DOCSLIB.ORG

European Tourism in 2018: Trends & Prospects (Q3/2018)

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
European Tourism in 2018: Trends & Prospects (Q3/2018) European Tourism in 2018: Trends & Prospects (Q3/2018) EUROPEAN TOURISM IN 2018 TRENDS & PROSPECTS APRIL 2016 European Tourism in 2018: Trends & Prospects (Q3/2018) EUROPEAN TOURISM IN 2018: TRENDS & PROSPECTS Quarterly Report (Q3/2018) A quarterly insights report produced for the Market Intelligence Group of the European Travel Commission (ETC) by Tourism Economics (an Oxford Economics Company) Brussels, November 2018 ETC Market Intelligence Report 1 European Tourism in 2018: Trends & Prospects (Q3/2018) Copyright © 2018 European Travel Commission European Tourism in 2018: Trends & Prospects (Q3/2018) All rights reserved. The contents of this report may be quoted, provided the source is given accurately and clearly. Distribution or reproduction in full is permitted for own or internal use only. While we en- courage distribution via publicly accessible websites, this should be done via a link to ETC's corporate website, www.etc-corporate.org, referring visitors to the Research/Trends Watch section. The designations employed and the presentation of material in this publication do not imply the ex- pression of any opinions whatsoever on the part of the Executive Unit of the European Travel Com- mission. Data sources: This report includes data from the TourMIS database (http://www.tourmis.info), STR, IATA, and UNWTO. Economic analysis and forecasts are provided by Tourism Economics and are for interpretation by us- ers according to their needs. Published and printed by the European Travel Commission Rue du Marché aux Herbes, 61, 1000 Brussels, Belgium Website: www.etc-corporate.org Email: [email protected] ISSN No: 2034-9297 This report was compiled and edited by: Tourism Economics (an Oxford Economics Company) on behalf of the ETC Market Intelligence Group Cover: Foggy autumnal sunrise at famous Hallstatt lakeside town reflecting in Hallstattersee lake. Lo- cation: resort village Hallstatt, Salzkammergut region, Austria, Alps. Europe Image ID: 1111445330 Copyright: Vadym Lavra 2 European Tourism in 2018: Trends & Prospects (Q3/2018) TABLE OF CONTENTS Foreword ............................................................................................................. 4 1. Tourism Performance Summary 2018 ............................................................ 8 2. Global Tourism Forecast Summary .............................................................. 12 3. Recent Industry Performance ....................................................................... 14 3.1 Air Transport .......................................................................................... 14 3.2 Accommodation ..................................................................................... 18 4. Special Feature: A Burgeoning Trade War ................................................... 19 5. Key Source Market Performance .................................................................. 23 5.1 Key Intra-European Markets .................................................................. 23 5.2 Non-European Markets .......................................................................... 29 6. Origin Market Share Analysis........................................................................ 33 6.1 United States .......................................................................................... 34 6.2 Canada ................................................................................................... 35 6.3 Mexico .................................................................................................... 36 6.4 Argentina ................................................................................................ 37 6.5 Brazil ...................................................................................................... 38 6.6 India ....................................................................................................... 39 6.7 China ...................................................................................................... 40 6.8 Japan ..................................................................................................... 41 6.9 Australia ................................................................................................. 42 6.10 United Arab Emirates ........................................................................... 43 6.11 Russia .................................................................................................. 44 7. Economic Outlook ......................................................................................... 45 7.1 Overview ................................................................................................ 45 7.2 Eurozone ................................................................................................ 48 7.3 United Kingdom...................................................................................... 49 7.4 United States .......................................................................................... 50 7.5 Japan ..................................................................................................... 51 7.6 Emerging Markets .................................................................................. 52 8. Appendix 1 .................................................................................................... 55 9. Appendix 2 .................................................................................................... 57 3 European Tourism in 2018: Trends & Prospects (Q3/2018) FOREWORD SOUTHERN MEDITERRANEAN DESTINATIONS LEAD SUBSTANTIAL TOURISM GROWTH IN EUROPE OVER THE SUMMER European tourism enjoyed a sustained expansion amid less relaxed global finan- cial conditions and risks of a disruptive trade war posing a threat to global eco- nomic growth. The region saw a +7% increase in international tourist arrivals in the first six months of the year compared to the same period in 20171 Growth was synchronised with the positive economic conditions in Europe which boosted intra-regional demand and was supported by improved air connectivity, notably from China. All but two reporting destinations delivered some form of growth, with 1 in 4 en- joying increases in excess of 10% in arrivals terms. Southern Mediterranean des- tinations outperformed; in Turkey (+23%), fading security concerns and the de- preciation of the lira rendered the country more appealing to foreign holidaymakers. Greece (+19%) and Serbia (+15%) saw sizeable increases from a wide range of source markets particularly from China2, while Malta’s Valletta was declared Europe’s Capital of Culture prompting an upsurge of arrivals (+16%). Belgium (+9%) continues to recover, and growth was further driven by the exceptionally warm weather in northern Europe. International tourist arrivals to select destinations in 2018 2018 year-to-date*, % change year ago Source: TourMIS *date (Jan-Sep) by destination 1 UNWTO World Tourism Barometer (Volume 16. Issue 4. October 2018) 2 https://ecty2018.org/download/4966/ and https://ecty2018.org/download/4970/ 4 European Tourism in 2018: Trends & Prospects (Q3/2018) In Iceland (+6%) the substantial growth in arrivals from the US and Russia was able to offset the declines from a wide range of source markets. Spain (-0.1%) felt the pinch in some areas due to lingering concerns regarding “over-tourism”, while the return of some “borrowed” market share to Turkey led to the destina- tion’s slowdown. Northwards, weaker sterling was not enough to stimulate arri- vals growth in the UK (-7%). AIR TRAVEL DEMAND AND ACCOMMODATION INDICATORS REMAIN POSITIVE AND STABLE Air travel flight strikes and a mixed economic outlook appear to have had an impact on European air traffic growth with RPK3 slowing to 6.2% based on year- to-date figures. Travel to and from Asia/Pacific registered the fastest growth with RPK 9.5% higher than a year ago. Chinese carriers continue to drive the accel- erated openings of new flights between Europe and China. Annual International Air Passenger Growth 2016 % year, RPK 2017 12 2018 10 8 6 4 2 0 Africa Asia/Pacific Europe Latin Mid. East N. America World America Source: IATA European hotels fared well when compared to other world regions with higher occupancy (1.1%) and Average Daily Rates (1.9%) yielding 3% growth in Reve- nue Per Available Room. ESCALATING TRADE WARS AND A VOLATILE GLOBAL ECONOMIC OUTLOOK. WHAT ARE THE IMPACTS ON TRAVEL FROM EUROPE’S LARGEST LONG-HAUL SOURCE MARKETS? Although the global economy is still growing4, political discord and trade wars are starting to lean on growth prospects in advanced economies (except the US) and 3 Revenue Passenger Kilometers 4 IMF forecast for world GDP growth is projected at 3.7% for 2018 5 European Tourism in 2018: Trends & Prospects (Q3/2018) emerging markets, which are in the spotlight amidst volatile financial conditions5. While the US and China are embroiled in a trade war, travel demand from both markets remains strong based on latest data available. In the US, robust growth and low unemployment rates, aided by recent tax reform, is yielding a stronger dollar and is resulting in solid consumer confidence that has sustained income and consumption growth. Europe hosted around 30 million US travellers in 2017 and current growth is es- timated to have increased by +8% compared to the previous year. Although there are some concerns as to whether the US outperformance will continue after 2019, prospects for US arrivals indicate 5% annual average growth through to 2022. Significant
Load more

Recommended publications
  • Trend Report on Travel After 2020
    in collaboration with GLOBETRENDER Travel Trend Report October 2020 travel after 2020 what will tourism look like in our new reality? table of contents Co-authors Damon Embling World Affairs Reporter, Euronews Damon is a seasoned journalist, specialising in travel and tourism. He regularly reports from key global industry events including ITB Berlin and WTM London and moderates high-profile debates on the future of the sectors. Most recently, these have included a special virtual series for Euronews and a debate session for Brand USA Travel Week Europe 2020. Damon has also presented several travel programmes for Euronews, from across Europe and Asia. Jenny Southan, Editor & Founder of travel trend forecasting agency Globetrender Jenny Southan is editor and founder of Globetrender, a travel trend forecasting agency and online magazine dedicated to the future of travel. Jenny is also a public speaker and freelance journalist who writes for publications including Conde Nast Traveller, The Telegraph and Mr Porter. Previously she was features editor of Business Traveller magazine for ten years. Contributor Eva zu Beck Euronews Travel Contributor Eva zu Beck is an adventure YouTuber and travel TV host with a community of 2 million fans across her social media channels. She travels to countries rarely covered by mainstream media, and tells the stories of overcoming challenges in some of the planet’s most remote places. table of contents 2 introduction Hit hard by the global Covid-19 pandemic, the travel and tourism sectors are facing a rapidly changing future. As brands and businesses look to recover losses, there’s also a need to re-think their offerings, amid changing consumer behaviour and habits.
    [Show full text]
  • Sex Tourism: Do Women Do It Too?
    Leisure Studies ISSN: 0261-4367 (Print) 1466-4496 (Online) Journal homepage: https://www.tandfonline.com/loi/rlst20 Sex tourism: do women do it too? Sheila Jeffreys To cite this article: Sheila Jeffreys (2003) Sex tourism: do women do it too?, Leisure Studies, 22:3, 223-238, DOI: 10.1080/026143603200075452 To link to this article: https://doi.org/10.1080/026143603200075452 Published online: 01 Dec 2010. Submit your article to this journal Article views: 3869 View related articles Citing articles: 60 View citing articles Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=rlst20 Leisure Studies 22 (July 2003) 223–238 Sex tourism: do women do it too? SHEILA JEFFREYS Department of Political Science, The University of Melbourne, Victoria 3010, Australia This article examines a recent tendency amongst researchers of sex tourism to include women within the ranks of sex tourists in destinations such as the Caribbean and Indonesia. It argues that a careful attention to the power relations, context, meanings and effects of the behaviours of male and female tourists who engage in sexual relations with local people, makes it clear that the differences are profound. The similarities and differences are analysed here with the conclusion that it is the different positions of men and women in the sex class hierarchy that create such differences. The political ideas that influence the major protagonists in this debate to include or exclude women will be examined. The article ends with a consideration of the problematic implications of arguing that women do it too.
    [Show full text]
  • Rental Guidelines
    Rental Guidelines The guest, including all members of the guest’s party understands and agrees: Upon confirming a reservation, a contractual agreement is made between Resort Vacation Properties of St. George Island, Inc. and the guest, including all members of the guest’s party. The guest and the rest of their party agree to abide by the following Rental Guidelines: Maximum Occupancy: At all times, both inside and outside the home, the maximum occupancy is the number of persons allowed on the premises, including infants. We cater to family groups and cannot accept reservations for vacationing students or house parties. We do not rent to students even if one or more parents or legally responsible adults accompany them, or to groups under the age of 25. This policy is strictly enforced. Special events such as weddings, reunions, and church retreats are only allowed in select homes and require a separate contract. Special pricing and security deposits may be required. Please contact our office for details. Pets: Guests may bring up to 2 pets to our pet-friendly homes unless otherwise noted in an individual property description. Guests must obtain special permission, and a fee of $100 will be charged, for each pet that exceeds the amount allowed as outlined above or as specified in an individual property description. Guests are required to clean up after their pets, and there may be additional charges if pet waste is left on the property. Franklin County law prohibits leaving pet waste on the beach or dunes. Pets in non-pet-friendly homes are strictly prohibited and will result in immediate eviction with no refund of rent.
    [Show full text]
  • Twixt Ocean and Pines : the Seaside Resort at Virginia Beach, 1880-1930 Jonathan Mark Souther
    University of Richmond UR Scholarship Repository Master's Theses Student Research 5-1996 Twixt ocean and pines : the seaside resort at Virginia Beach, 1880-1930 Jonathan Mark Souther Follow this and additional works at: http://scholarship.richmond.edu/masters-theses Part of the History Commons Recommended Citation Souther, Jonathan Mark, "Twixt ocean and pines : the seaside resort at Virginia Beach, 1880-1930" (1996). Master's Theses. Paper 1037. This Thesis is brought to you for free and open access by the Student Research at UR Scholarship Repository. It has been accepted for inclusion in Master's Theses by an authorized administrator of UR Scholarship Repository. For more information, please contact [email protected]. TWIXT OCEAN AND PINES: THE SEASIDE RESORT AT VIRGINIA BEACH, 1880-1930 Jonathan Mark Souther Master of Arts University of Richmond, 1996 Robert C. Kenzer, Thesis Director This thesis descnbes the first fifty years of the creation of Virginia Beach as a seaside resort. It demonstrates the importance of railroads in promoting the resort and suggests that Virginia Beach followed a similar developmental pattern to that of other ocean resorts, particularly those ofthe famous New Jersey shore. Virginia Beach, plagued by infrastructure deficiencies and overshadowed by nearby Ocean View, did not stabilize until its promoters shifted their attention from wealthy northerners to Tidewater area residents. After experiencing difficulties exacerbated by the Panic of 1893, the burning of its premier hotel in 1907, and the hesitation bred by the Spanish American War and World War I, Virginia Beach enjoyed robust growth during the 1920s. While Virginia Beach is often perceived as a post- World War II community, this thesis argues that its prewar foundation was critical to its subsequent rise to become the largest city in Virginia.
    [Show full text]
  • Global Trends in Coastal Tourism
    CESD: Global Trends in Coastal Tourism Global Trends in Coastal Tourism Prepared by: Martha Honey, Ph.D. and David Krantz, M.A. Center on Ecotourism and Sustainable Development A Nonprofit Research Organization Stanford University and Washington, DC Prepared for: Marine Program World Wildlife Fund Washington, DC December 2007 1 CESD: Global Trends in Coastal Tourism TABLE OF CONTENTS Acronyms.......................................................................................... 5 1.0 Executive Summary: Key Findings........................................... 8 2.0 WWF Working Hypothesis...................................................... 15 3.0 CESD Research ........................................................................ 15 4.0 Global Tourism Trends ............................................................ 16 4.1 Importance of Tourism............................................................................16 4.2 Environmental Impacts...........................................................................17 4.3 Market Trends in the New Millennium: 2000-2020 ................................24 5.0 Types of Tourism and Definitions........................................... 28 5.1 Beach Resort, Cruise, Ecotourism, Sustainable Tourism ...................28 5.2 History and Importance of Ecotourism and Sustainable Tourism......29 5.3 Consumer Demand for Ecotourism and Sustainable Tourism............33 6.0 Structure of the Tourism Industry .......................................... 35 6.1 Airlines .....................................................................................................38
    [Show full text]
  • Enjoying Your Vacation Options
    Enjoying Your Vacation Options Marriott Vacation Club® has created the most flexible and exciting vacation ownership program available—the Marriott Vacation Club Destinations™ program. This guide will help you understand and maximize your options. As a Marriott Vacation Club Destinations Owner and through the Marriott Vacation Club Destinations Exchange Program, you can use Vacation Club Points for a variety of experiences within four flexible collections of vacation options: Marriott Vacation Club® Resorts – Enjoy a vacation at any of more than 50 Marriott Vacation Club resorts in the U.S., the Caribbean, Europe and Asia. Marriott Rewards® – Redeem your Vacation Club Points for Marriott Rewards points and stay at more than 3,800 Marriott® hotels worldwide. Explorer Collection – Discover unique travel opportunities and adventures, including cruises, safaris, rafting, mountain biking and guided tours. Exchange Partner Resorts – Vacation at hundreds of resorts in dozens of locations through our external exchange partner, Interval International®. With all this flexibility, you have virtually limitless possibilities! OPTION 1: MARRIOTT VACATION CLUB RESORTS Choose a spacious vacation villa for your next getaway. When you plan a vacation within Marriott Vacation Club Resorts, you will have access to more than 50 magnificent resorts offering spacious accommodations, from deluxe studios to 1- and 2-bedroom villas and even 3-bedroom villas and townhouses, depending on the location. Stretch out and enjoy all the comforts of home with amenities such as a fully equipped kitchen, washer and dryer, a balcony or patio, and separate living and dining areas.1 Vacationing at a Marriott Vacation Club resort is perfect for extended vacations or family reunions.
    [Show full text]
  • Palm Lakefront Resort & Hostel
    Palm Lakefront Resort & Hostel 4840 W. Irlo Bronson Highway Kissimmee, FL 34746 HOTEL / MOTEL FOR SALE 278 Crystal Grove Blvd. Lutz, FL 33548 Phone: 813-363-5771 Fax: 813-200-3939 Email: [email protected] 4840 W. Irlo Bronson Highway Kissimmee, FL 34746 EXECUTIVE SUMMARY 4840 W. Irlo Bronson Highway Kissimmee, FL 34746 County: Osceola Property Type: Hotel/Motel No. of Buildings: 4 No. of Stories: 1 m No. of Units/Rooms: 50 .co Building Area Size: 7,372 Sq. Ft. Lot Size/Acres: 4.24 Acres Year Built: 1978 Pool: Yes Zoned: Commercial CONTACT LISTING BROKER- Price: Signed NDA Required HotelMaxRealty CONFIDENTIAL LISTING – DO NOT CONTACT OWNER OR EMPLOYEES CONFIDENTIAL SALE Property is centrally located near Orlando Theme Parks Must schedule appointment with listing agent to visit www.hostelinorlando.com www. property – Terry Hatfield – 813-363-5771 2 Property Description 3 The Palm Lakefront Resort and Hostel is a 50 Unit, inn-style relaxed hostel that is beautifully landscaped with lush gardens, tropical trees and old Florida character. The lakefront walking pier is a reflection of the picturesque sitting along Lake Cecile and offers all of nature’s delight. A beautiful swimming pool overlooks the lake and tropical grounds surrounded by large, Florida ancient oaks and statue-oriented fountains. The hostel offers free Wi-Fi, exercise area, swimming pool, outdoor fire pit, picnic areas, BBQ facilities, canoeing, game room with Karaoke, ping pong, pool tables and foosball tables, badminton equipment, board games, a commercial laundry. The hostel has a kitchen where guests may cook their own food. Location Description Off Interstate 4 and US-192, this hostel is 14 miles from the Universal Orlando Theme Park, 8 miles from SeaWorld Orlando and 5 miles from the Walt Disney World Resort.
    [Show full text]
  • Durango Mountain Resort | Important Phone Numbers
    DURANGO MOUNTAIN RESORT | IMPORTANT PHONE NUMBERS PLEASE NOTE: * THE MAIN NUMBER TO THE RESORT IS 970-247-9000. Mercy Medical Clinic & Urgent Care Facility ............................................................ ext. 22201 or 970-259-4553 Open daily, 9 am - 5 pm, the Clinic is a medical clinic and an urgent care facility located at the entrance to the resort. Adaptive Sports ................................................................................................................................. 970-259-0374 Winter recreation opportunities for physically & cognitively challenged individuals. Alpine Chic Women’s Boutique.......................................................................................................... 970-385-2145 Ladies clothing, footwear and accessories store located in Purgatory Village Plaza. Backcountry Experience ............................................................................................ ext. 22261 or 970-385-2261 Featuring quality gear and apparel for the outdoor recreationalist! Backside Bistro at Dante’s On-Mountain Restaurant ........................................................................... ext. 15275 Rated as one of the top on-mountain dining facilities in Colorado. Table service lunch and full bar. Reservations suggested. Bear Bar & Grille on Purgy’s Patio .......................................................................................................... ext. 15235 Perfect location for après ski. Full bar and limited menu. Buck’s Livery and Horse-drawn Sleigh
    [Show full text]
  • Boyne Vacation Club Is Your Ticket to the World
    Your Ticket to the World. Boyne Vacation Club is Your Ticket to the World. All of It. Boyne property owners participating in rental management can join Boyne Vacation Club, the most innovative vacation exchange plan in the world. Use your property as you wish, trade time for travel to other Boyne Vacation Club locations or exchange for vacations at over 2,200 resorts in 75 countries. We’ll take care of the details, so that you can indulge your dreams. Plan a reunion—in Paris. Ski a mountain—in the Alps. Golf eighteen—on the coast. Touch a shark—in Tahiti. Points & Exchanging Made Easy. You are limited only by your imagination. Simply choose your destination from locations worldwide. Reserve your time. And we’ll make all the arrangements. 877.ON.BOYNE · 231.549.7271 The Point System. Each Boyne and Interval International resort unit type has been assigned a corresponding weekly and nightly point value. Point values are assigned based on factors such as unit size, location, season, demand and value. These point values indicate the amount of points received when donating and the amount of points needed to A day at the beach reserve a particular unit type. Boyne Vacation Club maximizes flexibility to its members through Interval International’s worldwide resort network, far beyond the boundaries of the Boyne resort collection. There is no end to the exciting travel opportunities. Expand Your Possibilities. Members may use their points in three ways based on availability: • Reserve accommodations within the club at a Boyne USA property for a week or a one-night stay.
    [Show full text]
  • 7-Night Vacation at a Disney Vacation Club Resort in Orlando, Florida Plus 4 Park Hopper Passes to WALT DISNEY WORLD Resort
    7-Night Vacation at a Disney Vacation Club Resort in Orlando, Florida Plus 4 Park Hopper Passes to WALT DISNEY WORLD Resort Take Your Pick from 10 Disney Club Vacation Resorts in Orlando, Florida! One-Bedroom suite with a sleeping maximum of up to four (4) guests. Travel must be completed by 6/19/2018 and is subject to availability. Dates of travel during Christmas, New Years, winter school vacation periods, February vacations are restricted and holiday long weekends are excluded. Reservations must be made through InnSeason Resorts 866.873.2766 and are accepted on a space availability basis. This package includes 4 One-Day Park Hopper passes, valid at the WALT DISNEY WORLD Resort in Central Florida during normal operating hours and provide admission to a magical experience at each of our unique theme parks: the Magic Kingdom Park, Epcot, Disney’s Hollywood Studios, and Disney’s Animal Kingdom within one day. Lodging Restrictions: Accommodations are for a 7-night stay at a deluxe Disney Vacation Club Resort in Orlando, Florida, and include a One- Bedroom suite with a sleeping maximum of up to four (4) guests. Travel must be completed by 6/19/2018 and is subject to availability. Dates of travel during Christmas, New Years, winter school vacation periods, February vacations are restricted and holiday long weekends are excluded. This cannot be combined with any other promotions. Taxes, gratuities, and other incidentals are extra. Upgrades and additional nights are available at the expense of the recipient (seasonal rates apply). This accommodation package has a retail value of up to $4,000.00, and cannot be redeemed for cash.
    [Show full text]
  • Resort Towns Face Special Challenges When It Comes to Parking Management Plans
    Resort towns face special challenges when it comes to parking management plans. K OC ST ER SHUTT 38 InTERNATIONAL PARKING INSTITUTE | MAY 2013 By Brian Andersen, CAPP, MBA ver the years, I have witnessed the parking metamorphosis of Park City, Utah, which is a resort town. The city’s skiing is legendary and attracts many to this beautiful Oregion, but its proximity to an urban area and major airport hub has generated some parking challenges. As far back as the late 1970s, merchants in the Main Street commer- cial district have been engaged in parking issues. An article in a local paper from that era recorded angst over a rule that implemented no-parking from 2 a.m. to 6 a.m.—I assume this was to facilitate snow removal. The regulation is still in place and the snow still ac- cumulates. The only difference between then and now is that the number of people who enjoy the snow has increased, necessitiating additional parking regulations. In 1996, I began my parking career facilitating a professional to do? It seems we should stick to what we valet-assist experiment that was designed to pack more do best and work the problems we are given. This takes cars into key commercial lots during the peak evening all the resources we have at our fingertips and then some. dinner hour to help hungry skiers who spent all day on the mountain. A year later, a parking division was formed The Initial Problem and contracted enforcement services were managed Resort towns are usually places of natural beauty.
    [Show full text]
  • All-Season Tourism: Analysis of Experience, Suitable Products and Clientele
    COMMISSION OF THE EUROPEAN COMMUNITIES DIRECTORATE-GENERAL XXIII- TOURISM UNIT STUDIES ALL-SEASON TOURISM: ANALYSIS OF EXPERIENCE, SUITABLE PRODUCTS AND CLIENTELE DOCUMENT 1993 This document has been prepared for use within the Commission. It does not necessarily represent the Commission's official position. Cataloguing data can be found at the end of this publication. Luxembourg: Office for Official Publications of the European Communities, 1993 ISBN 92-826-5986-0 © ECSC-EEC-EAEC, Brussels • Luxembourg, 1993 Reproduction is authorized, except for commercial purposes, provided the source is acknowledged. Printed in Belgium Commission of the European Communities I' D.G. XXIII Tourism Unit ALL-SEASON TOURISM: ,-- ANALYSIS OF EXPERIENCE, SUITABLE PRODUCTS AND CLIENTELE 1993 FITZPATRICK ASSOCIATES Economic Consultants Contents Page EXECUTIVE SUMMARY 1 Overview 1 2 Country Profiles 7 3 Clientele for Off-Season Tourism 20 4 Off-Season Tourism Products 31 5 Other Strategies for Improving Seasonal Spread 36 6 Seasonality Policies at a National Level 44 7 A Strategy for the European Community 53 EXECUTIVE SUMMARY Introduction 1 The existence of seasonal peaks in demand for, and prov1s1on of, tourism services in the European Community and elsewhere is well documented. The timing of these peaks can differ - peaks may occur on a daily or weekly basis or, as mainly discussed in this report, at different times of the year. The report examines: firstly, the factors that contribute to the seasonality of tourism arrivals; secondly, the problems which this creates; and, thirdly, the strategies which can be followed to either spread tourism to other parts of the year or ameliorate the problems seasonality causes.
    [Show full text]