Stefan Sjöström Joins Citrix as Vice President, Europe, Middle East and Africa Submitted by: AxiCom Thursday, 1 March 2001
Citrix Systems, Inc. today announced the appointment of Stefan U.G. Sjöström as vice president, Europe, Middle East and Africa (EMEA). Sjöström, 46, brings over 20 years of high-technology sales, field marketing, business development, and services experience in EMEA to Citrix. Sjöström will be responsible for all EMEA product sales revenue. "With close to half our revenue coming from outside the United States, international sales operations are vitally important to Citrix' growth strategy," said John Burris, senior vice president of worldwide sales and services for Citrix. "I am excited about the opportunity to bring someone on board with Stefan's depth of experience in Europe and demonstrated leadership abilities as we work to build an even stronger global sales organisation." Sjöström joins Citrix from BSDi EMEA Ltd., where he served as managing director and vice president, focused on building a high-performance sales and services organisation. Sjöström also brings extensive consulting experience to Citrix, having served as managing partner and senior partner at CMHS Management Consulting and Total Recall (UK) Ltd., respectively. He also has executive experience at Santa Cruz Operation, Memorex Corporation and AB Carl Lamm. About Citrix Citrix Systems, Inc. is a global leader in application server software and services that offer "Digital IndependenceTM" - the ability to run any application on any device over any connection, wired, wireless and web. Citrix solutions enable organisations of all types, from major enterprises to emerging application service providers (ASPs), to reach more users, with more applications, in more locations - and achieve this with greater speed, reliability and cost-effectiveness. Citrix offerings, including MetaFrameTM application server software, NFuseTMapplication portal software, management products and Independent Computing Architecture (ICA®), a core application server technology, have been widely adopted by the corporate mainstream to achieve key business goals. The firm, which markets its solutions through
Page 1 value-added resellers, system integrators and OEM licensees, is headquartered in Fort Lauderdale, Fla. Citrix is traded on The Nasdaq