Shah as economic superpower, a lot of action an ode to his favorite courtesan, Taramati. It is in India is going to be centered around this convention centre. celebrated as an amalgam of the romance and – Mr. Mukesh Ambani grace of the middle ages. The baradari with Chairman & Managing Director, 12 doorways were to allow cross ventilation, Reliance Industries Limited.

Managed by

HICC and Novotel Complex, P.O. Bag No. 1101, Cyberabad Post Office, Hyderabad - 500 081, Andhra Pradesh, India. For information: Tel: +91 9246 664422, E-mail: [email protected], Website: ww w.HICC.com

Hyderabad International Convention Centre (HICC) is owned by Cyberabad Convention Centre Private Limited (CCCPL) and managed by Accor. CCCPL is a joint venture between Emaar Properties of Dubai (PJSC) and Andhra Pradesh Industrial Infrastructure Corporation Limited (APIIC). Bangalore Sales Office: Contact No: +91 9243 450101 • Mumbai Sales Office: Contact No: +91 9223 050010 • Delhi Sales Office: Contact No: +91 9212 703305