Dear David, Recently I have been sorting out some old books and other materials left to me by my parents and I came across this document on the history of the department at . My father, Boris Mason, worked in the Transformer division as a draughtsman before transferring to computer section in the early 1960s. I can remember being taken to t the factory to have a look at this marvellous invention but only being impressed by the amount of noise which the punch tape machine was making. The document he left me seems to be a first draft as there are a number of occasions (not too many) when the author employs a sequence of full-stops to be replaced later by an important name, date or place. I cannot find a frontispiece indicating who the author might be but he obviously worked for or with Ferranti from some time in the early fifties to possibly 1971. I am unsure to what extent it would duplicate, supplement or validate Simon Lavington's History of Manchester but the amount of detail is impressive and the commentary well-informed. Finally the last job I had before retiring was as a manager of the London Grid for Learning. So perhaps those visits with my father to Ferranti's had an effect after ail.

Yours r. Manufacturing Facilities and Techniques: Computer FERRANn Transformer Division Utilisation

Transformer Division has used computers to help solve problems of design and production for more than a decade. In 1959, the first machine, a Ferranti Pegasus digital computer was installed in the Hollinwood factory. After intensive use, this was replaced in 1968 by an ICT 1903 computer with a core store of 16 K words. This larger installation was accom modated in a new Computer Building and became a central service for all the South Lancashire Ferranti factories. Programmes developed and tested on 'Pegasus' were quickly translated into the 'ICT 1903' language for use on the faster machine. The 1903 machine has since been expanded to an ICL 1904 E with a core store, to date, of 64 K words. Peripherals in use extend to both magnetic and disc storage, fast line printer and CMC7 key punching to accommodate the increased throughput of data. Computer Room Successful routines are established for transformer design and costing for quotations, bushing design, stock control, market research, work in progress control, budget and financial forecasting, job costing, works payroll and staff salaries. A computer terminal installed in the Avenue Works, provides a remote control on-line facility enabling The Division to operate programmes independently. Extending the use of the computer has increased efficiency. Programmes being developed include, research and develop ment and the creation of a data bank of all design, cost and programme information of work in progress to maintain a continuous improvement in capability.

FERRANTI TRANSFORMER DIVISION

List AHC 21/1

; ^ THE FERRANTI COMPUTER DEPARTMENT

INTRODUCTION

A Ferranti Computer Groiqp was set in 1949 in Moston under J D Carter, Manager of the Instrument Department, to make the computer for Manchester University* In 1951 the Groisp began to make and sell computers and continued until Septe^er 1963 when the business was sold to I.C.T. Prom July 1951 until the middle of 1963, sales of con^uters and ancillary equipn^nt, together with computing and maintenance services, amounted to £24^ millions* Total deliveries, however, were only £14^ millions and outstanding orders at the middle of 1963 stood at £9% millions* In Appendix Sales of 102 computers are listed. One of these orders - Orion for G.E.C* - was cancelled and in addition several Argus computers were sold by the Computer Sales Department* The Argus is not dealt ^^th in these notes because this part of the business was not sold; nor are the military con^uters*

During the 12 years techniques changed drastically* The first oosq>uter was made with standard sized valves, the next three with miniature valves; transitors and printed circuits were being introduced from about 1956 on an by the time the Department was sold to International Conputers and Tabulators integrated circuits were being uaed*< - 2 -

THE EARLY HISTORY

Until the preparations for War brought neoessary changes« the Ferranti Cozi^any had three parts, concerned with

Transforxners, liters and Instruments* The Instrument

Department was often the medium for including the Radio

Department, on which was based the electronics work which

led to computers*

/*\ Rearmament and the War brought many contacts between the

Government Departments and Ferranti Ltd* Among these were

Dr F C Williams, then at Telecommunications Research

Establishment, Malvem, and M K Taylor who was working on

the secret I*F*F« ^uipment*

Another wartime contact between Eric Grundy, who was then

managing the Ferranti Instrument Department, and the

Defence Departments was Dr (now Professor) Arthur Porter,

who was monitoring a contract given to Ferranti* At the

end of the War Porter developed a keen appreciation of the

need for civilian industry to make use of the experience

gained during the War* He subsequently worked for the

Ferranti Company in Canada before returning to academic

life*

In 1946, F C Williams, with A M Uttleu, read a paper to

the I.E*E* on the Velodyne, an electro-mechanical system

in which a speed of rotation is held closely proportional

to an input voltage by feed-back methods• The aim was - 3 -

/aa>v to detezmine the position o£ an aircraft relative to Its

starting point by Integrating Northerly, Easterly and

Inward XBOvements relative to Its starting point. This

machine could be applied to the solution of simultaneous

eqtiatlons and many simulations were made.

On 16 January 1947 Arthur Porter commented on a paper read

to the I.E.E. by H A Th

reasons why electronics could be of great advantage In the

Industrial fields

First, electronic equipment Is extremely flexible.

The controlled member can be remote and the same

controller may be used for more than one purpose;

Second, a vast amount of experience In electronic

techniques had been developed during the past six

years; and

Third, the non*technical point that In the United

States the design and ^plication of automatic

controller equipment was ahead of the U.K., but

with the coming of modem electronic techniques

there was no reason why we should not achieve

parity.

In a paper to the Measurements Section of the I.E.E. on......

Dr Porter and Major Stonehara considered the problem of servo design when Input Information Is only available at discrete a:!'X o:^ fivv ni:i 30 noxrtxs^o- oi::; i;An,i;i^:Xi:.:;iv.d cxJ

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e!dfdxo:\J:b d:: oldol txiV: vino ;?j <;o.td-a; rioln r nodo nqi: n intervals. They introduced loethods of handling the problem by using cascaded integrators to generate polynomials.

In a footnote to this paper the authors pointed out that the basis of the generation of a single independent variable from tabulated data "can be regarded as equivalent to the method of interlaced polynomials^ coiiqparable to the method of interlaced parabolas used by actuaries." One of the most interesting features of electronic computers was the way they brought together, in direct relationship, workers in engineering and in numerical fields of accountancy, insurance, etc., whereas previously such relationship had been rare amd mathematical methods in the different professions had grown up largely independently.

Eric Grundy was interested in Arthur Porter's ideas and talked to him, thinking then in terms of electronic control of industrial processes. Porter's advice was that Ferranti should engage Dr Dietrich Prins, a refugee ^o had come from Germany in 1936. "DP" was to become the one man who worked in the Cos^uter Department throughout its life and who left his firm impression on a number of aspects of the work and on all who cams into contact with him. On coming to England he joined the G.E.C* Research Labs, at Wembley and worked on mercury rectifiers and transmitting valves until, along with many other German citizens he was interned in Deceaber 1939. Eighteen months were then spent at a series of camps at Lingfield racecourse, in Devonshire,

Canada and the Isle of Man. He was then put in the Pioneer - 5

Corps for 10 months* Glasgoif University tried to get him released to lecture in Physics but the War Office would not let him go* Later a former co^intemee recommended him to the Bowen Instrument Co* and he was released* He then developed his own servo theory and in 1944 published a paper in the Journal of Scientific Instruments* This led to an invitation to join the Servo Panel of the Ministry of

Supply under hrthur Porter* From this contact came the invitation from Grundy who was looking for interesting instruments to develop* Prinz therefore brought to Ferranti a former assistant, McKennell, who was designed in detail, under DP's direction, the Ferranti Viscometer* The ideas generated by the I*E*E* papers now seemed to have a man to ezploit them*

Grundy asked Sir Vincent de Ferranti to sponsor a stu^ of automatic control fr

In 1948, still determined to explore the potential of computers, Grundy sent Prinz to America to see what he could leam about computer development there* Professor Hartree, foxmerly of Manchester University, where he had - 6 -

developed a large Differential Analyser, was then working in Ainerica at the Bureau of Standards* Arthur Porter wrote to Hartree asking if Prinz could be given the opportunity to look at the work being done on con^uters in Aioerica* Hartree considered that Prinz's nationality would make this is^ossible, but nevertheless DP was sent to see what he could do* He seems to have found his

German origins no bar to seeing a good deal of the work being done in the U*S»A» and among others he met Eokert and Mauchley who were working on the computer which was to be the first Dnivac* There was a nice and often repeated story that it was in America that Prinz was told to go to Manchester University if he wanted to leanr about computers* Hcwever, Prinz has now destroyed this piece of early mythologyi he first heard about Williams* work in the more usual way at an X*E*£* lecture*

Ganindy discussed with F C Williams at Manchester University the possible source of finance for building computers• "FC" suggested he should talk to Sir Ben Lockspeiser, Scientific

Adviser to the Mnistry of Svpply* The opportunity came when Sir Ben was visiting the University on the invitation of Professor (now Lord) Blackett and Grun^ was sent hastily back from a visit to London to see the computer work Williams was showing them*

The story of this first computer, according to Dr B V (now

Lord) Bowden, was that during his time at T*R*E*, Williams had developed his technique of storing charges on a cathode ray screen and from this had develcped a means of represent- - 7 -

ing digital nuinbers. At the end of the War T.R.E. became interested in the possibility of making a cos^uter and formed a committee to study the problem* Williams was a member of this group and was asked to develop the circuits which would be required* In due course the other members visited him and said they were making progress with their design plans and how were his ideas on circuits developing? Williams said he thought they were coming along satisfactorily but of course he had had to make a computer to test then and would they like to see it? This was the precursor of the engine which Grundy was called to see with Sir Ben*

FC Williams explained that his principal difficulty was to make a magnetic drum to serve as a large backing store for the fast C*R*T* store* Sir Ben Lockspeiser that that it was important that a fully engineered version of the Williams conputer should be made and that he could find the money* He later explained that at that time he could find money more easily than men* From London he wrote to Ferranti telling them to proceed*

There was a slight hitch when Carter^ with B(^ Hooker# the

Ferranti Governments Contracts manager# went to see F S Barton at the Ministry of Supply# as they thought to collect the formal contract. Barton said be could not give thist tenders must be issued and conpeting quotations assessed*

Hooker then shewed him Sir Ben*s letter and told him the work had begun* Sir Ben never showed any sign of repentance over the cavalier treatment of his contracts department* - 8 -

About this time Sir Ben was transferred from the Ministry of Supply to take diarge of the Department of Scientific and Industrial Research. He had seen that computers would become very important and wanted to have three made and before he left the Ministry he applied to the Advisory

Council on Scientific Policy* There Sir Henry Tizard ruled that the promotion of confuters should be done by

Sir Ben from his new post as the Secretary to D.S*I*R*

This led to a setting up of a Ccmsnittee under the Chair manship of Sir David Brunt. Sir David had served in France as a Meteorologist in the first World War; he had been head of the Meteorological Office and, in 1936, the non-playing captain of our international Gliding team* When we dealt with him he was the Professor of Meteorology at Inqperial

College and Physical Secretary of the Royal Society* The

Brunt Committee was to put on a sound basis Sir Ben's desire to promote computers.

In 1948 Sir Stafford Cripps, then Chancellor of the

Exchequer, set the National Research Development

Corporation to exploit the many new inventions which the

War had produced and those which subsequently were produced in Government establishments or at Universities and elsewhere under Government Contracts. The Williams patents therefore came under the control of N.R.D.C. and when Ferranti began to consider the manufacture of further models of the Manchester coiiq>uter they were dealing with the University and N,R*D.C* as well as potential customers. - 9 -

In the making of the first computer Ferranti had built up a

highly-trained and no»r e^qperienced team. There was now the

danger that there would be no work for them. However#

Brigadier Hinds at the Ministry of Supply was wanting a

computer for the Armaments Research cind Development

Bstablishment at Fort Halstead and gave Ferranti a letter

of intent and the building of a second con^uter began, ^en

I joined Ferranti at the end of June 1951 they had just

learned that the sum needed to buy this computer exceeded

the amount Brigadier Hinds was espowered to spend. Hinds

insisted Ferranti knew they had to have an official contract

before the Ministry could be committed and the situation was

rather delicate. Fortunately# Ferranti interests fitted in

with the strong views about cosqputers held by Sir Ben

Lockspeiser and the ambitions of Lord Halsbury at the N.R.D.C.

and after a time the Fort Halstead situation was rectified.

The Manchester University Ccnqputer was formally opened by

^ .on July 12 1951 with a vexy large attendance of

scientists, Govenuoent officials and interested business

men. It was clear that a revolution had begun# though it

was to take soxne years before schemes first suggested at

that meeting were to yield results*

To Ferranti this was the advertisement to the world that

they were ready to make and sell cos^uters. We have always

claimed that the con^uter was the first to

be offered for commercial sale anywhere in the world.^

The first sale was made to the University of Toronto through - 10 -

the close association of the Ferranti Electric Con^any with

Professor Watson of the University*

Before continuing with the history of that cos^uter the

following pages give a brief story of the technical

development of the Mark 1• - 11 -

THE MANCHESTER MARK I C<»!FUTER

When F C Williams showed that charges on the face of a c.r.t* could be satisfactorily regenerated, he made possiblex

the storage of digits for as long as possible,

the very rapid transfer into and out of this store and

the visual display of the information in the store.

The first was an essential requirement in a cos^uter, the second was of course very important and the third feature was, many years later, to become a major development. In this early machine the c.r.t. was, in the language of today, a man-machine interface. Numbers were made to appear as a two dimensional array of bri^t and dim spots representing respectively **ls" and "Os" in a binary code system and these could be used to draw charts or pictures. Prinz made a teat programme, which he called the "Hook-Noes" programme which, if the test was satisfied, displayed a column of ticks or, if it failed, a column of "No's". The convenience to the programmes of this facility was clearly recognised, particularly in the early days, vdien there were frequent questions as to vdiat had happened inside the cos^uter and the possibility of having consoles with c.r.t. screens in rooms away from the computer could be anticipated.

The advantages of the c.r.t. were not enough, however, to - 12 -

compensate for its disadvantages compared with other types of storage, particularly core stores when they came in and the develc^ment of c»r*t* storage was not taken up by companies other than Ferranti in the U«K* though it was used and more work done on it in America and in Australia. Interaction between the user and the computer awaited time** sharing conputers before it became widespread*

Williams was not the first to conceive the idea of using a television-type raster to produce arrays* His contribution was to show how, when charges had been put on the c*r*t* screen they could be retained as long as the power was

turned on*

This demonstration was achieved in 1947 and the next job was to use this type of store to give a computer an internal memory and in June 1946 an esperin^ntal "baby computer" with a capacity of 32 words, was built* This, though too small to do more than demonstrate the techniques and suggest the promise they offered, was a "universal" computer with a store, a substractor and a control unit and could solve any problem within its capacity which could be reduced to a programme of elementary instructions, and if enough time could be given it* Although it was a test bed for new techniques and not required to show great speed in performing operations the baby gave an idea of things to come* In a factorizing program in which division had to be done by repeated substraction, 3^ million operations were performed in 52 minutes* - 13 -

About this point the staff was increased. D B G Edwards# who later became Professor of Conq^uter Engineering# joined the group and others woidcing on the project were G E Thomas (now Director of the Regional Computer Centre at Edinburgh) and A A Rc^inson (now Director of the National Conqputer

Centre)•

The o.r.t. store had an accessibility ratio (the ratio

between the time taken to read the contents of a chosen address in the store and the time between asking for the information and the end of the reading process) of unity. To make an economical system with the very large store the

programn^rs required xneant that speed had to be saorificied and this was done by providing# as a backing store# a large

magnetic drum on which digits were stored as magnetic spots#

the direction of magnetisation indicating "1° or "0"# These

magnetised spots were arranged in tracks around the circum

ference# each track holding 2560 binary digits# the same as the contents of a o.r.t. store in which these digits were held as two rasters each with 32 lines of 40 digits. The

experimental machine now made contained 5120 digits of electronic storage and 40960 of magnetic storage.

The third stage of the development was the prototype for

the Mark 1# the conputer \diieh among those who saw it# is

generally regarded as the first version. It was a roomful of racks linked by a dangeTOus looking network of wire. It was said that when he saw it Sir Ben liackspeiser asked ^ "Does it work?" and the engineer switched on and# for the first time# it did. The story almost certainly aprooryphal. - 14 -

The ea^erlmental computer had too small a fast store for the convenience of the programmers so the prototype was given a fast store of 10240 digits and a magnetic store of 150000 with provision for 600#000 digits*

Hultiplaction was also ixiqproved* The esq^erimental machine took about ten times as long to multiply as to add two numbers and analysis of the programmes showed that half of its time could be spent in multiplying* So a new multiplier was designed with a network of adders and delays arranged to produce sub-products which could be added together in one operation instead of sequentially* Multiplication then took

2*16 m*sec* conqpared with 1*2 m.sec* for addition or other sinqg>le 40-digit operation*

In August 1949 Manchester University started passing information to Ferranti with 6 C Tootill as the Ferranti man on the project* The computer took nearly two years to cos^lete *

The input to the prototype was 5-hole paper tape using a photoelectric reader capable of reading 200 characters a second*

The output was by means of a paper tape punch or teleprinter each capable of working at 10 characters a second* Input speeds measured in hundredths of seconds and internal calculating speeds in milliseconds meant either that the calculations for which computers were siiited were those in • 15 -

which a lot of calculation had to be done on relatively few

numbers in the computer or accept that the electronics would waste a lot of their time; an esqpensive waste. Many of the calculations for which con^uters were expected to be most useful were just those which preceded by calculating numbers which were required in further stages of the coxiputation. These were the problesis - involving sub*>totals or stages in iterative calculation for which existing machines were very slow. Punching sub*totals or intermediate products on punched card machines is wasteful compared with holding the figures in electronic storage from which they can be extracted on demand.

The introduced a valuable facility in the "B*tube" which held a "modifier". In the original machine this held a single number which was added to the instruction or not as the programmer required. It was a device for iterative cosputation which saved storage spaces for exanplef in operating on a series of pairs of numbers in consecutive addresses the storage of units in the "B<*tube" would alter the address portions of the number by one after each operation so that the machine could move down the columns of numbers automatically. The "B*tube" was so~oalled because the letters "A" and "C" had been n

In the first design of the "B-tube" facility it was necessary to use the accumulator in association with the "B-tube" in order to count that the correct number of iterations had - 16 -

been performed. It was then found, by a study of the way the "B-tube" was used that it was possible to write the count number in the *'B-tube" without recourse to the accumulator. This saved instructions. - 17 -

FERDT

Quite apart from Professor Watson's natural desire that his

University should have the distinction of being among the

earliest places in the world to have a cos^uter, the

University wanted to help the Canadian Government in its

share of the cutting of the St» Lawrence Seaway* There was

perhaps some political benefit to be gained if Canada rather

than the United States did the major part of these calculations*

There was also urgency to have early delivery of the computer

for financial reasons* Funds to pay for it became available

in the year 1951/52 and it was is^ojrtant to prepare to have it there for a Co!q>uter Conference in September 1952 and also to be able to justify paying part of the money in that year* This was unfortunate* The University computer was showing

how difficult it was to make a reliable instrument even with

designers and manufacturers and the site within a few miles of one another* We now had to install the cozqputer 3,000

miles away from the base and with only a few people available who understood it; and to meet the peculiar obligations of

Government financing, which seems to take no account of practical problems in technology and transport, it had to be despatched in stages so that there would be no opportunity to test it fully asseni>led except on site* Perhaps it would have been better if the first delivery had been made, while

duplicate equipment was used to make the complete system and the original delivery then retiimed* It would have been like the old problem of transporting wolves and sheep over rivers but it would have saved later trouble* - 18 -

The St. Lawrence Seaway job however was an opportunity for

N.R.D.C., and particularly for who was lent to develop the program for calciilatlng the effects of the plans on the water flow of the river past the Thousand Islands. Vivian Bowden hod sold the coxoputer to Toronto

University In 1951; Strachey went over In the autumn of

1952 and In three months the computer had done sizms which

It had been estimated would take clerks with hand machines 20 years. We do not seem to have been told how many clerks

so we cannot calculate the Increase In productivity. More

Important was the saving In time.

There were considerable teething troubles with FERUT. The engineers had not been allowed time to get It all working

before despatch to Toronto. Everyone expected some trouble from the electronics, which were new, though there had been thirty years eiqperlence of using electronics, often In most

mfavourable conditions. But, as In Manchester, It was the "old fashioned" electro-mechanical equipment which gave most of the trouble. Making a magnetic drum had been one of the biggest problems for the University Mark 1 and It was srepeated for the Toronto machine. There had been trouble

In Manchester In making power supplies whlcdi would eliminate the effects of sharp changes In the mains voltage and again In Canada the power supplies proved a prdbl&m* These had been supplied by Can^bell and Isherwood and after a series of failures the generator had to be stripped down and rewired. The argument grew until Professor Watson wrote to the President of the Board of Trade protesting about the quality of British goods. This put pressure on the - 19 -

suppliers to produce a standby which was ordered from

Westinghouse•

The progranana developed by Strachey was said to need uninterrupted runs of 5 to 10 minutes duration, though else where a need for only 5 minutes trouble-free work is mentioned, Probably the circumstances calling for the longer time were rare, with a machine which might fail towards the end of one of the longer runs the time spent in repeating was extravagant and changes were made in the program to increase efficiency* For example, a characteristic of the program was that data and cosqputation were sometimes recorded on the same tracks on the drum which, in the event of a

computational error meant that all the data had to be read in again*

The third feature of the job was that the <^erators were inesqperienced and had to leam from their mistakes* One report shows that for 8 out of 9 cases calculated one day the answers had to be thrown away because wrong data had been usedi another that only 30 minutes useful work was acdiieved in 7% hours because of faulty operator work*

The fault of all kinds fell heaviest on the maintenance engineers who might have to search in the coa^uter for all faults, real or imaginary, whether in the computer or in the programs or through c^erator*s procedure* Hodkinson, the chief maintenance engineer, who had gone to Toronto to ^ look after the maintenance, worked for 650 hours between - 20 -

1 January and 14 March 1953. It was largely because of his labours that by 24 April 80 per cent of the Seaway

project w€UEi finished* Professor Watson was well satisfied and although there was clearly much to do to perfect the system the computer had probably already justified its cost* The relative speeds of ccm^utations conpared with the hand methods was given as on average 400 t 1 and in

one case 1800 s 1*

The maintenance was handed over to Ferranti Canada, and it had been hoped that business would flow from it* That it did not was partly because its reputation had suffered - other computers, e*g* Illiao at the University of Illinois appeared to be more reliable - or because the input and output facilities of FERUT were limited, too limited for exasple to satis Wiseman of ••*••••••• who might have been a customer*

The performance of FERUT was recorded as being 64 per cent for the 1st quarter of 1953, 78 per cent in the second and 79 per cent in the third* However, these figures, though they indicate that there was an improvement in performance, do not give a measure of useful time* The calculation related only to the perfoarmance after engineering time had been spent, so the more time spent on engineering the less there was for faults* Also "Idle Time" was included as good time because the con^uter had "ticked over" without producing a fault*

It was probably a mistake to take the Toronto University - 21 -

order so early when we were unsure of the problems likely to arise. We had not studied what could be done and, wore isqportant, what potential customers wanted to have done with computers. The modifications which produced the Mark 1* were in hand and by 1954 we could have delivered a much nK>re reliable con^uter. But one has to admit that it was the first order and so must have had much influence in getting us launched, though it did not give Ferranti a high reputation on the North American continent. - 22 -

THE NATIONAL RESEARCH DEVELOPMENT CORPORATION AND THE MARK 1*

The proposal to set \xp that National Research DevelopxRent Corporation was made by Sir Stafford Crlpps In 1948. It took the Government some time to find suitable people to launch the Corporation and It was on May 10 1949 that Mr Harold Wilson^ then President of the Board of Trade^ was able to announce the Lord Halsbury had agreed to become the Managing Director when the Corporation was formed. By the end of June the Board was constituted as followst

Chalrmani Sir Percy Mills

Directorss Professor P M s Blackett# F.R.S.

Sir John Duncanson

Sir Edward de Stein

Sir Edward Hodgson K.B.E., C.B.

Mr W E P Jdbnson A.F.C, C.P.A^ F.R.Ae.S*

Patents which had been taken out by Government Departments and by Universities and other bodies working on Government contracts were transferred to the N.R.D.C. who were given E5M as working capital. They were expected "taking one year with another" to meet their future expenditure out of Income. The patents In the Manchester Computer, particularly those In the Williams

Tunes, thus became the property of the N.R.D.C.

N.R.D.C. ownership of the computer patents xnsant that the - 23 -

Corporation took repsonsibility for dealing with the Americans, particularly who might xnake claims against manufacturers using the new circuits and components* This was a valuable protection for Ferranti and other companies who might with this help feel able to take the commercial risks*

N*R*D*C* proposed that a partnership should be formed between Ferranti and themselves in which they would provide the money* This was rejected by Sir Vincent who found the borrowing terms too expensive ccmipared with those given by the Westminster Bank* He said that N*R*D*C* would best help by ordering a nuniber of machines to enable Ferranti to keep together the team of expert engineers and to releive the

Company of the risk and cost of stocking the computers*

After consultation with the Banmt Committee, N*R*D*C* proposed that they should order four computers, one of which would be for use by Ferranti for research into the problems of programming and applications of cos^uters* A letter of intent was given in June 1951 and a contract was signed on

3 October of that year*

In brief, the temsiB of the contract were;

That Ferranti should make four computers, with

esqpedition and efficiency, to be paid for on the basis of cost plus 7^ per cent, costs to include

all direct and overhead costs properly applicable

to the contract, including selling costs, and in addition Ferranti were to receive 2k per cent - 24 -

of the price as a selling conimission as a reward

for success in "using their best endeavours to

find customers". This contract established a close working relationship between the Company

and H.R.D.C.

Although the Manchester Computer aroused a lot of interest and was one of the most, and probably the most, powerful in the world, M.R.D.C* were running a risk. Interest was not easily converted into orders. There were a number of marketing difficulties:

1• Would there be a market? ^ere was a need for con^uters

in Universities, but both here and in the U.S.A. there

was doubt that enough would be needed to make a business. Professor Hartree, when I went to the Cambridge course

in September 1951, said to me that he did not under^ stand Ferranti's intentions. "We have a computer in

Cambridge, there is one in Manchester and one at the N.P.L. Z suppose there ought to be one in Scotland, but that's about all." ^e "one in Scotland" clearly

referred to the growing nationalist attitudes there. A Coomittee under the Chairmanship of Lord Catto had

been examining the economic conditions in Scotland and Haartree's remark vms an early indication of the

prestige which, from now on was associated with

computers.

2. The idea of tens of thousands of pounds being spent on - 25 -

calculating machines for mathematicians, however fast

and esoteric, seemed to put computers in the world of

science fiction. It followed from the Hartree view

that all such work should be done by the existing

machines•

3. Computers would become cheeper. The Purchasing

Controller of Imperial Chemical Industries said "I.C.I,

never had, and never would, pay more than £50,000 for

any one instrument". He esqpeoted they would, in due

course, buy computers to economise on clerical work

but they would expect to get the scientific calculations

done as a by-product. (It was not very long afterwards

that A J Young, the Head of their Central Instruments

Department, had authority from his Board to spend

£100,000 on a Mercury computer, for which over a period

of ten months, we wesre not in a position to give him

a quotation)•

4. It would be difficult to get the necessary staff which

nearly everyone assumed had to be mathematicians.

5. Much more difficult was that the c^i^uters were, in

general, not yet related to customary procedures.

P£per tape was \2sed in communications but not in

common commerical recording and calculating systems.

This was recognised and tackled by J Dyons Ltd who

built a virtual copy of the Cambridge coiqputer to put

into their order and invoicing procedures. But they

had established an unusually centralised office system - 26 -

/fits. in which the procedures were identified and described

in the sort of detail a computer would demand* This brought home to me the advantages which might have

come to X*C*Z* if the centralised systems we had

established there in 1939 had not had to be broken up during the War* But in Manchester the computer was connected to the outside world only by punched paper tape and a teleprinter* Lyons procedures enabled them to use both punched tape and punched cards* The N.P.L* plans had the advantage that their ACB oos^uter was built round Hollerith punched card equipment and they

were quickly able to put their accumulated data into the computer* Manchester Ihiiversity would probably not have wanted to spend money or effort on providing

this facility but the Ferranti staff wanted it and Lord Halsbury was continually pressing for an

arrangement to be made which would permit punched

cards to be used*

6* There were under-^estimates of the amount of work needed before this remarkable new facility could be widely used* Ma:ty Goldring, then working on The

Banker# asked roe to tell her about computers and wrote in her magazine about "the tapes winding through the

machine as they entered the debits and credits to the

accounts"* She gave ma no hint that this was some way off* Grundy read the article and "wondered why

we did no get on with it" and Sir Vincent said we "had to move more quickly in this world"* But there were still many physical and mental links to be forged - 27 -

in the chain which would attach current procedures and

needs to the new machines,

7, We were dealing with a computer which could not be

assumed to work reliably for more than a few

minutes at a time. F C Williams^ understandably,

reckoned we were lucky and his team seemed hurt that we shoulSfl want greater reliability. It would be an interesting study, if it could be made, to leam how far the purs\iit of reliability was encouraged in the

U.S.A. but the prospects of quickly using conputers

for large-scale office work. It certainly seemed as

though this was given greater urgency there th^ in

the U.K., but of course there were more resources and

a stronger economic incentive. Meanwhile unreliability

was a constant worry. The Paymaster in Chief never

forgot one of the opening day lectures on faults which

could develop in a conqputer. "Faults", he said "seemed

to be popping up all over the place". Sir William (now

Lord) Penney would not bi:Qf one of the early machines,

but "would probably buy the sixth"; he v/anted others to

pioneer.

On 25 April 1952, Bowden had to report that we were unlikely to sell to Universities at the moment.

Selling was consequently interesting and often exciting but unrewarding. Time and time again we could only report, after customer visits, that they were showing a keen and sometimes - 28 -

a serious Interest, but no order. Fortunately, N.R.D.C. were bearing the costs and we were able to make a large nun^er of

contacts who were later customers for one or other of our ooxiq;>uters - or our competitors'. Persistence paid: the

record was held by the negotiations with the Metal Box C<»npany. The Chief Accountant and H W G Gearing came to the opening ceremony. Harold Gearing was an old acquaintance, an

accountant and a statistician who was immediately attracted by cos^uters, worked hard on each of the models we produced ^ and tried several times to persuade his Cciqpany to bvy one, but although J<^n I^an, his Vice Chairman, who was well knows to us and a former mathematics don at Cambridge, seemed to

support the efforts, caution held them back until 1963 when

our twelve years efforts brought an order for Orion.

A sign of change came in the middle of 1952 when a team from

the Shell Company visited us. They had been looking at computer in the D.S.A. and at Cambridge and the N.P.L. They heard of a machine at Manchester and, having a day

available, came to see us. In November they called for a

quotation and shortly afterwards decided to bvy a computer. By June 1952 we had been told the Ministry of Supply would

want two coB^uters which were ordered in October. So by the end

of that year the prospects seemed to be transformed and the

N.R.D.C. - Ferranti collaboration was really in being.

It was clear that a roomful of electronics, needing elaborate

installation procedures and an expensive maintenance staff

would only be suitable for a small class of customers end

there was need for a smaller and cheaper computer directed

towards the commercial market. We had experimented at the - 29 -

University on preparing a payroll and found that the cost by

computer was much the same as when done by hand, but

con^uters could also use the wages data for building up

cost accounts and statistics*

Professor Blackett was interested in this subject and at a

meeting with Bowden and Swann on 17 June 1952, he outlined his ideas for a PAYE computer and at subsequent meetings on

June 20 and July 7 and 14 there were talks about a computer

for comn^rcial purposes and also about a card-*to-magnetic

tape and magnetic tape-to-card computer and the design of suitable gang punches and collators* Later, in the spring of 1953, N*R*D*C* suggested they should bv^ a magnetic tape

transport from America and give it to us for esqperiments *

This was opposed by Pollard who had been made Chief

Engineer of the Computer Group and regarded it as a "waste

of public funds" and little progress was made* Bennett made a design proposal for a "wages machine" based on a magnetic

drum - aome%^at like the computer designed in Holland which later Hugh Ross wanted us to consider and which was taken up

by S*T*C* as the Stanteo Zebra - but Pollard did not accept John Bennett's ideas which were later submerged under the

plans for collaborating with Power Samas*

Professor Blackett accepted the argun^nts we put forward that

a wages machine should be able to do quite a lot of other work* Our Wages programme was more complex than had been expected* It revealed clearly one of the essential featuzres of commercial work which would always make progransaing it difficult* There were rules which had to - 30 -

be GDnsldered in every case though they only rarely applied (e.g. the entitlement to a return of tax). There were arbitrary items suoh as temporary bonuses to enqplevees who lost money throu^ changing jobs which lowered their piecQ'-^ork earnings i the discontinuties caused by the steps in the tax tables were much more trouble to a computer than an elaborate mathematical formula would have been. Programmers were soon to find out that although commerce mostly used very simple arithmetic human activities were represented by

cos^licated procedures.

Scientific work was more promising and we were soon busy with the problems raised by Shelly the Government Departments and the University of Rome where Professor Picone early showed interest. We became so busy with customers of this type that we tended to leave the accounting type ones until we had

punched cards. This led Lord Halsbuzy to tell his Board that Ferranti had tried to do commercial work, had **fallen

down on the job and handed it over to Powers**• There was too little discussion between H.R.D.C. and Ferranti. The

Ferranti management too thought that customers should flock to buy. After we had sold about £1 million worth Mr W A C Bass the Director who kept an eye on the Con^uter Development, said "you cannot sell these machines" and agreed that Powers should do it for us. Unfortunately the salesn^ in Powers showed little interesti commissions would not be earned without a lot of preliminary work.

The Appendix "Some Programmes written for Ferranti Coi^uters' gives a very brief account of a number of jobs which were - 31 -

prograioad on the Manchester oon^uter during the first four years by Ferranti staff* A large nuzober of jobs were also done by the University and other researchers who used the coH^uter* - A1 -

APPENDIX *A'

A DBSCRIPTIOM OF SOME PROGRAMMES WRITTEN FOR FERBANTI COMPUTERS

Over the last few years a great many problems have been solved on the Manchester University Ccm^uter and other Ferranti machines* The following is a description of some of the more interesting programmes that have been written*

A* Scientific

1. Whirling Speeds of Rotors

A programme was written for the calculation of the critical rotational speeds of a rotor system corresponding to the

neutral periods of lateral vibration of the system*

2* Torsional Vibrations of a Rotating System

This problem should not be confused with the above* This

concerns the torsional vibrations set up in driving machinery I and the basis of calculation is the Holzer

method* - A2 -

3« Analysis of Structures

Several programmes have been produced at Manchester

University for the analysis of the forces and couples

acting upon rigid frameworks.

4. Trajectory Calculations

Two and three dimensional ground to air missile studies

\ have been carried out.

5. Cotton Spinning

The solution of the differential equations of the

ballooning course of a fine yam during ring and cap

spinning were achieved with a con^uter.

6. Electrical Load Flow

This programme concerned a problem of Importance to power

engineers, namely the determination of phase angles and

amplitudes of currents and voltages at points of a passive

electrical network when the powers supplied to or extracted

from various nodes of the network are glven^ - A3 -

7* Fourier Transformation

A useful tool in the analysis of wavefoxios found in

es^riments is the application of the loethods of Fourier

transfon&ation. When the number of points involved is

large it becomes in^ossibly tedious to use hand confu

tation, and it is then that a digital computer is

especially useful.

8. Weather Forecasting

From the solution of the Poisson and Helmholtz partial

differential equations based on observations at a number

of meteorological stations weather forecast charts have

been produced on an experimental basis. The results,

when confared with actual observed weather, have been

encouraging.

9. Survey Traverse Reduction

A programme was written to calculate the grid co-ordin

ates of points fixed by the method of traversing# The

experiment showed what features would be especially

desirable in a cos^uter built solely for this type of

work. - A4 -

10. X-Ray Crystallography

Fsx>]tt observations on the diffraction of X-rays by crystals it is possible to derive a 3-dimensional map of the distribution of electrons in a molectile# and so determine the exact spatial arrangement of the atoms composing the TOleoule* These calulations are very lengthy and the use

of the computer has proved to be of enormous aid*

• Lens Design

A oonputer has been used to aid lens design. The

programme is able to imporove standard lens systems in a

completely automatic manner.

Multivariate Regression Analysis

The piurpose of the programme was to conputate and print a

set of partial regression Coefficients, but it was extended to calculate the standard errors of the regression

coefficients, perform t-tests of significance and wheare

necessary to compute a new set of coefficients omitting

those varifdbles whose coefficients are found not to be

significant. - AS -

13. Relaxation Methoda

A programme has been developed to deal with the solution

of partial differential equations by the methods of relaxation. In order to make use of the programme^ the problem for solution must be expressed In finite differ* enoe equations In a code which It then Interpreted by the

coi^uter.

Interpretative Programmes

A number of progranones of an Interpretative nature have

been written. Special attention has been paid to matrix manipulation schemes, where the various manipulative

processes are represented by some slsple code# which Is translated by an Interpretative programme Into the normal

machine code.

Such programmes have also been devised to test programmes

written for machines using different codes.

Random Number CSeneratlon

An optional function with the Ferrantl Mark 1* ccmtputers Is a random number generator. However ^ programmes have been written to produce locally random numbers for problems such as traffic control and random noise In amplifiers. - A6 -

16m Machine Testing Programmes

Many programmes have been written to aid the engineer in locating faulty components in a computer. The purpose of these programmes is^ wherever possible^ to narf'ow the area of search for faults • In this way the computer can be an invaluable tool for maintaining itself in good running order*

^7. The Diagnosis of Proqrepms Errors

In order to reduce the amount of machine time spent on the location of errors in newly written programmes ^ several special programmes have been written. These programmes are

designed to print out, information about the contents of

stores and registers at any desired point of the programme

being developed.

18. Automatic Coding

Several programmes have been constructed to make coding

simpler. These enable those who cannot afford time to

learn the normal ccmiputer codes still to use the computer

for their problems. - A7 -

B. Canmerolal

1• Wages Calottlations

A demonstration programme was written to show that a conq^tuter can be used successfully for producing payslips* Information was input on paper tape and the output was done by a High Speed Parallel Printer. The es^erience

gained from this experiment has helped to indicate lines

on which inprovements can be achieved.

2* Index Wuntoers

A machine was used to demonstrate the calculation of

Board of Trade Index Numbers. These figures are produced

on a monthly basis for all trades and serve to indicate

price trends. Input of information w€is by paper tape and

output by the High Speed Parallel Printer.

3* Transportation Problem

The transportation problem may be stated as follows.

Given a number of sources and destinations for goods, to

determine how the goods should be despatched to make the

cost of transportation of an order a minimum.

/•n - A8 -

4. Linear Programming

ihe transport^ation problem is one special example of linear programming. Programming in this sense should not be confused with programming in the sense of organising machine instructions* The thoery of linear programming has wide application in all fields ^ but a particular exan^le may suffice to illustrate its use. A particular problem tackled was that of finding the diet of basic foods which would provide adequate vitamin# mineral and

energy requirements for the lowest total cost.

Life Assusrance

Demonstration programmes were written to prove the

capability of electronic computers to do the work of an ordinary life assurance office* Since paper tape input was the only available input medium the prograasae served

to evaluate the principles and made it possible to make

time estimates for a conputer using magnetic ts^e input/

output units•

The demonstration was concerned with the printing of policy records from a tape file# the production of agents'

monthly lists for any required renewal month# and the

valuation of all policies in the summary form of the 4th

Schedule to the Board of Trade returns. - A9 -

® • Mlnlmlaation of Gutting Losses

A prograisme was used to test various methods o£ reducing the losses incurred in meeting orders for rectangular pieces of material* The results proved encouraging and suggested a considerable saving in wastage might be

achieved by using such methods*

7• Production Planning Analysis

The rapid analysis of production plans to estimate relative profitability has been demonstrated on a oon^uter The problem is to determine how much of each raw material and each intermediate material is required to produce given

tonnages of a final product.

These notes refer to work which has actually been

programmed and carried out on a computer* Other commercial jobs which have been analysed and for which prograsmiea

could undoubtedly be written includes

1. Stock control.

2. Billing.

3. Sorting.

4. Material control and scheduling of production.

5. Statistical problems^ e.g. analysis of market research surveys^ census returns, etc. - 32 -

THE STORX

The Story of the relationship between Ferranti Computer Group#

as it was then# and Z.C*T* began with a need to be able to use

an established method of recording data in conjunction with the

Mark coB^uter. It progressed to a link-up with Powers Samas

Accounting Machines Ltd which ended in frustration to both

couqpanies* Powers diverted effort without getting the computer ^ they were looking fori Ferranti sacrificed business and diverted

a much higher proportion of their lixnited effort and did not get

what they so badly needed by 1958# a saleable successor to the

Pegasus cosqputer*

By contrast# Elliott Bros established a link with the National

Cash Register Company ^ich was# apparently# very successful*

The most important differences between the two exercises were

(1) that National Cash had customers who were needing computers

and they were given a chance to sell a product which was already

being marketed# whereas the Ferranti-Powers team set out to make

a new product and meanwhile had to suffer commercial and

technical restrictions; (2) both Powers and Ferranti had

coBputers of comparable size which put their sales teams in

competition# whereas the sales efforts of N*C.R. and Elliott

were conplementary• It had not been that there would be

serious competition between Ferranti and Powers because in the

early days there was supposed to be xnore difference between

scientific and commercial computing than later proved to be the

case• - 33 -

To put the coded programs and data into the Manohester Con^uter, the University used punched tape. It was cheap and sufficed to prove the engineering design. Cambridge University also used paper tape while for the ACE the National Physical Laboratory staff used the British Tabulating Machine Company *s equipment* They were already processing a lot of technical information and their data was held on cards* In America Eokert and Mauohly,

after studying the enormous amount of information used in commercial calculations^ decided to go straight to magnetic

tape, taking on a very difficult piece of research and

development which was to be of enourmous benefit to the whole oon^uter world but which was sorely expensive to the pioneers*

The Ferranti mangement realised they would have to be able to

use punched cards and also that the B.T*M* Co and Powers Samas each had a great deal of commercial systems knowledge and very many existing customers who would be tied to them for gxsite a long time. Discussions therefore took place in 1950 (?51) between Messrs Bass, Grundy and Carter and Dr Bowden and the

B.T.M. directors, but these talks were broken off when it was clear that B.T.M. would insist on having sole responsibility for marketing. Ferranti were reluctant to give away this part of the control of their business* They probably saw more clearly than the punched card e:^erts the importance of the large electronic memory as a means of storing the immediate results which arise in scientific conputation and which need to be quickly available for the further stages. Punched card men seemed to es^ect to find the greater value of electronics in helping to overcome the slowness of multiplication. - 34 -

Ferrantl

with Powers Samas at this time* They used machines and

the two companies had known one another for a long time. How

ever, Pollard had talked about computers to the Powers engineers

who were making a small machine with punched card input and

output (the P.CkC.)* This, had it proved more reliable, could

have been the beginning of a range of computers which might have

given Viokers control of the cos^uter industry* (The same might

be said of English Electric if in the early fifties they had

moved more vigorously to promote cqpies of the ACE which they

had built to N.P.L* designs)* Pollard saw the opportunity given

to Powers and shortly after X joined Ferranti he approached me

with a suggestion that he and I should leave the Con^any and go

to Powers* X did not consider the pacoposal and X am sure that

had X done so X should have judged it unfavourably*

Pollard and others who later proposed or supported the idea of

an exclusive relationship between Ferranti and Powers did not ^ seem to understand ifdiy the latter company's equipment was not

oomiaonly used for scientific and technical experimental work*

The Powers card is "read" by pins passing through the holes

punched in the card in positions which represent numbers or

symbols* The connection box, which links the matrix of pins

by a nuBdber of Bowden cables to the computing engines, had to

be specially made for each job* The system was therefore

inflexible* If a change in a job required a re-arrangement of

the connections a new box had to be made which would normally

take weeks* The system could be claimed to have two main

advantages! the electrical contacts made by the pins were

very certain and the fact that once planned the connections - 35 -

could only be changed by a replanning procedure and further engineering meant that the operators could not# whether intentionally or accidentally# make changes. For work such as insurance or the population census or similar jobs# these were advantages. They enforced very careful planning and were free from interference# however well-intentioned. In technical or scientific experimental work# however# they produced very grave difficulties. The experimenter often needs to change his con^utational approach as the first atteiqpts produce answers which axe insufficient and the Hollerith method permits these changes to be made by the operator at any time by altering the connections in a standard plug board. In general# scientific and technical grotqps tended to use Hollerith cards. The changes needed to adapt the Powers system to get the benefit of the Hollerith plug board could perhaps have been made and indeed may have been contemplated# but immediately the Hollerith cards were the more important to Ferranti though we knew we should very soon want to seek business with insurance conpanies and the Population Census was a candidate for oosputers. (X had been a member of the Government Ccxomittee planning the requirements for the 1961 Census and so had a personal interest in wishing to get this business and had taken first steps on joining Ferranti# but had to slow down as relations developed with Powers who regarded the Census as one of their prizes)•

In the summer of 1952 it was agreed at a meeting in the office of Mr (now Sir Cecil) Mead# Managing Director of B.T.M.# with Kenneth Elboume# his Sales Manager# and attended from Ferranti by Messrs Bass# Grundy# Carter and Swann that Elboume and - 36 -

Swann should loeet to work out a basis for collaboration. They held two s^etings which resulted in an exchange of letters s (1)

B.T.M. agreed to help Ferranti to put pun<^ed card input/output on their large cosqputers, (2) they would not help Ferranti to make a small computer because they were developing one based on the design of the APEX conqputer made by A D Booth of

Birkbeok College and (3) it was recognised that Ferranti would make smaller ci>i!^uters and B.T.M. larger ones^ but agreed that this problem should be left for the future. I told Elboume

Z was due to talk also to Powers Samas about input/output equipment to our conq>uter and asked if there would be any possibility of talks between the two punched card con^anies.

Elboume said there was no possibility of this^ they were in fierce cos^tition. During the period of our negotiations with

Powers the force of computer conpetition conpelled the two punched card firms to come together. But in 1952 we had to deal with them separately so Elboume and I arranged to get the engineers of B.T.M. and Ferranti together.

X had known Elboume since befory the War when I was helping to reorganise the Sales Statistics in I.e.I., using a large centralised machine roomful of B.T.M. equipment. I had also had considerable dealings with him during the war because in 1940 my

Director and I had helped him to persuade General Edgecumbe^ the

Director of Organisation to put in B.T.M. equipment as part of bhe planning for the demobilisation of the Army. (There was loma relucatance in the War Office which may be explained by an

Incident which took place on the d£^ of the opening of the fanchester Computer. Ronald Michaelson, who had joined B.T.M. - 37 -

to help in their studies of computers, said to General Bednall, then Paymaster in Chief, that he ought to install punched card equipment and "catch up with the Americans". The General replied that on the contrary they were in advance of the Americans, they had put in Powers punched cards and already thrown them out again). The B.T.M. installation fully justified itself as an administrative instrument during the Wat and certainly smoothed the demobilisation process.

The B.T.M. objective was to get electronic machines which could easily be seen as substitutes for existing electro-mechanical ones, particularly to make multiplication faster. At a party given to the Commonwealth Statisticians by the Board of Trade in 1951 Elboume had said that he saw the future punched card machines as "having electronic insides". Both punched card companies look on office machines quite differently from Ferranti— they saw them as machines for economising manpower in routine operations, while the University and Ferranti staff were more interested in their use for doing calculations so big they had so far been virtually inpossible, and doing technical calculations in research and development quickly.

Our esqperiments had suggested that though wages calculations could be done more quickly on computers than by current methods they were unlikely to be done more cheaply except in a few very large organisations. We knew the troubles caused by machine failure and it seemed to us that it would be a little time 3efore we could get the reliability which an economical take-

Dver of clerical work required. The difference in attitude 3ame early to n© one day talking to Warwick Deacon of Powers - 38 -

who said "Do you mean to say that when you sell a computer

you tell the customer he must also increase his staff?" When

1 said this was necessarily so since they had to have

programming and maintenance staff he was astonished and said "Z don't know how you ever sell a conputer". B.T.M. were

probably more conscious of the iraport€uice to them of work arising in scientific and technical fields* Certainly the

association with Elboume seemed promising* Before we held ^ our formal meetings he had asked for ny help at Nielsen's of Oxford whose business he was in danger of losing to I*B*M*

Nielsens had been one of the original supporters of Eckert and

Maudhly in the States and the failure of the first efforts had not altered their faith in the ultimate inportance of conputers They were now considering buying a Ferranti computer to put to woidc with I.B.M. equipment* Whether, at this time, they were

contemplating installing it in the States or at Oxford I do not know, but Elboume wanted to defend his position at Oxford and was clear that he needed a cos^uter to do it. I did a study of the Nielsen problem and have recently been told by Bill Harris,

who in the 1950's was the engineer in their punched card department, that had we had the facilities for using Hollerith cards they would have bought our computer. This would probably

have launched a useful connection with other B*T*M* customers.

The B.T.M. talks made no headway* They began between Womersley (a mathematician who was formerly with the N.P.L.) and Dr King, head of engineering development, on the B*T*M* side and Pollard,

Bennett and Swann for Ferranti* Unfortunately Pollard was opposed to talks with B.T.M* because he wanted to collaborate - 39 -

with Pcjwers. Dr King was cautious ^ no doubt feeling unable to speak too much about what they were doing, £uid Womersley was far

from clear. He was perhaps in some difficulty. He was on a

fixed term contract which had not long to run and which in fact

was not renewed, and he was also perhaps a sick man. He did

not live long after leaving B.T.M.

There is some similarity between Ferranti experience in

dealing with B.T.M. and that of N.R.D.C. who also found their

conversations faded away. No dount B.T.M's position was difficult; it was fundamentally powerful but weakened through failure to get to grips with the large cos^uter early enough. They could so easily have given ourselves or English Electric

more than they got in return. The Ferranti-B.T.M. talks

finally broke down because of the publication of a Ferranti-

Powers arrangements and an incident hardly connected with

business.

^ Discussion with Powers Samas began with a meeting at Kem

House in July 1952 when Messrs Nash and Jc^nson n^t Pollard and Swann. Fred Nash was the Managing Director of Powers

Accounting Machines (Sales) Ltd and Johnson was his Chief

Engineer in charge of Research and Development. The Powers Samas Conpany was owned by Vickers who had bought it from the

Prudential Ass\irance Conpany to provide work for their Fire Control Department. It had been founded in the U.S.A. by an engineer who worked with Dr Hollerith but broke away and had to find a way of reading and punching cards which would not infringe the Hollerith patents. A great deal of ingenuity had gone into the system but developments had given cospet* - 40 -

itiva advantage to the Hollerith system. The greater flexibility of this probably had a lot to do with it and, in the modem world, electricity has advantages over Bowden cables as a means of commvinication. Also, the success of

I.B.M, in building a big business based on the Hollerith

system added to B.T.M's con^etitive advantage over Powers though now both con^anies were threatended by the American giant: B.T.M. had terminated the agreement with I.B.M, under which they divided their spheres of interest.

/*s

Powers, perhaps, saw more clearly than B.T.M., that computers were a means of capturing markets in which they had not been strong. It was agreed that talks between the engineers should take place and Johnson immediately got to work on equipment to feed Powers cards to the Mark 1* Con^uter. This was not

successful, however, and no sales were made. It was never regarded by Ferranti as a product for them to sell though an

abortive attesqpt was made to seel it to A V Roe.

Hash invited Swann to xi^et his Chairman, Robert Wonfor (now Managing Director of Roneo Ltd) in November 1952. Wonfor put forward the suggestion that Powers might buy a "part of the Ferranti con^uter" to make a small and simpler business machine. He en^hasised the need for secrecsy, particularly that B.T.M. should not get wind of the project. This was not difficult. We were not taDcing about small machine problems to B.T.M. It was a mistake, looking back, that we ever got involved in this project; it would have been better to stick at this stage to the original idea of just getting equipment to work with our big cos^uters. But the prospect of being able - 41 -

to manufacture a small machine on a large scale for a company

rich in cash which would take all the responsibility and costs

of selling and maintenance was very attractive to the Ferranti

management.

The talks were based on two principles:

1) That the two companies should collaborate in designing

a small computer primarily for the oommercial market.

Although it was not a subject for discussion^ Powers

were then designing their PCC machine. They may have

felt uncertain about their chances of making this

satisfactorily or they may perhaps have wanted a more

versatile computer as well. The whole of the Powers

marketing strategy was kept very secret.

2) That the Power Samas sales team would take over the

selling of Ferranti computers to the comimercial

market.

The protracted discussions failed to produce that promised new

computer though a Powers card input/output system was added to

the Ferranti Pegasus computer in 1958 and announced under the

name of Pluto. The Powers sales team in the course of 5 years

produced no orders but by their intervention caused the

cancellation of two firm letters of intent and frustrated

other prospects. The restrictions put on the Ferranti sales

staff did not prevent them from getting orders to keep the

factory occupied, but if their hands had not been tied their - 42 -

efforts would have cost less and many moare sales would have

been made*

The Powers organisation was a two-level structure! a production

company which designed and manufactured machines to specific

ations and prices which had been agreed with the Sales Con^any*

Marketing knowledge was very considerable. The close relation

ship which any monopoly supplier has with his customers Is strengthened when he has to st^ply maintenance facilities, and

as the punched card con^anles also took responsibility for

planning systems they could see clearly how and when to

Intervene with a good chance of selling new equipment.

Powers also kept a very close watch on all the activities of their competitors. The degestlon of all this Information to specify new products was In the control of Whltwell, an

actuary with long experience In computational work who had worked with the famous L J Comrle of Scientific Computing

Services* Comrle had devoted much of his time to the Ingenious

use of business machines In scientific calculations.

Mhltwell was an able mathematician who occasslonally lapsed

Into bluntness which could i^set relationships. I had first come across him when he had been asked to be an examiner for the Association of Incorporated Statisticians, of which I was a member of Council. He came to see me In Manchester over an

upaet he had caused there - which I never fully understood and could probably not have helped with, but later experience made It very easy to guess the sort of thing that had happened* - 43 -

Later in a joint meeting with a prospective computer customer he was to make a remark about his "having to keep the Ferranti designers' feet on the ground" which very much upset Welchman#

his opposite nuxnber on the Ferranti staff*

Gordon Welchman was a pure mathematician who had had a disting uished career at Cambridge* He had left his appointment there

at the outbreak of the War to go to the Government Communications H.Q. dealing with coxr^utational problems* After the end of hostilities he had gone to America to work on computers* In the spring of 1953 he wanted to return to England and approached N*RaD*c* where Hennessey rang zne and strongly recommended

that we should take him on* At first he came to the Sales Department, and we had great hopes that his high academic ability and persuasive personality would help us with selling to Government and University establishments*

However, the developing enthusiasm between Ferranti management ^ for an arrangement to make equipment jointly with Powers made it sensible that a Whitwell-Welchman partnership should be quickly established* The talks with B.T.M* were slow, partly

because both groi;^s of engineers seemed rather lukewarm and also because Ferranti engineers still had to devote a good deal of time to the Mark 1* as experience was gained in Canada and in the University and new orders were coming in. Clearly the kind of close collaboration which was being established between Welchman and Whitwell could not also be set up with B*T*M*

Meanwhile another development was steadily maturing* From the earliest days of their sv^port of the Mark 1* there had been

pressures on Ferranti by N.R.D.c*, particularly Professor - 44 -

Blackett, and from the Cosqpany by our Cost Oepartmant to develop a "wages machine". Although the wages problem did not seem too

promising to the sales staff - investigations and estimates had shown it was unlikely to be a highly profitable way of doing wages calculations - a wages machine would probably be able to do other commercial calculations. We then still thought commercial computing would prove fairly single when we had studied it more and had the extra equipment which was needed. There was, however, the serioxis difficulty, for a Conqpany with the Ferranti organisation, that the selling of small con^uters would mean many customers to get a reasonable turnover and these would be widely scattered. This would mean a large Sales and Service organisation which we were sure the Chairman would not

agree to.

The Powers proposals however could be very convenient; they had the set-up in being.

/stos The pressure to develop a commercial machine and his observation in the U.S.A. had led Bowden to make an arrangement with the Royal Insurance Coiqpany to study the use of con5>ut©rs in Insurance. A similar exercise had been begun very early on in America and the Royal now agreed that one of their most promising young actuaries, A C Baker, should be put on to the work. Tony Baker studied the problem and in March 1954 he read a paper on his proposals to the Actuary's Student Society. At a dinner given in his honour afterwards our host, Kenneth Usherwood, introduced Tony as "the only actuary in the country who was a Fellow of the Institute of Actuaries, a Fellow of the Faculty of Actuaries and also of the Chartered Insurance - 45 -

Institute and the only actuary who had ever made a centuary at the Oval". This was very useful advance publicity. The machine which came out of this study in the course*-ohristened

Perseus - was a big computer and very successful in operation but only two were made. Its coming was delayed by indecision caused by possible conflict with the Powers plans for new equipments; also it could lead to the loss of orders for the

Powers PCC and it came at a tin® when were replacing valves. Perseus was however potentially useful to the current plans because Powers had important connections with Insurance

Companies and they were willing that it should be installed in some instances in preference to PCC's. A big machine of this kind was clearly needed.

In December 1952 Christopher Strachey reported the results of his experience with FBRUT at Toronto £uid his other investigations in America. He proposed to H.R.D.C. investigations into

(a) the design of a large mathematical cosputer

(b) a large commercial conputer, and

(c) a study of existing computers•

These proposals fitted in well with the Ferranti position:

Manchester University were beginning to prepare for their next development and our own plans for using punched card e;^erience would look after the commercial work. We had - 46 -

taken an order for a Mark 1 * for Shell which would be used in the application of modem management methods in the oil industry and there was still a chance that the Nielsen organisation would have one of our oonqputers*

At this time the Elliott Brothers were making their 401 computer with support from N«R»D«C« It was to be shown at the Physical Society in the following spring and was to have an important effect on the future developments in Ferranti.

In the Spring and Summer of 1953 two external events occurred which changed the course of events in the Computer Group* There was a staff explosion in Elliott Bros at Boreham Wood and, secondly, Dr Bowden was designated Principal of the Manchester College of Science and Technology in September*

Elliott Bros had formed a small but powerfiU. unit in their msearch department to make coxi^uters* The Research Director ^ Dr (now Professor) J E Coales, O.B*E., who had served during the War in the Admiralty and in that capacity had designed radar sets made up of standard packages so that any part which broke down could be quickly replaced and the eguipn^nt made

serviceable without attention on the spot from specialised engineers or need for workshop facilities* John Coales was now exploiting this principle and a conputer (the Elliott 401) was designed and made by a team led by Mr (now Professor)

W S Elliott and including a number of cible engineers*

From the Autumn of 1952 the3?e had been a danger of disintigration of the Elliott team and in December 1952 W S Elliott resigned with effect from May 1953, and Coales - 47 -

prepared to take up an appointinent at Cambridge University*

Another of the senior engineers# Hugh McGregor Ross# was recruited by Ferranti; Bowden had known Hugh when the former was in partnership with Sir Robert Watson-Watt. In due course

Elliott and some of the other Elliott Bros staff went to work for N*R*D*C* and George Felton and later others came to Ferranti*

The 401 techniques could be married to Strachey's ideas* Lord

Halesbury had always held that it would be easier to know how to make a small con^uter after building a large one* The position was now favourable* Ferranti had built large conputers which were working and getting more reliable, the

Coales idea had been proved in the 401 and Charles Owen# who had designed the circuitry# was steadily striving to make it more and more reliable to match the reliability which Strachey had seen in American computers* N*R*D*C* efforts to launch a small con^uter through Elliotts had been frustrated by the dissention in that Company*

One day John Crawley of M*R*D.C* suggested to me that we ought to take over the know-how of the 401 packages* X was surprised by this but he said that this was the property of N*R*D*C*# they had a duty to e3q>loit it and they could hardly refuse access to it to anyone who expressed a serious desire to develop the application of the patents* N*R*D*C. had given

Elliott Bros "some exclusivity" in the 401 and did not respond immediately to an approach by Ferranti made in May but by

S^tember Ferranti had made an offer of employment to W S

Elliott and he joined the Coupany about two months later. We - 48 -

were already well advanced with our plans for a computer centre

in London which would help to promote sales as well as, we

hoped, earn some money*

The Powers team did not believe a computer centre would be

profitable* They had been used to giving a coii^utation service

on punched card equipn^nt, as had B*T*M*, and both were

accustomed to losing money on this activity, a cost they

regarded as a necessary demonstration es^ense* Whitwell said

that "when Perranti put a con^uter in London they would really

begin to sell the machines"* Ha proved right and this support

came at a critical time, as some of us still believed a

Coxr^uter Centre could be profitable*

Ferranti activity now fell into three main pasrts:

1) further developments springing from Manchester

University;

2) developments with Powers, with which Perseus could

be included, and

3) the developments under Elliott of the machine first

called Ferranti Packaged Computer No 1 which was

later changed to the Ferranti Pegasus Con^uter*

The F*P*C.1 design proceeded quickly. The redesign of the packages was fixed, the first literature prepared and by the autumn of 1954 the machine was taking shape and the first orders were taken* At the Con^uter Centre in 21 Portland - 49 -

Place we were relieved that we could now have a much smaller machine than the Mark 1* and one which ought to offer a better chcuice of making money.

The Sales staff in Ferranti concentrated on F.P.C*1 and preparing for the successor to Mark 1*. The Whitwell-Welchman plans would anyhow mainly supply products for the Powers Samas sales organisation and they were very secret. It was the practise in Powers to draw a blind down between the development staff and the field sales staff for the very good reason that if the salesmen knew of exciting new developments their enthusiasm for the products in production would wane. It was only when the product design was nearly final that a few special customers were sworn to secrecy and given an opportunity to express their opinion of the new products. The Ferranti Sales staff were also kept at arms length and all that was known was that a magnetic tape data processing system was being projected at a basic price of around £15,000.

In March 1954 the sales staff of the two companies made a joint report that there would be many advantages to be gained from collaboration; by September a full report on the elements for an integrated data processing system was produced for the

Steering Committee of the two companies and a top level policy meeting was held. Some of the expected problems began to peep through the paper but as is customary at this early stage they were wished away. Sir Vincent told the meeting that N.R.D.C. had placed an order for 10 F.P.C.1 computers. One likely customer was the Bristol Aeroplane Company who, with Ferranti, - 50 -

made the Bloodhound Guided Missile, and they would want to use

Hollerith cards. Warwick Deacon of Powers said it would be

paradoxical for Ferranti products to be linked to I.B.M. or

B*T.M. equipment after a collaboration had been announced, but it had to be recognised that "from time to time" instances might

arise needing to be studied "in the light of their paarticular

circumstances". Powers pressed for an announcement of the

collaboration - "the sooner the better". This was made in October and it was hoped that the differences over exclusivity would solve themselves. They did not; but if the new products

had come out quickly they perhaps could have been minimised.

But months and years passed without any new product showing up. Finally in 1958 as mentioned above it was to be a Pegasus

computer with Powers cards which had to be put forward as the product of collaboration. This was called Pluto, to distinguish

it from the Pegasus version, which was given Hollerith cards.

But the talking had to continue and there were customer problems

^ to talk about.

To drive home the meaning of the announcement a joint exhibition

was proposed. It was to be at 21 Portland Place, but the new offices were too small and the staircase not strong enough to

take the heavy and bulky mechanical equipment from Powers.

Another venue was proposed but there were clearly going to be

separate products, not joint ones, for some time. In the end

the proposal for a launching exhibition merged with plans for

a joint exhibition at the Con^uter Exhibition in 1958. - 51 -

As soon as the announceznent was made Eric Grunt^ pointed out

it was in^ortant not to put ourselves in a weak position in the

United States because R H Davies was anxious to sell the

F.P.C.I. He would want the Hollerith type of cards, but, in

Elboume*s words, the Powers announcement meant that B.T.M*

were less interested in Ferranti and we could not look to them

for more co-operation than was necessary to ensure that we

bought their equipmento

therefore agreed in January 1955 that

1) Canada and the U.S. should be treated differently;

2) That on examination, the distinction between scientific

and coznmercial work was not tenable as a way of dividing

the market between the two cos^anies and

3) The exclusivity problem would be with us until the joint

^ products could be introduced.

Item (2) changed the original basis of the arrangement (see

P ) •

Since we could not find descriptions of the different markets

which would automatically allocate potential customers to one or

other of the partners we had to do this by full disclosure of our

lists of prospects and collaborate as possible when the cases

came up. This meant that the customers could play us off against

one another to some extent. Ferranti were promoting their new - 52 -

Pegasus while Powers were selling P«C«C« and both were in

principle intending to replace these oonputers with new jointly

designed systems. It was a weak selling position for both

oon^anies in the market for commercial computers, but fortunately

for Ferranti, Pegasus was very popular for technical problems.

There were certain immediate customer problems listed by Hash

which had to be dealt witht the Ford Motor Conpany, the Austin

Motor Company, Rolls Rpyce and Vickers Weybridge* Not long

afterwards came one of the most interesting, Rootes. These

provided illustrations of the difficulties which arose.

Fords. The work here was in the hands of a Mr Bradley who

early came to see the Manchester Coiiqputer and said he wanted

to be one of the first to use this new machine. The difficult

ies however were very real, they wanted to do the difficult

production control and commercial work for which we were not

^ rea(S^. Interest revived later when the smaller and more

reliable computer came but we did not get their order. This

ultimately went to I.B.M.(?).

The Austin Motor Company. This was to be a particularly

sensitive matter. Nash had, years before, got their business,

putting in their first punched card installation. Austin

approached Ferranti and Swann saw them at Longbridge. They

were feeling they should go electronic in due course and looked

to Ferranti for help, ^en it had to be disclosed that Ferranti

were working with Powers Austin officials seemed none too

pleased but accepted the idea of a joint study and Conway - 53 -

Bemers^Lee and some of the Powers staff made this study but to Fred N€U5h*8 great chagrin Austins ended by buying from a con^etltor.

Rolls Royce# had a programmer, Griffiths, who was one of the first regular users of the Manchester Computer for their technical work, and he was very Interested In Pegasus. Rolls

Rcyce were Powers customers for their commercial work and Nash encouraged the Idea of their having a Pegasus for technical calculations. They gave us a letter of Intent at the beginning of 1955 and we formed a joint team Including Welchman and Peter Elliott of Powers to study their commercial problems as well as the technical ones. They had a very complex spare parts problem because they had to keep spares for engines designed

40 years or more earlier.

We felt very sure of our order for Pegasus and so did Nash, but the negotiations were protracted by attempts to find a solution to the administrative problems by designing a large, speclal- pxurpose device, and were ultimately brought close by a rather peculiar effect of the organisation set up by Powers and Ferrantl. To keep new products secret from salesmen was, to Powers, quite essential, and this rule was applied to Ferrantl Sales Department. Their salesmen relied very much on commission for Income and this meant, as Nash said, he did not really control his sales staff. The commission salesman runs a one'* man business and private Information Is vital to earning commissions. Rolls Royce was naturally one of the companies Powers took Into their confidence about new products so when the Rolls Rcyce Chief Administrator, Bearman, came to a meeting - 54 -

at which we es^ected him to convert Griffith's letter of intent into a firm order, he said he had just come from a meeting about equipment which he was assured would be more advanced and cheaper than the Pegasus we were offering but which he was not allowed to tell vis about. Our meeting broke up and in due course Rolls Royce bought their confuting equipment from

Vickera Weybridge. Here Ferranti interests and contacts were at the technical level. Bowden quite early on had talked to the S.B.A.C. and they had agreed to discuss together standard forms of design calculations to be put on con^uters* A panel was formed of representatives of the various aircraft companies and Ferranti, represented by Hugh Ross, were included. (When some time later it was suggested that another company should be included there were objections to having sv^pliers on the panel. It was pointed out that they already had Ross of

Ferranti. The single answer was given that he helped them).

Although it is doubtful if many companies held to the standard forms, the work certainly helped to clarify the ways to use con^uters and Vickers became good customers for Ferranti confuters.

Rootes. This was not one of the problems at the beginning of 1955 but it soon became one. The Rootes Group had a problem of production control and one of their staff, Hardman, had done a lot of this kind of work at the number plant. They were users of Powers eqviipment and were very dissatisfied with this. Shread, the Powers Home Sales Director feared they might lose the contract. Shread's assistant, Lightstone, was sent - 55 -

to look at the situation and was sharply told that the trouble

lay with the equipment and not with the system* Faced with the

possibility that Rootes might follow Austins Shread called for

help from Ferrantl. The Finance Director of Rootes was

Mr Goate and he had become Interested In cosputers. A meeting

was arranged at the Powers office with Whltwell In the chair.

He explained to the Rootes party the plans for new data

processing equipment and It was at this meeting that he upset

Weldiman by his reference to the need to keep the **Ferrantl ^ designers feet on the ground". A good deal of work was done

jointly In studying the problems of the Humber Conpany but

the combined effort to get an order broke down when Goate

found he was not getting satisfaction from Powers. He tele

phoned me one day and said he wanted, very confidentially, to

ask If we could provide a computer with Hollerith cards. I

said there was no technical difficulty - we were alreac^ doing

It for Z.C.I, but It would of course be embarraslng to me

personally. This he said was why he was now speaking so ^ confidentially but they had decided to change over to Hollerith.

I Immediately wrote to Murray Robson and put him In the picture

and In due course Rootes changed over to (I.B.M. or E.M.I.).

Llttlewoods. The other contract which produced Internal

difficulties was Llttlewoods. Within Ferrantl Keay did an

extensive study with Eddie Mash of that company (no connection

with Fred Nash) and the negotiations had led through satisfactory

demonstrations to a meeting to which Hedges, the Llttlewood's

Director In charge of the operation, brought his Managing ^ Director to agree the order. Hedges was a former Powers man

who was In charge of the 0. & M. In Llttlewoods and the - 56 -

situation seamed very proinising* However, it took place

shortly after a decision had been taken about the prices which

should be charged and in spite of protests from the Ferranti

sales staff these had been put unrealistically high; much

higher than had been considered before. The Managing Director

of Littlawoods said he wondered why Powers had brou^t him

there, the meeting broke up and Littlewoods shortly afterwards

placed an order with Elliott Bros and Eddie Nash later became the Sales Director of Elliott Computers•

This was a particular disappointment for several reasons* The installation was to have been in Hollinwood which would have

been very convenient for the development of new equipment; the

market for computers in chain stores was clearly going to be a

big one, and it would have helped to consolidate the Ferranti-

Powers arrangement. The profit margins asked for by Powers were necessary if they were to continue against our advice,

their practice of doing all the programming for the customer.

This was the way the punched card firms sold equipment, and was probably necessary in dealing with the majority of their

customers, but we had strongly urged that it was too costly for computer salesmen to study each potential customers' business in the detail demanded; nor was it desirable. The

customer would have to leam to program the con^uter themselves if they were to get the most out of the machine and the econonomic procedure was for sv^plier and customer to work together, the latter supplying the detailed knowledge of the business and learning to write computer programmes under the

guidance of an expert on the con^uter. Powers, however,

considered their way was professional selling. They seemed to - 57 -

regard our way as showing weakness.

There was mounting dissatisfaction with these dealings in

collaboration from which no single order resulted and no doubt

there was much unhappiness on each side* It is doubtful whether

most punched card men thought conputers more than a flash in the

pan at this time.

There was one order ~ for a Perseus - which slightly relieved

the gloom. Powers had an old customer in Cape Town, the

South African Mutual Life Assurance Society, who had sent one

of their young actuaries, Peter Bieber, on a world tour to

stu<^ cosputers. Passing through London on the return journey

from America Bieber was told about the F*P*C*3 insurance

conputer designed by Ferranti.

By a coincidence, Hugh Ross and I were shortly to go to South

Africa* Grundy had made an engagement to visit Johannesburg

^ to talk to their Institution of Electrical Engineers but

pressure of business was making the journey very difficult*

To avoid disappointing Professor Bozzoli of Witwatersrand

University it was suggested that I should go and deliver the

lectures, aided by Hugh Ross* We were due to go in October

1955 and Peter Bieber made us promise to visit SAMLAS. We

were able to arrange this and found Mr Murray, the General

Manager, very receptive* Bieber, he said, had sent back

reports that they should spend £250,000 on a Univac computer

but Lloyd, their actuary, had now learned that we could

provide better value for money* The upshot was that we

received a letter which said that if we could make the - 58 -

coxnputer described to them for £200,000, they would give us the order. We had not gone to South Africa and Rhodesia to make contracts, we were not really ready and the proposal came as something of a shock. It now became a question of whether we should sell Perseus, or two or more of the tape processing

systems which were being projected. It was about ten months later and after a good deal of urging from SAMLAS that we accepted their order and manufacture could go ahead. Lloyd

later, and rather hurt, said it had taken him 20 minutes to ^ persuade his Board to order our computer and 10 months for us

to accept the order. Now that we know the costliness of both

making and of bu/ing computers, the Ferranti attitude becomes more easily acceptable, but it did not help sales. Another order from Sweden was taken, but the long delay in getting

agreement as to whether to supply Perseus or not had now killed the prospects for the coo^uter. Valve machines were on the way out. The two Perseus con^uters were, however, technically very successful and if made them quickly would probably have sold ^ well during 1956/57. When we began talks with B.T.M. again in

1959 they were preparing to sell a large valve machine and Perseus would have been available earlier and probably have been a better machine for large scale data processing in

insurance and other file processing work.

The Exclusivity Problem

It is interesting to look at the history of the joint efforts from the point of view of a natural desire on Powers part that Ferranti should use only Powers input/output equipment. In September 1954 Deacon had declared and Sir Vincent had accepted - 59 -

In principal that it would be paradoxial for the two con^anies to announce a collaboration and for Ferranti products to be linked to or equipment^ but there were customers in the U.K. and more particularly in the U.S.A. whose needs might make it necessary to modify the policy. By January 1955 the rules were altered to say that

1) Canada and U.S.A. should be treated differently from

other markets;

and

2) we should have to live with the exclusivity problem at

least until the joint products were available.

The "at least" was a recognition that if work had been put into lavinching equipment using particular ancillary devices it could be very expensive to withdraw the resulting products. It was also recognised that while there was an understandable difference between scientific and commercial work, it was ixi^ossible to implement a selling arrangement based on dividing customers on a dictionary definition, which was too academic to interest them. C\2Stomers were more concerned with which supplier could, on technical and commercial grounds, best meet their needs than on the way Ferranti and Powers made arrangements between themselves. Since most computer customers had both kinds of work the distinction was an invitation to play off one company against the other. - 60 -

A big i&eeting to work out these various marketing problems was held in April 1955 at Straford^on^Avon* Here preliminary specifications of the joint product were tabled^ and arrange ments made for Shread, and Swann to compare their lists of

prospects. It was suggested that the Powers organisation

was the logical outlet overseas and that consideration should be given to the sv^ply of suitable equipment for Ferranti Cost Department, l^en this last was interpreted as to si^>ply Powers P.C.C. oon^uters there were objections from the Cost Department^ ^ which used Hollerith cards, and from the Sales Department which could not face telling potential customers that Pegasus was not suitable for Ferranti. (It was at one time argued that our

market was Universities and Government Research Establishments only). The overseas selling problem seemed simpler and lists of agents were exchanged and letters issued setting out how the

two companies would do business on similar terms* (There was a little local difficulty in Italy where the Powers agents, Logomaxsino, were pushing Elliott computers, but it was hoped

this could be wished away).

The designers would not accept, as was being accepted by the Ferranti Pegasus team, that existing equipment, particularly

magnetic tape drives, could be bought from the United States.

Pollard had earlier objected to the offer from N*R.D.C. that

they should give us American equipment to attach to the Mark 1* con^uter and was now followed by Gutteridge, at Powers who said they must have a design which was "peculiar to and

precisely in accordance with their own exact needs. It weis

not feasible to take an equipment from some other manufacturer's stock". There seems to have been no explanation given of this

statement. - 61 -

By the autumn of 1955 Pollard was becoming concerned at the

extent to which it was being said that Powers had the

exclusive agency for Ferranti and wrote that "so far as computer products were concerned we must maintain complete independence and freedom to market in any way we chose**. A year later marketing policy was modified; if a customer wanted a Pegasus computer to work with a system other than Power Gamaa, we should be free to supply and equally we should not crfaject if Powers Samas wanted to sell this equipment with any other cozcputer. Where a cxistomer had no punched cards we should push the joint products* I^ile Ferranti agreed not to work with I.B.M. exclusively was otherwise virtually forgotten.

However, no orders came from the joint activity which Powers claimed was considerable and expensive, though by March 1957

Pollard was writing that the "Powers efforts were more than pathetic. They did not seem to have made any serious attempt to build up a selling force". A modification of policy was ^ agreed between Nash and Prytz (Powers Export Director) for

Powers and Robson and Swann for Ferrantis

(i) Ferranti should be free to sell and take orders

for all types of business;

(ii) Powers would work closely with Ferranti but

would be free to sv^ply systems with alien

confuters;

(iii) It was accepted that there would be con^etition

but the most important consideration was not to - 62 -

let a third party - particularly I.B.M. - take

the business.

(iv) Both companies were behind in their ability to

supply ancillary equipments.

Meanwhile in a rather Canute-'like phrase# the con^anies were to pursue a policy of **persuadin9 the market to wait for the joint

products# wherever possible".

October came and a decision to continue with designs of four

Tape Processing System and that sales of Pegasus with Electro-

Data tapes should not be stimulated. Prytz was clearly losing

interest and his response to an item on the minutes was that

he "would find the papers when he had time". Swann wrote to

Robson "It is in^ossible to guess what Powers feel. I suspect

there are nearly as many different views as there are people

^ at the senior level". Welchman returned to America# and there

was a B^eting of the Steering Committee of the two companies

at which Pollard said that if anyone had to make sacrifices it

should be Ferranti. Robson's response to this effoirt to

pursue the partnership was to decide afterwards that he and

Swann had better deal with future meetings.

Throughout the negotiations the question of prices was a

problem. Ferranti claimed they could not give more than 15

per cent discount to Powers# the same figure we had agreed

with Ericsson who represented us in Sweden, but Powers wanted a margin of at least 25 per cent on the selling price. - 63 -

On the assumption that they would, as they did in the case

of punched card equipment, do all the programming work, this

was not unreasonable, but Ferranti considered this a wrong

policy. Also since Powers salemen worked on COTunission, they

could only spend the long time needed on building up a

conputer clientele if the rewards were substantial. Commission

on other equipment could go up to 36 per cent or 38 per cent.

This was much too high for a product selling at E40,000

£45,000, but in the Sales Department we had always agreed that ^ the selling price should be twice the ex-factory cost to leave

a margin which could if necessary allow up to 20 per cent for

selling.

When the F.P.C.I was first projected the costs were estimated

at about £16,000 and it was thought that a selling price of

twice this figure would be sensible because it would lie

between the Elliott 401 and the English Electric DEUCE. Lord

Halesbury had wanted to be able to sell the machine for under ^ £30,000 but he saw this wouldbe impossible and the first

figure fixed, though not the first formally quoted was £32,000,

including power supplies and the necessary input/output

equipment.

When it became necessary to fix a price for Pluto, the

standard Pegasus without power supplies had risen to £42,000

which meant that Ferranti could sell to Powers at £36,100.

Since the latter wanted a common selling price to yield 25

per cent on the selling price this had to be over £48,000.

If the same formula was applied to a basic Pegasus con^uter

this would have to sell at £6,000 or more than the English

Electric Deuce. - 64 -

These prices con^elled the setting up of a small sub'coxnxnlttee (Lightstone from Powers and Keay from Ferranti) who reported in June 1958 that the suggested prices would have to be reduced by £40^000 to sell for £140,000 or £145,000 with punched cards added*

By now these figures would only have been of interest if they had promised a good profit* Powers had decided to join with

B*T.H. - 65 -

/S THE COMPUTER EXHIBITION 1958

When In 1955 Lord Halsbury proposed the organisation of a

Computer Exhibition, this was to be more than a demonstration of

a new phenomenon in engineering. It would proclaim the beginning

of a new industry* The formation of a Conputer Division within

the Electronic Engineering Association was a recognition of this*

The first Chairman of the CoB^uter Division was Clifford Metcalf,

a Joint Managing Director of E*M*I*, and the cos^anies making

con^uters or parts were msmbers; in particular Ferranti, English

Electric, Elliott Bros S*T*C* I*B*M* joined later*

For the Exhibition to cover the whole computer business it was

necessary to include the punched card firms and the manufacturers

of ancillary equipment associated with con^uters* This brought

in the Business Equipment Trades Association (B.E.T.A.) and

B*E*A*MoA* A joint Steering Committee was set up with two

members from each of the three Associations, Metcalf and Swann

representing the £.£*A* Two other Committees were formed to

deal with the organisation of the Exhibition and with publicity*

Planning for the Exhibition showed clearly how interdependent the

new industry was* There was a lot to be gained by fighting a

ooimnon enen^ and common enes^ was the ignorance and consequent

reluctance of the potential customer* If coo^uters exoifeed

technicians, there was a good deal of nervousness about the money

they would cost and uncertainty about the returns they would

yield* The Exhibition was another milestone* Powers and Fsrranti

occiiqpied a large stand jointly and Powers put on display relating - 66

to the Pluto con^uter, which was a Pegasus with Powers cards, and had originally been intended to celebrate the cos^uter marriage of the two coii|;>anies • By then, however, pressures of business developn^nts and, I think, the lessons learned in planning the Exhibition had shown the two punched card companies the folly of continued con^etition to the advantage of I.B.M. and the computer manufacturers; and B«T»H« snatched the Powers bride away during

the celebrations.

^ The Pluto became Ferranti's baby and after some effort Harry

Johnson sold it to the London and Manchester Assurance who found

that the card equipment gave a good deal of trouble and that the

design lacked the full facilities of a Pegasus 2. Th^ christened

it "Pegasus 1.7/8" and later sold the Pegasus unit to Newcastle on

Tyne Technical College, without the punched card equipment.

\ To go back to about 1955, there was also formed, on the initiative

of R H Williams of Computer Consultants, a small luncheon club

called the "Nought One Club" which met occasionally. The rep

resentative of English Electric on the E.E.A. and at the Nought

One meetings was E R Davies. He had once or twice talked to me

of the in^rtance of co-operation in the industry and then one

day in September 1957 after a Nought One meeting attended by the

head of the Treasury Computer Support Group, Davies asked me if

I would consider joining English Electric and would 1 call at

Stafford to meet the General Manager of the Stafford factories.

I said I would be happy to meet his General Manager as I hadn't

been to their Stafford offices since I went with Bowden in 1951,

but I did not think I would consider changing employers. At

Stafford it was clear they were bothered about the prospects - 67

because the English companies were all competing for both custozoers and for staff, depressing prices and increasing costs. I was told how they had tried to get an arrangement with B.T.M. and had failed, though their computer was linked to the Hollerith cards. I explained that, as was well known, we had an arrange-^ ment with Pcwers but it was clear that E.E. knew this had been unproductive and probably from B.T.M. that it was unlikely to get anywhere (B.T.M. were by this time getting together with

Powers).

Shortly afterwards, during a visit to E.M.I, in connection with the Exhibition and to see the equipment they were preparing under Robin Addie, Clifford Metcalf asked me if I would join E.M.I. I replied here also that I would like to see more co-operation and less competition in the industry which was producing too many models of con^uters, and I suggested we might arrange an exercise in joint marketing in Australia which was a long way from our other markets but would become inportant very soon. The

Chairman of E.M.I., Sir Joseph Lockwood, liked this idea because they already market records in Australia for Decca who were their keenest rivals elsewhere. We had some discussions between the three con^anies and it was agreed that v/e would try and arrange conversations at the top. After Pollard*s resignation Metcalf and two of his staff entertained Peter Hall and me, and Metcalf again Privately asked me to join E.M.I, and repeated the request sometime later when we were all at an E.C.M.A. conference in

Briissels•

I realise I should have accepted this offer at the end of 1958.

In fact this was probably the best point in time at which I might have got agreement to an arrangement which I was sure the industry - 68 -

needed. Had we made it I.C.T. would have had to join in and a powerful British con^uter company would have been formed eighty years earlier than was achieved by the creation of I.C.L. after millions of pounds had been spent on proliferating models of machines which the industry had inadequate power to produce fast enough to keep pace with technical developments. While the British oon^anies weakened one another, I.B.M. strength grew. We had held off their first attack on our market with the 650 because Pegasus was a better computer at about the same price, but l.B.M. produced the 1400 aeries and began to install these machines from about 1960 on. Customers could go to I.B.M. for

a range of machines nesurly equivalent to what the whole British industry could offer. The 1400 was probably partly accident. When I asked Kenneth Barge, I.B.M.'s Sales Manager, about it he

said he did not regard it as a computer but rather as a card-to—

tape converter. Users found that the facilities needed to do

the conversion produced a very useful cosputer.

Ferranti management were always convinced that our problems lay

with selling. This was why they wanted to link with Powers and

now Peter Hall opened conversations with I.C.T. In Sales we

were less enthusiastic and I did not enjoy the prospect of more years of being told not to sell our products. To me the problem

lay with production, we were always late with deliveries - even

by 1963 we were not able to deliver a Pegasus to the Westminster

Bank on timeI

Useful work was done in con5)aring the proposed Orion with a computer I.C.L. were proposing but even in this scmiething of the old pattern of procedure showed. Ferranti showed the I.C.T. - 69 -

engineers everything about Orion, but our staff experienced difficulty in getting information about their con^uter* One day on a visit to Edinburgh I mat Sir Cecil Weir, Chairman of I.C.T., after breakfast in the hotel. He asked me how the talks were progressing. I told him v;e had given his people all our information; he asked if his staff were being slow and said he must speak to Cecil Mead. He clearly was fearing some obstruction and the way was cleared for the joint study to be speeded up.

When Sir Edward Piayfair took over the Chairmanship of I.C#T. in 1961 he proposed at a meeting at Manchester that our companies should agree to work together by dividing the market. I was unenthusiastic because the proposal was to give Ferranti the large computers and I.C.T. the market for small ones, the market for medium sized conputers depending on rather vague goodwill between the parties. This could only mean that once again Ferranti would be expected to give way whenever there was a problem, because Ferranti "did not have shareholders who could make objections".

I es^ressed my view when Sir Vincent telephoned me about the arrangement. He said all he had got out of the Powers deal was a fancy nutcracker for Christmas (I had one too) and I said that the vague "working together" arrangement could not work when our two teams of salesman faced the common enen^ in the form of a hesitant potential customer. The only sensible solution I could see would be for I.C.T. to buy the Ferranti business if they wanted it.

The possibility of an arrangement between the engineering conpanies did not die. At the Conputer Exhibition in 1961 English Electric's - 70 -

Manager of Stafford factories saw me and invited me to call again to see him at Stafford. Before 1 could do so however he died in a sailing accident at Bala. E.M.Z* still weinted an arrangement with Ferranti• One day I met Sir Joseph LocJcwood in the train coming from Manchester. He had been talking to Grundy and it seemed that Lockwood was hopeful. He has since told me that conversations continued between Ferranti and I.C.T., but these failed because Ferranti were unable as a privately owned cos^any to join with two public con^anies.

E.M.I, now joined I.C.T. 71 -

THE PEGASUS COMPUTER

Chrls'topher St^raohey had becoBia Inberastied in con^ubers while beaching mabhemabics ab Harrow, when he heard aboub and came bo work on bhe Manchesber Coxspuber. He joined N.R.D.C. bo sbudy conpuber design and was lenb bo bhe Universiby o£ Toronbo bo work on bhe Mark 1^. This experience was reinforced by a sbudy of bhe conpuber scene in blie Unibed Sbabes. When he came back bo bhe U,K« Elliobb Bros were working on whab was bo become bhe

Elliobb 401•

This compuber began as a besb bed for bhe ideas of John Coales who, was developing his bechniques of (see p46) breaking down bhe circuibry inbo separabe packages which could be plugged bogebher to make bhe final assexid>ly« The repair problem was bhus changed bo finding bhe package and replacing ib from a sbock of spares •

This bwo'Sbage faulb-finding has bwo big advanbagest-

Since bhe firsb sbage only involves finding bhe package

which is faulby, bhis can be replaced by a spare and

bhe work can conbinue. Gebbing bhe machine "on air"

again is of bhe greabesb inporbance in cospubabion

work, and bhe faulby package can be repaired ab

leisure and, if necessary, by sending ib away bo a

fully equipped workshop*

The package bechnique had been cribicised on a number of grounds:

Ib was suggesbed that varying delays and anplibudes 72 -

in pulses generated would call for a lot of adjust

ments; that the redundancy in the con^uter would be

very wasteful of hardware;

that the plugs and sockets would cause trouble; that the separate test equipment would be costly.

These possibilities had to be allowed for but W S Elliott^ who was in charge of the confuter was careful to choose pulse frequencies well below the limits for the circuits and the delay lines; the extra packages which were a measure of the redundancy amounted to only about 10 per cent and there were in the original machine only 5 types of packages and these nvonbered 150 in all.

Dr Bennett examined the 401 and pointed out that one of the great advantages of the technique was that special machines could quickly be designed by using this building block technique and this redesign could be done at a distance from the works. This could make it easier to make new designs in close collab oration with the customer. Although we were not thinking of a large number of "specials", the same argument applies and became in^ortant when various peripherals had to be connected.

It followed also that the designing of computers could be done by logical arrangements of the "building bricks" so the engineers were not needed at all stages but could concentrate on in^roving and developing the techniques.

After the first demonstration of the "401 teohniqxies" the conqputer was sent to Cambridge were Strachey did a considerable amount of redesign work. There was a suggestion by Grundy that - 73 -

Wllkes the head of the Cooqputer Lab there had little confidence in this work so in August 1953 I wrote to Maurice Wilkes who replied vary pron^tly - from Cambridge Massachusetts - saying that he was satisfied that in the hands of Elliott the electronic design had be shown to be sound, but he was waiting to see what happened when Strachey's wholesale redesign of the logic was tested. As Strachey was not an engineer, if the packages did not then give trouble it would show that "the design of the basic imits was of a very high order indeed". The redesign was successful. This was demonstrated when the first model of Pegasus was made without any prototype having been required and contin\xed in use for thirteen years.

Before writing to Wilkes I had written to Grundy saying that I thought a machine of this type would be desirable. I had had an approach from the Government of India statistical adviser.

Professor P Mahalanobis F.R.S., who I had imt in Thailand a year earlier and thought that a 401 type machine might do his work and a lot of other jobs, including wages. I therefore proposed we should formally ask to have the 401 techniques and also if possible get Elliott himself.

Pollard was not pleased that Grundy decided to recruit Elliott, who, in turn, was not pleased to have to work under Pollard. (It was rumoured, though I have never checked on this, that at one time Pollard had applied for a job under Elliott, who had turned him down). They were both individualists, there was little sign of personal syn^athy between them and neither wanted to take account of the other. Grunc^ and the Sales Department wanted the abilities of both because the products they could make were. - 74 -

from a marketing point of view, complementary. Although the

Manchester Univeristy Mark II seemed then to have a limited

market, the success - for those days - of the Mark 1* showed

that this view could be wrong. The two engineers could perhaps

have worked satisfactorily if each had been independent and

Grundy tried to achieve this by agreeing that Elliott should have

his own unit in London. But he was subordinate to Pollard and his unit was only a development staff and Elliott wanted a production unit was well. Pegasus was designed for production

and the first one - a production model - whiclt was built during

195456 and was to continue in service until the sumn^r of 1969.

Elliott was right but perhaps for the wrong reasonsi he was very conscious of the limited power the commander of a small

unit would have. The real benefit from his plans weres the sales advantages of ebing able to introduce the development and production staff to potential customersi the more speedy solution to problems if the two were close together and the advantages of having an extra source of supply. The main production could have been concentrated in Manchester when all the problems were solved. In practice there were many delays caused by setting

up a production line too quickly and for largely political

reasons• Pollard argued that one of the benefits to be gained

from a packaged computer would be the need to make a large number of similar packages and these would be more cheaply producced in

Manchester. But Elliott was I believe, sure there was a political iiK>tive; the production unit would be large and power would lie

where the weight of investment and numbers of people were found.

The trouble only showed later but the consciousness of it influenced relations from the beginning. - 75 -

Ellloli't: was just:l£led by t© suboequanb his boxy* The production line took a long time to get going and costs were so uncertain that for a period of some 9 months In the middle of the sales drive we were forbidden to send any quotations. The selling of

Pegasus I never properly got going again and the loss due to the disruption was very heavy.

The Sales Staff wanted a saleable product and Elliott seemed to be offering It. The Manchester Mark 11, which became the

Ferranti Mercury, was a more doubtful prospect. There was a small market for a power computer but selling a small number of very expensive units Is difficult and seemed dangerously so In 1953; in the event we got away with Mercury because of the demand which arose for computers In the field of nuclear energy. Relationships between Sales and the Elliott's organisation were also easier on two other counts: former employees of Elliott Borthers came to both Engineering and Sales when It had been agreed that a sales office and confuting service should be established In London* In Manchester there was always something of an "anti-sales" attitude: Manchester University always felt that so remarkable a product as a conputer should sell Itself, and were Ispatlent of "sales points", if they Interrupted the research work. The F.P.C.I staff were only too anxious to have their product sold and eagerly welcomed the offer made by

N.R.O.C. to buy 10 machines, while Pollard rejected their advances over Mercury; he persuaded Sir Vincent he would make so much money out of It that It v/ould be folly to share the profits. For some reason he was convinced Mercury would be easy to manufacture. - 76 -

THE DESIGN OF PEQISUS

Following his success in redesigning the 401 Stachey now persuaded H.R.D.C. that a more axnbitous machine could be developed with Ferranti. This should be designed with certain definite objectives in mind. There should be no doubt as to whether a fault lay in the hardware or in the program,

2) optimum programming (having to arrange in which address in the store each instruction had to be placed to ensure minimum loss of time) was to be avoided because it tended to become a time-casting intellectual hobby of programmers and 3) the needs of the programmer were to be a governing factor in selecting the order code. Finally, 4) the con^uter was to be cheap.

In 1953 reliable core storage was not developed. The storage methods in use were the c.r.t. system in Manchester, mercury delay lines on EDSAC at Cambridge and the H.P.L. and the nickel delay lines used by Elliotts in the 401. The last were now shown to be satisfactory and suited the proposed design because they could be accommodated in packages of the same size as the circuit packages. Magnetic drums were available to provide the necessary large backing store.

Fast stores are costly so money could be saved by minimising the size of the fast store and facilitating the transfers between this and the drum backing store. The Marki* transferred in blocks of 512 words, which presented a problem as to which block of information to keep in store and where to put them. On Pegasus it was decided to make the blocks small - only eight words and that six of these blocks should suffice for the bulk of the - 77 -

computing store. (Originally Strachey had planned to have only

four eight v/ord blocks but George Felton demonstrated that six

would give a much greater power)• These blocks could be

transferred between anywhere on the drum store and the computing

store.

There were eight accumulator registers. Accumulator 0 was

special, its content was always zero and it was sometimes called

the dummy accumulator because it was not a delay line. Each of the other seven could be used as an or register

and the arrangement of the modifiers enabled the programer to

handle transfers of data in and out of the small immediate

access store with little more effort than if he had a large single level store. The type of order code devised to suit this

arrangement was repeated on Ferranti Argus, Orion and F.P.6000

coo^uters and hence on the I.C.L. 1900 series*

The small confuting store was adequate because the con^uter was

given a large repertoire of instructions which reduced the length of programmes. To ensure accuracy the idea of a parity check was introduced; this was kept on each word in the fast store and on the drum. This nev/ development greatly helped to determine when

a fault was due to the hardware or to the program and consequently reduced the tensions between engineers and programmers.

Another facility which helped to ease the programmers fault finding was the use of an **optional stop" facility. The Pegasus word was 39 bits long, so that numbers were 38 bits plus sign and each word could hold two 19-bit long instructions and a spare bit. This spare bit was used to mark points at which the - 78 -

progranoner wanted to halt the machine so that he could operate it order by order from one stop to the next.

The two accwnulators 6 and 7 had special facilities for dealing with the double length nundaers resulting from multiplication*

There were also a set of registers for special purposes - relating to the hand switches, the Input/output equipment and to hold parameters which would be very frequently required and which therefore would otherwise have had to be frequently stored.

Increasing the Instructions and consuming space In the store.

The "ease of programming" reputation gained by Pegasus was quickly reflected In the attitude of the users and this was not only In

Ferrantl, where George Felton led a team who gained a reputation for skill and enthusiasm. It is a common comment on Pegasus that users not only were able to do a lot of work but they felt a strong affection for the machine. - 79 -

THE CUSTOMER PROSPECTS

Looking back at the nanss in diaries at dates before the F«P.C*1

v/as contemplated and indeed while the team which was to make it

was still engaged in finishing off the Elliott 401 shows how useful the demonstrations of the Mark 1 * had been* Among the

organisations with which we had contact and to which we sold

coo^uters were:

The Admiralty Research Laboratory^ Teddington*

The Royal Aircraft Establishment*

Short Bros and Harland*

Imperial Chemical Industries, Blackley.

Northan^ton Polytechnic.

London University

Hawkers *

De Havilland*

B* I*S *Rft A*

Negotiations with these illustrate the market situation at the time* At the Admiralty, as soon as Dr (now Professor) Vajda - 80 -

was given the speclfioation of Pegasus he arranged to buy one. The R.A.E. was interesting as illustrating how a sale could be helped by efficient support from the engineers. C A Wass, who

was in charge of the mathematical section, telephoned me and said that they had virtually decided to buy an Elliott Conputer

but as a good civil servant he felt he should check on what we

were offering. We arranged to receive him at Manchester Street

and Elliott organised a team, nominating one of each group

designing the parts of the computer - circuitry, magnetic drua, ^ magnetic tape system, input/outout equipioant, v/hile Felton from

the Sales Departn^nt deim^nstrated the programming facilities,

so all the questions could be readily and fortunately satis

factorily answered. The R.A.E. team left satisfied and placed

an order with us. Short Bros showed an early interest in using

the Manchester cos^uter for technical computation and some of

the work done for them gave dissatisfaction. However, they

continued to give us service work and when Peter Hunt joined

our team to work on Pegasus early in 1954 a very promising

relationship developed and a good deal of work was done for the

Belfast works • Peter H\mt worked hard on technical problems

with Foody of Shorts and when I went to see the Shorts Board in

Belfast negotiations to sell them a Pegasus apparently went well.

Then one day the Technical Director, Keith Lucas, came to my

office. His reputation then stood very high; he had recently

designed the "Flying Bedstead" which was the precursor of the

vertical take-off aeroplane. He told me that he had coma to

ask a few questions after which he was to go to see English

Electric to appraise their Deuce cosputer and the Board would

accept the choice he made. Unfortunately, Shorts had an

important contract from English Electric. Later we were told - 82 -

that the Boards acting on Keith Lucas's advice, had decided to buy a Pegasus and instructed their Chairman, Admiral Slattery, to tell Sir George Nelson, Chairman of English Electric, of their decision. The result of the neeting of the two Chairmen was that Short Bros ordered a Deuce* Admiral Slattery was the one mexober of the Board of Shorts X had not met on my visits, but several years later at a luncheon at Olys^ia we were introduced by Sir George Mallaby, the former secretary of the University Grants Committee. Admiral Slattery said he had thought I would not speak to him. He was then Chairman of B.O.A.C. and if this meeting had been earlier I could perhaps succeeded in helping Ferranti Packard to sell a seat reservation system to the

B.O.A.C.

The X.C.I, contact was with Cyril Wilkes at Blackley. It developed until in due course he wanted a data processing system for the Dyestuffs Division. This involved making a punched card to magnetic tape converter which also incorporated a 150 line a minute printer made by Bull in France. This was the precursor to the Pegasus 2 data processing system, and for sons time it gave a fair amount of trouble and Wilkes, though a good friend, was a critical one and perhaps ejected a rather unreasonable standard for the times. It was in these early systems difficult to sort out how much of the meeting troubles was due to the electronics, how much to the punched card equipment and how much to the separation of the manufact— uring of the system from the designers.

The Northanpton Polytechnic computer was provided by N.R.D.C. because Dr Bridges had pioneered the study and teaching of programming in London and had put on some of the earliest - 83 -

courses and presentations of new computers• A very close association grew up between the Polytechnic and the Industry, Including the British Conputer Society*

As Chairman of the Ccmmlttee which bore his name, Sir Oavld

Bnant was one of the moat iB^ortant influences In the Universities. Sir David was very pleased with the facilities which Pegasus promised, particularly the aim of making It easy to use* He felt strongly that students' time should not be ^ spent on Ingenious ways of coping with the vagaries of unreliable machines and for the Universities which coiil^ not justify a big cos^uter like Mercury, he generally recommended Pegasus* He used to tease me that It was he who sold computers to Universities, not Ferrantl, and there was a lot of justification

for his claim*

However, all these orders were to con© later* In the middle of

1954 the proposals had not been made final when Dr John Allen Ovenstone came from Australia to see us. He was a graduate In medicine - from the University of Adelaide I think - who had beccmie Interested In computing and was now wanting a machine for the Long Range Weapons Establishment at Woomera. He liked the Ideas In Pegasus but alleged that It was unduly complicated and wanted us to make a slcpler, one-address computer. Halsbury would not however be diverted from Straohey's concepts and Ovenstone bought an Elliott con^uter* Our failure to get this order was to have repercussions some years later. Immediately, too, It produced son© worry. When the matter was discussed at a meeting, presided over by Pollard and attended by John Crawley from H.R.D.C., Owen was cautious, exnphaslslng the - 84 -

cos^lexity of the circuitry and the consequent difficulty of

identi^ing faults though the package system should make an

indentified fault relatively easy to cure. I suggested that

there could be sense in proceeding with both designs because

the early days of the Mark 1^ had made us fear very much the

effects of any unrealiability* I was sure we would never be able to stay in the business if this happened again. Halsbury

was, however, fully confident of Strachey's work and determined

to svqpport it and the contract was given to Ferranti on this

basis.

By the autumn of 1954 the design was settled and N.R.D.C. had

given us an order to make 10 of the model.

From the time when M.R.D.C. gave the contract to the day when

the F.P.C.1 did its first calculations was just about 12 months,

althou^ it was over six months later that the magnetic drum

was working and the confuting service could begin.

The basic speed of elementary operations in Pegasus takei

Addition & Subtraction 0.315 ms

Multiplication about 2 ms

Division about 5^ ms

Pegasus proved popular and 38 were made. One half were sold for resear^ work in Government and industrial establishments while seven were sold for aircraft calculations akin to research. Only 4 were sold for commercial work, but we were

unable to seek orders in this area because of the Powers - 85 -

agreement and we could negotiate only with customers who

a|>proached us* This probably partly explains why customers and others have often coitplained that Ferranti selling failed to exploit the advantage they were given in the early fifties; it is commonly said that their computers were not sold but bought* There were other reasons; the business could not be used to make the more moderately priced and easier**to-maintain coxiputers which the times required; sales were restricted by difficulty in meeting delivery promises; uncertainty as to costs led to our being forbidden to quote during a period of many months after selling had started very well* Our policy of

''selling from the shop" in Portland Place rather than having staff touring the country and selling on customer's premises, a policy we adopted deliberately because it was the cheapest way of keeping contact with large nvimbers of potential customers, may have added to the reputation* We regularly had

50 80 visitors a week in Portland Place which would have required a lairge staff it we had to visit customers at their premises* When Powers ended the arrangement just after the

1958 eichibition, for which we had prepared joint selling arrangements with them, we were faced with dealing with commercial work for which we had been unable to make any proper preparations•

It remains true, however, that we ought to have been able with a satisfactory production and sales organisation to sell twice as many Pegasus conputers and if we had then transistorised this conqputer, very many more. - 86 -

A large number of visitors to Portland Place came to learn programming and to try out solutions to their problems• Many continued as long-tenn users* If they decided to buy a Pegasus they wrote programmes and came to try them out* They could thus often start up their con^uter work before they had delivery of a machine and if delivery was delayed we could offer machine tis^ on special terms in condensation* Some customers continued to use the service after they had their own conduter because this became so quickly fully occupied* These various categories particularly customers awaiting delivery, became ixdortant contributors to the computing service income and were coxEd^nsation to the service staff for the help they had to give the salesmen*

The phrase most commonly used in relation to Pegasus is the affection it inspired in users* It was a work horse with little or no ill-tendcz'* Also, its size seemed to suit a large number of programmes* The result was that these conduters continued in service for long periods* The original Pegasus, designed and built in 1954 - 1956 came into full operation in June of the latter year* When I*C*T. took over it was sold to Vickers

Armstrongs as an extra machine and they in due time presented it to their neighbour, the Brooklands College of Technology with whom they had close relations, and it continued to work there until 1969 when Vickers offered the College the more powerful Pegasus 2, itself then eight years old and v/hich is still at work* All electronic coziduters can be kept going virtually indefinitely if spares are available but the early ones were pensioned off because they occupied valuable space and maintenance became too expensive* Pegasus co&duters - 87 -

contilnued longer than roost because it was not too expensive to roaintain and also because buyers could have access to the large group of programmes available with it* A sufficient library of

programmes enhances the value of a cont^uter and roay, as it

certainly seemed to do with Pegasus for a time, more than off

set the fall in value due to obsolescence* It helped to lengthen

its life.

It took patient effort in the early d€^s to persuade custoroems

that a oon^uter would have a practical life even as long as

five years* Accustomed to think in punched card terms and

contracts which enabled them to replace tabulators etc as new

Ex>dels came along, they often wanted to rent computers* Ferranti

financial policy demanded that we should sell them outright and

we could, with truth, show that having incurred the expense of

writing programmes and in^lementing procedures, they would want

to keep these with only essential modification for a number of

years; five seemed a good estimate of the minimum* This could ^ be accepted but of course renting had other advantages; 1) the

main con^uter might remain, but renting improved ancilliaries

could have advantages and 2) accountants were often readier

to pay rent than incur capital expenditure*

It was with Pegasus particularly and later v/ith Mercusry that we

began to appreciate that computers could have long and valuable

lives and a number of attenpts were made to organise rental

teztos which would be acceptable to Ferranti and the customers*

These would have brought the f\;ll selling price plus interest

involved in 4 years or less and the rest of the rental period

which would on average have continued at least as long again - 88 -

which would have produced a valuable extra cash £low« In the

1950's however the risk of providing the necessary working coital was too great* - 89 -

THE PERSEUS COMPUTER

Although Perseus was not: started untl1 Mercury was available for sale, it is convenient to insert a note on it at this point.

As described above, Perseus began witdi the study Tony Baker made along with John Bennett of the kind of coi^puter needed in insurance. By the time it was decided to make the conputer Tony had returned to his job at the Royal Assurance and John Bennett had accepted a lectureship at Sydney University where he subsequently became Professor of Computing Science. Perseus was therefore designed by Hugh Oevonald and Peter Hunt with the advice of Harry Jc^nson.

The two models were made at the Lily Hill laboratories at

firacknell.

The well-tried packages designed for Pegasus were used, but

Perseus was much bigger than Pegasus since it had to store and

handle what was at that time considered to be veust quantities ^ of data. The increase in size was a considerable test of the

packages, which was successfully passed.

Althou^ Persevis manufacture was initiated by the order from

South Africa and siapported by an order from another insurance

company in Sweden, the design was intended to make it suitable

for a variety of commercial jobs which involved processing

large quantities of data.

Each character - letter, decimal digit or other symbol - requires

six binary digits and in Perseus these.were grouped at twelve

6-bit characters for data or as three 24-bit orders making a - 90 -

word-length of 72 binary digits.

Conversion to and from binary was avoided because it can be so wasteful of time. Persexis worked directly with letters and numbers whi^ were held in the machine just as they were in the office outside. Also it could work in any radix specified and also perform mixed radix arithmetic* In commercial v/ork it is necessary to be able to use pounds and fractions of pence (when Perseus was designed U.K. currency was pounds, shillings and pence and complicated currencies have to be allowed for) as well as, eg, hours, minutes and seconds* Also Perseus design permitted parts of words to be dealt with so that time was not wasted in processing those parts which were unchanged*

The order code was based on the wide ei^erience gained by Ferranti programmers particularly on Pegasus so that a Perseus order closely resembled one for Pegasus. Optimum programming was made unnecessary as with Pegasus* There was a range of

6 3 order.

Addition, subtraction €uid most of the organisation operations took 234 microseconds and both multiplication and division were autonomous so that they were carried out simultaneously with other c^erations, increasing the effective speed. Also Perseus could operate on parts of words so that information could bo packed with more than one item to the words. This field selection property was very in^ortant in commercial work*

The store was in two parts. The confuting store was constructed of wire delay lines and the main store held on magnetic tape.

The former had a capacity of 1024 words arranged in 32 blocks - 91 -

of 32 words each which appeared to the progranimer as a single

store. In fact, however, it was in three partss

1) of 32 special registers, including accumulators,

registers associated with multiplication and

division, the radix registers and registers for

field selection modification and counting;

2) 4 blocks of 32 words in single word lines. These ^ were for storing information to which immediate

access was required.

3) 27 blocks of 32 words stored in 16 word lines.

These were generally used for storing the parts

of the programme currently being obeyed.

The main store consisted of 16 magnetic tape mechanisms. These

were grouped in fours, each group being controlled by one tape ^ control unit with its own buffer store. A 1/2 in magnetic tape

was used, in lengths which were multiples of 600 feet up to a

maximum of 3000 feet. The maximum length held 2,380,000 alpha

numerical characters or 24,800 card images. The information

was in 32 word blocks, each separately addressed and each reel

had an identification space used to ensure that an incorrect

reel was never used.

Input from 5- or T-hole paper tape and punched cards. In

practice the two models made used Powers cards. It was found

that, to ensure continuous nmning of the computer, a higher

standard of efficiency was needed tha was required for - 92 -

satisfactory punched-card working; another example of the engineering probleiDs v^hlch arose when well-*tried equipments were brought In to work with computers. Perhaps It was this kind of problem which had led Gutterldge with his punched card ei^erlence to say that computer anclllarles had to be In

accordance with the computers* exact needs.

Output was to a teleprinter or by means of the high-speed Powers

Samastronlc printer. This was an ambitious development which

took tls@ to get working but proved very reliable. We felt considerably nervousness when In Sweeten the printing for the two Insurance conpanles was dependent on a single printer, but

It worked.

The need. In commercial v/ork, to check each operation was

accepted. All arithmetical operations were checked; a parity check was put on each word In the store; punched cards were read twice and conpared; and a self*checklng paper tape code was used. On the magnetic tape check sums were formed and conpared for each block. After writing on tape Information was lumiedlately read back and checked automatically. If an error was detected the order which led to It was repeated. If necessary several times, and If the error was still shown to be present the conputer stepped.

In operation Perseus was very successful but the Ferrantl

Powers research v/ork had been concentrating on the Idea of

making a small, cheap, but powerful tape processing system which did not materialise and the opportunity to promote this powerful Perseus system was lost. It gave In the end a clear - 93 -

deBion8l:rat:lon of the effects of divided loyalties* Ferranti would have liked to sell the system, and the insurance industry was preparing to accept big expenditure on conputers, but the obligation to Powers left the initiative in their hands and they showed no interest in selling Perseus rather than their own conputers, but presumably would have welcomed more orders for the punched card and printing equipments* All atteiipts to exploit the conplementary interests of the two conpanies came

against the wall of secrecy which surrounded Powers selling policy and practices* - 94 -

MERCURY

The designers and users of the Mark 1 coir5>uter and of its near- copy, the Ferranti Mark 1*, learned a lot in making and operating these machines • The University prograimaers under the energetic leadership of Dr Turing and R A Brooker developed new programming techniques while the engineers slowly identified the problems of making thy couplex equipment more reliable. This Involved an enormous amount of hard work for Pollard and his team, partic ularly Lonsdale suid Hodgkinson, Many of the troubles in Mark 1 were eliminated in the Mark 1* and the average time between faults grew longer* Whereas in the early days programmers could only be sure of good spells of a few minutes these lengthened to

about half an hour*

Kilbum and his team were now - about the end of 1952 - ready to take the next step fuid design a cos^uter with certain in^rovements which appeared desirable; more greater speed, easier programming and greater reliability.

Electronic speed had enabled small jobs to be done very quickly and made possible conqputations which had up to then been unthinkable* Greater speed would enable a more rapid throughput of jobs - a practical aim which Williams and Kilbum always had in mind - and would open up new markets, particularly at that time among aircraft designers who were calling for bigger and bigger matrixes to be manipulated and in inportant "real time" operations * Weather forecasting by computer might become possible if the differential equations could be solved within - 95 -

hours* There was also a growing interest in linear programming,

particularly for the solution of transportation and "least cost

mix" problems* A quick look at one of the transportation

calculations - for Scottish Airways - had shown that at Mark 1

speeds of computers the problem would have to be so much reduced

by eliminating the less inqportant variables that, given a few

more assumptions a desk calculator would suffice* There was

some argument from potential customers that the attainment of

higher speeds was an engineers' fancy, but the experience of

users quickly showed up its advantages and that, given

reasonable reliability, speed became perhaps the strongest

selling point at any given price level of cos^uters* It was

of course the easiest attribute to discuss*

The second point was the introduction of a floating point

accumulator. This would increase the speed of additions and

subtractions in floating point twenty-fold compared with the

programs^d operation in the Mark 1 * It v/as calculated that at

^ comparitively small extra cost - less than 4 per cent - automatic

floating point could be provided* It was bound to increase

cosplexity and part of the purpose in introducing it into the

design was as an experiment to see the effect on maintenance

costs and reliability* Also a floating point machine would be

slower than a fixed point one on fixed point work and to the

skilled and experienced prograaaner the advantage of floating

point was not great over a range of jobs* The aim, however,

was to widen the use of computers and this meant encouraging

workers who were e3q>erts in many fields of study to write

their own programmes* It could not be assumed they would

become expert programmers, so it was essential to make - 96 -

prograxmolng easier*

Thirdlyy the reliability of the coinputer had to be higher than of the Mark 1*, if possible. If the percentage of useful time in a given period were fairly constant it would be possible to organise the work to allow for it, but the distribution of

useful time is unfortunately very uneven and the effect on jobs can be very serious and the waste of time by users who have to travel long distances to the cosputer very frustrating, if they planned to rely on it and it failed on the day.

The idea of a floating point accumulator was excisting to Lord

Halsbury and he put before the Brunt Committee a proposal to s\:qpport this innovation.

There was then the possibility that N.R.D.C. or D.S.I.R. would provide funds. Ferranti had applied to the D.S.I.R. for £25,000 to finance a programme and the application was considered by the

Brunt CoBooittee. N.R.D.C. were willing to support the manufacture of the Hark 2, but after protracted negotiations their offer was rejected. Sir Vincent always regarded their terms as unfavourable and Pollard persuaded him that the con^uter would be cheap to make and should be very profitable. I advocated staying with

N.R.D.C. because of the insurance they gave against loss and their backing had undoubtedly been useful in selling the Mark 1*, they represented a Govems^nt commitment and so gave confidence to possible purchasers who were working in government establishments or elsewhere on government supported activities.

The Mark 2 was likely to be used in these kind of establishments. - 97 -

From the sales point of view we were not enthusiastic about the proposal to make Mercury (using the name given to the University Mark II by Ferranti)• The price of £80^000 or more plus heavy

costs of maintenance had been a considerable deterrent to sales of Mark 1* and v/e were anxious to get a computer to compete with the Elliott 401 and also with the English Electric Deuce which was known to be coming fairly soon. DEUCE seemed to be a powerful threat. This seemed to mean aiming at a selling price between £25,000 and £40,000 and Halsbury was anxious that a computer

derived from the 401 should, if possible, be priced below

£30,000. This was more attractive than a big computer.

After a meeting in the office of W.R.D.C. I wrote that I could

not see sales of more than four of the projected big coaputers

- though it was of course early d^s. Some years later one of

my programmers, John Davison, told me he had come across this

memorandum; we had then sold about a dozen Mercury's. I said it only showed how difficult the market prophecies could be,

but John then said that apart from the sales to nuclear estab lishments we had in fact sold four, ultimately we sold 18 apart from the conputer for Manchester University! 10 for atomic energy work and 8 for other purposes, including two big systezDs to Shell and to B.P. for linear programming work, 2 to the

Universities of Oxford and London, one for weather forecasting, one each to I.C.I., R.A.E. and Metropolitan-Vickers. We should perhaps have foreseen the atomic energy market, but I do not think that at the early stage we had confidence that the big

conputers would really be reliable enough, and it did take a long time to attain a desirable level of good operating time.

It was the high speed of operation which gave ^rcury its - 9

advantage, plus the fact that though there were larger as well as smaller con^uters in the U.S.A,, none there was as good value for money.

The designer's problem was how to achieve a high spaed without too much coH^lexity and consequent risk of unreliability. A basic increase in speed over the Mark 1 could be obtained by operating the control and accumulator sections in a serial manner at 1 Mc/s. This involved making a store which would provide and accept serial information at a digit repetition rate of 1 Mo/s with immediate access. At that time magnetic core stores were only just coming in, whereas the University had had a lot of experience of cathode ray tube stores. Both had an upper limit of operating speed of about lOOkc/s. It was therefore decided that ten stores of either type arranged in parallel might be used* The ten inputs or outputs could then be combined to give or accept serial information along single channels at a digit frequency of 1 Mc/s. The University machine was first made with c.r.t. stores and the Mercurys made in the

Ferranti factory had core stores. l^is immediate access store of the was arranged as ten planes of 1024 magnetic cores 2 mm in diameter, each arranged in a 32 x 32 matrix. The speed of the magnetic cores was such that the ten bits could be stored or extracted in 10 microseconds. The digits as they were read were inserted into a serialisor or read unit emerging as a 10-bit serial word.

These 10-bit or "short" words were used in connection with a B store and a short accumulator, the B store consisting of eight - 99 -

registers each of which was a serial 10-bit electromagnetic delay line store* One of these registers was given special facilities to enable B—modified B—instructions to be carried out*

A complete instruction required two 10-bit words* The first

specified the operation to be performed, or present function (P*F.); the second, call the present address (P*A«), specified the location of a number to be operated upon or was itself an operand* Long numbers consisting of 4 short words (40 bits)

were used in the arithmetic unit*

Since it was a floating point machine numbers were specified in "floating binary" form, ie x 2^. x had 30 digits and the exponent y, 10 digits* The x's were considered as lying in the range -l>x

representing -1 and the other positive fractions and these

numbers were normally stored in a standardised form*

Operating Times

The times for various types of operations were:

Time for Time for

fixed point floating point

version version

B-register and control 60 us 60 ys

Addition and subtraction 120 ys 1 80 ys

Multiplication 210 ys 360 ys - 100 -

These figures can be useful for making comparisons but of course the actual time taken depends not only on the time to perform the

function but also on the time taken to transfer information between the main and subsidiary stores and to get it in the right place inside the coiqputer. Even v/ith the longer floating point times this still applies.

The large-capacity backing stores were of the type of magnetic

drum which had been used with Mark 1 • Each drum had 64 tracks

and after allowing for parity check and gap digits the useful content of each track was 2560 digits. The first machine had

4 drums giving a total of over 600,000 digits.

The construction of Mercury v;as in physical sub-units called chassis and each of these represented some major sub-division of the con^uter. Although the electronic design of the various logical devices was approximately standardised there was no attes^t to make the physical partitioning of the assembly correspond with the conceptual partitioning into small groups of gates; the chassis were therefore all different. This gave some trouble in maintaining the computers in the field and the inevitable differences in the numbers of the various types of peripherals which were added increased the complexity.

Mercury was begun as a rather ambitious further experiment in cocputer design and in Ferranti we ought to have given more man- days to the re-design. But from being concerned as to how we should get orders we quickly passed to a situation in which we could not meet delivery dates. Pollard felt strongly the need for the Manchester team to beat the London Pegasus one. - 101

This situation was exacerbated by the need to add better input- output facilities. Paper tape sufficed to prove new engineering developments and for a very large number of scientific jobs. Perhaps it was adequate for most of the University confuting jobs. But when potential customers considered the computer -

and at that time they had to be big customers to consider it - they often wanted to use cards because they had accumulated them in their systems. Here again the tie up with Powers was not helpful: the Sales Department was not svroposed to be concerned with design information - it was the province of l^lchman - and the Powers Organisation did not bring us into contact with the customers who would have helped to divide a suitable card input to Mercury. One result was that later elaborate and expensive punched card units had to be designed for the oil oonpanies. We had a machine which vras very useful for their large-scale linear programming work, but did not have, until very late, eqguipment to feed in punched cards. When we did valve machines were outmoded.

So far it has not been possible to find out what happened in the design team of Welchman and Whitwell, Even Peter Sinpson, who worked for Whitwell and is now of I.C.L., does not know because, he says, secrets were as closely kept within Powers as they were preserved from discovery by outsiders.

In 1970 four of the nineteen Mercury conputers were still working; one at the French Atcmdc Energy Esablishment installed in Novem ber 1957; one at C.E.R.N. in July 1958; one at the Belgium Nuclear

Energy Establishment in September 1959 and one at Buenos Aires

University in October 1960. These could clearly have brought much more than their sales price if they had been rented. - 102 -

ATLA.S

The Cc^puter was built by Manchester University and Ferranti

after the efforts of the Ministry of Supply and the

Atomic Energy Authority had failed to find a way of answering

the threat of the big American oosputers* Had they dome so and

provided an environment and the means by which so ambitious a

project could have been conqpleted quickly and laxmched in time

to capture an iuportant part of the world market for large

computers Atlas might have had a much greater success* It

turned out however to be a bigger job, particularly in the

making of its software, than was anticipated and perhaps

bigger than could possibly have been foreseen* It has to be

remesbered that I*BaM* was unable to envisage the requirements

in their parallel and con^areble exercise STRETCH and this was

a failure* So was the Bull Company's Gamma 60* By conparison

Atlas was a success*

One of Christqpher Strachey's recommendations on his return from

Canada at the end of 1962, had been that a design should be made

for a powerful mathematical computer* H.R*D*C* had therefore

offered to support Ferranti in making the Mercury conputer and

had supported £*M*I* in making the 2400* More and sore powerful

cofi^uters had been emerging in the U*S*A* and were prcxnised from

Europe and it was towards the end of the 1950*9 that the powerful

STRETCH was being made by I*B*M* and the Gansaa 60 by Bull in

France* Lord Halsbury therefore thought it was urgently necessary that the U*K. should have a powerful contender in the

race* It can be argued that this should not have been done without a research into the market but had such a research been - 103 -

made the coioputer would have been stopped, almost certainly.

Instead the Very High Speed Conputer Project was launched. This initial research should have been Ministry financed and N.R.D.C could then have financed the ■ commercially viable model bond on the research.

The problems raised by Atlas and which led to it not achieving the success it might have had were: lack of funds; lack of confidence; failure to realise the value of an ATALS^based network; the questionable value of making the ATLAS 2 design; and the doubtful wisdom of the decision to withdraw it from the market in favour of the 1906A. Also when so big a leap forward was being taken it would prc^ably have been wise to make one - or perhaps two - before freezing the design for production. This would have been costly but no more so than the cost of making both Atlas 1 and Atlas 2. We had seen the advantages of designing Mark 1* after some e;^erience with Mark 1.

In the British Coxoputer Industry lack of funds to launch new machines properly had to be accepted in the early days. For

ATLAS all sources were tried and were found unwilling. Lack of confidence that Ferranti could do the job was understandable

€Uid prevailed in official circles • To begin with, the fact that

I.B.M. and Bull were making very big machines meant there would be competition for a probably limited market and when these two companies were seen to be in difficulty, it was only to be expected that the Ferranti project must run into serious, esspensive and pei^aps catastrophic trouble. The weakening competition weakened the market* - 1

It was unfortunate that the idea of a network of ATLASES was not seized upon in this country. When Mr Sebastian da Ferrantl referred to it in his address at the luncheon to celebrate the A.E.A. order, it only provoked laughter among the distinguished scientists and others present. By contract when mentioning at a meeting at Edinburgh to Sir Fred White of the C.S.I.R.O.,

Australia, he immediately seized on it and at Canberra it was not difficult to convert the experts who had been studying the introduction of two machines, one for scientific and one for administrative work, to acceptance of the value of the two

ATLASES, backing one another up at the centre of a network. But of course a network needed dispersed terminal facilities and as our designers had not been thinking in network terms, these were not available. C.D.C. had them and our efforts with C.S.I.R.O. tamed to their advantage.

Whatever the relative merits of ATLAS 1 and ATLAS 2, the work created by the two designs was too heavy and the software which in any case was falling being was further delayed. The problems created by having to maintain ATLAS 1 as a production machine were increased by the resoval of the Mercury computer from

Manchester University while the Atlas software was still being developed.

The question of continuing ATLAS or not did not arise until

Ferranti had been taken over by X.C.T. but it is questionable whether, rather than replace it with 1906A, it would not have paid to keep it enhanced by using more modem consonants which could, 1 understand, have increased its speed 6 or 8 fold.

The very hi^ speed computer and the A.E.A. requirement were not - 105 -

necessarily the same. The former was envisaged as leap-frogging over existing designs rather than fulfilling a specified need^ such as the Authority would have. Events brought the two requirements together*

In 1956 a project for a large computer was proposed by Sir John Cookroft and in January 1957 Hca/lett wrote to him indicating the requirements in such a coii^uter* In April the first Harwell Conference was held and the outline specification was discussed* It seems to have been agreed that the need would be for a speed of about 10 operations in 15 minutes - the word operation not

being precisely defined* Since 15 minutes is 900 seconds this single formula leads to a speed of the order of 1 ys per

"operation"*

In May the very high speed coE^uter was discussed in H*R*D*C* against the background that the Atomic Energy Authority might have to purchase an I*B*M* STRETCH pending the making of a suitable cos^uter in this country though there was a desire to support the project in the U*K* because of the help it would give to the con^uter industry* In June, noting that I*B*M* was

reported to be spending $28M a year on R. & D* and was said to

have 300 graduates on STRETCH eaone, the N.R.D.C* Board was asked by the Computer Sub—Committee to approve expenditure of ElM. They noted that a number of Government departments and other organisations were interested in the High-Speed Computer Project* The U.S*:U*K* ratio of about 10:1 is seen, as so often in comparison of U*S*:U*K* activity and resources, to come in here*

The problem as to who should assume responsibility for the project - 106 -

was still not settled at the end of 1957, N.R.D.C* wanted to encourage iti there was a suggestion that the Ministry of Supply should provide the funds and Sir Owen Wansbo rough-Jones said that he might take on the job, with reluctance, at R.R«£* Malvem.

In February 1958 a technical meeting at Harwell heard and were much inpressed by F C Williams' proposals which were for a computer 50 times faster than Mercury and perhaps one-third to one-quater the speed of STRETCH. (By 1959 the ratio of power was more like 1s2, but this may have been because of a weakening in STRETCH which in due course was to be found much less powerful than planned)• Sir John Cockroft asked wether the A.E.A. should not support its development but Sir Edward Plowden, Chairman of the Authority, said this was not possible, though they would need a powerful coo^uter by 1962. By June it was still not settled who would do the job. Cockroft wanted Manchester University and

Ferranti to go ahead on lines as proposed by Williams and Kilbum.

This produced nervousness on the pajrt of Wansborough-Jones and

Halsbury. The former was dubious about Ferranti being able to afford to undertake so big a job abd Lord Halesbury was worried about the domestic difficulties which might arise between the engineers and the programmers. He had seen this before in the University-Ferranti collaboration and his concern was very understandable. There were to be difficulties, but on Atlas they were probably, more than on iiK>st computer projects, due to the inherent difficulty of the job rather than to personalities. In so big a job there are an enourmous number of decisions to be made and comfortable con^romises are not easily achieved.

Because of the doubts English Electric were approached but do not « 107 -

seem to have been enthusiastic* At the beginning of 1959 Ferranti put forward proposals based on Williams' ideas but could not accept them. E.H.I, also put in a bid in which they could see a machine emerging which would sell for £300,000 to £400,000.

In March 1959 the N.R.D.C. computer sub-committee recommended

acceptance of the E.M.I, design, which they thought had the

advantage by a narrow margin* This recommendation was not

accepted by the main Board of N.R.D.C*, who preferred a proposal by Dennis Hennessey that both E.H.I, and Ferranti should be supported by grants of £250,000 in the case of E.M.I, and

£300,000 to Ferranti. E.M.I, accepted by Ferranti said they wanted to talk to I.C.T. and E.M.I, it was presumably the terms proposed by N.R.D.C. which led Sebastian de Ferranti to say "we had thought of calling the conq^uter BISON - built in spite of

N.R.D.C."

These discussions therefore merged with the talks which had been going on at Sales level about the possibility of co-operation between the engineering congpanies. The various negotiations cane to the point where a cos^any jointly owned by Ferranti,

E.M.I, and I.C.T. was proposed. Sir Joseph Lockwood says that these failed because Ferranti felt that as a family firm they could not join with two public conqpanies. This would have involved more separation than Ferranti would have liked, because the organisation would have had to sell some or all of their coxEputer interest to a separate cos^any, but this was done later when Ferranti sold out to I.C.T. and to have sold earlier could have preserved the Ferranti leadership. It was perhaps unfortun ate that these top-level talks brought about by ATLAS problems - 108 -

were not discussed along with the reasons why the same three

con^anles were studying at sales manager level to need to amal

gamate or at least co-ordinate their effort* The greater

engineering strength might have provided the answer they were

looking foras well as speeding up ATLAS* £*M*1* joined with

I*C*T* and from this point on to the present day the British

Computer Industry was to be dominated by I*C*T* ATLAS, which

with the failure of STRETCH could have become the world's most

powerful ooxiqputer, had a small patronage and the market for which

it was made was largely tedcen by the Computer Development

Corporation*

C*D*C* afterwards said that the talk given by Kilbum in 1959

in Paris on the Manchester University project had sved them a

great deal of time and money because it told them of avenues

which had been fruitlessly explored and stones which were not

worth turning over* This may have produced one of the turning

points in this project, because in 1953 when the Australian

^ Government officials cams to decide between C*D*C* and Ferranti,

the former were able to show a fully working system with

coiqpatible medium-power coo^uters while the Manchester confuter

was still not finished* At that tin® Australia was the best

market for ATLAS* 109 -

THE ATLAS DESIGN

Atlas was designed to loeet the needs o£ the large scale coxnputing

and data processing centre. There was now no talk of a scientific or data processing machine« but of a coisputer to handle the

widest range of work from high-speed confutation to routine data

processing at low cost per operation.

Manchester University and Ferranti designers set out to meet the

criticisms made of Mercury and that its input/output facilities were inadequate and to ensure that it could have the maximum throvfut. The Atlas system was designed with a hierarchy of stores with different access times and facilities to allow simultaneous operation of several programmes, each with its own peripheral devices. The order code, of single address type, is relatively sisfle, providing for all the elementary operations, in both fixed and floating point form. But in addition, a number of additional and more sophisticated commands - called extracodes

- were made available by using a fast read-only store of novel

design. It was the description of this store which led sixoe

competitors* salemen to eaqpress their envy at the Paris confer ence in 1959, the prelude to the formation of I.F.I.P. They had asked for the facility and been told by their engineers it was not practicable. This store was constructed from a woven wire mesh into which ferrite rods representing digits were inserted. The access time was 0.3 microseconds and in the original machine at the University it had 8192 words although this could be extended up to a theoretical maximum capacity of

262144 words. This fixed store uses a subsidiary core store as working space for fixed store routines. - 110 -

Kleict in speed Is the B<-store which contains 128 half word (24

bit) index registers to which access may be made in 0.35 micro

seconds• Here, as the arithmetic unit is distinct from the

floating point accumulator, indexing commands can be executed

while a floating point operation is in progress.

The main store has a cycle time of 2 microseconds, but this time

is effectively reduced by the provision of a nvaaber if distinct

access systems to sections of the store. The first machine had 16384 words in the core store and 4 access systems. These

independent systems were so arranged that consecutive coxmnands were read from the even and odd registers in the store through

separate systems, so that while one command is using the

accumulator, another is being completed by sending information to the store and yet a third is being initated by sending the

command from the store to the control.

There are also a number of registers, private and accessible

only to the fixed store routines, which are used for the information and control signal passing to and from the magnetic drums, magnetic tapes and other peripheral equipments. These

are collectively known as the V-store.

The apparently complex design becomes much more single wnen looked at from the user's point of view. The "private" stores

be considered as carrying out some of the functions of the

control unit and the user does not need to be concerned about how the engineers have organised this. Also, the core store and the drum store are together organised in such a way that they

appear as a single level main store to the programmer. He can. - m -

therefore, look upon the heart of the Atlas computer as having a main store and a control which is connected to an accumulator, and a B-store with its own arithemetio unit. The operating controls and the input and output units are connected to the control and the magnetic tapes to both the control and the main store.

The unification of the main store (core and drums) is accomplished by means of sets of registers in the V-atore called page address registers. Information in the store is regarded as contained in a series of numbered blocks, each of 512 words. These blocks are transferred between the core and drum stores from time to time and a list of blocks currently in the fast store is contained in the page address registers•

When a command is to be obeyed the page address registers are scanned very rapidly by special hardware and if one of them contains the required word, it gives a recognition signal and the corresponding page in the store is used. Therefore, when the particular command and the required data are in the store, access is made at the full speed of the core store. But if a word is called for which is not in the core store control is transferred to a special drum transfer routine.

This routine selects a block in the core store which is to be replaced by the required block on the drum and arranges to write the replaced block on the drum and enters in a directory in the subsidiary store where it has been put. This saves time because a block can be put into the next available space to reduce waiting time. To enable the drum transfer routine to - 112 -

do this the current angular positions of each drum are kept available in registers in the V-store.

The user therefore appears to have a very large store much more cheaply than if magnetic cores were used throughout* It has to be remembered that discussions about the design of Atlas had to be made in many cases# before 1960# and very large core stores though becoming cheaper# we still a luxury*

Time sharing of a number of programnes# without fear that an error in one will interfere with the others# is controlled by supervisory routines in the fixed store*

ATLAS was described by its designers as having "a large quantity and variety of peripheral equipment for input and output"; but this was written in 1961. In 1972 an aticle in the Harwell Report on Research Application said "(ATLAS) is not not readily suitable for inexpensive attachment of a large number of input/ output devices". Over the twelve years the need for a multi access system had grown# calling for teletype terminals and other slow speed devices for which the ATLAS interface# designed for rapid exchange of large quantities of information and to maximise the throughput# was not designed* So the designers of the system were virtually certain to make some decisions which would later give difficulty*

Professor David Howarth# looking back at the programming problems which had to be solved says they fell into three groupss First# techniques had to be developed for dealing with parallel activities and giving the necessary interrupt facilities* As the problems - 113

arose ad hoc solu'blons had to be found* Second^ It was inevitable to keep an understanding of what was being done, that in the early stages low level techniques had to be used* Then once the probing stages were over, part of the team had to be put on to improving the tools v^ich had been made* This took a long time and it was the mid-sixties before really satisfactory production tools could be perfected* Third, there was a further strain put on the programming staff when the University decided (7 in January 1963) to get rid of their Mercury con^juter* This meant that effort had /^e\ to be diverted to keep ATLAS fit for production work at the expense of the construction of the 8\:^rvisor software by which the co&^uter did its housekeeping*

The whole job took a long time and the ATLAS work was included in

the general caatigation of manufacturers* software which has been made from time to time • This was clearly esqpressed by Professor

Michaelson in his paper given to the I*F*I*P* Conference in Edinburgh in 1968; In Universities, he said, "things are done by ^ small groups .••• manufacturers are bemused by their own sales

talk .•*• when things fall behind a few dozen bodies are added ••*• where a user group has perhaps half a dozen people, the

manufacturer has a couple of hundred"* We can claim that in Ferranti we tried to avoid the enormously expensive and almost unattainable team Michaelson criticised* Later that year he made

a handsome withdrawal of his criticism so far as ATLAS was

concerned*

The organisation of this prograxmaing work was begun by Dr (later Professor) Stanley Gill who was later succeeded by Hugh Devonald, but ultimately as the work proceeded and Devonald had - 114 -

to move to other work, the load fell on David Howarth and his

team,

Dave Uowarth was one of the most extraordinary workers in a field which has produced a number of men and women witli remarkable mental and physical capacity. Physically of medium height and spare build, he could continue at a level of activity which would have exhausted most men. He had gone with a scholarship to In^erial College at an early age, renouncing a Cambridge scholarship because he would have had to wait a year before he would have been allowed to take it \3p. By the time he was 21 he had a first class degree and a PhD. He had been working at R.R.E. for some years and when he applied to us he was clearly God-sent material for Atlas. Round the University programmers and Howarth we were able to build the sort of small, highly skilled team we liked to have.

There is one problem in designing con^uters and putting them to work which is continually troubling the engineers and the programmers. The programmers cannot test their programmes without a working coi^uter and the engineers cannot progress until their current work has been tested and approved. It is very frustrating and calls for more restraint than is usually available in hianan beings. It was better on the later machines than on the very early ones like the Manchester Mark 1 because then it was very often relatively elementary things that went wrong. By the time of Atlas the troubles had become very sophisticated ones and these are easier to live with in spite of the frustration of the would- be users.

Could the whole exercise have been speeded up? It took nearly - 115 -

four years from the time when ATLAS could be said to be working on production jobs to the time when the software tools were

"perfected" and this was ten years after thinking about the conputer began. History may find an answer to the question, as history usually does in the long run, by losing so much of the detailed information that the £uiswer is to a g\:estion different from the one originally posed.

One of the remarkable features of the ATLAS project was the small number of staff enplyed compared with the large numbers used by I.B.M. on STRETCH and by the Bull Con^any on the

Gamma 60. We have seen that, probably, the former had some

300 graduates and the latter about 200 programmers. ATLAS never had XBore than ten programmers on the sv^ervisor and about

15 working on con^ilers. The total number of engineers on one con^uter must have been of the same order. To get exact and conqparable figures is probably not possible; Ferranti resources could not without external assistance have maintained the sort of production and sales forces whic^ the punched card companies conventionally considered appropriate. As before our method had to be selective, and small-scale; we tried to find programmers who could really do the job and to avoid their time being wasted by large numbers of unsuitable assistants.

We can now look back to see what can be learned from the exercise.

There do not seem to be criticisms, nor more surprisingly, self criticisms of the decisions taken about software, nor were serious shortcomings found in the architecture of ATLAS. It

Wcus however, not appreciated until everyone was too much involved to stop, how the big job was not how much of a research project - 116 -

had been 'taken on* This meant that timing could not be properly

estimated*

The answer was surely that Ferrantl were really right to consider that two of these advanced machines - one for the University and one fo^ the Atomic Energy Authority * should have been made before a production model was decided upon and financing became dependent on sales• This would probably not have been too late for the market (Dave Howarth mentions that by 1967-68 ATLAS could have become six or eight times as fast by using modern oon^onents)•

Was then ATLA8 too big a leap forward* Was Strachey right In thinking that the £*M*X* proposals were a better answer to the Isasedlate requirements of the early sixties? and the N*R.D*C* Board right In wanting the s\:®)port both E.M.I, and Ferrantl. We can say that the scale of the support W.R.D.C. were proposing was too sx&all - by nine-tenths or more - but It could perhaps have made sense for the two cos^anles to work on both machines* The £*M*I* development of their 2400 would probably have been easier to make and could probably have held the market until

ATLAS was perfected* But we did not then know that I*B*M* and Bull con^uters would be such failures and In any case the con^etltlon of C*D*C* was coming vq>. We did however know that the effort we could put on the Ferrantl coi^uters was not enough.

The essential problem Is the uncontrollable rate of advance of con^uters* Other products can be better disciplined*

A few years ago I met Dr Pope, then Director In charge of - 117 -

Diesel development at Brush* I had known him when we were both sitting on an ad hoc committee at Nottingham University where he was then Professor o£ Mechanical Engineering* He told me that he did not allow an engine development to go ahead if it aimed to get an advance of more than 10 per cent on present achievement* When we see the speed of developmcmt in cos^uters we get an idea of the difference between electronic and mechanical engineering* - 118 -

The Market for ATLAS

After our experience with Mercury, the two roost obvious markets

were Universities and nuclear energy establishments* Manchester

represented and in the first instance might serve the former*

Harwell was the obvious nuclear customer* London University was

the roost promising of its group* We hoped we should not again

have the e3iperience of getting our first order from abroad*

The first stage was however the clarification of the position of

the Very High Speed Cosputer* The promise of STRETCH by I*B*M*

seems to have settled this issue and work was concentrated on

developing a suitable machine for the A.E*A*

In 1961 the U*K*A*E*A* ordered ATLAS and this order was celebrated

at the luncheon held in the Savoy Hotel mentioned earlier to which

a number of possible potential customers had been invited*

^ In Europe there were several nuclear establishments which had

bought Mercury cosputers and of these CERN certainly seemed a

likely customer*

There were obvious potentialities in the U*S*A* though R H Davies,

perhaps because of his experience with Mercury and knowledge of

the difficulty of selling any European conputer there, was not

very encouraging*

In 1961(7) Hall, Gill, Hunt and Swann went to the U*S*A* and

talked to a number of potential customers* There was obviously

a great deal of interest though also some doubt about whether - 119 -

the project could be realised* It was decided to send John

Fotherlngham to spend soim ninths there and he pursued the

original and other possibilities*

The other intested market was Australia, where in 1961 it had been decided to open an office with Barry de Ferranti in charge* We had looked at the market there in 1959/60 and the country was clearly going to be an in^ortant and moderately big outlet for cos^uters* The size of the coimtry relative to the size of

the population and the need to establish control of Government

confuting activity at Canberra were important factors* Growth

was bound to be rapid and a sophisticated attitude towards

coa^uters prevailed* X had an opportunity to tell a party of Heads of Commonwealth Scientific and Industrial Research Depart

ments in Edinburgh that our idea would be to have an ATLAS at

the centre of a network connecting to peripheral points* Sir

Fred White of Australia was immediately very excited* When I

went to his country in 1962 it seemed almost certain they would

want ATLAS for the CSIRO, located at Canberra* Barry had worked

very hard and persuasively and the general tone of the

conversations when he and I visited the interested people was

expressed by Sir Leslie Martin at Melbourne: "when we have the

ATLAS at Canberra"* There was a discordant note struck by

Or John Allen Ovenstone in charge of the Defence Department

conputer* He had seen details of the C*D*C*6600 which he described as a "beaut" and he introduced me to a staff major from the Department that same evening as "in charge of

marketing for a conpany that cannot deliver the goods in time".

These two remarks made during the hour before dinner in his house were chilling* There was however some compensation from - 120 -

the administrative side of the Government.

For several years they had had a Civil Servant, Barry Pridmore,

studying the needs of the Department of Commerce and, at the

same time as the CSIRO called for tenders for an ATLAS-like

machine, invitations were issued for tenders for a commercial

machine. Harry Jc^nson was quite unable to cope with the demands for studies of applications of ORION and we were running into

difficulties with the oo&^uter so I asked to be excused from

quoting. This was a great dissappointment to Barry Pridmore

but overnight I had the i^a of asking them to use ATLAS for

this work. The acting Commonwealth Statistician in the €U:>sence

of Sir Stanley Carver was Keith Archer. 1 had met Carver in 1936

when he was visiting London with Mr B S Stevens, the Prime

Minister of New South Wales, and I had done a report for them on

the marketing of Australian farm products in Europe. We had kept

in touch but unfortunately I found he was now away so I spoke to

Archer. He was immediately attracted by the idea of two similar

^ machines, the programming and maintenance would be eased and the

con^uters would back up one another in the event of breakdown or

overloading. We looked to the prospect of selling 2 ATLAS

computers to Canberra which would have enabled a proper

organisation to be established.

In the summer of 1963 Dr Geoff Hill of CSIRO was sent to study

the 6600 and the ATLAS. He was, I am sure, anxious they should

buy a British but C.D.C. had, he claimed, got their computer to

a more fully commissioned stage and they had the advantage of

the 3600 cos^uters to se3n^e as satellites in the various State

Capitals of Australia. Barry de Ferranti has also since said - 121 -

their price was cheaper. I have subsequently heard, though am not sure about the story, that C.O.C. had difficulties with installing and it is not certain the Australi^s were satisfied with their decision.

U.S.A.

Fotheringham's efforts came nearest to success at Westinghouse. Dr Edwin Harder, who was in charge of the plans for a large computing activity in that company was very interested in ATLAS.

Several years later he told me that their plans at that time (1962) would have given Westinghouse power to do, in theory, all the conqputing then necessary in the United States. Even allowing for the very big difference between theoretical and realisable achievement this statement indicates the speed at which comput ation was thought to be es^anding. Edwin said they came near to ordering ATLAS but finally dedidad to increase their battery of

I.B.M. cos^uters. He seemed to imply that buying a foreign coxi^uter of which there could only be very few in his country was too big a deterrent. Also the ATLAS could not be seen working when his decision was made.

In 1962 Grundy pressed that we should make a further effort in the U.S.A. and we engaged David G White, then with Plessey, to lead a small team in a canpaign. He reported in February 1963 on the following:

1. Atomic Energy Commission - Brookhaven. - 122 -

2. Atomic Energy Commission - Oak Ridge•

3. National Council for Atomic Research - Boulder#

4# Goddard Space Research Centre (N#A.S.A«)

5. Marshall Space Flight Centre (N.A#S#A.)

6# North American Aviation#

7# Lockheed.

8# Boeing#

9# Bell Laboratories#

10# U.S. Government#

These seemed considerable possibilities and with sufficient sales efforts could perhaps have yielded orders in spite of U#S. reluc tance to buy foreign# But ATLAS was not fully workingi C.D.C. were coming along fast and I#B#M. were not likely to let the collapse of STRETCH defeat them# The ATLAS load could not last# White had to be convinced before any would buyi none would want to be considered in isolation# They would need a lot of persc^al contact because they were used to this treatment and they would need to be convinced that Ferranti were of sufficient stature to do the job#

This was at a time when Ferranti were having to recognise that - 123 -

they were clearly not of sufficient stature without joining with

orders. lORION was being difficult auid a lot of inanageioent effort

had to be diverted to it.

There was another difficulty which arose out of the above. Since

the Americans were not likely to move unless assured that several

ATLASES would be in their country there was the. danger that

in^ortant penalty clauses might be demanded in contracts - and

accepted. We were claiming that one ATLAS equalled three ^ 7094's worth £1 million each. Half a dozen could mean putting £20 millions at risk if we were late in delivering. We had gone

so far from the days of the computer which was going to cost

£300,0001 But the problems of punctual delivery were not yet

solved.

Europe

^ In the U.K., C.E.Z.R. set up a London Conqpany in 19 and the

people concerned were well known to me* Herbert Robinson, v/ho

had taken over the small moribund organisation run part-time

by academics in Washington and quickly made it into a powerful

business, was a Yorkshireman I had known from the early 1930's.

A graduate of London University with a doctorate from Oxford,

he had worked with Professor Lindemann during the War when we

again came together and then gone to America where he formed

C.E.I.R. Ltd. In London he invited Or C O George, an old friend

of mine and former fellow Chief Statistian of the Board of Trade,

to be the Chairman. They visited xne in Portland Place to get

advice about a possible Managing Director* Amongst others we - 124 -

discussed h S (Sandy) Douglas# a fomer E.D.S.A.C. user at

CaxDbrldge and at the tin^ in charge of the coisputlng at Leeds

University on Pegasiis# and Tom Cauter# who I had first known in

1947 when he was Managing Director of the British Market Research

Bureau# a subsidiary of J Walter Thoiopson* Tom had gone to

America but Oswald George got him back to become the Managing

Director of C.£«I«R« (U«K«)• He had been one of the first people to be interested in the possibilities of the Mark 1 * and was now very mu

Cauter persuaded Professor M G Kendall from the London School of

Economics to join his Con^any and this move linked with British

Petroleum provided part of the money for the ATLAS for London

University*

Central Electricity Generating Board

We had hopes that they would buy an ATLAS* We had engaged Dr

Aylett to specialise in selling our computers to the C*B*G*B* and# in due course# with some success* But# although Hawkins there was interested# he remained reserved and continued to say he could not justify ATLAS*

l.C*I*

We hoped to have I.C.I* as a customer but they had to have - 125 -

satellites• G £ Thomas said that if we could not provide these

**!•€•!• would never buy an ATLAS nor v/ould they use it much".

He wanted the first satellite to be available at Newman Street.

Although we got on well on the control side, continued to be rather unforgiving about our interest in Powers cards which they considered interfered with work on the Hollerith version.

C.E.R.N.

The coxEqputation work did not build up in Geneva as rapidly as had been eiqpected.

This sasple of e:qperienoes up to 1963 show there was a fair market and the technical success of ATLAS suggests that a fair sizable and perhaps big market could have been made for it.

But When I.C.L. bought the Ferranti Computer Department in 1963 they had to devide which of the numberous computer they now possessed should be continued and which should tail off. They decided to concentrate on the 1900 series derived from the

Ferranti F.P.6000 which was in turn part derived from ORION.

The success of C.D.C. in the big computer field suggests that it might have paid to keep ATLAS in the market, particularly in view of the increase in speed it could have achieved with modem components and its sophisticated software. - 126 -

A\

ATIAS 2

It seemed right that Cambridge University Mathematical Laboratory

should have a powerful computer, so one day I rang Maurice

Wilkes there to ask if I could see him about ATLAS* He invited

me to dine with him in Hall but when I came to enter the date in

my diary I found that it was l9hit-Monday« Before we could fix

another date Peter Hall had spoken to him about the possibility

of letting his laboratory have ATLAS hardware on special terms

in return for the design of a modified - and hopefully cheaper -

design. This was made but the changed hardware meant more

software and late deliveries* For several years I was dogged

by this machine because the Under-secretary at the Ministry of

Technology who was responsible for the first installation in a

Government organisation would not accept that Ferranti Ltd

connections with j(^ had ceased several years before* - 127 -

ORION

Soon after the launching of the Mark 1* computer# Gordon

Scarrott began working at Moston on a "Neuron" device.

This was a equivalent of a logical device using

magnetic cores which depended upon an output resulting frcra

the algebraic sum of the effects of positive and negative inputs. This was seen as another way of making standard

logical devices which could be put together by logical

designers in much the same way that the Pegasus packages

were organised, but in this case by using transistors were

regarded as exotic and expensive and the neuron designers

decided they should maximise the logical power attributable

to each transistor.

This was a mistake, but understandable. It is hardly part

of a research physicists responsibility to predict the

probable future trends of prices. It was a fault in

^ management which kept projects so secret that quite elementary

facts - in this case quite elementary matters of economics

- were not discussed. New devices with high R&D content

are expensive, but small devices like transistors will either

always be difficult to make, in which case they can serve

only in a limited market, if at all, and we should have looked

to other techniques for moderate priced computers, or ways

of making them on a larger scale will be found and they

become cheap. It would be difficult to guess when the drop

in cost would come so the proper course would have been to

do the preliminary R&D and so be prepared to take - 128 -

advantage of lower costs if and when they came• Manchester University showed a clear appreciation of the economic logic when they began to use transistors, they chose the best they could find for the job, confident that when needed in quantity, the price would have come down. But their plans \ were for advanced computers which would take a fairly long time to complete; the problem of suitable conqponents for

more modern machines is more difficult.

The aim to use each transistor to the full was achieved only at the expense of tight timings and component

tolerances and it was perhaps these characteristics which made some of the Pegasus engineers suspicious of the

soundness of the neuron logic and communicate these suspicions to the Sales Department. Pegasus packages had been designed to give good safety margins. However, a small machine was built to test the neurons and the development

team claimed that its performance demonstrated a much

higher reliability could be obtained than by using valves.

A different circuitry was meanwhile being evolved at

^thenshawe by Maurice Qribble, formerly a member of the

Computer Department engineering staff, and it was not long

before sides were taken in favour of either ''Neurons" or

"Gribbons".

The fading hopes of getting anything from the Powers talks

presented the Sales Department with a dilemma. Pegasus and

Mercury computers were beginning to be delivered to customers - 129 -

from 1957 on, the Computer Exhibition was due in November

1958 and Ferranti Limited, the country's unquestioned leaders in con^uters, looked like having to talk only about computers which had become familiar over the last three or four years.

We badly needed transistor computers and we should look out of line if we could only offer core stores in the big machines•

At this time it was realised that conqputers had great potential for commercial work. Others were designing such machines and

Ferranti must, or rely on the Powers designers.

Not everyone liked this. There were good arguments for limiting our business to scientific computers and we flirted with this policy. It was, however, defeated by the As^erican tax system. I.B.M. offered big educational discounts, the figure quoted to us being sometimes as much as 60 per cent off the selling price. This was a particular blow to Ferranti; we had done well in the University market and there were advantages in concentrating on this kind of work, but the price of the main competitor to Pegasus - the I.B.M. 650 - made competition isqpossible when the customer could claim an educational discount from I.B.M. Furthermore, by our arrangement with Powers we had committed ourselves to making computers for industry and commerce, and although they were to take most responsibility for selling we should have to play a part. - 130 -

The studies we had made in conjunction with Powers as well as on our own had given us a good deal^o#^ c'oimeroial computing knowl|^e• We had xaade the o^d converter**ctra-line printer machine/to ge with a Pegasus syie^m l.C.l. Blaokley.

Quite early on we had noted two characteristics of computers

which were unexpected. When the operations to be performed

were analysed it was found that the difference between scientific

and commercial conputing was much less than had been supposed.

We had begun with the idea that scientific calculations involved complicated operations on a few numbers while commercial work consisted of simple operations on a large amount of data.

In practice a lot of the work concerned with technical and scientific work also involved a lot of numberss experimental

data and observational results in physics, engineering and meteorology and so on. Also in all forms of conputer calculations most of the time is spent in moving numbers about the machine and only a small proportion in actually performing the operations of arithmetic. About 80 per cent of the operations were organisational in scientific work and 90 per cent in commercial.

The difference between the two kinds of work were therefore much less than the sililarities. But the sorting and collating of large numbers of punched cards and lists of names, addresses, product description and so on did present a problem which called for special techniques of economical storage, and magnetic tape was the medium used by Eekert - 131

and Mauchley in their original machine specially designed to do large scale commercial work. Drvmis gave quicker access but were too expensive to be provided in large numbers and the cheaper discs were not yet available.

Orion seemed to be the best answer we could be given to meet o\ir own needs for a coimnercial computer system and it was very much welcomed by the Sales staff dealing with these problems. For the scientific market, in particular to meet the need for a replacement for Mercury, it was however too slow. At best it seemed to offer an increase of three or four times where we wanted ten times.

VAien, therefore. Pollard held a meeting in his office in

September 1958 the arguments were concerned not only with the suitability of the neurons, which it was difficult to discuss because of the constantly difficult relations between the

Manchester and the Bracknell teams, but also this question of speed. There was another problem raised; the possibility of a transistorised Pegasus. This was opposed by the argument that it would be very difficult to make, a virtual repetition of the objections produced when Pegasus was first designed.

The speed question was obviously not conclusive since for commercial work Orion was probably adequate and since the computer was to be extensible from a relatively small system (somewhere about £120,000) to a large one costing several hundreds of - 132 -

thousands of pounds, it could be looked upon as a suitable

replacement for the Pegasus data processing system, though

leaving us very vulnerable at the lower end of the market to

Blliotts and, as we were to discover, to the I.B.M. 1401.

The meeting ended with Pollard saying that the machine was to

be made regardless of the views of the Sales Department.

At the time we were too busy with preparations for the

Computer Exhibition and selling Mercury and Pegasus to argue

further; we had to rely on our sales programmers to make any

system decided upon as attractive as possible. The Computer

Exhibition came towards the end of November and at the end of

the month Pollard resigned and during the following week Peter

Hall was appointed in his place.

In the New Year the question of "neurons'* against "Gribbons"

was still not finally settled and I met Peter Hall in his ^ office with Gordon Scarrott. Soarrott again hotly denied that

there was any doubt that the neuron circuits would work. I

suggested that as we had John Coales on the books as a Consultant

it could be useful to have his opinion, but Peter Hall said this

was unnecessary. He had himself examined the circuits and was

fully satisfied that they would work. So arrangements were made

for the design work to be put in hand; Dr xxxxx and Thomson led

the engineering teeun and George Pelton and Peter Hunt the

programmers« 1I3J -

The design principles of the neuron was described in a short

paper by Scarrott/ Johnson, Haley and Naylor given at a meeting

of the £leasurement and Control Section of the !•£.£. on the

16th and 17th February 1959. It makes use of wound ferrite

cores as linear transformers instead of as square loop storage

devices. These transformers are es^loyed to make a "ballot-box"

logical gating. It was shown that a single gate circuit can

I suffice to perform the fundamental logical operations. a

/3«!\ The pulses transmitted are current pulses synchronised to a

standard clock frequency. These current pulses are summed

on a transformer at the output to each element by using a

number of separate primary windings, each carrying an incoming

current in either a positive or negative direction. The

circuit was arranged to generate an output pulse if, and only

if, the total effective current at the primaries was

positive. If the total current was zero or negative no output

pulse was generated. An "or" gate was made by coxmecting all

inputs positively to the input transformer so a current at any

one insures an output pulse. For an "and" gate the inputs are also connected positively but, also a constant flow of negative pulses ensures that only when two input pulses coincide is an

output pulse generated. An inverter is made by causing input

pulses to flow negatively in one winding while a constant

stream of unit strength is connected positively to another, so that an output pulse is only produced when the input has no

pulse. - 134 -

In the basic neuron circuit the standard current pulses last

for one half of the standard digit time. The digit period is

therefore divided into two equal portions each of one microsec. in lengthy known as the charging period and the output period respectively. These are defined throughout the equipment by

means of timing waveforms.

In the discussion on this subject at tiie I.E.B. it was pointed

out that when driving along long wires it might be necessary to re-^-time pulses before furtlier operations could be performed

and the generation and distribution of high precision clock

wave forms was one of the disadvantages. There was a story

that when two of the engineers were working on the prototype

Orion they found the currents at the end of the long lines

very different from expectation and when they were satisfied

that this was not due to careless misreading of the instruments,

they did some 8tu<^ of the literature and found they were experiencing the Ferranti Effect, nairted after Dr Ferranti who

discovered it in However, tiie neuron packages were incorporated in a test machine called NEWT and we ware assured

they behaved with high reliability.

It therefore seemed possible to pxoceed with the design of a -coiiqputer which would, as far as possible, by time sharing different jobs, overcome the well-known difficulties and waste which arose from having to marry electronics to the much slower

electro-mechanical equipisents. - 135 -

This was a problem from the beginndLng of computers. The paper

tape moving at seven characters a second was a poor match to

a computer capable of 1000 additions a second and efforts which

raised the mechanical tape speeds to 100, then to 1,000 c.p.s.

still fell further behind the more rapidly advancing electronic

speeds.

The problem was therefore to find a way of using the time which

would otherwise be wasted, e.g.that which elapses between the

reading of one character and the next on paper tape or between

the reading of two successive punched cards.

Evidently if the time could be so used we should make the

conqputer operate on several times as many figures in a

given time as before. It would then be best, indeed it would

be necessary, that these figures should come from different jobs

or different parts of the same job. So we could do several

jobs at the same time and users would no longer need to await

the oos^letion of a big job before they could get on the

computer to do a small one, or perhaps to test a programme.

A new concept in operation of a computer to do a variety of

jobs was opened up. The idea of a computer able to work

steadily on a big job and within the same time fit in a number

of urgent small ones was obviously most exciting.

Orion was therefore designed as a parallel computer with

what was at the time a fast magnetic tape system operating

^ at 90,000 characters a second, which enabled large files of

business information to be processed at speed by a time-sharing - 136 -

system which controlled a number of card and tap input and output devices and enabled card to tape, tape to card, and printing from tape to be carried out without using expensive off line equipment. The arrangement of the store also permitted information to be transferred to it direct from the peripheral equipments, eliminating buffer storage. Look outs protected each programme from interference by any other. A lot of attention was paid to this internal security.

The word length chosen was 48 bits representing fourteen decimal digit numbers or 8 6-bit characters. Since the cos^uter was to be suitable for commercial type work special facilities enabled rapid conversion to be made from sterling, decimal or other radix numbers to the binary equivalents.

The various parts of the system were allotted priorities so that the slowest peripheral had preferential treatment to ensure that it was kept fully occupied. When this held up the computer the prograzm&e switched to the next equipment and so on. The time-sharer programme is part of the supervisory routine permanently stored in an isolated part of the store.

It was this facility which enabled Orion to do more work than the statistics of its basic speeds would suggest. These statistics are not sizi^le because the computer had several forms of instructions. 3-address simple instructions took 64 us, multiplication took from 156 to 172 microseconds. - 137 -

It was Intended that Orion should be an extensible computer so that a purchaser could begin with a small system and build it up as work demanded. Unfortunately when the design ran into trouble and there was difficulty in making it work, this not only made deliveries very late but led the engineers to design each coB^uter to the specification given in the initial order from each customer, and the facility for expansion was lost or made very difficult. This was not learned by the Sales

Department nor, it appeared, by the Departmental Manager, until too late•

By 1960 it was clear that Orion was such that it would be too e3^ensive to meet the requirement for a successor to the

Pegasus 2 Data Processing System and this as well as the growing engineering difficulties led to a suggestion that a ''Pegasus successor" should be considered.

The specification was put in the hands of a study group chaired by Harry Johnson, who was in charge of the commercial sales organisation, and consisting of engineers and sales staff. This con^uter was specified and work was about to start in the autumn of 1961. However I returned from holiday in September to be told by Peter Hall that he had been in conversation with Ted Braunholtz, one of my programming staff who was working on Orion, and had been persuaded that it would be possible quickly to make an Orion 2 using the Gribble techniques

Arthur Jackson, who had been called in to take charge of the - 138 -

Orion production, was doubtful whether with the neuron techniques, the machine would ever work, so Peter had already put the work on Orion 2 In hand and cancelled the Pegasus successor.

The Pegasus successor (nicknamed the HARRIAC) specification was later picked up by Ferrantl Packard who made a con^uter very like It called the FP.6000. This became the beginning of the

X.C.L. 1900 range of computers.

The organisation of the central conqputer to enable It to control a large number of peripherals and to share Its processing time between several programmes required a sophisticated controlling programme. Orion probably had the first really costprehenslve time sharing facilities so Felton's

Orion Monitor Programme (OMP) was also a computer milestone.

Meanwhile Peter Hunt and his team developed a new commercial high level language called NSBULk. The attractions of these two large software systems was sufficient to hold most of the customers we took for Orion, In spite of long delays In delivery.

Only 6.E.C. cancelled their order and as this came shortly after control had passed to Welnstock there may well have been some feeling of Insecurity among the people concerned In the

Company. Action would look better than acceptance of a situation which was certainly unsatisfactory.

It was necessary for 6.B.C. to find another computer and their

Conputer Manager, Mr Lumb said when he told us of the cancellation, that he was unable to find a cosputer for their nuclear - 139 -

calculations better than the Mercury they were already using.

The instruction code of Orion - some orders being 2-address and some 3-address - gave the timings a wide range.

Fixed Point Floating Point

us us

Addition & Subtraction 36 to 68 90

Mutiplication 60 to 192 180

Division 550 550 - 140 -

NEBUIA, The Natural Electronic Busineaa Language

This langua^fQ was developed by a tieain led by Peber Hunt: because the existing languages were not considered adequate for use in the applications foreseen for ORION.

It was to be as single as possible for the ordinary commercial use and therefore, although necessarily employing a rigid syntax, sentences should be formed as similar as possible to those ordinarily in use^ the minimum of restriction should be put upon the user* Though data might be fed into the system from punched tape, punched cards, magnetic tape or other media, once in the NEBULh system all traces of its origin was lost* It could therefore use any card etc* code*

For effective file handling there were facilities for handling data files* In practice data items are of variable length so each record is fed into an input area which contains just one record and has to esqpand and contract to accommodate this. To identify data unambiguously, every record name and every file name must be different from every other data name of any sort on any of the files in the same programme* Each record

contains a collection of numbers or of characters which is called, following punched card practice, a field. These numbers and fields relate to a "detail" e.g. item name, day etc* which must be clearly distinguished, but for convenience they often need to be described as a group as when "Data" means "day, month and year" and NEBUUIl enables the programmers and the /*N machine to save time by giving unambiguous names to these groups while specifying the occurrence of each separate group - 141 -

or item within a group.

In commeroial work simplicity of input and clarity of output are of the greatest importance and particular attention was paid to these. For example, input information from cards can be described in terms of the position of a field on the card while printing is described in columns and rows.

The system has been criticised because of the slow cos^ilation speed.

It was unfortunate that the ingenious engineering ideas in

ORION 1 proved unsatisfactory in practice because the use of

NEBULk never progressed beyond ORION 1 and 2 whereas it might have become much more widely used and an important Ferranti contribution. - 142 -

SIRIUS

The Sirius computer grew out of "NEWT" which was the

test bed for the neuron circuits used on ORION, It was

decided that in its original form this test bed needed

redesign, and the engineers preferred to do this rather than make a transistorised Pegasus. In view of what happened to ORION, the Sales Department should have pressed

more strongly for the transistorised machine. Sirius was

also used to exploit another of Gordon Scarrott's developments, the torsional long delay lines in which pulses

were translated into twists of the wires instead of into

sound waves.

SIRIUS is a decimal machine, in its basic form it had a store of 20 nickel delay lines each with 50 locations making a

total capacity of 1,000 locations, each of which holds ten decimal digits. Including 0, 10^^ numbers could be expressed in the SIRIUS code.

When the ten decimal digits are to be interpreted as an instruction, the first six specify an address, the next two the function to be performed, the next one specifies the accumulator to be used and the final one relates to the modification facilities in the code.

Unfortunately Sirius had to compete against well established computers like the Elliott 803 and did not have any marked superiority over them. - 143 -

It did however prove to be a very popular teaching machine. It could be operated manually and taken through a programme instruction manually or autcmiatically at slow speed, with a decimal display as required o£ the contents of the store.

The machine code and autocode were very popular. This close relationship between the computer and the operator was one of the features which made SIRIUS excellent for students and for outside users. At one time the Blackburn College of

Technology and Design had 7 SXRZUS computers, more than half the total sold on the U.K. market. Several of these have been passed to schools and are still in operation in 1973.

The SIRIUS computers were mostly used for mixed technical and commercial work, both inside the owners' organisations and servicing outside customers.

Out of the 10 delivered to U.K. customers between 1960 and 1963, six were still in use in 1971 though most had been removed from their original location. - 144 -

AUSTRALIA

The Australian venture was the result o£ a number o£ influences which came together, but it is difficult now to say in what order they arose. Trevor Pearqy had made one of the earliest computers in Melbourne University, John

Bennett was from Queensland and had returned to Australia to work on SILLIAC, the copy of the Illinois University machine at Sydney; the Ministry of Defence was plaxming a large computer installation at Canberra and the Australian

Government sent Barry Pridmore to the U.S.A. and Europe to study which computer they should buy for unifying the

Government administrative statistics; the Commonwealth

Scientific and Industrial Research Organisation were preparing to install a large computer. Ferranti were well placed to take advantage of the movement. They had close connection with the Wilson Transformer Company at Melbourne and shortly were to buy a substantial share in that Company while at Woomera they had a useful team which it should be possible to build on.

The Australian market was wide open for the time-sharing kind of computers we were building and a conference was to be held at Sydney in 1960 which would be an opportunity to introduce our new ideas.

So when E.M.I, wanted me to join them it seemed sensible to suggest that I would prefer the two companies to work together and that a joint exercise in Australia would probably be the best way of trying out a joint orgemisation, far enough away not to disturb the separate activities in Europe. We - 145 -

had not then reached the point of trying to sell Atlas in

America and Z do not think that in the first instance we

expected to be able to sell so big a computer in Australia,

though it soon became evident that they would think in

ambitious terms.

Talks with Jack Wilson took place in the autumn of 1959 and there

was a possibility of support from a carpet manufacturer friend

of his. It was agreed tliat George Felton and I should go to

the Sydney Conference where George could read a paper on the

Orion Computer. We went at the end of May 1960 and saw a

number of people including Insurance Companies, Banks, Broken

Hill Proprietry, the Snowy Biountains Scheme and various

organisations in Canberra. We left Arnott and Foden to continue

the investigations.

During the conference we met Barry de Ferranti who was then

working for I.B.M. in Sydney. Afterwards he telephoned Sir

Vincent and said he would like to join the Ferranti Co. There

were obvious advantages in having one of the family and it was

decided that as a member of the family he should head any

Australian venture. Unfortunately this resulted in our later

losing Bob Amott.

At a meeting in West Gorton in August it was agreed that

a Sales Office should be opened in Melbourne and that a Sirius

Computer should be sent out. It was further intended that as

soon as possible an Orion should be established in Melbourne /«S and negotiations began to try to arrange this in collaboration - 146

with a firm of Accountants, Wilson Bishop and Henderson. It was also agreed that Amott and Nicol should go to start up the exercise, Arnott having the title of Deputy Australian

Sales Manager.

Bob Arnott was an electronic engineer who had worked at

Bracknell and, in particular, as designer of the Apollo Computer at Prestwick for Air Traffic Control. His family were very well known in Australia as leading manufacturers of biscuits.

Bob had also been a member of the Australian ski team at the

Olympic Games at Helsinki and was still the Australian representative on the International Committee. He was also a skilled pianist and extremely popular wherever he went. It was understandable, but a loss to us, when he decided he could not continue in a junior position.

Barry de Ferranti spent several months in the U.K. in 1961 planning the arrangements and recruiting staff. By September of that year v/e were able to report that Monash University would probably want a SIRIUS or a PEGASUS. The Vice Chancellor of

Monash was Matheson, who we had known as Professor of Mechanical

Engineering at Manchester and a good friend of Ferranti. He had started the University; when I first visited him it was only a board in a field plus the house which had been bought for the Vice Chancellor.

There was also some demand for medium sized computers and prospects for ORION were good, if it had worked they would have been very good. I.C.I, told us in London that they wanted a computer for the ICIANZ Company and A J Young favoured - 147 -

Ferrantl because he feXt they would continue In Australia.

By June 1962 we knew that CSIRO were prepared to spend £1^

million, possibly on ATLAS; Queensland University were in

the market with about £120,000 to spend.

The Confuting Services based on SIRIUS made a slow start

because of the unreliability of the con^uter. It seemed that ^ information about certain weaknesses in the manufacture which

had been corrected in the U.K. had not been advised to

Australia and this caused some feeling on the other side of

the world, but quite soon we were being told that the service

was the best in Australia.

The long delay in getting the Orion computer to work was

a great disappointment and it was too late to establish a

market for Pegasus beca\ise it was not transistorised. The

concentration therefore had to be on SIRIUS and ATLAS and it

was because Australia became the most likely place to sell

ATLAS that the exercise seemed worthwhile. Had we been able,

as seemed very likely, to pull off the sale of two ATLASES

it would have been relatively easy to set up a powerful,

viable unit in Australia.

This would also of course have made an entirely different appearance in the figures. In the early days I had kept separate accounts for the selling costs and the confuting

service and had for my own guidance looked on the combined

activity as belonging to one account. This had the advantage

of insuring that the selling charge against the department - 148 ~

should always be kept below ten per cent of input. This idea was objectionable to management and could not be formalised. In Australia however an account of this kind was demanded by management. Inevitably costs had to exceed income in the early stages and in Sales we were concerned that this excess could be borne within the total cost of the Sales Department. Pending the arrival of a suitable

Orion type computer the main purpose became to sell ATLAS for which the factory in Manchester needed orders. There were obvious differences between the accountants who regarded the deficit as a "loss" and the Sales Department who regarded it as part of a Sales Cost. It had never been expected that a Sales activity could be entirely supported by the surplus on a computing service, as later seemed to be inqplied by the accountants.

When the business was sold to I.C.T. the computing service incon» at a rate of about £20,000 was probably about self- supporting and could have provided a useful base for sales when suitable computers were available. Unfortunately the

CSIRO orders were lost to C.D.C. who were able to demonstrate a working con^uter while the first ATLAS was unfinished, and

Barry de Ferranti still had only SIRIUS to sell. I.C.T., with their 1200 and 1301 computers, were able to build up a substantial preparation for the 1901 when this came along. - 149 -

COMPETITORS

In January 1963 Computer Consultants gave the following figures for the value of British Coxqputers installed in

Britain ;

£1,000

Ferranti 6,620

I.C.T. 6,614

English Electric 3,565

Elliott Bros. 3,178

N.C.R. 3,060

LEO 1*740

A.E.I. 1,140

S.T.C. 540

Various 570

27,027 - 150 -

Since SlXlotitis end N*C«R« wezre wo£'kln9 closely tio^eliiierr there were three groups with approximately equal home figures with English Electric having about half the value and the others behind. The I.C.T. figures Included, at this date, the E.M.I, ones which perhaps accounted for one quarter and Imported machines probably for about a further quarter of the I.C.T. total. Ferrantl con^uters were home made but Included a substantial proportion of Imported peripherals. By this date I.B.M. had less machines Installed here than I.C.T. but the value was probably somewhat greater.

The conqpanles above - and I.B.M. - were the Ferrantl competitors through the twelve years.

Wh€m we started selling there was no real competition but no easy sales. The enen^ was the Inertia of the customers who were stu(^lng what was happening before they could move.

Our Immediate competitor was English Electric with their DEUCE machine. By the end of 1956 they had delivered eight while we had delivered only three Pegasus, though we had despatched eight of the Mark 1 and Mark 1* and so we were ahead In value. Pegasus deliveries overhauled DEUCE In the following year and then kept somewhat ahead.

Elliott Bros, were, we felt, the most serious competitors to Pegasus and In the early days we were conpetlng for the same customers through most of the 1950's. They became powerful con^etltors when they Introduced the 802 and 803 machines In 1958/59. - 151 -

/*N Before the creation of I.C.T. the Powers P.C.C, took a

considerable number of orders and though the computer was a failure it did of course injure its con^etitors and

perhaps Ferranti in particular. The B.T.M. 1200 series,

though regarded as sophisticated calculators rather than

con^uters also satisfied a substantial part of the market.

We were able to keep I.B.M. out of the lower end of the

market. Their 650 took a few orders against Pegasus and

other small cosqputers iintil about 1960 they introduced the 1400 series, and particularly the version which had a large

random access memory. Then in the 1960's they began to

deliver the 7000 series in this country to which our answer

was ORION and ATLAS. Had ORION been a success we should

have held our position.

It was with the coming of the E.M.l. 1100, which was

transistorised that we were forced to launch ORION. English

Electric were also selling their KDF9 and KDP10 computers

and Lyons the LEO III at the top end of the market. The

difficulties with ORION, the lack of a successor to Pegasus

other than the light-weight SIRIUS made it is^ossible to

stop I.B.M. The principal competitor to SIRIUS was

the Elliott 803 which followed their earlier core-store

con^uters, but the I.B.M. 1620 also con^eted.

ORION was against con^etition from such machines as the

I.B.M. 7070, LEO'S KDP10, I.C.T. 1300 and I.B.M. 1401. It

was in the market which this last machine was capturing

that we ought to have been able to sell the smaller ORION's - 152 -

and, when it was clear there were to be no ORIONs small and cheap enough, the PEGASUS successors.

There were a number o£ the I.B.M. 1400 series which would have been due for replacement about the time that the

PEGASUS successor was coming along and this looked like a market to be cultivated. The question of I.B.M. compatibility would have been raised and would have had to be solved, but this was becoming quickly more and more seriously necessary.

ATLAS competition was from the largest I.B.M. conqputers and, most seriously, from C.D.C., but In the end I.C.L. took a decision to stop this computer In favour of the larger 1900*s.

The competition situation among the British machines continued far too long, putting the Government In a difficult position as It tried to decide which horse to back. They were In the end compelled to bring the engineering companies together with the unified punched card companies. The long delay had, however, made unity more difficult to achieve so that the new I.C.L. was only viable with a good deal of Government support which It has continued to need ever since. - 153 -

OMP The Supervisory Routine for ORION

ORION was designed as a time sharing computer to be shared among a number of programmes in such a way that they would appear to run simultaneously. The Organisation and Monitor \ Programme ensured that the jobs could not interfere with one another and kept the operator fully informed of the progress of the confutation.

For each job the computer was informed of the programme name and the data to be used. This information could be given by a piece of tape or a small pack of cards. OMP recorded the necessary identification details and determines the peripherals to be allocated to it. This could only be altered by OMP which could therefore ensure that each programme used only its own peripherals.

In the core store special registers held the first and last addresses that the current job might use and these were compared with each instruction as it was obeyed so that the hardware could prevent any attempt to violate the reserved space. Other routines in the system dealt with the abolishing of finished jobs and the release of their store space and peripherals.

The monitoring part of OMP arranged for messages to be printed out to tell the operator what was happening, for exanfle, information about the state of peripheral or a violation of a reservation in the core store. When a job was finished - 154 - ddl^&lls were prlntied out^ of the amount of ma !,»»=> used etc. A result o£ this method of communication with the system was that all operator actions and other important incidents

were recorded on a Flexowriter output.

In a time sharing system the timing of jobs is particularly difficult. The system arranged that every minute the of day was printed and punched on the Flexowriter. The

starting and stopping times of each job was recorded so the elapsed tis^ could easily be determined/ but/ since this may have little relation to the time spent by the central

computer a timer register was introduced. This is seroed when

a job is started and the amount of time the "mill" of the

computer was used on the job was added to a partial total belonging to the particular job. This timing system was used to provide an additional check. The partial total belonging to the jdb was set to a figure which was the negative of the

time initially asked for for the job so that if this figure

turned positive an interruption could call for the

^ programme to examine the state of the job. ~ 155 -

THE COMPUTER SERVICE

The first jobs done on the cooiputer came from the University

and Its connections. Cyril Gradwell, one of the first

Ferrantl programmers, did a calculation for the Shirley

Institute to show the dynamics of a cotton thread when passing through the air during ring and cap spinning. The

first paid job after we opened the office In Moston was a

problem of costing In actuarial work. There followed a

stream of calculations In the design of aircraft, frame

structures, the costing of paint production for I.C.I.,

coi{q[;>utatlon of Index numbers, and so on. We did an

es^erln^nt, using the computer to make the least squares

adjustments of traverse calculations for the Ordnance Survey

and one of un\isual Interest which went on for a long time

was to find for Pllklngtons a way of minimising the waste

which arises when plate glass has to be cut to remove portions

with flaws. We experimented with other commercial procedures

and found the calculation of wages more difficult than we had

expected; John Bennett Introduced the Transformer Department

to conputers and over the years a lot of work was to be done

and some computers sold In this field. A selection of the

early jobs Is listed, with brief descriptions, at the end of

this section.

In the early days some jobs were done to demonstrate the

facilities of the conputer and others were for possible buyers. ^ We were able to charge part of the cost of these demonstrations

In most cases because serious potential purchasers realised - 156 -

they were getting valuable information and often getting real jobs done; the willingness to pay was an assurance that the demonstration was of interest to management and not just to an enthusiastic technician who did not have any financial powers. He were often told that the punched card firms did demonstrations free but we could point out that these did not involve the programming effort in which we were involved.

It soon became clear that although programming was burdensome, getting the facts was more so and the best way of working was to get the man who understood the problem to con^ and work with a programmer who understood the con^uter, otherwise it was nearly impossible to ensure that the programmers got accurate information with all the detail they needed.

The association between the programmers and the customers' staff undoubtedly paid off in the early stages but we made the mistake of neglecting the "glossy brochure" approach which became in^ortant later.

This was illustrated in the case of A.V.Roe. Their first computer they bought because they had worked on the Manchester

Computer and convinced themselves of its use. When they came to want one for production control 1 told the Managing Director we would very much like to quote and could we look into the requirements of the job? His response was startlingi tliat was the trouble with the English Companies; they all wanted to look at the job whereas l.B.M. gave him a booklet which showed him how to do his production control. He waived a - 157 -

slim and colourful paziqphlet and Inetalled I.B.M. equipment.

But of course his approach could only convince when it was

possible to refer to a large number of successes in this or very

similar fields, and perhaps few managing directors are so

ignorant of their organisations.

To do real jobs against time was a necessary but severe

test of the coa^uter which caused much tension between the

engineers and the programmers. No doubt the programmers

expected too much of an early oon^uter and the pressure by

the sales staff to have it working for the benefit of possible

buyers added further pressure on maintenance staff who were

doing a very difficult job. Fortunately at the working level

on the computer relationships were good. The real trouble was

in the difficulty of telling when a fault lay with the

computer and when in the progransne.

Techniques were developed for breaking jobs down into sections

small enough to make fault finding easier. This was one of the

areas in which we missed the convenience of punched card equipxttent but the real solution came when the method of building with logical packages separated the two types of problems.

It came as a surprise to find how much of the trouble came from mechanical equipment which had been in use and perfected over long periods. Power supplies gave a good deal of trouble

and so did electro-mechanical ancilliaries• There was a fairly ^ serious suggestion that we should install a large battery system to provide the necessary stable dc voltage for the Mark 1

conputer in the University. - 753 -

Users o£ the oos^uter were remarkably tolerant even when they had to travel long distances and sometimes wait many hours and perhaps go away without doing much useful work. The University and Ferrantl staff sometimes worked very long hours to get the necessary minutes of production time, but It was Impossible to continue to esqplolt enthusiasm even when, as one of our girl programmers put It, the job was like being paid to have fun.

There came a Honday morning on which I learned that one of the girl programmers had started work at 9 a.m. In the factory on the previous Friday, gone to the University In the afternoon and, to finish the job, had continued until mid-day on Saturday.

More Important, from a commercial point of view, was that travel to Manchester was still slow and from London the return journey could not be done In the day. To get senior people to devote one and a half to two days to see the computer was difficult; but they needed to touch a computer before they could really accept Its existence. We learned the hard way that sales are directly related to the n\uiber of contacts with buyers and these contacts were too few; the local l,anoashlre firms were after customers of the University rather than Ferrantl and, anyhow, they were too few. Most of the businesses and research establlshmsnts using the early conputers were located

In the South.

By the end of 1952 we had enough evidence to show we ought to be able to justify putting a cosputer In London and Sir Vincent agreed to discuss It with Messrs Bass, Grundy, Bobson and Swann.

After three hours In which the Chairman, Bass and Robson put up all the argiunents as to why we ought to be able to do the job In Manchester the meeting broke up. The following morning - 159 -

Sir Vincent called me In "to discuss the problem quietly".

Part of the argument had been whether N.R.D.C. should join us in the venture and after emphasising the dangers the Chairman said "he thought we should do it and that we should do it ourselves". He had clearly seen the need to get as many people as possible attached to our computer and this had to be in London. (In the last six months before I.C.T. took over earnings in London were £70,000 con^ared with £5,600 in M€inchester, £2,750 in Edinburgh and over £8,000 in

Australia).

The problem of finding premises was explored when Hugh

Ross joined us and, shortly after, Chris Wilson. They scoured the possible areas in the West End with little success; then one day I consulted an estate agent in the

Baker Street area who immediately said we ought to take one of the old houses on the north side of Oxford Street because the price per square foot was half as much as on the other side. This produced Ho 21 Portland Place. The house was built about 1780, a part of the development launched by the

Adam brothers to build a "street of palaces".

This building, with four floors and a basement, proved remarkably - and surprisingly - suiteU>le for our purpose. The floor had to be strengthened to take the con^uter, but the large Georgian reception rooms made a lecture room and a conference room on the ground floor with the computer in a first-floor drawing room with a painted ceiling. It proved a memorable place for any of the early students or programming. - 160 -

We were fortunate that by the titoe we were able to move In - at the beginning of 1954 - we could see we did not need to | have a Mark 1* congputer and we prepared for a Pegasus, | installation of which began in 1955. The house which we j; expected would have acoommodation for about 20, held at /

i one time about 60 staff. '

In our original memorandum to show the scheme should be viable, we allowed for 10 programmers, 5 engineers and 10 other staff, estimated to cost £45,000 per annum (rent and rates were only £5,000 for nearly 10,000 sq.ft. virtually all usable space).

Income from a limited number of customers with whom we were in touch we could estimate as £39,000 per annum, only using half the machine's time. A copy of the guesstimate is shown

at the end of this section.

One of the arguments for the computing service machine as a selling aid was that programmers would like to continue to use a machine they knew and when it became clear that Pegasus was to be a programmers' coziputer our confidence in this approach increased. Some of the customers and potential customers who had learned their programming at Manchester transferred easily and eagerly to this new computer and their work helped to build up the library of programmes. It was soon possible to run prograBsning courses to train customers' staffs and others.

We should have exploited the interest in the novel development more by giving more courses. We could perhaps have built up a business in systems consultancy, but we were held back by - 161 -

ireluotanoe to expand staff and doubt whether the world would accept and pay for consultancy from a manufacturer• LEO

Cossputers were approaching the problem this way but x&ost potential computer customers had been brought up by the punched card firms who did all the necessary Investigation free. We should have been able to build up the confuting service faster, but capital expenditure was unpopular and only slowly did we find that the market was big both B T M and Powers had been emphatic that a computation service V7as a necessary, but costly, sales aid. By 1062 we had over 150 customers using Pegasus and Slrlus coi{puters In the service and It was clear that services based on electronic computers would be a permanent feature for as long as could be foreseen.

There was another hold up. When Welchman set up the research group which was to work with Powers and to help the engineers who were building the Mercury computer In Manchester, he was also given the computing service. This had the admirable result of bringing in Stanley 6111 and Alan Bagshaw but produced a son^what confusing organisation. It was still necessary to have sales programmers for demonstration purposes and these continued to use the greater share of computer time while Bagshaw worked up new business. Happily the Individuals worked well together and the computing service staff on Pegasus and the sales programn^rs made almost a single team. It did mean however that for several years the figures relating to this activity were confusing and often meaningless. - 162 -

The arrangement had one effect on the figures which probably affected the argument which later developed between N^R.D.C. and Ferranti v/hen the whole Pegasus exercise with N.R.D.C. went into the red. The cost of the selling staff was chargeable to N.R.D.C. as part of the costs of the Mark V* and ten Pegasus coir^uters we were selling on their behalf.

But any money earned by these sales programmers was credited to Welchman's coxt^uting service account. A number of his staff were employed mainly on the Mercury confuter and in this way

Mercury may have been relieved of costs at the e>^ense of

Pegasus^ which meant N.R.D.C.

As soon as Pegasus became a reality we concentrated on building up the computing service in London. We did not expect that

Ferranti would be able to do much v;ork on the Mercury in

Manchester because the kind of work it would be doing would be pre-empted by the University. Pegasus started working fully in June 1956 and the following tables show tiie build-up of the service and son^thing of the split between different kinds of activities. - 163

£000

Costs ex Margin Year Input Depn. ex Depn.

1956 - 57 27.3 35.6 - 8.3

1957 - 58 74.8 37.2 37.6

1958 - 59 40.9 20.5 20.4

1959 - 60 52.1 26.8 25.3

1960 - 61 120.4 61.6 58.8

1961 - 62 155.8 83.3 72.5

1962 - 63 130.1 n.a. n.a.

Ap. Sept.63. 86.2 n.a. n.a.

Service work by Computer

The Pegasus Computers were contributing more than three- quarters of the earnings which were as follows for the months of April and May, 1963:

£ Pegasus 9,192 Sirius 2,079

Atlas 216

Manchester (mostly Pegasus) 170

Edinburgh (mostly Pegasus) 447

Mercury 60

12,164

This work was divided nearly equally between scientific and commercial work as follows (except for £33 worth about which it seems we could not make up our minds).

Scientific 6,434 Commercial 5,697

12,131 - 164 -

In the early years the main use of the service was for training programmers and for preparing their programmes. Thus in the year 1957/58 two-thirds of the ccanputer earnings came from firms who had bought computers and moat of the rest from firms we classed as potential customers; only about £1,000 was from small users who were unlikely to be buyers. As computers were delivered the use by owners fell off quickly and most of the

Income was supplied by potential customers. The figures for

1958-59 and 1960-61 were also depressed because the service had to give up the magnetic tape attachments. The factory were unable to deliver equipment ordered by the Transformer Departn^nt and it was decided that our units should be sent to them and replaced by the next set available. This ended in a nonsensical - but costly - arrangement. By the time the London

units had been dismantled and refurbished their replacements were available and the Transformer Department got the second hand set several days later than Portland Place received the new ones. By the first half of 1960/61 only one tenth of the income came from computer owners (£1/500) and small users, but when the sales of computers rose rapidly in that year the new owners* need for computer time increased, giving good figures for 1960/61. Small users began to rise and reached £8,000 in the first quarter of 1961/62. By this time w© had a small staff devoted to selling the computing service as well as encouraging the computer salesmen to sell the service as a lead-in to selling ccmiputers.

Up to the time when I.C.T. bought the Department we were still mainly dependent on Pegasus, but Orion was beginning to work and we estimated an output for 1963/64 of £428,000. We can - 165 -

now see from the performance of SCICON (formerly CEIR), who developed the kind of activity we began, that a very useful business could have developed, SCICOE profits are I believe of the order of £1M. per annum.

The various jobs produced a steady stream of pamphlets - C.S.

Lists - describing programmes and their applications. These began as internal memoranda but became very popular with customers and made first-rate advertising material. We ought however to have produced more illustrated and coloured pamphlets and could have prepared and sold small text books on the way computers had been and might be en^loyed. - 166 -

COMPUTIMG CENTRE IN LONDON

It was anticipated, and esqperienoe has confirmed, that it would be necessary for a computer to be available for demonstration in I^ondon as Manchester is too far away. (Paper in file).

Several properties have been investigated and one at 21

Portland Place ~ may be taken as reasonably typical of the kind of premises needed. Ihe house has a floor area of 5,000 sq.ft. a room large enough to take a computer and sufficient accommodation for about 20 persons, room to give lectures or for training courses for people who want to use computers.

Outgoings are provisionally estimated as approximately s-

£

Rent Rates etc. 5,000 Hire of computer (for 8 years thereafter £1,100) 9,500 Salaries of say 10 programmers 10,000 Salaries of 5 engineers 4,500 Salaries of 10 other staff 10,000 Plus other es^enses and contingencies 16,000

45,000

A total expenditure of about £45,000 seems reasonable. - 167 -

A swtvey of custostars who have indicated that they want service

work done on the computer gives the following rough estimate

of earnings

£

R.A.E. 8,000 Ordnance survey (figure to follow)

Perranti factories 2,000 Aircraft conqpanies 13,500 ^ Board of Trade 2,000 British Electricity Authority 1,000 Hire of machine to bodies Uhiversities etc. 7,500 Charges for Programmers Time 5,000 Notional amount for charge against selling costs of coo^uters 5,000

44,000

Without going beyond a limited number of customers with whom

we are at present in touch, esqpenses should be covered. The

jobs considered above should not occupy the machine for half

of its time so there is scope for comfortable expansion and

very fair prospects of substantial profits.

In the second year, if not before, it should not be difficult

to expand the work considerably. The principal reason for

being cautious about the first year is that programming of

new jobs takes a long time and it may be wise not to assume

too much ea^ansion in the first year.

^ The figures relate to a notional year beginning when the

machine is erected in London.

Date: About March 1953. ) ) Statistics of output^ Output and Unexecuted Orders

Input. Output Unexecuted Orders Computer Computer Computer Dept. D.S.D. Dept. D.S.D. Dept. D.S.D.

£•000 £•000 £•000 £'000 £•000 £•000 Up to 1954 1,000 (est.) 800 (est.)

1954-55 360 300 480

1955-56 804 403 681

1956-57 1,199 604 1,377

1957-58 1,494 1,148 1,844

1958-59 1,771 ( 170) 1,344 2,488 ( 200)

1959-60 3,005 ( 400) 1 ,969 3,524 ( 400)

1960-61 4,049 (1,000) 2,773 4,787 ( 900)

1961-62 7,720 1,111 2,024 834 9,462 1 ,234

1962-63 2,276 2,792 2,050 1,457 9,688 2,588

1963-64 833 :44 939 312 9,582 2,330

1. Up to 1960-61 Digital Systems Department was part of the Computer Department, The figures in brackets are the estimated D.S.D. figures included in the totals.

2. The fInures for unexecuted orders do not precisely tie up with the Input/Out totals for -individual years. )• )

LIST OF COMPUTER SALES

Date CUSTOMER Delivered Scientific Applications

MARK 1.

1. Manchester University 1951 Mathematical research work

2. Toronto University 1952 Mathematical research work.

MARK 1*

3. Ministry of Supply 1953 Classified work.

Royal Dutch/Shell Laboratories, Amersterdam 1954 Oil refining studies.

5. National Institute for Application of Mathematics, Rome 1955 Research work.

6. Atomic Weapons Research Establishment, Aldermaston 1954 Research work.

7. M.O.S., Fort Halstead 1955 Research work.

8. A.V. Roe & Co. Ltd., Manchester 1954 Aircraft design calculations

9. Armstrong Siddeley Motors Ltd., Coventry 1957 Research work. ) ) >

Date Scientific Commercial CUSTOMER delivered Applications Applications

PEGASUS 1.

1. Ferranti Ltd., Portland Place, London Mar. 56. General computing service General computing service work. work.

2. Hawker Aircraft Co. Ltd., Aviation design Kingston-upon-Thames Oct. 56. calculations.

3. Admiralty Research Laboratory, Teddington. Feb. 57. Research work.

Armstrong Whitworth Aircraft Ltd., Aviation design Coventry. Nov. 56. calculations, analysis work Payroll.

5. Royal Aircraft Establishment, Farnborough. May. 57 Research calculations

6. Vickers-Armstrong (Aircraft) Ltd., Aviation design Weybridge. May 57. calculations.

7. I.C.I. Ltd., Dyestuffs Division. Sales analysis and forecasting Manchester. Dec. 57. Research work. stock control.

8. N.R.D.C., Northampton Polytechnic, London. June. 57, Research and training.

9. De Haviland Aircraft Co., Ltd., Hatfield. Aug. 57. Research work. Payroll, budgeting

10. British Thomson-Houston Co., Ltd., Rugby. Aug. 57. Turbine design work, Costing, i to oto Date Scientific Commercial .• CUSTOMER delivered Applications Applications

11. British Iron & Steel Research Assn., London. Nov. 57. Operational research work. -

12. Leeds University. Oct. 57. Research and service work. University registration work

13. Durhatm University. Oct. 57. Research and service work. University registration work'

14. Southampton University Mar. Research and service work.

15. Babcox & Wilcox Ltd., London Jan. 58. Research work. Stock control & management accounting work.

16. The United Steel Cos., Ltd., Sheffield. Jan. Operational research work.

17. Blackburn Aircraft Ltd., Brough Mar. Research work. Production control investigations.

18. Svenska Flygmotor A/B, Trollhatten, Sv/eden• Jun. 58. Research work. Production control.

19. M.O.S., Military Survey, London. Aug. 59. Survey calculations.

Stuttgart University, Germany. Jun. 58. Research and service work.

21. Ferranti Ltd., Hollinwood, Lanes Aug. 59. Trcmsformer and technical Production control, wages, calculations. service work.

C.A. Parsons & Co Ltd., Newcastle. Jan. 59.• Transformer design work. 00OC ni 23. The Steel Company of Wales Ltd., Port Talbot. Feb. 60. Operational research work. ) > >

Date Scientific Commercial CUSTOMER delivered Applications Applications

24. Ferranti Packard Electric Ltd., Transformer design work and Toronto, Canada. Dec. 59. service work.

25. The College of Aeronautics, Cranfield. Sep. 60. Aircraft design calculations.

26. Aircraft Armament Exp. Est., Boscombe Down. Dec. 61. Aircraft design calculations. Data analysis

PEGASUS 2.

27. Skandia Insurance Co., Stockholm Sweden. Dec. 59. Actuarial work.

28. Ferranti Ltd., Newman Street, General computing service General computing London. Aug. 60. work. service work.

29. Bruce Peebles & Co. Ltd., Production control, Edinburgh Aug. 60. Transformer design work. investigations.

30. D.S.I.R., Road Research Laboratory, Harmondsworth. Jan. 61. Research calculations i^ccident record analysis

31. London and Manchester Ass. Co. Ltd. All ordinary branch London. Oct. 60. insurance work; investment work.

32. Shell Refining Co. Ltd., Refinery technological Stanlow. Feb. 61. work. Payroll, stock control.

33. Shell Research Ltd., Thornton. Feb. 61. Technological work.

34. Vickers-Armstrong (Aircraft) Ltd., Weybridge. Jul. 61. Aircraft design calculations. ) ) )

Date Scientific Commercial CUSTOMER delivered Applications Applications

35. De Havllland Propellers Ltd., Stevenage. Aug. 57. Aircraft design calculations.

36. Martins Bank Ltd., Liverpool Apl. 61. Current account book keeping.

37. The Scottish Widows Fxmd & Pension scheme updating, Standard Life Assoc. Soc., ordinary branch Edinburgh Apl. 62. valuations.

38. Westminster Bank. Ltd., 1962 Current account London. book-keeping

MERCURY.

1. Norwegian Defence Research Establishment, Kjeller. Aug. 57. Ai^Dmlc energy work.

2. Manchester University. Oct. 57. Research and service work.

3. French AtCMalc Energy Authority, Saclay. Nov. 57. Atomic energy work.

4. United Kingdom Atcmilc Energy Authority, Harwell. Feb. 58. Atomic energy work.

5. R.A.F. Meteorological Office, Dunstable. Sep. 58. Weather forecasting.

6. Council for European Nuclear Research Geneva. Jun. 58. Atomic energy work.

7. London University. Oct. 58. Research and service work. a. United Kingdom Atomic Energy Authority, Rlsley. Oct. 58. Atomic energy work. ) ) ) 1

Date Scientific Commercial CUSTOMER delivered Applications Applications

9. Oxford University Nov. 58. Research and service work.

10. Shell International Petroleum Co Ltd., Jan. 59 Linear programming Sales analysis London

11. Royal Aircraft Establishment, Mar. 59. Aircraft calculations Farnborough

12. I.C.I. Ltd., Central Instruments Jun. 59 Chemical process analysis Division, Reading

13. Swedish Atomic Energy Authority Julo 59 Atomic energy work Stockholm

14. Belgian Atomic Energy Authority Sep. 59 Atomic energy work Mol.

15. The General Electric Co. Ltd., Erith Dec. 59 Atomic energy work and machine design

16. Metropolitan-Vickers Electrical Oct. 60 Transformer design Co. Ltd., (A.E.I.) Manchester

17. United Kingdom Atomic Energy Jun. 60 Atomic energy work Authority, Winfrith Heath

18. Buenos Aires University Sep. 60 Atomic energy work

19. British Petroleum Co. Ltd., London May 61 Linear programming Sales analysis ) )

Date Scientific Coinmercial CUSTOMER Delivered Applications Applications

PERSEUS

1. AB Datacentralen (Trygg & Fylgia Apl. 59 Ordinary & motor insurance Insurance Companies! Stockholm policy updating, premium n6tices, etc..

2. South African Mutual Life Ass. Soc., Dec. 59 Insurance policy updating, Cape Tovm premium notices etc.,

ORION

1. Ferranti Ltd., Manchester 1963 General computing service General computing service work work

2. Ferranti Ltd., Newman Street, London Mar. 63 General computing service General computing service work work

3. AB Turitz & Co., Gothenburg, Mar. 63 Stock control and sales Sweden forecasting

4. National Institute for Research in Nuclear Science, Harwell Aug 63 Atomic energy work

5. General Electric Co. Ltd., Production and stock control Birmingham cancelled research calculations and payroll

6. The Prudential Assursmce Co. Ltd., Sep. 64 Ordinary branch insurance London (Orion 2 replaced Orion 1) work

7. Norwich Union Life Insurance Jan. 64 Policy updating, premium Society, Norwich notices, valuations.

8. Rothamstead Experimental Station Dec. 63 Statistical work Harpenden ) ) \

Date Scientific Commercial CUSTOMER Delivered Applications Applications

9. National Provincial Bank Ltd., Dec. 63 Current account book-keeping London

10. Beecham Group Ltd., Brentford May 64 Stock control, invoicing customer accounts, sales analysis

11. Metal Box Co. Ltd., Worcester Mar. 64 Payroll, invoicing and statistical work

12. Vickers Armstrongs Jan. 65

13. Cadbury Bros. Aug. 64

SIRIUS

1. Perranti Ltd., Newman Street, Jun. 60 General computing service General computing service London work work

2. Perranti Ltd., Newman Street Feb. 61 General service computing General computing service London work work

3. Yarrow & Co. Ltd., Glasgow Oct. 61 Pipe stressing calculation Technical and commercial work and external service

4. Cement and Concrete Assn. Slough Feb. 62 Frame stressing work

5. Perranti Ltd., Melbourne, Australia Nov. 61 Service work

6. KOVO, Czechoslovakia 1962 Technical work

7. Imperial Chemical Industries, Melbourne, Australia. Feb. 62 Scientific & technical ) ) )

Date Scientific Commercial CUSTOMER Delivered Applications Applications

8. Perranti Ltd., Melbourne, Australia Feb. 62 Service work

9. Builders Copper Ttibe 1962 Invoicing, etc..

10. Monash University, Melbourne Australia Jul. 62 Administrative and research work

11. Davy Ashmore Sep. 62 (Design of still making ec[uipment, research and performance analysis

12. Heriot Watt University May 62 Teaching

13. Admiralty, Bath Mar. 63 Design and construction calculations for naval vessels.

14. British Railways Apl. 63 Technical work Bonus calculations

15. Trumpy y Sirvent, Madrid 1963 Service Centre Service work

16. Pilkington Bros. 1963 Research

ATLAS

1. Manchester University 1963 Research and service work University registration work

2. London University 1963 General computing for the university and service bureau for outside organisations

3. U.K.A.E.A. Dec. 64 00oni • Computer Depsirtment oOC Selling Costs as percentages of Input and Output MC 1955-1963 Sales costs as percentage Year Sales Costs Input of Input of Output £,000 Emm

1955-56 74 9.2CM 18.4 . ni 1956-67 89 1.2 7.4

1957-58 107 1.5 7.1 9.3 > 1958-59 144 1.8 8.0 10.7

1959-60 157 3.0OC • oMC 1960-61 308 4.0 7.7 11.1 \

1961-62 411 7.7 5.3

1952-63 369 16.0 15.3 \

1. These figures relate to the period when we were marketing of Pegasus, Mercury and later computers. The last two years* figures should really be taken together because the first Atlas order was included in the input for 1961-62 but a lot of the Sales Department costs relating to this order came later. For this period 1961-63 selling costs as percentages of input worked out at 7.8, closely in line with earlier years.

2. The higher percentages in the last column reflect the increasing volume of outstamding deliveries.

3. Until the end of the period software costs were part of selling costs.