Jacksonville Transportation Authority’s FIRST COAST FLYER GROUNDBREAKING

Adwheel Category 4 Special Events

SUBDIVISION: 4A: Public Relations/Awareness Special Event FCF GROUNDBREAKING EVENT

Invitation/Program Signage Podium Pop-up Step-and-repeat Sponsors Promotional Items Hard hat Mementos Media Coverage Event Photos

AGENDA First Coast Flyer Groundbreaking November 17, 2014 • 10:00am

Opening Remarks • Donna L. Harper JTA Chair of the Board of Directors

Improving Transportation in Jacksonville -and Across America

• Anthony Foxx U.S. Transportation Secretary

Transportation’s Impact on Jacksonville • Alvin Brown Jacksonville Mayor

Wrap Up • Nathaniel P. Ford Sr. Invitation CEO Jacksonville Transportation Authority

Breaking of the Ground

Program EVENT SIGNAGE GROUNDBREAKING November 17, 2014

Podium display GROUNDBREAKING November 17, 2014

www.jtafla.com

www.jtafla.com www.jtafla.com www.jtafla.com

www.jtafla.com www.jtafla.com www.jtafla.com

www.jtafla.com www.jtafla.com www.jtafla.com

www.jtafla.com www.jtafla.com www.jtafla.com

www.jtafla.com www.jtafla.com www.jtafla.com

www.jtafla.com www.jtafla.com www.jtafla.com

www.jtafla.com www.jtafla.com www.jtafla.com

www.jtafla.com www.jtafla.com www.jtafla.com

Backdrop step and repeat Pop-up

POP DISPLAY OPTION 1 Double-sided

BACKDROP 1Oft x 10ft PROMOTIONAL ITEMS

Hard hat

Mementos MEDIA COVERAGE Passenger Transport (National) November 24, 2014

TransitNews.Net (National) Tuesday, Nov 18, 2014

Links to Jacksonville Business Journal and Florida Times Union articles JTA RECEIVES PRAISE FROM FEDERAL OFFICIAL Florida Times Union Monday, November 18, U.S. Transportation Secretary Anthony Foxx on Monday praised the vi- 2014; sion and effort of the Jacksonville Transportation Authority, which has embarked on a multi-­pronged series of projects aimed at modernizing the local transit system for the first time in decades while also invest- ing $100 million in new city road work.

Florida Times Union Monday, November 18, 2014; Pg B-1 & B-4 By Nate Monroe http://jacksonville.com/news/2014-11-17/story/us-transportation-leader-prais- es-jta-workkicks-beginning--transit-bus U.S. DEPARTMENT OF TRANSPORTATION CELEBRATES GROUNDBREAKING OF FIRST SYSTEM IN JACKSONVILLE

Federal Transit Administration Monday, November 17, 2014; emailed at 10:32 a.m.

JACKSONVILLE, Fla. – U.S. Transportation Secretary Anthony Foxx today participated in a groundbreaking for a new bus rapid transit (BRT) system that will improve transit options in the greater Jacksonville area and offer faster, more convenient access to downtown. Secretary Foxx was joined by Jacksonville Mayor Alvin Brown, Acting Federal Transit Administrator Therese McMillan, representatives from the Jacksonville Transportation Authority (JTA), and other state and local officials.

“Bringing bus rapid transit to this community will connect residents to work, education and other opportunities while making it easier than ever for residents to access and beyond,” said Secretary Foxx. “We’re proud to celebrate this milestone – but we must do more. We are committed to working with Congress to find bipartisan solutions that will help Jacksonville and other communities continue to invest in and enhance their transportation infrastructure in the years ahead.”

The First Coast Flyer BRT Downtown Project, nearly six miles long with 12 stations, is the initial segment of a five-phased BRT system planned for the Jacksonville region. The new service will operate in dedicated lanes during peak hours for a portion of the route. The BRT project offers riders an alternative to congested roads, and a faster commute to such downtown employers as Baptist Hospital, Suddath Relocation Systems, and the new Duval County Courthouse, as well as to businesses in the Riverplace Tower and the Prudential building.

“As Jacksonville’s population continues to grow, it’s clear that more good transportation options will help this city plan effectively for the future,” said Acting Federal Transit Administrator McMillan. “This new BRT service offers commuters a more efficient ride, while spurring new economic development and opportunities along the corridor.”

The initial downtown BRT line costs $13.4 million, with $9.3 million provided by FTA. JTA and the Florida Department of Transportation provided the remaining funds.

JTA is seeking federal funds for the next two planned BRT segments—the 9.4-mile North corridor and the 11.1-mile Southeast corridor. Both projects are advancing through FTA’s Capital Investment Grant Program. JTA estimates that the entire BRT system will cover 55 miles and cost approximately $132.3 million. November 18 JACKSONVILLE BREAKS GROUND ON BRT SYSTEM

Jacksonville Transportation Authority (JTA), local and federal officials, including U.S. Transportation Secretary Anthony Foxx, celebrated the groundbreaking of a new bus rapid transit (BRT) system that will improve transit options in the greater Jacksonville, Fla. area and offer faster, more convenient access to downtown.

“Bringing bus rapid transit to this community will connect residents to work, education and other opportunities while making it easier than ever for residents to access downtown Jacksonville and beyond,” said Secretary Foxx. “We’re proud to celebrate this milestone – but we must do more. We are committed to working with Congress to find bipartisan solutions that will help Jacksonville and other communities continue to invest in and enhance their transportation infrastructure in the years ahead.” The First Coast Flyer BRT Downtown Project, nearly six miles long with 12 stations, is the initial segment of a five-phased BRT system planned for the Jacksonville region. The new service will operate in dedicated lanes during peak hours for a portion of the route. The BRT project offers riders an alternative to congested roads, and a faster commute to such downtown employers as Baptist Hospital, Suddath Relocation Systems and the new Duval County Courthouse, as well as to businesses in the Riverplace Tower and the Prudential building. The initial downtown BRT line costs $13.4 million, with $9.3 million provided by FTA. JTA and the Florida Department of Transportation provided the remaining funds. JTA is seeking federal funds for the next two planned BRT segments — the 9.4-mile North corridor and the 11.1-mile Southeast corridor. Both projects are advancing through FTA’s Capital Investment Grant Program. JTA estimates that the entire BRT system will cover 55 miles and cost approximately $132.3 million.

METRO (National) November 18, 2014 FIRST COAST FLYER COMING TO JACKSONVILLE

News4Jax.com Monday, November 17, 2014; Posted online at 12:01 p.m. By Ashley Mitchem http://www.news4jax.com/news/jta-breaks-ground-on-rapid-transit-sys- tem/29772802

A new bus rapid transit system is on the way in the River City.

Jacksonville Transportation Authority broke ground Monday on its First Coast Flyer center downtown. The new system will make fewer stops and will offer pickup every 10 to 15 minutes.

The system is designed to make traveling more efficient and bring in new rid- ers. “Our productivity was not where it needed to be. In fact, we were at the very end of the pack,” JTA CEO Nathaniel P. Ford Sr. said.

That’s why JTA put together a five-year action plan, of which this system is a part. The First Coast Flyer will feature green, low-floor, branded buses with easy-to-understand routes and real time bus arrival information. There will be fewer stops and transit signal priority at stop¬ lights.

“This is a smart investment in the future in Jacksonville, and as traffic starts to grow because population is growing more and more, people will find it conve- nient to use the bus rapid transit system,” said U.S. Secretary of Transporta- tion Anthony Foxx.

Phase One of the project is downtown. It will be a little over five miles with 12 stations, and will cost $13.4 million.

The North Corridor is a little over nine miles with 18 stations and will have eight buses for a cost of $33.2 million.

The Southeast Corridor will be about 11 miles with seven stations, will have eight buses and will cost $23.8 million.

The East Corridor is an estimated 18.5 miles with 18-24 stations and 19 buses, all at a cost of $42.9 million.

And the Southwest Corridor is about 10 miles with 22-26 stations and 14 buses News4Jax.com(Television) costing $19 million. Monday, November 17 2014 All of that totals to 55 miles of First Coast Flyer at $132.3 million.

Phase One is set to be finished and begin services by December 2015. All corri- dors of the system should be in place by 2019. FIRST COAST FLYER CRITICAL STEP TO Southwest Corridor. REVAMPING CITY PUBLIC TRANSIT The total cost of the 55 mile bus rapid transit will be $132 million, and all system corridors should be complete by 2019. Jacksonville Business Journal Monday, November 17, 2014; Posted online at 3:01 Foxx said that efforts like the bus rapid transit, which p.m. were funded in part by federal money, could be in By Jensen Werley trouble as the current transportation bill expires in May. “Our ability to do these groundbreakings are http://www.bizjournals.com/jacksonville/ under assault right now,” he said. “Not by political news/2014/11/17/first-coast-flyer-critical-step-to-re- parties but by apathy.” vamping-city.html He added that he will continue pushing for a long- Jacksonville broke ground on its bus rapid transit term transportation bill, which will help improve system Monday, kicking off an initiative that could quality of life for anyone who utilizes public or high- change the way people move around the city. way transportation. “No one should accept gridlock as part of their com- The First Coast Flyer — as the BRT system will be mute,” Foxx said. “Our transportation system should known — “will transform transportation in Northeast be as good as the American people are.” Florida,” said Nat Ford, the head of the Jacksonville Transportation Authority. Brad Thoburn, vice president of long range planning, said about $7 to 8 million for the Downtown piece The rapid transit system drew praise from the trans- of the Flyer came from federal funding. The initial portation community, especially the secretary for the phases of Downtown, North and Southeast corridor U.S. Department of Transportation, Anthony Foxx, are fully funded. He said largely funding for the proj- who was on hand for the groundbreaking. ects have been 80 percent federal, 10 percent state and 10 percent local, with a little more from the local The system will give buses dedicated lanes and side for the Downtown segment. priority at signals and stoplights. The vehicles will have fewer stops than traditional bus routes, allowing Nat Ford, CEO of the JTA, said he was confident them to go faster during peak periods. ridership numbers would grow, with the addition of the route optimization for all bus routes and the new JTA Chairwoman Donna Harper called the system First Coast Flyer. a “light rail on tires.” By December of next year, the buses will run on compressed natural gas. “The operations will be much faster to get you from Point A to Point B,” Ford said. The groundbreaking commemorated the beginning of construction for the first leg of the flyer — a nearly What is more, he said the new system will not just be six mile stretch Downtown with 12 stations. It will for those who rely on public transit. cost just over $13 million total. Final design has been “Our current system is not user-friendly, because completed on the next stage, the nine-mile long it’s slow,” he said. “Soon, we will have truly a world- North Corridor consisting of 18 stations and costing class transit system. It will be great for those who $33 million. The preliminary engineering is finished are transit dependent, but attractive to those willing on the 11 mile Southeast Corridor, and environmen- to try our transit.” tal assessments are under review for an East and

Jacksonville Business Journal Monday, November 17, 2014; Posted online EVENT PHOTOS