AFL Queensland Preferred Suppliers Apparel Guidelines 2011
As at 3 December 2011 CONTENTS • Administration Updated Contact Details Key Contacts AFLQ Competitions NEAFL Reporting
• Marketing Advertising Opportunities AFLQ Website
• Production – Approvals and Brand Guidelines Artwork Approval Proofs – Logo Size Specification Expectation of Quality Supplier Catalogues AFL Queensland logo – Brand guidelines AFL Queensland Affiliates Logos – Brand guidelines Guernsey Layout, Front Guernsey Layout, AFL Brisbane Juniors Guernsey Layout, Back Manufacturers Branding on Guernseys Short Layout 2011 Short Strip NEAFL Short Design
• General Reminders
AFL Queensland Preferred Clothing Supplier Guidelines 2011 Preferred Contact Details
• Please send any updated details to pfrench@aflq. com. au
AFL Queensland Preferred Clothing Supplier Guidelines 2011 Key Contacts
AFLQ Contact Please note AFL Queensland’s new Penny French office contact details: Corporate Relations Phone: 07 3033 5400 Queensland Administration & Training Centre Direct: 07 3033 5428 Physical: Cansdale Street, Yeronga, QLD 4104 Mobile: 0402 152 291 Postal: PO Box 3132, Yeronga LPO, QLD 4104 Email: [email protected] Phone: (07) 3033 5400 Fax: (07) 3846 7381
Club Contacts
• Electronic League/Club contact details will be emailed intermittently, as requested. AFLQ Competitions Pineapple Hotel Cup State Association Div 1 State Association Div 2
Administrator: David Heilbron Administrator: Doug Hale Administrator: Doug Hale Burleigh AFC Alexandra Hill AFC Beenleigh AFC Coolangatta/Tweed AFC Aspley AFC Caboolture AFC Maroochy Northshore Roos AFC Caloundra AFC Calamvale AFC Mayne AFC Coorppgaroo Kings AFC Coomera AFC Noosa AFC Kedron AFC Ipswich Eagles AFC Palm Beach Currumbin AFC Kenmore AFC Kenmore AFC Springwood AFC University AFC Logan City Cobras AFC Surfe rs P ar adi se AF C Wyyunnum AF C Griffit h Moo roo ka AFC Wilson Grange AFC Yeronga AFC Redcliffe AFC Western Magpies AFC Pine Rivers AFC University AFC State Association Div 3 State Association Div 3 North Administrator: Doug Hale Administrator: Doug Hale Beenleigh AFC Bribie Island AFC Bond University Caloundra AFC Collingwood Park AFC Glasshouse Mountains AFC Jimboomba Redbacks AFC Gympie AFC Woodsmen AFC Maroochy Northshore Roos AFC Yeronga AFC Noosa AFC Pomona Cooroy AFC Competitions (ctd)
AFLQ U18’s AFLQ Women’s League Administrator: Brian Douge Administrator: Doug Hale Alex Hills Redland Kedron Aspley Sandgate Logan Broadbeach Southport Morningside Burleigh Springwood Western Magpies Caboolture Surfers Paradise Zillmere ClCalound ra TbToowoomba Ipswich Tweed Coolangatta Labrador UQ Bulldogs League Administrators Contacts
Logan Western Magpies David Heilbron – Pineapple Hotel Cup MiMorningsid e Wilston G range Email. dheilbron@aflq. com. au Phone. 07 3033 5409 Mount Gravatt Wynnum Noosa Doug Hale – State Association and Women’s League Email. [email protected] Phone. 07 3033 5420
Brian Douge – U18’s Email. [email protected] Phone. 0411 749 013
AFL Queensland Preferred Clothing Supplier Guidelines 2011 Competitions (ctd)
North Eastern Australian Football League (NEAFL)
The North East Australian Football League (NEAFL) will be introduced in 2011, bringing together teams from NSW, Queensland, ACT and NT into one competition.
The NEAFL w ill cons is t o f two con ferences - the Nor thern Con ference (Qld & NT teams ) an d the Eas tern Con ference (NSW & ACT teams)
In 2011, Team GWS will join current AFL Canberra teams to form the Eastern Conference, comprising seven clubs. The Gold Coast Suns’ feeder team will combine with existing QAFL teams to form the Northern Conference, comprising 10 teams, including NT Thunder. Please see complete list below:
The Northern Conference: Northern Conference Administrators Contact Aspley BiBrisb ane Li ons R eserves Martin King Broadbeach Email. [email protected] Phone. 07 3033 5424 Gold Coast Suns Reserves Labrador Morningside Mt Gravatt NT Thunder Redland Southport
AFL Queensland Preferred Clothing Supplier Guidelines 2011 Reporting
• Electronic reports to Pennyyp French & cc. Hope Sallmann in AFL Accounts Email: [email protected] cc. [email protected] 1st report due 30 April 2011 2nd report due 31 October 2011
• Report must capture the following information: Supplier; Period; Club name; Order details; Order quantity; Junior or senior team; Order date; Date ordered; Total value of the order; Rebate value; and GST exclusive and GST inclusive amounts specified.
• Please use reb at e t empl at e provid ed b y AFLQ . (lddi(enclosed on disc provide d a t the Novem ber wor ks hop ) Reporting Template
Example Sportswear
The above template must be used in submitting rebates to AFL Queensland. This reporting template has been provided to all suppliers electronically on disc. Should you require another electronic template, please email [email protected]. Advertising Opportunities
• Each preferred apparel supplier has the opportunity to supply a complimentary ¼ page ad* in one addition of the 2011 State League ‘Footy Record’.*Subject to availability and subject to the publication happening in 2011.
• Current artwork must be supplied in hi gh res PDF or JPEG. Artwork specifications are available on request.
• Additional ads may be purchased throughout the season, by contacting Penny.
• Please email pfrench@aflq. com.au your most current corporate logo.
• Preferred suppliers page of the AFLQ website. As above, please forward any changes to your logos to [email protected].
AFL Queensland Preferred Clothing Supplier Guidelines 2011 Approvals and Brand Guidelines Artwork Approval
• Please email Penny with artwork for the AFLQ logo and AFLQ sppgonsor logos on all items. Please also include size specifications.
• Refer to AFL Queensland Brand Guidelines when providing new artwork.
• Ensure clubs/leagues sign-off on final artwork to cover your end.
• When producing artwork, logo size specifications must be included for approval. Important to note, both height and width specifications must be supplied.
Please see mock example on following page. Logo Size Specifications
N.B. please provide position of logo
N.B. N.B. Manufacturer Brand to be a please provide maximum of 8cm square both height and width specs
W: 8.5cm W: 10cm W: 10cm H: 7.5cm H: 9.5 cm H: 4.8cm
* Please note this is an example only, generated by our basic computer software, please use as a guide only
AFL Queensland Preferred Clothing Supplier Guidelines 2011 Expectations of Quality
• Sample embroidery of AFLQ and AFLQ Sponsor logos must always be provided to AFLQ Corporate Relations prior to production.
• Embroidery omitting the ® Trade Registered symbol will be judged on an each case basis, written approval from the AFL must be given via AFL Queensland.
• As a contracted preferred apparel supplier, licensed to reproduce the AFL Queensland and affiliated logos, it must be reproduced in line with the AFL State Administration – Queensland Brand Guidelines. Any alteration to the logo set out in the guidelines or changes to the approved final artwork will result in the supplier reproducing the garments at the suppliers cost.
AFL Queensland Preferred Clothing Supplier Guidelines 2011 Exppyectations of Quality
IMPORTANT • If the AFL Queensland/Affiliated League logo or sponsor logo is reproduced at a lower standard than outlined/expected, the supplier will be asked to reproduce the garments in question, at their cost. AFL Queensland Preferred Clothing Supplier Guidelines 2011 Supplier Catalogues
• IttImportant artktwork approval process i.e. Use of AFL Queensland logo on all printed matter (posters, flyers, websites etc.) requires written approval from AFL Queensland’s Corporate Relations Department on final artwork.
• If the AFL Queensland logo is used without prior written consent AFL Queensland may require the material in question to be retracted and replaced with an AFL Queensland approved version at the suppliers cost. All costs associated with retracting an item from market will be at the cost of the supplier.
• Send 2011 sample catalogue to Penny. Brand Guidelines
• Please ensure that the AFL Queensland Brand Guidelines* are always adhered to. Seek AFL Queensland’ s advice when in doubt. (*enclosed on disc provided at November workshop, under AFL Queensland logo file)
AFL Queensland Preferred Clothing Supplier Guidelines 2011 AFL Queensland Preferred Clothing Supplier Guidelines 2011 AFL Queensland Preferred Clothing Supplier Guidelines 2011 AFL Queensland Preferred Clothing Supplier Guidelines 2011 Brand Guidelines First Preference a) Use the standard version of the AFLQ logo on a light coloured background (i.e. blue Queensland text and swish) b) Use the reversed version on a dark backgg(round. (i.e. white Queensland text, swish and white key-line around AFL ellipse) Second Preference c) When t he AFL Queens lan d logo is be ing placed on two or more light/varied colours, a white key-line around the logo and blue ‘Queensland’ text and ‘swish’ is preferred. This must include a contoured block-out behind the text. Please refer to image C to the right. N. B. The ab ove AFLQ logo examples are images of actual AFL Queensland Preferred Clothing Supplier Guidelines 2011 playing Guernseys and may appea distorted AFL Queensland Affiliates Logos
• All AFL Queensland Affiliate’s logos will remain the same until further notice from the AFL.
AFL Queensland Preferred Clothing Supplier Guidelines 2011 AFL Queensland Affiliates Logos
• When reproducing an AFL Queensland Affiliates’ logo, on on-field apparel (e.g. guernseys) a white block-out must be behind the Affiliates’ blue text and a white key- line is around the AFL ellipse. If embroidering on a polo shirt, or the like, the first preference is to use the above style, alternative, white text may be used. • Please seek AFL Queensland’s advice if in doubt.
Example of how the white block out should be implemented on affiliated league logos
AFL Queensland Preferred Clothing Supplier Guidelines 2011 On-field Guernsey- Front
• AFL Queensland must sight and approve all new Guernsey designs.
• All clubs must seek written approval from an AFL club to use their regitistered guernsey des ign. Any AFL Q ueensl and affili a te d c lu bs w hom w is h to use a registered AFL design must contact AFL Queensland Corporate Relations to obtain the appropriate contacts and seek written permission to use that design .
• The AFL Queensland or affiliated league logo is to be worn on the right breast of all playing guernsey. The logo should be approximately 20cm down from the shoulder seam and 12cm across from the side seam of the guernsey and must be at a size of 8.5cm at the widest point of the AFL ellipse* . (Please refer to Guernsey layout diagram - Logo a)
*whilst maintaining the logo is still in proportion to the size of the Guernsey (i.e. should be smaller For a junior guernsey), i.e. 7.5cm x 7.5cm On-field Guernsey - Front
• One only sponsorship logo or club emblem (ideally sublimated) to a maximum size of 100 square centimetres may be affixed on the left side front of the Guernsey worn by a player. (Please refer to logo b on the following page)
• OllOne only logo at a max imum w idhf10dihihfidth of 10cm and maximum height of 5cm may be positioned under* the logo badge on the left hand side of the Guernsey. (Please refer to logo c on the following page) * maximum of 2cm gap between logos.
• Clubs are not permitted to have any other sponsor or manufacturer recognition on the front of their Guernseys other than those that are permitted on the breast(s) of the Guernseys and the designated area for supplier branding, per the guidelines.
AFL Queensland Preferred Clothing Supplier Guidelines 2011 Guernsey Layout - Front
Logo b - maximum size of 100 square centimeters
Approx. 20cm from the shoulder seam and Logo c - maximum size 12cm from side seam. 10cm wide and 5cm high, Logo a – is 8.5cm wide to be positioned under the from middle of AFL ellipse logo badge on the left hand side of the Guernsey
Manufacturer logo- maximum size 8cm square and must be positioned exactly 1cm under the ‘v’ neck . If the Please note this image garment has an alternate neck line to a ‘v’ the is a GUIDE ONLY and manufacturer must is not a true reflection provide sample artwork to of exact logo the Corporate Relations placement. Please use Department for guidance. In addition, the logo must measurements be in ONE colour that is provided for accurate comp lime nta r y to th e positioning. guernsey design, must be approved by AFL AFL Queensland Preferred Clothing Supplier Guidelines 2011 Queensland’s Corporate Relations. AFL Brisbane Juniors Guernsey Layout - Front
• The McDonald’s logo must be positioned on the front left side of the Brisbane Juniors’ playing guernsey at a maximum size of 7.5cm x 7.5cm. (Please refer to logo b on the following page). Clubs with another logo in this ppposition previousl y, must relocate it to the position below the McDonald’s logo (Please refer to logo c on the following page)
• Only one logo at a maximum width of 10cm and maximum height of 10cm may be positioned under the McDonald’s logo badge on the left hand side of the guernsey. (Please refer to logo c on the following page)
AFL Queensland Preferred Clothing Supplier Guidelines 2011 Brisbane Juniors Guernsey
Front Layout Logo b – McDonald’s Logo – size is 7.5cm x 7.5cm Approx. 20cm from the shoulder seam and Logo c - to be positioned 12cm from side seam. under the logo badge on the left hand side of the Logo a – AFL Brisbane Guernsey at a maximum Juniors Logo –size is size of 10cm x 10cm. 7.5cm x 7.5cm
Manufacturer logo- maximum size 8cm square and must be positioned exactly 1cm under the ‘v’ neck . If the garment hlhas an alternate Please note this image neck line to a ‘v’ the is a GUIDE ONLY and manufacturer must provide sample artwork to is not a true reflection the Corporate Relations of exact logo Department for guidance. placement. Please use In addition, the logo must measurements be in ONE colour that is complimentary to the provided for accurate Guernsey design, must positioning. be approved by AFL Queensland’s Corporate AFL Queensland Preferred Clothing Supplier Guidelines 2011 Relations. Guernsey Layout - Back
• A logo badge, to a maximum size of 240 square centimetres (example. 30cm wide x 8cm deep or 16cm wide x 15cm deep), regardless of the shape, may be positioned directly under the number on the rear of the ggyuernsey. No variation to this dimension stated above is pp,ermitted, unless it is a reduction in logo size.
• Clubs are permitted to have a sponsor logo or club emblem above the number on the back of the guernsey OR text of the football clubs’ abbreviation (e.g. BBFFC). A club cannot have both the logo and text option.
•Text of the club’s abbreviation is to be in plain text (e.g. Arial font) and is to be the maximum height of 4cm.
•The si ze of th e l ogo / cl ub embl em us to be a t a max imum s ize o f 12cm wide x 4cm high. No variation to this dimension is permitted, unless it is a reduction in logo size.
AFL Queensland Preferred Clothing Supplier Guidelines 2011 Guernsey Layout - Back
Sponsor logo above number Club abbreviation above number
Max of 12cm wide x 4cm in height Max of 4cm in height
Maximum size of 240 square centimeters
N.B. A club cannot have both the logo and text option above the number.
AFL Queensland Preferred Clothing Supplier Guidelines 2011 Supplier Branding
• A manufacturers (preferred apparel supplier's) logo is permitted only below the front V collar of a guernsey and is be placed in the middle of the garment, exactly 1cm below the ‘V’. If the garment has an alternate neck line to a ‘V-shape’ the manufacturer must provide sample artwork to the Corppporate Relations Department for ggppuidance and approval. This logo is to be a one-colour version.
• The one-colour manufacturer’s loggpo, must complement the desi gn of the Guernsey. For example, if the Guernsey is blue, with white numbers, the logo should be white. In consultation with the club, the colours must be approved by AFL Queensland’s Corporate Relations Department.
• Proofs on ALL final artwork must be shown and approved by AFL Queensland’s Corporate Relations Department. On-field Short Layout (excluding the NEAFL)
• A logo to a maximum size of 40 square centimetres may be worn on the front or back of each leg on the shorts worn by a player (i.e. maximum of two logos per short, in addition to the AFL Queensland short strip.)
• DiDesign an dltifld location of logo or bdhbadge has tbto be approve dbthLd by the League.
• The emblem of AFL Queensland and logo of ‘PowerAde’ shall be included on all players’‘ shorts strips’ (affiliated Leagues included), with approved artwork as specified by AFL Queensland Corporate Relations.
• Please ensure you are using the most current Powerade logo
AFL Queensland Preferred Clothing Supplier Guidelines 2011 NEAFL On-field Short Layout
• There is a preferred design for the NEAFL short in 2011, which comes in line with the AFL fully sublimated short . In 2011 this short design will not be compulsory, but optional for clubs participating in the NEAFL competition.
• In 2012 , this short design will be compulsory for the NEAFL competition, unless otherwise advised.
• All other leagues across the state will be using the traditional ‘short strip ’ until otherwise advised.
• Full sppgg,ecifications of the new design will be sent through once confirmed, but will include the AFL Queensland and Powerade logos.
• Please ensure you are using the most current Powerade logo.
AFL Queensland Preferred Clothing Supplier Guidelines 2011 2011 Short Strip Layout Short strips for Pineapple Hotel Cup, State Association – all divisions, U18’s and MUST everyone else State-wide STAY unless specified by League and approved by AFL Queensland.
Local League sponsor logos can be used to replace the two middle logos – as long as there is one AFLQ logo remaining at the top (unless specified) of the strip panel and Powerade remains at the bottom, The Leagues must have prior written approval from AFL MUST Queensland to change the panel. *Example of Brisbane STAY Juniors Short Strip
IMPORTANT TO NOTE: NO CLUB CAN CHANGE THE SHORT STRIP 2011 Short Strip Layout
AFL Queensland Logo
League Sponsor Logo
League Logo
Powerade Logo
• When colours are used in the strip, place a white strip behind AFLQ logo. AFL Queensland Preferred Clothing Supplier Guidelines 2011 AFL Sunshine AFL Gold AFL Brisbane AFL Mount Isa Coast Juniors Coast Juniors Juniors Senior
AFL Queensland Preferred Clothing Supplier Guidelines 2011 General Reminders
• RidReminder: no one illdtis allowed to repro duce thAFLlthe AFL logo w ithtthithout the perm iiission of the AFL.
• ‘In-kind’ contribution to be managed and approved by Penny.
• No one is allowed to reproduce the AFL Queensland logo, on any printed matter, without the prior, written approval of final artwork from AFL Queensland’s corporate relations team.