Fair’s Plan

Fair cabins Spots under the arcades

Exhibition pavilion

City Hall

Marquee

Exhibition pavilion Beer gardens

OROT Certificate 2011

We are pleased to inform you that our company rece- ived the OROT certificate for The Best Tourist Product of Silesia in the category of „Event” . The award was given for the organization of International Tourist Fairs „Towards The Sun”. Organizer:

Fair cabins Spots under the arcades

Co-organizer: Exhibition pavilion

Partner: Cooperation: City Hall

Honorary patronage:

Ministerstwo Sportu i Turystyki Wojewoda Opolski Marquee

Prezydent Marszałek Miasta Opola Województwa Opolskiego

Exhibition pavilion Beer gardens Web patronage:

Media patronage:

th International Tourist Fairs Agencja Reklamowa PROFIL Opole, ul. Barlickiego , - Opole Market Square, - may,   T/F    , T     www.pro l.pl ...and that’t how it was in May 2011

Around 100 exhibitors from many regions of the world i.a. Dominican Republic, South Africa, Czech Republic, Germa- ny, Lithuania and Romania, presented its tourist attractions. There were also interesting national offers i.a. Pomeranian region, Lower Silesia region, Silesia, West Pomeranian re- gion. Large advertising campaign and a number of intere- sting attractions attracted to the fair tens of thousands of visitors. An exotic beach in the middle of the city and exc- lusive yacht created the unique atmosphere. The guests of the fair were Aleksandra Kostka and Jaroslaw Kret, who led The Bollywood Show. The great attraction was the aerial runways from the tower of The City Hall. On the fair stage was held competitions with prizes, karate demonstrations and dance and music performances.

th International Tourist Fairs Agencja Reklamowa PROFIL Opole, POLAND ul. Barlickiego , - Opole Market Square, - may,   T/F    , T     www.pro l.pl We are inviting you to the fairs in to 2012

The organizers as well as co-organizers of this cyclic event will welcome you with hospitality the city is famous for. This time Opole, often visited by Polish and foreign guests, invites you to attend the next holiday of tourism. The organizer will make sure that the free time spent in our city on 18, 19 and 20 May will be one of those pleasant memories you will never forget. • 3 fair days (Friday, Saturday, Sunday) • the city centre – the Opole Market Square • over 100 exhibitors, including from abroad • about 20 thousand visitors • accompanying events, competitions with prizes • free admission • beautiful form of area organisation around the Opole City Hall • appealing presentations of offers from the whole world • professional advertising campaign • rich artistic programme

In the Market Square, which is the most attractive place in Opole, and around historic tenement houses, between cafés and restaurants, exhibitors from Poland and abroad present their offer in wooden cabins specially intended for fair presentations and under the roof of the fair hall.

We have invited the following to the fairs:

• foreign regions, cities and countries • Polish regions, communes and cities • agrotourism farms, hotels, boarding houses • travelling agencies • tourist organisations • spa and health resorts • tourist associations.

Join us at the fairs!

th International Tourist Fairs Agencja Reklamowa PROFIL Opole, POLAND ul. Barlickiego , - Opole Market Square, - may,   T/F    , T     www.pro l.pl Underground City Osówka Sp. z o. o.

PROFIL Advertising Agency is a professional and reliable partner. We are satisfied with the cooperation during XI International Fair Tourism Fairs “Towards the Sun” in Opole. The company is able to well organize the event and ensure a very large number of visitors. Large number of visitors affects later arrivals to tourism Recommendations objects and advertised tourist regions. We are pleased that we renewed the cooperation with the PROFIL Advertising Agency.

From Exhibitors Zdzisław Łazanowski Chairman of the Board

N.A.R.E.W Association

Informacja Turystyczna - Giżycko International Tourism Fair “Towards the Sun” in Opole is an event not to be missed. Efficient organization, very good loca- Between 12 – 14 May, 2011 we had an opportunity to pre- tion, free admission and plenty of additional sights provided sent our tourist offer on the 11th International Tourism by the organizers are the guarantee of a very large number Fairs „Towards the Sun” held in Opole on the square. of visitors. Participation in the fair was a great pleasure for us We are very pleased to participate in this event, in which we and brought measurable benefits to us - resulted in establi- participated this year for the first time. thanks to a wide audience shing a number of new, interesting contacts, and increased the leisure offer of Giżycko County - The center of Great Masu- interest in activities of the Association. rian Lakes – could reach a huge audience. A series of events, We thank PROFIL Advertising Agency for the successful coope- which were assured by the organizer, guaranteed to us intere- ration and wish you success in the future! sting and efficient stay. Fairs “Towards the Sun” are a great op- portunity to hold business meetings with contractors and clients Katarzyna Jaworska from across the country. Formula One event open, and N.A.R.E.W Association this year in the scenery of exotic beach in the city cen- ter, ensured large group of visitors, which will translate into on clients in the following seasons, both summer and winter. Opole is a city hospitable, offering visitors many atractions and unforgettable experiences. Additionally, thanks to the organiza- tion such a unique trade fair the city of Opole gains on a large Kielce popularity in the circles of the tourism industry, and residents and visitors have the opportunity to meet other interesting facts „Towards the Sun” are unusual and very joyful fairs. In the spring of different Polish regions. I hope that the next edition of 2012 scenery of the old city of Opole, colorful stalls with materials that will gather more Exhibitors and customers once again perma- promote the most beautiful corners of our country attract the nently entering this event to the exhibition calendar in Poland. crowds, not only the inhabitants of Opole. Evidence of the effec- tiveness of promotional activities, and continuously increasing Dr Robert Kempa popularity of the fair is the fact that every year we come to them Director of the Center for Promotion bringingmore and more materials and every year on the last day, and Tourist Information in Giżycko these materials are not enough for us. More importantly, the fact that people of Opole are at our booth is reflected in increasing orders of events in travel offices in Kielce.

Leszek Rejmer Chief Specialist Department of Education, Culture and Sport Office of the City of Kielce

th International Tourist Fairs Agencja Reklamowa PROFIL Opole, POLAND ul. Barlickiego , - Opole Market Square, - may,   T/F    , T     www.pro l.pl Winners Of The 10th International Tourist Fairs

First Prizes:

Twin – City Słupsk & Ustka – for the most interesting presentation

Gdańsk – for the best prepared promotion materials Osówka „Mysterious Triangle” – for the original tourist product

Distinction:

County of Giżycko – for the interesting offer ofthe active recreation

Local Tourist Organization of Kluczbork & Olesno – for the unique offer of the local products

Panorama Morska from Jarosławiec – for the effective promotion

Czech - Tourism - for the various tourist offer of Czech Republic

Kołobrzeg Health Resort JSC - for the active presentation

N.A.R.E.W. Association - for the unique flavor and landscape offer of the Region

th International Tourist Fairs Agencja Reklamowa PROFIL Opole, POLAND ul. Barlickiego , - Opole Market Square, - may,   T/F    , T     th International Tourist Fairs www.pro l.pl Agencja Reklamowa PROFIL Opole, POLAND ul. Barlickiego , - Opole Market Square, - may,   T/F    , T     www.pro l.pl Local Fishermen Group “Opolszczyzna”

Partner of 12. International Tourist Fairs “Towards The Sun”

Local Fishermen Group “Opolszczyzna” was established in Local Fishermen Group “Opolszczyzna” intends to effec- 2009. Brings together fishermen, 11 municipalities from the tively assist the beneficiaries in the EU money fishing for province of Opole and social organizations involved in fish expansion, modernization and beautification of the ponds. farming, angling and recreation on inland waterways - Polish We want to promote a carp as Opole’s fish and the fish- Anglers Association district based in Opole and the Polish ermens who have spent their lives on farming. In addition Society of Fisheries in Opole. With Local Fishermen Group the representatives of 11 local groups from the southern “Opolszczyzna” you can apply for EU funding under the Polish Fisheries will come to Opole. Our business objective Operational Programme FISHES 2007-2013. This program is also guided to the most popular Polish fish on your table open to all residents of the area LFG “Opolszczyzna” or com- hosted not only on holidays. munes: Lasowice Wielkie, Lewin Brzeski, Murów, Niemod- So I invite you warmly to participate in the 12. Interna- lin, , Pokój, Popielów, Świerczów, Tułowice, Turawa, tional Tourist Fairs “Towards The Sun” and to get acquainted Zębowice. In particular, the implementation of priority with our business.” axis 4 OP FISHES 2007-2013 is to contribute to the activa- tion of the community in the areas of fisheries, by integrat- James Roszuk - ichthyologist, president of Local Fishermen ing social and economic partners from the area to plan and Group “Opolszczyzna” implement local initiatives, that will allow for the develop- ment of these areas and improve the quality of life of lo- cal communities associated with fishing. The funds are in- tended in particular for tourism, environmental protection, www.lgropolszczyzna.com development of local entrepreneurship, organization of the groups of interest for children and adolescents, as well as Headquarters: to promote the town. For the funding can apply both indi- LFG Opolszczyzna viduals, entrepreneurs, representatives of local government Biestrzynnik, ul. Poliwodzka 16, 46-043 units and NGO. The growers and processors of fishes are a particular beneficiary, because thanks to EU funds they can Office: make changes in their businesses and create additional jobs Plac Kopernika 5/3, 45-040 Opole for example, outside the fishing industry. [email protected] “As a trained fisherman with a passion I would like to con- tel. +48 77 403 31 72 vince the people of the region to take a different look on the ponds - as a gift of nature, whose values can be used to pro- Publication co-financed by the European Union with the financial resources of the European mote eco-tourism, nature education and a healthy lifestyle. Fisheries Fund investment in ensuring sustainable fisheries. That is why we want to be actively involved in this edition of International Tourist Fairs “Towards The Sun” – the event with a long tradition, which promotes the most beautiful places in the country and abroad, interesting places, people, and often unusual habits.

My name is Conrado Moreno-Szypowski

I will be the Special Guest of XII International Tourist Fairs

I am one of the stars of the „Europe could be liked” aired on the Polish Television’s Program 2. I was always portrayed there as a Spaniard, and as such, I am associated by many people. My background is mixed - I was born in Madrid and grew up there, but my mother is Polish. I performed in such pro- grams as “Dancing with the Stars”, “Fort Boyard”, “Dancing on ice”, “Name that tune” and I realized the feuilletons in Spain and Germany for “Questions for breakfast” broad- casted in the Polish Television. Summer of 2008, I co-led the TVP Info tourist program „Window on Poland”. I feel very well on stage - contact with people and the audience is what I enjoy doing most. Since five years I am the announcer and I lead various events I am a volunteer and I participate in meetings with chil- dren in hospitals, orphanages and schools. I co-operate with the Help School Foundation and Children’s Health Center in Warsaw. I write poems and lyrics (in Polish and Spanish), I dream of running my own radio show. In August 2010, a book „My Madrid”, which I wrote, was published. This is a Madrid’s guide and was issued by the Pascal publisher. Accompanying Events

The tradition of the International Tourism Fairs “Towards the Sun” is the rich programme, numerous exhibitions, competitions with prizes and accompanying events. The most memorable events include: Balloon Flight Contest, Opole Bungee Festival (bungee jumps in disguise), Opole Skateboarding Contest, demonstration of the World Champion in billiard tricks, and meetings with famous travelers, among others, Krzysztof Wielicki, Robert Makłowicz, Martyna Wojciechowska, Jarosław Kret or Alek- sandra Kostka. The following also appealed to visitor’s emotions: mar- tial art demonstrations; Tyrolese conventions; knight’s tournaments; bike acrobatic shows; parkour; horse rides; and Majorette shows. Fairs in Opole ensure interesting spending of family leisure time. We never forget about the youngest visitors and prepare a special programme for them, including games and competitions with prizes. The Fairs are also accompanied by photography exhibi- tions that shows the most beautiful places in Opole, the Opole Region, other regions of Poland and the world. During XI International Tourist Fairs “Towards the Sun” was held a lot of competitions with prizes for children and adults. Some of them was preparet by the exhibitors. The major atraction was the Bollywood Show hosted by Jarosław Kret and Aleksandra Kostka. His numerous tales was accompa- nied by Indian dance shows, body adornment demonstra- tions, Indian movie displays as well as snake dancing and fire dancing performances.

th International Tourist Fairs Agencja Reklamowa PROFIL Opole, POLAND ul. Barlickiego , - Opole Market Square, - may,   T/F    , T     www.pro l.pl Banquets - Integration Of The Visitors

For the exhibitors of XII International Tourist Fairs “To- wards The Sun” we have prepared several competitions and attractions. We hope that participation in the fairs en- ables to establish many new and valuable (not only busi- ness) contacts and that the time spent in Opole is one to remember. We will spend at least one of the evenings with you at a formal banquet that is to integrate exhibitors and invited guests, including representatives of city and regional au- thorities and journalists. We hope that you will enjoy it!

th International Tourist Fairs th International Tourist Fairs Agencja Reklamowa PROFIL Agencja Reklamowa PROFIL Opole, POLAND ul. Barlickiego , - Opole Opole, POLAND ul. Barlickiego , - Opole Market Square, - may,   T/F    , T     Market Square, - may,   T/F    , T     www.pro l.pl www.pro l.pl Flourishing Opolskie Region

Come and sense the unforgettable atmosphere of Opole Lands

PROFIL Advertising Agency

Excellent climatic and natural values of the Opole Region Jurapark Krasiejów make the tourism flourish. Owing to the lay of the land (the Silesian Upland, the Silesian Lowland and a part of the Sudeten Plateau, the Odra River valley), you can rest here in summer and in winter. Large parts of the area are occupied by forests; there are 4 nature landscape parks and numerous areas of protect- ed landscape and natural reserves here. The largest forest areas include the Niemodlin Forests, Stobrawa, Lubliniec and Racibórz Forests. Fans of walking and biking will be interested in tourist trails near St. Anne’s Mountain and near the Opawskie Mountains, located on the border with the Czech Republic. There are many modern resort centres with comprehensive physiotherapy facilities (among oth- Zamek Piastów Śląskich w Brzegu ers, a pool, classical and water massages) in the towns of Moszczanka, Pokrzywna and Jarnołtówek. There is a mod- ern health spa in Kamień Śląski that, was the first in Poland to use thetreatment methods of Dr Kneipp. Furthermore, there is going to be a regional airfield in the town. Fans of swimming and water sports can visit reservoirs in Turawa near Opole and the Nysa and Otmuchów Lakes located at the foot of the Opawskie Mountains. Opole Silesia is a re- gion abundant in heritage buildings, starting from gothic stronghold castles to baroque palaces, to nineteenth-cen- tury small manor houses. Architectural buildings arouse great interest, including the castle in Moszna, the ruins of Pałac w Mosznej the nineteenths-century palace in Kopice, the Silesian Piast Castle in Brzeg, and late baroque palace in Kamień Śląski. When visiting the Opole Region, do not miss Krasiejów, a town in the Ozimek Commune, where one of the largest paleontological excavations in the world have been dis- covered. Discoveries included perfectly preserved remains of Triassic reptiles from 225 million years ago. There was a paleontological hall constructed at the site where excava- tions can be seen in the place where they have been dis- covered. In the future, there will be a museum and tourist complex which will become one of the most interesting

Katedra w Nysie attractions of the region.

th International Tourist Fairs Agencja Reklamowa PROFIL Opole, POLAND ul. Barlickiego , - Opole Market Square, - may,   T/F    , T     www.pro l.pl Taking A Walk Around Opole

Opole is one of the oldest cities in Poland. On the Pasieka Island in Opole, archaeologists have discovered “Ostrówek,” an early medieval stronghold of the Opolans (A Slavic tribe), partly displayed in the Opole Silesia Museum. The medieval chequered urban arrangement survived in the city centre. The network of perpendicularly intersecting streets runs to the centrally located Market Square with the City Hall in the middle. It is surrounded by mostly reconstructed beautiful baroque tenement houses. There is the Franciscan Church near the Zamkowa Street. The remains of Opole Piasts (royal dynasty) are buried in the crypt in the presbytery. Szpitalna Street, the oldest street of Opole, leads to St. Cross Cathedral where the miraculous picture of Our Lady of Opoleis located. Many valuable monuments situated there include the stone gothic baptismal font. There is also a chapel with the tomb of the last prince of Opole, John the Good. There is the church at the hill nearby commemorating the possible visit of St. Adalbert in Opole. It is connected to buildings of the former Dominican cloister, today Collegium Maius of the Opole University. It is surrounded by numer- ous sculptures, including the allegory of Hartmann’s “Four Seasons.” There is also St. Christopher’s monument by Carn Kern located at the bottom of the former castle moat. The characteristic Piast Tower and the image of the Opole amphitheatre are known throughout Poland owing to the National Polish Song Festival. You can marvel at the Avenue of Polish Music Stars in the Opole Market Square: there are several stars dedicated to Polish artists built into it. Opole is a green city. Boulevards around the Młynówka Canal sur- rounded by large old trees are the most popular places for walks. The “Opole Venice” is another delightful place: facades of tenement houses, perfectly lit at night, built on foundations of medieval city walls mirror in water. The zoo, a walk on the Bolko Island and the panorama of the Piast Tower also cannot be missed. You can learn about the life of the Opolans that used to live here in the Bierkowice heritage park. The Opole Village Museum transports visitors to the age of wooden cottages with threshing floor, a blacksmith’s shop with bellows, apiar- ies, mills, the age of baking home bread and eating off clay pots. Feel invited to Opole which today is a beautiful city full of heritage objects and charming places. This is a city worth visiting and staying at least for a while.

th International Tourist Fairs Agencja Reklamowa PROFIL Opole, POLAND ul. Barlickiego , - Opole Market Square, - may,   T/F    , T     www.pro l.pl Areas Fair Cabins For Exhibitors

Attractive form of displaying promotional materials. The For the first 6 years, the International Tourism Fairs “To- cabin can be opened on three sides, additionally the 4 wards the Sun” were organised in the Sports and Entertain- folded shelves inside, facilitate the exposition of the pro- ment Arena “Okrąglak.” Four years ago, we changed their motion materials. form and moved the event to the Opole Market Square Optionally we may install the lighting and electrical con- and decided that admission would be free. Therefore, we nection. Safety is guaranteed by the lock, strong dead bolt made exhibitors’ offer more accessible to visitors. and solid wooden construction. Exhibitors can select:

Wooden fair cabin PLN 3290 PLN net

Spots under the arcades of the City Hall- 4 m2 PLN 820 PLN net opis na fryzie

External area: punkty świetlne PLN 180 PLN net/m2 , min. 9m2  cm gniazda elektryczne Exhibition area with basic construction  cm  cm  cm   cm located in the exhibition pavilion: 2 2  cm  cm PLN 265 PLN net/m , min. 6m

Unconstructed exhibition area located in the exhibition pavilion: PLN 210 PLN net/m2

Exhibitors can use the area individually – using their fair Light spots stand. The can also use additional equipment offered in the Application Form and additionally order electricity Description on the frieze connection.

Electrical socket

th International Tourist Fairs Agencja Reklamowa PROFIL Opole, POLAND ul. Barlickiego , - Opole Market Square, - may,   T/F    , T     www.pro l.pl