tion, another possible series from its five - pilot deal with the NBC -owned stations.) Program Briefs What A Year is the first major national Arts on TV for venture to surface since Golden West children to be topic Staying alive. NBC -TV's midday America (KTLAITVI ) launched its pro- of ACT seminars Aline, battling low ratings, will add new graming drive after bringing in Phil Mayer, feature starting today (Nov. 6): big -name former vice president, programing, Co- Action for Children's Television will hold performers as "visting co-stars," each to lumbia Pictures Television, as vice presi- a one -day symposium in New York on appear on show for two or three days of dent Aug. 1. Nov. 9 on "Television, the Arts and week. Lined up so far are Lucille Ball, Under the arrangement, Syndicast is Young People." Sammy Davis, Robert Goulet, Jack Klug- looking to clear at least 60% of the country ACT said the event will be the first in a man, Harvey Korman, Joan Rivers, Ben for Colgate -Palmolive. However, the proj- series of regional workshops aimed at en- Vereen and Tom and Dick Smothers. ect is being so cash deals could on structured couraging innovative arts programing On the road. With filming in U.S. and where necessary. be arranged local children's television. The luncheon abroad, MCA TV Program Enterprises What A Year is not the only vehicle who directs speaker will be Susan Greene, division is preparing series of 22 one -hour way at West. Arnold under Golden the FCC's Children's Television Task shows with "personal, in -depth profiles" Shapiro, director of program development Force. The commission is conducting an of leading Olympic contenders, training there, has prepared a one -hour special, inquiry into children's programing and ad- and like. Called The Road to with Peter Falk as host Scared Straigh4 vertising practices. Moscow -1980, series for fall 1979 start will a program and dealing with rehabilitation Speakers will include David Rockefeller be followed by The Road to Los in New Jersey at Rahway state prison ( "In Jr., chairman of Arts, Education and Angeles -1984 for fall 1980. Trans World Brief," Oct. 9). which pre- Scared Straight' Americans Inc.; Gideon Chagy, vice presi- International is producing. miered with the Signal Companies as dent, Business Committee for the Arts, sponsor on KTLA Nov. 2, is being syndi- and Elma Lewis, director, National Center Across the board. Worldvision En- cated by Alan Silverbach. of Afro -American Artists. terprises, distributors of Chuck Barris's Another project in development under Other participants in the symposium Newlywed Game, reports strip TV show Mr. Shapiro is Couples, a half -hour strip, will be Henry Becton, vice president /gen- has been sold in all top 50 markets and in featuring a serious discussion between eral manager of noncommercial WGBH -TV 125 in all. Second -year renewals include psychiatrist Walter Brackelmanns and cou- Boston; Joel Chaseman, chairman, Post - WRC -TV Washington, WKYC -TV Cleveland ples. That series hasn't yet received the Newsweek Stations; John Elliott Jr., chair- and WCAU -TV . go- ahead. Jack Rhodes would syndicate it. man, Ogilvy & Mather International; Two for CPT. Columbia Pictures Television Donald McGannon, chairman -president, said it has signed exclusive contracts with Group W; J. Richard Munro, group vice producers Matthew Rapf and Hilliard president, Time Inc.; Richard O'Leary, Elkins. Mr. Rapf, former Universal Pediatricians take president, ABC Owned Stations; Herbert Studios executive producer on Kojak and strong stand on Schmertz, vice president, Mobil Corp. Switch, will produce CPT's Doctors' Pri- children's television Academy of physicians says it wants voluntary restrictions or it will seek federal ban

The American Academy of Pediatrics, which represents 15,000 physicians specializing in children's illnesses, last AMERICAN week asked for an end to "the commercial exploitation of children through excessive and inappropriate television advertising." TELEVISION The AAP released a policy statement on

the . subject during its 48th annual con- ference in Chicago, and its executive director, Dr. Saul J. Robinson, said the or- ganization would seek a government IS.ÉMI prohibition on children's TV advertising unless the broadcasting and advertising in- dustries agreed to a voluntary ban. Dr. Robinson told a news conference TERRITORY that the academy believes that "TV adver- tising to children is inherently unfair since children lack the capacity to understand and evaluate the meaning or intent of TV commercials. Ideally, broadcasters and ad- 62% of this week's scheduled programs vertisers would display appropriate res- use BM! licensed music. traint and refuse to exploit children. Un- fortunately, this doesn't seem to be hap- pening." Though Dr. Robinson said that a ban on children's TV advertisements would be "the most effective remedy," he noted that political and economic realities may favor the use of less effective remedies. "Whatever happens :' Dr. Robinson man said, "we believe the issue must be ad- dressed in a responsible way. That respon- What the world expects from the sibility also extends to parents" worlds largest music licensing organization.

Broadcasting Nov 8 1978 59