District Jobs and Skills Plan ~ draft as at September 2015 Perry Barr Jobs and Skills Plan September 2015

Overview of Perry Barr District1 Perry Barr District is in the north west of the city, with District to the east, District to the south and the boundary with to the north-west. It is composed of 4 wards, each with three elected councillors – , & East Handsworth, and Perry Barr. Significant parts of the district experience some very challenging conditions in terms of labour market status, with very high levels of unemployment and worklessness. Perry Barr District has a similar age profile to the city average, and this is also true of all wards apart from Lozells & East Handsworth, which has a younger profile. Overall, the proportion of working age adults (65%) is the same as the city average. There are 12,207 residents aged 18-24 equating to 11% of the population, compared to 12% for . The ethnic profile of the working age population in the district differs to that of the city, with a much lower proportion of white working age residents (40%) compared to the city average (59%). But this masks ward variations, with the proportion only 12% in Lozells & East Handsworth, and 22% in Handsworth Wood wards. In contrast, 82% of Oscott ward residents are White British. Overall, the largest non-white groups are Indian (18%) and Pakistani (11%). The Indian group forms 36% of the population in Handsworth Wood ward and 17% in Lozells & East Handsworth, but only 5% in Oscott ward. In Lozells & East Handsworth the Pakistani population comprises 24% of the population and the Bangladeshi population 13%. Overall deprivation levels are broadly similar compared to the city as a whole but there are wide variations across the district. Deprivation is very high across all of Lozells & East Handsworth ward, with 53% of the population living in LSOAs in the 5% most deprived in and 90% of the population living in the 10% most deprived LSOAs. Handsworth Wood has some deprived areas to the south of the ward, and 50% of the population live in the 30% most deprived LSOAs. But deprivation is very low in Oscott ward, apart from a small area in the north of the ward, and Perry Barr ward, apart from a small area to the south of the ward (see Appendix Table 1 and Map 1 for details). Strategic District Assessments contain contextual information and provide a broader assessment of the district, including crime, health and housing data; as well as detailed maps showing worklessness, unemployment and youth unemployment rates by LSOA. These are updated annually and can be downloaded from http://fairbrum.wordpress.com/about/district-strategic-assessments/

District Employment and Skills Champion Councillor Narinder Kaur Kooner (Councillor for Handsworth Wood Ward) BCC District Contact: Neil De-Costa 0121 303 9840 [email protected] BCC Employment and Skills Service Contact: Steve Farr 0121 464 7733 [email protected] BCC Regeneration Contact: Russell Poulton [email protected] BCC Data Contact: Lesley Bradnam 0121 464 2114 [email protected] DWP Contact: Laurrie Deeks [email protected]

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DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

Section 1: District Data

1.1 Economic Activity, Employment & Unemployment in Perry Barr District

Economic activity and employment rates in the district are similar to the city average with 71% of residents being economically active and 57% employed, compared to 69% and 57% respectively for Birmingham. 36% are full time employees, 14% part-time employees and 8% self-employed (Census 2011). However, economic activity and employment rates are above the city average in all wards apart from Lozells & East Handsworth ward, where they are well below, at 61% and 43% respectively. 29% of residents are economically inactive. Of these 10% are students, 7% are looking after home and 5% are sick or disabled – all similar proportions to the city average. However, in Lozells & East Handsworth ward the proportion who are economically inactive is 39%, with 12% students and 11% looking after home and family. A full data table can be found in the Appendix Table 2.

In September 2014 there were 3,933 Job Seekers Allowance (JSA) Claimants in Perry Barr District equating to a rate of 7.8%, just above the city rate of 7.2% and well above the UK rate of 3.0%. The district has the fourth highest rate of all the districts. There were 2,512 male claimants and 1,421 female claimants. 1,570 residents had been claiming for more than 12 months. The rate is highest in Lozells & East Handsworth ward (15.4%) where the rate is over twice the city average, but is relatively low in Oscott (3.5%) and Perry Barr (5.0%) wards.

The rate has fallen by 1.9 percentage points over the past year, slightly less than the decrease in the city (2.2pp). The rate has fallen most in Lozells & East Handsworth (- 4.0pp) and least in Oscott (-1.5pp) and Perry Barr wards (-1.3pp).

A full data table can be found in the Appendix Tables 3 & 4. The most up-to-date unemployment data by ward can be found in the Unemployment Briefing which can be downloaded from www.birmingham.gov.uk/birminghameconomy. This includes a map of the city showing unemployment by LSOA.

Youth Unemployment2 (JSA claimants) in September 2014: there were 865 residents aged 18-24 claiming JSA, equating to an unemployment proportion of 6.9%, just above the city average of 6.0%. Of these 505 were male and 360 female. 155 had been claiming for over 1 year. Over the year to September 2014 the proportion has fallen by 2.4 percentage points (the city proportion fell by 2.7pp over the same period). The proportion has fallen most in Lozells and East Handsworth ward (-3.6pp) and least in Oscott ward (-1.9pp).

Perry Barr has the fifth highest youth unemployment proportion of all the districts. At 9.5% Lozells & East Handsworth ward has the highest youth unemployment proportion. The other three wards have proportions just above the city average.

A full data table can be found in the Appendix, Table 5. The most up-to-date youth unemployment data by ward can be found in the Unemployment Briefing which can be downloaded from www.birmingham.gov.uk/birminghameconomy. This includes a map of the city showing unemployment by LSOA.

The number of young people (aged 16-19) estimated to be Not in Employment, Education or Training (NEET) in Perry Barr District was 290 in November 2014. This is the fourth lowest number of all the districts. At 95 Lozells & East Handsworth ward has the highest numbers within the district. Numbers have been adjusted to account for outstanding returns from providers.

2 Unemployment is usually expressed as a rate i.e. the percentage of the economically active population, but for those aged 18-24 it is calculated as a proportion, i.e. the percentage of the total population aged 18-24. Proportions are lower than rates and are not comparable. 2 | P a g e

DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

1.2 Skills Levels in Perry Barr District

School Attainment (as measured by 5 or more GSCEs A*-C including English and Maths) is the same as the city average. In 2013 60% of pupils resident in the district and attending Birmingham schools achieved 5 or more GSCEs A*-C including English and Maths. The rate has decreased by 1 percentage points since 2011. The city’s rate increased by 2 percentage points over the same period.

Attainment is just below the city average in 2 wards – Lozells & East Handsworth (57%) and Oscott (58%) and above in Handsworth Wood (63%) and Perry Barr (65%). Attainment has fallen by 5 percentage points in Oscott and 1pp in Handsworth Wood wards since 2011, but has risen by 1pp in the other two wards. A full data table can be found in the Appendix Table 6.

Overall, adult attainment is below the city average at all levels. 14,787 (22%) of residents have no qualifications, just above the rate for the city as a whole (21%). At Level 2 and 3 the gap with the city is wider. Only 54% are qualified to Level 2 and above compared to 58% for Birmingham, and 36% to Level 3 and above (Birmingham = 40%) (Census 2011).

Attainment levels are lowest in Lozells & East Handsworth, with 29% with no qualifications, although the proportion is also below the city average in the other three wards. Lozells & East Handsworth ward has only 45% qualified to Level 2 and above and 30% to Level 3 and above. The proportion with ‘other’ qualifications is above the city average (7%) in Handsworth Wood, (11%) and Lozells & East Handsworth (11%) wards. This is likely to be related to the high numbers of residents who were born and educated overseas.

A full data table can be found in the Appendix Table 7, along with definitions of the different qualification levels.

Language: English is the main language of only 76% of the working age population, and only 92% can speak it well. 8% (5,403 residents) cannot speak it or cannot speak it well. This compares with 5% of Birmingham residents who cannot speak English well. The proportion who cannot speak English or cannot speak it well is 15% in Lozells & East Handsworth ward and 9% in Handsworth Wood.

1.3 Key Issues

From the data presented in this section it is possible to identify key issues that can be used to help define and address the jobs and skills priorities for Perry Barr District. These include the need to target effort on Lozells & East Handsworth ward in particular, because:

 the Job Seekers Allowance (JSA) unemployment rate is over twice the city average in Lozells & East Handsworth ward  the youth unemployment proportion is above the city average in Lozells & East Handsworth ward  the number of NEETs is above the city average in Lozells & East Handsworth ward  adult attainment levels are below the city average in Lozells & East Handsworth ward  the proportion of adults who cannot speak English or cannot speak it well is high in Lozells & East Handsworth ward

Other key issues of a general nature identified are:

 the lack of training apprenticeship opportunities for young people  the lack of training opportunities for long-term unemployed adults and older people  the acknowledgement that ward statistics ‘mask’ pockets of deprivation across the wider district, resulting in perspectives that the more affluent areas are being overlooked

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DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

Section 2: Employment Opportunities Where known, business contact information can be found in the Appendix Table 10

2.1 Birmingham Economy –future prospects

Research has shown that the Greater Birmingham area has a competitive offer in the following sectors – both in terms of inward investment and indigenous growth. Employment growth will be achieved principally through the health of the city centre as the ‘driver’ for the city-region and the development of Economic Zones and other GBSLEP initiatives: • Advanced engineering – automotive and aerospace • Business, financial and professional services • ICT& Digital Media • Life Sciences • Food and Drink • Construction

In addition, the development of the city centre Enterprise Zone and improved connectivity between High Speed 2 and the wider LEP will not only create large numbers of jobs directly, but will also offer significant opportunities for attracting further investment and jobs growth.

Current economic forecasts, which exclude the impact of the proposed initiatives, forecast only modest employment growth for the city. They also suggest that the occupational mix of jobs will change with a move towards higher skilled occupations such as corporate managers and professional and technical occupations. The occupations that are forecast to decline most are lower skilled occupations such as plant and machinery operatives and admin and secretarial roles. However, there will still be 250,000 job opportunities in the local economy between 2013 and 2025, due to replacement demand, e.g. job churn created by retirement, people leaving jobs etc. But, of these, only 15,000 will be for those without qualifications. This clearly has implications for the city’s relatively low skilled workforce.

2.2 Business Base in Perry Barr District

There are around 1,900 VAT and PAYE registered enterprises located in the district (BIS 2013) employing around 28,500 people (ONS/BRES 2013). Of these 15 employ 10-249 people and five businesses employ 250 or more. 195 enterprises have an annual turnover of £1milion or more, and of these 50 have a turnover of £5million or more.

Public administration accounts and retail & leisure each account for around 30% of employment at around 9,000 jobs each. Perry Barr ward accounts for around 14,000 jobs and the remainder are split fairly evenly between the other three wards. There are around 3,000 manufacturing jobs in Perry Barr ward. A full data table can be found in the Appendix Tables 8 and 9.

Major employers in the district include TRW Ltd and Birmingham City University. Information on major employers is limited and should be expanded using local district, BCC regeneration and DWP intelligence. Major supermarkets include ASDA and Tesco, other major centres are the One Stop Shopping Centre, Soho Road and the Scott Arms, and there are smaller local centres such as Holyhead Road, Rookery Road and Hawthorne Road.

The city centre (offering a much wider range of employment, predominantly in retail and financial and professional services) is accessible by public transport in under 30 minutes from the majority of the district during the morning rush hour, but journey times are longer from the far side of Handsworth Wood ward. (Mott McDonald 2013).

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DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

2.3 Development and Regeneration in Perry Barr District

Development and regeneration in the district includes:

The Advanced Manufacturing Hub which is a designated Economic Zone with the potential to create 3000 jobs. The City Council’s commitment to delivering this Regional Investment Site (RIS) has already seen a significant amount of public sector investment in site assembly and access improvements to de-risk development plots, which will be offered to the market in three phases. A Local Development Order is in place to simplify the planning process, which seeks to incentivise development in the advanced manufacturing sector, specifically operational development within use classes B1 (b), (c) and B2. HydraForce, which employs 280 people at its European headquarters in Aston, Birmingham are relocating to the AMH, and will occupy a new 120,000 sq ft facility, which will enable the company to expand its operations. Work commenced on site some time ago with a view to moving the entire business and staff to the new facility in August 2015. Over 200 jobs are expected to be created through the move and the company is pledged to working with the council’s employment team.

The Food Hub which forms part of the former IMI site in Witton, which provides over 36 hectares of prime industrial land and has the potential to create The Food Hub will benefit from plans to relocate Birmingham’s Wholesale Markets – the largest combined wholesale food markets in the – to a new 210,000 sq ft purpose-built facility based within the site, re-housing more than 80 wholesale businesses within a new covered market. The relocation is scheduled to be completed by 2017 and will prove to be a major catalyst for this sector.

A Masterplan is proposed for Perry Barr District Centre which will focus on a number of strategic development sites, alongside improvements to the highway network and public realm. The key development sites include the BCU teaching campus (which will be largely vacated by September 2015) and Perry Barr Stadium. The master-planning exercise will explore appropriate land use options, including commercial and residential uses as identified in the adopted AAP and BDP policy, and where these uses are best placed in urban design terms. The Perry Barr public transport hub, which features in Centro’s programme of projects, will be key to the regeneration of this area, and funding opportunities for this project are currently being explored.

Plans for 249 homes on a former driving range and leisure complex in have been granted permission, to be delivered by Taylor Wimpey.

Land for 155 dwellings at Browns Green, Handsworth Wood has been granted permission, to be delivered by the Greater Midlands Housing Company.

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DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

2.4 Key Issues

General issues for Businesses across the city

 Businesses, especially those within the manufacturing sector, including importers and exporters, remain sensitive to any challenges within the economy. Access to funding remains a constraint on businesses looking to expand, especially with purchasing equipment, and whilst lending is more available it is not necessarily affordable.  Recruitment of staff with the rights skills is often highlighted as a constraint to those companies with vacancies, which in turn impacts on their performance.  Poor quality business space is another issue affecting companies looking to expand, there is often a need to invest heavily in their properties to make them fit for purpose, however the end value often makes the investment unviable. This issue also applies to companies and developers looking to invest in the area, many sites still remain unviable due to land values and development costs exceeding the final return. Issues specific to Perry Barr District

 The opportunity of High Speed 2, the Airport and UK Central offers a major opportunity for the area with its links to the City Centre via the Aston Expressway.  The local centre at Perry Barr is a District Centre which attracts custom from across the area and represents a key employment opportunity for the area. Other more local centres, such as Witton Road, offer some potential for job creation and should be supported accordingly.  There is a lack of resources for organisations wishing to develop their capacity and capability to take on apprentices.

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DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

Section 3: Training Employment & Skills Provision in and around Perry Barr District

3.1 BCC and Partner Employment Training and Skills Initiatives

(i) Youth Promise: Every young person living in Birmingham will have access to a Universal Offer, which guarantees young people aged 14-25 an offer of: education, training, apprenticeship, experience of work or employment within four months of leaving education, employment or training (ii) Birmingham Jobs Fund: Financial incentive to businesses recruiting Birmingham young people aged 16 - 24 into jobs and apprenticeships (iii) Destination Work: An enhanced package of employment support (including. motivational support, mentoring and personalised budgets) to 18-24 year old JSA claimants, from 13th week of claim signing on at Perry Barr, and Chelmsley Wood Jobcentres (iv) Birmingham Talent Match: BVSC-led partnership of voluntary, public and private organisations from Birmingham and Solihull assisting 18-24 year olds, unemployed for 12 months+, to progress into employment, education or enterprise (v) Support to workless families within the Think Families Project (vi) Enterprise Catalyst: ERDF funded project, offering advice, support and finance for business start-up and growth, and entrepreneurship in key Birmingham wards, Lozells and East Handsworth (note concludes in 2015) (vii) Disability Support / Work Choice: Specialist guidance and support for people with disabilities aged 18+ moving into employment (viii) BCC Employment and Skills Services Team: Employment and training opportunities captured through procurement clauses and planning agreements and targeted at unemployed priority groups (particularly in priority wards) through joint working with partner agencies. (ix) Building Birmingham Scholarship: Bursary scheme to help young people 18 - 24 into careers in construction / built environment sectors; support can cover work placements, internships, apprenticeships and employment (x) Unlocking Talent and Potential: DCLG funded programme to build capacity of schools to deliver enterprise and careers, being rolled out across schools but does not yet include any within Perry Barr district (xi) Pre and Post 16 NEET Provision: ESF to support disengaged young people and post 16 to positive progression pathways. Being delivered by Seetec Ltd across Birmingham and Solihull and targeted at specific groups and wards.

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DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

3.2 Employment, Training & Skills Services/Providers (see Appendix Table 10 for contact details)

(i) Secondary Schools - Schools Forum – Titan partnership - Cardinal Wiseman Catholic Technology College - Mayfield School - Oscott Manor School With Sixth Forms: - Great Barr School - Hamstead Hall School - Handsworth Grammar School - Handsworth Wood Girls' School - King Edward VI Handsworth School - - St John Wall

(ii) Further Education Provision of full time and part time courses in both vocational and non-vocational subjects: ranging from foundation to Level 3, with some providers also delivering Higher Education qualifications to Level 5. Includes Apprenticeships and Traineeships. - Birmingham City University (BCU) - Birmingham Metropolitan College (BMET) - South and City College Birmingham (SCCB)

(iii) Adult Educations Centres Provision of skills training for adults, including basic literacy and numeracy, a range of vocational and non-vocational courses and ESOL. Provision varies across centres. - James Watt Campus - Handsworth Community Fire Station - Handsworth Campus

(iv) Foundation Learning Providers None (v) Birmingham Careers Service (ex-Connexions) Careers information, advice and guidance to young people who are aged 16 to 19 (up to 25 if they have a learning difficulty or disability). Provides online support and Outreach via: - Oakland Young People’s Centre (vi) National Careers Service Advice, guidance and support for anyone looking to get into work, move jobs or retrain. Online support and outreach delivery Lead Provider Prospects. (vii) Jobcentres (Department for Work and Pensions – DWP) The Jobcentres have a relationship with all job seekers in receipt of state benefits. They are the route for referral and mandation onto the government’s Work Programme, a national DWP programme delivered in Birmingham through three contracted providers (Pertemps People Development Group, EOS Works, NCG/ Intraining)

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DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

- Handsworth Jobcentre (serves part of the district – covers B19, B20 and B21 for Employment Support Allowance & Income Support claimants. Jobseeker Allowance claimants in these postcodes also predominantly use Handsworth Jobcentre, but as JSA claimants can chose their Jobcentre there are small numbers attending from outside this area. These postcodes equate to / are similar to Lozells & East Handsworth and Handsworth Wood wards. For employer engagement the office serves B18, B19 and B21)

- Perry Barr Jobcentre (outside of the district – in Aston – but serving residents of the district – covers B6, B42 and B44) for Employment Support Allowance & Income Support claimants. Jobseeker Allowance claimants in these postcodes also predominantly use Perry Barr Jobcentre, but as JSA claimants can chose their Jobcentre there are small numbers attending from outside this area. Due to the location of the Perry Barr Jobcentre within the B20 postcode area a large proportion of JSA customers fron the area use Perry Barr Jobcentre).

(viii) National Apprenticeship Service On-line support for businesses, training providers and job seekers and access to apprenticeship vacancies. (ix) Employment Access Team Opportunities Mailing Dbase (BCC): distribution of opportunities to network of Employment & Training Support Providers Provide a range of support, improve skills and help access employment opportunities. - Freshwinds - Pertemps People Development Group (PPDG) - Birmingham City University - Nishkam Civic Association - Women's Help Centre Ltd - The Jericho Foundation - Platinum Training - Birmingham Crisis Centre - Great Healthcare for the community (GHC)

3.3 Identified Gaps in Provision

 Job Centres need to have an active community engagement strategy in place  Employers need to be made more aware of the raft of provision that exists and how the services may benefit their businesses  General promotion of traineeships, apprenticeships and recruitment services for employers so that they better understand how the education, skills and training service works for local residents and in supporting pathways to employment

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DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

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DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

Section 4: District Jobs and Skill Plan Priorities

 Establishing a District Committee-sponsored Jobs and Skills Working Group (multi-agency, populated with local champions) to drive the DJSP – production, dissemination, implementation and review

 Formulation of a SMART action plan for the current year, i.e. with milestones, targets and goals that are achievable and to which local organisations can contribute

 Reducing the level of young people NEET with a focus on Lozells & East Handsworth ward

 Reducing overall unemployment across the district, with a particular focus for the local Jobcentres being:

~ to work with local schools to decrease the number of young people claiming benefit ~ increase Work Experience and Sector Based Work Academies (SBWA) within the local area ~ increase support to hardest to help customers by working from non-DWP sites

 Quantifying the breadth and quantum of training and employment support provision being delivered, and encouraging organisations to work better together

 Increasing the provision of vocational training, pre-employment training and apprenticeships

 Ensuring local people benefit from any major development initiatives within the district in terms of training opportunities and employment

 Improving knowledge and access to employment in the city centre, and neighbouring employment growth areas

 Creating a sense of hope and achievement by celebrating local people being successful in the jobs market, from a range of backgrounds and from across the whole area

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DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

Section 5: Department for Work and Pensions Jobcentre commitments

As a key local stakeholder DWP has a vital relationship with benefit claimants / job seekers in the Perry Barr district, principally through its Handsworth and Perry Barr Jobcentres. Handsworth Jobcentre covers the majority of Handsworth Wood and Lozells & East Handsworth wards, whilst the Perry Barr office covers Perry Barr and Oscott wards. DWP Actions and local outputs: In response to the city and local priorities set out in Section 4, DWP are committed to taking local actions and reaching-out to business and local communities more effectively through their local offices. This will be effected by playing an active role in any Perry Barr district Jobs and Skills Working Group. Specifically to: ~ Develop and contribute to outreach activity through community partners, to engage and support young unemployed residents ~ Lead a local campaign to engage with key local employers and SMEs to secure routes to local and city- wide employment opportunities Through these activities DWP will seek to promote and maximise the local impact of the following service elements:  Birmingham Jobs Fund (BJF) – promoting BJF incentives to local employers recruiting NEET or unemployed 16-24 year olds. Jointly with (who manage the fund), DWP are committed to a District target for job starts generated by BJF of 795 in 2015-16.  The Destination Work project is being delivered through both Handsworth and Perry Barr JCP offices and DWP will work actively to promote this opportunity and maximise the number of unemployed 18-24 year old residents benefiting from the project’s mentoring support programme across the whole district.  Work Experience (WEX) Placements –DWP will work with local partners to generate work experience placements with local employers and then to maximise the take-up of these opportunities by unemployed residents. Handsworth Jobcentre has a WEX target of 832 and Perry Barr Jobcentre a WEX target of 780 placements in 2015-16.  Sector Based Work Academies (SBWA) – DWP will actively promote the creation and filling of SBWA opportunities by unemployed district residents (numerical target for 2015-16 to be confirmed) Delivery of further support measures, such as supporting Work Clubs, Work Trials and Traineeships locally will be a priority for each DWP office.

DWP impact Targets DWPs aim is to maximise volume and rate of off-flow from benefits into work for district residents. All Jobcentres impacting upon the District have been set the following increased targets for 2015-16.

For Job Seeker Allowance claimants: by 13th week of claim: 2014-15 off flow target = 53.5% New 2015-16 target is 71% by 52nd week of claim: 2014-15 off flow target = 88% New 2015-16 target is 96%

Within this for 18-24 year olds the aim is that 100% of claimants are off register within 52 weeks of claiming.

For Income Support claimants: by 52nd week: 2014-15 off flow target = 38.55%, new 2015-16 target is 43.5%

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DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

Section 6: Perry Barr District Jobs and Skills Action Plan

Priority Action Milestones / Targets Timescales Owner Progress Update 1. Establish a District Identification of District July 2015 District Chair Councillor Narinder Kooner nominated by Committee-sponsored Jobs Committee champion District Committee Chair and Skills Working Group (multi-agency, populated with Inaugural meeting of Working August 2015 District Contact local champions) to drive the Group DJSP – production, dissemination, Terms of Reference and September 2015 Employment and implementation and review Schedule of Meetings agreed Skills Contact

2. Formulation of a SMART Action Plan – 1st draft July 2015 Employment and Draft circulate 30 July 2015 action plan for the current established Skills Contact year, i.e. with milestones, targets and goals that are Action Plan owned by District September 2015 District Contact achievable and to which local Jobs and Skills Working organisations can contribute Group

3. Reducing the level of young Liaison with BCC team that September 2015 Employment and people NEET with a focus on count NEETs to establish Skills Contact Lozells & East Handsworth baseline ward Establishing which October 2015 TBC organisations are working with NEET individuals in the district

Targeting individuals to use Oct-Dec 2015 TBC services

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DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

Increasing the take-up of the Monthly targets BCC & DWP Birmingham Jobs Fund by local employers, and targeting local young unemployed people YEAR TARGET = 795

Deliver the Destination Work By March 2016 BCC & DWP & Reporting of Destination Work employment mentoring delivery partners performance by A4E (and subcontractors programme to local young GHC and Witton Lodge Community people Association) YEAR TARGET = 270

4. Reducing overall Increase activity in the DWP Quarterly DWP unemployment across the community engagement plan targets district Monthly DWP

Monthly DWP (a) Work with local schools to Reductions in young people Monthly DWP decrease the number of making new claims at local young people claiming job centres – e.g. currently benefit (supporting young 9.2% of all customers people into training, college claiming JSA at Perry Barr or university) are aged 18-24 Goal – % to decrease to 0

(b) Increase Work Experience Promotion of the DWP Work Weekly DWP and Sector Based Work Experience offer to local measures Academies (SBWA) within employers the local area WEX TARGET 832 & 780

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DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

(across a wider area) – locally delivered estimate 50% of each, i.e. 806 Goal – 70% of all WEX placements converted into work starts

SBWA targets – locally delivered (to be determined)

(c) Increase support to hardest Deliver Group Information September 2015 DWP to help customers by working Sessions (GIS) from more from non-DWP sites sites within the community

Increase visibility within local September 2015 DWP provision sites

5. Quantifying the breadth and Create survey template October 2015 Employment and quantum of training and Skills Contact employment support provision being delivered, Survey local organisations Oct-Dec 2015 TBC and encouraging organisations to work better Summarise and publish January 2016 TBC together information

6. Increasing the provision of Identify gaps in provision February 2016 SFA, DWP & vocational training, pre- BCC employment training and apprenticeships Encourage / commission March 2016 TBC additional provision

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DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

7. Ensuring local people benefit Improve communications September 2015 Employment and from any major development from DWP & BCC employer Skills Contact initiatives within the district in engagement functions terms of training opportunities and Review effectiveness by January 2016 employment surveying local organisations District Contact

8. Improving knowledge and Regeneration Bulletin Quarterly Regeneration access to employment in the Contact city centre, and neighbouring employment growth areas

9. Creating a sense of hope 5 Stories September 2015 TBC and achievement by celebrating local people January 2016 being successful in the jobs 5 more stories TBC market, from a range of backgrounds and from across the whole area

10.

11.

12.

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DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

Glossary of Terms

Definition of Terms

In work or employed Has a paid job

Unemployed Does not have a job, but is actively seeking work

Unemployment Rate The claimant unemployment rate is the number of claimant count unemployed as a percentage of the economically active 16 + population. The unemployment rate is the most robust measure of unemployment – and allows Birmingham to be compared with national claimant rates published by the ONS. Workless Does not have a paid job. The economically inactive, together with the unemployed, constitute the ‘workless’

Economically active or participating in Either has a job or is actively seeking work i.e. the sum of the labour market the employed and the unemployed, which together constitute the labour force

Economically inactive Does not have a paid job and is not actively seeking work

Deprivation Using the Indices of Multiple Deprivation 2010 which provide a relative measure of deprivation at small area level across England. Areas are ranked from least deprived to most deprived on seven different dimensions of deprivation and an overall composite measure of multiple deprivation. Most of the data underlying the 2010 Indices are for the year 2008. The domains used in the Indices of Deprivation 2010 are: income deprivation; employment deprivation; health deprivation and disability; education deprivation; crime deprivation; barriers to housing and services deprivation; and living environment deprivation

LSOA = Lower Super Output Areas A neighbourhood level geography, defined by ONS, with approximately 1,500 residents

District Sub-area of Birmingham used for some administrative and governance purposes. Equates to Member of Parliament constituency and is made up of four wards, each with three locally elected councillors

ONS Office for National Statistics

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DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

Map1: 2010 Indices of Deprivation in Perry Barr Constituency

Table 1: Proportion of the ward population that lives in the 5%, 10%, 20% and 40% most deprived SOAs in England (IMD 2010)

Ward 5% 10% 20% 40% Remainder

Handsworth Wood Ward 0% 9% 49% 69% 31%

Lozells & East Handsworth Ward 53% 90% 97% 100% 0% Oscott Ward 0% 13% 26% 74% 26% Perry Barr Ward 7% 7% 13% 62% 38%

Perry Barr District 17% 32% 49% 77% 23% Birmingham 23% 40% 56% 75% 25%

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DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

Table 2: Perry Barr District – Economic Activity and Employment Source: Census 2011 Lozells & East Handsworth Wood Oscott Perry Barr Perry Barr District Area Handsworth Birmingham England Ward Ward Ward Ward No. % No. % No. % No. No. % No. % No. All residents aged 16-64 18,656 19,545 15,384 15,184 68,769 Economically Active Total 13,460 72% 11,930 61% 12,267 80% 11,262 74% 48,919 71% 69% 77% Total Employed 10,800 58% 8,439 43% 10,772 70% 9,234 61% 39,245 57% 57% 68% Employed Full-time 6,702 36% 4,432 23% 7,295 47% 6,101 40% 24,530 36% 36% 43% Employed Part-time 2,470 13% 2,640 14% 2,346 15% 2,088 14% 9,544 14% 13% 15% Self-employed 1,628 9% 1,367 7% 1,131 7% 1,045 7% 5,171 8% 7% 10% Unemployed 1,557 8% 2,321 12% 1,012 7% 997 7% 5,887 9% 8% 5% Full-time student 1,103 6% 1,170 6% 483 3% 1,031 7% 3,787 6% 5% 4% Economically inactive Total 5,196 28% 7,615 39% 3,117 20% 3,922 26% 19,850 29% 31% 23% Retired 503 3% 418 2% 622 4% 524 3% 2,067 3% 4% 5% Student 1,952 10% 2,396 12% 832 5% 1,596 11% 6,776 10% 11% 7% Looking after home/family 1,054 6% 2,140 11% 730 5% 805 5% 4,729 7% 7% 5% Long term sick/disabled 970 5% 1,232 6% 647 4% 582 4% 3,431 5% 6% 4% Other 717 4% 1,429 7% 286 2% 415 3% 2,847 4% 4% 2% Unemployed never worked 378 2% 790 4% 195 1% 217 1% 1,580 2% 2% 1%

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DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

Table 3: JSA Unemployment rates for Perry Barr District and constituent wards September 2014 Source: ONS/BCC Area Male Female Total Long Term (12mths) Unemployed Total Total Total Rate Number Handsworth Wood Ward 650 402 1,052 7.7% 415 Lozells & East Handsworth Ward 1,250 612 1,862 15.4% 780 Oscott Ward 261 185 446 3.5% 155 Perry Barr Ward 351 222 573 5.0% 220 Perry Barr District 2,512 (9.6%) 1,421 (5.8%) 3,933 7.8% 1,570 Birmingham 21,869 (8.1%) 12,291 (5.7%) 34,160 7.1% 13,170

Table 4: JSA Unemployment Proportions and Rates by Ward September 2014 Source: OSN/BCC Area September 2014 Monthly Change Annual Change Claimant Claimant Number Number % Point Number % Point Proportion Rate Handsworth Wood Ward 1,052 5.6% 7.7% -39 -0.3 -273 -2.0 Lozells & East Handsworth Ward 1,862 9.3% 15.4% -76 -0.6 -483 -4.0 Oscott Ward 446 2.9% 3.5% -37 -0.3 -190 -1.5

Perry Barr Ward 573 3.7% 5.0% -23 -0.2 -153 -1.3 Perry Barr District 3,933 5.7% 7.8% -83 -0.1 -985 -1.9 Birmingham 34,160 4.9% 7.1% -819 -0.2 -10,692 -2.2

Table 5: Youth (18-24) JSA claimants in Perry Barr District September 2014 Source: ONS/BCC Area September 2014 Annual Change Long Term Youth Unemployment Number % Number % Point Number Handsworth Wood Ward 210 6.4% - 103 -3.1% 30 Lozells & East Handsworth Ward 370 9.5% - 142 -3.6% 65 Oscott Ward 140 6.2% - 44 -1.9% 35 Perry Barr Ward 145 4.7% - 71 -2.3% 25 Perry Barr District 865 6.9% - 305 -2.4% 155 Birmingham 7,935 6.0% - 3,545 -2.7 1,465

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DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

Table 6: Proportion of pupils resident in Perry Barr District achieving 5 or more GCSEs A*-C 2013 Source: BCC Ward 2013 Change 2011-2013 Handsworth Wood Ward 63% -1pp Lozells & East Handsworth Ward 57% +1pp

Oscott Ward 58% -5pp Perry Barr Ward 65% +1pp Perry Barr District 60% -1pp Birmingham 60% +2pp

Table 7: Numbers of Adult s (working age ) with Qualifications3 Source: Census 2011 No Level 1 Level 2 Level 3 Level 4 qualifications Other Level 2 & Level 3 & Area Apprenticeship qualification only only only & above qualifications above above Handsworth Wood Ward 3,560 2,626 2,702 238 2,534 4,941 2,055 10,415 7,475 Lozells & East Handsworth Ward 5,683 3,040 2,699 182 2,395 3,426 2,120 8,702 5,821 Oscott Ward 3,079 2,978 3,063 517 2,301 2,743 703 8,624 5,044 Perry Barr Ward 2,465 2,460 2,565 377 2,691 3,523 1,103 9,156 6,214 Perry Barr District 14,787 11,104 11,029 1,314 9,921 14,633 5,981 36,897 24,554 Birmingham 143,576 103,859 106,683 12,981 103,853 173,943 45,255 397,460 277,796 Percentages Handsworth Wood Ward 19% 14% 14% 1% 14% 26% 11% 56% 40% Lozells & East Handsworth Ward 29% 16% 14% 1% 12% 18% 11% 45% 30% Oscott Ward 20% 19% 20% 3% 15% 18% 5% 56% 33% Perry Barr Ward 16% 16% 17% 2% 18% 23% 7% 60% 41% Perry Barr District 22% 16% 16% 2% 14% 21% 9% 54% 36% Birmingham 21% 15% 15% 2% 15% 25% 7% 58% 40%

3 Qualification Definitions: Level 1: 1-4 O Levels/CSE/GCSEs (any grades), Entry Level, Foundation Diploma, NVQ Level 1, Foundation GNVQ, Basic/Essential Skills; Level 2: 5+ O Level (Passes)/CSEs (Grade 1)/GCSEs (Grades A*-C), School Certificate, 1 A Level/ 2-3 AS Levels/VCEs, Intermediate/Higher Diploma, Welsh Baccalaureate Intermediate Diploma, NVQ level 2, Intermediate GNVQ, City and Guilds Craft, BTEC First/General Diploma, RSA Diploma; Level 3: 2+ A Levels/VCEs, 4+ AS Levels, Higher School Certificate, Progression/Advanced Diploma, Welsh Baccalaureate Advanced Diploma, NVQ Level 3; Advanced GNVQ, City and Guilds Advanced Craft, ONC, OND, BTEC National, RSA Advanced Diploma; Level 4 and above: Degree, Higher Degree (for example MA, PhD, PGCE), NVQ Level 4-5, HNC, HND, RSA Higher Diploma, BTEC Higher level, Foundation degree (NI), Professional qualifications (for example teaching, nursing, accountancy); Other qualifications: Vocational/Work-related Qualifications, Foreign Qualifications (not stated/level unknown). 21 | P a g e

DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

Table 8: VAT and/or PAYE Based Enterprises in 2013 for Perry Barr District by sector Source: BIS UK Business: Activity, size and location 2013

Sector No. % Agriculture, forestry & fishing 0 0% Production 225 12% Construction 190 10% Motor trades 85 4% Wholesale 125 7% Retail 310 16% Transport & storage (inc. postal) 95 5% Accommodation & food services 90 5% Information & communication 100 5% Finance & insurance 25 1% Property 55 3% Professional, scientific & technical 195 10% Business administration and support services 120 6% Public administration and defence 0 0% Education 35 2% Health 140 7% Arts, entertainment, recreation and other services 110 6% TOTAL 1,900 100%

Table 9: Employment in Perry Barr District Source; Business Register and Employment Survey 2013 Sector No. %

Agriculture 0 0%

Construction 2,100 7% Financial & Professional Services 2,600 9%

Manufacturing 4,200 15% Mining & Utilities 200 1%

Public Services 9,200 32% Retail & Leisure 8,500 30%

Transport & communications 1,700 6% Total 28,500 100%

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DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

TABLE 10: CONTACT DETAILS SECONDARY SCHOOLS

Cardinal Wiseman Catholic Technology College Perry Beeches The Academy Hill Beeches Road Birmingham Birmingham B42 2PY B44 9SR Oscott Manor School Priestly Smith School Old Oscott Hill Beeches Road Kingstanding Birmingham Birmingham B42 2PY B44 9SP With Sixth Forms: Great Barr School Aldridge Road Craythorne Avenue Great Barr Birmingham Birmingham B20 1HL B44 8NU Handsworth Grammar School Handsworth Wood Girls' School Grove Lane Church Lane Birmingham Birmingham B21 9ET B20 2HL King Edward VI Handsworth School Rose Hill Road Birmingham B21 9AR St John Wall Eden Boys School (opening Sept 2015) Oxhill Road Wellhead Lane Handsworth Perry Barr Birmingham Birmingham B21 8HH B42 2SY FURTHER EDUCATION PROVIDERS Birmingham City University Birmingham Metropolitan College North Campus James Watt Campus Perry Barr Aldridge Road Birmingham Great Barr B42 2SU Birmingham Key Contact: Course Enquiries Team B44 8NE Telephone Number: 0121 331 5595 Telephone Number: 0845 155 0101

South and City College Birmingham Handsworth Campus Soho Road Handsworth Birmingham B21 9DP Telephone Number: 0800 111 6311

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DRAFT Perry Barr District Jobs and Skills Plan ~ draft as at September 2015

ADULT EDUCATION CENTRES - Telephone Number: 0121 464 8727 (BAES Central Team) Handsworth Campus Soho Road Handsworth B21 9DP Telephone Number: 0121 303 4318

JOB CENTRES Handsworth Jobcentre Plus Perry Barr Jobcentre Plus Temple Row House, 25-45 Soho Road Meridian House, 115 Aston Lane, Perry Barr Handsworth, Birmingham, B21 9SL Birmingham, B20 3BW Telephone Number: 0845 604 3719 Telephone Number: 0845 604 3719

EAT OPPORTUNITIES MAILING DATABASE: EMPLOYMENT & TRAINING PROVIDERS Freshwinds Pertemps People Development Group (PPDG) Limetree Children's Centre, Heathfield Road, Perry 290 – 292 a Soho Road, Perry Barr, Birmingham, Barr, Birmingham, B19 1HJ B21 9LZ Telephone Number: 0121 675 2530 Telephone Number: 0121 554 5936

Nishkam Civic Association Platinum Training Nishkam Civic Centre, 6 Soho Road, Perry Barr, 35 Wilson Road, Perry Barr, Birmingham, B19 1LY Birmingham, B21 9BH Telephone Number: 0121 245 7200 Telephone Number: 0121 515 4229 Email: [email protected]

BIRMINGHAM CAREERS SERVICE

BUSINESS/REGENERATION CONTACTS

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DRAFT